Frequently Asked Questions How do I know that behavioral targeting works? With this advanced technology, the best means of assessing performance is your monthly APT performance report. Increased traffic will demonstrate that better targeting is delivering better results.
What is the difference between SEO/SEM and Yahoo! APT Behavioral Targeting? Search Engine Optimization and Search Engine Marketing are very different from behavioral targeting. • SEO utilizes key words and phrases so that a Web site will be positioned at or near the top of a search engine results page. • SEM allows an advertiser to purchase placement either above the organic listings on the search results page or in the right-hand column on the page. • BT is display advertising on Yahoo! that is served up exclusively to the individuals who are in the market for your product/service, and are in your area. It provides an opportunity for you to communicate to all of the people shopping for a specific product.
Why is it that when I go on Yahoo! I do not see my ad? We can provide you with a screen shot of your ad. If you are not seeing your ad it is because you do not fit the profile of the behavior you have requested us to target. Yahoo! has a very strong profile, which means even if you think you can try to fake your target; you will probably not be served the ad. Also, Leaderboardofad,impressions 728 x 90, there is a huge inventory available locally and behaviorally for the advertiser category. So Finance even if you fit your targeted on Yahoo! target audience, you may not see your ad.
Leaderboard ad, 728 x 90, locally and behaviorally targeted on Yahoo! Finance
Google is the #1 search engine, there is no reason for me to advertise on Yahoo! Google is known as a search engine. People go to the site, find what they are looking for, and leave. Advertising on Google is for the consumers who know 100% what they are looking for. Yahoo! is what is called a “Life Engine”, meaning that people not only use it to search, they use it for e-mail, news, sports, shopping, jobs, real estate, autos, and so much more. And because people spend more time (an average of 4.4 hours) on Yahoo! with the different channels and categories, Yahoo! is able to learn more about their site visitors than Google. Yahoo! allows advertisers to have much more indepth targeting capabilities.
Big ad, 300x250, locally and behaviorally targeted on Yahoo! Finance
right message right peRSON right time Reach your ideal audience when you want to with Yahoo! Behavioral Targeting
Big ad, 300x250, locally and behaviorally targeted on Yahoo! Finance
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