A Beginners Guide To Facebook Ads By Jon-marc Spatcher
Introduction • Facebook > 500 million users. • The potential is unmissable. • Facebook Ads is a must for any company looking to grow in this ever competitive market. • What’s, Where’s, Whys and How’s • A beginners guide to Facebook Ads. •
What are Facebook Ads? • Unless you have been living under a rock for the last few years you would have already signed up on Facebook • Have an active profile? - 500 million people across the world do!! • Social interaction, game playing and general networking.
What are Facebook Ads • You would have seen the small adverts that have popped up on the sides of your screen. These are Facebook Ads!!
Why Use Facebook ads? • An extremely efficient method of targeting a specific demographic or criteria of individual that your product may appeal to. • Just by looking at the adverts that appear on your facebook page you will see that these are in some way or another relevant to your profile. • This is the real strength of the advertisements through Facebook. • The Facebook system picks up the information from the millions of profiles of individuals and places the adverts in their side bar. • This means that only your chosen niche market see your product. •
How do I create a Facebook Ad? • Facebook ads are relatively easy to create. • You simply need to go The Advert Board in facebook and click on “Create an Advert”. • This leads you to the “design your own advert” page and where the real magic starts to happen. • The next few boxes ask you for some relatively simple information. •
How do I create a Facebook Ad? Cont... • You are asked for the URL that you want to send your ‘clicking’ customer to. • This could be your website, a fan page, a group or the new application that you have just designed. • 25 character title and a 135 word body text describing the advert - This is where you sell the product so make it count!! • I would recommend that you practice this to ensure that your sales line fits into the allocated space. • Finally, you are asked for an image. Place an attractive image that will entice the viewer. • Make it catchy so that it draws their attention and their, more importantly, their click.
How do I target people with Facebook Ads? • This is simple too • You are asked for some information to identify the criteria of individual you are trying to target to see your advertisement. •Custo •Education • •Interests mers • •Locati •Marital • on status •Age •Connectio • ns. of the number • Facebook then•Gende helpfully displays an estimate r is going potentially go to. of people this • You simply input the details of the people you want to see your advertisements and click continue once you are happy.
Are Facebook Ads expensive? • Two ways in which you can pay for facebook ads.
• Pay for Impressions, at a cost per month - charged the suggested bid every time your ad is clicked on by a viewer • Pay Per Clicks, at a cost per click - if you decide to pay for impressions you will be charged the suggested bid per one thousand impressions until you reach your daily budget.
• There is also a ‘suggested bid’ to show you the current range in which other advertisers are bidding for your target demographic. • You can then change the information for the times at which you want your advert to run or the budget you want to spend on a daily basis. •
Should I be using Facebook Ads? • What value can a company gain from highly targeted, controlled and simple to set up marketing? • This allows a company to pin point their product advertisements even in a marketplace of over 500 million people. • Do You Want Your Company To Move With The times? – NOW is the time to do it!!
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