LIFESTYLE BUSINESS ACCELERATOR 90 Day Program | 10 Marketing, Sales and Business Development © The Startup Garage
SMALL BUSINESS AS A SYSTEM Repeat & Referral Customers
Marketing System
Leads
Sales System
Customers
Product/ Delivery System
Business Development
Back Office Systems
IT
Accounting /Finance
Human Resources
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Legal
Operations
MARKETING | SEED STAGE During the seed stage the following process is advised:
Business Plan
Brand Guide
Collateral
Marketing Launch Plan
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Content Communication Plan
Social Channel Setup
BRAND GUIDE
Brand Message (Value Proposition, Unfair Selling Advantage)
Logo
Name
Colors
Fonts
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Website INITIAL MARKETING COLLATERAL
Business Cards
Flyers
Ads © The Startup Garage
CONTENT + SOCIAL COMMUNICATION PLAN Content Marketing is required for almost every business. Content Marketing is required for almost every business. Getting clarity on the Competitor Communication Analysis, Key Stakeholders & Messages, topics, channels, frequency, tools and team will be important.
Based on this Plan you will want to set up your social channels to match your brand. Š The Startup Garage
Launch
MARKETING LAUNCH PLAN
How will you leverage your official launch? Party? Press Release?
After Launch Questions
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90 Day Plan What strategies? What is budget? Who is on Marketing Team? What are metrics you will measure?
Product MARKETING | STARTUP PHASE After Launch your goal of marketing is to generate qualified leads. You will continuously test new brand messages, strategies, measure results, learn, iterate and try again.
Price
Promotion
Test the 4 P’s
Place (distribution) Š The Startup Garage
MARKETING SALES FUNNEL The New Marketing & Sales Funnel Then
Online Sales Funnel
Now Blog
Awareness
Email List
Marketing -->
Interest
Front End Product
Consideration
Front End Subscription Flagship Course
Intent Evaluation
Marketing
Membership Site Private Coaching
Purchase
$ Sales
Sales © The Startup Garage
100 MARKETING TACTICS Strategies & Tactics
Cost
Time to see Results
Strategies & Tactics
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Cost
Time to see Results
100 MARKETING TACTICS CONT. Strategies & Tactics
Cost
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Time to see Results
Tie to Your Value Proposition
CUSTOMER + BENEFICIARY SEGMENTS
Which customer segments are you serving (is it one or many?)
What are the characteristics of those segments?
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What will make them choose you vs. alternatives?
HOMEWORK
1
2
2 examples of great marketing, sales and incorporating their value proposition
2 examples of “a waste of time and money”
NEXT WEEK
Email completed Business Plan and Financials to accountability partner before next class! We will cover Sales & Business Development in next week’s class.
Bonus: Look at your competitors or relevant companies to learn © The Startup Garage