SEO Keywor d By Jon-Marc Spacther R esear ch
Par t One: What ar e Keywor ds?
So, w hat ar e keywor ds? • Keywords are the words (or phrases) that someone types into a search engine in order to find results about a particular niche. • However, different keywords bring up different results. • Additionally, the number of people using a keyword differs making certain keywords more valuable than others. • For this reason, understanding keywords and the way in which they can alter the success of your website is vital. • Choosing the right keywords is essential to ensure you gain the right targeted traffic to your site. •
I n this ser ies... • In this series of videos I will be exploring what you need to consider when picking the right keywords for your site to ensure your site receives the traffic it needs and you enjoy the success you deserve. • The line between success and failure online is a thin one. • Success can lead to a comfortable and varied lifestyle, but failure can lead to months of wasted effort, money and ultimately disappointment. • I have seen people succeed in marketing themselves, their companies or their products online. • Although I have seen more people fail. • I have found that the fate of a website depends on two key areas – The market they choose and the keywords they target. •
M or e often than not... • More often than not, people enter a market and fail to do the market research that is necessary to check whether the idea they have for their business is completely viable or not. • I have found that the people who fail will follow a pattern. • They simply rush in and pick a random market to target. • Then, they pick random keywords (or sometimes no keywords at all!!) and then cross their extremities and hope that it all works out. • Sadly, it largely doesn’t and the majority of these sites fail. •
On the other hand... • On the other hand, the sites that succeed will do things very differently. • They will research their market very carefully and identify the areas of a market that are the most profitable. • Their keywords will be specific and targeted to the market they researched. • Finally, they will follow a tried and tested plan. •
I w ant... • I want to see more people in the second group and enjoy a fruitful online career. • In order for you to be a success online I have produced a selection of articles that will guide you step-by-step through the process and key elements you need to consider when picking those all important keywords. • This will get you well on your way to success with your website. •
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