Part Six: ‘The ‘Key’ Word is Traffic?' By Jon-Marc Spatcher
To Recap... • In Part five of the SEO Keyword Research Series we looked at 'Is this Keyword Commercially Viable?’ • This showed you how to measure whether your keyword is commercially a good enough for your site. • The fourth important ‘Key ‘element considers if the keyword or phrase will provide you with the suitable levels of traffic to your business. • After all, if you do not get the traffic then you will never make the sales you want. •
The traffic • Each keyword or phrase generates a different level of traffic. • Some will provide a high level whilst others will provide a low level. • Unfortunately, over 90% of keywords have almost insignificant levels of traffic to them. • Additionally, people will pick random keywords for their site when they first establish resulting in poor traffic levels. • It is therefore important that you find the right keywords to ensure that you do get the traffic. •
First Page of • Few people fully realise the difference between finishing first and seventh on the first page of Google. • The majority of people will choose to pick the number one ranked site. • Less people will choose to pick the other websites on that page. The breakdown is as follows: • – – – – – – –
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Number 1 – 42% Number 2 – 12% Number 3 – 8% Number 4 – 6% Number 5 – 5% Number 6 – 4% Number 7 – 3%
The right Keyword...? • So, how do you measure the amount of potential traffic you will receive from a keyword? • This is relatively easy to do through Google Adwords. • Here you can add the keyword or phrase and then hit search. • This will show you how many searches are completed on a particular keyword or phrase OR derivatives of those keywords. • You can then change the search criteria depending on the geographical requirements or competition levels. • You could then work out how many hits a keyword could produce if you were number one on the search results page. •
An example • For example, say you were selling camping stoves. • Globally there are 18,100 monthly searches for ‘camping stoves’. • If you were number one on the search for this you would receive 42% of that number. • This is over 7600 hits. • If you were fourth you would get 4% of the traffic which equates to approximately 724 hits. • This is a massive change of 1049%. •
Alternatively • • There are 49,500 global searches for ‘stoves camping’. • These are the same two words in the opposite order but could improve your traffic by over 273%. • You can see how using this tool could prove useful in assessing which keywords are ‘key’ to you generating targeted traffic. • Additionally, there is software packages that you buy that will provide the information you require although it may be beneficial to manually do this initially.
• I hope you can see that this, in conjunction with the other three ‘key’ elements, is essential for you get the ranking and success you require in your online business. • • Do these little tasks may take some time but will help to create long term success in your business. •
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