Part Three: Relevant Keywords By Jon-Marc Spatcher
We looked at... • The four ‘Key’ elements that you need to consider each and every time you pick a keyword for your business. • This is to ensure that you are driving the right traffic to your site, providing you with the sales and income you want (nah, deserve!!). • These four elements were Relevant, Competition, Commercial and Traffic. • We will be looking at the first of these in more detail – ‘Relevant Keywords’.
Lack of Relevance... • More often than not, people will over look the need to ensure that their keywords are relevant. • They will often choose random keywords and hope that it brings in the numbers. • These may even prove successful to a degree, often providing high levels of traffic or a high ranking in the Google keyword search. • This high level of traffic is useless if it does not produce sales. No sales. No income. • This is all because the people coming to your site are not interested in your content. •
The secret is not just ‘traffic’. It is ‘Targeted Traffic’!!! • To avoid this, the content on your website needs to be directly relevant to the keywords that you are targeting. • So, you can do one of two things. – Change the content. Although this seems like a laborious option. – Alternatively, you could change the keywords you are using.
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Using relevant keywords • To ensure you are using relevant keywords you need to consider the following: • See what sites come up when you are entering in your keywords into a search engine. For example, Google. • Ask yourself – Bearing in mind your key search words would you find this site useful? • Remove irrelevant keywords from any phrases that you are using. • Think of the order of the words you are using – What order would a searcher put these into a search engine in? • Think of some positive phrases that you can use. Focus on different lay outs of words in these phrases that are directly relevant to your niche or market. • For example, ‘dog train’ and ‘train dogs’ will come up with completely different replies from a search engine. •
By using these techniques Along with the other 3 ‘key’ elements, you are able to pan through the keywords and obtain a more definitive set of words that are highly relevant to your product, business or market place. Ensuring that the traffic you get is accurate, relevant and targeted to provide you with the sales you need. •
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