Stocklists The
with
2 June 2014
FlooringNews
BRITAIN’S No. 1 FLOORCOVERING MAGAZINE FOR THE RETAIL AND CONTRACT MARKET
A truly sensational collection of luxury saxonies that are both soft to touch and yet extremely durable underfoot. A perfect example of style, comfort and practicality in the modern home.
h ngth to strengt Going from stre
The Stainfree Soft & Silky Lectern Stand is available to order now!
Stocklists The
FIRST FOR FLOORING NEWS AND DATA
Advertisers
FlooringFactsheets
Monthly ‘Stocklisters’ shown in BOLD Index
Page No
ASSOCIATED WEAVERS
18,19
01422 431100
17
01562 745000
June 2011
BGNFS
BONDWORTH
46-59
Contact No —
01274 688 666
Price List Data —
—
44
BROCKWAY
20
01562 828200
Feb 2012
BC
01457 861141
—
BRONTË
CARPENTER
01282 862736
—
37
01527 511 860
◆ EARTHWERKS
0208 443 3322
—
21 49
01204 881234
07402 746944
—
FITA
65
CARPET
& FLOORING
45
COLUMBIA CORMAR
FLOORING
F.BALL
FLOORING THE
ONE
FLOORWISE H&V
FLOORING
CARPETS
INTERFLOOR
43
0121 683 1426
—
16
01509 673974
22,23
JOHN LANHAM WATTS
01706 213131
—
—
MATTY’S
27
0121 359 2001
—
NICF
65
◆ POLYFLOR
0115 958 3077
53
RUGS
48
MERRYFIELD
41
NOVOSTRAT
RACKHAMS SOLENT WHOLESALE STS
T&E TELENZO
VIZIFLOOR
◆ WINDMOLLER WESTON
HAMMER
CARPET
01282 694565
—
01422 373799
63
00353 61 339287
28
020 85319225 01243 774623
May/Jun 2014
60
01384 892 654
—
pages 10-11
Underlay
Understanding underlay types and selection
page 9
—
32
0845 644 9090
—
01142 870355
National & regional guide to distributors
pages 14-16
—
01422 374417
01845 576101
Wholesaler Distribution Directory
—
31
35
All about stains, spots and shading
—
29
38,39
Carpet Trouble-shooter
—
—
0845 341000
pages 12-13
—
0161 767 2551
30
Our line-up of the leading players
—
—
MASTERCRAFT
Carpet Company Directory
—
01827 831436
01562 754382
WEAVERS
pages 8
—
01827 831424
—
MASTER
Choosing the right organisation for you
—
Nov 2010
01937 588511
Buying Groups
—
01772 696787
25
55
—
01423 779967
07813 714498
26
MANX
01159 506836
24
57
KINGSMEAD
—
—
61
page 4
—
01538 361633
4
FLOORING SHOW
FURLONG
—
Expertise advice from F Ball
—
BRITISH WOOL CARPETS LTD.
Adhesives
—
—
Wool Fibre Page
A checklist of natural fibre characteristics
page 5
Classified advertising.......................................................................... page 66,67 carpets/rugs/tiles woods/laminates/smooths fibres underlay accessories/services/organisations wholesalers/distributors adhesives
Woolsafe: the carpet care guide How to protect and clean wool carpets
pages 6-7
UK manufactured Carpet Cutting Machines
WWW.CARPETCUTTINGMACHINES.CO.UK 2
THE STOCKLISTS June 2014
ISSUE 471 : 2 JUNE 2014
Published by Mayville Publishing Co Ltd., 219 West Ella Road,West Ella, Hull HU10 7SD Tel: 01482 659396 Fax: 01482 659397 www.thestocklists.com Sales Director: Diane Martin. diane@mayvillepublishing.co.uk Publication Director: David Spragg Founded by Roy Spragg in 1973. ISSN 2046-7338 Š Mayville Publishing Co. Ltd. 2014. Every care is taken in compiling this magazine, but the proprietors assume no responsibility in the effects arising therefrom.
FlooringNews starts on page 33
Showtime in Solihull
Full reviews from leading companies page 46-59
Soft and grey
Market commentary on trends page 46
Hospitality at the Tower
Dennis Flower looks at contract page 62
The screen age lectern
Project for in-store floor visualisation page 38
A step up for Flooring One
Members see innovations in Solihull page 59
Book of Stripes
Read it here first! page 52
Bringing back pattern
Resurgent Axminister impresses page 56
Ultimate grey
Concreate matches market mood page 58
THE STOCKLISTS June 2014
Sensit and sensibility
Balta is soft on fibre innovation page 33
Soft & Silky
Abingdon has the feel deal page 51
Harrogate ahead
Upbeat report on uptake page 42
No merger for Metro
Members reject Flooring One merger page 40 3
Flooring Factsheet Adhesives
Flooring factsheet Wool fibre Benefits of Wool Carpet
SAFE
Practical Strong and Resilient – Wool carpet will provide superior performance over many years as it can offer unique resilience and long lasting durability. The natural crimp of wool offers valuable ‘bounce-back’ so that pile compression is resisted and the effects of tracking and shading are reduced – maintaining good appearance over many years.
DURABLE EASYCARE
Easy care – Wool is a natural fibre that has an inbuilt resistance to soiling due to its natural oils and its outer surface of microscopic scales and as a result additional anti-soil treatments are not necessary. Simply vacuuming the carpet will keep it looking good and whilst wool initially repels spills, prompt and complete blotting with white paper towels or an absorbent cloth is advised and will address many household spillages.
Comfort
COMFORT
Soft and Warm – Wool carpet adds luxurious underfoot comfort and warmth to the home and acts as an insulator improving heat retention and energy efficiency. Peace and Quiet – Wool carpet absorbs sound and cushions the home against echo and room to room noise transfer.
Safety
The Best Carpet Wool Wool carpets have a historic reputation for quality because as a fibre it is known to withstand pressure and have excellent appearance retention properties. The best wool for carpet production is ‘strong’ wool and this is grown on sheep breeds found in Britain and New Zealand. Most carpets will contain both British Wool and New Zealand Wool because British Wool is more bulky and resilient and offers texture and unique heathery shades to carpet, whilst New Zealand wool is softer and whiter and particularly good for plain, lighter shaded ranges. Combining the two within a blend for carpet yarn gives manufacturers the perfect qualities for carpet. Wool has yet to be matched by any man-made fibre; it has superior strength and does not need other fibres to improve its performance. However manufacturers choose to use synthetic fibres within the yarn blend for a number of reasons. These include fibre flexibility, dyeing, heat setting, stain resistance, durability and cost. These wool rich compositions offer industry standard carpets which will perform well in the home.
100% wool or 80/20 – 80/10/10 wool rich
britishwool.org.uk campaignforwool.org THE STOCKLISTS June 2014
Fire Retardant – Wool is naturally fire resistant, has a slow ignition rate and tests show that it is self extinguishing within seconds. It meets many safety regulations without additional treatments and is favoured in contract locations for this reason. Fall Friendly – Carpet cushions and so provides a softer floor which protects against serious injury in falls by the very young or the elderly.
Internal Environment Indoor Environment – As a natural ‘smart’ fibre with a complex physical and chemical structure, wool helps to create a balanced atmosphere in the home. It breathes and absorbs humidity in the air, releasing it when the atmosphere becomes dry and helps improve air quality by absorbing airborne toxins in indoor air. Anti–allergy – The minute scales on the fibre’s surface will hold fine dust until vacuumed which helps to reduce floating particulate in the atmosphere. Wool does not give off harmful emissions or promote the growth of bacteria and wool is not a food source for dust mites.
Eco/Environmental Natural and Sustainable – Grown on sheep, which graze freely, wool is both 100% natural and fully sustainable. As shearing is a necessary part of animal husbandry this means that every year there is a fresh supply of wool available for the carpet manufacturing industry. Energy Efficient – Wool is energy efficient in the home and also in carpet production. Biodegradable – Wool fibre is biodegradable in soil and will produce nitrogen, sulphur, carbon dioxide and water which are all plant nutrients. Environmentally Assessed – Wool is an environmentally responsible fibre that has been measured in terms of its ecological impact. A Life Cycle Analysis study carried out by Leeds University to ISO 14040 standard for British Wool concludes that it compares favourably when measured against man-made fibres. 5
The W WoolSafe oolSafe Or Organisation rganisation is the UK’ UK’s ’s le s leading authority for the correct care and maintenance of carpet and offers a range of services empowering retailers to build a reputation for great service and consumers to get the most out of their investment.
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WOOLSAFE approved carpet cleaning products www.prochem.co.uk
The clean carpet you expect... the service you deserve www.servicemasterclean.co.uk
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01943 850817 British Wool makes a better carpet... naturally www.britishwool.org.uk
For the best Woolsafe cleaning and maintenance products www.chemspec-europe.com THE STOCKLISTS June 2014
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www.wowwarranty.com
Great British Cleaning Products
Environmentally aware for superior carpet care www.cleantecinnovation.com THE STOCKLISTS June 2014
Vacuum cleaners - the choice of cleaning professionals www.sebo.co.uk
Biodegradable and cruelty-free from a family run business www.astonishcleaners.com
Flooring and fabric protective treatments www.intecprotector.com 7
Flooring factsheet Buying Groups Pick the right one How to decide whether to join a buying group – and which one…
• Evaluate all buying groups as they all work differently • Talk to the main marketing contact and/or a member
www.smg-group.co.uk Contact: Mike Symonds Tel: 0118 932 3832 info@smg-group.co.uk
of the committee
Why join? Buying groups have been a highly successful feature of the floor retailing scene in the last decade or so, giving independents the extra edge they need to compete effectively with the retail park chains. More than 1000 retailers are now members of one of the several buying groups which operate in our sector and the numbers are slowly, but steadily growing.
• Get a list of members and call up two or three for a ‘real-world’ view
• Establish your territorial exclusivity – where’s the next nearest member of each buying group
• Ensure you understand the financial arrangements,
any fees that would relate to your membership, how the bills are paid and whether your fees are refundable if it doesn’t work out. Ask the buying group for a consultation to estimate your potential savings
While the benefits of bulk buying power are self-evident, the resistance to the buying group concept among nonmembers appears to be centred on fears of surrendering some control to a committee – and most particularly compromising long-established relationships and negotiated terms with current suppliers.
• Review all the extra benefits and services to see
The bottom line is the bottom line. A retailer selling across a broad range of products is likely to improve margins within a buying group – but you don’t need a leap of faith to join up. Ask the buying groups for answers...
flexibility to run your business the way you want
Associated Carpet Group www.smartercarpets.co.uk Contact: Richard Moore Tel: 01942 825520 rjmoore65@googlemail.com rmoore@smartercarpets.com
what you would actually use
• Check out the product ranges offered including the own-label options and the UK/European mix
• Ensure you understand any rules that may limit your
www.beautifulflooring.co.uk Contact: Paul Phillips Tel: 01892 549050 paul@atbrm.com
Key benefits Increase margins • Group purchases to get beneficial rates • Rebates • Exclusive higher-margin products • Special promotions One of the key reasons to join a buying group is to benefit from the discounts they negotiate as a bulk buyer from manufacturers. The way discounts and rebates are passed on to members varies between groups so make sure it’s absolutely clear how this will be done. You’ll need to work out how this compares with discounts you have already negotiated locally with preferred suppliers. Access professional services • Business and financial services • IT and internet support • Training and workshops • Professional bodies Some buying groups offer an excellent range of other services which may be valuable to your business. Financial services include invoice factoring, credit, loans and insurance. Some of the more sophisticated groups offering marketing packages, software systems to help you run your business operations and customised websites ready to use. Relationships with professional and training organisations can also offer discounts. 8
Increase sales • Best of both worlds’ proposition • Wider ranges and exclusive products • POS, displays and merchandising support Your customers will like the proposition that you are independent but with the buying power of a group – this gives them (and you) the ‘best of both worlds’ with personal service and competitive pricing. Most groups will also offer you ‘own label’ ranges and support with pointof-sale, merchandising and displays. Central stockholding may also be on offer.
www.flooringone.co.uk Contact: Glenn Harding Tel: 0121 683 1426 glenn.harding@flooringone.co.uk
Network with other independents
• Members-only exhibitions with preferred manufacturers • Regular meetings and supplier presentations • Regional workshops • Helpline A lot of retailers enjoy the buying group environment of being independent but not alone out there on the High Street. Groups hold regular meetings and some have their own trade shows, regional meetings and workshops to help you develop your business. The network gives you someone to call when you need advice on, for example, an unusual installation, a technical consumer complaint, legal issue or business dilemma.
www.greendalecarpets.co.uk Contact: Rob Harding Tel: 01432 852000 THE STOCKLISTS June 2014 Fax: 01432 852005 rharding@greendalecarpets.co.uk
Metro Group www.carpet1st.co.uk Contact: Jill Coward Tel: 01204 393539 jillcoward@carpet1st.co.uk THE STOCKLISTS June 2014
Flooring factsheet Underlay In a tight market for margins, underlay for carpet and laminate flooring offers retailers one of the best opportunities to add value to every sale – with good profitability, trade-up potential once benefits are understood and high satisfaction levels with customers.
www.floorwise.co.uk
But 50% of carpet is still sold without new underlay!
Retailers should create an assumption that new underlay is always required, the only decision is which type. It’s also a good target-setter for sales staff. Setting up in-store demonstrations so customers can walk on samples with different grades of underlay and feel the difference has shown excellent results – some manufacturers offer point-of-sale units. www.numa-online.co.uk
Benefits
Types
Good underlay will... • Improve underfoot comfort • Increase appearance retention, reducing flattening • Absorb the pressure of foot traffic and reduce wear • Improve thermal insulation and warmth • Increase sound insulation • Smooth out sub-floor imperfections • Last the lifetime of the carpet
Sponge rubber The market’s most popular underlay is available in flat or waffle patterns in a wide range of weights for different applications. It performs well for comfort and has a durable spring retention. PU (polyurethane) foam PU foam is a relative newcomer to the market, typically made from recycled foam offcuts. The foam provides excellent comfort and performance levels with lots of thickness options and densities – and its light weight helps handling. The product can be re-cycled again after use. Crumb rubber Flat and dense, crumb rubber is good for heavy footfall - offering maximum protection but a little less comfort (and very good over stair nosings). Laminate underlay There’s still an opportunity to sell underlay with laminate flooring, improving the acoustic performance of the floor and helping the boards float above any imperfections in the sub-surface. Combination A rubber crumb base with a felt top layer offers a good combination of protection, durability and comfort. It also allows carpet with seaming to bed into the top felt. Underfloor heating underlay Always ask if there is underfloor heating. Most manufacturers offer specialised products. Underlay and carpet with a combined tog rating up to 2.5 can be used – which means the underlay would normally have a tog rating of 1.0. Felt This traditional (but environmentally friendly) underlay is made from recycled fibres – wool, jute and synthetic – to create a firm, dense pad with excellent thermal insulation. Still a very popular choice among contractors when stretch fitting woven carpets. Pre-tackified underlay A self-adhesive single stick underlay in both needlefelt and PU. A removable system for heavy use when comfort is desired.
Poor or old underlay will... • Feel hard and unwelcoming • Reduce carpet life • Cause wrinkling and premature wear spots • Cause carpet fibres to break down more quickly • Not meet British Standards How thick? A maximum of 12mm is recommended (working with gripper will be difficult thereafter) but rooms with heavy traffic will need a thinner, denser pad. The combination of thickness and density is all important as a thick underlay with low density may not perform well. Typically, the thicker the underlay, the better quality it will need to be – 11mm is often used for luxury installations with 9mm and 7mm the common domestic thickness.
Sponge rubber
Combination
Crumb
PU foam
www.carpenter.limited.uk
www.interfloor.com
www.interfloor.com
www.underlay.com
THE STOCKLISTS June 2014
9
Flooring factsheet Carpet trouble-shooter
• shedding • pulled loops
Fading on Wool Carpets made from wool can and do fade in use. The degree of fade can vary depending on the colour chosen and the local conditions to which the carpet is subjected. Fading can be caused by exposure to ultra violet light which is found in daylight, but is accelerated when sunlight shines directly onto the carpet. This has the effect of lightening or “Bleaching” the colour just as exposure to sunlight will lighten human hair. Wool is after all animal hair. Protection should be given to carpets exposed to such conditions just as you would protect other furniture or fabrics. A complaint on fading would be considered justified if it failed to meet the required shade standard when tested to the British Standard BS1006 (1990).
Soiling Soiling is usually the result of some local condition to which the carpet has been subjected to, or maintenance, or lack of maintenance programme. There is nothing we as manufacturers can do to prevent soiling in use. There are several types of soiling which are quite common:
Colour matching Carpets are produced in batches - known as creels - and usually each batch produces between 500m2 - 3000m2 in a single width, depending on the creel size. Whilst the recipe used by the dyer remains constant, and is followed to the letter, in each separate production the colour reproduction will vary from batch to batch. However production is matched back to the original or master sample to ensure that the colour remains ‘within a commercial tolerance’. This process if not an exact science and a commercial tolerance is subjective but nevertheless is usually the professional judgement of the head dyer based on his/her experience. A greater level of tolerance is required on blended colours (Heathers etc). To ensure perfect colour matching it is advisable that a single width be used in any installation requiring exact colour matching. N.B. Carpets which are laid with the pile travelling in different directions, even though they be from the same batch will appear not to match. For further information please check with the manufacturers recommendations.
Sprouting Occasionally an odd tuft or two can work its way to the surface and stand proud of the rest of the pile. This is probably due to one end of the tuft being longer than the other i.e. J shaped tuft instead of V shaped. Remedial action merely requires that the offending tufts be scissor trimmed level with the rest of the pile. They should never be pulled out. 10
Spillages - Liquids such as soft drinks, cordials or any drink which contains sugar, particularly hot drinks, is likely to leave a stain. In such instances, professional help should be sought. Shampoo - if incorrectly applied, can leave sticky soap residues in the fibres which can result in the soiling reappearing quite rapidly. Dust - which is carried on draughts can soil carpets in various ways, apart from the obvious soiled edges, at gaping skirting boards for instance, dark lines appearing on surface might suggest airborne dust vacuum-drawn through poorly fitted floorboards. Sometimes the shape of floorboards can be seen quite clearly. Air borne dust sometimes shows itself as spots on the carpet, this is due to the air carried on a draught under the carpet escaping through minute holes both in the underlay and the carpet, leaving dust deposited on the pile much like a filter action. In such installations, the use of a lining paper is essential as a preventative measure. It is the responsibility of the retailer to advise the consumer when the carpet is measured of any poorly fitting doors, skirtings, or floorboards and the consumers responsibility to ensure any remedial work to seal draughts, is carried out before the carpet is fitted, if a resulting complaint is to be avoided.
Static Carpets do not produce static but like other household fabrics and objects have the capacity to store it. Static is caused by the build up of static electricity upon personnel in a dry environment and is discharged when a person makes contact with an object which can conduct electricity (i.e. door handle or filing cabinets, etc). The static charges will vary in intensity depending upon the individual, air humidity and the contact materials. Static is more usually associated with synthetic materials as they do not retain moisture very well but it can and does occur with wool in very dry room conditions. Preventative measures include the introduction of moisture into the room or in situ carpet treatment.
THE STOCKLISTS June 2014
• sprouting • shading • static • fading • pile reversal • shedding • flattening • soiling
Flattening
Shedding
Flattening will occur as a result of traffic which eventually flattens the pile particularly in the main areas of use.
All cut pile carpets will lose short fibre, which is created during production when spun yarn is cut for tuft formation. These fibres fall onto the surface of the pile and appear as ‘fluff’.
All pile fabrics will flatten to greater or lesser degree dependant on the amount of traffic to which it is subjected and the construction (tuft density/pile fibre/height/weight) of the product concerned.
The effect varies with yarn type and may be removed without detrimental effect upon the carpet by vacuum cleaning. This excess fibre is only a small fraction of the total fibre contained in the carpet.
Shading
Indentations
Shading occurs because the pile of the carpet has become crushed, flattened or brushed in a different direction to the natural lie of the pile whilst in situ. This causes light reflection at differing angles resulting in the creation of light and dark patches on the carpet. This will occur on all pile fabrics but can be more noticeable on plainer carpets because the shadows created by pile pressure will not be disguised by a heavy pattern or design.
When a carpet is subjected to a heavy point load, such as under the legs of furniture, it is unreasonable to expect the carpet not to indent. Usually, the longer the load is in place, the longer will be the time for the pile to recover. In the case of very heavy loads in place for a considerable time, the recovery time can be very considerable.
Pile Reversal Like shading, this occurs when the pile or nap of the carpet changes direction and thus reflects light at different angles showing the effects of shading which can become permanent. It is also described as ‘watermarking’. This can happen to every carpet construction be it Axminster, Wilton, Tufted, Hand Woven, Persian, Chinese, Indian or even Coir Matting. Like shading it can be more apparent on plain carpet because heavy patterns can disguise the effects. It can occur quite quickly after installation. A tremendous amount of research has been carried out over many years by many institutes to determine the cause of this phenomenon but none of it has proved conclusive.
It must be remembered that it is not only the pile of the carpet that becomes indented. The underlay will also indent and the backing of the carpet may also distort into the indentation in the underlay. Some underlay’s will recover well and some less well depending upon their composition, thickness, density etc. The use of cups below furniture legs can spread the load and the net result is a larger area of less deeply indented carpet. The ability of a carpet to recover from a heavy static load can be measured in the laboratory, using the test method described in BS 4939 and many manufacturers will have data on this aspect of carpet performance. In this test the carpet is loaded for 24 hours and the degree of recovery is measured after 1 hour and 24 hours. Since there are so many different underlay’s however, it is very rare for the recovery from a heavy static load to be evaluated on carpet and underlay.
There is no commonly known manufacturing process which can cause or cure this phenomenon and therefore it is not a manufacturing fault. For further information please check with individual manufacturers recommendations.
Often normal maintenance (vacuum cleaning with a rotating brush machine) will speed up recovery but in the case of serious indentations the use of an iron and damp cloth or a steam iron together with a blunt darning needle to carefully tease up the pile can be beneficial. Care must be take not to over wet the carpet, of course.
Pulling Loops
Samples
Pulled loops occur only in looped pile carpet where one or more loops in the continuous pile is pulled through the primary backing of the carpet. This is usually due to some local condition, possibly some sharp object which has caught in a loop in situ and has resulted in a pull. Pulled loops are easily dealt with by trimming the offending end level with the rest of the pile. They should not be left as this could result in further loops being pulled and developing into a ladder.
The samples held by individual retailers may not be from the same batch as current production and therefore should be used as a guide and not an exact colour match.
THE STOCKLISTS June 2014
The original carpet tile
Installation Telephone National Institute of Carpet Fitters (NICF) for further information – 0115 958 3077.
This information is given by responsible manufacturers to help you help your customer to make an informed choice. 11
The Stocklists Carpet Company Directory Abingdon Flooring Adam Carpets Ltd Be Tu Tw W Ww Alternative Flooring Associated Weavers Tw Tu Avena Carpets Ltd Tu Ww Axwoven Carpets Ltd Ax Be Axminster Carpets Ltd Ax Be Tw Bajong Carpets NV Tu Tw W Balta Industries Tu Tw W Ww
01274 655694 01562 829966 01264 335111
Bizspoke Custom Carpets Be Tw W
0121 550 5788 01297 32244 +32 56783250
Be Tu Tw W office@brontecarpets.co.uk www.brontecarpets.co.uk
01562 825952
Burmatex Tu Cavalier Carpets Ltd Ax Be Tu Tw W Ww
Edel Telenzo Carpets Ltd Tu Tw W sales@edeltelenzocarpets.co.uk www.edeltelenzocarpets.co.uk
01422 374 417
01924 262525 Enterprise Weaving Co Be Ww
01562 745030
01254 268000
+32 56 62 2211
020 8800 0740
Christy Carpets Tu
019078 308777
Fells Carpets
Clarendon Carpets Tw
01675 433066
Classis Carpets Tu W Ww
0870 020 1725
Condor Carpets BV Tu
Ww cummings@btinternet.com www.fellscarpets.co.uk
01977 662211
Fletco Taepper A/S Tu W
+45 96 60 3000
+31 38 4778911
+31 383 861 060
Flock-living Limited
Cormar Carpets Ltd +32 56 23 54 10
Tu Tw W info@cormarcarpets.co.uk www.cormarcarpets.co.uk
01204 881 234
01924 488882 Couristan Carpets Ax Tu W Ww
800 223 6186
BMK
0113 380 5333
Craigie Carpets Be
01294 558400
Bond Worth Ltd Ax
01562 745000
Creative Carpets Ltd Be Tu Tw W
0116 284 1455
12
+32 55 335211
01282 862 736
020 7823 3040
Edel Telenzo’s Bakerloo
Domo Floorcovering Pr Tu Tw
Bronte Carpets Ltd
Blenheim Carpets Ax Be Tw W Ww
Brintons Ax Tu Tw W Ww
0844 9151000
01422 330261
Belvedere Carpets
BIC Carpets Be Tw W
01562 828200 www.brockway.co.uk
Dan-Floor UK W
E & WE Carpets W
Belvedere Carpets
Betap Tufting BV Tu Tw W
Tw W sales@brockway.co.uk
01737 830301
01422 431100
Beaulieu International Group Be Pr Tu Tw +32 56 67 66 11
Tu W sales@belvederecarpets.co.uk www.belvederecarpets.co.uk
Brockway Carpets Ltd
Custom Carpet Company Ax Be Tu Tw W Ww
0800 505055
Creatuft Carpets Tu W
Mohawk’s Cherbourg Check
+32 56 35 4444
Tu Wa info@flock-living.com www.flock-living.com
+44 (0)20 8440 8777
Firth Carpets & Flooring Be Pr Tu Tw W Ww
01484 721529
Furlong Flooring Tw W enquiries@furlongcentral.co.uk www.furlongflooring.co.uk
01772 696 787
Brockway’s Vogue
THE STOCKLISTS June 2014
If you would like to be included in this section or upgrade your listing, please contact Diane Martin on +44 (0)1482 659396 or email diane@mayvillepublishing.co.uk
Every time you see a web or email address in The Stocklists, you can click straight to it from our online edition at www.thestocklists.com
KEY TO CODES: Be: Bespoke • Pr: Printed • Tu: Tufted • Tw: Twist • W: Wool • Ww: Woven Wilton • Wa: Woven Axminster
Gaskell Wool Rich Tu Tw W
01827 831525
Master Weaver W Ww
01562 754 382
Tasibel NV Tw
Gaskell Mackay Carpets Ltd Ax Tu Tw W
01429 892525
Mayfield Carpets Tu Tw W
01706 639 866
The Grosvenor Wilton Co W Ww
01562 701456
Georgian Carpets Tu Tw W
01827 831430
MID NL Be
The Sultana Carpet Co Ax
01299 822300
The Wilton Carpet Co Ax W Ww
0845 296 8850
Thomas Witter UK Ltd Tu Tw
0870 1128318
Godfrey Hirst (GB) Ltd Tu Halbmond Teppichwerke Be Pr Tu Heckmondwike FB
+49 037 421 420
0032 51 424 411
John Evans Ltd Ax Tu Tw W
Timzo Tufting Industry BV Tu
01937 588511
marinagooch@mohawkeurope.com www.mohawkinternational.com
01480 479830 01480 471304
Mr Tomkinson Tw Ww
01827 831 450
Ossfloor UK
01675 433031
+31 38 385 4477
Tisca Tiara Tu Ww
07860 911748
Trendy Tuft Designs Be Tu Tw W
01274 855080
Ulster Carpets Ax Be Tu Tw W Ww
02838 334433
United Carpets & Beds Tw W Ww
01709 732 666
Victoria Carpets Tu Tw W Ww
01562 749300
Vorwerk
08700 104484
Westex Carpets Tu
01274 861334
Weston Hammer W
0845 644 9090
Whitestone Weavers Ltd Ax Be Tu Tw W Ww
01429 892555
Wilkies Carpets Tw
0113 307 9955
07850 935301
Joseph Hamilton & Seaton W
01827 831400 01827 831 424
Penthouse Carpets Tu Tw W
01706 341231
Phoenox Textiles Pr Tu
01484 863227
Pownall Carpets Tw W
Lano NV +32 56 65 4300
+32 05685 4747
Ryalux Carpets Ltd Be Tu Tw W
Lecaflor Ltd Ax Be Pr Tu Tw W Ww
0800 78 33 712
Sans Frontieres Ltd Be Pr Tu Tw W Ww
Leigh Spinners Ltd Tw
01942 673232 +32 56 393 386
0845 6528811
Roger Vanden Berghe.NV Tu Ww
Le Tissage d'Arcade Ax Ww
Louis de Poortere W
+32 52 457211
Mohawk Europe
John Lanham Watts Carpets Ax Tw Ww
Ax Pr Tu Tw W Ww marketing@lano.be www.lano.com
Modulyss Be Tu Tw Pr
01924 410544
ITC Be Pr Tw Tu
Kingsmead Carpets Tu Tw W
0800 526696
+31 38 851 8700
+32 52 499600
+32 56 73 57 11
0845 652 8811
0844 5611977
Shaw Home Foundations Tu
01675 433 501
Signature Carpets Be Tu W
01422 845075
Woodward Grosvenor Ax Tu Tw W Ww
0800 526696
Lusotufo Tu
01388 664101
TAT Carpet
07976 607657
Wool Classics Tu Ww
Manx Carpets Tw W
01827 831 434
Tapibel NV Pr Tu Tw
01623 481 221
Woven Carpets of Kidderminster W 01299 827477
Bronte’s Cream Shagpile
THE STOCKLISTS June 2014
Cormar’s Sensation Twist
0207 349 1560
Wellington Stripe from Ulster 13
Are you a Wholesaler? If youâ&#x20AC;&#x2122;re not listed here, please call Diane Martin on 01482 659396.
The Stocklists Wholesale Distribution Directory National Mercado Leeds 0113 3802900 sales@mercado.co.uk www.mercado.co.uk
Fells Carpets Goole 01977 662211
sales@fellscarpets.co.uk www.fellscarpets.co.uk
North East Carpet & Flooring Gateshead 0191 482 7373 gateshead@carpetandflooring.co.uk www.carpetandflooring.co.uk Fells Carpets Goole
01977 662211
sales@fellscarpets.co.uk www.fellscarpets.co.uk Floorwise (North East) Ltd Birtley - see Floorwise p16
North West A&A Carpets Manchester 01204 701188 sales@aandacarpets.co.uk www.aandacarpets.co.uk D. M. Miller Ltd Manchester 0161 205 9949 dm.miller@btconnect.com www.dmmillerltd.spaces.lives.com Fells Carpets Goole
01977 662211
sales@fellscarpets.co.uk www.fellscarpets.co.uk Green Tree Distribution Stone, Staffordshire 01785 818005 kevin@greentreedistribution.co.uk Lee Floorstok Ltd Liverpool - see Floorwise p16
14
Lee Floorstok Ltd Manchester - see Floorwise p16
MCA Floorwise Ltd Morecambe see Floorwise p16 Millbrook Carpets Darwen 01254 703999 millbrookcarpets@live.co.uk Carpet & Flooring Manchester 0161 786 6800 manchester@carpetandflooring.co.uk www.carpetandflooring.co.uk
Midlands Birch Distribution Sheffield - see Floorwise p16 Birch Distribution Leeds - see Floorwise p16 Birch Distribution Hull - see Floorwise p16 Cornerstone Flooring Doncaster - see Floorwise p16 Carpet & Flooring Birmingham 0121 421 9131 birmingham@ carpetandflooring.co.uk www.carpetandflooring.co.uk DMS Flooring Supplies Northampton 0845 643 5601 dmsnorthampton@dmsflooringsupplies.co.uk Floorwise D & J Ltd Southam - see Floorwise p16 Green Tree Distribution Stone, Staffordshire 01785 818005 kevin@greentreedistribution.co.uk J J Wholesale & Distribution Ltd Birmingham 0121 765 4994 jjwholesale@gmx.com Mattyâ&#x20AC;&#x2122;s Wholesale Carpets Birmingham 0121 359 2001 sales@mattys.co.uk See page 27 for details
STS Flooring Distributors Watford 08454 342000 sales@stsflooring.co.uk www.stsflooring.com Woodall Brothers Ltd Shrewsbury - see Floorwise p16
East Beds Flooring Bedford 01234 341234 sales@bedsflooring.co.uk www.bedsflooring.co.uk Faithfull Floorcovering Suffolk 01473 822341 sales@faithfulls.co.uk www.faithfulls.co.uk Salesmark Ltd St Neots STS Flooring Distributors Cambridge Tel: 01954 781142 sales@stsflooring.co.uk www.stsflooring.com
South East Acorn Carpet Accessories Bromley, Kent - see Floorwise p16 Ashmount Flooring Supplies Ltd Tottenham 0208 808 2158 sales@ashmountflooring.co.uk www.ashmountflooring.co.uk Beds Flooring Bedford 01234 341234 sales@bedsflooring.co.uk www.bedsflooring.co.uk Carpet & Flooring Bow 020 8525 5691 bow@carpetandflooring.co.uk www.carpetandflooring.co.uk Carpet & Flooring Camberley 01276 672100 camberley@carpetandflooring.co.uk www.carpetandflooring.co.uk
THE STOCKLISTS June 2014
Are you a Wholesaler? If youâ&#x20AC;&#x2122;re not listed here, please call Diane Martin on 01482 659396.
The Stocklists Wholesale Distribution Directory Carpet & Flooring Colindale 020 7127 6770 colindale@carpetandflooring.co.uk www.carpetandflooring.co.uk
Potts & Ward, Woodcocks Ltd Brighton 01273 557211 pwwflooring@fastnet.co.uk www.pwwflooring.co.uk
Clifford Floors Strood 01634 285900 sales@clifford.uk.com
Rackhams London 020 8531 9225 sales@rackhamsltd.co.uk www.rackhamsltd.co.uk See page 28 for details
Culpeck Strood 01634 299000 sales@culpeck.uk.com
Salesmark Lancing - see Floorwise p16
Columbia Flooring Middlesex 020 8443 3322 sales@columbiaflooring.co.uk www.columbiaflooring.co.uk See page 22 for details
Solent Wholesale Carpet West Sussex 01243 774623 sales@solentwholesale.co.uk www.solentwholesale.co.uk See page 29 for details
DMS Flooring Supplies Hemel Hempstead 0845 643 5344 dmshemel@dmsflooringsupplies.co.uk
STS Flooring Distributors Orpington/Croydon 0845 434 1000 sales@stsflooring.co.uk www.stsflooring.com
DMS Flooring Supplies Milton Keynes 0845 643 5320 dmslaser@dmsflooringsupplies.co.uk Faithfulls Service Centre Kent 01322 285001 Faithfulls Service Centre Walthamstow 0208 498 3040 sales.walthamstow@faithfulls.co.uk Faithfull Floorcovering Suffolk 01473 822341 sales@faithfulls.co.uk www.faithfulls.co.uk Kent Flooring Supplies Ltd Chatham 01634 668668 sales@kentflooring.co.uk www.kentflooring.co.uk Littner Hampton London 020 8520 8474 littnerhampton@aol.com www.littnerhamptoncarpets.co.uk
THE STOCKLISTS June 2014
Trade Carpet London Wimbledon 0208 247 3891 sales@tradecarpet.com www.tradecarpet.com
South West BL Flooring Supplies Bristol - see Floorwise p16 BL Flooring Supplies Gloucester - see Floorwise p16 Carpet & Flooring Bristol 0117 316 0555 bristol@carpetandflooring.co.uk www.carpetandflooring.co.uk Fitwell Flooring Ltd Redruth - see Floorwise p16 Fitwell Flooring Ltd Newton Abott - see Floorwise p16 Solent Wholesale Carpet West Sussex 01243 774623 sales@solentwholesale.co.uk www.solentwholesale.co.uk See page 29 for details
STS Flooring Distributors Thame (Oxford) 01844 213555 sales@stsflooring.co.uk www.stsflooring.com
Scotland Carpet & Flooring Aberden 01224 546730 aberdeen@carpetandflooring.co.uk www.carpetandflooring.co.uk Carpet & Flooring Glasgow 0141 427 8456 glasgow@carpetandflooring.co.uk www.carpetandflooring.co.uk Headlam Scotland North Lanarkshire 01698 831 000 sales@headlamscotland.co.uk www.headlamscotland.co.uk MCD Scotland Uddingston Glasgow 01698 808000 mcdscotland@mcd.co.uk www.mcdscotland.co.uk Neil Smith Ltd Glasgow - see Floorwise p16
Wales Carpet & Flooring Cardiff 0117 316 0555 cardiff@carpetandflooring.co.uk www.carpetandflooring.co.uk Mattyâ&#x20AC;&#x2122;s Wholesale Carpets Birmingham 0121 359 2001 sales@mattys.co.uk See page 27 for details
Ireland Provincial Floorcoverings Ltd Dublin - see Floorwise p16 Provincial Floorcoverings Ltd Belfast - see Floorwise p16 Provincial Floorcoverings Ltd Limerick - see Floorwise p16 15
FOR ALL YOUR BESPOKE CONTRACT ENQUIRIES CONTACT BARRY CARRIGAN ON 07973 613 075 Bespoke Axminster, Axminster, for more information please visit our website, www.bondworth.co.uk Townshend Works, Puxton Lane, Kidderminster, Worcestershire, DY11 5DF T+44(0)1562 745000 F+44(0)1562 732827
THE STOCKLISTS June 2014
17
Look for the Buttery
Santorini Summer Sun in the Home A good carpet creates ambience in your home and pulls other interior products together such as curtains and wallpaper. Like the island in the Mediterranean Santorini has a beauty to lift the spirits of any room in the house. This Associated Weavers favourite has been updated with seven new fashionable colours and is available in widths of 4m and money saving 5m.
Santorini also has the benefit of Associated Weavers 15 year StainAway guarantee and wear warranty. The uptodate colour ways of Santorini can also be experienced in the lower weight favourite Everest Twist and the soon to be launched heavier weight Distinction. Three carpets to bring the pleasure of summer to the floors of your customers homes.
Buying Group Show
Associated Weavers Sales: 01422 431100 Email: salesuk@awe.be
This years buying group show was a great success for Associated Weavers. The event coincided with the delivery of the first iSense stands into the market and gave buying group members who had not yet committed to this unique collection the opportunity to select the point of sale furniture that suited their store the best. Attendance was excellent with a very positive view of the future from everyone who came on to our stand. Congratulations must go to Glenn Harding and his team for a very special and well organised event.
Efficient Deliveries
Delivering carpet as quickly and efficiently as possible is an important part of the Associated Weavers service. We are continually investing in ways of improving our service to our exclusive number of retail customers and have a good partner in RDFL Logistics to ensure we achieve our objectives. The latest addition to our fleet of Associated Weavers vehicles has now been delivered and can be seen in the London area. More vehicles are due during the year to ensure we keep at the front of customer service.
Santorini
â&#x20AC;&#x153;
With so many new ranges being launched at Associated Weavers it is good to see a
firm favourite having a fashion update to keep it at the front of our product portfolio.
Jonathan Davies
Sales Manager Associated Weavers
â&#x20AC;?
NEW JUBILEE STRIPES COMING SOON
YEARS
JUBILEE STRIPE - BURGUNDY STRIPE JBX 06
UK SALES MANAGERS: Steve Glover (South) 07896 871 502 Robin Gray (North) 07964 821 714 SALES TEAM: Dan Milstead
07841 565 349
Essex, Oxfordshire, Buckinghamshire, Bedfordshire, Hertfordshire, North London
Jon Ormrod
07918 081 782
Lancashire, Cheshire, North Wales, Mid Wales, Merseyside, North Staffordshire, North Shropshire, Isle of Man
Clem Eccles
00 353 86 609 6217
Northern Ireland, Republic of Ireland
Richard Venn
07968 835 206
South Gloucestershire, Wiltshire, Devon, Cornwall, Somerset & Avon, West Hampshire, Dorset and Channel Isles
Steve Perks
07968 835 205
West Midlands, Northamptonshire, Warwickshire, Worcestershire, North Gloucestershire, South Wales, Herefordshire, South Shropshire, South Staffordshire
Simon Stead
07968 835 204
Yorkshire, North Humberside, North East England
Clive Allen
07964 292 615
Lincolnshire, Nottinghamshire, Derbyshire, Cambridge, Norfolk, Leicestershire, Suffolk
Andy Finch
07970 693 752
Stuart Pollock Lee McCartney
07854 580 658 07875 423000
Sussex, South London, Parts of South West London, Parts of Surrey, Kent, South East London Scotland, Cumbria Berkshire, South Middlesex, Parts of SW London, Parts of Surrey, North Hampshire
BROCKWAY CARPETS LIMITED KIDDERMINSTER TRADING ESTATE SPENNELLS VALLEY ROAD KIDDERMINSTER WORCESTERSHIRE DY10 1XS TELEPHONE SWITCHBOARD: 01562 824737 SALES: 01562 828200 EMAIL SALES@BROCKWAY.CO.UK
BROCKWAY.CO.UK
FOLLOW US
The Leading Country Wide Carpet & Flooring Suppliers We can supply you with virtually any make of carpet and flooring at GUARANTEED makerâ&#x20AC;&#x2122;s list price....... Delivered direct to business premises FREE OF CHARGE. For a Speedy and Efficient Service
CALL US NOW!!! 020 8443 3322 Columbia Flooring plc
www.columbiaflooringplc.co.uk TRAFALGAR TRADING ESTATE JEFFREYS ROAD ENFIELD MIDDLESEX EN3 7TY
THE STOCKLISTS June 2014
Tel: 0208 443 3322 Fax: 0208 805 2346
Opening Times: Monday - Friday 8.30am to 5.30pm Saturday 8.30am to 12 noon 21
Furlong Flooring offers first class service... Preston Sales tel: 01772 696787 fax: 01772 311921
Newport Sales tel: 01633 283959 fax: 01633 275454
London Sales tel: 01322 628707 fax: 01322 698733 enquiries@furlongflooring.co.uk
WALES & SOUTH WEST
TIM BAILEY M: 07794 048414 S.E. WALES & HEREFORDSHIRE tbailey@furlongflooring.com
22
SOUTH EAST
NORTH WEST
TONY CONWAY M: 07791 891025 BEDS, NORTHANTS, OXON & BUCKS tonyconway@furlongflooringltd.co.uk
MIDLANDS
JASON BRIMBLE M: 07794 041266 AVON & GLOUCESTERSHIRE jbrimble@furlongflooring.com
ALAN CHEETHAM M: 07966 263571 GREATER MANCHESTER
PETER FLETCHER M: 07816 217561 HAMPSHIRE, DORSET & SURREY (OUTSIDE M25)
CHRIS ALLCOCK M: 07872 964685 NOTTS, DERBYSHIRE & LINCS
alan.cheetham@furlongflooring.co.uk
peterfletcher@furlongflooringltd.co.uk
chris.allcock@furlongflooring.co.uk
BEN THOMAS M: 07794 048809 MID & WEST WALES bthomas@furlongflooring.com
MARK DOWSON M: 07980 786264 MERSEYSIDE, WIRRAL & N. WALES m.dowson@furlongflooring.co.uk
PAUL LOVELL M: 07816 217549 NORFOLK, SUFFOLK & CAMBS
WESLEY GRAHAM M: 07968 324598 LEICESTER/WARWICKSHIRE
paullovell@furlongflooringltd.co.uk
wesley.graham@furlongflooring.co.uk
STEWART WAITHMAN M: 07794 048413 DEVON & CORNWALL swaithman@furlongflooring.com
CRAIG MELLING M: 07970 269730 CUMBRIA, CHESHIRE & FYLDE COAST
IAN ROBERTSON M: 07816 217563 E & WEST SUSSEX
MIKE SHUTT M: 07970 158594 BIRMINGHAM/ STAFFORDSHIRE, SHROPSHIRE
craig.melling@furlongflooring.co.uk
ianrobertson@furlongflooringltd.co.uk
mike.shutt@furlongflooring.co.uk
THE STOCKLISTS June 2014
...exceptional performance, prices and POS!
SAHARA & OASIS Affordable, stain resistant carpet that is hard wearing and easy to look after. A best seller for the Spring season. Ask your rep about this offer and its eye-catching lectern.
furlong flooring
LONDON
JOHN AKIEN M: 07791 891024 S.W LONDON, SURREY (INS. M25) johnakien@furlongflooringltd.co.uk
YORKSHIRE & NORTH EAST
We are a UK market leader, proudly making carpets here in Britain.
SCOTLAND
ALAN CAIRNIE M: 07976 311434 EAST SCOTLAND alan.cairnie@furlongflooring.co.uk
COLIN RICHFORD M: 07970 163372 WEST SCOTLAND colin.richford@furlongflooring.co.uk
THE STOCKLISTS June 2014
SIMON BROWN M: 07816 217550 MIDDLESEX, W. LONDON, BERKSHIRE simonbrown@furlongflooringltd.co.uk
RAY ANDREW M: 07973 719801 EAST LANCS/W.YORKS
RAYMOND SMITH M: 07816 217565 ESSEX
ray.andrew@furlongflooring.co.uk
raymondsmith@furlongflooringltd.co.uk
DES BEST M: 07968 828516 NORTH EAST/EAST COAST des.best@furlongflooring.co.uk
DARREN SPENDIFF M: 07791 890861 KENT
REG SYKES M: 07973 403450 SOUTH YORKSHIRE reg.sykes@furlongflooring.co.uk
DAREN STEDMAN M: 07816 217548 N, N W & E LONDON, HERTFORDSHIRE
darrenspendiff@furlongflooringltd.co.uk
darenstedman@furlongflooringltd.co.uk
23
Ranges Como New Twist
Empire Twist Twist
Forte
Loop Pile
Garda Twist
Garda Twist
Garda Supreme Heavy Twist
Garda Stripe Twist
Garda Stripe Twist
Heracles Multiroll
Mexico Stripe
Milano
Heavy Saxony
Monza Multiroll
New Faro Saxony
Symphony
Heavy Saxony
Telstar Multiroll
Torino Twist
Torino Twist
Tosca
Loop Pile
Nou Camp
Artificial Grass 2/4m
San Siro
Artificial Grass 2/4m
Wembley
Artificial Grass 2/4m
Backing
Composition
Action back
100% PP
Felt
100% PP
Felt
100% PP
Felt
100% PP
Action back
100% PP
Action back
100% PP
Action back
100% PP
Felt
100% PP
Felt
100% PP
Felt
100% PP
Action back
100% PP
Felt
100% PP
Action back
100% PP
Action back
100% PP
Felt
100% PP
Felt
100% PP
Action back
Representation Paul Hugo (Field sales Manager) North West, Midlands 07813 714 498 James Hall 07787 140 136
Scotland
Steve Allitt 07971 952 873
Yorkshire, North East England
Charlotte Jarvis 07460 875070
East Midlands
Adam Nicol 07785 738 975
South West, South Wales
Sue Howland 07799 836164
Kent, East Sussex, West Sussex, Surrey.
Andrew Goldsmith 07432 119220
London, Essex, Hertfordshire, Berkshire
Richard Cooper 07860 525245
Suffolk, Norfolk, Cambridgeshire, Bedfordshire, Buckinghamshire
100% PP
Shane O Neill 00353(0)876491119
N Ireland
Felt
100% PP
Office Belgium
Precoat
100% PP
J Peeters 0032 475 71 08 69 0032 51 320 543
Precoat
100% PP
Precoat
100% PP
News update H&V Carpets are a Belgium manufacturer of Saxony, Twist and Loop Pile Carpets. We also run a range of artificial grass suitable for commercial and domestic use. We supply full rolls only direct from our factory in Belgium. We can supply as little as one roll per order and the delivery time is 3-5 working days. Because our route to the market is predominantly retail, dealing with us allows the retailer to sell quality products, at very competitive prices! Please contact our representatives to make an appointment.
H&V Carpets n.v. Zuidkaai 8, 8770 Ingelmunster 24
THE STOCKLISTS June 2014
An R-Griffith Company
John Lanham Watts Carpets Ltd Wool Loft House, Sandbeck Way, Wetherby. LS22 7DN Email: sales@jlwcarpets.com Web: www.jlwcarpets.com Tel: 01937 588511 Fax: 01937 588557
John Lanham Watts Current Ranges Castle Howard Richmond Court Kirkham Abbey Bayton House Bedale Duchy Duncombe Park Raby Park Moortown Harrogate Velvet Wool Loft Velvet Wool Loft Weave Wool Loft Designer
4m 4m 4m 4m 4m 4m 3.66m 3.66m 3.66m 4m 4m & 5m 4m & 5m 4m & 5m
10 Row Axminster 10 Row Axminster 9 Row Axminster 9 Row Axminster 8 Row Axminster 8 Row Axminster 9 Row Axminster 7 Row Axminster 8 Row Axminster Velvet 100+ Colours Chunky Wool Loop Quality 80/20 Twist
Goodacre Current Ranges Lakeland Tones Lakeland Charm Lakeland Heathers Naturally Herdwick Royal Coniston Royal Cumberland
3.66m 3.66m 3.66m 3.66m 3.66m 3.66m
8.5 Row Axminster 8.5 Row Axminster 8.5 Row Axminster 9 Row Axminster 7 Row Axminster 8 Row Axminster
BESPOKE CARPETS
John Lanham Watts carpets would be happy to submit a price for any bespoke carpet project. We can provide a completely bespoke Axminster in terms of any design and any colour from as little as 100 sqm. We are also happy to price for any hand tufted requirement. We can help you with design work and can prepare Kibby trials for your consumerâ&#x20AC;&#x2122;s consideration. We also have stock of Moortown Contract Rated Axminster (pictured above) where timing and budgets are constrained. Available in rolls and cuts.
Please contact us at sales@jlwcarpets.com
QUALITY AGENTS REQUIRED Please note we are looking for quality agents in: Cleveland, Durham Tyne & Wear, Northumberland & Cumbria Berkshire, Bedfordshire, Buckinghamshire, Oxfordshire, Hertfordshire & Northamptonshire Please get in touch if you believe you can sell quality products & services.
Representation Yorkshire, Lincolnshire & Nottinghamshire Stephen Fletcher 07831 818989
Lancashire, Cheshire, Merseyside, Greater Manchester, Derbyshire & North Wales Mike Oâ&#x20AC;&#x2122;Brien 07881 451682
West Midlands, Leicestershire, Warwickshire, Hereford & Worcester, Staffordshire, Shropshire and Powys Paul Brewer 07798 745181
Norfolk, Suffolk, Essex, Cambridgeshire Mr J Hart 07889 264466
Cleveland, Durham, Tyne & Wear, Northumberland & Cumbria Agent Required
Berkshire, Bedfordshire, Buckinghamshire, Oxfordshire, Hertfordshire & Northamptonshire Agent Required
South Wales, Avon & Gloucestershire Phil Thomas 07850 934849
Cornwall, Devon, Somerset, Dorset and Wiltshire Tony Owen 01791 362087 Scotland Alan McGowan 077755 17684
Northern Ireland Robert Moore 028 94432005
Republic of Ireland Mr A M Dunne 00 353 872593060
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Kingsmead Carpets Relay Park, Relay Drive Tamworth, B77 5PR. UK Tel: +44 1827 831424 Fax: +44 1827 831425
Incorporating
info@kingsmead-sales.co.uk www.kingsmeadcarpets.co.uk
SALES EXECUTIVES AND CONTACT DETAILS Clint Carver - 07970 888 916 (Northern Sales Manager) clint.carver@kingsmead-sales.co.uk Adrian Garner - 07947 524 633 (DE NG LE CV ST) adrian.garner@kingsmead-sales.co.uk Bill Robertson - 07980 737 278 (KW IV PH PA AB DD KY FK G ML KA) bill.robertson@kingsmead-sales.co.uk Chris Holloway - 07773 046 384 (HU YO HG TS DN DH LN)) chris.holloway@kingsmead-sales.co.uk Paul McMaster - 07968 563 016 (DL EH CA DG SR NE TD) Paul.mcmaster@kingsmead-sales.co.uk Mark Watkinson - 07980 737 283 (BL M SK OL S HD HX BD LS WF) mark.watkinson@kingsmead-sales.co.uk Mick Garner - 07796 993 913 (OX HP WD AL SG LU MK NN PE19 PE26-29) mick.garner@kingsmead-sales.co.uk
Book of Stripes The ranges consists of 4 types of design: Epilogue, Manuscript, Prologue, Anthology. A 100% wool loop striped collection, 4m wide, available in a set of modern and contemporary colourways.
SALES EXECUTIVES AND CONTACT DETAILS Ian Shopland - 07971 914 418 (Southern Sales Manager) ian.shopland@kingsmead-sales.co.uk
Peter Thomas â&#x20AC;&#x201C; 07779 017 950 (LL CH CW WA L WN PR FY BB LA) peter.thomas@kingsmead-sales.co.uk VACANT - (CM CO CB IP NR PE1-18 PE30-38)
NEW RANGES
Craig Brooks - 07971 916 719 (SY TF WS WV DY B WR) craig.brooks@kingsmead-sales.co.uk David Barton - 07977 112 095 (CT TN BN RH BR CR SM KT) david.barton@kingsmead-sales.co.uk David Guscott - 07773 048 574 (ME DA RM SS IG EN N E SE) david.guscott@kingsmead-sales.co.uk Glenn Baker - 07791 890 441 (TR PL TQ EX TA DT BA BS) glenn.baker@kingsmead-sales.co.uk
Berber Seasons New Lichfield Twist Plain Comfort/Luxury
Mike Williams - 07538 836 273 (SA LD NP CF HR GL) mike.williams@kingsmead-sales.co.uk Neal Ford - 07968 015 578 (SL HA UB TW W NW SW) neal.ford@kingsmead-sales.co.uk Steve Bates - 07971 968 517 (PO SO BH SP RG SN GU) steve.bates@kingsmead-sales.co.uk David Posnett - 07836 650 655 (Northern Ireland)
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Magnificent THE STOCKLISTS June 2014
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Bari Big Hit Blenheim Calgary Capri Corsa Crystal Twist Dalton Dorset 50oz Dorset Supreme 60oz Empire Twist Fascination Heathertwist 40oz Heathertwist Deluxe 50oz Impression 5m wide Illusion Vinyl Jewel Khartoum Las Vegas Magic Vinyl Marathon Orlando Passion Classic & Deluxe Passion Heather Classic & Deluxe Picasso Regatta 50oz Revolution Heather (2nd edition) Sacramento Classic Sacramento Elite Salisbury Stainsafe Heritage Heathers Luxury Stainfree Olympia Star Stormont Tweed Yorkshire Twist Zorba
W holesale Fl
15 Cato Street, Nechells, Birmingham B7 4TS
NewList t. 0121 359 2001 f. 0121 359 8001 e c i r P sales@mattys.co.uk t u O NOW
Fascination
1000’s Of ‘Roll Only’ Carpets & Vinyls at
Crazy Prices 5% OFF All Cuts Over 30’ (9.14m) & 7.5% All Cuts Over 50’ (15.24m) Monthly ‘CUTS AT ROLL PRICE’ offers on selected ranges & 50% OFF Discontinued ranges! Kieron Moore
Contact Information Robert Weale
07976 249 443
Atherstone, Coalville, Coventry, Daventry, Hinkley, Leamington Spa, Leicester, Lichfield, Loughborough, Nuneaton, Redditch, Rugby, Tamworth, Warwick
Kris Alford
ng i r oo
07976 423035
Birmingham, Bromsgrove, Cheltenham, Dudley, Gloucester, Halesowen, Kidderminster, Solihull, Sutton Coldfield. Telford, Walsall, Wolverhampton
07775 502404
Bedford, Corby, Hemel Hempstead, Hertford, Kettering, Letchworth Garden City, Luton, Market Harborough, Milton Keynes, Northampton, St Albans, Stevenage, Watford
Paul O’Mahoney
07967 650456
Burton On Trent, Cannock, Derby, Melton Mowbray, Nottingham, Stafford, Stoke On Trent, Swadlincote
Johnnie Taite
07715 205178
South Wales
Birmingham Trade Counter & Showroom Open 6 Days A-Week. Strictly Trade Only! For Orders, Collections & Enquiries Monday-Friday 8.15am – 5.30pm Saturday 8am- 12am
THE STOCKLISTS June 2014
CALL 0121 359 2001 27
Don’t be a sheep! Maintain your independence! For a traditional service, a familiar face and products you can trust, flock to Rackhams! NATURAL EFFECT
TWISTS - STAIN RESIST
VINYL / SMOOTH FLOORING
Ancona Cashmere 4&5M Country Treasure 4&5M Gold Fields Hopscotch 2012 Houndstooth Tweed 4&5M Ivory Coast 2012 Lavenham 4&5M London Life 4&5M Long Melford 4&5M Moods New Sahara 4&5M Promenade Rocca Sloane Square 4&5m Vogue
Atmosphere Clyde + Stripes Dalton Dublin Heather Dublin Twist 2011 Echo Twist 4&5M Fairfield Supreme 4&5M Fascination 4&5M Grandeur 40 Heathertwist Design Heathertwist Supreme 40 4&5M Heathertwist Supreme 50 4&5M Peerless Twist Pembridge 2013 4&5M Portman Salisbury Twist Stainbeater Select Stainfree Rugged Twist 4&5M Stainsafe Heritage Heathers Luxury Stainsafe Moorland Twist/Stripes Startwist Edition 30 4&5M Startwist Supreme 40 4&5M Startwist Elite 50 4&5M Super Peerless Twist
Black Jack XL Casino Royale Champion Eclipse 2012 - Part I Eclipse 2012 - Part II Mambo No.1 Mojo 2012 Starlight Supergrip II Thunderball Valu Grip+
SAXONY / SHAG PILE American Trend Grand Slam Peerless Peerless Heathers Salt n’ Pepper 2014 4&5M Saxon King Silken Saxony Somerset 4&5M Super Peerless Super Peerless Heathers Sweet Seduction 4&5M
CORD, NEEDLEPUNCH & ENTRANCE MATTING Bedford Gel Big Hit Canterbury Gel Hippo Mat Gala 2013 Gala Stripes Grand Square Linea Magnum Mat Magnus Mat Scorpio 2013 Supacord
REVOLUTIONARY LVT FLOORING FROM EARTHWERKS® Tempo Classic (Stock) Tempo Clic (Stock) Tempo Jupiter
CARPET TILES Bedford Cord Capital City Capital Plus Heuga 727
rac k h a m s ION INTO ACT ‘SPRING’ GUIDE 2014 ce! PRICE her noti
Indepen dent
tors Floorin g Distribu
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NCE LE TOUR DE FRAMS!! VISITS RACKHA
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TWISTS - WOOL
RACKHAMS
THE
Discovery 4&5M Eden Twist 40/50 4&5M Iconic Twist 40/50 4&5M Inspire Twist 30/40 Palace Twist 50/60 4&5M Paramount 30/40 4&5M The Berber Twist Collection 40/50 4&5M Ultimate Textures 4&5M Ultimate Berber Twist 4&5M Ultimate Twist 40/50 4&5M Ultimate Luxury 4&5M
GRAPHICS / CONTRACT GELS Arena Endurance Marathon
CHAMPIONS CHOICE!
Call now for a copy of our sporting Summer Tour de France special price guide
SEE BACK COVER FOR THE REAL BARGAINS!
Sales Hotline
020 8531 9225 Email
sltd.com sales@rackham Website
ltd.com www.rackhams
Account Number:
We also stock Ball & Young Underlays, Accessories, Entrance Matting and offer a Special Order Service on products from virtually every flooring manufacturer in existence! 48 hour Delivery Service on all Balterio Laminate Ranges.
It’s 2014 and Rackhams get tough with a complete collection of LVT, Laminate, Engineered and Solid wood flooring systems. With a new purpose built showroom and a team dedicated to this fast growing sector of the market, Rackhams remain as ever……READY TO SERVE!!! Area Sales Executives Michael Younger London North 07881-502506
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Peter Lawrence London SW Postals, Surrey (West of A24), Beds, Berks, Bucks, Herts (West of A1) 07881-502508
Paul Henson Essex (Outside M25) Cambs, Suffolk, Herts (East of A1) 07837-295379
Phil Wheeler London SE Postals, Kent, Surrey (East of A24) & Sussex 07881-502507
Anthony Stapleton Sales Director 07881-502505 / 020-8498-2845 THE STOCKLISTS June 2014
Solent Wholesale Carpet Company Ltd CARPET, FLOORCOVERING & ACCESSORY WHOLESALE DISTRIBUTORS Telephone: 01243 774623 Fax: 01243 533636 E-mail: sales@solentwholesale.co.uk Website: www.solentwholesale.com Zola Park, Barnfield Drive, Chichester, West Sussex, PO19 6UX.
CHECK STOCK, PLACE ORDERS AND MANAGE YOUR ACCOUNT 24/7 ALL THROUGH OUR WEBSITE
Oxford, Berks, Bucks, Beds, Hants, Middlesex & Herts. . . . . Ian Cardrick, i.cardrick@solentwholesale.co.uk, Sussex E & W, Surrey, South London & Kent . . . . . . . . . . . . John Robson, j.robson@solentwholesale.co.uk, Hants, Wilts, Dorset, Somerset, Gloucs, & I.O.W. . . . . . . . . . . . Adam Ayling, a.ayling@solentwholesale.co.uk, Accessary Sales and IT Specialist (All Areas) . . . . . . . . . . . . . . . . . Luke Crooks, luke@solentwholesale.co.uk, VICTORIA EasiCare - Full Collection EasiCare Morton EasiCare Heartland Imperial Velvet Natural Companions (Sisal Weave) Natural Style Collection Options 288 Royal Victoria Rustic Jewels Strathmore Collection LANO Campus X-treme Grandeur Heather Twist Elite Heather Twist Design Heather Twist Supreme Lano Heather Twist Elite Pembridge Twist Portman Star Twist Collection 30/40/50 BALTA Atlas Big Hit Casablanca Desert Twist Deluxe Luxury Heritage Heather Highland Tweed Gala Cord-all options in stock Gala Edition Marrakesh Melrose Moorland Twist More Noble Riva Twist Saxon King Shepherd Twist - 2013 Colours Stainsafe Fantasy Super Wiltax Techno LUSOTUFO Celtic Horizon Mandaly Safi Sintra Boucle Superb Twist Tangier Titan & Tital Diagonal Twist Berber Unique Valencia Venus Saxony
CORMAR Apollo Berwick 40/50 Home Counties 42/50 Home Counties Heathers Home Counties Plains Living Naturals Malabar Oaklands 32 Oaklands 42 Oaklands 50 Primo Choice Super/Elite Primo Plus Sensation Sensation Feeling Sensation Heathers Sensation Twist BROCKWAY Amore Stripe Collection Avanti Cavendish Cresta 40/Cresta 50 Jubilee Collection Orion/Orion Major Portland DOMO Cabaret Festival Twist Heather Twist Playground Scorpio IVC Atlas - New colours Classic Limestone Comfylux Extra Expressions Fusion Isafe Apex Isafe One Master Grip Planet Presto Rooms Supercomforts Tile Styles Titanium Ultimate Design Ultimate Oak Ultimate Minerals Ultimate Timber Victoria ITC Heritage Collection Palace TAPIBEL Cachet Sysoltex Homested/Aran/Crofter
mobile: 07973 406329 mobile: 07973 898453 mobile: 07973 406799 mobile: 07966 664379
IDEAL carpets Athena Dublin Dublin Heathers Endurance Fashion/Gallery Grass Collection Mars Motor Car Pronto Sweet Homes Yucatan vinyls Celtic Stone - New Colours Chess Comfort Grip Flexifloor Grandioso Jazz Magnum Sherwood Oak Studio entrance matting Alicante Heavy Tread Orotex - Ceylon Orotex - Matrix laminates Essentials (previously Casa) Cottage MOHAWK CARPETS Century Collection - Century - Half Century Freedom Gel Presidential Collection - Independence - Liberty - Freedom (4&5M) - Splendour Super Freedom MISCELLANEOUS BAJONG Silken Rugs Khartoum BEST WOOL CARPETS Globe CAVALIER Celebrations Country Collection Hamlet Parish and Village C&H Homestyle LVT - planks and tiles CLASSIS CARPETS Emerald LEIGH SPINNERS Atlas Velour THOMAS WITTER Innovations 50oz & 60oz PARAGON Toccarre Carpet Tiles
We carry other products not listed above, and can also provide a swift special order service on non stock lines. Our reps and sales office would be pleased to answer all enquiries. Our last Price List is dated May/June 2014. THE STOCKLISTS June 2014
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A S T U N N I N G N E W A D D I T I O N TO T H E E L E G A N C E C O L L E CT I O N
ȵ ȵ ȵȐȝ Ȑȝ ȝǸȽ Ƚȃ ȃȐ ȃ Ȑ
ȹǾ ǾȨǸȽ ǾȨǸ Ƚȃ ȃȐ ȃȐ
Beautiful vinyl sheet flooring for modern
contemporary homes and semi-commercial environments, available in a wide range of wood, mineral and contempor emporary ary designs
Minimal floor preparation required and no adhesives needed Ideal for refurbishment projects and rented properties Warm and comfortable underfoot with excellent acoustic properties An easy to lay solution that saves you time and money, unroll... and its laid! 15 year warranty for domestic use and 5 years for semi contract
Contact us NOW: Orpington & Croydon Sales: 08454 341000 Cambridge Sales: 01954 781142 Watford Sales: 08454 342000 Oxford Sales: 01844 213555 @stsflooring
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stsflooring
Order your FREE Colour brochure today National deliveries available upon request THE STOCKLISTS June 2014
Tel: 01422 374417 or 01422 371226 Fax: 01422 377452 Email: sales@edeltelenzocarpets.co.uk www.edeltelenzocarpets.co.uk Unit B7 Warhurst Road, Lowfields Business Park, Elland, W. Yorkshire HX5 9DF Centre Point
A successful show
OUR SALES TEAM
At the time of writing we are all just returning from a busy Buying Group Show at Cranmore Park Solihull. Telenzo look back at the successful launch of several new products, both wool and polyamide, and were honoured with a second place for best stand at the show. Phil Hartley, CEO Telenzo UK, says “We were happy to be able to present our customers the new ranges at the BGNFS and the feedback was overwhelming!” The latest addition to the Tube Collection – Circle Line, Docklands and new colours in the Centre Point – proved to be a real winner. The colours Sky, Willow and Mustard were extremely well received. Bloomsbury and the tip sheared coordinate Harrow are also new in the Telenzo portfolio. These elegant 3-ply 100% New Zealand wool products are available in six contemporary earthy shades, providing any interior with a sophisticated look.
Greater London, Surrey, Kent, Middlesex, East & West Sussex John A Constable T: 01622 685397 M: 07836 734322 E: john@jcagencies.co.uk Yorkshire & North Lincs John Alsop T: 01904 762471 M: 07860 572220 E: alsopagencies@yahoo.co.uk Devon, Cornwall, Somerset, Dorset Brendan Hart M: 07850 130221 E: a.b.hart@btinternet.com Lincs, Leics, Northants, Notts, Derbyshire, North East Jim Osborne M: 07738 642934 E: j.osborne@edeltelenzocarpets.co.uk Hampshire, Berkshire, Bucks, Oxfordshire Niall Martin M: 07866 735772 E: niall.martin@me.com
It proved to be a busy show!
Being part of the Edel Group, Telenzo have access to a large collection of luxurious polyamides which are now also being introduced into the UK market. The world’s softest carpet Pamina, the shiny and lustrous Amore and Wild Romance and Casablanca - with a subtle stripe were on display at the show and drew a lot of attention. It showed the growing interest in high quality polyamides in the UK flooring market. “We have had a very The new wall unit was well received . busy two days. The show is important to us; it provides us a good opportunity to meet our customers and showcase our latest developments. We were happy to be there and are already looking forward to next year!”
South Wales, Bristol, Gloucestershire, Wiltshire Andrew Jefferies M: 07831 457102 E: adj.agencies@btinternet.com Lancashire, Cumbria & Isle of Man, Gtr Manchester, Cheshire, North Wales John Rostron M: 07973 733208 E: johnrostron@aol.com East Anglia, Bedfordshire, Cambs, Essex, Herts, Norfolk, Suffolk Jonathan Hart T: 01621 817992 M: 07889 264466 E: jonathanhart66@hotmail.co.uk West Midlands Paul Brewer T: 0121 4277117 M: 07798 745181 E: paulbrewer21@hotmail.com Scotland James Hall M: 07787 140136 F: 0131 343 3353 E: jameshall195@btinternet.com Channel Islands, Isle of Wight John Eastlake T: 01323 896141 M: 07885 398858 E: john_eastlake@hotmail.co.uk Northern Ireland, Ulster & Leinster Gary O’Boyle M: 07831 220675 E: goboyle@ntlworld.com Republic of Ireland, Munster & Connaught Larry White M: 00353862594126 E: thelarwhite@hotmail.com
YOUR HEAD OFFICE TEAM CONTACTS
The sophisticated Harrow – 3-ply 100% New Zealand Wool - has a velvet look and feel THE STOCKLISTS June 2014
Centre Point and Circle Line in the new colour “Mustard”
Chief Executive Phil Hartley M: 07711 407820 E: p.hartley@edeltelenzocarpets.co.uk Operations Manager Lesley Inman M: 07703 337989 E: l.inman@edeltelenzocarpets.co.uk 31
Tel: +44 0845 644 9090 local call rate
Fax:+44 0845 644 9191 info@westonhammer.com www.hammercarpets.com
NATURAL WEAVE We are pleased to announce the launch of our latest 100% Wool range; NATURAL WEAVE. This high quality woven flatweave is available in 6 co-ordinating stripe and plain options in 5.00m wide. Please contact our sales office or your local Sales Agent if you would like to order samples.
Jacs Designer tonal loop pile in 100% Wool available in 4m and 5m widths. Natural Lines Super luxurious 100% Wool loop pile available in 4m and
Supreme Boucle Our best selling level loop 100% Wool product available in
5m widths.
Las Vegas A chunky luxurious loop pile in 100% Wool available in 4m and 5m
Natural Weave A unique 5m wide wool flatweave in a subtle herringbone
widths.
12 up to the minute colours in both 4m and 5m widths.
design with a stripe option.
Sisal Boucle and Sisal Berber Natural fibre textured loop pile ranges in
Denver A stylish heavy domestic tonal loop pile in 100% Wool, available in
two styles.
4m and 5m widths.
The Stone Fibre Collection Our unique flat woven quality in many
Oklahoma A heavy domestic berber loop pile in 100% Wool available in 4m and 5m widths.
Orlando A chunky loop quality with a thick latex backing for a luxurious feel.
fashion styles and colours available in 4m and 5m widths.
Supreme Stripe A heavy domestic tonal stripe in 100% Wool loop pile.
OUR UK SALES TEAM Ron Fewery Tel: 07976 244892 London, Oxfordshire, Berkshire, Buckinghamshire, East Anglia, Northamptonshire.
Martin Lees Tel: 07522 740954 Cheshire, Greater Manchester, Lancashire, Yorkshire, Tyneside.
Steve Acton Tel: 07957 836207 Kent, Sussex, Hampshire, Surrey, Dorset.
Lee Palmer Tel: 07774 101640 Channel Islands.
Derek Boyd Tel: 07940 320708 Scotland.
Mark Garbett Tel: 07840 664757 Bristol & the West Country.
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Keith Stevens Tel: 07710 160166 Midlands & South Wales.
Please visit our website at www.hammercarpets.com for online cutting requests and more information on our products, or telephone 0845 644 9090 (local rate) to speak to one of our telephone sales team
THE STOCKLISTS June 2014
2 June 2014
FlooringNews
Sensit and sensibility
Incredibly soft, exceptionally durable and with a beautiful silk-like sheen, Balta Broadloom’s Sensit Supreme is the latest carpet to bring the innovative fibre to homes across the country.
The 12 natural shades of the new collection, including on-trend greys and a delicate lilac, benefit from the 15-year Stain Safe warranty offered by its two-ply Sensit fibre, helping to preserve even the most delicate of shades over time. Packing in 200% more filaments per yarn than standard easy care qualities, Sensit Supreme is also outstandingly soft, making it a sure fire hit for homes looking for indulgent carpet. “Sensit carpets are becoming popular as homeowners want their homes to feel indulgent and luxurious,” says Geert Vanden Bossche, marketing director, Balta Broadloom. “A reflection of looking towards the home as a long-term investment, this elegant look is a fresh and welcome addition to the shop floor with the silk-like quality adding a new and more interesting dimension. With Sensit carpets, retailers can capitalise on this trend while still providing customers with exceptional value.” Sensit Supreme comes in a four-metre width and is recommended for use for most areas of the home. Withstanding cleaning with a diluted bleach solution, the range possesses a 10-year wear warranty. T +32 56 62 22 11
www.baltagroup.com
Fresh and affordable
Comfytex is the new name for the revamped Comfylux Xtra from Leoline that’s been given a makeover to bring it in line with the latest interior trends. Updated sample books and cards will feature the collection’s fresh new looks, including a dramatic black tile in Barcelona and the mineral inspired Sand decors, making it ideal for housebuilders and developers looking to provide new owners with stylish and affordable flooring. Available in two, three and four-metre widths, Comfytex designs can work for a wide range of spaces, providing comfortable and easy to care for flooring that will stay looking good while meeting tight budgets. Equipped with Superguard PU protection, the floor requires no specialist maintenance and resists scuffing. “The Comfytex collection has always been popular within the housebuilding and development sector as it offers great value and a range of widths without forgetting that looks are really important too,” comments Victoria Hemelaer, product manager, Leoline. “We’ve given the collection an update so that it keeps on top of the popular looks for new homes, including the best in tile and stone looks.” Thanks to the Luxatex textile backing, Comfytex combines the thermal, comfort and acoustic benefits of carpet with the versatile looks, durability and easy to care for nature of cushion flooring. R10 rated for slip resistance the collection is available now. T 0800 032 3970
from The Stocklists
www.leoline.co.uk
June 2014 33
News
Mock the croc
Opulent and elegant, Corium leather flooring from Granorte captures a new mode of luxurious living.
Featuring real leather in a range of textured effects, Corium takes the beautiful aesthetic of this natural product and combines it with the practical advantages of modern engineered cork flooring. With Uniclic for fast and glue-free installation, the entire Corium collection benefits from a moisture resistant HDF core and in-built cork underlay that improves comfort and provides better acoustic and thermal insulation. The 15 different decors, including a decadent ‘mock croc’ look, are available in plank and tile formats with a micro-bevel on all four edges to add definition. Microban antibacterial protection helps the floor to fight the growth of bacteria while the Aqua2K+ waterborne finish provides a surface that is easy to maintain and resists scuffing and staining. “Homeowners are investing in their homes as a longterm proposition and so are paying more attention to luxurious finishes, with the floor being one that deserves special attention,” explains Paulo Rocha, Granorte. “Leather’s reputation as a luxurious material has always been strong, but traditionally it has been quite a challenge to translate this into a practical floor covering. With Corium we’ve managed to achieve this, using the natural aesthetic and premium quality of leather with all the practical benefits of modern engineered cork flooring.” Backed by a 10-year residential and five-year commercial warranty, Corium only uses FSC certified timber products and achieves Greenguard indoor air quality certification. T 01785 711 131
Consumer charm offensive
Targeting homeowners across the UK, Crown Floors has begun a consumer PR campaign that will see its carpets grace home interest magazines, national newspaper supplements, websites and blogs.
With the aim of driving carpet purchasers to Crown Floors stockists throughout the country, the PR campaign will use lifestyle photography, product and expert opinion to increase awareness of the brand. “Consumer PR is a proven way to generate footfall to store, promoting the Crown Floors brand to an interested audience,” explains Geert Vanden Bossche, marketing director, Crown Floors. “Through home interest media, whether in print or online, we can drive homeowners to the Crown Floors website where they will be able to find their ideal carpet and their closest retailer. Editorial appearances such as those we are aiming for throughout the campaign are invaluable in establishing the brand among consumers.” Working with a leading interiors PR agency, Crown Floors is launching the campaign as a further method of support for its dealer network. Alongside marketing materials, striking point of sale and the Crown Floors Loyalty Club incentive scheme, the campaign affirms the brand’s commitment to providing flooring retailers with the very best support package. “We are striving to ensure that Crown Floors becomes a household name in carpet and beginning this consumer PR campaign to highlight our stunning carpet collections represents another milestone in achieving this goal,” concludes Geert Vanden Bossche. T 0800 0773301
www.crownfloors.co.uk
www.granorte.co.uk
Ecological innovation
wineo includes the word “neo”, meaning new. But also the syllable Wi: this shows the entrepreneurial competence behind wineo, which stands for over three decades of experience. Ulrich Windmöller founded the company Witex in 1978, thus giving the starting signal for numerous innovations. For instance, Witex was the first producer in Germany to introduce high quality laminate floors to the market in 1991.
Elastic design floorings were added under the umbrella of Windmöller Flooring in 2007, which since 2009 has also been available as a click-in system for adhesive-free installation under the name DESIGNline Connect: They were also the first supplier to introduce these and have been the market leader in this segment ever since. With their latest baby, Purline eco – the first ecological polyurethane floor, which is mainly composed of renewable raw materials – they have launched another world first on the market. And wineo are not stopping from improving. Even today they are constantly working on their quality products and developing them further. In the meantime wineo’s floor coverings are among the top choice and are in demand well beyond the borders of Europe, perhaps it’s because of the guarantee promise. T 0114 2870355
34 June 2014
www.austalex-flooring.co.uk
FlooringNews
AGENTS OF QUALITY REQUIRED We are currently seeking quality agents for the following regions Oxfordshire, Hertfordshire & Northamptonshire, Berkshire, Bedfordshire, Buckinghamshire East Midlands & The North East If you believe you can sell quality products & service please contact info@austalex-flooring.co.uk or call 01142 870355 from The Stocklists
June 2014 35
News
Lano let’s twist again
Lano Carpets has revealed a fresh point-of-sale identity and new on-trend shades for its popular Heathertwist collection.
In both 40oz Supreme and 50oz Elite qualities, Heathertwist is part of the Easy Care Premium collection that brings the performance of 100% Lanoset two-ply yarn to provide better appearance retention and stain resistance. Bleach cleanable and with a 10-year stain warranty, Heathertwist is perfect for today’s consumer: “A long running and hugely successful collection for Lano Carpets, Heathertwist has become an important carpet for many retailers as its combination of natural shades and worry-free living appeal to the modern consumer,” explains Tom Matthys, sales manager UK and Ireland, Lano Carpets. “Many consumers simply don’t have the time for the specialist stain removal methods required by natural fibres, nor do they want the worry, and so Heathertwist provides an ideal alternative.” In 14 multi-tonal natural shades that have been tweaked in line with the latest trends and in both four and five-metre widths, the carpet can be used throughout the home with minimal wastage and fewer seams. Helping to maintain the luxurious feel offered by two premium weights, these contribute to making Heathertwist part of the Easy Care Premium collection. “It is important that the modern generation of stain resistant carpets offer an equivalent alternative to natural carpets in terms of feel and quality, as well as excellent value,” continues Tom. “Our Easy Care Premium collection makes this so, blending the value and performance of our two-ply Lanoset fibre with the feeling of luxury and comfort offered by heavy weight carpets.” T 00800 5266 5266
www.lano.com
Transportation inspiration
Improving service for its customers is a continual ambition of UK Flooring Direct and the addition of Inspiration Packs to safely transport samples from the online retailer is the latest evidence of this.
Providing additional protection for up to three samples, the Inspiration Packs ensures that wood, laminate, cork and vinyl flooring from the supplier arrives to customers in perfect condition, free of accidental knocks and marks that can happen at any stage in the postal process. Each pack also contains a list of recommended accessories, a guide to choosing the right flooring and come with a free specialist consultation; in short everything the customer needs to make the right flooring choice. “We are always looking for ways to improve our service and to make our customers feel that they are being given the very best in customer service,” comments Josh Ashby, commercial director, UK Flooring Direct. “The new Inspiration Packs are a way to provide our customers with a personal touch, while also ensuring they have everything they need to get the right flooring for their home.” The Inspiration Packs are already being sent to customers across the UK and the feedback has been excellent. Despatched in just 48 hours and in a new direction for the retailer, the Inspiration Packs are subject to a nominal charge that is refunded upon order. “The previous sample service was hugely cost intensive, difficult to manage and meant that serious customers were mixed with browsers that may not be quite ready to make their purchase,” continues Josh. “By employing a nominal refundable charge and improving the content of our Inspiration Packs, we are better serving customers further down the purchasing process and those at the early stage of research know the small outlay will be refunded to them should they order from UK Flooring Direct.” T 0844 327 0000 www.ukflooringdirect.co.uk 36 June 2014
Style in a suitcase
Belgian manufacturer of exquisite woven carpets and rugs, Louis de Poortere, has launched a new suitcase cataloguing its entire portfolio of wool broadloom styles.
Ideal for retailers looking to capitalise on the exclusive Wilton qualities from Louis de Poortere, the suitcase features collections encompassing plain and velour styles, vintage effects, stripes, loop pile and flat weave textures.The result is a stunning presentation of carpet samples that showcase the capability and attention to detail of one of the most highly regarded carpet manufacturers in Europe. Included collections such as Super Hermes, Superbirds, Urbanite and Color.Net, as well as the 100% recyclable and chemical free Eco-Dream Deluxe, typify an approach that places carpet as a key element of interior design, appealing to homeowners looking for premium interior finishes. “Louis de Poortere is synonymous with the very best style and this new suitcase demonstrates exactly why,” reveals sales manager, Alan Russell. “From exquisite tones in plain carpets, to rich texture and explorations of scale in linear patterns, each carpet featured within this new suitcase makes a striking addition to the home. With our reassuring quality, discerning consumers can take complete confidence that these carpets will bring a lasting luxurious feel as well as a distinct look to their home.” Featuring 15 wool and wool-rich broadloom collections from Louis de Poortere and constructed from high quality materials, the suitcase is now available by contacting your Louis de Poortere Sales Agent or the Sales Office. T 00 32 56 393 313/310/315
www.louisdepoortere.com
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Your Account Your Terms Our Service Nationwide
from The Stocklists
June 2014 37
Feature: Vizifloor
In-store selling enters the screen age
Room visualization transforms POS for flooring retailers Customers can see all your ranges ‘installed’ in photos of their own rooms
Vizifloor is an industry wide initiative to provide consumers with an in-store ‘visualisation’ service – allowing retailers to show all their ranges instantly in a range of roomsets and, most importantly, in the customer’s own rooms. The system, which can be accessed on ipads, showroom screens, PC’s, laptops and smartphones overcomes the sales obstacle of customers who comment: “I can’t imagine what this sample would really look like in my lounge.’ It helps them make decisions about colours, patterns, stripe direction and encourages them to be more courageous in selecting higher value products.
“This is breakthrough technology for the flooring industry,” says David Spragg of Mayville, “but customer’s expectations are already ahead of us. People are used to seeing their kitchens and now their sofas and furniture visualized on screen.
38 June 2014
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Vizifloor has been created by Mayville Publishing, the company that brings you The Stocklists magazine every month, working with Visualise-It – a leading technology company that has created systems for B&Q, Topps Tiles and US flooring companies.
“This will be a game changer for many retailers. Consumers will get to know which savvy retailers have the system and who hasn’t - and there will be a strong referral element as consumers talk to their friends about how they bought their new carpet.”
Watch the 3-minute video at www.vizifloor.com
FlooringNews
“Vizifloor is an industry wide initiative to provide consumers with an in-store ‘visualisation’ service.”
HOW IT WORKS
“Flooring is even more important to show this way as we all know how hesitant consumers can be in selecting products and if they can’t visualize your samples on their floor, they are going to play safe and pay less,” said David. The Stocklists has stepped into this role given its well established links across the trade as the new initiative needs to be an industry-wide collaboration, with as many suppliers and retailers involved as possible to make the system viable and cost-effective. A pilot system has already been developed and Mayville will spend the next few months canvassing support from both sides of the business. If the response is strong enough, the intention is to launch the system later in 2015. Pricing will depend on the level of response across the trade but it is hoped that the retailer system will be less than £50 per month. Early adopters will pay less. The display options for retailers are inexpensive, often using existing tablets and PC’s but even a large screen display costs less than £400 now if retailers want to make a real impact. “This will be a game changer for many retailers,” says David. “Consumers will get to know which savvy retailers have the system and who hasn’t - and there will be a strong referral element as consumers talk to their friends about how they bought their new carpet. It’s all ideal for the facebook and twitter generation,” he said. Vizifloor was launched at the Buying Group National Flooring Show in Solihull last month. T 01845 576101 www.vizifloor.com
Vizifloor is online but accessible only through retailer passwords. Any device that can pick up the internet can be used and some retailers may prefer iPads to talk to a customer alongside a conventional sample book or lectern (in-store or at home) while others may encourage store vistors to look through samples on a large screen in-store, hooked up to their laptop or PC. The system is pre-loaded with samples and the retailer can select which suppliers he wants to show on his system, including buying group own ranges. There is a selection of typical domestic roomsets covering the various household locations and customers can pick one that looks like their home and see all the flooring instantly installed. The direction of patterns, stripes and planks can be changed at the touch of a button. The ‘own room’ function is the best bit. A customer can pick some samples and be sent home to take a photo of their own room in which the installation is planned. Then they send it back to the retailer by upload or email. The retailer does a quick trace using an easy online tool and then is ready to show the selected samples to the customer – inviting them to re-visit the store, or making a home visit with the images or keeping in touch online. The system stores each customers contact information and the samples they are interested in.
WORKING FOR YOU Be a tech savvy retailer and save money! Retailers who register their interest now will save 15% on the final price of the system. If you register, there will be NO OBLIGATION to take the system when it is launched. When you register, we’ll keep you up to date with our progress and offer you the chance to be the first in your area to have Vizifloor. Visit: www.vizifloor.com Flooring One retailers view the screen age lectern
from The Stocklists
June 2014 39
News
Nappy new floor
Polyflor has completed a major installation at the new Maternity Unit at Bronglais Hospital in Aberystwyth for Hywel Dda University Health Board. The new hospital marks a major investment of £38million by the Welsh Assembly Government, the maternity unit of which opened in April 2014. Craftsman Flooring Ltd of Swansea installed over 5000m2 of 2000 PUR, Pearlazzo PUR, Polysafe Hydro Evolve, Polysafe Standard PUR and Polysafe Wood FX PUR. This vast array of products featured through the delivery suits, as well as the usual support rooms and offices. Ideally suited to the demands of high traffic healthcare environments, Polyflor 2000 PUR offers a range of 20 multi-tone shades and features Polyflor’s renowned PUR maintenance enhancement. Cross-linked and UV cured, Polyflor’s PUR is a super strength polyurethane reinforcement which facilitates a lifelong polish-free maintenance regime and optimum appearance retention. The product achieves a BRE Global environmental A+ rating and is 100% recyclable and UK manufactured. Installed within the bathroom areas was Polysafe Hydro Evolve. Ideal for continually wet/barefoot areas within commercial and recreational settings such as walk-in showers, Hydro Evolve meets HSE and UK Slip Group Guidelines to deliver sustained slip resistance throughout the guaranteed life of the product. It also achieves 36+ on the RRL Pendulum wet test with a surface roughness of 20 microns and above. All Polyflor vinyl flooring is 100% recyclable via the Recofloor recycling scheme and contains recycled content. T 0161 767 1111
www.polyflor.com
Faster masters
Established to improve installation standards within the floor coverings industry, the Quick-Step Academy for Excellence in Flooring has now become a benchmark of training for others to follow.
Now providing a growing number of Master Installers with the benefits of complete support from Quick-Step including a two-year warranty on all installation work, as well as providing foundation skills for those entering the industry, the Quick-Step Academy trains, tests and certifies to the very highest standards. Installers entering the Academy can follow two paths with the same ultimate goal, to become a Quick-Step Master Installer and win valuable work because of this accreditation. Experienced fitters can enter the intensive three-day Master Installer course in either wood and laminate or LVT, while those with less experience can build good practice through the Foundation Level course, taking the first step in becoming a Master Installer. Successful Master Installers – it is a strictly enforced pass or fail course – can access a huge range of benefits including:
Independent future for Metro
Members of the Metro Group have opted for continued independence after proposals for an alliance with the Flooring One (AIS) buying group were voted down at an annual general meeting last month.
“The proposals had been shared and discussed with members over the previous six months,” said Metro chairman Martin Harvey. “ The AGM was held in a professional and business-like manner and the membership clearly indicated their preference for the future of the group. “Therefore the new board comprising of Paul Ivory, John Keyworth, Peter Lynas and myself will be working to reform the group in line with that independent vision,” he said. Metro have thanked Flooring One for their input into exploring the opportunities that an alliance between the two organisations might have delivered. “I look forward to working with you to deliver a profitable and progressive year for all group members and suppliers as we move the Metro Group forward,” said Mr Harvey in a statement to suppliers.
• Listed as a certified installer on www.quick-step.co.uk • Technical advice line • Offers customers a free two-year warranty on installation work • Carry the prestige of the Master Installer identity card • Work towards an NVQ qualification • Advance to become a TrustMark scheme member • Clothing, van stickers and other marketing support Qualified Master Installers have reported an uptake in work and improved customer satisfaction as major benefits of the scheme. With the number of Master Installers across the UK growing on a weekly basis it appears that the message is spreading fast too: “Since we opened the Academy for Excellence in Flooring it has become regarded as the premier training facility in the UK for those installers looking to improve their wood, laminate and LVT skills,” comments Darren Robinson, training development and learning manager. “As more installers realise the benefits of bearing the Master Installer badge, the academy is busier than ever and this is testament that our initial ambition to improve standards in the industry is really beginning to take shape.” www.quick-step-academy.co.uk
T 01204 393539 www.carpet1st.co.uk 40 June 2014
FlooringNews
from The Stocklists
June 2014 41
News
Harrogate surges ahead
National Flooring Show organisers have given an upbeat progress report. Paul Stott said: “Sales growth for the show is very pleasing. With over four months still to run, firmly contracted exhibition space already exceeds the 2013 show total. New enquiries are coming through on a daily basis, and a number of the halls are now full, or virtually full.”
Master Weaver makes a welcome return to the show, and other strong brands recently booking include Bembe, Callavi, Ardex UK, Merryfield, Karpet King, Fair Packaging, Earthwerks, Ambassador Antalis Packaging, Carpet Gripper Direct, Serdim Hali,Tuplex, CPS Labels and Quick Step Academy. Another interesting feature is the strong showing by Chinese companies. A handful exhibited in 2013, and all enjoyed the show, the business opportunities, and the Harrogate experience. All have booked to return for 2014, along with a number of fellow Chinese flooring companies offering a range of products. The Curtis Wool Direct feature area It is the first time the wool merchant and early stage processors have taken space at the event, and their presence will be a surprise to many in the flooring industry as they do not sell yarn or carpets. Martin Curtis explained: “The Flooring Show is the most important event in the United Kingdom carpet industry’s calendar and we will be able to show manufacturers, retailers, interior designers, architects and other visitors exactly what wool is, how it is processed and why it is such an environmentally friendly product.” Expert knowledge from ENco, the environmental consultants and Haworth Scouring and Haworth Combing Companies will be complemented by experienced wool traders. The Flooring Show Seminar Programme The details of the Seminar Programme are still taking shape, and will be published soon.The programme will focus on the key day-to-day issues affecting flooring retailers and contract and commercial flooring businesses. Booked already is Yorkshireman Carl Hopkins; Carl is a successful businessman and one of the small group of Channel 4’s ‘Secret Millionaires’. Carl will be speaking on the opening day on ‘10 ways to improve your company’, with specific relevance to flooring. The programme will also feature David Abbott, who once again will be enabling people to take their business online following his very well received session in 2013; and John Collinson - one of the country’s leading energy consultants. The Demo Zones Note the ‘s’ on the above! This year there will be two Demo Zones running across all three days of the show. Doubling up on this ever-popular feature will allow a much greater range of installation issues to be covered, for the benefit of professionals across all sectors of the industry. Zone 1 will focus on subfloor and tools, and feature subjects such as moisture measurement and equipment; DPMs and fast track DPMs; repair mortars; plywood templating; joints and other repairs; smoothing compounds; specialist subfloor preparation, and much more. Zone 2 will concentrate on floor finishes, and cover underlay installation; carpet stretch-fit installation including stairs and bullnose; carpet joins; domestic vinyl flooring; commercial resilient flooring installation; cap and cove including welding; luxury vinyl tile insulation, and other topics. Visiting the show Registration for the show – free, quick and easy – is available online at www.theflooringshow.com, and a steady stream of industry professionals are already registering early; as always, the organisers have arranged for a number of rooms to be reserved for Flooring Show participants at excellent rates, and details of these can be found at the show website.
Stirling achievement
Polyflor, the UK's commercial and residential vinyl flooring specialist, has just announced that a selection of its marketleading Polysafe flooring products have been chosen for the recently refurbished Stirling Ward at Doncaster Royal Infirmary.
April 2014 saw the opening of Doncaster and Bassetlaw Hospitals’ newest ward which has been specifically designed to meet the needs of older patients who are frail and severely unwell. The Stirling Ward assesses and provides timely and holistic care to patients to help them live better with frailty and continue their lives. To uplift the interior environment, over 700m2 of Polysafe Hydro Evolve in the Amazon shade and Polysafe Modena PUR in Gypsum was installed throughout circulation areas, WC areas and bedrooms by Unlimited Flooring of Stocksbridge. The flooring chosen was used to enhance the design of the clutter-free and bright dementiafriendly environment, whilst also providing the required sustainable slip-resistance for patients and staff at all times. Steve Brunyee of the Doncaster and Bassetlaw Hospitals NHS Foundation Trust comments, “The appearance and underfoot safety of the flooring was of paramount importance for the specified combination of decorative flooring in the new ward at Doncaster Royal Infirmary. Polysafe Hydro Evolve and Polysafe Modena PUR have provided the required design, safety and durability for this specialist dementiafriendly environment.” Polysafe Hydro Evolve is ideal for continually wet/barefoot areas within commercial and recreational settings such as walk-in showers and indoor pool surrounds. Meeting HSE and UK Slip Group Guidelines to deliver sustained slip resistance throughout the guaranteed life of the product, Hydro Evolve also achieves 36+ on the RRL Pendulum wet test with a surface roughness of 20 microns and above. It also adheres to EN 13845 – the European standard for safety flooring. T 0161 767 1111
www.polyflor.com
Looming success
The Living Looms charity, created to conserve threatened carpet looms and conserve the skills and knowledge to produce quality carpet has scored a major success.
The looms are set to live again with two new commissions - to weave the Felbrigg Library carpet and the Sun King Sultana design. Following the rescue of eleven unique Axminster carpet looms and the subsequent weaving of a special quality carpet in 2008, the charity is now focused on the creation of a heritage carpet weaving workshop and textile resource centre in a derelict Victorian carpet factory in Kidderminster. www.thelivinglooms.com
T 01423 779967 www.theflooringshow.com 42 June 2014
FlooringNews
The buying group with quality and strength
Flooring One Grow your Profit Margins. At Flooring One we understand the costs that go with running a business. It is your business; it is your biggest asset and our aim is to provide support and services to help you grow your SALES and PROFITS.We do not interfere in your business we support you! Not only do you have the financial strength of a 200 strong flooring group behind you, you also have access to product and buying information, offers, marketing, rebates and genuine exclusivity.AIS/Flooring One has had a name and reputation in the flooring industry for over 30 years and is renowned for the quality of its members all over the UK. If you want to be part of the best join Flooring One.
The Flooring Show, held annually in Solihull, is a key event, offering members a valuable opportunity to meet each other, leading manufacturers, ancillary suppliers and, of course, the Flooring One team.
Maximum buying power, increased profits. Our collective buying power means that major flooring manufacturers are attracted to do business with our members and on some of the best cost price and settlement terms available, often with annual rebates. Our centralised payment of accounts system guarantees regular payments to suppliers and your administration is greatly reduced. Our experienced in-house team also source exclusive products and develop own label ranges to display alongside manufacturer’s brands, precluding direct price comparison and consequential profit reductions. What’s more, our merchandising team are constantly in the field supporting your business and the superb display stands available from Flooring One.
Marketing support. It’s not easy for an independent retailer to match the sheer marketing power of a national retail network. That’s why Flooring One developed an annual Member’s Marketing manual. Containing everything from an image library, templates and headlines, to complete colour advertisements for seasonal campaigns. The manual comes with easy to follow instructions and CD’s allowing members to create their own individual yet highly professional campaigns.
If you are interested in finding out more about Flooring One and all of the other services available to members please contact GLENN HARDING Cranmore Park, Cranmore Avenue, Shirley, Solihull, B90 4LF TEL: 0121 683 1426 FAX 0121 713 4451 EMAIL glenn.harding@flooringone.co.uk www.flooringone.co.uk from The Stocklists
June 2014 43
The British Wool column Wool Trend Inspirations - new wool focus for The Flooring Show British Wool and The Campaign for Wool have announced a major promotion for wool at this year’s Flooring Show. The British Wool Marketing Board markets the majority of British grown wool and is a major funder of the Campaign for Wool, an organisation which focuses on inspiring greater use of real wool and particularly on promoting wool to consumers.
The Wool Trend Inspirations area in Hall C will be centred around a stunning, professionally styled feature installation showing wool carpet and furnishings trends in 2014/15. The installation, an initiative that has been developed in association with Homes & Gardens magazine, one of the UK’s best read design publications reaching hundreds of thousands of consumers every month. “We have joined forces with Homes & Gardens to build a really strong statement for wool flooring within the home and as a design solution for interiors,” Bridgette Kelly of the Campaign for Wool explained. “This publication sells more from the news shelf than any other similar publication and appeals to the consumer that’s interested in quality and style.” Wool Trend Inspirations will be supported by the industry’s leading wool manufacturers and will make wool carpet a strong presence at The Flooring Show again. “It is very clear to us that the team at The Flooring Show have put immense energy in to making this event interesting and successful for our industry. We want to ensure that we support that commitment and bring something bold and vibrant to support our partners in the carpet sector and also help to provide a product platform for quality manufacturers to participate.”
FLOORING SHOW 21-23 SEPTEMBER 2014 HARROGATE
Homes & Garden headline event for seminar
Additionally the BWMB and the Campaign for Wool will introduce a daily focus on wool within the Flooring Show’s popular seminar programme. The editor of Homes & Gardens and his team will attend the show to talk about the trends for wool and key influencing factors of consumer choices in the coming season. Homes & Gardens is a recognised authority on design trends and has recently completed extensive research on how consumers shop and make decisions on interior furnishings, which will be reported on at the event by the Executive Editor.
British Wool host Wool Education Hub
British Wool will run a new Wool Education Hub throughout the show and will launch a new range of POS with literature on the whole wool chain and easy references for retailers to use with consumers. “We will provide new tools for the retail trade to support the wool product in store. There is a digitally supported education programme in development and this will give wool flooring retailers excellent materials to help them promote the fibre,” Tim Booth, marketing manager of the BWMB said. “British Wool is a very strong fibre in carpet and our ambition is to ensure that every retailer visiting our stand leaves the show with the right materials to help them promote the fibre.”
Homes & Gardens wool feature consumer special
The Ashley Hicks study at Wool House
44 June 2014
Wool Trend Inspirations will also appear in a special supplement within the Homes and Gardens October magazine which will be distributed to every visitor at the Harrogate Flooring Show. The eight- page special will add value to the Wool Trend Inspirations programme, which commences at Harrogate and will run throughout 2014/15. It will be supported by partner wool brands and aims to give consumers an easy guide to the benefits of wool and its advantages in the home. It will also look at the types of wool flooring available and where different Homes & Gardens partnership types of wool carpet are best suited. for Wool “We have a need to raise understanding of why wool is the best choice for carpet and also to really emphasise the key strengths of the fibre - such as its excellent cleanability, superior durability and appearance retention and its cost efficiencies in the home over time.”
FlooringNews
Any widdth dtth Any colour Made to plan Was W as not want not aste Why order more than you need? Have your carpet made to shape and avoid paying for wasted carpet to be thrown away. Our made to plan service minimises wasted carpet and can be made in widths up to 12 metres wide without joins or seams.
This carpet was ordered by one of our retailers and illustrates how ef efffective the made to plan and any 7.00m width service can be. If the carpet had been cut from a 5 m wide4.00 roll there would have been an unsightly seam down the length of the carpet and if made as a rectangle the 2 1.50 areas of waste would have been thrown away.
7.00m 4.00 waste
1.50 3.30
At Bronte Carpets we specialize in quality custom made carpets custom made to your sizes. Using the highest quality 100% wool and wool nylon yarns our bespoke carpets are made to order in our Lancashire mill.
3.30
3.00
3.00 1.30
1.30
11.26 sq metres = 19% waste
11.26 sq metres = 19% waste 5.00m
waste
waste
5.20
7.20
5.00m
waste
5.70
5.20
The finished article made as one piece with no waste or joins. This not only reduces costly waste but also makes the carpet easier to manoeuvre into position when fitting therefore minimising the risk of damage to newly decorated walls.
5.70
Bronte Carpets Ltd. Sales: 01282 862736 Email: office@brontecarpets.co.uk
from The Stocklists
June 2014 45
Sh w Buying GroupsNational Flooring
MARKET COMMENTARY
Soft and grey Solihull sets the tone for the selling season Solihull is a smart, serious kind of show with a highly professional, business-like approach that sets the agenda for the selling season ahead. And reading the mood of the market at the event the conclusion is that market has gone soft and grey. The good news is that that is what consumers want. Soft in two senses. Carpet is having a good run with softness and recent advances in yarn technology mean that consumers no longer have to sacrifice performance to get it. Soft is the new stripe in the sense that the industry has found a fresh sector to get behind which consumers are keen to hear about. But also soft in the sense that manufacturers are being cautious in their approach to product development. The recovery isn’t quite what we were all hoping it might be. By now, we wondered if we’d be fighting off the customers who were flocking back to flooring with all that pent-up demand we heard about. In reality, most suppliers report a slow steady growth since the start of the year which came to a shuddering halt in the extended Easter holidays but now shows signs of resuming its shallow upward trend. Encouraging comments came through that the signs of growth that have been apparent in the South East have now escaped beyond the M25 - and if the PPI bonanza is starting to run dry, there’s talk that the pension release scheme just announced will encourage older consumers to blow their would-be annuities on something more tangible for today, like fast cars and flooring! It’s noticeable that more suppliers have a better balanced portfolio
of products after the recession, looking for comprehensive relationships across the range with retailers, rather than chasing ad hoc bits of business. So carpet manufacturers have strong products in both synthetics and wool. There’s some return to the traditional levels of wool sales while polyprop has became noticeably more performance driven versus price – both healthy signs for the retailer’s margin. The hyperactivity that characterized the LVT market as too many supplies chased thin business in the recession has calmed down and new launches are more relevant and less confusing. Wood is also looking more attractive with better offers, keener pricing and some new eye-catching finishes that will genuinely excite consumers. So the product development that has been taking place is more intelligent – our reviews in the following pages (and next month) will show some strong contenders for market share in 2014. And we said soft and grey – well we all know how every range has been recoloured towards greiges and softer greys but that’s OK – consumers like the style. Some grey shades in LVT, laminate and wood look superb too. But grey is creeping across everything else as well, company branding, point-of-sale displays and flooring websites. Beige is beginning to look quite cheerful in comparison!
SHOWTIME IN SOLIHULL The Buying Groups’ National Flooring Show has become an exceptional success for collaboration across the industry to create a top quality event of great value - launching many of the most important products for the year ahead. Some 60 plus leading suppliers support the two-day show at the AIS Group headquarters and exhibition centre of Flooring One. The event is open to members only of the main buying groups - ACG, BRM, Flooring One, Carpet 1st/Metro, SMG, and Greendale.
46 June 2014
FlooringNews
SHOWTIME IN SOLIHULL Associated Weavers touchy, feely “Touch me”, “Feel me” – that’s AW’s offer of the moment as the Solihull show marked the start of the roll out of their eagerly awaited iSense range of super-soft carpet. It’s an invitation that’s hard to resist and the yarn technology has worked wonders to manufacture high performance carpet that is just so, so soft. On show was the smart new livery of the iSense range – sophisticated POS options that present the two launch collections which split into ‘supersoft” and “soft”. The stars of the show are the super-soft trio of Seduction, Splendour and Serenity which gives options on finish and texture. The soft range trio are Adoration, L’Amour and Illusion which still feel great – but retailers may find trading up easier than they think once customers get their fingers into the pile. “The reaction to this launch really has been refreshing,” says Steve Elliott of AW. “There has been a lot of genuine enthusiasm and retailers are really buying into this range.” T 01422 431100 www.associatedweavers.net
Brockway image and imagination Brockway has gone to the wall with their new marketing – a smart set of displays that cover their core ranges across seven panels. The wall units were prototyped at the end of last year and have been fine tuned following retailer reaction. Lots of strong imagery combines with detailed sample showing the extensive colour range and opportunities for coordination. There’s also a new 27” lectern for stripes that shows off Brockway’s market leading collection. In the product ranges, best-selling Jubilee has four new on-trend colours in the grey/blue spectrum and a key development for the sophisticated Lakeland Herdwick collection is the announcement of a 5m width that will be coming to the market before the Autumn. Finally, the popular Cavendish range will be adding a rib design next month. T 01562 828200 www.brockway.co.uk
Carpenter eye-catching colour Carpenter has the Midas touch in terms of making money for its customers with the launch of their latest mainstream product range – “underlay for modern living” as it says on the tin. Midas is a versatile PU underlay in 8, 10 and 12mm thicknesses which has been priced competitively and packaged for consumers in eye-catching colourful branding that works well at point-of-sale. “We’re having a great run with Midas,” says Helen Rowberry of Carpenter. “Retailers have an underlay product that consumers are interested in with great trade-up potential.” At the top end of the sector, Carpenter’s new Pro-Step heavyweight is a dense 8mm underlay that goes head-to-head with crumb rubber in the commercial sector – with pricing that starts to looks attractive against the increasing cost of rubber. T 01457 861141 www.carpenter.ltd.uk Pictured from left Pete Podesta, Helen Rowberry, John Hughes from The Stocklists
June 2014 47
SHOWTIME IN SOLIHULL
Mastercraft Rugs service with style Mastercraft don’t like making a lot of fuss. They just do what retailers like best –supply rugs that sell well. Easy, isn’t it? The company achieves this success month in, month out, winning awards and growing their business at enviable speed but it’s all because they really care about the family-run company, their level of service and the people they trade with. “People like what we do and we have been putting on a lot of new business,” says Mastercraft’s Robert Dickson, pictured right with a new Mehari design. “The secret is to make absolutely sure that our reliability is second to none even when the volumes get bigger. Growth needs servicing.” So the company has added substantially to its UK stockholding operation with a new warehouse at its base in Nelson, Lancashire, and a major re-development and extension to it’s existing warehouse and offices. Selecting best-sellers in the rugs business comes from rich experience and Mastercraft has established contemporary ranges such as Mehari, Lana and Galleria that retailers can rely on as well as the more traditional designs and superbly successful shaggies such as the chunky Mammoth and best selling Twilight collections. T 01282 694565 www.mastercraftrugs.co.uk
Rug Supplier of the Year Award presented by Glenn Harding (left) to Robert Dickson.
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FlooringNews
Style Service Availability Innovation Quality Design
Exclusively Ex clusively a available vailable thr through ough appr approved oved dealers sales@earth sales@earthwerks.co.uk werks.co.uk
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SHOWTIME IN SOLIHULL Cormar launch of Apollo 2 Like NASA, we may have to wait for Apollo 11 until Cormar lands its first rep on the moon but the launch of Apollo 2 is a big step for the best selling polypropylene range. Called Apollo Plus, Cormar have upgraded from eighth gauge to tenth gauge, increased the pile weight and upped the warranty from 5 years to 10 years. Add in 15 new colours – 7 plains and 8 heathers – and this popular carpet is ready to lift off all over again since its first mission in 2010 proved so popular. Samples will start to be delivered in June. On the wool side, Cormar were also promoting their Home Counties 80/10/10 twist collection, available in both heathers and plains. Both ranges are tenth gauge and available in two weights and now there’s a snappy new lectern that presents the ranges side by side. T 01204 881234
www.cormarcarpets.co.uk
Furlong full speed ahead Furlong is full of interest for retailers right now with a major expansion of its UK offer to create one of the most comprehensive and competitive flooring portfolios in the marketplace. The new Design Elements range of cushion floor presents 12 ranges in 2, 3 and 4m with expansion planned later this year. The stylish POS makes this a bright, modern offer with a lot of consumer appeal. Furlong’s quality wood collection has now been launched nationally under the National Solution brand with nine ranges of hardwood and engineered wood floors cover all the most popular sectors of the market.
Edel Telenzo intelligent design Edel Telenzo had one of the smartest stands at the show and kept up the high standard their customers expect with the launch of a great feeling 3-ply Wools of New Zealand carpet in six natural colours which comes in two flavours - Bloomsbury in a two-level square texture and Harrow where the same structure has been tip sheared to produce a semi velvet stripe.
And, or course, the company’s Regency brand of carpets goes from strength to strength. Following the tremendous success of the Sahara & Oasis collection, Regency has launched the soft-touch saxony Dolce Morda at 4 and 5m in 12 colours and Fascination, a heather twist that’s in 4 and 5m on felt and action back. “We are expanding fast,” says Neil Valentine of Furlong. “Since we added a new warehouse in January, we’re adding more and more competitive offers for retailers which we can back up with a great service from stock.” T 01772 696787 www.regencycarefree.co.uk
The company never rests on the abundant laurels it has created around the super popular Tube Collection and this month’s announcement was a major colour makeover for Centre Point with four new shades including a fashionista mustard and moss green. The same colours coordinate with the plain Centre Point’s sister products, the Circle Line stripes and the speckled effect of Docklands. Under the Edel brand, the company is developing its range of polyamide carpets and launched Pamina, a soft touch with a sheen in 13 colours and nichey Amore, a dense, lush heavyweight, in six colours which include a dark grey and black which ooze style. T 01422 374417 www.edeltelenzocarpets.co.uk
50 June 2014
FlooringNews
Abingdon Soft & Silky The Soft & Silky Stainfree Saxonies are a major launch for Abingdon in what is becoming a very buoyant sector of the market. “This is a very nice package and one that is going to sell well for retailers,” says Martin Peace of Abingdon. The collection comes in three weights – Soft Whisper at 50oz, Satin Touch at 65oz and Hidden Depths at 80oz in Stainfree polypropylene at 4 and 5m. This approach is part of Abingdon’s “good-better-best” offer, a key factor in giving retailers the opportunity to trade up and this technique has been taken further with this launch with ‘deck board’ POS that gives the consumer side-by-side comparison of the three weights as well as a quick look across the colour palette of 15 colours including some subtle heathers. “This is going to be the one to beat in this sector of the market,” says Martin. “We are really excited by the launch and the reaction we have had.” Nearly 1,000 lecterns for Soft & Silky have already been pre-sold. Abingdon also launched two new keenly priced roll ranges at the show. New Forest is an 80/20 with a fine finish which is speckled and available in six colours including some smart new greys. Olympia is a Stainfree PP heavy saxony in seven colours. T 01274 655662 www.abingdonflooring.co.uk
Distinctive Flooring flexible and friendly Distinctive Flooring is the LVT offering from Abingdon but has been building its own reputation in the marketplace since its launch a little over two years ago. “We have spent a lot of that time listening to what people want – and now we’re in a strong position to give it to them,” says sales manager Mark Bevan. The business has built a dedicated sales team of five specialists and re-organised its ranges into three modules. The premium Lifetile Collection is a quality dryback vinyl which has added contemporary new colours. ‘Classics’, the core range, is now extended to 9 planks and 3 tiles with options for click fitting as well as dryback. And the Easy-Lay Loc and LocDeluxe products which have proved very popular. “This is a very flexible offer across the different levels and has been very popular with buying groups with the opportunity to re-brand a complete LVT package,” says Mark. “We’re finding people like dealing with us maybe a little more than some of the corporate players in this market and we see a lot of growth coming through in the business.” T 01274 655694
from The Stocklists
www.distinctiveflooring.co.uk
June 2014 51
SHOWTIME IN SOLIHULL Kingsmead buy the book Kingsmead can be counted on for ideas that capture attention and offer something just a little bit smarter. The company’s new Book of Stripes is just such a concept and the book has a simple plot - consumers like stripes so put them all under one cover so they can’t miss an opportunity to purchase. The Book of Stripes looks like a posh, leather-bound tome which opens out into four cleverly entitled collections – Prologue, Anthology, Manuscript and Epilogue – which covers a range of 22 100% wool options. The book’s author is embossed on the cover as MG Deakins – go figure! Elsewhere on the Kingsmead stand, a rare 3-ply polypropylene was launched as Grandeur which promised performance and appeal with three single colour yarns spun together to give a distinctive random effect – a salt and pepper plus – in six colours and with a dense, well-defined finish. T 01827 831424 www.kingsmeadcarpets.co.uk
Ulster Carpets summer shades From the soft ice cream shades of the Heritage Twist to the striking traditional plaids of Glenmoy, Ulster Carpets’ appeal in the marketplace has never been so broad. The depth of product offering and the high level of quality were in evidence at Ulster’s beautifully displayed stand. “There is a new sophistication and contemporary feel to Ulster’s latest ranges” comments Residential Sales Director, Jeremy Wilson, pictured left. “We have answered all this season’s trends with stunning new plaids, soft pastels and of the moment grey tones taking centre stage.” These contemporary offerings can be seen in the new Monaco & Panama ranges which have been added to the best – selling Open Spaces Collection. The high – low loop of Monaco co-ordinates beautifully with the soft beige, neutral and grey tones of Panama creating a flowing interior scheme. The long standing Glenmoy range has also undergone a facelift with the addition of two new plaids, Robertson and Douglas which have the unique ability to complement both contemporary and traditional homes. In the works are a number of new exciting axminster ranges which will truly make carpet the focal point of any room. T 028 3833 4433 www.ulstercarpets.com
Masterpiece Systems clever for contract The clever people at Masterpiece Systems are continually developing new options on their computerised planning and estimating systems and have turned their attention to the contract sector as commercial business begins to grow. The demands of tendering across multi-room environments can be challenging and the Masterpiece approach delivers a dramatic reduction in time to prepare the plans and estimates for major projects. The system can import architects drawings or entered manually, maybe on site using a tablet PC, and the planning facility works out all the permutations to optimize the use of rolls and sheets required in the installation. Margins can be tight in quoting for contract work so the intelligence of the Masterpiece system can give users the edge. There are seven variants of the system in retail and commercial, all integrated to build the affordable package each business needs. T 01737 355831 www.masterpiece-system.com 52 June 2014
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SHOWTIME IN SOLIHULL Hugh Mackay doing a runner Hugh Mackay introduced 10 new Tartans to their collection, which brings the range up to 30 designs. These designs were presented on their smart new Lectern, with many members ordering them at the show. The companys main three product sectors, Wool Twist, Wool Loop and Hasslefree were showcased on three new dedicated tombolas. With space in stores becoming harder to get, these 100 slot tombolas represent an ideal way to get plenty of ranges on display in a very small footprint. Another talking point on the stand was The Hugh Mackay runner collection concept. With the members help and input, this evolved into 10 designs (5 Tartans and 5 animal prints) being offered in 1 metre runner with co-ordinating broadloom to match. The full range should be in store by the end of the summer. T 01429 892 555 www.hughmackay.co.uk
SEBO sucking up to retailers SEBO is the solution for retailers who want to suck up a few extra sales from their store visitors. The professional quality range of vacuum cleaners is sold in a smart way by SEBO – the store buys a demo machine at a heavily discounted rate and uses it to talk to consumers who trust their retailer to know about carpet care. The nice part is that SEBO sort out all the after sales service – fulfilling the order, arranging the delivery and any sales support – while paying the retailer a good commission for the business. “It’s another string to your bow as a retailer,” says SEBO’s Kevin Hockney. “Since we launched the scheme last year, we’ve had an increasing number of retailers come back to us for more, enjoying a regular revenue including selling the bags to their customers which helps them keep in touch.” T 01494 465533 www.sebo.co.uk
Victoria not just another carpet The launch of Royal Victoria sums up this company’s approach of focusing on quality and performance. “We won’t be making the cheapest carpets but we will be making some of the best,” says Shaun Lewis of Victoria. Royal Victoria is an elegant 80/20 tufted velvet in tenth gauge in 18 thoughtful ‘English’ colours. Available in two weights and 4 and 5m, the carpet uses Victoria’s Loc-weave backing, giving the company the confidence to offer a lifetime guarantee against pile reversal. There’s a smart new synthetic carpet on offer as well with Soft Touch First Impressions, a 2-ply polypropylene carpet in 12 colours including plains and stipples, with 4 and 5m widths. Victoria’s technology has created a sharper, better defined finish which is soft but less ‘mushy’ than some alternatives. T 01562 749300 www.victoriacarpets.com
54 June 2014
FlooringNews
W E N
Natural Collection lectern available soon, providing inspiration for your floor with Natural Plain Twist. Please speak to your local representative for further information or scan the QR code to be taken to our website.
SHOWTIME IN SOLIHULL
Axminster Carpets originality and invention
Pictured (stand floor and wall display): Royal Borough Windsor, a trellis design in Itschner Light Grey
The resurgence of Axminster Carpets goes beyond the reinvigoration of its traditions and quality. This company is leading the way in innovation with a flair for design that’s made the trade sit up and take notice. The stand in Solihull showcased a great example of design capability with the new Royal Borough collection. A smart new Wilton collection, Royal Borough is available in 34 options and blends stunning patterns with a totally modern colour palette. Many of the designs incorporate a clever distressed effect which achieves the perfect combination of vintage and modern – much like Axminster itself! “We’re bringing back pattern in a way that consumers can buy into,” says Axminster’s Penny Curtis. “Our aim is to be original and we have a product pipeline that is going to get noticed. This is just the beginning.” Also on show was another first for Axminster Carpets following the launch in February this year of a beautiful range of personalised children’s rugs in a range of striking modern graphic designs (pictured below). Customisable with names and dates to mark a birth, anniversary, special event or occasion – these top quality Axminster woven rugs are heirlooms of the future. T 01297 32244
www.axminster-carpets.co.uk
“We are bringing back pattern in a way that consumers can buy into”
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FlooringNews
Famous for bringing pure comfort, warmth and luxury to the home, Tredaire underlays are designed to offer outstanding levels of performance ensuring every carpet looks fabulous and gives that ‘new carpet’ feeling for longer. That’s why Tredaire is the UK’s biggest selling underlay brand – the market leader!
01706 238 810 from The Stocklists
interfloor.com
@interfloor1 June 2014 57
SHOWTIME IN SOLIHULL V4 innovation in oak V4 has captured the mood of the market so well with the launch of its Urban Nature range of engineered wood floors. It’s oak, it’s weathered, it’s highly textured and it comes in six colours including those all-important trendy greys. In short, it’s a winner. The deep texture and innovative new finishes that V4 has brought to the market in this collection are very distinctive and will sell strongly on touch to consumers. Urban Nature reinforces V4’s reputation for smarter solutions and quality, at pricing that’s not quite as expensive as your customers think it might be! T 01276 488099 www.v4woodflooring.co.uk
Ryalux smooth appeal Ryalux Carpets showcased their new Ryafine Velvet range, a 2 Ply, 1/10th gauge broadloom velvet, offered in 12 colours, stain protected, and made from the finest New Zealand wool. Tony Wilkes, Ryalux’s Midland’s representative, pictured right with Mike Kenneally said: “The feedback from everyone visiting our stand has been fantastic, with everyone complimenting both the colours and finish of Ryafine Velvet. The on trend colours, combined with the fact that it is available in two qualities, gives it wide appeal. We have already had major interest for use in both domestic and contract installations, and sales are already ahead of our high expectations”. In addition, Ryalux hinted at some major developments of their V&A Twist, and Ultimate ranges, so watch this space! T 0161 762 3030 www.ryalux.com
Concreate ultimate grey If grey is the top tone of our times, then Concreate takes the trend to its logical conclusion with a cool, urban product in a sheeny monochrome finish that is distinctively different. Concreate may be a statement floor for fashionistas but it is practical and highly appealing in three shades - natural, mineral white and dark grey, plus a panel with a real oak top layer which allows for a seamless combination floor. The polished micro fibre concrete top layer is sealed with stain resistant oil and bonded to a magnesium oxide concrete T&G base which allows it to be installed quickly on any subfloor unlike conventional concrete systems. “We meet design oriented consumers who see the product and just want to have it,” says Khush Khan. The 1200 x 300mm panels are priced comparably with higher end wood products and there is an ultra lightweight wall panel version too. T 01276 859111
www.concreateflooring.co.uk
MORE REVIEWS NEXT MONTH FROM THE UK’S LEADING COMPANIES 58 June 2014
FlooringNews
Flooring One members’ showcase
Solihull is a step up for Flooring One Flooring One’s highly successful members’ show in Solihull demonstrates just how smart a buying group can be in creating a better business environment for retailers. The priority of giving the members the right products that consumers will want, at the right price, is the main event but the attention to detail is what makes the approach so professional and coherent. The Flooring One members area at the Buying Group National Flooring Show is a showcase of confidence in modern retailing and the event was well attended by members last month. “Our role is make sure retailers have the widest range of reliable options to select what works best for their own business,” says Flooring One head Glenn Harding. “Then we offer the resources to make sure the retailing environment is as positive as possible.”
Flooring One’s positive retail environment
The core product range of best selling carpets is constantly updated to hit the latest trends and notable newcomers included Invincible Quartz, a PP two-tone in 12 colours; Cheswick Deluxe in 16 colours and soft-touch choices plush plain Vivacious, two-tone Caravelli and Freedom Twist. In 100% wool, High Sierra has been updated in two designs in 100% wool and Vancouver now has a boucle texture added to the loop cord; while in 80/20s the ones to watch will be the new Hatton Collection in 20 colours and the likely best-seller of them all, Somerset Plains and Heathers – an 80/10/10 in two weights and 4 and 5m. Away from carpet, Flooring One has made some key changes to its smooths offer with the laminate collection split between the wide range of Parador and a selection of carefully chosen products from German specialist Meister which Interfloor will be stocking for the first time in the UK to deliver a rapid service for Flooring One members. Earthwerks are a new supplier for LVT and their colourful vinyl options were a massive hit when they launched at the Domotex show in January. A new feature for members who win some contract work is the Hi-Performa range of attractive, hard-wearing carpet with eight ranges on offer when the collection is launched later this year. On the shop floor, Flooring One’s attention to detail shows through. The group has finalised a smart new POS ticketing system to present the product benefits of different carpet types to the consumer with clean layouts and snappy icons. The result is colourful and informative and includes a set of attention grabbing ticketing for new ranges and extra colours. A point-of-sale guide on carpet care has been updated and is popular with retailers who can add their own branding to the A5 leaflet. And to show that Flooring One retailers are a step up from your average store, a surprise hit at the show were the mini staircase features that can be built into the wall displays. The units were used just to enhance the display in Solihull but the response was so good that the group are offering to make more models for retailers who want a perfect place to sell stripes!
A step up to sell stripes
“Our role is make sure retailers have the widest range of reliable options to select what works best for their own business. Then we offer the resources to make sure the retailing environment is as positive as possible.”
T 0121 683 1426 www.flooringone.co.uk
Flooring One Suppliers of the Year 2014 Carpets 1st Cormar Carpets 2nd Ulster Carpets 3rd Adam Carpets Smooths 1st Hall’s Floorings
from The Stocklists
Rugs 1st Mastercraft Rugs
Best stand awards 1st Associated Weavers 2nd Edel Telenzo 3rd Furlong Flooring
June 2014 59
News
On course for quality
Award-winning carpet manufacturer Cormar Carpets held its annual Flooring Guild training course to give independent carpet retailers a chance to enhance their sales skills. It also provided basic product knowledge about carpets and how to effectively plan and estimate. This is the sixth year that Cormar has held the event to help retailers train staff that are new to the carpet and flooring trade.
The three-day ‘Selling Quality Carpets’ event, which took place 28 - 30 April, was run by independent industry expert and course tutor Ray Morgan from the Flooring Guild. Held at Cormar’s Brookhouse Mill site, the carpet training course was attended by nine carpet retailers from throughout Britain. One of the delegates on the course – Holly Wilson from Generation Flooring commented: “I would definitely recommend this course to anyone in the carpet industry.” David Cormack, marketing director of Cormar Carpets said: “Having run this course for a number of years now, it’s great to know that it is still in demand and that it really does make a difference to those retailers that attend.” The Flooring Guild is a ‘not for profit’ organisation, which was founded in 1999 to raise standards in the flooring industry through training and educational programmes. The organisation aims to provide a formal induction programme to assist people coming into the industry and a skills development programme, to motivate current employees.
Brighton cheerful
T 01204 881234 www.cormarcarpets.co.uk
As part of Brighton and Hove’s Hijack Children’s Festival, Slovenia’s ProstoRož collective of young architects and designers formed of Maša Cvetko, Ana Grk and Alenka Korenjak, discovered the wishes of the city’s children through the Map of Wishes, a live installation featuring Vorwerk Carpets.
Over the Easter period, Brighton’s Jubilee Square became the focus of the Map of Wishes as 105 square metres of brightly coloured carpet from Vorwerk was used to create a community map of the city, upon which the wishes of children from across the borough were beautifully displayed on balloons. Passers by were encouraged to take part and explore the interactive nature of the installation, committing their wishes to the ever-changing map. “When the Map of Wishes team approached us about the idea we were only too happy to get involved,” comments UK sales director for Vorwerk Carpets, Ian Hammond. “Few manufacturers offer the bright spectrum that we do and so when it came to areas of pink, purple, green and red, we were able to provide the ProstoRož collective with the right carpet for the job and were delighted to be involved in this great live art installation.” Brighton’s Hijack Children’s Festival, which ran from 12th to 21st April, took over venues, libraries and the city’s Jubilee Square with interactive and innovative events created by artists especially for three to 11 year olds. The Map of Wishes is the continuation of the concept originally created by ProstoRož as it explores, examines and opens new possibilities of public space use in accordance with the needs of its inhabitants. T 020 7096 5090
60 June 2014
www.vorwerk-carpet.com
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Flower on Flooring Hospitable reception for contract carpets With the UK economy continuing to record positive growth and confidence returning to many areas, flooring companies are seeing increasing demand from the hospitality sector. Evidence of this is provided by Adam Carpets, which states that demand for its 4m and 5m width graphics and overtuft carpets, made by its Kidderminster factory, is rising. The company reports that it has retained its ethos of only using the best quality raw materials to produce top quality commercially-rated carpets at competitive prices. Recent installations include a bespoke coloured plaid design installed by Rowland May of Darlington in The Rose and Crown at Romaldkirk and an overtuft design into Bloxwich Golf Club. Adam Carpets had been contacted by Hearnshaws of Walsall, looking for an alternative to a more expensive woven product. Business development manager Tony Cook, says: “We were able to offer our unique overtuft production method and produced a design that met the criteria of the client. The carpet was designed with a woven style motif and in such a way to enable by side matching across the widths.”
Another notable project saw Glasgow¹s Rogano, AA Restaurant of the Year for Scotland 2012/13, commission Lano Flooring Solutions to recreate a carpet originally found on the Queen Mary cruise liner, which was built in the area during the 1930s. The company supplied 150m2 of Glasgow¹s Rogano AA Restaurant 10-row bespoke by Lano Flooring Axminster to provide durability and appearance retention. Hotel manager, Ann Patterson, says: “We turned to Lano Flooring Solutions as it had the design expertise to copy the pattern and provide a new carpet that was hardwearing and long lasting. The whole process was smooth and I would have no hesitation in working with them again.” Using its highly advanced Axminster looms to recreate bespoke carpets such as that installed at the Rogano by McGregor Flooring, the company states its blend of 80% wool, 20% nylon bespoke carpets are used in some of the finest restaurants and hospitality venues in the UK. Ulster Carpets also attests to the increasing popularity of carpets within the hospitality sector as clients become more aware of the endless design possibilities of an axminster carpet.
Bloxwich golf club by Adam Carpets
“We were able to offer our unique overtuft production method and produced a design that met the criteria of the client.” 62 June 2014
Design manager Anthony Hickman, says: “The depth of colour and flexibility of design offered by PSYLO weaving technology means that carpet can be the central feature of an interior scheme. There is also a certain luxury about a wool carpet which is something five star clients are looking for.” One prestigious project was the Tower of London. Working with Historic Royal Palaces, Ulster developed a design for the Yeoman Bar which incorporated symbols representative of each of the countries which make up Great Britain. Another recent installation is the opulent and traditional design in the Lancaster Room at the Savoy Hotel, London, with further examples including the George V, Paris, the Burj al Arab, Dubai and the Wynn Encore, Las Vegas.
FlooringNews
by Dennis Flower
“There is also a certain luxury about a wool carpet which is something five star clients are looking for.” Another bespoke design, created by Wilton Carpets Commercial design manager Julie Robertson, saw the company win the contract for the ballroom of The Richmond Hill Hotel in Surrey. Interior design and architecture practice Parker Liddell¹s Jo Parker says a basic plan had been created before manufacturers were invited to create a design as part of the tender process. “Julie Robertson really excelled herself and her design was the best by quite some margin. Julie is an exceptional designer with a keen eye for detail and creativity.”
The sexiest underlay you will never see
The final 440m2 installation includes classical Georgian motifs and elegant damask scrolls framed in a multi-tonal stripe in decorative panels, reflecting the ceiling mouldings above, while matching the specified colour combination of on-trend grey and sunflower yellow.
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Sonic range Comfort range The Tower of London Yeomans Club by Ulster Carpets
For more information: Adam Carpets
T 01562 829966
www.adamcarpets.co.uk.
Lano Flooring
T 00800 5266 5266
www.lano.com
Ulster Carpets
T 028 3833 4433
www.ulstercarpets.com
from The Stocklists
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TEL: 00353 61-339287 www.novostrat.com info@novostrat.com June 2014 63
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Centre stage for Brintons
Brintons have joined forces with House of Fraser to be at the centre of their brand new carpet concession. Brintons has high hopes for the installation.
The popular Bell Twist, True Velvet and Padstow collections will take pride of place on House of Fraser walls in thirty one stores across the UK. Four lecterns will feature seven ranges including the Llewelyn-Bowen collection, the Laura Ashley collection, Renaissance and Renaissance Classics, Abbotsford and Abbeyglen and the Pure Living collection. Brintons’ brand new Beauty by Design brochure will also be available in all stores. The rollout started on 28th April and with installations already complete in Leeds, Leamington Spa, Edinburgh and Birmingham, concessions will be complete nationwide by the 21st July. T 0800 505055
www.brintons.co.uk
Axminster attracts online
Axminster Carpets has launched its brand new website, alongside its new Royal Borough Wilton range at www.axminster-carpets.co.uk.
A key feature new to the website is an Inspiration section, with moodboards designed to recommend carpet to suit different styles of interior design. The Inspiration page also features trends, with descriptions from Axminster Carpets Design Director, Gary Bridge. The new website offers visitors more freedom to choose samples and better understand the ways in which Axminster Carpets products are made, with pages dedicated to telling the story of Axminster Carpets and explaining the idea of ‘An Axminster From Axminster’. Penny Curtis, Consultant Director of Marketing for Axminster Carpets said: “We know from our research that buying a carpet is one of the most difficult decisions you can make when it comes to decorating your home. The new website has been designed with this in mind, to help people in their buying decision, from choosing colours and weaves to interior design inspiration.” The responsive website – which looks just as good on mobile as it does on computer screens – also carries a newly updated Axminster Carpets logo, matching in a cool, contemporary grey, with the strapline “Beautiful British Design”, encompassing all that Axminster Carpets stands for. A further separate website has also been launched to promote and sell Axminster Carpets’ first children’s range, Imagination Rugs. The website, www.rugsfromaxminster.co.uk, has more information on the inspiration behind Imagination Rugs, as well as stocking the full range of designs, which can be personalised. T 01297 32244
www.axminster-carpets.co.uk
CRUK is green leader
Carpet Recycling UK, the industry-backed association for recycling and reusing waste carpet, has been shortlisted for the BusinessGreen Leaders Awards 2014 in the Waste or Recycling Project of the Year category.The shortlisting recognises CRUK’s success in beating its original target of 25% landfill diversion of waste carpet by 2015 two years early. This target was set in 2008 when the organisation was launched to tackle the 400,000 tonnes of waste carpet arising annually in the UK. CRUK is funded by major UK-based carpet manufacturers and distributors who are taking the lead in voluntary producer responsibility.
Engaging the entire flooring sector from the outset and extensive communication to inspire others, such as entrepreneurial organisations, helped CRUK to successfully launch its activities and maintain its upward momentum. CRUK’s next ambitious landfill diversion target is 60% by 2020. Co-founder and Director of Carpet Recycling UK, Laurance Bird commented: “Five short years ago, barely 3% of waste carpet was recycled or reused. Last year, a record-breaking 107,000 tonnes of waste carpet were reused, recycled and recovered in the UK – up 21% (22,000 tonnes) on 2013. This represents a landfill diversion rate of 27% - an amazing achievement given the bulky and ‘challenging’ nature of this waste stream. “It’s a tremendous achievement and one that is reaping environmental and economic benefits all round. While there’s still some way to go, thanks to the committed efforts of all parties involved in our activities, carpet is now regarded as a beneficial resource from which valuable raw materials can be extracted for reuse in a second life. “ Now in their fourth year, the BusinessGreen Leaders Awards celebrate the leading businesses, executives, entrepreneurs, investors and campaigners from across the green economy. Winners will be announced on July 2nd at The Brewery in London. T 0161 440 8325 64 June 2014
www.carpetrecyclinguk.com.
FlooringNews
national institute of carpet & floorlayers
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from The Stocklists
June 2014 65
Stocklists Classified The
SITUATIONS VACANT
Sales Executive
Competitive Package includes Salary + Commission + Car An opportunity has arisen for the right person to join our Retail Sales Team in the following territory:
Yorkshire, North East, North Lincolnshire, Nottinghamshire Derbyshire & No ttinghamshire Thee ideal candidate should reside in the territory and be able to demonstrate the essential drive and commitment to produce the highest levels of customer service to our existing customer base whilst being able to identify and develop new opportunities to grow the business of this dynamic and vibrant company. Experience with both woven and tufted ed products is preferable but not essential. Applicants should possess the skills and disciplines necessary for the successful management of this important sales area. Requests for an application form should be made in your own hand to:
Mr. Hans Lowe (Retail Retail Sales Director) Directo
SALES REPRESENTATIVE South East England
Due to the creation of a new Sales Territory, Adam Carpets are seeking to expand their sales team by recruiting a new Sales Representative for the South East area of England (Surrey, Sussex, Kent, South London). The role is likely to suit either an experienced Sales Representative from within the flooring industry or a dynamic Sales Person from within the flooring retail sector. Ideally, applicants should reside in the territory and be able to demonstrate an excellent knowledge of customer relationship management together with practical experience of updating point of sale. A competitive remuneration package including a company car, company pension will be offered to the right candidate.
In the first instance please forward your CV to careers@adamcarpets.com or in writing to Eamonn Prescott - Sales Director - Tel 01562 822247 Adam Carpets Ltd, Greenhill Works Birmingham Road, Kidderminster DY10 2SH. 66 June 2014
Cavalier C avalier CA R P ETS
Dixon St., St.,, Thompson St.Ind.Est., S t., Blackburn, Blackburn, Lancashire, Lancashire, BB2 1TX. Tel: Tel: 01254 01254 268000 268000 Fax:01254 268001 www.cavaliercarpets.co.uk www.cavaliercarpets.co.uk
Incorporating
Vacancies exist for two territory managers to join our energetic and motivated team. 1. East Anglia. Essex/suffolk/norfolk/cambs. 2. Three Counties Herts/beds/bucks + oxon. The successful applicant will live on the territory and will have shown themselves to be orgainised and hardworking with a desire for personal development. Company car, phone, pension and private healthcare are offered along with a competitive salary and bonus package. Please forward your CV with covering letter to katharine.carter@kingsmead-sales.co.uk in the first instance FlooringNews
Stocklists Classified The
SITUATIONS VACANT
F&X Carpets of China, manufacturers of all types of Wool, Polypropylene and Polyester carpets, are actively seeking Sales Agents in all UK and Ireland areas. Working from their European Warehouse in Belgium. Please e-mail your CV to Gordon Hugo at gordonvhugo@googlemail.com FOR SALE
FOR SALE
CHOICE FLOORING
SALES REPRESENTATIVE • North West England
We are a small but fast growing flooring wholesaler based in Manchester. Due to expansion we require a sales representative for the North West of England. Areas covered include Manchester, Stockport, Bolton, Bury and Oldham. The successful candidate must have excellent communication skills, be well organised and be highly motivated. The position would suit someone with experience of sales within the flooring sector as a representative or someone who has excelled with retail sales. A good salary with an excellent bonus will be on offer to the successful candidate as well as a company car. Please forward your CV to choice_flooring@yahoo.com or in writing to Andrew Quinn, Managing Director. Choice Flooring Ltd, Unit 36 Stretford Motorway Estate, Trafford Park, M32 0ZH
UNDER RUGS
CARPET PATERNOSTER
100% working condition 3 year old ESKA Paternoster. 4.5m wide x 6.1m tall. Used infrequently, hence sale.
Cost £12,000 new. Sell for £3,500 collected from New Southgate. Buyer to dismantle and collect. Comes with 25 poles to take 25no. x 4m wide rolls of carpet or vinyl. All enquiries Darren Dennis 07917 143 038 darren.dennis@builderdepot.co.uk
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Classified adverts really work in the UK’s best read retail and contract flooring publication. Call Diane Martin on 01482 659396. from The Stocklists
June 2014 67