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Will Your Kids Read Today?

Inside LeVar Burton’s Kickstarter campaign to revive Reading Rainbow—and how to keep our kids reading all summer long

LEVAR SHARE H

O V E O F B O O KS

N H E R E T O WA

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S U N DAY, J U LY 6 , 2 0 1 4 | PA R A D E .C O M

Burton with (from left) Skylar Yoham, 9, Maggie Landewe, 7, and Aliya Murphy, 10, in New York City

© PARADE Publications 2014. All rights reserved

T ’S

Q

What does the documentary Life Itself reveal about Roger Ebert?

–Lucy M., Rockville, Md.

Gary Sinise, left, and Tom Hanks

Q: Is anything special planned for Forrest Gump’s 20th anniversary?

—Fred Y., Helena, Mont.

The five-hankie heartwarmer—which premiered on July 6, 1994; starred Tom Hanks, Gary Sinise, and Sally Field; and won the Oscar for Best Picture—will be rereleased exclusively on IMAX screens on Sept. 5. Which famous actor played Forrest’s young son? Find out, and test your Gump trivia knowledge, at parade. com/gump.

SUNDAY

FREEBIE

Enter for a chance to win the new Blu-ray/DVD of A Hard Day’s Night, with loads of extras, at facebook.com/parademag.

WALTER SCOTT ASKS...

KEIRA KNIGHTLEY

The actress, 29, sings in her charming new film Begin Again, about musicians in Manhattan.

How nervous were you about singing? I found it completely terrifying! I was out of my comfort zone.

But your voice is so pretty. Thank you. I think it’s all right. I won’t pretend I’ve got a voice like Adele, but I can get a song across, so that’s the main thing.

Adam Levine makes his acting debut as your boyfriend. He was really sweet about my singing; he was like, “It sounds great!” And he was a natural at acting.

Did you get tips from your musician husband [James Righton of the Klaxons]? He taught me the guitar chords and didn’t understand my complaining about my fingers being sore. He said he’s never going to teach me an instrument again, which is fair enough.

What’s your style like off the red carpet? I’m definitely scruffy. I’m going to create a uniform for myself, like three pairs of the same trousers and Email your questions five of the same tops. for Walter Scott to That would make life a personality@parade.com. lot more fun!

A: “Right up until the end, he was joking,” says Ebert’s widow, Chaz, about the film (in theaters now), which chronicles the beloved film critic’s career and final battle with cancer.

Ebert, who died in 2013, wanted to show “a loving relationship where there are health challenges.”

See what his top 10 movies were at parade.com/ebert.

Roger Ebert

Q: What’s the most popular summer movie snack?

—Annabel R., Denver A: Moviegoers will munch on 100 million packages of sweets, including enough Twizzlers to circle the globe if laid end to end (that’s 24,901 miles!), according to the National Association of Concessionaires. We’ll also eat 12 million hot dogs and 36 million servings of nachos. But popcorn is the box office champ with 176 million orders.

Richard Marx

Q: What is Richard Marx’s new album, Beautiful Goodbye, like?—Kat P., Vermont A: “People have used my songs at their weddings,” says Marx (“Right Here Waiting”). But now he’s singing largely about “two people first coming together”—a shift Marx, 50, attributes to his split from his wife of 25 years, Cynthia Rhodes. “She is an amazing person, and that informed what I wrote [then]. That life dynamic changed, and my songwriting was affected.” Get a free download from the album at parade.com/marx.

2 | JULY 6, 2014

© PARADE Publications 2014. All rights reserved

SUNDAY FREEBIE: NO PURCHASE NECESSARY. TO ENTER, GO TO FACEBOOK.COM/PARADEMAG. STARTS 5:00 P.M. ET, 7/4/14, AND ENDS 4:59 P.M. ET, 7/11/14. OPEN TO LEGAL RESIDENTS OF THE 50 UNITED STATES (D.C.) 13 YEARS AND OLDER, EXCEPT EMPLOYEES OF SPONSOR, THEIR IMMEDIATE FAMILIES, AND THOSE LIVING IN THE SAME HOUSEHOLD. ODDS OF WINNING DEPEND ON THE NUMBER OF ENTRIES RECEIVED. VOID OUTSIDE THE 50 UNITED STATES (D.C.) AND WHERE PROHIBITED. A.R.V. OF THE 5 PRIZES: $39.95 EACH. SPONSOR: PARADE MEDIA GROUP. THIS PROMOTION IS IN NO WAY SPONSORED, ENDORSED OR ADMINISTERED BY, OR ASSOCIATED WITH, FACEBOOK. PHOTOS, CLOCKWISE FROM TOP LEFT: PARAMOUNT/COURTESY EVERETT COLLECTION; JAY L. CLENDENIN/LOS ANGELES TIMES/CONTOUR BY GETTY IMAGES; ISTOCK IMAGES; JEROD HARRIS/WIREIMAGE; BUENA VISTA PICTURES/COURTESY EVERETT COLLECTION

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Parade

Every state has a slogan, but many are in Latin or other languages. We’ve translated three sayings below; see all 50 at parade .com/slogans.

“LABOR CONQUERS ALL THINGS.”

OKLAHOMA

“IF YOU SEEK A PLEASANT PENINSULA, LOOK ABOUT YOU.”

10 THINGS YOU DIDN’T KNOW ABOUT THE STATUE OF LIBERTY

.com

Can you imagine Lady Liberty anywhere other than New York? She was almost erected somewhere else, says Liberty’s Torch author Elizabeth Mitchell. Some other fun trivia:

• She was designed to be a lighthouse.

• Thomas Edison hoped to install a massive speaker inside her so she could "talk."

• Her sculptor, Frédéric Auguste Bartholdi, originally wanted her plated in gold.

• Two other cities put in bids for her— including Boston!

MARYLAND

’90S

Do you recall the moves to the Macarena and the lyrics to “Ice Ice Baby”? How about Bill Clinton’s tryst with Monica Lewinsky— or the drama of the O.J. Simpson trial?

National Geographic Channel’s The ’90s: The Last Great Decade?, a three-part television event that premieres tonight, revisits the decade’s biggest stories and scandals.

Feeling nostalgic? Check out our list of 19 things you probably forgot about the ’90s at parade.com/90s.

WHAT GIVES BEER ITS COLOR?

TEST YOUR BEER IQ!

MICHIGAN

“MANLY DEEDS, WOMANLY WORDS.”

REMEMBERING THE

CATCHING UP WITH CSNY

To mark the 40th anniversary of their famed 1974 reunion tour, Crosby, Stills, Nash & Young are releasing CSNY 1974, a long-awaited box set featuring live cuts from that 30-date circuit around America. Hear them perform “Our House” at parade.com/CSNY.

A. The fermenting yeast B. The drink’s natural caramelized sugars C. The malted barley D. The variety of hops the brewer chooses If you’re thirsty for more beer brain teasers, take a 15-question quiz crafted by the experts at Sierra Nevada Brewing Co., hosts of the Beer Camp Across America festival, at parade.com/beer.

Answer: C.

WHAT’S YOUR STATE’S MOTTO?

WHICH ED EARN OTHER US, SIX MOR PL HER— CINATING e FAS parad —AT FACTS /liberty.

L / PA R AWDAN L I K E U S AT FA C E B O O K . C O M E TM AEG CITY

4 | JULY 6, 2014

© PARADE Publications 2014. All rights reserved

PHOTOS, CLOCKWISE FROM CENTER: ISTOCKPHOTO; COURTESY OF NATIONAL GEOGRAPHIC CHANNEL (3); ISTOCKPHOTO; BETTMANN/CORBIS; SHUTTERSTOCK (3)

Edited by Vi-An Nguyen /

Ask Marilyn

By Marilyn vos Savant

Say three runners, call them a, b and c, are so well matched that in any given race, each has a 50-50 chance of beating either of the others.

Runner a wants to defeat both b and c. is it better for him to propose a three-person race or to challenge each one to individual races? or does it not matter? assume ties do not occur and fatigue is not a factor. —Steve Travis, Middletown, R.I

What do you think, readers?

The answer appears below. aNSWeR: RUNNER A HAS A BETTER CHANCE OF BEATING THE OTHER TWO IN A THREE-PERSON RACE. IN THAT KIND OF RACE, SIX OUTCOMES ARE EQUALLY PROBABLE: (1) ABC; (2) ACB; (3) BAC; (4) BCA; (5) CAB; AND (6) CBA. SO HIS CHANCES OF SUCCESS ARE TWO IN SIX, OR ONE IN THREE. IN INDIVIDUAL RACES, FOUR OUTCOMES ARE EQUALLY PROBABLE: (1) AB AND AC; (2) AB AND CA; (3) BA AND AC; (4) BA AND CA. SO RUNNER A’S CHANCE OF SUCCESS IS ONLY ONE IN FOUR.

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A

s the host of PBS’s Reading Rainbow for 26 years, LeVar Burton introduced millions of American kids to the magic of a good story. So when a group of young people spotted him tugging a wagon full of books down a New York City sidewalk for Parade’s photo shoot—and began shrieking as though he were, say, Bieber, or a Beatle—the pied piper of reading was tickled, but not exactly surprised. Reading Rainbow fans are a passionate bunch. “The show helped kids learn to love reading,” says Burton. “That’s a powerful thing!”

Today, Reading Rainbow is as beloved and popular as ever.

Since copurchasing the rights to the franchise after the show’s cancellation in 2009, Burton, 57, has been on a mission to make it bigger and better in the digital space. Two years ago, he and his business partner Mark Wolfe rebooted the program as a tablet app, which has since been downloaded more than a million times. Now they’re creating a Web version. In May, to raise capital to build it and to get children and their families excited about books again, the pair turned to the crowdfunding platform Kickstarter.

Burton knew fans’ nostalgia for the show ran deep, but the

LEVAR’S

READING

REVOLUTION

This past spring, LeVar Burton asked Reading Rainbow fans to help him relaunch the classic children’s show—and raised $1 million in less than 12 hours. Now, he reveals how he’s inspiring a new generation of book lovers—and shares his summer book picks for families.

By Meryl Gordon

response was explosive: In a mere 11 hours they met their $1 million goal, and at press time were only about a million short of their new $5 million target. “Every day of the first three days of the Kickstarter,” marvels Burton, “we raised a million dollars.”

The actor, who made his name as Kunta Kinte in the 1977 miniseries Roots and, later, as Geordi La Forge in the long-

Cover and opening photographs by Ben Baker

WANT TO SUPPORT READING RAINBOW 3.0?

The Kickstarter is over, but you can still help!

Contribute to the campaign at helpreadingrainbow.com.

running TV series Star Trek: The Next Generation, credits his 19-year-old daughter, Michaela, with the crowd-funding idea.

“Michaela is of this generation, a digital native. She said, ‘Why don’t you guys just do a Kickstarter?’ As a 30-year-old brand, if we were to very publicly ask for money, then fail, it would’ve probably been game over.” Now Burton and his supporters are “hugging ourselves silly.”

© PARADE Publications 2014. All rights reserved

HA!

Cartoon

“He’s working on his farmer’s tan.”

© PARADE Publications 2014. All rights reserved

Cartoon

“Your mother doesn’t understand me.”

“I gotta go, Kim. Someone’s trying to, like, ask me something.”

© PARADE Publications 2014. All rights reserved

Cover: rina piCColo. inside, from left: gary mCCoy; bob eCkstein; leo Cullum; andrew armstrong

“We were together three weeks before I realized he was a decoy.”

© PARADE Publications 2014. All rights reserved

The emperor’s new clothesline

“Labor Day is sacred, son. Triple overtime.”

For more Funnies, go to parade.com/cartoons. © PARADE Publications 2014. All rights reserved

From leFt: maria scrivan; leo cullum

Cartoon

STARTING A MOVEMENT

To watch our behind-thescenes video with LeVar— and find out what he’s reading this summer— go to parade.com/levar.

JULY 6, 2014 | 7

© PARADE Publications 2014. All rights reserved

PaRade: You’ve devoted your life to promoting childhood literacy. What’s your first memory of reading as a kid?

LeVaR buRToN: I was 4 or 5,

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sitting next to my aunt, reading, and I got stuck on the word pretty. I wouldn’t say it; I didn’t want to be wrong. So I sat there. My aunt was very patient, but finally, she said, “The word is pretty.” I knew I was right in my mind and 8 | july 6, 2014

pick up

LeVar’s

summer

reads

1

GeorGe and Martha

by James marshall

In this 1974 book, two hippos impart lessons about friendship.

2

the day the crayons quit

3

how rocket learned to read by tad hills

4

Miss Martin is a Martian

5

raMona quiMby, aGe 8

6

where the wild thinGs are

by drew daywalt & oliver Jeffers

This story is fun: Duncan wants to color, but his crayons ran away!

Kids love Rocket the dog, who’s learning letters, just like them. by colleen murray fisher

Is Melvin’s teacher, Miss Martin, an alien? He’s got to find out! by beverly cleary

Oh, Ramona! The scrapes she gets into are so funny! by maurice sendak

This story about a boy and his wild pals is still one of my favorites.

7

rosie revere, enGineer by andrea beaty

Rosie’s invention won’t work—then her aunt saves the day.

8

there’s an alliGator under My bed by mercer mayer

Think nightmares are scary? Try a critter under your bed!

9 10

eneMy pie by derek munson

A boy befriends his foe—and learns a lesson in kindness. the bfG by roald dahl

This classic about a kindly giant is great for older readers.

Where to buy these books

Scan here or visit walmart.com/parade to stock your kids’ shelves this summer.

*SouRce: 2013 NaTioNaL aSSeSSmeNT of educaTioNaL PRogReSS (NaeP)

© PARADE Publications 2014. All rights reserved

Cover and inSide: GroominG by elizabeth yoon for maC; Wardrobe, moniCa Cotto; Set deSiGn, bryan hodGe. Cover: Shirt, tommy bahama; jeanS, levi’S®. inSide: top, 7 for all mankind; jeanS, levi’S®

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At a time when 66 percent of American fourth graders aren’t proficient in reading*, the need for literacy-building programs is undeniable. Burton’s Kickstarter funds will be used to develop two subscription-based versions of a Reading Rainbow website: a home edition for kids and families, and a classroom version for teachers with accompanying lesson plans.

(Though Burton and Wolfe have yet to set a launch date or prices: “Until we build it, we won’t know.”) Using the money they’ve raised, they’ll also donate free subscriptions to at least 1,500 classrooms with students from disadvantaged backgrounds; if they hit the $5 million mark, they’ll give away 6,000 more.

And that’s just the beginning. Says Burton: “We [eventually] want to have universal access.”

Recently the actor and advocate sat down with Parade to talk about his Kickstarter’s smash success, his summer reading recommendations (see sidebar), and his passion for the written word.

my heart. I just didn’t have the courage to say it.

What are your favorite children’s books?

One is Amazing Grace, by Mary Hoffman, which was featured on the original show. It’s the story of a girl who wants to play Peter Pan in her school play, but is told by her classmates that she can’t because she’s a girl and she’s black. It’s Grace’s story of believing in herself and learning that she can be any-

DiD you know

20 minutes of reading a day can prevent a chiLd from Losing Literacy skiLLs? find out other ways to help your kids stay sharp at parade.com/readingtips.

thing she wants using the power of her imagination.

When teaching your own kids to read, was it easy to pass on your love of books?

Both Michaela and [her half-brother] Ward, 34, watched the show. To watch them crack the code was remarkable. There was a point in Michaela’s life where she called me “Daddy Rainbow.” do you think it’s harder, now, to get kids interested in books? There are so continued on page 10

© PARADE Publications 2014. All rights reserved

Levar’s Reading Revolution from page 9

many distractions.

I would say yes. The evidence points to the fact that Americans read far less for pleasure than they did in 1983 [when the show began]. It’s a different world.

Kids seem to be scheduled from sun up to bedtime.

Why did Reading Rainbow take off in the first place?

It was a simple idea: use TV to introduce the wonders to be found in a book. The pace was slow by today’s standards. As the host, I tried to talk to my audience, not at them, and to share my enthusiasm for life and the written word. And we had a catchy theme song! “Take a look, it’s in a book”; “Go anywhere, be anything”— that’s a valuable message.

What do you make of the response to your kickstarter?

It’s been phenomenal.

Recently we went to their offices in Brooklyn. All the employees at Kickstarter seem like kids—they all grew up watching Reading Rainbow. I met one of them, the very first backer for our campaign, and just hugged him.

You’ve fielded criticism, though, for turning to crowdfunding when your company is for-profit. How do you respond to that?

We pay to license books from authors and publishers.

It’s not free. And we have to pay the people who make this possible. There’s a lot of coding, engineering, and product design involved in 10 | july 6, 2014

© PARADE Publications 2014. All rights reserved

translating the app for the Web. The money will also allow us to donate free subscriptions to more classrooms. And, if we’re able to raise enough to create a permanent endowment to give the product away someday, I could live with that. kids are out of school. but studies show that if they don’t read during the break, they go back to class behind.

What can parents do?

There’s a critical window where a child either becomes a reader or not—for life. Between the ages of 7 and 9 is when that decision is made. Parents ask me, “How can I get my kid to read?” I say, “How much time do you spend reading in front of your kid? How many books do you have in your house? How often do you have an evening where you don’t watch TV and it’s family reading night?” Insist by example so your child gets that reading is an important aspect of life.

Do you know the secret to peeling garlic in just 7 seconds?

You recently made a Funny or die video in which you played a superhero who derived dark powers from books.

Was the idea that reading gives you superpowers?

I was poking a little fun at myself, [but] yeah!

What’s your ultimate goal for Reading Rainbow?

[Star Trek creator] Gene Roddenberry once said that the world of the future is a place where there’s no hunger or greed, and all the children will know how to read.

That would be wonderful.

parade.com/secret You’ll be surprised by what you discover.

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