The Spectrum, Volume 60, Issue 28

Page 1

DUCK AND COVER AGE

Somewhere right now there is a giant rubber duck. Soon, it will make its way to UB. See story on page 5

The independent student publication of the University at Buffalo

Buffalo, New York www. ubspectrum .com

Apprentices in the Workplace Communication Professor Provides Students With Real World Experience MARIELA ESTEVEZ Staff Writer

Today’s lesson plan: visit Buffalo Wild Wings. Assigned reading: none, there is no textbook. This is the teaching approach of Marc Adler, adjunct instructor in the Department of Communication. Adler sees the importance of real world experience and has shaped an entire class around providing his students just that. Many newly graduated communication majors often find themselves lost in the competitive business of advertising. No matter what grades they earned in college, Adler believes that real world experience cannot be learned through any textbook. “I was not really a book learner,” Adler said. “I learned better by doing things. I avoided the traditional way of teaching a course like this, which other professors teach with a book. I feel that it’s more important to teach students by making them do something that’s going to help them learn, rather than trying to get them to remember terminology by reading a book and getting tested.” Adler, who is also the vice president of client services for Flynn and Friends, an advertising agency in Buffalo, teaches an undergraduate advertising course where students never have to buy or even lay eyes on a single textbook.

DANNIELLE O’TOOLE

WEEKEND EDITION November    05, 2010 Volume    60       Issue    28

Coming

Full Circle Downtown Medical Campus Receives Funding for Cyclotron DAVE JOHNSON Staff Writer

Marc Adler His Prin-tech Advertising course gives students the opportunity to work with actual businesses. Without the use of a textbook, students must rely on Adler’s guidance and imagination to come up with realistic business solutions. “I use real projects from real companies, and I turn the students in the class into advertising agents… who compete against each other for the business. This is what we do in the real world. We make a pitch to clients, hoping that we win the business,” Adler said. During this semester, students have the opportunity to work with Katz Americas, a beer coaster company looking to attract business with Buffalo Wild Wings. Students also get to work with Nadja Foods, a Buffalo-based online cookie company that is trying to increase its cookie sales. Businesses were chosen based

In another demonstration of the emergent Buffalo Niagara Medical Campus, UB has received $4.6 million from the Department of Defense to purchase a cyclotron and assist the university in developing its Clinical and Translational Research Center (CTRC). The announcement, made on Oct. 28 by Congresswoman Louise M. Slaughter, strengthened the impression of the medical campus as a developing economic and educational engine for the Western New York region. “The Buffalo Niagara Medical Campus has been an anchor of job creation and innovation for Buffalo, which is why I’m so pleased to announce this funding for the purchase of a cyclotron at the University at Buffalo,” Slaughter said at the press conference. A cyclotron is a type of part icle accelerator, i n wh ich electromagnetic fields are used to propel charged particles at high

• see ADLER | page 2

• see CYCLOTRON | page 2

Marcin Bialek

A cyclotron is pictured above.

Courtesy of UB News Services

UB Distinguished Professor Timothy Murphy speaks at a press conference during which Rep. Louise Slaughter announced UB’s receipt of a $4.6 million federal appropriation to purchase a cyclotron

Six UB Professors Named Fulbright Scholars

Staff Writer

UB was one of this year’s top producers of scholars awarded prestigious teaching and research grants through the 2010 to 2011 Fulbright Program. The Fulbright international educational exchange program is funded by more than $200 million a year through the U.S. Department of State. Each year, the Fulbright Program awards approximately 7,500 new grants based on academic merit and leadership. “UB has always been competitive in winning Fulbright awards for faculty, with several getting fellowships each year,” said John Wood, associate vice provost for international education. “This year we’ve had a particularly strong showing, tied for fourth among research universities in the U.S.” A total of six UB scholars received Fulbright research awards for the current school year. Only George Washington University, the University of Illinois at Urbana-Champaign and the University of North Carolina-Chapel Hill produced more Fulbright scholars, according to a list published by the Council for International Exchange of Scholars, a division of the Institute of

Sampson Lee Blair, an associate professor in the department of sociology, who began lecturing and conducting research at Xavier University on the island of Mindanao, Republic of the Philippines, this past June and will return this month.

International Education. UB is tied with Harvard University, Cleveland State University, the University of Florida, Virginia Commonwealth University and Washington University (St. Louis), each of which produced six scholars. Buffalo placed ahead of Stanford University, UCLA, the University of Delaware and the University of Nebraska, Lincoln, which each produced five scholars. “In general, our faculty is increasingly internationalized and seek out overseas opportunities for research and teaching such as those afforded by the

Kee Chung, professor and chairman of financial planning and control, will spend the spring semester at Yonsei University in Seoul, South Korea, where he will teach and conduct research on market microstructure.

Fulbright Program,” Wood said. “Fulbright now offers a range of opportunities to faculty, from short-term programs of six to eight weeks, to yearlong stints at host institutions overseas.” Each year, the Fulbright Program allows Americans to study or conduct research in over 140 nations and enables U.S. citizens to gain international competence in an interdependent world. Recipients of the Fulbright awards are grateful for the opportunities presented by the program. “Although I am a family sociologist, and I would like

Weather: friday: 46°/ 31° wintry mix  |  saturday: 41°/ 31° light snow  |  sunday: 46°/ 35° sun

Daniel Hess, an associate professor in the urban and regional planning department in the School of Architecture and Planning, is spending the fall semester teaching and conducting research at Estonia’s Tallinn University of Technology.

Robert Granfield, professor and chair in the department of sociology, is spending the fall 2010 semester at the University of Ottawa in Ontario, conducting research related to the evolving role of pro bono legal work in Canada as well as in a global context.

to think that I am fairly well versed in understanding other cultures, there is an enormous difference between reading about cultures in a textbook versus actually living amongst the people themselves,” said Sampson Blair an associate professor in the Department of Sociology. “Over the past five months, I have met people from all walks of Philippine society, from the well-educated to the poorest farmers who live up in the mountain jungles. I can honestly say that it has given me a new and very different perspective, both for my professional pursuits and also for my own life.”

The U.S. Congress created the Fulbright Program in 1946, immediately after World War II, to foster mutual understanding among nations through educational and cultural exchanges. Today, the Fulbright Program is the U.S. government’s premier scholarship program. “I am truly grateful for this opportunity to engage with the research and work I enjoy and value in such a welcoming, warm country, while being able to improve my Spanish and connect to another culture in a way that would not have been possible as a tourist,” said Alissa

Inside:

opinion — 3

arts & life — 5

Lilliam Malave Lopez, an associate professor in the Graduate School of Education, is lecturing and conducting research into second language acquisition through the teaching of contact areas material to gifted and talented learners during the fall semester at the Pontifical Catholic University of Peru in Lima. Alissa Anne Lange , a senior research scientist in the Graduate School of Education, who is spending the fall 2010 semester lecturing and conducting research on the teaching and learning of early math skills at Francisco Jose de Caldas District University in Bogota, Columbia. (not pictured)

Anne Lange, a senior research scientist in the Graduate School of Education. “I would recommend this experience to anyone. This semester has been absolutely fascinating, and one of the best experiences of my life.”

E-mail: news@ubspectrum.com

classifieds — 7

sports — 8


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The Spectrum, Volume 60, Issue 28 by The Spectrum Student Periodical - Issuu