THE STARTUP TOOLKIT SERIES - BOOK 3 | AFTER THE BUSINESS PLAN, WHAT’S NEXT? | 17
MARKETING STRATEGIES, TACTICS & PRACTICE BRAINSTORM Use this list to help you brainstorm which marketing methods and strategies are right for you. It is not exhaustive. For each category and sub-category listed, there are many more that are not. In fact, when you notice “something missing,” that may well indicate a fruitful direction for you to explore.
Strategies & Tactics
Cost
Time to See Results
Networking Within your professional sphere or niche market Face-to-face Networking groups Professional meetings and conferences Listserves Web-based bulletin boards Conference calls and teleclasses Group coaching Public Speaking Seminars
low low low medium low low medium medium
medium high high high medium medium medium high
Archive of articles you've written Links to useful sites Blogs Landing Page SEO Affiliate Marketing Paid Search Email Marketing Social Media Marketing
low low low low
high high
low low
Collateral medium low medium medium
high high high high
Plublicity Press Releases high Announcements (moves, hires, contracts) medium Brags (awards, appointments, achievements) medium Special Events (seminars, speeches, appearances) Publicity Events high Related to seasonal celebrations low "International Hot Dog Week" Columns high Local newspaper high For corporate publications high For professional journals and trade association newsletters low Church or community newsletters high Radio Shows high TV shows (cable/local access)
high high high high medium medium medium high medium medium high
Newletters Printed Electronic/Email Web-based, with or without email notification Solo or collaborations Your own content or reprints, perhaps with your comments Articles pertinent to your niche Special offers (free samples, introductory offers) Book reviews
Time to See Results
Website
Support Groups Success Teams Mastermind Groups Marketing Club Coaching Groups
Cost
medium low low high low medium medium low
medium medium medium medium medium high high medium
Business cards Brochures Letterhead and envelopes Welcome packet for new clients Website Print newsletter/Ezine Signs on your place of business Signs at tradeshows or conferences Stickers/Bumper Stickers Signs/Sidewalk sandwich boards
mediium high medium medium high medium medium medium low low
mediium high medium medium high medium medium medium low low
low medium high high medium low low medium low medium low low low medium
low medium high high medium low low medium low medium low low low medium
Advertising Ezine ad swaps Banner ads on Web sites Newspapers/Magazines Special directories Theater and other event programs Calendars Sponsorships Special events Sports teams Cable TV/Local Access Radio Classified ads Yellow Pages Signs on bulletin boards
TheStartupGarage.com • (858) 876 - 4597 • 4455 Lamont St, San Diego, CA 92109 Copyright © 2016, The Startup Garage. This article may not be reprinted, reproduced, or retransmitted in whole or in part without the express written consent of the author.
THE STARTUP TOOLKIT SERIES - BOOK 3 | AFTER THE BUSINESS PLAN, WHAT’S NEXT? | 17
MARKETING STRATEGIES, METHODS & PRACTICE BRAINSTORM CONT. Strategies & Tactics
Cost
Time to See Results
medium low low low low high low low medium medium
medium low medium high medium high medium medium medium high
medium low low low
high high medium high
medium low low
medium
Direct Mail Postcards, letters, fliers Special offers Announce changes (We've moved, new services/products, certification, website) Show or seminar schedule Reminders Celebrations Sales letters For seminars For products Offering discounts
Support Groups Giving discount coupons/certificates to a complementary business Cosponsor special events and promotions Cosponsor with a non-profit organization Affiliate programs
Guerilla Marketing Wearing a gorilla suit and handing out balloons and business cards! Contest Flyering areas
TheStartupGarage.com • (858) 876 - 4597 • 4455 Lamont St, San Diego, CA 92109 Copyright © 2016, The Startup Garage. This article may not be reprinted, reproduced, or retransmitted in whole or in part without the express written consent of the author.