Effective POS is essential in a crowded, competitive market so we’ve selected some of the best displays for retailers to help drive your business in 2013.
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Manufacturers deploy their forces in the battle of the High Street Retail floor space is precious territory in the battle for consumer spend and in the war of attrition that has become the UK High Street since the recession, manufacturers have been deploying their forces with great care. Two tactics have emerged. Substantial, coherent display systems that work across a large section of the store to form a defined area versus the small modular units that retailers can move around for greatest effect. What works best depends on the store. Some choose to go for the designer, interiors look and a number of leading manufacturers have responded with the store-within-a-store concept for their brands. POS expert Andrew Fry of T&E Display Systems commented: “There is a lot of choice out there and it is relatively easy for retailers to achieve any flavour of store that they think works for their customers. “Retailers have very different needs. Some prefer the coordinated look while others are more product-led and like a mix to make sure there appears to be lots of choice from many different brands. To some extent it depends how aggressive you want your sales environment to be,“ he says. “The good thing is that the main players continue to show their commitment to independent retailers by investing in POS for them, even though the climate is so tough for everyone in the sector,” says Andrew. Quality has been an issue and retailers are increasingly critical of systems that look good at first but are not built to last and show wear within the first year or so causing appearance and maintenance issues. New technology continues to gain ground. On-board video – though irritating many store owners – is increasingly popular, although the all-tocommon dead screens that have not been plugged in have a negative impact on the overall store presentation. One of the greatest improvements is in lighting with LED systems allowing more creative effects. The price of the technology has fallen quickly in the last year and the greater use provides retailers with reliable, safer lighting systems with very low maintenance. “There is a lot of competition for your floor space so you can afford to be choosy,” says Andrew. “Make sure that your selection reflects your style of business and keep on top of what’s available to make your store look fresh and modern.”
“There is a lot of choice out there and it is relatively easy for retailers to achieve any flavour of store that they think works for their customers.”
from The Stocklists
April 2013 49