ROLAND SCHUMAKER Editor In Chief
309-365-7105 roland@theshowcircuit.com
SHARLA ISHMAEL Managing Editor
1-800-787-8690, ext. 6 sharla@theshowcircuit.com
AMBER MARTIN Creative Director
1-800-787-8690, ext. 4 amber@theshowcircuit.com
DARLA AEGERTER Field Representative
402-643-8122 darla@theshowcircuit.com
SOCIAL MEDIA FACEBOOK TheShowCircuit TWITTER @theshowcircuit INSTAGRAM TheShowCircuit
APPS IPHONE & ANDROID: The Show Circuit SC Online Sales
www.theshowcircuit.com
STAFF CONTACTS
The Show Circuit is a livestock-oriented publication that centers around cattle ranchers, club calf producers, and livestock shows. Our readership encompasses a broad group of agriculture enthusiasts. We have over 5,000 subscribers who receive our magazine in the mail, along with 3,500 registered online viewers. We also hand-deliver thousands of copies to many livestock shows and state fairs throughout the year. With our core subscribers in the Midwestern states, we also have subscribers in almost every state in the U.S. as well as many in Canada. Our magazine’s advertisements include show cattle producers, as well as contract advertisers in equipment, trailers, feed and supplements, photographers and more! The Show Circuit’s editorial features young exhibitors from across the country in our “On & Off The Circuit” column as well as official point standings and current news for leading state junior livestock/club calf associations including Missouri, Oklahoma, Nebraska, Texas (Battle of the Cattle), Arkansas, South Dakota and more. Our monthly columns also address relevant animal health, nutrition and marketing issues for cattle breeders as well as some personal financial topics such as retirement planning and preparing for college tuition. We also profile leading club-calf producers in our pages and address fun topics all exhibitors can relate to - like what to do with all those old trophies. If it has to do with raising, breeding or showing cattle you’ll find timely, practical information about it in The Show Circuit. To top it off, we also easily publish more show results with full-color photos across the country than any other publication in the business. With our headquarters in Illinois, we also have staff members in Iowa and Texas. If you have any questions, please be sure to contact any of our knowlegeable and helpful staff. We’re here to assist you!
DISTRIBUTION
With over 5,000 subscribers, The Show Circuit hits mailboxes from coast to coast. Below is a breakdown of our readership: Iowa 10% | Indiana 9% | Ohio 5% | Illinois 6% Nebraska 5% | Oklahoma 7% | Texas 27% | Missouri 2% South Dakota 4% | Remaining U.S./Canada 25%
AD PRICING
FULL PAGE COLOR $595 | FULL PAGE B/W $385 1/2 PAGE COLOR $460 | 1/2 PAGE B/W $250 1/4 PAGE COLOR $385 | 1/4 PAGE B/W $175
Discount rates for all-year advertising available upon request. Cover and position pages priced uplon request. All partnerships will be billed to one person. 5%
discount for pre-paid ads. Terms: Due upon receipt. Accounts 30 days past due are subject to 24% APR on all overdue invoices.
22 picas
AD SIZES
Please refer to the diagrams on the following pages for details about ad sizing, trim, bleed and margin requirements. Contact sharla@theshowcircuit.com if you have any questions about specifications or deadlines.
AD TEMPLATES
For Photoshop and InDesign templates setup with the correct specifications, please visit www.theshowcircuit.com and click on the “advertise” tab.
CAMERA-READY ADS
• Full color ads must be created in CMYK color mode. • Black and white ads must be grayscale color mode. • All ads must be submitted as 300 dpi .jpg files or press-quality PDF files. • Photos/logos within ads should, likewise, be at least 300 dpi and CMYK. • Ads must be submitted in electronic format by: EMAIL: sharla@theshowcircuit.com DROPBOX: share your link with sharla@theshowcircuit.com
29 picas
22 picas
QUARTER PAGE AD 3.6667” wide x 4.8333” tall
All useable space. No bleeds necessary. Color Mode: Full-color ads must be created in CMYK color mode. Black-And-White ads must be grayscale color mode. Resolution & File Type: Ads must be submitted as 300 dpi jpgs or press-quality PDFs.
60 picas
> AD SIZES . TEMPLATES . CAMERA-READY ADS
VERTICAL HALF PAGE AD 3.6667” wide x 10” tall
All useable space. No bleeds necessary. Color Mode: Full-color ads must be created in CMYK color mode. Black-And-White ads must be grayscale color mode. Resolution & File Type: Ads must be submitted as 300 dpi jpgs or press-quality PDFs.
> DEADLINES . SPECIAL ISSUES
2016 DEADLINES January/February Ad Deadline: December 1 Camera-Ready Ads Due: December 8
march Ad Deadline: February 1 Camera-Ready Ads Due: February 5
april Ad Deadline: March 1 Camera-Ready Ads Due: March 10
may Ad Deadline: April 1 Camera-Ready Ads Due: April 8
june/july Ad Deadline: May 3 Camera-Ready Ads Due: May 6
august Ad Deadline: June 27 Camera-Ready Ads Due: July 1
september/october Ad Deadline: August 15 Camera-Ready Ads Due: August 29
november/december Ad Deadline: October 3 Camera-Ready Ads Due: October 7
january/february 2017 Ad Deadline: December 1 Camera-Ready Ads Due: December 7
SPECIAL ISSUES
MARCH | APRIL | MAY | Spring Sire Issues
With special advertising packages, be sure to get in on these great deals to advertise your sire!
AUGUST ISSUE | State Fair Issue
With over 500 pages of all the best club calf sales, show results and more, this is the BIG ONE. The one you carry around with you on the dash of your truck. The “bible” of club calf sales. Don’t miss out on your chance to be a part of this special issue!
29 picas
45 picas
HORIZONTAL HALF PAGE AD 7.5” wide x 4.8333” tall
All useable space. No bleeds necessary. Color Mode: Full-color ads must be created in CMYK color mode. Black-And-White ads must be grayscale color mode. Resolution & File Type: Ads must be submitted as 300 dpi jpgs or press-quality PDFs.
0.625”
0.5” 0.5” 0.625”
FULL PAGE AD Live Space (Safe Zone) All critical elements (text, images, logos, etc.) must be kept inside the blue box. Anything left outside the blue box may be cut off during trimming. Trimming Edge Everything outside this border will be cut off during the trimming process. Bleed Extend all background art all the way to the edges of the canvas (beyond the trim lines), allowing 0.125” bleeds. Color Mode: Full-color ads must be created in CMYK color mode. Black-And-White ads must be grayscale color mode.
Live Space (Safe Zone): 7.5” Trim Size: 8.5” File size (with bleeds): 8.75”
File size (with bleeds): 11.25”
Trim Size: 11”
Live Space (Safe Zone): 10”
Resolution & File Type: Ads must be submitted as 300 dpi jpgs or press-quality PDFs.