The Stocklists - November 2017

Stocklists The

6 November 2017

with

Carpet&FlooringReview

BRITAIN’S No. 1 FLOORCOVERING MAGAZINE FOR THE RETAIL AND CONTRACT MARKET

SENSATION the best choice in softness Soft heavyweight stain resistant carpet from Cormar with added new colours in two pile weights Original and Feeling P PIL

E

D

EE

E

AS

N

Soft f Y CLEA

www.cormarcarpets.co.uk

REMEMBER, REMEMBER WE DELIVER STOCK UP TO THE END OF DECEMBER

STOCK ORDE WILL BE DELIVE RS PRE-CHRISTMRED AS WHEN REC

18

EIVED BY

DECEMBER

Visit us at the

January

FURNITURE SHOW

NEC 21-24 JAN 2018

Hall 4 - Stand B20

PRE-CHRISTMAS DELIVERY AVAILABLE ON ALL STOCK ORDERS RECEIVED BY MONDAY 18TH DECEMBER IF YOU REQUIRE OUR STOCK LIST PLEASE CONTACT OUR HEAD OFFICE

PLEASE CALL FOR MORE INFORMATION:

Head Office: 01524 840177

email: info@tcsthecarpetspecialists.com web: www.tcsthecarpetspecialists.com

Unit 4, TCS Industrial Park, South Gate, White Lund Industrial Estate, Morecambe, LA3 3PB

TCS - Solely Committed to Serving Independent Retailers

2

The Complete Service

The Carpet Specialists

The Carpet Specialists

SERVICE QUALITY VALUE

upholstery dining bedroom carpets

THE STOCKLISTS November 2017

Stocklists

ISSUE 512 : 6 NOVEMBER 2017

The

Published by Mayville Publishing Co Ltd., 219 West Ella Road,West Ella, Hull HU10 7SD @thestocklists Tel: 01482 659396 Fax: 01482 659397 www.thestocklists.com Sales Director: Diane Martin. diane@mayvillepublishing.co.uk Publication Director: David Spragg Founded by Roy Spragg in 1973.

FIRST FOR FLOORING NEWS AND DATA

Advertisers

Carpet&FlooringReview starts on page 21

Monthly ‘Stocklisters’ shown in BOLD Index

Page No

I ACG

33,63

# ABINGDON # ADAM I ADP

Maximum attraction on show

Harrogate demonstrated that the designers and product developers had little time off in recent months with a strong selection of new options for retailers to entice consumers to start spending again. page 40-67... full reports from more than 50 companies!

CARPETS

J BALL

& YOUNG

# BONDWORTH

# CORMAR

I F.

Essentially Essenza Furlong secures its soft success page 43

Victorious values

Victoria shows its strength page 47

Coordinated quality Contempo sets new agenda page 55

CARPETS

I FLOORWISE

o kARNDEAN

BritishWool’s focus on farmer Richard page 50

Lifestyle launches new tech page 59

Authentic opportunity Sticking with it Realism drives vinyl sales page 68

Creativity goes way beyond grey page 36

I METRO

# NATURAL

SOLUTIONS

J NOVOSTRAT # PENTHOUSE

Flare for design

Non-slip Cybergold celebrates 20 yrs Adam launches smart herringbone page 46 page 41

o POLYFLOR

FlooringFactsheets

Adhesives

Buying Groups

Carpet Company Directory Carpet Trouble-shooter

Carpet Types

I STAIRRODS

The industry’s knowledge-bank

81 Underlay

76 Wholesaler Distribution Directory – Wool Fibre Page

74-75 Woolsafe: the carpet care guide –

ISSN 2046-7338 © Mayville Publishing Co. Ltd. 2017. Every care is taken in compiling this magazine, but the proprietors assume no responsibility in the effects arising therefrom.

71-82 78-80

77

72-73

CARPET

L TCS # THOMAS

# VICTORIA

01675 433519

01204 393539

0115 958 3077

—

0161 767 1122

17

22,24,26

18,47 MACKAY

01827 831424

00353 61 339287

19,56

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# WHITESTONE/HUGH

—

30

IFC WITTER

01473 826870

01422 373799

29

15

L SOLENT WHOLESALE

01772 696787

07813 714498

3

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L RACKHAMS

01159 506836

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00800 52665266

16 CARPETS

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25

63

I NICF

01204 881234

01386 820 100

35

59

ENGINEERING

0800 689 4741

23,49

# LIFESTYLE

FLOORS

01457 861141

0208 443 3322

01706 213131

14

I MERRYFIELD

01562 745000

01274 688 666

31,53,74

# KINGSMEAD # LANO

01536 748700

01538 361633

13

DESIGNFLOORING

01422 431100

65,85

12

CARPETS

0121 559 6783

+32 87 30 68 50

10,11, 43

CARPETS

01942 825520

8

27,80

FLOORING

# FURLONG

I JFS

Palettes & patterns

55

16

I INTERFLOOR

Accessible LVT

7

9, 63

I FITA

# HAMMER

Shear celebrity

—

69

BALL

# H&V

4,5,45

61

# EARTHWERkS # FELLS

01562 829966

BC

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2018

# DOMOTEX

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34,50,51

J CARPENTER

# CONTEMPO

01274 655694

6,65

BRITISH WOOL

L COLUMBIA

57

39

# ASSOCIATED WEAVERS

Contact No

20,56

01706 341231

020 85319225

01243 774623

01207 591176 0787 2861547

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Classified advertising .......................................page 83 # carpets/rugs/tiles o woods/laminates/smooths I accessories/services/organisations fibres J underlay L wholesalers/distributors G adhesives

MERRYFIELD CARPET CUTTING MACHINERY British Manufactured Carpet Cutting Machines THE STOCKLISTS November 2017

Visit ‘Merryfield Carpet’ on YOUTUBE to see our full range of cutting machines or call 01422 373799 3

Four big carpet brands…

Lost a ccontact Lost ontact llens ens iin n the the bedroom? bedroom? makes IItt m akes ssense ense to to kneel kneel on on iSense. iSense.

Why? B Why? Because ecause iSense iSense is is soft soft on on the the knees. knees. iSense is manufactured manufactured with our unique 100% p olyamide ‘‘bounce bounce back’ back’ ffibre, ibre, designed designed to to always always polyamide look fresh fresh and new, new, as well well as offering offering warmth warmth and comfort. comfort. Introduced Introduced last last year, year, we we have have now now aadded dded tthe he ssubtle ubtle sparkle sparkle of of Lurex Lurex into into the the Surprise Surprise ccollection ollection to to make make the whole iSense range range even even more m ore iirresistible. rresistible. All All Associated Associated Weavers Weavers products products ccome ome w ith tthe he extra extra insulating insulating properties properties of of with F usionBac – a unique unique fusing fusing of of fleece fleece and and woven woven FusionBac p olypropylene to to create create a b acking with with plenty plenty polypropylene backing o protection against against the the wintry wintry weather weather ahead. ahead. off protection T hree n ew Surprise Surprise colourways colourways – two two blues blues and and Three new o ne black black – will will give give important important added added impetus impetus to to one ssales ales of of tthis his brand brand through through the the autumn. autumn. Feel Feel m o re at at home h o m e with w i t h iSense i S e n s e in i n your yo u r home home – more an ything ffor or a softer softer life. life. anything

K n e e l i n g down Kneeling d ow n to to tie t i e walking w a l k i n g boot b o ot llaces? a c e s ? It’s I t ’ s much m u c h more m o re pleasant p l e a s a n t on on IInvictus. nv i c t u s .

Invictus is Invictus is an an award-winning award-winning saxony saxony that that was was years llaunched aunched two two y ears ago. ago. It It features features the the very very latest latest y a r n technology t e c h n o l o g y in i n our o u r unique u n i q u e iVinci i V i n c i SDP SDP yarn StainAway S tainAway construction. construction. Pride of of place is taken taken by b y the the iinnovative nnovative Lurex Lurex soft-sparkle soft-sparkle technology technology off Cen o Centaurus taurus and this year, year, for for the first first time in tthe he range, range, the the Magnificus Magnificus saxony saxony heralds heralds our our rrevolutionary evolutionary tenth-gauge tenth-gauge solution-dyed solution-dyed fibre fibre cconstruction. onstruction. Invictus Invictus boasts boasts tempting tempting shades shades in in 4m 4 m aand nd 5m 5m w widths idths and and iits ts 100% 100% bleach-cleanable bleach-cleanable polypropylene polypr opylene pile guarantees guarantees a combination combination of of superb comfort comfort and perf perfect ect practicality practicality for for any any rroom oom in the home. You’ll You’ll get get it fast fast too too – within ffive i ve w working o r k i n g days d ay s – thanks t h a n k s to to our o u r superior superior delivery d elivery service. service. Manufactured Manufactured to to heavy-wear heavy-wear domestic d omestic standards, standards, Invictus Invictus will will outlast outlast any any amountt of amoun of pounding by your your outdoor outdoor shoes this autumn.

4

THE STOCKLISTS November 2017

S p i l l e d yet Spilled y e t another a n o t h e r cup c u p of o f coffee? co f f e e ?

IIt’s t’s less less hassle hassle to to mop mop up up on on StainAway StainAway

Stain Away Collection

St ainAway is StainAway is our our name na m e for for one one of of the the most m o st ssuccessful uccessful stain stain resistant resistant carpets carpets on on the the market. market.

O ne of of the the big big Associated Associated Weavers Weavers flagship flagship One p roducts, StainAway StainAway is is the the obvious obvious choice choice for for products, people who suffer suffer from from messy messy children, children, messy messy pe ts or any any o ther grubby activities around around the pets other house. The hard-wearing hard-wearing pile fully justifies justifies our offer o ffer of of 10-year, 10-year, 15-y 15-year ear or 20-year 20-year stain stain and w ear warranties warranties for for the the entire entire range. range. We’ve We’ve wear rrecoloured ecoloured it it too. too. These These include include the the tempting tempting S tainAway Harvest Harvest Heathers, Heathers, a 1148gm twist, twist, StainAway aand nd S tainGuard Harvest Harvest Heathers, Heathers, a 1690gm 1690gm StainGuard twis t. Updated Updated sampling for for these and all of of the twist.

S tainAway p roducts will will be be winging winging their their way way to to StainAway products y our sstore tore very very soon. soon. And And remember, remember, all all StainAway StainAway your carpe ts are are ttough ough enough to to take take the wear, wear, but carpets no o sho w it. nott tto show

Doing things Doing things in in a rush rush all all in in the the same same rroom? oom? Calm down down and let let Vivendi Vivendi take take the sstrain train

Our latest Our latest b brand rand represents represents years years of of work work by by our o ur designers designers and and technicians, technicians, resulting resulting in in the the n ew iVivo iVivo tenth-gauge tenth-gauge twin-ply twin-ply solution-dyed solution-dyed new nylon n ylon fibre fibre yarn. yarn. It’s It’s stain stain resistant resistant and and fully fully bleach-cleanable, b leach-cleanable, without without detriment detriment to to the the carpet. carpet.

We’ve W e’ve dubbed dubbed iitt ‘‘stressfree stressfree carpet’. carpet’. In In addition addition tto o iits ts longevity, longevity, the the yarn yarn offers offers supreme supreme comfort comfort and luxury for for any any room room in your your home – suitable ffor or any any lifestyle lifestyle and and any any degree degree of of rough rough use. use.

Two T wo rranges anges o off Vivendi Vivendi are are available, available, with more more iin n the the pipeline. pipeline. Vibes Vibes is is a 1695gm 1695gm twist twist in in 14 14 subtle sub tle ccolourways olourways and Soul, a 2205gm saxony, saxony, has 14 fashionable hues.

So h So here ere they they are are – iSense, iSense, Invictus, Invictus, StainAway StainAway aand nd Vivendi Vivendi – four four big big brands brands for for even even bigger bigger ssales. ales. Contact Contact your your Sales Sales Manager Manager on on 01422 01422 now 431100 no w and plan for for autumn demand.

THE STOCKLISTS November 2017

5

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THE STOCKLISTS November 2017

Columbia

Flooring plc

The Leading Country Wide Carpet & Flooring Suppliers We can supply you with virtually any make of carpet and flooring at GUARANTEED makerâ&#x20AC;&#x2122;s list price.......

Delivered direct to business premises FREE OF CHARGE. For a Speedy and Efficient Service

Call US NOW!!!

020 8443 3322 sales@columbiaflooring.co.uk www.columbiaflooringplc.co.uk Opening Times: Monday - Friday 8.30am to 5.30pm Saturday 8.30am to 12 noon Tel: 0208 443 3322 Fax: 0208 805 2346 TRAFALGAR TRADING ESTATE, JEFFREYS ROAD, ENFIELD , MIDDLESEX, EN3 7TY.

THE STOCKLISTS November 2017

7

Contact UK Free phone: 0800 689 1459 sales@earthwerks.co.uk www.earthwerks.co.uk

Industry leading

’LIFE TIME’ Wear Warranty

Your personal contacts UK Sales Managers: Steve Evans +44 (0) 7935 786705 steve@oppulant.com Andy Nobes +44 (0) 7402 746944 andy.nobes@oppulant.com Devon/Cornwall/Somerset/Dorset, South Gloucestershire, Bristol, Wiltshire: Martin Gorny - 07530 365125 info@millaneflooringagency.co.uk Essex/Hertfordshire/Cambridgeshire/ Norfolk/Suffolk N/E London postcodes: Andrew Goldsmith - 07432 119220 andrew.godsmith@oppulant.com Essex, North London, Bedfordshire, Buckinghamshire, North/east London.

Bedfordshire: Dave Marney - 07794 221443 d_marney@sky.com Northeast: Steve Korobejko - 07702 292558 smkagencies@googlemail.com

Available for TEMPO, WOOD CLASSIC, COMBO and much more...

Curious? To arrange a full presentation please contact our UK team Free-phone 0800 689 1459 Email: sales@earthwerks.co.uk As a well established brand in high-end luxury flooring, our EarthWerks Team is committed to service the UK, from the HEART of the UK.

Northwest (Commercial): Matt Lightbown - 07908 064050 matt@chromaflor.co.uk Northwest (Residential): Andrew Holden - 07872 694767 drewholden@me.com Scotland: James Hall - 07787 140136 jameshall195@btinternet.com Hants, West Sussex, Berks, Oxon, Wilts, Surrey (inside M25) Oppulant Ltd - 0800 689 1657

New from Fells Carpets

Taking the feature wall to create a feature floor

NEW B2B WEB SITE www.fellscarpets-sales.co.uk CHECK OUR FULL OFFER AND ORDER ONLINE (LIVE STOCK)

EXCITING, BOLD AND UNIQUE RANGES FROM THE UKâ&#x20AC;&#x2122;s LARGEST PATTERNED CARPET STOCKISTS See your local representative for more details

www.fellscarpets.co.uk

Carpets, vinyl and real wood floors

Succeed in 2017 with fresh new ranges At Regency Carpets we have launched one of our most ambitious ever programmes of product developments in 2017 to ensure you have the right carpets at the right price, when you need them.

JASON BRIMBLE AVON & GLOUCESTERSHIRE M: 07794 041266 jbrimble@furlongflooring.com BEN THOMAS MID & WEST WALES

M: 07794 048809 bthomas@furlongflooring.com STEWART WAITHMAN DEVON & CORNWALL M: 07794 048413 swaithman@furlongflooring.com

10

M: 07791 891025 tonyconway@furlongflooringltd.co.uk PETER FLETCHER HAMPSHIRE & DORSET

M: 07816 217561 peterfletcher@furlongflooringltd.co.uk PAUL LOVELL NORFOLK, SUFFOLK & CAMBS

TBC PART LANCS, FLYDE COAST & CUMBRIA

RICHARD LOCKEY NORTH EAST, EAST COAST

M: 07983 446969 rlockey@furlongflooring.com JAMES DAVIES YORKSHIRE & EAST LANCS

M: 07816 217549

M: 07968 828516

paullovell@furlongflooringltd.co.uk

jdavies@furlongflooring.com

JOHN AIKEN EAST & WEST SUSSEX

M: 07791 891024 johnaiken@furlongflooringltd.co.uk

MARTYN MORRIS SOUTH YORKSHIRE

M: 07973 403450 mmorris@furlongflooring.com

ALAN CHEETHAM GTR MANCHESTER, CHESHIRE, SOT & STAFFORD M: 07966 263571 acheetham@furlongflooring.com MARK DOWSON MERSEYSIDE, WIRRAL & NORTH WALES M: 07980 786265 mdowson@furlongflooring.com

SCOTLAND

M: 07794 048414 tbailey@furlongflooring.com

TONY CONWAY BEDS, NORTHANTS, OXON & BUCKS

YORKSHIRE & NORTH EAST

TIM BAILEY SOUTH EAST WALES & HEREFORDSHIRE

SOUTH EAST

WALES & SOUTH WEST

www.regencycarefree.co.uk

NORTH WEST

Carefree bleach cleanable fibre 4 & 5 metre widths 10-year wear & stain warranty 2-ply, heavy domestic yarn Action back Smart new sampling and POS

ALAN CAIRNIE EAST SCOTLAND

M: 07976 311434 acairnie@furlongflooring.com NORMAN MacFEETERS WEST SCOTLAND

M: 07970 163372 nmacfeeters@furlongflooring.com

THE STOCKLISTS November 2017

Competitive, best-selling products - all available now from UK stock

Natural solutions supplies some of the most beautiful hardwood, laminate and LVT ranges available which never go out of style.

ALAN HESLING S.W, SOUTH, S.E. LONDON, SURREY (INSIDE M25) M: 07793 244619 alanhesling@furlongflooringltd.co.uk JACK Oâ&#x20AC;&#x2122;CONNOR SOUTH BUCKS, BERKSHIRE, WEST LONDON, SURREY (OUTSIDE M25) M: 07816 217550 JackOConnor@furlongflooringltd.co.uk ANDY THOMPSON ESSEX, HERTFORDSHIRE

M: 07816 217565 athompson@furlongflooring.com DARREN SPENDIFF KENT

MIDLANDS

LONDON

Comfortable, resilient cushion flooring All ranges available 2, 3 and 4 metres wide All products are R10 rated 5, 7, 10 and 15-year warranties available

ADAM HILTON NOTTS, DERBYSHIRE & LINCS M: 07872 964685 ahilton@furlongflooring.com WESLEY GRAHAM LEICESTER, WARWICKSHIRE M: 07968 324598 wgraham@furlongflooring.com MIKE SHUTT BIRMINGHAM/ STAFFORDSHIRE, SHROPSHIRE M: 07970 158594 mshutt@furlongflooring.com JAMIE COLLINS N.W, NORTH, EAST & CENTRAL LONDON

12x engineered ranges and a solid oak range to cover all budgets and requirements 3x exclusive laminate ranges, that offer buyer protection and include modern herringbone designs 4x exclusive LVT ranges of dryback and click Matching accessories, underlays and care kits Hard flooring specialist team for sales support

www.furlongwoodflooring.co.uk HARD FLOORING SPECIALISTS

A full range of vinyl flooring reflecting contemporary design themes in wood and ceramic tile decors.

ADAM CLARK S.YORKSHIRE, YORKSHIRE, NORTH EAST, EAST COAST, NOTTS, DERBYSHIRE, LINCS M: 07970 269730 aclark@furlongflooring.com

darrenspendiff@furlongflooringltd.co.uk

M: 07816 217548 jmcollins@furlongflooring.com

M: 07980 786 264 slittlewood@furlongflooring.com

JEFF COLLINS ESSEX, HERTS, N, N.W. & EAST LONDON, NORFOLK, SUFFOLK, CAMBS M: 07793 244 620 jcollins@furlongflooring.com GUY FERGUSON KENT, HAMPSHIRE, DORSET, SURREY, EAST & WEST SUSSEX M: 07816 217 558 gferguson@furlongflooring.com

Preston Sales

tel: 01772 696787

Gloucester Sales M: 07791 890861

STEVE LITTLEWOOD LANCS, FLYDE COAST, CUMBRIA, GTR MANCHESTER, CHESHIRE, SOT & STAFFORD, WIRRAL, MERSEYSIDE, N. WALES

tel: 0845 520 0800

JOHN POWERS S.W. LONDON, W. LONDON, SURREY, MIDDLESEX, BERKSHIRE, BEDS, OXON & BUCKS, NORTHANTS M: 07792 477 312 jpowers@furlongflooring.com RONNIE REDPATH S.E. WALES, HEREFORDSHIRE, AVON & GLOUCESTERSHIRE, LEICESTER, WARWICKSHIRE, BIRMINGHAM, SHROPSHIRE, STAFFORDSHIRE M: 07794 367 825 rredpath@furlongflooring.com

fax: 01772 311921 fax: 01452 222515

London Sales

tel: 01322 628707 fax: 01322 698733 enquiries@furlongflooring.co.uk THE STOCKLISTS November 2017

11

H&V are a leading carpet manufacturer based in Belgium.

We deliver direct from Belgium to the U.K supplying full rolls only, without a minimum order quantity.

Delivery is 5 working days from receipt of order.

Contact your local sales agent below for further details and sample books.

Representation North West, West Midlands, Southern Ireland Paul Hugo (Sales Manager) 07813 714498 North Wales, Cheshire Matt Bell 07980 223303 Scotland James Hall 07787 140136 Yorkshire, North East England Steve Allitt 07971 952873 East Midlands Charlotte Jarvis 07460 875070 Northern Ireland Norman Gray 07860 495649 South West, South Wales Adam Nicol 07885 738975 London, Berkshire, Essex, Hertfordshire, South East Jon Marsh 07976 795821 Zac Marsh 07828 663325

Carpets to dance about!

Suffolk, Norfolk, Cambridge, Bedfordshire, Buckinghamshire Richard Cooper 07860 525 245 Belgium Office Johny Peeters 0032 475 71 08 69 0032 513 20 54 3

H&V Carpets NV, Nijverheidsstraat 26, Meulebeke, West-Vlaanderen, 8760 Belgium Email: handvuk@gmail.com

Danish quality by design T 01473 826870

F 01473 827274

infouk@hammercarpetsuk.com

www.hammercarpets.com

NEW ranges coming soon!

Jacs Designer tonal loop pile in 100% wool available in 4m and 5m widths.

Memphis

Diamond Weave

Scandic Weave

NEW

Natural Lines

COLOURS

Super luxurious 100% wool loop pile available in 4m and 5m widths.

Natural Weave ( \UPX\L T ^PKL ^VVS Ã&#x2026;H[^LH]L PU H Z\I[SL herringbone design with a stripe option.

Denver A stylish heavy domestic tonal loop pile in 100% wool, available in 4m and 5m widths.

Supreme Stripe A heavy domestic tonal stripe in 100% wool loop pile.

NEW

Supreme boucle

COLOURS

Our best selling level loop 100% wool product available in 12 up to the minute colours in both 4m and 5m widths.

This Autumn Hammer Carpets will be launching new ranges in 100% wool - Memphis, Diamond Weave and Scandic Weave. Please contact `V\Y HNLU[ VY V\Y <2 6É&#x2030;JL MVY TVYL PUMVYTH[PVU

Las Vegas A chunky luxurious loop pile in 100% wool available in 4m and 5m widths.

Sisal Boucle & Sisal Berber A heavy domestic tonal stripe in 100% wool loop pile.

The Stone Fibre Collection 6\Y :[VUL Ã&#x201E;IYL JHYWL[ PZ H]HPSHISL PU designs. Each design available in 4 colours, in 4m and 5m widths.

NEW

Memphis

100% wool textured loop available in 4 & 5m widths.

Diamond Weave

Please contact your agent to ask about our domestic display options

NEW

^VVS Ã&#x2026;H[^LH]L H]HPSHISL PU 5m width.

NEW

Scandic Weave

^VVS Ã&#x2026;H[^LH]L H]HPSHISL PU 5m width.

NEW

Sloane Square

100% wool innovative cut and loop pile geometric design.

Our UK Sales Team Ron Fewery 07976 244892

Steve Acton 07957 836207

Derek Boyd 07940 320708

Lee Palmer 07774 101640

Martin Gorny 07530 365125

London, Oxfordshire, Berkshire, East Anglia, Buckinghamshire, Northamptonshire

Kent, Sussex, Surrey, Hampshire, Dorset

Scotland

Channel Islands

Bristol & the West Country

THE STOCKLISTS November 2017

Stephen Binnersley 07710 618754 Midlands & South Wales

13

Kingsmead Carpets Relay Park, Relay Drive Tamworth, B77 5PR. UK

Incorporating

Tel: +44 1827 831424 Fax: +44 1827 831425 info@kingsmead-sales.co.uk www.kingsmeadcarpets.co.uk

SALES EXECUTIVES AND CONTACT DETAILS Clint Carver - 07970 888 916 (Northern Sales Manager) clint.carver@kingsmead-sales.co.uk Adrian Garner - 07947 524 633 (DE NG LE CV ST) adrian.garner@kingsmead-sales.co.uk Dave Wood - 07980 737 278 (KW IV PH PA AB DD KY FK G ML KA) dave.wood@kingsmead-sale.co.uk Joe Bradley - 07773 046 384 (HU YO HG DN LN S) joe.bradley@kingsmead-sales.co.uk Hamish Maclean- 07968 563 016 (DL EH CA DG SR NE TD DH TS) Hamish.maclean@kingsmead-sales.co.uk Chris Sheldrake - 07980 761 347 (HX HD M SK BL OL BD LS SF) Chris.sheldrake@kingsmead-sales.co.uk Mick Garner - 07796 993 913 (CM WD AL SG LU MK NN) mick.garner@kingsmead-sales.co.uk Peter Thomas - 07779 017 950 (LL CH CW WA L WN PR FY BB LA) peter.thomas@kingsmead-sales.co.uk

WEALD PARK

Another British Wool classic from Kingsmead Carpets This new value-for-money wool-rich carpet range, Weald Park, is made from 80% British wool and 20% polypropylene and comes in a fresh palette of 12 heather blended shades including a core of ever popular neutrals as well as new muted tones of greiges to match the décor of any living room and bedroom.

This multi-weight heather twist carpet, Weald Park is branded under the British Wool mark – a symbol of quality – and is available in 4m and 5m widths. @Kingsmeadcpts

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linkedin.com/company/Kingsmead-carpets

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houzz.co.uk/pro/kingsmeadcarpets/kingsmead-carpets 14

Colin Arber - 07976 749 552 (CO CB IP NR PE) colin.arber@kingsmead-sales.co.uk Ian Shopland - 07971 914 418 (Southern Sales Manager) ian.shopland@kingsmead-sales.co.uk Craig Brooks - 07971 916 719 (SY TF WS WV DY B WR) craig.brooks@kingsmead-sales.co.uk TBA - 07977 112 095 (CT TN BN RH BR CR SM KT) David Guscott - 07773 048 574 (ME DA RM SS IG EN N E SE) david.guscott@kingsmead-sales.co.uk Stuart Leigh - 07791 890 441 (TR PL TQ EX TA DT BA BS) Stuart.leigh@kingsmead-sales.co.uk Lee Card - 07538 836 273 (SA LD NP CF HR GL) lee.card@kingsmead-sales.co.uk Neal Ford - 07968 015 578 (HP OX SL HA UB TW W NW SW) neal.ford@kingsmead-sales.co.uk Steve Bates - 07971 968 517 (PO SO BH SP RG SN GU) steve.bates@kingsmead-sales.co.uk David Posnett - 07836 650 655 (Northern Ireland)

THE STOCKLISTS November 2017

PRETTY IN PINK AND READY TO SERVE! ORDER BEFORE 16:00 FOR OUR NEXT DAY SERVICE, DELIVERED FREE, DELIVERED WITH STYLE!!!

NATURAL EFFECT

TWISTS - STAIN RESIST

Gold Fields Ivory Coast 2015 London Life 4&5M Natural Habitat 4&5M Northern Lights 4 & 5M Promenade Rocca 2016 Southern Chic 4&5M

SAXONY / SHAG PILE Fabulous 4&5m Glamorous 4&5m Granada 4&5M Peerless Peerless Heathers Saxon King 2015 Super Peerless Super Peerless Heathers Turkish Delight 4&5M

ULTRA SOFT FEEL LUXURY Fairfield Silk 4&5M Genius 4&5M Graceful Delight 4&5M Kesari (By Leonis) 4&5M Montana Silk 4&5M Navan Velvet 4&5M Noble Luxury 4&5M Oblique Superior 4&5M Pearlescent 4&5M Pure Class 4&5M Queens Saxony Startwist Silk 4&5M Tender Kiss Tender Touch Versailles Palace 4&5M

CORD, NEEDLEPUNCH & ENTRANCE MATTING Big Hit Canterbury Gel Hippo Mat Gala 2017 4&5M Gala Stripes Magnum Mat Magnus Mat Supacord

VINYL / SMOOTH FLOORING

Atmosphere Carlton Club Chunky Twist Dalton Dublin Heather 2016 Dublin Twist 2015 Echo Twist 2017 4&5M Fairfield Creations 2015 Fascination 4&5M Heathertwist Supreme 40 4&5M Heathertwist Elite 50 4&5M Imagination 4&5M Kaleidoscope 4&5m Kenmare Twist 4&5M Peerless Twist Supreme 4&5M Peerless Ultra 4&5M Startwist Edition 2016 4&5M Startwist Elite 2016 50 4&5M Startwist Supreme 2016 40 4&5M

Dura-Tex Eclipse 2016 - Elite Eclipse 2016 - Genesis High Society Luxury Comfort II Luxury Royale Luxury Value Moonlight Starlight Techno-Safe 2017 Multi Flex

TWISTS - WOOL

FINSA LAMINATE COLLECTION

Dimensions Plain/Heathers 40 Dimensions Plain/ Heathers 50 Dimensions Heathers Stripe 50 Dimensions Plain/Heathers 60 Iconic Twist 40/50 4&5M Lingdale 4&5m Lingdale Elite 4&5m Palace Twist 50/60 4&5M Premium Deluxe 40 4&5M Premium Deluxe 40 Stripes Premium Elite 50 4&5M Premium Finesse 60 4&4M The Berber Twist Collection 40/50 4&5M Ultimate Textures 4&5M Ultimate Berber Twist 4&5M Ultimate Luxury 4&5M

GRAPHICS / CONTRACT GELS Endurance Gel 2016 Marathon Skyline Gel

CARPET TILES Canterbury Capital City Capital Plus

Finsa Original 4v (stock) Finsa BR Bevelled Finfloor 12

ARTIFICIAL GRASS Landscape Landscape Junior Landscape Stripe

On the run!

Sarah has escaped from the sales office and is on the run in Kent & Sussex as Rackhams announces its team changes as the new season kicks off.

ENGINEERED WOOD COLLECTION Oaken Options

REVOLUTIONARY LVT FLOORING FROM CAVALIO Conceptline Projectline

We also stock a complete selection of underlays, accessories and entrance matting.

We offer a Special Order Service on products from virtually every flooring manufacturer in existence! Express Delivery Service on Finsa, Balterio & Krono laminate ranges.

Area Sales Executives Aaron Smith London postals NW,N,E & SE 07881 502506 THE STOCKLISTS November 2017

Peter Lawrence London SW Postals, Surrey (West of A24), Beds, Berks, Bucks, Herts (West of A1) 07881-502508

Paul Henson Essex (Outside M25) Cambs, Suffolk, Herts (East of A1) 07837-295379

Sarah Rowse Kent/Sussex 07881-502507

Antony Stapleton Sales Director 07881-502505 / 020-8498-2845

15

national institute of carpet & floorlayers

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16

THE STOCKLISTS November 2017

Solent Wholesale Carpet Company Ltd CARPET, FLOORCOVERING & ACCESSORY WHOLESALE DISTRIBUTORS Telephone: 01243 774623 Fax: 01243 210105 E-mail: sales@solentwholesale.co.uk Website: www.solentwholesale.com Zola Park, Barnfield Drive, Chichester, West Sussex, PO19 6UX.

CHECK STOCK, PLACE ORDERS AND MANAGE YOUR ACCOUNT 24/7 ALL THROUGH OUR WEBSITE

Oxford, Berks, Bucks, Beds, Hants, Middlesex & Herts. . . . . Ian Cardrick, i.cardrick@solentwholesale.co.uk, mobile: 07973 406329 Sussex E & W, Surrey, South London & Kent . . . . . . . . . . . . John Robson, j.robson@solentwholesale.co.uk, mobile: 07973 898453 Hants, Wilts, Dorset, Somerset, Gloucs, & I.O.W. . . . . . . . . . . . Adam Ayling, a.ayling@solentwholesale.co.uk, mobile: 07973 406799 VICTORIA Atlas Aura EasiCare Morton EasiCare Heartland First Impressions Freedom Lasting Luxury Royal Victoria Simply Heathers Collection Strathmore Collection Tudor Twist Victoria Twist LANO & BAJONG Campus X-treme Fairfield Silk Forum Genius Heather Twist Elite Heather Twist Supreme Montana Montana Twist Oblique Superior Pembridge Twist Star Twist Collection 40/50 BALTA Big Hit Berber Trail Lothian Wool Berber Luxury Heritage Heather Gala Cord - all options in stock Grand Prix Melrose Moorland Twist More Noble More Noble Soft Noble Heathers Paramount Playground Sarabi Saxon King Scorpio Shepherd Twist Heather Shepherd Twist Soft Noble BROCKWAY Cavendish Collection Dimensions Dimensions Heathers Lingdale (Both Qualities) Orion/Orion Major

LUSOTUFO Safi Sahara Sintra Boucle Tangier Titan & Tital Diagonal Valencia Wool Cord Wool Dream CORMAR Apollo Plus Highland Saxony Home Counties Heathers Home Counties Plains Living Naturals Malabar 2 fold Oaklands 32 Oaklands 42 Oaklands 50 Natural Berber Twist Primo Choice Super/Elite Primo Excellence Primo Plus Primo Ultra Sensation Sensation Feeling Sensation Heathers Sensation Supreme Sensation Twist Soft Focus Soft Focus Heather's IVC Isafe Apex Isafe One Isafe First - limited Presto Fusion Bingo Comfytex Atlas II Woodmark Tile Styles Ultimate Elements Classic Limestone Planet Woodland Cityscape Prisma Central MOHAWK CARPETS The only distributor to offer Mohawk in the UK.

Presidential Collection - Independence - limited - Freedom (4&5M) - Splendour - limited - Super Freedom (4&5M) The X collection

IDEAL carpets Dublin Dublin Heathers Echo Endurance - New Colours Grace Grass Collection Mars Monsoon Motor Car Pronto vinyls Athena Black-tex Emotions Galaxy Gemini Hermes - limited Orion - limted Spectrum Taurus entrance matting Alicante Heavy Tread Orotex - Ceylon Orotex - Magnum Orotex - Matrix MISCELLANEOUS BEST WOOL CARPETS Globe CAVALIER Celebrations Country Collection Hamlet Parish and Village CLASSIS CARPETS Amber Amber Plains San Diego EARTHWERKS Tempo MILLENNIUM WEAVERS Desire Ultra Twist PARAGON Toccarre Carpet Tiles TELENZO Kings Cross London Bridge

BY APPOINTMENT TO HER MAJESTY THE QUEEN CARPET MANUFACTURERS VICTORIA CARPETS KIDDERMINSTER

We carry other products not listed above, and can also provide a swift special order service on non stock lines.

Our reps and sales office would be pleased to answer all enquiries. Our last Price List is dated September/October 2017.

THE STOCKLISTS November 2017

Find us on 17

Habberley, our latest addition to our loop collection, which is made from 70% Wool 30% Tencel 4ply yarn which give a soft feel with brighter appearance that enhance the beauty of this product. made in 4&5m widths and comes in eight stunning on trend colours..

Relax and feel reassured with Victoria’s ‘Family Friendly’ easy to care for carpets that provide luxury, comfort, durability and the distinct style we are known for.

Habberley New Wool / Tencel Chunky Loop from Victoria Sales Executives Joe King National Sales Manager 07774 635354 Emma Fletcher Sales Operations Manager 07917 802315 Alan Stewart Area Sales Manager for Scotland 07774 947562 David Rockliffe Area Sales Manager for Cumbria, Lancashire, North Wales, Merseyside, Wirral, Cheshire & Isle of Man 07771 614305

BY APPOINTMENT TO HER MAJESTY THE QUEEN CARPET MANUFACTURERS VICTORIA CARPETS KIDDERMINSTER

18

Chris Lamb Area Sales Manager for North Yorkshire, North East & East Riding 07774 947568 Jim Osbourne Area Sales Manager for Manchester, South, West Yorkshire, Derbyshire & Notts area 07884 187695 Steve Gallagher Area Sales Manager for Lincs, East Anglia, Leicester & Northants 07774 947564

Mark Dearlove Area Sales Manager for West Midlands, Warwickshire, Hereford, Worcestershire, South Wales & Staffordshire 07836 519153 Barry Enever Area Sales Manager for Somerset, Devon & Cornwall, Gloucestershire, Wiltshire, Dorset, Isle of Wight 07850 321862 Bradley Davies Area Sales manager for Essex, North, West & East London, Hertfordshire, Middlesex 07920 747519

Daniel Alp Area Sales Manager for SE & SW London, Hampshire & Kent 07455 780336 VACANT Area Sales Manager for East & West Sussex, Channel Islands 01562 749300 Lee Wickham Area Sales Manager for Bedfordshire, Buckinghamshire, Oxfordshire & Berkshire 07713 133517 Jeff Douglas Area Sales Manager for Northern Ireland 07774 712353

Tel: 01562 749600 Fax: 01562 749349 sales@victoriacarpets.com www.victoriacarpets.com Worcester Road, Kidderminster, Worcestershire, DY10 1JR THE STOCKLISTS November 2017

ACCOLADE ACCOLADE MADE WITH 80% BRITISH WOOL WOOL

MADE IN BRITAIN

SCOTLAND SCOTLAND MARK VINTER M: 07775 376 07775 902 902 376

KENT/SUSSEX/SURREY/ KENT T/SUSSEX/ /SURREY Y/ HAMPSHIRE JAMIE JAMIE BONE M: 07899 248324 48324 07899 2

CORNWALL/DEVON/ CORNW NW WALL/DEVON/ ERSET T/DORSET SOMERSET/DORSET SOMERSET BRENDAN HART BRENDAN 07850 130221 130221 M: 07850

YORKSHIRE YORKSHIRE ALDO BERITONNI BERITONNI M: 07971 173 07971 17 3 560

NORTH NORTH WEST WEST & CUMBRIA MARK JONES M: 07828 07828 119 279 279

WEST MIDLANDS GLOS. S & GL OS. WEST MIDLAND PETE E AVERNS AVERNS M: 07734 07734 324 324 356 356

WALES & BRISTOL BRISTOL SOUTH WALES DAVID MAY MA AY Y DAVID M: 07976 778 07976 204 778

NORTHERN NORTHERN IRELAND GARY GARY O’BOYLE O’BOYLE M: 07831 07831 220 675 675

NORTH NORTH EAST EAST BECKY BECKY GIBBONS M: 07970 491 215 07970 491

EAST EAST MIDLANDS MIDLANDS STEVE STEVE FURNISS FURNISS M: 07773 07773 384 787 787

SOUTH EAST LONDON EAST & L ONDON ANDREW GOLDSMITH GOLDSMITH M: 07432 07432 119 220

REPUBLIC OF IRELAND LARRY LARRY WHITE M: 0862 594 594 126

KEY ACCOUNTS 07815 783 7815 806 7 83 NATIONAL GED AINSCOW AINSCOW M: 0 ACCOUNTS NATIONAL SALES SALES OFFICE

T: 01429 01429 892567 892567

THOMAS WITTER Support your your British manufacturer manuf acturer

BY APPOINTMENT TO HER MAJESTY THE QUEEN CARPET MANUFACTURERS VICTORIA CARPETS KIDDERMINSTER

T: 0844 7 7252 034 252 0 34

Thank you for your continued support

V IS T IC S, P PARK ARK VIEW VIE W ROAD RO AD E EA AST, S T, H AR ARTLEPOOL, TLEPOOL, T TS25 S25 1 HT VII EW E W LO L O G IST

E: SA S A LE LES@THOMA S@TH O MASWI S WITTER TTE R .CO . C OM OM

W W W.T H O M ASW I T T E R .CO M THE STOCKLISTS November 2017

T: 01429 0 1429 892555 8 9 2555

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DEBONAIR

THOUSANDS OF CARPET OPTIONS IN-HOUSE UNIQUE DESIGN

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H I G H STO C K L E V E L S

A F F O R DA B L E Q U A L I T Y W O O L H

NORTH WEST & NORTH WALES JOHN ROSTRON M: 07973 733 208 E: johnrostronagencies@hotmail.com

SCOTLAND GEORGE STUART M: 07860 366 092 E: gstuart@whitestone.co.uk

EAST MIDLANDS STEVE FURNISS M: 07773 384 787 E: furnissagencies@btinternet.com

NORTH EAST & CUMBRIA BECKY GIBBONS M: 07970 491 215 E: rebann2@btinternet.com

WEST MIDLANDS DEAN STANLEY M: 07572 758 010 E: dean189@btinternet.com

YORKSHIRE JOHN ALSOP M: 07860 572 220 E: alsopagencies@yahoo.co.uk

LIVERPOOL MALCOLM HOYLE M: 07860 772 608 E: malcolm.hoyle@btinternet.com

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FLEXIBLE BESPOKE SERVICE H A S S S L E F R E E P O LY P R O P Y L E N E F

A SCOTLAND JOHN STUART M: 07860 565 200 E: johnstuart@btopenworld.com

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H OXFORDSHIRE, WILTSHIRE, HAMPSHIRE, BRISTOL, GLOUCESTERSHIRE & SOUTH WALES DAVID MAY M: 07976 204 778 E: mayatthelimes@talktalk.net SOUTH WEST BRENDAN HART M: 07850 130 221 E: ba.hart1@yahoo.com NORFOLK, SUFFOLK, CAMBS, NORTH ESSEX ROBIN SAUNDERS M: 07968 344 892 E: rsagencies2004@aol.com

H U G H M A C K AY Support your British manufacturer

SOUTH EAST & SOUTH LONDON MIKE ALP M: 07770 861 441 E: alp.michael@googlemail.com NORTH LONDON & HOME COUNTIES DAVE MARNEY M: 07794 221 443 E: d.marney@sky.com CENTRAL LONDON NICK WOOD M: 07976 945 505 E: nick@essentialflooring.co.uk

NORTHERN IRELAND GARY Oâ&#x20AC;&#x2122;BOYLE M: 07831 220 675 E: goboyle@ntlworld.com REPUBLIC OF IRELAND LARRY WHITE M: 03862 594 126 E: thelarwhite@hotmail.com NATIONAL SALES MANAGER KEITH MORGAN M: 07710 701063 E: keith@whitestone.co.uk SALES DIRECTOR VINCE HOLDEN M: 07900 262 434 E: vince@hughmackay.co.uk

Thank you for your continued support

VI EW LO GISTIC S , PARK VIEW ROAD EAST, H ARTLEPOOL, TS25 1HT

E: SA LE S@WH I TE STO N E .CO.U K

W W W. H U G H M A C K AY. C O . U K

T: 01429 8925 5 5

Carpet&FlooringReview Bright and beautiful

Eye-catching Bloc solid colour vinyl flooring from commercial flooring specialists Polyflor was recently installed in the refurbished office of Ashworth Parkes Architects in Cambridge.

Bloc PUR in the bright yellow Lemon Punch design was selected to add a pop of bold colour to the modern, minimalist office space at Ashworth Parkes Architects HQ. The subtler Studio Grey shade from the Bloc collection was used for an upstairs meeting area.

Ashworth Parkes Architects Ltd is a multiple award winning, RIBA registered architectural practice with a six person team specialising in bespoke architectural designs for the residential and commercial sectors. The practice moved into their Dale’s Brewery office in 2014.

Jeremy Ashworth, Director of Ashworth Parkes Architects Ltd commented, “We wanted to make a bold statement with the interior design of our small office space. Bloc flooring in this vibrant shade has helped us take our office from ordinary to extraordinary in a simple yet effective way.”

Bloc PUR is a vibrant collection of solid colour sheet flooring in a broad spectrum of 16 enticing shades, with a fully pigmented, homogeneous 0.7mm wear layer of pure colour. Designed to provide either a subtle backdrop or a bold, modern statement in commercial interiors, UK manufactured Bloc PUR is a high performance heterogeneous sheet floorcovering with a textured matt finish.

T 0161 767 1111 www.polyflor.com

Chic shades

Crown Floors has given its popular Roseland range an on-trend colour update to take it into 2018 and beyond, ensuring it remains a natural first choice for customers looking for the ultimate in beautifully soft, luxe-look carpet that’s also blissfully easy to care for.

“Grey is still the shade in interior decorating and we wanted to reflect this by introducing more of this key colour into our Roseland collection,” explains Gavin Freebairn, field sales manager for the brand. “Our Roseland carpet already offers faultless quality and impressive value for money, and now we are able to give customers a wider choice of colourways for total flexibility.”

A fresh, modern take on the traditional ‘salt-and-pepper’ carpet, the Roseland collection has been a firm customer favourite since its launch in 2013. With an attractive multi-tonal heather effect that adds a feeling of warmth and comfort to any room, it comes in an earthy yet sophisticated palette that includes soft Mushroom and delicate Nougat, and three brandnew additions: Phantom, a glamorous pale grey with a hint of silver; Antique Grey, a classic soft stone shade, and Asphalt, a darker, concrete hue with deep, rich tones.

Velvety to the touch with a deeply plush 15mm pile, Roseland offers an unbeatable combination of stylish looks and practicality. It’s made with Easy Clean polypropylene fibres that are incredibly stain resistant and is bleachcleanable with no loss of colour, hence its impressive 15-year wear and stain warranties.

“Our Roseland collection is consistently one of our best sellers as it ticks all the boxes,” says Gavin Freebairn. “By updating it with these beautiful new shades we’re certain it can maintain its market position for years to come.”

T 0800 898282 www.crownfloors.co.uk THE STOCKLISTS November 2017

21

NEWS

A Spire to performance

High performance products from F. Ball and Co. Ltd., including Stopgap F78 waterproof surface membrane, Stopgap 300 smoothing underlayment and Styccobond F44 acrylic adhesive were used to install 6,500m2 of vinyl flooring at the Spire hospital in Tollerton, Nottingham.

AJ Floorcraft of Derby, were subcontracted to install flooring throughout the hospital, which had been newly built. Prior to the installation of a smoothing underlayment, the subfloor was mechanically cleaned to remove impurities and two coats of Stopgap F78 one component, rapid drying waterproof surface membrane were applied.

Stopgap F78 impedes the passage of residual construction moisture from affecting subsequent floorcovering installations, allowing early installation of floorcoverings in fast track building programmes.

Contractors from AJ Floorcraft then applied Stopgap 300 HD heavy-duty smoothing underlayment to the hospital floor. Stopgap 300 HD is a fast drying selflevelling smoothing underlayment suitable for use in light to heavy-duty areas, for preparing sound absorbent and non-absorbent subfloors prior to the installation of new floorcoverings. Stopgap 300 HD was particularly suitable for this flooring installation as it is designed for use in areas subject to heavy loads.

Finally, Styccobond F44 acrylic adhesive was used to secure the vinyl floorcoverings. Styccobond F44 is a solvent free acrylic emulsion adhesive, which is designed to give a high bond strength, strong initial tack and a long open time. It is protected against bio-degradation and is suitable for use over normal underfloor heating installations.

T 01538 361 633 www.f-ball.co.uk

Itec impress

With two and four-metre width options across its commercial vinyl portfolio, Itec Contract Floors manufactures floors that have installation, aesthetic and performance advantages.

Making all of its commercial sheet vinyl in Europe, Itec Contract Floors can strictly control the quality of all of its exclusive decorative, safety and acoustic flooring. Developing all designs in-house, Itec floors provide a variety of wood, stone, architectural and decorative effects that are available in two and four-metre widths.

For large areas, the four-metre width option enhance aesthetics, requiring fewer seams across the space. Also, with the innovative technology of Invisiweld, any seams are stronger and almost invisible, contributing to a more realistic effect for wood plank and tile decors, as well as keeping mineral and architectural-looking designs seamless.

In smaller areas, two-metre wide options keep waste to a minimum.

These width options can also help when it comes to installing Itec Contract Floors, particularly in larger areas where fewer seams mean faster fitting and an end result that looks better, both heightened with the use of Invisiweld.

Once installed, Itec Contract Floors deliver exceptional long-term performance, equipped with Hyperguard+ PUR technology for a surface that resists scuffs and stains and is easier to maintain. Protecting looks and enhancing life, Hyperguard+ comes as standard on all decorative, acoustic and safety flooring from the brand. With floors rated up to Class 43 Light Industrial Heavy use, there is no doubt that Itec Contract Floors are hardwearing enough for the most demanding of public spaces. In areas such as student accommodation and multi-occupancy housing, it is the acoustic flooring range that really delivers, providing a home-like feel, easy maintenance, high wear resistance and up to 19dB of acoustic absorption; the standard for education across Europe.

T 0800 032 3970 www.itecfloors.co.uk

22 November 2017

Carpet&FlooringReview

from The Stocklists

November 2017 23

NEWS Customer-centric clicking

Selected retailers across the Uk are the first to be able to take advantage of MyUnilin, the new online partner platform from Unilin, the company behind Quick-Step, Pergo, Elka and Balterio.

Introduced as part of its customer-centric philosophy, the new tool increases efficiency between manufacturer, distributor and retailer.

Developed to streamline ordering of Unilin laminate, wood and LVT products and accessories, the new software has been trialled at several retailers, including both single and multi-site independents. MyUnilin allows retailers to access a range of functions instantly, such as browse and order Unilin products, check stock in real-time, review the status of existing orders and access account balances immediately.

Sophie Hautekeete, International PR and Sponsoring Manager, Unilin, comments: “At Unilin our objective is to always put the customer first, whether that be distributor, retailer, installer or consumer. For example, our Academy for Excellence in Flooring was introduced to offer a competitive advantage to installers. MyUnilin is designed to help distributors and retailers through faster and more efficient realtime ordering and account management that’s incredibly easy to use.”

Feedback from trials of the software has been extremely positive.

One retailer involved in the trial, Doors & Floors Direct, is a multiplesite independent that has seven members of staff regularly using the software: “Our staff have been using MyUnilin from their laptops in store and have found it straightforward and easy to use,” says Sam Scott, director, Doors & Floors Direct. “Previously we would have waited until the end of the day to place orders, but now we’re doing it ‘on the fly’ as the software is so simple to use.

“There’s no more sitting on the phone and it’s easy to double-check order accuracy. In fact, it is the only system that all the staff are happy to jump on, just because it’s so easy to find what you need; even matching trims and the correct underlay can be found without fuss.” www.quick-step-academy.co.uk

Simplicity style

Flair Rugs stood out from the crowd at Top Drawer London with a sleek and contemporary all-white stand that reflected the on-trend designs in its brand new, design-led Luxmi collection.

Alongside selected new additions to Flair Rugs’ Simplicity and Core collection on show, buyers were primarily treated to the first reveal of the Luxmi range – an exclusive curation of fine-quality designs capturing the supplier’s premium rug styles – with the highlight being the unveiling of a capsule collection inspired by the V&A, the world’s leading museum of art, design and performance.

The collection launched with four styles – Jazz, Fanfare, Rhapsody and Honeysuckle – each inspired by the work of influential and acclaimed figures including William Morris, Owen Jones and F. Gregory Brown, charting key periods of design such as Art Deco and the Arts & Crafts movement.

“Our V&A collection was definitely a huge draw for buyers,” says Flair Rugs’ sales and marketing director Gareth Davies. “They are eye-catching, truly beautiful rugs, and they epitomise rug craft at its very best – two of the designs are hand-tufted and finished by artisans, the other two are woven on jacquard looms. And the colours are exquisite.

“We’re delighted that Top Drawer went so well for us. We’ve never exhibited there before but we specifically chose it as a platform to launch Luxmi because as an exhibition it attracts some of the brightest design talent and the most innovative, trend-led brands in the UK, and as a design-focused supplier we feel our offering sits perfectly alongside them.

Hence the very “clean” look we gave to our stand – we wanted it to be as unfussy, sleek and as modern as possible, as that really sums up Flair Rugs’ forward-thinking approach to rug design.

“We always say we don’t want to follow trends, we want to help shape them, and I think at Top Drawer this year we showed that with our huge range designs – from our budget-driven Simplicity collection to our premium hand-woven styles – Flair Rugs is definitely one of the best rug suppliers to the trade.”

T 01457 850660 www.flairrugs.com

24 November 2017

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November 2017 25

NEWS Growing industry

The country’s largest online flooring retailer, Uk Flooring Direct, has moved to a new facility as it looks to achieving a £100m turnover.

Situated in Hinckley, Leicestershire, the new facility provides a central location for the business with easy access to major arterial roads, ensuring fast delivery of its flooring to homes and businesses across the UK. With 58,000ft2 of space, the building houses a showroom, marketing suite, sales centre, customer collection point and five-bay warehouse.

Improving efficiency and speed of order processing, the new warehouse is capable of holding enough stock to ensure UK Flooring Direct has the capacity to achieve its £100million turnover target. The initial £750,000 capital outlay in the acquisition and fit-out of the building comes following consistent investment in the company’s operating system, website and insight technologies; totalling £1.25m over the last three years.

Jason Ashby, managing director, UK Flooring Direct, comments: “When we launched UK Flooring Direct, we set out with the ambition to become the UK’s largest online flooring retailer and now we have reached that goal, we are determined to keep growing and become one of the country’s largest online retailers full stop.

Our previous location was stifling growth, with staff amenities proving inadequate and stock-holding capacity preventing us from maximising sales.

“The new Hinckley site means that we can continue to invest in our people and provide them with incredible working conditions and facilities, as well as sustainably expand product lines and stock levels to meet demand. We’re excited to be in and look forward to the positive impact it will have on the entire UK Flooring Direct team, driving us to be one of the most innovative businesses in the flooring industry.”

Currently employing 75 staff and recruiting in areas across the business, UK Flooring Direct has previously been listed as one of the fastest growing businesses in the UK and stocks over 200 different floors across wood, laminate and LVT product categories. Also holding a full range of installation, finishing and after care products; the supplier offers credit terms and exclusive discounts to members of the trade. www.ukflooringdirect.co.uk

Cormar expresses itself

Cormar Carpets has boosted the number of its Express Collect centres, throughout England and Scotland, following year-on-year growth in the company’s fast track retailer service.

The two new centres are based in Scotland: Motherwell, very close to the M74 motorway, just south of Glasgow, and Bathgate, close to the M8 motorway in between Glasgow and Edinburgh. These will complement existing collection points across the country.

The next day collection service, which operates Monday to Friday, was launched four years ago as an additional free service, allowing retailers and contractors to pick up carpet the next day from a choice of collection centres throughout the country. With 27 Express Collect centres now in place, it means the majority of retailers are within a 30 minute drive from the nearest collection point.

“With over 3,000 carpet deliveries each week, we are always looking at ways we can improve our fast, reliable delivery service,” said Craig Marshall, sales order channels and logistics director. “With a 20% rise in orders in the past year, expanding the next day collection points allows even more retailers to access this service.

“We have always prided ourselves on our nationwide delivery fleet as it is an important offering to our independent carpet retailers and local carpet shops, differentiating us from many of our competitors. Our Express Collect centres now mean they can choose to collect orders even more swiftly.”

T 01204 881234 www.cormarcarpets.co.uk

26 November 2017

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NEWS

See for yourself

Crown Floors by Balta invited the team at Carpet 1st to see the group’s carpet styles being made with their very own eyes.

Visiting Balta’s Sint-Baafs-Vijve HQ and production site, as well as its Tielt and Waregem facilities, employees from Carpet 1st were treated to a rare glimpse of just how Balta ensures Crown Floors carpets provide the very best in style, quality and affordability.

Taking a whistle stop tour of the 96,000m2 Waregem weaving site, before being whisked off to the imposing 306,000m2 Sint-Baafs-Vijve HQ to witness tufting and to take a break for lunch, Carpet 1st members were then shown the cut-length process at Balta’s Tielt facility. The action-packed day was rounded off with a spot of shopping, a boat trip and an evening meal in the picturesque city of Ghent before travelling home the next day.

Geert Vanden Bossche, marketing director, says: “It’s always great to show our customers just what goes in to making carpet, from weaving or tufting right through to finishing and cutting to order. It goes someway in showing just why carpet from Crown Floors by Balta is highly thought of across the industry.

And as a bonus, Ghent is a beautiful city that’s well worth spending time in!”

T0800 898282 www.crownfloors.co.uk

Fading focal point

Launching 2018, Babylon is the latest design to join the Fading World rug collection from Louis de Poortere. A multi-layered composition of floral, Arabic geometric and distressed elements set in soft hues.

Available in four colour options - Alhambra, Algarve, Sherbet and Sherazad - featuring glimpses of blue, pink, green and soft gold; Babylon brings a worn, vintage feel that is a dominating trend for interiors.

Alan Russell, sales director, Louis de Poortere, explains: “The Fading World collection is one of our most popular, it’s worn-effects giving rugs a sense of past grandeur and time-ravaged elegance with thoroughly modern colourways in-tune with today’s interiors. Babylon will be joining the collection for 2018, adding depth and underlining that Fading World is still very much a focal point for Louis de Poortere.”

Babylon joins the Fading World collection alongside Medallion, Agra Sur and Generation. Crafted from luxurious cotton chenille for great underfoot feel and appearance retention, all Fading World styles are made in Europe and Louis de Poortere controls every aspect of production to ensure exceptional quality. With a rug weaving tradition dating back 100 years, Louis de Poortere has the largest vertically integrated Wilton production plant in the industry.

Initial stock will be available from November for those who want to be among the first to feature this collection.

T 01505 615663 www.louisdepoortere.com

Summer success

Recofloor has named the three winners of its annual Summer Promotion, which was held throughout August to encourage more flooring companies to recycle their waste vinyl flooring through Altro and Polyflor’s scheme.The draw was streamed live on Facebook at the beginning of September.

Congratulations to MacGregor Flooring Company Ltd, Hamilton; Branagan Flooring Services, Manchester and S&D Flooring Ltd, Hull who each won a £100 Red Letter Days Gift Card to spend on an ‘unforgettable experience’ of their choosing.

Every flooring company raising a Recofloor collection throughout August and returning a minimum of either two full bulk bags or a full blue bin qualified for the prize draw. Throughout the month, a total of more than 38 tonnes were sent for recycling – a 31% increase on July’s 26 tonnes.

Pictured left to right: John Scott, Hamish MacGregor and Sam Carmichael-Pitts

Hamish MacGregor, Managing Director of MacGregor Flooring Company Ltd, commented: “It’s nice to win something for a change! I’ve always felt that recycling is the way to go and as Recofloor members, we always try to recycle vinyl flooring where we can. We have recently extended our car park to make space for recycling other materials, such as cardboard.” Kate Branagan, Managing Director of Branagan Flooring Services said the prize had been given to their warehouse manager John Scott, who deals with the Recofloor collections, adding: “I feel that he deserves it.The larger volume of collections throughout the summer months is mainly due to the large amount of school and university work we do.”

Steve Dixon, Managing Director of S&D Flooring Ltd said the prize is a ‘great bonus’ for the company at the end of a busy summer. He added: “Working with Recofloor and recycling our waste vinyl flooring over the last couple of years has been great for improving our sustainability performance. We look forward to giving this prize to a hard working employee at the organisation.”

Launched eight years ago by leading flooring manufacturers Polyflor and Altro, more than 3,400 tonnes of waste vinyl flooring has now been recycled through Recofloor. This is equivalent to well over one million square metres of flooring and enough to cover 138 football pitches.

T 0161 355 7618 www.recofloor.org 28 November 2017

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November 2017 29

NEWS New year flooring focus

At this time of the year the eyes of the furniture industry turn towards the NEC as preparations for its biggest annual gathering get into full swing. Flooring will have an enhanced area for the show’s Flooring Showcase in Hall 2, as part of an updated look for the event, and will be joined by an extended Fabric Pavilion.

Registration for the 2018 show is now open, and taking its usual slot on the third weekend in January, the show runs from Sunday 21st to Wednesday 24th. With over 500 exhibitors set to tempt buyers with 1000s of new designs in furniture, flooring, fabrics, lighting and interior accessories, its going to be a packed event.

With more and more furniture retailers choosing to stock flooring sections in their stores in order to give consumers a one-stop interiors shopping experience, flooring is becoming increasingly important at the show. Well known flooring companies exhibiting their new collections for 2018 this January include Furlong Flooring, Abingdon Flooring, Forbo, Associated Weavers, Think Rugs, MCD, Rama Carpets, Gooch International and Ball & Young. Show partner the SMG buying group also has a stand at the show.

The stature of the January Furniture Show has grown since its inception in 2015 and in its forth year the show looks set to burst previous exhibitor and attendance records. Expected to attract nearly 22,000 visitors in 2018, the show has a reach across buyers from department and high-end retail stores, large and small independent furniture and interiors stores, interior designers and design companies, hotel, leisure and contract buyers, interior specifiers and garden centres. Including buyers from John Lewis, Marks & Spencer, Next, Debenhams, AIS and Minerva members.

The sexiest underlay you will never see

With 90% of the show space already booked visitors will find that that the exhibitors don’t stand still and neither does the show. It is keeping up with its ever-developing exhibitors with a fresh new look and a crisp new website, giving visitors plenty of pre-show information about who and what they can expect to see.

Like previous years visiting couldn’t be easier, plenty of free parking with a frequent courtesy shuttle bus running between the halls and the car parks, and 25% discount on Virgins trains for anyone going to the show. The NEC’s facilities are some of the best of any UK venue, and the organisers have planned in plenty of little rest areas for those all-important coffee breaks and planning stops. www.januaryfurnitureshow.com

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November 2017 31

NEWS Fitting winner

Ian exits Balta

Ian Anderson, pictured third from left, celebrates his retirement with Balta sales team colleagues.

Balta celebrated with Ian Anderson, as he announced his retirement from the world of flooring. Recruited from Marley Floors by sales director Duncan Buchanan, Ian joined Balta in 1992 and retires as one of the company’s longest serving sales representatives.

For the last 25 years, as sales representative for Scotland and Northern Ireland, Ian has helped to establish Balta carpets in stores throughout the countries and has been hugely successful in his role. He leaves as a recent grandparent and will no doubt enjoy spending his well-earned retirement with his expanding family, as well as polishing his swing on the golf course.

Pictured left to right: Ian James, winner Byron Terrett and show organiser Wendy Adams.

The winner of this year's Carpet Fitter of the Year competition The Flooring Show was Byron Terrett from the Vale of Glamorgan.

The competition ran over two days and showcased the craftsmanship and skills of the six finalists who were required to carry out two very challenging practical tests - the platform test was a stretch fit carpet which had a pillar in the middle and the carpet had to be seamed either side of it, and an obstacle in the corner with a low overhang and acute angles to make cutting and tucking of the carpet very challenging. The second test was a double-sided bullnose step to be handstitched.

“What a privilege to take part, I'm truly shocked and honoured to win the title,” said Byron. “Over the years I have had the privilege of working alongside some extremely experienced and talented carpet fitters such as Mike Whale and Tim Nicholas. Both have competed in carpet and flooring fitter of the year. I have been inspired by them and this has motivated me to aim high and challenge myself.”

There was a separate smaller element to the contest which was to construct a toolbag from carpet and this all had to be handmade prior to the finals in Harrogate and a separate prize was awarded for this task; this element was won by Dan Evans of Cambridgeshire.

T 0115 958 3077 www.nicfltd.org.uk

Duncan Buchanan, sales director, Balta Carpets: “I am proud that Ian has been part of Balta for the last 25 years. He has been an exceptional employee and more so, he has been a delight to work with. In that time, you get a true understanding of someone’s character and I have the pleasure in saying Ian is one of the kindest and most authentic people I know, as well as being excellent in his choice of career.”

Everyone at Balta wishes Ian a very happy retirement and he will be missed by all that have worked alongside him.

T +32 56 62 22 11 www.baltagroup.com

Leading the change

Ulster Carpets are very happy to announce the appointment of Andrew Gicquel as Residential Sales Manager for the Uk and Ireland.

Andrew has been with Ulster Carpets since 2013, where he took on the position of Areas Sales Representative for the Midlands. His experience in this role, as well as now 20 years of knowledge gained in the industry, has prepared Andrew well for his new position as Residential Sales Manager.

This is an exciting period in the history Ulster Carpets, as the company continues its long term facilities redevelopment. Andrew will be overseeing new products, POS and growing sales. He is enthused by the challenges ahead and is looking forward to leading in a managerial role during this time.

T 028 3833 4433 www.ulstercarpets.com

Future forward with IVC

Maaike Dickx has been appointed product manager for the Leoline and Avenue flooring brands from IVC Group.

A graduate of the LUCA School of Arts, Maaike is an experienced creative marketeer and is ideally positioned to work with the design team to develop new styles for the brands, ensuring that Leoline and Avenue remain the musthave vinyl flooring brands in homes across the country.

Maaike’s responsibilities include developing and launching new product for both brands, focusing on design and ensuring that any new styles answer demand in the market. Highlights from her previous role include responsiblilty for the brand of the highly popular iSense collection.

“After eight years in communication, I realised I wanted something more and needed to be involved in the creation of the product itself, rather than just marketing a concept,” explains Maaike. “The opportunity to join Europe’s largest heterogeneous vinyl manufacturer in just such a role was just too exciting to ignore.”

Joining a team of hugely experienced product designers, developers and marketers, Maaike will be making regular visits to the UK; visiting retailers, trade fairs and interior design events to make sure that the next generation of Leoline and Avenue products are future-forward.

32 November 2017

T 0800 032 3970 www.ivcgroup.com

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November 2017 33

A thought provoking look at trends, issues and happenings in the industry with a subtle wool twist of course!

British Wool at Grand Designs

British Wool’s feature installation at the ever-popular Grand Designs Live event at the NEC looked very good and proved very successful with the visitors.

Working in partnership with eleven brands, British Wool aimed to directly target consumers at the event with the wool message. The stand which focused on wool and wellbeing displayed a range of British Wool products including carpets, beds, bedding, furniture and accessories.

Left to Right Ruckstuhl Feltro, Brockway Galloway, Axminster Jacob Tweed, Alternative Flooring Crafty Hound, Jacaranda Tapanui Porcelain, Axminster Hazy Days Walking the Dog, Crucial Trading Sisool, Crucial Trading Wool Pride

Wool Week’s Wonderful Wool Gallery - Wool Fusion Wool Week in the UK saw ‘Wool Fusion’, a stunning event in central London which combined all the key areas of interiors from flooring to furnishing with fashion, film and a bold display of interiors photography.

The gallery style event was open to the public over the entire week (7th to 15th October) and saw many visitors over the course of its nine days. Carpet played an important part in the exhibition and was displayed in innovative ways and with a distinct fusion focus which set the tone of the whole event.

Flooring in British Wool from Ulster Carpets with the dramatic ‘Fusion Reverb’ in denim, Brockway Carpets with ‘Lakeland Herdwick' and Adam Carpets with ‘Castlemead Twist’ brought a feeling of undeniable luxury to the stand which clearly demonstrated why wool carpets make such a difference to underfoot comfort.

The new retail promotion, which links consumers and carpet retailers through the WoolRetailer.com website gave an added bonus to those that stopped to admire the product on display. The potential to win money via a prize draw for those purchasing a British wool product provided plenty of conversation with the home interest visitors - many of whom attend with a definite project and budget in mind.

A series of events and workshops were held throughout, including ‘An Alternative Fusion’ which saw Lorna Haigh and Margo Selby informally discuss their successful collaboration on carpet design following the Wool Week launch of the Margo Selby Stripe Collection.

Brintons formed a collaborative partnership with the weaver Angie Parker Textiles which delivered a beautiful grey tonal design to the simple stairway in the venue. Called ‘Fryktlos’ meaning ‘Fearless’, based on Angie’s description of her design process - as a ‘fearless use of colour’. The design was originally woven using a technique called ‘krokbragd’, which originated in Norway.

The pairing of Angie’s organic hand woven design skills with Brintons, the leading commercial woven carpet brand has allowed this design to be produced as an axminster carpet in a very short time. Brintons used their ‘Inception’ QuickWeave palette which is specifically created for interior designers and clients who work on assignments with tight deadlines. The QuickWeave collection is a made-to-order woven axminster carpet range offering a turnaround time of just 6 weeks.

Other carpet brands including Axminster Carpets, Crucial Trading, Brockway Carpets, Ruckstuhl and Jacaranda which together formed a clever, interesting and impactful ‘wool divider’ which gave an eye-level and tactile display for different styles of neutral flooring.

“Wool Week is a key consumer date in the wool textile year and we have been able to promote the many benefits of the fibre during Wool Fusion whilst also celebrating wool carpet in ways that inspired and refreshed visitor interest,” Bridgette kelly, interior textiles director of the Campaign for Wool said.

34 November 2017

“Grand Designs is a show that attracts the right kind of audience for us. It is attended by those that are looking for fresh ideas and information to help them source and select products for their developments an, redecoration projects.” Graham Clark, head of marketing explained.

“We had an extremely busy few days at the event and a lot of interest in the products and the many benefits of wool. This is the first stage of our new marketing strategy which will see us targeting consumers directly with the British Wool message.”

Carpet&FlooringReview

Discover the Flooring Showcase at the UK’s leading furniture and interiors event.

Featuring Abingdon | Associated Weavers Ball & Young | Forbo | Furlong | Gooch Oriental

ÌiÀy À N ,> > >À«iÌÃ N / ,Õ}Ã N > ` Ài from The Stocklists

Register now at januaryfurnitureshow.com November 2017 35

Marketing insights Palettes, patterns and organic design It’s true, the grey palette has entrenched its position as the new neutral, but its versatility has made it easy to introduce new colours. And, there’s a real contrast in colour palettes depending on which grey you choose. This contrast continues into design, with organic patterns sitting alongside structured shapes.

Ulster, New Collectionsboard

Brintons, Warm Industrial Trend Mood-board

Brintons have been showcasing the versatility of carpet with regular trend mood-boards on the inspirations section of their website. For example, carpet may not be the first floorcovering to spring to mind when talking about industrial interiors but adding a beautiful wool-rich broadloom can really enhance the warm element of this trend and help to set off cooler surfaces. Geometric patterns should be kept simple and linear so something like Regina Slate Trellis is a great example of a patterned carpet which works well in these settings. With a trend that is so focussed on the juxtaposition of cold and warm, velvet carpets are a great way to bring in texture, Brintons velvets are specially developed to give added splendour, with higher pile heights and denser row counts these carpets will bring warmth and softness into a space to contrast with the cooler marbles and concretes. A soft grey such as Brintons Majestic Polished Silver fits well into this palette or if grey’s not your thing then try True Velvet Trenchcoat which emulates the cork surfaces which are key to this look.

Adam Carpets are renowned for their in-depth research into new trends which has been borne out by their correct forecasting of the last two Pantone Colour of the Year. Their mood-board point of sale also brought trend forecasting to the attention of many retailers and how striking it could look within their stores. Their latest boards were on display at the Harrogate Show.

“The colour combination for 2018 looks like being navy and gold” said Eamonn Prescott, Sales Director at Adam Carpets. “We are increasingly seeing these two colours put together within the interiors market.”

36 November 2017

“Going into the colder months, dark and intense colours will prove to be popular. These colours create a feeling of comfort and cosiness, so reds such as burgundy come through and are placed with metallics such as copper and gold for a sense Adam Carpets, Greenhouse Mood-board of luxury.”

“Don’t forget to have fun either.” continues Eamonn.

“Yellow, coral, raspberry and teal are bright, clean, playful colours which will also be strong during the Winter.”

Ulster Carpets have recently launched a number of new ranges, containing products that traverse across the design spectrum. Ulster's aim has been to make patterned carpet more accessible, appealing to a wide range of tastes.

HΛBITÜS blends contemporary patterns and comforting textures with neutral colourways all with an intricate loop pile. The HΛBITÜS range has been produced in keeping with the quiet, understated aesthetic found in Danish design. With 4 new designs and 6 different colour ways, there are plenty of exceptional options to choose from.

The designs within the Fusion range maintain their familiarity but have been re-visited to have a completely modern feel with blues, greys and neutrals that are perfect for current colouring.

Ulster's latest Axminster range, "Watercolours" mimics washes of watercolour pigment softly blending into the paper. These effortless textures are layered over classic designs to give an antiqued effect - that of a textile treasured over time so that only fragments of the pattern remain.

Throughout each of these new ranges Ulster have identified a number of different sources of inspiration. From homely comforts, to naturally occurring elements and contemporary urban architecture.

Carpet&FlooringReview

by Rita Bancroft Rita is Director of Bancmarketing Ltd and has over 25 years of marketing experience with a proven track record in both business to business and business to consumer multi-channel marketing.

karndean Designflooring, Storm Oak

The 4-ply yarn in 100% undyed wool makes it soft and luxurious, and comes in 4m and 5m widths for contemporary texture anywhere in the home. This fabulous new range is uniquely characteristic of Brockway as ‘The home of wool carpets,” helping sustain the population of some of the UK’s rarest breeds of hill sheep. “Our aim is to combine British craftsmanship using the finest raw materials to ensure the sustainable manufacture of awardwinning carpets, which offer great value for money,” says Shaun.

We caught up with Karndean Designflooring, to see how they have addressed the grey trend.“We’ve noticed that homeowners are increasingly looking to greys to give their space a more contemporary feel and this isn’t surprising because it’s a very neutral, versatile colour,” comments Stella Coyle, National Retail Sales Manager at Karndean Designflooring.

“We’ve recognised that traditional basketweave effects are back in style and when paired with parquet or full length designs they can make a real impact. So, we recently introduced the multi-tonal grey hues of Storm Oak to our Art Select collection in matching full-length plank, parquet, and basketweave formats, which is ideal for those looking to achieve the same colour floor throughout with an alternative format or as a standalone rug effect to break up individual spaces.”

Brockway, Rare Breeds Loop Linen

Shortlisted in the floor coverings category of The FX Design Awards, the collection is hand-woven at the company's factory in India's historic centre for the production of fine, hand-loomed carpets and rugs.

Full of charm and character, Art Select is recognised for featuring the most beautiful natural timber effects with intricate and realistic handcrafted embosses. With traditional dark and rich brown tones already available as part of the Art Select Oak Royale collection, this new, cool, ashy grey tone will be extremely popular with individuals looking for a more modern feel.

Brockway are on-trend with a focus on back to nature. “More and more people are choosing natural wool carpets to create an organic feel in the home,” says Shaun Lewis, Sales Director at Brockway.

ITC Natural Luxury Flooring, manufacturers of luxury carpets and rugs has launched The Eco Collection, to satisfy the growing demand for products which meet high standards of environmental and social responsibility.

The carpets are made using only 100% superior quality, undyed wool, cotton, jute and a natural latex backing.

They are moth-proof, but without the range of additional chemical additives used in so many contemporary floor coverings.

ITC, Eco Loop

“Bringing natural materials indoors is a big interior design trend for 2017.

And our 100% pure undyed wool ranges come with a colour palette of neutral and earthy hues that create the perfect modern, back to nature look,” he explains.

The Eco Collection comes in six contemporary muted colours and three different styles, Eco Velvet, Eco Loop and Eco Rib, offering a contrasting weave and texture, but all opulently soft to the touch.

With a class 33 classification and a fire certification Bfl-s1 rating for Eco Velvet and Eco Rib, and Cfl-s1 for Eco Loop, this collection is ideal for high-end residential and corporate hospitality locations, and is supplied in four and five metre widths. Bespoke rugs can also be ordered in any size up to a maximum width of 500cm, and finished with a colour co-ordinating tape.

Galloway is the latest addition to Brockway’s signature ranges of pure undyed wool carpets. Available in 3 styles and 6 natural colourways, it is the chunkiest loop pile carpet yet.

“Our aim is to combine British craftsmanship using the finest raw materials to ensure the sustainable manufacture of award-winning carpets, which offer great value for money” Shaun Lewis, Brockway November 2017

Marketing insights Lano, Cashmere Displayed on a back-to-back unit, Cashmere and Cashmere Luxe come in a palette dominated by modern tones; sophisticated greys and off-whites give an elegant and contemporary feel to the range. Taking full advantage of Halcyon’s exceptional softness in an exclusive 13th gauge construction for a sumptuous feel and soughtafter velvet look.

Cormar Carpets, Soft Focus Heathers

Gary Alp, UK Sales Manager at Lano comments, “We wanted to make sure that our new Halcyon fibre could be enjoyed by as many homes as possible, so we developed Cashmere and Cashmere Luxe to share the same palette, but with different qualities, so that homeowners could choose their perfect colour in a make-up that suits their budget.”

“The new neutrals palette of putty, pencil and charcoal still rule the colour charts and whatever the shade, cool or warm, grey remains the go-to colour” David Cormack, Cormar Carpets “The new neutrals palette of putty, pencil and charcoal still rule the colour charts and whatever the shade, cool or warm, grey remains the go-to colour,” says David Cormack, Marketing Director of Cormar Carpets.

The hue works well in any interior scheme as it’s not a scene stealer.

Coupled with the trend for super soft carpets – which have brought a new dimension to the market - grey shades look sophisticated in living rooms, make bedrooms feel soothing and create a welcoming space in entrances.

Cormar see the demand for practical, easy clean carpets in soft luxurious textures to continue. And see this trend showing no signs of waning. David explains why, “Polypropylene qualities have improved significantly over the past few years which means we can now achieve the tactile feel without compromising on practicality. All of our collections now include a wide variety of greys – from silvery greys to deep charcoals - including our new easy clean Soft Focus Heathers and Apollo Elite ranges which were showcased at The Flooring Show in Harrogate.”

Available in four and five-metre widths with Lano’s newly developed ‘smart’ backing that combines the benefits of action and felt-backed carpets, Cashmere and Cashmere Luxe come with 10-year stain and wear warranties.

Flair Rugs is gearing up for Autumn with the release of an updated Simplicity line-up, as well as a major overhaul of its core offering.

The budget-focus of Simplicity has won many fans and sees new ontrend pastels of pink and duck egg blue added to the shaggy Dazzle Flair Rugs, Abstract Collage Multi RS

Lano is bridging the gap between stain-resistant performance and the look of luxurious nylon velvets with their new fibre Halcyon.

Specially developed for the dense and plush piles of velvet carpets, Halcyon is a solution-dyed yarn that has been engineered to give softness and a silk look. The new fibre features in Cashmere and Cashmere Luxe.

38 November 2017

Carpet&FlooringReview

by Rita Bancroft Rita is Director of Bancmarketing Ltd and has over 25 years of marketing experience with a proven track record in both business to business and business to consumer multi-channel marketing.

“We’ve responded to the latest shifts in buying habits and interior styles to make sure that the collection continues to appeal across a wide demographic, so that retailers can rely on it day in and day out.”

Gareth Davies, Flair Rugs collection. Comprising over 90 modern designs in multiple sizes, it really does give budget conscious buyers a huge amount of choice.

With over 120 styles in most size options, the core collection comprises of contemporary, shaggy, plain, flat-weave, rugs and runners, traditional, kids and circle; Flair has introduced new designs across the board. Highlights include two new additions to the popular Abstract series, a stunning five-strong Vergoe, with two geometrics of Infinite Scope and three on-trend shades to shaggy Grand Vista.

“Our core offering is the heartbeat of our entire collection and so we need to make sure it delivers,” explains Gareth Davies, Sales and Marketing Director at Flair Rugs. “We’ve responded to the latest shifts in buying habits and interior styles to make sure that the collection continues to appeal across a wide demographic, so that retailers can rely on it day in and day out.”

from The Stocklists

For more information contact:

Adam Carpets T: 01562 822247 or visit www.adamcarpets.com Brintons Carpets T: 0800 505055 or visit www.brintons.co.uk Brockway Carpets T: 01562 828200 or visit www.brockway.co.uk Cormar Carpets T: 01204 881234 or visit www.cormarcarpets.co.uk Flair Rugs T: 01457 850660 or visit www.flairrugs.com ITC E: info@itcnaturalluxuryflooring.com or visit www.itcnaturalluxuryflooring.com karndean Designflooring T: 01386 820100 or visit www.karndean.com Lano T: 0800 5266 5266 or visit www.lano.com Ulster Carpets T: 028 3833 4433 or visit www.ulstercarpets.com

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November 2017 39

Harrogate

Review 2017

Maximum attraction to tempt consumers Trading and trend report from the The Flooring Show 2017

It may have been a slow summer for trade in much of the flooring sector but Harrogate demonstrated that the designers and product developers had little time off in recent months with a strong selection of new options for retailers to entice consumers to start spending again.

Still softly, softly

The strength of the soft sector shows little signs of subsiding. Furlong capped a sensational year with super-soft Solitaire to showcase its Essenzo Collection which extends the range while Abingdon added another soft polyester to its Love Story collection and Cormar turned towards heathers to build on its soft success.

LVT in the ascendant

LVT is a business in boom time at the moment and the industry is reacting to that opportunity with real quality and new innovation in product development. Market leaders like Earthwerks, Karndean and Amtico don’t rest on their laurels and Harrogate was a hotbed of new designs with superb examples of authenticity.

It was interesting to see companies like Furlong Flooring best known for their carpet ranges, investing heavily in a compelling range of new vinyl.

The marketing of wool benefits - or “woolabilities” as they seem to have been charmingly christened – is becoming increasingly coordinated across the interested parties such as British Wool, Campaign for Wool and the Wool Carpet Focus group – and it was noticeable that the flammability issue (or rather the lack of it in wool) has risen up the agenda.

Patterns outperform palettes

The colour palette hasn’t moved much in the last year or so, and predictions that grey was going to give way back to beige have been unsubstantiated. Both carpet and hard flooring is still re-colouring with a preponderance of grey.

Undyed wool is attractive to sophisticated consumers at present. Adam have added to their successful Pure Brit in this department and Hugh Mackay have a fine, upmarket offer in their Handmade Collection. Victoria also say they are seeing excellent demand for these ultra natural fibres.

Rigid core LVT is coming though strongly into the market with Karndean’s Korlock, QA’s Luvanto Endure and Lifestyle Floors Colosseum PEC with the promise that retailers who have been wary of installation issues with LVT may find these products more accessible, often requiring no sub-floor preparation and an easy fit for laminate specialists.

Strength in numbers

The flooring industry is fortunate to have top quality buying groups which help negotiate great deals and protect their members from price driven competition but it is noticeable how sophisticated these groups are getting in adding value to membership with professional marketing services.

Watching wool

Wool has been under intense pressure from polypropylene and, increasingly, polyester and to some extent, the new launches in wool were design driven with the artistry of companies like Axminster, Adam, Brockway, Brintons and Ulster. But 2017 has seen plenty of action in mainstream wool twists and loops for robust, reliable performance – Kingmeads’ new Weald Park, Witter’s New Innovation and new Colorado from Penthouse are great examples.

But pattern is coming on strong with small subtle designs and geometrics doing well in wool and synthetics with companies like Axminster, Adam, Lifestyle and Master Weavers adding some fine examples to the gallery.

Bond Worth and Ulster have been experimenting with some superb watercolour painting effects and Fells have been doing everything across all styles – if you like pattern, check out their latest!

PE lessons

In the synthetic sector, polyester is the fibre of choice at the moment as an option to outperform polypropylene without the extra cost of nylon.

Among several manufacturers, Abingdon are demonstrably down this track and the lastest launches from Victoria add to the options in PE. One to watch

In terms of new entrants into the market, Contempo looks like the one to watch in the year ahead having arrived in the UK with an intelligent approach to whole-home coordinated carpets in plains and patterns and a well thought-through and well resourced marketing programme.

Read our reports and interviews from 50 of the leading flooring suppliers to discover what’s new for the market in 2017/18 Pages 41 – 67

40 November 2017

Carpet&FlooringReview

Adam Carpets

Flooring with Flare!

Adam Carpets has established itself as an exceptional company when it comes to smart, sophisticated carpets and Harrogate was a showcase of their latest creations in wool.

The latest launch is the fashionable Flare collection, a dedicated herringbone range with a linear pattern in 2-ply 80/20 British wool with Nylon.

“This is a beautifully designed and coloured range, which we see as an alternative for consumers who want to move on from stripes,” says Eamonn Prescott of Adam.” Although some may view as a niche product, we believe there is a market for it and that the strong margins that the retailer can achieve will make it extremely desirable.”

Adam pay a lot of attention to colour – this is the company after all that curates the Fine Worcester Twist collection and has recently teamed up with the Little Greene paint company for coordination. So it’s no surprise that selecting those ten colours for Flare took almost a year to bring to market. Eamonn tells us, for example, that they started with 75 shades of grey to get to the three options that were finally selected for the range.

“This is a beautifully designed and coloured range, which we see as an alternative for consumers who want to move on from stripes”

Another innovative new launch at The Flooring Show was Pure Brit Supreme, a clever development of the popular Pure Brit twist in which a third of the twist has been taken out and the fibre lengthened and bulked out to make a superb 55oz saxony.

This is an 80/20 product using undyed British wool (hence “Pure Brit”!) with 10% each of polyester and polypropylene. “We have high hopes for this new range,” says Eamonn. “Again, it’s really quite different from anything else out there. It looks and feels great and has impeccable credentials and I’m pleased to say it has had a very good reaction at the show.”get it – fast!”

T 01562 829966 www.adamcarpets.co.uk

from The Stocklists

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Harrogate show report

SEBO Power to the people

If you’ve heard about the new regulations that reduce power on vacuum cleaners – relax, SEBO has it sorted!

The EU rules mean that vacuum cleaners made from September 1st were limited to less than 900W and 80 decibels of noise which has caused consternation in some quarters.

But SEBO just suck it up!

The UK flooring industry’s favourite vacuum cleaner manufacturer have just launched the latest X7 ePower which has been carefully engineered to extract the maximum suction performance from those 900 watts – and a design overhaul makes it look pretty awesome too.

The X7 replaces SEBO’s X4 the UK’s best selling bagged upright cleaner – and comes with the same longevity that have made these machines legendary. Flooring stores can take advantage of SEBO’s special scheme to fulfill orders direct with as little hassle as possible for the retailer.

T 01494 465533 • www.sebo.co.uk

Kingsmead Carpets Retail reliability

kingsmead came to Harrogate with the launch of just the sort of wool carpet that retailers like to sell and sell well!

Weald Park is a branded British Wool 80/20 twist that’s priced competitively. “We’ve designed an entry-level twist that’s well made and robust so that retailers can rely on its performance,” said Kingsmead’s Graham Harris.

The range is likely to become a new wool classic with a fresh palette of 10 heather blended shades covering the best-selling sector of modern greys and beige and with two weights and 4 and 5m widths there are plenty of options.

01827 831424 • www.kingsmeadcarpets.co.uk

Kingsmead Clean Easy Rapturous reception

“People want carpet that works,” says Graham Harris about kingsmead’s Clean Easy range and he came to the Flooring Show to launch two excellent examples of the type.

Rapture is a distinctive heavyweight Saxony in 100% polypropylene that’s built to perform but its fine solid colour appearance is unusual in a market dominated by lots of salt-and-pepper type colourways and attracted a lot of attention at the show.

The other newcomer is Remarkable which lives up to its name in that it is available in a choice of two weights – a relatively unusual feature in the 100% polypropylene sector. Graham describes the range as “a nice tight twist which is soft but not too soft!” That is likely to appear to retailers and consumers alike and with a choice of 12 colours the range has a lot to offer.

01827 831424 • www.kingsmeadcarpets.co.uk

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Furlong Flooring

Essentially Essenzo Furlong Flooring’s showcase stand at Harrogate shows how their business has developed and grown right at the centre of the mainstream market for super soft performance polypropylene.

Under the company’s new flagship brand, Essenzo, they have built on the success of Solitaire which has become a market leader since its launch at the show a year ago.

Now Solitaire is joined by sister ranges at price points above and below with Aria as a lighter weight carpet but with plenty of substance alongside the softness and Spirito is the heavyweight for those who are serious about their levels of luxury.

“Furlong has had a phenomenal year with Solitaire and its success has helped us invest in new product development”

“Furlong has had a phenomenal year with Solitaire and its success has helped us invest in new product development,” says sales director Neil Valentine. The result is a go-to portfolio across the board that matches anything in the market for competitiveness and excels in terms of quality and performance.”

Neil is also keen to emphasise that their investment has also gone into the service systems that support the immediate delivery of these UK-made carpets from three expanded distribution hubs across the UK. Furlong’s one-stop shop approach as a flooring supplier was in evidence across the aisle at Harrogate as the company has extensively developed its business in LVT, laminates and woods under their Natural Solutions (see page 61) brand plus cushionfloor under the Design Elements label.

“The breadth of the flooring we offer from a single source is unrivalled in the market and we have enjoyed a lot of recognition for getting it right in terms of supply and service,” says Neil. “There’s no secret to this success. We just listen to what our customers want and make sure they get it – fast!”

T 01772 696787 • www.regencycarefree.co.uk

from The Stocklists

November 2017 43

Harrogate show report

Brintons Making a scenery

Brintons really stole the show with a stand display based around a threedimensional landscape of the rolling British rolling countryside and a coastline complete with sailing ship all fashioned from their carpet ranges.

The display is the physical incarnation of the stunning advertising campaign that the company launched earlier this year which uses a carpet collage to paint the scenery.

The impact is reminiscent of the stunning Vivienne Westwood dresses created by Brintons and paraded around the Harrogate halls in the Nineties.

“We were excited to show off our new ‘Bring your home to life’ campaign at The Flooring Show. We want to illustrate the breadth of colour and texture within the Brintons stocked range and inspire homeowners to think about their flooring first,” says Natalie Littlehales, Marketing Manager for Brintons

Search “Bring Your Home To Life with Brintons Carpets” on YouTube for the amazing video of how this display was made!

Brintons have also announced the launch of their new website which provides inspirational ideas for home interiors alongside a shopping-style gallery of ranges and a store finder to link browsers to retailers.

T 0800 505055 • www.brintons.net

Balterio Flooring fan club

Balterio promised that Grande would be a big deal when it was launched at the beginning of the year. It’s certainly large with plank options up to 2050mm by 240mm – but it’s also proved to be big business.

“Retailers who have stocked and sold this range have become big fans,” says marketing manager Franky Terrijn. “There is a great appetite for realism in laminate and we have had a very positive reaction to the extra authenticity we can offer.”

Digital production technology has driven Balterio products to a new level with print resolution at 300 dpi compared to the industry standard of 150-170 dpi and a pattern that repeats only after 28 planks rather than 8-10 planks in a conventional product.

And critically, the new Balterio Grande range is waterproof with Hydroshield protection that makes them highly practical for kitchen and bathroom installations. “Wide and waterproof answers the current market’s needs for LVT,” says Franky. “We can mix wide and narrow long planks to enhance the realism and this gives a real parquet effect.”

T +32 (0)56 62 80 81 • www.balterio.com

RMFS Eat up estimates

Brian Gray at RFMS tells the story of the flooring specialist who showed him a set of architect’s drawings that were going to take six hours to quote. “I told him to email them over and I sent the quote back in half an hour, and with a few options,” said Brian.

This specialist became a customer for the RFMS Measure system, an impressive productivity tool that eats up estimates on carpet, LVT and laminates – drawing up room plans, allocates products (including accessories) with their widths and pattern repeats and generates estimates – and professional plans with 3D models as an option.

The system can sit on your PC and also work remotely on the cloud for mobile devices in the consumer’s home, synchronizing back to the retail store for a seamless service. Measure is sold on a subscription basis with the standard package at £485 per year. Brian reckons it works at least five times faster than conventional quoting - think of all the other quotes you could be doing in the time it took you to do the last one!

T (0)169 571 6555 • www.rfms-uk.com

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Associated Weavers

A triumphant return Associated Weavers made a triumphant return to the show after a seven-year absence from Harrogate and were rewarded by brisk business – described happily as “bedlam” on day one of the show by AW’s Regional Sales Manager Jonathan Davies as their stand welcomed the crowds.

Much of the AW buzz was about Vivendi, the market leading solution-dyed nylon range, which had its debut at the beginning of the year to great acclaim for its “go-anywhere” performance of its new iVivo yarn with a 25-year warranty for wear and stain resistance.

Much of the buzz at Associated Weavers was about Vivendi for the “go-anywhere” performance of its solutiondyed nylon iVivo yarn It’s now rolling out in big style across the industry and is available in multi widths from 2.5 to 5m. The latest point-of-sale units were proudly on display.

The other star of the show was Invictus range which has developed beautifully since its launch in late 2015 with a range of options including new Magnificus, a revolutionary tenth gauge solution-dyed polypropylene fibre which gives an optimum balance between soft and luxurious comfort and family-friendly practicality.fast!”

T 01422 431100 • www.associatedweavers.net

Magnificus from the Invictus collection

from The Stocklists

Surprise adds a sparkle to the Sensuality Collection in iSense fibre

November 2017 45

Harrogate show report

Axminster Naturally British

It’s the most natural thing in the world! Axminster Carpets is reinforcing its credentials as an industry leader in the ethical and quality standards that have established the company’s reputation over decades.

“We have made the commitment and it’s all about natural materials,” says Kaouther Montacer-Shilvock, Head of Marketing at the Devon company.

The Axminster Carpets approach has three key principals which cover ‘craft’, Britishness and design. By craft, the company is making a commitment to invest in the wool industry, in people (both inside the company and among its retail partners) and in the carpet-making skills on which it’s legacy is built.

Britishness is a central theme and the company is working though its operations to ensure the highest proportion of UK-sourced components possible, based around British wool, of course.

And in design, the emphasis will be on natural, neutral colour choices with timeless classical patterns plus contemporary options including subtle geometrics and herringbone options.

“We will pursue top quality and be reliable, but not boring,” says Kaouther. “Axminster Carpets is in evolution and we’re listening to what our customers want.”

T 01297 32244 • www.axminster-carpets.co.uk

Campaign for Wool Dedicated followers of fashion

A key centerpiece of The Flooring Show at Harrogate is the Wool Trends Hub in Hall C which is an agenda-setting for visitors to get up to speed on interiors trends.

The Hub is curated by the Campaign for Wool in association with leading wool houses including Adam Carpets, Axminster Carpets, Brockway, Cavalier and Ulster.

The Campaign’s Bridgette Kelly said: “Each year we try to reflect what’s happening in the interiors market in a way that flooring retailers can respond to.

“This year we have taken a cue from the wallpaper sector which has very fashionconscious designers who are leading the trends and providing a context for flooring,” says Bridgette.

“We have used a selection of mid-market ranges which encourage consumers to think beyond plain carpet in order to create distinctive styles that are both fashionable and affordable.”

T +44 (0) 20 7845 7800 • www.campaignforwool.org

Cybergold Sticking with it!

Cybergold are celebrating! 2017 marks the 20th anniversary of a company that has maintained an unassailable position in the market for non-slip products for rugs.

Company founder Paul Mitchell was selling carpet tiles in the South of England when he recognized that many of the existing products in the non-slip market were underperforming. “I knew there was a problem to be solved and it began with a simple spray product that we patented and made and packaged by hand,” he says.

Now the Buckinghamshire-based business holds the major UK market share in this business with a wide range of effective spray and anti-slip underlay products. “It feels good to still be here after all this time,” says Anna whose fellow director is husband Nick.

Still innovating, Cybergold launched “Superlux’ at Harrogate – a new composite underlay with microfibre on one side and a tacky surface on the other which is highly effective to prevent rugs slipping on solid floors.

T 01494 761814 • www.cybergolduk.com

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Victoria Carpets

Strength to strength Victoria Carpets is building impressive strength and breadth into its comprehensive product portfolio with developments that continue to lead the market in key sectors.

Their major initiative with solution-dyed nylon has seen the roll-out of soft-touch saxony Lasting Luxury this year to great acclaim in the market for its superb performance and bleach cleanable credentials.

And Victoria’s brand leading 80/20 Tudor Twist has now completed its roll out across the country in three weights and with 42 colours plus six coordinating stripes – a substantial investment for the company.

But there are plenty of brand new ideas in the mix and Harrogate saw the launch of Habberly, an innovation 70/30 wool-viscose loop and two new superb polyester products, Shimmer and Celestial.

Habberley is a very fashionable chunky loop made from a soft 4-ply yarn which is 70% wool and 30% Tencel – a sustainable natural fibre made from wood cellulose which gives carpet colours a brighter appearance. This range is available in eight contemporary colours and in 4 and 5m widths.

Shimmer uses a 2-ply polyester yarn for softness and performance which has been de-lustered to give it a more conventional twist finish – an ideal combination for the choice of mainstream consumers. It is available in 45 and 65oz weights.

Its sister product Celestial uses a variation of the same fibre which is more lustrous and has a longer length to create a fine, luxury Saxony weighing in a little heavier at 55 and 75oz.

Victoria’s major initiative with solution-dyed nylon has seen the roll-out of soft-touch saxony Lasting Luxury this year to great acclaim

from The Stocklists

Both these ranges have a soft fleece backing which has the double benefit of fitter-friendly handling but also a more natural, soft feel for consumers when they are handling samples.

T 01562 749300 www.victoriacarpets.com

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Harrogate show report

Novostrat Building on success

Novostrat are building on their success – literally! The performance underlay company is investing £3m in production facilities on a new 9-acre site at their base in Limerick in Ireland.

“Business has been going really well and we have had the happy problem of running out of capacity to meet the demand,” says Tony Taibi. The company specializes in foam manufacturing primarily for the packaging industry but the underlay operation is a key business for the group and Novostrat has had great recognition for the performance of its products for wood and laminate floors.

The new facilities are purpose-built and will be completed by the end of the year to increase capacity by about 35%.

T 0035 361 339287 • www.novostrat.com

QA Flooring Luvanto luxury

Luvanto LVT Flooring by QA has undergone a smart brand overhaul and a substantial upgrade to the range.

QA’s vision is to be one of the leading brands in LVT, with an emphasis on being deliberately selective of colours and styles to provide a very desirable offering to retailers and consumers.

The immediate signs of the approach are the overhaul of the Luvanto colour range in which a third of the decors have changed, reflecting current interiors trends in muted shades and subtle greys. All 30 colours are available in Design (glued installation) and Click (DIY installation).

And new for Harrogate was Luvanto Endure, a high performance rigid LVT product with a 0.7 wear layer, which has a lifetime residential and 20 years in commercial warranty. Endure includes an acoustic backing with a 19dB rating so the underlay is built in! This has been introduced in response to consumer demand for higher value, more sophisticated products and gives retailers the opportunity to up-sell from regular click LVT products.

T 0151 427 6000 • www.qaflooringsolutions.com

Stairrods Rounding the bend

Stairrods is a powerhouse of ideas to make the fitter’s life easier and more interesting and the latest launch at this year’s Harrogate show attracted huge attention with Premier Bendybull for LVT on domestic stairs.

This is a nosing profile for use with 6mm plywood which can be curved on site and it comes in two options for 2.5 and 3mm dryback and 4 and 5mm slot size later in the year and in Stairrods’ sophisticated range of 10 finishes.

“We reckon about 60% of domestic stairs in the UK have a bull nose and we’ve listened to our customers who can spend time templating and waiting a week or two for a commercial looking nosing,” says John Raine of Stairrods.

The new system can be used straight and curved and is really quick. It comes with specialized end-grain fixings for domestic installations but watch this space!

See the Bendybull on YouTube T 01207 591176 • www.stairrods.co.uk

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Karndean Designflooring

Kaleidoscope of quality karndean Designflooring has already set the LVT agenda for 2017 with the launch of their first rigid core LVT range korlok but the Harrogate show was full of other innovations that is helping to set the company apart in this fast growing segment of the market.

The Korlok demonstration was front of house on their stand and attracting a lot of attention for its clear performance benefits. The solid core combined with a foam backing means the system can be installed across many existing floors and sub-floors, masking imperfections and avoiding the need for uplifts, screeds and boarding out.

“Importantly for retailers, Korlok offers a new flooring solution for any type of subfloor, with minimal preparation and upheaval, and there is a wide array of premium wood designs to choose from,“ says national sales manager, Stella Coyle. “Korlok can also be scored and snapped for ease of installation just like our Gluedown and LooseLay ranges.”

Storm Oak Basketweave SBW–RL12 Bold geometric designs feature is Karndean’s launch of Kaleidoscope which they describe as their “most creative residential collection to date” with 14 unique geometric patterns.

The options feature a wide array of hues, shapes and patterns including cubes, hexagons, chevrons and woven designs, all carefully crafted by Karndean’s in-house product designers to offer 3D impact, movement or visual contrast. Each Kaleidoscope floor has been individually cut from Karndean’s established wood and stone luxury vinyl designs.

Importantly for retailers, Korlok offers a new flooring solution for any type of subfloor, with minimal preparation and upheaval Finally, The Flooring Show was treated to the latest designs in the sophisticated Art Select collection. Karndean Designflooring is introducing the cool and multi-tonal grey hues of Storm Oak in a matching full length plank (1219mm x 178mm), parquet (228mm x 76mm) and basketweave (305mm x 76mm, 114mm x 114mm) formats.

Stella commented: “Having the same design in three different formats will allow home decorators to achieve a consistent feel throughout the home. We’re expecting ‘room to room’ floor designs to become an even more popular trend going forward.”

T 01386 820100 • www.karndean.com

from The Stocklists

November 2017 49

British Wool

Winning with wool

British Wool are brimming with ideas to campaign hard for natural fibre on the floor of Uk consumers and came to Harrogate with an hugely impressive display of in-store concepts to make sure the message is seen and heard.

Wool has a great story to tell and wool people want to make sure they have a great way to tell it.

On show was a portfolio of point-of sale units which benefit from a highly professional design overhaul at British Wool including a set of headline marketing benefits – with sophisticated new logo, graphics and colours – and a celebrity in sheep farmer Richard Wilson (see panel right).

In fact, the range of new retail display options on the British Wool stand were prototypes, designed to give retailers an opportunity to give feedback to the British Wool Marketing Team as they develop their promotional campaign.

Double-sided pop-up banners

“The objective is to catch the eye of consumers in store and build a story around the theme of wool benefits. We want consumers to look for our crook mark symbol to know they are buying an authentic, natural British product”

Sign displays including interactive option

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Shear celebrity!

British Wool have turned North Yorkshire farmer Richard Wilson into something of a celebrity in their latest campaign and his face – and his flock!

– are featuring in the new point-of-sale proposals and a new video.

Richard is the fourth generation of farmers at Beckwithshaw near Harrogate where they lamb 1,300 Dalesbred ewes each year - he’s also a contract sheep shearer.

“It’s strange to be standing here surrounded by my own face!,” says Richard. “But I’m proud to be part of the story and help build the understanding of the amazing quality that British Wool represents.”

See Richard in action in the new British Wool video - search YouTube for https://www.youtube.com/watch?v=BPYUFbor7io

The options cover everything from exceptionally high quality full store feature displays alongside show cards, banners and labels so that there would be something for everyone – and all in a highly professional new design style introduced by British Wool.

“We’re using this opportunity to get feedback from retailers,” said Graham Clark, British Wool’s head of marketing. “The objective is to catch the eye of consumers in store and build a story around the theme of wool benefits. We want consumers to look for our crook mark symbol to know they are buying an authentic, natural British product.”

T 01274 688666 www.britishwool.org.uk

Why buy wool...

All the new promotional material promotes five key benefits of British Wool: FIRE RESISTANT Wool carpets are naturally fire resistant, which means safety for loved ones and peace of mind for you.

HARD-WEARING A British Wool carpet will bounce back quickly and keep its shape for longer than any other carpet. Ideal for busy areas in your home.

EASY CARE Wool carpet is easy to maintain offering natural resistance to spills so there’s no need to use harsh chemicals for cleaning.

SUSTAINABLE Wool is grown, not made in a lab so won’t end up in landfill, we like that a lot and hope you will too.

HYPOALLERGENIC Wool acts as a natural air filter which means it’s perfect for anyone suffering from allergies or breathing conditions.

Premium sign display

from The Stocklists

POS labels

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Harrogate show report

Barnscroft Rare rugs

Natural sheepskin is selling strongly in the Uk and specialist supplier Barnscroft of Devon have developed an unrivalled range in the sector with their commitment to quality, design and customer service.

One of the most distinctive products are the UK rare breed rugs fleeces. Business owner Joanna Upperton is passionate about the business and pours over literally thousands of photos every year from suppliers to select the most interesting natural patterns. “It doesn’t get more unique than this,” says Joanna. “Everyone is different and it can be tough choosing from such a selection but I love the job and our customers love the result!”

In the 10 plain colours that are Barnscroft’s core business, the natural ivory is still the best seller of course but the company has just added a new soft platinum grey that looks like its going to run a close second in popularity in line with current trends.

T 01404 812653 • www.barnscroft.com

SMG The retailers “best friend”

SMG describes itself as the “best value buying group” and with the largest membership in the sector covering more than 380 Uk stores their formula certainly works for flooring.

“There is increasing interest from independent retailers to be part of a group that can give them the maximum price competitiveness in the most flexible way possible,” says SMG’s Mike Reed.

The group deals with all the major suppliers in flooring – but also has close relationships with furniture, beds, blinds and curtain suppliers for those stores looking to diversify and increase footfall.

A key principal of SMG’s approach is that members can access all the approved suppliers product range without the need for a direct account though the Group’s Orderlink central purchasing system.

T 01189 32 3832 • www.smg-group.co.uk

J2 Flooring The game changer in LVT

J2 Flooring has established a retailer-friendly reputation for the style and performance of its competitive LVT products but their latest initiative goes a step further – giving total control to the retailer to run your own range!

A clever own-brand package launched by the company lets retailers pick their own name for one of J2’s best selling collections of 12 wood and four tile decors. Then the company will brand the point-of-sale display, custom label the products and swatches, re-brand a sales brochure and even launch a dedicated website for the range with the retailer’s own details creating a 100% exclusive offering.

“This is an exceptional offer that goes to the heart of competiveness in the LVT sector,” says J2’s Stephen Latham. “This puts the retailer in the driving seat and protects his business in a unique and professional way ensuring margin is maximized and competition is minimised.”

It gets better! J2 offer two packages, for none stockists, there is an initial £399 fee for all of the above, which is rebated back at £0.50m2. Secondly there is a stock offer, where stockists purchase 3 pallets at a reduced pallet rate and all marketing, display material etc. is produced without charge.

T 01704 536421 • www.j2flooring.com

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Interfloor

Products with premium

Interfloor is all about quality and its impressive progress to develop exceptional solutions across all its product sectors has been quite visible in the market over the last two years.

“People have seen the difference and there is the highest level of confidence in our products among retailers,” says Laura Ashall, marketing director at Interfloor. “Discussing better quality underlays and accessories with consumers can generate substantial extra revenues and transform the business performance of a store.”

Leading the campaign in 2017 are Interfloor’s Premium High Density (PHD) underlays. Interfloor sales director Gary Cowley commented: “The trend for increasingly luxurious and comfortable interiors means many of our retail customers are keen to add firmer PU products to their offer.”

There are three products in the range – at 8, 9 and 10mm - all manufactured from recycled foam at 180kg/m3 to offer great comfort and carpet protection alongside excellent heat insulation and high acoustic ratings.

“The trend for luxury means many of our retail customers are keen to add firmer PU products to their offer.”

The company’s trusted brands such as Tredaire, Duralay, Gripperods and Stikatak have all been updated and re-branded in attractive new styling over the last year.

A new feature for the Gripperrods range is a branded version of the metal profiles with the product name punched through the metal to ensure retailers know they have a genuine, top quality product.

Over in the Harrogate demo zones, fitters were able to check out the latest improvements to Interfloor’s classleading stick-down system Duralay Durafit. Its exclusive new woven polypropylene backing offers superior dimensional stability and as it’s black, adhesive coverage can quickly be seen.

“People have seen the difference and there is the highest level of confidence in our products among retailers” T 01706 213131 • www.interfloor.com

from The Stocklists

November 2017 53

Harrogate show report

Masterpiece No going back

Masterpiece continue to develop its popular measuring, planning and estimating software with the sort of friendly features that work the way real people in the industry work – only faster!

“A system like this needs to work the way you do already but make it all easier, quicker and more professional,” says Charles Pearson whose software is used by hundreds of independents along with groups like John Lewis and Carpetright. “Once people have used it, they don’t want to go back!” he adds.

Recent improvements have added to the functionality of the cloud version to keep estimators mobile, increasing their productivity while the information they collect is immediately available to the store.

Apart from the ease and speed of estimating, Charles cites the accuracy of the system and the ability to prepare multiple quotes to check out all the options. Precise underlay estimating can be difficult conventionally but Masterpiece makes this easy, offering valuable incremental savings on installations.

Another advantage is that the store can go back to old jobs which were measured a year or more ago. Thus avoiding hunting in the roof or basement or having to visit to re-measure. So maybe, in a sort of way, there is an incentive to ‘go back’!

T 01737 355831 • www.masterpiece-system.com

Cavalier Colourful credentials

Cavalier Carpets has lots of new colour to talk about as some of its best selling ranges have been remixed to ensure they are right up-to-date with current trends.

The luxury 65oz velvet Envy is a good example with an extra four grey shades in its 10-colour collection. “Velvet is selling strongly at the moment,” says Cavalier’s Nathan Lowe (pictured left). “But there is a recognition that if you are going to go velvet, you have to do it properly and go for the higher end. Envy is right on target for this market.”

Cavalier’s popular 80/20 berbers in the Country Collection have also seen an overhaul with five new colours and on the synthetic side, its best-selling polypropylene range Stain-less Distinction has added five new colours to its 14 shade selection.

Cavalier’s sharp point-of-sale system has now been joined by the “Selectern”, a unique system which gives retailers the flexibility to choose to display 2, 3 or 4 ranges on standalone units or integrated with a wall stand.

T 01254 268 000 • www.cavaliercarpets.co.uk

Master Weavers Face-to-face fashion

At this year’s Flooring Show at Harrogate, Master Weavers had a very positive reaction at their stand.

They presented all of their original ranges which are mostly 80/20 wool, nylon and 100% wool. Their luxurious quality accommodates all types of fashion from minimalistic design to the classical and the most popular British styles.

“There were a number of positive leads and comments at Harrogate this year and some interesting new trends emerging which will be followed up. We are already preparing for the show next year where we are planning to launch a new range of face-to-face woven wilton which provides both luxury and affordability for the residential market,” said Slavko Radisa (pictured right).

T 01562 754 382 • www.masterweaver.co.uk

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Contempo

Coordinated quality

“The reaction at Harrogate has been fantastic and we now have everything in stock and we are ready to roll”

Contempo are the newest entrant into the Uk carpet market and they are intent on doing things properly – “re-imagining carpet the way it should be” says the slogan on their launch marketing material at The Flooring Show and the company’s presentation looks distinctively different.

Contempo is a fleece-to-floor operation with a British wool licence, spinning and dyeing the yarn through to carpet manufacturing in the UK and its core focus is on coordination.

“We think that quality interior design is increasingly centred on a coordinated approach throughout the home,” says Steve Evans of Contempo. “To follow this trend, we have created collections that are designed to harmonise with one another, whether it is plains or pattern, and we have worked across 93 colours to create a totally integrated solution that combines colour, texture and design seamlessly.

“The reaction at Harrogate has been fantastic and we now have everything in stock and we are ready to roll,” says Steve.

“Quality interior design is increasingly centred on a coordinated approach throughout the home” Two showcase collections demonstrate the approach. Nexus is a hard wearing range of luxury 2-ply twists with a Plains selection of 33 colours and the Mouline selection of 26 combinations in a shimmery two-colour stipple.

These colours coordinate beautifully with the patterned Bauhaus range, a fashionable collection of three print designs, geometric circles and squares plus a sophisticated plaid – nine designs in each.

This design-oriented company will also be fast to respond to the latest fashions with short-run collections to catch the eye of savvy consumers. Two examples were seen at the show with Monokrøm, a celebration of on-trend silvers and greys, and Sepia, a comforting collection of warm hues.

With up-market merchandising including some of the most futuristic POS units seen in the sector and well-thought-through literature, Contempo is all set to make a big impression.

T 0800 689 4741 • www.contempocarpets.co.uk

from The Stocklists

November 2017 55

Harrogate show report

Hugh Mackay Tactile territory

Hugh Mackay have launched into a new segment of the market in style with their ultra sophisticated Handmade collection of a velvet and three ‘tactile’ wool loops.

“This is new territory for us and gives retailers a distinctive and original offer to those consumers who want to invest in something unique,” says Vince Holden of Hugh Mackay. A new dedicated display stand adds to the allure (pictured).

The collection is led by Debonair, a luxurious cut and loop pile textured in 100% pure new wool which has been launched in six natural colours at two widths, 4 and 5 metres. Other options in the Handmade collection are Sumptuous, a trendy, chunky loop and Grandeur, a super-smart velvet.

Then for the highest-fashion conscious consumers, there’s beautiful Lavish which lives up to its name in shiny, silky Tencel – a sustainable fibre regenerated from wood cellulose.

T 01429 892518 • www.whitestone.co.uk

Thomas Witter Better, longer

The fresh new look to Thomas Witter is backed up by product development that has delivered attractive options in robust, reliable ranges that are designed to appeal to mainstream consumers.

The latest launch is the new flagship wool twist New Innovation which rolls out this Autumn in 20 plain shades in two eights, 50 and 60oz but Witter’s is also looking after its legacy with an important overhaul of its popular Accolade range.

Accolade is a well-established best seller in the 80/20 sector and now it’s been totally re-engineered in 40 and 55oz weights to improve performance and has been recoloured in 20 new shades. “This has been a leading range for several years so we spent some time on its overhaul to make sure we got the mix absolutely right,” says Vince Holden. “This carpet will look better for longer and it’s a really attractive safe sell for retailers.”

T 01429 892555 • www.thomaswitter.com

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Abingdon Carpets

Lovin’ it with passion Abingdon’s loving relationship with super-soft carpet started 18 months ago and the passion shows no signs of cooling as the company launch the latest – and potentially one of the greatest – in their Love Story Collection which now comprise six ranges.

Abingdon’s loving relationship with super-soft carpet started 18 months ago and the passion shows no signs of cooling with the company’s launch of Pure Indulgence, the latest – and potentially one of the greatest – in their Love Story Collection which now comprise six ranges.

The Collection is primarily based on Abingdon’s polyester fibre which gives performance and softness with the added advantage that it is bleach cleanable.

The others in the series have a luxurious sheen but with Pure Indulgence, Abingdon has delustered the yarn to create an even more subtle look, which is slightly more velvety, while being a little chunky in feel.

In the wool business, under Abingdon’s Wilton Royal brand, the company showed its updated new Royal Windsor range in 100% British Wool with an allnew set of 12 colour options – a wool range that is available in 2.5m as well as 4 and 5m.

Royal Windsor has the added attraction of a soft fleece backing which is not only fitter friendly and reduces the danger of abrasion damage in the home during installation, it also feels more natural and soft when the consumer handles their carpet samples in store.

“We wanted to add something distinctive to the collection and Pure Indulgence has turned out really well,” says Abingdon’s Martin Peace. “It’s all about soft and this is a sophisticated carpet in the sector that we think is going to be a star performer. It’s had a great reaction at Harrogate and this is now a collection that retailers really trust,” said Martin.

“We wanted to add something distinctive to the collection and Pure Indulgence has turned out really well” Pure Indulgence is available in multi-width options from 2.5 to 5m and in 12 colours.

Other launches at the show included a fledgling star Stainfree Grande which looks like a mainstream strong seller for the company. A nice tightly twisted Saxony with a very soft touch, Grande is available in seven colours and currently 4m rolls only – though reaction at the show is prompting the company to consider cut lengths and a wider colour bank. “You can just tell this carpet will perform well when you handle it,” says Martin.

01274 655662 www.abingdonflooring.co.uk

from The Stocklists

November 2017 57

Harrogate show report

H&V Carpets Carpet cocktail

H&V served up a cocktail of new cut pile ranges alongside a party atmosphere of Pina Coladas and Mojitos from a neon bar on their stand at Harrogate!

“We have a total retail focus to get everything right in terms of product and service to give the retailer what he can sell,” says H&V’s Johny Peeters. “And we’re selective about the retailers we work with to make sure no-one ends up competing with their neighbours.”

With silver and greys predominating, the new 100% PP ranges included Osaka, a speckled Saxony in six colours; Ottawa, a seven-colour Saxony; two weights in Calgary and Dallas, an entry-level saxony. La Paz is likely to be a new UK best-seller, a sleek soft new Saxony in six colours.

T 07813 714498

Amtico Watch this Spacia!

Amtico staged a triumphant return to this year’s Harrogate Flooring Show, with an exclusive preview of their new designs which garnered huge amounts of praise – and a record number of POS stands were sold during the event.

The stand design showcased the Amtico’s product versatility and suitability for a number of flooring needs within the home. The kitchen featured new laying patterns from the brands flagship Designers Choice collection, including Castel Weave, French Weave and Muralist,whilst the bedroom and bathroom featured Amtico’s recently launched Form. The hallway was designed to create a lasting first impression, with the striking Corona Mono design from Amtico Décor chosen to demonstrate what can be achieved with LVT. The highlight of the stand was the preview of Amtico’s new Spacia designs. 12 new Woods, 4 new Stones and 13 new Abstracts were displayed on a magnificent new Spacia POS stand, which will be seen in retailers from January.

Demonstrating the company’s commitment to nurturing British design and manufacturing talent, combined with a long history of creating beautifully functional flooring, Amtico’s stand showcased why they are one of the UKs favorites flooring companies.

T 0121 745 0800 • www.amtico.com

Merryfield Big and British

Merryfield has decided to go big on Brexit with a launch of their biggest cutting machine ever which is British built and an effective alternative to imported systems.

Merryfield is already UK market leader in making cutting and slitting equipment for retail and distribution groups but the new Mosquito machine, despite its name!, is several times larger than it’s smaller brother, the popular Eco-wasp Plus.

The Mosquito cuts, slits, rolls and wraps and is aimed at carpet manufacturers and large distribution groups.

“We expect a growing appetite in the industry to deal direct with a British manufacturer for supply and service and this large machine completes a range that is ready for anything at any scale in the flooring industry,” says Syd Merryfield.

This all new giant the Merryfield Mosquito gives the industry a chance to deal direct with a British manufacturer to supply, service and maintain high volume cutting machines here in the UK. T 01422 373799 • www.carpetcuttingmachines.co.uk

Richard Harper of Merryfield.

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Lifestyle Floors

Accessible, friendly LVT for retailers The Lifestyle Floors stand at The Flooring Show is always brimming with ideas and this year’s presentation was exceptional with a special focus on a potentially market-leading LVT product that looks set for strong sales in the near future.

This is Colosseum PEC luxury vinyl flooring – that’s Precision Engineered Core LVT – a technology that the company says is the “next big thing” and which retailers are finding more user friendly than conventional LVT products.

“This is a technology which will be of particular interest for retailers who perhaps haven’t take the step into LVT and have been put off in the past by concerns over the installation requirements of traditional forms of LVT,” says Inga Morris-Blincoe of Lifestyle.

This LVT has a rigid core with an integrated cork backing, making it similar to laminate to fit, but with the warmth and quietness of vinyl. It’s waterproof so is reliable to specify for all areas of the home or contract environment including kitchens or bathrooms.

Critically, its rigidity and cork base can even out imperfections in the sub-floor meaning that in many installations, minimal preparation is required – especially over existing hard and flat floors.

Colosseum PEC is available with the latest click technology with interlocking channels on the length and a three-point fold-down locking system on the short ends to speed up installation.

The new range is based on the 14 best-selling decors of the company’s established Colosseum with 12 wood styles and two tiles, plus two new tiles in fashionable greys to offer a 16-colour collection in total. A smart new dedicated point-of-sale unit has been designed for the collection.

T 01675 433519 • www.lifestyle-floors.co.uk

Vinyl Browser Check out the clever new POS that Lifestyle Floors has developed for its Vinyl Collection.

The tabbed tops of the samples make browsing easy across multiple designs in all eight ranges just like a vinyl record store! (for those of us with very long memories!)

from The Stocklists

“This is a technology of particular interest to retailers who haven’t taken the step into LVT and have been put off in the past”

November 2017 59

Harrogate show report

Millennium Weavers Increasing Admiration

Millennium Weavers has been building its reputation as a fashionable innovator in the Uk residential tufted market since the business was launched in 2012 and has extended its portfolio.

A new addition to the flagship polyester range Admiration was on show at Harrogate with a new Heather collection in 12 colours which is set to be a strong seller. This is one of six new products launched at the show which includes five soft polypropylene ranges: Passion, Silk Royal, Melbourne, Canberra and the heavyweight Sapphire. Melbourne and Canberra are tri-colour 2-ply ranges which are offered in stone shades and finally the Sydney 2-ply heather collection.

T +32 55 50 90 50 • www.millenniumweavers.be

Edel Telenzo Subtle style

Edel Telenzo seem to specialize in subtle style that catches the mood of the market and Harrogate was the first chance for many retailers to see the new wool loops Hoxton and Primrose.Both ranges capture the trend for small pattern and texture and they share the same colour bank of elegant muted colour which are dyed into 100% New Zealand wool.

Hoxton, showcased as the main carpet on the stand, is a gentle cross-stitch design while Primrose has a subtle stripe. “These are our premium products and we have had a very good reaction from retailers who know that consumers who are discerning about design will pay for this kind of quality,” says Mark Rooney of Edel Telenzo.

T 01422 374417 • www.edeltelenzocarpets.co.uk

Distinctive Flooring Timeless classics

Distinctive Flooring set themselves a high bar at last year’s Harrogate show for the beautiful intricacy of their stand floor installation and they didn’t disappoint again this time with a stunning display of very contemporary floor design.

Not to mention the difficulty of cutting the company’s tricky typeface into the vinyl on the floor!

The showcase floor introduced two new collections from Distinctive, Timeless which has seven woods and eight stones which, with its registered embossed treatment, gives a beautifully featured surface.

The second debut was Craftsman in five wood decors which Distinctive’s Jay Taylor described as a “richness of subtle colours.” Visitors were enthusiastic about both. “We’ve had a great reaction to the new ranges,” said Jay. “There’s a lot of nice LVT around but I think people have realized that these products are just a bit extra special.”

T 01274 655668 • www.distinctiveflooring.co.uk

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Natural Solutions Fast lane of flooring

Natural Solutions has accelerated in the fast lane of flooring to become a leading brand in resilient flooring and wood with a portfolio of products that allows retailers to present themselves as flooring specialists above and beyond their carpet ranges.

Four exclusive LVT ranges in dryback and click, three exclusive laminates including a fashionable herringbone and 12 engineered wood planks – and a solid oak floor – suggests that Natural Solutions means business.

“This is now a key strategic business for Furlong and we have been able to grow the portfolio into a comprehensive and competitive offer that retailers can really work with to extend their business,” said national sales manager Richard Richman.

The big launch at the Flooring show was Sirona, a new LVT range with 16 wood decors and 4 tiles in a high performance product with 4-sided micro-bevel and surface embossing. Available in click and dryback, Sirona has a 0.3mm wear layer.

“We have also developed new point-of-sale which is an integral part of the sales proposition,” says Richard. “The merchandising is carefully designed so that retailers can create a hard flooring showroom within their store that looks professional and inviting.”

Alongside the latest LVT, Natural Solutions were showcasing their new flex-pro underlay for LVT which is a major advance in enabling many installations to go ahead with no need for screeding – often a major obstacle for retailers in dealing with consumers on LVT. Flex-pro covers minor imperfections and smooths out the contours of the existing floor to ensure a hassle-free project.

T 01322 628707 www.furlongwoodflooring.co.uk

Cormar Carpets Heathers in Focus

Cormar’s product development team has had a busy year bringing forward five new launches in 2017 with the emphasis on high performance synthetic fibres.

The company’s Sensation range led the super-soft charge in 2012 of course and Cormar re-coloured the best-selling range this summer with sampling of the fashionable 20-colour range going out to market right now.

New for Harrogate was Soft Focus Heathers (pictured below, centre) with strong, contemporary greys and neutrals among 12 heather shades. This tenth-gauge carpet uses the same soft polypropylene Finesse yarn as in the original Soft Focus plains range launched earlier this year. “Soft Focus has been so popular for us that it make sense to broaden the palette and give consumers the choice of more tonal colours,” said David Cormack of Cormar.

Cormar has also added a more premium option to its entry-level Apollo Plus range, developing Apollo Elite with a heavier weight fibre and a slightly deeper pile. “In an uncertain economic climate, this well-priced carpet will appeal to homeowners looking for affordable quality,” says David.

T 01204 881234 www.cormarcarpets.co.uk

from The Stocklists

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Harrogate show report

TCS Pride of place

On the TCS The Carpet Specialists stand, pride of place this year were the five new felt back carpet roll lines and the four entirely new Wilton ranges in lightweight and heavyweight options. These were developed after intense market research with their customer base and TCS were delighted to bring them exclusively to the Flooring Show.

This year’s show proved even more successful for TCS with their widely publicised promotions, grabbing the attention of the shows attendee’s. This led to many customers availing of the free roll offers and the remarkable offers on the cut length service.

New visitors to their stand were delighted with the cut length service available throughout the entire UK and Ireland, allowing customers to come on board without having to invest or warehouse large stock, but still be able to promote and take orders for the TCS 2017 collection.

T 01524 840177 www.tcsthecarpetspecialists.com

CRUK Rise to the challenge

Flooring suppliers of all sizes are rising to the challenge of recycling carpets and asking for advice on how they can offer a recycling service, while bringing down their disposal costs, says Carpet Recycling Uk, the industry’s association for recycling and reusing carpet.

Ball & Young Meet Monty

You can rely on Cloud 9’s comprehensive range of performance underlays from cradle to grave – and right now, we’re focusing on the cradle!

Hence the eye-catching cot that took pride of place on the Ball & Young stand at Harrogate as the company promoted their latest Children’s Cushion product – “Carpet Underlay for the love of your live” says the marketing slogan.

Throughout the three-day 2017 Harrogate Flooring Show, the CRUK team handled numerous enquiries from companies across the carpet supply chain seeking alternative sustainable disposal options for both uplifted carpet and post-installation offcuts. Carpet Recycling UK advises on reuse and recycling options for both domestic and commercial flooring.

“Flooring suppliers are aware of the requirements and challenges for recycling carpets and return to our stand for advice as their waste volumes increase,” commented CRUK Director Laurance Bird.

Firms paying more than £700 per month for carpet waste disposal can benefit, he explained. If carpets are segregated and baled, up to 30% savings are possible and add up to considerable cost reductions over a year.

T 0161 440 8325 • www.carpetrecyclinguk.com

Visitors also met Monty the polar bear. the very special mascot of the Cloud 9 Nursery Collection.

This is a high performance 9mm polyurethane underlay with maximum comfort alongside excellent recovery characteristics with strong sound reduction credentials too.

Alongside the cheerful branding, this underlay also includes Ultra-Fresh, an anti-microbial technology that helps prevent the growth of bacteria and fugal growth and includes a built-in deodorizer.

T 01536 200502 • www.underlay.com

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ACG Positive presentation

The Associated Carpet Group is already one of the best-dressed buying groups in the business and distinguish themselves with the professionalism of their presentation with their market-leading Smart Choice own-label branding.

Now it’s their member’s turn to benefit from this expertise and get a marketing makeover as part of a major new initiative that the group is offering.

“We want to empower our retailers to present themselves as well as they possibly can to create a positive environment to do better business with their customers,” says Richard Moore of ACG. “In practice, most retailers want to look smarter but often they don’t know where to start – or find it difficult to find the time,” he says. “We’re working with a highly skilled agency that’s dedicated to the independent retail sector to ensure they get results quickly and inexpensively.”

The new marketing support service offers everything from ticketing and labeling through to a thorough overhaul with re-branding under a new design and logo with signage and display material, vehicle liveries, websites and advertising.

ACG have packaged up the most common services in ready-to-roll bundles to make it as cost effective as possible to match retailers’ budgets and once they have established a new style they can decide how much to invest in presentation.

T 01942 825520 • www.smartercarpets.com

Fells Carpets Courage with conviction

Fells is for people who don’t do boring! This is a company that has the courage of its convictions when it comes to exploring the potential of patterned carpet and a visit to the showcase stand at Harrogate doesn’t disappoint.

Fells is for people who don’t do boring! This is a company that has the courage of its convictions when it comes to exploring the potential of patterned carpet and a visit to the showcase stand at Harrogate doesn’t disappoint.

“For people who are interested in pattern, we are definitely the people to talk to,” says Carl Cummings of Fells Carpets who have developed portfolio that is impressive both in its breadth and in its innovation.

Some of the ranges that saw their debut in Harrogate were great examples. Silken Classics is a silvery silky carpet in soft polypropylene with an ultra-subtle scroll pattern in nine muted colours that is only revealed in certain lights.

Cavendish Wilton is an example of innovation where a “shrink” yarn is used to create a carved effect in the carpet – this yarn contracts into the pile when heated giving more accurate definition to the sculptured effect and a very tactile effect.

And Regent Modern was a very popular launch at the show, following the current fashion for geometric designs with a high definition finish at a million points per metre in 10 distinctive colour options.

T 01977 662211 • www.fellscarpets.co.uk

from The Stocklists

November 2017 63

Harrogate show report

wineo Confident style

The Flooring Show in Harrogate has been very successful for wineo. Many new customer contacts have been generated. Windmöller will definitely take part in the next exhibition in 2018.

Windmöller highlighted the attractive wineo 1000 collection for clicking in and glueing. wineo organic flooring contains no chlorine, solvents or plasticisers. At wineo, the use of first-class ingredients is the prerequisite for production of this organic flooring, on which conscious, active and untroubled life is lived in private homes or on commercial premises.

The wineo 800 (pictured left in the Infinity Light Solid Design) collection occupies its place in the premium segment of elastic design flooring with a wear layer of 0.55 mm and offers 42 designs for clicking in (5 mm) and gluing (2.5 mm) in 8 varied formats. The exclusive designs in the wood, tile, stone and craft styles are especially suitable for creative combinations of decors and formats for gluing and for realising exceptional designs, for commercial and private use.

T +49 5237 609-365 • www.wineo.de

Kenburn Innovation that adds up

Installing a kenburn Carpet crusher for recycling new and uplifted carpet and underlay waste is a reasonably big investment but not a difficult decision to make.

Whilst we’re all “keen to be green” it’s the financial implications of purchasing or renting a carpet crusher that dictate whether or not the investment is viable.

Simon Wells from Kenburn comments: “Having launched our carpet recycling initative at The Flooring Show in 2014 we’re now fully aware of who we can help save money and who wouldn’t benefit from our scheme financially”.

“The two factors we take into consideration are your current disposal costs per tonne including transport costs; and the volumes of waste you generate.

“From gaining this information we can then advise on whether or not we can reduce your ever increasing skip costs,” he said. “A brief waste survey costs you nothing and there’s no obligation, we just provide professional and honest advice on the financial and environmental benefits of installing a Kenburn Carpet Crusher in order to divert your recyclable carpet and underlay waste from landfill”.

“A retailer’s zero waste to landfill policy can also have a positive effect on potential new customers,” added Simon.

T 01727 844988 • www.kenburn.co.uk

Brockway Making an impression

“We had a great show seeing more people than last year. Our beautiful new Galloway and Lingdale collections made a big impression on visitors,” said Shaun Lewis, sales director at Brockway.

Galloway was one of two outstanding new all-wool and wool-rich carpet ranges unveiled by Brockway at Harrogate.

Using 100% undyed wool, Galloway is designed as the ultimate chunky carpet, adding luxurious contemporary texture to anywhere in the home.

Lingdale and Lingdale Elite is a beautiful and extremely competitively priced twist pile in an 80% wool and 20% polypropylene mix. Lingdale¹s contemporary colours were created in partnership with Brockway¹s creative director and internationally renowned colourist Joanna Ramsden.

“We saw some important key people, and we had a fabulous response to our prototype swing-arm display unit. All in all, being in the British Wool section is absolutely the right place for us to be,” said Shaun.

T 01562 828200 • www.brockway.co.uk

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Carpet&FlooringReview

Bondworth Design spirit

One of the most stylish designs that made its debut at Harrogate was Bond Worth’s new “Spirit of 45” – a subtle, stylish geometric design that will appeal to flooring fashionistas of the moment.

“We have been exploring design in a more modern and intriguing style,” says MD Mark Oakes. “We want to challenge assumptions about Bond Worth and make people look again.”

Spirit is a real achievement in design in capturing the mood of the modern. It combines modern geometrics with watercolour paint effects and some plaids to give a slightly distressed effect – which all sounds difficult to describe in words but comes together beautifully in the carpet.

The range is an 80/20 with British wool and comes in six designs, each of which has eight elegant colours.

T+44 1562 745000 • www.bondworth.co.uk

F Ball Handy hybrid

F Ball is a clever company and a favourite with fitters as they have a habit of listening closely to their customer’s questions and innovating answers to make their lives easier.

The latest idea is a Handy Pack of the high-performance Styccobond F49 adhesive – a 500g pack that mixes just enough material to fix around 30m of skirting, coving and capping without need to bring out a bucket.

In this pack, the base adhesive and its activator are next to each other in a sealed bag, divided by a clip. As soon as the clip is removed, the components can be mixed in a couple of minutes and then squeezed out of a corner ready for use with minimal wastage.

F49 is a hybrid pressure sensitive adhesive that has proved highly popular for it’s high strength and grab and rapid curing and it is highly water resistant and will withstand normal wet cleaning techniques.

T 01538 361633 • www.f-ball.co.uk

from The Stocklists

November 2017 65

Harrogate show report

Crown Floors Heaven sent

Crown Floors was the talk of The Flooring Show in Harrogate this September, choosing the occasion to debut its exciting Made in Heaven carpet collection to the market via a high-impact, competitively placed exhibition stand.

For the first time the brand introduced its new developments alongside launches from sister brand Balta Carpets. An eye-catching angel creative dominated one side of the stand, drawing in retailers keen to find out more about Made in Heaven and the benefits of its 100% solution-dyed polyester yarn as well as those who wanted to explore Crown Floors’ increasingly diverse portfolio of great-value styles.

“The feedback from retailers was fantastic,” says Gavin Freebairn, field sales manager, Crown Floors. “We were so excited to debut Made in Heaven. We’d identified a need for a carpet that could provide not only super-soft luxury but also be hard wearing and bleach cleanable, and that’s exactly what we’ve developed. Made in Heaven is made from eco-friendly polyester fibres with a two-ply twist, giving it fantastic bounce-back quality and long-lasting stain resistance.”

Made in Heaven comes in two styles: Angelic and Aurora, both available in four- and five-metre widths and made from easy-clean, bleachcleanable 100% Made in Heaven PES yarn. The 2,000g/m2 pile weight of Angelic offers a rich and luxurious feel with a long 20-year stain and 15-year wear warranties. No less impressive, Aurora comes in an exquisitely soft 1,650g/m2 pile weight with 15-year stain and 10-year wear warranties. Both styles are available in a palette of 12 modern natural tones, the perfect way to bring heavenly comfort to the home and can be viewed on a dedicated website.

T 0800 898282 • www.madeinheavencarpets.com

Quickstep Lasts a lifetime

One of the major benefits of the Master Installer scheme is the provision of a manufacturer-backed warranty on all installation work and the Academy used the show to announce the extension of this warranty from two-years to lifetime.

“While the benefits of the Master Installer scheme are numerous for installers, one of the biggest reasons for consumers to use a Master Installer is the guarantee of exacting installation standards and with it the workmanship warranty,” explains Lee Thompson, technical manager at the Academy. “With an extension to the lifetime of the installation, this longer warranty has become even more compelling and its introduction certainly struck a chord with installers and retailers at the show.”

With Quick-Step’s water-resistant laminate technology a key focus of the stand, the Academy was also able to highlight the product innovation that goes into Quick-Step laminate, wood and vinyl flooring. The Academy’s course content makes sure that installers and retailers are kept abreast of these developments; given the knowledge and learning the skills needed to maximise the advantages they bring. www.quick-step-academy.co.uk

Lano Cashmere cachet

Retailers were treated to an industry first at The Flooring Show as Lano unveiled its breakthrough Cashmere and Cashmere Luxe collections to the trade at large.

Both collections are made using Lano’s revolutionary new Halcyon fibre, which offers the stain resistance and low maintenance of polypropylene, but the sumptuous look and feel of nylon.

“We have been looking forward to getting to Harrogate and introducing Halcyon to the wider trade,” says Gary Alp, Lano Carpets’ UK sales manager. “This new fibre raises the stakes as it bridges the gap to the look of nylon velvet with the value and stain-resistant performance of polypropylene. This means both our Cashmere and Cashmere Luxe collections offer the beautiful silk look that consumers are looking for, in conjunction with a wealth of practical advantages.”

It has been an incredible year for Lano, involving the launch of several brand-new products, and the company’s stand was understandably one of the busiest at the show. Other attractions included another recent innovation, the fabulously indulgent Fairfield Heaven. A plush 65oz twist style made with super-soft Eccelena fibre that sits within Lano’s Touchdown Premium portfolio of stain- and faderesistant styles, Fairfield Heaven is aimed at homeowners who want luxurious carpet without a hefty price tag.

T 00800 5266 5266 • www.lano.com

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Carpet&FlooringReview

Penthouse Competitive Colorado

Penthouse Carpets came to Harrogate to showcase Colorado, a mainstream product launch which introduces an 80/20 range of 18 plain colours that has been two years in development.

“This range sets us apart from the competition,” says Jonathan Gamble of Penthouse. “An extensive collection of super plain twists in so many options is unusual in the market but there is a great demand for a reliable, high performance product in this sector.”

Penthouse has worked closely with retailers and buyers to develop this mid-to-top end carpet in a range of stylish, subtle colours – selecting the final 18 from a candidate list of 40 colours that was originally sampled for prototyping.

This 80/10/10 (Polypropylene and Polyester) is available in both 4m and 5m – it looks set to become a go-to plains range in the market.

Penthouse’s sister brand for synthetic carpets Mayfield launched the soft, velvety Paradise range, a 51oz carpet made in 100% Halcyon PP fibre in 10 colours and two widths.

T 01706 341231 • www.penthousecarpets.co.uk

Flair Designed to Dazzle

It was a busy but hugely successful three days for Flair Rugs at The Flooring Show in Harrogate, as the company showcased some exciting new additions to its AW range and consolidated its position as the go-to supplier of beautiful rugs for the home.

With 12 innovative designs added to the Core Collection as well as fresh colourways launching in the Simplicity Collection, there was a real buzz around the Flair Rugs stand. Talking points included the new hand-carved 100 per cent wool Abstract range of quirky and unusual asymmetrical designs, and in particular the Collage Multi, a riot of bright blocks in different sizes reminiscent of 1950s artworks. While the Abstract range comes in a choice of popular sizes, the Collage Multi is also available in 60 x 230cm – ideally sized to make a striking focal point in a hallway.

Also attracting retailers’ attention were the two latest additions to Flair Rugs’ great-value Dazzle range of gorgeously soft shagpile rugs for bedrooms and living rooms. Woven from silky thick and thin polyester yarn, with added lurex strands to give a touch of glamour, the Dazzle range has now been updated to include beautiful Blush Pink and Duck Egg colourways (joining Caramel, Silver, Charcoal and Natural), to reflect key interiors trends for 2018 and beyond.

T 01457 850660 • www.flairrugs.com

Carpetline and A&A Carpets Northern powerhouse

Carpetline brought A&A Carpets into their family to extend their reach into the North West and Wales for a successful business that is now the North’s largest independent flooring distributor.

Backed now by the resources of Victoria plc, Carpetline is flying high.

“We have a lot of momentum at the moment and investing in the development of the product portfolio,” says sales director Clive Beckett. Some of the investment can be seen clearly in professional new point-of sales displays, one of which is dedicated to their new MIDAS offer, an own-brand initiative. “This is a selection of wool twists and saxonies where retailers can deal with us direct as the manufacturer for a very competitive deal,” says A&A’s Craig Melling.

Both businesses have brought forward new vinyl and luxury vinyl tile ranges to extend the scope of flooring opportunities for retailers.

The LVT offering is great balance between quality and price, giving the retailer a fantastic profit opportunity.

T 01429 892570 • www.carpetlinedirect.co.uk

November 2017 67

Flower on Flooring Innovation is key for driving sales of vinyl flooring Embracing the opportunities available to them with enthusiasm and flair, vinyl flooring manufacturers are pushing the boundaries in creating new and exciting designs, with the efforts of leading producers included below.

Karndean Designflooring national sales manager Stella Coyle says home decorators are looking for easy fit, luxury vinyl flooring alternatives to avoid disruption, leading to her company’s innovative korlok collection becoming “a huge success” as it can cover uneven subfloors and also provide acoustic benefits.

“As well as offering our established gluedown and loose lay, korlok introduces a new rigid core category for our Uk wide independent retail network. Rigid core is the latest click-locking floating floor, which is an ideal alternative to laminate and engineered hardwood click floors as it offers the same benefits of realistic woodlook designs and hides subfloor imperfections, but with the durability and waterproof qualities of luxury vinyl,” she continues

“There’s the Danishinspired Baltic Washed Oak, with its light grey undertones, and Baltic Mistral Oak in korlok characterful Reclaimed Antique French Oak and the Scandinavian-inspired Warm Ash,Washed Grey and Texas White. For moody and impactful floors, there’s American Black Walnut and Smoked Butternut with a mix of straight and flowery grain patterns for opulence.

“Going room to room with the same colour floor throughout in multiple designs has also been an interesting trend this year. In response to the demand, we’ve added a new versatile grey Storm Oak design to our premium Art Select collection in a full length plank, parquet and basketweave.

“Basketweaves are certainly ‘back in’ and when paired with a Storm Oak by karndean Designflooring classic parquet or full length plank they can make a real impact,” Ms Coyle concludes.

J2 Flooring explains it is offering a totally unique LVT brand, which gives the retailer 100% exclusivity, designed to allow the retailer to ensure increased profit margin and reduced competition.

Going far beyond the traditional 'white box label' of supplying a product in an unbranded box, the company says it goes the extra mile and offers the retailer a fully rebranded display unit and sample swatches, an own label brochure and a dedicated website.

J2 Flooring managing director Stephen Latham says: "This offer appeals to stockists and non stockists.The concept is aimed at retailers frustrated at

68 November 2017

brands being sold online at near cost prices, sold through distribution available to every man and a van, cutting margin and increasing competition.

“Having your very own exclusive LVT range means you cut out competition and make more profit by promoting your brand and not somebody else’s," he concludes.

Furlong Flooring Natural Solutions national sales manager Richard Richman says his company has added three luxury vinyl tiles (LVT) to its portfolio, beginning with Sirona, available in click and dryback, including a 0.3mm wear layer, a tough PU guard layer and featuring 20 wood and tile décors.

“The bar is raised by Carina featuring Natural Solutions LVT Sirona Evergreen 0.55mm wear layer Oak from Furlong Flooring and suitable for both domestic and commercial settings, comprised of more than 20 décors offering wood and tile designs, including four on-trend herringbone planks for consumers looking to make a statement,” he continues.

“Sharing the same robust product base,Aurora uses an embossed in-register construction technique to bring a truly authentic look and natural feel to the 12 wood décors that make up the range.

“These are supported by matching accessories, including three underlays, with adhesives, profiles and feature strips also available,” says Mr Richman.

Quick-Step international PR and sponsoring manager Sophie Hautekeete says:“There are few manufacturers invested in developing stand-out decors that reflect the latest trends, but this could be seen as a good marker of a brand’s commitment to making the very best LVT.

“Renowned for our focus on innovation and design excellence, our range of LVT is no exception.At the Flooring Show, we showcased the brand-new Marble Carrara White décor from our Ambient collection.

“The incredibly realistic marble décor has been introduced as the luxury trend is hitting the mainstream in a big way.

“With Ambient Click Marble Carrara White, homeowners can create a high-stakes aesthetic that looks incredible in the home and with all the practical advantages of high-quality European made LVT, simple to fit thanks to Uniclic Multifit and with Stain Guard and Scratch Guard technologies,” Ms Hautekeete concludes.

Ambient Click Marble Carrara White by Quick-Step

EarthWerks introduced its modular POS system at the Harrogate Flooring Show, featuring the Domotex Innovation-award-selected product Wood Classic Plus, a long vinyl plank in an attractive and realistic registered

Carpet&FlooringReview

by Dennis Flower

DOMOTEX Business.

Trends. Lifestyle.

Unique patterns from Moduleo Shades

embossed and mat finish that many confounded with real hardwood, along with its brand leading range,Tempo with the addition of four new Rustic designs.

The POS offers flexibility for any floor space - with a wing information arm that allows retailers to add communications of their choice, such as price lists, promotions, USPs, etc, in a unit that is driven to inspire.There is also space allocated for two brochure holders to keep presentations neat and tidy.

“The bright images we feature make this POS visually attractive, and the boards are light and easy for consumers to carry and sales people to present,” the company states.

A new exhibition layout makes it easier for visitors to find their way around and get to displays more quickly. Lifestyle and trends will also receive greater attention. Located in Hall 9, the key theme UNIQUE YOUNIVERSE offers a unique experience. Discover the new DOMOTEX and get your business year off to a successful start.

12 – 15 January 2018 Hannover ▪ Germany domotex.de

ro m Now f to Friday ay M o nd

Moduleo states it has complemented its most luxurious collection – Impress – with a range of new designs using new and innovative embossing processes to create grains, knots and grooves for a design that fully mimics the material’s surface texture, so people can feel the structure and depth of the product.

Organised into two categories - Impressive and Expressive - the former is designed to recreate the smallest details of actual wood and stone, highlighting nature’s true beauty. Products within this category are Laurel Oak, Santa Cruz Oak and Sierra Oak.

Thanks to technological advancements, the Expressive lines mark Moduleo’s first products that give every plank and tile its own unique pattern and character, allowing flooring components to be mixed as required.The products within this category are characterised by the abstract motifs of Mystical, Shades, Bohemian and Jumble Stone.

Xylo Flooring says its Dynamic Click includes a number of innovative features.A heavyweight 5mm vinyl plank, it is suited to high-traffic areas and is resistant to scratches, dents and stains. It is also resistant to fading from UV light and suitable for installation over underfloor heating.

The range is guaranteed for five years in a commercial setting and has a lifetime guarantee when installed in domestic premises.

Dynamic Click offers easy maintenance and contemporary colours, with many styles giving the appearance of matt oiled timber. Shades include Medinah Grey Oak, pale Sawgrass and Augusta Dark Walnut, which gives a similar effect to Wenge.The cutting-edge colour themes are designed to complement the latest interior design trends.

The range also uses the Vallinge 2G click system for quick, snap-together installation.

For more information: Furlong Flooring T 01772 696787 karndean Designflooring T 01386 820100 Moduleo T 01332 851500 Quick-Step from The Stocklists

www.furlongwoodflooring.co.uk www.karndean.com www.moduleo.com www.quick-step-academy.co.uk

Sector Marketing · Tel. +44 12 75 33 5 91 1 · info@hf-greatbritain.com

November 2017 69

Avebury 100% New Zealand wool loop carpet, col Tidworth Stripe, £37 sq m, Cormar Carpets.

(Inset) Dimensions Heathers 80% wool carpet, col Black Magic, from £34 sq m; Dimensions Heathers Stripe 80% wool carpet, col Black, £36 sq m, both Brockway.

NEWS

Going public

The Carpet Foundation is set to resume its consumer promotional activity in 2017/2018. The 12 month programme comprises one-page advertorials in a series of leading home interest magazines.

The campaign will address key consumer issues such as carpet and health, underfloor heating and the benefits of buying from independent retailers. Magazines on the roster include Ideal Home, Your Home, Homes & Antiques and The English Home.

The first advertorial, in the November issue, on sale now, is in Country Homes & Interiors, a title with a circulation of over 70,000 and focusses on the benefits of buying from Carpet Foundation members.

This will be followed by a page in the December issue of Ideal Home, the UK’s biggest selling home interest magazine, which addresses carpet and asthma.

Commenting on the schedule, CF chief executive Andrew Stanbridge, said: “With a solid and growing retail membership, together with the support of 19 Patron members, we now have the funds to return to consumer promotion.

Best of British SUPPORT YOUR LOCAL HEROES WHEN INVESTING IN NEW CARPET, CONFIDENT IN KNOWING YOU’VE MADE THE PERFECT CHOICE

B

ritain has always been a nation of shopkeepers. And we all know that diversity on the high street, with a good mix of independent retailers, makes for a more appealing shopping experience. We’re flooding back to butchers, bakers and specialist stores – often the lifeblood of our communities – and local artisans are flourishing. This applies to carpet retailers, too.

We buy a new carpet every seven years on average, so need to turn to people we can trust. The Carpet Foundation has 450 independent retailers nationwide, most of which are small or family owned. Many have been selling carpet for generations, driven by pride in their work and a passion for their product. They offer quality carpets to suit all budgets and needs, and

help from knowledgeable people who will make sure you buy the carpet that is right for you.

All Carpet Foundation retailers operate under a Consumer Code of Practice approved by the Chartered Trading Standards Institute. It guarantees a certain level of service – you won’t get any nasty surprises on the bill and, in the unlikely event of a problem, there is an agreed dispute resolution process. They are the only carpet retailers in Britain allowed to follow this Code of Practice and are monitored to ensure compliance.

Shopping is one thing we do well in this country, but carpet is a complex and infrequent purchase, so choose a local carpet specialist for great service, genuine expertise and access to a wide range of quality carpets, perfect for a country home.

The Carpet Foundation is supported by these leading suppliers to the UK carpet industry: Associated Weavers Ř %ULQWRQV Ř %ULWLVK Wool Marketing %RDUG Ř %URFNZD\ Ř &DYDOLHU Ř &ORXG Ř &RUPDU Ř &UXFLDO 7UDGLQJ Ř (GHO 7HOHQ]R Ř +XJK 0DFND\ Ř .HUVDLQW &REE Ř .LQJVPHDG Ř 3HQWKRXVH Ř 5HJHQF\ &DUHIUHH Ř 7KRPDV :LWWHU Ř 8OVWHU Ř 9LFWRULD Ř :KLWHVWRQH :HDYHUV

“The campaign deliberately sets out to tackle some of the major issues facing consumers when they buy carpet. From the calls we get at our office, we know what concerns consumers - and manufacturers all stress the ‘wonders and benefits’ of carpet on their websites and in their promotional literature so we don’t need to do that,” he said.

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T 01562 747 359 www.carpetfoundation.com

Designed to be different

Feel the Difference is a new collection of underlays from floorwise, bringing premium quality for underlays that offer enduring luxury underfoot. Offering three different underlays in recycled PU foam with Elegance, sponge rubber waffle in Inspiration and soft rubber crumb and felt in Prestige; the collection brings homes the very best in comfort and retailers a unique sales opportunity.

“Usually underlay collections are based around a single construction with various densities and thickness,” explains Richard Bailey, managing director, floorwise. “Feel the Difference takes a different approach by building a collection involving different materials that all share a really premium and luxurious feel underfoot. Feel the Difference makes it easy to upsell homeowners to a high-quality underlay, whether they prefer the look and feel of a traditional sponge rubber waffle, the incredible comfort of recycled PU foam or the excellent support of rubber crumb and felt.”

All underlays within the range are constructed with floorwise’s proprietary Ultra High Density for the very best in lasting recovery and a difference that can be truly felt underfoot. Achieving Luxury Use for Elegance (10mm) and Inspiration (10mm) and Heavy Contract Use for Prestige (11mm), these underlays are made to stand the test of time. Also with excellent acoustic absorption and thermal insulation, each Feel the Difference style is among the best in its class. Feel the Difference is supported by a new look that promotes its luxury and lasting performance to consumers. With new wrapping and extensive in-store marketing support, the collection is ready to make homeowners consider the difference a high-quality underlay can make to their new carpet purchase.

“With the launch of Feel the Difference, we’re bringing retailers a great opportunity to boost sales by promoting the benefits of premium quality underlays,” continues Richard Bailey. “By bringing three constructions under one banner, we are providing choice with the confidence of knowing that each is designed to bring the best in luxury. ” T 01509 673974 www.floorwise.co.uk

Tech spec rep

F. Ball and Co. Ltd, has announced the appointment of Matt Williams as Technical Representative, following the promotion of John Rowlands, who previously held the position, to Northern Area Sales Manager.

Matt has a vast amount of experience in the flooring industry, having previously been a sales representative of a large flooring distributor and owning his own contract flooring business, which specialised in domestic flooring installations.

In his new role, Matt will be responsible for responding to technical queries in the North East and Yorkshire.

Commenting on the announcement, Darren Kenyon, F. Ball’s National Sales Manager said: “I am delighted to welcome Matt to the F. Ball sales team. I am sure that his wealth of experience in the flooring industry will be a great asset in his new role maintaining our strong relationships with distributors and providing on-site support to flooring contractors.”

Matt, added: “I am very pleased to be taking on the role of Technical Representative and joining such a well known and successful company. I am looking forward to meeting our customers and relish the challenge of putting my industry knowledge to the test.”

T 01583 361 633 www.f-ball.co.uk 70 November 2017

Carpet&FlooringReview

Flooring factsheet Underlay In a tight market for margins, underlay for carpet and hard flooring offers retailers one of the best opportunities to add value to every sale – with good profitability, trade-up potential once benefits are understood and high customer satisfaction levels.

The Carpet Foundation and its Consumer Code of Practice approved by the Trading Standards Institute (TSI) recommend that new carpet underlay is bought with every new carpet.

www.interfloor.com

Many consumers are now aware of the benefits of underlay but more needs to be done to provide information about the different types available and their suitability for different areas of the home.

Setting up in-store demonstrations so customers can walk on samples with different grades of underlay and feel the difference has shown excellent results. Some manufacturers offer point-of-sale units and foot testers.

www.interfloor.com

Benefits

Types

Good underlay will...

• Improve underfoot comfort • Increase appearance retention, reducing flattening • Absorb the pressure of foot traffic and reduce wear • Improve thermal insulation and warmth • Increase sound insulation • Smooth out sub-floor imperfections • Last the lifetime of the carpet

PU (polyurethane) foam This is now the market’s most popular underlay and is typically made from recycled foam offcuts. The foam provides excellent comfort and performance levels with lots of thickness options and densities and provides great insulation – and its light weight helps handling.

Poor or old underlay will...

• Feel hard and unwelcoming • Reduce carpet life • Cause wrinkling and premature wear spots • Cause carpet fibres to break down more quickly • Not meet British Standards How thick?

A maximum of 12mm is recommended (working with gripper will be difficult thereafter) but rooms with heavy traffic will need a thinner, denser pad. The combination of thickness and density is all important as a thick underlay with low density may not perform well. Typically, the thicker the underlay, the better quality it will need to be – 11mm is often used for luxury installations with 9mm and 7mm the common domestic thickness.

Sponge rubber

Crumb

Sponge rubber Introduced in the 1950s, this is a more traditionally manufactured underlay available in flat or waffle patterns in a wide range of weights for different applications. It performs well for comfort and has a durable spring retention.

PU foam

Laminate underlay There’s still an opportunity to sell underlay with laminate flooring, improving the acoustic performance of the floor and helping the boards float above any imperfections in the sub-floor.

Combination A rubber crumb base with a felt top layer offers a good combination of protection, durability and comfort. It also allows carpet with seaming to bed into the top felt. www.underlay.com

Felt This traditional (but environmentally friendly) undelay is made from recycled fibres – wool, jute and synthetic – to create a firm, dense pad with excellent thermal insulation.

Still a very popular choice among contractors when stretch fitting woven carpets.

Pre-tackified underlay A self-adhesive single stick underlay in both needlefelt and PU. A removable system for heavy use when comfort is desired.

from The Stocklists

www.carpenterunderlay.co.uk

Crumb rubber Flat and dense, crumb rubber is good for heavy footfall – offering maximum protection but a little less comfort (and very good over stair nosings).

Underfloor heating underlay Always ask if there is underfloor heating. Most manufacturers offer specialised products. Underlay and carpet with a combined tog rating of 2.5 can be used – which means the underlay would normally have a tog rating of 1.0.

Combination

www.floorwise.co.uk

www.qaflooringsolutions.com November 2017 71

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The clean carpet you expect... the service you deserve www.servicemasterclean.co.uk 72

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01943 850817 British Wool makes a better carpet... naturally www.britishwool.org.uk THE STOCKLISTS November 2017

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Great British Cleaning Products

Environmentally aware for superior carpet care www.cleantecinnovation.com THE STOCKLISTS November 2017

Vacuum cleaners - the choice of cleaning professionals www.sebo.co.uk

Biodegradable and cruelty-free from a family run business www.astonishcleaners.com 73

Flooring factsheet Carpet trouble-shooter

• shedding • pulled loops

Fading on Wool

Carpets made from wool can and do fade in use. The degree of fade can vary depending on the colour chosen and the local conditions to which the carpet is subjected.

Fading can be caused by exposure to ultra violet light which is found in daylight, but is accelerated when sunlight shines directly onto the carpet.

This has the effect of lightening or “Bleaching” the colour just as exposure to sunlight will lighten human hair. Wool is after all animal hair.

Protection should be given to carpets exposed to such conditions just as you would protect other furniture or fabrics.

A complaint on fading would be considered justified if it failed to meet the required shade standard when tested to the British Standard BS1006 (1990).

Soiling Soiling is usually the result of some local condition to which the carpet has been subjected to, or maintenance, or lack of maintenance programme. There is nothing we as manufacturers can do to prevent soiling in use. There are several types of soiling which are quite common:

Colour matching Carpets are produced in batches - known as creels - and usually each batch produces between 500m2 - 3000m2 in a single width, depending on the creel size. Whilst the recipe used by the dyer remains constant, and is followed to the letter, in each separate production the colour reproduction will vary from batch to batch.

However production is matched back to the original or master sample to ensure that the colour remains ‘within a commercial tolerance’.

This process if not an exact science and a commercial tolerance is subjective but nevertheless is usually the professional judgement of the head dyer based on his/her experience.

A greater level of tolerance is required on blended colours (Heathers etc). To ensure perfect colour matching it is advisable that a single width be used in any installation requiring exact colour matching.

N.B. Carpets which are laid with the pile travelling in different directions, even though they be from the same batch will appear not to match. For further information please check with the manufacturers recommendations.

Sprouting Occasionally an odd tuft or two can work its way to the surface and stand proud of the rest of the pile. This is probably due to one end of the tuft being longer than the other i.e. J shaped tuft instead of V shaped. Remedial action merely requires that the offending tufts be scissor trimmed level with the rest of the pile. They should never be pulled out.

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Spillages - Liquids such as soft drinks, cordials or any drink which contains sugar, particularly hot drinks, is likely to leave a stain. In such instances, professional help should be sought.

Shampoo - if incorrectly applied, can leave sticky soap residues in the fibres which can result in the soiling reappearing quite rapidly.

Dust - which is carried on draughts can soil carpets in various ways, apart from the obvious soiled edges, at gaping skirting boards for instance, dark lines appearing on surface might suggest airborne dust vacuumdrawn through poorly fitted floorboards. Sometimes the shape of floorboards can be seen quite clearly. Air borne dust sometimes shows itself as spots on the carpet, this is due to the air carried on a draught under the carpet escaping through minute holes both in the underlay and the carpet, leaving dust deposited on the pile much like a filter action.

In such installations, the use of a lining paper is essential as a preventative measure.

It is the responsibility of the retailer to advise the consumer when the carpet is measured of any poorly fitting doors, skirtings, or floorboards and the consumers responsibility to ensure any remedial work to seal draughts, is carried out before the carpet is fitted, if a resulting complaint is to be avoided.

Static Carpets do not produce static but like other household fabrics and objects have the capacity to store it. Static is caused by the build up of static electricity upon personnel in a dry environment and is discharged when a person makes contact with an object which can conduct electricity (i.e. door handle or filing cabinets, etc).

The static charges will vary in intensity depending upon the individual, air humidity and the contact materials. Static is more usually associated with synthetic materials as they do not retain moisture very well but it can and does occur with wool in very dry room conditions.

Preventative measures include the introduction of moisture into the room or in situ carpet treatment.

THE STOCKLISTS November 2017

• sprouting • shading • static • fading • pile reversal • shedding • flattening • soiling

Flattening

Shedding

Flattening will occur as a result of traffic which eventually flattens the pile particularly in the main areas of use.

All cut pile carpets will lose short fibre, which is created during production when spun yarn is cut for tuft formation.

These fibres fall onto the surface of the pile and appear as ‘fluff’.

All pile fabrics will flatten to greater or lesser degree dependant on the amount of traffic to which it is subjected and the construction (tuft density/pile fibre/height/weight) of the product concerned.

The effect varies with yarn type and may be removed without detrimental effect upon the carpet by vacuum cleaning. This excess fibre is only a small fraction of the total fibre contained in the carpet.

Shading

Indentations

Shading occurs because the pile of the carpet has become crushed, flattened or brushed in a different direction to the natural lie of the pile whilst in situ. This causes light reflection at differing angles resulting in the creation of light and dark patches on the carpet. This will occur on all pile fabrics but can be more noticeable on plainer carpets because the shadows created by pile pressure will not be disguised by a heavy pattern or design.

When a carpet is subjected to a heavy point load, such as under the legs of furniture, it is unreasonable to expect the carpet not to indent. Usually, the longer the load is in place, the longer will be the time for the pile to recover. In the case of very heavy loads in place for a considerable time, the recovery time can be very considerable.

Pile Reversal Like shading, this occurs when the pile or nap of the carpet changes direction and thus reflects light at different angles showing the effects of shading which can become permanent. It is also described as ‘watermarking’. This can happen to every carpet construction be it Axminster, Wilton, Tufted, Hand Woven, Persian, Chinese, Indian or even Coir Matting. Like shading it can be more apparent on plain carpet because heavy patterns can disguise the effects. It can occur quite quickly after installation. A tremendous amount of research has been carried out over many years by many institutes to determine the cause of this phenomenon but none of it has proved conclusive.

It must be remembered that it is not only the pile of the carpet that becomes indented. The underlay will also indent and the backing of the carpet may also distort into the indentation in the underlay. Some underlay’s will recover well and some less well depending upon their composition, thickness, density etc. The use of cups below furniture legs can spread the load and the net result is a larger area of less deeply indented carpet.

The ability of a carpet to recover from a heavy static load can be measured in the laboratory, using the test method described in BS 4939 and many manufacturers will have data on this aspect of carpet performance. In this test the carpet is loaded for 24 hours and the degree of recovery is measured after 1 hour and 24 hours. Since there are so many different underlay’s however, it is very rare for the recovery from a heavy static load to be evaluated on carpet and underlay.

There is no commonly known manufacturing process which can cause or cure this phenomenon and therefore it is not a manufacturing fault. For further information please check with individual manufacturers recommendations.

Often normal maintenance (vacuum cleaning with a rotating brush machine) will speed up recovery but in the case of serious indentations the use of an iron and damp cloth or a steam iron together with a blunt darning needle to carefully tease up the pile can be beneficial. Care must be take not to over wet the carpet, of course.

Pulling Loops

Samples

Pulled loops occur only in looped pile carpet where one or more loops in the continuous pile is pulled through the primary backing of the carpet. This is usually due to some local condition, possibly some sharp object which has caught in a loop in situ and has resulted in a pull. Pulled loops are easily dealt with by trimming the offending end level with the rest of the pile. They should not be left as this could result in further loops being pulled and developing into a ladder.

The samples held by individual retailers may not be from the same batch as current production and therefore should be used as a guide and not an exact colour match.

THE STOCKLISTS November 2017

The original carpet tile

Installation Telephone National Institute of Carpet Fitters (NICF) for further information – 0115 958 3077.

This information is given by responsible manufacturers to help you help your customer to make an informed choice.

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Flooring factsheet Buying Groups Pick the right one How to decide whether to join a buying group – and which one…

• Evaluate all buying groups as they all work differently • Talk to the main marketing contact and/or a member

www.smg-group.co.uk Contact: Mike Reed Tel: 0118 932 3832 info@smg-group.co.uk

of the committee

Why join?

Buying groups have been a highly successful feature of the floor retailing scene in the last decade or so, giving independents the extra edge they need to compete effectively with the retail park chains.

More than 1000 retailers are now members of one of the several buying groups which operate in our sector and the numbers are slowly, but steadily growing.

• Get a list of members and call up two or three for a ‘real-world’ view

• Establish your territorial exclusivity – where’s the next nearest member of each buying group

• Ensure you understand the financial arrangements,

any fees that would relate to your membership, how the bills are paid and whether your fees are refundable if it doesn’t work out. Ask the buying group for a consultation to estimate your potential savings

While the benefits of bulk buying power are self-evident, the resistance to the buying group concept among nonmembers appears to be centred on fears of surrendering some control to a committee – and most particularly compromising long-established relationships and negotiated terms with current suppliers.

• Review all the extra benefits and services to see

The bottom line is the bottom line. A retailer selling across a broad range of products is likely to improve margins within a buying group – but you don’t need a leap of faith to join up. Ask the buying groups for answers...

flexibility to run your business the way you want

Associated Carpet Group www.smartercarpets.co.uk Contact: Richard Moore Tel: 01942 825520 rjmoore65@googlemail.com rmoore@smartercarpets.com

what you would actually use

• Check out the product ranges offered including the own-label options and the UK/European mix

www.beautifulflooring.co.uk Contact: Carl Harris Tel: 01892 549050 charris31@sky.com

• Ensure you understand any rules that may limit your

Key benefits Increase margins • Group purchases to get beneficial rates • Rebates • Exclusive higher-margin products • Special promotions One of the key reasons to join a buying group is to benefit from the discounts they negotiate as a bulk buyer from manufacturers. The way discounts and rebates are passed on to members varies between groups so make sure it’s absolutely clear how this will be done. You’ll need to work out how this compares with discounts you have already negotiated locally with preferred suppliers.

Access professional services • Business and financial services • IT and internet support • Training and workshops • Professional bodies Some buying groups offer an excellent range of other services which may be valuable to your business. Financial services include invoice factoring, credit, loans and insurance. Some of the more sophisticated groups offering marketing packages, software systems to help you run your business operations and customised websites ready to use. Relationships with professional and training organisations can also offer discounts.

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Increase sales • Best of both worlds’ proposition • Wider ranges and exclusive products • POS, displays and merchandising support Your customers will like the proposition that you are independent but with the buying power of a group – this gives them (and you) the ‘best of both worlds’ with personal service and competitive pricing. Most groups will also offer you ‘own label’ ranges and support with pointof-sale, merchandising and displays. Central stockholding may also be on offer.

Network with other independents • Members-only exhibitions with preferred manufacturers • Regular meetings and supplier presentations • Regional workshops • Helpline A lot of retailers enjoy the buying group environment of being independent but not alone out there on the High Street. Groups hold regular meetings and some have their own trade shows, regional meetings and workshops to help you develop your business. The network gives you someone to call when you need advice on, for example, an unusual installation, a technical consumer complaint, legal issue or business dilemma.

www.flooringone.co.uk Mandy Powell Tel: 0121 683 1426 mandy.powell@flooringone.co.uk

www.greendalecarpets.co.uk Contact: Rob Harding Tel: 01432 852000 Fax: 01432 852005 rharding@greendalecarpets.co.uk

Metro Group www.carpet1st.co.uk Contact: Jill Coward Tel: 01204 393539 jillcoward@carpet1st.co.uk

THE STOCKLISTS November 2017

Flooring factsheet Wool fibre Benefits of Wool Carpet

SAFE

Practical Strong and Resilient – Wool carpet will provide superior performance over many years as it can offer unique resilience and long lasting durability. The natural crimp of wool offers valuable ‘bounce-back’ so that pile compression is resisted and the effects of tracking and shading are reduced – maintaining good appearance over many years.

DURABLE EASYCARE

Easy care – Wool is a natural fibre that has an inbuilt resistance to soiling due to its natural oils and its outer surface of microscopic scales and as a result additional anti-soil treatments are not necessary. Simply vacuuming the carpet will keep it looking good and whilst wool initially repels spills, prompt and complete blotting with white paper towels or an absorbent cloth is advised and will address many household spillages.

Comfort

COMFORT

Soft and Warm – Wool carpet adds luxurious underfoot comfort and warmth to the home and acts as an insulator improving heat retention and energy efficiency.

Peace and Quiet – Wool carpet absorbs sound and cushions the home against echo and room to room noise transfer.

Safety

The Best Carpet Wool Wool carpets have a historic reputation for quality because as a fibre it is known to withstand pressure and have excellent appearance retention properties.

The best wool for carpet production is ‘strong’ wool and this is grown on sheep breeds found in Britain and New Zealand. Most carpets will contain both British Wool and New Zealand Wool because British Wool is more bulky and resilient and offers texture and unique heathery shades to carpet, whilst New Zealand wool is softer and whiter and particularly good for plain, lighter shaded ranges. Combining the two within a blend for carpet yarn gives manufacturers the perfect qualities for carpet.

Wool has yet to be matched by any man-made fibre; it has superior strength and does not need other fibres to improve its performance. However manufacturers choose to use synthetic fibres within the yarn blend for a number of reasons. These include fibre flexibility, dyeing, heat setting, stain resistance, durability and cost. These wool rich compositions offer industry standard carpets which will perform well in the home.

100% wool or 80/20 – 80/10/10 wool rich

britishwool.org.uk campaignforwool.org THE STOCKLISTS November 2017

Fire Retardant – Wool is naturally fire resistant, has a slow ignition rate and tests show that it is self extinguishing within seconds. It meets many safety regulations without additional treatments and is favoured in contract locations for this reason.

Fall Friendly – Carpet cushions and so provides a softer floor which protects against serious injury in falls by the very young or the elderly.

Internal Environment Indoor Environment – As a natural ‘smart’ fibre with a complex physical and chemical structure, wool helps to create a balanced atmosphere in the home. It breathes and absorbs humidity in the air, releasing it when the atmosphere becomes dry and helps improve air quality by absorbing airborne toxins in indoor air.

Anti–allergy – The minute scales on the fibre’s surface will hold fine dust until vacuumed which helps to reduce floating particulate in the atmosphere. Wool does not give off harmful emissions or promote the growth of bacteria and wool is not a food source for dust mites.

Eco/Environmental Natural and Sustainable – Grown on sheep, which graze freely, wool is both 100% natural and fully sustainable. As shearing is a necessary part of animal husbandry this means that every year there is a fresh supply of wool available for the carpet manufacturing industry.

Energy Efficient – Wool is energy efficient in the home and also in carpet production.

Biodegradable – Wool fibre is biodegradable in soil and will produce nitrogen, sulphur, carbon dioxide and water which are all plant nutrients.

Environmentally Assessed – Wool is an environmentally responsible fibre that has been measured in terms of its ecological impact. A Life Cycle Analysis study carried out by Leeds University to ISO 14040 standard for British Wool concludes that it compares favourably when measured against man-made fibres.

77

Are you a Wholesaler?

If you’re not listed here, please call Diane Martin on 01482 659396.

The Stocklists Wholesale Distribution Directory National

Midlands

Fells Carpets

Birch Distribution Sheffield - see Floorwise page 84

Leeds 0113 3071900 carl.cummings@fellscarpets.co.uk www.fellscarpets.co.uk TCS “The Carpet Specialists” Morecambe 01524 840177 info@tcsthecarpetspecialists.com www.tcsthecarpetspecialists.com Xylo Wood Flooring London 020 8368 8122 infouk@xyloflooring.com www.xyloflooring.com

North East Fells Carpets Leeds 0113 3071900 carl.cummings@fellscarpets.co.uk www.fellscarpets.co.uk Floorwise (North East) Ltd Birtley - see Floorwise page 84

North West A&A Carpets Manchester 01204 701188 sales@aandacarpets.co.uk www.aandacarpets.co.uk D. M. Miller Ltd Manchester 0161 205 9949 dm.miller@btconnect.com www.dmmillerltd.spaces.lives.com Fells Carpets Goole 0113 3071900 carl.cummings@fellscarpets.co.uk www.fellscarpets.co.uk Choice Flooring Manchester - see Floorwise page 84 MCA Floorwise Ltd Morecambe - see Floorwise page 84 Millbrook Carpets Darwen 01254 703999 millbrookcarpets@live.co.uk

78

Birch Distribution Leeds - see Floorwise page 84 Birch Distribution Hull - see Floorwise page 84 Cornerstone Flooring Doncaster - see Floorwise page 84 Cornerstone Flooring East Midlands and Warwickshire 01159 444711 sales@cornerstoneflooring.co.uk www.cornerstoneflooring.co.uk DMS Flooring Supplies Northampton 0845 643 5601 dmsnorthampton@dmsflooringsupplies.co.uk Floorwise D & J Ltd Southam - see Floorwise page 84 J J Wholesale & Distribution Ltd Birmingham 0121 765 4994 jjwholesale@gmx.com Matty’s Wholesale Carpets Birmingham 01675 433072 sales@mattys.co.uk STS Flooring Distributors Watford 0345 899 1000 sales@stsflooring.co.uk www.stsflooring.co.uk Trade Counter Carpets Leicester 0845 604 3055 tradecountercarpets@gmail.com

South West BL Flooring Supplies Bristol - see Floorwise page 84 BL Flooring Supplies Gloucester - see Floorwise page 84 Fitwell Flooring Ltd Redruth - see Floorwise page 84 Fitwell Flooring Ltd Newton Abott - see Floorwise page 84 Flooring Supplies (Wessex) Amesbury 01980 625888 orders@flooringsupplieswessex.co.uk Salesmark West Ltd Amesbury - see Floorwise page 84 Solent Wholesale Carpet West Sussex 01243 774623 sales@solentwholesale.co.uk www.solentwholesale.co.uk see page 17 for details

South East Acorn Carpet Accessories Bromley, kent - see Floorwise page 84 Ashmount Flooring Supplies Ltd Tottenham 0208 808 2158 sales@ashmountflooring.co.uk www.ashmountflooringsupplies.co.uk Beds Flooring Bedford 01234 341234 sales@bedsflooring.co.uk www.bedsflooring.co.uk

Woodall Brothers Ltd Shrewsbury - see Floorwise page 84

Clifford Floors Strood 01634 285900 sales@clifford.uk.com

East

Culpeck Strood 01634 299000 sales@culpeck.uk.com

Beds Flooring Bedford 01234 341234 sales@bedsflooring.co.uk www.bedsflooring.co.uk Salesmark Ltd St Neots - see Floorwise page 84 STS Flooring Distributors Cambridge Tel: 0345 899 1000 sales@stsflooring.co.uk www.stsflooring.co.uk

Columbia Flooring Middlesex 020 8443 3322 sales@columbiaflooring.co.uk www.columbiaflooring.co.uk see page 7 for details DMS Flooring Supplies Hemel Hempstead 0845 643 5344 dmshemel@dmsflooringsupplies.co.uk

THE STOCKLISTS November 2017

Are you a Wholesaler?

If you’re not listed here, please call Diane Martin on 01482 659396.

The Stocklists DMS Flooring Supplies Milton keynes 0845 643 5320 dmslaser@dmsflooringsupplies.co.uk Kent Flooring Supplies Ltd Chatham 01634 668668 sales@kentflooring.co.uk www.kentflooring.co.uk Littner Hampton London 020 8520 8474 littnerhampton@aol.com www.littnerhamptoncarpets.co.uk John Palmer Carpets Fareham 01329 221933 sales@johnpalmercarpets.uk.net Potts & Ward, Woodcocks Ltd Brighton 01273 557211 sales@pwwflooring.com www.pwwflooring.com Rackhams London 020 8531 9225 sales@rackhamsltd.co.uk www.rackhamsltd.co.uk see page 15 for details

Wales

Ireland

Matty’s Wholesale Carpets Birmingham 01675 433072 sales@mattys.co.uk

Flanagan Flooring Distributors Belfast & Saintfield Co. Down Northern Ireland Tel: 028 9751 0932 sales@flanagan-flooring.com www.flanagan-flooring.com

Selected Rugs & Matting Cardiff 0844 8360650 customerservices@selectedrugs.co.uk www.selectedrugs.co.uk

Scotland Flanagan Flooring Distributors Glasgow Business Park Baillieston Tel: 0141 773 1122 sales@flanagan-flooring.com www.flanagan-flooring.com

Flanagan Flooring Distributors Willow Business Park Dublin Tel: (01) 429 7800 sales@flanagan-flooring.com www.flanagan-flooring.com Provincial Floorcoverings Ltd Dublin - see Floorwise page 84 Provincial Floorcoverings Ltd Belfast - see Floorwise page 84 Provincial Floorcoverings Ltd Limerick - see Floorwise page 84

MCD Scotland Uddingston Glasgow 01698 808000 mcdscotland@mcd.co.uk www.mcdscotland.co.uk Neil Smith Ltd Glasgow - see Floorwise page 84

TCS “The Carpet Specialists” Co. Louth 00353 429 351 351 info@tcsthecarpetspecialists.com www.tcsthecarpetspecialists.com

Salesmark Lancing - see Floorwise page 84 Solent Wholesale Carpet West Sussex 01243 774623 sales@solentwholesale.co.uk www.solentwholesale.co.uk see page 17 for details STS Flooring Distributors Basildon 0345 899 1000 sales@stsflooring.co.uk www.stsflooring.co.uk STS Flooring Distributors Orpington/Croydon 0345 899 1000 sales@stsflooring.co.uk www.stsflooring.co.uk Trade Carpet London Wimbledon 0208 247 3891 sales@tradecarpet.com www.tradecarpet.com

Super Plus The Rug Tamer! Keeps Rugs In Their Place

COMBINATION UNDERLAYS NEEDLEFELT UNDERLAYS For orders and further information, please ring P&R Ratcliffe (Underlays) Ltd. Burnley, Lancashire BB10 3BH Tel: 01282 421026, Fax: 01282 412321 www.foxirugtamer.co.uk

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wiseup to floorwise quality&value guaranteed gripper

underlay

stair nosings

profiles

adhesives + screeds

tools

national distributor network 17 Salesmark West Ltd Amesbury, Wiltshire Tel: 01980 880933 mail@salesmark-west.co.uk 18 Acorn Carpet Accessories Bromley, Kent Tel: 020 8462 0422 Fax: 020 8462 0927 acorncarpetsacc@btconnect.com 19 Salesmark Lancing, West Sussex Tel: 01903 750522 Fax: 01903 851111 sales@salesmark-floorwise.co.uk 20 Fitwell Flooring Ltd Newton Abbot, Devon Tel: 01626 835935 sales@fitwell.co.uk 21 Fitwell Flooring Ltd Redruth, Cornwall Tel: 01209 214344 sales@fitwell.co.uk 1 3

2 4

6 9 10 5 11

7 8 12

13 15 16 17

headoffice:

21

20

ad he +s sive cr ee s ds lam ina tes

Floorwise Group Ltd. Floorwise House, 22 High Street, Kegworth, Derby, DE74 2DA, UK Tel: +44 (0)1509 673974 Fax: +44 (0)1509 674841

ma tti ng

tap es

too ls

pr ofi l es

gr ipp er

n pv osin c s gs kir + tin g

un de rla y

1 Neil Smith Ltd 9 Choice Flooring Ltd Glasgow Trafford Park, Manchester Tel: 0141 552 1141 Tel: 0161 872 8003 sales@neilsmithltd.co.uk choice_flooring@yahoo.com 2 Provincial Floorcoverings Ltd 10 Cornerstone Flooring Belfast Doncaster Tel: 028 9075 3202 Tel: 01302 835117 Fax: 028 9075 3901 Fax: 01302 302542 salesbelfast@pfl.ie cornerstonefloor@btconnect.com 3 Floorwise (North East) Ltd 11 Birch Distribution Birtley, County Durham Sheffield, S9 5PH Tel: 0191 410 7070 Tel: 0114 243 1230 Fax: 0191 410 6116 Fax: 0114 243 5118 sales@floorwisene.co.uk n.maude@birchdistribution.co.uk 4 MCA Floorwise Ltd 12 Woodall Brothers Ltd Morecambe, Lancashire Shrewsbury, Shropshire Tel: 01524 33517 Tel: 01743 441584 Fax: 01524 381852 Fax: 01743 441629 sales@mcafloorwise.co.uk sales@woodallbrothers.co.uk 5 Birch Distribution 13 Floorwise D & J Ltd Hull, HU7 0XD Southam, Warwickshire Tel: 01482 826654 Tel: 01926 814922 Fax: 01482 878693 Fax: 01926 817899 d.ostler@birchdistribution.co.uk sales@fwdj.co.uk 6 Birch Distribution 14 Salesmark Ltd Leeds, LS10 1AG St Neots, Cambridgeshire Tel: 0113 244 4363 Tel: 01480 212888 Fax: 0113 244 8665 Fax: 01480 218585 l.sigsworth@birchdistribution.co.uk sales@salesmark.co.uk 7 Provincial Floorcoverings Ltd 15 BL Flooring Supplies Ltd Dublin 12 Gloucester Tel: 00353 (0)1 626 3913 Tel: 01452 223355 Fax: 00353 (0)1 460 4669 Fax: 01452 371284 salesdublin@pfl.ie info@blflooring.co.uk 8 Provincial Floorcoverings Ltd 16 BL Flooring Supplies Ltd Limerick Bristol Tel: 00353 (0)61 227 100 Tel: 0117 955 5454 Fax: 00353 (0)61 227 000 Fax: 0117 955 2626 sales@pfl.ie info@blflooring.co.uk

14 18 19

Flooring Factsheet Adhesives

Flooring factsheet Luxury underfoot

from Interfloor

Demand for more luxurious flooring products suitable for use in all areas of the home was instrumental in leading manufacturer Interfloor’s decision to introduce its highest density PU underlay range.

Interfloor Sales Director Gary Cowley said: “The trend for increasingly luxurious and comfortable interiors means that many of our retail customers are keen to add firmer PU products to their offer. Now with our new Premium High Density range they can.”

The three products in the new Premium High Density (PHD) range are all 180kg/m³ and offer superior protection for carpets that is longer lasting and better performing as well having impressive “green” credentials.

New PHD Chromium 9mm, the standout PU underlay in the range, has high performance Textron backing to give it more dimensional stability and cleaner cutting during installation as well as exceptional ‘shock absorber’ properties to help give it a longer life.

PHD Titanium 8mm and PHD Palladium 10mm have a polyethylene with reinforcing scrim backing. This backing also helps increase dimensional stability, is resistant to tearing and is easy to cut and trim. The PHD underlays boast superior heat insulation properties and have high acoustic ratings to reduce noise. They are also made from 100 per cent recycled foam.

“Consumers will love the high performance features of our new PHD underlays, while fitters can’t fail to be impressed with how easy it is to install. We are sure the range will be a top choice for all areas of the home,” added Gary.

For further information, please visit www.interfloor.com

Interfloor manufactures leading brands in the underlay market, Tredaire and Duralay. Recognised by customers as brands of quality and with over 70 years of expertise, they are trusted by users throughout the world.

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THE STOCKLISTS November 2017

Stocklists Classified The

SITUATIONS VACANT

Sales Executives Competitive Package includes Salary + Commission + Car

An opportunity has arisen for the right ht person to join our Retail Sales Team in the following wingg territory: t

South London Lo & Southern Home Hom Counties Thee ideal candidate should reside in the he te territory and be able to demonstrate the essential drive and commitment to produce oduc the highest levels of customer service to our existing customer base whilst being able ble to identify and develop new opportunities to grow the business of this dynamic ynam and vibrant company.

Experience with both woven and tufted edd products is preferable but not essential. pro Applicants should possess the skills and disciplines lines necessary for the successful management of this important tant sales area.

Requests for an application form should hould be made in your own hand to:

Mr. Hans Lowe (Retail Retail Sales Director) Directo

Cavalier Ca avalier CA R P ETS

ttre reet, Dixon SStreet, Blackburn, Blackbur n, Lancashire, Lancashir e, BB2 1TX. Tel:l: 0 01254 268000 68000 Te 1254 2 Fax:01254 268001 www.cavaliercarpets.co.uk www.cavalier erc carpets.co.uk

SALES REPRESENTATIVES

LVT & Smooth Flooring / Area : Nationwide

HMC HANDMADE CARPETS RU G C OL L E C T ION

Prestig Prestigee COLLECTION

U LT LT I M A T E

home L I V I N G

RUGstyle

Salary: £Competitive + Commission + Car Allowance + Benefits Exciting times lie ahead for this rapidly expanding business within the ambitious VICTORIA plc group of companies.

We are therefore now looking for enthusiastic, energetic sales professionals who can join the company at such an important stage in its development and thrive on the challenge as it gains both momentum and market share in this ever growing and dynamic area of business.

The ideal Sales Representative will hold the following skills and experience: • Experienced Retail Flooring Sales Representative or Retail Management background • Strong drive and enthusiasm for the New Business generation will be an essential element of this role • A tenacious and professional attitude to the development and management of the territory • Very well presented with excellent interpersonal as well as high level communication skills (verbal and written)

This is a role for flooring industry go-getters, preferably with good LVT experience but certainly with the ability to seize the opportunity to drive the business and make a name for themselves with such a significant UK player in the flooring industry.

Interested applicants should apply by email in the first instance to martin.peace@abingdonflooring.co.uk

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