Stocklists
SL Cover December 09
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Page 2
The
with
5 December October 2009 7 2009
FlooringNews
BRITAIN’S No. 1 FLOORCOVERING MAGAZINE FOR THE RETAIL AND CONTRACT MARKET
Broughton Twist available in
80% Wool • 20% Polypropylene
40oz 50oz – P E R S Q YA R D –
with the launch of our new British wool twist backed up by the service, quality and value that has made Furlong famous for competitive carpets
available in
Now we’re the natural choice 45 &
–
METRE WIDTHS
Manufactured by
REGENCY CARPETS DISTRIBUTED BY FURLONG FLOORING Ask your representative for details - see page 23.
–
SL Cover December 09
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Page 3
SL Front December 09
26/11/09
1:36 pm
Page 3
Stocklists The
THE UK’S TOP FLOORING NEWS AND DATA SERVICE Page No.
Index
Monthly ‘Stocklisters’ shown in BOLD
Contact No.
s AFS ...........................................................................16..................020 H AXMINSTER
Price List date
7 December 2009
Published by Mayville Publishing Co Ltd, 219 West Ella Road, West Ella, Hull HU10 7SD Tel: 01482 659396 Fax: 01482 659397 www.thestocklists.com Sales Manager: Diane Martin diane@mayvillepublishing.co.uk Publication Manager: David Spragg. Founded by Roy Spragg in 1973.
FlooringNews
HAPPY CHRISTMAS TO ALL OUR READERS AND ADVERTISERS!
Hot shots of 2009
Feature: A gallery of our stunning product photography ................................43-56
8805 8620 .........April 2009.........
CARPETS.........................................44..................01297 32244.............—.......................
Launch pad for 2010
= BRITISH WOOL ..............................................34..................01274 688 666 .........—....................... H BROCKWAY H BRONTE
CARPETS LTD. .................17,49 ............01562 828200 ..........Dec 2008 .........
...............................................................—..................01282 862736 ..........—.......................
o CARPENTER ......................................................39..................01457 H CARPETS
OF KIDDERMINSTER. ........18,19 ............01299 827477 ..........Aug 2008 .........
s COLUMBIA
FLOORING .............................20..................0208 443 3322 .........—.......................
H CONTEMPORARY
LIFE........................................IFC................01254 296829 ..........—.......................
H DYNE..........................................................................30..................0161 H EDEL
861141 ..........—.......................
877 8877 .........—.......................
TELENZO................................................21,55 ............01422 374417 ..........—.......................
H FELLS .......................................................................24..................01977
662211 ..........—.......................
Feature: Which new ranges are ready to take off in the New Year? .....................40-41
Radical plan after ‘perfect storm’ in Euro market
Balta asks competitors to consider consolidation ..................................38
CBI heralds return to growth for flooring
Business News: Sales strengthen amid fears for 2010.................................................38
Scrooge or Santa?
Forum: How have suppliers and customers treated you this year?.....39
Floor shows gain momentum
s FLOORING
ONE ...................................................31..................0121 683 1427 .........—.......................
Harrogate ‘ahead of expectations’ on trade support ............................30 Birmingham NEC announces first exhibitor list.......................................42
H FURLONG
FLOORING .................................22,23 ............01772 696787 ..........July 2009 ..........
All set for the season’s showcase event in Hannover ............................29
n FITA ............................................................................59..................01159
506836 ..........—.......................
n FLOORWISE .......................................................13..................01509
673974 ..........—.......................
n HARROGATE
FLOORING SHOW ...................33..................01423 779967 ..........—.......................
s LITTNER
HAMPTON...................................—..................0208 520 8474 .........—.......................
n NATIONAL
FLOOR SHOW...............................37..................0207 921 8415 .........—.......................
H MOHAWK ............................................................25..................01480 n NICF.........................................................................59..................0115
479830 .........—.......................
958 3077 .........—.......................
s RACKHAMS........................................................26..................02085319225............Oct/Nov/Dec09 H ROELEE
CARPETS..........................................—..................01254 676766 ..........Sept. 2007 ........
s SOLENT
WHOLESALE CARPET ..............27..................01243 774623 ..........Nov/Dec 2009
H RYALUX.....................................................................53..................0845 n STAIRRODS s STS nT
652 8811 .........—.......................
UK LIMITED.........................36..................01207 591176 ..........—.......................
FLOORING DISTRIBUTORS .........28..................0845 341000.............July 2009............
& E DISPLAY GROUP ............................35..................0121 585 7600 .........—.......................
n TRIPLE
KING...........................................................3 ....................01274 582056 ..........—.......................
n WOOLSAFE
ORGANISATION ...............4,5.................01943 850817 ..........—.......................
H carpets/rugs/tiles © woods/laminates/smooths n accessories/services/organisations = fibres o underlay s wholesalers/distributors l adhesives
Classified advertising .............................................................................pages 62,63
Domotex 2010
Creative competition
Flower on Flooring: The increasing roll of designers ........................60,61
Jumping the skills gap
Voice: Richard Harris of F. Ball talks about investment in training........58
The British Wool Column
Calendar pin-ups where wool is the star ..................................................34
FlooringFactsheets
Woolsafe: the carpet care guide...................................................4-5 Carpet trouble-shooter....................................................................6-7 Carpet types .........................................................................................8 Underlay.................................................................................................9 Pattern book.......................................................................................10 Wholesaler Distribution Directory ........................................11-13 Carpet Company Directory .....................................................14-15 ISSN 0950-5024 Mayville Publishing Co. Ltd. 2009 Issue: 416 Every care is taken in compiling this magazine, but the proprietors assume no responsibility in the effects arising therefrom.
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Flooring factsheet Carpet care guide from WOOLSAFE The WOOLSAFE Mark has gone Green! The WOOLSAFE Organisation has teamed up with ecolabelling authorities Green Seal and EcoLogo in North America, to enable those WOOLSAFE approved products that are ecologically responsible to be recognised and promoted as such.
The Green WOOLSAFE Mark identifies those products that not only are the most suitable for wool and other quality carpets, but also have the right environmental characteristics.
Regular Maintenance
Regular cleaning will extend the life of a carpet and maintain its appearance.Vacuum clean regularly and thoroughly, which removes gritty dirt that can damage the fibres. Deal with spillages as soon as possible, preferably the moment they occur.
Periodic Cleaning
When the carpet or rug reaches a stage where it could do with a really good clean, you can either do the job yourself, or you can call in a specialist carpet cleaning company.
If you are considering cleaning the carpet or rug yourself make sure to use only WOOLSAFE-approved products. Look for this mark on the bottle or package: WOOLSAFE-approved carpet care products have been independently and scientifically tested and are safe and effective for cleaning and maintaining all types of carpets and rugs.
General Rules for Spot Removal • Soak up liquids with white kitchen roll, tissues, toilet roll or clean cloth • Scoop up or scrape off solids
Chemspec Europe is one of the first WOOLSAFE Licensees in the UK to have a ‘green’ product certified. It is expected that other products will follow shortly.
For the widest range of WOOLSAFE approved products www.chemspec-europe.com
4
• Try to identify unknown spots prior to treatment – if unsure, use solvent first • Always work from the edge of the spot inwards • BLOT, do NOT rub
• Use small quantities of spot remover at a time, applied to a cloth, NOT directly to the spot; work into the spot with a small, soft brush or sponge
• Take care with applying solvents to bitumen-backed carpet tiles • When using solvents always ensure there is plenty of fresh air ventilation • Always thoroughly rinse out water-based spotters with clean water • Dry the spot, if possible, with a hair dryer
Housekeeping Tips for Carpets and Rugs Entrance or walk-off mats
The use of entrance mats at all outside entrances to the house is highly recommended, as they will significantly reduce the rate at which the carpet will soil.They should be of adequate size to allow street dirt to be removed from shoe soles and must be cleaned regularly themselves. Protective treatments Many carpets come with a protective fibre treatment to reduce problems with staining and soiling.These treatments, while effective in many ways, are not bullet-proof and will eventually wear off. Quick response to spills and regular cleaning is still required.
Carpets that have no protector applied by the manufacturer can be treated after installation on the floor by a WOOLSAFE accredited carpet cleaning company. (To find the nearest WOOLSAFE Certified Operator in your area visit our website: www.woolsafe.org and go to the PRIVATE HOUSEHOLDER section.) Beware of products claiming to be safe on all fibres, including wool. It might be true, but if it does not have the WOOLSAFE mark, it is not endorsed by most carpet manufacturers!
Treatments 1. 2. 3. 4. 5. 6. 7. 8. 9.
Blot with white kitchen roll or paper tissues Vacuum clean Cold water
Warm water
WOOLSAFE-approved carpet shampoo solution (diluted) WOOLSAFE-approved spot remover for water-based stains
WOOLSAFE-approved spot remover for greasy/oily stains
Absorbent paper or paper tissue and hot iron
Chewing gum remover (solvent or freeze type)
10. Nail varnish remover or acetone
11. White spirit or turpentine substitute
12. Surgical spirit (ethyl alcohol or ethanol) 13. Rub with a coin
14. Rub gently with coarse sand paper
15. WOOLSAFE-approved disinfectant or deodorizer 16. Rust remover
17. Carpet re-colouring kit
(Treatments used by professional carpet cleaners)
THE STOCKLISTS December 2009
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maintenance • cleaning • spot removal • protection • inspection Never use any detergents such as dishwashing liquids, soaps or other cleaners recommended for general household use. Although they may clean the carpet satisfactorily they will almost certainly cause problems such as rapid re-soiling, colour bleeding or other damage to the pile or backing of the carpet.
They are fully qualified to investigate carpet and rug complaints on-site on behalf of carpet manufacturers, retailers, cleaning companies and carpet owners.They can carry out or commission tests where required, and will provide comprehensive reports.
To contact an inspector in your area call 0800 731 5688, email: inspector@woolsafe.org, or visit: www.woolsafe.org It is best to engage the services of a professional carpet & upholstery cleaning / Private Householder / Registered Inspectors company.To get a really expert job done entrust the work to a WOOLSAFE accredited carpet cleaning company. For information These companies are fully trained, have On a WOOLSAFE Certified Carpet Cleaning been in business for a considerable Company nearest to you, length of time, are members of one or more recognised A free copy of the Directory of WOOLSAFE Certified professional trade associations related to the cleaning Professional Carpet Cleaners, industry and have a reputation for top quality service. And A free copy of the Directory of Registered Carpet they use only WOOLSAFE-approved cleaning agents on Inspectors, your wool carpets and rugs!
• •
WOOLSAFE Approved Carpet Cleaning Products www.prochem.co.uk
Home of the Legendary Cleaning Product - Carpet Power www.ozkleen.co.uk
Life inspired cleaning innovations www.bissell.com
•
If you have a problem with a carpet or rug that requires an independent inspector, a network of carpet complaint investigators, trained and registered by The WOOLSAFE Organisation is available throughout the UK and Ireland.
WOOLSAFE Registered Inspectors have extensive experience in investigating the causes for carpet complaints based on their practical involvement with carpets and rugs over many years.
contact:
The WOOLSAFE Organisation 49 Boroughgate, Otley, LS21 1AG, Tel: 01943 850 817 E-mail: info@woolsafe.org or visit: www.woolsafe.org
Difficult Spots Spot or stain
Spot or stain
Try 1st Try 2nd Try 3rd
Burn/scorch marks
5
6
Butter
13
14
Candle wax
7
5
Chewing gum
8
7
Chocolate/cocoa
9
Cola
5
7
6
Cream
3
5
6
Egg
7
5
Floor wax
5
6
Fruit juice
7
5
Gravy and sauces
3
5
Herbal tea
5
6
Metal polish
3
6
Mustard
5
Oil and grease
5
6
Paint (emulsion)
7
5
Shoe polish
3
5
Tea
7
5
3
5
THE STOCKLISTS December 2009
3
Try 1st Try 2nd Try 3rd
Artificially coloured drinks 3 Bleach
Easy Spots Blood
• Or just advice on anything to do with carpet care,
C/heating radiator fluid
3
17
5
6
Felt-tip pen
4
6
7
5
Ink (ballpoint pen)
3
6
5
Milk
7 5
15
Paint (oil)
10
Soot
16 5
2
Urine (fresh stain)
7 15
Vomit
Coffee
Furniture polish
7 or 11 12
Glue/adhesive (plastic base)10 Ink (fountain)
6
6
The Clean Carpet you Expect... the Service you Deserve www.servicemaster.co.uk
Environmentally Aware for Superior Carpet Care www.envirodri.com
16 5
11
Lipstick
12
Nail varnish
4
Rust
11
Tar (asphalt)
6
Urine (old stain)
3
5
6
15
Red wine
5
6
1
6
15
These may require repeated attempts with stronger spot removers. Some stains you may find impossible to remove completely in which case the assistance of a professional carpet cleaner is required.
Vacuum Cleaners the Choice of Cleaning Professionals www.sebo.co.uk
British Wool makes a Better Carpet... Naturally www.britishwool.org.uk This information is provided with the support of WOOLSAFE members for the benefit of all carpet retailers and fitters.
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Flooring factsheet Carpet trouble-shooter COLOUR MATCHING
Carpets are produced in batches - known as creels - and usually each batch produces between 500m2 - 3000m2 in a single width, depending on the creel size. Whilst the recipe used by the dyer remains constant, and is followed to the letter, in each separate production the colour reproduction will vary from batch to batch. However production is matched back to the original or master sample to ensure that the colour remains ‘within a commercial tolerance’.
This process if not an exact science and a commercial tolerance is subjective but nevertheless is usually the professional judgement of the head dyer based on his/her experience. A greater level of tolerance is required on blended colours (Heathers etc). To ensure perfect colour matching it is advisable that a single width be used in any installation requiring exact colour matching.
N.B. Carpets which are laid with the pile travelling in different directions, even though they be from the same batch will appear not to match.
For further information please check with the manufacturers recommendations.
SAMPLES
The samples held by individual retailers may not be from the same batch as current production and therefore should be used as a guide and not an exact colour match.
The original carpet tile
SHEDDING
All cut pile carpets will lose short fibre, which is created during production when spun yarn is cut for tuft formation. These fibres fall onto the surface of the pile and appear as ‘fluff’. The effect varies with yarn type and may be removed without detrimental effect upon the carpet by vacuum cleaning. This excess fibre is only a small fraction of the total fibre contained in the carpet.
PULLED LOOPS
This information is given by responsible manufacturers to help you help your customer to make an informed choice.
6
Pulled loops occur only in looped pile carpet where one or more loops in the continuous pile is pulled through the primary backing of the carpet. This is usually due to some local condition, possibly some sharp object which has caught in a loop in situ and has resulted in a pull. Pulled loops are easily dealt with by trimming the offending end level with the rest of the pile. They should not be left as this could result in further loops being pulled and developing into a ladder.
• shedding • pulled loops
SPROUTING
Occasionally an odd tuft or two can work its way to the surface and stand proud of the rest of the pile. This is probably due to one end of the tuft being longer than the other i.e. J shaped tuft instead of V shaped. Remedial action merely requires that the offending tufts be scissor trimmed level with the rest of the pile. They should never be pulled out.
SHADING
Shading occurs because the pile of the carpet has become crushed, flattened or brushed in a different direction to the natural lie of the pile whilst in situ. This causes light reflection at differing angles resulting in the creation of light and dark patches on the carpet. This will occur on all pile fabrics but can be more noticeable on plainer carpets because the shadows created by pile pressure will not be disguised by a heavy pattern or design.
STATIC
Carpets do not produce static but like other household fabrics and objects have the capacity to store it. Static is caused by the build up of static electricity upon personnel in a dry environment and is discharged when a person makes contact with an object which can conduct electricity (i.e. door handle or filing cabinets, etc). The static charges will vary in intensity depending upon the individual, air humidity and the contact materials. Static is more usually associated with synthetic materials as they do not retain moisture very well but it can and does occur with wool in very dry room conditions. Preventative measures include the introduction of moisture into the room or in situ carpet treatment.
FADING ON WOOL
Carpets made from wool can and do fade in use. The degree of fade can vary depending on the colour chosen and the local conditions to which the carpet is subjected.
Fading can be caused by exposure to ultra violet light which is found in daylight, but is accelerated when sunlight shines directly onto the carpet. This has the effect of lightening or “Bleaching” the colour just as exposure to sunlight will lighten human hair. Wool is after all animal hair. Protection should be given to carpets exposed to such conditions just as you would protect other furniture or fabrics.
A complaint on fading would be considered justified if it failed to meet the required shade standard when tested to the British Standard BS1006 (1990). THE STOCKLISTS December 2009
•
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• sprouting • shading • static • fading • pile reversal • shedding • flattening • soiling
PILE REVERSAL (SEE SHADING)
Like shading, this occurs when the pile or nap of the carpet changes direction and thus reflects light at different angles showing the effects of shading which can become permanent. It is also described as ‘watermarking’. This can happen to every carpet construction be it Axminster, Wilton, Tufted, Hand Woven, Persian, Chinese, Indian or even Coir Matting. Like shading it can be more apparent on plain carpet because heavy patterns can disguise the effects. It can occur quite quickly after installation. A tremendous amount of research has been carried out over many years by many institutes to determine the cause of this phenomenon but none of it has proved conclusive. There is no commonly known manufacturing process which can cause or cure this phenomenon and therefore it is not a manufacturing fault. For further information please check with individual manufacturers recommendations.
INDENTATIONS
When a carpet is subjected to a heavy point load, such as under the legs of furniture, it is unreasonable to expect the carpet not to indent. Usually, the longer the load is in place, the longer will be the time for the pile to recover. In the case of very heavy loads in place for a considerable time, the recovery time can be very considerable. It must be remembered that it is not only the pile of the carpet that becomes indented. the underlay will also indent and the backing of the carpet may also distort into the indentation in the underlay. Some underlay’s will recover well and some less well depending upon their composition, thickness, density etc. The use of cups below furniture legs can spread the load and the net result is a larger area of less deeply indented carpet.
The ability of a carpet to recover from a heavy static load can be measured in the laboratory, using the test method described in BS 4939 and many manufacturers will have data on this aspect of carpet performance. In this test the carpet is loaded for 24 hours and the degree of recovery is measured after 1 hour and 24 hours. Since there are so many different underlay’s however, it is very rare for the recovery from a heavy static load to be evaluated on carpet and underlay. Often normal maintenance (vacuum cleaning with a rotating brush machine) will speed up recovery but in the case of serious indentations the use of an iron and damp cloth or a steam iron together with a blunt darning needle to carefully tease up the pile can be beneficial. Care must be take not to over wet the carpet, of course. THE STOCKLISTS December 2009
FLATTENING
Flattening will occur as a result of traffic which eventually flattens the pile particularly in the main areas of use. All pile fabrics will flatten to greater or lesser degree dependant on the amount of traffic to which it is subjected and the construction (tuft density/pile fibre/height/weight) of the product concerned.
SOILING
Soiling is usually the result of some local condition to which the carpet has been subjected to, or maintenance, or lack of maintenance programme. There is nothing we as manufacturers can do to prevent soiling in use. There are several types of soiling which are quite common:
Spillages
- Liquids such as soft drinks, cordials or any drink which contains sugar, particularly hot drinks, is likely to leave a stain. In such instances, professional help should be sought.
Shampoo - if incorrectly applied, can leave sticky soap residues in the fibres which can result in the soiling reappearing quite rapidly. Dust - which is carried on draughts can soil
carpets in various ways, apart from the obvious soiled edges, at gaping skirting boards for instance, dark lines appearing on surface might suggest airborne dust vacuumdrawn through poorly fitted floorboards. Sometimes the shape of floorboards can be seen quite clearly. Air borne dust sometimes shows itself as spots on the carpet, this is due to the air carried on a draught under the carpet escaping through minute holes both in the underlay and the carpet, leaving dust deposited on the pile much like a filter action. In such installations, the use of a lining paper is essential as a preventative measure.
T HE R EGENCY
Collection
It is the responsibility of the retailer to advise the consumer when the carpet is measured of any poorly fitting doors, skirtings, or floorboards and the consumers responsibility to ensure any remedial work to seal draughts, is carried out before the carpet is fitted, if a resulting complaint is to be avoided.
INSTALLATIONS
Telephone National Institute of Carpet Fitters (NICF) for further information – 0115 958 3077.
This information is given by responsible manufacturers to help you help your customer to make an informed choice.
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Flooring factsheet Carpet types TUFTED
With advances in manufacturing technology, 95% of all carpet produced today is tufted. It takes about an hour to make a roll of carpet that might take eight hours to weave.To make tufted carpet, hundreds of yarn-threaded needles are pushed through the primary backing fabric to form loops or tufts, which may be left as is or cut. A heavy adhesive coating is applied to hold the tufts in place and a secondary backing is usually glued on for strength and stability. A wide variety of styles and textures can then be created using various techniques.
LOOP PILE Berber • Berber carpets look like and are named after a handmade, bulky wool carpet made by the Berber tribes of North Africa and Asia. The loops are made from thick or bulky yarns of wool, nylon, polypropylene or a blend of these fibres to give a cushioned effect underfoot.These carpets are available in an assortment of colours and may be flecked and can be either level loop or multilevel loop. Level Loop • When all the loops are of the same height, a highly flexible and durable carpet is created which has a natural, casual appearance even when (commonly) it is made from synthetic fibres. The tight loop texture tends to hide marks so it’s a good blend between luxury and practicality. Multi-level loop • The loops vary to two or sometimes three loop heights to create informal, random textures which are very forgiving for marks and stains and therefore very suitable for high traffic areas and busy family rooms.
CUT PILE Freize • Frieze (pronounced free-say) carpets are similar to saxony, but the yarns are more tightly twisted and should always be heat set. They have a dense, low pile surface which creates a coarse, pebbly texture. Frieze carpets are very durable and hide footprints, dust and dirt, which makes them suitable for heavy traffic areas.
Saxony • Saxony textures are made of twisted yarns, which should be heat set.The tips remain very distinct, rather than blending together to form a very elegant finish. Saxony textures show footprints and vacuum marks so are suitable for more occasional rooms in the home. More textured variations improve the practicality of saxonies.
WOVEN
Woven carpet may be in a tiny minority of today’s production but still produces some of the finest carpets which are used for prestigious installations.
Axminster • The pile of the carpet is inserted into the backing as it is woven and cut to length, creating U-shaped tufts to give a velvety surface.The process locks in the fibre to create a carpet of high durability and performance retention as well as a luxury feel. The process allows for intricate designs and colours to be used – although modern trends mean that the traditional patterned axminster has given way to current fashion trends for plain carpets.
Wilton • Wilton woven carpets are produced in a similar way to axminsters – the principal difference being that a continuous fibre is woven all the way through.The carpet can be sheared to create a range of cut and loop textured effects.The result is a high quality carpet of unrivalled durability. Flat weave • Manufactured in the same way as wilton, flat weave is a loop pile which allows the yarn to be woven across a wider area to created a flatter, more textured effect.
ends blend together which then further enhances the overall finish. These carpets tend to ‘shade’ with heavy use. Footprints show easily and the colour looks different from place to place because fibres lying in different directions reflect the light differently. A luxury for occasional rooms.
CUT AND LOOP When some of the pile is cut and other left as loop, a variety of surface textures and patterns can be created (in a variety of colours).The multi-level surface is excellent for hiding footprints and stains so cut and loop is good for high traffic areas and general purpose rooms in the home.
Shag pile • Shag pile has varied in popularity.The pile is up to 50mm long and the texture is casual and loose but the surface flattens easily and lacks durability.
Twist • The popular twist carpet is the cut-pile standard.The yarn is tightly twisted and often heatset to retain this feature and the result is BONDED Tip Sheared Level Loop Tip Sheared Level Loop Sheared Level Loop a versatile, textured finish that is idealTipfor plain colours. Bonded carpets (sometimes called ‘fibre-bonded’ or ‘fusion bonded’) are created by firing fibres into an adhesive material – the fibres are Velvet • Velvet textures (sometimes called ‘velour’ or ‘plush’) all have not stitched into the backing in any way. The technique is principally a level surface pile of approx 5mm to 10mm height, which is then used for commercial carpet tiles. sheared to give a smooth finish. With very little twist in the yarn, the Random Sheared Random Sheared
Random Sheared Multi-Level Multi-Level Loop Loop
Multi-Level Loop
Tip Sheared
Velvet/Plush Velvet/Plush Level Loop
Velvet/Plush Frieze Frieze
Frieze
Random Sheared
Twist TwistLoop Multi-Level
Twist BerberBerber
Berber
Velvet/Plush
SaxonySaxony Frieze
Saxony Shag Shag
Shag
8
THE STOCKLISTS December 2009
Twist
Berber
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Flooring factsheet Underlay In a tight market for margins, underlay for carpet and laminate flooring offers retailers one of the best opportunities to add value to every sale - with good profitability, trade-up potential once benefits are understood and high satisfaction levels with customers.
www.interfloor.com
But 50% of carpet is still sold without new underlay! Retailers should create an assumption that new underlay is always required, the only decision is which type. It’s also a good target-setter for sales staff.
www.interfloor.com
Setting up in-store demonstrations so customers can walk on samples with different grades of underlay and feel the difference has shown excellent results - some manufacturers offer point-of-sale units.
Benefits
Good underlay will... • Improve underfoot comfort • Increase appearance retention, reducing flattening • Absorb the pressure of foot traffic and reduce wear • Improve thermal insulation and warmth • Increase sound insulation • Smooth out sub-floor imperfections • Last the lifetime of the carpet Poor or old underlay will... • Feel hard and unwelcoming • Reduce carpet life • Cause wrinkling and premature wear spots • Cause carpet fibres to break down more quickly • Not meet British Standards
How thick? A maximum of 12mm is recommended (working with gripper will be difficult thereafter) but rooms with heavy traffic will need a thinner, denser pad.The combination of thickness and density is all important as a thick underlay with low density may not perform well. Typically, the thicker the underlay, the better quality it will need to be - 11mm is often used for luxury installations with 9mm and 7mm the common domestic thickness.
Sponge rubber
Combination
Crumb
PU foam
THE STOCKLISTS December 2009
Types
Sponge rubber The market’s most popular underlay is available in flat or waffle patterns in a wide range of weights for different applications. It performs well for comfort and has a durable spring retention. PU (polyurethane) foam PU foam is a relative newcomer to the market, typically made from recycled foam offcuts.The foam provides excellent comfort and performance levels with lots of thickness options - and its light weight helps handling. The product can be re-cycled again after use. Crumb rubber Flat and dense, crumb rubber is good for heavy footfall - offering maximum protection but a little less comfort (and very good over stair nosings). Laminate underlay There’s still an opportunity to sell underlay with laminate flooring, improving the acoustic performance of the floor and helping the boards float above any imperfections in the sub-surface. Combination A rubber crumb base with a felt top layer offers a good combination of protection, durability and comfort. It also allows carpet with seaming to bed into the top felt. Underfloor heating underlay Always ask if there is underfloor heating. Most manufacturers offer specialised products. Underlay and carpet with a combined tog rating up to 2.5 can be used - which means the underlay would normally have a tog rating of 1.0. Felt This traditional (but environmentally friendly) underlay is made from recycled fibres - wool, jute and synthetic - to create a firm, dense pad with excellent thermal insulation. Still a very popular choice among contractors when stretch fitting woven carpets Pre-tackified underlay A self-adhesive single stick underlay in both needlefelt and PU. A removable system for heavy use when comfort is desired
www.floorwise.co.uk
www.carpenter.limited.uk
www.underlay.com
www.texfelt.co.uk
Specialists in pre-tacked underlays, soft fibre boards & Roberts Tools. www.estillon.co.uk
www.numa-online.co.uk
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The Stocklists Pattern book changes The month’s changes are brought together on one page so that pattern books can be quickly up-dated. 4 New ranges/designs
Manufacturer
6 Withdrawn ranges/designs
SEE NEW LISTING ON PAGE 16
AFS BROCKWAY CARPETS OF KIDDERMINSTER CAVALIER EDEL TELENZO
4 CHELSEA
FELLS 4 BROUGHTON TWIST
FURLONG LITTNER HAMPTON LTD LOUIS DE POORTERE MOHAWK RACKHAMS SOLENT
4 FAIRFIELD TWIST in STS GOLDLINE 4 FAIRFIELD TWIST in LANO 6 CORAL COVE in LANO
STS
6 WARWICK in CORMAR 6 CHELSFIELD, SATURN PLUS in CARPET STOCK TILES SUPERTEX
Wholesaler index Wholesaler
Page
Telephone
Price list date
0208 805 8620
Nov 2009
20
0208 443 3322
—
24
01977 662211
—
—
0208 520 8474
—
s RACKHAMS
26
02085 319225
9th Nov Pricelist Supplement
s SOLENT
27
01243 774623
Nov/Dec 2009
28
0845 341000
July 2009
—
01772 457070
—
16
s AFS s COLUMBIA s FELLS
CARPETS
s LITTNER
s STS
FLOORING
HAMPTON
WHOLESALE CARPET CO. LTD
FLOORING DISTRIBUTORS
s SUPERTEX
FURNISHING
Regional Wholesale Distributors Directory See pages 11-13 for the Directory and page 29 to apply for a listing 10
THE STOCKLISTS December 2009
SL Front December 09
26/11/09
1:36 pm
Page 11
Are you a Wholesaler? If you’re not listed here, please call Diane Martin on 01482 659396.
The Stocklists Wholesale Distribution Directory
National Fells Carpets Goole 01977 662211
fellscarpets@aol.com www.fellscarpets.co.uk
North East
Carpet & Flooring Gateshead Gateshead 0844 824 3121 enquiries@cfgateshead.co.uk www.cfgateshead.co.uk
Fells Carpets Goole 01977 662211
fellscarpets@aol.com www.fellscarpets.co.uk
Floorwise (North East) Ltd Birtley - see Floorwise p13 Vanguard Carpets Redditch 0845 601 1189 customer.services @vanguardcarpets.co.uk www.vanguardcarpets.co.uk Wood Floor Sales Redditch 01527 511888 sales@woodfloorsales.com www.woodfloorsales.com
North West Fells Carpets Goole 01977 662211
fellscarpets@aol.com www.fellscarpets.co.uk D. M. Miller Ltd Manchester 0161 205 9949 dm.miller@btconnect.com www.dmmillerltd.spaces.lives.com
John Evans Ltd Manchester 0161 368 2563 Fax: 0161 368 3039 Mobile: 07850 935301 Kellars Ltd Stockport 0161 443 0970 sales@kellars.co.uk
Lee Floorstok Ltd Liverpool - see Floorwise p13
Lee Floorstok Ltd Manchester - see Floorwise p13
MCA Floorwise Ltd Morecambe - see Floorwise p13 Mytton Flooring Norwich - see Floorwise p13 Millbrook Carpets Darwen 01254 703999 millbrookcarpets@live.co.uk
Supertex Furnishings Lancashire 01772 457070 sales@supertexfurnishing.co.uk www.supertexfurnishing.co.uk See page 28 for details Vanguard Carpets Redditch 0845 601 1189 customer.services@vanguardcarpet s.co.uk www.vanguardcarpets.co.uk Walkwell Flooring Supplies Manchester 0161 786 6800 salesenq@walkwell-flooring.co.uk www.walkwell-flooring.co.uk Wood Floor Sales Redditch 01527 511888 sales@woodfloorsales.com www.woodfloorsales.com
THE STOCKLISTS December 2009
Midlands
East
Floorwise D & J Ltd Southam- see Floorwise p13
Faithfull Floorcovering Suffolk 01473 822341 sales@faithfulls.co.uk www.faithfulls.co.uk
Carpet & Flooring Birmingham Birmingham 0121 421 9131 cfenquiry@cfbirmingham.co.uk www.cfbirmingham.co.uk
J J Wholesale & Distribution Ltd Birmingham 0121 765 4994 jjwholesale@gmx.com RPS Flooring Mansfield Woodhouse - see Floorwise p13
STS Flooring Distributors Watford 08454 342000
sales@stsflooring.co.uk www.stsflooring.com
see page 27 for details
Supertex Furnishings Leyland Tel: 01772 457070 sales@supertexfurnishing.co.uk www.supertexfurnishing.co.uk See page 28 for details
Beds Flooring Bedford 01234 341234 sales@bedsflooring.co.uk www.bedsflooring.co.uk
STS Flooring Distributors Ltd Cambridge Tel: 01954 781142 sales@stsflooring.co.uk www.stsflooring.com See page 27 for details Vanguard Carpets Redditch 0845 601 1189 customer.services@ vanguardcarpets.co.uk www.vanguardcarpets.co.uk Wood Floor Sales Redditch 01527 511888 sales@woodfloorsales.com www.woodfloorsales.com
South East
Vanguard Carpets Redditch 0845 601 1189 Acorn Carpet Accessories customer.services@vanguardcarpet Bromley, Kent - see Floorwise p13 s.co.uk AFS www.vanguardcarpets.co.uk Middlesex Wood Floor Sales 020 8805 8620 Redditch info@afsenfield.co.uk 01527 511888 See page 16 for details sales@woodfloorsales.com Ashmount Flooring www.woodfloorsales.com Supplies Ltd Woodall Brothers Ltd Tottenham Shrewsbury - see Floorwise p13 0208 808 2158 sales@ashmountflooring.co.uk www.ashmountflooring.co.uk continued overleaf.... 11
SL Front December 09
26/11/09
1:36 pm
Page 12
Are you a Wholesaler? If you’re not listed here, please call Diane Martin on 01482 659396.
The Stocklists Wholesale Distribution Directory Beds Flooring Bedford 01234 341234 sales@bedsflooring.co.uk www.bedsflooring.co.uk Carpet & Flooring London Camberley 01276 672100 enquire@cflondon.co.uk www.cflondon.co.uk Columbia Flooring Middlesex 020 8443 3322 sales@columbiaflooring.co.uk www.columbiaflooring.co.uk See page 20 for details
Faithfulls Service Centre Kent 01322 285001
Faithfulls Service Centre Walthamstow 0208 498 3040 sales.walthamstow@faithfulls.co.uk Faithfull Floorcovering Suffolk 01473 822341 sales@faithfulls.co.uk www.faithfulls.co.uk Kent Flooring Supplies Ltd Chatham 01634 668668 sales@kentflooring.co.uk www.kentflooring.co.uk Littner Hampton London 020 8520 8474 littnerhampton@aol.com www.littnerhamptoncarpets.co.uk Potts & Ward, Woodcocks Ltd Brighton 01273 557211 pwwflooring@fastnet.co.uk www.pwwflooring.co.uk
Rackhams London 020 8531 9225 sales@rackhamsltd.co.uk www.rackhamsltd.co.uk See page 25 for details
Fitwell Flooring Ltd Newton Abott - see Floorwise p13
Solent Wholesale Carpet West Sussex 01243 774623 sales@solentwholesale.co.uk www.solentwholesale.co.uk See page 26 for details
STS Flooring Distributors Thame (Oxford) 01844 213555 sales@stsflooring.co.uk www.stsflooring.com see page 27 for details
Salesmark Lancing, - see Floorwise p13
STS Flooring Distributors Orpington/Croydon 0845 434 1000 sales@stsflooring.co.uk www.stsflooring.com see page 27 for details Vanguard Carpets Redditch 0845 601 1189 customer.services@vanguardcarpet s.co.uk www.vanguardcarpets.co.uk Wessex Flooring Amesbury - see Floorwise p13 Wood Floor Sales Redditch 01527 511888 sales@woodfloorsales.com www.woodfloorsales.com
South West
Carpet & Flooring Bristol Bristol 0117 966 798l orderenquiry@cfbristol.co.uk www.cfbristol.co.uk Clarks Wood Company Bristol Tel: 0117 971 6316 Email: stag@clarkswood.com Web: www.clarkswood.com Fitwell Flooring Ltd Redruth - see Floorwise p13
12
Solent Wholesale Carpet West Sussex 01243 774623 sales@solentwholesale.co.uk www.solentwholesale.co.uk See page 26 for details
Vanguard Carpets Redditch 0845 601 1189 customer.services@vanguardcarpet s.co.uk www.vanguardcarpets.co.uk Wood Floor Sales Redditch 01527 511888 sales@woodfloorsales.com www.woodfloorsales.com
Scotland
C. K. Davie Ltd Aberdeen - see Floorwise p13
Keepfers Flooring Accessories Cwmbran Tel: 01633 871162
Rhyl Flooring Supplies Ltd Rhyl Tel: 01745 354555 Roma Flooring Neath - see Floorwise p13
Vanguard Carpets Redditch 0845 601 1189 customer.services@ vanguardcarpets.co.uk www.vanguardcarpets.co.uk Wood Floor Sales Redditch 01527 511888 sales@woodfloorsales.com www.woodfloorsales.com
Ireland
Floorwise Ltd Dublin - see Floorwise p13
Floorwise Ltd N. Ireland - see Floorwise p13
C. K. Davie Ltd Dundee - see Floorwise p13
Headlam Scotland North Lanarkshire 01698 831 000 sales@headlamscotland.co.uk www.headlamscotland.co.uk Neil Smith Ltd Glasgow - see Floorwise p13
Wales
Carpet & Flooring Bristol Bristol 0117 966 798l orderenquiry@cfbristol.co.uk www.cfbristol.co.uk
THE STOCKLISTS December 2009
SL Front December 09
26/11/09
1:36 pm
Page 13
floorwise
National Network of Floorwise Distributors Acorn Carpet Accessories 15 Bromley, Kent Tel: 020 8462 0422 Fax: 020 8462 0927 C. K. Davie Ltd 1 Aberdeen Tel: 01224 820077 Fax: 01224 822344 C. K. Davie Ltd 2 Dundee Tel: 01382 226533 Fax: 01382 226544
Fitwell Flooring Ltd 19 Redruth, Cornwall Tel: 01209 214344 Fax: 01209 21162 Fitwell Flooring Ltd 18 Newton Abott, Devon Tel: 01626 835935 Fax: 01626 834334
Floorwise D & J Ltd 12 Southam, Warks Tel: 01926 814922 Fax: 01926 817899
Floorwise (North East) Ltd 5 Birtley, County Durham Tel: 0191 410 7070 Fax: 0191 410 6116 Floorwise Ltd 9 Dublin 12, ROI Tel: 00 353 (0)1 4299455 Fax: 00 353 (0)1 4298529 Floorwise Ltd 4 Northern Ireland Tel: 028 094 34441
Lee Floorstok Ltd 8 Liverpool Tel: 0151 708 7420 Fax: 0151 708 7241
Lee Floorstok Ltd 7 Manchester Tel: 0161 231 8080 Fax: 0161 231 8787
MCA Floorwise Ltd 6 Morecambe, Lancashire Tel: 01524 33517 Fax: 01524 381852
1 2
Mytton Flooring 13 Norwich, Norfolk Tel: 01603 624387 Fax: 01603 612888 Neil Smith Ltd 3 Glasgow Tel: 0141 552 1141 Fax: 0141 552 0623
Roma Flooring 14 Neath, West Glamorgan Tel: 01639 633001 Fax: 01639 646116
3 4
9
INSTALLATION ACCESSORIES
12
14 18 19
17
16
13 15
HEAD OFFICE Floorwise Group Limited Floorwise House, 22 High Street, Kegworth, Derby DE74 2DA, UK
Tel: 0044 (0)1509 673974 Fax: 0044 (0)1509 674841
Award-Winning Flooring Accessories
ENTRANCE MATTING
10
11
Salesmark 16 Lancing, West Sussex Tel: 01903 750522 Fax: 01903 851111
Woodall Brothers Ltd 11 Shrewsbury, Shropshire Tel: 01743 441584 Fax: 01743 441629
7
8
RPS Flooring 10 Mansfield Woodhouse, Nottinghamshire Tel: 01623 624198 Fax: 01623 620931
Wessex Flooring 17 Amesbury, Wiltshire Tel: 01980 625888 Fax: 01980 676969
5
6
UNDERLAYS
ADHESIVES & SCREEDS
www.floorwise.co.uk www.floorwise.co.uk •• www.carpetunderlays.net www.carpetunderlays.net www.signaturewoodfloors.com www.signaturewoodfloors.com •• www.siennawoodfloors.com www.siennawoodfloors.com
THE STOCKLISTS December 2009
13
SL Front December 09
26/11/09
1:36 pm
Page 14
The Stocklists Carpet Company Directory Abingdon Flooring
01274 655694
Adam Carpets Ltd Be Tu Tw W Ww
01562 829966
Associated Weavers Rw Tu
01422 431100
Avena Carpets Ltd Tu Ww
01422 330261
Axwoven Carpets Ltd Ax Be
0121 550 5788
Axminster Carpets Ltd Ax Be Tw
+32 56783250
Balta Industries NV Tu Tw W Ww
+32 56 62 2211
Betap Tufting BV Tu Tw W
+31 383 861 060
BIC Carpets Be Tw W
+32 56 23 54 10
Bizspoke Custom Carpets Be Tw W
01924 488882
Blenheim Carpets Ax Be Tw W Ww
020 7823 3040
BMK
0113 380 5333
Bond Worth Ltd Ax
01562 745000
Brintons Ax Tu Tw W Ww
0800 505055
Brockway Carpets Ltd
Edel Telenzo’s Rembrandt
14
Bronte Carpets Ltd Be Tu Tw W office@brontecarpets.co.uk www.brontecarpets.co.uk Burmatex Tu
Cadogan Carpet Co W
01282 862 736
01924 262525 01562 733610
01297 32244
Bajong Carpets NV Tu Tw W
Tw W sales@brockway.co.uk
Couristan Carpets Ax Tu W Ww
01562 828200 www.brockway.co.uk
Carpets of Kidderminster Ax Tu sales@carpetsofkidderminster.com www.carpetsofkidderminster.com Cavalier Carpets Ltd Ax Be Tu Tw W Ww Christy Carpets Tu
Clarendon Carpets Tw Classis Carpets Tu W Ww
Condor Carpets BV Tu
01299 827477
01254 268000 019078 308777 01675 433046 0870 020 1725 +31 38 4778911
Contemporary Life & Textiles
Be Tw www.contemporarylife.co.uk
Cormar Carpets Ltd Tu Tw W info@cormarcarpets.co.uk www.cormarcarpets.co.uk
Mohawk’s Cherbourg Check
Craigie Carpets Be
Creative Carpets Ltd Be Tu Tw W Creatuft Carpets Tu W
Custom Carpet Company Ax Be Tu Tw W Ww Dan-Floor UK W
Domo International Be Pr Tu Tw W
Drury Lane Carpets Ltd Be Tu Tw W Dutton Carpets Be
E & WE Carpets W
800 223 6186 01294 558400 0116 284 1455 +32 56 35 4444 01737 830301 01454 858014 +32 92 41 4511 01484 550380 01254 672672 01562 825952
Edel Telenzo Carpets Ltd Tu Tw W sales@edeltelenzocarpets.co.uk www.edeltelenzocarpets.co.uk Enterprise Weaving Co Be Ww
01422 374 417
01562 745030
01254 296829
Fells Carpets 01204 881 234
Ww cummings@btinternet.com www.fellscarpets.co.uk
Fetcham Furnishings Ltd Tw
01977 662211
020 8944 6220
Brockway’s Vogue
THE STOCKLISTS December 2009
SL Front December 09
26/11/09
1:37 pm
Page 15
If you would like to be included in this section or upgrade your listing, please contact Diane Martin on +44 (0)1482 659396 or email diane@mayvillepublishing.co.uk
Every time you see a web or email address in The Stocklists, you can click straight to it from our online edition at www.thestocklists.com
KEY TO CODES: Be: Bespoke • Pr: Printed • Tu:Tufted • Tw:Twist • W: Wool • Ww: Woven Wilton Fletco Taepper A/S Tu W
+45 96 60 3000
Tw W enquiries@furlongcentral.co.uk www.furlongflooring.co.uk
01772 696 787
Gaskell Tu Tw W
01827 831525
Gaskell Mackay Carpets Ltd Ax Tu Tw W 01642 242 423 Georgian Carpets Tu Tw W
01827 831430
Godfrey Hirst (GB) Ltd Tu
Heckmondwike FB
0800 526696 +49 037 421 420
01924 410544
John Lanham Watts Carpets Ax Tw Ww 01937 588511 John Evans Ltd Ax Tu Tw W
0161 368 2563
Joseph Hamilton & Seaton W
01827 831400
Kingsmead Carpets Tu Tw W
Lano NV
Ax Pr Tu Tw W Ww marketing@lano.be www.lano.com
Le Tissage d'Arcade Ax Ww
0800 78 33 712
Leigh Spinners Ltd Tw
01942 673232
Louis de Poortere W
Furlong Flooring
Halbmond Teppichwerke Be Pr Tu
Lecaflor Ltd Ax Be Pr Tu Tw W Ww
01827 831 424
Lusotufo Tu
+32 05685 4747
01388 664101
Manx Carpets Tw W
01827 831 434
Mayfield Carpets W
01706 639 866
MID NL Be
+31 38 851 8700
Mohawk Europe
marinagooch@mohawkeurope.com www.mohawkinternational.com Mr Tomkinson Tw Ww
01675 433031
Penthouse Carpets Tu Tw W
01706 341231
Phoenox Textiles Pr Tu
01484 863227
Pownall Carpets Tw W
0845 6528811
01254 676766
Roger Vanden Berghe.NV Tu Ww Ryalux Carpets Ltd Be Tu Tw W
Sans Frontieres Ltd Be Pr Tu Tw W Ww
01480 479830 01480 471304 01827 831 450
Ossfloor UK
Roe Lee Carpets Be +32 56 65 4300
+32 56 393 386
+32 56 73 57 11 0845 652 8811 0844 5611977
Bronte’s stand
Shaw Home Foundations Tu
01675 433 501
Tapibel NV Pr Tu Tw Tasibel NV Tw
01623 481 221
The Alternative Flooring Co The Grosvenor Wilton Co W Ww The Sultana Carpet Co Ax The Wilton Carpet Co Ax W Ww
Thomas Witter UK Ltd Tu Tw
+32 52 499600 01264 335111
01562 701456 01299 822300 0845 296 8850 0870 1128318
Timzo Tufting Industry BV Tu +31 38 385 4477 Tisca Tiara Tu Ww
Ulster Carpets Ax Be Tu Tw W Ww
United Carpets & Beds Tw W Ww Victoria Carpets Tu Tw W Ww Vorwerk
Westex Carpets Tu
Whitestone Weavers Ltd Ax Be Tu Tw W Ww Wilkies Carpets Tw
Woodward Grosvenor Ax Tu Tw W Ww Wool Classics Tu Ww
+41 71 791 0111 02838 334433 01709 732 666 01562 749300
08700 104484 01274 861334
01429 892555 0113 307 9955 0800 526696 0207 349 1560
Carpets of Kidderminster’s Beaufort Court
Cormar’s Berwick
THE STOCKLISTS December 2009
15
SL Front December 09
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1:37 pm
Page 16
16
THE STOCKLISTS December 2009
UNDERLAYS
CARPETS NATURAL/LOOPS HIGH FLYER MARRAKESH NOMAD
Tex Loop Natural 50/50 Nat Loop
SAXONY NOBLE SAXONY ROYAL TOUCH SENSATIONAL
40oz Saxony 45oz Nylon Saxony 58oz Saxony
80/20 WOOL TWIST LOXWOOD TWIST 80/20 38oz WESSEX TWIST 80/20 40oz LOXWOOD TWIST 80/20 40oz NEW ASPEN TWIST 80/20 40oz ARRAN TWIST 80/20 50oz HARRISON TWIST (Victoria) 80/20 60oz PP TWIST VIVA TWIST SALT N PEPPER ELITE TWIST
PP Twist PP Twist PP Twist
LOOP PILE AND CORD PINCH FELT PINCH FOAM ROCKY HB ROCKY FB GALA CORD FB GALA CORD HB
Needle Punch Cord Needle Punch Loop Pile Cord Loop Pile Cord Loop Pile Cord Loop Pile Cord
AFS WOOL COLLECTION 100% WOOL LOOP WELLFIELD IMRA 100% Wool 2 Ply Yarn WELLFIELD KAMRA 100% Wool 2 Ply Yarn ELITE LOOP 100% Wool 3 Ply Yarn ZAHARA 100% Wool 3 Ply Yarn LYMINGTON 100% Wool 3 Ply Yarn CORMAR STOCKED BERWICK 40 80/10/10 40 oz Twist BERWICK 50 80/10/10 50 oz Twist BUCHANAN 80/10/10 40 oz Twist HIGHLANDER 80/10/10 50 oz Twist HOME COUNTIES 42 oz Twist HOME COUNTIES 50 oz Twist MALABAR 100% Natural NATURAL BERBER SUPER 80/10/10 35 oz Twist NATURAL BERBER ELITE 80/10/10 45 oz Twist NATURAL BERBER DELUXE80/10/10 55 oz Twist NEW HAMPSHIRE 80/10/10 32 oz Twist NEW HAMPSHIRE 80/10/10 42 oz Twist NEW OAKLANDS 80/10/10 32 oz Twist NEW OAKLANDS 80/10/10 42 oz Twist NEW OAKLANDS 80/10/10 50 oz Twist PRIMO PLUS Excellon Twist PRIMO ULTRA Excellon Twist PRIMO TWEED Excellon Twist PRIMO SAXONY Excellon Saxony CORMAR CARPETS AVEBURY LINDISFARNE TOWN AND COUNTRY
3/5 DAYS DELIVERY 100% Pure New Wool 100% Pure New Wool 80/10/10 60 oz Twist
Roll Size Full Roll EQ* Description BRANDED TOP END RUBBER SPONGE RANGE ELITE 11 m2 129lb Textured Rubber Underlay MAJESTIC 11 m2 135lb Waffle Rubber Underlay COLOURS RED 11 m2 135lb Waffle Rubber Underlay Waffle Rubber Underlay WILLOW GREEN 15 m2 90lb CRUSADER SUPREME 15 m2 100lb Waffle Rubber Underlay SUPREME LIGHT 11 m2 101lb Waffle Rubber Underlay UNBRANDED TREDAIRE SPONGE RUBBER AFS CLASSIC GOLD 15 m2 95 lb Rubber Underlay AFS SUPER GOLD 15 m2 80lb Rubber Underlay AFS STANDARD GOLD 15 m2 60lb Rubber Underlay Light Weight PE GRAPHITE 15 m2 WOOD FLOOR UNDERLAYS BOARDWALK (Timbermate)15 m2 3.75mm 23dB Moisture Barrier 18dB PE Foam + Foil COMFORT SILVER 15 m2 3mm
TREDAIRE PU UNDERLAYS BRIO 15 m2 ZEST 15 m2 SOFTWALK 15 m2 DREAMWALK 15 m2
8mm 10mm 9 mm 11 mm
Tredaire PU Tredaire PU Tredaire PU Tredaire PU
DURALAY CONTRACT UNDERLAYS TREADMORE 11 m2 8.0mm SYSTEM 10 11 m2 10mm DURAFIT 650 15 m2 6.5mm DURAFIT 500 15 m2 5.0mm DEFENDER 15 m2 100lb HEATFLOW CARPET 15 m2 6.0mm HEATFLOW WOOD 15 m2 2.75mm
Crumb Crumb single stick under 40m2 Double stick crumb Double stick crumb Flat sponge 0.80 TOG 0.75 TOG sponge carpet 0.35 TOG sponge laminate U/L
CARPENTERS PU UNDERLAYS GREENSTEP 15 m2 8mm SUPER GREEN STEP 15 m2 10mm RICHSTEP 15 m2 9mm DEEPSTEP 15 m2 11mm
PU Underlay PU Underlay PU Underlay PU Underlay
CARPENTERS CONTRACT UNDERLAYS FIRMSTEP 15 m2 7mm Contract PU Contract PU POWERSTEP 15 m2 9mm MARINESTEP 15 m2 7mm Contract PU IMO Rated FELT UNDERLAYS FELT 28 FELT 42 KENSINGTON DELUXE
15 m2 28oz 15 m2 42oz 11 m2 74oz
Wool/jute felt 8mm Contract wool/jute felt 11mm Felt crumb rubber
AFS Unit 4 Baird Road, Enfield, Middlesex EN1 1SJ Tel: 020 8805 8620 Fax: 020 8805 6840 Email: info@afsenfield.co.uk
PLUS A VAST RANGE OF ACCESSORIES AND TOOLS FOR CARPETS AND LAMINATES Contact our sales office or your area representative for prices on any of the above ranges. We also offer a fast service on non stock items. Phone our showroom manager for prices and samples. Our latest price list is dated November 2009.
REP DETAILS: Ashley Best Nick Hart Karl Goult
Tel: 07976 916752 Tel: 07771 967609 Tel: 07957 685428
David Holmes
Tel: 07974 190677
Surrey , Hampshire, South London Essex, East London North London, West London, North West London, Middlesex, Herts., Beds., and Bucks. Kent, South East London
.
SL Front December 09
26/11/09
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Page 17
THE STOCKLISTS December 2009
17
Kidderminster Trading Estate Spennells Valley Road Kidderminster Worcs DY10 1XS
Telephones:
Sales (01562) 828200 Admin (01562) 824737 Fax: (01562) 752010
New trade price list effective 1st December 2008
ASPEN HEAVY/ EXTRA HEAVY DOMESTIC/GENERAL CONTRACT 50 oz PILE WEIGHT • Please note - the lighter weight in this quality has now been discontinued
80% WOOL/20% POLYPROPYLENE 4 & 5 METRE WIDTHS
AMORE EXTRA HEAVY DOMESTIC/CONTRACT 45oz PILE WEIGHT
80% WOOL/10% NYLON/10% POLYESTER 4 & 5 METRE WIDTHS
BERBER TWIST CLASSIC EXTRA HEAVY DOMESTIC/GENERAL CONTRACT
80% WOOL/10% NYLON/10% POLYESTER 4 & 5 METRE WIDTHS
CRAFTSMAN ELITE EXTRA HEAVY DOMESTIC/CONTRACT 50oz PILE WEIGHT
80% WOOL/20% NYLON 4 & 5 METRE WIDTHS
Vogue
MASTER CRAFTSMAN FORTE EXTRA HEAVY DOMESTIC/CONTRACT 40oz PILE WEIGHT
80% WOOL/20% NYLON 4 & 5 METRE WIDTHS
A stunnin
CRESTA SUPREME EXTRA HEAVY DOMESTIC/CONTRACT 50oz PILE WEIGHT
plain carp
colour pa
80% WOOL/10% NYLON/10% POLYESTER 4 & 5 METRE WIDTH
CRESTA EXTRA HEAVY DOMESTIC/CONTRACT 40oz PILE WEIGHT
80% WOOL/10% NYLON/10% POLYESTER 4 & 5 METRE WIDTH
E&WE CARPETS BY BROCKWAY Ranges include: Lakeland Herdwick Flatweave Collection Modena Verona
Vogue A stunning range of co-ordinated stripe and plain carpets available in four eye-catching colour palettes
FAIRFIELD TWIST EXTRA HEAVY DOMESTIC/GENERAL CONTRACT 40oz PILE WEIGHT
80% WOOL/10% NYLON/10% POLYESTER 4 & 5 METRE WIDTH
CAVENDISH
FLORIAN EXTRA HEAVY DOMESTIC/GENERAL CONTRACT 60oz PILE WEIGHT
80% WOOL/10% NYLON/10% POLYESTER 4 & 5 METRE WIDTH
HEAVY DOMESTIC/GENERAL CONTRACT Choice of 18 Stylish Shades
ORION TWIST/MAJOR 60oz
SHETLAND
EXTRA HEAVY DOMESTIC/GENERAL CONTRACT 80% WOOL/10% ACRYLIC/7% POLYESTER/ 42oz PILE WEIGHT (ORION TWIST) + 60 oz (ORION MAJOR) 3% POLYPROPYLENE • Please note - the lighter weight in this quality has now been discontinued 4 & 5 METRE WIDTH
EXTRA HEAVY DOMESTIC/GENERAL CONTRACT Made with a natural mix of undyed Shetland & Norwegian Wool
TWINFOLD FINE TWIST
VOGUE
EXTRA HEAVY DOMESTIC/CONTRACT 50oz PILE WEIGHT
80% WOOL/10% NYLON/10% POLYESTER 4 & 5 METRE WIDTH
100% PURE NEW WOOL 4 & 5 METRE WIDTHS
100% TWO PLY PURE NEW WOOL 4 METRE WIDTHS
EXTRA HEAVY DOMESTIC/GENERAL CONTRACT 80% PURE NEW WOOL, 20% NYLON TWO FOLD YARN PLAIN 4 & 5 METRE WIDTHS, STRIPED 4 & 0.66 METRE WHIPPED RUNNER
REPRESENTATIVES: Mr. T. Bradley Tel: 07968 835201 S. Humberside, Lincs., Notts, Derbyshire, Leicestershire, Cambridgeshire, North Hertfordshire. Mr. S. Perks Tel: 07968 835205 W. Midlands, Northants., Beds, Warwickshire, Worcs, Herefordshire, Shropshire Mr. S. Stead Tel: 07968 835204. North Humberside, Yorkshire, The North East
Mr. R.I. Hart Tel: 07968 835202. Norfolk, Suffolk, Essex, Kent, S.E London Mr. M. Humphreys Tel: 07968 835203 Hampshire, Dorset, Berkshire, Isle of Wight, Channel Isles, parts of Surrey Mr. R. Venn Tel: 07968 835206. South Wales, Bristol, South West, Gloucestershire, Wiltshire, Devon, Cornwall
Mr L. Little Tel: 07918 081782 Mr. A. Finch Tel: 07970 693752. Sussex, parts of Surrey, South Lancashire, Cheshire, North Wales, Cumbria, North Staffs Central & South West London
Mr D. Milstead Tel: 07841 565349 Oxfordshire, Buckinghamshire, South Beds, South Herts, North London
AGENTS: Mr. T. Tindal, Helensburgh. Tel: 01436 671421, mobile: 07836 705620, fax: 01436 671939 Scotland Mr. D. Moran Tel: 07710 882421 N. Ireland & Eire
SL Front December 09
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THE STOCKLISTS December 2009
Registered office: Wilden Lane, Stourport-on-Severn, Worcs. DY13 9LW Tel: 01299 827 477 Fax: 01299 827 052 sales@carpetsofkidderminster.com
Visit our website on: www.carpetsofkidderminster.com
CLASSIC AXMINSTER COLLECTION
SARAKHAN BERBER COLLECTION The Axminsters
80% WOOL, 20% NYLON Grade 5, Very Heavy Wear,
supplied in 3.66m and 91cm
Distinctive Design Classic Saxony Luxury Saxony
SM - Sarakhan Maroc SM - Sarakhan Saxony SM - Sarakhan Royale
All three styles made in the same 13 colourways
The Tufteds SS - Sarakhan Shingle
80% WOOL, 10% NYLON, 10% POLYESTER Grade 5, Very Heavy Wear
supplied in 3.66m and 91cm
Colour BEIGE BERBER BROWN BERBER GOLD BERBER
Design No. 41/2822 44/2822 66/2822
Buckingham Colour KIRMAN ISPHAHAN BOUQUET ROCOCCO
Design No. F00001 F00002 F00007 F00008
Repeat 36” 36” 36”
Match H/D H/D H/D
supplied in 3.66m and 91cm Repeat 34” 34” 34” 34”
Match H/D H/D H/D S/M
supplied in 4m and 5m
Heavy 50oz-sq.yd 2ply twist Available in 19 colourways
100% WOOL Grade 5, Very Heavy Wear, Loop pile
Sarakhan Rustique
supplied in 4m and 5m
Heavy 52oz-sq.yd 4ply loop pile 6 colourways all made in 3 styles RD - Rustique Diamente RL - Rustique Linear RB - Rustique Boucle
80% WOOL, 20% NYLON Grade 5, Very Heavy Wear
Natural Elegance Extra Heavy Luxury twist 65oz-psyd In 14 colourways, 7 Heather Berber & 7 Classic Plain Shades
Tweedsdale
KASHMAR
supplied in 4m and 5m
NEW
80% WOOL, 20% SYNTHETIC with Meltbond Heavy Domestic
A 40oz-sq.yd FIne Twist at an attractively modest nett price in 12 subtle natural heather shades
supplied in 4m and 5m
NEW
FLORENCE
Colour RED PERSIAN DAMSON SAMARKAND BLUE SAMARKAND KIRMEN PANEL GREEN QUADRILLE
supplied in 3.66m and 91cm Design No. 11/4398 10/5281 3/5281 2/403 2/4647
GRENABY Design No. 16/8950 14/8018 23/8036 26/803 10/8207
Colour PERSIAN JEWEL GREEN CHINTZ CLEOPATRA
Design No. 10/8127 25/627 60/8745
Match set
36”
set
43”
set
36”
self
36”
self
Repeat
Match
41 1/4”
H/D
41 1/4”
H/D
41 1/4”
H/D
supplied in 3.66m and 91cm Design No. 72/746 48/763 23/759 23/9036
TARTANS Colour MURRAY OF ATHOLL LINDSEY McKELLAR BLACKWATCH (sm) BLACKWATCH (lg) ANCIENT HUNTING ROSS MACPHERSON MACLEOD OF MACLEOD
Repeat 36”
supplied in 3.66m and 91cm
L a xey Colour GREEN ISPHAHAN FAWN ELIZABETHAN PERSIAN GARDEN EMIR TURKEY
Match H/D H/D H/D S/M H/D
supplied in 3.66m and 91cm
Colour SHAH ABBASS JACOBEAN RED TURKEY RED KASHAN NATURAL KASHAN
Royalty
Repeat 34” 34” 34” 34” 34”
Repeat
Match
27”
H/D
36”
H/D
36”
H/D
36”
self
supplied in 3.66m and 91cm Design No. 5626 360/7 5555 5487S 5487L 5527 5173 5609
Repeat 12” 12” 18” 18” 36” 12” 18” 18”
Match self self self self self self self self
ALL AXMINSTERS WOVEN IN KIDDERMINSTER ROWE company
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THE STOCKLISTS December 2009
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Registered office: Wilden Lane, Stourport-on-Severn, Worcs. DY13 9LW Tel: 01299 827 477 Fax: 01299 827 052 sales@carpetsofkidderminster.com
Visit our website on: www.carpetsofkidderminster.com
CONTEMPORARY AND TONAL AXMINSTERS
Chateau Royale
80% WOOL, 20% NYLON Grade 5, Heavy Wear,
supplied in 3.66m
3 ply well established pindot in 12 colours with 2 border options
Beaufort Court
80% WOOL, 20% NYLON Grade 5, Heavy Wear,
supplied in 3.66m
3 ply modern simple designs on pindot ground available in 12 colourways, 2 designs Mazarin & Crystal
Florenza
NEW 80% WOOL, 20% NYLON Grade 5, Heavy Wear,
supplied in 3.66m
3 ply subtle natural tonal textured yarns
NEW
AGENTS & REPRESENTATIVES Scotland
Rodger Adams mobile: 07970 023 159
North East /Cumbria Lancashire, Yorkshire & North Wales Lincolnshire, East Midlands East Anglia, Essex & Hampshire
John Reid mobile: 07973 741 445
Martin Lees mobile: 07974 413 992
Natural Elegance
Mario Sorano mobile: 07989 589 124
The Ultimate in style and luxury West Midlands
Robin Rowberry mobile: 07831 434 244
North & West London, Home Counties & Bedfordshire South West/South Wales South London/Surrey/ Sussex & Kent
Lee Palmer mobile: 07774 101640 Andrew Jefferies mobile: 07831 457 102
Tony Cook mobile: 07860 205 377
Contract and bespoke service available. For all commercial enquiries please refer to sales reps/agents. For information or visit our new user friendly website www.carpetsofkidderminster.com
We would like to remind all customers that we have our own DEDICATED TRANSPORT FLEET offering a timely and efficient delivery service.
CURRENT PRICE LIST DATED: AUGUST 2008
Beaufort Court
Mazarine Crystal • Available in two designs
a ROWE company
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THE STOCKLISTS December 2009
Columbia Flooring would like to thank all its customers for their fantastic support this year. Columbia Flooring plc
We hope you have a Happy Christmas and a Prosperous New Year. TRAFALGAR TRADING ESTATE JEFFREYS ROAD ENFIELD MIDDLESEX EN3 7TY
Tel: 0208 443 3322 Fax: 0208 805 2346
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THE STOCKLISTS December 2009
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DOMOTEX BECKONS! COME AND JOIN US We’re all working hard towards our next big diary date – Domotex, in Hannover, from 16-19 January. If you’re planning to visit this, Europe’s biggest and most important flooring event, then we hope you’ll come and find us in our usual spot, stand E42 in Hall 6 and stop for some refreshment! Domotex is the most important exhibition in Edel Telenzo’s calendar so we make a big splash and it’s the ideal opportunity to see what’s going to be coming along in 2010. That includes the new Hudson and Lawrence very attractively priced100% wool qualities – textured and plain designs in six earthy, neutral shades, which will be available in rolls only. And Chelsea, a luxurious 3-ply yarn Pure New Wool low level loop, in eight gorgeous shades of greys, browns, taupe and mushrooms. Plus, there’s our exciting new contract tiles programme, which has come along leaps and bounds since Harrogate. Fleur is a lovely thick cut pile frisée and Vancouver a heavier cut pile, both in 100% solution dyed polyamide with modified bitumen backing, in eight attractive colours.
WINDSOR PROVES AN INTERNATIONAL HIT Our new two-tone stripey 50-50 quality, Windsor, is proving extremely popular, both for contract and domestic settings – worldwide! A customer has just supplied a luxury hotel on Broadway, New York City with acres of it! See here how good it looks in a restaurant dining room.
OUR SALES TEAM Greater London as far as N. Circular on north side of Thames and as far as M25 on south side, Surrey, some of Bucks, Middlesex Berks, Oxfordshire. John A Constable T: 01622 685397 M: 07836 734322 Kent, Sussex, Hampshire Robin Croughton T: 01892 669699 M: 07710 393966
Avon, Cornwall, Devon, Dorset, Gloucestershire (part of), Somerset, Wiltshire Doug Gilmour T: 01373 462503 M: 07970 950276 West Midlands, South Wales Paul Brewer T: 0121 4277117 M: 07798 745181 East Anglia, Bedfordshire, Cambs, Essex, Herts, Norfolk, Suffolk Jonathan Hart T: 01621 817992 M: 07889 264466
YOUR HEAD OFFICE TEAM CONTACTS Operations Manager: Lesley Inman M: 07703 337989
Lincs, Leics, Northants, Notts, Derbyshire Jim Osborne M: 07738 642934 Lancashire, Cheshire, North Wales Philip Hambleton T: 01925 740050 M: 07966 397676 Yorkshire & North Lincs John Alsop T: 01904 762471 M: 07860 572220
Cumbria and North East Jimmy Thomson T: 01835 863180 M: 07767 702928 Scotland Tim Tindal T: 01436 671421 M: 07836 705620 Channel Islands, Isle of Wight John Eastlake T: 01323 896141 M: 07885 398858 Northern Ireland Jim Osborne M: 07738 642934
Tel: 01422 374417 or 01422 371226 Fax: 01422 377452 Email: sales@edeltelenzocarpets.co.uk Edel Telenzo Carpets, 2- 4 Southgate, Elland, West Yorkshire HX5 0BW
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We tick all the boxes!
Best-selling products at every price point As a UK manufacturer and distributor, Furlong’s objective is simply to offer its customers the best of all worlds in terms of price, service and quality - a partnership that retailers can rely on and a comprehensive product range that consumers will respond to.
Furlong’s nationwide distribution network operates across three depots – London, Preston and Newport – using a dedicated fleet to carry rolls and cut lengths to our customers usually within 24 hours.
A long-term programme of substantial investment has created a major production facility for both 4m and 5m wide carpet and the new backing plant commissioned last year is now fully on line.
Furlong’s product development team has created a portfolio of products matched to the diverse needs of different customer groups, rooms styles and performance requirements. Regency’s stain-resistant ranges use their own ‘Carefree’ fibre which is bleach cleanable and offered with a warranty for absolute confidence. New ranges are introduced several times a year to keep the offering fresh and interesting and respond to consumer trends and colour shifts.
As a result, the company can produce hundreds of thousands of square metres of carpet every week, covering all the key sectors – stain resistant polypropylene, wool twist, wool natural and many others.
the aim is simply to offer customers the best of all worlds in terms of price, service and quality
Being in control of its manufacturing means Furlong can control the cost base and the quality to provide a range of products that is competitive at each of the price points. Manufacturing also means they can manage stock more closely and respond to changes in demand so that the right carpet is always ready for dispatch.
Furlong have paid particular attention to the presentation of the product range to consumers with a market-leading modular POS system which they will deliver and design to suit your store.
Furlong’s wholly-owned manufacturing company, Regency Carpets, is one of the UK’s top three tufters with a modern plant located in Bangor, Northern Ireland.
Furlong believes in working in partnership with their customers to provide products and services that ticks all the boxes.
Investing in quality and service
Extensive tufting expertise
Effective service systems
Large group stock-holding
Fast delivery fleet
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! Here are the people who try harder London & Home Counties SIMON BRENNER M: 07791 891024 S.W LONDON, SURREY (INS. M25) IAN COLLACOTT M: 07816 217550 MIDDLESEX, W. LONDON BERKSHIRE DARREN SPENDIFF M: 07791 890861 KENT
High impact POS Furlong’s innovative new modular displays have been launched with the top 10 Regency stain-resistant carpet ranges to suit every style and consumer budget.
RAY SMITH M: 07816 217565 ESSEX ADAM HOLLYOAKE M: 07816 217548 N, N W & E LONDON
Wales ALLAN MCDONALD M: 07872 941036 SALES MANAGER SAMANTHA EVANS M: 07973 389799 S./MID & W. WALES JASON BRIMBLE M: 07912 879796 AVON & GLOUCESTERSHIRE
• Mix and match up to10 units. • Islands, triangles, corners and walls. • Unique, stylish, interlocking design. • Total service - design, delivery and installation.
The Regency range of stain-resistant carpets ticks all the boxes:
✓ quality ✓ choice ✓ availability ✓ service ✓ price
TIM BAILEY M: 07841 204657 S.E. WALES & HEREFORDSHIRE STEWART WAITHMAN M: 07854 968144 DEVON & CORNWALL
London Sales tel: 01322 628707 fax: 01322 698733
South East
North West
PAUL LOVELL M: 07816 217549 NORFOLK, SUFFOLK & CAMBS
GEOFF ABERNETHY M: 07970 229717 CUMBRIA, POTTERIES, CHESHIRE & FYLDE COAST
KRIS KOBYLKA M: 07816 217563 E & WEST SUSSEX TONY CONWAY M: 07791 891025 BEDS, NORTHANTS, OXON & BUCKS PETER FLETCHER M: 07816 217561 HAMPSHIRE, DORSET & SURREY (OUTSIDE M25)
ALAN CHEETHAM M: 07966 263571 GREATER MANCHESTER BOB CHRISTIE M: 07980 786264 MERSEYSIDE, WIRRAL & N. WALES
Yorkshire & North East
Scotland
DES BEST M: 07968 828516 NORTH EAST
GEORGE WISELY M: 07967 148665 SCOTTISH SALES DIRECTOR
RAY ANDREW M: 07973 719801 EAST LANCS/W.YORKS
COLIN RICHFORD M: 07970 163372 WEST SCOTLAND & CUMBRIA ALAN CAIRNIE M: 07976 311434 EAST SCOTLAND
REG SYKES M: 07973 403450 SOUTH YORKSHIRE
Midlands PAUL HARRIS M: 07980 786285 NOTTS & DERBYSHIRE
Wood Floor Specialists JOHN POWERS SALES MANAGER M: 07792 477312
MIKE SHUTT M: 07970 158594 BIRMINGHAM/ STAFFORDSHIRE, SHROPSHIRE
RICHARD RICHMAN AREA SALES MANAGER M: 07791 891044
MARTYN REA M: 07968 324598 LEICESTER/ WARWICKSHIRE/LINCS
Preston Sales tel: 01772 696787 fax: 01772 311921
Newport Sales tel: 01633 283959 fax: 01633 275454
Email: enquiries@furlongflooring.co.uk
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THE STOCKLISTS December 2009
Distributors of Distinction Telephone: 01977 662211 Key Contacts SALES Telephone: Facsimile:
01977 662211 01977 662334
ACCOUNTS Telephone:
01977 660084
CUSTOMER SERVICE Telephone: 01977 660086 SALES DIRECTOR Carl Cummings Mobile: 07793 883241 Email: carl.cummings@fellscarpets.co.uk
Featured product - Memory Foam Mattress We continue to be successful in a difficult market place and due to innovative product and design we are thankfully ahead of last year and against all this year’s sales budgets. We are proud to announce an expansion of our strong partnership with Carpenter with the launch of the Sleep Better Memory Foam Mattress using NASA technology memory foam (Visco Elastic) developed for the Space shuttle seating. Please contact your Representative or Agent for more details.
National Sales Team Scotland. Jimmy Thompson Helen Thompson
Mobile 07767 702928 Mobile 07903 583806
North East England (Teesside, Tyneside, Northumberland). Mark Ponting Mobile 07725 249439 West Yorkshire. Mike Craggs
Mobile 07808 572593
West Yorkshire, South Yorkshire. Chris Hook Mobile 07796 155375 Greater Manchester, Cheshire, Wirral, North Wales, Merseyside Charles Gordon Mobile 07590 355887 North Yorkshire, North / South Humberside, Lincolnshire. Mike Matthews Mobile 07710 126115 Merseyside, Lancashire, Cumbria, Isle of Man, Fylde. Joe Smith Mobile 07860 475482
FELLS - LEADERS IN QUALITY WOVEN WILTONS Fells Carpets take pride in having the most comprehensive Wilton collection available in the UK today and we continually work hard with design teams all around the world to come up with innovative design and colour. Our continual commitment to this product type along with our vast experience, allows us to keep ahead and to provide the market with the very best products available.
Sheffield, Derbyshire, Nottinghamshire, Leicestershire and East Midlands. Adrian Garner Mobile 07921 408950 South Wales, Staffordshire, Worcestershire, Shropshire and West Midlands. Peter Stoneman Mobile 07985 279842 East Anglia, Essex, Herts and Norfolk, . Jon Marsh Mobile 07861 240555 Kent, Surrey and Sussex, London. Jon Marsh Mobile 07861 240555 Devon, Cornwall, Somerset, Dorset, Wiltshire Hampshire, Bristol and Isle of Wight. Martin Pow Mobile 07968 117889
Moha
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100% recycled carpet Mohawk International takes old plastic bottles and turns them into beautiful, luxurious carpet... Hard to believe we know, but a plastic bottle you drink from today could one day become fibres in Mohawk’s carpet.
Make the most of the consumer’s love of all things green with the new Environmental Tombola featuring carpet manufactured from 100% recycled material
Polyethylene terephthalate (P.E.T) is the top quality resin required in the production of plastic drinks bottles. When recycled, it can be extruded into fibres that are far superior to lower-grade synthetic virgin fibres used in making other brands of carpet yarns. Mohawk recycles over 3 billion plastic bottles each year. By controlling every aspect of “Mohawk recycles over 3 billion the recycling plastic bottles each year.” process, Mohawk guarantees the highest standards of performance in its luxurious and beautiful carpet. From bottle to floor - that’s how we do it.
EUROPEAN STOCK RANGES American Velvet
3.66m I 65oz
New Century
4.0m I 100oz
True Winner*
3.66 & 4.57m I 62oz
100% StainmasterTactesse Nylon
100% Polyester with Scotchgard
100% PET Polyester with Scotchgard
Butter Pecan*
Paint Box*
Tula Rosa
3.66m I 52oz
3.66 & 4.57m I 65oz
100% PET Polyester with Scotchgard
100% PET Polyester with Scotchgard
Casual Allure
Park Avenue II*
3.66m I 48oz
3.66 & 4.57m I 80oz
3.66m I 65oz
100% StainmasterTactesse BCF Nylon
Vivid Luxury
3.66m I 70oz
100% Ultrastrand Nylon with Scotchgard
100% PET Polyester with Scotchgard
100% Ultrastrand Lissé with Advanced Repel
Certain Success*
Rainbow Sherbert*
Weston Hill*
3.66 & 4.57m I 42oz
100% PET Polyester with Scotchgard
Coastal Charm*
3.66m I 55oz
Carpets marked * on Environmental Tombola
Royal Palace II
4.0m I 95oz
100% Polyester with Scotchgard
Sera Bella
UK Sales Office 3.66m I 91oz
100% StainmasterTactesse Nylon
100% Ultrastrand Lissé with Advanced Repel
Eloquence
Shag-A-Delic
3.66m I 86oz
100% ANSO Caress
Knightsbridge
3.66m I 50oz
100% Ultrasrand BCF Nylon 3.66m I 65oz
100% Wear-dated Durasoft Nylon
3.66m I 30oz
100% PET Polyester with Scotchgard
3.66m I 29oz
100% Everstrand PET Polyester with Scotchgard
Colour Cachet
3.66 I 52oz
100% Mohawk Everset PET with Scotchgard
Shimmering Sands
Mohawk United Kingdom 1 Chester Road Colmworth Business Park Eaton Socon, St. Neots Cambridge
PE19 8YT 3.66m I 46oz
100% Ultrastrand Lissé with Advanced Repel
Tel: 01480 479830 Fax: 01480 471304
MOHAWK ALSO MANUFACTURE COMMERCIAL PRODUCTS UNDER THESE BRANDS
MOHAWK INTERNATIONAL
MohawkPET_A4.indd 1
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THE STOCKLISTS December 2009
CALL THE SALES OFFICE FOR OUR NOVEMBER 9TH PRICE LIST SUPPLEMENT!
Ralph and the team wish you all the compliments of the festive season and the very best of health, wealth and happiness for 2010! CUT & LOOP PILE Revival Kreta Everglades GRAPHICS / CONTRACT GELS Arena Cherokee Sapphire Senator Sentinel Statesman
NATURAL EFFECT Agadir Ancona Chunky Craftwork Berber 4&5M Harvester Hopscotch Ivory Coast Marrakesh Natures Writing Rustic Treasure San Salvador 4&5M
SAXONY / SHAG PILE Big Softie Chamonix Cleopatra Mont Blanc Montana 4&5M Half Century New Century Nobility Splendour Stainfree Saxony 4&5M Stainblock Supreme 4&5M Tennessee
CORD & NEEDLEPUNCH
VELOUR / VELVET
Gala Gala Gel Rackcord Scorpio Supacord
WILTON / PATTERNED CUT PILE
TWISTS - STAINFREE Balmoral Chislehurst Cosmopolitan Clyde Easy Heathers Easy Twist Heathertwist / Heathertwist Supreme Herdsman Twist Portman Stainsafe Touch 4&5M Startwist / Startwist Supreme Stanford Summer Skies Supatwist
TWISTS - WOOL Classic Twist Dundee Twist Eden Twist 30/40/50 4&5M High Life 4&5M Iconic Twist 40/50 4&5M Inspirations 40/50 4&5M Paramount 30 Paramount 40 The Berber Twist Collection 40/50 4&5M Ultimate Textures 4&5M Ultimate Berber Twist 4&5M Ultimate Twist 40/50 4&5M Ultimate Tweed Ultimate Luxury 4&5M
Designers Dream 4&5M Urban Life The Arabica & Ceylon Wilton Collection 4&5M New Heritage Collection Renaissance Ultimate Wilton
VINYL / SMOOTH FLOORING Arte Della Ceramica Blackjack Casino Celtic Stone Eclipse Econoflex Medley Mojo Revolution - Roll Only Vinyl Sherwood Oak
CARPET TILES Capital Plus Electron Magnesium Neutron Oxygen Positron Proton Quark Titanium We also stock Ball & Young Underlays, Accessories, Entrance Matting and offer a Special Order Service on products from virtually every flooring manufacturer in existence! 48 hour Delivery Service on all Balterio Laminate Ranges.
STOP PRESS...An exciting opportunity has arisen on our South Eastern Territory - Call 07881-502505 for more information – join Ralph and the team? – Call now! – An exciting opportunity....STOP PRESS
Area Sales Managers No rth, Ea st & C entr al . Londo n, Esse x & Mid dx ( wi thi n M25 ) Paul Henson 07881 502506
Sal es Office Antony Stapleton 0208 498 2845 M. 07881 502505
E s se x ( o u t si d e M2 5), C ambri dge s hir e, Suff ol k Richard Chappell 07837 295379
Kent, Surrey, Sussex, S.E. London Caretaker – Richard Chappell 07881-502507 Territory Vacant – Call Antony Stapleton on 07881-502505 for more details.
H er ts , B ed fords hi re, E s s e x ( w es t of M 11) , P t M id dx James White 07881 502508
SW, W & NW London, South Middx, West Surrey, Berks, Bucks John Imbrey 07875 714269
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THE STOCKLISTS December 2009
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Solent Wholesale Carpet Company Ltd CARPET, FLOORCOVERING & ACCESSORY WHOLESALE DISTRIBUTORS Telephone: 01243 774623 Fax: 01243 533636 E -mail: sales@solentwholesale.co.uk Website: www.solentwholesale.co.uk Zola Park, Barnfield Drive, Chichester, West Sussex, PO19 6UX Oxford, Berks, Bucks, Beds, Hants, Middlesex & Herts . . . . . . . . . . . . Ian Cardrick Tel: 01235 535070, mobile 07973 406329 Sussex E & W, Surrey, South London & Kent . . . . . . . . . . . . . . . . . . . John Robson Tel: 01323 504798, mobile: 07973 898453 Hants, Wilts, Dorset, Somerset, Gloucs, & I.O.W. . . . . . . . . . . . . . . . . . . Adam Ayling Tel: 01202 683257, mobile 07973 406799 VICTORIA Baronet Berber Stripe Castillion Celtic Heathers Crown Twist Duchess Elite Gaelic Heathers Kelso Natural Accents Natural Companions (Sisal, Chenille, Ridge) Regal Twist Rustic Jewels Suede Tudor Twist Coll Tudor Manor LANO Bolero Campus X-treme Chiselhurst Greenfield Havana Heathertwist Coll Inspiration 40/50oz Pembridge Twist Rustic Berber Rustic Sensations Scala Scala Tonals Sentinel Startwist Coll Twilight Coll Wilton Naturals Xtra Twist BALTA Berga Birnam Twist Cobblestone Desert Twist Diva Fiesta Fusion High Flyers Gala Cord-all options in stock Rustic Twist Supreme Shepherd Twist Spicy Twist Stainsafe Tweed Stainsafe Comfort Stainsafe Favourite Stainsafe Heathers Stainsafe Olympic Super Wiltax Techno Tempo/Salsa Twisty Versailles BROCKWAY Amore Cavendish Craftsman Collection (Elite/Forte) Cresta 40/Cresta 50 Orion/Orion Major
CORMAR Berwick 40/50 Buchanan Home Counties 42/50 Malabar Oaklands 32 Oaklands 42 Oaklands 50 Pennine Twist Primo Plus Warwick
TARKETT Salsa 14mm Combi-loc - limited stocks Viva 8.5mm Ultra-loc - limited stocks VINYLS Living New Optic Oasis Prestige Rustic Living So Tropical BEAULIEU INTERNATIONAL Adventure Twist Arte Del Ceramic Athena Celtic Stone Vinyl Comfort Grip Vinyl Dublin Durham Twist Fashion/Gallery Grass Collection Heavy Tread I-Twist Isis/Mentu Majestic - limited stocks Natural Life Pronto Selections Sherwood Oak Vinyl Studio Vinyl Sonata Vinyl Supreme Twist 3m/4m Sweet Homes Texalino Sup Vinyl Urban Vinyl laminates Essentials (previously Casa) Cottage - new range
DOMO Absolut Luxury Alpina Auvergne Merino Metropolitan Ocean Breeze Orlando Planet Playground Portofino Scorpio Traditionals Weavers Twist ITC Check Checkmate Concerto Consul Heritage Collection Jaguar - new colours Kreta New Dimensions Palace Sophistication Stainblock Berber Stainblock Heathers Stainblock Tweed TAPIBEL Cachet Chiltern Melody Nevada Reeds Sysoltex Homested/Aran/Crofter Toscana HALO CARPET MILLS Barbados Genua Halifax Padua Panama Salamanca Sydney
We carry other products not listed above, and can also provide a swift special order service on non stock lines. Our reps and sales office would be pleased to answer all enquiries. Our last Price List is dated November/December 2009.
BAJONG Home Twist Supreme Montana Montana Twist Sahara MISCELLANEOUS IVC Master Grip Presto CAVALIER Country Collection Hamlet Parish and Village LEIGH SPINNERS Atlas Velour THOMAS WITTER Innovations C&H Homestyle LVT - planks and tiles
NOW IN STOCK
MEMORY FOAM MATTRESSES AND PILLOWS
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THE STOCKLISTS December 2009
DID YOU KNOW? STS Flooring Distributors Ltd stock a large range of carpets and carpet tiles via our 5 depots ORPINGTON • CROYDON • WATFORD • CAMBRIDGE • OXFORD (THAME) 08454 341000 08454 342000 01954 781142 01844 213555
NEXT DAY DELIVERY STS GOLDLINE STOCK CARPETS Aston Twist Bernwood Twist Bernwood Supreme Bernwood Forest Bernwood Heather Bernwood Heather Supreme Blenheim Twist 40 Blenheim Twist 50 New Cavendish Cherwell Cord Chislehurst Dorchester Fairfield Twist Gladiator Supreme Harrier Felt Harrier Gel Heathdale Hillcroft Magnum Gel Meadowbrook Medicare Milton Collection Multicare Classic New Valley Twist Orinoco Opus Twist Radley Twist Ravensbury Twist 32/40/50 Ruskin Twist Supersava Twist STS Area Managers Rachel Sherwood 07801 762724 Sarah Haworth-Holman 07738 329714 North/East London, Berkshire, Beds, Bucks, Herts, Middlesex, Northants, Oxfordshire, Warwickshire
LANO STOCK CARPETS Bolero Chislehurst Fairfield Twist Havanna Heather Twist Heather Twist Supreme Pembridge Twist Rustic Berber Sapphire Startwist Startwist Supreme Twilight CORMAR STOCK CARPETS Berwick 40/50 Malabar Natural Berber Twist New Hampshire 32 New Hampshire 42 New Oaklands 32/42/50 Primo Plus Primo Tweeds Primo Ultima BALTA STOCK CARPETS New Shepherd Twist EDEL TELENZO Orinoco
PRICE LIST DATE JULY 2009 CARPET STOCK TILES Ascot Beckenham Cheltenham Clipper Croydon Croydon Stripe Inspiration Keston Latour New Horizons Saturn Selsdon Tivoli 24 STOCK UNDERLAYS Goldtred Collection Cirrus Cumulus Nimbus Silver Lining Cloud Nine Contract Cloud Nine Super Contract Durafit 500 Durafit 650 Cosi 8mm & 10mm Heatflow Collection Roma Blue Heaven Willow Green Treadmore
Peter Gregor y 07789 770093
Vicky Langley 07962 646847
Essex, Cambs, Suffolk, Norfolk
SE London, Kent, E Sussex
John Batts 07711 735638
Ian Mellor 07801 762720
Beds, E Berks, Bucks, Middx, N Hants, N Surrey (retail) Oxfordshire & North Wiltshire
SW London, W Sussex, Berks, Hants, Surrey
Dana Baldock 07801 762725
Wiltshire, Gloucestershire & Bristol
SE London, Kent, E Sussex, Part Essex
Paul Jones 07801 762719
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7 December 2009
FlooringNews Balta focuses on fashion The Balta Group will be prominent at Domotex with all Balta business units - Balta Rugs, Balta Broadloom, ITC and Balterio - showing their newest products, demonstrating that the Balta Group continues to invest heavily in technological innovation and design.
Balta Rugs, Balta Broadloom and ITC are located in Hall 6, stand A30 and C42 - Balterio is located in Hall 7, stand C28
Balta Broadloom sees Domotex as the ideal international forum to launch a wide array of new collections. Balta will focus on a range of new woven products; wool twists and shaggies. Highlights include:Vintage Wilton, an exciting collection of stylish vintage patterns in refined natural colours; Perfect Match, a trendy wool collection coordinating plain colours with a striped pattern carpet; and Heather Twist: a Stainsafe PP Saxony in heather colours, available in different weight options.
ITC, the biggest all-round supplier of polyamide carpet in Western Europe, focuses on creativity and design in 2010.This is the year of different colour compositions in 3D structures and of slightly different aspects. Different yarn and colour blends, in combination with special weave and design constructions, dictate the Balta Rugs landscape in 2010. During the Domotex show Balta Rugs will demonstrate, a variety of new product ranges to show its trendsetter position in the market.
Funky Stripes – a now trendy PP twist from Balta
DOMOTEX 2010
T 0056 62 23 16
www.baltagroup.com
Hannover, January 16-19, 2010
Ball’s investment showcase F. Ball and Co. Ltd. will be using its presence at Domotex 2010 to present the results of its £8 million investment programme in new manufacturing and training facilities, and the benefits these will deliver to its customers throughout Europe.
The new 30,000ft2 factory has enhanced F. Ball’s production capacity to meet the increased demand for its high performance Stopgap subfloor preparation products, including the reformulated, latex-free Stopgap Green Bag and Stopgap Blue Bag smoothing underlayments. Meanwhile, the industry-leading facilities and comprehensive training courses provided at F. Ball’s new training school will help to improve skills within the flooring industry, reinforcing the company’s market-leading position and commitment to promoting best practice. Richard Harris, Marketing Manager at F. Ball, comments: “Together, these developments demonstrate F. Ball’s strength in that despite the current economic climate, we have been prepared and able to contribute such significant and long term investments.”
“Domotex continues to provide a valuable platform for F. Ball to meet with existing customers, as well as building new relationships in the wider international flooring industry. Experienced members of the sales, marketing and liaison departments will be on the company’s stand, ready to welcome visitors and discuss their flooring needs in Hall 7, stand B45.”
Additionally, F. Ball will showcase its updated technical literature at the event, including the updated 2010 RAG and the new Flooring Installation Products Brochure. T 01538 361633
from The Stocklists
www.f-ball.co.uk
December 2009
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News Harrogate show gains strength The new Harrogate Floor Show has seen the industry delivery on its promises of support for the traditional home of the flooring trade fair to be held next September.
Organisers are ahead of expectations in signing exhibitors for the event with more than 40 companies already committed including leading industry names. “We are well ahead of where we dared hope to be,” said show organiser David Wildman. “Everyday brings us more support and this is shaping up to be a fantastic show for the trade.”
David
Last month, David announced a long list of committed exhibitors which included Abingdon, Cormar, F Ball, Furlong and several Headlam companies.This month, more key players including Victoria Carpets, Lano and Edel Telenzo have joined the event.
“The support from such substantial flooring companies has given the event real strength and purpose going forward” said David. “The industry seems to have made up its mind that Harrogate is the place to be in September 2010.”
Exhibitor bookings have been motivated by a 20% reduction in the price of floor space compared to 2009. Also, the new idea of opening on a Sunday, September 5th, has been welcomed by the trade as an opportunity to create a more enjoyable atmosphere at the event. “We’re looking to create an event that’s a little more welcoming, friendly and, dare I say, fun,” says David. “I want people to enjoy doing business and I think that if we provide a warm welcome and better facilities, people will do better business.”
Wendy
The Harrogate Flooring Show has appointed Wendy Adams Associates as the event management team for the show with Wendy Adams and Danielle Brown providing in-depth experience in marketing and administration. The event has also negotiated with Destination Harrogate, a group made up of all the main hotels in the area, to agree a package of accommodation rates for the event which are expected to be lower than the 2009 rates. T 01423 779967
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Email: david@harrogateflooringshow.net
Danielle
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News
Cormar trains to gain
The course attendees with Cormar’s Steve Flesher (far left), Ray Morgan of the Flooring Guild (6th from left) and Cormar’s Steve Tapp (far right)
Independent retailers were given the chance to boost their sales skills thanks to Cormar Carpets, the UK’s leading tufted carpet manufacturer. In association with the Flooring Guild, the UK training and education centre for flooring industry, a three day ‘Selling Quality Carpets’ course was held at Cormar’s factory in Bury, Lancashire, exclusively for its customers. Ten people, from retailers around the country, attended the course led by Ray Morgan of the Flooring Guild. Content included understanding production methods, planning and estimating and an introduction to professional retail skills. Attendees were also given a chance to look round Cormar’s impressive facility and certificates were presented on the final day.
“We actively encourage retailers to invest in their business through training,” says David Cormack, marketing director of Cormar Carpets. “Customers are more informed, selective and demanding than ever before so it’s in everyone’s interests to ensure staff are really knowledgeable and well-informed about the product they are selling. “However for many independents the time and cost element means that training isn’t always a priority. By sponsoring the course we gave those interested an opportunity to attend a concise and informative course for a nominal fee. And feedback was extremely positive.” T 01204 881234
www.cormarcarpets.co.uk
Tarkett’s essential reading
adore to work with Headlam
Tarkett has launched a brand new, indispensable catalogue that details the complete portfolio of Tarkett commercial resilient floorcoverings offered in the UK. In a handy A5 size, its 104 pages are packed full of technical product information, colour and design details for all ranges.
Exclusive distribution rights for the product line-up of adore luxury flooring has been agreed with the Headlam Group plc. With a unique position in the market place thanks to the world’s first LVT featuring licensed and patented click profiles, adore luxury flooring will be channelling distribution of its adore and adore touch LVT products through Headlam’s extensive distributon network throughout the UK.
This includes the 30 Tarkett product ranges that correspond to the BRE Global Green Guide Online generic specifications for vinyl, linoleum and safety floors, which achieve a summary environmental rating of A+ within the major use areas of Healthcare and Education. Further information on Tarkett’s Balanced Choice approach to sustainability can also be found within the introductory pages.
Mike Harrison, Marketing Manager for Tarkett said: “We are very excited about the new catalogue, which brings together our entire product range in one handy reference for the first time. It’s been designed as a truly comprehensive guide to all Tarkett’s Intelligent Flooring Solutions and will be a great benefit to flooring contractors and distributors alike.”
The catalogue is divided into distinct product ranges for ease of reference and speedy navigation, with specialist solutions, such as sports floors, acoustic and electro-static floorcoverings, also clearly listed.
T 01622 854040 32
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www.tarkett-commercial.com
This exclusive distribution deal marks their official entry into the UK supply chain of contractors and retailers. European CEO, Paul Brady explains:
“This announcement comes on the back of what was a highly successful launch at the National Floor Show and underlines our commitment to the UK sector. As part of the world’s largest LVT manufacturer and one that is renowned for high levels of product innovation, we knew that it was imperative to find a UK distribution partner with a similar approach to us and we have found that with Headlam. We believe we have begun a natural and mutually beneficial relationship.” adore luxury flooring will work closely with Headlam to ensure market penetration and to provide both retailers and contractors with the necessary support for the entire product portfolio.
“Because we manufacture every single component in adore and adoretouch flooring, including the locking profile, we have complete control of the floor’s production and this means products of a very high standard,” continues Paul. T 0845 6021881
www.adorefloors.com
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The British Wool column British Wool sponsors Country Homes & Interiors Calendar 2010
British Wool sponsored the Country Homes & Interiors Calendar for 2010.
The December issue of Country Homes and Interiors Magazine features a free calendar sponsored by British Wool. This is the best selling issue of the year for CH&I and the calendar is their most popular free gift throughout the year. Featuring several British Wool images including carpet room set shots, the publication have given it a very British textile orientated style to mirror the British Wool...Origin is everything campaign’ which the publication feel is perfect for their reader. Each calendar month features the aboutwool.com website information, helping to point people towards this informative and inspirational consumer website. “Country Homes and Interiors approached us to sponsor their calendar and we felt it was a great opportunity to target the right kind of consumer for British Wool. It is a stylish magazine gift and we are delighted that we have been able to take this offer up and promote the fibre, our website and British Wool product in this way,” Bridgette Kelly, Public Relations Manager at the BWMB said.
Adam Carpets introduce Rustic Berber Twist
Adam Carpets has introduced a new British Wool range - Rustic Berber Twist. A junior partner for their popular Kasbah Twist range, this range is available in twelve distinctive heather shades all of which have taken inspiration from seed and spice shades including the lighter natural shades of Caraway and Saffron through to the darker Peppercorn and Cumin tones and with two subtle greens – Cardamon and Anise and a warm pink paprika shade. This stylish twist-pile range features berber slubs and has a content of 80% wool, 10% nylon and 10% polyester. It is an 1/8th gauge construction with a Rustic Berber Twist Collection secondary back and is suitable for heavy domestic by Adam Carpets wear, so a good choice for main living areas and the hall and stairs. “Rustic Berber Twist is a very good addition to the Kasbah Twist range and offers a highly quality carpet for the home with the heathery tones bringing interest and practicality to the floor,” Tony Hardwick, Sales Director at Adam Carpets said. The Rustic Berber Twist Collection is available now from Adam Carpets on 01562 829966.
Triple Twist Heathers by Kingsmead Carpets
Kingsmead launches Triple Twist Heathers
Kingsmead Carpets has introduced a competitively priced new range to join the extremely popular Triple Twist Berbers Collection. Available in eighteen natural heather shades, this range offers three different qualities – Super, Elite and Luxury and each carries a wear guarantee - up to fifteen years for the luxury quality. “This British Wool range offers guaranteed wear and a highly attractive carpet to the consumer, particularly for those that have a defined budget for their room,” Martin West of Kingsmead Carpets said. Triple Twist Heathers is available in 4 and 5m wide and is available directly from Kingsmead on 01827 831424 or via a nationwide selection of distributors.
After perhaps one of the toughest years for retailing in recent history, many will be glad to see 2009 come to a close. Whilst it has produced plenty of casualties along the way, it seems, in some quarters at least, that orders have improved in recent weeks. Perhaps that is an indicator that the recession fear that grabbed the UK has settled a little. Property movement – particularly new-build is the big requisite for all interiors based industry and that is still sticking due to lack of banking investment and employment security. At British Wool, wool prices have held steady in the last few months and the demand is good – all indicators that there is some activity in the textile industry. British Wool has carried on with our many promotional activities throughout the year, introducing a new campaign, new consumer website and working closely with consumer publications to promote British Wool ranges to the consumer. Business goes on and we all have to ensure that marketing and promotion continue so that we are ready for when the market returns.” Ian Hartley, CEO at the BWMB said. “We want to wish our friends in the retail flooring industry a very Happy Christmas and here’s hoping that there will be sustainable and improved trading conditions in the New Year.”
End of Year message
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News Stairs dress for success A fresh coat of paint, some decorative wallpaper, new furniture and some brand new and practical wood or laminate flooring can do wonders to a hall, making a beautiful entrance to a home, but what about the stairs?
Perhaps a lick of paint, or maybe a runner, or maybe a brand new staircase? Or maybe a brand new look thanks to Stair Make-Over, a simple tread-over-tread system designed to turn old staircases into brand spanking new ones. Available in five different finishes, from dark wenge to light maple, Stair Make-Over is a simple DIY kit that makes transforming staircases easy for home renovators. With stairs supplied in two tread packs and everything conveniently calculated through the www.stairmakeover.com website, it really couldn’t be any easier for homeowners to get the staircase they’ve always wanted.
And for the retailer Stair Make-Over makes great sense. Easy to stock and carried away from store, Stair Make-Over makes transactions simple with no estimating or home visits required. Further to this, Stair Make-Over is backed by comprehensive marketing support to make it an even more tempting proposition:
“With installation DVDs, a comprehensive website, literature, point of sale and a very special in-store display, Stair Make-Over has the support that retailers need and this proven formula has already seen success on mainland Europe. With much to gain for retailers looking for something fresh and exciting, we will also be on-hand to provide sales training and to make sure that retailers get the best value from this great new products,” concludes Ronnie Houben, UK Sales Manager, Stair Make-Over. T +31 40208 6222 www.stairmakeover.com
Smarter, greener, softer Everyday ease of living and a beautiful softness mark Smartstrand carpets from Mohawk International as perfect for the home, while a 60% reduction in greenhouse gases and 30% lower energy consumption in manufacture mark them as a great environmental choice.
More than this, the Triexta fibre of Smartstrand carpets is made up of 37% Bio-PDO a rapidly renewable resource made from corn, making it the first synthetic domestic carpet range to be made in part from renewable materials.
Smartstrand carpets are not only permanently stain resistant and colourfast; they are also exceptionally hardwearing and suitable for use in living dining, bedrooms, stairs, hallways and landings across the nation. In fact, carpets featuring Smartstrand are just an all-round great choice.
With shaggy styles as well as luxurious velours and conventional twist piles, Smartstrand carpets also bring a kaleidoscope of colour to the home, with delicately poised neutral tones offset by bold and rich purples. All of these colours and textures are captured in their essence on Mohawk International’s dedicated Smartstrand tombola.
“For retailers looking towards innovation as a marker for success, Smartstrand carpets are definitely ahead of the pack,” says Howard Lindsay of Mohawk International. “A wide and diverse range of colours and textures and the great story of Triexta fibre will undoubtedly prove to be a major attraction in the first place.Yet that is before the real world practicalities of permanent stain protection, beautiful softness and excellent durability play their part. We are confident that Smartstrand carpets are the future and will prove an irresistible temptation for many homeowners.” T 01480 479830
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www.themohawkgroup.com
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Business News ‘Perfect storm’ in Euro market A ‘perfect storm’ of market challenges for the European flooring industry has prompted the biggest player Balta to suggest a radical plan that would consolidate the continental industry.
In an unprecedented move, Balta has issued an invitation to its competitors to join forces to overcome the economic downturn that is rumoured to be threatening the viability of key companies in the sector. Industry commentators in Belgium have talked of a ‘market collapse’ and estimate exports are 26% down with sales declines of up to 40% for some participants. A recessionary decrease in demand has combined with increased raw material costs for synthetics and a poor exchange rate for sterling for a carpet industry that is around 50% dependent on importing into the UK.
“It is a very serious situation and we believe some consolidation is needed.”
“The combination of these factors is the perfect storm for our industry,” says Geert Vanden Bossche of Balta. “It is a very serious situation and we believe some consolidation is needed. We have sent out a signal that we are interested in joining forces.”
Balta, whose operation includes brands such as Balta Broadloom, Balta Rugs, Balterio and ITC, appear to have secured their own position. “In some of our business units we are running flat out and achieved considerable success in volume sales and in gaining market share,” says Geert.
Balta is a major supplier to CarpetRight among others and admit that their sales growth is at the expense of margins as the mix has moved to lower average prices, combined with the relative weak pound sterling. "Rather than investing in additional capacity we are willing to consider consolidation to avoid a build-up of overcapacity."
Balta are looking for true consolidation and make clear they are not on a buying spree to mop up rivals in a recession. “We do not have fat wallets,” says Geert and equity swaps or vendor loans could be another mechanism to fund the change. Likely partners would need to be of sufficient size to make the move worthwhile – a minimum turnover of Euro 50m – 100m is likely. Balta are not naming preferred partners for consolidation and it is early days for the discussions. Companies including Associated Weavers, Beaulieu, Domo and Lano will be considering the situation with interest.
Behind the scenes, Balta’s owners Doughty Hanson are a UK private equity fund looking for an exit and a bigger Balta would contribute to a better proposition in a turbulent market. It is also an opportunity to fill gaps in the Balta product portfolio and the company is known to be looking to build its position in contract flooring, carpet tiles, needle felt and synthetic grass. This drive has been given more power with the appointment of new CEO Jules Noten in January, followed quickly by Carl Verstraelen joining as Chief Financial Officer in June.
UK market news CBI reports carpets ‘return to growth’
High street retailers saw their fastest growth in more than two years in October, according to the latest CBI Distributive Trades Survey, with furniture and carpets retailers among those to enjoy increasing sales.
During October, 41% of respondents said sales had risen, while 33% said they had fallen.The resulting +8% balance was the highest since December 2007. Retail confidence continues into November, with a +19% balance expecting sales growth, the most positive sentiment since July 2007.
CBI data for the period showed that carpeting was among the product areas that are now seeing growth again after a "difficult year", helping to contribute to an overall increase in spending in the year to October and the most positive results for two years. The connection between floor furnishings and the housing market was noted by CBI Distributive Trades Panel chairman Andy Clarke, "It is heartening to see signs of life in sectors related to the housing market, particularly those retailers selling white goods and furniture, who have had a torrid two years." Mohawk expect improvement
US carpet firm Mohawk managed to post a third-quarter profit ahead of expectations despite a 21% drop in sales when the company reported to shareholders last month. Net income was £21 million.
Mohawk chairman Jeff Lorberbaum said the trading outlook was tough but with some signs of hope: “Our European business, which is primarily residential, is being impacted by low consumer spending and compressed housing sales, similar to the US, and appears to be stabilizing. “The stronger euro is making exports outside of Europe more difficult and negatively influencing pricing. ” 38
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Carpetright gain from Allied
Carpetright are expecting a stronger second half performance by the end of 2009 after the second consecutive quarter of rising sales with the retail chain gaining market share and benefiting from the demise of Allied Carpets earlier this year.
Chairman and Chief Executive Philip Harris said the overall floor coverings market fell over 20 percent in the last six months but added: “"Although we expect the overall UK/Ireland market to be down, we expect to have a good second half". But he cautioned that in 2010 shoppers might be kept out of showrooms by the general election,TV coverage of soccer's World Cup and tax hikes for higher earners. Victoria looking to recovery
An 84% fall in profits headlined the financial results of Victoria Carpets in November after losses in the company’s operations in Ireland and Canada but the UK position remains profitable after an 11% fall in revenues from £12.4m to £11.1 million. Victoria chairman Alexander Anton said: “The global recession has continued to impact the trading landscape in all of the geographies in which the Group operates. “Despite the difficult trading conditions, the UK operation has continued to invest in new products for the residential sector, which should benefit trading in the second half.
“Looking beyond this,Victoria is very well positioned so that when recovery in the markets does occur, the business is in good shape to move quickly to exploit and benefit fully from improved conditions both at home and overseas,” he said.
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retailers respond to industry issues
Scrooge or Santa? How did your customers and suppliers treat you in 2009? Was it as bad as you feared – and does it look like a Happier New Year? This month’s Flooring Forum is looking for your business report on the past year and wants to examine the prospects for the future.
Have suppliers helped or hindered? Have you benefited from more competitive pricing by manufacturers and wholesalers - or have you seen margins squeezed and tighter credit and accounts chasing? Have customers traded down on quality and price – or simply not traded at all – and which sections of the market have held up best.
What do you want the industry to do to generate some growth in 2010? – is it more important to have more new products with more value or just ease the pricing and credit on existing ranges? And finally, we have some questions about the Government’s role,VAT and the banks – so a good opportunity to work off some aggression!
The online survey takes less than four minutes and it’s anonymous and doesn’t need any form filling. Please help us inform the industry. Visit www.thestocklists.com and click on the survey banner to take part. Flooring Forum - Let’s hear it!
Our platform for retailers to respond to trade issues and inform the industry about the problems and opportunities they face on the High Street. Each provocative topic for debate is linked to an anonymous online survey and there’s a soapbox feature where retailers can sound off about the subject. A full report and analysis of the results will feature in the next month’s magazine. If you have a topic you would like debated, let us know. from The Stocklists
DOMOTEX 2010
Visit Hall 6, Stand 59
December 2009
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Launch pad
What’s taking off early in 2010
Balterio launches new Ecovise woven wiltons natural stone take the eco initiative Quality laminate flooring producer Balterio, launches Pure Stone, a new collection of laminate tiles combining ease of use and the warm feeling of laminate with the character of natural stone.The new collection, featuring tiles with a rectangular format, will be available in 4 decors: Limestone White, Limestone Tobacco, Belgian Blue Flamed and Belgian Blue Honed.
In addition to exclusive decors and extensive options for a perfect finish, Balterio also opted for large, square sizes (120 cm x 40 cm tiles).They are very popular all over the world for residential and professional applications. Large tiles can add an extra aesthetic dimension to a room by making it appear larger.This gives smaller rooms and offices a modern and sophisticated look.The large sizes also have fewer and very tight joints. This makes a room even bigger.They are easier to clean and less expensive to maintain. “In developing our new tile collection, we have focused more on the character of the floor,” says Franky Terrijn, marketing manager at Balterio. “Natural stone has a majestic look that can easily be lost if all the details are not right. This is why we decided not to include any joints, and work with a subtle v-groove instead. We have also provided an extra large tile in our range and a substantial range of accessories including straight baseboards, quadrants and various types of profiles for an enhanced finish.” T + 32 56 62 80 77 www.balterio.com
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There is a growing awareness in consumers to buy Eco friendly products. Nowadays consumers are more influenced by social and environmental aspects when choosing products. Ecovise has taken an initiative and has introduced 100% Eco friendly carpets made with all natural products.
Ecovise is an environmentally conscious company which prides it self in long term sustainability at the heart of its operations.The Eco-Friendly range of Wilton woven 100% natural wool carpet has been introduced for the first time.These carpets are made with all natural products considering the environmental aspect and are therefore completely recyclable and biodegradable.They are woven with blended woollen yarn with no dyes and chemicals and with backing of natural products like jute and cotton which all come from sustainable sources. Eco range of environmentally friendly Wilton woven carpets are introduced specifically keeping in mind the eco-conscious consumer. The Eco range of carpets offers 10 exciting natural shades carefully selected by blending various distinct original wool shades. Further five excellent striped designs are also available within this range.To compliment and offer a complete flooring solution, stair runners in 14 various designs are also being launched very shortly. T 07766 494060
Cavalio on-trend for 2010
Cavalio are delighted to announce the launch of two new products, Clic and Artigo, to complement their current range.
Clic combines the advantages of luxury vinyl flooring with a high quality HDF backing complete with cork underlay. It uses the Uniclic self locking system which enables the planks to be laid on floors with minimal preparation and negates the use of glue. The cork underlay offers a marked improvement in sound reduction. The range features a mix of authentically grained wood, travertine and slate planks in 20 colour/design options and the planks are sized at 305mm x 915mm. Clic will be available from January 2010.
The stunning Italian manufactured rubber range Artigo, takes contemporary living that little bit further. Hygienic by nature, giving a dense and sealed surface, it’s durable and very resistant to wear which makes it an excellent choice for walking comfort and considerable noise reduction. Artigo is the perfect alternative for children’s playrooms, lofts and home gym areas but for a more stunning effect, looks fabulous in bathrooms and kitchens. In a range of dramatic colour options from spectacular ‘Love Red’ to the more traditional ‘Metal Grey’, Artigo is right on trend for the new season. T 01782 569800 www.cavaliofloors.com
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Flooring Launch Pad 2010
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InterfaceFLOR show new modular concept
InterfaceFLOR has launched a new flooring concept:The Versaflex System. The patentpending system enables hard and soft surfaces to be combined in a single installation for the first time and reflects InterfaceFLOR’s strength in innovation and sustainability on every level – from its design and manufacturing right through to its installation and end of life.
The Versaflex System has been developed with complete versatility and portability in mind, making it ideal for fast-changing retail and office environments. It is six times quicker to install than a conventional ceramic or porcelain floor and can be walked on immediately after it is laid, resulting in minimum downtime and disruption to business.
Also, it is installed in such a way, using a unique grid system with flexible grout and without damaging the sub floor, that it can be easily replaced or re-used. Customers can create a whole new look, change layouts or repair any damage simply by removing and replacing individual tiles. It is even possible to take up the entire system, so that if you move offices or premises your floor can move with you. T 01274 69069 www.interfaceflor.co.uk
Edel Telenzo to win with Chelsea
Chelsea is the latest addition to Edel Telenzo’s ever popular 100% wool collection, that’s building up to be a predicted best seller for 2010.
It’s a smart Brussels style low level loop design using 3 ply yarn and Actionbac backing, available in 4 and 5 m width, and in rolls or cut lengths. Suitable for heavy domestic or general contract applications, there are eight great plain shades in contemporary earthy tones – sea salt, cream, ash, sand, driftwood, cork, mud and graphite. Edel Telenzo will be rolling out Chelsea at January’s Domotex trade fair in Hannover along with Hudson and Lawrence, two attractively priced wool qualities that come in textured and plain designs in six earthy, neutral shades. T 01422 374417 www.edeltelenzocarpets.co.uk
Furlong’s wool debut
Broughton Twist is a major new launch from Regency Carpets which is going to make a big impact in the trade. Furlong Flooring will be distributing this debut 80/20 twist and sampling is just starting to go out to retailers to support promotion in the New Year. Broughton Twist is available in 4 and 5 metre widths and in two weights - 40 oz and 50 oz - and is manufactured in the UK. with British wool.
“We reckon we are now the natural choice,” says Neil Valentine. “Our customers expect the service, quality and value that has made Furlong famous for competitive carpets and now we can do it with wool.” T 01772 696787 www.furlongflooring.co.uk
Keep up with the market in 2010 with The Stocklists Flooring News - the flooring industry’s newspaper... from The Stocklists
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News Birmingham show invests in future
National Floor Show
An ‘exceptional event’ is promised by the National Floor Show organisers who have moved the event to Birmingham for September 2010. “We’re planning a show that the flooring industry can be proud of,” says Sunny Patel of UBM Live.
UBM has also published their first list of exhibitors which shows some 25 companies that have confirmed their attendance at the event. Key players on that list include Associated Weavers, Adore Floors, Asiatic Carpets, Karndean and Bajong. UBM have set out to convince doubters in the trade about the move to the National Exhibition Centre in Birmingham after industry debate about the venue switch and the launch of a rival event in Harrogate which is going ahead at the same time.
The National Flooring Show at NEC Birmingham “We’re very aware of the situation the flooring industry is faced with and are runs from Tuesday, September 7 – 9. disappointed that companies are being forced to decide between the two,” said Sunny. “The NEC is a first class venue and we think it’s about time that the event started to live up to its name and become a truly national event.” UBM Live have been running the event in Harrogate for the last nine years and the show has attracted over 4000 visitors at its peak but in recent years Tarkett Eclipse premium floorcovering at audience levelsRoyal haveInfirmary declined to around 3000.They say the move to the NEC Manchester Birmingham is the best plan to halt the slide.
“The National Floor Show 2010 is gaining momentum and we’re thrilled with progress,” said Sunny. “We can help exhibitors drive their business forward and deliver a real return on their investment. The UBM show team: Bottom row (from left to right): Abigail Maas, Field “UBM Live is prepared to invest in the show’s long-term future. We have the full support of our board which means the industry will be able to benefit from our commitment to the event,” said Sunny T 0207 921 8415
www.nationalfloorshow.co.uk
Sales Executive; Sunny Patel, Group Sales Manager; Andrew Vaughan, Event Director; Sam Cande, Sales Director & David Del Greco, Sales Executive. Top row: Chloe Brownett, Event Administrator; Charlotte Cowdrey, Event Coordinator; Isabel Hokken, PR & Marketing Assistant; Kali Nicholson, Senior Marketing Manager; Claire Corbett, Senior Financial Analyst; Sam Fisher, PR Manager; Lucy Cheeseman, PR Executive; Mirabelle Chatterjee, Group Operations Director; Isabelle Ansell, Operations Manager.
Healthy help for hospital floor F. Ball and Co. Ltd.’s high performance subfloor preparation products and flooring adhesives have been installed at St. Charles Hospital, London. Specified for the main reception area and a number of access and service corridors by flooring contractors Shedon Interiors Ltd., F. Ball’s reformulated, latex-free Stopgap Green Bag provided excellent smoothing properties and a seamless finish for the hospital floor. Styccobond F46, designed specifically for vinyl floorcoverings, was used to secure the Chrysalis and Ethos vinyl floorcoverings selected by the hospital. Located in North Kensington, London, the facilities at St. Charles Hospital include a minor injuries unit and a rehabilitation department for the elderly. As part of continued maintenance at the Grade II listed building, the floors in the main reception area and main corridors were being refurbished. As such, the existing vinyl floorcovering, screed and adhesive residues were removed using mechanical means, prior to priming the subfloor using undiluted Stopgap P131. A general purpose neoprene primer, Stopgap P131 prevents smoothing underlayments drying out too rapidly and promotes their adhesion to the subfloor. To create a smooth surface for the vinyl floorcovering selected for the hospital, Stopgap Green Bag 114 was installed directly onto the primed subfloor surface at a thickness of 7-8mm. Offering a high compressive strength, Stopgap Green Bag 114 is ideal for heavy-duty interior applications. With excellent flow and self-smoothing properties,
Stopgap Green Bag 114 provided ease of installation for the 500m2 area of the hospital’s main reception area and corridors. 42
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Recently reformulated to avoid the use of natural rubber latex content, Stopgap Green Bag is now a low odour and protein-free product. As well as enhancing the product’s excellent smoothing properties, the protein-free formulation will help to prevent bacterial growth, thereby ensuring that the new floors continue to satisfy the hospital’s strict hygiene requirements. T 01538 361 633
www.f-ball.co.uk
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Axminster Carpets have prepared a bank of new photography to present their ranges in a stylish and contemporary fashion. This is the 100% wool woven axminster Filigree in honeysuckle. T 01297 32244 www.axminster-carpets.co.uk
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Ulster Velvet is the only genuine wilton velvet on the market and is available in 5 colour matching widths including the new 5m wide option. Ulster Velvet is luxurious flooring at its finest, presented in a sophisticated and elegant colour palette. T 028 38 334433 www.ulstercarpets.com
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Balterio applied their advanced ChromeZone technology to the new Grandeur collection to give it a subtle lustre and add to the quality feel of a long, wide plank design to enhance large spaces. T +32 56 62 80 81 www.balterio.com
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Brintons showcase a simply chic carpet - the True Velvet range gives an understated feeling of luxury. From daring bold colour to natural earthy tones, True Velvet brings a sense of timeless glamour to the home. T 01562 820000 www.brintons.net
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FLOR by heuga demonstrate their modular soft flooring expertise using carpet tiles from the company’s new designer-created Puzzle Pieces/2 range. With 21 spectrum-spanning harmonious colours and a soft cut-pile texture (part of the Tonal Trends concept), Puzzle Pieces/2 is the ideal solution for modern-minded homeowers seeking comfort, quality, practicality and choice. T 0800 4384 2266 www.florbyheuga.com
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Brockway know how to make an entrance with this powerful photograph which showcases Vogue – a stunning range of co-ordinated stripe and plain carpets available in four eye-catching colour palettes T 01562 828 200 www.brockway.co.uk
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Kahrs reflected a trend towards some of the darker wood styles with this dramatic presentation of their oak range Classic Nouveau in grey which has a brushed surface and distinctive bevelled edges to emphasis the plank format T 023 9245 3045 www.kahrs.com
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Karndean. With inspiration taken from Australian and New Zealand hardwoods coupled with the larger plank size found with natural timbers, it’s not hard to see why Karndean’s Van Gogh range boasts exceptional designs and huge popularity. Van Gogh not only offers a resilient LVT floor but also brings significant benefits to the installer, such as a quicker installation and lower costs not forgetting the benefit to the end user of design and versatility. T 01386 820107 www.karndean.co.uk
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Kingsmead’s Lothian is a classy 80/20 twist manufactured in the UK with British Wool in four and five metres. The new roomset photography demonstrates the range’s modern colour pallette based on mineral themes. T 01827 831424 www.kingsmeadcarpets.co.uk
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Ryalux showcase William Classics - a fabulous range of twists, velvets, plain and striped loops made from New Zealand Wool. The 4 textures are designed to work perfectly on their own or co-ordinate beautifully, to create a contemporary look in any home. T 0845 652 8811 www.ryalux.com
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Bostitch demonstrated that tools can benefit from effective photography with this excellent presentation of the new manual hardwood nailer - the MFN201-E which doesn’t need an air compressor and uses a ratcheting drive to ensure clean striking. T 08701 630630 www.bostitch.co.uk
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Edel Telenzo’s Hot Shot for 2009 has to be the Piccadilly multi-stripe, flagship of the highly successful Tube collection. A 1/8 gauge 100% wool 1130gsm loop pile, it’s ideally suited for heavy domestic and general contract use and in colours co-ordinating with the plain Centrepoint range, has been specified for a wide range of domestic and commercial interiors. T 01422 374417 www.edeltelenzocarpets.co.uk
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IVC Stepper is the latest range of LVT plank flooring which includes self-adhesive installation for consumers seeking to transform interior design quickly with maximum value . Stepper is available in four wood style collections – Silhouette, Balance, Passion and Essential - and each is available in a variety of wood decors with a 10-year guarantee. T +32 56 65 32 11 www.ivcgroup.com
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News Porridge produces underlay! A world first recycling scheme in Britain’s prison service is being ‘swept under the carpet’! Carpenter, one of the world’s largest foam producers, is converting foam mattresses from public prisons across the UK, into underlay. It is expected to save the prison service more than £5million over five years in disposal costs. “This is the first scheme of its kind and has never been done anywhere in the world. We are delighted to be a part of it and to be able to make such an impact on waste management,” says Richard Harris, key account sales manager for Carpenter.
Under a new contract agreement with the prison service, mattresses are collected, granulated and recycled to produce polyurethane carpet underlay which is then sold nationally throughout the UK. And it is not just the underlay division of the company that is big on recycling. Every piece of polyester wadding produced is made from almost 100% recycled plastic bottles and reconstituted square blocks of foam are converted into a number of everyday products such as gym mats. Carpenter is also part of the Buy Recycle code. T 01457 861141 www.carpenter.ltd.uk
Screed success for newcomer Despite being a recent introduction to the Floorwise Pro Screed collection, Pro Screed F.5000 Extra 2 Part Latex Mix Smoothing Compound has quickly become one of the top sellers from the range and is available now from all Floorwise distributors.
With a synthetic latex formula, F.5000 Extra is highly versatile and extremely cost competitive, making it a natural all-round solution for contractors. Capable of levelling uneven substrates such as concrete, sand/cement screeds, metal, terrazzo, quarry tiles, asphalt and old bituminous residues F.5000 EXTRA is self-smoothing and has excellent flow. The low odour formulation means that F.5000 Extra is suitable for use in occupied areas and as it is protein and casein free, it is also suitable for use in biologically sensitive areas.
Another big advantage for F.5000 Extra is its drying time, allowing the installation of loose laid floorcoverings after just eight hours and bonded coverings after just 24 hours at 20°C.The two-part – powder and liquid – smoothing compound can be applied in normal applications up to 10mm thick and as a bulked compound between 10 and 20mm. “F.5000 Extra is part of a new generation of synthetic latex screeds that have almost universal application properties,” explains Richard Bailey, Managing Director, Floorwise. “With the ability to be used over a variety
of substrates and in the majority of locations including sensitive ones such as healthcare and food preparation locations, it makes a great allround choice for the contractor. What’s more F.5000 Extra is also very cost competitive and delivers great value on a daily basis.”
With a coverage of 5m2 for applications of 3mm in thickness, F.5000 Extra comes in 23kg powder and 5l liquid capacities and can also be used as a feather edge compound to deliver even more value in one all-round solution. Where porous surfaces are to be covered Floorwise Pro Screed F5004 Universal Primer should be applied beforehand. T 01509 673974 www.floorwise.co.uk
Smart companies lead recovery in flooring At the end of a turbulent 2009 for the UK Floor Coverings industry, Plimsoll have taken a look back at the highs and lows of the last 12 months and looked forward to the threats and opportunities facing the market in 2010.
268 companies in the market are finishing the year in financial difficulty. David Pattison, author of the new report on the the top 1000 companies in the UK Floor Coverings industry explains, “Having clung on through the bad times many of these struggling companies are going to run out of time and fail just before the recovery really takes hold. Sadly, some of them are just too weak to carry on and there will be a spike of failures in the New Year. On the flipside, their demise will bring a welcome reduction in competitive pressure for those left”. However, among the gloom there have actually been some outstanding performers. Pattison says “A number of companies have managed to improve their performance in the latest year.They are part of a band of from The Stocklists
460 companies that prove success can still be achieved in the floorcoverings industry despite difficult trading conditions.They also prove that bad companies fail in a recession; good companies simply do not. These companies will lead the industry out of recession with some smart acquisitions and maintaining their recent success”. Pattison is also convinced the market is due a prolonged period of consolidation with the number of companies in trouble leading to heightened takeover activity. He explains “With too many companies chasing weakened demand it is inevitable that there are likely to be a number of high profile mergers and takeovers. In all honesty it’s long overdue. Once demand started to flag it was inevitable companies would be caught out.This period of consolidation is needed to sort out the dead wood. We have named 71 companies as the best acquisition prospects in the market”. T 01642 626422
www.plimsoll.co.uk
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oice V
OF THE TRADE
Richard Harris
Marketing Manager at F. Ball and Co. Ltd Steering our way through the current economic situation. F. Ball is fortunate in that demand for our products is still high and continues to increase. Our commitment to the flooring industry has been demonstrated by the completion of an £8 million investment programme in new manufacturing and training facilities, both enhancing our production capacity and promoting best practice.
“
Is price winning over quality in the current climate?
Only in the commodities area of the market, where the “cheapest is best” mentality has always been important.
What’s made the biggest difference to flooring installation in the last 10 years? Flooring contractors now try to follow best practice to ensure that there is no come back on their work and that they are paid in full.
What’s the next big thing for installation technology
Moving away from smoothing underlayments that contain natural rubber latex. At F. Ball, we have reformulated our market-leading general purpose smoothing underlayments, Stopgap Green Bag and Blue Bag, to remove the natural rubber latex content.This new generation of underlayments retains the same high performance characteristics of traditional latex products, while enhancing ease of application and extending the areas of use.These products also offer the additional benefits of low odour and protein-free properties, helping to prevent the growth and prevalence of bacteria, which enables them to meet the strict hygiene requirements of healthcare facilities, such as hospitals, and food preparation areas.
Is there still a skills gap in flooring installations? What skills require the most development?
Yes, unfortunately, there is still a skills gap in the industry, particularly with regards to subfloor moisture testing and treatment.We believe that all flooring contractors should be fully trained and competent in this area. Excessive moisture in the subfloor is probably the number one cause of floor failures but it can be easily avoided if all contractors acquire the skills to recognise, measure and treat subfloor moisture. F. Ball has just opened a new £1 million training centre to ensure that we deliver quality training with our products to the trade. Located at our manufacturing headquarters in Cheddleton, Staffordshire, the new training centre features state-of-the-art conference facilities and two large practical demonstration areas. Available to all flooring contractors, of all skills levels, courses will cover subfloor preparation and adhesive selection.
Does poor training and technique let down the performance of your products?
It can sometimes, but our products are designed to have a high degree of tolerance to give the installer as much flexibility as possible. 58
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“We are committed to implementing policies and processes that reduce the environmental impact of all aspects of our business”
How loyal are your customers?
If customers are able to buy the right branded product for their job, when they want it, at a price they are prepared to pay, why would they go anywhere else? F. Ball’s Contractor Loyalty Card was created earlier this year to thank and reward our loyal customers. As well as taking advantage of exclusive discounts and promotions, loyalty card members are also able to receive the latest product information before anyone else. Registration for the scheme is quick, easy and free-of-charge, with application forms available from F. Ball wholesalers and on our company website.
How much do consumers care about whether a product is British-made?
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What’s the key market issue/challenge today?
From a consumer’s point of view, the main benefit of using Britishmade products is that they can be delivered quickly. Our national network of over 120 wholesalers ensures that F. Ball products are readily available throughout the UK and Ireland. Moreover, skilled management of our vehicle distribution fleet enables us to provide a next day product delivery service to distributors anywhere in mainland UK. Delivering products within the UK also helps us to minimise the impact of transportation on our environment.
Do you think customers are prepared to pay extra to protect the environment?
Sometimes, but I think it is the responsibility of manufacturers like us to lead the way by building environmental protection into our business as standard, not as an added extra. At F. Ball, we are committed to implementing policies and processes that reduce the environmental impact of all aspects of our business, including efficient use of resources, raw materials and energy, as well as reducing our waste and carbon emissions.This commitment has culminated in our manufacturing headquarters, being awarded ISO 14001 certification this year. All manufacturers should strive to reach the ISO 14001 environmental standard, where continuous improvement in environmental protection is built in to the psyche of the business.
If you could ask installers/fitters to change one thing, what would it be?
Please continue to improve your knowledge of new trends, techniques, and take advantage of training opportunities to refresh and enhance your skills.
How important is a national trade show to your business? It is vital for the trade to continue to exhibit its products. Harrogate in September is the natural home for the flooring trade and long may it continue.
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Stand out from the crowd and have a say in the future of your industry
www.nicfltd.org.uk
The NICF covers all types of flooring including carpet, laminate, luxury vinyl tile, timber and sheet vinyl fitting, and are the driving force behind raising standards of floor covering installation. By supporting the NICF and becoming an active member you can have a voice in the future of your chosen industry along with all the other benefits you see listed below:
• Enhance your company image • Free listing on the NICF website and broaden your opportunities for work • Free business support helpline with Croner Consulting • Technical advice line • Great discounts on FITA training courses • Discounts on quality workwear and tools • Keep up to date with industry news with Free subscriptions to Stocklists and the Contract Flooring Journal • Free newsletter
NICF 4c St. Mary’s Place, The Lace Market, Nottingham NG1 1PH Tel: 0115 958 3077 Fax: 0115 941 2238 Email: info@nicfltd.org.uk
Sharpen up your fitting skills with fita Are you working in the flooring industry but need further skills to widen your client base? Or perhaps you are a new beginner in flooring and need training to go one step further? If so, then why not contact FITA, the Flooring Industry Training Association. Co-founded by the Contract Flooring Association (CFA) and the National Institute of Carpet and Floorlayers (NICF), FITA has courses to suit not only real beginners just getting started in the industry but upskilling courses aimed towards seasoned professionals too!
BOO K EA RLY TO
AVO ID D ISAP POIN TME NT
FITA has a fully equipped training centre at Loughborough in Leicestershire. Our wide range of courses are presented by experienced instructors with specialist knowledge of the flooring industry. All course content can be used as evidence towards an NVQ in Floorcoverings.
Visit www.fita.co.uk for details of all FITA training courses available along with our booking form which is available for download. CALL TODAY FOR MORE INFORMATION ON:
0115 950 6836 or visit www.fita.co.uk Fita Training Centre Loughborough Unit 10, Windmill Road Loughborough Leicestershire LE11 1RA.
FITA - kindly sponsored by
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Flower on Flooring News Designed for life
A growing number of flooring manufacturers are recognising the potential benefits achievable through the use of the creative process to create products that stand apart from the competition, protecting margins for suppliers and retailers alike. By offering product that is not available elsewhere, both are provided with the means to move away from price comparison and make much needed profit to reinvest in their businesses.
An example of the above is the recently-introduced Tonal Trends range from modular flooring supplier FLOR by heuga.The range of loop pile carpet tiles was designed by textile colour consultant Cenk of Cenkstudio and consists of 21 new colours, each of which falls within eight nature-inspired chromatic groupings, including earthenware, woodcarving, foliage and graphite. 'We were inspired by natural elements such as stone, minerals and smoked wood, by the spectrum of colours found in foliage throughout the seasons and by the interplay of colours found in architecture: stone, steel, glass and brick,' said Cenk. 'For Tonal Trends, we used colours that give a depth and intensity to the materials without appearing saturated.We chose warm neutrals which work very well in combination with shaded greys and deeper aubergine, purple and green colours.'
These groupings form the basis of trends within interiors and design more generally, for example in the latest wallcovering, furnishing and fabric designs from the leading designers and manufacturers.The Tonal Trends palette is designed to connect and flow with the other elements that make up a room, ensuring that however adventurous customers choose to be with their carpet design, a harmonious aesthetic will be achieved throughout the scheme.
Brintons is another manufacturer with a reputation for delivering design-led product to the market, in this case for over 200 years. The company has worked with well known designers, in addition to its own highly skilled creative team, on both brand advertising and products and states that it is important to find a synergy when selecting whom to work with.
'The Llewelyn-Bowen Collection was developed because there was a real desire by Brintons and Laurence to promote patterned carpet through great design that creates stylish interiors which are accessible to everyone,' said a spokesperson. 'The resulting Llewelyn-Bowen collection by Brintons looks at the home as a stylish interior. Each item is influenced by some of Laurence’s favourite art movements.' 'This collection takes the very best design elements of history and gives them a contemporary twist.Whatever your personal style, you will find a design that both complements and accentuates your living space,' said Llewelyn-Bowen. Another example of successful collaboration is that of Brockway Carpets and Joanna Ramsden of Wools of New Zealand.This resulted in the launch of the company's Vogue collection last year, consisting of striped and plain carpets in four colour palettes and feature shades specified by Ramsden's forecasts for 2009. Brockway states that the colour palette demonstrates how different colours and designs can work together and has helped to broaden its appeal to a more design savvy audience.
Having its own on-site manufacturing means that it can afford to experiment with new ranges and test ideas relatively cost-effectively, says the company.The success of its Vogue collection is reported to have provided Brockway's team with a number of ideas to develop in the future.
Brintons BT Manior
Brockway’s Vogue Fusion Palette
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“The Llewelyn-Bowen Collection was developed because there was a real desire by Brintons and Laurence to promote patterned carpet through great design that creates stylish interiors which are accessible to everyone”
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News by Dennis Flower Ulf Moritz by Vorwerk Delano
“The skill of the designer is to take all of these influences in colour, design and textures to create a product that is commercially acceptable but different enough to move forward.” 'The new Durham Cathedral collection shows us revisiting pattern and it took around 18 months for us to be fully satisfied that we had it right. I am convinced that this is the way carpet trends are heading. Although this collection is quite a muted tone on tone nod to pattern, it shows that people are not afraid of pattern any more and particularly the younger end of the market are looking at this for their homes.'
Vorwerk chose to work with celebrated designer Ulf Moritz due to his profound knowledge of textiles proven by his many internationally successful creations.The result, described by Moritz as 'A prêt-àporter collection with a touch of Ulf Moritz couture', saw a collection of numerous loop structures, top-twisted threads in a frizzed look, fine pearl structures and pointedly large-nubbed surfaces and a voluminous shaggy look delivering an international perspective on interiors.
Colours range from violet to red, cobalt-green to blue, or gentler shades like honey, chocolate and camel.The company has established a strict vetting procedure before retailers can become Ulf Moritz by Vorwerk stockists.There is now an exclusive club of just 500 retailers worldwide which have qualified as members. Paul Hardiman is product development and design manager for Victoria Carpets and told Stocklists magazine: 'The influence of other elements used to create an interior is important, so I try and keep abreast of the trends that are moving in these areas.' By using the Internet and attending trade shows, he is able to react to emerging trends and states that the company also produces ranges that are different in colour, texture and design that may influence others. 'These are achieved by keeping one eye on what's happening in the market place and one on the future trends.The skill of the designer is to take all of these influences in colour, design and textures to create a product that is commercially acceptable but different enough to move forward.This is the fine line the designer treads!'
Contemporary Life is another fashion concious designer label in flooring and its work with Wools of New Zealand designer Joanna Ramsden has the latest Urban Life collection with a striking colour pallette including the trend-setting Fashionistas range which is updated twice a year for true trend tracking.
Most laid back among the designer set, perhaps, is the reknowned Jeff Banks for whom Joanna Ramsden rug designing is something of an obsessive hobby.The beneficiary of his prolific output is Asiatic Carpets and their original and colourful range bear testament to his talent.
Jeff Banks Flor by heuga’s Tonal Trends by Cenk
Whitestone Weavers has also found that the key to a successful portfolio of carpet collections is keeping an eye on current trends, trialling new designs and colour, but by additionally ensuring time is allowed for this. Phil Hartley, the company’s sales director, said: 'Patience is the key when working on new product. Many companies can be time pressured whereas we would rather be entirely happy that the product is right before launching. Maintaining a broad view of the interiors industry is also imperative to keep your designs current.
from The Stocklists
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UNDER RUGS
SITUATION VACANT
flooring.uk.com ltd Laminate accessories - ie Scotia from 65p for 2.4m list
RUG ANTI-SLIPS Allstop and Allstop Plus, RUGSTOP and anti slip rubber underlays and felts in rolls or cut lengths, unbeatable service FREEPHONE: 0800 035 6677 Fax: 0870 751 1182 22-24 Hart Street, Southport PR8 6BT serving the trade for 54 years
FOXISuper Plus The Rug Tamer! Keeps Rugs In Their Place COMBINATION UNDERLAYS NEEDLEFELT UNDERLAYS EGALSOFT STICKDOWN UNDERLAY For orders and further information, please ring P&R Ratcliffe (Underlays) Ltd. Burnley, Lancashire BB10 3BH Tel: 01282 421026, Fax: 01282 412321 FOR SALE
Sales Representative (Business Development)
As a leading foam carpet underlay and accessories manufacturer, Gripperland is supplying millions of rolls of carpet underlay for the worldwide market, now we would like you to join our busy team. The right candidate will be experienced and knowledgeable in the carpet underlay industry and be self-motivated - and ideally have a reliable customer network in the carpet underlay industry. You should be able to work at home as well as conduct field sales. A good commission scheme is available for the right candidate. Please send your CV to hr@underlayplus.com FOR SALE
business for sale Due to retirement the chance to purchase a profitable carpet business: situated near Port Talbot on the M4 corridor, excellent location with parking spaces. Freehold property with rentable flat above shop.
Dyne Carpet Tile Company Ltd
Enquiries in the first instance to JIF, P.O. Box 156, Port Talbot SA13 9DR
200,000 tiles available from stock 8 current stock lines Clearance lines less than half price
ATTENTION CARPET SUPPLIERS
Unit 16 Kansas Avenue, Salford M50 2GL
DAVID ALMOND LTD.
Tel: 0161 877 8877 Fax: 0161 877 5610 e-mail: ged@dynecarpettile.com FREE SAMPLES SENT 1st CLASS
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Turn those remnants into cash! New and reconditioned carpet/rug whipping, fringing and taping machines available for immediate delivery. For further details contact
davidalmondltd@btconnect.com Union Works, Bacup Road, Waterfoot, Rossendale, Lancs. BB4 7LN Tel. 01706 214817 Fax. 01706 214819
FlooringNews
Stocklists Classified
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The
SITUATIONS VACANT
CARPET CLAIMS INSPECTORS
Due to the introduction of new business and continued expansion of the country’s leading Insurance Carpet and Furniture Inspection Service the opportunity has been created to recruit additional Opportunities exist immediately NATIONWIDE Applicants must have a comprehensive knowledge of the carpet/furniture industry. Estimating/quality valuation experience and essentially the ability to communicate at all levels. In return we offer, comprehensive training, a company vehicle and excellent salary package. In the first instance applications in writing with full C.V.(including a recent passport photograph) and current remuneration to: Gordon Newton, Field Operations Director, Independent Inspections Ltd, 6 Fulwood Park, Caxton Rd, Fulwood, Preston, Lancs PR2 9NZ. E-mail: info@iigroup.co.uk
RESTORATION TECHNICIANS
Due to the introduction of new business and continued expansion of the country’s leading Insurance Carpet and Furniture Inspection Service the opportunity has been created to recruit additional Opportunities exist immediately NATIONWIDE Applicants must have knowledge of the carpet or upholstery industry. Restoration experience is an advantage but not essential, although you must have the ability to communicate at all levels. In return we offer, comprehensive training, a company vehicle and excellent salary package.
In the first instance applications in writing with full C.V.(including a recent passport photograph) and current remuneration to: Gordon Newton, Field Operations Director, Independent Inspections Ltd, 6 Fulwood Park, Caxton Rd, Fulwood, Preston, Lancs PR2 9NZ. E-mail: info@iigroup.co.uk
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We are a professional carpet underlay manufacturer, offering a wide range of foam carpet underlay at a significantly lower price to fulfil wholesale requirements.