The Stocklists - April 2015

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Stocklists The

6 April 2015

with

Carpet&FlooringReview

BRITAIN’S No. 1 FLOORCOVERING MAGAZINE FOR THE RETAIL AND CONTRACT MARKET

EXCITING NEW AND EXCLUSIVE PRODUCTS COMING TO YOUR AREA SOON

TCS - THE NEW CARPET AND FLOORING SPECIALISTS

TCS - Solely Committed to Serving Independent Retailers

Unit 4, TCS Industrial Park, South Gate, White Lund Industrial Estate, Morecambe, LA3 3PB PLEASE CALL FOR MORE INFORMATION:

Chris Melling General Manager Craig Melling Sales Manager Roger Seddon Operations Manager

0044 (0)7970 269409 0044 (0)7872 861547 0044 (0)7719 146566

info@tcsthecarpetspecialists.co.uk www.tcsimports.com

2

The Complete Service

The Carpet Specialists

the carpet specialists

SERVICE QUALITY VALUE

STOCKLISTS April 2015 upholstery diningTHEbedroom carpets

Stocklists

ISSUE 481: 6 APRIL 2015

The

Published by Mayville Publishing Co Ltd., 219 West Ella Road,West Ella, Hull HU10 7SD Tel: 01482 659396 Fax: 01482 659397 www.thestocklists.com Sales Director: Diane Martin. diane@mayvillepublishing.co.uk Publication Director: David Spragg Founded by Roy Spragg in 1973.

FIRST FOR FLOORING NEWS AND DATA

Advertisers

Carpet&FlooringReview starts on page 35

Monthly ‘Stocklisters’ shown in BOLD Page No

Index # ADAM

50,51

I ADP

57

# ASSOCIATED WEAVERS # BGNFS

Evolution revolution “A new class of underlay” page 63

20

BRITISH WOOL

60

On Display 2015

# BROCKWAY

Our Point-of-Sale special feature - pages 53-59

J CARPENTER

BC

L COLUMBIA

22

CARPETS LTD.

# CAVALIER

–

# CYBERBOLD

61

J F.BALL

4

65

I FITA

66

I FLOORWISE

16

# FURLONG

Adam, meet Ella!

Faces of Fine Worcester Twist page 50-51

Rolling out a re-brand

Carpenter is strong on colour page 62

# H&V

FLOORING

CARPETS

I INTERFLOOR #

JOHN LANHAM WATTS

Balta coordinates with style page 35

Flooring ‘hot product’ Divine intervention Growth forecast for 2015 page 52

Buying Groups

Carpet Company Directory Carpet trouble-shooter

Carpet Types

Leoline’s Woodmark updated page 35

Interfloor appoints MD

Lano launches premium saxony John Cooper joins from Weber page 36 page 44

FlooringFactsheets

Adhesives

Make your mark

–

47

–

I NICF

66

# POLYFLOR

45

ECHANTILLONAGE

L RACKHAMS

L SOLENT WHOLESALE I STAIRRODS L TCS

4 Underlay

8 Wholesaler Distribution Directory

12-13 Wool Fibre Page

10-11 Woolsafe: the carpet care guide 5

ISSN 2046-7338 © Mayville Publishing Co. Ltd. 2014. Every care is taken in compiling this magazine, but the proprietors assume no responsibility in the effects arising therefrom.

9

14-16

17

6-7

01538 361633 01159 506836 01509 673974

01772 696787

07813 714498

01706 213131 01386 820100 0800 0323970

01282 694565

0121 359 2001 01422 373799

01204 393539

0115 958 3077

00353 61 339287

57

+33(0)4 72 97 03 40

41

CARPET

0113 240 3456

52

29

# RYALUX

01204 881234

01494 761814

01827 831436

I METRO

I PONCEBLANC

01254 268000

0208 443 3322

–

28

J NOVOSTRAT

01562 828200

01457 861141

01827 831424

# MATTY’S

GROUP

01562 745000

01274 688 666

27 39

# MERRYFIELD

01422 431100

01937 588511

o LEOLINE

RUGS

01562 829966

0121 559 6783

26

43

# MASTERCRAFT

Stripe hype

23

o KARNDEAN DESIGN FLOORING

# MANX

Polyflor’s design statement page 38

24,25 37

# KINGSMEAD

Flooring in flavour

21 61

FLOORING

# EVERBUILD

Adhesives accelerate page 64

48,49

# BONDWORTH

# CORMAR

Stick to the schedule

18,19,FC

Contact No

30

36,38,40 2

0161 767 1122 020 85319225

01924 262525

01243 774623

01207 591176 0787 2861547

# TELENZO

31

01422 374417

# TRADE

32

0845 604 3055

I THE

FLOORING SHOW

COUNTER CARPETS

# WESTON

HAMMER

34

33

01423 779967

0845 644 9090

Classified advertising..........................................page 67 # carpets/rugs/tiles o woods/laminates/smooths I accessories/services/organisations fibres J underlay L wholesalers/distributors G adhesives

UK manufactured Carpet Cutting Machines

WWW.CARPETCUTTINGMACHINES.CO.UK THE STOCKLISTS April 2015

3

Flooring Factsheet Adhesives

Flooring factsheet Carpet types Tip Sheared

Random Sheared

Level Loop

Multi-Level Loop

Tufted With advances in manufacturing technology, 95% of all carpet produced today is tufted. It takes about an hour to make a roll of carpet that might take eight hours to weave. To make tufted carpet, hundreds of yarn-threaded needles are pushed through the primary backing fabric to form loops or tufts, which may be left as is or cut. A heavy adhesive coating is applied to hold the tufts in place and a secondary backing is usually glued on for strength and stability. A wide variety of styles and textures can then be created using various techniques.

LOOP PILE

Berber – Berber carpets look like and are named after a handmade, bulky wool carpet made by the Berber tribes of North Africa and Asia. The loops are made from thick or bulky yarns of wool, nylon, polypropylene or a blend of these fibres to give a cushioned effect underfoot. These carpets are available in an assortment of colours and may be flecked and can be either level loop or multilevel loop.

Level loop – When all the loops are of the same height, a highly flexible and durable carpet is created which has a natural, casual appearance even when (commonly) it is made from synthetic fibres. The tight loop texture tends to hide marks so it’s a good blend between luxury and practicality.

Multi-level loop – The loops vary to two or sometimes three loop heights to create informal, random textures which are very forgiving for marks and stains and therefore very suitable for high traffic areas and busy family rooms.

BONDED Bonded carpets (sometimes called ‘fibre-bonded’ or ‘fusion bonded’) are created by firing fibres into an adhesive material – the fibres are not stitched into the backing in any way. The technique is principally used for commercial carpet tiles.

THE STOCKLISTS April 2015

CUT PILE

Freize – Frieze or frisée (pronounced freesay) carpets are similar to saxony, but the yarns are more tightly twisted and should always be heat set. They have a dense, low pile surface which creates a coarse, pebbly texture. Frieze carpets are very durable and hide footprints, dust and dirt, which makes them suitable for heavy traffic areas.

Saxony – Saxony textures are made of twisted yarns, which should be heat set. The tips remain very distinct, rather than blending together to form a very elegant finish. Saxony textures show footprints and vacuum marks so are suitable for more occasional rooms in the home. More textured variations improve the practicality of saxonies. Twist – The popular twist carpet is the cut-pile standard. The yarn is tightly twisted and often heatset to retain this feature and the result is a versatile, textured finish that is ideal for plain colours.

Velvet – Velvet textures (sometimes called ‘velour’ or ‘plush’) all have a level surface pile of approx 5mm to 10mm height, which is then sheared to give a smooth finish. With very little twist in the yarn, the ends blend together which then further enhances the overall finish. These carpets tend to ‘shade’ with heavy use. Footprints show easily and the colour looks different from place to place because fibres lying in different directions reflect the light differently. A luxury for occasional rooms.

CUT AND LOOP When some of the pile is cut and other left as loop, a variety of surface textures and patterns can be created (in a variety of colours). The multi-level surface is excellent for hiding footprints and stains so cut and loop is good for high traffic areas and general purpose rooms in the home.

Shag pile – Shag pile has varied in popularity. The pile is up to 50mm long and the texture is casual and loose but the surface can flatten easily and may lack durability.

Berber

Frieze

Velvet/Plush

Twist

Woven Woven carpet may be in a tiny minority of today’s production but still produces some of the finest carpets which are used for prestigious installations. Axminster The pile of the carpet is inserted into the backing as it is woven and cut to length, creating U-shaped tufts to give a velvety surface. The process locks in the fibre to create a carpet of high durability and performance retention as well as a luxury feel. The process allows for intricate designs and colours to be used – although modern trends mean that the traditional patterned axminster has given way to current fashion trends for plain carpets. Wilton Wilton woven carpets are produced in a similar way to axminsters – the principal difference being that a continuous fibre is woven all the way through. The carpet can be sheared to create a range of cut and loop textured effects. The result is a high quality carpet of unrivalled durability. Flat weave Manufactured in the same way as wilton, flat weave is a loop pile which allows the yarn to be woven across a wider area to created a flatter, more textured effect. 5

The W WoolSafe oolSafe Or Organisation rganisation is the UK’ UK’s ’s le s leading authority for the correct care and maintenance of carpet and offers a range of services empowering retailers to build a reputation for great service and consumers to get the most out of their investment.

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WOOLSAFE approved carpet cleaning products www.prochem.co.uk

01943 850817

The clean carpet you expect... the service you deserve www.servicemasterclean.co.uk

British Wool makes a better carpet... naturally www.britishwool.org.uk THE STOCKLISTS April 2015

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www.wowwarranty.com

Great British Cleaning Products

Environmentally aware for superior carpet care www.cleantecinnovation.com THE STOCKLISTS April 2015

Drier. Cleaner. Healthier. www.chemdry.co.uk

Vacuum cleaners - the choice of cleaning professionals www.sebo.co.uk

Biodegradable and cruelty-free from a family run business www.astonishcleaners.com 7

Flooring factsheet Buying Groups Pick the right one How to decide whether to join a buying group – and which one…

• Evaluate all buying groups as they all work differently • Talk to the main marketing contact and/or a member of the committee

Why join? Buying groups have been a highly successful feature of the floor retailing scene in the last decade or so, giving independents the extra edge they need to compete effectively with the retail park chains. More than 1000 retailers are now members of one of the several buying groups which operate in our sector and the numbers are slowly, but steadily growing.

www.greendalecarpets.co.uk Contact: Rob Harding Tel: 01432 852000 Fax: 01432 852005 rharding@greendalecarpets.co.uk

• Get a list of members and call up two or three for a ‘real-world’ view

• Establish your territorial exclusivity – where’s the next nearest member of each buying group

• Ensure you understand the financial arrangements,

any fees that would relate to your membership, how the bills are paid and whether your fees are refundable if it doesn’t work out. Ask the buying group for a consultation to estimate your potential savings

While the benefits of bulk buying power are self-evident, the resistance to the buying group concept among nonmembers appears to be centred on fears of surrendering some control to a committee – and most particularly compromising long-established relationships and negotiated terms with current suppliers.

• Review all the extra benefits and services to see

The bottom line is the bottom line. A retailer selling across a broad range of products is likely to improve margins within a buying group – but you don’t need a leap of faith to join up. Ask the buying groups for answers...

flexibility to run your business the way you want

Metro Group www.carpet1st.co.uk Contact: Jill Coward Tel: 01204 393539 jillcoward@carpet1st.co.uk

what you would actually use

• Check out the product ranges offered including the own-label options and the UK/European mix

• Ensure you understand any rules that may limit your

www.smg-group.co.uk Contact: Mike Symonds Tel: 0118 932 3832 info@smg-group.co.uk

Key benefits Increase margins • Group purchases to get beneficial rates • Rebates • Exclusive higher-margin products • Special promotions One of the key reasons to join a buying group is to benefit from the discounts they negotiate as a bulk buyer from manufacturers. The way discounts and rebates are passed on to members varies between groups so make sure it’s absolutely clear how this will be done. You’ll need to work out how this compares with discounts you have already negotiated locally with preferred suppliers. Access professional services • Business and financial services • IT and internet support • Training and workshops • Professional bodies Some buying groups offer an excellent range of other services which may be valuable to your business. Financial services include invoice factoring, credit, loans and insurance. Some of the more sophisticated groups offering marketing packages, software systems to help you run your business operations and customised websites ready to use. Relationships with professional and training organisations can also offer discounts. 8

Increase sales • Best of both worlds’ proposition • Wider ranges and exclusive products • POS, displays and merchandising support Your customers will like the proposition that you are independent but with the buying power of a group – this gives them (and you) the ‘best of both worlds’ with personal service and competitive pricing. Most groups will also offer you ‘own label’ ranges and support with pointof-sale, merchandising and displays. Central stockholding may also be on offer. Network with other independents

• Members-only exhibitions with preferred manufacturers • Regular meetings and supplier presentations • Regional workshops • Helpline A lot of retailers enjoy the buying group environment of being independent but not alone out there on the High Street. Groups hold regular meetings and some have their own trade shows, regional meetings and workshops to help you develop your business. The network gives you someone to call when you need advice on, for example, an unusual installation, a technical consumer complaint, legal issue or business dilemma.

Associated Carpet Group www.smartercarpets.co.uk Contact: Richard Moore Tel: 01942 825520 rjmoore65@googlemail.com rmoore@smartercarpets.com

www.beautifulflooring.co.uk Contact: Paul Phillips Tel: 01892 549050 paul@atbrm.com

www.flooringone.co.uk Contact: Glenn Harding Tel: 0121 683 1426 glenn.harding@flooringone.co.uk THE STOCKLISTS April 2015

Flooring factsheet Underlay In a tight market for margins, underlay for carpet and laminate flooring offers retailers one of the best opportunities to add value to every sale – with good profitability, trade-up potential once benefits are understood and high satisfaction levels with customers.

www.floorwise.co.uk

But 50% of carpet is still sold without new underlay!

Retailers should create an assumption that new underlay is always required, the only decision is which type. It’s also a good target-setter for sales staff. Setting up in-store demonstrations so customers can walk on samples with different grades of underlay and feel the difference has shown excellent results – some manufacturers offer point-of-sale units. www.numa-online.co.uk

Benefits

Types

Good underlay will... • Improve underfoot comfort • Increase appearance retention, reducing flattening • Absorb the pressure of foot traffic and reduce wear • Improve thermal insulation and warmth • Increase sound insulation • Smooth out sub-floor imperfections • Last the lifetime of the carpet

Sponge rubber The market’s most popular underlay is available in flat or waffle patterns in a wide range of weights for different applications. It performs well for comfort and has a durable spring retention. PU (polyurethane) foam PU foam is a relative newcomer to the market, typically made from recycled foam offcuts. The foam provides excellent comfort and performance levels with lots of thickness options and densities – and its light weight helps handling. The product can be re-cycled again after use. Crumb rubber Flat and dense, crumb rubber is good for heavy footfall - offering maximum protection but a little less comfort (and very good over stair nosings). Laminate underlay There’s still an opportunity to sell underlay with laminate flooring, improving the acoustic performance of the floor and helping the boards float above any imperfections in the sub-surface. Combination A rubber crumb base with a felt top layer offers a good combination of protection, durability and comfort. It also allows carpet with seaming to bed into the top felt. Underfloor heating underlay Always ask if there is underfloor heating. Most manufacturers offer specialised products. Underlay and carpet with a combined tog rating up to 2.5 can be used – which means the underlay would normally have a tog rating of 1.0. Felt This traditional (but environmentally friendly) underlay is made from recycled fibres – wool, jute and synthetic – to create a firm, dense pad with excellent thermal insulation. Still a very popular choice among contractors when stretch fitting woven carpets. Pre-tackified underlay A self-adhesive single stick underlay in both needlefelt and PU. A removable system for heavy use when comfort is desired.

Poor or old underlay will... • Feel hard and unwelcoming • Reduce carpet life • Cause wrinkling and premature wear spots • Cause carpet fibres to break down more quickly • Not meet British Standards How thick? A maximum of 12mm is recommended (working with gripper will be difficult thereafter) but rooms with heavy traffic will need a thinner, denser pad. The combination of thickness and density is all important as a thick underlay with low density may not perform well. Typically, the thicker the underlay, the better quality it will need to be – 11mm is often used for luxury installations with 9mm and 7mm the common domestic thickness.

Sponge rubber

Combination

Crumb

PU foam

www.carpenter.limited.uk

www.interfloor.com

www.interfloor.com

www.underlay.com

THE STOCKLISTS April 2015

9

Flooring factsheet Carpet trouble-shooter

• shedding • pulled loops

Fading on Wool Carpets made from wool can and do fade in use. The degree of fade can vary depending on the colour chosen and the local conditions to which the carpet is subjected. Fading can be caused by exposure to ultra violet light which is found in daylight, but is accelerated when sunlight shines directly onto the carpet. This has the effect of lightening or “Bleaching” the colour just as exposure to sunlight will lighten human hair. Wool is after all animal hair. Protection should be given to carpets exposed to such conditions just as you would protect other furniture or fabrics. A complaint on fading would be considered justified if it failed to meet the required shade standard when tested to the British Standard BS1006 (1990).

Soiling Soiling is usually the result of some local condition to which the carpet has been subjected to, or maintenance, or lack of maintenance programme. There is nothing we as manufacturers can do to prevent soiling in use. There are several types of soiling which are quite common:

Colour matching Carpets are produced in batches - known as creels - and usually each batch produces between 500m2 - 3000m2 in a single width, depending on the creel size. Whilst the recipe used by the dyer remains constant, and is followed to the letter, in each separate production the colour reproduction will vary from batch to batch. However production is matched back to the original or master sample to ensure that the colour remains ‘within a commercial tolerance’. This process if not an exact science and a commercial tolerance is subjective but nevertheless is usually the professional judgement of the head dyer based on his/her experience. A greater level of tolerance is required on blended colours (Heathers etc). To ensure perfect colour matching it is advisable that a single width be used in any installation requiring exact colour matching. N.B. Carpets which are laid with the pile travelling in different directions, even though they be from the same batch will appear not to match. For further information please check with the manufacturers recommendations.

Sprouting Occasionally an odd tuft or two can work its way to the surface and stand proud of the rest of the pile. This is probably due to one end of the tuft being longer than the other i.e. J shaped tuft instead of V shaped. Remedial action merely requires that the offending tufts be scissor trimmed level with the rest of the pile. They should never be pulled out. 10

Spillages - Liquids such as soft drinks, cordials or any drink which contains sugar, particularly hot drinks, is likely to leave a stain. In such instances, professional help should be sought. Shampoo - if incorrectly applied, can leave sticky soap residues in the fibres which can result in the soiling reappearing quite rapidly. Dust - which is carried on draughts can soil carpets in various ways, apart from the obvious soiled edges, at gaping skirting boards for instance, dark lines appearing on surface might suggest airborne dust vacuum-drawn through poorly fitted floorboards. Sometimes the shape of floorboards can be seen quite clearly. Air borne dust sometimes shows itself as spots on the carpet, this is due to the air carried on a draught under the carpet escaping through minute holes both in the underlay and the carpet, leaving dust deposited on the pile much like a filter action. In such installations, the use of a lining paper is essential as a preventative measure. It is the responsibility of the retailer to advise the consumer when the carpet is measured of any poorly fitting doors, skirtings, or floorboards and the consumers responsibility to ensure any remedial work to seal draughts, is carried out before the carpet is fitted, if a resulting complaint is to be avoided.

Static Carpets do not produce static but like other household fabrics and objects have the capacity to store it. Static is caused by the build up of static electricity upon personnel in a dry environment and is discharged when a person makes contact with an object which can conduct electricity (i.e. door handle or filing cabinets, etc). The static charges will vary in intensity depending upon the individual, air humidity and the contact materials. Static is more usually associated with synthetic materials as they do not retain moisture very well but it can and does occur with wool in very dry room conditions. Preventative measures include the introduction of moisture into the room or in situ carpet treatment.

THE STOCKLISTS April 2015

• sprouting • shading • static • fading • pile reversal • shedding • flattening • soiling

Flattening

Shedding

Flattening will occur as a result of traffic which eventually flattens the pile particularly in the main areas of use.

All cut pile carpets will lose short fibre, which is created during production when spun yarn is cut for tuft formation. These fibres fall onto the surface of the pile and appear as ‘fluff’.

All pile fabrics will flatten to greater or lesser degree dependant on the amount of traffic to which it is subjected and the construction (tuft density/pile fibre/height/weight) of the product concerned.

The effect varies with yarn type and may be removed without detrimental effect upon the carpet by vacuum cleaning. This excess fibre is only a small fraction of the total fibre contained in the carpet.

Shading

Indentations

Shading occurs because the pile of the carpet has become crushed, flattened or brushed in a different direction to the natural lie of the pile whilst in situ. This causes light reflection at differing angles resulting in the creation of light and dark patches on the carpet. This will occur on all pile fabrics but can be more noticeable on plainer carpets because the shadows created by pile pressure will not be disguised by a heavy pattern or design.

When a carpet is subjected to a heavy point load, such as under the legs of furniture, it is unreasonable to expect the carpet not to indent. Usually, the longer the load is in place, the longer will be the time for the pile to recover. In the case of very heavy loads in place for a considerable time, the recovery time can be very considerable.

Pile Reversal Like shading, this occurs when the pile or nap of the carpet changes direction and thus reflects light at different angles showing the effects of shading which can become permanent. It is also described as ‘watermarking’. This can happen to every carpet construction be it Axminster, Wilton, Tufted, Hand Woven, Persian, Chinese, Indian or even Coir Matting. Like shading it can be more apparent on plain carpet because heavy patterns can disguise the effects. It can occur quite quickly after installation. A tremendous amount of research has been carried out over many years by many institutes to determine the cause of this phenomenon but none of it has proved conclusive.

It must be remembered that it is not only the pile of the carpet that becomes indented. The underlay will also indent and the backing of the carpet may also distort into the indentation in the underlay. Some underlay’s will recover well and some less well depending upon their composition, thickness, density etc. The use of cups below furniture legs can spread the load and the net result is a larger area of less deeply indented carpet. The ability of a carpet to recover from a heavy static load can be measured in the laboratory, using the test method described in BS 4939 and many manufacturers will have data on this aspect of carpet performance. In this test the carpet is loaded for 24 hours and the degree of recovery is measured after 1 hour and 24 hours. Since there are so many different underlay’s however, it is very rare for the recovery from a heavy static load to be evaluated on carpet and underlay.

There is no commonly known manufacturing process which can cause or cure this phenomenon and therefore it is not a manufacturing fault. For further information please check with individual manufacturers recommendations.

Often normal maintenance (vacuum cleaning with a rotating brush machine) will speed up recovery but in the case of serious indentations the use of an iron and damp cloth or a steam iron together with a blunt darning needle to carefully tease up the pile can be beneficial. Care must be take not to over wet the carpet, of course.

Pulling Loops

Samples

Pulled loops occur only in looped pile carpet where one or more loops in the continuous pile is pulled through the primary backing of the carpet. This is usually due to some local condition, possibly some sharp object which has caught in a loop in situ and has resulted in a pull. Pulled loops are easily dealt with by trimming the offending end level with the rest of the pile. They should not be left as this could result in further loops being pulled and developing into a ladder.

The samples held by individual retailers may not be from the same batch as current production and therefore should be used as a guide and not an exact colour match.

THE STOCKLISTS April 2015

The original carpet tile

Installation Telephone National Institute of Carpet Fitters (NICF) for further information – 0115 958 3077.

This information is given by responsible manufacturers to help you help your customer to make an informed choice. 11

The Stocklists Carpet Company Directory Abingdon Flooring Adam Carpets Ltd Be Tu Tw W Ww Alternative Flooring Associated Weavers Tw Tu Avena Carpets Ltd Tu Ww Axwoven Carpets Ltd Ax Be Axminster Carpets Ltd Ax Be Tw Bajong Carpets NV Tu Tw W Balta Industries Tu Tw W Ww

01274 655694 01562 829966 01264 335111

Bizspoke Custom Carpets Be Tw W

0121 550 5788 01297 32244 +32 56783250

Be Tu Tw W office@brontecarpets.co.uk www.brontecarpets.co.uk

01562 825952

Burmatex Tu Cavalier Carpets Ltd Ax Be Tu Tw W Ww

Edel Telenzo Carpets Ltd Tu Tw W sales@edeltelenzocarpets.co.uk www.edeltelenzocarpets.co.uk

01422 374 417

01924 262525 Enterprise Weaving Co Be Ww

01562 745030

01254 268000

+32 56 62 2211

020 8800 0740

Christy Carpets Tu

019078 308777

Fells Carpets

Clarendon Carpets Tw

01827 831480

Classis Carpets Tu W Ww

0870 020 1725

Condor Carpets BV Tu

Ww cummings@btinternet.com www.fellscarpets.co.uk

01977 662211

Fletco Taepper A/S Tu W

+45 96 60 3000

+31 38 4778911

+31 383 861 060

Flock-living Limited

Cormar Carpets Ltd +32 56 23 54 10

Tu Tw W info@cormarcarpets.co.uk www.cormarcarpets.co.uk

01204 881 234

01924 488882 Couristan Carpets Ax Tu W Ww

800 223 6186

BMK

0113 380 5333

Craigie Carpets Be

01294 558400

Bond Worth Ltd Ax

01562 745000

Creative Carpets Ltd Be Tu Tw W

0116 284 1455

12

+32 55 335211

01282 862 736

020 7823 3040

Edel Telenzo’s Bakerloo

Domo Floorcovering Pr Tu Tw

Bronte Carpets Ltd

Blenheim Carpets Ax Be Tw W Ww

Brintons Ax Tu Tw W Ww

0844 9151000

01422 330261

Belvedere Carpets

BIC Carpets Be Tw W

01562 828200 www.brockway.co.uk

Dan-Floor UK W

E & WE Carpets W

Belvedere Carpets

Betap Tufting BV Tu Tw W

Tw W sales@brockway.co.uk

01737 830301

01422 431100

Beaulieu International Group Be Pr Tu Tw +32 56 67 66 11

Tu W sales@belvederecarpets.co.uk www.belvederecarpets.co.uk

Brockway Carpets Ltd

Custom Carpet Company Ax Be Tu Tw W Ww

0800 505055

Creatuft Carpets Tu W

Mohawk’s Cherbourg Check

+32 56 35 4444

Tu Wa info@flock-living.com www.flock-living.com

+44 (0)20 8440 8777

Firth Carpets & Flooring Be Pr Tu Tw W Ww

01484 721529

Furlong Flooring Tw W enquiries@furlongcentral.co.uk www.furlongflooring.co.uk

01772 696 787

Brockway’s Vogue

THE STOCKLISTS April 2015

If you would like to be included in this section or upgrade your listing, please contact Diane Martin on +44 (0)1482 659396 or email diane@mayvillepublishing.co.uk

Every time you see a web or email address in The Stocklists, you can click straight to it from our online edition at www.thestocklists.com

KEY TO CODES: Be: Bespoke • Pr: Printed • Tu: Tufted • Tw: Twist • W: Wool • Ww: Woven Wilton • Wa: Woven Axminster

Gaskell Wool Rich Tu Tw W

01827 831525

Master Weaver W Ww

01562 754 382

The Grosvenor Wilton Co W Ww

01562 701456

Gaskell Mackay Carpets Ltd Ax Tu Tw W

01429 892525

Mayfield Carpets Tu Tw W

01706 639 866

The Sultana Carpet Co Ax

01299 822300

Georgian Carpets Tu Tw W

01827 831430

MID NL Be

Wilton Carpet Commercial Ax Tu Tw Ww W Be

01722 746000

Thomas Witter UK Ltd Tu Tw

0870 1128318

Godfrey Hirst (GB) Ltd Tu Halbmond Teppichwerke Be Pr Tu Heckmondwike FB

0800 526696

+31 38 851 8700

Modulyss Be Tu Tw Pr

+32 52 457211

Timzo Tufting Industry BV Tu

+49 037 421 420 01924 410544

ITC Be Pr Tw Tu

0032 51 424 411

Lano NV

00 800 5266 5266

+31 38 385 4477

Tisca Tiara Tu Ww

07860 911748

Mr Tomkinson Tw Ww

01827 831 450

Trendy Tuft Designs Be Tu Tw W

01274 855080

07850 935301

Penthouse Carpets Tu Tw W

01706 341231

Ulster Carpets Ax Be Tu Tw W Ww

02838 334433

Joseph Hamilton & Seaton W

01827 831400

Phoenox Textiles Pr Tu

01484 863227

United Carpets & Beds Tw W Ww

01709 732 666

Kingsmead Carpets Tu Tw W

01827 831 424

Pownall Carpets Tw W

0845 6528811

Victoria Carpets Tu Tw W Ww

01562 749300

Vorwerk

08700 104484

Westex Carpets Tu

01274 861334

Weston Hammer W

0845 644 9090

Whitestone Weavers Ltd Ax Be Tu Tw W Ww

01429 892555

Wilkies Carpets Tw

0113 307 9955

John Lanham Watts Carpets Ax Tw Ww

01937 588511

John Evans Ltd Ax Tu Tw W

Roger Vanden Berghe.NV Tu Ww

Lano NV Ax Pr Tu Tw W Ww marketing@lano.be www.lano.com Le Tissage d'Arcade Ax Ww Lecaflor Ltd Ax Be Pr Tu Tw W Ww Leigh Spinners Ltd Tw Louis de Poortere W Lusotufo Tu Manx Carpets Tw W

+32 56 65 4300

+32 05685 4747 0800 78 33 712

0845 652 8811

Sans Frontieres Ltd Be Pr Tu Tw W Ww

0844 5611977

Shaw Home Foundations Tu

01675 433 501

Signature Carpets Be Tu W

01422 845075

TAT Carpet

07976 607657

Woodward Grosvenor Ax Tu Tw W Ww

+35 12 56 750 500

Tapibel NV Pr Tu Tw

01623 481 221

Wool Classics Tu Ww

01827 831 434

Tasibel NV Tw

+32 52 499600

Woven Carpets of Kidderminster W 01299 827477

01942 673232 +32 56 393 386

Bronte’s Cream Shagpile

THE STOCKLISTS April 2015

Ryalux Carpets Ltd Be Tu Tw W

+32 56 73 57 11

Cormar’s Sensation Twist

0800 526696

0207 349 1560

Wellington Stripe from Ulster 13

Are you a Wholesaler? If you’re not listed here, please call Diane Martin on 01482 659396.

The Stocklists Wholesale Distribution Directory National Fells Carpets Leeds 0113 3071908

Lee Floorstok Ltd Manchester - see Floorwise p16

MCA Floorwise Ltd Morecambe see Floorwise p16

carl.cummings@fellscarpets.co.uk www.fellscarpets.co.uk

Millbrook Carpets Darwen 01254 703999 millbrookcarpets@live.co.uk

Green Tree Distribution Staffordshire / Brentwood 01785 818005 / 01277 812141 info@greentreedistribution.co.uk www.greentreedistribution.co.uk

TCS Morecambe 07872 861547 info@tcsimports.com www.tcsimports.com

Mercado Leeds 0113 3802900 sales@mercado.co.uk www.mercado.co.uk

North East Fells Carpets Leeds

0113 3071908

carl.cummings@fellscarpets.co.uk www.fellscarpets.co.uk Floorwise (North East) Ltd Birtley - see Floorwise p16

North West A&A Carpets Manchester 01204 701188 sales@aandacarpets.co.uk www.aandacarpets.co.uk D. M. Miller Ltd Manchester 0161 205 9949 dm.miller@btconnect.com www.dmmillerltd.spaces.lives.com Fells Carpets Goole

Midlands Birch Distribution Sheffield - see Floorwise p16 Birch Distribution Leeds - see Floorwise p16 Birch Distribution Hull - see Floorwise p16 Cornerstone Flooring Doncaster - see Floorwise p16 DMS Flooring Supplies Northampton 0845 643 5601 dmsnorthampton@dmsflooringsupplies.co.uk Floorwise D & J Ltd Southam - see Floorwise p16 Green Tree Distribution Stone, Staffordshire 01785 818005 kevin@greentreedistribution.co.uk J J Wholesale & Distribution Ltd Birmingham 0121 765 4994 jjwholesale@gmx.com Matty’s Wholesale Carpets Birmingham 0121 359 2001 sales@mattys.co.uk See page 28 for details

sales@fellscarpets.co.uk www.fellscarpets.co.uk

STS Flooring Distributors Watford 08454 342000 sales@stsflooring.co.uk www.stsflooring.com

Green Tree Distribution Stone, Staffordshire 01785 818005 kevin@greentreedistribution.co.uk

Trade Counter Carpets Leicester 0845 604 3055 tradecountercarpets@gmail.com

Lee Floorstok Ltd Liverpool - see Floorwise p16

Woodall Brothers Ltd Shrewsbury - see Floorwise p16

01977 662211

14

East Beds Flooring Bedford 01234 341234 sales@bedsflooring.co.uk www.bedsflooring.co.uk Salesmark Ltd St Neots STS Flooring Distributors Cambridge Tel: 01954 781142 sales@stsflooring.co.uk www.stsflooring.com

South East Acorn Carpet Accessories Bromley, Kent - see Floorwise p16 Ashmount Flooring Supplies Ltd Tottenham 0208 808 2158 sales@ashmountflooring.co.uk www.ashmountflooring.co.uk Beds Flooring Bedford 01234 341234 sales@bedsflooring.co.uk www.bedsflooring.co.uk Clifford Floors Strood 01634 285900 sales@clifford.uk.com Culpeck Strood 01634 299000 sales@culpeck.uk.com Columbia Flooring Middlesex 020 8443 3322 sales@columbiaflooring.co.uk www.columbiaflooring.co.uk See page 22 for details DMS Flooring Supplies Hemel Hempstead 0845 643 5344 dmshemel@dmsflooringsupplies.co.uk

THE STOCKLISTS April 2015

Are you a Wholesaler? If you’re not listed here, please call Diane Martin on 01482 659396.

The Stocklists Wholesale Distribution Directory DMS Flooring Supplies Milton Keynes 0845 643 5320 dmslaser@dmsflooringsupplies.co.uk Kent Flooring Supplies Ltd Chatham 01634 668668 sales@kentflooring.co.uk www.kentflooring.co.uk Littner Hampton London 020 8520 8474 littnerhampton@aol.com www.littnerhamptoncarpets.co.uk Potts & Ward, Woodcocks Ltd Brighton 01273 557211 sales@pwwflooring.com www.pwwflooring.com Rackhams London 020 8531 9225 sales@rackhamsltd.co.uk www.rackhamsltd.co.uk See page 29 for details Salesmark Lancing - see Floorwise p16 Solent Wholesale Carpet West Sussex 01243 774623 sales@solentwholesale.co.uk www.solentwholesale.co.uk See page 30 for details STS Flooring Distributors Orpington/Croydon 0845 434 1000 sales@stsflooring.co.uk www.stsflooring.com Trade Carpet London Wimbledon 0208 247 3891 sales@tradecarpet.com www.tradecarpet.com

THE STOCKLISTS April 2015

South West

Scotland

BL Flooring Supplies Bristol - see Floorwise p16

Flanagan Flooring Distributors Glasgow Business Park Baillieston Tel: 0141 773 1122 sales@flanagan-flooring.com www.flanagan-flooring.com

BL Flooring Supplies Gloucester - see Floorwise p16 Fitwell Flooring Ltd Redruth - see Floorwise p16 Fitwell Flooring Ltd Newton Abott - see Floorwise p16 Flooring Supplies (Wessex) Amesbury 01980 625888 orders@flooringsupplieswessex.co.uk Solent Wholesale Carpet West Sussex 01243 774623 sales@solentwholesale.co.uk www.solentwholesale.co.uk See page 30 for details STS Flooring Distributors Thame (Oxford) 01844 213555 sales@stsflooring.co.uk www.stsflooring.com

Wales Matty’s Wholesale Carpets Birmingham 0121 359 2001 sales@mattys.co.uk See page 28 for details

MCD Scotland Uddingston Glasgow 01698 808000 mcdscotland@mcd.co.uk www.mcdscotland.co.uk Neil Smith Ltd Glasgow - see Floorwise p16

Ireland Flanagan Flooring Distributors Belfast & Saintfield Co. Down Northern Ireland Tel: 028 9751 0932 sales@flanagan-flooring.com www.flanagan-flooring.com Flanagan Flooring Distributors Willow Business Park Dublin Tel: (01) 429 7800 sales@flanagan-flooring.com www.flanagan-flooring.com Provincial Floorcoverings Ltd Dublin - see Floorwise p16 Provincial Floorcoverings Ltd Belfast - see Floorwise p16 Provincial Floorcoverings Ltd Limerick - see Floorwise p16 TCS Co. Louth 00353 879 464 563 info@tcsimports.com www.tcsimports.com

15

Flooring factsheet Wool fibre Benefits of Wool Carpet

SAFE

Practical Strong and Resilient – Wool carpet will provide superior performance over many years as it can offer unique resilience and long lasting durability. The natural crimp of wool offers valuable ‘bounce-back’ so that pile compression is resisted and the effects of tracking and shading are reduced – maintaining good appearance over many years.

DURABLE EASYCARE

Easy care – Wool is a natural fibre that has an inbuilt resistance to soiling due to its natural oils and its outer surface of microscopic scales and as a result additional anti-soil treatments are not necessary. Simply vacuuming the carpet will keep it looking good and whilst wool initially repels spills, prompt and complete blotting with white paper towels or an absorbent cloth is advised and will address many household spillages.

Comfort

COMFORT

Soft and Warm – Wool carpet adds luxurious underfoot comfort and warmth to the home and acts as an insulator improving heat retention and energy efficiency. Peace and Quiet – Wool carpet absorbs sound and cushions the home against echo and room to room noise transfer.

Safety

The Best Carpet Wool Wool carpets have a historic reputation for quality because as a fibre it is known to withstand pressure and have excellent appearance retention properties. The best wool for carpet production is ‘strong’ wool and this is grown on sheep breeds found in Britain and New Zealand. Most carpets will contain both British Wool and New Zealand Wool because British Wool is more bulky and resilient and offers texture and unique heathery shades to carpet, whilst New Zealand wool is softer and whiter and particularly good for plain, lighter shaded ranges. Combining the two within a blend for carpet yarn gives manufacturers the perfect qualities for carpet. Wool has yet to be matched by any man-made fibre; it has superior strength and does not need other fibres to improve its performance. However manufacturers choose to use synthetic fibres within the yarn blend for a number of reasons. These include fibre flexibility, dyeing, heat setting, stain resistance, durability and cost. These wool rich compositions offer industry standard carpets which will perform well in the home.

100% wool or 80/20 – 80/10/10 wool rich

britishwool.org.uk campaignforwool.org THE STOCKLISTS April 2015

Fire Retardant – Wool is naturally fire resistant, has a slow ignition rate and tests show that it is self extinguishing within seconds. It meets many safety regulations without additional treatments and is favoured in contract locations for this reason. Fall Friendly – Carpet cushions and so provides a softer floor which protects against serious injury in falls by the very young or the elderly.

Internal Environment Indoor Environment – As a natural ‘smart’ fibre with a complex physical and chemical structure, wool helps to create a balanced atmosphere in the home. It breathes and absorbs humidity in the air, releasing it when the atmosphere becomes dry and helps improve air quality by absorbing airborne toxins in indoor air. Anti–allergy – The minute scales on the fibre’s surface will hold fine dust until vacuumed which helps to reduce floating particulate in the atmosphere. Wool does not give off harmful emissions or promote the growth of bacteria and wool is not a food source for dust mites.

Eco/Environmental Natural and Sustainable – Grown on sheep, which graze freely, wool is both 100% natural and fully sustainable. As shearing is a necessary part of animal husbandry this means that every year there is a fresh supply of wool available for the carpet manufacturing industry. Energy Efficient – Wool is energy efficient in the home and also in carpet production. Biodegradable – Wool fibre is biodegradable in soil and will produce nitrogen, sulphur, carbon dioxide and water which are all plant nutrients. Environmentally Assessed – Wool is an environmentally responsible fibre that has been measured in terms of its ecological impact. A Life Cycle Analysis study carried out by Leeds University to ISO 14040 standard for British Wool concludes that it compares favourably when measured against man-made fibres. 17

Look for the Buttery

Unstoppable StainAway

First of the 2015 new product launches For the New Year Associated Weavers promised you product launches with flair and imagination and we’ve opened our account with the new trendy Studio Twist – a smart 1,150 gram polypropylene carpet that’s tipped to be a best seller this season. Studio Twist is an attractive addition to our hugely successful StainAway Collection and gives retailers a carpet that will be at home in any room of the house, produced

in 4m and 5m money saving widths, incorporating a 15 year StainAway Guarantee and a 15 year wear warranty. Look out for more new StainAway products in 2015 and plenty of new colours in existing top selling ranges. Ask your Associated Weavers area sales manager to show you Studio Twist as soon as possible, and there are more StainAway POS and warranty brochures available.

Park Lane – posh and profitable

Associated Weavers Sales: 01422 431100 Email: salesuk@awe.be

If you take a stroll down fashionable Park Lane this spring you’re in for a pleasant surprise! Our flagship 80/20 wool twist range has enjoyed a colour makeover including five additions to create an on-trend palette of 23 options. Also Park Lane’s 50oz Elegance and 40oz Classic weights are now available in multiwidth, 2m, 2.5m, 3m, 4m and 5m to deliver a carpet that’s both posh and profitable buy saving less waste and increasing affordability.

StainAway warranties

Don’t forget to utilise the StainAway warranties available to you. These warranties offer peace of mind to the consumer and are a useful selling tool to the store to help the retailer up-sell. We have three warranties available, 20 year, 15 year and 10 year, these are used on all of the vast array of Associated Weavers StainAway products.

Studio Twist

“

�

A fabulous new range for any room in the home,

a great addition to our StainAway brand.

Simon Lewyckyj Commercial Manager Associated Weavers

20

THE STOCKLISTS April 2015

NEW ARRIVALS FOR 2015… COMING SOON! We’re proud to be launching our brand new portfolio of stunning new collections. Featuring beautiful new ranges in twist and velvet yarns, pure wool saxony, wool twist and from rare breeds of sheep, as well as new wool loop additions. Ask your local sales representative for details or call us direct, 01562 824737.

brockway.co.uk @brockwaycarpets

/brockwaycarpets

Columbia

Flooring plc

The Leading Country Wide Carpet & Flooring Suppliers We can supply you with virtually any make of carpet and flooring at GUARANTEED maker’s list price....... Delivered direct to business premises FREE OF CHARGE. For a Speedy and Efficient Service

Call US NOW!!! 020 8443 3322 sales@columbiaflooring.co.uk www.columbiaflooringplc.co.uk Opening Times: Monday - Friday 8.30am to 5.30pm Saturday 8.30am to 12 noon Tel: 0208 443 3322 Fax: 0208 805 2346 TRAFALGAR TRADING ESTATE, JEFFREYS ROAD, ENFIELD , MIDDLESEX, EN3 7TY.

22

THE STOCKLISTS April 2015

on tre

Representation:

Belgium D [äXZ D[äXZ J Peeters 0032 475 71 08 69 003 32 51 320 543

H & V Carpets

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Suffolk, Norfolk Suffolk, Norfolk Cambridgeshire, eshire, Cambridg Be dfor df ordshire, Bedfordshire, Buckin ghamshire Buckinghamshire Richard Cooper 07860 525245

RANGE NAME BARBADOS BURSA EMPIRE TWIST FORTE FLORENCE GARDA GARDA SUPREME GARDA STRIPE ISTANBUL LUXURY DELUXE LUX DELIGHT MAJESTIC MILANO MONTE CARLO NORFOLK NEW FARO NEW IZMIR NAPLES PALERMO PICASSO TELSTAR SATURNUS SCALA SYMPHONY TORINO WINDERMERE

price

Ireland Nor Northern Ir eland Shane O’Neill 00353 0876 491 119

London, Berkshir Berkshire, e, Esse Essex, x, Her Hertfordshire tfor tf ordshire Andrew Goldsmith 07432 119220

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East Midlands Charlotte Jar vis 074 07 460 875070

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Yorkshire, Y orkshire, North England Nor th East En gland Steve Allitt 07971 952873

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Scotland James Hall 07787 140136

South West, West, Wales South Wales W ales Adam Nicol

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North West, North West, Midlands, eland Southern Ir Ireland Paul Hugo (Field Sales Manager) 07813 714498

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BACKING ab ab felt felt ab ab/felt ab ab/felt ab felt ab woven ab felt felt ab/felt felt felt ab felt felt felt felt ab ab/felt woven

COMPOSITION 100 % pp 100 % pp 100 % pp 100 % pp 100 % pp 100 % pp 100 % pp 100 % pp 100 % pp 100 % pp 100 % pp 100 % pp 100 % pp 100 % pp 100 % pp 100 % pp 100 % pp 100 % pp 100 % pp 100 % pp 100 % pp 100 % pp 100 % pp 100 % pp 100 % pp 100 % pp

BACKING preco preco preco preco preco

COMPOSITION 100 % pp 100 % pp 100 % pp 100 % pp 100 % pp

Grass Ranges RANGE NAME BERNABEU NOU CAMP OLD TRAFFORD OLYMPIC SAO PAOLO

Product shown Garda Stripe Colour 80 THE STOCKLISTS April 2015

23

The people who care about your business NORTH WEST

SCOTLAND ALAN CAIRNIE EAST SCOTLAND

ALAN CHEETHAM GREATER MANCHESTER M: 07966 263571 acheetham@furlongflooring.com

M: 07976 311434 acairnie@furlongflooring.com

COLIN RICHFORD WEST SCOTLAND

MARK DOWSON MERSEYSIDE, WIRRAL & N. WALES M: 07980 786264 mdowson@furlongflooring.com

RICHARD COMBOY CUMBRIA, CHESHIRE & FYLDE COAST

M: 07970 163372 crichford@furlongflooring.com

WALES & SOUTH WEST

M: 07970 269730 rcomboy@furlongflooring.com TIM BAILEY S.E. WALES & HEREFORDSHIRE

M: 07794 048414 tbailey@furlongflooring.com

JASON BRIMBLE AVON & GLOUCESTERSHIRE M: 07794 041266 jbrimble@furlongflooring.com

BEN THOMAS MID & WEST WALES

M: 07794 048809 bthomas@furlongflooring.com

STEWART WAITHMAN DEVON & CORNWALL M: 07794 048413 swaithman@furlongflooring.com

Preston Sales tel: 01772 696787 fax: 01772 311921

Gloucester Sales tel: 0845 520 0800 fax: 01452 222515

London Sales tel: 01322 628707 fax: 01322 698733 enquiries@furlongflooring.co.uk 24

YORKSHIRE & NORTH EAST RAY ANDREW EAST LANCS, W.YORKS

M: 07973 719801 randrew@furlongflooring.com

DES BEST NORTH EAST, EAST COAST

M: 07968 828516 dbest@furlongflooring.com

REG SYKES SOUTH YORKSHIRE

M: 07973 403450 rsykes@furlongflooring.com

SOUTH EAST

MIDLANDS CHRIS ALLCOCK NOTTS, DERBYSHIRE & LINCS M: 07872 964685 callcock@furlongflooring.com

WESLEY GRAHAM LEICESTER, WARWICKSHIRE M: 07968 324598 wgraham@furlongflooring.com

MIKE SHUTT BIRMINGHAM/ STAFFORDSHIRE, SHROPSHIRE M: 07970 158594 mshutt@furlongflooring.com

LONDON

TONY CONWAY BEDS, NORTHANTS, OXON & BUCKS

JOHN AKIEN S.W LONDON, SURREY (INS. M25)

M: 07791 891025 tonyconway@furlongflooringltd.co.uk

M: 07791 891024 johnakien@furlongflooringltd.co.uk

PETER FLETCHER HAMPSHIRE, DORSET & SURREY (OUTSIDE M25) M: 07816 217561 peterfletcher@furlongflooringltd.co.uk

PAUL LOVELL NORFOLK, SUFFOLK & CAMBS M: 07816 217549 paullovell@furlongflooringltd.co.uk

IAN ROBERTSON EAST & WEST SUSSEX M: 07816 217563 ianrobertson@furlongflooringltd.co.uk

SIMON BROWN MIDDLESEX, W. LONDON, BERKSHIRE M: 07816 217550 simonbrown@furlongflooringltd.co.uk

RAYMOND SMITH ESSEX

M: 07816 217565 raymondsmith@furlongflooringltd.co.uk

DARREN SPENDIFF KENT

M: 07791 890861 darrenspendiff@furlongflooringltd.co.uk

DAREN STEDMAN N, N W & E LONDON, HERTFORDSHIRE M: 07816 217548 darenstedman@furlongflooringltd.co.uk

THE STOCKLISTS April 2015

LATEST COLOURS!

pastelle

A stunning start to your sales in 2015... The latest launch from Regency Carpets builds on the success of 2014 best-seller Trident Heathers to create a family of products including the Highlights and Pastelle ranges to oer 36 smart options!

Carefree Prestige fibre

12 on-trend HIGHLIGHT colours

4 & 5 metre widths

12 subtle PASTELLE colours

10 year wear & stain warranty

12 popular HEATHERS

2-ply, heavy domestic yarn Action back Smart new sampling and POS

THE STOCKLISTS April 2015

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25

An R-Griffith Company

John Lanham Watts Carpets Ltd Wool Loft House, Sandbeck Way, Wetherby. LS22 7DN Email: sales@jlwcarpets.com Web: www.jlwcarpets.com Tel: 01937 588511 Fax: 01937 588557

John Lanham Watts Current Ranges Castle Howard Richmond Court Kirkham Abbey Bayton House Bedale Duchy Duncombe Park Raby Park Moortown Harrogate Velvet Wool Loft Velvet Wool Loft Weave Wool Loft Designer

4m 4m 4m 4m 4m 4m 3.66m 3.66m 3.66m 4m 4m & 5m 4m & 5m 4m & 5m

10 Row Axminster 10 Row Axminster 9 Row Axminster 9 Row Axminster 8 Row Axminster 8 Row Axminster 9 Row Axminster 7 Row Axminster 8 Row Axminster Velvet 100+ Colours Chunky Wool Loop Quality 80/20 Twist

Goodacre Current Ranges Lakeland Tones Lakeland Charm Lakeland Heathers Naturally Herdwick Royal Coniston Royal Cumberland

3.66m 3.66m 3.66m 3.66m 3.66m 3.66m

8.5 Row Axminster 8.5 Row Axminster 8.5 Row Axminster 9 Row Axminster 7 Row Axminster 8 Row Axminster

BESPOKE CARPETS

John Lanham Watts carpets would be happy to submit a price for any bespoke carpet project. We can provide a completely bespoke Axminster in terms of any design and any colour from as little as 100 sqm. We are also happy to price for any hand tufted requirement. We can help you with design work and can prepare Kibby trials for your consumer’s consideration. We also have stock of Moortown Contract Rated Axminster (pictured above) where timing and budgets are constrained. Available in rolls and cuts.

Please contact us at sales@jlwcarpets.com

CONTRACT AGENT REQUIRED John Lanham Watts Carpets require an experienced agent to sell our bespoke carpets to designers, architects and hospitality users.The successful applicant will already be calling on such specifiers with other products and will want to offer a fully bespoke Axminster range. We also have access to some unique products that will appeal to the top of the market.

Representation Yorkshire, Lincolnshire & Nottinghamshire Stephen Fletcher 07831 818989

Lancashire, Cheshire, Merseyside, Greater Manchester, Derbyshire & North Wales Mike O’Brien 07881 451682

West Midlands, Leicestershire, Warwickshire, Hereford & Worcester, Staffordshire, Shropshire and Powys Paul Brewer 07798 745181

Norfolk, Suffolk, Essex, Cambridgeshire Mr J Hart 07889 264466

Cleveland, Durham, Tyne & Wear, Northumberland & Cumbria Agent Required

Berkshire, Bedfordshire, Buckinghamshire, Oxfordshire, Hertfordshire & Northamptonshire Lee Wickham 07774 635354

South Wales, Avon & Gloucestershire Phil Thomas 07850 934849

Cornwall, Devon, Somerset, Dorset and Wiltshire Tony Owen 07971 362027

Scotland Alan McGowan 077755 17684

Northern Ireland Agent Required

Republic of Ireland Mr A M Dunne 00 353 872593060

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Kingsmead Carpets Relay Park, Relay Drive Tamworth, B77 5PR. UK

Incorporating

Tel: +44 1827 831424 Fax: +44 1827 831425 info@kingsmead-sales.co.uk www.kingsmeadcarpets.co.uk

Exciting times here at Kingsmead and lots to discuss with your sales executive when he calls.

NEW RANGE LAUNCHES

SALES EXECUTIVES AND CONTACT DETAILS Clint Carver - 07970 888 916 (Northern Sales Manager) clint.carver@kingsmead-sales.co.uk Adrian Garner - 07947 524 633 (DE NG LE CV ST) adrian.garner@kingsmead-sales.co.uk Bill Robertson - 07980 737 278 (KW IV PH PA AB DD KY FK G ML KA) bill.robertson@kingsmead-sales.co.uk

New ranges, colour changes, brand new Point of Sale and some cracking deals on stock rolls.

Joe Bradley - 07773 046 384 (HU YO HG TS DN DH LN) joe.bradley@kingsmead-sales.co.uk Hamish Maclean- 07968 563 016 (DL EH CA DG SR NE TD) Hamish.maclean@kingsmead-sales.co.uk

There has never been a better time to trade with

Craig Crossland - 07980 737 283 (BL M SK OL S HD HX BD LS WF) craig.crossland@kingsmeadsales.co.uk Mick Garner - 07796 993 913 (CM WD AL SG LU MK NN) mick.garner@kingsmead-sales.co.uk Peter Thomas - 07779 017 950 (LL CH CW WA L WN PR FY BB LA) peter.thomas@kingsmead-sales.co.uk Colin Arber - 07976 749552 (CO CB IP NR PE) colin.arber@kingsmead-sales.co.uk

Discontinued Ranges

Ian Shopland - 07971 914 418 (Southern Sales Manager) ian.shopland@kingsmead-sales.co.uk

Paloma, Enjoyment, Perfect, Virtuoso, Georgian Nice & Natural Berber Loop.

Craig Brooks - 07971 916 719 (SY TF WS WV DY B WR) craig.brooks@kingsmead-sales.co.uk David Barton - 07977 112 095 (CT TN BN RH BR CR SM KT) david.barton@kingsmead-sales.co.uk David Guscott - 07773 048 574 (ME DA RM SS IG EN N E SE) david.guscott@kingsmead-sales.co.uk Glenn Baker - 07791 890 441 (TR PL TQ EX TA DT BA BS) glenn.baker@kingsmead-sales.co.uk Lee Card - 07538 836 273 (SA LD NP CF HR GL) lee.card@kingsmead-sales.co.uk Neal Ford - 07968 015 578 (HP OX SL HA UB TW W NW SW) neal.ford@kingsmead-sales.co.uk Steve Bates - 07971 968 517 (PO SO BH SP RG SN GU) steve.bates@kingsmead-sales.co.uk

Grandeur – 3 ply polypropylene Grandeur

THE STOCKLISTS April 2015

by Kingsm ead

Carpets

David Posnett - 07836 650 655 (Northern Ireland) 27

W holesale Fl Contact Information Robert Weale

07976 249 443

Atherstone, Coalville, Coventry, Daventry, Hinckley, Leamington Spa, Leicester, Lichfield, Loughborough, Nuneaton, Redditch, Rugby, Tamworth, Warwick SPC XFBMF!NBUUZT DP VL

Kris Alford

07775 502404

Bedford, Corby, Hemel Hempstead, Hertford, Kettering, Letchworth Garden City, Luton, Market Harborough, Milton Keynes, Northampton, St Albans, Stevenage, Watford ,JFSPO NPPSF!NBUUZT DP VL

Paul O’Mahoney 07967 650456 Burton On Trent, Cannock, Derby, Melton Mowbray, Nottingham, Stafford, Swadlincote QBVM PNBIPOFZ!NBUUZT DP VL

Johnnie Taite

07715 205178

South Wales KPIOOJF UBJUF!NBUUZT DP VL

Now Stocking Products from‌

28

-AIN Trade Counter & Showroom

$OLLMAN 3TREET .ECHELLS "IRMINGHAM " 20 /pen 6 Days A-Week. Strictly Trade Only! !LSO TRADE COUNTER AT 'ORSEY ,ANE #OLESHILL " *5

CALL 01

07976 423035

Birmingham, Bromsgrove, Cheltenham, Dudley, Gloucester, Halesowen, Kidderminster, Solihull, Sutton Coldfield. Telford, Walsall, Wolverhampton ,SJT BMGPSE!NBUUZT DP VL

Kieron Moore

ng i r oo

✔ Over 100 Popular Carpet & Vinyl range &ROM STOCK ✔ Competitive Prices stockists of affordable Roll Only ✔ HUGE Specials Carpet & Vinyl ✔ Genuine Cuts at Roll offers ✔ Extensive Trade Counter ✔ Showroom in the Heart of the Country ✔ Established over 30 years ✔ Delivering the goods Daily Carpets Vinyls Underlay Grass Accessories Tools Adhesives Door Bars Treads Stairnosings

'ORSEY ,ANE #OLESHILL " *5

t. 0 sales@mattys.co.uk

THE STOCKLISTS April 2015

Don’t be a sheep! Maintain your independence! For a traditional service, a familiar face and products you can trust, flock to Rackhams! NATURAL EFFECT

TWISTS - STAIN RESIST

VINYL / SMOOTH FLOORING

Blenheim Berber Cashmere 4&5M Gold Fields Houndstooth Tweed 4&5M Ivory Coast 2015 London Life 4&5M Long Melford 4&5M Moods Promenade Rocca Sloane Square 4&5M Southern Chic 4&5M

Atmosphere Creations 2015 Dalton Dublin Heather Dublin Twist 2015 Echo Twist 4&5M Fairfield 4&5M Fascination 4&5M Heathertwist Supreme 40 4&5M Heathertwist Elite 50 4&5M Hoxton Heathers Peerless Twist Peerless Plain Pembridge 2013 4&5M Sensit Supreme 4&5M Salisbury Twist Sumptuous Style 4&5M Stainbeater Select Stainsafe Heritage Heathers Luxury Stainsafe Moorland Twist/Stripes Startwist Edition 30 4&5M Startwist Supreme 40 4&5M Startwist Elite 50 4&5M Super Peerless Twist X-tra Twist 4&5M

Black Jack XL Eclipse 2012 - Part I Eclipse 2012 - Part II Luxury Comfort Luxury Life Luxury Value Mambo No.1 Southern Comfort Starlight Suregrip II Techno-Safe Valu Grip+

SAXONY / SHAG PILE American Trend Eastern Splendour 4&5M Granada 4&5M Grand Slam Peerless Peerless Heathers Salt n’ Pepper 2014 4&5M Saxon King 2015 Silken Saxony Super Peerless Super Peerless Heathers Sweet Seduction 4&5M Turkish Delight 4&5M

CORD, NEEDLEPUNCH & ENTRANCE MATTING Bedford Gel Big Hit Canterbury Gel Hippo Mat Gala 2013 Gala Stripes Magnum Mat Magnus Mat Scorpio 2013 Supacord

REVOLUTIONARY LVT FLOORING FROM EARTHWERKS® & CAVALIO Conceptline Jupiter Tempo Tempo Classic (Stock) Tempo Clic Projectline (Stock)

CARPET TILES

TWISTS - WOOL Discovery 4&5M Eden Twist 40/50 4&5M Iconic Twist 40/50 4&5M Inspire Twist 30/40 Palace Twist 50/60 4&5M The Berber Twist Collection 40/50 4&5M Ultimate Textures 4&5M Ultimate Berber Twist 4&5M Ultimate Twist 40/50 4&5M Ultimate Luxury 4&5M

GRAPHICS / CONTRACT GELS Arena Endurance Marathon

Bedford Cord Capital City Capital Plus Heuga 727

Check out our Winter price guide update! We also stock a complete selection of underlays, accessories and entrance matting. We offer a Special Order Service on products from virtually every flooring manufacturer in existence! Express delivery service on Balterio and Krono laminate ranges.

Rackhams rolls out the ranges! 2015 sees the launch of a vast selection of new products, all targeted to meet the needs of YOUR customers! A huge array of multi-width vinyl ranges offering the finest designs and finishes. A raft of luxurious Saxonies with both soft and chunky pile styles to suit every pocket complemented by a choice of bsleach cleanable twist piles to satisfy the mass market! All beautifully presented, competitively priced and in stock ready for action!!!

Area Sales Executives Michael Younger London North 07881-502506

THE STOCKLISTS April 2015

Peter Lawrence London SW Postals, Surrey (West of A24), Beds, Berks, Bucks, Herts (West of A1) 07881-502508

Paul Henson Essex (Outside M25) Cambs, Suffolk, Herts (East of A1) 07837-295379

Phil Wheeler London SE Postals, Kent, Surrey (East of A24) & Sussex 07881-502507

Anthony Stapleton Sales Director 07881-502505 / 020-8498-2845

29

Solent Wholesale Carpet Company Ltd CARPET, FLOORCOVERING & ACCESSORY WHOLESALE DISTRIBUTORS Telephone: 01243 774623 Fax: 01243 533636 E-mail: sales@solentwholesale.co.uk Website: www.solentwholesale.com Zola Park, Barnfield Drive, Chichester, West Sussex, PO19 6UX.

CHECK STOCK, PLACE ORDERS AND MANAGE YOUR ACCOUNT 24/7 ALL THROUGH OUR WEBSITE

Oxford, Berks, Bucks, Beds, Hants, Middlesex & Herts. . . . . Ian Cardrick, i.cardrick@solentwholesale.co.uk, Sussex E & W, Surrey, South London & Kent . . . . . . . . . . . . John Robson, j.robson@solentwholesale.co.uk, Hants, Wilts, Dorset, Somerset, Gloucs, & I.O.W. . . . . . . . . . . . Adam Ayling, a.ayling@solentwholesale.co.uk, Accessary Sales and IT Specialist (All Areas) . . . . . . . . . . . . . . . . . Luke Crooks, luke@solentwholesale.co.uk, VICTORIA Colonial EasiCare - Full Collection EasiCare Morton EasiCare Heartland Sisal Weave Options 288 Royal Victoria Strathmore Collection LANO Campus X-treme Forum Grandeur Heather Twist Elite Heather Twist Supreme Pembridge Twist Portman Star Twist Collection 30/40/50 BALTA Atlas Big Hit Casablanca Desert Twist Deluxe Lothian Wool Berber Luxury Heritage Heather Highland Tweed Gala Cord-all options in stock Gala Edition Marrakesh Melrose Moorland Twist More Noble Noble Heathers Paramount Riva Twist Saxon King Sensit Saxony Shepherd Twist - 2013 Colours Stainsafe Fantasy Super Wiltax Techno LUSOTUFO Celtic Horizon Mandaly Safi Sahara Sintra Boucle Superb Twist Tangier Titan & Tital Diagonal Twist Berber Unique Valencia Venus Saxony Wool Dream Wool Heaven DOMO Playground Scorpio

CORMAR Apollo Apollo Plus Home Counties Heathers Home Counties Plains Living Naturals Malabar Oaklands 32 Oaklands 42 Oaklands 50 Primo Choice Super/Elite Primo Excellence Primo Plus Sensation Sensation Feeling Sensation Heathers Sensation Twist BROCKWAY Amore Stripe Collection Avanti Cavendish Cresta 40/Cresta 50 Jubilee Collection Orion/Orion Major Portland IVC Atlas - New colours Classic Limestone Comfylux Extra Comfytex Expressions Fusion Isafe Apex Isafe One Isafe First Master Grip Planet Presto Rooms Supercomforts Tile Styles Titanium Ultimate Design Ultimate Oak Ultimate Minerals Ultimate Timber Victoria MOHAWK CARPETS Century Collection - Century - Half Century Freedom Gel Limited Presidential Collection - Independence - Liberty - Freedom (4&5M) - Splendour - Super Freedom (4&5M)

mobile: 07973 406329 mobile: 07973 898453 mobile: 07973 406799 mobile: 07966 664379

IDEAL carpets Dublin Dublin Heathers Endurance Fashion/Gallery Grass Collection Mars Motor Car Pronto Sweet Homes vinyls Athena Celtic Stone - New Colours Chess Comfort Grip Flexifloor Grandioso Hermes Jazz Magnum Orion Sherwood Oak Studio entrance matting Alicante Heavy Tread Orotex - Ceylon Orotex - Magnum Orotex - Matrix MISCELLANEOUS BAJONG Silken Rugs Khartoum BEST WOOL CARPETS Globe CAVALIER Celebrations Country Collection Hamlet Parish and Village CLASSIS CARPETS Toros Exclusive LEIGH SPINNERS Atlas Velour MILLENNIUM WEAVERS Desire THOMAS WITTER Innovations 50oz & 60oz PARAGON Toccarre Carpet Tiles

We carry other products not listed above, and can also provide a swift special order service on non stock lines. Our reps and sales office would be pleased to answer all enquiries. Our last Price List is dated March/April 2015. 30

THE STOCKLISTS April 2015

THE ORIGINAL STRIPES! The Tube Collection by Edel Telenzo consists of beautiful plain and striped 3-ply wool loops. Stunning combinations can be made by matching the plain Centre Point with one of the stripes, which are available in coordinating colours. Edel Telenzo are the producers of the original multi-stripes Bakerloo, Hammersmith and Piccadilly. Bakerloo is the distinguished stripe, featuring a range of natural shades: browns alternating with greys and beiges. Hammersmith is the boldest multi-stripe so far and looks great in any room as well as in corridors and on staircases. Piccadilly is the original multi-stripe, perfect for those looking for a little more colour and contrast on the floor. Be it in general living areas, in hallways or on the staircase of family homes, the Edel Telenzo striped qualities always look great. All qualities are suited for heavy traffic, including use in contract locations and are treated with Scotchgard™ for extra stain protection and guaranteed against moths, pilling and pile reversal/shading.

Hammersmith

Piccadilly

Bakerloo

Tel: 01422 374417 or 01422 371226 Fax: 01422 377452 Email: sales@edeltelenzocarpets.co.uk www.edeltelenzocarpets.co.uk Unit B7 Warhurst Road, Lowfields Business Park, Elland, W. Yorkshire HX5 9DF THE STOCKLISTS April 2015

31

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TTrade rade Coun Counter ter Carpets Carpets

30 0845 604 30 55 Years Trading

Tra TradeCounterCarpets@gmail.com deCounterCarpets@gmail.com Your Y our new new source source of trade trade price ccarpets. arpets.

LLOWEST OWEST PRICES PRICES FAST FA STEST EST FASTEST DELIVERY DELIVER Y

Ring us now for or the lowest lo t prices. We stock ock 4000 rolls olls & deliv deliver er direct. dir Weekdays: 8 - 6pm Weekdays: Fri: 08:00 - 19:00 Sat: Sa t: 09:00 - 17:00 Sun: 10:00 - 16:00

32

0845 604 30 55

Give Giv e us a ccall! all!

Whatt have Wha have you you got got to to lose? THE STOCKLISTS April 2015

Tel: +44 0845 644 9090 local call rate

Fax:+44 0845 644 9191 info@westonhammer.com

Scandinavian quality by design.

www.hammercarpets.com

We have recently updated the colours in our best selling Supreme Boucle and Natural Lines ranges. Your local Sales Agent will be delivering your new samples shortly. Please note all our 100% Wool products are ‘MOTHPROOF PROTECTED’.

Jacs Designer tonal loop pile in 100% Wool available in 4m and 5m widths. Natural Lines Super luxurious 100% Wool loop pile available in 4m and

Supreme Boucle Our best selling level loop 100% Wool product available in

5m widths.

Las Vegas A chunky luxurious loop pile in 100% Wool available in 4m and 5m

Natural Weave A unique 5m wide wool flatweave in a subtle herringbone

widths.

12 up to the minute colours in both 4m and 5m widths.

design with a stripe option.

Sisal Boucle and Sisal Berber Natural fibre textured loop pile ranges in

Denver A stylish heavy domestic tonal loop pile in 100% Wool, available in

two styles.

4m and 5m widths.

The Stone Fibre Collection Our unique flat woven quality in many

Oklahoma A heavy domestic berber loop pile in 100% Wool available in 4m and 5m widths. Supreme Stripe A heavy domestic tonal stripe in 100% Wool loop pile.

fashion styles and colours available in 4m and 5m widths.

Orlando A chunky loop quality with a thick latex backing for a luxurious feel. Designer Stripe A loop pile multi colour stripe in 100% Wool.

OUR UK SALES TEAM Ron Fewery Tel: 07976 244892 London, Oxfordshire, Berkshire, Buckinghamshire, East Anglia, Northamptonshire.

Steve Korobejko Tel: 07702 292558 Cheshire, Greater Manchester, Lancashire, Yorkshire, Tyneside.

Steve Acton Tel: 07957 836207 Kent, Sussex, Hampshire, Surrey, Dorset.

Lee Palmer Tel: 07774 101640 Channel Islands.

Derek Boyd Tel: 07940 320708 Scotland.

Mark Garbett Tel: 07840 664757 Bristol & the West Country.

THE STOCKLISTS April 2015

Keith Stevens Tel: 07710 160166 Midlands & South Wales.

Please visit our website at www.hammercarpets.com for online cutting requests and more information on our products, or telephone 0845 644 9090 (local rate) to speak to one of our telephone sales team

33

6 April 2015

Carpet&FlooringReview Make your mark

Already featuring the super hot herringbone of Toulouse, Leoline’s Woodmark collection has been updated for 2015 with two brand new styles in the bleached look of Azur and the stripped pine of Cardassian, bringing a cushion floor collection packed full of on-trend looks. The two brand new decors join a strong collection of oak looks, from the pale hue of Aspin through to the deep almost-burnt look of Calais, to make Woodmark one of the standout collections in cushion flooring. Part of Leoline’s Privilege family, the range enjoys the all-round benefits of the brand’s Compactback backing and is available in two, three and four-metre widths. In 19 decors and with a 10-year warranty, Woodmark is a great choice right throughout the home. “Woodmark exhibits all the practical benefits of cushion flooring in a range full of stylish wood options,” explains Victoria Hemelaer, product manager, Leoline. “With huge choice encompassing contemporary and traditional looks this range is a great choice for retailers looking for an all-round collection of woods that will suit a broad spectrum of homeowners.” Featuring Superguard for a floor that resists scuff and marks and that is easy to keep clean, all Woodmark styles benefit from Natural Look & Feel technology that gives a more realistic look to the floor. T 0800 032 3970

www.leoline.co.uk

Wool earns its stripes

Lothian Wool Berber & Stripes is the latest collection from Balta Broadloom, bringing the popularity of coordinated styles in the appeal, luxury and resilience of 100% British wool. “Capturing the trend for coordinated looks and in the allure of 100% British wool, Lothian Wool Berber & Stripes is set for big things,” reveals Geert Vanden Bossche, marketing director, Balta Broadloom. “We are really excited about the potential of this range, bringing a sophisticated and less gregarious look to stripes, coordinated with the natural look of Berber carpets.” The carpet is available in eight natural Berber colourways and four coordinating stripes that have a 2.5cm repeat ideal for use on stairs and in hallways and landings. In four and five-metre widths, the Berber styles also help to minimise seams and waste in a variety of room sizes. In a 2,070g/m2 weight and with a 7.5mm total height, Lothian Wool Berber & Stripes remains excellent value for a 100% wool carpet, helping to ensure that the range reinforces its appeal across its expected wide audience. T +32 56 62 22 11

from The Stocklists

www.baltagroup.com

Carpet&FlooringReview

The Stocklists has re-branded its news service as Carpet & Flooring Review, a title that has an illustrious history in the industry.

CFR was founded in 1948 and was the flagship flooring trade magazine for many years - but independent research showed it slipping down the readership ratings and the magazine carried on in an online format only in recent years. It finally closed in 2014. “We value our traditions in this trade so we welcomed the opportunity to acquire the CFR title and restore it to its former glory,” said David Spragg of The Stocklists. “Now, once again, the name is part of the UK’s best read title for flooring retailers and contract specialists and we’ll use it to showcase our popular editorial section in this magazine.” T 01482 659396

www.thestocklists.com April 2015 35

News

Divine intervention

With the launch of Divine Twist, a 75oz deep pile Saxony, Lano Carpets is driving interest in its Premium Easy Care Collection, a range of carpets designed to deliver worry-free stain resistance in a more resilient and durable Lanoset two-ply yarn.

The 100% polypropylene Lanoset fibre is heat-set to offer better durability, but also to give a beautiful wool-like appearance, helping to give justice to its premium moniker while providing homeowners with the reassurance of a bleach cleanable low-maintenance carpet. Backed by 10year stain and wear guarantees and with a Extra Heavy Domestic rating, there is no doubt the new Divine Twist is a carpet suitable for use in the busiest of family homes. Available in both four and five-metre widths, Divine Twist comes in an exceptional weight of 2,370g/m2 again underlining its premium tag and providing high levels of underfoot comfort. “The Premium Easy Care Collection offers our very finest stain-resistant qualities so that retailers can offer their customers luxurious carpet that is also worry-free,” explains Birger Karlsson, Sales Director UK. “Providing an alternative to the worry of wool and wool-rich blends, Divine Twist is also excellent value, a carpet that is typically Lano.” Divine Twist is available in 10 shades, with a grey theme running throughout, giving a thoroughly modern and intune collection that is well placed to meet the need for a wider assortment of grey hues as this palette begins to enjoy growing popularity.

36 April 2015

Fading glory

The stunning new Bo Bohemian collection from Louis de Poortere features two designs in Flowers and Tribal that capture the ‘Boho’ spirit.

The worn vintage feel of Flowers comes in four neutral shades with Bourges Brown, Glastonbury Grey, Paleo Persian and Woodstock White, as well as the impactful Roskil Red. The patchwork nomadic rework of Tribal comes in seven bold hues including Blue Lagoon, Caipirinha, Grenada Cocktail and Velvet Eddie. Woven on jacquard Wilton looms in a combination of wool and cotton chenille for comfort and a sense of true luxury, Bo Bohemian possesses a subtle sheen to add a touch of glamour and giving a modern edge to the traditional design influences, a perfect take on the eclecticism of the bohemian personality.

“As we once saw with beige, the demand for grey is meaning that ranges need to be more sophisticated in their approach to the colour, offering homeowners more choice. Divine Twist explores the potential of the palette beautifully and this makes it an excellent choice for retailers wanting to offer their customers carpets that are very ‘now’,” concludes Birger.

“Brand new for 2015, Bo Bohemian is in-touch with the retro rhetoric that runs through many current fashions of interior style,” comments Alan Russell, sales manager, Louis de Poortere. “Updating traditional designs with more accepted contemporary colour influences and with worn effects that subdue intensity and complexity of both Flowers and Tribal, this is a collection that is very now, the perfect blend of modern living, the Bohemian spirit and classic style.”

T 00800 5266 5266 www.lano.com

T 01505 615663 www.louisdepoortere.com

Made in Europe for confidence in the quality, each rug features an anti-slip backing and comes hand-finished with reinforced edges. Available in nine standard sizes, the Bo Bohemian collection brings stylish rugs that are obtainable thanks to Louis de Poortere’s attention to bringing excellent value.

Carpet&FlooringReview

W NE OO W DM DE A SIG RK NS

STYLE, QUALITY & VALUE MAKE YOUR MARK WITH LEOLINE IN 2015!

VISIT THE WEBSITE TO SEE NEW DESIGNS, DOWNLOAD THE 2015 BROCHURE AND ORDER FREE SAMPLES!

a brand of

www.leoline.co.uk from The Stocklists

April 2015 37

News

Go with the flow

Polyflor is pleased to announce the launch of Expona Flow, an exciting collection of 50 heavy commercial sheet vinyl flooring designs launched under the renowned Expona brand, recognised internationally for offering the highest quality, design led luxury flooring. A unique addition to the Expona family, Expona Flow is available in a 2 metre wide sheet format with a 2mm gauge and a 0.7mm wear layer.

Expona Flow in 9830 Reclaimed Chevron Authentically replicating natural wood planks from a diverse range of tree species and wood treatments, combined with innovative abstract and fantastical materials, the variety of colour and pattern combinations available is vast. Developed to provide a broad range of engaging and innovative design options, Expona Flow is suitable for use in a range of heavy commercial environments including healthcare, education and retail. The Expona Flow collection is UK manufactured and enhanced with Polyflor PUR, Polyflor’s exclusive and robust polyurethane reinforcement which is cross linked and UV cured to provide superior cleaning benefits. The new Expona Flow collection is beautifully presented within a sampling package which includes a 60 page brochure, a comprehensive presenter and shadecards. Sampling can be ordered free of charge on the Polyflor website or by calling the Polyflor Samples Direct Hotline on 0161 767 2551. The Expona Flow collection offers a wide variety of shades and patterns, designed to look beautiful whether they are used individually or combined with other designs from the range. Polyflor’s experienced in house Design Service works frequently with specifiers to create stunning bespoke design floors for interior projects. With the flexibility of water jet cutting there is virtually no limit to the shapes, patterns or designs that they can create for customers using Polyflor’s high performance flooring. T 0161 767 1111

www.polyflor.com

Flooring in flavour

Luxury vinyl tiles from Polyflor’s high design and high performance Expona flooring range were used to create a sophisticated statement floor design at Harris + Hoole coffee shop in Slough recently. Flooring from two collections within the Expona range were chosen by interior and retail branding design consultancy Path Design of London for use in this retail space; heavy duty commercial Expona Design PUR tiles for front of house and Expona Control PUR safety flooring for back of house. Flooring contractors Redlay Flooring installed 185m² of Expona Design flooring in the drinking and dining areas of the high street artisan coffee shop fitted out by Uplands Retail. The design incorporated a mixture of contemporary colours and textures using tiles in Light Elm 6182 wood effect and textile effect Creme Matrix 8077 and Mocca Matrix 8076.

Expona Design PUR in Light Elm 6182, Creme Matrix 8077 and Mocca Matrix 8076.

38 April 2015

The Expona Design LVT collection features 28 eye catching wood, stone and effects design options for use in heavy commercial environments. Its 3.0mm gauge and 0.7mm wear layer means that this range is ideal for high traffic retail spaces. Expona Design is further enhanced with PUR, Polyflor’s exclusive and robust polyurethane reinforcement which is cross linked and UV cured to provide superior cleaning benefits. T 0161 767 1111 www.polyflor.com

Carpet&FlooringReview

Famous for bringing pure comfort, warmth and luxury to the home, Tredaire underlays are designed to offer outstanding levels of performance ensuring every carpet looks fabulous and gives that ‘new carpet’ feeling for longer. That’s why Tredaire is the UK’s biggest selling underlay brand – the market leader!

01706 238 810 from The Stocklists

interfloor.com

@interfloor1 April 2015 39

News

Careful choices

Polyflor safety flooring was used to help create beautiful, homely interiors for the award-winning Winchcombe Place care home in Newbury, Berkshire.

Offering residential, dementia and nursing care, this state of the art 80 bedroom care home was designed by The Drawing Room Interiors of Solihull. Polysafe Wood fx PUR decorative safety vinyl flooring was installed in the reception area, dining room and hair salon of Winchcombe Place care home. The European Oak 3347 shade was chosen to create a welcoming, inspirational and comfortable atmosphere. The flooring’s replication of natural materials and homely appearance helped to create a stylish environment that complements the use of historical artefacts on display. These vintage items are designed to reflect the local history of the site and community as well as offering visual cues to aid reminiscence for dementia residents. The project was awarded with a prestigious SBID International Design Award for New Build and Development. The project team chose Polysafe Wood fx as a safe but attractive flooring option that would cater for residents with a wide range of needs such as dementia and mobility issues. Polysafe Wood fx is a hard wearing sheet vinyl flooring which combines the authentic reproduction of wood with sustainable wet slip resistance to reduce the risk of slips and trips in residential or commercial areas. The vinyl includes virtually invisible aggregates which provide traction for underfoot safety without compromising the high clarity look of the floor. The floor’s cross-linked and UV cured PUR polyurethane reinforcement means that it can be easily maintained with a simple cleaning regime. T 0161 767 1111

www.polyflor.com

Glorious Granada

Lano Carpets is intensifying focus on its Premium Easy Care Collection with the launch of Granada, a beautiful Saxony in 15 natural and on-trend colours.

Using 100% heatset polypropylene for better durability and a more wool-like appearance and spun in a two-ply yarn for better resilience, Granada promises great everyday performance. Backed by 10-year stain and wear warranties, this is a stainresistant carpet that will live up to expectations. Birger Karlsson, Sales Director UK, Lano Carpets: “Our Premium Easy Care Collection features our best manmade stain-resistant qualities and is aimed at homeowners that want a quality durable carpet that is also worry-free and practical to live with on a daily basis. With this in mind, Granada is ideal for busy family homes, maybe where pets and small children roam at large, where its durability helps to ensures a long-life and its bleach cleanable nature can offer excellent reassurance.” With an extraordinarily soft-feel, Granada also helps to break the myth that polypropylene carpets feel coarse and comes with the promise of fade resistant, mothproof and non-allergenic properties. In four and five-metre widths, the carpet achieves Extra Heavy Domestic rating and comes in a super luxurious 50oz. pile weight. The 1/8th twist pile Granada is available in a range of natural tones with colours such as flax and acorn, as well as an assortment of fashionable greys. T 00800 5266 5266

40 April 2015

www.lano.com

Carpet&FlooringReview

from The Stocklists

April 2015 41

News

Sample example

Genesis Patterns is one of the UK’s largest sampling product producers and due to the nature of their business generate huge volumes of waste carpet off cuts every week.

As part of their existing environmental policy all their waste off cuts are sent to Anglo Recycling. Genesis Patterns director John Foster comments “we recycle not only our carpet off cuts but also our plastic film and cardboard waste as well using the Kenburn “ carpet crusher “.

Crumb of comfort

The made in the UK Optima underlay from floorwise, delivers commercial environments ultra durable underfoot comfort and carpet protection, helping to extend the life of carpets in busy areas such as hotel receptions, corridors and bar areas.

We first saw this machine at the Flooring Show last year and saw how effective it was at compacting a variety of waste streams.”

In a new composition that gives even more performance per pound, Optima has additional acoustic absorption and thermal insulation too. Thanks to its dense rubber crumb construction, Optima is the benchmark in high performance underlay for the most demanding of environments.

He adds “Before installing the “carpet crusher” we were putting all our off cuts into bulk bags and sending a curtain side vehicle from Genesis in Shipley to Anglo Recycling in Rochdale once a fortnight. Now we’re using the “carpet crusher” we only need to make a delivery to Anglo Recycling once every couple of months so we’ve reduced our transport costs by 75% and at the same time also reduced our carbon footprint as well. We’ve been delighted with the performance of the “carpet crusher” and also the excellent service we’ve received from Kenburn.”

Using floorwise’s proprietary UHD+ construction, Optima is rated for Heavy Contract Use and is suitable for wheeled traffic, making it the natural choice in the hustle and bustle of hotel receptions and corridors. Just as suitable for corporate areas in sports stadiums, meeting rooms and anywhere that demands impeccable performance, optimum acoustics and longer life; Optima is the default choice for many contractors and specifiers: “Our Optima underlay delivers exceptional performance from its recycled construction,” explains Richard Bailey, managing director, floorwise. “With performance enough for really demanding locations Optima also reduces sound by up to 31dB, quite a significant reduction and certainly helping to reduce noise in busy hospitality. Optima can be specified for stretch fit or double stick installations and has the potential to extend the life of the carpet under normal maintenance conditions, helping to absorb the signs of wear from footfall and wheeled traffic. T 01509 673974

www.floorwise.co.uk

By using post-consumer carpet mixed with underlay as a fuel for waste to energy plants the costs of disposal are reduced by 30% compared to landfill so it not only makes financial sense to install a “carpet crusher” it also at the same time prevents recyclable waste streams from ending up in landfill. T 01727 844988 www.kenburn.co.uk

The choice of clickers

The Quick-Step website received 24,000 requests through its Find an Installer page, all of which go straight to Quick-Step Master Installers across the UK. Qualified at the Academy for Excellence in Flooring, Quick-Step Master Installers are recognised by consumers as the best tradesmen to install their new QuickStep floor, whether wood, laminate or LVT. Having undergone rigorous and intensive testing, Quick-Step Master Installers are perceived by the brand as highly skilled experts and so are given a manufacturer-backed two-year workmanship warranty. This major benefit appeals to consumers who are often investing thousands of pounds in their new floor. “Quick-Step has grown on the back of its superb quality and this makes it a reassuring choice for a large number of consumers,” says Michelle Magill, marketing manager, Academy for Excellence in Flooring. “It seems only sensible that the installation of Quick-Step flooring enjoys the same quality reassurances and that’s why we launched the Master Installer scheme, so homeowners can select their installer with complete confidence in their workmanship.,” she said. “The growing response we have seen from homeowners across the country proves that we were right to introduce the scheme and with 24,000 enquiries from across the UK, Quick-Step Master Installers are really starting to enjoy the benefits of being associated with the brand and the natural draw that this has.” www.quick-step-academy.co.uk 42 April 2015

Carpet&FlooringReview

LLP204 V

Karndean TALKS: KARNDEAN LOOSELAY LLP105 V

Quick and easy to install Karndean LooseLay has a unique friction grip backing that secures the floor firmly in place.

LLP106 U

100% recyclable Karndean LooseLay also comes complete with a 12 year guarantee.

LLT200 V

LLP92 U

Karndean LooseLay's innovative backing is quieter and warmer underfoot than natural wood and stone flooring. It's also perfect for use with underfloor heating systems.

Easy to repair Should a piece need replacing, simply lift the plank or tile and drop a new one in.

For more more information information visit us online at :

www.karndean.com/commerciallooselay www.karndean.com/commerciallooselay

from The Stocklists

April 2015 43

News

Harrogate builds on success

The Flooring Show’s organisers growth on 2014 and enhanced features as preparations for the September show gather pace and the event’s brand new website goes live.

Interfloor appoints MD Interfloor Ltd, manufacturers of the world famous Duralay and Tredaire brands, are delighted to announce the arrival of John Cooper as Managing Director.

John joins from the world’s no.1 barbecue brand Weber, having previously worked at Hozelock, AAH, and ABF. Along with his proven managerial skills John brings with him a wealth of knowledge & experience of working in partnership with independent and national retailers, wholesalers and architects.

The Wool Trends Centre continues to grow The 2014 Wool Trends Centre was a great success, and the British Wool Marketing Board and Campaign for Wool will be staging it again in 2015, in an enlarged space. The manufacturers that featured in this area – Cavalier, Axminster, Brintons, Adams, Ulster, and Brockway – have all confirmed their 2015 participation, and will be joined there by Westex.

Exhibition growth • The 2015 exhibition floorplan has increased following demand from current and new exhibitors, and over 85% of the space is already sold with more than six months to run

Mr Cooper said, “I’m delighted to be joining the Company at this time of exciting development. The existing management team have done a great job steering the business with amazing success through some very challenging market conditions since 2008, and we are now poised to embrace the opportunities that the improving market conditions give us by focusing even more on exceptional service and strong brand support. We have robust processes, great products, great brands, great people, and a strong financial backbone. We are well placed to help our customers take advantage of the significant growth opportunity that stems from rising consumer confidence in the home improvement market.” T 01706 238 810 www.interfloor.com

Vinyl recycles to new record

Recofloor has notched up a new collection record - 500 tonnes of waste vinyl flooring sent back for recycling into flooring or other products in just 12 months.

• After a successful 2014 show Victoria Carpets are expanding their stand to have the capacity to show a full range of products

The ‘milestone figure’ for 2014 was achieved during the national vinyl flooring recycling scheme’s fifth anniversary year and is testament to the efforts and enthusiasm of its 620-plus members throughout the UK.

• Karndean have reserved a large stand in Hall C adjacent to the Trends Hub, where they will amalgamate the two stands they had in 2014 • Several important new names have booked for 2015 – Asiatic, Gooch, Ryalux, MagiGlide, Malish & Steiner amongst others

Demo Areas confirmed The ever popular demonstrations running throughout the show, organised by FITA and NICF, are confirmed. As in 2014 there will be two separate demo areas in Hall M and Hall B, which allows a much more comprehensive range of installation issues to be covered. Comedy Night Due to overwhelming demand, the Comedy Night is back! It will take place on the second evening of the show, Monday 22nd September. More news to follow. Victoria Brady confirmed Vanessa Brady OBE - Founder, the Society of British & International Design - has accepted our invitation to make a keynote presentation on Monday 22nd September.

As an international multi-award winning Interior Designer and Business Consultant, Vanessa is uniquely well placed to discuss the importance of design to the flooring industry. Her talk will be a must-attend session for all show participants, and especially designers and architects. More details of her session, and all the other show seminars, will follow. www.theflooringshow.com

“To collect 500 tonnes in just one year is a fantastic result and this momentum is being maintained. Volumes collected so far in 2015 are already up on the same period last year,” comments Carla Eslava, Recofloor’s Project Officer. “From the start, Polyflor and Altro ensured that their scheme would be easy-to-use and accessible to as many participants as possible through regular communication and by providing collection services tailored to their needs,” she continues. “Regular feedback from our many contented collectors suggests we’re getting it right.” At Mayfield Floors, the whole company is involved with Recofloor as it helps reduce costs and waste, as Adam Kelly explains: “I introduced Toolbox Talks to new fitters to helps in clarifying the scheme’s specifications. When material is returned to us by the fitters, if I discover any contamination I remove it and make an effort to track down who’s responsible and explain what they need to do.” With 71 drop-off sites at distributor’s premises offering bulk collection facilities and scheduled collections available from larger construction sites, Recofloor’s focus on creating a sustainable scheme has ensured its on-going success. To date, some 2,250 tonnes of waste vinyl flooring has been diverted from landfill. By recycling their waste uplifted vinyl flooring and installation offcuts, flooring contractors and fitters can make significant savings in disposal costs. Being able to demonstrate their green credentials can also help them gain new business. T 0161 355 7618 www.recofloor.org

44 April 2015

Carpet&FlooringReview

NEW

DESIGN & FUNCTION. LOCKED IN Drawing from our many years of vinyl flooring experience, the Camaro Loc collection of interlocking planks and tiles in a range of authentically reproduced designs, eliminates the need for adhesion to reduce installation time. Order your free samples today, plus a copy of our new exquisite 48 page brochure online at www.polyflor.com. POLYFLOR LTD. PO BOX 3 RADCLIFFE NEW RD WHITEFIELD MANCHESTER M45 7NR TEL: 0161 767 1122 FAX: 0161 767 1128 E-MAIL: INFO@POLYFLOR.COM WWW.POLYFLOR.COM 0161 767 2551

News

Environmental Bloc

Kährs has introduced its new, creative Bloc Collection. Bloc is an on-trend patterned wood floor created using individual oak staves, in three different sizes and shades. Sections are easily joined using an oak tongue to create unlimited geometric designs – from traditional herringbone to modern brick - in single or multi-colours. Staves can also be used to create eye-catching borders around patterned or traditional plank floors.

All Kährs Bloc staves have an even timber grain, a lightly brushed surface and a beveled edge along all four sides. Natural Bloc has a clear, satin lacquer prefinish, whilst White and Grey Bloc each have a stained lacquer finish, which creates an elegant washed hue. All Kährs finishes are solvent-free, exceptionally durable and promote easy care. Individual staves are 18mm thick and measure 300x300mm, 300x600mm or 300x 900mm; the engineered construction comprises a sustainable oak surface layer and back, and a plywood core. This method provides a surface that is climatically stable, making Kährs Bloc Collection ideal for installation over underfloor heating systems. T 023 9245 3045

Innovation at Irish show

PFL is welcoming over 20 exhibitors to the Northern Ireland Flooring Show, showcasing the best in flooring that the industry has to offer.

Taking place on Thursday 16th April in Belfast, the show presents a fantastic opportunity to meet the experts behind flooring’s biggest brand names including floorwise, Polyflor, Cormar Carpets, Ardex, F Ball & Co, Rhinofloor, Forbo, Tarkett, Desso and Uzin. This is an essential visit for anyone looking for the latest flooring innovation. With free refreshments, product demonstrations, discounted prices and giveaways; the show promises a busy few hours for anyone that visits. The show kicks off at 3pm at the Ramada Plaza Hotel, Shaw’s Bridge, Belfast, and makes the most of the evening with doors closing at 9pm, so that vital work time need not be affected by attendance, as organiser, Sean Haugh, MD of PFL, explains:“We appreciate that everyone is busy and the days of wandering aimlessly around rows and rows of exhibition stands are long gone, so we’ve reinvented the exhibition format for the Northern Ireland Flooring Show. Taking place in the late afternoon and evening means that visitors can pop in on their way home, or make a night of it in this buzzing city. “What’s more our carefully selected exhibitors are considered to be among the most innovative in the flooring industry, streamlined to bring the best innovation and design, so that your time at the show is really worthwhile,” he said. “ Of course there’ll be refreshments for that post-work hunger and thirst and the show will make for an excellent networking opportunity. One lucky visitor will also win an iPad Mini.”

www.kahrs.com

Celebrating recycling

Carpet Recycling UK’s Annual Conference returns to Birmingham at the Institute of Engineering and Technology on June 11th with a comprehensive programme covering developments in thinking and practice around sustainability across the carpet supply chain.

An awards ceremony on June 10th will recognise important contributions and achievements by members - both individuals and organisations. There are four categories: Recycler of the Year; Reuse Member of the Year; Take Back Partner of the Year and Recycling Champion. Entries are accepted up to April 30th 2015. “In celebrating the triumphs of those who have made great breakthroughs in carpet recycling and reuse, we hope to inspire others to follow their lead,” says CRUK Director Laurance Bird. “Last year saw a record-breaking 113,000 tonnes of waste carpet diverted from landfill, a 28% diversion rate; it is testament to the remarkable collaborative efforts of all in continuing to make this happen.” International award winning interior designer Vanessa Brady of Interior Design Services Ltd will illustrate theory into action in her presentation on interior design for longevity and sustainability. There will be a full range of International speakers and on a practical level, breakout options include the sustainability credentials of wool, as well as a series of sessions focusing on reuse and recycling, including national recycler Trent Valley Recycling on their recent expansion. Register at www.carpetrecyclinguk.com or call 0161 440 8325

The Ramada Plaza, Shaw’s Bridge is just 10 minutes drive from the city centre and 15 minutes from George Best City Airport. This ideal location is set in the picturesque Lagan Valley Regional Park, making the Northern Ireland Flooring Show perfect for a great start to the weekend. 028 90753202 www.pfl.ie

46 April 2015

Carpet&FlooringReview

Each independent retailer has his own idea of how he wants to market his business. The Metro Group have always respected their member’s independence and have taken the concept of providing innovative marketing ideas even further by bringing experienced staff, materials and machinery to their retailer’s doorstep.

empowering independents Metro have commissioned their own inhouse Marketing department capable of all design and print applications as well as the introduction of a fully equipped mobile Marketing and Merchandising vehicle. The vehicle has been completely refitted as a mobile studio, printers and workshop to visit retailers anywhere in the UK and provide not only standard merchandising material but completely bespoke solutions for independent retailers. Our merchandising and marketing vehicle equipped as a fully functional mobile studio and printers.

No two outlets are the same -

• Price Cards

all in different

• Labels

marketplaces with their own

• Iron on Labels

ideas and

• Window Posters

goals. Metro took that on board quite

• Hanging Displays

literally and are

• Acrylic Holders

now able to visit a retailer, discuss, design, print, manufacture

• Pavement Signs

and install.. on site, immediately.

• Roll-up Displays

This concept is unique, plus Metro are able

Internal dummy roll banners designed, printed and fitted on site

to offer retailers the benefit of over 25 years

• Vehicle Graphics

worth of flooring marketing experience on-

For more information about how Metro can help your

• Signs

site combined with the practical ability to

business please contact our head office today..

• Banners

manufacture and install. Being able to measure, create and visualise designs on site means that all work can be completed immediately.

carpet s e l e c t

c o l l e c t i o n

metrogroup

st Metro House, 21 Chorley New Road, Bolton BL1 4QR tel (01204) 393 539 • fax (01204) 391 846 • www.carpet1st.co.uk

from The Stocklists

April 2015 47

Feature

Voice of the trade Paul Phillips – Bond Retail Marketing What’s the biggest single advantage of being in a buying group? There is not only one advantage rather a multitude.

How different are the various buying groups from one another? Very, BRM is run by people with retail experience and being smaller (geographical exclusive areas) allows us to focus on individuals. Are retailers right to worry about losing their independence? No, they are together with retailers with like minded goals.

Are you surprised how many retailers are not members of groups? Not surprised, often mixed messages can confuse. Every retailer should investigate the opportunities, they might surprise themselves. Is there a lack of understanding of how buying groups work generally in the flooring industry? Not really, our suppliers are wise to the help that BRM can bring in communication and marketing opportunities, and not the least, product development.

Apart from the price discounts/margin advantages, what do you think retailers value most about buying groups. Having all the up to date facts 24/7 that assists in making the right decisions.

Can groups get in the way of long-established supplier relationships? No far from it, BRM helps to build stronger links between the two.

How important are own-label branding and exclusive ranges to retailers these days? Yes, fundamental, exclusive products bring confidence and profit opportunities. Why is it worth a day away from the business to visit the Buying Group National Flooring Show? All the right products from all the right places under one roof, economically done.

Snapshots from last year’s

48 April 2015

Carpet&FlooringReview

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from The Stocklists

Feature: Adam Carpets

Fine Worcester Twist gets personal! ne Meet the new faces of Fi Carpets Worcester Twist as Adam s this launches ten new colour concept. Spring with an innovative ours to largest infusion of new col ago The update represents the rs yea ee thr ty ion some twen the the range since its incept h wit ach pro ap e iqu ing a un and the introduction is tak s invented by Adam Carpets ter use of two fictional charac tion. lec col w ne s thi for lly ica specif of Fine faces of the new colours Hugo and Ella will be the n on Eam or, Marketing Direct Worcester Twist. Sales & n bee ve ha rs “These colou Prescott explains further: ten w approach. We wanted ne ally tot a h designed wit and an’ urb d an ol ‘co s, nd tre w colours that reflected ne ‘warm and chic’. er to d Ella, we want the custom e “By introducing Hugo an Fin be. to ire asp and what they nk identify with their traits thi We y. alit qu d an t luxury two Worcester should be abou n’t are ey Th . Ella of bit a go or that we are all a bit of Hu . people; they are all of us’ lives with professional person who Hugo is a young, vibrant his partner in the city. eky glass o loves a coffee or a che Ella is a real 'girl's girl' wh of Pinot with her friends. launch approach further and the Adam have also taken the ed with a unique presentation bin of the colours will be com e ives. Each will have a uniqu tat sen pre pack for their Re the gh ou thr r aile ret the k to tal mood board with which ours. that inspired the new col ns hio fas d an as ide s, trend outs for h specially designed hand the This will be combined wit ers tom cus le to show their the retailer, who will be ab ind this stunning new s beh thoughts and inspiration handouts d Ella will feature on the an go Hu th collection. Bo campaign. and the forthcoming PR pet we mes and people to the car on “By introducing these na pet car n. Yes, people choose are making it more huma on ose cho o t customers als colour, but we believe tha nt to achieve with Hugo wa we at wh lifestyle. That is and Ella.” n previewed by a series of ry. The new colours have bee social media during Februa ‘teasers’ that appeared on the ed tur has certainly cap ebook This innovative approach switched on to Twitter, Fac rs aile ret attention of those and Pinterest.

Ella is a rea l 'girl's girl' w coffee or a cheeky glass ho loves a with her frie of Pinot nds. • She loves her has a passio townhouse and n enjoys putt for interiors and ing her 'ma rk' on her hom e. • Her famil y are and her inte important ri soft, warm ors choices of pinks inspir ea cosy atmosp here. • Fashion is im she loves to portant to Ella and d going out in ress up when cluding stu nning lilacs, silvers a occasional nd the and the gli sparkling na tter to match her ture.

g, vibrant Hugo is a youn on who rs professional pe rtner in pa lives with his the city. inspired by • His taste is ing and weekends surf Blues an sailing, so Oce utral ne e lin and mascu tones. me is an • His urban ho silvers ol co of interior eys. gr ng ro st and odern man • Hugo is a m stes ta with modern ality qu and enjoys style. h it w products

damcarpets.co.uk. T 01562 829966 www.a

50 April 2015

Carpet&FlooringReview

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Trending for tomorrow ch oices

“These new colours repres ent the very latest trend s and fashions from across all aspects of interiors” sai d Sales & Marketing Direct or, Eamonn Prescott. “W e have spent the last twelv e months honing this ne w collection and making sur e the colours are not jus t right for today, but repres ent the trends of tomorrow as well.”

The ten new colours include popular grey shades as well as soft pinks and blues.

from The Stocklists

April 2015 51

Survey feature

Flooring is the ‘hot interiors product for 2015’

Flooring is at the top of consumers’ purchase priority list for 2015 according to new research from May Design Series, the London showcase interiors event.

Flooring topped the league table at 21%, ahead of curtains & blinds and sofas. The research, presented in the Interiors Buying Census by May Design Series director Kali Nicholson, described floors as a ‘hot product for 2015. “With nearly seven in 10 consumers planning to make an interiors purchase in the coming year, there is every reason for positivity amongst manufacturers and retailers alike,” she said.

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“Our findings demonstrate that the High Street is not necessarily doomed to decline. In addition to the valuable grey pound, those earning upwards of £50,000 a year prefer to visit shops than purchase online. Those earning the highest annual salaries of over £200,000 prefer to touch and feel a product prior to purchasing - demonstrating the value of placing mid-tohigh value items in showrooms,” she added. The High Street still ranks above retail parks in the survey of where most home interiors products are bought. When purchasing items for their home almost nine in 10 Britons say that in theory, price should be their main consideration. Getting the right price becomes more important with age: 77% of those aged 16-24 say that it’s a factor compared to 88% of those aged 55+, the price tag matters least to those living in London, but is more likely to be a sticking point for those from Northern Ireland and Wales. Asked what are the thing people dislike about buying home interiors, respondents ranked their pet hates as: 1. Queues; 2. Crowded stores and aisles; 3. Long delivery times; 4. Merchandise out of stock; and 5. Having to ask for prices. When it comes to making decisions for the home, women call the shots. Although over half of men take their partner’s opinion into account when making purchases, only a third of women do the same. A third of women say that they shop more carefully for interiors than they do for clothes. The May Design Series takes place at London’s ExCel cente, May 17-19. www.maydesignseries.com

52 April 2015

Carpet&FlooringReview

Point-of-sale and merchandising

Positive POS for smart business Effective POS is essential in a crowded, competitive market but your floor and wall space is a precious commodity that all your suppliers want a piece of. So we’ve selected some of the best displays for retailers to help drive your business in 2015. See pages 53-59. .

ON DISPLAY 2015

Ten tips for top-selling stores 1.

2.

3.

4.

5.

Ensure a large mix of standard and niche products to reassure consumers they have plenty to choose from – even if they ultimately go for something safe.

Mix more expensive items with cheaper products so that the opportunity to trade up is always there – don’t place the high end products on their own or in an increasing price layout where they can be disregarded by customers.

Use your window – too often this is a neglected area but a good display reassures consumers that you’re a smart retailer.

Use your floor! Have the most popular of your higher margin products laid in sections of your floor. Consumers like to buy what they can see in a larger sample.

Keep literature racks full – empty displays look tired and complacent and consumers like to have material to take away – and you can clip your business card to it.

from The Stocklists

6.

7.

8. 9.

Create different areas for different product types so that consumers are not confused by too much on offer in the same place.

Avoid an ‘industrial’ environment – too many stores are sheds with industrial roofs, lighting and ventilation on show. Use suspended ceilings, black paint and screens to hide the worst parts – the buying environment should be as domestic as possible.

Use soft furnishing, furniture items and flowers around the flooring displays to create a homely environment. Avoid empty racks, dead bulbs and dark video screens.

10. Be careful about locating roll stock – very often it has a prominent position and lures consumers past the higher margin material. Consumers not only know it’s cheaper but the large area helps them visualise it in their own home which is more challenging with small samples. April 2015 53

Point-of-sale and merchandising Kährs offers a wide range of POS solutions alongside its award-winning wood floor collections, from complete Shop-in-Shop systems to branded customer gifts. Best selling Shop-in-Shop systems can be tailored to suit individual retail areas, and include wall elements, library pillars and a variety of different product carriers. Kahrs lighting displays, advice desks and collage tables turn a gallery into an inspirational showroom environment, for the ultimate retail experience. Other individual merchandising products include store displays, in a variety of sizes and formats, with waterfall and ‘toast rack’ sample options. Additional sample and printed materials, presenters and branded accessories – from signs and flags, to pencils and postcards – complete the range. T 023 9245 3045 www.kahrs.com

Kingsmead offer a range of point of sale including wall units and freestanding lecterns across a number of key product ranges. The products now sit in one of three categories; Wool Loop, primarily 100% wool ranges from three ply fine wool products through to the value/volume end and including some popular feature stripes. Wool Twist, the well known selection of 80/20’s including plains, heathers, berbers and stripes. Clean Easy, the now infamous and recognisable branding for the polypropylene ranges which include the Everlon and Everlon Supersoft fibres along with Wolltec gen2. The ranges include saxony and cut piles and an exciting new graphic range. You can mix and match the categories and POS styles to generate the collection to suit your premises, albeit a minimum of three wall units is recommended. T 01827 831424 www.kingsmeadcarpets.co.uk

Cormar Carpets market leading, soft saxony, Sensation is beautifully presented on this 27” display lectern which allows you to show one range to maximum effect using large samples. Sensation is manufactured using 100% Luxelle – the ground breaking polypropylene fibre engineered to feel softer and more luxurious, whilst retaining all the practical easy clean qualities of a standard polypropylene including a 10 year stain warranty. Including the new six shades added to the range in the Autumn, all colours are shown to good effect in less than one square metre of floor space, with the samples being stepped, so that all the colours are immediately visible - drawing both the eye and the customer. The 27” x27” lectern works individually or back to back with another unit and contains a useful cupboard underneath to hold pattern swatches. T 01204 881234 www.cormarcarpets.co.uk

ON DISPLAY 54 April 2015

2015

Carpet&FlooringReview

Crown Floors With a great presence and huge capacity despite its small footprint, the new mobile tombola from Crown Floors will really help your store to turn up style. Breaking with the convention that tombolas all have to look the same, this new tubular construction with swappable full height graphics is created to maximise the strong appeal of Crown Floors within stores. Capable of holding 74 Crown Floors carpet samples (14” x 18”), the tombola is completely mobile thanks to being on wheels, meaning it can adapt to the changing face of retail stores. “We appreciate that not everyone needs or wants a wall display, but find that standard tombolas seem to blend into one, so we’ve created this stunning new display to really turn up the style in store while still remaining incredibly flexible,” comments James Caldwell, sales coordinator, Crown Floors.

Cavalier Carpets It’s all about catching the eye, and few manufacturers point of sale range does it better than the stunning Cavalier display system. Choose from ‘Slim-line’ wall units, 500mm wide modules with up to twelve different carpet cassettes and stylish low voltage lighting. Also in the range are contemporary lecterns and now a matching single ‘design a drum’ tombola where you can choose any combination of 100 samples from over 300 product options.

The tombola’s full-height graphic panels give plenty of room to communicate the key sales messages of Crown Floors and help to reinforce its identity in-store, setting itself apart from the monotony of wood-coloured displays from other brands. The tombola is ideal for retailers looking to introduce Crown Floors or for existing retailers wanting to expand the presence of the brand. The new style tombola holds six new for 2015 ranges and has limited availability. It can be ordered now for delivery from June onwards, in time for key selling periods.

T 01254 268000 www.cavaliercarpets.co.uk

Whitestone Weavers 2014 saw the launch of a whole range of point of sale from Hugh Mackay/Whitestone Weavers. The wall stands, tombolas and lecterns that back up every range kept their two merchandisers busy throughout the year. Still one of the most sought after stands is the Tartan lectern shown here, featuring the company's 30 best selling Tartan designs at their very best.

T 0800 0773301 www.crownfloors.co.uk

Watch out for the launch of their new Tartanesque range shortly. This will also feature on a brand new lectern. T 01429 892 555 www.whitestone.co.uk

ON DISPLAY from The Stocklists

2015

April 2015 55

Point-of-sale and merchandising

Interfloor Interfloor provides two comprehensive POS packages to support its Meister laminate flooring range. The range of 42 decors, across 6 products, has proven popular with retailers and the German brand is building a reputation for quality, innovation and design. Interfloor provides two POS options: Stand A comprises a 3030x2350mm stand, showcasing all 42 decors. Also included are two accessory sample boards, a Masterclic Plus demonstration board to explain Meister’s unique patented fitting system and a free supply of the 60 page catalogues. The stand is priced at £750 and is rebatable.

Stand A

Stand B

Stand B comprises two free standing display racks with a freestanding display, 2000x1600mm, showcasing 30 decors. This also includes two accessory sample boards, a Masterclic Plus demonstration board to explain Meister’s unique patented fitting system and a free supply of the 60 page catalogues. The stand is priced at £500 and is rebatable. All Meister stands are professionally installed and Interfloor provides product and sales training on the Meister brand and product range. T 01706 238810 www.interfloor.com

F&X Carpets Himalaya has introduced a stylish new tombola showcasing its range of beautiful natural yarn carpets, including those featuring Yak Hair, the latest organic wonder fibre. A myriad of styles await interested retailers, from beautiful chunky and multi-level loops to luxurious Saxony styles, all crafted from wool and with a select duo enjoying the beneficial properties of Yak hair. Featuring in the Apollo and Ares collections, Yak hair makes an exceptional carpet fibre, offering excellent thermal insulation, humidity regulation, softness, resilience and durability. In both these collections, Yak is mixed with wool and PET content, for a carpet that is cost competitive, has an excellent environmental story and is unique in the UK market. “The Himalaya tombola is packed full of natural carpets that will leave homeowners suitably impressed,” explains Gordon Hugo, UK Sales Manager and Himalaya brand ambassador. “In a competitive sector of the carpet industry, Himalaya stands out for the right reasons, offering something different while not forgetting that value is incredibly important too.” Displayed alongside 100% wool ranges, in an industry-first, the tombola also features a number of eye catching wool blends which mix nature fibre with 100% recycled PET, a fibre derived from plastic drink bottles. The tombola uses the powerful imagery of the Himalaya brand from F&X Carpets, displaying a beautiful palette of textures in a range of natural hues. Rolling out to retailers now, this new tombola represents a new era in beautiful carpet for the home. T 07976 607657 gordonvhugo@googlemail.com

The POS Challenge

Marketing insights

Read this month’s Marketing Insights article by Rita Bancroft, Director of Bancmarketing Ltd. on the latest innovations in floor industry point-of-sale. Pages 58-59.

ON DISPLAY 56 April 2015

2015

Carpet&FlooringReview

WHY NO NOTT WORK WOR RK K WITH WI TH US ? PONCEBLANC ECHANTILLONNAGE just won the eska fr og world award award frog 2014 in luxury packaging category category.. PONCEBLANC ECHANTILLONNAGE has been creating, designing and manufacturing sales tools for decoration and material coating for the past 80 years. As the French leader of sampling, Ponceblanc combines style and efficiency to guarantee qualityy, price, and on-time deli delivery to its clients by contr controlling olling entiree pr production process from creation delivery.. the entir oduction pr ocess fr om cr eation to delivery • What we do: Design and create your communication tools in order to showcase your materials and products at their best. • Our core business: sampling. • Our commitment: to refine your materials to give solutions that are more adapted and more specific to your products.

Please visit our website: www.ponce eblanc-ech.com Please use the following contact details: Pierre-Edouard LEBAS Tel. +33 (0)4 72 97 03 40 - Fax Fax +33 (0)4 72 97 03 41 - pe.lebas@ponceblanc-ech.com 33 Rue Ernest Renan - 69120 Vaulx-En-V aulx--En-VVelin - FFrance rance from The Stocklists

April 2015 57

Marketing insights The POS challenge in your store Point of sale is at the heart of every retail environment be it a small, independent high street shop or a department store. It allows consumers to view your products before purchase - indeed encourages that purchase. Ensuring that your POS is effective and is maximising your returns is the key challenge for every retailer. There have been some significant developments in recent years, but perhaps the biggest has been the introduction of digital technology. For instance it is now possible to view clothing in virtual changing room mirrors in Burberry and shop for groceries using our smart phones with ‘pop-up’ digital stores. That’s fantastic for garments and foodstuffs but what about flooring? Ours is a tactile industry and our products are high ticket items. Consumers want to see and touch

samples and there is a process involved in accurately measuring, designing and pricing up a project. How then are these new developments in POS being absorbed within our sector? For some flooring manufacturers, digital technology is having an impact. Karndean Designflooring for instance, is at the forefront of these developments with their apps for iPads and iPhones. The augmented reality (AR) app enables consumers to view their products more effectively at home. Scott Cochrane, Retail Sales Director explains the idea behind it.

Karndean Designflooring – Augmented Reality (AR) app

ON DISPLAY 58 April 2015

2015

“We know a product sample isn't always enough to help decide which of our floors will look best in a space. Although samples allow consumers to feel the surface texture of the flooring, people also want to know what the floor will look like with their cabinets, wallpaper, furniture, bathroom suite - the list goes on”.

“With Adam Carpets – new mood board displays

access to Karndean's full catalogue via the app's Touch Selector, consumers can view any Karndean floor. They can also take snapshots as they go along, edit out walls and furniture and then save to compare. In order to help consumers decide the app is also integrated with Facebook and Twitter, so they can easily post favourites to their profile for friends and followers to comment”. For other manufacturers however, the challenge of maximising POS effectiveness is being tackled differently. Adam Carpets have looked at the best way to display their diverse portfolio in store and have developed their mood board concept. “We are using the latest lifestyle imagery to inspire consumers” explains Eamonn Prescott, Sales & Marketing Director. “Samples from all of the current ranges are on display, including

“The challenge of marrying eye popping POS with the best instore footprint continues and we look forward to seeing how our industry adapts as yet more new innovations are introduced.” Carpet&FlooringReview

by Rita Bancroft Rita is Director of Bancmarketing Ltd and has over 25 years of marketing experience with a proven track record in both business to business and business to consumer multi-channel marketing.

the latest Fine Worcester colours and they include removable ‘post cards’ featuring images of the mood boards. Consumers can take these away to match to paints, fabrics and their own furnishings at home.” The display contains four mood boards, each created by the Adam Carpets inhouse design team. The themes of the boards are Nordic, Modern Classic, Understated Elegance and Rich & Sumptuous and cover a kaleidoscope of colour. They are a very neat and economical way to cover the entire Adam carpets collection. The POS will be available to order at the National Buying Group Show in May. Brockway Carpets too have been looking at how best to tell the story of wool and their manufacturing processes, whilst influencing shoppers. The result is their new consumer friendly store-within-a-store modular system. Featuring a number of fabulous new Wool Rich ranges, the eye catching black and white style includes new roomset photography and ‘reasons to buy wool’ display boards. The modular system is fully flexible and can be tailored to meet retailer’s display and spacing requirements. Installed by the company’s own merchandisers, all retailers need to do is choose the look they want and leave the rest to Brockway.

Victoria Carpets – newly re-launched units offering Share Scheme membership

Victoria Carpets also realise the importance of effective POS and its need to appeal to their target consumer. They have conducted a thorough review of their tried and tested format and given it a softer, more feminine contemporary twist. Using their house grey colour for styling, the units feature flashes of accent colours to draw consumers in, whilst ensuring that the samples themselves are displayed at a height and in a way that is easy to access and view. However Victoria Carpets also understand the key role of the retailer. They believe it is crucial to gain support to create the best opportunity for their brand. The introduction

of the innovative share scheme for retailers demonstrates this. Robert Byrne, Marketing Manager explains - “We want to create true partnerships with our retailers and to recognise that, each retailer that installs any one of our three main unitary studios, namely; The Ultimate, Classic and Primary, qualify for shares in Victoria PLC (T&C’s apply, UK only). Several retailers have already benefitted from this exciting proposition”. The challenge of marrying eye popping POS with the best instore footprint continues and we look forward to seeing how our industry adapts as yet more new innovations are introduced.

For more information contact: Adam Carpets T: 01562 822247 www.adamcarpets.com Brockway Carpets T: 01562 828200 www.brockway.co.uk Karndean Designflooring T: 01386 820100 www.karndean.com Victoria Carpets T: 01562 749300 www.victoriacarpets.com

Join the online community on: Brockway Carpets – store-within-a-store modular system

from The Stocklists

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April 2015 59

A thought provoking look at trends, issues and happenings in the industry with a subtle wool twist of course!

“Having fun and experimenting with colour has a transformative power to influence our mood, behaviour and general wellbeing.”

Are we really so self Beautiful British Wool conscious and colour bland? Carpet of the Month Colour is literally draining out of our lives and this is not just an observation of a carpet industry that has largely sold its soul to thousands of understated shades of beige and greige. It is also the view of Dulux - a leading paint company that arguably needs colour more than floors do. So concerned were they about the neutral life we lead - Dulux performed a bizarre stunt to encourage Londoners to be more colourful. A group of mummified commuters turned heads in the streets of the capital and left passers-by bewildered, as men and women dressed head-to-toe in white with their faces concealed to hide any hint of expression or personality boarded the tube, waited for a bus and walked around the city. The intention was to show a typical commuter scene, only stripped of all colour.

Hugh Mackay has a stunning selection of plaids within their best selling Tartan Collection, in total there are thirty designs both traditional and contemporary. Six designs are in 100% British Wool - full marks there - others are in an 80/20 wool/nylon blend and all are available in 4 metres width. Wikipedia, the modern fountain of all knowledge - describes tartan as a pattern consisting of criss-crossed horizontal and vertical bands in multiple colours. Tartans, for the record, originated in woven wool and as we know, the design is particularly associated with Scotland and the infamous kilt. At some point Wikipedia may also add that this historic design has become a carpet industry classic and one Hugh Mackay can certainly be proud about.

Interestingly this was to warn people they were sleepwalking into a future that would be emotionless, expressionless and colourless. But mostly to spread the message that life needs colour…and Dulux paint. It was the findings of a study, dubbed the ‘Colourless Future Census’ commissioned by Dulux, which showed colour is draining out of all parts of life from fashion and beauty to technology, architecture and our homes. No surprise to the carpet world there but should we be worried? Findings revealed Brits were at their most vibrant in 1970, the year Jimi Hendrix played at the Isle of Wight festival, and more interestingly they associated the 1960s with sunshine yellow, the 1970s with purple and the 1980s with electric blue - all bright colours. However, since the 1990s, the most popular colours have been sand, grey and black and Brits think the most popular tones in the future will be silver, white and grey. This is slightly alarming - are we really so monotone? It seems 21% of the nation are not confident wearing colours, but maybe not all hope is lost as 56% of people said they would like to brighten up their lives with more colour but are worried about what friends and family might think. Slightly reminiscent of the school yard culture - are we behaving too much like sheep? Self conscious behaviour across a nation does tend to limit opportunity. Perhaps we should note the origin of colour in wool carpets, which are known for their ability to dye well - those Thomas Witty axminster looms perfected rich colour and weaving in wool and notably this enabled the wealthy - including the Royals of the day - to have something unique, beautiful and bold. Colour was akin to affluence and good taste. Colour liberation for all soon followed. A century or so later and we are back to dull sack cloth shades that don’t offend. Interestingly, the survey also revealed people think brighter colours coincided with happier times - applied colour psychologist, Karen Haller, concluded: "Having fun and experimenting with colour has a transformative power to influence our mood, behaviour and general wellbeing.” It has to be said that Dulux are drumming up business… a refreshing new shade on the wall translates to sales of tins of paint. Those acceptable, unselfconscious dreary shades in the home don’t offend and don't need changing. Paint and carpet needs colour.

60 April 2015

and why we like it... Tartan is obtrusive design successfully redefined as high style and we think that Hugh Mackay have captured this perfectly. Plaid carpets are the indisputable bow-tie of flooring designs; a fitting flourish on special occasions that may look a tad bold, even over the top in daylight hours but works brilliantly regardless. We applaud their bold shades! While scrolls and geometrics languish, tartan charms reign supreme. Hugh Mackay offers outstanding choice in both shade and design but the mellow, heathery colour way shown here provides a perfectly beautiful backdrop - not for the self-conscious but for the ‘happy to be an individual’ consumer! We think tartan was made for carpet!

Carpet&FlooringReview

Pennine Heathers

from Cavalier,15 contemporary heather blend colours, superior natural quality & excellent value for money

Cybergold

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Stop this!

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Rug ControlTM is GUARANTEED WR VWRS UXJV PRYLQJ RQ DOO FDUSHWV DQG KDUG ÁRRUV Available in Standard and Super Strength trigger sprays and a wide choice of underlays LQ SUH FXW SDFNV DQG UROOV WKDW FRPH LQ PDQ\ ZLGWKV DQG W\SHV WR VXLW HYHU\ VLWXDWLRQ Choose from Standard, Heavyweight and ‘NEW’ 6XSHUOX[ Call for your samples now. Cybergold UK Ltd Tel 01494 761814 Fax 01494 761816 email sales@cybergolduk.com www.cybergolduk.com from The Stocklists

April 2015 61

News

Rolling out a re-brand

Carpenter Underlay has undergone an extensive product rebrand to create a consistent, more visually identifiable appearance across all 14 of its underlay brands.

Carpenter Underlay has undergone an extensive product rebrand to create a consistent, more visually identifiable appearance across all 14 of its underlay brands. Product wraps, underlay samples and deck boards now feature the new ‘rainbow’ concept, which has been designed to be eye catching, colourful and modern. Said Helen Rowberry, national sales manager for underlay: “The new concept incorporates a great new and much more contemporary colour palette with an instantly identifiable pattern. We underwent a rebrand over five years ago, so we felt that it was time to refresh our image and create something more visual that customers could instantly recognise.” Two brand new Carpenter lorries are also carrying the new design concept. The company produces 14 ranges of PU underlay for the domestic, commercial and marine markets. All products are fully recyclable at the end of their life. T 01457 861141 www.carpenter.ltd.uk

Time is Money One of the underlying strengths of the Schönox range is speed of installation, where a floor may be laid in approximately 4 hours in 3 easy steps 1. Damp proof with Schönox SDG, a 2-coat DPM 2. In less than 2 hours, without the need for priming, level with Schönox ZM Rapid setting, rapid drying, self-levelling and self-smoothing compound. 3. Only 90 minutes after screeding, lay floor coverings with Schönox Emiclassic dispersion adhesive, ideal for a wide range of soft, textured, rubber and vinyl floor coverings. All laid within a morning....Saving time and money!

The level playing field?

Our survey on whether suppliers are sufficiently discriminating in opening accounts got one of our best responses ever BUT we don’t have space in this issue for the results! We’ll be sure to publish the survey in our May issue.

Schönox products are distributed by good Merchants and Distributors Nationwide.

Stocklists online archive The

Our magazines for every month over the last five years are available online - as well as the current issue.

Everbuild Building Products Ltd - A Sika Company Site 41, Knowsthorpe Way, Cross Green Industrial Estate, Leeds LS9 0SW A SIKA COMPANY

Visit www.thestocklists.com 62 April 2015

Telephone: 0113 240 3456 Fax: 0113 240 0024 e-mail: info@everbuild.co.uk website: www.everbuild.co.uk

Carpet&FlooringReview

Feature: Anglo Recycling

The Evolution revolution Underlay’s ultimate environmental credentials They call it ‘Evolution’ but the launch of a whole new class of underlay is much more of a revolution - and Anglo Recycling is leading a charge that will challenge the established market. Anglo is best known in the flooring sector for its pioneering innovation in transforming carpet waste into the raw material for conventional felt underlay – a traditional niche product that’s returning to the mainstream and enjoying substantial growth.

Anglo Recycling

300,000 tonnes of waste are still going into landfill and every ton is costing around £160 to bury. Anglo has refined the art of recovering that carpet waste and using advanced shredding and fibre blending techniques to turn an increasingly expensive disposal headache into a valuable, virtuous product.

Their revolution is in the technology turns the acknowledged but rather oldfashioned virtues of felt underlay into a modern, more effective product that’s easy to fit and will attract mass demand. A process called fibre rebonding creates a sandwich of RCF (Recycled Carpet Fibres) using a ‘smart’ layering technique. This structure not only gives fibre rebond underlay excellent structural stability for cutting and fitting, but also enhances the established benefits of felt by optimizing the load spreading characteristics of the material, delivering classy levels of comfort and the optimum response for better appearance retention. This creates a “mattress” effect under the carpet which out-performs other underlays but is ‘right on the money’ when it comes to price. “Our Fibre Rebond is something fresh and different,” says MD Andy Hall. “There is a massive opportunity out there and we intend to take it by solving the huge problem of carpet waste. It’s made right here in the UK and it will be a winner for everyone.”

Based in an old Lancashire cotton mill, Anglo are working with several carpet manufacturers to recycle their production waste but it’s the growing network of retail waste recovery that has increasing potential. This ‘closedloop’ network is developing to allow fitters to have their waste picked up by Anglo, recycled into fibre rebond underlay to be sold back to the trade for the next installation. And ultimately that underlay can be recycled again – and again.

Working closely with the team at industry body Carpet Recycling UK – of which Andy is also chairman – the idea for Evolution was hatched only back in September following work Anglo had done in acoustic matting. The first product emerged in January this year with the launch of the commercial range in March. Anglo has launched three products under ‘The Evolution Underlay Company’ brand with ‘good, better, best’ options at different thicknesses called Delta, Ultra and MegaCushion. Those special outer layers even allow Evolution to be super colourful at point of sales as is the vogue in today’s underlay world - each is brightly coloured in blue, green and an eye-catching purple for the poshest one. But of course, they are all very green!

“There is a massive opportunity out there and we intend to take it by solving the huge problem of carpet waste” from The Stocklists

And if you are wondering about Anglo’s ultimate ambition, they reckon that their process could deal in the future with a significant amount of the UK carpet waste issue with technology developments beyond clean fitters waste to include uplift material as the business grows. April 2015 63

Flower on Flooring

by Dennis Flower

Sticking to the schedule We all recognise that 'time is money', but in today's fastpaced world the ability to complete flooring installations quickly and efficiently will keep customers satisfied and play a major role in winning more work in the future.

A key component within this is ensuring that the correct materials are used for each particular installation, with suggestions below from industry suppliers.

F. Ball reports it has developed the Fast-Track Solutions range, including fast-track adhesive and smoothing underlayment.

Stopgap Fast-Track 30 is the company's rapid set, rapid dry smoothing underlayment. "It has excellent self-levelling properties, a working time of 10-15 minutes and a walk on hardness time of 30 minutes. In total, Stopgap Fast-Track 30 is ready to receive new floorcoverings from just 45 minutes," said a company spokesperson.

Styccobond F5 is F. Ball's new fast-track vinyl sheet and tile floorcovering adhesive, designed for excellent initial grab and fast drying properties that allow vinyl tiles to be placed and receive foot traffic immediately on completion, minimising the downtime of the area.

These products, when combined with the company's rapid drying Stopgap F78 waterproof surface membrane, allow flooring contractors to complete a vinyl floorcovering installation in as little as three hours, the company states.

“The floorwise name is synonymous with value and quality and this is no different than with our range of screeds and adhesives,” explains floorwise managing director Richard Bailey. “From handy spray can adhesives such as F592 and F599 for fast fixes to Pro Screed smoothing compounds, all our adhesives and screeds are formulated to provide reliability and compatibility above all else, so that installers can turn to them with complete confidence, whatever the situation. F. Ball - Stopgap Fast Track 30 application

Floorwise focuses on value

“As retailers and installers come under price pressure for fitting work, this better value can make a real difference.” “Unlike big brands with huge marketing budgets to pay for, floorwise can deliver the same level of reliability and performance but with better value. As retailers and installers come under price pressure for fitting work, this better value can make a real difference. With excellent coverage rates too, switching to floorwise can make a real difference and with distributors across the country, it’s easy to find a wiser way to reliable installations," Mr Bailey concludes.

Packexe advises that installations can be messy and surrounding surfaces need to be protected from foot or equipment traffic and dust and debris. Spending a little time protecting floors and interior surfaces can mean minutes or even hours saved after an installation, reducing clean up times and helping to prevent damage from dropped equipment or spillages.

"We have recently introduced Packexe Fleece to our protection film range, which is our first padded and reusable film, recommended for delicate surfaces," says a spokesperson. "The Edge is another new addition to the range; designed for reaching the very edge of installation areas, or covering small or awkward areas.

"With both products only taking minutes to dispense and clean up, it gives that little extra confidence in protecting surfaces, ensuring a quality and professional job, with peace of mind for you and the customer."

For more information: F. Ball T 01538 361633 Floorwise T 01509 673974

64 April 2015

www.f-ball.co.uk www.floorwise.co.uk

Carpet&FlooringReview

News

Interiors sales strong

Driving off for £1m charity

One of the industry's longest running Charity events is set to enter its 59th year in May.

The Kidderminster Carpet Manufacturers National Charity Golf Tournament takes place at Kidderminster Golf Club on the 19th and 20th May sponsored by Mr Tomkinson. This year’s beneficiaries are Macmillan Cancer Support and four local charities in Kidderminster itself. The event, which has raised over £1,000,000 since it started is the largest manufacturer/retailer golf tournament in the UK. Day one is a four ball team event while Day two is a two ball team event. There are a whole host of prizes to be won and also a tombola. Closing date for entries is May 2nd 2015. Chairman Shaun Lewis commented: “It is an honour to be at the helm of this prestigious event. Whatever the economic conditions and state of trade, the industry has always rallied round to support this event and raise a significant sum of money for charity. “We are delighted to have the kind support of Mr Tomkinson who have brought fresh impetus to the event. I would urge players, past and present, to support us and these good causes again this year.” For info and entry forms: T 01562 824 737 t.jones@brockway.co.uk

Sales of interiors products boosted lack-lustre retail sales figures in the opening months of this year according to the latest statistics from the British Retail Consortium. UK retail sales increased by 0.2% on a like-for-like basis from February 2014, when they had decreased 1.0% on the preceding year. On a total basis, sales were up 1.7%, against a 0.7% rise in February 2014. Adjusted for the BRC-Nielsen Shop Price Index deflation, total growth was 3.4%, above the 12-month average of 3.2%. “Sales are up while prices fall which means that retailers are continuing to work hard to provide original products that excite customers at the right price. So far, 2015 has been positive for both retailers and consumers and it shows no signs yet of changing course,” says Helen Dickinson, director general of the British Retail Consortium. Furnishing was the second largest contributor to growth in February and remained the fastest growing category on a 12-month basis. Home Accessories had another strong month, ranking fourth in growth. But the GfK’s “Climate for Major Purchase Index” edged down to 4 in February from its January record high of 5 showing a softening of consumer confidence in buying bigticket items.

FOXISuper Plus The Rug Tamer! Keeps Rugs In Their Place

Tuesday / Wednesday 19th / 20th May 2015 Kidderminster Golf Club - one of the best courses in the Midlands and host for the past 58 years! Stay overnight and play golf on the second day All newcomers welcome Closing date for entries May 2nd 2015

from The Stocklists

DAY ONE Four Ball Team Event DAY TWO Two Ball Team Event OTHER ATTRACTIONS s Bacon roll and coffee courtesy of the Committee s Prizes for Top 3 teams on both days s Nearest the Pin s Longest Drive s Tombola s Secret Auction Largest carpet manufacturing / retailer golf tournament in the UK. Over £1,000,000 has been raised for charity.

Design: kingsfordcreative.co.uk

Email: t.jones@brockway.co.uk Tel: 01562 824737 Fax: 01562 752010

COMBINATION UNDERLAYS NEEDLEFELT UNDERLAYS

FORMAT FOR 2015

For orders and further information, please ring P&R Ratcliffe (Underlays) Ltd. Burnley, Lancashire BB10 3BH Tel: 01282 421026, Fax: 01282 412321 www.foxirugtamer.co.uk

April 2015 65

national institute of carpet & floorlayers

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66 April 2015

Carpet&FlooringReview

Stocklists Classified The

SITUATIONS VACANT

National Sales Manager Edel Telenzo Carpets Ltd, a leading manufacturer of high quality structured wool loop pile, P.A. and P.P. carpets, have been established in the UK for over 30 years. We are the UK subsidiary of the Edel Group based in Holland, which has been successfully manufacturing carpets since 1918.

AREA BUSINESS MANAGERS REQUIRED Due to continuing improvement in sales, Introducing 17 exciting NEW colours Brockway Carpets are looking to strengthen ourteam Devonia their existing fieldto sales in the and South and South East regions of England. Simply Natural

As part of our plan for continued growth, we are looking to appoint a National Sales Manager. Responsible to the Managing Director and primarily based in the field, this important role will include responsibility for maintaining and developing our customer base, managing and supporting the sales team and contributing to the brand and portfolio development in the retail market place.

Simply Natural ranges.

carpets Stunningintextured Applicants interested joining a highly respected and produced using our unique successful manufacturing should send their produce cabled yarn to business carpetsby thatpost or e-mail to; hard wearing CV's with a covering letter

Devonia Collection The successful candidate will be trustworthy, hardworking, A collection of opulentlyand richdrive that will be committed and self motivated with ambition carpets availableand in anwith a proven high-wool both infectious and inspiring. Highly numerate extensive range of solid colours track record in sales, these important pre-requisites will be interior.to succeed. that enhances matched by flair, energy and aany passion COLOURS

Mr. Steve Sales Manager, Brockway Carpets Ltd, Kiddermiknster Trading Estate, Spennels Valley Road, Kidderminster, DY10 1XS.

now This is an important, full time, employed role and as such, this will be reflected in the salary, with bonus potential for targets exceeded. A company car will be provided together with other business accessories as required.

Closing Date for all applications is May 1st 2015.

If you feel that you could join an already successful team and add value, please send an application, together with your CV to: Devonia j.watson@edeltelenzocarpets.co.uk

retain all the luxury of Glover, UK National pure new wool.

Simply Natural Ribgrass Stipple Breccia/Eggshell 45113

NEW available

Eggshell Blue 1306/76000

A rare opportunity To see the full range or request a free sample www.axminster-carpets.co.uk please visit:CLOUD in tomade join in the 9 GREAT BRITAIN www.axminster-carpets.co.uk or call us: 01297 33533 / 32244 success story

ACCOUNTS MANAger

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Due to retirement, we are looking to recruit an

AREA MANAGER

West Midlands, Gloucestershire, Hereford & Worcester, Northamptonshire, Oxford and Warwickshire A leading manufacturer of a wide range of carpet and wood floor underlays and accessories, including CLOUD 9, the Brand Leader. As an ambitious professional, you will welcome this outstanding opportunity to further your career with a high profile company. Experience in the Floorcovering Trade is preferable. This challenging position offers a good basic salary, commission, company car and a range of other benefits. If you feel you are able to meet the drive and ambition required to be successful, please write in the first instance, enclosing a full C.V. a resume of your sales experience and current salary to: Ann Shaw, Sales & Marketing Director, Ball & Young Limited, Causeway Road, Earlstrees, CORBY, Northants, NN17 4DU Closing date for applications is 20th April 2015 Ball & Young Limited, A Vita Group Company

from The Stocklists

exciting new opportunity covering11/12/2014 the following 10:33 territory Avon, Somerset, Dorset, gloucs, Wilts, Berks, Oxfordshire and South Wales.

exciting opening to be part of this iconic British Brand. We are seeking a highly motivated, confident individual who is keen to succeed and be part of this world class organisation. If you have a proven ability in developing new business leads as well as providing a first-class service to customers, we want to hear from you. The ideal candidate should reside within the territory and be able to demonstrate the essential drive and commitment for the successful management of this important sales area. Competitive Salary and Benefits + performance related bonus. We are looking for: • Previous sales experience • Wide understanding of the carpet industry is essential • A strategic approach to developing business • Ability to seek and project manage new soft contract opportunities • Excellent communication skills, along with management and IT skills • A proactive and flexible attitude • A strong desire to achieve targets and be part of a dynamic sales team Please respond in the first instance with your CV and covering letter to: Alison Parker, Hr Department, Axminster Carpets Limited, Woodmead road, Axminster, Devon eX13 5PQ. email: a.parker@axminster-carpets.co.uk

Closing date: Friday 17th April 2015 April 2015 67

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