The Stocklists - August 2009

Stocklists

SL Cover August 09

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The

3 August 2009

with

FlooringNews

BRITAIN’S No. 1 FLOORCOVERING MAGAZINE FOR THE RETAIL AND CONTRACT MARKET

SL Cover August 09

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SL Front August 09

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The UK’s must attend event for the entire flooring industry

Stocklists

8th - 10th September 2009 • Harrogate International Centre

For more information please visit:

www.nationalfloorshow.co.uk

The

NFS09 30x185mm.indd 1

THE UK’S TOP FLOORING NEWS AND DATA SERVICE Page No.

Index

Contact No.

Monthly ‘Stocklisters’ shown in BOLD

Price List date

H ABINGDON.............................................................43..................028

38 33 44 33 ......—.......................

s AFS ...........................................................................15..................020

8805 8620 .........April 2009.........

3 August 2009

18/5/09 15:11:40

Published by Mayville Publishing Co Ltd219 West Ella Road, West Ella, Hull HU10 7SD Tel: 01482 659396 Fax: 01482 659397 www.thestocklists.com Sales Manager: Diane Martin diane@mayvillepublishing.co.uk Publication Manager: David Spragg. Founded by Roy Spragg in 1973.

FlooringNews National Floor Show PREVIEW

It’s all happening at Harrogate

Read our full preview and launch news........29-36

© ADORE FLOORS ...................................................39..................0845 602 1881 .........—....................... n ALLIANCE

FLOORING DISTRIBUTION ........40,41 ............01562 820006 ..........—.......................

= BRITISH WOOL ..............................................50..................01274 688 666 .........—.......................

H BROCKWAY H BRONTE

CARPETS LTD. .................16..................01562 828200 ..........Dec 2008 .........

...............................................................35..................01282 862736 ..........—.......................

o CARPENTER ......................................................51..................01457 H CARPETS

s COLUMBIA

FLOORING .............................17..................0208 443 3322 .........—.......................

H CONTEMPORARY H DIAMOND

H EDEL

LIFE........................................ifc. .................01254 296829 ..........—.......................

KEY......................................................37..................0208 539 7322 ........—.......................

o DICKINSON H DYNE

861141 ..........—.......................

OF KIDDERMINSTER. ........18,19 ............01299 827477 ..........Aug 2008 .........

MOORE ..........................................53..................01474 353573 ..........—.......................

CARPET TILES ............................................47..................0161 877 8877 .........—.......................

TELENZO................................................20..................01422 374417 ..........—.......................

n FITA ............................................................................bc. .................01159 n FLOORTRAIN .........................................................—..................01709 n FLOORWISE .......................................................—..................01509 H FURLONG s LITTNER

506836 ..........—.......................

780505 ..........—.......................

673974 ..........—.......................

FLOORING .................................22,23 ............01772 696787 ..........Jan 2009

HAMPTON...................................21..................0208 520 8474 .........—.......................

H MOHAWK ............................................................24..................01480

479830 .........—.......................

o NOVOSTRAT ..........................................................—..................00353

61 339287 ....—.......................

n NICF...........................................................................53..................0115

958 3077 .........—.......................

s RACKHAMS........................................................25..................02085319225............July s SOLENT s STS

2009............

WHOLESALE CARPET ..............26..................01243 774623 ..........July/Aug 2009

FLOORING DISTRIBUTORS .........27..................0845 341000.............July 2009............

n STAIRRODS

UK LIMITED.........................30..................01207 591176 ..........—.......................

s

SUPERTEX FURNISHING LTD.............—..................01772 457070 ..........—.......................

n

THE ESTIMATORS.................................................—..................01782 566626 ..........—.......................

nT

& E DISPLAY GROUP ............................45..................0121 585 7600......................—

n TRIPLE

KING...........................................................3 ....................01274 582056 ..........—.......................

H ULSTER

CARPETS..................................................31..................028 38 33 44 33 ......—.......................

n WOOLSAFE

ORGANISATION ...............4,5.................01943 850817 ..........—.......................

H carpets/rugs/tiles © woods/laminates/smooths n accessories/services/organisations = fibres o underlay s wholesalers/distributors l adhesives

Classified and recruitment advertising ..............pages 54 and 55

Primo position for Cormar

New Primo Ultra debuts at Harrogate.....29

The net or not? Retailers respond

Forum: Survey says e-commerce can devalue brands .............................54

Allied sinks... with a lifeboat

Only 51 stores survive from 218 as administrators go in.....................38

Top flatweaver joins Foundation

Major coup for Carpet Foundation as Roger Oates joins up...............40

The battle of the planks

Flower on Flooring: Vinyl and laminate fight for realism ......................48

Mohawk builds for UK future

Top global player re-structures to drive UK business ............................44

Underlay needs more retail prescence

Voice: Richard Bailey of Floorwise ...............................................................46

The British Wool Column

Positive response to summer showcase ....................................................50

FlooringFactsheets

Woolsafe: the carpet care guide...................................................4-5 Carpet trouble-shooter....................................................................6-7 Pattern book .........................................................................................8 Wholesaler Distribution Directory ........................................10-11 Carpet Company Directory .....................................................12-13 Carpet types .........................................................................................9 Underlay...............................................................................................14 ISSN 0950-5024  Mayville Publishing Co. Ltd. 2009 Issue: 412 Every care is taken in compiling this magazine, but the proprietors assume no responsibility in the effects arising therefrom.

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Flooring factsheet Carpet care guide from WOOLSAFE The WOOLSAFE Mark has gone Green!

The WOOLSAFE Organisation has teamed up with ecolabelling authorities Green Seal and EcoLogo in North America, to enable those WOOLSAFE approved products that are ecologically responsible to be recognised and promoted as such.

The Green WOOLSAFE Mark identifies those products that not only are the most suitable for wool and other quality carpets, but also have the right environmental characteristics.

Regular Maintenance

Regular cleaning will extend the life of a carpet and maintain its appearance.Vacuum clean regularly and thoroughly, which removes gritty dirt that can damage the fibres.

Deal with spillages as soon as possible, preferably the moment they occur.

Periodic Cleaning

When the carpet or rug reaches a stage where it could do with a really good clean, you can either do the job yourself, or you can call in a specialist carpet cleaning company.

If you are considering cleaning the carpet or rug yourself make sure to use only WOOLSAFE-approved products. Look for this mark on the bottle or package: WOOLSAFE-approved carpet care products have been independently and scientifically tested and are safe and effective for cleaning and maintaining all types of carpets and rugs.

General Rules for Spot Removal • Soak up liquids with white kitchen roll, tissues, toilet roll or clean cloth • Scoop up or scrape off solids

Chemspec Europe is one of the first WOOLSAFE Licensees in the UK to have a ‘green’ product certified. It is expected that other products will follow shortly.

For the widest range of WOOLSAFE approved products www.chemspec-europe.com

4

• Try to identify unknown spots prior to treatment – if unsure, use solvent first • Always work from the edge of the spot inwards • BLOT, do NOT rub

• Use small quantities of spot remover at a time, applied to a cloth, NOT directly to the spot; work into the spot with a small, soft brush or sponge

• Take care with applying solvents to bitumen-backed carpet tiles • When using solvents always ensure there is plenty of fresh air ventilation • Always thoroughly rinse out water-based spotters with clean water • Dry the spot, if possible, with a hair dryer

Housekeeping Tips for Carpets and Rugs Entrance or walk-off mats

The use of entrance mats at all outside entrances to the house is highly recommended, as they will significantly reduce the rate at which the carpet will soil.They should be of adequate size to allow street dirt to be removed from shoe soles and must be cleaned regularly themselves.

Protective treatments Many carpets come with a protective fibre treatment to reduce problems with staining and soiling.These treatments, while effective in many ways, are not bullet-proof and will eventually wear off. Quick response to spills and regular cleaning is still required.

Carpets that have no protector applied by the manufacturer can be treated after installation on the floor by a WOOLSAFE accredited carpet cleaning company. (To find the nearest WOOLSAFE Certified Operator in your area visit our website: www.woolsafe.org and go to the PRIVATE HOUSEHOLDER section.)

Beware of products claiming to be safe on all fibres, including wool. It might be true, but if it does not have the WOOLSAFE mark, it is not endorsed by most carpet manufacturers!

Treatments 1.

2.

3.

4.

5.

6.

7.

8.

9.

Blot with white kitchen roll or paper tissues Vacuum clean Cold water

Warm water

WOOLSAFE-approved carpet shampoo solution (diluted) WOOLSAFE-approved spot remover for water-based stains

WOOLSAFE-approved spot remover for greasy/oily stains

Absorbent paper or paper tissue and hot iron

Chewing gum remover (solvent or freeze type)

10. Nail varnish remover or acetone

11. White spirit or turpentine substitute

12. Surgical spirit (ethyl alcohol or ethanol) 13. Rub with a coin

14. Rub gently with coarse sand paper

15. WOOLSAFE-approved disinfectant or deodorizer 16. Rust remover

17. Carpet re-colouring kit

(Treatments used by professional carpet cleaners)

THE STOCKLISTS August 2009

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maintenance • cleaning • spot removal • protection • inspection Never use any detergents such as dishwashing liquids, soaps or other cleaners recommended for general household use. Although they may clean the carpet satisfactorily they will almost certainly cause problems such as rapid re-soiling, colour bleeding or other damage to the pile or backing of the carpet.

They are fully qualified to investigate carpet and rug complaints on-site on behalf of carpet manufacturers, retailers, cleaning companies and carpet owners.They can carry out or commission tests where required, and will provide comprehensive reports.

To contact an inspector in your area call 0800 731 5688, email: inspector@woolsafe.org, or visit: www.woolsafe.org It is best to engage the services of a professional carpet & upholstery cleaning / Private Householder / Registered Inspectors company.To get a really expert job done entrust the work to a WOOLSAFE accredited carpet cleaning company.

For information These companies are fully trained, have On a WOOLSAFE Certified Carpet Cleaning been in business for a considerable Company nearest to you, length of time, are members of one or more recognised A free copy of the Directory of WOOLSAFE Certified professional trade associations related to the cleaning Professional Carpet Cleaners, industry and have a reputation for top quality service. And A free copy of the Directory of Registered Carpet they use only WOOLSAFE-approved cleaning agents on Inspectors, your wool carpets and rugs!

• •

WOOLSAFE Approved Carpet Cleaning Products www.prochem.co.uk

Home of the Legendary Cleaning Product - Carpet Power www.ozkleen.co.uk

Life inspired cleaning innovations www.bissell.com

•

If you have a problem with a carpet or rug that requires an independent inspector, a network of carpet complaint investigators, trained and registered by The WOOLSAFE Organisation is available throughout the UK and Ireland.

WOOLSAFE Registered Inspectors have extensive experience in investigating the causes for carpet complaints based on their practical involvement with carpets and rugs over many years.

contact:

The WOOLSAFE Organisation 49 Boroughgate, Otley, LS21 1AG, Tel: 01943 850 817 E-mail: info@woolsafe.org or visit: www.woolsafe.org

Difficult Spots Spot or stain

Spot or stain

Try 1st Try 2nd Try 3rd

Burn/scorch marks

5

6

Butter

13

14

Candle wax

7

5

Chewing gum

8

7

Chocolate/cocoa

9

Cola

5

7

6

Cream

3

5

6

Egg

7

5

Floor wax

5

6

Fruit juice

7

5

Gravy and sauces

3

5

Herbal tea

5

6

Metal polish

3

6

Mustard

5

Oil and grease

5

6

Paint (emulsion)

7

5

Shoe polish

3

5

Tea

7

5

3

5

THE STOCKLISTS August 2009

3

Try 1st Try 2nd Try 3rd

Artificially coloured drinks 3 Bleach

Easy Spots Blood

• Or just advice on anything to do with carpet care,

C/heating radiator fluid

3

17

5

6

Felt-tip pen

4

6

7

5

Ink (ballpoint pen)

3

6

5

Milk

7 5

15

Paint (oil)

10

Soot

16 5

2

Urine (fresh stain)

7 15

Vomit

Coffee

Furniture polish

7 or 11 12

Glue/adhesive (plastic base)10 Ink (fountain)

6

6

The Clean Carpet you Expect... the Service you Deserve www.servicemaster.co.uk

Environmentally Aware for Superior Carpet Care www.envirodri.com

16 5

11

Lipstick

12

Nail varnish

4

Rust

11

Tar (asphalt)

6

Urine (old stain)

3

5

6

15

Red wine

5

6

1

6

15

These may require repeated attempts with stronger spot removers. Some stains you may find impossible to remove completely in which case the assistance of a professional carpet cleaner is required.

Vacuum Cleaners the Choice of Cleaning Professionals www.sebo.co.uk

British Wool makes a Better Carpet... Naturally www.britishwool.org.uk This information is provided with the support of WOOLSAFE members for the benefit of all carpet retailers and fitters.

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Flooring factsheet Carpet trouble-shooter COLOUR MATCHING

Carpets are produced in batches - known as creels - and usually each batch produces between 500m2 - 3000m2 in a single width, depending on the creel size. Whilst the recipe used by the dyer remains constant, and is followed to the letter, in each separate production the colour reproduction will vary from batch to batch. However production is matched back to the original or master sample to ensure that the colour remains ‘within a commercial tolerance’.

This process if not an exact science and a commercial tolerance is subjective but nevertheless is usually the professional judgement of the head dyer based on his/her experience.

A greater level of tolerance is required on blended colours (Heathers etc). To ensure perfect colour matching it is advisable that a single width be used in any installation requiring exact colour matching.

N.B. Carpets which are laid with the pile travelling in different directions, even though they be from the same batch will appear not to match.

For further information please check with the manufacturers recommendations.

SAMPLES

The samples held by individual retailers may not be from the same batch as current production and therefore should be used as a guide and not an exact colour match.

The original carpet tile

SHEDDING

All cut pile carpets will lose short fibre, which is created during production when spun yarn is cut for tuft formation. These fibres fall onto the surface of the pile and appear as ‘fluff’.

The effect varies with yarn type and may be removed without detrimental effect upon the carpet by vacuum cleaning. This excess fibre is only a small fraction of the total fibre contained in the carpet.

PULLED LOOPS

This information is given by responsible manufacturers to help you help your customer to make an informed choice.

6

Pulled loops occur only in looped pile carpet where one or more loops in the continuous pile is pulled through the primary backing of the carpet. This is usually due to some local condition, possibly some sharp object which has caught in a loop in situ and has resulted in a pull. Pulled loops are easily dealt with by trimming the offending end level with the rest of the pile. They should not be left as this could result in further loops being pulled and developing into a ladder.

• shedding • pulled loops

SPROUTING

Occasionally an odd tuft or two can work its way to the surface and stand proud of the rest of the pile. This is probably due to one end of the tuft being longer than the other i.e. J shaped tuft instead of V shaped. Remedial action merely requires that the offending tufts be scissor trimmed level with the rest of the pile. They should never be pulled out.

SHADING

Shading occurs because the pile of the carpet has become crushed, flattened or brushed in a different direction to the natural lie of the pile whilst in situ. This causes light reflection at differing angles resulting in the creation of light and dark patches on the carpet. This will occur on all pile fabrics but can be more noticeable on plainer carpets because the shadows created by pile pressure will not be disguised by a heavy pattern or design.

STATIC

Carpets do not produce static but like other household fabrics and objects have the capacity to store it. Static is caused by the build up of static electricity upon personnel in a dry environment and is discharged when a person makes contact with an object which can conduct electricity (i.e. door handle or filing cabinets, etc).

The static charges will vary in intensity depending upon the individual, air humidity and the contact materials. Static is more usually associated with synthetic materials as they do not retain moisture very well but it can and does occur with wool in very dry room conditions.

Preventative measures include the introduction of moisture into the room or in situ carpet treatment.

FADING ON WOOL

Carpets made from wool can and do fade in use. The degree of fade can vary depending on the colour chosen and the local conditions to which the carpet is subjected.

Fading can be caused by exposure to ultra violet light which is found in daylight, but is accelerated when sunlight shines directly onto the carpet. This has the effect of lightening or “Bleaching” the colour just as exposure to sunlight will lighten human hair.

Wool is after all animal hair.

Protection should be given to carpets exposed to such conditions just as you would protect other furniture or fabrics.

A complaint on fading would be considered justified if it failed to meet the required shade standard when tested to the British Standard BS1006 (1990).

THE STOCKLISTS August 2009

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• sprouting • shading • static • fading • pile reversal • shedding • flattening • soiling

PILE REVERSAL (SEE SHADING)

Like shading, this occurs when the pile or nap of the carpet changes direction and thus reflects light at different angles showing the effects of shading which can become permanent. It is also described as ‘watermarking’. This can happen to every carpet construction be it Axminster, Wilton, Tufted, Hand Woven, Persian, Chinese, Indian or even Coir Matting. Like shading it can be more apparent on plain carpet because heavy patterns can disguise the effects. It can occur quite quickly after installation. A tremendous amount of research has been carried out over many years by many institutes to determine the cause of this phenomenon but none of it has proved conclusive. There is no commonly known manufacturing process which can cause or cure this phenomenon and therefore it is not a manufacturing fault. For further information please check with individual manufacturers recommendations.

INDENTATIONS

When a carpet is subjected to a heavy point load, such as under the legs of furniture, it is unreasonable to expect the carpet not to indent. Usually, the longer the load is in place, the longer will be the time for the pile to recover. In the case of very heavy loads in place for a considerable time, the recovery time can be very considerable.

It must be remembered that it is not only the pile of the carpet that becomes indented. the underlay will also indent and the backing of the carpet may also distort into the indentation in the underlay. Some underlay’s will recover well and some less well depending upon their composition, thickness, density etc.

The use of cups below furniture legs can spread the load and the net result is a larger area of less deeply indented carpet.

The ability of a carpet to recover from a heavy static load can be measured in the laboratory, using the test method described in BS 4939 and many manufacturers will have data on this aspect of carpet performance. In this test the carpet is loaded for 24 hours and the degree of recovery is measured after 1 hour and 24 hours. Since there are so many different underlay’s however, it is very rare for the recovery from a heavy static load to be evaluated on carpet and underlay.

Often normal maintenance (vacuum cleaning with a rotating brush machine) will speed up recovery but in the case of serious indentations the use of an iron and damp cloth or a steam iron together with a blunt darning needle to carefully tease up the pile can be beneficial. Care must be take not to over wet the carpet, of course.

THE STOCKLISTS August 2009

FLATTENING

Flattening will occur as a result of traffic which eventually flattens the pile particularly in the main areas of use. All pile fabrics will flatten to greater or lesser degree dependant on the amount of traffic to which it is subjected and the construction (tuft density/pile fibre/height/weight) of the product concerned.

SOILING

Soiling is usually the result of some local condition to which the carpet has been subjected to, or maintenance, or lack of maintenance programme. There is nothing we as manufacturers can do to prevent soiling in use. There are several types of soiling which are quite common:

Spillages

- Liquids such as soft drinks, cordials or any drink which contains sugar, particularly hot drinks, is likely to leave a stain. In such instances, professional help should be sought.

Shampoo - if incorrectly applied, can leave sticky soap residues in the fibres which can result in the soiling reappearing quite rapidly.

Dust - which is carried on draughts can soil

carpets in various ways, apart from the obvious soiled edges, at gaping skirting boards for instance, dark lines appearing on surface might suggest airborne dust vacuumdrawn through poorly fitted floorboards.

Sometimes the shape of floorboards can be seen quite clearly. Air borne dust sometimes shows itself as spots on the carpet, this is due to the air carried on a draught under the carpet escaping through minute holes both in the underlay and the carpet, leaving dust deposited on the pile much like a filter action.

In such installations, the use of a lining paper is essential as a preventative measure.

T HE R EGENCY

Collection

It is the responsibility of the retailer to advise the consumer when the carpet is measured of any poorly fitting doors, skirtings, or floorboards and the consumers responsibility to ensure any remedial work to seal draughts, is carried out before the carpet is fitted, if a resulting complaint is to be avoided.

INSTALLATIONS

Telephone National Institute of Carpet Fitters (NICF) for further information – 0115 958 3077.

This information is given by responsible manufacturers to help you help your customer to make an informed choice.

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The Stocklists Pattern book changes The month’s changes are brought together on one page so that pattern books can be quickly up-dated.

Manufacturer

4 New ranges/designs

6 Withdrawn ranges/designs

AFS

46 SEE PAGE 15 FOR NEW LISTING

BROCKWAY CARPETS OF KIDDERMINSTER CAVALIER EDEL TELENZO FELLS FURLONG LITTNER HAMPTON LTD LOUIS DE POORTERE MOHAWK RACKHAMS SOLENT

4 ARTE DEL CERAMIC, ATHENA in BERRY GROUP 4 TECHNO in BALTA 4 CHISELHURST in LANO

STS SUPERTEX

Wholesaler index Wholesaler

Page

Telephone

Price list date

15

0208 805 8620

April 2009

19

0208 443 3322

—

—

01977 662211

—

21

0208 520 8474

—

s RACKHAMS

25

02085 319225

July-Sept 2009

s SOLENT

26

01243 774623

July/August 2009

27

0845 341000

July 2009

—

01772 457070

—

s AFS s COLUMBIA s FELLS

CARPETS

s LITTNER

s STS

FLOORING

HAMPTON

WHOLESALE CARPET CO. LTD

FLOORING DISTRIBUTORS

s SUPERTEX

FURNISHING

Regional Wholesale Distributors Directory See pages 10 & 11 for the Directory and page 52 to apply for a listing 8

THE STOCKLISTS August 2009

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Flooring factsheet Carpet types TUFTED

With advances in manufacturing technology, 95% of all carpet produced today is tufted. It takes about an hour to make a roll of carpet that might take eight hours to weave.To make tufted carpet, hundreds of yarn-threaded needles are pushed through the primary backing fabric to form loops or tufts, which may be left as is or cut. A heavy adhesive coating is applied to hold the tufts in place and a secondary backing is usually glued on for strength and stability. A wide variety of styles and textures can then be created using various techniques.

LOOP PILE Berber • Berber carpets look like and are named after a handmade, bulky wool carpet made by the Berber tribes of North Africa and Asia.

The loops are made from thick or bulky yarns of wool, nylon, polypropylene or a blend of these fibres to give a cushioned effect underfoot.These carpets are available in an assortment of colours and may be flecked and can be either level loop or multilevel loop.

Level Loop • When all the loops are of the same height, a highly flexible and durable carpet is created which has a natural, casual appearance even when (commonly) it is made from synthetic fibres.

The tight loop texture tends to hide marks so it’s a good blend between luxury and practicality.

Multi-level loop • The loops vary to two or sometimes three loop heights to create informal, random textures which are very forgiving for marks and stains and therefore very suitable for high traffic areas and busy family rooms.

CUT PILE Freize • Frieze (pronounced free-say) carpets are similar to saxony, but the yarns are more tightly twisted and should always be heat set.

They have a dense, low pile surface which creates a coarse, pebbly texture. Frieze carpets are very durable and hide footprints, dust and dirt, which makes them suitable for heavy traffic areas.

Saxony • Saxony textures are made of twisted yarns, which should be heat set.The tips remain very distinct, rather than blending together to form a very elegant finish. Saxony textures show footprints and vacuum marks so are suitable for more occasional rooms in the home.

More textured variations improve the practicality of saxonies.

WOVEN

Woven carpet may be in a tiny minority of today’s production but still produces some of the finest carpets which are used for prestigious installations.

Axminster • The pile of the carpet is inserted into the backing as it is woven and cut to length, creating U-shaped tufts to give a velvety surface.The process locks in the fibre to create a carpet of high durability and performance retention as well as a luxury feel.

The process allows for intricate designs and colours to be used – although modern trends mean that the traditional patterned axminster has given way to current fashion trends for plain carpets.

Wilton • Wilton woven carpets are produced in a similar way to axminsters – the principal difference being that a continuous fibre is woven all the way through.The carpet can be sheared to create a range of cut and loop textured effects.The result is a high quality carpet of unrivalled durability.

Flat weave • Manufactured in the same way as wilton, flat weave is a loop pile which allows the yarn to be woven across a wider area to created a flatter, more textured effect.

ends blend together which then further enhances the overall finish.

These carpets tend to ‘shade’ with heavy use. Footprints show easily and the colour looks different from place to place because fibres lying in different directions reflect the light differently. A luxury for occasional rooms.

CUT AND LOOP When some of the pile is cut and other left as loop, a variety of surface textures and patterns can be created (in a variety of colours).The multi-level surface is excellent for hiding footprints and stains so cut and loop is good for high traffic areas and general purpose rooms in the home.

Shag pile • Shag pile has varied in popularity.The pile is up to 50mm long and the texture is casual and loose but the surface flattens easily and lacks durability.

Twist • The popular twist carpet is the cut-pile standard.The yarn is tightly twisted and often heatset to retain this feature and the result is BONDED Tip Sheared Level Loop Tip Sheared Level Loop Sheared Level Loop a versatile, textured finish that is idealTipfor plain colours.

Bonded carpets (sometimes called ‘fibre-bonded’ or ‘fusion bonded’) are created by firing fibres into an adhesive material – the fibres are Velvet • Velvet textures (sometimes called ‘velour’ or ‘plush’) all have not stitched into the backing in any way. The technique is principally a level surface pile of approx 5mm to 10mm height, which is then used for commercial carpet tiles. sheared to give a smooth finish. With very little twist in the yarn, the Random Sheared Random Sheared

Random Sheared Multi-Level Multi-Level Loop Loop

Multi-Level Loop

Tip Sheared

Velvet/Plush Velvet/Plush Level Loop

Velvet/Plush Frieze Frieze

Frieze

Random Sheared

Twist TwistLoop Multi-Level

Twist BerberBerber

Berber

SaxonySaxony Frieze

Saxony Shag Shag

Shag

Velvet/Plush THE STOCKLISTS August 2009

Twist

Berber

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The Stocklists Wholesale Distribution Directory

National Fells Carpets Goole 01977 662211

fellscarpets@aol.com www.fellscarpets.co.uk

North East

Carpet & Flooring Gateshead 0844 824 3121 enquiries@cfgateshead.co.uk www.cfscarpets.co.uk

Headlam Floorcovering Dist Gateshead 0191 487 7787 newcastle.sales@headlam.com www.headlamnewcastle.co.uk

Vanguard Carpets Redditch 0845 601 1189 customer.services@vanguardcarpets.co.uk www.vanguardcarpets.co.uk Woodfloor Sales Redditch 01527 511888 sales@woodfloorsales.com www.woodfloorsales.com

North West

Dyne Carpet Tile Company Ltd Manchester 0161 877 8877 info@dynecarpettile.com www.dynecarpettile.com John Evans Ltd Manchester 0161 368 2563 Fax: 0161 368 3039 Mobile: 07850 935301 Kellars Ltd Stockport 0161 443 0970 sales@kellars.co.uk

Millbrook Carpets Darwen 01254 703999 millbrookcarpets@live.co.uk

Supertex Furnishings Lancashire 01772 457070

sales@supertexfurnishing.co.uk www.supertexfurnishing.co.uk See page 28 for details

10

Vanguard Carpets Redditch 0845 601 1189 customer.services@vanguardcarpets.co.uk www.vanguardcarpets.co.uk Walkwell Flooring Supplies Manchester 0161 786 6800 salesenq@walkwell-flooring.co.uk www.cfscarpets.co.uk Woodfloor Sales Redditch 01527 511888 sales@woodfloorsales.com www.woodfloorsales.com

Yorkshire FM Birch Ltd Sheffield 0114 243 1230 info@fmbirch.co.uk www.fmbirch.co.uk FM Birch Ltd Leeds 0113 270 5818 info@fmbirch.co.uk www.fmbirch.co.uk

Marketex Ltd Huddersfield 01484 865555 anyone@marketex.sagehost.co.uk Wilkies Pudsey 0113 290 5566 wilkies@mcd.co.uk www.wilkies-sales.co.uk

Midlands

Carpet & Flooring Birmingham 0121 421 8131 salesorders@cfbirmingham.co.uk www.cfscarpets.co.uk

J J Wholesale & Distribution Ltd Birmingham 0121 765 4994 jjwholesale@gmx.com

STS Flooring Distributors Watford 08454 342000 sales@stsflooring.co.uk www.stsflooring.com see page 27 for details

Supertex Furnishings Leyland Tel: 01772 457070

sales@supertexfurnishing.co.uk www.supertexfurnishing.co.uk See page 28 for details

Vanguard Carpets Redditch 0845 601 1189 customer.services@vanguardcarpets.co.uk www.vanguardcarpets.co.uk

Campbell Marson & Co Ltd London 0871 222 7292 pippa@campbellmarson.co.uk www.campbellmarson.co.uk

East

Civil & Industrial Products Ltd Stevenage 01438 235300 sales@cipltd.co.uk www.cipltd.co.uk

Woodfloor Sales Redditch 01527 511888 sales@woodfloorsales.com www.woodfloorsales.com

Beds Flooring Bedford 01234 341234 sales@bedsflooring.co.uk www.bedsflooring.co.uk

STS Flooring Distributors Ltd Cambridge Tel: 0845 342000 sales@stsflooring.co.uk www.stsflooring.com See page 27 for details

Vanguard Carpets Redditch 0845 601 1189 customer.services@vanguardcarpets.co.uk www.vanguardcarpets.co.uk Woodfloor Sales Redditch 01527 511888 sales@woodfloorsales.com www.woodfloorsales.com

South East AFS Middlesex 020 8805 8620

info@afsenfield.co.uk See page 15 for details

Allied Furnishing Supplies Ltd Enfield 020 8805 8620 info@afsenfield.co.uk Bedec Products Dunmow 01279 876657 info@bedec.co.uk www.bedec.co.uk

Beds Flooring Bedford 01234 341234 sales@bedsflooring.co.uk

Bryan & Clark London 020 8969 9933 sales@bryanandclark.co.uk www.bryanandclark.co.uk

Carpet & Flooring Camberley 01276 672100 enquire@cflondon.co.uk www.cfscarpets.co.uk

Cliffords Strood 01634 299000 clifford@mcd.co.uk

Columbia Flooring Middlesex 020 8443 3322

sales@columbiaflooring.co.uk www.columbiaflooring.co.uk See page 18 for details

Contemporary Trade Flooring Ltd Aylesford 01622 717666 mark.ctf@btinternet.com Croft Supply Company Ltd Maldon 01621 858780

East West Timber (London) Ltd Northwood 01923 835520 Faithfull Floorcovering Suffolk 01473 822341 sales@faithfulls.co.uk www.faithfulls.co.uk Florco (Thatcham) Thatcham 01635 864455 enquiries@florco-sales.co.uk www.florco-sales.co.uk

Garrod Bros Ltd Enfield 020 8805 6767 garrodbroslondon@btconnect.com Jabman Furnishings Ltd Wembley 020 8903 0099 brianjabmanrugs@btconnect.com KAS Wood Floors Sidcup 020 8309 6111

Kent Flooring Supplies Ltd Chatham 01634 668668 sales@kentflooring.co.uk www.kentflooring.co.uk THE STOCKLISTS March 2009

SL Front August 09

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Lambeth Dixon Sudbury 01787 379311

Laser Flooring Supplies Milton Keynes 01908 218000 sales@laserflooring.co.uk

Littner Hampton London 020 8520 8474 littnerhampton@aol.com www.littnerhamptoncarpets.co.uk see page 22 for details PFC Flooring Supplies Ltd Romford 01708 378801 sales@pfcflooring.co.uk

Potts & Ward, Woodcocks Ltd Brighton 01273 557211 pwwflooring@fastnet.co.uk www.pwwflooring.co.uk

Rackhams London 020 8531 9225

sales@rackhamsltd.co.uk www.rackhamsltd.co.uk See page 25 for details

Solent Wholesale Carpet West Sussex 01243 774623 sales@solentwholesale.co.uk www.solentwholesale.co.uk See page 26 for details Stronghold Harrow 020 8427 1727

STS Flooring Distributors Orpington/Croydon 0845 434 1000 sales@stsflooring.co.uk www.stsflooring.com see page 27 for details

Swift Flooring Supplies Ltd Reading 0118 957 4273 swiftflooring@yahoo.co.uk

Vanguard Carpets Redditch 0845 601 1189 customer.services@vanguardcarpets.co.uk www.vanguardcarpets.co.uk Woodfloor Sales Redditch 01527 511888 sales@woodfloorsales.com www.woodfloorsales.com

THE STOCKLISTS March 2009

Page 11

South West

Wales

Christal Supplies Ltd Plymouth 01752 481695 chrisalflorsupplies@tiscali.co.uk

Vanguard Carpets Redditch 0845 601 1189 customer.services@vanguardcarpets.co.uk www.vanguardcarpets.co.uk

Carpet & Flooring Bristol 0117 966 798l orderenquiry@cfbristol.co.uk www.cfscarpets.co.uk

Fitwell Flooring Ltd Redruth 01209 214344 sales@fitwell.co.uk www.fitwell.co.uk

Nutland Carpet Accessories Ltd Chandlers Ford 023 8026 7322 enquiries@nutlandcarpets.co.uk www.nutlandcarpets.co.uk

Solent Wholesale Carpet West Sussex 01243 774623 sales@solentwholesale.co.uk www.solentwholesale.co.uk See page 26 for details

STS Flooring Distributors Thame (Oxford)

Carpet & Flooring Bristol 0117 966 798l orderenquiry@cfbristol.co.uk www.cfscarpets.co.uk

Woodfloor Sales Redditch 01527 511888 sales@woodfloorsales.com www.woodfloorsales.com

Ireland

DF Ross & Sons Ltd Belfast 028 9068 1111 info@dfross.co.uk Floorplan (N.I.) Ltd Co Armagh 028 3834 2126 jjrmurtagh@hotmail.com

John McMurty & Company Ltd Carrick Fergus 028 9337 0800 Spectrum Building Products Co Down 0870 163 0068 sales@spectrum.co.uk www.spectrum.co.uk

Are you a Wholesaler?

If you’re not listed here and would like to be, please call Diane Martin on 01482 659396 - see page 52.

01844 213555 sales@stsflooring.co.uk www.stsflooring.com see page 27 for details

Vanguard Carpets Redditch 0845 601 1189 customer.services@vanguardcarpets.co.uk www.vanguardcarpets.co.uk Wessex Flooring Amesbury 01980 625888

Woodfloor Sales Redditch 01527 511888 sales@woodfloorsales.com www.woodfloorsales.com

Scotland

Flanagan Flooring Distributors Glasgow 0141 773 1122 info@flanagan-flooring.com www.flanagan-flooring.com Fyfe & McGrouther Glasgow 0141 552 4966 glasgow.029@decco.co.uk

11

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Page 12

The Stocklists Carpet Company Directory Abingdon Flooring

01274 655694

Adam Carpets Ltd Be Tu Tw W Ww

01562 829966

Associated Weavers Rw Tu

01422 431100

Avena Carpets Ltd Tu Ww

01422 330261

Axwoven Carpets Ltd Be

0121 550 5788

Axminster Carpets Ltd Ax Be Tw

+32 56783250

Balta Industries NV Tu Tw W Ww

+32 56 62 2211

Betap Tufting BV Tu Tw W

+31 383 861 060

BIC Carpets Be Tw W

+32 56 23 54 10

Bizspoke Custom Carpets Be Tw W

01924 488882

Blenheim Carpets Ax Be Tw W Ww

020 7823 3040

BMK

0113 380 5333

Bond Worth Ltd Ax

01562 745000

Brintons Ax Ww

01562 635665

Brockway Carpets Ltd

Edel Telenzo’s Rembrandt

12

Bronte Carpets Ltd Be Tu Tw W office@brontecarpets.co.uk www.brontecarpets.co.uk Burmatex Tu

Cadogan Carpet Co W

01282 862 736

01924 262525 01562 733610

01297 32244

Bajong Carpets NV Tu Tw W

Tw W sales@brockway.co.uk

Couristan Carpets Ax Tu W Ww

01562 828200 www.brockway.co.uk

Carpets of Kidderminster Ax Tu sales@carpetsofkidderminster.com www.carpetsofkidderminster.com Cavalier Carpets Ltd Ax Be Tu Tw W Ww Christy Carpets Tu

Clarendon Carpets Tw Classis Carpets Tu W Ww

Condor Carpets BV Tu

01299 827477

01254 268000 019078 308777 01675 433046 0870 020 1725 +31 38 4778911

Contemporary Life & Textiles

Be Tw www.contemporarylife.co.uk

Cormar Carpets Ltd Tu Tw W info@cormarcarpets.co.uk www.cormarcarpets.co.uk

Mohawk’s Cherbourg Check

Craigie Carpets Be

Creative Carpets Ltd Be Tu Tw W Creatuft Carpets Tu W

Custom Carpet Company Ax Be Tu Tw W Ww Dan-Floor UK W

Domo International Be Pr Tu Tw W

Drury Lane Carpets Ltd Be Tu Tw W Dutton Carpets Be

E & WE Carpets W

800 223 6186 01294 558400 0116 284 1455 +32 56 35 4444 01737 830301 01454 858014 +32 92 41 4511 01484 550380 01254 672672 01562 825952

Edel Telenzo Carpets Ltd Tu Tw W sales@edeltelenzocarpets.co.uk www.edeltelenzocarpets.co.uk Enterprise Weaving Co Be Ww

01422 374 417

01562 745030

01254 296829

Fells Carpets 01204 881 234

Ww cummings@btinternet.com www.fellscarpets.co.uk

Fetcham Furnishings Ltd Tw

01977 662211

020 8944 6220

Brockway’s Vogue

THE STOCKLISTS August 2009

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If you would like to be included in this section or upgrade your listing, please contact Diane Martin on +44 (0)1482 659396 or email diane@mayvillepublishing.co.uk

Every time you see a web or email address in The Stocklists, you can click straight to it from our online edition at www.thestocklists.com

KEY TO CODES: Be: Bespoke • Pr: Printed • Tu:Tufted • Tw:Twist • W: Wool • Ww: Woven Wilton Fletco Taepper A/S Tu W

Furlong Flooring

Tw W enquiries@furlongcentral.co.uk www.furlongflooring.co.uk Gaskell Tu Tw W

+45 96 60 3000

Godfrey Hirst (GB) Ltd Tw

Halbmond Teppichwerke Be Pr Tu Heckmondwike FB

01772 696 787

01827 831525

01827 831430 01562 755 112 +49 037 421 420

01924 410544

John Lanham Watts Carpets Ax Tw Ww 01937 588511 John Evans Ltd Ax Tu Tw W

Joseph Hamilton & Seaton W Kingsmead Carpets Tu Tw W

Lano NV

Ax Pr Tu Tw W Ww marketing@lano.be www.lano.com

Le Tissage d'Arcade Ax Ww

0800 78 33 712

Leigh Spinners Ltd Tw

01942 673232

Louis de Poortere W

Gaskell Mackay Carpets Ltd Ax Tu Tw W 01642 242 423 Georgian Carpets Tu Tw W

Lecaflor Ltd Ax Be Pr Tu Tw W Ww

0161 368 2563 01827 831400 01827 831 424

+32 56 393 386

Lusotufo Tu

01388 664101

Manx Carpets Tw W

01827 831 434

Mayfield Carpets W

01706 639 866

MID NL Be

+31 38 851 8700

Mohawk Europe

marinagooch@mohawkeurope.com www.mohawkinternational.com Mr Tomkinson Tw Ww

01827 831 450

Ossfloor UK

01675 433031

Penthouse Carpets Tu Tw W

01706 341231

Phoenox Textiles Pr Tu

01484 863227

Roe Lee Carpets Be

01254 676766

Roger Vanden Berghe.NV Tu Ww

+32 56 65 4300

+32 05685 4747

Ryalux Carpets Ltd Be Tu Tw W

Sans Frontieres Ltd Be Pr Tu Tw W Ww

01480 479830 01480 471304

+32 56 73 57 11 0845 652 881

Shaw Home Foundations Tu

0844 5611977 01675 433 501

Bronte’s stand

Tapibel NV Pr Tu Tw Tasibel NV Tw

01623 481 221

The Alternative Flooring Co The Grosvenor Wilton Co W Ww The Sultana Carpet Co Ax The Wilton Carpet Co Ax W Ww

Thomas Witter UK Ltd Tu Tw

+32 52 499600 01264 335111

01562 701456 01299 822300 0845 296 8850 0870 1128318

Timzo Tufting Industry BV Tu +31 38 385 4477 Tisca Tiara Tu Ww

Ulster Carpets Ax Be Tu Tw W Ww

United Carpets & Beds Tw W Ww Victoria Carpets Tu Tw W Ww Vorwerk

Westex Carpets Tu

Whitestone Weavers Ltd Ax Be Tu Tw W Ww Wilkies Carpets Tw

William Pownall Tw W

Woodward Grosvenor Ax Tu Tw W Ww Wool Classics Ax Be Pr Tu Tw W Ww

+41 71 791 0111 02838 334433 01709 732 666 01562 749300

08700 104484 01274 861334

01429 892555 0113 307 9955 0845 652881 0800 526696 0207 349 0090

Carpets of Kidderminster’s Beaufort Court

Cormar’s Berwick

THE STOCKLISTS August 2009

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Flooring factsheet Underlay In a tight market for margins, underlay for carpet and laminate flooring offers retailers one of the best opportunities to add value to every sale - with good profitability, trade-up potential once benefits are understood and high satisfaction levels with customers.

www.interfloor.com

But 50% of carpet is still sold without new underlay!

Retailers should create an assumption that new underlay is always required, the only decision is which type. It’s also a good target-setter for sales staff.

www.interfloor.com

Setting up in-store demonstrations so customers can walk on samples with different grades of underlay and feel the difference has shown excellent results - some manufacturers offer point-of-sale units.

Benefits

Good underlay will...

• Improve underfoot comfort • Increase appearance retention, reducing flattening • Absorb the pressure of foot traffic and reduce wear • Improve thermal insulation and warmth • Increase sound insulation • Smooth out sub-floor imperfections • Last the lifetime of the carpet Poor or old underlay will...

• Feel hard and unwelcoming • Reduce carpet life • Cause wrinkling and premature wear spots • Cause carpet fibres to break down more quickly • Not meet British Standards

How thick?

A maximum of 12mm is recommended (working with gripper will be difficult thereafter) but rooms with heavy traffic will need a thinner, denser pad.The combination of thickness and density is all important as a thick underlay with low density may not perform well.

Typically, the thicker the underlay, the better quality it will need to be - 11mm is often used for luxury installations with 9mm and 7mm the common domestic thickness.

Sponge rubber

Combination

14

Crumb

PU foam

Types

www.floorwise.co.uk

Sponge rubber The market’s most popular underlay is available in flat or waffle patterns in a wide range of weights for different applications. It performs well for comfort and has a durable spring retention.

PU (polyurethane) foam PU foam is a relative newcomer to the market, typically made from recycled foam offcuts.The foam provides excellent comfort and performance levels with lots of thickness options - and its light weight helps handling.

The product can be re-cycled again after use.

Crumb rubber Flat and dense, crumb rubber is good for heavy footfall - offering maximum protection but a little less comfort (and very good over stair nosings).

Laminate underlay There’s still an opportunity to sell underlay with laminate flooring, improving the acoustic performance of the floor and helping the boards float above any imperfections in the sub-surface.

Combination A rubber crumb base with a felt top layer offers a good combination of protection, durability and comfort. It also allows carpet with seaming to bed into the top felt.

Underfloor heating underlay Always ask if there is underfloor heating. Most manufacturers offer specialised products. Underlay and carpet with a combined tog rating up to 2.5 can be used - which means the underlay would normally have a tog rating of 1.0.

Felt This traditional (but environmentally friendly) underlay is made from recycled fibres - wool, jute and synthetic - to create a firm, dense pad with excellent thermal insulation.

Still a very popular choice among contractors when stretch fitting woven carpets Pre-tackified underlay A self-adhesive single stick underlay in both needlefelt and PU. A removable system for heavy use when comfort is desired

www.carpenter.limited.uk

www.underlay.com

www.texfelt.co.uk

Specialists in pre-tacked underlays, soft fibre boards & Roberts Tools. www.estillon.co.uk

www.numa-online.co.uk

THE STOCKLISTS August 2009

.uk

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THE STOCKLISTS August 2009

15

UNDERLAYS

CARPETS NATURAL/LOOPS HIGH FLYER MARRAKESH NOMAD ZAHARA LYMINGTON

Tex Loop Natural 50/50 Nat Loop 100% Wool 3 Ply Yarn 100% Wool 3 Ply Yarn

SAXONY NOBLE Saxony ROYAL TOUCH STAINFREE SUPREME SENSATIONAL

40oz Saxony 45oz Saxony 55oz Saxony 58oz Saxony

80/20 WOOL TWIST ENTERPRISE TWIST ASPEN TWIST WESSEX TWIST

80/20 30oz 80/20 38oz 80/20 40oz

PP TWIST VIVA SALT N PEPPER STAINSAFE IMPERIAL EXTRA TWIST SPICY TWIST ELITE TWIST STAINFREE ULTRA

PP Twist PP Twist PP Twist Cut Pile Felt & Action PP Cut Pile Twist 100% PP Twist

LOOP PILE AND CORD PINCH felt + foam RAMBO RAMBO GALA CORD FB GALA CORD HB

Needle Punch Cord Loop Pile Cord AB Loop Pile Cord Felt Loop Pile Cord Loop Pile Cord

BATHROOM BOUDOIR BATHROOM NAT PASTURES

Bathroom Bathroom

CORMAR STOCKED STONE HAVEN MALABAR HEAVENLY NEW OAKLANDS NEW OAKLANDS NEW OAKLANDS PRIMO Saxony NEW HAMPSHIRE NEW HAMPSHIRE BERWICK HOME COUNTIES BUCHANAN BERWICK HOME COUNTIES HIGHLANDER PRIMO TWEED PRIMO PLUS PRIMO ULTRA

20% Wool Natural 100% Natural 100% Polyester Twist 32oz Twist 42oz Twist 50oz Twist Excellon Saxony 80/20 32oz 80/20 42oz 80/10/10 40oz Twist 42 oz Twist 80/10/10 40oz Twist 80/10/10 50oz Twist 50 oz Twist 50 oz Twist Excellon Twist Excellon Twist Excellon Twist

CORMAR CARPETS PENNINE WARWICK TOWN AND COUNTRY SALISBURY

3/5 DAYS DELIVERY 80/20 40oz 80/20 50oz 80/20 60oz 80/20 60oz

Roll Size

Full Roll EQ* Description

BRANDED TOP END RUBBER SPONGE RANGE ELITE 11 m2 129lb Textured Rubber Underlay Waffle Rubber Underlay MAJESTIC 11 m2 135lb COLOURS RED 11 m2 135lb Waffle Rubber Underlay Textured Rubber Underlay DYNAMICS 11 m2 118lb Textured Rubber Underlay NEW SUPREME 11 m2 115lb WILLOW GREEN 15 m2 90lb Waffle Rubber Underlay Waffle Rubber Underlay CRUSADER SUPREME 15 m2 100lb DUO 15 m2 60lb Waffle Rubber Underlay UNBRANDED TREADAIR SPONGE RUBBER AFS GOLD 15 m2 95 lb Rubber Underlay Rubber Underlay AFS SUPER 15 m2 80lb AFS STANDARD 15 m2 60lb Rubber Underlay PE UNDERLAYS GRAPHITE

14.4 m2

Light Weight PE

WOOD FLOOR UNDERLAYS BOARDWALK 15 m2 TIMBERMATE EXCEL 15 m2 SONIC GOLD 15 m2 COMFORT SILVER 15 m2 ACOUSTICA WHITE FOAM 15 m2

3.75mm 3.75mm 3mm 3mm 2mm

23dB Moisture Barrier 23dB Moisture Barrier 20dB PE Foam/Foil Overlap 18dB PE Foam + Foil PE Foam

PU UNDERLAYS COMFY LUXURY

15 m2 15 m2

8 mm 10mm

British Made PU British Made PU

TREDAIRE PU UNDERLAYS BRIO 15 m2 ZEST 15 m2 SOFWALK 15 m2 DREAMWALK 15 m2

8mm 10mm 9 mm 11 mm

Tredaire PU Tredaire PU Tredaire PU Tredaire PU

CARPENTERS PU UNDERLAYS DEEPSTEP 15 m2 11mm RICHSTEP 15 m2 9mm SUPER GREEN STEP 15 m2 10mm GREENSTEP 15 m2 8mm

PU Underlay PU Underlay PU Underlay PU Underlay

CARPENTERS CONTRACT UNDERLAYS FIRMSTEP 15 m2 7mm Contract PU POWERSTEP 15 m2 9mm Contract PU MARINESTEP 15 m2 7mm Contract PU IMO Rated DURALAY CONTRACT UNDERLAYS TREADMORE 11 m2 8mm SYSTEM 10 11 m2 10mm SUPER DURALAY MK 111 15 m2 6.75mm DURAFIT 650 15 m2 6.5mm DURAFIT 500 15 m2 5mm DEFENDER 15 m2 100lb HEATFLOW CARPET 15 m2 6mm * denotes full roll weight/thickness

Crumb dBL Stick Crumb Crumb dBL Stick Crumb dBL Stick Crumb Flat Sponge .75 TOG Sponge

AFS Unit 4 Baird Road, Enfield, Middlesex EN1 1SJ Tel: 020 8805 8620 Fax: 020 8805 6840 Email: info@afsenfield.co.uk

PLUS A VAST RANGE OF ACCESSORIES AND TOOLS FOR CARPETS AND LAMINATES Contact our sales office or your area representative for prices on any of the above ranges.

We also offer a fast service on non stock items. Phone our showroom manager for prices and samples. Our latest price list is dated April 2009.

REP DETAILS: Ashley Best Nick Hart Karl Goult

Tel: 07976 916752 Tel: 07771 967609 Tel: 07957 685428

Surrey , Hampshire, South London Essex, East London North London, West London, North West London, Middlesex, Herts., Beds., and Bucks.

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16

THE STOCKLISTS August 2009

Kidderminster Trading Estate Spennells Valley Road Kidderminster Worcs DY10 1XS

Telephones:

Sales (01562) 828200 Admin (01562) 824737 Fax: (01562) 752010

New trade price list effective 1st December 2008

ASPEN 35/50 HEAVY/ EXTRA HEAVY DOMESTIC/GENERAL CONTRACT 35oz PILE WEIGHT (ASPEN 35) + 50 oz PILE WEIGHT (ASPEN 50)

80% WOOL/20% POLYPROPYLENE 4 & 5 METRE WIDTHS

AMORE EXTRA HEAVY DOMESTIC/CONTRACT 45oz PILE WEIGHT

80% WOOL/10% NYLON/10% POLYESTER 4 & 5 METRE WIDTHS

BERBER TWIST CLASSIC EXTRA HEAVY DOMESTIC/GENERAL CONTRACT

80% WOOL/10% NYLON/10% POLYESTER 4 & 5 METRE WIDTHS

CRAFTSMAN ELITE EXTRA HEAVY DOMESTIC/CONTRACT 50oz PILE WEIGHT

80% WOOL/20% NYLON 4 & 5 METRE WIDTHS

MASTER CRAFTSMAN FORTE EXTRA HEAVY DOMESTIC/CONTRACT 40oz PILE WEIGHT

80% WOOL/20% NYLON 4 & 5 METRE WIDTHS

CRESTA SUPREME EXTRA HEAVY DOMESTIC/CONTRACT 50oz PILE WEIGHT

80% WOOL/10% NYLON/10% POLYESTER 4 & 5 METRE WIDTH

CRESTA EXTRA HEAVY DOMESTIC/CONTRACT 40oz PILE WEIGHT

Cresta

80% WOOL/10% NYLON/10% POLYESTER 4 & 5 METRE WIDTH

E&WE CARPETS BY BROCKWAY

A choice of 28 stunning shades in contemporary and classic hues designed to complement almost any décor.

Ranges include: Lakeland Herdwick Flatweave Collection Modena Verona

FAIRFIELD TWIST EXTRA HEAVY DOMESTIC/GENERAL CONTRACT 40oz PILE WEIGHT

80% WOOL/10% NYLON/10% POLYESTER 4 & 5 METRE WIDTH

CAVENDISH

FLORIAN EXTRA HEAVY DOMESTIC/GENERAL CONTRACT 60oz PILE WEIGHT

80% WOOL/10% NYLON/10% POLYESTER 4 & 5 METRE WIDTH

HEAVY DOMESTIC/GENERAL CONTRACT Choice of 18 Stylish Shades

ORION TWIST/MAJOR 60oz/ALPHA 32oz

SHETLAND

EXTRA HEAVY DOMESTIC/GENERAL CONTRACT 42oz PILE WEIGHT (ORION TWIST) + 60 oz (ORION MAJOR) + 32 oz PILE WEIGHT (ORION ALPHA)

EXTRA HEAVY DOMESTIC/GENERAL CONTRACT Made with a natural mix of undyed Shetland & Norwegian Wool

80% WOOL/10% ACRYLIC/7% POLYESTER/ 3% POLYPROPYLENE 4 & 5 METRE WIDTH

100% TWO PLY PURE NEW WOOL 4 METRE WIDTHS

VOGUE

TWINFOLD FINE TWIST EXTRA HEAVY DOMESTIC/CONTRACT 50oz PILE WEIGHT

100% PURE NEW WOOL 4 & 5 METRE WIDTHS

80% WOOL/10% NYLON/10% POLYESTER 4 & 5 METRE WIDTH

EXTRA HEAVY DOMESTIC/GENERAL CONTRACT 80% PURE NEW WOOL, 20% NYLON TWO FOLD YARN PLAIN 4 & 5 METRE WIDTHS, STRIPED 4 & 0.66 METRE WHIPPED RUNNER

REPRESENTATIVES: Mr. T. Bradley Tel: 07968 835201 S. Humberside, Lincs., Notts, Derbyshire, Leicestershire, Cambridgeshire, North Hertfordshire.

Mr. S. Perks Tel: 07968 835205 W. Midlands, Northants., Beds, Warwickshire, Worcs, Herefordshire, Shropshire Mr. S. Stead Tel: 07968 835204. North Humberside, Yorkshire, The North East

Mr. R.I. Hart Tel: 07968 835202.

Norfolk, Suffolk, Essex, Kent, S.E London Mr. M. Humphreys Tel: 07968 835203 Hampshire, Dorset, Berkshire, Isle of Wight, Channel Isles, parts of Surrey Mr. R. Venn Tel: 07968 835206.

South Wales, Bristol, South West, Gloucestershire, Wiltshire, Devon, Cornwall

Mr L. Little Tel: 07918 081782 Mr. A. Finch Tel: 07970 693752. Sussex, parts of Surrey, South Lancashire, Cheshire, North Wales, Cumbria, North Staffs Central & South West London

Mr D. Milstead Tel: 07841 565349 Oxfordshire, Buckinghamshire, South Beds, South Herts, North London

AGENTS: Mr. T. Tindal, Helensburgh. Tel: 01436 671421, mobile: 07836 705620, fax: 01436 671939 Scotland Mr. D. Moran Tel: 07710 882421 N. Ireland & Eire

SL Front August 09

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THE STOCKLISTS August 2009

17

The Leading Country Wide Carpet & Flooring Suppliers We can supply you with virtually any make of carpet and flooring at GUARANTEED maker’s list price.......

Delivered direct to business premises FREE OF CHARGE. For a Speedy and Efficient Service

CALL US NOW!!!

020 8443 3322 Columbia Flooring plc

Trade Show Rooms Available *Specialist advice and terms available on contract enquiries*

TRAFALGAR TRADING ESTATE JEFFREYS ROAD ENFIELD MIDDLESEX EN3 7TY

Tel: 0208 443 3322 Fax: 0208 805 2346

SL Front August 09

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18

THE STOCKLISTS August 2009

Registered office: Wilden Lane, Stourport-on-Severn, Worcs. DY13 9LW Tel: 01299 827 477 Fax: 01299 827 052 sales@carpetsofkidderminster.com

Visit our website on: www.carpetsofkidderminster.com

CLASSIC AXMINSTER COLLECTION

SARAKHAN BERBER COLLECTION 80% WOOL, 20% NYLON Grade 5, Very Heavy Wear,

The Axminsters

supplied in 3.66m and 91cm

Distinctive Design Classic Saxony Luxury Saxony

SM - Sarakhan Maroc SM - Sarakhan Saxony SM - Sarakhan Royale

All three styles made in the same 13 colourways

The Tufteds SS - Sarakhan Shingle

80% WOOL, 10% NYLON, 10% POLYESTER Grade 5, Very Heavy Wear

supplied in 3.66m and 91cm Design No. 41/2822 44/2822 66/2822

Buckingham Colour KIRMAN ISPHAHAN BOUQUET ROCOCCO

Design No. F00001 F00002 F00007 F00008

Repeat 36” 36” 36”

Match H/D H/D H/D

supplied in 3.66m and 91cm Repeat 34” 34” 34” 34”

Match H/D H/D H/D S/M

supplied in 4m and 5m

Heavy 50oz-sq.yd 2ply twist Available in 19 colourways

100% WOOL Grade 5, Very Heavy Wear, Loop pile

Sarakhan Rustique

supplied in 4m and 5m

Heavy 52oz-sq.yd 4ply loop pile 6 colourways all made in 3 styles RD - Rustique Diamente RL - Rustique Linear RB - Rustique Boucle

80% WOOL, 20% NYLON Grade 5, Very Heavy Wear

Natural Elegance Extra Heavy Luxury twist 65oz-psyd In 14 colourways, 7 Heather Berber & 7 Classic Plain Shades

Tweedsdale

KASHMAR Colour BEIGE BERBER BROWN BERBER GOLD BERBER

supplied in 4m and 5m

NEW

80% WOOL, 20% SYNTHETIC with Meltbond Heavy Domestic

A 40oz-sq.yd FIne Twist at an attractively modest nett price in 12 subtle natural heather shades

supplied in 4m and 5m

NEW

FLORENCE

Colour RED PERSIAN DAMSON SAMARKAND BLUE SAMARKAND KIRMEN PANEL GREEN QUADRILLE

supplied in 3.66m and 91cm Design No. 11/4398 10/5281 3/5281 2/403 2/4647

GRENABY Design No. 16/8950 14/8018 23/8036 26/803 10/8207

Colour PERSIAN JEWEL GREEN CHINTZ CLEOPATRA

Design No. 10/8127 25/627 60/8745

Match set

36”

set

43”

set

36”

self

36”

self

Repeat

Match

41 1/4”

H/D

41 1/4”

H/D

41 1/4”

H/D

supplied in 3.66m and 91cm Design No. 72/746 48/763 23/759 23/9036

TARTANS Colour MURRAY OF ATHOLL LINDSEY McKELLAR BLACKWATCH (sm) BLACKWATCH (lg) ANCIENT HUNTING ROSS MACPHERSON MACLEOD OF MACLEOD

Repeat 36”

supplied in 3.66m and 91cm

L a xey Colour GREEN ISPHAHAN FAWN ELIZABETHAN PERSIAN GARDEN EMIR TURKEY

Match H/D H/D H/D S/M H/D

supplied in 3.66m and 91cm

Colour SHAH ABBASS JACOBEAN RED TURKEY RED KASHAN NATURAL KASHAN

Royalty

Repeat 34” 34” 34” 34” 34”

Repeat

Match

27”

H/D

36”

H/D

36”

H/D

36”

self

supplied in 3.66m and 91cm Design No. 5626 360/7 5555 5487S 5487L 5527 5173 5609

Repeat 12” 12” 18” 18” 36” 12” 18” 18”

Match self self self self self self self self

ALL AXMINSTERS WOVEN IN KIDDERMINSTER

ROWE company

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THE STOCKLISTS August 2009

19

Registered office: Wilden Lane, Stourport-on-Severn, Worcs. DY13 9LW Tel: 01299 827 477 Fax: 01299 827 052 sales@carpetsofkidderminster.com

Visit our website on: www.carpetsofkidderminster.com

CONTEMPORARY AND TONAL AXMINSTERS

Chateau Royale

80% WOOL, 20% NYLON Grade 5, Heavy Wear,

supplied in 3.66m

3 ply well established pindot in 12 colours with 2 border options

Beaufort Court

80% WOOL, 20% NYLON Grade 5, Heavy Wear,

supplied in 3.66m

3 ply modern simple designs on pindot ground available in 12 colourways, 2 designs Mazarin & Crystal

Florenza

NEW 80% WOOL, 20% NYLON Grade 5, Heavy Wear,

supplied in 3.66m

3 ply subtle natural tonal textured yarns

NEW

AGENTS & REPRESENTATIVES Rodger Adams mobile: 07970 023 159

Scotland North East /Cumbria Lancashire, Yorkshire & North Wales Lincolnshire, East Midlands East Anglia, Essex & Hampshire

John Reid mobile: 07973 741 445

Martin Lees mobile: 07974 413 992

Natural Elegance

Mario Sorano mobile: 07989 589 124

The Ultimate in style and luxury Robin Rowberr y mobile: 07831 434 244

West Midlands North & West London, Home Counties & Bedfordshire South West/South Wales South London/Surrey/ Sussex & Kent

Lee Palmer mobile: 07774 101640 Andrew Jefferies mobile: 07831 457 102

Tony Cook mobile: 07860 205 377

Contract and bespoke service available.

For all commercial enquiries please refer to sales reps/agents.

For information or visit our new user friendly website www.carpetsofkidderminster.com

We would like to remind all customers that we have our own DEDICATED TRANSPORT FLEET offering a timely and efficient delivery service.

CURRENT PRICE LIST DATED: AUGUST 2008

Beaufort Court

Mazarine Crystal • Available in two designs

a ROWE company

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20

THE STOCKLISTS August 2009

YARN FINISHING PLANT PURCHASED Edel International, Dutch parent company of Edel Telenzo Carpets UK, has agreed to purchase its yarn finishing supplier, Yarnco b.v.

WATCH THIS SPOT Look out for the following new and exciting qualities, coming soon...

Xpress Exciting new addition to the Tube Collection, a sophisticated, designer style random stripe. 100% wool, 4m and 5m, rolls and cut lengths, Scotchgarded, Heavy Domestic, Heavy Contract. 6 colourways.

Chelsea 100% Pure New Wool in 4m and 5m available in rolls and cut in 8 smart and sophisticated colourways.

Yarnco is a young, privately owned business with all the latest technology for spinning, doubling and heat setting of yarns. The acquisition makes Edel International fully vertically integrated, guaranteeing continuity of supply and quality of its synthetics and wool carpets.

“Bringing Yarnco into the fold will give us much greater control over lead times” says managing director Rene Fredriks. “We will be able to react faster to market demand and bring new developments to market with more speed and creativity. The investment is further reassurance of the company’s commitment to the market.”

COMING SOON Look out for news of our fantastic new tile programme in cut pile and loop pile constructions.

OUT NOW!

MAKE A DATE FOR HARROGATE

C43

We’ll be in our usual spot on stand C43 in Hall C at Harrogate from 8-10 September, which will be a great opportunity for you to see our new domestic and contract qualities in the flesh, so to speak!

We look forward to seeing you there.

OUR SALES TEAM Greater London as far as N. Circular on north side of Thames and as far as M25 on south side, Surrey, some of Bucks & Middlesex John A Constable T: 01622 685397 M: 07836 734322 Kent, Sussex, Hampshire Robin Croughton T: 01892 669699 M: 07710 393966

Avon, Cornwall, Devon, Dorset, Gloucestershire (part of), Somerset, Wiltshire Doug Gilmour T: 01373 462503 M: 07970 950276 West Midlands, South Wales Paul Brewer T: 0121 4277117 M: 07798 745181 East Anglia, Bedfordshire, Cambs, Essex, Herts, Norfolk, Suffolk Jonathan Hart T: 01621 817992 M: 07889 264466

YOUR HEAD OFFICE TEAM CONTACTS Sales Director Philip Hopkins M: 07738 813734 Operations Manager Lesley Inman M: 07703 337989

Lincs, Leics, Northants, Notts, Derbyshire Jim Osborne M: 07738 642934 Lancashire, Cheshire, North Wales Philip Hambleton T: 01925 740050 M: 07966 397676 Yorkshire & North Lincs John Alsop T: 01904 762471 M: 07860 572220

We’ve just published the latest edition of our newsletter, Floortalk.

Features include a profile of Rodgers of York and you can learn more about life chez Edel Telenzo UK, in our new ‘Day in the Life of’ series. Plus, find out about our five minutes of fame! If you haven’t received a copy, please contact head office, and we’ll be pleased to send you one.

Cumbria and North East Jimmy Thomson T: 01835 863180 M: 07767 702928 Scotland Tim Tindal T: 01436 671421 M: 07836 705620 Channel Islands, Isle of Wight John Eastlake T: 01323 896141 M: 07885 398858 Northern Ireland Jim Osborne M: 07738 642934

Tel: 01422 374417 or 01422 371226 Fax: 01422 377452 Email: sales@edeltelenzocarpets.co.uk Edel Telenzo Carpets, 2- 4 Southgate, Elland, West Yorkshire HX5 0BW

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THE STOCKLISTS August 2009

21

Littner Hampton Limited UNIT 30 FOREST BUSINESS PARK, ARGALL AVENUE, LONDON E10 7FB Telephone: 020 8520 8474 Fax: 020 8520 4464

email: littnerhampton@aol.com

THE ARTLOOM COLLECTION COUNTRY SQUARE (MADISON)

100% wool, 4m

FLORIDA FELT BACK

100% polypropylene, 4m

LINZ BERBER

100% wool, 4m & 5m

MEMPHIS FELT BACK

100% polypropylene, 4m

NEW PARK AVENUE

100% polypropylene, 4m

PERTH BERBER

100% wool, 4m

REGATTA ACTION BACK

100% polypropylene, 4m

REGATTA GEL BACK

100% polypropylene, 4m

RUSTIC LOOP

100% wool, 4m & 5m

TAILORED BEAUTY

100% polypropylene, 4m

THE ARTLOOM DESIGNERS COLLECTION COLOURPOINT

100% wool, 4m

CONTRACT CORD

100% wool, 4m

CROFTER

100% wool, 4m & 5m

JAIPUR CORD (WOOL CORD)

100% wool, 4m & 5m

KNOSSOS

100% wool, 4m

LINEA BROADLOOM

100% wool, 4m

MIRAGE

100% wool, 4m

MONIQUE

100% wool, 4m & 5m

NATURAL INSPIRATIONS (SISAL V)

100% wool, 4m

NEW BOUCLE

100% wool, 4m

RUSTIC BASKET

100% wool, 4m & 5m

RUSTIC WEAVE

100% wool, 4m & 5m

RUSTIC TWIST

80% wool 20% nylon, 4m

SALES EXECUTIVES & AGENTS KEITH BADHAM (Birmingham, W. Midlands, Staffs, Shrops, Warwickshire, Glos, Northants)

07976 677048

PETER BALDWIN (North West England, N. Wales, Derbyshire and Yorkshire)

07973 410688

MARK BROSTER (South London, Surrey, Kent, Sussex and part Middlesex)

07766 255222

GARY FOSTER (Cambrigeshire, Bedfordshire, Bucks, Herts and Oxon)

07515 283872

GARY KENDALL (North London, part Middlesex and Essex)

07802 661944

LEE MARRINER (Hampshire, Wiltshire, Berkshire & part Buckinghamshire)

07778 238667

PATTERN BOOKS AVAILABLE PLEASE CONTACT LONDON OFFICE

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We tick all the boxes!

Best-selling products at every price point As a UK manufacturer and distributor, Furlong’s objective is simply to offer its customers the best of all worlds in terms of price, service and quality - a partnership that retailers can rely on and a comprehensive product range that consumers will respond to.

Furlong’s nationwide distribution network operates across three depots – London, Preston and Newport – using a dedicated fleet to carry rolls and cut lengths to our customers usually within 24 hours.

A long-term programme of substantial investment has created a major production facility for both 4m and 5m wide carpet and the new backing plant commissioned last year is now fully on line.

Furlong’s product development team has created a portfolio of products matched to the diverse needs of different customer groups, rooms styles and performance requirements. Regency’s stain-resistant ranges use their own ‘Carefree’ fibre which is bleach cleanable and offered with a warranty for absolute confidence. New ranges are introduced several times a year to keep the offering fresh and interesting and respond to consumer trends and colour shifts.

As a result, the company can produce hundreds of thousands of square metres of carpet every week, covering all the key sectors – stain resistant polypropylene, wool twist, wool natural and many others.

the aim is simply to offer customers the best of all worlds in terms of price, service and quality

Being in control of its manufacturing means Furlong can control the cost base and the quality to provide a range of products that is competitive at each of the price points. Manufacturing also means they can manage stock more closely and respond to changes in demand so that the right carpet is always ready for dispatch.

Furlong have paid particular attention to the presentation of the product range to consumers with a market-leading modular POS system which they will deliver and design to suit your store.

Furlong’s wholly-owned manufacturing company, Regency Carpets, is one of the UK’s top three tufters with a modern plant located in Bangor, Northern Ireland.

Furlong believes in working in partnership with their customers to provide products and services that ticks all the boxes.

Investing in quality and service

Extensive tufting expertise

Effective service systems

Large group stock-holding

Fast delivery fleet

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!

Here are the people who try harder London & Home Counties SIMON BRENNER M: 07791 891024 S.W LONDON, SURREY (INS. M25) IAN COLLACOTT M: 07816 217550 MIDDLESEX, W. LONDON

High impact POS

DARREN SPENDIFF M: 07791 890861 KENT

Furlong’s innovative new modular displays have been launched with the top 10 Regency stain-resistant carpet ranges to suit every style and consumer budget.

RAY SMITH M: 07816 217565 ESSEX ADAM HOLLYOAKE M: 07816 217548 N, N W & E LONDON

Wales ALLAN MCDONALD M: 07872 941036 SALES MANAGER

• Mix and match up to10 units.

• Islands, triangles, corners and walls.

• Unique, stylish, interlocking design.

• Total service - design, delivery and installation.

The Regency range of stain-resistant carpets ticks all the boxes:

SAMANTHA EVANS M: 07973 389799 S./MID & W. WALES JASON BRIMBLE M: 07912 879796 AVON & GLOUCESTERSHIRE

✓ quality ✓ choice ✓ availability ✓ service ✓ price

TIM BAILEY M: 07841 204657 S.E. WALES & HEREFORDSHIRE STEWART WAITHMAN M: 07854 968144 DEVON & CORNWALL

London Sales tel: 01322 628707 fax: 01322 698733

South East

North West

PAUL LOVELL M: 07816 217549 NORFOLK, SUFFOLK & CAMBS

GEOFF ABERNETHY M: 07970 229717 POTTERIES, CHESHIRE, SHROPSHIRE & FYLDE COAST

TBA HAMPSHIRE & BERKSHIRE KRIS KOBYLKA M: 07816 217563 E & WEST SUSSEX TONY CONWAY M: 07791 891025 BEDS, NORTHANTS, OXON & BUCKS

MIKE HATFUL M: 07966 263571 GREATER MANCHESTER BOB CHRISTIE M: 07980 786264 MERSEYSIDE, WIRRAL & N. WALES

Yorkshire & North East DES BEST M: 07968 828516 NORTH EAST

Scotland GEORGE WISELY M: 07967 148665 SCOTTISH SALES DIRECTOR COLIN RICHFORD M: 07970 163372 WEST SCOTLAND & CUMBRIA ALAN CAIRNIE M: 07976 311434 EAST SCOTLAND

Wood Floor Specialists JOHN POWERS SALES MANAGER M: 07792 477312 RICHARD RICHMAN AREA SALES MANAGER M: 07791 891044

Preston Sales tel: 01772 696787 fax: 01772 311921

Email: enquiries@furlongflooring.co.uk

RAY ANDREW M: 07973 719801 EAST LANCS/W.YORKS REG SYKES M: 07973 403450 SOUTH YORKSHIRE

Midlands MARTIN MORRIS M: 07980 786265 NOTTS & DERBYSHIRE MIKE SHUTT M: 07970 158594 BIRMINGHAM/ STAFFORDSHIRE MARTYN REA M: 07968 324598 LEICESTER/ WARWICKSHIRE/LINCS

Newport Sales tel: 01633 283959 fax: 01633 275454

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100% recycled carpet Mohawk International takes old plastic bottles and turns them into beautiful, luxurious carpet...

Hard to believe we know, but a plastic bottle you drink from today could one day become fibres in Mohawk’s carpet.

Make the most of the consumer’s love of all things green with the new Environmental Tombola featuring carpet manufactured from 100% recycled material

Polyethylene terephthalate (P.E.T) is the top quality resin required in the production of plastic drinks bottles. When recycled, it can be extruded into fibres that are far superior to lower-grade synthetic virgin fibres used in making other brands of carpet yarns.

Mohawk recycles over 3 billion plastic bottles each year. By controlling every aspect of “Mohawk recycles over 3 billion the recycling plastic bottles each year.” process, Mohawk guarantees the highest standards of performance in its luxurious and beautiful carpet.

From bottle to floor - that’s how we do it.

EUROPEAN STOCK RANGES American Velvet

3.66m I 65oz

New Century

4.0m I 100oz

True Winner*

3.66 & 4.57m I 62oz

100% StainmasterTactesse Nylon

100% Polyester with Scotchgard

100% PET Polyester with Scotchgard

Butter Pecan*

Paint Box*

Tula Rosa

3.66m I 52oz

3.66 & 4.57m I 65oz

100% PET Polyester with Scotchgard

100% PET Polyester with Scotchgard

Casual Allure

Park Avenue II*

3.66m I 48oz

3.66 & 4.57m I 80oz

3.66m I 65oz

100% StainmasterTactesse BCF Nylon

Vivid Luxury

3.66m I 70oz

100% Ultrastrand Nylon with Scotchgard

100% PET Polyester with Scotchgard

100% Ultrastrand Lissé with Advanced Repel

Certain Success*

Rainbow Sherbert*

Weston Hill*

3.66 & 4.57m I 42oz

100% PET Polyester with Scotchgard

Coastal Charm*

3.66m I 55oz

Carpets marked * on Environmental Tombola

Royal Palace II

4.0m I 95oz

100% Polyester with Scotchgard

Sera Bella

UK Sales Office 3.66m I 91oz

100% StainmasterTactesse Nylon

100% Ultrastrand Lissé with Advanced Repel

Eloquence

Shag-A-Delic

3.66m I 86oz

100% ANSO Caress

Knightsbridge

3.66m I 50oz

100% Ultrasrand BCF Nylon 3.66m I 65oz

100% Wear-dated Durasoft Nylon

3.66m I 30oz

100% PET Polyester with Scotchgard

3.66m I 29oz

100% Everstrand PET Polyester with Scotchgard

Colour Cachet

3.66 I 52oz

100% Mohawk Everset PET with Scotchgard

Shimmering Sands

Mohawk United Kingdom 1 Chester Road Colmworth Business Park Eaton Socon, St. Neots Cambridge

PE19 8YT 3.66m I 46oz

100% Ultrastrand Lissé with Advanced Repel

Tel: 01480 479830 Fax: 01480 471304

MOHAWK ALSO MANUFACTURE COMMERCIAL PRODUCTS UNDER THESE BRANDS

MOHAWK INTERNATIONAL

MohawkPET_A4.indd 1

3/4/09 16:28:27

16:28:27

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THE STOCKLISTS August 2009

25

Ralph Speaks some more! Our July-September price list includes nineteen new ranges, a larger selection of Ralph’s top tips, and a completely new look to warm the heart of all you former Punk Rockers out there!

CUT & LOOP PILE Revival Kreta Everglades GRAPHICS / CONTRACT GELS Arena Cherokee Sapphire Senator Sentinel Statesman

NATURAL EFFECT Agadir Ancona Craftwork Berber 4&5M Harvester Hopscotch Ivory Coast Marrakesh Natures Writing Planet Earth 4&5M Rustic Treasure Sahara 4&5M San Salvador 4&5M Worsted Weave 4&5M

SAXONY / SHAG PILE Big Softie Chamonix Midas Touch 4&5M Mont Blanc Montana 4&5M Half Century New Century Nobility Splendour Stainfree Saxony 4&5M Stainblock Supreme 4&5M Tennessee Ventura 4&5M

CORD & NEEDLEPUNCH Gala Gala Gel Rackcord Scorpio Supacord

TWISTS - STAINFREE Chislehurst Cosmopolitan Clyde Easy Heathers Easy Twist Heathertwist / Heathertwist Supreme Herdsman Twist Portman Premier Harvest Twist 4&5M Shepherd Twist Stainsafe Touch 4&5M Startwist / Startwist Supreme Stanford Summer Skies Supatwist

TWISTS - WOOL Classic Twist Dundee Twist Eden Twist 30/40/50 4&5M High Life 4&5M Iconic Twist 40/50 4&5M Inspirations 40/50 4&5M Paramount 30 Paramount 40 The Berber Twist Collection 40/50 4&5M Ultimate Textures 4&5M Ultimate Berber Twist 4&5M Ultimate Twist 40/50 4&5M Ultimate Tweed

VELOUR / VELVET Urban Life

WILTON / PATTERNED CUT PILE The Arabica & Ceylon Wilton Collection 4&5M New Heritage Collection Renaissance

VINYL / SMOOTH FLOORING Arte Della Ceramica Avalon Casino Celtic Stone Eclipse Econoflex Masterpiece Medley Mojo Sherwood Oak

CARPET TILES Capital Plus Capital Primo Electron Magnesium Neutron Oxygen Positron Proton Quark Titanium We also stock Ball & Young Underlays, Accessories, Entrance Matting and offer a Special Order Service on products from virtually every flooring manufacturer in existence! 48 hour Delivery Service on all Balterio Laminate Ranges.

STOP PRESS....Rackhams sales force wrongly complain of police harassment....

STOP....Sales force repeatedly targeted for random ‘stop and search’ of their vehicles....STOP.... Upon questioning by ‘The Stocklists’ front line reporter Diane Martin, Police Commissioner Gordon states ‘I think there’s been a total overreaction here - My officers just wanted to see the new products that Rackhams are launching!...STOP PRESS

Area Sales Managers Nor th, Ea st & C entra l . London, Essex & Middx (w it hin M25) Paul Henson 07881 502506

S a le s Of f i c e Antony Stapleton 0208 498 2845 M. 07881 502505

E ss e x ( o u ts i d e M25 ), Ca m b ri d g e sh i re , S u ffo lk Richard Chappell 07837 295379

Kent, Surrey, Sussex, S.E. Lo n d o n Chris Walker 07881 502507

H ert s , B edf ords hir e, Essex ( we st of M1 1) , Pt Midd x James White 07881 502508

SW, W & NW London, South Middx, West Surrey, Berks, Bucks John Imbrey 07875 714269

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26

THE STOCKLISTS August 2009

Solent Wholesale Carpet Company Ltd CARPET, FLOORCOVERING & ACCESSORY WHOLESALE DISTRIBUTORS Telephone: 01243 774623 Fax: 01243 533636 E -mail: sales@solentwholesale.co.uk Website: www.solentwholesale.co.uk Zola Park, Barnfield Drive, Chichester, West Sussex, PO19 6UX Oxford, Berks, Bucks, Beds, Hants, Middlesex & Herts . . . . . . . . . . . . Ian Cardrick Tel: 01235 535070, mobile 07973 406329 Sussex E & W, Surrey, South London & Kent . . . . . . . . . . . . . . . . . . . John Robson Tel: 01323 504798, mobile: 07973 898453 Hants, Wilts, Dorset, Somerset, Gloucs, & I.O.W. . . . . . . . . . . . . . . . . . . Adam Ayling Tel: 01202 683257, mobile 07973 406799 VICTORIA Baronet Castillion Celtic Heathers Crown Twist Duchess Elite Gaelic Heathers Kelso Natural Companions (Sisal, Chenille, Ridge) Regal Twist Rustic Jewels Suede Tudor Twist Coll Tudor Manor LANO Bolero Campus X-treme Chiselhurst Greenfield Havana Heathertwist Coll Inspiration 40/50oz Pembridge Twist Rustic Berber Rustic Sensations Scala Scala Tonals Sentinel Startwist Coll Twilight Coll Wilton Naturals Xtra Twist BALTA Autumn Leaves Berga Birnam Twist Cobblestone Desert Twist Diva Fiesta Fusion High Flyers Gala Cord-all options in stock Rustic Twist Supreme Shepherd Twist Spicy Twist Stainsafe Tweed Stainsafe Comfort Stainsafe Favourite Stainsafe Heathers Stainsafe Olympic Super Wiltax Techno Tempo/Salsa Twisty Versailles BROCKWAY Amore Cavendish Craftsman Collection (Elite/Forte) Cresta 40/Cresta 50 Orion/Orion Major

CORMAR Berwick 40/50 Buchanan Home Counties 42/50 Malabar Oaklands 32 Oaklands 42 Oaklands 50 Pennine Twist Primo Plus Warwick

TARKETT Salsa 14mm Combi-loc - limited stocks Viva 8.5mm Ultra-loc - limited stocks

DOMO Absolut Luxury Alpina Auvergne Limelight Twist Collection Merino Metropolitan Ocean Breeze Orlando Planet Playground Portofino Scorpio Traditionals Weavers Twist

BEAULIEU INTERNATIONAL Adventure Twist Arte Del Ceramic Athena Celtic Stone Vinyl Comfort Grip Vinyl Dublin Durham Twist Fashion/Gallery Grass Collection Heavy Tread I-Twist Isis/Mentu Majestic - limited stocks Mirage Natural Life Pronto Selections Sherwood Oak Vinyl Studio Vinyl Sonata Vinyl Supreme Twist 3m/4m Sweet Homes Texalino Sup Vinyl Urban Vinyl laminates Essentials (previously Casa) Cottage - new range

VINYLS Living New Optic Oasis Prestige Rustic Living So Tropical

ITC Check Checkmate Concerto Consul Heritage Collection Jaguar - new colours Kreta New Dimensions Palace Sophistication Stainblock Berber Stainblock Heathers Stainblock Tweed TAPIBEL Cachet Chiltern Galaxy Melody Nevada Reeds Sysoltex Homested/Aran/Crofter Toscana HALO CARPET MILLS Barbados Genua Halifax Padua Panama Salamanca Sydney

We carry other products not listed above, and can also provide a swift special order service on non stock lines. Our reps and sales office would be pleased to answer all enquiries. Our last Price List is dated July/August 2009.

BAJONG Home Twist Supreme Montana Montana Twist Sahara MISCELLANEOUS IVC Master Grip Presto CAVALIER Country Collection Hamlet Parish and Village LEIGH SPINNERS Atlas Velour

NOW IN STOCK

MEMORY FOAM MATTRESSES AND PILLOWS

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THE STOCKLISTS August 2009

27

DID YOU KNOW? STS Flooring Distributors Ltd stock a large range of carpets and carpet tiles via our 5 depots ORPINGTON • CROYDON • WATFORD • CAMBRIDGE • OXFORD (THAME) 08454 341000 08454 342000 01844 213555

NEW PRICE LIST DATE JULY 2009 STS GOLDLINE STOCK CARPETS Arundel Twist Aston Twist Bernwood Twist Bernwood Supreme Bernwood Forest Bernwood Heather Bernwood Heather Supreme Blenheim Twist 40 Blenheim Twist 50 New Cavendish Cherwell Cord Dorchester Gladiator Harrier Felt Harrier Gel Heathdale Hillcroft Karetwist Magnum Gel Meadowbrook Medicare Milton Collection Multicare Impervious Multicare Classic Opus Twist Radley Twist Ravensbury Twist 32/40/50 Ruskin Twist Shaftesbury Twist Supersava Twist Valley Twist

LANO STOCK CARPETS Bolero Coral Cove Havanna Heather Twist Heather Twist Supreme Pembridge Twist Rustic Berber Sapphire Startwist Startwist Supreme Twilight CORMAR STOCK CARPETS Berwick 50 Malabar New Hampshire 32 New Hampshire 42 New Oaklands 32/42/50 Primo Plus Primo Tweeds Warwick BALTA STOCK CARPETS Shepherd Twist

N E X T DAY D E L I V E RY

CARPET STOCK TILES Ascot Beckenham Chelsfield Cheltenham Clipper Croydon Croydon Stripe Inspiration Keston Latour New Horizons Saturn Saturn Plus Selsdon Tivoli 24 STOCK UNDERLAYS Goldtred Collection Cirrus Cumulus Nimbus Silver Lining Cloud Nine Contract Cloud Nine Super Contract Durafit 500 Durafit 650 Cosi 8mm & 10mm Heatflow Collection Roma Blue Heaven Willow Green Treadmore

Peter Gregor y 07789 770093

STS Area Managers Martine Tournay 07738 329714

Dana Baldock 07801 762725

Essex, Cambs, Suffolk, Norfolk

Northants, Oxfords, Berks, Glos, Wilts, Warks, Worcs

SE London, Kent, E Sussex, Part Essex

Rachel Sherwood 07801 762724

John Batts 07711 735638

Vicky Langley 07962 646847

NE London, Bucks, Beds, Herts, Middx, North River Thames

Beds, E Berks, Bucks, Middx, N Hants, N Surrey (retail)

SE London, Kent, E Sussex

Ian Mellor 07801 762720 SW London, W Sussex, Berks, Hants, Surrey

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28

THE STOCKLISTS August 2009

Do you still need a ‘proper’ website?

Build a better one while you’re at Harrogate!

Floorsites

Plug-in an ‘instant’ flooring industry website branded for your store or business for just £390 set-up + £90 per year*

Flooring stores don’t generally need elaborate websites – most of the time, visitors are just trying to find out your phone number, your opening hours or where they can park! Or they’re just checking you out to see how professional you look.

A special offer from

Stocklists The

The Floorsite package offers:

● 7 ready-made pages of flooring industry content covering the key sectors of carpets, vinyls, laminates, etc. ● Instant online editing - you can customise these pages yourself anytime using our online editor for latest offers and new ranges … or leave them as they are – we’ve already put in your name, business details and contact information. ● Choose photos from our library to make your site unique – or upload your own images. ● Link to Google Maps – let visitors find you quickly and see where to park ● Auto-email form to let customers contact you direct

Visit us on stand A22 and walk away with a whizzy website you need never worry about again!

You can re-direct internet users from your current web address or set-up a new domain name.

Check out our dummy site at www.thestocklists.com/floorsites You can fill out the contact form on this site to enquire further or to order a Floorsite – or contact David Spragg at davidspragg@thestocklists.com or call 01845 573241. * Per domain name. Excludes VAT.

NO OBLIGATION ‘TEST DRIVE’... we set up your site free-of-charge for a month. If you don’t like it, you don’t pay. There’s nothing to lose!

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August 2009

National Floor Show PREVIEW It’s all happening at Harrogate

The National Floor Show, the only dedicated flooring event of the year, will return to Harrogate this September to display the very latest trends the industry has to offer. With over 130 exhibitors already signed up, including many new companies, the event provides the market with an essential networking opportunity as well as its main buying platform.

EXHIBITOR AND PRODUCT LAUNCH NEWS: PAGES 29 TO 36 SHOW DETAILS INCLUDING SEMINARS: PAGE 36

PARTICIPATE IN YOUR INDUSTRY • SUPPORT THE SHOW • VISIT HARROGATE SEPTEMBER 8-10

Innovation to adore luxury tiles This year’s National Floor Show is set to be one of the most talked about in years as a world first in the luxury vinyl tile (LVT) market is unveiled. Visitors are set to fall in love with adore luxury flooring, the first LVT to introduce glueless installation with a trusted patented locking system.

Initially available on 10 different wood styles, the locking system makes for fast installation and brings added value to the range.

Combined with 67% recycled content, class-leading design features such as optional micro-bevels and ‘handscraped’ finishes, as well as performance enhancing innovations in the MicroCeramic enhanced wear layer and Nano-Silver anti-microbial technology, adore luxury flooring sets a new benchmark in LVT.

Paul Brady, CEO Europe, adore luxury flooring, explains:“The world’s largest LVT manufacturer, Daejin has introduced many innovations in the US, where it has been established and highly respected for over a decade, and adore encapsulates all this experience to bring a unique product to the displays of retailers.”

To ensure maximum choice, adore luxury flooring is also available in a more conventional LVT format for stick down application in a range of wood planks and stone tiles.The floor will also be supported by a custom display stand as well as instore literature and point of sale and carries a 25-year residential warranty.

Stand C47 T 0845 6021881 www.adorefloors.com

Primo position for Cormar At this year’s National Floor Show Cormar Carpets will feature its new wool loop and wool twist collections as well as showcasing the recently launched Primo Ultra (pictured left), as part of the Primo Easy Clean portfolio.

After enjoying a successful year, winning the Metro Group Supplier of the Year Award for the 10th consecutive time, and the Flooring One Award for the fifth year, Cormar is also featuring its full range of in-store display options and point of sale.

Stand A14 T 01204 881234

from The Stocklists

www.cormarcarpets.co.uk

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National Floor Show PREVIEW Clicking for classroom contracts Heckmondwike FB will be revealing its new website www.carpetsforeducation.co.uk at the National Flooring Show, as well as an extensive range of fibre bonded carpet designs. The UK’s leading manufacturer of fibre bonded sheet and carpet tiles created the dedicated website to provide relevant and easy to access information, as well as advice on selecting the right carpet for an educational environment.

Over the past 40 years, Heckmondwike FB has manufactured over 38 million square metres of carpets for schools, colleges and universities, which extends to over 100 local authorities and 15,000 schools.

The company will be showcasing its Montage and Momentum designs (shown right), which have enjoyed huge popularity due to their innovative aesthetics and high performance. Montage, which has achieved an A rating from the BRE, has a distinctive, random-textured surface design. Momentum has a striking cross design, which brings unmistakable style to any building and is perfect for large areas of open space, such as offices or colleges.

Robert Mortimer, Sales Director of Heckmondwike FB, explains: “We are delighted to be supporting the National Flooring Show again. This year will be equally as exciting as previous years and our team always enjoy talking to customers and visitors at the show and it’s a great chance for us to demonstrate to them the latest innovations and inspiring designs.”

Stand B3 T 01924 406 161

www.heckmondwike-fb.co.uk

Retailer focus from Ryalux Last year’s National Floor Show was buzzing with excitement after delegates visited Ryalux’s stunning roomsets at The Old Swan Hotel.This year, Ryalux is taking a major stand within the Harrogate International Centre, and is set to wow visitors all over again.

The innovative carpet manufacturer’s stylish stand focuses on Ryalux’s impactful collections, from the Pownall and Simply brands right through to the V&A and Rya Collections, and displays the new POS for each brand. Darren Clanford explains: “Last year was about Ryalux reclaiming a bit of the limelight, and showing off the fruits of all the hard work we had put into creating the V&A Twist Collection in conjunction with the V&A Museum.

“We have always understood the importance of the retailer in the carpet selection process, though, which is why we have conducted extensive research with retailers into the psychology of shopping in the retailer environment, and took the findings into account in the development of the new POS for each of our new collections. And on this year’s stand, the results of our retailer-centric approach are very apparent.”

Stand B12 T: 0845 652 8811 www.ryalux.com

See us on stand B19 at the NFS

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National Floor Show PREVIEW Lano lays out the value Visitors to the halls of Harrogate this September instantly recognise the striking combination of style and value that has made Lano Carpets one of the stands to visit. This year will prove no different, as the manufacturer will reveal three brand new ranges designed to offer retailers the perfect combination of standout designs and colours, with the best in day-to-day performance and value.

Chislehurst Twist (pictured right) brings a heather style carpet with a pile height of 8 mm, giving depth of texture and providing excellent levels of underfoot comfort. Available in 15 beautiful natural tones it is made from stain-beating solution dyed 100% polypropylene yarn and is available in a four-metre width.

Portman Twist has a shorter pile height providing a less heavy texture in 14 subtle heather shades. Made with a super resilient three-ply yarn in a four-metre width, the felt-backed Portman Twist’s 100% solution dyed polypropylene construction promises to fend off stains and spills with aplomb.

Brand new for Harrogate, Penhurst Wilton is woven on the latest looms and the axminster-style range is available in floral and geometric varieties. Made from 100% polypropylene and once again features the reassurance of the 10-year Stain-Less warranty and with a four-metre width. With a pile height of 9 mm, the heatset twisted yarn brings high levels of underfoot comfort.

Stand M21 T 00800 5266 5266

www.lano.com

Woolsafe back by popular demand The Woolsafe Organisation attends this year’s NFS on the back of growing interest in its comprehensive range of services aimed at ensuring the highest standards of after care for carpets.

They will be updating visitors on the progress of its Woolsafe Approved products programme that sees leading professional and household carpet cleaning chemicals proudly display The Woolsafe certification marks on packaging. Recently, Woolsafe has been signing up new chemical companies under the scheme and is testing more and more products to ensure they are effective and safe to use on wool and wool-rich carpets and rugs.

Experts from The Woolsafe Organisation will also be informing retailers and carpet mills on the misleading inaccuracies in the controversial Which? Report on carpet spot removers (published in March this year), revealing their own scientific test results and putting the record straight.

Stand A26 www.woolsafe.org

T: 01943 850817

Gold standard for Novostrat Once again Novostrat will be showcasing their high performance underlay product range at this year’s National Floor Show.

Despite the economic climate Novostrat’s Sonic Gold Excel, their highest specification underlay for wood and laminate floors, achieved significant market penetration in it’s launch year, winning ‘Best Underlay’ Award at one of 2008’s premier flooring exhibitions. This year Novostrat will be building on that success whilst also focussing on their ‘High Performance – High Value’ products such as ‘Comfort Superior’ and ‘Comfort Silver’ for wood and laminate floors and their ‘Graphite’ underlay for carpets.

All Novostrat underlays have two things in common:They are all light in weight so they can be managed, transported, carried and installed with minimal logistical or H&S considerations, and they are made using polyethylene foam which has a low tog rating which means they are ideally suited to working with underfloor heating.

Novostrat take pride in producing premium products at competitive prices and now have a comprehensive distributor and retailer network across the UK and Ireland.

Stand M14 32

T 00353 61-339287

August 2009

www.novostrat-insulation.com

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Harrogate - September 8-10 Cresta run on colour Brockway Carpets will be out in force at this year's National Floor Show with a host of new colours for three of its most popular ranges.

Cresta, Amore and Florian - sumptuous wool-rich tufted carpets and amongst Brockway's best sellers - have all been refreshed with the addition of new colours for 2009.

Cresta (pictured left) - available in 40 and 50oz versions - has 13 new colours to give 28 in all; the luxurious 60oz Florian now has 18 colours and the 45oz Amore has added seven new colours.

Despite the economic downturn, Brockway's business is remaining strong and the company's offering at Harrogate will yet again demonstrate how quality British carpet manufacturing holds its appeal with discerning, value-conscious consumers.

Stand C13 T: 01562 828200

www.brockway.co.uk

In the loop of luxury Victoria have done it again with different, innovative new product launches. This time it is with Tree Bark and Manhattan Square, products that will work well in both the residential and contract markets.

Both 100% pure wool and available in 4m wide, these products offer a different style in loop pile carpets.

Tree Bark is available in 6 shades, each different but with the same ground colourings, making it an easy choice to work with all manner of decorations.

Manhattan Square meanwhile, has 8 colourways in a square-style design, with high and low loops, as well as being tip-sheared, giving the appearance of a very elegant looking carpet in extremely luxurious colourings.

Stand C15 T: 01562 749300

www.victoriacarpets.com

F. Ball unveils investment F. Ball and Co. Ltd., a leading manufacturer of flooring adhesives and subfloor preparation products, will reveal details of its recent investments and the company’s expansion at the National Floor Show. Announcing the opening of new manufacturing facilities, as well as a purpose-built training school at the company’s headquarters in Cheddleton, Staffordshire, F. Ball has reinforced its ongoing commitment to the development of the flooring industry.

Richard Harris, Marketing Manager at F. Ball, comments: “With a number of key investments coming to fruition, 2009 continues to be an exciting year for F. Ball.

We look forward to discussing these significant developments with our existing customers, as well as wholesalers and manufacturers visiting the National Floor Show. Additionally, F. Ball always welcomes the opportunity the exhibition presents to form new relationships within the flooring industry.”

F. Ball will showcase its comprehensive range of product and technical literature at the exhibition, including the recently updated ‘Flooring Installation Products’ guide and the latest Recommended Adhesives Guide. Furthermore, flooring contractors visiting the stand will be able to sign up to F. Ball’s new Loyalty Card Scheme, which provides exclusive offers and benefits to members.

Stand B1 T 01538 361633 from The Stocklists

www.f-ball.co.uk

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National Floor Show PREVIEW Double act with density Polyurethane underlay manufacturer, Carpenter, launches a double act at the National Floor Show with two new heavy density products.

‘Extrastep’ is a 6mm thick underlay aimed specifically at the heavy contract market and has a BS5808 Heavy Contract rating. It can be used for stretch-fit or doublestick work and has been approved by the UK’s leading adhesive manufacturers.

‘Ultrastep’ is 9mm thick and has been created for the top end of the luxury domestic market.The ideal alternative to crumb rubber, it gives the firmness and support that many retailers look for, but also offers comfort levels that hard, uncompromising crumb rubber cannot.

Stand C2

T: 01457 861141 www.carpenter.ltd.com

Victoria soft sell on contracts

Floor Show 2009 fast facts This year’s National Floor Show is set to be a feature-packed spectacular! A tools and demonstrations area, seminar theatre and a special product showcase are all set too educate and enthuse visitors.

OPENING TIMES

The National Floor Show is at the Harrogate International Centre, HG1 5LA. September 8 - 10.

Open: 9.30 - 18.00 (Thurs. until 17.00) LEADING EXHIBITORS Abingdon • Asiatic Carpets • Associated Weavers • Bajong Ball & Young • Betap • Brink & Campman • Brockway British Wool • Bronte • Condor • Contemporary Life Cormar • Diamond Key • Edel Telenzo • F Ball & Co Flor by Heuga • Heckmondwike • Karndean Lano McThree • Mercado • Morleys • Oriental Weavers Rama Carpets • Roberts/ Estillon • Rugs with Flair • Ryalux TAOFS • Tapibel • The Estimators • Timzo • Ulster Carpets Universal Mouldings • VEBE • Victoria Carpets

With retailers looking to soft contract work to supplement their retail business,Victoria Carpets new Contracts Division is on hand to offer support and advice to both new and established shops working in this sector.

Victoria Carpets, one of Britain’s foremost carpet manufacturers, is already playing a significant role in the soft contract market, as retailers present the high performance and design diversity of Victoria’s domestic ranges to help secure contract work.

In addition to the varied tufted and wilton domestic products, retailers can also exploit Victoria Carpets ability to offer unique bespoke and semibespoke carpets in order to meet the exacting requirements of any brief, whether for local bar, restaurant or office.

The Contracts Divison is headed by National Contracts Sales Manager Steven Gale, with the highly experienced and supporting Ronald WardHorner and Paul Northfield. “Victoria Carpets has always predominately focused on the residential market, yet we have often been asked to help with contracts thanks to our reputation for delivering first class carpet,” comments Steven Gale. “The foundation of the Contracts Division, means that retailers, can now turn to a dedicated team to help them fulfil their brief for a stylish, high performance carpet and with it open new doors to lucrative sales opportunities.”

Whether stock, semi-bespoke or bespoke, through the Contracts Division, Victoria Carpets’ in-house design team and UK-based manufacturing, retailers can work to deliver a carpet that meets the performance and style expectations of their client whether town centre apartments or multi-storey hotel.

Stand C15 34

T 01562 749 307

August 2009

www.victoriacarpets.com

FIRST TIME EXHIBITORS 3M • Adore Floors • Alfa 96 • CEPC • Ecovise Floor Train • Flor by Heuga • Foamfield Rubbers • Nemetnejad • Lalee • Laser Measure UK Leica Geosystems • Merryfield Engineering Group PERI RER SIA • Rhys Davies Carpet Logistics • Rotozip Sench (Shanghai) IMP & EXP • SMJ Furnishings Springwood • The Ultimate Rug Co Valley Wholesale Carpets SEMINARS

Design insight with Jeff Banks - Tuesday, 11.00 Trend forecasting - Tuesday, 12.15 and Wed., 14.00.

Carpet Recycling - Tuesday 14.00 Online Retailing - Tuesday, 15.00 Carpet Logistics - Wednesday 11.00 Internet Issues - Wednesday 11.45 Customer & Colleagues Needs - Wednesday 15.00 WEBSITE AND REGISTRATION

www.nationalfloorshow.co.uk

PARTICIPATE IN YOUR INDUSTRY SUPPORT THE SHOW • VISIT HARROGATE NFS Exhibitors: Make your presence felt in Harrogate with the show’s popular floorplan....

See the advert inside our back cover.

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News Bostitch nails the job International pneumatic tool company Stanley Bostitch has announced the launch of its new manual hardwood flooring nailer, the MFN201-E, which carries 7 year limited warranty and is available nationwide from Stanley Bostitch stockists.

The new MFN201-E manual flooring nailer, which doesn’t require an air compressor or hose, features a ratcheting drive mode that allows the user to strike the driver multiple times if the cleat is not set flush after the first blow.

This reduces re-working from fasteners that are not fully driven thanks to a functional, more forgiving design than non-ratcheting models.The drive mode can also be changed to a single blow operation in seconds, without the need for tools.

The MFN201-E drives ‘L’ shaped flooring cleats from 38 – 50mm and comes with a magazine capacity of 200 fasteners.The tool is supplied with a robust yet lightweight soft-faced graphite mallet, which can be used to position each piece of flooring as well as for driving the cleats.The tool itself is made from aluminium for added durability and weighs just 4.3kg.

Tim Ramsey, European Marketing Manager, commented: “The new manual flooring nailer is a strong addition to our flooring range and will make light work of what can be a time-consuming, uncomfortable job.”

T: 08701 630 630 www.bostitch.co.uk

Allied sinks… with a lifeboat Allied Carpets has salvaged 51 stores from its estate of 218 outlets after the business finally entered administration last month – the move has protected some 400 jobs.The company says it will be fulfilling oustanding orders and has assured customers that deposits are safe.

The business has been struggling for many months with reduced trading on already thin margins and independent retailers have been critical of Allied’s deep discounting policies that they feel were damaging the sector’s product value.

The beginning of the end came when Allied was bought by retail rescue investors Hilco in March this year, through an offshore fund Sigma Capital.The new owners have since been developing a refinancing and restructuring deal.

Now, technically, Allied Carpet Properties is in administration while the 51 rescued stores have been sold to a separate company called Allied Carpets Retail.This sales includes the group’s insurance business.

Clive Hutchings, CEO at Allied, commented: “Allied Carpets is a good business, and through this sale and additional funding now has the opportunity to strengthen market positions, build on the Allied brand and ensure an ongoing commitment to unrivalled customer service”.

Stagnation in the housing market was blamed by Dermot Power, a partner at administrators BDO Stoy Hayward, who added: “Allied Carpets is a well established brand in the marketplace but like many companies, has suffered because of the economic climate and difficult trading conditions.”

Since January 2008 until June this year, 7,250 retail stores have closed down – including the 807 Woolworths’ premises.

Buyers’ market for cash-rich firms 1 in 6 companies in the UK Floor Coverings industry could change ownership as a result of the current economic climate, claims a new study by leading financial analysts Plimsoll. With a surprising number of “cash rich” competitors waiting in the wings, the market could be set for a prolonged period of consolidation.

David Pattison, author of the new Plimsoll Industry Analysis – Floor Coverings, explains, “I am sure any director worth his salt would agree that, in the current climate, there are simply too many companies chasing too little market. With many directors eyeing the exit doors and highly leveraged buyouts consigned to history for the time being, it really is a buyers market out there for cash rich companies” Pattison continues, “In the Plimsoll Industry Analysis we have identified 147 companies that have a sizeable cash reserve sat on their balance sheets that, due to record low interest rates, is generating nothing. One company has a £695 million cash pot; a whopping 80% of turnover.

These companies are now in the position to buy up large chunks of market share at rock bottom prices and make that money work for them.They must be like kids in a sweet shop at the moment – all those distressed competitors available at a fraction of their true value”.

“The UK Floor Coverings market is still widely regarded as one of the UK’s most fragmented sectors. In our report we analysed 543 companies with a turnover of over £1 million per annum and have picked out 172 that are primed to be taken over. Buying one of these businesses represents a massive opportunity for someone to enhance their share of the market. Either way, the market is set for a wave of takeovers in the next months”.

Readers of The Stocklists are entitled to a £50 discount of this new special edition of the Plimsoll Industry Analysis – Floor Coverings. Call 01642 626400 quoting reference PR/FN30.

T 01642 626400

www.plimsoll.co.uk

Visit The Stocklists team at Harrogate Hall A • Stand A22 36

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News Famous flatweaver joins Foundation Roger Oates, renowned for re-inventing the tradition of flatweave flooring to create contemporary runners and rugs for the 21st century, has joined the Carpet Foundation as a Patron Member with effect from 1 August 2009. The recruitment of such a high profile consumer brand is a major boost for the Foundation in these unprecedented difficult trading conditions. Roger Oates becomes the second Patron Member alongside Bonar Yarns.

Commenting on his decision, Roger Oates said: “I have long admired the work of the Carpet Foundation and think they do a fantastic job promoting carpet as well as an awful lot of unseen and unheralded work on technical and environmental issues. Their recent work in establishing a code of practice has set useful, and much needed, guidelines for the carpet industry. I hope our involvement will increase our standing in the industry still further and offer us greater opportunities to work with other members.”

Carpet Foundation chief executive Mike Hardiman is delighted: “To recruit such a well known name is testimony to the standing of the Carpet Foundation in the wider industry. Roger punches well above his weight with the media and our alliance is a great coup for us. He certainly shares the same product, design and quality values as our manufacturers and his innovative and decorative products will be a great asset for us.There is tremendous synergy between his customer profile and Registered Specialists..”

T 01562 755 568

www.carpetfoundation.com

Stairway to success With the capability to transform old staircases into a bright and fresh set of stairs with a handy carry away DIY approach, Stair Make-Over is already big news on the continent and looks to build long term partnerships with distributors and wholesalers in the UK.

With the two-to-a-pack tread-over-tread system, Stair Make-Over is backed by a comprehensive training and marketing support package to ensure that wholesalers and distributors maximise sales opportunities.

Ronnie Houben, UK Account Manager, says: “I’ve been appointed to the UK to ensure that wholesalers and distributors have the support they need – whether it be just a phone call or some training. Stair Make-Over has also built a comprehensive arsenal of consumer-focused point of sale and marketing tools designed to maximise exposure and explain the system clearly and concisely.

We know that Stair Make-Over has the potential to become a big success for those who choose to adopt it.”

T +31 40208 6222

www.stairmakeover.com

60-minute Hyper makeover ITV’s 60 Minute Makeover is now relying on Hyper underlay from Floorwise to ensure that homes gets the right carpet underlay for their needs. Floorwise is working with the 60 Minute Makeover production and design teams to equip homes with the recycled and recyclable PU foam underlay, but to also make sure that the Hyper underlay selected meets the needs of the particular location.

Richard Bailey, managing director, said: “Shows like 60 Minute Makeover often encounter user specific demands such as the need for wheelchair access, or extra underfoot support for the infirm and in these situations we would always opt for the SHD HyperLIFT or HyperTREAD products. However, sometimes the show may be refurbishing a child’s bedroom and so here we would recommend the less dense SD products such as HyperLUSH, HyperGO or HyperSTART.”

With well over 1.5million viewers per show, 60 Minute Makeover is one of the nation’s most loved home renovation shows, particularly with its humanist angle, helping people that have been through difficult times, those that have given countless hours to their community or others who simply can not afford a makeover due to reasons beyond their control. “With Hyper we have an all-encompassing range of carpet underlay that is designed to meet the needs of all areas of the home, as well as provide an answer to user specific demands,” concludes Richard Bailey.

T 01509 673974 38

August 2009

www.floorwise.co.uk

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ADVERTORIAL FEATURE

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News Whitestone twists and shouts A new twist range is giving Whitestone Weavers something to shout about! City Twist, launched by the independently owned carpet producer earlier this year, has enjoyed such phenomenal success, it has been expanded from eight to 21 colours.

Available in a range of four different pile weights (30 to 60 oz), City Twist is an 80/10/10 British Wool product, manufactured in the UK and available in four and five metre widths.“We hit the market with the right product at exactly the right time,” said Whitestone sales director Phil Hartley. “The City Twist collection is exceptionally well priced. Starting from around just £15 a metre to the consumer, it has proved a great success for retailers.”

From a core bank of popular neutrals, the colour palette has expanded to include a comprehensive choice of fashionable naturals such as Linen, Nutkin, Savannah, Reed and Granite. Black Panache has also been included in response to customer demand for a tufted carpet in black.

“With an extensive colour palette, choice of pile weights and widths, City Twist now represents one of the most flexible tufted ranges on offer to the consumer,” said Phil.

T 01429 892540

www.whitestone.co.uk

Recycling gains momentum Carpet Recycling UK held their first annual conference at the NSPCC Training Centre in Leicester in June, with a capacity audience of 100 people eager for knowledge of this new industry.

recovery were presented by first hand experiences from a group of three different companies i.e. Shredding Services, Axion Consulting, and Cleanstream

Kate Chappell presented the mass balance for carpet recycling in UK illustrating the estimated 8,000 tonnes recycled in 2008 stimulated by the extensive development work done by Carpet Recycling UK.

Carpet Recycling UK set out the route towards sustainable funding and stressed the importance of majority support from carpet manufacturers and all other members of the carpet value chain.

The keynote speaker Frank Hurd, Chairman of Carpet America Recovery Effort, CARE, outlined their success in creating value from carpet materials and achieving 500,000 tonnes cumulative recycling level.Three members of CARE also attended to share their experiences from carpet collection and sorting to new processes for fibre recovery.

Case studies on starting collection, processing, re-use, and raw material

Frank Hurd stressed the importance of outlets to translate recyclates into new products. In break out groups the audience had the opportunity to focus on outlets of interest to them including: Energy recovery from carpet wastes; land applications for wool carpets; and roadstone products from bitumen backed tiles

T 07787 160169 www.carpetrecyclinguk.com

Edel adds yarn finisher Edel International, Dutch parent company of Edel Telenzo Carpets UK, has agreed to purchase its yarn finishing supplier, Yarnco b.v.

Yarnco is a young, family owned business with all the latest technology for spinning, doubling and heat setting of yarns – including the latest Volkmann twisting and doubling machines, Superba heatset and frisee machines. It can process polyamide 6, polyamide 6.6, polyester, polypropylene, wool and wool blends.The acquisition makes Edel International fully vertically integrated, guaranteeing continuity of supply and quality of its synthetics and wool carpets.

“Bringing Yarnco into the fold will give us much greater control over lead times by bringing the processes of twisting, doubling and heat setting in house alongside our yarn extrusion, tufting and backing, “ says Edel International managing director Rene Frederiks. “Now Edel can react faster to market demand and should also be able to bring new developments to market with more speed and creativity.”

Yarnco, which is based close to Edel International in Genemuidan in Holland, will remain an independently operated company and will continue to offer its yarn finishing services to other carpet and yarn producers.

T 01422 374417

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www.edeltelenzocarpets.co.uk

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News F. Ball marks the occasion F. Ball and Co. Ltd. has announced that it is CE Marking its powder underlayment products, highlighting the high standard of this product range. Allowing the free passage of construction products within the EU, the CE Mark indicates a product’s conformity with the applicable European requirements. Subjecting the products to the appropriate testing procedures under the Construction Products Directive, demonstrates suitability for the European market.

Applicable to all construction products, the Construction Products Directive is designed to remove the technical barriers to trade between member states of the EU, ensuring the free movement of a product within the European single market. As current legislation makes importers to the EU liable for the products they import, CE Marking also provides the importer with reassurance regarding quality and safety of the products.

Richard Harris, Marketing Manager at F. Ball, comments: “Although not currently a mandatory requirement for the UK, F. Ball is taking the initiative regarding CE Marking for its underlayment range. CE Marking clearly demonstrates that F. Ball’s underlayment product range meets the appropriate quality standards, permitting easier access for our European customers.”

Committed to developing and manufacturing flooring adhesives and subfloor preparation products of the highest quality, F. Ball’s products are subjected to extensive testing procedures in the company’s comprehensive on-site testing laboratories.

For further information on F. Ball and Co. Ltd. please call 01538 361 633 or visit www.f-ball.co.uk T 01538 361 633

www.f-ball.co.uk

Natural eco-chic from Woodward Combining innovative design with the finest renewable materials sourced from around the world, the Natural Base collection encompasses all of the senses of nature, to create a natural eco chic floorcovering. Stylish and functional, with a varied colour palette ranging from the ever popular neutrals to funky new metallic shades, there is something for everyone and every décor.

Natural Base is a collection of 82 plant fibre items: 70 sisal, two seagrass, four coir mix and six sisal, wool, jute mix. All items are available in 4m width (coir items are also available in 2m wide) and are suitable for heavy domestic use.

For added assurance, Woodward Grosvenor are now applying Intec stain treatment as standard on all Natural Base orders. Intec is proven to help protect the flooring by creating an invisible coating that gives the consumer a few more moments to remove the spillage before it can be absorbed into the plant fibre yarns.

Any one of the 82 items can be used as a broadloom carpet or can be bordered by any of 90 fabrics to create a striking rug.

The essence of the collection is captured in inspirational roomset photography which is featured in the Natural Base brochure and is supported by a consumer cutting service.

T 01562 635265

www.woodwardgrosvenor.co.uk

Mohawk builds for UK future The Mohawk Group, part of the world’s largest carpet manufacturer, has re-structured its UK and European operation as part of a strategic decision to enhance efficiency and improve service levels in the region.

Understanding that quality products need to be backed by equally focused support and service,The Mohawk Group will now use a single distribution channel to supply all central European countries including the UK.This consolidates three distribution centres into one principal location in Holland bringing a highly efficient customer-focused service operation.

An experienced nationwide UK sales team will continue to spearhead the company’s growth ambitions, and will be supported by a UK based customer services department on hand to deal directly with Mohawk’s growing list retail and commercial customers.

Richard Burkemper, Senior Vice President, Mohawk International comments: “As part of the continual evaluation of our European business, with the ultimate goal of improving our operations, we identified that our 44

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service to retailers, as well as specifiers and contractors could be enhanced by centralising our distribution to a single hub.

Using a single distribution facility will help us to extend our UK product portfolio, allowing us to hold more stock of more products.”

Appreciating that each market has its own needs and dynamic,The Mohawk Group will maintain a dedicated UK Customer Service office to ensure that its domestic and commercial customers are provided with the necessary support at all times. In addition to an increase in the commercial product offering, the company will also strengthen its UK residential carpet portfolio.

“The UK is a market of considerable importance to The Mohawk Group and so we take every step possible to ensure that we can deliver the best possible array of products and the highest levels of service,” says Richard.

T 01480 479830

www.themohawkgroup.com

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oice V

OF THE TRADE

Richard Bailey Managing Director of Floorwise

It’s a lot tougher out there than a year ago and while I hope we have got through the worst I don’t see signs of an upturn. Either way, there are massive opportunities out there for companies like Floorwise who’s ethos is based on offering value for money. If the product and it’s performance is good and the deal is right you can still grow in this difficult market.

“ What’s the key market issue/challenge today?

The challenge is to remain pro-active in your approach to the market and be adept at managing your resources – a recession can be healthy if it helps businesses understand their costs.

What’s the single most important key to success in flooring?

I think a focus on profitability is essential – both for our business and our customer’s businesses.You have to have the right product at the right price but you must understand the arithmetic of your business enough to monitor your profitability. Sales at any cost is a mug’s game – but some companies end up there without always realising it.

Which companies in the trade most impress you?

To my mind, the most impressive businesses are the most innovative businesses – innovative in their thinking, in their design and in their products.The difficult market has sorted out these companies from the others and there are still a lot of businesses that are thriving because they are forward-thinking.

To my mind, the most impressive businesses are the most innovative businesses – innovative in their thinking, in their design and in their products And most disappointed you?

“

How would you describe current markets conditions compared to a year ago?

I do feel there is a lack of enthusiasm among some UK companies (by no means all) to explore new ideas and support new initiatives.

There is still a lot of inertia and closed minds out there which overseas competitors are able to exploit.

Who has been your biggest influence in business?

I suppose there are lots of influences and that’s the way I like it. I like listening and discussing and debating all the possibilities as openly as possible with as many people in the business as I can.We all have lots to learn from each other and the industry as a whole can do better business this way.

What was your first job in flooring?

If you could ask retailers to change one thing, what would it be?

I’ve been in the flooring industry 10 years which is the 10 years I have been at Floorwise. I’m a trained marketing professional and have worked in marketing jobs with roles in blue chip companies within the printing, textiles and communications industries before flooring.

What has changed most in the last 5-10 years?

I would definitely recommend this industry to anyone wanting to work in it. Flooring is a really down-to-earth industry in a nice, positive way and it’s full of people who are good at getting on with people even when they are competing with each other.

I would love to see retailers give underlay a better presence in their stores compared to carpet – a presence that is a true reflection of the profit it makes for them – or could make if it had more presence! They should always make quality underlay a key part of their pitch – for their benefit as well as ours.

Apart from my hair (which was fairly grey before the recession but hasn’t been getting any darker since!), you have to say that the competitive environment has got more intense and the competition is much more global.

In your time in the trade, what has most surprised you?

Would you advise a member of your family to come into the flooring industry?

If you didn’t work in this industry, what would have been your second choice career? (Should it have been!?)

I would like to say ski instructor, but that’s probably wishful thinking and a love of the Alps more than the quality of my skiing!

The versatility, adaptability and entrepreneurial spirit of the independent retail and contract trade. Excelling in a market place rather than being dominated by the multiples, sheds and PLCs.

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Flower on Flooring News The plank gang

Among the ebb and flow of flooring trends – many of which have risen to prominence before waning then, in some cases, enjoying a return to popularity – plank floors of all types have enjoyed continuing relative

Proof of the popularity of plank can be seen in the variety of options now available, from solid and engineered wood to laminate and vinyl, the market has seen suppliers in all areas embrace the trend.The various ranges of one-strip floors available from Kährs, spanning numerous species and finishes, is a prime example. Included within these is the company's new Classic Nouveau range, which features six European oak wood floors with brushed surfaces and distinct bevelled edges to emphasise the plank format.

All floors are offered with a choice of durable matt lacquer or nature oil prefinish in a variety of shades, from pale toned Snow to deep toned Black.These have been developed to provide solvent-free enhanced performance while emphasising the natural wood grain.

There are also many other other one-strip wood floors available throughout Kährs Original 15mm and Linnea 7mm ranges, all offered with 30-year and 12-year guarantees respectively.All feature the company's eco-friendly multi-layered construction, designed for stability throughout all humidity levels, along with the company's glueless Woodloc joint for fast and gap-free installation.

Among its many options of solid wood, laminate and cork floors, German manufacturer Haro has developed a variety of plank designs.

One of its most recent introductions are six Toscana 2500 products added to its established Toscana plank range.These have been designed to provide quick installation combined with high quality appearance and competitive pricing, the company states. Features include a sandable 2.5mm top layer, four-sided micro bevel and the new Drop Connect installation system. Further benefits of compact format and low weight – the planks are a mere 11mm thick and 1m long for ease of handling and storage – add to the ease of laying, the company states.

for a wider colour range. It has therefore developed finishes ranging from dark to bright and provides long lasting protection through the use of the Permadur matt finish.Another to offer a considerable choice of plank flooring is Balterio, which has a wide range of high quality laminate designs that are designed for ease of installation and maintenance. Incorporating a selection of rich, contemporary decors and finishes, the company's ChromeZone technology ensures realistic effect and choices for consumers to consider for use in every room.

The company states that controlling its entire supply chain allows it to provide high quality laminate flooring, using only environmentally PEFC wood, with long lasting guarantees. Balterio's Click Xpress’s installation system is another feature, designed to provide simple fitting.True Matching technology has also been put to good use, allowing the company to provide skirtings and profiles that match its laminate flooring ranges.

Vinyl flooring provides yet more options for those sourcing plank flooring, with ease of maintenance proving popular with consumers.

Stepper is the latest range of LVT plank flooring from IVC Group, which includes self-adhesive installation for consumers seeking to transform interior design quickly and obtain maximum value from their flooring choice.The company states that Stepper is available in four wood style collections – Silhouette, Balance, Passion and Essential.

Each is available in a variety of wood decors, ranging from the light tones of Silhouette through to the rich dark shades of Passion.All of these carry a 10-year guarantee and also feature the Super Guard wear layer for excellent durability and ease of maintenance.The range can be laid in different installation patterns, is suitable for bathroom use and can be completely recycled.

Installation of Stepper simply requires a clean, level and dry subfloor.

Oak continues to be the most popular species, Haro reports, but there is now more demand

HARO Interieur Parkett Toscana

Allura from Forbo

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IVC’s Stepper Cabernet 845

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News by Dennis Flower Continuing with the vinyl theme, Jaymart's Plaza Safe-T-Wood is a new and exclusive range of vinyl sheet flooring, manufactured using state-ofthe-art production techniques to give a realistic wood effect in terms of both appearance and texture.The company states that convincing wood effect means that the range is suitable for use in the home, but the tough polyurethane reinforced wear layer also makes it a realistic option for use in retail environments, museums and art galleries, offices and public buildings, hotels and restaurants, schools and colleges, etc.The 2mm thick Plaza Safe-T-Wood range is IMO Tested for marine usage, has a slip resistance of DS R9 and abrasion resistance of wear group T. Seven wood finishes include Ash, Cherry, Dark Oak,Antique Oak, Light Beech and Pine and Walnut. It has a wear layer of 0.5mm and has a roll size of 15m x 2m.

The comprehensive Polyflor portfolio of luxury vinyl includes a number of plank choices for both heavy commercial and domestic installations. Amongst these is its new Expona Design, featuring 26 elegant traditional, rustic and contemporary wood designs in addition to 30 natural stone and special effects.The company's Bevel Line Collection also includes 10 bevel-edged wood planks and its Kudos PU offers further wood style effects.

Polyflor states that its Camaro Studioflor PU is suitable for both light commercial and residential use and also includes wood amongst its various other effects, whilst its Colonia Homeline range, with 16 design options, targets the domestic sector and is seen as especially suitable for social housing projects. Its commercial collection and Camaro Studioflor feature a polyurethane surface treatment for ease of cleaning and maintenance.The ranges are further supported by a variety of design accessories including standard borders and corners, feature strips and design strips to facilitate tailored floor designs.

Forbo Flooring Systems provides additional choice of plank styles within its vinyl ranges and highlights its Allura range of exclusively designed vinyl tiles, comprising the natural look of wood with cutting edge embossing technology. Inspired by natural flooring materials, the company states that every detail has been developed to achieve maximum visual impact with minimum installation or maintenance effort required.

Kahrs Oak Nouveau Grey

Jaymart's Plaza Safe-T-Wood

Colonia Homeline collection from Polyflor

The three-dimensional textured effect is achieved through both surface and reverse embossing to replicate wood in both appearance and texture.The company reports that its Allura wood has been designed to create a warm and inviting environment whilst providing a tough, resilient flooring surface, standing up to intense heating and lighting to provide long term performance.

Balterio’s Magnitude - 580 Blackfired Oak

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The British Wool column Good images of carpets and rugs...

The British Wool Summer Showcase in June

Introducing a collection of new British Wool room set images to the guests, the BWMB announced a long term programme intended to provide high specification photography to the consumer publications which will reflect up to date trends for interiors.

Positive response to first British Wool summer showcase British Wool held its first Interiors Summer Showcase event in Harrogate at the end of June and officially launched its ‘Origin is Everything’ campaign to a group of invited editors and interior design specialists.

Featuring a wide range of product from a selection of British Wool manufacturers, guests had a chance to look at the latest designs and colours available to the market in both carpet and rugs.

A presentation on the new campaign detailed the background of the British Wool Marketing Board as a farmer’s organisation which sells wool from over 50,000 wool producers in the UK.

“We wanted them to understand how our organisation works and what it does.

There is no other Marketing Board like this in the UK or across the world and so explaining the extent of our role is crucial to what we are striving to achieve with this campaign,” Bridgette Kelly, Public Relations Manager at the BWMB explained.

“The basic lack of good ‘carpet in room’ imagery hinders the carpet industry and prevents it from getting the level of coverage it needs in magazines that guide the consumers.This is a long standing problem and we need to address it. We have committed to building up a library of images that will showcase carpet in the right way. This was very well received,” says Bridgette Kelly, Public Relations Manager at the BWMB.

Editors spent the afternoon mingling whilst looking at showcase product from a small number of carpet and rug manufacturers and the consensus was very positive. “They were extremely receptive to the event and to the different aspects of the campaign.

The ultimate aim is to build support for British Wool licensees and to increase the visibility of carpets and rugs in interiors and lifestyle publications through a number of different marketing activities,” she said.

Bridgette summed the event up as a great success, “We wanted it to be very easygoing and the emphasis was on enjoyment, fortunately the sun shone brightly and they could finish the day with a glass of wine on the veranda, which always helps.”

All about the wool...

The campaign itself is all about the heritage of the fibre – the fact that British Wool is naturally grown, is fully sustainable and is from sheep run by our own British farmers. The message replaces the ‘British Wool...naturally’ campaign which ran for many years. Bridgette commented: “We felt it was important to say something more meaningful, something that reflected current trends particularly the eco-theme and the British trend that has emerged strongly in recent months. Some consumers are clearly questioning the content of the things that they buy on a number of different levels. We wanted to connect to that – so that they do question and choose more carefully and in turn make British Wool a lifestyle choice. “

New website designed to inspire...

John Snee of Westex Carpets discusses his carpet collection with a visiting editor.

Presenting information to the consumer is also a fundamental part of the campaign and the BWMB launched their new website to the consumer editors at the event.

Aboutwool.com has been designed for consumers – it is intended to inform and inspire whilst also providing immediate connection to licensed manufacturers with British Wool product.

Part of the new website is the new British Wool Look Book which provides a selection of themed presentations so that the consumer can get ideas, colours and suggestions - all intended to help them visualise how British Wool product can be used within their homes.

“Inspiring is key to the new campaign and we will be using a variety of different techniques to bring this to the consumer – the British Wool Look Book will be updated during the year and will become a fully interactive tool on the website in the coming months”, says Bridgette.

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Ulster weaves a wider wilton Ulster Carpets continue to innovate and lead the market in terms of technology and service.Their latest step forward is the newly installed wilton looms, with the capability of weaving 5 metre wide carpet for their Ulster Velvet and York Wilton ranges.They are the first carpet manufacturer to offer 5m wide premium quality, plain woven wilton carpets in the UK and Ireland.

All 42 York Wilton and 42 Ulster Velvet colours are now available in colour matching widths – 5m, 4m, 3m, 2m and 1m, and are all held in stock for rapid delivery. All woven carpet is manufactured in the UK and Ireland in factories with a vastly reduced Carbon output, minimising their impact on the environment.

Newly developed by Ulster and unique to the marketplace, Ulster becomes the first company to offer 5 metre woven width. Crucial for soft contract applications and customers with larger rooms, the 5 metre width gives carpets an optimal finish by eliminating unsightly seams.The multi width offering of five colour matching widths also helps reduce waste as well as cost for the consumer.

T 02838 334433

www.ulstercarpets.com

SALES AGENTS Can we introduce you to some new business?

We’ve been asked to publish a Directory of Agents - to help introduce you to new retail and contract customers in your area and to help manufactuers find new people to cover the ground.

Interested? Please email Diane Martin at diane@mayvillepublishing.co.uk

Stocklists The

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New Regional Wholesalers Directory The Stocklists Wholesalers Directory National

Fells Carpets Goole Tel: 01977 662211 Email: fellscarpets@aol.com Web: www.fellscarpets.co.uk See page 20 for details

Scotland

Bathgate & Co. Ltd Edinburgh Tel: 0131 554 5485 Email: bathgateco@aol.com

Fyfe & McGrouther Glasgow Tel: 0141 552 4966 Email: glasgow.029@decco.co.uk

McMillan Flooring Distribution Edinburgh Tel: 0131 202 0030 Email: info@mcmillanflooring.com Web: www.mcmillan-floors.com Neil Smith Ltd Ayr Tel: 01292 287948

North East

Adamms Wholesale Carpets North Shields Tel: 0191 296 0074 Artfloor Ltd Huddersfield Tel: 01484 540099

Barnsley Flooring Barnsley Tel: 01226 321316

Carpet Line Direct Ltd Hartlepool Tel: 01429 892523 Email: info@carpetlinedirect.co.uk

Delta Carpet Distributors Leeds Tel: 0113 240 4144 Email: sales@deltacarpets.com Web: www.deltacarpets.com Fells Carpets Goole Tel: 01977 662211 Email: fellscarpets@aol.com Web: www.fellscarpets.co.uk See page 20 for details

Floorwise (North East) County Durham Tel: 0191 410 7070

M S Contract Carpets & Carpet Tiles Shelf Tel: 01274 691511

Supertex Furnishings Lancashire Tel: 01772 457070 Email: sales@supertexfurnishings.co.uk Web: www.supertexfurnishings.co.uk See page 26 for details

North West A & A Carpets Ltd Manchester Tel: 01204 701188

Sweeney Todd Blades Ltd Worsley Tel: 0161 790 7850 enquiries@sweeneytoddblades.co.uk

Flooring Supplies Anglia Ltd Norwich Tel: 01603 427247 Web: www.flooringsuppliesanglia.co.uk

Beds Flooring Bedford Tel: 01234 341234 Email: tim.groves@bedsflooring.co.uk

South East

Midlands

Myton Flooring Norwich Tel: 01603 624387

Acorn Carpet Accessories Bromley Tel: 020 8462 0422 Email: acorncarpetsacc@btconnect.com

A & S Carpets Bolton Tel: 01204 706401 Email: ascarpet@talk21.com

Floorwise D & J Ltd Southam Tel: 01926 814922 Email: fwisednj@aol.com Web: www.floorwise.co.uk

Dyne Carpet Tile Company Salford Tel: 0161 877 8877 Email: info@dynecarpettile.com Web: www.dynecarpettile.com

McManus Wholesale Midlands Tel: 02476 635856

AFS Middlesex Tel: 020 8805 8620 Email: info@afsenfield.co.uk See page 13 for details

St.Ann’s Warehouse Ltd Stoke on Trent Tel: 01782 717200 Email: st.annes@totalise.co.uk

Beds Flooring Bedford Tel: 01234 341234 Email: tim.groves@bedsflooring.co.uk

Carpet Fitters Supplies Blackburn Tel: 01254 51661

Haldon Thompsons Stockport Tel: 0161 430 1420 Email: haldonthompson@headlam.com HBS Floortrade Stockport Tel: 0161 430 1435 Email: Gary.Prophet@hbs-sales.co.uk

John Talbot Wholesale Flooring Blackpool Tel: 01253 751777 Lee Floorstok Ltd Liverpool Tel: 0151 708 7420 Email: leefloorstock@aol.com Web: www.leefloorstock.co.uk

Pennine Flooring Carlisle Tel: 01228 591002 Email: enquiries@pennineflooring.com Web: www.pennineflooring.com R G N Flooring Supplies Stockport Tel: 0161 406 7557 Email: sales@rgn.net Web: www.rgnflooringsupplies.co.uk

Supertex Furnishings Lancashire Tel: 01772 457070 Email: sales@supertexfurnishings.co.uk Web: www.supertexfurnishings.co.uk See page 26 for details Sundream Enterprises Ltd Manchester Tel: 0161 236 1020 Email: info@sundreamenterprises.co.uk

J J Wholesale & Distribution Ltd Birmingham Tel: 0121 765 4994 Email: jjwholesale@gmx.com

Sheffield Wholesale Lino & Carpet Sheffield Tel: 0114 272 8116 Email: sales:swlltd@btconnect.com

Supertex Furnishings Lancashire Tel: 01772 457070 Email: sales@supertexfurnishings.co.uk Web: www.supertexfurnishings.co.uk See page 26 for details Westfold Products Ltd Sheffield Tel: 0114 287 9638 Email: westfoldinfo@aol.com

Woodfloor Trade Supplies Rugby Tel: 0870 241 8847 sales@woodfloortradesupplies.co.uk www.woodfloortradesupplies.co.uk

East

Beds Flooring Bedford Tel: 01234 341234 Email: tim.groves@bedsflooring.co.uk Faithfulls (Hadleigh) Ipswich Tel: 01473 822341 Email: faithfulls@headlam.com Web: www.faithfulls.co.uk

All In One Supplies Hatfield Tel: 0845 260 7055 Email: sales@allinonesupplies.co.uk Web: www.allinonesupplies.co.uk

Ashmount Flooring Supplies Tottenham Tel: 020 8808 2158 Email: sales@ashmountflooring.co.uk Web: www.ashmountflooring.co.uk

Carvall Group Flooring Supplies Chelmsford Tel: 01245 451461 Email: chelmsford@carvallgroup.com Web: www.carvallgroup.com

Columbia Flooring Middlesex Tel: 020 8443 3322 Email: sales@columbiaflooring.co.uk Web: www.columbiaflooring.co.uk See page 17 for details Faithfull Floor Coverings Dartford Tel: 01322 285001

Flooring Supplies (London) Chelmsford Tel: 01245 451461 Email: chelmsford@carvallgroup.com Web: www.carvallgroup.com Flooring Supplies (London) Tottenham Tel: 020 8808 3011 Email: sales@carvallgroup.com Web: www.carvallgroup.com

Flooring Supplies (London) Greenwich Tel: 020 8853 5581 Email: greenwich@carvallgroup.com Web: www.carvallgroup.com

Garrod Bros Ltd Enfield Tel: 020 8805 6767 Email: garrodbroslondon@btconnect.com Hall’s Flooring Ltd London Tel: 020 8803 1400 Email: sales@hallsfloorings.co.uk

J De Bruyn Ltd Leyton Tel: 020 8558 4725 Email: enquiries@de-bruyn.co.uk Web: www.de-bruyn.co.uk

Littner Hampton London Tel: 020 8520 8474 Email: littnerhampton@aol.com Web:www.littnerhamptoncarpets.co.uk P F C Flooring Supplies Ltd Romford Tel: 01708 378801 Email: sales@pfcflooring.co.uk Rackhams London Tel: 020 8531 9225 Email: sales@rackhamsltd.co.uk See page 25 for details

STS Flooring Distributors Ltd Watford Tel 01923 222790 Email: sales@stsflooring.com Web: www.stsflooring.com STS Flooring Distributors Ltd Orpington Tel: 0845 434 1000 Email: sales@stsflooring.com Web: www.stsflooring.com

South West

Ireland

Wales

Beach Bros Ltd Devon Tel: 01392 421000 Email: wholesale@beachbros.co.uk

E C O Wood Ltd Co. Wicklow Tel: 353 4046 2620 Email: eco@dol.ie

3 D Flooring Supplies Ltd Cardiff Tel: 029 2070 6706 Email: cardiffsales@3dflooringsupplies.co.uk

Balley Carpets of Bristol Keynsham 0117 986 8431 Email: baileybristol@mcd.co.uk Web: www.baileybristol.co.uk

Clarks Wood Company Bristol Tel: 0117 971 6316 Email: stag@clarkswood.com Web: www.clarkswood.com

CF Anderson & Son Ltd Colchester Tel: 01206 211666 Email: sales@cfanderson.co.uk Web: www.cfanderson.co.uk G J Flooring Wholesale Battle Tel: 01424 892411

Brooks Belfast Belfast Tel: 028 9074 4201 Email: brooks.belfast@brooksgroup.ie Web: www.brooksgroup.co.uk

Marketall Trading Ltd Dublin 11 Tel: 00 353 1 8308244 Email: joe@marketall.ie Web: www.marketall.ie

M C D Belfast Belfast Tel: 028 9035 1624 Email: mcdbelfast@mcd.co.uk Web: www.merbelfast.co.uk

3 D Flooring Supplies Ltd Swansea Tel: 01792 797970 Email: swanseasales@3dflooringsupplies.co.uk

Keepfers Flooring Accessories Cwmbran Tel: 01633 871162 Rhyl Flooring Supplies Ltd Rhyl Tel: 01745 354555

Are you a Wholesaler?

If you’re not listed here and would like to be, please call Diane Martin on 01482 659396

Nutland Carpet Accessories Poole Tel: 01202 681929 Email: enquiries@nutlandcarpets.co.uk Web: www.nutlandscarpets.co.uk Nutland Carpet Accessories Chandlers Ford Tel: 023 8026 7322 Email: enquiries@nutlandcarpets.co.uk Web: www.nutlandcarpets.co.uk Solent Wholesale Carpet West Sussex Tel: 01243 774623 Email: sales@solentwholesale.co.uk Web: www.solentwholesale.co.uk See page 25 for details

STS Flooring Distributors Ltd Croyden Tel: 020 8659 0971 Email: sales@stsflooring.com Web: www.stsflooring.com Solent Wholesale Carpet West Sussex Tel: 01243 774623 Email: sales@solentwholesale.co.uk Web: www.solentwholesale.co.uk See page 25 for details

The Stocklists Wholesalers Directory National

Fells Carpets Goole Tel: 01977 662211 Email: fellscarpets@aol.com Web: www.fellscarpets.co.uk See page 20 for details

Scotland

Bathgate & Co. Ltd Edinburgh Tel: 0131 554 5485 Email: bathgateco@aol.com

Fyfe & McGrouther Glasgow Tel: 0141 552 4966 Email: glasgow.029@decco.co.uk

McMillan Flooring Distribution Edinburgh Tel: 0131 202 0030 Email: info@mcmillanflooring.com Web: www.mcmillan-floors.com Neil Smith Ltd Ayr Tel: 01292 287948

North East

Adamms Wholesale Carpets North Shields Tel: 0191 296 0074 Artfloor Ltd Huddersfield Tel: 01484 540099

Barnsley Flooring Barnsley Tel: 01226 321316

Carpet Line Direct Ltd Hartlepool Tel: 01429 892523 Email: info@carpetlinedirect.co.uk

Delta Carpet Distributors Leeds Tel: 0113 240 4144 Email: sales@deltacarpets.com Web: www.deltacarpets.com Fells Carpets Goole Tel: 01977 662211 Email: fellscarpets@aol.com Web: www.fellscarpets.co.uk See page 20 for details

Floorwise (North East) County Durham Tel: 0191 410 7070

M S Contract Carpets & Carpet Tiles Shelf Tel: 01274 691511

Supertex Furnishings Lancashire Tel: 01772 457070 Email: sales@supertexfurnishings.co.uk Web: www.supertexfurnishings.co.uk See page 26 for details

North West A & A Carpets Ltd Manchester Tel: 01204 701188

Sweeney Todd Blades Ltd Worsley Tel: 0161 790 7850 enquiries@sweeneytoddblades.co.uk

Midlands

Beds Flooring Bedford Tel: 01234 341234 Email: tim.groves@bedsflooring.co.uk

Flooring Supplies Anglia Ltd Norwich Tel: 01603 427247 Web: www.flooringsuppliesanglia.co.uk Myton Flooring Norwich Tel: 01603 624387

South East

Acorn Carpet Accessories Bromley Tel: 020 8462 0422 Email: acorncarpetsacc@btconnect.com

A & S Carpets Bolton Tel: 01204 706401 Email: ascarpet@talk21.com

Floorwise D & J Ltd Southam Tel: 01926 814922 Email: fwisednj@aol.com Web: www.floorwise.co.uk

Dyne Carpet Tile Company Salford Tel: 0161 877 8877 Email: info@dynecarpettile.com Web: www.dynecarpettile.com

McManus Wholesale Midlands Tel: 02476 635856

AFS Middlesex Tel: 020 8805 8620 Email: info@afsenfield.co.uk See page 13 for details

St.Ann’s Warehouse Ltd Stoke on Trent Tel: 01782 717200 Email: st.annes@totalise.co.uk

Beds Flooring Bedford Tel: 01234 341234 Email: tim.groves@bedsflooring.co.uk

Carpet Fitters Supplies Blackburn Tel: 01254 51661

Haldon Thompsons Stockport Tel: 0161 430 1420 Email: haldonthompson@headlam.com HBS Floortrade Stockport Tel: 0161 430 1435 Email: Gary.Prophet@hbs-sales.co.uk

John Talbot Wholesale Flooring Blackpool Tel: 01253 751777 Lee Floorstok Ltd Liverpool Tel: 0151 708 7420 Email: leefloorstock@aol.com Web: www.leefloorstock.co.uk

Pennine Flooring Carlisle Tel: 01228 591002 Email: enquiries@pennineflooring.com Web: www.pennineflooring.com R G N Flooring Supplies Stockport Tel: 0161 406 7557 Email: sales@rgn.net Web: www.rgnflooringsupplies.co.uk

Supertex Furnishings Lancashire Tel: 01772 457070 Email: sales@supertexfurnishings.co.uk Web: www.supertexfurnishings.co.uk See page 26 for details Sundream Enterprises Ltd Manchester Tel: 0161 236 1020 Email: info@sundreamenterprises.co.uk

J J Wholesale & Distribution Ltd Birmingham Tel: 0121 765 4994 Email: jjwholesale@gmx.com

Sheffield Wholesale Lino & Carpet Sheffield Tel: 0114 272 8116 Email: sales:swlltd@btconnect.com

Supertex Furnishings Lancashire Tel: 01772 457070 Email: sales@supertexfurnishings.co.uk Web: www.supertexfurnishings.co.uk See page 26 for details Westfold Products Ltd Sheffield Tel: 0114 287 9638 Email: westfoldinfo@aol.com

Woodfloor Trade Supplies Rugby Tel: 0870 241 8847 sales@woodfloortradesupplies.co.uk www.woodfloortradesupplies.co.uk

East

Beds Flooring Bedford Tel: 01234 341234 Email: tim.groves@bedsflooring.co.uk Faithfulls (Hadleigh) Ipswich Tel: 01473 822341 Email: faithfulls@headlam.com Web: www.faithfulls.co.uk

The Wood Floor Centre UK Leigh on Sea Tel: 01702 479493 Email: thewoodfloorcentreukltd@hotmail.co.uk Web: www.thewoodfloorcentreukltd.co.uk

All In One Supplies Hatfield Tel: 0845 260 7055 Email: sales@allinonesupplies.co.uk Web: www.allinonesupplies.co.uk

Ashmount Flooring Supplies Tottenham Tel: 020 8808 2158 Email: sales@ashmountflooring.co.uk Web: www.ashmountflooring.co.uk

Carvall Group Flooring Supplies Chelmsford Tel: 01245 451461 Email: chelmsford@carvallgroup.com Web: www.carvallgroup.com

Columbia Flooring Middlesex Tel: 020 8443 3322 Email: sales@columbiaflooring.co.uk Web: www.columbiaflooring.co.uk See page 17 for details Faithfull Floor Coverings Dartford Tel: 01322 285001

Flooring Supplies (London) Chelmsford Tel: 01245 451461 Email: chelmsford@carvallgroup.com Web: www.carvallgroup.com Flooring Supplies (London) Tottenham Tel: 020 8808 3011 Email: sales@carvallgroup.com Web: www.carvallgroup.com

Your local service guide - see pages 10 & 11 Wholesalers: To list your wholesale business for a nominal monthly charge, please faxback the form below to 01482 659397 or telephone 01482 659396 or email diane@mayvillepublishing.co.uk and we’ll send you all the details.

Name:

Business name:

Telephone number: Email address:

Stocklists The

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we reach further so you can aim higher FlooringNews

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Are you paying too much for gripper?

See what you could be paying by contacting one of our sales agents

DICKINSON MOORE Full range of gripper, PU underlay, wood underlays and naplocks Our sales force North West: Adam Fergusson 07973 116735 Scotland: David McCracken 07792 873342 South Wales: Mark Keepfer 07976 700222 London area: Peter Hughes 07976 917108 South West: Martin Pow 07968 119887 North East, Yorkshire and the East Midlands: Colin Evans 07966 770101 South East and all other areas: Jon Marsh 07861 240555 Kent and Sussex: Zac Marsh 07828 663325 Contact: lee@dickinson-moore.com

tel/fax 01474 353573

Stand out from the crowd and have a say in the future of your industry

www.nicfltd.org.uk

The NICF covers all types of flooring including carpet, laminate, luxury vinyl tile, timber and sheet vinyl fitting, and are the driving force behind raising standards of floor covering installation.

By supporting the NICF and becoming an active member you can have a voice in the future of your chosen industry along with all the other benefits you see listed below:

• Enhance your company image • Free listing on the NICF website and broaden your opportunities for work • Free business support helpline with Croner Consulting • Technical advice line • Great discounts on FITA training courses • Discounts on quality workwear and tools • Keep up to date with industry news with Free subscriptions to Stocklists and the Contract Flooring Journal • Free newsletter

NICF 4c St. Mary’s Place, The Lace Market, Nottingham NG1 1PH Tel: 0115 958 3077 Fax: 0115 941 2238 Email: info@nicfltd.org.uk August 2009

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retailers respond to industry issues

The net... or not?

Retailers blast e-business for margin erosion The net’s not working well enough for UK retailers - and manufacturers risk devaluing brands and promoting margin erosion online says our survey.

and I feel we are losing out on some of these internet sales.”

Another survey respondent said online retailers operating on 10% margins are “devaluing the brands and turning retail outlets into showrooms for the web.” He added: “The manufacturers need to realise that the more of this type of practice goes on, the less retailers will be willing to show their products”.

The Stocklists sample were self-selecting and maybe more interested in the net than most – especially given that our surveys are online. 75% had their own website and more than half had paid for listings or advertising on third-party websites.

Three-quarters believed the internet had generated some 70 business for them.

“Independent retailers with their own premises are the future of this trade and deserve protection from internet cowboys,” said one irate retailer who advocates a boycott of manufacturers who sell direct online.

The strong criticism of manufacturers’ policies in this area was a repeated and unexpected theme of the survey results. “I think that the main responsibility remains with the manufactures in dealing with the correct companies. i.e. people who actually have retail premises and actually stock their products and do not under sell the product,” said another retailer who added: “One way around this problem is to only offer a full manufacturer’s guarantee if you have the carpet fitted by the company you purchased the carpet from?”

“Retailers on the internet are carving the prices up on supply only hoping for large quantities at small margins,” said a store in Buckinghamshire.

One store who contacted The Stocklists, had already stopped stocking rugs from certain suppliers due to heavy discounting by online competitors. “I believe that manufacturers should promote their products on the internet and list recommended retail prices and then supply a list of bona-fide retailers.”

The Stocklists polled more than 300 retailers with a series of questions on e-commerce in the flooring industry.

The web now accounts for 17% of UK retail spend – about £40 billion annually – but the perception is that the internet has had a shaky start in the sector with some false starts in various areas. Only 17% of respondents felt the internet was ‘very important’ to the trade and just 4% thought carpets were suitable for selling on the web.

A Yorkshire retailer echoed the sentiments of many: “There has been a few attempts by the industry to embrace the internet with carpets in mind. However I feel this has little impact on most carpet sales. Laminate flooring has seen a bigger increase of our customers' comparing our prices to that on the internet, 54

August 2009

And from the Home Counties, “The web has affected things like underlay, Karndean, Amtico and wood flooring more than carpet as these products are easier to judge colour over the internet compared to carpet.”

Most retailers felt that sales loss to the internet was low with more than half saying they felt the figure would be 5% or less.

Nevertheless, most retailers, more than 70% expected flooring e-commerce to grow steadily with 8% anticipating rapid growth.

70 23

Key results 23 76

Is the web really worth it?

76 17 70 70 17 26

23 23 17% only believe the web is important 26 to7070 the flooring trade

17% 4% 70% 72% 16% 54% 95%

4% said carpet was unsuitable for 23 selling on the net 70 70 76 76 70

23 17 17

70% expect flooring business to grow 76 23 76 steadily online 26 26 17 72% visit flooring industry websites 76 17 70 70 a regular basis on

26 17 16% only use email to communicate 26 with suppliers 70 54% said email marketing in this sector was poor 70 26

95% said they regular buy online themselves 70

The Stocklists polled 327 retailers throughout the UK during July 2009. Replies and comments are recorded anonymously.

Many thanks to all those who took part.

FlooringNews

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“Independent retailers with their own premises are the future of this trade and deserve protection from internet cowboys.”

“Retailers on the internet are carving the prices.”

While it’s easy to criticise, enlightened retailers know the net’s here to stay and it’s smarter to work with it than against it. “We have successfully used the web as a shop window over the past five years, and feel that a web presence is essential,” said one such business owner. “My belief is that customers will always want to see and feel a carpet before buying it, and there is only a very small minority who will visit a retailer to see a carpet then go on the web to find the same product cheaper.

“We have in our favour that carpets are on the whole bulky, and expensive and inconvenient to deliver over a large distance.

We must try to clinch a deal before the customer goes on the web and searches by lowest price - isn't it better to stress the benefits of great customer service, experience, and guarantees, than just letting a customer buy on price alone?”

72% of respondents visited flooring industry websites on a regular basis and of the main industry websites, 78% said they had visited yourfloors.co.uk and 69% visiting carpetfoundation.com. 68% said they had visited the carpet promotion site funonthefloor.com.

Promotional email, an increasing component of the internet marketing mix, seems to be under-developed in our sector.Two thirds of respondents said they had never or hardly ever received email marketing from a flooring company and when they did, more than half said it was poorly presented.

Email messages generally seem to be much less a part of business life in flooring that might be assumed in other sectors.

Only a third said they regularly used email to communicate with customers but much more surprisingly, just 16% used email to communicate with suppliers on a regular basis.

“Customers will always want to see and feel a carpet before buying it.”

The Stocklists

Flooring Forum

The Flooring Forum is a new service from The Stocklists to help the industry talk to itself about key issues including marketing, service, products, quality and the environment.

Retailers respond to an online survey and are also encouraged to leave ‘soapbox’ comments.The anonymity of responses is preserved so that retailers can say what they really think.

If you have a topic you’d like to see debated in the Flooring Forum, please email David Spragg at davidspragg@thestocklists.com If you would like to participate in future surveys, look out for the next topic promoted in this magazine or email davidspragg@thestocklists.com and we’ll add you to our list of retailers we invite by email each time a survey is published.

Live debate at Harrogate

The Stocklists has been asked to host a seminar on e-retailing at the National floor Show with a panel including yourfloors.co.uk, Sitemakers and SPG Group.

Tuesday, September 8,

“We have successfully used the web as a shop window - a web presence is essential.” from The Stocklists

“Manufacturers need to realise that more e-commerce means less retailers will be willing to show their products.”

“Manufactures should deal with people who actually have retail premises and stock and do not under sell the product.”

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Do you still not have a ‘proper’ website?

Build a better one while you’re at Harrogate!

Floorsites

Plug-in an ‘instant’ flooring industry website branded for your store or business for just £390 set-up + £90 per year*

Flooring stores don’t generally need elaborate websites – most of the time, visitors are just trying to find out your phone number, your opening hours or where they can park! Or they’re just checking you out to see how professional you look.

A special offer from

Stocklists The

The Floorsite package offers:

● 7 ready-made pages of flooring industry content covering the key sectors of carpets, vinyls, laminates, etc. ● Instant online editing - you can customise these pages yourself anytime using our online editor for latest offers and new ranges … or leave them as they are – we’ve already put in your name, business details and contact information. ● Choose photos from our library to make your site unique – or upload your own images. ● Link to Google Maps – let visitors find you quickly and see where to park ● Auto-email form to let customers contact you direct

Visit us on stand A22 and walk away with a whizzy website you need never worry about again!

You can re-direct internet users from your current web address or set-up a new domain name.

Check out our dummy site at www.thestocklists.com/floorsites You can fill out the contact form on this site to enquire further or to order a Floorsite – or contact David Spragg at davidspragg@thestocklists.com or call 01845 573241. * Per domain name. Excludes VAT.

NO OBLIGATION ‘TEST DRIVE’... we set up your site free-of-charge for a month. If you don’t like it, you don’t pay. There’s nothing to lose!

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News Green award doubles credentials All best-selling commercial floorcoverings from Polyflor now offer the highest attainable environmental performance credentials following the award of BRE Green Guide `A’ ratings to all products in the comprehensive Polysafe portfolio of sustainable sheet vinyl safety floors.

“This more than doubles the choice of Polyflor `A’ rated floorcoverings available to environmentally conscious specifiers and end users, following the award of `A’ ratings last year to the vast majority of our decorative heavy duty homogeneous vinyls,” says Polyflor’s Simon James.

PolyFlor stars in TV treatment The eye-catching decoration of Polysafe Mosaic sheet vinyl safety flooring has won the product a starring role in “Casualty 1909” - a new BBC TV hospital drama set at the dawn of the 20th century.

The series, which began broadcasting in May, is set in a 1909 version of Liverpool Victoria Hospital, recreated in the former Sharp Electronics factory in Newton Heath, Manchester.

Salford-based flooring contractor MB Flooring Services supplied over 400m2 of Polysafe Mosaic for the project which was designed and specified by Wards Scenic Services of Manchester.

“We obviously needed to replicate the ambience of the 1909 hospital as closely as possible,” says set designer Paul Ward. “We chose Polysafe Mosaic for our version’s corridors, reception area and operating theatre because not only does it closely resemble the marble floors of the period, but it looks great and offers slip resistance to the actors on the show.”

In the real world, non-directionally patterned Polysafe Mosaic is suitable for a number of commercial areas where slip resistance is required, including corridors, receptions and general circulation areas. Eminently suited to hospitals and schools, Polysafe Mosaic is also ideal for use in traditional safety areas where spillages can occur, such as bathrooms, toilets and changing rooms.

The safety floor combines clear aluminium oxide and coloured quartz particles within the full thickness of its 0.7mm wear layer to provide enhanced, sustainable slip resistance.

The range offers a choice of nine vibrant colourways featuring a special high density flake design with pearlescent chips, thereby adding an attractive shimmer effect and increasing the visible depth of the decoration.

In common with all Polysafe ranges, Polysafe Mosaic complies fully with HSE Guidelines, providing sustained slip resistance throughout its guaranteed 10-year life and achieving 36+ on the RRL Pendulum wet test (Slider 96/Four S rubber) with a surface roughness of 20 microns and above.

In common with all Polyflor sheet vinyl floorcoverings, the flooring can be welded at the seams and to coved skirtings to create continuous, impervious surfaces offering no sanctuary to dirt and bacteria.

Independent test results demonstrate that Polysafe Mosaic also inhibits the growth of MRSA on the flooring. An effective cleaning regime is, however, the most important defence against infection T 0161 767 1111

www.polyflor.com

from The Stocklists

Seven Polysafe safety ranges – Polysafe Corona, Astral,Vogue Ultra, Strata, Standard, Hydro and Ultima – are now certified alongside Polyflor Prestige PUR, Mystique PUR, Classic Mystique PUR, 2000 PUR, XL PU and Standard XL through BRE Certification Ltd for their environmental profile. When the Ecopoints measured and reported in the certification are compared to BRE’s Green Guide to Specification all products achieve the highest possible `A’ rating over a 60year service life.

In addition to the new `A’ ratings, Polyflor sees the low maintenance characteristics of Polysafe as offering a particularly significant environmental benefit. As with the homogeneous polish-free PUR products the low maintenance benefits of Polysafe, greatly reduce water and chemical usage and produce significant maintenance cost savings.

T 0161 767 1111

www.polyflor.com

Big catch for FTBA The Furnishing Trades’ Benevolent Association (FTBA) has reeled in around £2,000 thanks to another successful National Fishing Day.

The one-day match, at Meadowlands Fisheries in Coventry, attracted 30 contestants and proved a triumph for the Easy Living Furniture team.

They took top team prize with a combined catch of 225lbs; team member Sean Sutton scooped the Best Individual prize with a total personal catch of 120lbs; and John Guest of the Easy Living second team – The Misfits – laid claim to the heaviest fish award with his 13lbs 9oz catch (pictured).

“The event went really well, we had a good turnout and raised around £2,000 for the FTBA,” said organiser Andy Corbett, business manager of Prima Foam.

Said FTBA chief executive Charles Kerrigan: “Thanks for ensuring the Fishing Day was such a financial success for the FTBA must go to the many companies who supported the event with prizes and sponsorship as well as to Andy for organising it and Meadowlands Fisheries for providing the lake free of charge.”

T 020 7256 5954

www.ftba.co.uk

August 2009

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The

UNDER RUGS

FOXISuper Plus

flooring.uk.com ltd

The Rug Tamer! Keeps Rugs In Their Place COMBINATION UNDERLAYS NEEDLEFELT UNDERLAYS EGALSOFT STICKDOWN UNDERLAY

Laminate accessories - ie Scotia from 65p for 2.4m list

RUG ANTI-SLIPS Allstop and Allstop Plus, RUGSTOP and anti slip rubber underlays and felts in rolls or cut lengths, unbeatable service

For orders and further information, please ring P&R Ratcliffe (Underlays) Ltd. Burnley, Lancashire BB10 3BH Tel: 01282 421026, Fax: 01282 412321

FREEPHONE: 0800 035 6677 Fax: 0870 751 1182 22-24 Hart Street, Southport PR8 6BT serving the trade for 54 years

SALES AGENTS Can we introduce you to some new business?

The Stocklists has been asked to consider running a directory of Agents for the flooring industry to compliment the other information features in our magazine.The Directory would help agents with multiple agencies get better known among retailers in their areas - and also indicate if they were available to take on representation for other manufacturers/suppliers in these territories.

It would be published monthly and indexed by region - just like the Wholesalers Guide on page 10 and 11 of this magazine If there is sufficient interest, we’ll run the Agents Directory free of charge for three months and then charge £12.50 per month – payable annually at £150 in advance.

Register early to get 3 months free!

The feature will start in July so Agents who register early will get the benefit of 3 months free. We’ll have to start charging from the October issue onwards.

Please complete the form below and faxback to 01482 659397 – or email the same details to diane@mayvillepublishing.co.uk Name (first name, surname):

____________________________________________

Trading title (if different): ________________________________________________

Telephone number: ____________________________________________________ Fax number: __________________________________________________________ Email address:

________________________________________________________

Area covered (by county or region):

______________________________________

List of current agencies (max. 6): __________________________________________

____________________________________________________________________

Are you available to take on further agencies? Yes/No

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The

SITUATIONS VACANT

CARPET TILES

FOR SALE

Dyne Carpet Tile Company Ltd

ATTENTION CARPET SUPPLIERS Turn those remnants into cash!

New and reconditioned carpet/rug whipping, fringing and taping machines available for immediate delivery.

For further details contact

200,000 tiles available from stock 8 current stock lines Clearance lines less than half price Unit 16 Kansas Avenue, Salford M50 2GL

DAVID ALMOND LTD.

Tel: 0161 877 8877 Fax: 0161 877 5610 e-mail: ged@dynecarpettile.com

davidalmondltd@btconnect.com Union Works, Bacup Road, Waterfoot, Rossendale, Lancs. BB4 7LN Tel. 01706 214817 Fax. 01706 214819

FREE SAMPLES SENT 1st CLASS

Advertise here!

Call Diane Martin on 01482 659396

NFS Exhibitors: Make your presence felt in Harrogate with the show’s popular floorplan....

Just £65 for a panel - book early before the slots are taken on your hall’s plan!

The Harrogate Floorplan is a popular choice for visitors to the show to find stands quickly - and we also distribute this guide with our September magazine.

The panel is 40mm x 50mm and shows your stand position with a logo and contact details - including your on-site mobile number.

Please telephone 01482 659396 or email diane@mayvillepublishing.co.uk with your details.

from The Stocklists

August 2009

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