Stocklists The
1 November 2010
with
FlooringNews
BRITAIN’S No. 1 FLOORCOVERING MAGAZINE FOR THE RETAIL AND CONTRACT MARKET
1 November 2010
The
Stocklists THE UK’S TOP FLOORING NEWS AND DATA SERVICE Page No.
Index
Contact No.
Price List date
Monthly ‘Stocklisters’ shown in BOLD ACCU-CUT.............................................................................IFC....................0800
862 0251 ...............— ...........................
ACG...........................................................................................12......................01942 AFS...........................................................................................20......................020 ASSOCIATED WEAVERS BONDWORTH
271315.................— ...........................
8805 8620 ...............April 2009 .............
NEW ................................21......................01422 431100.................— ...........................
NEW.....................................................22......................01562 745000.................1.9.2010...............
Published by Mayville Publishing Co Ltd 219 West Ella Road, West Ella, Hull HU10 7SD Tel: 01482 659396 Fax: 01482 659397 www.thestocklists.com Sales Director: Diane Martin. diane@mayvillepublishing.co.uk Publication Director: David Spragg. Founded by Roy Spragg in 1973.
FlooringNews starts on page 39
Sheep to chic Sheep walked the streets of London to celebrate Wool Week in style page 44
BRITISH WOOL .............................................................42......................01274 688 666 ...............— ........................... BROCKWAY BRONTE
CARPETS LTD. ................................23......................01562 828200.................March 2010..........
..............................................................................24......................01282 862736.................— ...........................
CARPENTER .....................................................................25......................01457 CAVALIER
COLUMBIA DRURY
DYNE.........................................................................................—......................0161 ECOVISE ...................................................................................58......................077 EDEL
Harrogate demonstrates that the flooring industry has plenty of ideas to tackle challenging times page 48
877 8877 ...............— ...........................
66 494060 ...............— ...........................
TELENZO...............................................................28......................01422 374417.................— ...........................
BALL ......................................................................................5........................01538 361633.................— ...........................
FITA ...........................................................................................58......................01159 FLOORTRAIN
506836.................— ...........................
........................................................................60,61 ................01709 780505.................— ...........................
FLOORWISE
......................................................................17......................01509 673974.................— ...........................
FURLONG
FLOORING ................................................30,31 ................01772 696787.................Nov 2010 .............
GREENDALE
CARPETS & FLOORINGS.........................45,47 ................01432 852000.................— ...........................
INTERFLOOR.........................................................................43......................01706 INTERIORS
213131 ...............— ...........................
2011 ...................................................................57......................0207 921 8498 ...............— ...........................
IVC .............................................................................................41......................0800 LITTNER
032 3900 ...............— ...........................
HAMPTON..................................................29......................0208 520 8474 ...............— ...........................
MAYFIELD
CARPETS NEW ....................................32......................01706 639 866 ...............— ..................................
MERRYFIELD
GROUP...........................................................BC ....................01422 373799.................— ...........................
MOHAWK
...........................................................................33......................01480 479830 ...............— ...........................
NICF........................................................................................62......................0115 PENTHOUSE
958 3077 ...............— ........................... 652 8811 ...............— ...........................
QA .............................................................................................—......................0151
427 6000 ...............— ...........................
RACKHAMS.......................................................................34......................020
652 8811 ...............— ...........................
CARPETS........................................................................—......................0208 922 9604 ...............— ...........................
SOLENT
WHOLESALE CARPET .............................35......................01243 774623.................Sept/Oct 2010
STAIRRODS
UK LIMITED........................................40......................01207 591176.................— ...........................
STS
FLOORING DISTRIBUTORS ........................36......................0845 341000 ...................July 2009.................
THE
ESTIMATORS ........................................................—......................0844 445 7834 ...............— ...........................
T
& E DISPLAY GROUP ...........................................IBC ...................0121 585 7600 ...............— ...........................
TRIPLE
KING ..........................................................................3,46 ..................01274 582056.................— ...........................
ULSTER .....................................................................................51......................028 WESTON
38 334433 ...............— ...........................
HAMMER NEW.........................................37......................0845 644 9090 ...............— ...........................
WOOLSAFE ORGANISATION ..............................6,7.....................01943 850817.................— ...........................
WOOLS
It’s not all about wool. Synthetic fibres are performing strongly Flower on Flooring page 64
OF NEW ZEALAND ..........................................59......................01943 603888.................— ...........................
carpets/rugs/tiles woods/laminates/smooths accessories/services/organisations fibres underlay wholesalers/distributors adhesives
Classified advertising ...........................................................................................page 66
Floorsites
68 pages of news and information this month
85319225.................Nov/Dec 2010..........
RYALUX ....................................................................................—......................0845 SAIF
Syn-ful
NEW .......................................................—......................01706 341 231 ...............— ..................................
POWNALL...............................................................................55......................0845
Creative invention
FLOORING ............................................26......................0208 443 3322 ...............— ...........................
LANE..........................................................................—......................01254 296829.................— ...........................
FLOORING SUPPLIES NEW........................27......................0845 643 5344 ...............— ...........................
DMS
F.
861141.................— ...........................
................................................................................—......................01254 268000.................— ...........................
FlooringFactsheets Pattern book page ............................................................................................4 Adhesives............................................................................................................5 Woolsafe: the carpet care guide................................................................6-7 Carpet trouble-shooter.................................................................................8-9 Carpet types ....................................................................................................10 Wool fibre page ..............................................................................................11 Buying Groups NEW FACTSHEET..............................................12-13 Underlay............................................................................................................14 Wholesaler Distribution Directory .....................................................15-17 Carpet Company Directory ..................................................................18-19 ISSN 0950-5024 © Mayville Publishing Co. Ltd. 2010 Issue: 427 Every care is taken in compiling this magazine, but the proprietors assume no responsibility in the effects arising therefrom.
Plug-in an ‘instant’ flooring industry website for just £390 set-up + £90 per year
Flooring stores don’t generally need elaborate websites – most of the time, visitors are just trying to find out your phone number, your opening hours or where they can park! Or they’re just checking you out to see how professional you look. Here’s the quick fix! Check out our dummy site at www.thestocklists.com/floorsites
The Stocklists Pattern book changes The month’s changes are brought together on one page so that pattern books can be quickly up-dated. New ranges/designs
Manufacturer
Withdrawn ranges/designs
AFS BONDWORTH BROCKWAY CARPETS OF KIDDERMINSTER CAVALIER EDEL TELENZO FELLS FURLONG LITTNER HAMPTON LTD MAYFIELD MOHAWK PENTHOUSE RACKHAMS
ANDALUSIA in NATURAL EFFECT COSMOPOLITAN in TWISTS-STRAINFREE CLASSIC TWIST in TWISTS-WOOL REVOLUTION in VINYL AUTUMN SUNSET, CHALLENGER BERBER, DELFT 4&5M, LONDON LIFE 4&5M in NATURAL EFFECT
SOLENT
STRAINSAFE TWEED in BALTA WEST COUNTRY in CORMAR
STS
AMAZONE in EDEL TELENZO
WESTON HAMMER
NATURAL LINES JACS
Wholesaler index Wholesaler
Page
Telephone
Price list date
20
0208 805 8620
July 2010
FLOORING
26
0208 443 3322
—
FLOORING SUPPPLIES
27
0845 643 5344
—
—
01977 662211
—
29
0208 520 8474
—
RACKHAMS
34
02085 319225
Oct/Nov/Dec 2010
SOLENT
35
01243 774623
Nov/Dec 2010
36
0845 341000
July 2010
AFS COLUMBIA DMS
FELLS
CARPETS
LITTNER
STS
HAMPTON
WHOLESALE CARPET CO. LTD
FLOORING DISTRIBUTORS
The new Factsheet about joining a buying group
see pages 12 and 13 4
THE STOCKLISTS November 2010
Flooring factsheet Adhesives THE ADHESIVES SELECTION CHECKLIST
ADHESIVE TYPES
The criteria to select an adhesive will cover the following points. Larger manufacturers offer detailed guides to select the correct adhesive – even indexing floor manufacturer’s products by name to ensure an accurate match:
Acrylic/resin • Ideal for plasticised PVC and most modern flooring.
Open time • How long the adhesive needs to form a tacky surface suitable for bonding. The time until the floor may be walked on should also be checked. Odour • Low odour and solvent free (low VOC) products are increasingly favoured and now have the same performance profile of older products. Coverage • How thick and how far can the adhesive be spread Application method • Different adhesives may be applied by brush, roller, trowel or spray. Strength • Including how quickly the adhesive will ‘grab’ the floor and how quickly its full strength is developed. Underfloor heating • Most modern adhesives are suitable for use with underfloor heating but this criteria must be checked where appropriate. Sub-floor • The surface the adhesive will stick to most effectively which may include concrete, sand cement screeds, levelling compounds and plywood and chipboard. While there are multi-purpose adhesives, specialist products will be better suited to certain surfaces. The porosity of the floor is a key determinant of the types of adhesive to be used and its performance during installation. Special performance • Certain adhesives are more suitable for damp, humid or high temperature environments Air quality and the environment • The old wisdom that the more it smells, the better it sticks is no longer acceptable to modern consumers and solvent-based products are increasing replaced by water-based adhesives with low or no VOCs (Volatile Organic Compounds) characteristics.
Bitumen • A tar-like material, bitumen has a high degree of moisture resistance and is used for damp-proof membranes and installing tiles, wood-blocks and mosaics. Epoxy resin • A two-part chemical curing system that is used in aggressive environments such as conservatories, wet rooms, commercial kitchens and exterior installations. Polyester resin • Typically a two-part resin adhesive used for wood floors. Polyurethane • An adhesive with rapid bonding characteristics, typically used for wood floors. Polyvinyl acetate • Typically used for close fitting joints in timber and laminate floors and panels. Also used to seal a porous sub-floor. Tackifier • An additive product designed to increase the tackiness – or the tack range – of an adhesive. Water-based adhesive • Many different types of adhesives now use water as their carrier to avoid odours and flammability issues which are common with chemical solvents.
SUB-FLOOR PREPARATION The preparation of a sound sub-floor is essential to any installation and any compromise can lead to under performance or a failure of the flooring. Some adhesive systems may seem to cope with poorer surfaces but their performance should not be relied upon to ‘cover all the cracks’, The overall approach should be to prepare the best possible surface before flooring installation to avoid problems and complaints later. The air temperature during installation should be ‘room temperature’ – with a floor temperature no lower than 10°C. The surface should be even, stable, free from cracks. Concrete, asphalt and tiled surfaces must be in excellent condition. Any contamination by old adhesive, polish, grease, oil or chemicals should be cleaned with chemical strippers. Existing floorcovering should always be removed (with the exception of firmly bonded vinyl tiles).
THE STOCKLISTS April 2010
5
Flooring factsheet Carpet care guide from WOOLSAFE Housekeeping Tips for Carpets and Rugs Entrance or walk-off mats The use of entrance mats at all outside entrances to the house is highly recommended, as they will significantly reduce the rate at which the carpet will soil. They should be of adequate size to allow street dirt to be removed from shoe soles and must be cleaned regularly themselves.
Services for Retailers Customer carpet care HELPLINE If you have trouble dealing with customer queries like “How do I get red wine stains out of my carpet?” Just give them our HELPLINE 01943 850 817 and we’ll give them the correct advice. Simple. Certified Operator Network For experienced, specialist wool carpet cleaners you can trust visit: www.woolsafe.org/find/aregistered-carpet-cleaner. WOOLSAFE Registered Inspectors Solve disputes with customers with our independent carpet complaint Investigators. Just visit: www.woolsafe.org/find/a-registered-carpetinspector and call your nearest inspector. WOOLSAFE Approved Products Have confidence in the cleaning product you recommend, use the WOOLSAFE Approved Products Directory it contains only safe and effective carpet cleaning products. For spot removers visit: www.woolsafe.org/spotremovers Carpet Care Leaflets We offer to help you develop custom carpet care literature and we also offer generic carpet care leaflets designed to be given away with each cut of carpet. Correct carpet maintenance should start from day one. Web pages and Links We offer to help you develop custom carpet care pages for your website or you can link to our website’s carpet care pages for up-to-date and accurate advice. Contact us by email, telephone or post to: The WOOLSAFE Organisation 49 Boroughgate, Otley, LS29 8NR Tel: 01943 850817 E-mail: office@woolsafe.org or visit www.woolsafe.org The WOOLSAFE Organisation – promoting quality carpet and rug care since 1991. Europe – North America - Australia
6
Regular Maintenance Regular cleaning will extend the life of a carpet and maintain its appearance. Vacuum clean regularly and thoroughly, which removes gritty dirt that can damage the fibres. Deal with spillages as soon as possible, preferably the moment they occur. Beware of products claiming to be safe on all fibres, including wool. It might be true, but if it does not have the WOOLSAFE Mark, it is not endorsed by most carpet manufacturers! Never use any detergents such as dishwashing liquids, soaps or other cleaners recommended for general household use. Although they may clean the carpet satisfactorily they will almost certainly cause problems such as rapid re-soiling, colour bleeding or other damage to the pile or backing of the carpet. Use only WOOLSAFE approved products WOOLSAFE-approved carpet care products have been independently and scientifically tested and are safe and effective for cleaning and maintaining all types of carpets and rugs.
The Green WOOLSAFE Mark identifies those products that not only are the most suitable for wool and other quality carpets, but also have the right environmental characteristics.
Periodic Cleaning When the carpet or rug reaches a stage where it could do with a really good clean, you can either do the job yourself, or you can call in a specialist carpet cleaning company. If you are considering cleaning the carpet or rug yourself make sure to use only WOOLSAFE approved products. Look for the WOOLSAFE Mark on the bottle or package. It is best to engage the services of a professional carpet & upholstery cleaning company. To get a really expert job done entrust the work to a WOOLSAFE accredited carpet cleaning company. These companies are fully trained, have been in business for a considerable length of time, are members of one or more recognised professional trade associations related to the cleaning industry and have a reputation for top quality service. And they use only WOOLSAFE-approved cleaning agents on your wool carpets and rugs!
If you have a problem with a carpet or rug that requires an independent inspector, a network of carpet complaint investigators, trained and registered by The WOOLSAFE Organisation is available throughout the UK and Ireland. WOOLSAFE Registered Inspectors have extensive experience in investigating the causes for carpet complaints based on their practical involvement with carpets and rugs over many years. They are fully qualified to investigate carpet and rug complaints on-site on behalf of carpet manufacturers, retailers, cleaning companies and carpet owners. They can carry out or commission tests where required, and will provide comprehensive reports. To contact an inspector in your area call 01943 462127, email: inspector@woolsafe.org, or visit: www.woolsafe.org / Private Householder / Registered Inspectors
WOOLSAFE The Retailer's single source solution for carpet care advice and services. THE STOCKLISTS November 2010
maintenance • cleaning • spot removal • protection • inspection
General Rules for Spot Removal
WOOLSAFE Approved Carpet Cleaning Products www.prochem.co.uk
Treatments 1.
Blot with white kitchen roll or paper tissues
2.
Vacuum clean
3.
Cold water
Home of the Legendary Cleaning Product - Carpet Power www.ozkleen.co.uk
• Soak up liquids with white kitchen roll, tissues, toilet roll or clean cloth
4.
Warm water
• Scoop up or scrape off solids
5.
• Try to identify unknown spots prior to treatment – if unsure, use solvent first
WOOLSAFE-approved carpet shampoo solution (diluted)
6.
WOOLSAFE-approved spot remover for water-based stains
7.
WOOLSAFE-approved spot remover for greasy/oily stains
• Always work from the edge of the spot inwards • BLOT, do NOT rub • Use small quantities of spot remover at a time, applied to a cloth, NOT directly to the spot; work into the spot with a small, soft brush or sponge • Take care with applying solvents to bitumen-backed carpet tiles
8.
Absorbent paper or paper tissue and hot iron
9.
Chewing gum remover (solvent or freeze type)
Life inspired cleaning innovations www.bissell.com
10. Nail varnish remover or acetone 11. White spirit or turpentine substitute 12. Surgical spirit (ethyl alcohol or ethanol)
• When using solvents always ensure there is plenty of fresh air ventilation
14. Rub gently with coarse sand paper
• Always thoroughly rinse out water-based spotters with clean water
15. WOOLSAFE-approved disinfectant or deodorizer
• Dry the spot, if possible, with a hair dryer
16. Rust remover
13. Rub with a coin
17. Carpet re-colouring kit
The Clean Carpet you Expect... the Service you Deserve www.servicemasterclean.co.uk
(Treatments used by professional carpet cleaners)
More Difficult Spots Spot or stain
Easy Spots
Try 1st Try 2nd Try 3rd
Artificially coloured drinks 3
6
Bleach
3
17
C/heating radiator fluid
5
6
Coffee
4
6
16
Spot or stain
Try 1st Try 2nd Try 3rd
Blood
5
6
Felt-tip pen
7 or 11 12
Burn/scorch marks
13
14
Furniture polish
7
Butter
7
5
Glue/adhesive (plastic base)10
11
Candle wax
8
7
6
5
Chewing gum
9
5
15
6
5 15
3
Ink (fountain)
3
Ink (ballpoint pen)
12
5
7
6
Lipstick
7
Cola
3
5
6
Milk
4
Cream
7
5
Nail varnish
10
Egg
5
6
Paint (oil)
11
Rust
16
Soot
2
Tar (asphalt)
7
Urine (fresh stain)
3
5
Urine (old stain)
6
15
7
5
Fruit juice
3
5
Gravy and sauces
5
6
Herbal tea
3
6
Metal polish
5
Mustard
5
6
Oil and grease
7
5
Paint (emulsion)
3
5
Shoe polish
7
5
Tea
3
5
THE STOCKLISTS November 2010
6
5
5
Chocolate/cocoa
Floor wax
Environmentally Aware for Superior Carpet Care www.envirodri.com
Vomit
5
6
Red wine
1
6
15
These may require repeated attempts with stronger spot removers. Some stains you may find impossible to remove completely in which case the assistance of a professional carpet cleaner is required.
Vacuum Cleaners the Choice of Cleaning Professionals www.sebo.co.uk
British Wool makes a Better Carpet... Naturally www.britishwool.org.uk
This information is provided with the support of WOOLSAFE members for the benefit of all carpet retailers and fitters.
7
Flooring factsheet Carpet trouble-shooter COLOUR MATCHING
SPROUTING
Carpets are produced in batches - known as creels - and usually each batch produces between 500m2 - 3000m2 in a single width, depending on the creel size. Whilst the recipe used by the dyer remains constant, and is followed to the letter, in each separate production the colour reproduction will vary from batch to batch. However production is matched back to the original or master sample to ensure that the colour remains ‘within a commercial tolerance’.
Occasionally an odd tuft or two can work its way to the surface and stand proud of the rest of the pile. This is probably due to one end of the tuft being longer than the other i.e. J shaped tuft instead of V shaped. Remedial action merely requires that the offending tufts be scissor trimmed level with the rest of the pile. They should never be pulled out.
This process if not an exact science and a commercial tolerance is subjective but nevertheless is usually the professional judgement of the head dyer based on his/her experience.
Shading occurs because the pile of the carpet has become crushed, flattened or brushed in a different direction to the natural lie of the pile whilst in situ. This causes light reflection at differing angles resulting in the creation of light and dark patches on the carpet. This will occur on all pile fabrics but can be more noticeable on plainer carpets because the shadows created by pile pressure will not be disguised by a heavy pattern or design.
A greater level of tolerance is required on blended colours (Heathers etc). To ensure perfect colour matching it is advisable that a single width be used in any installation requiring exact colour matching. N.B. Carpets which are laid with the pile travelling in different directions, even though they be from the same batch will appear not to match. For further information please check with the manufacturers recommendations.
SAMPLES The samples held by individual retailers may not be from the same batch as current production and therefore should be used as a guide and not an exact colour match.
SHEDDING The original carpet tile
All cut pile carpets will lose short fibre, which is created during production when spun yarn is cut for tuft formation. These fibres fall onto the surface of the pile and appear as ‘fluff’. The effect varies with yarn type and may be removed without detrimental effect upon the carpet by vacuum cleaning. This excess fibre is only a small fraction of the total fibre contained in the carpet.
PULLED LOOPS
This information is given by responsible manufacturers to help you help your customer to make an informed choice.
8
• shedding • pulled loops
Pulled loops occur only in looped pile carpet where one or more loops in the continuous pile is pulled through the primary backing of the carpet. This is usually due to some local condition, possibly some sharp object which has caught in a loop in situ and has resulted in a pull. Pulled loops are easily dealt with by trimming the offending end level with the rest of the pile.They should not be left as this could result in further loops being pulled and developing into a ladder.
SHADING
STATIC Carpets do not produce static but like other household fabrics and objects have the capacity to store it. Static is caused by the build up of static electricity upon personnel in a dry environment and is discharged when a person makes contact with an object which can conduct electricity (i.e. door handle or filing cabinets, etc). The static charges will vary in intensity depending upon the individual, air humidity and the contact materials. Static is more usually associated with synthetic materials as they do not retain moisture very well but it can and does occur with wool in very dry room conditions. Preventative measures include the introduction of moisture into the room or in situ carpet treatment.
FADING ON WOOL Carpets made from wool can and do fade in use. The degree of fade can vary depending on the colour chosen and the local conditions to which the carpet is subjected. Fading can be caused by exposure to ultra violet light which is found in daylight, but is accelerated when sunlight shines directly onto the carpet. This has the effect of lightening or “Bleaching” the colour just as exposure to sunlight will lighten human hair. Wool is after all animal hair. Protection should be given to carpets exposed to such conditions just as you would protect other furniture or fabrics. A complaint on fading would be considered justified if it failed to meet the required shade standard when tested to the British Standard BS1006 (1990).
THE STOCKLISTS November 2010
• sprouting • shading • static • fading • pile reversal • shedding • flattening • soiling
PILE REVERSAL
FLATTENING
(SEE SHADING)
Flattening will occur as a result of traffic which eventually flattens the pile particularly in the main areas of use. All pile fabrics will flatten to greater or lesser degree dependant on the amount of traffic to which it is subjected and the construction (tuft density/pile fibre/height/weight) of the product concerned.
Like shading, this occurs when the pile or nap of the carpet changes direction and thus reflects light at different angles showing the effects of shading which can become permanent. It is also described as ‘watermarking’. This can happen to every carpet construction be it Axminster, Wilton, Tufted, Hand Woven, Persian, Chinese, Indian or even Coir Matting. Like shading it can be more apparent on plain carpet because heavy patterns can disguise the effects. It can occur quite quickly after installation. A tremendous amount of research has been carried out over many years by many institutes to determine the cause of this phenomenon but none of it has proved conclusive. There is no commonly known manufacturing process which can cause or cure this phenomenon and therefore it is not a manufacturing fault. For further information please check with individual manufacturers recommendations.
INDENTATIONS When a carpet is subjected to a heavy point load, such as under the legs of furniture, it is unreasonable to expect the carpet not to indent. Usually, the longer the load is in place, the longer will be the time for the pile to recover. In the case of very heavy loads in place for a considerable time, the recovery time can be very considerable. It must be remembered that it is not only the pile of the carpet that becomes indented. the underlay will also indent and the backing of the carpet may also distort into the indentation in the underlay. Some underlay’s will recover well and some less well depending upon their composition, thickness, density etc. The use of cups below furniture legs can spread the load and the net result is a larger area of less deeply indented carpet. The ability of a carpet to recover from a heavy static load can be measured in the laboratory, using the test method described in BS 4939 and many manufacturers will have data on this aspect of carpet performance. In this test the carpet is loaded for 24 hours and the degree of recovery is measured after 1 hour and 24 hours. Since there are so many different underlay’s however, it is very rare for the recovery from a heavy static load to be evaluated on carpet and underlay. Often normal maintenance (vacuum cleaning with a rotating brush machine) will speed up recovery but in the case of serious indentations the use of an iron and damp cloth or a steam iron together with a blunt darning needle to carefully tease up the pile can be beneficial. Care must be take not to over wet the carpet, of course.
SOILING Soiling is usually the result of some local condition to which the carpet has been subjected to, or maintenance, or lack of maintenance programme. There is nothing we as manufacturers can do to prevent soiling in use. There are several types of soiling which are quite common:
Spillages - Liquids such as soft drinks, cordials or any drink which contains sugar, particularly hot drinks, is likely to leave a stain. In such instances, professional help should be sought.
Shampoo - if incorrectly applied, can leave
sticky soap residues in the fibres which can result in the soiling reappearing quite rapidly.
Dust - which is carried on draughts can soil carpets in various ways, apart from the obvious soiled edges, at gaping skirting boards for instance, dark lines appearing on surface might suggest airborne dust vacuum-drawn through poorly fitted floorboards. Sometimes the shape of floorboards can be seen quite clearly. Air borne dust sometimes shows itself as spots on the carpet, this is due to the air carried on a draught under the carpet escaping through minute holes both in the underlay and the carpet, leaving dust deposited on the pile much like a filter action. In such installations, the use of a lining paper is essential as a preventative measure. It is the responsibility of the retailer to advise the consumer when the carpet is measured of any poorly fitting doors, skirtings, or floorboards and the consumers responsibility to ensure any remedial work to seal draughts, is carried out before the carpet is fitted, if a resulting complaint is to be avoided.
INSTALLATIONS Telephone National Institute of Carpet Fitters (NICF) for further information – 0115 958 3077.
This information is given by responsible manufacturers to help you help your customer to make an informed choice.
THE STOCKLISTS November 2010
9
Flooring factsheet Carpet types TUFTED
WOVEN
With advances in manufacturing technology, 95% of all carpet produced today is tufted. It takes about an hour to make a roll of carpet that might take eight hours to weave. To make tufted carpet, hundreds of yarn-threaded needles are pushed through the primary backing fabric to form loops or tufts, which may be left as is or cut. A heavy adhesive coating is applied to hold the tufts in place and a secondary backing is usually glued on for strength and stability. A wide variety of styles and textures can then be created using various techniques.
Woven carpet may be in a tiny minority of today’s production but still produces some of the finest carpets which are used for prestigious installations. Axminster • The pile of the carpet is inserted into the backing as it is woven and cut to length, creating U-shaped tufts to give a velvety surface. The process locks in the fibre to create a carpet of high durability and performance retention as well as a luxury feel. The process allows for intricate designs and colours to be used – although modern trends mean that the traditional patterned axminster has given way to current fashion trends for plain carpets.
LOOP PILE Berber • Berber carpets look like and are named after a handmade, bulky wool carpet made by the Berber tribes of North Africa and Asia. The loops are made from thick or bulky yarns of wool, nylon, polypropylene or a blend of these fibres to give a cushioned effect underfoot. These carpets are available in an assortment of colours and may be flecked and can be either level loop or multilevel loop.
Wilton • Wilton woven carpets are produced in a similar way to axminsters – the principal difference being that a continuous fibre is woven all the way through. The carpet can be sheared to create a range of cut and loop textured effects. The result is a high quality carpet of unrivalled durability.
Level Loop • When all the loops are of the same height, a highly flexible and durable carpet is created which has a natural, casual appearance even when (commonly) it is made from synthetic fibres. The tight loop texture tends to hide marks so it’s a good blend between luxury and practicality.
Flat weave • Manufactured in the same way as wilton, flat weave is a loop pile which allows the yarn to be woven across a wider area to created a flatter, more textured effect.
Multi-level loop • The loops vary to two or sometimes three loop heights to create informal, random textures which are very forgiving for marks and stains and therefore very suitable for high traffic areas and busy family rooms.
ends blend together which then further enhances the overall finish. These carpets tend to ‘shade’ with heavy use. Footprints show easily and the colour looks different from place to place because fibres lying in different directions reflect the light differently. A luxury for occasional rooms.
CUT PILE Freize • Frieze (pronounced free-say) carpets are similar to saxony, but the yarns are more tightly twisted and should always be heat set. They have a dense, low pile surface which creates a coarse, pebbly texture. Frieze carpets are very durable and hide footprints, dust and dirt, which makes them suitable for heavy traffic areas.
CUT AND LOOP When some of the pile is cut and other left as loop, a variety of surface textures and patterns can be created (in a variety of colours). The multi-level surface is excellent for hiding footprints and stains so cut and loop is good for high traffic areas and general purpose rooms in the home.
Saxony • Saxony textures are made of twisted yarns, which should be heat set. The tips remain very distinct, rather than blending together to form a very elegant finish. Saxony textures show footprints and vacuum marks so are suitable for more occasional rooms in the home. More textured variations improve the practicality of saxonies.
Shag pile • Shag pile has varied in popularity. The pile is up to 50mm long and the texture is casual and loose but the surface flattens easily and lacks durability.
Twist • The popular twist carpet is the cut-pile standard. The yarn is tightly twisted and often heatset to retain this feature and the result is a versatile, textured finish that is ideal for plain colours.
BONDED Bonded carpets (sometimes called ‘fibre-bonded’ or ‘fusion bonded’) are created by firing fibres into an adhesive material – the fibres are not stitched into the backing in any way. The technique is principally used for commercial carpet tiles.
Velvet • Velvet textures (sometimes called ‘velour’ or ‘plush’) all have a level surface pile of approx 5mm to 10mm height, which is then sheared to give a smooth finish. With very little twist in the yarn, the
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Tip Sheared
Level Loop
Random Sheared
Multi-Level Loop
V
Saxony
Sha
Velvet/Plush
Frieze
Twist
Berber
S Shag THE STOCKLISTS November 2010
Flooring factsheet Wool fibre THE BEST CARPET WOOL Wool carpets have a historic reputation for quality because as a fibre it is known to withstand pressure and have excellent appearance retention properties. The best wool for carpet production is ‘strong’ wool and this is grown on sheep breeds found in Britain and New Zealand. Most carpets will contain both British Wool and New Zealand Wool because British Wool is more bulky and resilient and offers texture and unique heathery shades to carpet, whilst New Zealand wool is softer and whiter and particularly good for plain, lighter shaded ranges. Combining the two within a blend for carpet yarn gives manufacturers the perfect qualities for carpet. 100% wool or 80/20 – 80/10/10 wool rich Wool has yet to be matched by any man-made fibre; it has superior strength and does not need other fibres to improve its performance. However manufacturers choose to use synthetic fibres within the yarn blend for a number of reasons. These include fibre flexibility, dyeing, heat setting, stain resistance, durability and cost. These wool rich compositions offer industry standard carpets which will perform well in the home. THE BENEFITS OF WOOL CARPET Practical Strong and Resilient – Wool carpet will provide superior performance over many years as it can offer unique resilience and long lasting durability. The natural crimp of wool offers valuable ‘bounce-back’ so that pile compression is resisted and the effects of tracking and shading are reduced – maintaining good appearance over many years. Easy care – Wool is a natural fibre that has an inbuilt resistance to soiling due to its natural oils and its outer surface of microscopic scales and as a result additional anti-soil treatments are not necessary. Simply vacuuming the carpet will keep it looking good and whilst wool initially repels spills, prompt and complete blotting with white paper towels or an absorbent cloth is advised and will address many household spillages.
SAFE
DURABLE
Comfort Soft and Warm – Wool carpet adds luxurious underfoot comfort and warmth to the home and acts as an insulator improving heat retention and energy efficiency. Peace and Quiet – Wool carpet absorbs sound and cushions the home against echo and room to room noise transfer. Safety Fire Retardant – Wool is naturally fire resistant, has a slow ignition rate and tests show that it is self extinguishing within seconds. It meets many safety regulations without additional treatments and is favoured in contract locations for this reason. Fall Friendly – Carpet cushions and so provides a softer floor which protects against serious injury in falls by the very young or the elderly. Internal Environment Indoor Environment – As a natural ‘smart’ fibre with a complex physical and chemical structure, wool helps to create a balanced atmosphere in the home. It breathes and absorbs humidity in the air, releasing it when the atmosphere becomes dry and helps improve air quality by absorbing airborne toxins in indoor air. Anti–allergy – The minute scales on the fibre’s surface will hold fine dust until vacuumed which helps to reduce floating particulate in the atmosphere. Wool does not give off harmful emissions or promote the growth of bacteria and wool is not a food source for dust mites. Eco/Environmental Natural and Sustainable – Grown on sheep, which graze freely, wool is both 100% natural and fully sustainable. As shearing is a necessary part of animal husbandry this means that every year there is a fresh supply of wool available for the carpet manufacturing industry. Energy Efficient – Wool is energy efficient in the home and also in carpet production. Biodegradable – Wool fibre is biodegradable in soil and will produce nitrogen, sulphur, carbon dioxide and water which are all plant nutrients. Environmentally Assessed – Wool is an environmentally responsible fibre that has been measured in terms of its ecological impact. A Life Cycle Analysis study carried out by Leeds University to ISO 14040 standard for British Wool concludes that it compares favourably when measured against man-made fibres.
EASY-CARE
COMFORT
British Wool The Planet Friendly Fibre for Carpet aboutwool.com THE STOCKLISTS November 2010
11
Flooring factsheet Buying Groups Why join? www.flooringone.co.uk Contact: Glenn Harding Tel: 0121 683 1426 glenn.harding@flooringone.co.uk
www.greendalecarpets.co.uk Contact: Rob Harding Tel: 01432 852000 Fax: 01432 852005 rharding@greendalecarpets.co.uk
Buying groups have been a highly successful feature of the floor retailing scene in the last decade or so, giving independents the extra edge they need to compete effectively with the retail park chains. More than 1000 retailers are now members of one of the several buying groups which operate in our sector and the numbers are slowly, but steadily growing. While the benefits of bulk buying power are self-evident, the resistance to the buying group concept among nonmembers appears to be centred on fears of surrendering some control to a committee – and most particularly compromising long-established relationships and negotiated terms with current suppliers. The bottom line is the bottom line. A retailer selling across a broad range of products is likely to improve margins within a buying group – but you don’t need a leap of faith to join up. Ask the buying groups for answers...
Metro Group www.carpet1st.co.uk Contact: David Kipping Tel: 01204 393539 dek@carpet1st.co.uk
www.smg-group.co.uk Contact: David Lewis Tel: 0118 932 3832 info@smg-group.co.uk
Pick the right one How to decide whether to join a buying group – and which…
• Evaluate all buying groups as they all work differently • Talk to the main marketing contact and/or a member of the committee
• Get a list of members and call up two or three for a ‘real-world’ view
Associated Carpet Group www.smartercarpets.co.uk Contact: Richard Moore Tel: 01942 271315 rjmoore65@googlemail.com moore@smartercarpets.com
• Establish your territorial exclusivity – where’s the next nearest member of each buying group
• Ensure you understand the financial arrangements, any fees that would relate to your membership, how the bills are paid and whether your fees are refundable if it doesn’t work out. Ask the buying group for a consultation to estimate your potential savings
• Review all the extra benefits and services to see what you would actually use
www.beautifulflooring.co.uk Contact: Paul Phillips Tel: 01892 549050 paul@atbrm.com
12
•
Check out the product ranges offered including the own-label options and the UK/European mix
• Ensure you understand any rules that may limit your
Key benefits Increase margins • Group purchases to get beneficial rates • Rebates • Exclusive higher-margin products • Special promotions One of the key reasons to join a buying group is to benefit from the discounts they negotiate as a bulk buyer from manufacturers. The way discounts and rebates are passed on to members varies between groups so make sure it’s absolutely clear how this will be done. You’ll need to work out how this compares with discounts you have already negotiated locally with preferred suppliers. Increase sales • ‘Best of both worlds’ proposition • Wider ranges and exclusive products • POS, displays and merchandising support Your customers will like the proposition that you are independent but with the buying power of a group – this gives them (and you) the ‘best of both worlds’ with personal service and competitive pricing. Most groups will also offer you ‘own label’ ranges and support with point-of-sale, merchandising and displays. Central stockholding may also be on offer. Access professional services • Business services • Financial services • IT and internet support • Training and workshops • Professional bodies Some buying groups offer an excellent range of other services which may be valuable to your business. Financial services include invoice factoring, credit, loans and insurance. Some of the more sophisticated groups offering marketing packages, software systems to help you run your business operations and customised websites ready to use. Relationships with professional and training organisations can also offer discounts. Network with other independents • Members-only exhibitions with preferred manufacturers • Regular meetings • Regional workshops • Supplier presentations • Helpline A lot of retailers enjoy the buying group environment of being independent but not alone out there on the High Street. Groups hold regular meetings and some have their own trade shows, regional meetings and workshops to help you develop your business. The network gives you someone to call when you need advice on, for example, an unusual installation, a technical consumer complaint, legal issue or business dilemma.
flexibility to run your business the way you want
THE STOCKLISTS November 2010
Get Your Profit Margins
'ON A ROLL'
Join the fastest growing buying group in the UK and make more profit! ACG guarantee no interference in the everyday running of your business – but the added advantage of membership means you will enjoy greater profits! We Guarantee the Best Annual Rebates
Exclusive Group Label
All we ask is for you to place your business with ACG preferred suppliers. 100% of our rebates are paid directly from suppliers to your business and NOT via ACG.
A modern in store own label called Smart Choice gives our members exclusive ranges, fantastic prices and protects profit margins.
Low Business Running Costs
Professional Marketing Support
We are not a wholesaler or a warehouse - so without the need of expensive working capital, we ensure members receive a high level of return on subscription costs.
Get your business noticed with heavily subsidised marketing support – Websites, Direct Mailers, in store Point of Sale and Advertising.
Discounts & Exciting Promotions
Over 250 retail stores nationally
We are dedicated to ensure members enjoy the best prices and seasonal promotions working in partnership with ACG preferred suppliers.
We continue to enjoy rapid growth. An average of 3 new members join every month - testament to the benefits ACG offers to independent retailers!
Get your profits 'on a roll' today! Contact Richard Moore on 07725 578773 or email: rmoore@smartercarpets.com He will be delighted to help!
Associated Carpet Group, ACG House, Redgate Road, South Lancs. Industrial Estate, Ashton in Makerfield, Wigan WN4 8DT Tel: 01942 271315 Fax: 01942 726468
www.smartercarpets.co.uk
Flooring factsheet Underlay In a tight market for margins, underlay for carpet and laminate flooring offers retailers one of the best opportunities to add value to every sale - with good profitability, trade-up potential once benefits are understood and high satisfaction levels with customers.
www.floorwise.co.uk
But 50% of carpet is still sold without new underlay! Retailers should create an assumption that new underlay is always required, the only decision is which type. It’s also a good target-setter for sales staff. Setting up in-store demonstrations so customers can walk on samples with different grades of underlay and feel the difference has shown excellent results - some manufacturers offer point-of-sale units.
www.numa-online.co.uk
Benefits
Types
Good underlay will... • Improve underfoot comfort • Increase appearance retention, reducing flattening • Absorb the pressure of foot traffic and reduce wear • Improve thermal insulation and warmth • Increase sound insulation • Smooth out sub-floor imperfections • Last the lifetime of the carpet
Sponge rubber The market’s most popular underlay is available in flat or waffle patterns in a wide range of weights for different applications. It performs well for comfort and has a durable spring retention. PU (polyurethane) foam PU foam is a relative newcomer to the market, typically made from recycled foam offcuts. The foam provides excellent comfort and performance levels with lots of thickness options - and its light weight helps handling. The product can be re-cycled again after use. Crumb rubber Flat and dense, crumb rubber is good for heavy footfall - offering maximum protection but a little less comfort (and very good over stair nosings). Laminate underlay There’s still an opportunity to sell underlay with laminate flooring, improving the acoustic performance of the floor and helping the boards float above any imperfections in the sub-surface. Combination A rubber crumb base with a felt top layer offers a good combination of protection, durability and comfort. It also allows carpet with seaming to bed into the top felt. Underfloor heating underlay Always ask if there is underfloor heating. Most manufacturers offer specialised products. Underlay and carpet with a combined tog rating up to 2.5 can be used - which means the underlay would normally have a tog rating of 1.0. Felt This traditional (but environmentally friendly) underlay is made from recycled fibres - wool, jute and synthetic - to create a firm, dense pad with excellent thermal insulation. Still a very popular choice among contractors when stretch fitting woven carpets. Pre-tackified underlay A self-adhesive single stick underlay in both needlefelt and PU. A removable system for heavy use when comfort is desired.
Poor or old underlay will... • Feel hard and unwelcoming • Reduce carpet life • Cause wrinkling and premature wear spots • Cause carpet fibres to break down more quickly • Not meet British Standards How thick? A maximum of 12mm is recommended (working with gripper will be difficult thereafter) but rooms with heavy traffic will need a thinner, denser pad. The combination of thickness and density is all important as a thick underlay with low density may not perform well. Typically, the thicker the underlay, the better quality it will need to be - 11mm is often used for luxury installations with 9mm and 7mm the common domestic thickness.
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Sponge rubber
Crumb
Combination
PU foam
www.carpenter.limited.uk
www.interfloor.com
www.interfloor.com
Specialists in pre-tacked underlays, soft fibre boards & Roberts Tools. www.estillon.co.uk
www.underlay.com
www.texfelt.co.uk
THE STOCKLISTS November 2010
Are you a Wholesaler? If you’re not listed here, please call Diane Martin on 01482 659396.
The Stocklists Wholesale Distribution Directory National Fells Carpets Goole 01977 662211 sales@fellscarpets.co.uk www.fellscarpets.co.uk
North East
John Evans Ltd Manchester 0161 368 2563 Fax: 0161 368 3039 Mobile: 07850 935301 Kellars Ltd Stockport 0161 443 0970 sales@kellars.co.uk
Lee Floorstok Ltd Carpet & Flooring Gateshead Liverpool - see Floorwise p17 Gateshead Lee Floorstok Ltd 0844 824 3121 Manchester - see Floorwise p17 gateshead@carpetandflooring.co.uk www.cfgateshead.co.uk MCA Floorwise Ltd Morecambe - see Floorwise p17
Fells Carpets Goole 01977 662211
sales@fellscarpets.co.uk www.fellscarpets.co.uk Floorwise (North East) Ltd Birtley - see Floorwise p17 Vanguard Carpets Redditch 0845 601 1189 customerservices.redditch@ carpetandflooring.co.uk www.vanguardcarpets.co.uk Wood Floor Sales Redditch 01527 511888 help.redditch@ carpetandflooring.co.uk www.woodfloorsales.com
North West Fells Carpets Goole 01977 662211 sales@fellscarpets.co.uk www.fellscarpets.co.uk D. M. Miller Ltd Manchester 0161 205 9949 dm.miller@btconnect.com www.dmmillerltd.spaces.lives.com
THE STOCKLISTS November 2010
Mytton Flooring Norwich - see Floorwise p17 Millbrook Carpets Darwen 01254 703999 millbrookcarpets@live.co.uk Supertex Furnishings Lancashire 01772 457070 sales@supertexfurnishing.co.uk www.supertexfurnishing.co.uk See page 28 for details
Midlands Carpet & Flooring Birmingham Birmingham 0121 421 9131 birmingham@ carpetandflooring.co.uk www.cfbirmingham.co.uk DMS Flooring Supplies Northampton 0845 643 5601 dmsnorthampton@ dmsflooringsupplies.co.uk See page 25 for details Floorwise D & J Ltd Southam- see Floorwise p17 J J Wholesale & Distribution Ltd Birmingham 0121 765 4994 jjwholesale@gmx.com RPS Flooring Mansfield Woodhouse - see Floorwise p17 STS Flooring Distributors Watford 08454 342000
Wood Floor Sales Redditch 01527 511888 help.redditch@ carpetandflooring.co.uk www.woodfloorsales.com Woodall Brothers Ltd Shrewsbury - see Floorwise p17
East Beds Flooring Bedford 01234 341234 sales@bedsflooring.co.uk www.bedsflooring.co.uk Faithfull Floorcovering Suffolk 01473 822341 sales@faithfulls.co.uk www.faithfulls.co.uk STS Flooring Distributors Ltd Cambridge Tel: 01954 781142 sales@stsflooring.co.uk www.stsflooring.com See page 34 for details
sales@stsflooring.co.uk
Vanguard Carpets Redditch 0845 601 1189 customerservices.redditch@ carpetandflooring.co.uk www.vanguardcarpets.co.uk Walkwell Flooring Supplies Manchester 0161 786 6800 manchester@ carpetandflooring.co.uk www.walkwell-flooring.co.uk Wood Floor Sales Redditch 01527 511888 help.redditch@ carpetandflooring.co.uk www.woodfloorsales.com
www.stsflooring.com see page 34 for details
Supertex Furnishings Leyland Tel: 01772 457070 sales@supertexfurnishing.co.uk www.supertexfurnishing.co.uk Vanguard Carpets Redditch 0845 601 1189 customerservices.redditch@ carpetandflooring.co.uk www.vanguardcarpets.co.uk
Vanguard Carpets Redditch 0845 601 1189 customerservices.redditch@ carpetandflooring.co.uk www.vanguardcarpets.co.uk Wood Floor Sales Redditch 01527 511888 help.redditch@ carpetandflooring.co.uk www.woodfloorsales.com
continued overleaf....
15
Are you a Wholesaler? If you’re not listed here, please call Diane Martin on 01482 659396.
The Stocklists Wholesale Distribution Directory South East Acorn Carpet Accessories Bromley, Kent - see Floorwise p17
Faithfulls Service Centre Walthamstow 0208 498 3040 sales.walthamstow@faithfulls.co.uk
AFS Middlesex 020 8805 8620 info@afsenfield.co.uk See page 20 for details
Faithfull Floorcovering Suffolk 01473 822341 sales@faithfulls.co.uk www.faithfulls.co.uk
Ashmount Flooring Supplies Ltd Tottenham 0208 808 2158 sales@ashmountflooring.co.uk www.ashmountflooring.co.uk
Kent Flooring Supplies Ltd Chatham 01634 668668 sales@kentflooring.co.uk www.kentflooring.co.uk
Beds Flooring Bedford 01234 341234 sales@bedsflooring.co.uk www.bedsflooring.co.uk Belvedere Carpets London 020 8800 0740 sales@belvederecarpets.co.uk www.belvederecarpets.co.uk Carpet & Flooring London Camberley 01276 672100 camberley@carpetandflooring.co.uk www.cflondon.co.uk Columbia Flooring Middlesex 020 8443 3322 sales@columbiaflooring.co.uk www.columbiaflooring.co.uk See page 24 for details
Littner Hampton London 020 8520 8474 littnerhampton@aol.com www.littnerhamptoncarpets.co.uk Potts & Ward, Woodcocks Ltd Brighton 01273 557211 pwwflooring@fastnet.co.uk www.pwwflooring.co.uk Rackhams London 020 8531 9225 sales@rackhamsltd.co.uk www.rackhamsltd.co.uk See page 31 for details Salesmark Lancing, - see Floorwise p17
Solent Wholesale Carpet West Sussex DMS Flooring Supplies 01243 774623 Hemel Hempstead sales@solentwholesale.co.uk 0845 643 5344 www.solentwholesale.co.uk dmshemel@dmsflooringsupplies.co.uk See page 33 for details DMS Flooring Supplies Milton Keynes 0845 643 5320 dmslaser@dmsflooringsupplies.co.u Faithfulls Service Centre Kent 01322 285001
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STS Flooring Distributors Orpington/Croydon 0845 434 1000 sales@stsflooring.co.uk www.stsflooring.com see page 34 for details
Vanguard Carpets Redditch 0845 601 1189 customerservices.redditch@carpet andflooring.co.uk www.vanguardcarpets.co.uk Wessex Flooring Amesbury - see Floorwise p17
Scotland C. K. Davie Ltd Aberdeen - see Floorwise p17 C. K. Davie Ltd Dundee - see Floorwise p17 Headlam Scotland North Lanarkshire 01698 831 000 sales@headlamscotland.co.uk www.headlamscotland.co.uk
Wood Floor Sales Redditch 01527 511888 help.redditch@carpetandflooring.co.uk www.woodfloorsales.com
Neil Smith Ltd Glasgow - see Floorwise p17
South West
Wales
Carpet & Flooring Bristol Bristol 0117 966 798l bristol@carpetandflooring.co.uk www.cfbristol.co.uk
Carpet & Flooring Bristol Bristol 0117 966 798l bristol@carpetandflooring.co.uk www.cfbristol.co.uk
Fitwell Flooring Ltd Redruth - see Floorwise p17
Roma Flooring Neath - see Floorwise p17
Fitwell Flooring Ltd Newton Abott - see Floorwise p17
Vanguard Carpets Redditch 0845 601 1189 customerservices.redditch@carpet andflooring.co.uk www.vanguardcarpets.co.uk
Solent Wholesale Carpet West Sussex 01243 774623 sales@solentwholesale.co.uk www.solentwholesale.co.uk See page 33 for details STS Flooring Distributors Thame (Oxford) 01844 213555 sales@stsflooring.co.uk www.stsflooring.com see page 34 for details Vanguard Carpets Redditch 0845 601 1189 customerservices.redditch@carpet andflooring.co.uk www.vanguardcarpets.co.uk
Wood Floor Sales Redditch 01527 511888 help.redditch@carpetandflooring.co.uk www.woodfloorsales.com
Ireland Floorwise Ltd Dublin - see Floorwise p17 Floorwise Ltd N. Ireland - see Floorwise p17
Wood Floor Sales Redditch 01527 511888 help.redditch@carpetandflooring.co.uk www.woodfloorsales.com THE STOCKLISTS November 2010
floorwise National Network of Floorwise Distributors Acorn Carpet Accessories 15 Bromley, Kent Tel: 020 8462 0422 Fax: 020 8462 0927
Lee Floorstok Ltd 7 Manchester Tel: 0161 231 8080 Fax: 0161 231 8787
C. K. Davie Ltd 1 Aberdeen Tel: 01224 820077 Fax: 01224 822344
MCA Floorwise Ltd 6 Morecambe, Lancashire Tel: 01524 33517 Fax: 01524 381852
C. K. Davie Ltd 2 Dundee Tel: 01382 226533 Fax: 01382 226544
Mytton Flooring 13 Norwich, Norfolk Tel: 01603 624387 Fax: 01603 612888
Fitwell Flooring Ltd 19 Redruth, Cornwall Tel: 01209 214344 Fax: 01209 21162
Neil Smith Ltd 3 Glasgow Tel: 0141 552 1141 Fax: 0141 552 0623
Fitwell Flooring Ltd 18 Newton Abott, Devon Tel: 01626 835935 Fax: 01626 834334
Roma Flooring 14 Neath, West Glamorgan Tel: 01639 633001 Fax: 01639 646116
Floorwise D & J Ltd 12 Southam, Warks Tel: 01926 814922 Fax: 01926 817899
RPS Flooring 10 Mansfield Woodhouse, Nottinghamshire Tel: 01623 624198 Fax: 01623 620931
Floorwise (North East) Ltd 5 Birtley, County Durham Tel: 0191 410 7070 Fax: 0191 410 6116 Floorwise Ltd 9 Dublin 12, ROI Tel: 00 353 (0)1 4299455 Fax: 00 353 (0)1 4298529 Floorwise Ltd 4 Northern Ireland Tel: 028 094 34441 Lee Floorstok Ltd 8 Liverpool Tel: 0151 708 7420 Fax: 0151 708 7241
Salesmark 16 Lancing, West Sussex Tel: 01903 750522 Fax: 01903 851111 Wessex Flooring 17 Amesbury, Wiltshire Tel: 01980 625888 Fax: 01980 676969 Woodall Brothers Ltd 11 Shrewsbury, Shropshire Tel: 01743 441584 Fax: 01743 441629
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HEAD OFFICE Floorwise Group Limited, Floorwise House, 22 High Street, Kegworth, Derby DE74 2DA, UK. Tel: 0044 (0)1509 673974 Fax: 0044 (0)1509 674841
Award-Winning Flooring Accessories
GRIPPER
UNDERLAY
ADHESIVES & SCREEDS
PROFILES
www.floorwise.co.uk www.floorwise.co.uk •• www.carpetunderlays.net www.carpetunderlays.net www.signaturewoodfloors.com www.signaturewoodfloors.com •• www.siennawoodfloors.com www.siennawoodfloors.com THE STOCKLISTS November 2010
17
The Stocklists Carpet Company Directory Abingdon Flooring
01274 655694
Adam Carpets Ltd Be Tu Tw W Ww
01562 829966
Associated Weavers Tw Tu
01422 431100
Avena Carpets Ltd Tu Ww
01422 330261
Axwoven Carpets Ltd Ax Be
0121 550 5788
Axminster Carpets Ltd Ax Be Tw
+32 56 62 2211
Betap Tufting BV Tu Tw W
+31 383 861 060
BIC Carpets Be Tw W
+32 56 23 54 10
Bizspoke Custom Carpets Be Tw W
01924 488882
Blenheim Carpets Ax Be Tw W Ww
020 7823 3040
BMK
0113 380 5333
Bond Worth Ltd Ax
01562 745000
Brintons Ax Tu Tw W Ww
0800 505055
Brockway Carpets Ltd 01562 828200 www.brockway.co.uk
800 223 6186
Craigie Carpets Be
01294 558400
Creative Carpets Ltd Be Tu Tw W
0116 284 1455
Burmatex Tu
01924 262525
Creatuft Carpets Tu W
Cadogan Carpet Co W
01562 733610
Custom Carpet Company Ax Be Tu Tw W Ww
01737 830301
Dan-Floor UK W
01454 858014
Carpets of Kidderminster
Beaulieu International Group Be Pr Tu Tw +32 56 67 66 11
18
01282 862 736
+32 56783250
Balta Industries NV Tu Tw W Ww
Edel Telenzo’s Rembrandt
Be Tu Tw W office@brontecarpets.co.uk www.brontecarpets.co.uk
01297 32244
Bajong Carpets NV Tu Tw W
Tw W sales@brockway.co.uk
Bronte Carpets Ltd
Couristan Carpets Ax Tu W Ww
Ax Tu sales@carpetsofkidderminster.com www.carpetsofkidderminster.com Cavalier Carpets Ltd Ax Be Tu Tw W Ww Christy Carpets Tu Clarendon Carpets Tw Classis Carpets Tu W Ww Condor Carpets BV Tu
01299 827477
01254 268000
Mohawk’s Cherbourg Check
Drury Lane Carpets Ltd Be Tu Tw W
01254 296829
E & WE Carpets W
01562 825952
Edel Telenzo Carpets Ltd 01675 433066 0870 020 1725 +31 38 4778911
01254 296829
Tu Tw W sales@edeltelenzocarpets.co.uk www.edeltelenzocarpets.co.uk Enterprise Weaving Co Be Ww
01422 374 417
01562 745030
Fells Carpets Ww cummings@btinternet.com www.fellscarpets.co.uk Fetcham Furnishings Ltd Tw
Cormar Carpets Ltd Tu Tw W info@cormarcarpets.co.uk www.cormarcarpets.co.uk
+32 92 41 4511
019078 308777
Contemporary Life & Textiles Be Tw sales@contemporarylife.co.uk www.contemporarylife.co.uk
Domo International Be Pr Tu Tw W
+32 56 35 4444
01977 662211
020 8944 6220
01204 881 234
Brockway’s Vogue
THE STOCKLISTS November 2010
If you would like to be included in this section or upgrade your listing, please contact Diane Martin on +44 (0)1482 659396 or email diane@mayvillepublishing.co.uk
Every time you see a web or email address in The Stocklists, you can click straight to it from our online edition at www.thestocklists.com
KEY TO CODES: Be: Bespoke • Pr: Printed • Tu: Tufted • Tw: Twist • W: Wool • Ww: Woven Wilton
Fletco Taepper A/S Tu W
+45 96 60 3000
Lecaflor Ltd Ax Be Pr Tu Tw W Ww Leigh Spinners Ltd Tw Louis de Poortere W
Furlong Flooring Tw W enquiries@furlongcentral.co.uk www.furlongflooring.co.uk Gaskell Tu Tw W
01772 696 787
Gaskell Mackay Carpets Ltd Ax Tu Tw W 01642 242 423 Georgian Carpets Tu Tw W Godfrey Hirst (GB) Ltd Tu Halbmond Teppichwerke Be Pr Tu Heckmondwike FB
Joseph Hamilton & Seaton W Kingsmead Carpets Tu Tw W
0800 526696 +49 037 421 420 01924 410544
Le Tissage d'Arcade Ax Ww
01942 673232
Tapibel NV Pr Tu Tw
01623 481 221
+32 56 393 386
Tasibel NV Tw
+32 52 499600
01388 664101 01827 831 434
Mayfield Carpets W
01706 639 866
MID NL Be
+31 38 851 8700
01264 335111
The Grosvenor Wilton Co W Ww
01562 701456
The Sultana Carpet Co Ax
01299 822300
The Wilton Carpet Co Ax W Ww
0845 296 8850
Thomas Witter UK Ltd Tu Tw
0870 1128318
Timzo Tufting Industry BV Tu +31 38 385 4477
Mohawk Europe marinagooch@mohawkeurope.com www.mohawkinternational.com Mr Tomkinson Tw Ww
The Alternative Flooring Co
01480 479830 01480 471304
01827 831 450
Tisca Tiara Tu Ww Ulster Carpets Ax Be Tu Tw W Ww
+41 71 791 0111 02838 334433
Ossfloor UK
01675 433031
United Carpets & Beds Tw W Ww
Penthouse Carpets Tu Tw W
01706 341231
Victoria Carpets Tu Tw W Ww
01562 749300
01827 831400
Phoenox Textiles Pr Tu
01484 863227
Vorwerk
08700 104484
01827 831 424
Pownall Carpets Tw W
0845 6528811
Westex Carpets Tu
01274 861334
Whitestone Weavers Ltd Ax Be Tu Tw W Ww
01429 892555
0161 368 2563
Roger Vanden Berghe.NV Tu Ww
Lano NV Ax Pr Tu Tw W Ww marketing@lano.be www.lano.com
01675 433 501
01827 831430
John Lanham Watts Carpets Ax Tw Ww 01937 588511 John Evans Ltd Ax Tu Tw W
Lusotufo Tu Manx Carpets Tw W
01827 831525
Shaw Home Foundations Tu
0800 78 33 712
+32 56 65 4300
+32 56 73 57 11
Ryalux Carpets Ltd Be Tu Tw W
0845 652 8811
Sans Frontieres Ltd Be Pr Tu Tw W Ww
0844 5611977
+32 05685 4747
Wilkies Carpets Tw Woodward Grosvenor Ax Tu Tw W Ww Wool Classics Tu Ww
Bronte’s stand
01709 732 666
0113 307 9955 0800 526696 0207 349 1560 Tollgate stand
Cormar’s Berwick
THE STOCKLISTS November 2010
19
UNDERLAYS
CARPETS NATURAL/LOOPS HIGH FLYER MARRAKESH NOMAD
Tex Loop Natural 50/50 Nat Loop
SAXONY FIVE STAR STAINFREE ROMANCE SEDUCTION NOBLE SAXONY ROYAL TOUCH STAINFREE FLAIR SENSATIONAL
32oz PP Saxony 35oz PP Saxony 37oz PP Saxony 40oz Saxony 45oz Nylon Saxony 50oz PP Saxony 58oz Saxony
80/20 WOOL TWIST BELMONT TWIST WESSEX TWIST NEW ASPEN TWIST BELMONT SUPREME ARRAN TWIST HARRISON TWIST (Victoria)
80/20 40oz 80/20 40oz 80/20 40oz 80/20 50oz 80/20 50oz 80/20 60oz
PP TWIST VIVA TWIST SALT N PEPPER CABARET ELITE TWIST SHEPHERDS TWIST
PP Twist PP Twist PP Twist PP Twist PP Twist
LOOP PILE AND CORD PINCH FELT PINCH FOAM ROCKY HB ROCKY FB DIMENSIONS TITAN CORD GALA CORD FB GALA CORD HB
Needle Punch Cord Needle Punch Loop Pile Cord Loop Pile Cord Loop Pile Stripe/Wave Loop Pile Gel Back Loop Pile Cord Loop Pile Cord
AFS WOOL COLLECTION 100% WOOL LOOP WELLFIELD IMRA 100% Wool 2 Ply Yarn WELLFIELD KAMRA 100% Wool 2 Ply Yarn CORMAR STOCKED APOLLO BERWICK 40 BERWICK 50 BUCHANAN HIGHLANDER HOME COUNTIES HOME COUNTIES MALABAR NATURAL BERBER SUPER NATURAL BERBER ELITE NATURAL BERBER DELUXE NEW OAKLANDS NEW OAKLANDS NEW OAKLANDS PRIMO PLUS PRIMO ULTRA PRIMO TWEED PRIMO SAXONY
Excellon Twist 80/10/10 40 oz Twist 80/10/10 50 oz Twist 80/10/10 40 oz Twist 80/10/10 50 oz Twist 42 oz Twist 50 oz Twist 100% Natural 80/10/10 35 oz Twist 80/10/10 45 oz Twist 80/10/10 55 oz Twist 80/10/10 32 oz Twist 80/10/10 42 oz Twist 80/10/10 50 oz Twist Excellon Twist Excellon Twist Excellon Twist Excellon Saxony
CORMAR CARPETS AVEBURY LINDISFARNE TOWN AND COUNTRY
3/5 DAYS DELIVERY 100% Pure New Wool 100% Pure New Wool 80/10/10 60 oz Twist
Roll Size Full Roll EQ* Description BRANDED TOP END RUBBER SPONGE RANGE ELITE 11 m2 129lb Textured Rubber Underlay 11 m2 135lb Waffle Rubber Underlay MAJESTIC Waffle Rubber Underlay COLOURS RED 11 m2 135lb WILLOW GREEN 15 m2 90lb Waffle Rubber Underlay CRUSADER SUPREME 15 m2 100lb Waffle Rubber Underlay SUPREME LIGHT 11 m2 101lb Waffle Rubber Underlay UNBRANDED TREDAIRE SPONGE RUBBER Rubber Underlay 15 m2 95 lb AFS CLASSIC GOLD Rubber Underlay AFS SUPER GOLD 15 m2 80lb AFS STANDARD GOLD 15 m2 60lb Rubber Underlay GRAPHITE 15 m2 Light Weight PE WOOD FLOOR UNDERLAYS BOARDWALK (Timbermate) 15 m2 3.75mm ALL IN ONE 10 m2 3mm COMFORT SILVER 15 m2 2.5mm
23dB Moisture Barrier 20dB Self Adhesive Strip 18dB PE Foam + Foil
TREDAIRE PU UNDERLAYS ALPHA 15 m2 OMEGA 15 m2 BRIO 15 m2 ZEST 15 m2 SOFTWALK 15 m2 DREAMWALK 15 m2 CONTRACT 9 15 m2
Tredaire PU Tredaire PU Tredaire PU Tredaire PU Tredaire PU Tredaire PU Contract PU
8mm 10mm 8mm 10mm 9 mm 11 mm 9 mm
DURALAY CONTRACT UNDERLAYS TREADMORE 11 m2 8.0mm SYSTEM 10 11 m2 10mm DURAFIT 650 15 m2 6.5mm DURAFIT 500 15 m2 5.0mm DEFENDER 15 m2 100lb HEATFLOW CARPET 15 m2 6.0mm HEATFLOW WOOD 15 m2 2.75mm TECHNICS 5 15 m2 5.0mm
Crumb Crumb single stick under 40m2 Double stick crumb Double stick crumb Flat sponge 0.80 TOG 0.75 TOG sponge carpet 0.35 TOG sponge laminate U/L Double stick sponge
CARPENTERS PU UNDERLAYS GREENSTEP 15 m2 SUPER GREEN STEP 15 m2 RICHSTEP 15 m2 DEEPSTEP 15 m2
PU Underlay PU Underlay PU Underlay PU Underlay
8mm 10mm 9mm 11mm
CARPENTERS CONTRACT UNDERLAYS FIRMSTEP 15 m2 7mm POWERSTEP 15 m2 9mm MARINESTEP 15 m2 7mm
Contract PU Contract PU Contract PU IMO Rated
FELT UNDERLAYS FELT 28 FELT 42 KENSINGTON DELUXE
Wool/jute felt 8mm Contract wool/jute felt 11mm Felt crumb rubber
15 m2 28oz 15 m2 42oz 11 m2 74oz
AFS Unit 4 Baird Road, Enfield, Middlesex EN1 1SJ Tel: 020 8805 8620 Fax: 020 8805 6840 Email: info@afsenfield.co.uk
PLUS A VAST RANGE OF ACCESSORIES AND TOOLS FOR CARPETS AND LAMINATES Contact our sales office or your area representative for prices on any of the above ranges. We also offer a fast service on non stock items. Phone our showroom manager for prices and samples. Our latest price list is dated July 2010.
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REP DETAILS: Ashley Best Nick Hart Karl Goult
Tel: 07976 916752 Tel: 07771 967609 Tel: 07957 685428
Zac Marsh
Tel: 07828 663325
Surrey , Hampshire, South London Essex, East London North London, West London, North West London, Middlesex, Herts., Beds., and Bucks. Kent, South East London THE STOCKLISTS November 2010
01422 431100 salesuk@awe.be
Country Berber
RANGES California Dreams
Cashmere Berber
LATEST NEWS Santorini
Simply Stunning
85% Polypropylene, 15% Nylon (Polyamide). Cut Pile Twist with Action Bac.
100% Polypropylene. Cut Pile Saxony. Stainguard XL Fibre with Action Bac & Comfort Felt.
California Dreams - This 100% Polyamide luxury carved Saxony has been relaunched in 14 colours with 7 new colours. It has a 10 Year Wear Guarantee and a 7 Year Stain Warranty and is available in 4 and 5 metres. Also launching for the Autumn is Luxury Touch 100% Polyamide with a 7 Year Stainaway Warranty available in 4 & 5 metres and in 14 colours. 6 new colours have been added.
Gladiator
Solo
OUR UK SALES TEAM
Glenweave
Stainaway Harvest Heathers
Simon Bennett Tel: 07920 493754 Northants, E. Midlands, Notts Derbyshire, Sheffield
James Hendy Tel: 07967 714240 W. Midlands, S. Wales, Gloucs, Worcs, Staffs
Harvest Heathers Saxony
Stainaway Shaggy
Ian Bullimore Tel: 07966 283554 South West
Chris Roberts Tel: 07826 912334 N. Wales, Lancs. Merseyside, Isle of Man
100% Nylon (Polyamide). Cut and Loop Pile with Action Bac. Scotchgard 7 Year Warranty.
100% Polypropylene. Cut Pile Twist. Stainguard XL Fibre with Action Bac.
Country Berber
Scottsdale Twist
85% Polypropylene, 15% Nylon (Polyamide). Cut Pile Saxony, Stainguard XL Fibre with Action Bac.
Crossland Berber
100% Polypropylene, Loop Pile, Stainguard XL Fibre with Impervious waterproof Gel Backing. 60% Polypropylene, 20% Acrylic, 10% Wool, 10% Hair. Loop Pile with Action Bac.
100% Polypropylene, Saxony. Stainguard XL Fibre with Action Bac.
Luxury Touch
100% Nylon (Polyamide). Cut Pile Saxony with Action Bac. 7 Year Stainaway Warranty.
New Eton
100% Polypropylene, Saxony. Stainguard XL Fibre with Action Bac.
New Territories
100% Nylon (Polyamide). Cut and Loop Pile with Action Bac. Scotchgard 7 Year Warranty.
THE STOCKLISTS November 2010
100% Polypropylene. Cut Pile Twist. Stainguard XL Fibre with Action Bac.
100% Nylon (Polyamide). Cut Pile with Action Bac. Scotchgard 7 Year Warranty. 100% Polypropylene. Cut Pile Twist. Stainguard XL Fibre with Action Bac. 100% Polypropylene. Cut Pile Twist. Stainguard XL Fibre with Action Bac.
Stainguard Harvest Heathers
100% Polypropylene. Cut Pile Twist. Stainguard XL Fibre with Action Bac.
Tuftex Twist
80% Polypropylene, 20% Wool. Cut Pile Twist with Action Bac.
York Twist
100% Polypropylene. Cut Pile Twist. Stainguard XL Fibre with Action Bac.
Kevin Chaplin Tel: 07974 659982 E. Anglia, NE London, Essex Herts, Cambs Ramsay Chatham Tel: 07973 736123 Scotland, N. Ireland
Jody Shaw Tel: 07825 362927 Yorks, Tyneside Humberside Matthew Woodhead Tel: 07793 444089 West & Central London, Kent Surrey, Sussex
21
85% STOCKED Townshend Works, Puxton Lane, Kidderminster, Worcestershire, DY11 5DF. Sales: 01562 745000 Fax: 01562 732827 New trade price list effective 1st September 2010
Berkeley Axminster
BOND WORTH
V.I.P. CLUB Call us today for a personal service that reaches beyond your expectations...
80% Wool / 20% Nylon available 3.66m & 4.57m Range comprises 8 Designs Stocked items Delivery 14 Days from Order 4.57m wide Majestic 2-9102 End November 4.57m wide Sofiya 4-9082 Early December 3.66m wide Firenza 3-9080 Mid December
Variations Axminster 80% Wool / 20% Nylon available 3.66m Range comprises 12 Designs Stocked items Delivery 14 Days from Order No Stock Green Valencia 1-9073 End November
Precious Gems Axminster 80% Wool / 20% Nylon available 3.66m Range comprises 5 Designs - All Stock Stocked items Delivery 14 Days from Order
Wensleydale Axminster 80% Wool / 20% Nylon available 3.66m Range comprises 8 Designs - All Stock Stocked items Delivery 14 Days from Order No Stock Barley Mow 6-3532 End November
Cornell & Stanford Axminster 80% Wool / 20% Nylon available 4.00m Range comprises 5 Colourways in 2 Designs Stocked items Delivery 14 Days from Order No Stock Cornell Wild Beet 21-9301 Early November Low Stock Stanford Wild Beet 21-9300 Early November Low Stock Cornell Lawnswood 1-9301 Early November
New Afghan Axminster
• Buy one Axminster cut at your standard terms, when you place another within 8 weeks we give you an EXTRA 10% off!
• We guarantee our delivery dates. If we miss it by 7 days then you get 5% off the invoice value of the order!
• Access to the Managing Director and Sales Director 24 hours a day 7 days a week.
• Have a complaint? We guarantee to contact your customer with 24 hours.We will inspect all complaints regardless of age.
• Order 16 linear meters or more in one cut we give you roll price!
• Exclusive first access to new ranges. • Bi-Monthly News Letter. • Real Time Updates via Facebook & Twitter.
• Dedicated Sales Line. • Special Roll Offers. • ABOVE ALL ITS FREE TO JOIN! TELEPHONE 01562 745000 NOW FOR YOUR INFORMATION PACK
80% Wool / 20% Nylon available 3.66m Range comprises 5 Designs - All Stock Stocked items Delivery 14 Days from Order No Stock Sultan End December
Romanesque Berber Axminster 80% Wool / 20% Nylon available 4.00m
NEW UPDATED WEBSITE! Check out our new updated website at:
www.bondworth.co.uk
Range comprises 3 Designs - All Stock Stocked items Delivery 14 Days from Order 22
THE STOCKLISTS November 2010
PORTOBELLO – 01 CHARCOAL TOP TO BOTTOM SAVILE ROW – 81 TWEED PINSTRIPE GELATO – 12 SORBET CONCERTO – 01 CAPELLA CREAM
THE STOCKLISTS November 2010
23
Tel:01282 862736 Fax:01282 868307 Email: office@brontecarpets.co.uk Web: www.brontecarpets.co.uk
Bankfield Mill Greenfield Rd, Colne Lancs. BB8 9PD
28 years of custom made carpets 100% Wool Saxonies
All available in any colour, any width up to 12m Boulsworth Moorland Lowood Pendle Ferndene
1/8 th gauge 1/8 th gauge 1/8 th gauge 1/10 th gauge 1/8 th gauge
42 45 55 60 68
oz oz oz oz oz
Super Ferndene Patrick Emily Charlotte
1/8 th gauge 1/10 th gauge 1/10 th gauge 1/10 th gauge
78 70 85 96
oz oz oz oz
100% Wool Shag Pile
All available in any colour, any width up to 12m Haworth Thornton
1/4 gauge 1/4 gauge
58 oz 62 oz
Wycoller Withens
1/4 gauge 1/4 gauge
96 oz 120 oz
80% Wool / 20% Nylon Classic Twist Available in any colour, any width up to 12m
Standard 1400 Contract 1700
1/8 th gauge 1/10 th gauge
41 oz 50 oz
Super 2000 Deluxe 2400
1/10 th gauge 1/10 th gauge
59 oz 70 oz
Sales and bespoke enquiries: 01282 862736
any colour, any width
Sales Agents James Hall Area: Scotland. Mobile: 07787 140136, Fax: 0131 343 3353 E-mail: jameshall195@btinternet.com
24
Keith Leslie Area: Northern & Southern Ireland Mobile: 07860 873838, Fax: 02894 468005 Aldo Berettoni Area: Yorkshire/North East/Humberside Mobile: 07971 173560, Fax: 01484 666703 E-mail: aldo@berettoni.freeserve.co.uk
John Rostron Area: North West/Cumbria/North Wales Mobile: 07973 733208, Fax: 01254 876548 E-mail: johnrostron@aol.com
Ian Millward Area: East Midlands/Notts/Staffs/Lincs/Derbyshire/Cambs/ Norfolk/Suffolk Mobile: 07939 319385, Fax: 0121 430 3682 E-mail: ian.millward2@virginmedia.com
Mark Garbett Area: South West England Mobile: 07840 664757, Tel: 01752 696377 E-mail: mgarbett11@aol.com
Steve Acton Area: South East/South London Mobile: 07957 836207, Fax: 01323 872415 E-mail: actonsta@aol.com
Niall Martin Area: Central London/Oxon/Berks/Bucks/Essex Mobile: 07866 735772, Fax: 01628 541497 E-mail: niallmartin@msn.com
James Thomas Area: West Midlands (west of M1) & South Wales Mobile 07932 458032, Tel/Fax: 01656 784514 E-mail: juncture2002@aol.com
THE STOCKLISTS November 2010
For every step you take there’s a Carpenter luxury underlay In stock throughout the UK and Europe from a network of wholesale partners
Product Range ®
A general domestic underlay Density: 75kg/m3 – Roll weight: 10kg Thickness: 8mm
®
Product of the Month - GreenStep A general domestic underlay Density: 75kg/m3 – Roll weight: 12kg Thickness: 10mm
®
For Luxury use domestic areas anywhere in the home Density: 100kg/m3 – Roll weight: 14.5kg Thickness: 9mm
®
For Luxury use, domestic areas in the home Density: 100kg/m3 – Roll weight: 17kg Thickness: 11mm
®
For Heavy contract locations Recommended for stretch fit or doublestick applications Density: 145kg/m3 – Roll weight: 16kg Thickness: 7mm
Our highly popular, extremely competitively priced underlay Greenstep, is an 8mm thick, 75kg/m3 density product. It is rated for General Domestic use so it is suitable for all domestic living areas including stairs. Not only does this product add luxury and comfort to a carpet but also protects it against premature wear. GreenStep is made from recycled material and is manufactured in Glossop, Derbyshire.
®
®
Carpenter are already seeing sales results from the launch of their new look. The new brand identity has helped increase awareness and demand for their products in the marketplace. What was critical in creating this new look was to make sure there was consistency across all communications. This can now be easily identified with bright colourful adverts, packaging and literature and a bold brand saying “Carpenter Underlay”.
For more product information contact: JOHN HUGHES Northern Sales Manager 07788 924606
HELEN ROWBERRY National Sales Manager 07702 319748
SUE HOWLAND Southern Sales Manager 07795 823190
For details of your local Carpenter Wholesaler Partner Tel: +44 (0)1457 861141 Fax: +44 (0)1457 863242 Email: Glossop.sales@carpenter.com Web: www.carpenter.ltd.uk Carpenter Ltd, Dinting Lodge Industrial Estate, Glossop, Derbyshire, SK13 6LE.
THE STOCKLISTS November 2010
For luxury use, in domestic or contract areas Recommended for stretch fit or doublestick applications Density: 145kg/m3 – Roll weight: 20kg Thickness 9mm
®
For luxury use in domestic and contract areas – IMO rating Recommended for stretch fit or doublestick applications Density: 145kg/m3 – Roll weight: 16kg Thickness 7mm
®
For heavy contract locations – IMO rating Recommended for stretch fit or doublestick applications Density: 180kg/m3 – Roll weight: 17kg Thickness 6mm
®
For luxury use in contract and domestic areas Recommended for stretch fit or doublestick applications Density: 180kg/m3 – Roll weight: 26kg Thickness 9mm
All rolls are: 11 metres x 1.37 metres + 15sq metres
®
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The Leading Country Wide Carpet & Flooring Suppliers We can supply you with virtually any make of carpet and flooring at GUARANTEED maker’s list price....... Delivered direct to business premises FREE OF CHARGE. For a Speedy and Efficient Service
CALL US NOW!!! 020 8443 3322 Columbia Flooring plc
Trade Show Rooms Available • Specialist advice and terms available on contract enquiries • TRAFALGAR TRADING ESTATE JEFFREYS ROAD ENFIELD MIDDLESEX EN3 7TY
26
Tel: 0208 443 3322 Fax: 0208 805 2346 Opening Times: Monday - Friday 8.30am to 5.30pm Saturday 8.30am to 12 noon THE STOCKLISTS November 2010
ROBIN BOWS OUT – NIALL’S UP FOR THE CHALLENGE This month we say a final farewell to Robin Croughton, who has looked after our customers in Kent, Sussex and Hants admirably for many years – we wish him a very well deserved happy retirement. With Robin’s departure come a few changes to our representation in the south. Joining us is Niall Martin, who will look after Hants but also take on Berkshire, Bucks and Oxfordshire from John Constable, who in turn will now cover Kent and Sussex. Like the other members of the team we have welcomed this year, Niall brings with him a wealth of experience, having been an agent for the past 10 years and a rep and retail salesman prior to that. “I am used to working with good quality products like Edel Telenzo and this is a fantastic opportunity I’m really looking forward to.” Niall’s certainly up for a challenge – he takes part in triathlons and half marathons on a regular basis, recently raising more than £1,000 for Help for Heroes.
LET’S HEAR IT FOR WOOL! We’re delighted to be backing the Campaign for Wool, which kicked off last month with the first annual Wool Week. We are currently deciding how best we can show our support and work with stockists to promote our wool carpets – but for now, visitors to our website are greeted with the logo on our home page and can see for themselves just why wool is such a great product!
OUR STRIPES ARE IN PATTERNS
EMAILS ARE IT We’re on the offensive to update our records and contact lists and this time we’re trying to capture as many email addresses as we can. “Email has become an integral part of efficient and cost-effective communications for most businesses,” says operations manager Lesley Inman. So, if you’re reading this and you’re one of our customers – please email Lesley on l.inman@edeltelenzocarpets.co.uk
OUT WITH THE OLD
Our new Tube Collection pattern books for Bakerloo and the updated Piccadilly are now being distributed and have been very well received. Piccadilly already tops our best seller list and looks set to be joined by Bakerloo – the new colours of plum and mulberry have given the ranges a fresh injection of sale appeal.
OUR SALES TEAM Greater London as far as N. Circular on north side of Thames and as far as M25 on south side, Surrey, Middlesex, Sussex, Kent John A Constable T: 01622 685397 M: 07836 734322 Yorkshire & North Lincs John Alsop T: 01904 762471 M: 07860 572220 Lincs, Leics, Northants, Notts, Derbyshire Jim Osborne M: 07738 642934
We’re busy preparing for the installation next month of a brand new computer system throughout the company. Bigger and faster and more comprehensive it’s a major investment in a much needed update which will enable us to deliver a better service on all fronts – most of the changeover will happen in December, so, please, bear with us during the changeover!
Hampshire, Berkshire, Bucks, Oxfordshire Niall Martin M: 07866 735772 South Wales, Bristol, Gloucestershire, Wiltshire Andrew Jefferies M: 07831 457102 Devon, Cornwall, Somerset, Dorset Brendan Hart M: 07850 130221 Lancashire, Cumbria & Isle of Man John Rostron M. 07973 733208
YOUR HEAD OFFICE TEAM CONTACTS Operations Manager: Lesley Inman M: 07703 337989 E: l.inman@edeltelenzocarpets.co.uk National Sales Manager: Gary Prophet M: 07889 602234 E: g.prophet@edeltelenzocarpets.co.uk
28
East Anglia, Bedfordshire, Cambs, Essex, Herts, Norfolk, Suffolk Jonathan Hart T: 01621 817992 M: 07889 264466 West Midlands, South Wales (Wholesalers) Paul Brewer T: 0121 4277117 M: 07798 745181 Greater Manchester, Cheshire, North Wales Philip Hambleton T: 01925 740050 M: 07966 397676
North East Rebecca Gibbons M: 07970 491215 Scotland Tim Tindal T: 01436 671421 M: 07836 705620 Channel Islands, Isle of Wight John Eastlake T: 01323 896141 M: 07885 398858 Northern Ireland Gary O’Boyle M: 07831 220675
Tel: 01422 374417 or 01422 371226 Fax: 01422 377452 Email: sales@edeltelenzocarpets.co.uk Edel Telenzo Carpets, 2- 4 Southgate, Elland, West Yorkshire, HX5 0BW.
THE STOCKLISTS November 2010
Littner Hampton Limited UNIT 30 FOREST BUSINESS PARK, ARGALL AVENUE, LONDON E10 7FB Telephone: 020 8520 8474 Fax: 020 8520 4464
email: littnerhampton@aol.com
THE ARTLOOM COLLECTION COUNTRY SQUARE (MADISON)
100% wool, 4m
FLORIDA FELT BACK
100% polypropylene, 4m
LINZ BERBER
100% wool, 4m & 5m
MEMPHIS FELT BACK
100% polypropylene, 4m
NEW PARK AVENUE
100% polypropylene, 4m
PERTH BERBER
100% wool, 4m
REGATTA ACTION BACK
100% polypropylene, 4m
REGATTA GEL BACK
100% polypropylene, 4m
RUSTIC LOOP
100% wool, 4m & 5m
TAILORED BEAUTY
100% polypropylene, 4m
THE ARTLOOM DESIGNERS COLLECTION COLOURPOINT
100% wool, 4m
CONTRACT CORD
100% wool, 4m
CROFTER
100% wool, 4m & 5m
JAIPUR CORD (WOOL CORD)
100% wool, 4m & 5m
KNOSSOS
100% wool, 4m
LINEA BROADLOOM
100% wool, 4m
MIRAGE
100% wool, 4m
MONIQUE
100% wool, 4m & 5m
NATURAL INSPIRATIONS (SISAL V)
100% wool, 4m
NEW BOUCLE
100% wool, 4m
RUSTIC BASKET
100% wool, 4m & 5m
RUSTIC WEAVE
100% wool, 4m & 5m
RUSTIC TWIST
80% wool 20% nylon, 4m
SALES EXECUTIVES & AGENTS KEITH BADHAM (Birmingham, W. Midlands, Staffs, Shrops, Warwickshire, Glos, Northants)
07976 677048
PETER BALDWIN (North West England, N. Wales, Derbyshire and Yorkshire)
07973 410688
MARK BROSTER (South London, Surrey, Kent, Sussex and part Middlesex)
07766 255222
GARY FOSTER (Cambrigeshire, Bedfordshire, Bucks, Herts and Oxon)
07515 283872
GARY KENDALL (North London, part Middlesex and Essex)
07802 661944
LEE MARRINER (Hampshire, Wiltshire, Berkshire & part Buckinghamshire)
07778 238667
THE STOCKLISTS November 2010
PATTERN BOOKS AVAILABLE PLEASE CONTACT LONDON OFFICE
29
CAREFREE - the stunning new collection Contact your local representative
Best-selling products at every price point As a UK manufacturer and distributor, Furlong’s objective is simply to offer its customers the best of all worlds in terms of price, service and quality - a partnership that retailers can rely on and a comprehensive product range that consumers will respond to. Furlong’s wholly-owned manufacturing company, Regency Carpets, is one of the UK’s top three tufters with a modern plant located in Bangor, Northern Ireland. A long-term programme of substantial investment has created a major production facility for both 4m and 5m wide carpet and the new backing plant commissioned last year is now fully on line. As a result, the company can produce hundreds of thousands of square metres of carpet every week, covering all the key sectors – stain resistant polypropylene, wool twist, wool natural and many others. Being in control of its manufacturing means Furlong can control the cost base and the quality to provide a range of products that is competitive at each of the price points. Manufacturing also means they can manage stock more closely and respond to changes in demand so that the right carpet is always ready for dispatch.
Furlong’s nationwide distribution network operates across three depots – London, Preston and Newport – using a dedicated fleet to carry rolls and cut lengths to our customers usually within 24 hours. Furlong’s product development team has created a portfolio of products matched to the diverse needs of different customer groups, rooms styles and performance requirements. Regency’s stain-resistant ranges use their own ‘Carefree’ fibre which is bleach cleanable and offered with a warranty for absolute confidence. New ranges are introduced several times a year to keep the offering fresh and interesting and respond to consumer trends and colour shifts.
the aim is simply to offer customers the best of all worlds in terms of price, service and quality Furlong have paid particular attention to the presentation of their product range to consumers with market-leading point-of-sale systems incorporating the latest video technology. Furlong believes in working in partnership with their customers to provide products and services that ticks all the boxes.
Investing in quality and service
Extensive tufting expertise 30
Effective service systems
Large group stock-holding
Fast delivery fleet THE STOCKLISTS November 2010
All the products shown are available in the CAREFREE Collection Here are the people who try harder London & Home Counties JOHN AKIEN M: 07791 891024 S.W LONDON, SURREY (INS. M25) jonakien@furlongflooringltd.co.uk
GEOFF ABERNETHY M: 07970 229717 CUMBRIA, POTTERIES, CHESHIRE & FYLDE COAST geoff.abernethy@furlongflooring.co.uk
IAN COLLACOTT M: 07816 217550 MIDDLESEX, W. LONDON, BERKSHIRE iancollacott@furlongflooringltd.co.uk
ALAN CHEETHAM M: 07966 263571 GREATER MANCHESTER alan.cheetham@furlongflooring.co.uk
DARREN SPENDIFF M: 07791 890861 KENT darrenspendiff@furlongflooringltd.co.uk
BOB CHRISTIE M: 07980 786264 MERSEYSIDE, WIRRAL & N. WALES bob.christie@furlongflooring.co.uk
RAYMOND SMITH M: 07816 217565 ESSEX raymondsmith@furlongflooringltd.co.uk REG HOWSON M: 07816 217548 N, N W & E LONDON, HERTFORDSHIRE reghowson@furlongflooringltd.co.uk
South East
Seeing is believing Customers can buy with confidence when they see the Carefree cleanability in action with the new video units for your existing Regency POS systems.
KRIS KOBYLKA M: 07816 217563 E & WEST SUSSEX kriskobylka@furlongflooringltd.co.uk
REG SYKES M: 07973 403450 SOUTH YORKSHIRE reg.sykes@furlongflooring.co.uk
TONY CONWAY M: 07791 891025 BEDS, NORTHANTS, OXON & BUCKS tonyconway@furlongflooringltd.co.uk
Wales & South West
PETER FLETCHER M: 07816 217561 HAMPSHIRE, DORSET & SURREY (OUTSIDE M25) peterfletcher@furlongflooringltd.co.uk
BEN THOMAS M: 07794 048809 S./MID & W. WALES bthomas@furlongflooring.com
Midlands
JASON BRIMBLE M: 07794 041266 AVON & GLOUCESTERSHIRE jbrimble@furlongflooring.com TIM BAILEY M: 07794 048414 S.E. WALES & HEREFORDSHIRE tbailey@furlongflooring.com STEWART WAITHMAN M: 07794 048413 DEVON & CORNWALL swaithman@furlongflooring.com
MARTYN REA M: 07968 324598 LEICESTER/WARWICKSHIRE/LINCS martyn.rea@furlongflooring.co.uk
Wood Floor Specialists
Scotland
JOHN POWERS M: 07792 477312 SALES MANAGER BEDS, NORTHANTS, OXON, BUCKS, MIDDLESEX, W&S LONDON, BERKS, SURRY johnpowers@furlongflooringltd.co.uk
GEORGE WISELY M: 07967 148665 SCOTTISH SALES george.wisely@furlongflooring.co.uk COLIN RICHFORD M: 07970 163372 WEST SCOTLAND colin.richford@furlongflooring.co.uk
THE STOCKLISTS November 2010
DES BEST M: 07968 828516 NORTH EAST des.best@furlongflooring.co.uk RAY ANDREW M: 07973 719801 EAST LANCS/W.YORKS ray.andrew@furlongflooring.co.uk
MIKE SHUTT M: 07970 158594 BIRMINGHAM/ STAFFORDSHIRE, SHROPSHIRE mike.shutt@furlongflooring.co.uk
quality choice availability service price
Yorkshire & North East
PAUL LOVELL M: 07816 217549 NORFOLK, SUFFOLK & CAMBS paullovell@furlongflooringltd.co.uk
PAUL HARRIS M: 07980 786265 NOTTS & DERBYSHIRE paul.harris@furlongflooring.co.uk
The Regency range of stain-resistant carpets ticks all the boxes:
North West
ALAN CAIRNIE M: 07976 311434 EAST SCOTLAND alan.cairnie@furlongflooring.co.uk
London Sales tel: 01322 628707 fax: 01322 698733
RICHARD RICHMAN M: 07791 891044 AREA SALES MANAGER NORFOLK, SUFFOLK, CAMBS, N&E LONDON, ESSEX, KENT, SUSSEX & HERTS richardrichman@furlongflooringltd.co.uk
Preston Sales tel: 01772 696787 fax: 01772 311921
Newport Sales tel: 01633 283959 fax: 01633 275454
Email: enquiries@furlongflooring.co.uk
31
Telephone 01706 639866 www.mayfieldcarpets.co.uk “Creators of the Finest Carpets” Arrivals: Joining the team are Mark Fletcher covering N.London, Essex & Home Counties along with Nigel Woollard who will cover Dorset, Hants, Berks & Wiltshire.
MAYFIELD QUARTZ QUARTZ 30, 40 + 50oz 80% WOOL
Departures: Dave Arnold & Mike Woodward whom we wish well in their retirement.
Arcadia Style Construction Pile Fibre
GREAT CUT LENGTH PRICES STUNNING ROLL DEALS SEE YOUR REPRESENTAT IVE
Stratford Style Construction Pile Fibre Widths Pile Weights
Forester
Twist Pile Tufted 80% Wool, 10% Nylon, 10% Polyester Melt Fibre 4.00M & 5.00M 50oz per Square Yard, 1696 grams per Square M
Super Maxim Style Construction Pile Fibre Widths Pile Weights
Widths Pile Weights
Style Construction Pile Fibre Widths Pile Weights
Quartz
Chunky Berber Twist Tufted 80% Wool, 10% Nylon, 10% Polyester Melt Fibre 4.00M & 5.00M 60oz & 50oz per Square Yard, 2035 grams & 1696 grams per Square Metre
Style Construction Pile Fibre Widths Pile Weights
Natural Collection
Twist Pile Tufted 80% Wool, 10% Nylon, 10% Polyester Melt Fibre 4.00M & 5.00M 50oz & 40oz per Square Yard 1696 grams & 1356 grams per Square Metre
Style Construction Pile Fibre Widths Pile Weights
Twist Pile Tufted 80% Wool, 10% Nylon, 10% Polyester Melt Fibre 4.00M & 5.00M 50oz per Square Yard, 1696 grams per Square M
Loop Pile Tufted 100% Pure New Wool 4.00M & 5.00M 28oz per Square Yard, 950 grams per Square M
Twist Pile Tufted 80% Wool 4.00M & 5.00M 50oz, 40oz & 30oz per Square Yard, 1696 grams, 1356 grams & 1070 grams per Square Metre
Country Garden Style Construction Pile Fibre Widths Pile Weights
Twist Pile Tufted 80% Wool, 10% Nylon, 10% Polyester Melt Fibre 4.00M & 5.00M 50oz & 40oz per Square Yard, 1696 grams & 1356 grams per Square Metre
Representatives Robin Leiper (Area Manager) SOUTH EAST M: 07801 357601 Chris Twinn (Area Manager) CAMBS, ESSEX, BEDS, HERTS M: 07711 353982 Andrew Westwell (Representative) NORTH WEST M: 07974 141919 Chris Davis (Representative) W. MIDS, HEREFORD, GLOS, AVON, WORC. & SHROPSHIRE M: 07753 983714
Andrew Davys (Representative) S. YORKSHIRE, STAFFS, DERBYSHIRE, NOTTS. & LINCS M: 07801 357622 Simon Beeby (Representative) LEIC’S, NORTHANTS, OXON, WARKS, BUCKS. & BERKS M: 07775 913380 Mark Fletcher (Representative) N. LONDON, ESSEX & HOME COUNTIES M: 07801 538763
Stephen Cawley (Representative) SCOTLAND M: 07718 762236 David Bell (Representative) YORKSHIRE & N. EAST M: 07939 051608 Mike Williams SOUTH WALES M: 07919 047930 Darren Jackson DEVON, CORNWALL & SOMERSET M: 07825 171482
Nigel Woollard DORSET, HANTS, BERKS. & WILTSHIRE M: 07767 213236
AGENT: Peter Steel NORTH WALES M: 07710 443589 Liam Smith NORTHERN IRELAND M: 07719 934019
Mayfield Mayfield House, House, Stonie Stonie Heys Heys Avenue, Avenue, Rochdale, Rochdale, Lancashire. Lancashire. OL12 OL12 9XA 9XA
32
THE STOCKLISTS November 2010
“Check out my latest words of wisdom in our new Autumn price guide dated October/November/ December. Look out for an array of new products, new ideas and developments – and of course my end-of-year closing address!”
CUT & LOOP PILE
CORD & NEEDLEPUNCH
VINYL / SMOOTH FLOORING
Revival Kreta Everglades
Gala Rackcord Scorpio Supacord
Arte Della Ceramica Blackjack Casino Royale Eclipse Medley Mojo Suregrip XL Thunderball
GRAPHICS / CONTRACT GELS Arena Sapphire Scala Senator Sentinel Statesman
NATURAL EFFECT Agadir Ancona Autumn Sunset Country Treasure 4&5M Challenger Berber Craftwork Berber 4&5M Delft 4&5M Harvester Hopscotch Ivory Coast London Life 4&5M Marrakesh Natures Writing Ohio Rustic Treasure San Salvador 4&5M Town & Country Tweed Woolweave 4&5M
SAXONY / SHAG PILE Big Softie Chamonix Cleopatra Eminence Half Century New Century Nobility Splendour Supreme Elegance Tennessee
TWISTS - STAINFREE Balmoral Chislehurst Clyde Easy Heathers Easy Twist Fairfield Supreme 4&5M Heathertwist / Heathertwist Supreme Mystery Twist Pembridge Twist Portman Rhapsody Stainfree Salt ‘n’ Pepa Stainsafe Touch 4&5M Startwist/Startwist Supreme (2010 colours) 4&5M Stanford Summer Skies
CARPET TILES Capital Plus Electron Magnesium Neutron Oxygen Positron Proton Quark Titanium
TWISTS - WOOL Eden Twist 30/40/50 4&5M Iconic Twist 40/50 4&5M Paramount 30/40 4&5M Super Sixty 4&5M The Berber Twist Collection 40/50 4&5M Ultimate Textures 4&5M Ultimate Berber Twist 4&5M Ultimate Twist 40/50 4&5M Ultimate Tweed Ultimate Luxury 4&5M
VELOUR / VELVET
CALL NOW TO RECEIVE A COPY OF THE LATEST PRICE GUIDE!
Designers Dream Le Touquet 4&5M Urban Life
WILTON The Arabica & Ceylon Wilton Collection 4&5M Parallel Lines Renaissance Ultimate Wilton
We also stock Ball & Young Underlays, Accessories, Entrance Matting and offer a Special Order Service on products from virtually every flooring manufacturer in existence! 48 hour Delivery Service on all Balterio Laminate Ranges.
Stop preSS...‘It’s time for stripes! As usual rackhams is ahead of the game! Having launched our first stripe range ‘Urban Life’ way back in January 2007 we have always been the first to ‘stripe you up’! Now the opposition is falling in behind us we are staying one step ahead with the launch of Ultimate Wilton, London Life and of course parallel Lines! Call the boys below for an express sample delivery!....Stop preSS
Area Sales Executives Ian Pullinger London N, EC & E postals, Essex & Middx (within M25) 07881-502506 Simon Brenner London SE & SW postals, Kent, Surrey & Sussex 07881-502507
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Mark Euesden London W & NW postals, South Middx, Western Surrey, Berks & Bucks 07875-714269 James White Herts, Beds, Essex (west of M11) & North West Middx 07881-502508
Paul Henson Essex (Outside M25), Cambs & Suffolk 07837-295379 Antony Stapleton Sales Director 07881-502505/020-8498-2845
THE STOCKLISTS November 2010
Solent Wholesale Carpet Company Ltd CARPET, FLOORCOVERING & ACCESSORY WHOLESALE DISTRIBUTORS Telephone: 01243 774623 Fax: 01243 533636 E-mail: sales@solentwholesale.co.uk Website: www.solentwholesale.co.uk Zola Park, Barnfield Drive, Chichester, West Sussex, PO19 6UX. Oxford, Berks, Bucks, Beds, Hants, Middlesex & Herts . . . . . . . . . . . . Ian Cardrick Tel: 01235 535070, mobile 07973 406329 Sussex E & W, Surrey, South London & Kent . . . . . . . . . . . . . . . . . . . John Robson Tel: 01323 504798, mobile: 07973 898453 Hants, Wilts, Dorset, Somerset, Gloucs, & I.O.W. . . . . . . . . . . . . . . . . . . Adam Ayling Tel: 01202 683257, mobile 07973 406799 Accessary Sales and IT Specialist (All Areas) . . . . . . . . . . . . . Luke Crooks luke@solentwholesale.co.uk, mobile 07966 664379 VICTORIA Baronet Berber Stripe Castillion Celtic Heathers Crown Twist Duchess Elite Gaelic Heathers Imperial Velvet Kelso Natural Accents Natural Companions (Sisal, Chenille, Ridge) Regal Twist Rustic Jewels Tudor Twist Coll Tudor Manor LANO Bolero Campus X-treme Chiselhurst Havana Heathertwist Coll Inspiration 40/50oz Pembridge Twist - new colours Rustic Berber Rustic Sensations Scala Scala Tonals Sentinel Startwist Coll Twilight Coll Wilton Naturals Xtra Twist BALTA Berga Cobblestone Colorado Springs Desert Twist Diva Fiesta Fusion High Flyers Gala Cord-all options in stock Rustic Twist Supreme Shepherd Twist Stainsafe Comfort Stainsafe Favourite Stainsafe Olympic Super Wiltax Techno Twisty LUSOTUFO Mandaly Horizon Titan Diagonal Celtic Unique
CORMAR Apollo Berwick 40/50 Buchanan Home Counties 42/50 Malabar Oaklands 32 Oaklands 42 Oaklands 50 Primo Plus West Country BROCKWAY Amore Cavendish Craftsman Elite Cresta 40/Cresta 50 Orion/Orion Major DOMO Absolut Luxury Alpina Auvergne Merino Metropolitan Mountain Peaks Legacy Ocean Breeze Orlando Planet Playground Portofino Scorpio Traditionals Weavers Twist ITC Belgravia Check Checkmate Concerto Consul Heritage Collection Jaguar - new colours Kreta Palace Stainblock Berber Stainblock Heathers Stainblock Tweed
QUICKSTEP Solent Wholesale - now a Quickstep stockist. We now have in stock the Quickstep 700 range and can order all other ranges with a very short lead time.
TAPIBEL Cachet Melody Nevada Reeds Sysoltex Homested/Aran/Crofter Toscana BEAULIEU INTERNATIONAL Adventure Twist Arte Del Ceramic Athena Celtic Stone Vinyl Comfort Grip Vinyl Dublin Durham Twist Fashion/Gallery Grass Collection Heavy Tread I-Twist Isis/Mentu Natural Life Pronto Selections Sherwood Oak Vinyl Studio Vinyl Sonata Vinyl Sweet Homes Texalino Sup Vinyl Urban Vinyl laminates Essentials (previously Casa) Cottage - new range BAJONG Home Twist Supreme Montana Montana Twist Sahara MISCELLANEOUS IVC Expressions Fantasy Fusion Master Grip Planet Presto Victoria CAVALIER Country Collection Hamlet Parish and Village LEIGH SPINNERS Atlas Velour THOMAS WITTER Innovations C&H - Now in Stock Homestyle LVT - planks and tiles PARAGON Toccarre Carpet Tiles
We carry other products not listed above, and can also provide a swift special order service on non stock lines. Our reps and sales office would be pleased to answer all enquiries. Our last Price List is dated Nov/Dec 2010.
THE STOCKLISTS November 2010
35
DID YOU KNOW? STS Flooring Distributors Ltd stock a large range of carpets and carpet tiles via our 5 depots ORPINGTON • CROYDON • WATFORD • CAMBRIDGE • OXFORD (THAME) 08454 341000 08454 342000 01954 781142 01844 213555
NEXT DAY DELIVERY STS GOLDLINE STOCK CARPETS Abbey Twist Aston Twist Bernwood Twist Bernwood Supreme Bernwood Forest Bernwood Heather Bernwood Heather Supreme Blenheim Twist 40 Blenheim Twist 50 Cherwell Cord Chislehurst Fairfield Supreme Gladiator Supreme Harrier Felt Harrier Gel Heathdale Magnum Gel Medicare Multicare Classic New Valley Twist Orinoco Opus Twist Ravensbury Twist 32/40/50 Ruskin Twist Scala Supersava Twist BALTA STOCK CARPETS New Shepherd Twist
PRICE LIST DATE JULY 2010 LANO STOCK CARPETS Bolero Chislehurst Fairfield Supreme Havanna Heather Twist Heather Twist Supreme Pembridge Twist Rustic Berber Sapphire Scala Startwist Startwist Supreme
CARPET STOCK TILES Ascot Beckenham Cheltenham Clipper Croydon Croydon Stripe Inspiration Keston Latour Saturn Selsdon
CORMAR STOCK CARPETS Apollo Berwick 40/50 Malabar Textures Natural Berber Twist New Oaklands 32/42/50 Primo Plus Primo Tweeds Primo Ultra
STOCK UNDERLAYS Goldtred Collection Cirrus Cumulus Nimbus Silver Lining Cloud Nine Contract Cloud Nine Super Contract Durafit 500 Durafit 650 Cosi 8mm & 10mm Heatflow Collection Roma Blue Heaven Willow Green Tredaire Elite Treadmore
BEAULIEU INTERNATIONAL Bellini Super Twist Mercator EDEL TELENZO Fleur Hercules Orinoco Puma Amazone
STS Area Managers Regional Manager Rachel Sherwood 07801 762724 Sales Merchandiser Dave Lowman 07500 847758 North/East London, Berkshire, Beds, Bucks, Herts, Middlesex, Northants, Oxfordshire, Warwickshire
T.B.A. 07789 770093 Essex, Cambs, Suffolk, Norfolk
Paul Jeffery 07717 218024 E Berks, Bucks, N Surrey (retail) Oxfordshire
Paul Jones 07801 762719 Wiltshire, Gloucestershire & Bristol
Regional Manager Ian Mellor 07801 762720 Sales Area Managers Mirka Mihulcova 07500 847566 SW London, W Sussex, Berks, Hants, Surrey
Dana Baldock 07801 762725 SE London, Kent, E Sussex, Part Essex
Vicky Langley 07962 646847 SE London, Kent, E Sussex
36
THE STOCKLISTS November 2010
Weston Hammer UK 16/17 Byford Court Hadleigh IP7 6RD Tel: +44 (0)845 644 9090 Fax:+44 (0)845 644 9191 info@westonhammer.com www.weston-carpets.co.uk
We are pleased to announce the launch of two new prestige ranges along with a revamp of our highly successful STONE FIBRE COLLECTION. NATURAL LINES : a heavy wool loop pile with an ultra luxurious feel. JACS : a re-colour of this popular designer tonal range to be available in 4m and 5m wide. STONE FIBRE COLLECTION IN 5m WIDE : This very successful designer flatweave collection is being updated and is available in 4m and 5m. Tunis A heavy domestic berber loop pile in 100% Wool available in 4m and 5m widths.
Queen Tweed A fine heavy domestic berber loop pile in 100% Wool available in 4m and 5m widths.
Denver A stylish heavy domestic tonal loop pile in 100% Wool, available in 4m and 5m widths. Oklahoma A heavy domestic berber loop pile in 100% Wool available in 4m and 5m widths. Supreme Stripe A heavy domestic tonal stripe in 100% Wool loop pile. Supreme Boucle Our best selling level loop 100% Wool product available in 12 up to the minute colours in both 4m and 5m widths. Imperial Boucle A heavy domestic loop pile in 100% Wool available in 4m and 5m widths. Royal Design A unique two colour 100% Wool loop pile. Las Vegas A chunky luxurious loop pile in 100% Wool available in 4m and 5m widths. Royal Velour A luxurious velour in 80% Wool/20% Nylon in 5m wide. Sisal Boucle and Sisal Berber Natural fibre textured loop pile ranges in two styles. The Stone Fibre Collection Our unique flat woven quality in many fashion styles and colours. Orlando A chunky loop quality with a thick latex backing for a luxurious feel.
This prestigious installation at the entrance to the Chelsea Harbour Design Centre in London shows two colours from our Stone Fibre Collection . If you would like to offer your customers the very latest and best in carpet design at a very affordable price please call our Sales Team.
OUR UK SALES TEAM Mr Ron Fewery Tel: 07976 244892 London, Oxfordshire, Berkshire, Buckinghamshire. Mr Steve Acton Tel: 07957 836207 Kent, Sussex, Hampshire, Surrey, Dorset. Mrs Jac Hayman Tel: 07815 785801 Contract Sales East Anglia. Mr Gary Foster Tel: 07515 283872 East Anglia, Northamptonshire.
THE STOCKLISTS November 2010
Mr Steve Green Tel: 07590 369522 North Wales, Cumbria, Manchester, Liverpool. Mr Derek Boyd Tel: 07940 320708 Scotland. Mr Lee Palmer Tel: 07774 101640 Channel Islands. Mr Jonathan Gorman Tel: 07815 121660 Northern Ireland.
Mr Mark Garbett Tel: 07840 664757 Bristol & the West Country. Mr Steve Fletcher Tel: 07831 818989 Yorkshire, Lincolnshire, Nottinghamshire, Tyneside. Mr Keith Stevens Tel: 07710 160166 Midlands & South Wales.
Please visit our website at www.weston-carpets.co.uk for online cutting requests and more information on our products, or telephone 0845 644 9090 (local rate) to speak to one of our telephone sales team
37
Sharpen up your fitting skills with fita Are you working in the flooring industry but need further skills to widen your client base? Or perhaps you are a new beginner in flooring and need training to go one step further? If so, then why not contact FITA, the Flooring Industry Training Association. Co-founded by the Contract Flooring Association (CFA) and the National Institute of Carpet and Floorlayers (NICF), FITA has courses to suit not only real beginners just getting started in the industry but upskilling courses aimed towards seasoned professionals too!
BOO K EA RLY TO
AVO ID D ISAP POIN TME NT
FITA has a fully equipped training centre at Loughborough in Leicestershire. Our wide range of courses are presented by experienced instructors with specialist knowledge of the flooring industry. All course content can be used as evidence towards an NVQ in Floorcoverings.
Visit www.fita.co.uk for details of all FITA training courses available along with our booking form which is available for download. CALL TODAY FOR MORE INFORMATION ON:
0115 950 6836 or visit www.fita.co.uk
FITA - kindly sponsored by
Fita Training Centre Loughborough Unit 10, Windmill Road Loughborough Leicestershire LE11 1RA.
38
THE STOCKLISTS November 2010
1 November 2010
FlooringNews Beautiful botanical “Dispelling the myth that patterns produced using Axminster weaving are fussy and old fashioned” Axminster Carpets has unveiled Botanica, a beautiful 100% wool patterned carpet in three colourways that brings a delicate, yet fashionable alternative to plain carpet. The beautiful tonal floral scroll of Botanica is perfectly harmonised by Axminster Carpets’ most popular 100% pure new wool berber yarn, providing a subtle take on patterned carpet with a natural overtone. Woven in 3’, 12’ and 15’ widths and with a Heavy Domestic rating, the carpet can accommodate hallways and stairs, small and large bedrooms and living areas with minimum wastage. “Botanica has a timeless quality that makes it perfect for consumers looking for a modern take on pattern,” comments Steve Upperton, Sales Director. “As part of a new wave of carpets dispelling the myth that patterns produced using Axminster weaving are fussy and old-fashioned, Botanica brings the beauty and quality of this traditional technique to a new generation.” “Many consumers want to discover more about the origins and environmental impact of their choices,” continues Steve Upperton. “With our localised production and the use of a natural renewable resource in 100% wool, Botanica has a great story, and combined with the heritage of Axminster Carpets this makes for a proposition that is hard to resist.” T 01297 630650 www.axminstercarpets.co.uk
New look Lano “The flexibility of our manufacturing can produce a virtually limitless array of carpet qualities” Lano Carpets has restructured its residential flooring portfolio to provide retailers and consumers with a clearer identity for each of its main product groups. Now with the Easy Care Collection, Wilton Collection, Ultimo Collection, Technic collection and Lano Outdoor, the manufacturer has a defined product strategy. Birger Karlsson, UK Sales Manager, explains: “The flexibility and diversity of our manufacturing means that we can produce a virtually limitless array of carpet constructions and qualities, from superior 80/20 axminsters and heatset polypropylene wiltons to tufted polypropylene and contract nylon carpets. While this is ideal for retailers and contractors looking to offer consumers and clients a diverse portfolio, we felt that our products needed to be defined in a clear and easy-to-understand manner. “With this in mind, we have created five strong key brands under the Lano Carpets umbrella which allow both consumer and retailer to quickly identify main product differences and usages.” The Easy Care collection features many of Lano Carpets’ most famous residential qualities, such as Startwist, Fairfield, Pembridge Twist, Xtratwist and Heathertwist, and share a 100% polypropylene fibre backing with a 10-year stainless warranty. Lano Carpets’ unique four and five-metre wide wilton carpets, including ranges such as Venice, Arabica, Ceylon and Penhurst now feature in the Wilton Collection, The most luxurious carpets in Lano’s residential portfolio, including 100% wool, wool-rich and nylon creations such as Pure Indulgence, Zen, Oasis or Mayfair Velvet, remain under the Ultimo banner. Contract ranges technic and outdoor artificial grass complete the line-up. T 00800 5266 5266 www.lano.com
from The Stocklists
November 2010 39
News
Revelling in bevelling “With the introduction of a bevelled edge and extra-wide planks, realism is enhanced even further.” Moduleo Design Floors from IVC has introduced its first luxury vinyl tile collection with a bevelled edge called Spirit, a beautiful collection of wood styles for both residential and commercial locations. The super wide nine-inch Amazon design presents on-trend wood decors perfect for those looking to make a striking statement with their floor, while the seven-inch wide Shiraz design takes on traditional wood shades, ranging from light through to rich browns and reds. The Spirit collection is the first Moduleo floor with a beveled edge and has a 0.55mm wear layer so that it can stand up to use in locations as diverse as domestic hallways and retail stores. “The Spirit collection captures the beauty of wood and with the introduction of a beveled edge and the extra wide Amazon planks, realism is enhanced even further,” says Filiep Vermeulen, marketing director. “The Spirit collection is ideal for consumers looking for the very best in easy living wood-style flooring and for specifiers looking for a floor that can meet the demands of high traffic locations.” T +32 5665 3211
www.ivcgroup.com
Impact in store “Point-of-sale makes a real difference to a brand’s impact” Ideal for independent flooring retailers, Avenue’s extensive portfolio of cushion vinyl floors aims to lead the way in terms of style and performance and are backed by excellent levels of support. Exclusively available for independent flooring retailers, a striking display unit uses lifestyle imagery and the clear communication of key selling points to support the Avenue ranges on display; including Touch of Class, Natural Wood and Natural Tiles collections along with the new Expressions and Splash - Café Noir ranges. With a small footprint measuring 1120 x 700mm, the display’s attractive wooden construction will look great in-store and helps the cushioned vinyl ranges to stand out, ensuring maximum impact for Avenue’s forward thinking styles. “Point-of-sale can make a real difference to a brand’s impact within the independent retail environment,” comments Caroline Wille, Product Manager for Avenue. “With the new Avenue display we are pushing forward cushioned vinyl, making it desirable at every opportunity and turning interest into potential sales.” T 0800 032 3970
40 November 2010
www.ivcgroup.com
FlooringNews
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The British Wool column Sheep in the City – Wool Week is a winner! The carpet was green – yes green. But the day before it had been grey – just who, you ask takes the current up to the minute grey shade, so perfectly in tune with current interior trends and replaces it with green? The answer is Savile Row, which last month covered its tarmac with turf and set two flocks of sheep to stir up the usually tranquil atmosphere and entertain the genial society that usually meanders up its streets. The magnificent ‘Field Day’ event was held as the launch of Wool Week for the Campaign for Wool and it brought all kinds and ages of people to see Sheep in the City. Savile Row threw open its doors and offered all sorts of displays from archive files to the making of knee socks for hunting attire. Wool Week made TV, radio and newspapers internationally – but then sheep were literally everywhere, Selfridges had yellow sheep to match their colours on Monday, Lyle and Scott had model sheep on the Covent Garden Piazza and there were basket weave sheep laden with yarn in Libertys. But it wasn’t just London, all over the UK, there were wool activities and for one week it was a very woolly world. “I think everyone was amazed at the immense response from retailers. They backed the campaign wholeheartedly, fabulous window displays and special events in-store were all part of the effort. We had Harvey Nichols, Debenhams, John Lewis, Jigsaw, Aquascutum, Jaeger, House of Fraser all taking part and this definitely had an impact on the consumer,” Ian Hartley, Chief Executive Officer at the British Wool Marketing Board said. Certainly British Wool is seeing a surge in demand as prices feel the benefit of major promotion and full clearance at sale highlights that interest in wool is rising. “This season, the trend is very strong, the support of the magazines and the trend forecasters has helped to position it and we are already planning more promotions for the Campaign,” said Ian.
Chelsea Harbour Design Centre chooses wool The interior design world is always at the forefront of the fashion and trends for the home and designers from many countries flock to the Chelsea Harbour Design Centre on the riverside in London. Located in spectacular glass domes, minutes away from King’s Road, Chelsea, it is a haven for professional interior designers and architects as well as discerning individuals. A bright space provides the ideal environment for 85 showrooms Wool Week celebrated by and over 400 international Chelsea Harbour Design Centre. brands. At over 90,000 sq ft, it is the largest of its kind in Europe and well-established as a leading design destination. With four floors of exceptional showrooms, it is a unique shopping experience. Under one roof, it brings together a huge choice of fabrics, wall coverings, furniture, lighting, accessories, kitchen, bathroom, outdoor living, tiles and carpets of the highest calibre. It has even been described as the ‘ultimate interior source book’. “It is just brilliant that this interior design centre of excellence has put their backing behind wool and obviously the marketing trends that they can bring to the product ranges are a massive asset to the Campaign for Wool,” Bridgette Kelly at the British Wool Marketing Board said. The team at Chelsea Harbour supported the Wool Week event with enormous style and innovation, featuring a giant Cat’s Cradle made in red wool with hanging swatches pinned to the fibre. The intention was to showcase all the wool choices available within the different stores residing in the centre. They also featured sheep and a trail of hoof prints took visitors on a trail to different wool locations.
Promoting Wool with style at Chelsea Harbour.
“The benefit of this profile building is that the five years ahead have had such an energetic start – promotion is a major part of getting the consumer to choose wool. I hope that all retailers can take these ideas and find their own to help promote wool in their showrooms,” said Bridgette. Sheep in the City – Exmoor Horns on Savile Row during Wool Week
42 November 2010
FlooringNews
Campaign for Wool
Sheep to chic “We have got a fantastic fibre in wool but it has been under-used and under-sold. We need to do more with wool and Britain’s got the talent to do it with innovation and creativity. We just need to have more belief,” Wool Week has put natural fibre back in fashion according to organisers of the Campaign for Wool – the unprecedented marketing initiative which was instigated by Prince Charles. Major support from over 50 brands, 400 retail stores and thousands of carpet showrooms has given the wool industry the best opportunity it has ever had, according to Ian Hartley, CEO of the British Wool Marketing Board. “It really has had an amazing effect, it has both inspired new interest and revitalised long standing users of wool. The CfW has created a new dawn for the fibre in fashion, interiors and the built environment and shown that if we work together with our global colleagues, we can give wool the future it deserves,” Mr Hartley said. The most memorable event of Wool Week which ran from October 11 – 17th was the grassing over of Savile Row in Central London so that a flock of sheep could graze under the gaze of the world’s media in the heart of the UK’s fashion industry (see picture). The Stocklists attended a celebration at Harvey Nichols in Leeds where store designers have cleverly themed wool products with ‘wanted’ posters of the the ‘Ewesual Suspects’. At the event, top designer Erika Knight said: “This has been a spectacular week to put wool on everybody’s agenda. “We have got a fantastic fibre in wool but it has been under-used and under-sold. We need to do more with wool and Britain’s got the talent to do it with innovation and creativity. We just need to have more belief,” said Erika. The Campaign for Wool was championed by Prince Charles as a response to the dwindling fortunes of sheep farmers who had seen the value of wool fall to levels where hill farmers in particular were finding sheep shearing was no longer viable. The British Wool Marketing Board has been a major UK promoter of course for the flooring sector, working with manufacturers and the Carpet Foundation. In The Stocklists last month, 22 leading manufacturers joined our Wool Week Gallery to showcase some of the best carpet ranges available for retailer promotion during the campaign. The campaign is planned to last five years with ongoing promotion and an annual focus on a October ‘Wool Week’.
Wool campaigners grassed over Savile Row in central London to underline wool’s importance to the fashion and furnishing business. There was excellent media coverage of the event. Far right: Harvey Nichols in Leeds ran a highly creative campaign featuring the ‘ewesual suspects’ using ‘Wanted’ posters around their store to highlight different breeds. 44 November 2010
FlooringNews
from The Stocklists
November 2010 45
News
Smart Artwood “Perfect for homeowners who want a little something extra from their wood flooring” The Classic collection from Artwood represents a perfect entry point into a world of designer wood flooring. Bringing together 30 exquisite shades ranging from Milky Bar through to Dark Coco, the Classic collection is available in either an oil or lacquered finish. Encompassing pure tones and warm colours to rich hues and deep tints, the Classic collection brings wood floors with a twist. Using a natural grade engineered oak floor as the base to the hand-finished surface, the Classic collection turns the grain of the wood into a subtle feature, making it perfect for homeowners wanting a clean and minimalist look to their wood flooring. Backed by a full sampling service as with all Artwood ranges, the Classic collection can be beautifully presented through several in-store display options including a striking branded three compartment leather box holding all 30 189 x 130mm samples. Other display options include individual full-length boards, or custom display units. “We consider the Classic collection as perfect for the homeowner wanting a little something extra from their wood flooring,” comments Louay Azoo, co-founder of the family-run operation. “Of course, the spectrum of Artwood flooring covers a variety of finishes and for the more adventurous we have the Design Oil, Design Lacquer and Design Paint collections.” The Classic collection is available on either 14mm floating or 21mm structural engineered oak flooring and comes backed with a manufacturer’s warranty. T 0845 519 2726 www.artwood-floors.com
Snappy new year “This pioneering product will make a massive impact” Super-Click, a revolutionary LVT floating flooring system launched in Harrogate, has announced an exclusive distribution with Abingdon Flooring, via their ‘Distinctive’ brand. The pioneering flooring company plans to provide a new generation of flooring in response to demanding markets. Following three years of development and investment ‘Super-Click’ has signed the deal with Abingdon Flooring for distribution throughout the UK and Ireland. Super-Click is an innovative luxury vinyl tile featuring a push-to-fit click system which provides a number of benefits and according to shareholders, has the potential to sweep the globe very quickly. Super-Click MD, Stewart Proctor said: “Super-Click luxury flooring has very little downtime, meaning the system does not require any floor preparation. Other benefits include non slip material, ease of use and cost effectiveness. The pioneering product will make a massive impact and we are confident it will satisfy the toughest of critics.” The company are keen to make a mark in every country, Stewart continued: “We are already holding discussions with a number of leading flooring distributers in other countries and wish to make our mark across the globe. There are also plans to expand by manufacturing the product in a number of other countries. “We are delighted to work with such a reputable firm as Abingdon and we are now happy to confirm that Super-Click will be going out under Abingdon’s ‘Distinctive’ banner and Abingdon are already seeing positive results in sales.” T 01274 655690 www.super-click.com
46 November 2010
FlooringNews
from The Stocklists
November 2010 47
HARROGATE REVIEW part 2 Last month our review of the Harrogate Flooring Show focussed on the market and economic temperature of the flooring trade. In our second instalment, David Spragg looks at trends in the sector demonstrated at the event.
Necessity is the mother of invention
In times of tough trading, the general rule is that you either make a lot of noise or are never heard from again! Thankfully for flooring, the bunker mentality has not prevailed and companies have upped their game. As a result, it is significant that there have been fewer casualties that many had feared at this stage of the cycle. Whether battling for market share, or simply for survival, major players have not sat back to watch the recession – they have taken the fight to the enemy. And the ‘enemy’ is consumer caution. Key trends we picked out at Harrogate were: more affordability, renewed enthusiasm for polypropylene, the continuing boom in POS investment; and greater attention to branding and position.
More affordability Last year in the darkest days of the recession, some of the brightest launches were reserved for top-end products. The logic appeared to be that the middle and lower market had stopped spending but there was a top 5% who always had the cash and could be persuaded to part with it for a luxury wool product or fine wood plank.
Too much quality stock chasing too little cash was the inevitable consequence so major players have switched to Plan B – entry-level ranges. Several manufacturers have launched ranges at the ‘affordable’ end of the scale – notably including Cormar’s man-made Apollo, some attractively priced wool twists from Georgian, Asiatic’s Stellar Collection, Lano’s budget version of Startwist called Xtra Twist. “You don’t have to launch 30 ranges every time”, says Birger Karlsson. “You just have to make sure you have got it right – the right quality at the right price for the market.” Those manufacturers who like to have all the price points covered have found that the bar at the bottom end has needed to be lowered a little. Margins have not been too badly affected but the lower value of these entry-level ranges risk a dent in overall revenues.
Polypropylene is cleaning up After a buzzing Wool Week and with the UK market still wedded to it’s 80/20s, it’s interesting that polypropylene is enjoying something of a resurgence at the moment. For Abingdon, celebrating their 21st with Stainfree Twist, the benefits of the synthetic fibre are nothing new but their competition has hotted up of late. Furlong Flooring have mounted a major campaign to bring its new Carefree range to wide attention with highly innovative and creative marketing – “the timing is perfect for polypropylene,” says Neil Valentine. “There is a lot of demand at the moment for products which are easy to sell and easy for consumers to buy.” Victoria Carpets surprised some at the show with the launch of its EasiCare range. “We’re pushing very heavily into polypropylene and want more share of this market,” said Sean Lewis.
“Overall, it is fair to say that the flooring industry has risen to the challenge of this market in a much stronger way than most would have predicted – with confidence and courage!”
48 November 2010
FlooringNews
2010 Many other manufacturers are extending their offerings in a move that reflects more caution in the marketplace and a need to maintain cost competitiveness. But it should also be recognised how much fibre technology has improved the feel and performance of polypropylene considerably in the last five years or so.
Plethora of POS Sustained and substantial investment in point-of-sale displays and merchandising has been a very notable feature over the last two or three years with most of the major manufacturers re-inventing themselves in-store to secure the all-important ‘High Street real estate’ that is so essential to safeguarding their market share. The trend also underlines the increased attention that manufacturers give to independent retailers nowadays. And in a crowded store, every lectern has to earn its footprint. Abingdon, Penthouse, Kingsmead and IVC are among the latest big hitters to unveil new lecterns and wall displays while Furlong’s Regency range has pioneered video presentations on lecterns as well as wall systems. Designing, manufacturing and shipping units to retailers is costintensive so such decisions are not taken lightly – but then nor is the risk of being replaced by somebody else’s shinier stands! The important thing for retailers is to plan your store environment carefully to allow the impact of new displays to connect with consumers – without the clutter of too much store furniture.
Brand new Alongside the investment in new ranges and merchandising, it is also remarkable how many manufacturers have chosen a time of recession to re-vamp their look and feel – overhauling the whole corporate brand. Historically, the flooring sector has been very resistant to change in this area and the financial impact of re-styling merchandising, product labelling, vehicle liveries and so on makes it a courageous decision when times are tough. Impressive recent corporate identity make-overs include Axminster and Brockway but the Harrogate show saw a new shine being given to IVC, Carpenter and Victoria Carpets who have all come up with much more modern and stylish appearances to underline the confidence they have in their brands.
Smooth operators While the carpet sector finds it more challenging to come up with products that are completely new (although Mohawk’s SmartStrand fibre is a notable exception), the vinyl and wood people have been busy in the ideas laboratory. The biggest buzz at Harrogate for vinyl was around the Super-Click technology of the Mei Le Sheng Plastics company whose revolutionary interlocking system for floating floors is reported elsewhere in this magazine. In wood, Artwood are a new entrant into the market with an innovation offering top quality engineered European oak which is finished with oils, waxes, paints and metallic finishes to create a dazzling diversity of designs. Overall, it is fair to say that the flooring industry has risen to the challenge of this market in a much stronger way than most would have predicted – with confidence and courage!
Alpaca Rugs have about the softest sell of anyone in the business with a range of rugs hand stitched from the coats of the Peruvian Alpaca. The Hull-based company offers a unique and striking range of geometric and animal designs, created from the 22 colours of Alpaca hair without the need for dyes. “This is an ultra niche product which never goes out of fashion,” says David Dempster. “They are a real talking point in any store and make an excellent display.” T 01482 631072 www.alpaca-rugs.co.uk
Abingdon had an excuse to celebrate their market leading position in synthetics with the 21st anniversary of Stainfree Twist – “the original and best” says Martin Peace. The product has more than come of age with some nine million square metres of carpet under its belt – sold to some five million customers. But rather than rest of its laurels, Abingdon have introduced a multi-width service across its ranges to “give customers what they want” – and to give retailers an attractive new, wide lectern to hammer the point home. This offer extends across Stainfree, Wilton Royal and Kosset brands. Abingdon also have impressive new wall displays to offer, with modern, curvy, units - colour-coordinated by range. “This is next generation point-ofsale,” says Martin. “We’ve had a fantastic response from visitors.” T 01274 655662 www.abingdonflooring.co.uk
from The Stocklists
November 2010 49
2010
Harrogate Report
Stanley Bostitch have become a key player in UK flooring, offering fitters the professional tools to raise standards while make installations easier for hardwood, parquet, laminates and tiling. On display at Harrogate was the powerful Pneumatic Flooring Stapler which handles 38 – 50 mm staplers and two options for nailing, a pneumatic and manual machine. The hardware is backed by the Bostitch 7 - year limited warranty and is part of a comprehensive range of tools and accessories to help floor layers work accurately and efficiently. T 08701 630630 www.bostitch.co.uk
Asiatic
Asiatic Carpets are a market leader across the full range of rugs but chose an entry level product to launch at Harrogate in response to the current economic challenges. The Stellar Collection is synthetic and shows off 60 designs including flatweaves and shaggies. An interesting new feature for Asiatic are their ‘limited editions’ – an innovative programme of product releases that are sold in limited quantities on a first come, first serve basis with something new every month. “It means we will always be offering something fresh and keep right up to date with the trends,” says Jeremy Nichols, “and our reps and, therefore, the retailers always have a new story to tell.”
T 020 8800 2000 www.asiatic.co.uk
C&H just keep growing their highly successful business in top quality, mainly wood-effect vinyl floors – in fact they out-grew their new warehouse in just six months and have just moved again to a place five times bigger. Trust and service is the secret of their success says Julian Horner. “We listen to people and come up with designs that will sell. People love the products and I think there is a move towards old school family business like ours that people can rely on for value for money and great service,” he said. The superb deep-embossed Trafalgar range is a best seller with a nine-inch plank and bevelled edges and new for Harrogate was the modern Lifestyle collection with 10 new planks and 4 new tiles. T 01884 829532
Ball & Young had a busy Harrogate for their leading range of underlay products and profiles and were keen to congratulate the organisers. “The Harrogate Exhibition delivered in every way,” said Ann Shaw. “More visitors came to the stand on each day than before . “Harrogate provides a first class atmosphere in which to do business, helped by the town’s fine choice of restaurants. “The organisation of the Show was superb with quick decisions on stand build plans most appreciated by our designers/stand builders so a big thank you to everyone involved from all of us on the the Ball and Young Team!” T 01536 200502 www.underlay.com
50 November 2010
FlooringNews
2010
Harrogate Report Computers for Flooring made a major impact at Harrogate with a straight-forward system for sorting out your flooring business – just what many retailers really need to stay on top in tough times. Their ‘Carman’ computer solution is based on the 15 years of real-world experience of Chris England, who runs a chain of three retail outlets and was looking to do it better. He called in software developer Kristian Bailey and the system worked so well, they decided to let the rest of the trade in on the secret. “We have had a phenomenal response from retailers at the show,” said Chris. “They can see how they can really control their business without wasting time on the process.” Carman turns quotes into orders and then invoices, plans fittings, schedules fitters and organises suppliers in a joined-up way of working that is visual and intuitive. The system starts at £4750 but the return-on-investment is typically achieved in less than six months in efficiency gains. “A lot of people have got very excited over this,” says Kristian. “We’re looking forward to helping lots of people to work smarter and quicker.” Pictured are (left to right): Katy Gilvear, Kristian Bailey, Yvonne Bailey and Chris England.
Dickinson & Moore has become a good friend of independent retailers in the UK with a repution as a reliable supplier of gripper and underlay. Now it’s looking to build on that relationship as it diversifies into a whole new product group – carpet tiles. “Retailers recognise the brand and we have a good reputation in the trade so we thought we would diversify in a difficult market,” says Lee Parker. “We’ve got the price absolutely right.” Two new products are being offered at the outset which are unique to Dickinson & Moore – Moonlight in nine colours and T9 in eight colours. The company has said it will develop the range after a good reaction at Harrogate. Pictured left to right are Zac Marsh, Lee Parker and Jon Marsh.
T 02920 487825 www.computersforflooring.com
T 01474 353573 www.dickinson-moore.com
Easylay’s floating sub-floor system offers unique advantages to accelerating ‘difficult’ installations over poor concrete surfaces and floorboards, for example, with a clean, dry technique that allows for immediate floor-laying. The system also guarantees a warm, stable surface with excellent acoustic properties – offering a certified impact noise reduction of 23 decibels. The company’s demonstrations at Harrogate always prove popular. “It has taken time but we have good awareness of what the product can do now,” says Phil Sinclair. “Once people have used the system, they want to use it again.” T 01423 887219 www.easylaysystems.co.uk
NICF played a key role at Harrogate in demonstrations that proved especially popular as the organisation’s master fitters were put through their paces to show tips and tricks of the trade in fitting carpets, vinyl’s and solid flooring. The demonstration area provided by the organisers was exceptionally well presented with good lighting and comfortable “ring-side seating” for visitors. The NICF is a “driving force” in improving the industry’s installation knowledge and skill base and they are keen to grow their membership. Fitters who sign up get free promotion, technical support and business advice and discounts on training at the FITA – the training organisation in Loughborough which the NICF co-founded with the Contract Flooring Association (CFA). T 0115 9583077
52 November 2010
FlooringNews
2010 Mayfield Carpets have pointed out that all the fuss about Wool Week shouldn’t overlook underlay. Eco-Felt is a superb product from the company which is manufactured entirely inhouse from waste from the carpet manufacturing operations. The deep, comfortable underlay is 80% wool which is clean and odourless – and for extra environmental credentials, the backing is derived from shredded car tyres. Mayfield’s Chris Welland reports that the production of Eco-Felt at the company’s Rochdale plant has reduced the need for nine skips a day to just four – Prince Charles would be very proud of Mayfield indeed T 01706 639866 www.mayfieldcarpets.co.uk
Georgian Carpets enjoyed a busy Harrogate with new entry level 80/20 ranges Annington Twist and Cherwell Twist. “We know retailers are under pressure and everyone wants a deal,” says Georgian’s Peter Kimmins. “These new ranges ensure that we are covering the whole spectrum of needs across the market.” On the Stoddard side of the stand, the company introduced the Composer Collection as ‘affordable quality’ co-ordinates with a plain, stripe and sculptured option and also the upmarket Manhattan Collection, an attractive 3-ply textured carpet. T 01827 831430 www.georgiancarpetsuk.co.uk
Lano unveiled new identities for its domestic collections at the show, helping retailers to further maximise the selling potential of its style and performance based carpets. The manufacturer’s outstanding ranges of 10-year stainless warranty carpets now fall under the Easy Care Collection banner, highlighting the day-to-day ease of products such as Startwist Supreme, Fairfield Supreme and Heathertwist Supreme. Five-metre wide woven wilton carpets are now featured under the Wilton Collection and niche products such as Wooltouch and Mayfair Velvet can continue to be found under the Ultimo Collection banner. “Our ranges are renowned in the industry for their performance, style and value and we also wanted to make sure that consumers are fully aware of the individual benefits of each of our carpets while being initially attracted to them through striking imagery and branding,” says Birger Karlsson, UK and Ireland sales manager. “Harrogate proved the perfect platform to launch these new product groups to the trade and we are confident that consumers will find the new structure to our residential portfolio more attractive, easier to digest and simpler to choose from.” T 0032 5665 4000 www.lano.be
from The Stocklists
November 2010 53
2010
Harrogate Report
Super-Click was a show sensation with the launch at Harrogate of its floating floor vinyl click system. “Everybody is talking about it. We’ve had an amazing response to the concept,” said Lee Carus.
Tapibel reported brisk business during the show. “It’s an important opportunity for us to broaden our customer base and meet new people,” says Mike Packwood. “Our reps inevitably have to concentrate on the existing key accounts.”
Using a revolutionary patented technology of interlocking teeth, SuperClick combines mechanical strength with absolute ease of installation across almost any surface. The product has been developed over the last four years by Mei Le Sheng Plastics in China and the UK is the first market launch from the new Super-Click base set up in Blackburn.
The company sells about a third into the residential sector with the balance going into contract. In housing, stripes have continued to have a good rum while Mike Packwood is seeing growing interest in saxonies through into next year. Tapibel is also moving more towards nylon for contract markets. “There is a growing appetitite for the resilience and appearance retention of nylon,” says Mike, “and we can offer cleaner colours which are increasingly popular.”
Up to eight decors will be available initially and Super-Click is talking to UK partners to develop more colours and options in the future. The planks are 6-inch x 36-inch and are 4.5mm think in total with a 0.3mm wear layer. The interlocking base material is injection moulded from recycled plastics.
Sally Dawson of Tapibel is pictured with the residential Tanger and Figaro ranges. T +32 11 80 48 50 www.tapibel.be
Pictured is Miss Super-Click a.k.a. Rachel Coleridge-Smith who is helping with the UK product launch. T 0208 7712422
Melrose Textiles are best known for their comprehensive collection of machine woven rugs and utility mats and were celebrating at Harrogate after 40 years’ trading. “We have a very loyal customer base who know us for our quality and service and we always enjoy meeting them at Harrogate,” says Bill Edgeley. The company supplies independent retailers as well as the majors and catalogue companies with a wide range of designs and report an ‘enormous demand’ for shaggy rugs at the moment. T 01274 491277 www.melrose-textile.co.uk
Novostrat are a strong performer in the underlay sector with their shiny foil surface foam products creating a high ‘perceived value’ with consumers – and that appearance means they get a lot of attention from show visitors. “People get to see the product at a show like this and we always do well for new business at this event,” says Michael Hanrahan. “We’ve made it very easy for people to buy, with a full menu of products for all needs.” Selling exclusively through wholesalers, Novostrat have seen sales grow 30% in the last year and noted that online trading is becoming an increasingly important part of the business. T 0035 361 339287 www.novostrat-insulation.com
54 November 2010
FlooringNews
Pownall offers a contemporary collection of quality wool carpets that will transform a house into a stylish home. Fenland Loop & Textures are available in 4 and 5 metre widths and are suitable for all areas of the home. With 6 subtle stripes and 12 neutral heathers, why not mix them together to create an exciting combination of tone and texture? For more information, please go to www.pownallcarpets.com
News
Woolsafe Chairman honoured Bigging up Birmingham “The show attracts many of our key and potential customers in the design industry” The interiors 2011 show continues to be popular with 90% of exhibiting space already sold out. There has been particular interest in Hall 3’s furnishing accessories and soft furnishings with an increase in exhibitors compared to the last edition. Taking place from 23-26 January at NEC, Birmingham, interiors 2011 is the UK’s only event to provide visitors with the entire spectrum of the industry under one roof. Comprising five halls, interiors features an array of products ranging from furniture and upholstery to lighting and flooring. New to this year’s show is the flooring section, increasing industry’s visibility within the interiors market and leveraging its business opportunities. Inga Morris, the marketing manager of Crucial Trading, one of the wellrespected industry’s names, says of the show: “Crucial Trading is delighted to be involved with interiors 2011. The show attracts many of our key and potential customers in the design industry and we are looking forward to strengthening existing relationships and forging new ones. It’s a great setting for Crucial Trading – there is synergy with many other exhibitors.” Furlong Flooring are one of the most recent companies to sign up for the floors section of the show. T 0207 921 8498 www.interiorsbirmingham.com
New rug design award at show Launching at interiors 2011, the Annual Barjis Rug Design Competition is the latest addition to the New Design Britain competition. Set up by Barjis - an award winning interior design firm specialising in high-end rugs and carpets, it aims to discover the hottest young design talent in the textiles and print-making sector. A week long trip to Bejing, China is the main competition prize and the winner will learn extensive rug making skills and see their winning rug manufactured as well as being granted an open paid internship with BARJIS. Andrew Vaughan, the portfolio director, comments: “The competition is a great addition to the New Design Britain awards, enabling the shortlisted students to showcase their work to potential buyers and future employers. Together with a flooring section incorporated into the show, the competition perfectly fits the interiors mission of gathering the whole spectrum of the industry under one roof.” The rug designs should be submitted to ahollyer@o2.co.uk. Entry deadline is 3rd December 2010.
WoolSafe Chairman Paul Bakker and Managing Director, Dr. Agnes Zsednai recently attended the Connections Convention & Tradeshow in Las Vegas - the only exhibition for the cleaning and restoration industry in the United States. It attracts visitors from across the globe and is an ideal opportunity for The WoolSafe Organisation to encourage the cleaning industry to adopt their safe and effective approach to carpet maintenance. As part of the annual festivities, a lunch is held during which several recognition awards are given out to industry members. This year’s show proved particularly special for the WoolSafe organisation as the Low Moisture Carpet Cleaners Association (LMCCA) honoured Paul Bakker with the President’s Award for Excellence in advancing the cause of low moisture cleaning, Paul was delighted to receive the accolade: “When I finally hang up my boots, I hope that the work I have carried out at International Wool Secretariat (IWS), Wools of New Zealand and The WoolSafe Organisation over the past few decades leaves a positive legacy to the industry as a whole, and of course, it’s always nice to receive recognition from an industry in which you have played such an active part.” Paul worked for 24 years for the IWS as a carpet technologist, specialising in carpet performance, coloration, hygiene and maintenance and developed wool carpet printing, antistatic, soil resist and stainblocking technologies. Paul has been instrumental in creating industry standards. T 0800 731 5688
www.woolsafe.org
Easy and green The anti slip coating Uzin U 2100 is a special dispersion for use as a slip-resistant and tackifier coating on substrates prior to loose laying sheet and tile floor coverings with wellbonded fleece backings. Uzin U 2100 is suitable on access flooring, raised flooring panels and for antistatic textile flooring. Coverings can be easily removed and can be relaid. The Anti slip coating is very economical in contract work even in high demand office locations. Textile coverings can easily be removed, floor covering installations can be re-arranged. The special dispersion is applied with a roller, has an economical consumption and has a very strong pressure sensitive adhesion. It dries to a transparent, pressure sensitive adhesive layer on which loose-laid textile floorcoverings are prevented from slipping or moving. Uzin U 2100 is classified with EMICODE EC1 for very low emission. T +44 (0)1926 436 700
www.uzin.com
www.barjis.co.uk/news.html
56 November 2010
FlooringNews
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News
Moving mountains Two flooring industry bosses have ‘moved mountains’ to help a child suffering from cerebral palsy towards life changing treatment. Nick Finlay, md of leading independent carpet distributor Carpet Line Direct and John Wright, owner of Leedsbased floorcoverings specialist Holbeck Mills, completed the Yorkshire Three Peaks challenge in aid of the Annabelle Rose Trust. The Yorkshire Three Peaks, which takes in Whernside, Ingleborough and Pen-y-ghent, covers over 42km which Nick and John completed in 11 hours. Ben Wardleworth, the father of Annabelle Rose joined them for the last part of the challenge over Ingleborough. Between them, Nick and John raised nearly £7,000 thanks to personal sponsorships, match funding from Carpet Line Direct and a donation from the Wharefdale and Airedale Friday Lunch group. The Annabelle Rose Trust is supporting 5-year-old Annabelle Rose from Leeds who was born with quadriplegic cerebral palsy. Her parents set up the trust as they need to raise £60,000 to take their daughter to America for specialist treatment that will help her to walk again.
Laying down a challenge Leading carpet manufacturers have significantly strengthened their commitment and financial support to Carpet Recycling UK and its creation of a fully-funded industry body to meet the industry target of 25% landfill diversion by 2015. Renewed focus by the 14 CRUK manufacturing members includes developing more outlets for carpet recycling in the UK, as well as increasing the uptake of carpet recycling generally.
Half empty, half full “There is a growing belief that the market has stabilised” The recession has cost 396 UK based floor coverings companies a third of their value in the latest year
Nearly half a million tonnes of carpet waste go to landfill in the UK each year. Only 5% is currently diverted from landfill.
396 companies in the UK floor coverings industry are worth a third less than they were a year ago in the clearest indication yet of the damage the recession has wreaked on the market. However, in a sign that the recovery is gaining traction, 343 companies in the market have actually increased in value.
CRUK and its membership will deliver its emphasis on increasing carpet recycling volumes through a full programme of work over the coming months. This includes regional networking meetings, entrepreneur events, trials and Government lobbying for a more favourable recycling environment.
David Pattison, author of a special report valuing the top 1000 companies in the market describes how values are changing in the market, “It’s certainly been a tough few years. Values have fallen markedly from their peak but the number of companies that are worth more this year than last is encouraging”.
Managed by Axion Consulting, Carpet Recycling UK is an industrybacked association at the forefront of research and development into new methods for recycling and reusing carpet.
“In all we identified 343 companies that have increased in value quite an achievement considering current market conditions. Their performance adds to the growing belief that the market has stabilised and companies with their house in order can once again prosper and add value”.
Axion’s CRUK Co-ordinator Jane Gardner comments: “Increased effort by the UK carpet sector to boost recycling rates reflects its commitment to tackling this waste stream and its environmental impact. T 0161 440 8325
www.carpetrecyclinguk.com
However, as with all recoveries there are those that struggle to recover as Pattison points out, “396 other companies have lost a third of their value in the latest year. They have such a lot of ground to make up and many are in such dire straits it’s unlikely they will return to their former glory. The post recession market is so highly competitive I would expect a number of these companies to be bought out on the cheap or decline further and eventually be wound up” The new Plimsoll Analysis – Floor Coverings will tell you instantly which companies are prospering in the post recession market place, those set to be bought out and those heading for trouble – across the whole of the market and in the individual regions. It gives an instant performance rating on 1000 companies and highlights those ripe for acquisition. Each company is also valued to show the affect the recession has had on their worth and whether they are emerging or still bogged down. T 01642 626400
58 November 2010
www.plimsoll.co.uk
FlooringNews
The Wool Benefits Series from Wools of New Zealand
Natural Benefits
from The Stocklists
November 2010 59
News
It’s in the bag “Fitters starting out will no longer have to borrow!” Floorwise has expanded its range of tools with the introduction of the Straticut and Straticut Vario laminate guillotines and the addition of a great starter tool bag that is ideal for budding apprentices. The Straticut and Straticut Vario laminate guillotines enable fitters to work quickly and efficiently, cutting laminate boards to shape with just a single stroke. Eliminating sawing, both models provide a clean edge, while the Vario version also allows laminate boards to be cut at angles. Keeping dust to an absolute minimum, the guillotines avoid the need to cut the boards outside or away from were they are being installed and are perfect for refurbishment work. Supplied with a balancing angle block to support the far end of the laminate board, both guillotines will cut from 7mm to 15mm thickness and up to a width of 210mm. For apprentices and trainees, Floorwise’s 10 Piece Starter Tool Kit provides an ideal base from which to expand, incorporating a range of tools ideal for everyday carpet fitting. Supplied in a hardwearing rope handle tool bag, the kit features tack lifter, hand scraper, carpet edge trimmer, Dolphin knife and an assortment of heavy duty blades, hammer tacker, knee kicker and gripper shears. In fact, the tool bag includes a complete range of tools for carpet fitting and is big enough to carry other tools as the skill base grows: “Any experienced fitter will have their favourite tools, but these are often accumulated over time and for fitters starting out, the financial outlay often makes it impossible to start working with a full compliment of tools,” explains Richard Bailey, Managing Director. “With the Starter Tool Kit, they no longer have to make do, borrowing tools where they can, instead apprentices and trainees can benefit from a collection of tools designed to meet their needs.” The Starter Tool Kit represents extraordinary value and is available from Floorwise’s nationwide network of distributors. The kit could provide an ideal ‘congratulations’ present for a recently qualified apprentice or trainee. T 01509 673974 www.floorwise.co.uk
Stand out from the crowd and have a say in the future of your industry
www.nicfltd.org.uk
The NICF covers all types of flooring including carpet, laminate, luxury vinyl tile, timber and sheet vinyl fitting, and are the driving force behind raising standards of floor covering installation. By supporting the NICF and becoming an active member you can have a voice in the future of your chosen industry along with all the other benefits you see listed below:
• Enhance your company image • Free listing on the NICF website and broaden your opportunities for work • Free business support helpline with Croner Consulting • Technical advice line • Great discounts on FITA training courses • Discounts on quality workwear and tools • Keep up to date with industry news with Free subscriptions to Stocklists and the Contract Flooring Journal • Free newsletter
NICF 4c St. Mary’s Place, The Lace Market, Nottingham NG1 1PH Tel: 0115 958 3077 Fax: 0115 941 2238 Email: info@nicfltd.org.uk
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News
Rolls on a roll With over 100,000 carpet deliveries per year, Cormar Carpets run a highly intensive nationwide delivery operation using specially designed demountable ‘swap’ body trucks for efficiency and flexibility. The Bury-based company has just taken delivery of 12 new DAFs under its rolling annual fleet replacement programme. The arrival was timed to meet the increase in demand for carpets leading up to Christmas and those vehicles being replaced will not leave the fleet until January. This planned overlap enables Cormar to optimise its fleet size in line with the high peak of seasonal demand and to maintain a high level of customer service. Seven of the trucks are 15 tonne rigid vehicles and the other five are drawbar units operating at 30 tonnes gross weight with trailers. The rigid trucks, the drawbar prime movers, and the trailers are all designed to carry the same six-metre long demountable box, which allows total ‘interchangeability’ between both types of truck and the trailers. This swap body system adds a high degree of flexibility to the distribution operation allowing fast turnaround at the Lancashire manufacturing site and at the 12 outbase distribution points nationwide. “Over the last 18 months, because of the difficult trading conditions, retailers are relying on us to provide a fast reliable delivery service – now, even more so than ever,” says logistics manager, Craig Marshall. “And this latest investment of over £500,000 in DAF vehicles, coupled with the roll-out of hand held PDA’s to all our drivers over the summer, is helping us maintain high, on-time delivery performance levels to our customers both in the UK and Ireland.“ T 01204 881234 www.cormarcarpets.co.uk
Make a date with the calendar girl Furlong boss Chris Melling is asking the trade to support the Carefree Calendar 2011 to help cancer charities after his wife Carol’’s successful fight back to health over the last three years. “There are many, many charities out there,but this is my little way of saying thank you to two charities without whose help and dedicated care I would have lost my soul mate,” says Chris. “With their dedicated care, she has bravely fought and won her battle and is now on her way to a full recovery.” Flooring companies have already sponsored pages in the calendar to raise money for The Christie Charitable Fund and the Wrightington, Wigan and Leigh NHS Trust. Now Chris is asking as many people as possible to buy a copy of the calendar for as much as they can afford to boost the fund. Furlong reps will be asking retailers to contribute - or you can order your copy from Chris (details below), T 01772 316155
chris.melling@furlongflooring.co.uk
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retailers respond to industry issues from The Stocklists
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November 2010 63
Flower on Flooring News
New
Simply synthetic Although synthetic flooring materials were initially perceived as being of low quality, advances in materials and production technology have provided a new dimension that has seen an increase in ranges and driven further investment by manufacturers. One of the main characteristics highlighted by contributors to this article was the ease with which synthetic carpet can be maintained. This was emphasised initially by Lano, which includes terminology such as 'stainless', 'bleach cleanable' and 'easy care' to describe its polypropylene carpet ranges. The company states that these offer long life and lasting good looks and supports its ranges with 10 year stain protection and stainless warranty. Supreme Elegance from Lano
Another example are Stainaway carpets, also manufactured from synthetic fibres and an integal part of Associated Weavers' range of flooring. The 100% polypropylene and 100% polyamide carpets have been designed to add warmth to the home while offering great value for money, the company states. The use of different weights, combined with a wide variety of styles, has seen synthetic carpet become an increasingly popular part of its offering. Using Associated Weavers' latest technology, both types of carpets are treated in a way that means they are impossible to stain with any food or beverage, the company reports. 'We are so confident about this that we offer a warranty of either 10 years or 7 years dependent of the pile content,' it states. 'These synthetic carpets are very popular with consumers as they are great value, more durable whilst at the same time offer a practical and fresh looking finish for the consumer.'
Flamina – Harvest Brown from Vorwerk
Among its latest launches is 100% solution dyed polypropylene Supreme Elegance within its Easy Care collection. This features a deep texture in a two-ply, three-coloured yarn with a choice of 14 shades. Available in 4m width and 1700g per sq m weight, it has been designed to offer a luxurious feel through its textured, long pile that Lano describes as 'unique... separating it from other shaggy carpets on the market'.
“These synthetic carpets are very popular with consumers as they are great value, more durable whilst at the same time offer a practical and fresh looking finish for the consumer.”
64 November 2010
FlooringNews
ews by Dennis Flower Associated Weavers’ Country Berber
retailers respond to industry issues
Taxing times How will the VAT rise and Government cuts affect your business? Is it fair? Will it work? The Chancellor said his spending review was ‘guided by fairness, reform and growth.” The opposition said it was a “reckless gamble”. Who is right in terms of the effect on the all-important condidence of consumers? Are you encouraging consumers to ‘beat the VAT rise’ by buying now? How do you think they will feel later when the taxes go up. How important is VAT to the purchase decision? Vorwerk has developed a range of polyamide carpet, following the European trend to recognise the potential of man made fibres. The company recognises that the UK still widely regards wool as the best material for flooring, but states that other EU countries now regard nylon as the premium product. Vorwerk states that nylon (polyamide) offers added dimension in both texture and colour that cannot be matched by wool.
Will the coalition government’s spending review turn up the temperature on consumer caution with redundancy fears in the public sector and painfully slow growth in private company fortunes. Is the Government doing a good job in difficult times, or is the baby being flushed down the plug hole with the bath water? We’d like to know how you feel the floor trade will do in the run up to Christmas and how ‘Happy’ you expect the New Year to be.
The company has accordingly launched its Fascination collection of polyamide carpet, including Fabula in flokati style. This combines gloss and matt fibres in both long, short and thick yarns. The company states that wool could not provide this diversity and the effect would only be possible as a mixed fibre blend. It also states that polyamide provides diversity of colour reproduction that cannot be matched by wool.
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Victoria is another manufacturer that has recently launched new product using synthetic fibre. Its EasiCare collection includes Twist, Tweed and Saxony, all of which are produced using the company's Colourloc two-ply polypropylene fibre, with a choice of 12 colours. These are supplied with a 10 year stain and wear guarantee.
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Twist and Tweed are supplied in a weight of 33oz, the latter using stippled yarn, while the Saxony is a plain and stippled product in a 55oz weight. All are available in 4m and 5m widths. Victoria estimates synthetic to represent 70% of the UK carpet market and plans to extend its offering in the future.
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For more information about featured products: Lano Carpets • www.lano.com • 00800 5266 5266 Associated Weavers • www.associatedweavers.net • 01422 431100 Vorwerk• www.vorwerk-carpet.com • 0207 096 5090
The Forum is the platform for retailers to respond to trade issues and inform the industry about the problems and opportunities they face on the High Street. You can join our online survey panel and you’ll be invited every two months to contribute your views - it’s anonymous so you can say exactly what you think. To join the panel, visit www.thestocklists.com and click on the Online sign-up button.
from The Stocklists
November 2010 65
Stocklists Classified The
UNDER RUGS
SITUATIONS VACANT
Representative Required - Due to Expansion We are one of the largest leading independent distributors in the UK specialising in Wood and Laminate Floors and Carpet Underlay & Accessories. During the recession we know we have consistently outperformed our competitors. Our prices are very competitive and our reputation for fast friendly service is second to none. We are re-aligning some areas and are creating a new one to encompass parts of Herts, Bucks, West London, Middx and part of Oxon. We are looking for nothing less than someone who is career minded, passionate about success and reward 24/7. 110% self motivated. Someone who does not watch clocks, someone who talks products and orders and not just football and last nights TV etc. Someone who keeps proper records and takes a pride in their work. Someone who is always trying at the end of the day to squeeze in another call. In short we want the best salesman we could possibly have out there. In return we offer an excellent package with a no limit commission scheme. If you really are a never give up negotiator and ferret for every order going, we want to talk to you. We are offering a selling career with prospects - not a normal reps job of pattern book distribution.
FOXISuper Plus The Rug Tamer! Keeps Rugs In Their Place
Please send CV. to Private & Confidential Trevor Wells, Salesmark Limited 8 Howard Road, St Neots, Cambs. PE19 8ET.
COMBINATION UNDERLAYS NEEDLEFELT UNDERLAYS For orders and further information, please ring P&R Ratcliffe (Underlays) Ltd. Burnley, Lancashire BB10 3BH Tel: 01282 421026, Fax: 01282 412321 www.foxirugtamer.co.uk
THOMAS WITTER UK LTD Thomas Witter wish to increase its sales force in Scotland, Borders and North East of England. We are interested to hear from successful established account managers but additionally self-employed sales consultants/agents working on a sales commission basis. We are currently launching new ranges so the successful candidates must be able to demonstrate an ability to secure new business opportunities quickly. In the first instance email Ged Ainscow on geda@thomaswitter.com or telephone 01204-374054
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