TDRE Marketing Proposal

Your Home

The TDRE Experience

We are committed to delivering a 5-star experience for each of our clients, so they always think of and recommend Team Driven Real Estate to friends and family for any real estate needs. We will do this by:

BEING SOLUTION BASED

We will use our expertise to deliver custom solutions while guiding our clients through each home experience from start to finish.

BEING PROACTIVE

We will make every effort to limit surprises through open and consistent communication.

BEING YOUR ADVOCATE

We will be honest, attentive, and committed to protecting our clients’ best interests, always.

PROVIDE AN EXCEPTIONAL REAL ESTATE EXPERIENCE. DELIVER OUR PROMISE AND CREATE A LIFETIME PARTNERSHIP TO SERVICE YOU AND YOUR REFERRALS.

The Team Advantage

We don’t allow our skilled agents to be bogged down by paperwork. We understand that an exception REALTOR isn’t always an excellent administrator, so we allow each team member to do what they do best. We have a team of specialists who handle the “behind the scenes ” work on our listings, so our agents are freed up to do what they do best: SELL YOUR HOME.

MEET YOUR LISTING TEAM

LISTING SPECIALIST

Your Listing Specialist is here for you every step of the way in your home selling process. They are your primary resource and professional representative in all contract negotiations through closing. They will help guide and advice you through the decision-making process.

LISTING PARTNER

Your Listing Partner will guide you smoothly from preparing your home for the market to close. Before your home is listed, they will schedule staging and photography, as well as coordinate a key box, showing instructions, and signs. Once a contract is received, they will coordinate your contract paperwork and work with the lender and title company to ensure you close on time.

CLIENT CARE COORDINATOR

Your Client Care Coordinator is a dedicated resource for you, and will be in communication with you throughout the listing process, all the way to the closing table. We are committed to exceeding your expectations and ensuring you always get the attention you need and deserve. If at any time you feel we could be doing anything better or different, please reach out to your client Care Coordinator to discuss.

The Team Advantage

STAGER & PHOTOGRAPHER

The way your home looks in pictures can make or break the sale, which is why we pay for the best photographers and offer a staging consultation to prepare your listing. Our exceptional listing photos set our properties apart. Excellent photos = more showings = a faster, easier sale.

MARKETING

Our in-house marketing team works carefully with every listing to increase visibility and attract the right buyer. From customized public descriptions and gorgeous full-color brochures to engaging social media posts, our marketing efforts give your property the advantage.

OPERATIONS SPECIALIST

Working behind the scenes, our Operations Specialist ensures a smooth process by taking care of essential details like delivering marketing brochures, picking up and dropping off checks, and coordinating the key box and “For Sale” sign once the home has sold and closed.

INSIDE SALES AGENT

Our Inside Sales Agents are highly skilled lead generators, who are working hard every day to find buyers for our clients’ homes. They respond to leads, make prospecting calls, and screen potential buyer leads to ensure we’re not just finding buyers but finding you the right buyer.

PRICING YOUR HOME RIGHT

Pricing your home at the property’s fair market value

TIMING

Selling your home in the desired time period.

CONVENIENCE

Making the process of selling your home a stress-free experience

MARKETING STRATEGY

COMPETITIVE MARKET ANALYSIS

FROM OFFER TO CLOSE

Marketing Strategy

Reaching Buyers | Marketing Strategy

Where buyers found the home they purchased. (Percentage distribution)

Data from the 2021 National Association of Realtors Home Buyers and Seller Generational Trends

22-Point System | Marketing Strategy

BEFORE WE LIST

▪ STRATEGIC POSITIONING IN PRICING

We don’t price your home to sit, we price it to SELL using Scientific Market Analysis

▪ HOME STAGING CONSULTATION

To ensure the “wow factor,” we offer a professional staging consultation to prepare your home for sale.

▪ PROFESSIONAL COLOR PHOTOGRAPHY

Only the best photos highlighting the features of your home will be placed online.

▪ ADVERTISING

With industry leading website presence, we drive interested parties to learn more about your home, the community, the market, financing and much more.

▪ SEO

We optimize our listings and website content to rank higher on search engine result pages.

22-Point System | Marketing Strategy

WHEN WE LIST

▪ GLOBAL PROPERTY SYNDICATION

1 in 12 real estate transactions in the US involve an international party, so we pay to have your listings exposed to the global marketplace through ListHub Global and Proxio Pro connecting your home to over 600,000 international agents in more than 100 countries through Keller Williams.

▪ YARD SIGN

Placement of the “For Sale” sign in your yard will attract the attention of neighbors and drive-by traffic.

▪ TEXT RIDERS

Real estate text sign riders to instantly capture buyer leads for your home. When prospective buyers are on-site and curious, real estate text sign riders give them fast access to the listing details, while instantly telling us who's interested in your home.

▪ SENTRILOCK LOCKBOX

Your property’s security is a top priority. The lockbox records information on everyone who accesses your home, restricting access to your home to licensed professionals.

▪ AGENT MARKETING

We market heavily to top agents as 87% of residential sales involve REALTORS. Proactive calls and emails to agents more likely to have a buyer for your home through reverse prospecting.

22-Point System | Marketing Strategy

WHEN WE LIST

▪ MASSIVE INTERNET EXPOSURE

We will market your home on over 350 sites to reach local, national, and international buyers.

▪ KEY HOME SEARCH SITES

95% of home buyers use the internet to search for homes, so we pay for premier placement on popular search sites like LVAR.com, Zillow, Trulia, and Realtor.com

▪ SOCIAL MEDIA AND DIGITAL MARKETING

Your home will be featured on our blogs and social media pages to specifically targeted recipients.

▪

EMAIL MARKETING

We market to and communicate regularly with qualified buyers in our database.

▪

BUYER SCREENING

We market to agents who will bring pre-qualified buyers to your home, reducing stress and eliminating “fire-kickers”.

▪

ACTIVE PROSPECTING

Our internal sales agents will make a minimum of 500 calls to residents in your immediate geographic area – a tried and true marketing strategy as we often find homebuyers in nearby neighborhoods.

22-Point System | Marketing Strategy

AFTER WE LIST

▪ QUICK, RELIABLE RESPONSIVENESS

We promise to return all calls by end of business daily.

▪ CANVASSING YOUR NEIGHBORHOOD

We will attempt to personally talk to your neighbors, as they occasionally refer buyers to your property.

▪ SKILLED NEGOTIATING

Your best interest is our best interest, and we will represent you in every phase of the transaction.

▪ UPDATES ON THE MARKET

We constantly monitor what the market is doing in your area and inform you accordingly through weekly and monthly reports.

▪ ONLINE ACTIVITY MONITORING

We will continue to track how many hits your listing generates and respond to online inquiries.

Preparing Your Listing | Marketing Strategy

You don’t get a second chance to make a great first impression! Below are some simple ways we can maximize your home’s appeal.

EXTERIOR

Remove all yard clutter

Paint the front door

Weed and apply fresh mulch to garden beds

Keep the grass freshly cut

Clean windows inside and out

Wash or paint the home’s exterior and touch up paint if needed

Tighten and clean all door handles

Ensure gutters and downspouts are firmly attached

INTERIOR

Remove excess wall hangings, furniture, and knick knacks

Clean or paint walls and ceilings

Shampoo carpets

Clean and organize cabinets and closets

Repair all plumbing leaks, including faucets and drain traps

Clean all light fixtures

FOR SHOWINGS

Turn on all the lights.

Open drapes in the daytime

▪ Make arrangements for pets to be secured and out of sight

▪ Play quiet background music

▪ Light the fireplace (if seasonally appropriate)

▪ Infuse the home with a comforting scent like apple spice or vanilla

▪ Vacate the property while it is being shown

Pros vs Joes | Home Staging & Photography

Professional staging and photography will highlight the best aspects of your home to help it sell faster and for top dollar.

THE PROFESSIONAL DIFFERENCE

PHOTOGRAPHY

According to the National Association of Realtors, home buyers rated photos as the feature they used most when searching for a home. From using the best lighting to the finishing touches in post-production, our on-staff photographers use their expertise to make sure your photos stand out among competing listings.

VIRTUAL 3D MATTERPORT

Property Buyers and Sellers Want Listings with 3D Tours. U.S. property sellers are no longer satisfied with static photos and would overwhelmingly opt for a more immersive experience. 95% of people are more likely to call about properties with 3D virtual tours.

The Matterport 3D Virtual Tour is the most realistic, immersive way to experience a property online. A 3D Virtual Tour is an online experience that lets viewers move through a property and see it from any angle.

VIDEOGRAPHY

While it’s normal to use photographs to sell real estate, there’s been an increasing demand for videography as well. The reason more and more homeowners require videos is because it is the only medium that makes potential buyers feel like they’re experiencing a first-hand tour. So if you want to have that property sold in no time, you can provide prospective clients with photos and videos to create an immersive experience.

Team Driven Real Estate Standards

PROFESSIONAL STAGING AND PHOTOGRAPHY

TDRE provides every listing with a Professional Photography session that highlights your home with warm, inviting, and visually appealing photos for potential buyers.

VIRTUAL TOURS AND FLOORPLANS

Virtual content is sometimes the first interaction potential buyers have with your home. We use Matterport to offer a virtual walkthrough of your home as well as floorplans so that potential buyers can get a feel for your home before they step foot in your door. Matterport's give potential buyers an opportunity to take a 3-D tour of your home room by room, look at an expanded dollhouse view and floorplan view to get a sense of the layout of your home.

VIDEOGRAPHY

Our powerful videography will help increase internet exposure, sales prices & close on properties faster. By enhancing the property & showcasing the best qualities, we can engage with buyers in a way still photos simply can’t. Videography tells the whole story of your unique listing.

Team Driven Real Estate Method

PRE-LISTING

□ Competitive Pricing Strategy

□ Professional Staging Consult

□ Professional Photography

□ Illustrative Listing Description

On-The-Market

□ Open House Schedule

□ Prospecting (Calling/Door Knocking)

□ Professional Signage

□ High Level Client Care Admin Team

DIGITAL PROMOTION

□ Just Listed Marketing

□ Targeted Social Media Marketing

□ Listed on 400+ websites

□ Email Marketing Campaign

□ Custom IDX Landing Page

□ Regular Marketing Reports

28 Steps To Success

1. Price your home strategically to expand the market vs. narrowing the market for your home  2. Develop a list of all the important features of your home.  3. Professional photography and editing to quickly grab buyers’ attention. Matterport & drone video on select homes.  4. Additional exposure and access through a professional real estate sales sign & lock-box.

Provide the necessary seller disclosures to accurately represent your home to buyers.

Submit your home into local Multiple Listing Service (MLS) and key real estate websites.  7.

Promote your home to Keller Williams Realty’s exclusive network and to ALL cooperating real estate offices.

Direct connect to area agents via phone calls, emails, and texts to those most likely to have a buyer for your home.

Powerful internet marketing and massive, global listing syndication to industry leading real estate websites, making your home visible to 99% of the buyers in the market today.  10.

Effectively phone prospect 2-3 hours per day looking for potential buyers for your home, in addition, dedicated ISA (Inside Sales Assistant) calling 6+ hours a day.

11. Neighborhood “Just Listed / Just Sold” phone calls to get the Buzz going.

12. Establish an agreeable showing procedure to allow access to the agent community to show your home to prospective buyers and allow you to maintain your right to privacy.

13. Social and digital marketing for specifically targeted recipients

14. Feedback request from showing agents/buyers, and recommend changes to your property to enhance its desirability

15.

Consistently, follow-up with any and all buyer leads; knowing that 70% of sales come from lead follow-up.

16. Weekly Status calls keep you informed of the progress in selling your home.  Once a purchase contract is received...

17. Represent you on all offer presentations and negotiate the best possible price and terms.

18. Confirm the buyer is financially qualified to purchase your home.

Once the purchase contract is ratified...

19. Lead & coordinate the “contract to close” process and timeline (up to 150 separate tasks).

20. Client portal access to task status of major milestones during the closing process.

21. Negotiate with the buyer side any home inspection repairs.

22. Order any condo/HOA resale disclosure package and ensure its timely delivery to the buyer.

23. Professionally challenge any adverse appraisals.

24. Engaged in the buyer’s financial process until there is a “clear to close”.

25. Preview the preliminary settlement statement for accuracy.

26. Sign closing documents

27. Record deed with county

28. Your funds are delivered to you within 24 business hours of recording.

Competitive Market Analysis

Key Market Factors | Competitive Market Analysis

The proper balance of these factors will expedite your sale.

PRICE | Pricing your home properly from the start is the deciding factor on how long it will take to sell it.

CONDITION | The condition of the property affects the price and the speed of the sale. As prospective buyers often make purchases based on emotion, first impressions are so important. Our team will be able to help in optimizing the physical appearance of your home to maximize the buyer’s perception of value.

COMPETITION | Prospective buyers are going to compare your property – both the condition and the price – to the other listings in and around your neighborhood. Those buyers will determine value based on properties that are listed or have recently sold in the area.

TIMING | Property values are affected by the current real estate market. Because we can’t manipulate the market, we’ll collaborate on a pricing and marketing strategy that will take advantage of the first 30 days your property is listed. It’s the window of opportunity when buyers and the agents discover your property and are most likely to visit and make offers.

LOCATION | Location is the single and most important factor in determining the value of your property.

TERMS | Terms structured to meet our objectives are important to successful marketing.

MARKET FACTORS WITHIN YOUR CONTROL

• Price

• Property Condition

• Staging

• Availability for Showing  FACTORS YOU CAN’T CONTROL

• Competition

• Buyer’s or Seller’s Market

• Interest Rates

• When the Perfect Buyer walks through the door

Pricing Your Listing | Competitive Market Analysis

It is very important to price your property at a competitive market value at the signing of the listing agreement. Historically, your first offer is usually your best offer.

TIMING

Timing is extremely important in the real estate market. A property attracts the most activity from the real estate community and potential buyers when it is first listed. It has the greatest potential to sell when it is now on the market.

More buyers purchase their properties at market value than above market value. If you price your property at Market Value, you are exposing it to a much greater percentage of prospective buyers; thus, increasing your opportunity for sale.

Inspections | From Offer to Close

Inspections and potential repairs are the number one reason sales don’t close. Typically, buyers have a certain number of days in which to inspect the property and accept or reject the property based upon these mechanical and structural inspections.

HOW THE SELLER SEES THE HOUSE

HOW THE BUYER SEES THE HOUSE HOW THE INSPECTOR SEES THE HOUSE

Save yourself time, money and disappointment –do deferred maintenance NOW!

LISTING COVERAGE FOR PEACE OF MIND

Home warranty plans go a long way to alleviate some of the risks and concerns buyers have when purchasing a home. For a modest price, the seller can provide a one-year warranty covering specified heating, plumbing, electrical, water heater, or appliance breakdowns. Coverage during listing period is free to our sellers.

Closing 101 | From Offer to Close

The closing process finalizes the sale of your home and makes everything official. Also known as settlement, the closing is 2 parts when you sign paperwork.

A FEW THINGS TO BRING TO THE SIGNING:

✔ A valid government-issued picture ID

✔ Routing and account number or a cancelled check for the account you want to receive closing funds to

WHAT TO EXPECT:

The escrow officer will look over the purchase contract and identify what payments are owed and by whom; prepare documents for the closing; conduct the closing; make sure taxes, title searches, real estate commissions, and other closing costs are paid; ensure that the buyer’s title is recorded; and ensure that you receive any monies due to you.

YOUR COSTS:

Sellers commonly pay the following at closing:

✔ Mortgage balance and prorated interest, if applicable

✔ Other claims against your property, such as unpaid property taxes, or mechanics liens

✔ Unpaid special assessments on your property

✔ Real estate commission

✔ Title insurance policy and escrow fees

✔ Home warranty

✔ Transfer tax

✔ HOA transfer

✔ Probations – Sewer, Water Tax, HOA

AFTER THE CLOSING, MAKE SURE YOU KEEP THE FOLLOWING FOR TAX PURPOSES:

✔ Copies of all closing documents

✔ All home improvement receipts on the home you sold

Recording| From Offer to Close

Once all parties (Buyer and Seller) have signed all closing paperwork, Buyer will wire your funds to the Title Company and complete their final walk of the property. At this time, the house should be vacant and clean.

Buyer and Seller will give the final approval they are ready to record and Title will send the deed to the county recorder office.

At this time, please leave the following items on the kitchen counter:

✔ Spare keys

✔ Mailbox keys

✔ Garage remotes

✔ Gate remotes (if applicable)

✔ Pool keys / fobs (if applicable)

Once the county confirms they have recorded the deed, the Buyer officially owns the home. The Title Company will process your proceeds within 24 business hours.

Why Hire One Agent When You Can Hire A Team?

THE BENEFITS OF OUR TEAM

CONCEPT

Listing Marketing Process

▪ Customized marketing plan created for your home

▪ Upload photos, create virtual tours and input your home on the MLS

▪ Syndicate listing to national and international websites and listing portals

▪ 500+ outbound calls to announce new listing to the surrounding area

Transaction Coordination Process

▪ Transaction coordinator facilitates the sale of your home from sales contract to the closing date

▪ Constant contact with title company, inspectors, agents, loan officers, etc.

▪ Schedule and follow up with Buyer Agents, Appraisers, and other Vendors as necessary

▪ Remind Seller to disconnect utilities before closing

▪ Schedule transfer of keys to Buyer at closing

Lead Management Systems

▪ Our full-time professional staff utilizes online, cloud-based systems

▪ Our models and systems are designed to never miss out on potential Buyers

▪ Get qualified Buyers into your home and making offers

▪ Ensure Buyers are approved for a loan before they submit an offer on your home

Buyer Division | Additional Services

150 FAMILIES

Did you know Team Driven Real Estate offers services for home buyers? You can get the same great service you experience while selling your home, while you’re buying your next home too!

Last year, Buyer Specialists at Team Driven Real Estate helped over 150 families find their dream home. The average agent in Las Vegas closes around only 7 deals per year.

Put these experts to work for you! Learn more at the link below. We’d be happy to connect you with one of our top Buyer Specialists!

Seller Worksheet

SELLER’S ESTIMATED COSTS

$ _________________ Sales Price

$ _________________ Mortgage Balance

$ _________________ 2nd Mortgage Balance

$ _________________ – Prorated taxes

$ _________________ +/- Prorated HOA dues

$ _________________ Title owners insurance

$ _________________ Escrow fee (50%)

$ _________________ Real property transfer tax ($5.10 per $1000 of sales price)

$ _________________ HOA resale and demand, transfer fees

$ _________________ Notary (if applicable)

$ _________________ Commission To Buyer Agent

$ _________________ Commission To Listing Agent

NET APPROX. TOTAL $

OTHER POSSIBLE CLOSING COSTS

Buyer’s 1-year home warranty ($400 - $700)

VA Funding Fee

Buyer closing costs

Next Steps

COMPARABLE MARKET ANALYSIS

Buyers decide to buy homes by comparing the price, features and benefits of your home to nearby properties that have sold or are active in the same market. A CMA can help determine the most effective sales price for your home.

PRICE RECOMMENDATIONS

It is imperative to price your home competitively based on the most recent sales in your community. Pricing your home too high can cause it to sit on the market and get stale, while prospective Buyers wonder why it is not selling and look elsewhere.

LISTING PLAN OF ACTION

Outlines what we will do to get your home sold for the highest price in the shortest period of time.

SELLER’S NET SHEET

Seller receives 94% of the net proceeds of the sale and TDRE Listing and Buyer agents receive 6% for the services. We believe in transparency and ensure our clients have a clear picture of all potential closing costs from the beginning by providing an estimated net sheet with all fees associated with selling their property.

LISTING AGREEMENT

Once we determine the specifics of price and presentation, a signed listing agreement allows us to get to work for you.

ARRANGE FOR REPAIRS/PAINTING ETC...

Most homes need minor repairs and a fresh coat of paint to help them look their best. Savvy sellers use TDRE’s 1-2-3 method to prioritize improvements for maximum impact and a higher return.

ARRANGE FOR PHOTOS/VIRTUAL TOURS

Once your home looks its best, professional photos are a must to really stand out in the marketplace and make potential Buyers want to visit.

TDRE Process

THE REAL ESTATE TRANSACTION IS COMPLEX – AND NAVIGATING YOU THROUGH EVERY STEP OF THE SALE IS OUR EXPERTISE.

□ Initial meeting, walkthrough, and needs analysis

□ Establish a competitive price

□ Sign listing agreement

□ Prepare your property for sale: staging, photography, etc.

□ Officially list your property

□ Launch ‘just listed’ marketing campaign

□ Hold open houses and start showing your house

□ Receive and present offers

□ Negotiate offers

□ Accept offer to purchase

□ Facilitate inspection process

□ Negotiate any issues

□ Oversee appraisal

□ Coordinate and prepare for further inspections

□ Final walk-through

□ Schedule and coordinate closing