LUCAS Licciardello is a high-stakes businessman in a flannelette shirt. The Ruby dairy farmer represents a new breed of “man on the land”, who thinks as much about business plans and financial strategies as he does about pasture management and herd health. See story pages 6 and 7. Pictured: Lucas, holding nine week old Amelia, Kylie and two and a half year old, Bella Licciardello on their Ruby farm.