The Sisterhood Media Kit 2016

Page 1


About Us We’re the new kid on the block, but by no means inexperienced. Founded by Michelle Hollinger, editor of the South Florida Times, former editor of The Miami Times and author of The Sisterhood Exchange, The Sisterhood is already garnering a vibrant following of progressive women eager to see themselves represented on the pages of this quality publication; racking up thousands of subscribers during the first week of launching its preview issue. The energy of the publication matches the energy of our readers – these women eagerly embrace services and products that emphasize quality. They’re seeking new opportunities to grow and develop as they create authentic lives that they are living to the fullest.

VISION

TARGET AUDIENCE

We intend to become the go-to source for wisdom and mo-

Our target audience includes professional, educated

tivation that help South Florida women to live their best

women with high standards and varied interests. They

lives. We aim to share vibrant stories and inspirational

are forward thinking, predominantly- but not exclusive-

articles that help women feel the fear and do it anyway,

ly, African American women who travel, dine out, en-

embrace the magic of gratitude and make stepping out of

tertain, start new businesses, earn advanced degrees,

their comfort zones a regular part of their lives.

have fun and live their lives fully.

E

SisterhoodNewsmag@gmail.com

Contact Us W

Sisterhoodnewsmag.com THE SISTER HOOD MEDI A KIT 2016

T

305-924-5773


info AUGUST 2016

Daddy Daughter Dynamics

AUGU

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BY SAMANTHA COLLIN

Daddy Essence

er. IDE – Intangible cord within his daught Understanding the invisible magnetic and development. s naturally to an effect on her growth fathers and attache men who become typically has an adverse The IDE exists within the cord remains unattached and without life, eless. Other girls If he’s absent in her noneth it the s numb attract to it father may seek ely is unhealthily, attachment to their drugs, food or alcohol. father has an extrem cord with in her life a healthy a girl has with her The relationship who she becomes. His presence she sees intangible magnetic e ble daddy essenc strong impact on how she sees herself and how can ate, substitute intangi skin, in her greatly determinesr she feels comfortable in her s whether While less effectiv hers, grandfathers, uncles, etc.) is coneffectiveness thers, godfat the world; whethe The presence of her dad impact it safe (stepfa her invisible magnetic cord – its ent occurs. mind, in her body. risks to evolve or whether she plays tach to in her life the attachm t zone. she takes healthy tingent upon when ute a mediocre comfor substit within the only – old and exists n birth and five years ve awarelife is huge. If it occurs betweeely effective because her cogniti to clearly in her daughter’s A man’s presence IDE can be extrem al IDE has not developed enough al IDE. biologic ness of her biologic n a substitute and a difference betwee Here’s why: is fun- discern ten, its efwhen activated, n ages five and ent to her a divine energy that, ts, words and actions ent occurs betwee attachm attachm an if the Within fathers is though If ally their especi ble esers via removed. ness is lessened, a sacred, intangi neled to their daught highest level, it is tently throughout her fective cal IDE was established but then towards her. At its ment. biologi res to her consis she connects sence that he transpi ing to where she is in her develop attachment and no biological IDE ent between the ages of five life, adjusting it accord an in- If there was ent is contingent within her that has tion to a substitute IDE attachm eness of the attachm fills a divine space founda is able to Her reception of itcord attached to his energy. The e is love. and ten, the effectiv If the young girl quality. and his and tic essenc tency visible magne upon consis IDE on a regular basis, validatg the intangible daddy with the substitute are healthy time her s for giving and receivin spend toward intanbenefits of the dadts, words and actions receiving of this she can reap similar unspoken, though ion - the giving and a woman When the circulat e - occurs, she awakens to an to move ing and supportive; ic and her ability to develop intolikely. gible daddy essenc permission to soar, to take risks, unspo- dy/daughter dynam of self and authenticity is very inner highly energetic t zone with the strong, spoken and/or with a strong sense her if she missteps. beyond a comfor net exists to catch ken belief that a safety g to know as a “learnin and “failure” she comes ability to grow What others call strengthens her making a mistake, opportunity” which without fear of t being preoccupied withou develop authentically her abilities and without doubting may think. with what others ed if this tic self is awaken l and unto be her authen Her innate desire essence is healthy, non-judgmenta - mind, on over herself intangible daddy that tive. Her domini sacred confidence conditionally suppor world. activated and the is body and soul t in the way she moves through the results is eviden dadg the intangible the point, least five) of receivin Several years (at es her foundation and, at some daddy as from one of dy essence solidifi shifts ship relation tant, sounding daddy/daughter - to daddy as consul supporter and builder ader. makeboard and cheerle the ncing up artis t experie either not who grow up withou t and en Conversely, girls essence because their father was way, are who he trepre intangible daddylife or he was, but in an unhealthymagnetic from th neur. lps girl present in their through life seeking to attach theit flounders e s discov very likely to go because when left unattached, its natural er thei e cord to something with he r beau ring happens becaus Progra ed to do. ty achingly. The floundeattaching is what it is suppos r m. Our Gi inclination is to attach; rl the s like En feels them to richm inaugu to seek out what strong ent promiscuous. The so alThese girls are likely ral selected essence by being intangible daddy urge is drawn to masculine energy cuity to atte innate attachmentline energy it attracts through promis nd the though the mascu

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FORMATS A print edition launches in October, 2016 and will be available at popular hair salons, nail salons, beauty supply stores and doctors’ offices. The Sisterhood is currently available via an online edition accessible via subscription only. Both versions are available at no cost to our readers.

SOCIAL MEDIA We’re engaging our audience on all social media platforms, including Facebook, Twitter, Instagram, Snapchat and YouTube. In addition to posts on Facebook, Twitter and Instagram, The Sisterhood includes video footprints with brief features on Snapchat as well as audio podcasts of motivational content. Video interviews that correspond with our print content will also be available via our website, Facebook, Twitter and YouTube.

facebook.com/

sisterhoodnewsmag

@msmhollinger

THE SISTER HOOD MEDI A KIT 2016

@sisterhoodnewsmag


Circulation AREAS OF DISTRIBUTION The Sisterhood’s distribution plan includes beauty salons, doctors’ offices, nail salons and beauty supply stores throughout Broward and Miami-Dade counties; including the following municipalities: MIAMI-DADE

BROWARD Dania Beach Davie Ft. Lauderdale Hallandale Beach Hollywood Miami Gardens Miramar Pembroke Pines Pompano Winton Manors Weston

Aventura Coral Gables Doral El Portal Florida City Homestead Miami Miami Gardens Miami Lakes Miami Shores Midtown

THE SISTER HOOD MEDI A KIT 2016

North Miami North Miami Beach Opa-locka Perrine Pinecrest South Miami Sunny Isles Surfside Upper Eastside


Rate Card DISPLAY OPEN RATES Ad Frequency

Open Rate

1X Rate

4X Rate

8X Rate

12X Rate

2 page spread

$3500

$3000

$2700

$1900

$1600

Full page ad

$1800

$1500

$1200

$900

$800

Half page ad

$1050

$750

$450

$350

$250

Qtr. Page ad

$675

$375

$325

$275

$225

SPECIAL POSITIONING

.

per issue if available

Inside Front Cover

$1800.00

Inside Back Cover $1650.00 Back Cover (10x10.25 + bleeds)

$2,000

All rates are net and MUST be pre-paid.

Ad prices include free inclusion in our online publication.

MECHANICAL REQUIREMENTS PHOTOS/ART

All art files must be 200 DPI TIFF, PDF, or EPS format and included on the disk. Color Photos and ads must be in CMYK.

DOUBLE TRUCK

13 COL X 10” 21.511” X 10”

FULL PG

6 COL X 10” 10.24” X 10”

HALF PG VERTICAL

3 COL X 10” 5.06” X 10”

FONTS

Fonts other than those in the Adobe library will not be accepted unless they are embedded in an Acrobat PDF or PostScript file. They may also be outlined in any illustration application. If a ad comes in on its final deadline and some fonts are missing or uses fonts other than those in the Adobe library, we reserve the right to substitute with a similar font.

PROGRAMS

Accepted Programs: Current versions of: InDesign, Illustrator, Photoshop, and Acrobat.

MECHANICAL SPECIFICATION RIGHTS

HALF PG HORIZONTAL 6 COL X 5” 10.24” X 5”

QUARTER PG 3 COL X 5” 5.06” X 5”

The Newspaper reserves the right to alter any advertising material due to press/production requirements. This reservation of right includes the Newspaper’s right to reduce the size of any advertisement as long as the advertisement maintains the same proportion of the entire page. Advertising will be billed on the space reserved/ordered

THE SISTER HOOD MEDI A KIT 2016


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