The Stocklists - June 2016 by David Spragg

Stocklists The

6 June 2016

with

Carpet&FlooringReview

BRITAIN’S No. 1 FLOORCOVERING MAGAZINE FOR THE RETAIL AND CONTRACT MARKET

MAXIMISE YOUR MARGINS Now’s the time to add Beds to your Flooring Showroom Repeat sales will keep coming and coming

THE BLISS CHENILLE BEDFRAME AND HEADBOARD

Easy Assembly with Sprung Slatted Base Single Deliveries from Stock

175.00

4’ 6” Starting at

Available in Charcoal

Coffee Mink

VISIT US AT:

THE MANCHESTER FURNITURE SHOW 17-19TH JULY

STAND CH10

No stock required with Direct Home Delivery available throughout the UK

Telephone: 00353 429 351 351 info@tcsimports.com | www.tcsimports.com

TCS - Solely Committed to Serving Independent Retailers

T’s & C’s Apply

the complete service

SERVICE QUALITY VALUE

The Complete Service

The Carpet Specialists

upholstery dining bedroom carpets

Stocklists

ISSUE 495: 6 JUNE 2016

The

Published by Mayville Publishing Co Ltd., 219 West Ella Road,West Ella, Hull HU10 7SD Tel: 01482 659396 Fax: 01482 659397 www.thestocklists.com Sales Director: Diane Martin. diane@mayvillepublishing.co.uk Publication Director: David Spragg Founded by Roy Spragg in 1973.

FIRST FOR FLOORING NEWS AND DATA

Advertisers

Carpet&FlooringReview starts on page 21

Monthly ‘Stocklisters’ shown in BOLD

Showtime in Solihull The Buying Groups’ National Flooring Show

Index

Page No

# ASSOCIATED WEAVERS

4,5, 35

I ADP

The season’s agenda-setting show • Read our trends feature and first reviews pages 33-42

# AXMINSTER

“There’s a sense that consumers are willing to buy a better carpet this year with more opportunities to trade up”

I BGNFS

33-42

# BONDWORTH

BRITISH WOOL

J CARPENTER

L COLUMBIA I CONCEPT

FLOORING

SUPPLIES

# CORMAR

I FITA

66 41

I FLOORWISE # FURLONG # H&V

FLOORING

10,11

CARPETS

I INTERFLOOR

Building sales value

AW shows super sophisticated POS Flooring One initiative to up-sell page 35 page 42

o KARNDEAN

Tasty textures Rita Bancroft on tactile trends page 34

DESIGNFLOORING

# KINGSMEAD I KK

Loss of Simon Dutfield Skill sets Axminster leader dies at 69 page 52

The great fitter final

FlooringFactsheets

Adhesives

Buying Groups

Carpet trouble-shooter

Underlay

54 Wholesaler Distribution Directory 55 Wool Fibre Page

60-61 Woolsafe: the carpet care guide

58-59

ISSN 2046-7338 © Mayville Publishing Co. Ltd. 2015. Every care is taken in compiling this magazine, but the proprietors assume no responsibility in the effects arising therefrom.

56-57

01204 881234 01977 662211

01159 506836

0121 683 1426 01509 673974

01772 696787

01386 820 100

01706 213131

01827 831424

0121 329 3400

o POLYFLOR

—

CARPET

L TCS

00353 61 339287

020 85319225

01243 774623

0787 2861547

# THOMAS

FLOORING SHOW

WITTER

COUNTER CARPETS

# WESTON

# WHITESTONE/HUGH I WOOLRETAILER.COM

o XYLO FLOORING

16 17

HAMMER

18 MACKAY

0161 767 1122

22,24,26

I THE

01204 393539

—

# TELENZO

# VORWERK

62-64

0208 500 4545

0115 958 3077

# TRADE

New! Now easier to find in a new section at the back of the book

01457 861141

0208 443 3322

GROUP

I STAIRRODS

Dennis Flower focuses on training Re-launch of NICF award page 46 page 48

01274 688 666

I NICF

L SOLENT WHOLESALE

Abingdon announce new polyester Karndean re-invents mineral options page 39 page 53

—

01562 745000

0800 5266 5266

L RACKHAMS

Lano’s new high-end collection page 51

01297 33533

07813 714498

J NOVOSTRAT

New tone for stone

01422 431100

I METRO

Putting the X in luxury All loved up

0121 559 6783

PRODUCTS

# LANO

—

ONE

I FLOORING

—

CARPETS

# FELLS

Innovative impact

—

Contact No

01207 591176 01422 374417

01423 779967

01429 892555

0845 604 3055 01282 332025

0845 644 9090

01429 892555

020 8368 8122

—

Classified advertising ..................................... page 67 # carpets/rugs/tiles o woods/laminates/smooths I accessories/services/organisations fibres J underlay L wholesalers/distributors G adhesives

MERRYFIELD CARPET CUTTING MACHINERY British Manufactured Carpet Cutting Machines THE STOCKLISTS June 2016

Visit ‘Merryfield Carpet’ on YOUTUBE to see our full range of cutting machines or call 01422 373799 3

Brands you can trust - delivering new ranges and styles Associated Weavers has an enviable reputation for manufacturing leading brands in a competitive market for quality carpets. This year has seen a resurgence in our research and development

programme to create a new look for our established names. Here are some of the best to look out for.

Stain Away Collection

An unrivalled brand featuring our unique bounce-back fibre technology

Appealing bedroom-softness polypropylene with deep-down durability

Hard-wearing bleach-cleanable 100% polypropylene carpets

• Suspense – Revel in the appeal of this heavyweight 2500gm saxony. The latest addition to the multitude of our super-soft carpet choices.

• Hercules – Super-soft 1190gm twist pile in fifteen warm, romantic colours.

• Phoenix – Attractive 950gm cut pile in eleven alluring colours.

• Surprise – Youʼll be as surprised as we were at this revolutionary sparkle technology created by our designers. Pink is the latest shade to provide the wow factor.

• Hyperion – 2380gm super-soft saxony. A new must-have carpet in a growing collection. Could this be your top-selling Invictus product this year?

• Scorpius – Attractive yet durable 1190gm introduction, undoubtedly the brightest star of the Invictus collection.

• Sheraton – Hard-wearing 1015gm cut pile in ten subtle autumnal shades.

• Sunrise – 670gm cut pile in ten shades to welcome in a summerʼs day.

• Gladiator – Long-standing Associated Weavers range, now recoloured. With a waterproof gel backing, itʼs ideal for home or contract use. • Island Weave – As popular as ever. A natural loop pile with eight colours in both Skye and Islay designs.

THE STOCKLISTS June 2016

Look for the Buttery

Softly Softly Unique 100% polyamide carpet in a class of its own Softly Softly is a lovely new offering,

destined to be a best seller. In 4m and 5m widths with a 20-year warranty, very soft and extremely hard-wearing,

this could be the future star of your showroom.

wear warranty

20 year

“

”

THE STOCKLISTS June 2016

Associated Weavers Sales: 01422 431100 Email: salesuk@awe.be

2 0 EW F 16 OR

My mum thinks we’re both softies – but we’re not as soft as this carpet

THE STOCKLISTS June 2016

Columbia

Flooring plc

The Leading Country Wide Carpet & Flooring Suppliers We can supply you with virtually any make of carpet and flooring at GUARANTEED makerâ&#x20AC;&#x2122;s list price....... Delivered direct to business premises FREE OF CHARGE. For a Speedy and Efficient Service

Call US NOW!!! 020 8443 3322 sales@columbiaflooring.co.uk www.columbiaflooringplc.co.uk Opening Times: Monday - Friday 8.30am to 5.30pm Saturday 8.30am to 12 noon Tel: 0208 443 3322 Fax: 0208 805 2346 TRAFALGAR TRADING ESTATE, JEFFREYS ROAD, ENFIELD , MIDDLESEX, EN3 7TY.

THE STOCKLISTS June 2016

Kingsmead Carpets Relay Park, Relay Drive Tamworth, B77 5PR. UK

Incorporating

NEW RANGES

Tel: +44 1827 831424 Fax: +44 1827 831425 info@kingsmead-sales.co.uk www.kingsmeadcarpets.co.uk

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Made from rom 100% Everlonn stain resistant fibres Fade resistant esistant Bleach cleanable Non-allergenic lergenic

TTremendous remendous

Moth proof roof 4 & 5 metre widths Up to 1 2 year wear 12 resist warranty Heavy domestic 2 ply yarn arn

SALES EXECUTIVES AND CONTACT DETAILS Clint Carver - 07970 888 916 (Northern Sales Manager) clint.carver@kingsmead-sales.co.uk Adrian Garner - 07947 524 633 (DE NG LE CV ST) adrian.garner@kingsmead-sales.co.uk Wendy Hutcheson - 07980 737 278 (KW IV PH PA AB DD KY FK G ML KA) wendy.hutcheson@kingsmead-sales.co.uk Joe Bradley - 07773 046 384 (HU YO HG TS DN DH LN) joe.bradley@kingsmead-sales.co.uk Hamish Maclean- 07968 563 016 (DL EH CA DG SR NE TD) Hamish.maclean@kingsmead-sales.co.uk

MOTH

PR PROOF OOF

BLEACH

CLEANABLE CLE ANABLE

2 PL PLY LYY NON NON 2 YYARN ARN A ALLERGENIC ALLE RGENIC

Rob Sunderland - 07980 737 283 (BD, LS, S, WF) rob.sunderland@kingsmead-sales.co.uk Chris Sheldrake - 07980 761 347 (HX, HD, M, SK, BL, OL) Chris.sheldrake@kingsmead-sales.co.uk Mick Garner - 07796 993 913 (CM WD AL SG LU MK NN) mick.garner@kingsmead-sales.co.uk Peter Thomas - 07779 017 950 (LL CH CW WA L WN PR FY BB LA) peter.thomas@kingsmead-sales.co.uk

#WheresOllie

Discontinued Ranges

Dignity, Genius, Georgian Impressions, Greenwich, New Lichfield, Ridgeway, Silk Centenary, Silk Sensation, Silk Supreme.

International Wool Carpet & Rug Awards 2016

Award Winner 2016 Creative Marketing Initiative

Colin Arber - 07976 749 552 (CO CB IP NR PE) colin.arber@kingsmead-sales.co.uk Ian Shopland - 07971 914 418 (Southern Sales Manager) ian.shopland@kingsmead-sales.co.uk Craig Brooks - 07971 916 719 (SY TF WS WV DY B WR) craig.brooks@kingsmead-sales.co.uk David Barton - 07977 112 095 (CT TN BN RH BR CR SM KT) david.barton@kingsmead-sales.co.uk David Guscott - 07773 048 574 (ME DA RM SS IG EN N E SE) david.guscott@kingsmead-sales.co.uk Stuart Leigh - 07791 890 441 (TR PL TQ EX TA DT BA BS) Stuart.leigh@kingsmead-sales.co.uk Lee Card - 07538 836 273 (SA LD NP CF HR GL) lee.card@kingsmead-sales.co.uk Neal Ford - 07968 015 578 (HP OX SL HA UB TW W NW SW) neal.ford@kingsmead-sales.co.uk Steve Bates - 07971 968 517 (PO SO BH SP RG SN GU) steve.bates@kingsmead-sales.co.uk David Posnett - 07836 650 655 (Northern Ireland)

THE STOCKLISTS June 2016

Introducing

RANGE NAME

BACKING COMPOSITION

North West, Midlands, Southern Ireland

North Wales, Cheshire Scotland Yorkshire, North East England East Midlands Northern Ireland South West, South Wales London, Berkshire, Essex, Hertfordshire, South East

Suffolk, Norfolk, Cambridgeshire Bedfordshire, Buckinghamshire Belgium D[채XZ

THE STOCKLISTS June 2016

The people who care about your business NORTH WEST

SCOTLAND

ALAN CHEETHAM GTR MANCHESTER, CHESHIRE, SOT & STAFFORD M: 07966 263571 acheetham@furlongflooring.com

ALAN CAIRNIE EAST SCOTLAND

M: 07976 311434 acairnie@furlongflooring.com

MARK DOWSON MERSEYSIDE, WIRRAL & N. WALES M: 07980 786265 mdowson@furlongflooring.com

COLIN RICHFORD WEST SCOTLAND

M: 07970 163372 crichford@furlongflooring.com

WALES & SOUTH WEST

YORKSHIRE & NORTH EAST RAY ANDREW PART LANCS, FLYDE COAST & CUMBRIA M: 07973 719801 randrew@furlongflooring.com

RICHARD LOCKEY NORTH EAST, EAST COAST

M: 07983 446969 rlockey@furlongflooring.com

JAMES DAVIES YORKSHIRE & EAST LANCS

M: 07968 828516 jdavies@furlongflooring.com

TIM BAILEY S.E. WALES & HEREFORDSHIRE

MARTYN MORRIS SOUTH YORKSHIRE

M: 07794 048414 tbailey@furlongflooring.com M: 07973 403450 mmorris@furlongflooring.com JASON BRIMBLE AVON & GLOUCESTERSHIRE M: 07794 041266 jbrimble@furlongflooring.com

BEN THOMAS MID & WEST WALES

M: 07794 048809 bthomas@furlongflooring.com

STEWART WAITHMAN DEVON & CORNWALL M: 07794 048413 swaithman@furlongflooring.com

Preston Sales tel: 01772 696787 fax: 01772 311921

Gloucester Sales tel: 0845 520 0800 fax: 01452 222515

London Sales tel: 01322 628707 fax: 01322 698733 enquiries@furlongflooring.co.uk 10

SOUTH EAST

MIDLANDS ADAM HILTON NOTTS, DERBYSHIRE & LINCS M: 07872 964685 ahilton@furlongflooring.com

WESLEY GRAHAM LEICESTER, WARWICKSHIRE M: 07968 324598 wgraham@furlongflooring.com

MIKE SHUTT BIRMINGHAM/ STAFFORDSHIRE, SHROPSHIRE M: 07970 158594 mshutt@furlongflooring.com

LONDON JOHN AKIEN S.W LONDON, SURREY (INS. M25)

M: 07791 891024 johnakien@furlongflooringltd.co.uk

TONY CONWAY BEDS, NORTHANTS, OXON & BUCKS

SIMON BROWN MIDDLESEX, W. LONDON, BERKSHIRE

M: 07791 891025 tonyconway@furlongflooringltd.co.uk

M: 07816 217550 simonbrown@furlongflooringltd.co.uk

PETER FLETCHER HAMPSHIRE, DORSET & SURREY (OUTSIDE M25) M: 07816 217561 peterfletcher@furlongflooringltd.co.uk

PAUL LOVELL NORFOLK, SUFFOLK & CAMBS

ANDY THOMPSON ESSEX, HERTFORDSHIRE

M: 07816 217565 athompson@furlongflooring.com

DARREN SPENDIFF KENT

M: 07816 217549

M: 07791 890861

paullovell@furlongflooringltd.co.uk

darrenspendiff@furlongflooringltd.co.uk

IAN ROBERTSON EAST & WEST SUSSEX M: 07816 217563 ianrobertson@furlongflooringltd.co.uk

DAREN STEDMAN N, N W & E LONDON, HERTFORDSHIRE M: 07816 217548 darenstedman@furlongflooringltd.co.uk

THE STOCKLISTS June 2016

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THE STOCKLISTS June 2016

With few truly independent distributors left in the market place, the customer’s choice becomes a little limited, but with Rackhams our traditional values still remain. Familiar faces, familiar voices on the phone, and a level of service that is second to none. Simple reasons why we continue to thrive, and aim to carry on offering exactly what our customers want throughout 2016 and beyond!

NATURAL EFFECT

TWISTS - STAIN RESIST

Blenheim Berber Cashmere 4&5M Cheltenham Gold Dedham Vale Gold Fields Ivory Coast 2015 London Life 4&5M Lothian Wool Berber + Stripes 4&5M Northern Lights 4 & 5m Promenade Rocca 2016 Sloane Square 4&5M Southern Chic 4&5M

Atmosphere Dalton Dublin Heather 2016 Dublin Twist 2015 Echo Twist 4&5M Fairfield Creations 2015 Fascination 4&5M Genius 4&5M Heathertwist Supreme 40 4&5M Heathertwist Elite 50 4&5M Hoxton Heathers Imagination 4&5M Kenmare Twist 4&5M Paramount Twist 4&5M Peerless Twist Peerless Plain Peerless Ultra 4&5M Pembridge 2013 4&5M Sensit Supreme 4&5M Salisbury Twist Shades of Harmony Sumptuous Style 4&5M Stainbeater Select Stainsafe Heritage Heathers Luxury Stainsafe Moorland Twist/Stripes Startwist Edition 30 4&5M Startwist Supreme 40 4&5M Startwist Elite 50 4&5M Super Peerless Twist X-tra Twist 4&5M

SAXONY / SHAG PILE Eastern Splendour 4&5M Granada 4&5M Grand Slam Pearlescent 4&5M Peerless Peerless Heathers Salt n’ Pepper 2014 4&5M Saxon King 2015 Super Peerless Super Peerless Heathers Turkish Delight 4&5M

ULTRA SOFT FEEL NYLONS Tender Kiss Tender Touch

CORD, NEEDLEPUNCH & ENTRANCE MATTING Bedford Gel Big Hit Canterbury Gel Hippo Mat Gala 2013 Gala Stripes Magnum Mat Magnus Mat Supacord

GRAPHICS / CONTRACT GELS Arena Marathon Skyline Gel

VINYL / SMOOTH FLOORING Eclipse 2012 - Part I Eclipse 2012 - Part II Eclipse 2016 - Elite Eclipse 2016 - Genesis Luxury Comfort Luxury Life Luxury Value Starlight Techno-Safe Multi Flex Vinyl

REVOLUTIONARY LVT FLOORING FROM EARTHWERKS® & CAVALIO Conceptline Jupiter Tempo Tempo Classic (Stock) Tempo Clic Projectline (Stock)

CARPET TILES Bedford Cord Canterbury Capital City Capital Plus

TWISTS - WOOL Discovery 4&5M Eden Twist 40/50 4&5M Iconic Twist 40/50 4&5M Inspire Twist 40 Palace Twist 50/60 4&5M Premium Deluxe 40 4&5M Premium Elite 50 4&5M Premium Finesse 60 4&4M The Berber Twist Collection 40/50 4&5M Ultimate Textures 4&5M Ultimate Berber Twist 4&5M Ultimate Luxury 4&5M

New Spring Price Guide. We also stock a complete selection of underlays, accessories and entrance matting. We offer a Special Order Service on products from virtually every flooring manufacturer in existence! Express delivery service on Balterio and Krono laminate ranges.

Ultra-Soft Feel material is all the rage, and here at Rackhams our ‘Senses’ are going WILD! Check out the Rackhams take on this buoyant part of the market with our new ‘Soft’ offering for 2016 ...More competitive, more colourful, more straightforward and naturally... MORE SOFTNESS!! Bring on the Bling in 2016!!!! Area Sales Executives Michael Rackhams LtdYounger London North for have opportunities 07881-502506 professional people to join our sales team in 2016.

Peter Lawrence London SW Postals, Surrey (West of A24), Beds, Berks, Bucks, Herts (West of A1) 07881-502508

Paul Henson Essex (Outside M25) Cambs, Suffolk, Herts (East of A1) 07837-295379

Phil Wheeler London SE Postals, Kent, Surrey (East of A24) & Sussex 07881-502507

Anthony Stapleton Sales Director 07881-502505 / 020-8498-2845 THE STOCKLISTS June 2016

Solent Wholesale Carpet Company Ltd CARPET, FLOORCOVERING & ACCESSORY WHOLESALE DISTRIBUTORS Telephone: 01243 774623 Fax: 01243 533636 E-mail: sales@solentwholesale.co.uk Website: www.solentwholesale.com Zola Park, Barnfield Drive, Chichester, West Sussex, PO19 6UX.

CHECK STOCK, PLACE ORDERS AND MANAGE YOUR ACCOUNT 24/7 ALL THROUGH OUR WEBSITE

Oxford, Berks, Bucks, Beds, Hants, Middlesex & Herts. . . . . Ian Cardrick, i.cardrick@solentwholesale.co.uk, Sussex E & W, Surrey, South London & Kent . . . . . . . . . . . . John Robson, j.robson@solentwholesale.co.uk, Hants, Wilts, Dorset, Somerset, Gloucs, & I.O.W. . . . . . . . . . . . Adam Ayling, a.ayling@solentwholesale.co.uk, Accessary Sales and IT Specialist (All Areas) . . . . . . . . . . . . . . . . . Luke Crooks, luke@solentwholesale.co.uk, VICTORIA Atlas Aura Colonial EasiCare Morton EasiCare Heartland First Impressions Options 288 Royal Victoria Strathmore Collection Victoria Twist LANO & BAJONG Campus X-treme Forum Genius Heather Twist Elite Heather Twist Supreme Jazz Montana Montana Twist Oblique Superior Pembridge Twist Star Twist Collection 30/40/50 BALTA Atlas Big Hit Berber Trail Lothian Wool Berber Luxury Heritage Heather Highland Tweed Gala Cord - all options in stock Grand Prix Melrose Moorland Twist More Noble Noble Heathers Paramount Playground Riva Twist Saxon King Scorpio Sensit Saxony Shepherd Twist Heather Shepherd Twist Techno - limited LUSOTUFO Celtic Horizon Mandaly Safi Sahara Sintra Boucle Superb Twist Tangier Titan & Tital Diagonal Twist Berber Unique Valencia Venus Saxony Wool Dream Wool Heaven

CORMAR Apollo Apollo Plus Home Counties Heathers Home Counties Plains Living Naturals Malabar Oaklands 32 Oaklands 42 Oaklands 50 Natural Berber Twist Primo Choice Super/Elite Primo Excellence Primo Plus Sensation Sensation Feeling Sensation Heathers Sensation Supreme Sensation Twist BROCKWAY Avanti Cavendish Collection Dimensions Dimensions Heathers Orion/Orion Major IVC Atlas - New colours Classic Limestone Expressions Fusion Isafe Apex Isafe One Isafe First Planet Presto Supercomforts Tile Styles Ultimate Design Ultimate Oak Ultimate Elements Ultimate Timber Woodmark

mobile: 07973 406329 mobile: 07973 898453 mobile: 07973 406799 mobile: 07966 664379

IDEAL carpets Ascot/Aintree Country Heather Supreme Dublin Dublin Heathers Endurance Grass Collection Mars Motor Car Pronto vinyls Celtic Stone - New Colours Comfort Grip Jazz Orion entrance matting Alicante Heavy Tread Orotex - Ceylon Orotex - Magnum Orotex - Matrix MISCELLANEOUS BEST WOOL CARPETS Globe CAVALIER Celebrations Country Collection Hamlet Parish and Village CLASSIS CARPETS Toros Exclusive Amber LEIGH SPINNERS Atlas Velour MILLENNIUM WEAVERS Desire Ultra Twist PARAGON Toccarre Carpet Tiles

MOHAWK CARPETS Century Collection - Century - Half Century Presidential Collection - Independence - Freedom (4&5M) - Splendour - Super Freedom (4&5M)

We carry other products not listed above, and can also provide a swift special order service on non stock lines. Our reps and sales office would be pleased to answer all enquiries. Our last Price List is dated May/June 2016. THE STOCKLISTS June 2016

Edel Telenzo News

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OUR SALES TEAM 6RXWK /RQGRQ 6XUUH\ 0LGGOHVH[ John Constable 01622 685 397 I 07836 734 322 john@jcagencies.co.uk <RUNVKLUH 1RUWK /LQFV John Alsop 01904 762 471 I 07860 572 220 alsopagencies@yahoo.co.uk .HQW (DVW :HVW 6XVVH[ Mark Broster | 0776 6255222 'HYRQ &RUQZDOO 6RPHUVHW 'RUVHW Brendan Hart I 07850 130 221 a.b.hart@btinternet.com /LQFV /HLFV 1RUWKDQWV 1RWWV 'HUE\VKLUH 1RUWK (DVW &KDQQHO ,VODQGV ,OVH RI :LJKW Jim Osborne I 07738 642934 j.osborne@edeltelenzocarpets.co.uk

The elegant multi-colour stripe of Barbican in Candy Cane was just one of many style updates presented at the show

6RXWK :DOHV %ULVWRO *ORXFV :LOWVKLUH $QGUHZ -HĆŞHULHV , adj.agencies@btinternet.com

Weâ&#x20AC;&#x2122;ve breathed new life into our multi-level loop 100% wool Barbican with four hot new VWULSHV IRU ,Q (OGHUĆŽRZHU &DQG\ &DQH Stonehenge and St Ives picking up on key FRORXUV IRU WKLV \HDU %DUELFDQ LV UHDG\ WR PHHW the demands of style-conscious homeowners. In a gorgeous loop texture and impressive WKUHH SO\ ZRRO \DUQ /RQGRQ %ULGJH is a collection for homeowners wanting a sophisticated take on natural carpet. We LQWURGXFHG WZR FRORXU XSGDWHV WR WKLV UDQJH as well as in the subtle high/low loop of sister-product Kingâ&#x20AC;&#x2122;s Cross. Sharing the same SDOHWWH RI VL[ RUJDQLF KXHV WKHVH SUHYLRXVO\ roll-only styles are now also available in cutlengths. â&#x20AC;&#x153;The show proved a great place to show our VW\OH XSGDWHV IRU WKH VHDVRQ NHHSLQJ our wool loops right on-trend and capturing

%HUNVKLUH %XFNV 2[IRUGVKLUH 1RUWK /RQGRQ +DPSVKLUH Niall Martin I 07866 735 772 niall.martin@me.com

/DQFV &XPEULD ,OVH RI 0DQ *UWU 0DQFKHVWHU &KHVKLUH 1RUWK :DOHV John Rostron I 07973 733 208 johnrostron@aol.com

WKH ODWHVW LQ ORRNV q VD\V $QQHPDULH +DGGHUV PDUNHWLQJ PDQDJHU (GHO 7HOHQ]R Retailers not yet experiencing our beautiful ZRRO FDUSHWV ZHUH DOVR LQWULJXHG WR OHDUQ RXU FDUSHWV DUH JXDUDQWHHG DJDLQVW PRWKV SLOOLQJ and shading. We also protect them from stains with ScotchgardTM. Our stand welcomed updated six-range display units.

(DVW $QJOLD %HGV &DPEV (VVH[ +HUWV 1RUIRON 6XĆŞRON Jonathan Hart 01621 817 992 I 07889 264 466 jonathanhart66@hotmail.co.uk :HVW 0LGODQGV 6KURSVKLUH 6WDĆŞRUGVKLUH :DUZLFNVKLUH :RUFHVWHUVKLUH Paul Brewer 01214 277 117 I 07798 745 181 paulbrewer21@hotmail.com 6FRWODQG James Hall 07787 140 136 I F 01313 433 353 jameshall195@btinternet.com

T 01422 374 417 T 01422 371 226 F 01422 377 542 sales@edeltelenzocarpets.co.uk edeltelenzocarpets.co.uk 14

National Sales Manager Mark Rooney m.rooney@edeltelenzocarpets.co.uk 2ĆŻFH $GPLQLVWUDWRU Julie Watson j.watson@edeltelenzocarpets.co.uk

1RUWKHUQ ,UHODQG 8OVWHU Gary Oâ&#x20AC;&#x2122;Boyle I 07831 220 675 goboyle@ntlworld.com 5HSXEOLF RI ,UHODQG Larry White I 00 35 386 259 4126 thelarwhite@hotmail.com

THE STOCKLISTS June 2016

News

Re-styling our display unit system has been a project that was important to us, as retail environments continue to become more sophisticated. These are now available and will enhance any showroom and can be tailored by using our modular system.

Ask your Thomas Witter Sales Agent for more information on all our stunning new ranges and displays.

Head Office: View Logistics Park View Road East Hartlepool TS25 1HT

Email: sales@thomaswitter.com www.thomaswitter.com Tel: 01429 892555 Fax: 01429 892560 THE STOCKLISTS June 2016

Welcome to the World of Thomas Witter Carpets

After a very successful BGNFS where Thomas Witter launched Natural Habitat, the 100% British Wool loop pile which will retail for around £20m2, the response and reaction was very positive. Midas Tartan in eight contemporary designs was also seen by many as one of the ‘Stars of the Show,’ this subtle man-made plaid is targeted to retail at around £24m2. Don't miss out, Midas Tartan lecterns are available now!

Thomas Witter UK Sales Force SCOTLAND Mark Vinter Mobile: 07775 902 376

NORTH WEST & CUMBRIA Mark Jones Mobile: 0782 811 9279 NORTH EAST Becky Gibbons Mobile: 07970 491 215 YORKSHIRE Aldo Beritonni Mobile: 07971 173 560

WEST MIDLANDS & GLOS. Pete Averns Mobile: 07734 324 356

EAST MIDLANDS Steve Furniss Mobile: 0773 384 787

SOUTH WEST/KENT/SUSSEX Melanie Maynard Mobile: 07920 434 240 SOUTH WALES & BRISTOL David May Mobile: 07976 204 778 SOUTH EAST & LONDON Andrew Goldsmith Mobile: 07432 119 220 NORTHERN IRELAND Gary O'Boyle Mobile: 07831 220 675

THE REPUBLIC OF IRELAND Larry White Mobile: 0862 594 126

KEY ACCOUNTS NATIONAL Ged Ainscow Mobile: 07815 806 783 SALES DIRECTOR Robbie Thomson E: robbie@thomaswitter.com Mobile: 07712 937 747 SALES OFFICE 01429 892567 0844 7252034

TTrade rade Coun Counter ter Carpets Carpets

30 0845 604 30 55 Years Trading

TTradeCounterCarpets@gmail.com radeCounterCarpets@gmail.com

Your Y our ne new w source source of trade trade price ccarpets. arpets. We are e clearing o over W e ar ver 5,000 sq.m of perfect from perf ect ccarpet arpet ends fr om our warehouse warehouse aatt £1 sq.m. Sizes Siz es from from 1m x 4m tto o 2.5m x 4m. ůů ƋƵĂůŝƟĞƐ͕ ^ĂǆŽŶŝĞƐ͕ dǁŝƐƚƐ ĞƚĐ͘ ůů ƋƵĂůŝƟĞƐ͕ ^ĂǆŽŶŝĞƐ͕ dǁŝƐƚƐ ĞƚĐ͘ Cost Cost price averages averages £5 sq.m. We would parcels We w ould sell in par cels of 1000 sq.m. details! Ring ffor or de tails!

PRICESS LLOWEST OWEST PRICE

DELIVERY DELIVER Y FFASTEST A ST EST Ring us u now for or the lowes lo tp prrices.

We stock sto ock ckk 4000 0 rolls olls & deliv deliver er d di dir direct. ect. Weeekdays: 8 - 6pm Weekdays: Fri: 08:00 - 19:00 Sat: Sa t: 09:00 - 17:00 Sun:: 10:00 - 16:00 Sun

0845 604 30 55

Give Giv e us a ccall! all! Whatt have Wha have you you got got to to lose? THE STOCKLISTS June 2016

Germanyâ&#x20AC;&#x2122;s largest carpet manufacturer

Introducing the new, colourful Modena 100

FULL REBATE ON FIRST ORDER

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Contact our call centre for more details 01282 332 025 Email: sales@vorwerk-carpet.com Fax: 01282 696 912

www.vorwerk-flooring.co.uk

ASK ABOUT OUR REBATE VOUCHER SCHEME Terms and conditions apply

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Vorwerk at Flooring Brands Showroom, 1st Floor, Lomeshaye Bridge Mill, Bridge Mill Rd, Nelson, Lancashire BB9 7BD THE STOCKLISTS June 2016

Tel: +44 0845 644 9090 local call rate

Fax:+44 0845 644 9191 info@westonhammer.com www.hammercarpets.com

Jacs Designer tonal loop pile in 100% Wool available in 4m and 5m widths.

Natural Lines Super luxurious 100% Wool loop pile available in 4m and 5m widths.

We are pleased to announce our new in-store display for 2016. Please contact our Sales office or your local Sales Agent to pre-order yours.

Natural Weave A unique 5m wide wool flatweave in a subtle herringbone design with a stripe option.

Denver

Depth 63cms

A stylish heavy domestic tonal loop pile in 100% Wool, available in 4m and 5m widths.

Oklahoma A heavy domestic berber loop pile in 100% Wool available in 4m and 5m widths.

Supreme Stripe A heavy domestic tonal stripe in 100% Wool loop pile.

Supreme Boucle

Height 150cms

Our best selling level loop 100% Wool product available in 12 up to the minute colours in both 4m and 5m widths. A chunky luxurious loop pile in 100% Wool available in 4m and 5m widths.

Sisal Boucle and Sisal Berber Natural fibre textured loop pile ranges in two styles.

The Stone Fibre Collection Our unique flat woven quality in many fashion styles and colours available in 4m and 5m widths.

Orlando A chunky loop quality with a thick latex backing for a luxurious feel.

Designer Stripe A loop pile multi colour stripe in 100% Wool.

Scandinavian quality by design.

Las Vegas

Width 84cms

OUR UK SALES TEAM Ron Fewery Tel: 07976 244892 London, Oxfordshire, Berkshire, Buckinghamshire, East Anglia, Northamptonshire.

Steve Korobejko Tel: 07702 292558 Cheshire, Greater Manchester, Lancashire, Yorkshire, Tyneside.

Steve Acton Tel: 07957 836207 Kent, Sussex, Hampshire, Surrey, Dorset.

Lee Palmer Tel: 07774 101640 Channel Islands.

Derek Boyd Tel: 07940 320708 Scotland.

Martin Gorny Tel: 07530 365125 Bristol & the West Country.

Stephen Binnersley Tel: 07710 618754 Midlands & South Wales.

Please visit our website at www.hammercarpets.com for online cutting requests and more information on our products, or telephone 0845 644 9090 (local rate) to speak to one of our telephone sales team

THE STOCKLISTS June 2016

AGENTS

Gary Kendall - London North/Home Counties - 07802 661 944 Gary Foster - London North/Home Counties - 07515 283 872 Edwin Cooper - East Anglia - 07738 385 150 Mark Broster 07766 255 222 - London South/Home Counties John Constable 07836 734 322 - London South/Home Counties Email: infouk@xyloflooring.com Mike O'Brien - Cumbria, Lancashire, Cheshire - 07881 451 682 Steve Fletcher - Yorkshire - 07831 818 989 Web: www.xyloflooring.com Steve Furniss - East Midlands - 07773 384 787 Tel: 020 8368 8122 Dean Stanley - West Midlands, South Wales - 07572 758 010 Fax: 020 8368 8127 Martin Gorny - Gloucestershire, Wiltshire, Dorset, Isle Of White, Somerset, Devon, Cornwall - 07530 365 125 ** NEW PRICE LIST & BROCHURE FOR JANUARY 2016 NOW AVAILABLE, PLEASE CALL THE SALES OFFICE ON 020 8368 8122** Product Code Species Grading Finish Knightsbridge Multilayer European Oak T&G Collection R02 OAK RUSTIC STAINED WHITE UV OIL R05 OAK RUSTIC SMOKED BRUSHED DK BROWN STAIN R08 OAK RUSTIC BRUSHED WHITE UV OIL LT GREY STAIN R46 OAK RUSTIC UV CLEAR OIL R46L OAK RUSTIC UV CLEAR OIL R47 OAK RUSTIC UV WHITE OIL STAIN R47L OAK RUSTIC UV WHITE OIL STAIN D152401 OAK RUSTIC SMOKED BRUSHED UV CLEAR OIL R60 OAK RUSTIC BRUSHED BLACK STAIN GREY UV OIL Kensington Uniclic Click Collection R01 OAK RUSTIC SMOKED BRUSHED UV GREY/BROWN OIL STAIN R03 OAK RUSTIC SMOKED BRUSHED LT BROWN STAIN R06 OAK RUSTIC BRUSHED UV CLEAR OIL R09 OAK RUSTIC BRUSHED SMOKED GREY UV OIL STAIN R10 OAK RUSTIC UV CLEAR OIL R39 OAK AB UV CLEAR LACQUER R40 OAK RUSTIC UV CLEAR LACQUER R11 OAK RUSTIC BRUSHED SMOKED WHITE UV OIL R12 OAK RUSTIC UV CLEAR OIL R13 OAK AB UV CLEAR LACQUER R14 OAK AB UV CLEAR OIL R15 OAK RUSTIC SMOKED BRUSHED UV CLEAR OIL R16 OAK RUSTIC UV CLEAR LACQUER R17 OAK RUSTIC UV WHITE OIL STAIN R18 OAK RUSTIC BRUSHED GREY UV OIL STAIN R42 OAK RUSTIC BRUSHED HONEY ROSE UV OIL STAIN Belgravia Herringbone European Oak (T&G Left & Right) Collection R19 OAK RUSTIC UV WHITE OIL STAIN R20 OAK RUSTIC BRUSHED GREY UV OIL STAIN R21 OAK RUSTIC BRUSHED FRENCH GREY UV OIL STAIN Richmond Engineered T&G Collection R23 OAK RUSTIC UV CLEAR LACQUER D14013 OAK RUSTIC UV TITANIUM GREY OIL STAIN Mayfair Multilayer Collection R27 OAK RUSTIC DEEP BRUSHED HANDSCRAPED UV DK STAIN OIL R28 OAK RUSTIC SMOKED DEEP BRUSHED UV CLEAR OIL R29 OAK RUSTIC SMOKED DEEP BRUSHED, HANDSCRAPED UV OIL R33 OAK RUSTIC SMOKED DEEP BRUSHED UV CLEAR OIL R52 OAK RUSTIC SMOKED DEEP BRUSHED WHITE UV OIL STAIN R53 OAK RUSTIC SMOKED BRUSHED UV CLEAR OIL R61 OAK RUSTIC DEEP BRUSHED BLACK STAIN GREY UV OIL R62 OAK RUSTIC DEEP BRUSHED WHITE UV OIL STAIN Hampstead 5Gc Click Collection R30 WALNUT RUSTIC UV CLEAR OIL R41 WALNUT RUSTIC UV CLEAR OIL R41L WALNUT RUSTIC UV CLEAR OIL R57 WALNUT RUSTIC UV CLEAR LACQUER R57L WALNUT RUSTIC UV CLEAR LACQUER R58 WALNUT RUSTIC UV CLEAR LACQUER R58L WALNUT RUSTIC UV CLEAR LACQUER R59 WALNUT RUSTIC UV CLEAR OIL R59L WALNUT RUSTIC UV CLEAR OIL Westminster Random Lengths Multilayer T&G Colletcion R55 OAK RUSTIC UV CLEAR LACQUER Chelsea 5GC Click Collection R07 OAK RUSTIC BRUSHED LIGHT GREY UV OIL STAIN R25 OAK RUSTIC BRUSHED COFFEE MATT LACQUERED STAIN R31 OAK RUSTIC EARTH NATURAL LOOK UV OIL STAIN R38 OAK RUSTIC GOLDEN NATURAL LOOK UV OIL STAIN R43 OAK RUSTIC LIGHT COFFEE MATT LACQUERED STAIN R44 OAK RUSTIC BRUSHED GREY MATT LACQUERED STAIN City 2G Click Collection R49 OAK RUSTIC BRUSHED MATT LACQUERED SOFT GREY STAIN R50 OAK RUSTIC BRUSHED MATT LACQUERED GRAPHITE GREY STAIN R51 OAK RUSTIC BRUSHED MATT LACQUERED NATURAL WHITE STAIN R56 OAK RUSTIC UV CLEAR SATIN LACQUER Urban Laminate 2G Click Collection AVENEL OAK N/A MATTLOOK SCOTTSDALE OAK N/A MATTLOOK CARNOUSTIE OAK N/A MATTLOOK SUGARLOAF OAK N/A MATTLOOK CONGRESSIONAL OAK N/A MATTLOOK OLYMPIC OAK N/A MATTLOOK HAZELTINE OAK N/A MATTLOOK KAPALUA OAK N/A MATTLOOK DIAMOND CREEK OAK N/A MATTLOOK Dynamic Vinyl 2G Click Collection VLVT6001 OAK N/A SHADOW CREEK VLVT6003 OAK N/A KIAWAH SMOKED VLVT6013 WALNUT N/A AUGUSTA DARK VLVT6022 OAK N/A MEDIHAH GREY VLVT6031 OAK N/A SAWGRASS LIMED VLVT6033 WALNUT N/A RIVIERA LIGHT VLVT6045 OAK N/A CYPRESS VLVT6046 OAK N/A MUIRFIELD VLVT6051 OAK N/A VALHALLA GREY VLVT6072 OAK N/A HARBOUR TOWN VLVT1611 STONE EFFECT N/A LIGHT GREY VLVT1612 STONE EFFECT N/A MEDIUM GREY VLVT1613 STONE EFFECT N/A DARK GREY

Width

Length

Thickness

Pack Size

Fitting

1860mm 1860mm 1860mm 1860mm 1860mm 1860mm 1860mm 1860mm 1860mm 1860mm 1860mm 1860mm 1860mm 1860mm 1860mm 1860mm

14mm 14mm 14mm 14mm 14mm 14mm 14mm 14mm 14mm 14mm 14mm 14mm 14mm 14mm 14mm 14mm

2.812m2 2.812m2 2.812m2 2.202m2 2.202m2 2.202m2 2.202m2 2.812m2 2.812m2 2.812m2 2.812m2 2.812m2 2.812m2 2.812m2 2.812m2 2.812m2

UNCLIC UNCLIC UNCLIC UNCLIC UNCLIC UNCLIC UNCLIC UNCLIC UNCLIC UNCLIC UNCLIC UNCLIC UNCLIC UNCLIC UNCLIC UNCLIC

2.812m2 2.166m2

T&G T&G

1-STRIP 1-STRIP

1-STRIP 1-STRIP 1-STRIP 1-STRIP 1-STRIP 1-STRIP 1-STRIP 1-STRIP 1-STRIP

190mm 190mm 190mm 240mm 240mm 240mm 240mm 240mm 190mm

1900mm 1900mm 1900mm 1900mm 2200mm 1900mm 2200mm 1900mm 1900mm

140mm 140mm 140mm

700mm 700mm 700mm

189mm 189mm 189mm 148mm 148mm 148mm 148mm 189mm 189mm 189mm 189mm 189mm 189mm 189mm 189mm 189mm

189mm 190mm

1860mm 1900mm

210mm 190mm 190mm 190mm 190mm 145mm 145mm 145mm 145mm

2200mm 1800mm 2100mm 1800mm 2100mm 1800mm 2100mm 1800mm 2100mm

190mm 190mm 190mm 190mm 190mm 190mm 190mm 190mm

15mm 15mm 15mm 15mm 15mm 15mm 15mm 15mm 15mm

15mm 15mm 15mm 14mm 14mm

1900mm 1900mm 1900mm 1900mm 1900mm 1900mm 1900mm 1900mm

20/21mm 20/21mm 20/21mm 20/21mm 20/21mm 20/21mm 20/21mm 20/21mm

120mm

RANDOM LENGTHS

18mm

210mm 210mm 210mm 210mm

1180mm 1180mm 1180mm 1180mm

187mm 187mm 187mm 187mm 187mm 187mm

186mm 186mm 186mm 186mm 186mm 186mm 186mm 186mm 186mm 176mm 176mm 176mm 176mm 176mm 176mm 176mm 176mm 176mm 176mm 176mm 176mm 176mm

1980mm 1980mm 1980mm 1980mm 1980mm 1980mm

1285mm 1285mm 1285mm 1285mm 1285mm 1285mm 1285mm 1285mm 1285mm 940mm 940mm 940mm 940mm 940mm 940mm 940mm 940mm 940mm 940mm 940mm 940mm 940mm

2.166m2 2.888m2 2.166m2 2.736m2 3.168m2 2.736m2 3.168m3 2.736m2 2.166m2

1.176m2 1.176m2 1.176m2

VARIES VARIES VARIES VARIES VARIES VARIES VARIES VARIES

T&G T&G T&G T&G T&G T&G T&G T&G T&G

1-STRIP 1-STRIP 1-STRIP 1-STRIP 1-STRIP 1-STRIP 1-STRIP 1-STRIP 1-STRIP

T&G T&G T&G

N/A N/A N/A

T&G T&G T&G T&G T&G T&G T&G T&G

1-STRIP 1-STRIP 1-STRIP 1-STRIP 1-STRIP 1-STRIP 1-STRIP 1-STRIP 1-STRIP 1-STRIP 1-STRIP 1-STRIP 1-STRIP 1-STRIP 1-STRIP 1-STRIP

1-STRIP 1-STRIP 1-STRIP 1-STRIP 1-STRIP 1-STRIP 1-STRIP 1-STRIP

15mm 15mm 15mm 15mm 15mm 15mm 15mm 15mm 15mm

2.772m2 2.052m2 2.394m2 2.052m2 2.394m2 1.566m2 1.827m2 1.566m2 1.827m2

5Gc CLICK 5Gc CLICK 5Gc CLICK 5Gc CLICK 5Gc CLICK 5Gc CLICK 5Gc CLICK 5Gc CLICK 5Gc CLICK

14mm 14mm 14mm 14mm 14mm 14mm

2.221m2 2.221m2 2.221m2 2.221m2 2.221m2 2.221m2

5Gc CLICK 5Gc CLICK 5Gc CLICK 5Gc CLICK 5Gc CLICK 5Gc CLICK

1-STRIP 1-STRIP 1-STRIP 1-STRIP 1-STRIP 1-STRIP

1.67m2 1.67m2 1.67m2 1.67m2 1.67m2 1.67m2 1.67m2 1.67m2 1.67m2

2G CLICK 2G CLICK 2G CLICK 2G CLICK 2G CLICK 2G CLICK 2G CLICK 2G CLICK 2G CLICK

1-STRIP 1-STRIP 1-STRIP 1-STRIP 1-STRIP 1-STRIP 1-STRIP 1-STRIP 1-STRIP

11mm 11mm 11mm 11mm 9mm 9mm 9mm 9mm 9mm 9mm 9mm 9mm 9mm 5mm 5mm 5mm 5mm 5mm 5mm 5mm 5mm 5mm 5mm 5mm 5mm 5mm

2.016m2

1.98m2 1.98m2 1.98m2 1.98m2

1.65m2 1.65m2 1.65m2 1.65m2 1.65m2 1.65m2 1.65m2 1.65m2 1.65m2 1.65m2 1.65m2 1.65m2 1.65m2

T&G

2G CLICK 2G CLICK 2G CLICK 2G CLICK

2G CLICK 2G CLICK 2G CLICK 2G CLICK 2G CLICK 2G CLICK 2G CLICK 2G CLICK 2G CLICK 2G CLICK 2G CLICK 2G CLICK 2G CLICK

FREE NEXT DAY DELIVERY ON ALL ORDERS OVER £150.00 NET THAT ARE PLACED BY 12.00pm MIDDAY

THE STOCKLISTS June 2016

Design

3-STRIP 3-STRIP 3-STRIP 3-STRIP

1-STRIP 1-STRIP 1-STRIP 1-STRIP 1-STRIP 1-STRIP 1-STRIP 1-STRIP 1-STRIP 1-STRIP 1-STRIP 1-STRIP 1-STRIP

Tel: 01429 892555 Fax: 01429 892560 www.whitestone.co.uk www.hughmackay.co.uk sales@whitestone.co.uk Head Office: View Logistics, ParkView Road East, Hartlepool, TS25 1HT

AXMINSTER • TUFTED • HASSLE FREE Sales Executives

Tartanesque

VINCE HOLDEN (Sales Director) Head Office M 07900 262434 E vince@hughmackay.co.uk JOHN STUART Scotland M 07860 565200 E david@orchardcorporate.com GEORGE STUART Scotland M 07860 366092 E gstuart@whitestone.co.uk BECKY GIBBONS North East and Cumbria M 07970 491215 E rebann2@btinternet.com JOHN ALSOP Yorkshire M 07860 572220 E alsopagencies@yahoo.co.uk JOHN ROSTRON North West /North Wales M 07973 733208 E johnrostronagencies@hotmail.com STEVE FURNISS East Midlands M 07773 384787 E furnissagencies@btinternet.com DEAN STANLEY West Midlands M 07572 758010 E dean189@btinternet.com DAVID MAY Oxordshire, Wiltshire, Hamshire, Bristol, Gloucestershire, South Wales M 07976 204778 E mayatthelimes@talktalk.net BRENDAN HART South West M 07850 130221 E ba.hart1@yahoo.com ROBIN SAUNDERS Norfolk, Suffolk, Cambs, Nth Essex M 07968 344892 E rsagencies2004@aol.com MIKE ALP South East / South London M 07770 861441 E alp.michael@googlemail.com DAVE MARNEY North London / Home Counties M 07794 221443 E d-marney@sky.com NICK WOOD Central London M 07976 945505 E nick@essentialflooring.co.uk GARY OBOYLE Northern Ireland M 07831 220675 E goboyle@ntlworld.com LARRY WHITE Republic of Ireland M 03862 594126 E thelarwhite@hotmail.com MALCOLM HOYLE Liverpool M 07860 772608 E malcolm.hoyle@btinternet.com

THOUSANDS OF CARPET OPTIONS • HIGH STOCK LEVELS • FLEXIBLE BESPOKE SERVICE IN-HOUSE UNIQUE DESIGN • AFFORDABLE QUALITY WOOL • HASSLE FREE POLYPROPYLENE 20

THE STOCKLISTS June 2016

Carpet&FlooringReview Fascinating facets

A wealth of facets, modern and yet very personal aptly describes the new Fascination, a carpet collection that unites a total of 17 different carpets and roughly 350 colours. The colour schemes for six classics from Vorwerk – including the brightly hued Modena, the expressive Lyrica, or the tried-and-true Parma – have been strikingly optimised. Eight appealing new products and three updates round out the range. Following in-depth research, they pick up on current trends in designs and materials. The new colouring was developed by designer Giulio Ridolfo and the Vorwerk Studio for each carpet so that a given range individually depicts a world of colours all its own. Myrana is silky-matte and iridescent. A high-quality soft & semi-glossy Saxony, Myrana radiates upscale understatement and stands for a new style of luxury. The soft, natural feel is inviting and comfortable, the colour spectrum comprises of 20 hues ranges from delicate to stimulating. It recalls a coolly shaded sky and nature awakening at sunrise: an intensely sunny and gold-toned yellow, nuances of red, a light aqua, as well as the colours found in pearls, water and fog. Myrana is a ‘feel-good’ product that creates a distinct atmosphere in living spaces while accentuating the sensual. T 01282 332 025 www.vorwerk-flooring.co.uk

A better berber

In Berber Trail, the latest X-Tron style from Balta Broadloom, retailers can now offer a sophisticated take on the berber style in a palette of earth neutrals and greys.

With a quality two-ply polypropylene yarn, X-Tron carpets are exceptionally resilient, coping admirably in demanding rooms. Bleach cleanable and with 10-year wear and 15-year stain warranties, Berber Trail is certainly a carpet that will appeal to homes wanting the ease of living in a lasting option: “Our X-Tron polypropylene yarn is engineered to deliver the much-loved stain-resistance of the fibre, but with better durability and recovery,” explains Geert Vanden Bossche, marketing director, Balta Broadloom. “Berber Trail is the latest style to join the line-up and it gives homes a hardwearing choice that will look great in any interior setting.” In 11 colours ranging from cream through to charcoal, the 1/8th cutpile Berber Trail weighs in with a 1,150g/m2 pile and comes four and five-metre wide. This latest addition to the expanding X-Tron family is available from Balta Broadloom now. T +32 56 62 22 11

www.baltagroup.com 21

Skilling up for sales

Cormar Carpets has just completed its eighth annual Flooring Guild training course to give independent carpet retailers a chance to boost their sales skills.

NEWS

Due to popular demand the three-day ‘Selling Quality Carpets’ course was run twice over a two week period, to allow more retailers to attend - 35 carpet retailers, in total, from throughout the UK. Held at Cormar’s Brookhouse Mill site, the carpet training courses were run by independent industry expert and course tutor Ray Morgan from the Flooring Guild. Designed to help retailers train staff new to the carpet and flooring trade, the course provides basic product knowledge about carpets, selling techniques and how to plan and estimate effectively. David Cormack, marketing director of Cormar Carpets said: “This year, due to demand, we ran two three-day courses which worked extremely well. We are delighted that we are able to provide this training to the industry and every year we get really good feedback from the carpet retailers that attend. I am sure that the training not only helps them in terms of their sales, but also their overall customer service.” The Flooring Guild is a ‘not for profit’ organisation, which was founded in 1999 to raise standards in the flooring industry through training and educational programmes. The organisation aims to provide a formal induction programme to assist people coming into the industry and a skills development programme, to motivate current employees. T 01204 881234

www.cormarcarpets.co.uk

Café culture

Luxury vinyl tile flooring from Polyflor was recently used to help give a fresh new look to JOL’s café at Redhouse arts and cultural centre in Merthyr Tydfil, Wales.

Wood effect Affinity255 PUR luxury vinyl tile flooring was installed by local flooring contractor Kevin Hamer Carpets as part of Merthyr Tydfil Housing Association’s project to refurbish parts of Redhouse, an arts, cultural and creative industries centre situated in the Grade II listed Old Town Hall. With its rich hues and authentic grain detail, the popular Huckleberry Oak design was chosen for installation in the JOL’s café area and throughout refurbished gallery spaces. Gavin Lloyd, Operations Manager at Redhouse commented, “We’re delighted with the new look of JOL’s café and have received many positive comments from our visitors about the refurbishment.” Polyflor’s recently launched Affinity255 collection of luxury vinyl tiles features 16 stunning wood effect flooring designs which have been created for use in commercial environments such as galleries and museums where there is likely to be high levels of foot traffic. This range is also ideal for dining areas such as cafés, bars and restaurants as it features a cross linked and UV cured polyurethane reinforcement (PUR) which protects the floor and allows for a simple cleaning regime. Affinity255 is 100% recyclable via the Recofloor recycling scheme and contains an average of 40% recycled content. T 0161 767 1111

22 June 2016

www.polyflor.com

Carpet&FlooringReview

N NEW EW

Beauty & performance come together Heavy commercial LVT collection of 16 authentic wood designs, with an innovative 2mm gauge making it ideal for installing alongside 2mm vinyl sheet flooring Image Shown: Cracked White Oak and Seasoned Grey Oak

Browse through the new comprehensive brochure online at polyflor.com/Affinity255

POL LYFLOR L LTD TD. PO BOX 3 RADCLIFFE NEW RD WHITEFIELD MANCHESTER M45 7NR TEL: 0161 767 1122 FAX: 0161 767 1128 E-MAIL: INFO@POL LYFLOR.COM WWW W.POL LYFLOR.COM

NEWS Student statement

Amtico’s Signature collection of luxury vinyl tiles has refurbished Marsden House in Leeds, a purpose-built halls of residence for Leeds Beckett University comprising 981 en-suite rooms within a variety of three to six-bedroom flats.

The programme of refurbishment encompassed the conversion of a former on-site health club into a number of student communal areas, including a new gym and games complex, common room with cinema, plus individual study spaces. A dedicated residential laundry room was also revamped, with the complete project incorporating 810m2 of floor area. With the property in use all year round, Marsden House experiences a high level of traffic. As a result, the building required durable and robust flooring that would also enhance the vibrant and striking communal areas. Sheffield-based Self Architects specified Amtico’s Signature collection to ensure each communal area embraced a specific style of statement flooring. This was successfully achieved by blending a range of colours with eyecatching geometric shapes, including a chevron layout in the communal and games areas, along with a chequer board effect in the laundry room. A standout floor design for the project was the complex herringbone scheme in the table tennis areas, where a collection of meticulously structured Cirrus and Napoli floor tiles crept up the walls to create a lively and energetic space. T 0121 745 0800

www.amtico.com

Opting for Optima

With Endura and Optima, floorwise has swept-up rubber crumb underlay, providing commercial locations with lasting durability and impressive performance.

Featuring floorwise’s proprietary UHD+ density, Optima (8mm) and Endura (6.75mm) provide unmatched recovery rates thanks to the very best in materials and construction, promising supreme all-round performance. Helping to combat noise, offering better underfoot comfort, creating warmer rooms and prolonging carpet life, these underlays make perfect sense in a range of commercial environments. Meeting all relevant BS standards, Endura and Optima are stretch and double-stick compatible, with the latter particularly suitable for large commercial and corporate spaces: “Our Optima underlay is not only incredibly tough, but it helps to reduce sound by 31dB too making it a great choice in multi-use hospitality areas such as those in stadiums, conference centres and hotels. In fact, any public or private space that demands first-class performance and underfoot luxury from carpet would be wise to opt for Optima,” explains Richard Bailey, managing director, floorwise. Endura offers a solution that’s ideal for use when the situation isn’t quite so demanding, but with a Heavy Contract Use rating it is still great for environments wanting a newly-installed carpet to provide maximum return. Made from recycled car tyres, rubber crumb underlays offer the best in contract performance and floorwise has developed a unique composition that gives more performance per pound, ensuring that Endura and Optima are the ultimate in performance underlays. T 01509 673974

24 June 2016

www.floorwise.co.uk

Carpet&FlooringReview

WWW.THEFLOORINGSHOW.COM

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Image: Cormar Carpets

Ask the Experts

NEWS Fair complexion

Luxury vinyl tiles from Polyflor’s design-led Expona Commercial range were recently chosen to create a sleek, modern look for innovative skincare brand Geneu Ltd’s flagship store on New Bond Street, London.

Hard wearing Expona Commercial luxury vinyl tiles in the Exposed Concrete design were installed in the new Mayfair store where Genue Ltd offers the world’s first in-store DNA test for personalised skincare. Managed by Karen Higgins Projects, this realistic stone effect floorcovering was used as part of the store design in main consulting and treatment areas. Featuring 55 stunning wood, stone and effects design options with surface textures for added authenticity, the Expona Commercial range of on trend luxury vinyl tiles has a 2.5mm gauge and 0.55 wear layer, making it suitable for high traffic, heavy commercial environments such as retail interiors. Dr Martin Stow, CEO, Geneu Ltd commented, “As this is our flagship store we wanted this retail space to truly represent our brand and style. The flooring from Polyflor looks beautiful and brings that high-end, premium look we wanted to achieve. A smooth installation meant that we were ready for the grand opening on schedule and it was a great success.”

Enhanced online Leoline

Making sure its roar matches its bite, Leoline has redeveloped its website from the mouse up, bringing a fresh new look and much more interactivity, all to build consumer engagement with the brand.

“We hear so much about engagement these days that it’s impossible to ignore. Some may see it as marketing clap-trap, but it really does have an impact on the buying process and particularly when consumers are researching purchases,” says Julie Verzelen, marketing communications manager, Leoline. “A website now has to perform much more than a simple ‘window’ and app-savvy consumers are now far more demanding about website functionality. For these reasons, we’ve given Leoline.co.uk a complete overhaul and the results are impressive.” The new website is fully responsive so works just as well on mobile and tablet devices as on laptops and PCs, but it is the content and functionality that’s the real star. Users can search by collection, or by using the filter function, by type or colour, making it easy to find the right floor. The Knowledge Bank too features all the technical information needed to make an informed choice and Google popular FAQs, users can even submit their own questions to be answered by a Leoline expert.

Expona Commercial luxury vinyl tiles are also further enhanced with PUR, Polyflor’s exclusive and robust polyurethane reinforcement which is cross linked and UV cured for a simple maintenance regime.

As one of cushion flooring’s foremost consumer brands, Leoline helps homeowners to make the right style choice, with a constantly updated blog that keeps an eye on the latest trends. There’s also an Inspiration gallery organised by room and a free sample service that allows users to order three samples for fast delivery.

Polyflor present creative flooring concepts for retail interiors in their brand new brochure, which also features a wealth of case studies from retail installations around the world. Visit the Polyflor website to read online or order your free copy.

“We’re also supporting our retailer network with the new website,” continues Victoria Hemelaer, “as users are able to search for their local stockist from a network of over 1,500 right across the UK. With traffic on the up, this is a way we can help to drive footfall to stores with the Leoline display.”

T 0161 767 1111

T 0800 032 3970

26 June 2016

www.polyflor.com

www.leoline.co.uk

Carpet&FlooringReview

The Stocklists

June 2016 27

0208 500 4545 sales@conceptssupplies.co.uk www.conceptsupplies.co.uk

Concept Gripper offers premium performance and are available in variety of nail types to suit every carpet and sub-floor. Our grippers are excellent for both domestic and or contract use. With a pronounced bevel edge for an easy and consistent roll edge finish, it’s made from high quality 5-ply plywood with zinc plated nails and galvanised pins – giving exceptional carpet holding strength. The nails are made to exacting hardness standards to penetrate and hold in any sub-floor and the precision pins are designed for the carpet holding strength required. It is available in all three pin heights and floor nail specifications.

Pre-nailed Wood and Concrete Gripper Pre-nailed Wood Gripper Pre-nailed Concrete Gripper

gripper - 25mm strip • +Platinum more pins/nails density • Gold Gripper - 22mm strip • Silver Gripper - 20mm strip • New products arriving

And three qualities:

Our efficient service, reliability and competitive prices have made us the go to choice for many retailers, contractors and fitters over and over again. With efficient distribution network, we provide nationwide coverage.

Champions of recycling

Carpet Recycling UK’s 2016 Annual Conference and Awards Event moves to a new venue - Leicester City Football Club – where the June 29th event’s theme will be ‘championing resource recovery from carpets’ with guest host and keynote speaker, celebrity architect and designer Oliver Heath.

Drawing inspiration from the success of the ‘Premier League Phenomenon Leicester City’, CRUK will be celebrating the achievements and important contributions by members – both individuals and organisations – who have helped to drive forward greater sustainability in the sector. The one-day conference, sponsored by Invista, manufacturers of ANTRON Carpet Fibres will include the annual awards event, which is open for entries now. CRUK’s conference is of interest to manufacturers, recyclers, contractors and retailers and local authorities as well as architects and designers. It will offer many networking opportunities and appeal to representatives from the whole supply chain. The full programme will examine topics such as waste prevention/redesign, take back schemes, energy recovery and good practice to encourage greater re-use and recycling of carpet. Case studies from flooring contractors include the ‘secret of carpet recycling’ and sustainability for ‘grass carpets’. Founded in 2008 to tackle the 400,000 tonnes of waste carpet arising in the UK annually, CRUK’s core funders are Cormar Carpets, Lifestyle Floors/Headlam, Desso, ege, Milliken, Balsan and Marlings. Last year, 125,000 tonnes of carpet were reused, recycled or recovered for energy – a 31% landfill diversion rate. CRUK’s target is 60% diversion from landfill by 2020.

28 June 2016

The four award categories, currently open for entries, are: Recycler of the Year, Reuse Member of the Year, Take Back Partner of the Year and Recycling Champion. The winners of two additional categories added this year will be decided by a panel of experts. CRUK Director Laurance Bird commented: “Oliver Heath is a wellknown promoter of the concepts of ‘practical and style led sustainability’ and the principles of ‘ingenious recycling’, so we’re delighted to welcome him as our guest host in championing our aims to find new uses for waste carpet and divert it from landfill.” T 0161 440 8325

www.carpetrecyclinguk.com

Carpet&FlooringReview

A collection of premium carpets that redefine the luxury experience and bring an edge to classic and contemporary interiors. Featuring SmartStrand, bamboo, nylon and wool fibres, X brings one of lifeâ&#x20AC;&#x2122;s most important luxuries, choice. Available now.

lano.com The Stocklists

June 2016 29

NEWS Touchy feely Sensit

‘As soft as it gets’, Balta Broadloom’s hugely popular Sensit family is now the proud bearer of a brand new identity, bringing a look and feel in-tune with the modern retail landscape. Under the banner ‘Touch it, love it’, Balta is promoting the softness and silken look of Sensit carpets. There are key components of the popularity of this new generation in stain-resistant carpets, as Geert Vanden Bossche, marketing director, explains: “While practical thanks to its bleach cleanable stain-resistant nature, the true appeal of Sensit comes in its softness and silk-like shimmer, so it’s only sensible that these qualities are reflected in the look and feel of marketing and POS materials. We’ve developed a visual language that is sure to win fans among a new generation of homeowners wanting to capture a modern and luxurious feel in their carpet.” The slogan underlines the ability of Sensit carpets to not only be wonderfully soft, but also incredibly durable and hugely desirable. Sensit has up to 200% more filaments than standard easy care yarns, giving a soft feel without any trade-off in performance or the ability to fend-off stains. These finer and more translucent filaments are also responsible for the silk-like shimmer of Sensit carpets, a thoroughly modern and luxurious look. The new branding will appear on POS displays as well as customer information leaflets with the roll-out starting later this month. T +32 56 62 22 11

www.baltagroup.com

Future fair for Namaste

Beyond the warranty

Rachel Brummitt of Namaste explains the importance of having its rugs certified by GoodWeave: “We work with many rug suppliers in India and have been selling fairly traded rugs for years. We have taken this additional step, to provide the added reassurance of a totally independent monitoring and inspection body which has a proven and excellent track-record. GoodWeave is an award-winning, pioneering charity and we look forward to an exciting future with them.”

“That’s why we’ve made sure all our Himalaya wool carpets are moth-proof and that our Suretex stain-resistant collection is protected from UV damage. While these may seem small developments, they can have a big impact on the ability of a carpet to endure problems down the line.”

Namaste has signed up with GoodWeave, the international rug certification scheme which ensures rugs are made child labour free with no forced or bonded labour involved. Namaste is a leading wholesaler and retailer of fairly produced products, including a wide selection of Indian made Kilims and flatweaves. Based in Skipton, North Yorkshire, Namaste has a strong ethical trading policy and is also recognised by BAFTS, The British Association for Fair Trade Shops & Suppliers as a Fair Trade Importer.

Each of Namaste certified rugs will now bear a numbered GoodWeave label on the reverse, which confirms that it has been produced by a supplier which meets the GoodWeave Standard and is randomly inspected by GoodWeave inspectors. T 0844 2437838

www.goodweave.org.uk

“We’re working hard to make sure our carpets deliver the very best and part of that is ensuring that we think about their usability in the long-term and not just through a wear warranty,” says Gordon Hugo, UK sales manager, F&X Carpets.

In fact, with websites like mumsnet seeing reports of damage from moths on the rise, Himalaya’s moth proofing is entirely relevant and something worth pointing out in the sales process. So to, is Suretex’s UV-protected status. Currently one of the few polypropylene collections to offer resistance against UV, Gordon points out that Suretex styles can be recommended in confidence in areas flooded with natural light: “Today we are seeing consumers trying to create a home that blurs the boundaries between the outdoors and in. Using large amounts of natural light is a great way to create the effect, but it brings drawbacks for carpet, particularly polypropylene styles. Prolonged exposure to UV rays can not only fade the colour of polypropylene, but also cause the fibre to degrade causing irreparable damage. With Suretex this worry is taken away, a boost of confidence for retailer and consumer alike.” With the launch of Aevita, F&X Carpets has also shown its commitment to finding manmade fibres that are better for the environment in a range of carpets using fibre made from plastic drinks bottles. The collection sees styles retain important attributes such as stain-resistance, appearance retention and durability, but in a package that keeps plastic out of the waste stream. F&X Carpets has a full range of display options available for Himalaya, Aevita and Suretex. As an introduction to Aevita, with any four rolls of Aevita carpets purchased, F&X Carpets is providing a tombola POS unit free of charge. T 07976 607657 www.fuxingcn.com

30 June 2016

Carpet&FlooringReview

BE PART OF THE WOOL CLUB… A NEW GENERATION OF WOOL RETAILERS JOIN WOOLRETAILER.COM TODAY AND ENJOY THE BENEFITS WHAT IS WOOL RETAILER .COM… It is a fresh new concept for independent retailers selling wool interior products, flooring and furnishings. It is a modern and easy to use website that will bring independent retailers and consumers together both online and in-store. It runs an industry supported accredited online education programme - Take Five - designed to grow a community of retail Wool Specialists. WoolRetailer.com will focus on building a good level of wool understanding and promotion within retail stores and make it easier for consumers to find knowledgeable independent retailers selling quality wool.

HOW YOUR STORE WILL BENEFIT… Registered retailers will receive a framed Wool Specialist certificate, door sticker and a Wool Specialist badge for use in-store. Retailers will have their own online account on the website and their own company profile. Registered retailers will benefit from WoolRetailer.com dashboard benefits including regular promotional assets, POS, webinars and videos. There are no costs to you or your store - sign-up and accreditation is free - the only requirement is completion of the ‘Take Five’ programme. Supported by campaignforwool.org #choosewool

FOR MORE INFORMATION AND TO REGISTER VISIT WOOLRETAILER.COM

britishwool.org.uk #britishwool

A thought provoking look at trends, issues and happenings in the industry with a subtle wool twist of course!

Understanding the assets of wool helps to sell it but there has never been a registered industry supported system for defining the detail for the wool carpet sales sector.

WoolRetailer.com The newly launched WoolRetailer.com website was given a second major boost last month when the Buying Groups’ National Flooring Show at Solihull promoted it to their visitors with a short video film promotion that covered the reasons why retailers should join the Wool Club. The reasons are quite compelling and even more so, when retailers understand that there is no cost whatsoever. The British Wool Marketing Board and The Campaign for Wool are behind this website. But for those who did not get to talk to the BWMB team at Solihull, you should know that there is much more to this website than meets the eye.

British Wool Carpet of the Month The Rare Breeds range from Brockway Carpets is blazing a trail for the British breed story available from sheep that live in the UK. It has taken wool from some of the oldest and rarest breeds - Kerry Hill, Cotswold, Norfolk Horn, Soay, Manx, Balwen, Jacob, Black Welsh and Ryeland. The range is made in 2-ply yarn and is 50oz in weight creating a very soft handle but equally very hardwearing for all areas of the home. It has the added advantage of a lightweight, crease resistant Envirobac secondary backing which adds further value to the sustainable and green story. Ten shades and a 4 and 5 metre width offering ensure this is a great package for the consumer.

Essentially, WoolRetailer.com will become a central community of independent wool specialists and will enable quality stores to be found by postcode search.The consumer browsing on the sofa can easily locate stores where they live and also find out more about the product ranges the store offers, the fitting services and opening times etc. Each Wool Specialist retailer gets their own page - which has a fresh, modern and clean look.Additionally, the consumer can find out more about the wool story and see trends and carpet care advice presented in a modern and magazine style. However, the real value to both retailers and consumers is that WoolRetailer.com also hosts the new industry accreditation programme and rewards retailers that complete the educational ‘Take Five’ tests - five short modules on wool flooring - with free registration on the website and a package of in-store promotional assets and ‘Dashboard’ benefits. All of this housed together provides independent retailers with a place to live online within a community that has a genuine identity and real credibility that is evident to consumers. Instilling confidence and helping to build a relationship before and even after the consumer leaves the store. Accreditation for the wool flooring sector has been long overdue. Understanding the assets of wool helps to sell it but there has never been a registered industry supported system for defining the detail for the wool carpet sales sector. The question is - do retailers want it? It is clear they do. Over 200 retailers have successfully completed the Take Five tests and are now accredited ‘Wool Specialists’ and that is since the end of March when it was launched at Wool Floor Show London. Reports from Solihull where British Wool were talking to retailers continuously about it were also very positive and it seems that it is the Wool Specialist Accreditation that is really appealing to them. The feeling that the knowledge they have is valuable and worth recognising. WoolRetailer.com will be used within consumer promotions in magazines and social media that will be organised and run by British Wool and the Campaign for Wool. Fully endorsed by leading manufacturers and buying groups, it has a lot more to offer than an ordinary website. Take five… and check it out today at WoolRetailer.com from The2016 Stocklists 32 June

and why we like it... Let’s be honest, that is a a roll call of some really impressive sheep! Rare Breeds is a natural winner - and also winner of the British Wool Award at this year’s International Wool Carpet and Rug Awards held in March. Competition was quite high but there is no escaping the quality of the product and the research and development expertise. The world needs carpets like this!

June 2016 32 Carpet&FlooringReview

Buying Groups

National Flooring Show

MARKET COMMENTARY

Scene-setting in Solihull The Solihull show goes from strength to strength as the scene-setter for the Summer season and this year’s event was boosted by better than ever attendance and an clear improvement in manufacturer stands that points to growing confidence in the industry.

The Buying Groups’ National Flooring Show is a members-only event and for the first time this year, all the main UK groups were supporting the occasion – as well as more than 60 of the leading flooring suppliers. “This is a superb show,” says Steve Elliott of Associated Weavers. “well organized, well focused and time well spent for the suppliers and visitors.” Malcolm Gibson of Furlong Flooring agreed: “This is the best opportunity of the year for retailers to see right across the industry in one go with everything that’s latest and greatest.” The event is the first major occasion to sample the trends reflected in product launches across the sector and some key themes emerge. There’s a sense that consumers are willing to buy a better carpet this year with more opportunities to trade up. Manufacturers are responding with more options within their ranges, with higher top end price points, and there is growing confidence in launching quality products with more wool, notably in a series of launches from Cormar, and the increased promotion of flagship ranges like Victoria Twist and Adam’s Fine Worcester Twist. More expensive synthetic fibres such as nylon and polyester are being used, especially in the surge for ‘soft’ where manufacturers are looking for something new to maintain interest. AW have added to their super successful iSense and Invictus ranges while Abingdon have gone deep into soft using polyester and Cavalier are developing in this area.

“This is the best opportunity of the year for retailers to see right across the industry in one go with everything that’s latest and greatest.”

Manufacturers continue to excel themselves with the creativity and intelligence of their point of sale offerings and notable examples include AW’s stunning new wall display system, the bright and cheerful overhaul of Victoria’s presentation and Kingsmead’s Clean Easy units which have been received with enthusiasm. The colour trends that tend towards greys are endemic across the industry with black and silver being the ‘new grey’ for some. But taupes, blues and soft pinks are starting to liven up the palette in 2016. The LVT market is increasingly design-led with suppliers encouraging installers to be ambitious by mixing across their product ranges to achieve impactful results.

Flooring One’s Gallery concept is a noteworthy piece of intelligent marketing that gives retailers the opportunity to trade up if they think consumer confidence will bear it. The appetite for texture and not-quite-plain is very strong as shown in debuts for textured ranges at Manx, Clarendon, Hugh Mackay and the re-launched Avebury at Cormar.

“Flooring One’s Gallery concept is a noteworthy piece of intelligent marketing that gives retailers the opportunity to trade up if they think consumer confidence will bear it.”

from The Stocklists

June 2016 33

Preview: Showtime in Solihull The Buying Groups’ National Flooring Show May 10/11 2016

Bringing out the best Victoria Phil Hartley is the new man at the helm for Victoria Carpets and his promise of more colour and more light in the company’s approach to the market was bourne out in a beautiful display which deservedly won the show’s best stand award. “I am delighted to be here,” says Phil (pictured top right). “My job is to bring the best out of Victoria and deliver for the benefit of independent retailers. We have some great products and we will breathe new life into the business to make sure we can support our customers with flexibility, flair and imagination.” A review of the product portfolio is underway and there will be stronger promotion of the company’s flagship Victoria Twist which now has an improved yarn. A huge program of sampling across the ranges is going on right now and the company’s commitment to product development will keep it coming! Best stand award presented to the team at Victoria

T 01562 749300 www.victoriacarpets.com

Another crushing success Kenburn The Kenburn Carpet Crusher returned to the BGNFS after making its debut in 2015 and received another enthusiastic response from the flooring industry for the environmental and financial benefits of recycling new and old carpet and underlay waste. A recent installation of the Carpet Crusher was for Andersons of Inverurie and their MD Sandy Anderson comments, “for many years Andersons have been recycling all our packaging waste and we’ve been looking at various schemes to ensure our customers carpet and underlay waste doesn’t end up in landfill.” “We’d read about the successes Kenburn were having with other retailers using the “carpet crusher”, so invited them to our store to ask for advice on how best to recycle our carpet and underlay waste." He continued, “Kenburn recommended a “waste to energy” solution and the waste is now used as a fuel for powering concrete kilns rather than using coal, the recycling costs are significantly less than landfill so as well as diverting recyclable waste from landfill, we’re also reducing our waste management costs at the same time.” Simon Wells from Kenburn adds “As well as meeting with new potential customers for our recycling initiatives, the BGNFS also gave us the opportunity to find out from the retailers currently using the scheme how financially viable it was for them and the feedback we received was 100% positive with one retailer saving £800.00 per month in skip costs. “Whilst in theory a recycling scheme that saves money sounds great, there needs to be a certain level of waste generated to justify installing a Carpet Crusher which is why Kenburn offer a free of charge no obligation waste survey to determine whether or not our recycling initiatives can save you money”. T 01727 844988

www.kenburn.co.uk

Buzz about the biz Carpenter There’s a buzz about the PU underlay business at Carpenter who have spent the last year getting their product portfolio right up to date and now want to shout about it. “We’ve been very focused on getting our product mix right for retailers and we’re getting a very positive response from the market as a result,” says Carpenter’s Helen Rowberry. “Now there will be more emphasis on marketing so that we can spread the message.” Carpenter has been building its sales team and the latest recruit is Simon Hollick (pictured right, centre) who will be covering the Midlands and Wales territory. Helen hinted at new products later in the year. “Our product development has been very strong and we’ll have some new things to say later this year. This is an exciting time for Carpenter,” she said. T 01457 861141 www.carpenter.ltd.uk 34 June 2016

Carpet&FlooringReview

Associated Weavers

Innovative impact It’s all about impact at Associated Weavers. They’ve already taken the market by storm with the launches of the super soft ranges in their iSense and Invictus yarns so now they want to ensure that the consumers sit up and take notice! “After such a successful set of range launches we know that these are the carpets people want. Now we want to make sure, in store, that they are immediately attracted to them so we’ve built a whole new approach around our three brands,” says AW’s Steve Elliott (right). And the attraction comes in highly innovative new POS which includes a uniquely styled wall display system – large, dramatic, graphic panels are integrated into an aluminium frame system with LED lighting and the samples – two ranges per unit – are housed in a furniture-quality base. Retailers are required to take at least 3 units and the full set of eight is highly impressive and has graphics for two iSense ranges, two for Invictus, three for StainAway and the last for a British wool range. AW install the system, including a carpet frontage to the area – and they even organise the skip to take away the older AW units. Away from the wall, new stands for Invictus ranges comprise a tall ‘furniture’ stand and a lectern for the newly launched Hyperion and Hercules ranges. These complement the quality set of iSense stands that have been so successful for the last couple of years. The colourful new branding that has re-launched the popular StainAway collection is shown off to best effect with a new set of units – a lectern, a furniture stand and a graphics pillar. “Everything has come together so well now - the products, the branding and the presentation,” says Steve. “This package ensures a retailer can be part of the AW success story.” T 01422 431100 www.associatedweavers.net

The latest in AW’s soft revolution were revealed in Solihull with the launch of three Invictus newcomers to complete a set of seven ranges in AW’s Ivinci yarn. Hyperion is a luxurious 70oz saxony while new Scorpius is a lighter sister product to Sirius which has become a best-seller since its launch last September. Herculus is an interesting addition – a bi-colour version of the yarn which gives a heather-like appearance but with a bigger pattern and better defined. In the iSense collection, AW have been innovating with this polyamide yarn to create a de-lustred appearance and brought this through into a luxurious 70oz saxony carpet called Suspense.

“ This package ensures a retailer can be part of the AW success story.” from The Stocklists

June 2016 35

Preview: Showtime in Solihull The Buying Groups’ National Flooring Show May 10/11 2016

Luxury with a capital X Lano Already in selected stores around the country, Lano’s X collection proved a highlight at the Buying Groups National Flooring Show. Currently featuring Lano’s luxurious SmartStrand styles, buying group members were delighted to learn that X is shortly to be expanded with the manufacturer’s premium bamboo, nylon and wool styles. Packaged on a striking POS unit, the X concept redefines luxurious carpeting with an all-encompassing range of fibre types, made possible by Lano’s manufacturing flexibility. “We were delighted by the reaction of visiting retailers to the X collection. The eye-catching new wall units drew in the crowds and provided the perfect backdrop to introduce the concept to interested parties”, explained Birger Karlsson, sales director UK, Lano. “The striking choice of colour showcased within the portfolio was a major talking point, something identified as unique within the sector and something we were able to achieve by incorporating the very best in Smartstrand, wool, nylon and bamboo qualities within the X Collection”, continued Birger. Lano also showcased the Essenz collection of entry-level polypropylene styles, including the famous Startwist and Heathertwist. A new modern lifestyle look to POS is sure to win new fans for these enduring styles. Yet Lano didn’t stop here, with retailers also discovering the manufacturer’s super-soft polypropylene offer. T 00800 5266 5266 www.lano.com

Making an unmissable mark Kingsmead Carpets Kingsmead sets out to be unmissable in store with its Clean Easy collection and the new range of POS made its mark at Solihull. In Clean Easy’s distinctive black and bright green livery, the new kit comprises a revolving pattern book stand which takes eight books and then a lectern unit which holds nine ranges. “Too many pattern books end up in a pile on the floor and get forgotten,” says Kingsmead’s Martin West. “We wanted to create a real presence in store using a free-standing presentation that carries a lot of carpet and provides an alternative to wall space for smaller stores.” The new units will be rolling out to retailers in June. Range launches in polypropylene at the show included Breathtaking – a soft salt-andpepper Saxony in 11 colours and two weights, the 74oz being the heaviest weight Kingsmead have ever launched in the Everlon Super Soft fibre. The company’s new Tremendous range uses the “next generation of 3-colour yarn” to create a distinctive look that’s more like a berber than a heather in 11 colours and two wait. Finally there was a sneak preview of a superb new luxury velvet in Stainmaster nylon called Velutto which will be launched later this Summer under the Stoddard brand – it will be worth the wait! T 01827 831424 www.kingsmeadcarpets.co.uk

Forging ahead Furlong Flooring Furlong is forging ahead with a product portfolio that ticks all the boxes for many retailers who are looking for a supplier who can service them across the widest range of consumer needs. Attendance at the company’s superb stand at Solihull was a sign of the growing success of this approach. It was the Furlong debut for Mike Symonds (pictured far left) who has moved to the company’s Southern Division from his top role at buying group SMG. “It’s great to be here and there is a huge opportunity to build recognition across the industry for just how good the Furlong package really is, both in terms of products and for the service levels which are among the best in the business.” Mike will be focusing on Furlong’s relationship with buying groups and independent retailers. The company also announced that their Natural Solutions business for wood and laminate flooring is being rolled out nationally this Summer with stocking points through the UK for a top quality product range that has attracted strong interest from retailers looking to get into this sector. T 01772 696787 36 June 2016

www.regencycarefree.co.uk

Carpet&FlooringReview

Picking winners Mastercraft Rugs Mastercraft Rugs achieved another accolade in a series of annual successes as the Flooring One buying group’s rug supplier of the year but they don’t take the award for granted. “We have to work hard to stay ahead and we’re constantly evolving the choice we can offer our customers,” says MD Robert Dickson. “Our role is to pick best sellers that the retailer can be confident will sell to consumers and in a sector that is very responsive to trends, that requires a lot of research and attention to detail.” New designs in the flagship ranges Galleria and Mehari bear out this focus and the trend towards new greys and silvers comes shining through alongside the subtle blues and pinks that are increasing popular. The latest black and grey combination in the super chunky Mammoth rug is a real eye-catcher. Mastercraft’s Twilight is among the best shaggies on the market and maintains its leadership with five new colours in its range of 20, including a vibrant cranberry that is expected to be a best-seller. Together with 16 size options, Twilight offers everything a consumer could ask for in this style! Premiering at the buying group show was new Spectrum (pictured bottom left), a very fashionable rug with a deep and slightly shiny pile distinguished by a very subtle stripe – a great option for the trend towards ‘not quite plain.’ The other newcomer was Highline, a distinctive 100% wool flatweave in a range of designery options which will appeal to fashion conscious buyers.

“ We have to work hard to stay ahead and we’re constantly evolving the choice we can offer our customers”

Rug Supplier of the Year Award presented to Robert Dickson by Glenn Harding

T 01282 694565 www.mastercraftrugs.co.uk from The Stocklists

June 2016 37

Preview: Showtime in Solihull The Buying Groups’ National Flooring Show May 10/11 2016

A cut above a rug Vorwerk The rug business is booming for Vorwerk now that an innovative program to cut up their carpets into smaller shapes has been launched in the UK and received a very enthusiastic response from retailers. The concept works across the company’s multi-width carpet collection – covering some 30 ranges – which can cut to custom sizes and edged in one of eleven finishes. The approach also gives retailers the opportunity to sell a coordinating Vorwerk rug alongside a cut length carpet in another room. “We’ve only just launched this idea and we’re delighted with the response,” says Howard Lindsay of Vorwerk. “Rugs aren’t easy. The risk of running up stocks of the wrong ones is always a problem but here’s a rug program with no stock and the samples are already in the store in our pattern books.” T 01282 332025 www.vorwerk-carpets.com

Tracking the trends Manx Carpets There’s so much going on at Manx who have a track record of intelligent product development and they came to the buying group show with three launches that track current trends in the market place. Luxury Comfort lives up to its name as a sumptuous 90oz heavyweight saxony in cosy, soft 2-ply polypropylene which will be available in 12 colours and two widths starting early June (pictured left with Manx’s Graham Harris). Taking up trends for texture, Manx has been bold with Donegal – a chunky 3-ply wool loop in two widths and in two textures, one of which is a ½ gauge which is definitely chunky when you reckon a standard loop is 5/32. One to watch is the new Pandora Plains at Manx which could well become a mainstream product for the company. The 80/20 twist offers 19 contemporary plain tones in four weights – the company see this as a useful tool for retailers to use to trade consumers up and down the different price points. T 01827 831434 www.manxcarpets.co.uk

Buck House - the trend Ball & Young Cloud 9’s flagship PU underlay brand Caviar & Crystal has finally found it’s natural home - at Buckingham Palace! Ball & Young emphasized their ‘Made in Britain’ credentials with a stand at the Solihull show which was a masterpiece of patriotic design. The underlay rolled across the stand and right up the Mall on a huge graphic of the royal residence. And as no Cloud 9 display is without the company’s trademark teddies, the bears were proudly on parade as beefeaters. “We’re very patriotic and so this year we wanted to celebrate the Queen’s 90th birthday and also wave the British flag for our teams in the European football and the Olympics this summer,” said Ball & Young’s Ann Shaw. T 01536 200502 www.underlay.com

38 June 2016

Carpet&FlooringReview

All loved up Abingdon Carpets Love is in the air to spice up the intense relationship that the carpet industry is having with softness this season. The showcase launch of Abingdon’s Lasting Romance at Solihull created a lot of attention for the feel and performance of its polyester construction. “The response has been phenomenal,” says Martin Peace of Abingdon. “It is really soft but the fibre is very robust and still bleach cleanable – it is also a much lower cost than nylon. It really is an all round winner!” Martin’s confidence is based on early rolls sales which he describes as the company’s best-ever launch so they have high hopes when the cut-length range goes out on lecterns in July. There are 12 colours and the two widths – 2.5 and 5m. “There is so much soft about everywhere that people are now looking for something extra and I also think more consumers are prepared to buy better carpet now,” adds Martin. Lasting Romance forms the start of the “Love Story Collection” that Abingdon is introducing into the market under the strapline: “Fall in love with your floor.” T 01274 655662 www.abingdonflooring.co.uk

Smart on social Distinctive Design Flooring Distinctive is a young modern business so its no surprise that it’s leveraging social media as a key method to promote its design-led approach to the LVT sector. National Sales Manager Jay Taylor is constantly clicking and swiping his way into the consciousness of the fashionistas as he constantly tweets and posts to Instagram, Facebook, Pinterest and top interiors platform Houzz. “I can’t stop myself feeding the social media with what’s going on at Distinctive because we get such a great response,” says Jay. “People are replying with images of innovative and creative installations they have designed with our flooring and everyone is raising their game to be, well, distinctive!”

The product range at Distinctive lends itself to top quality installations where inventive mix and matching can create stunning results. Increasingly there is also a trend towards custom cutting of vinyl to make truly unique designs.

And if Distinctive’s four smart ranges are not enough for you, there’s now mFlor by Distinctive as the company has become the exclusive UK distributor for all mFlor’s 20 ranges across all LVT types. T 01274 655694

from The Stocklists

www.distinctiveflooring.co.uk

June 2016 39

Preview: Showtime in Solihull The Buying Groups’ National Flooring Show May 10/11 2016

Family first Crown Floors Showcasing a new tombola featuring 74 Easy Clean styles in a compact footprint, Crown Floors proved its ability to deliver ‘family-proof comfort’ across a huge assortment of looks. A great way to give the brand visual prominence to maximise the potential of the brand’s bleach-cleanable carpets, the tombola is available now. New style single-sided lecterns were also on display, holding individual ranges from across the collection, each shows large 40 x 60cm samples of key colours as well as hanging room for a swatch book. A low weight and small footprint means the lectern is highly adaptable, making it ideal for stores with fast changing layouts. “This Show is a great place to get together with retailers and we were delighted to be able to bring a range of great POS to this year’s show,” says James Caldwell, sales coordinator, Crown Floors. “Through our new tombola and lecterns, as well as the reintroduction of the wall display by popular demand, we’ve a range of options that hold something suitable for any size retailer.” Crown also used the event to showcase its new 2016 cut-length introductions including Chatsworth, Ascot and Burlington. T 0800 0773301

www.crownfloors.co.uk

Latest look in loop Edel Telenzo Edel Telenzo’s enduring multi-level loop of 100% wool Barbican has been given impetus with four hot new stripes for 2016. In Elderflower, Candy Cane, Stonehenge and St Ives picking up on key colours for this year, Barbican is right up-to-date and ready to meet the demands of style-conscious homeowners. The enduring multi-level loop of 100% wool Barbican has been given impetus with four hot new stripes for 2016. In Elderflower, Candy Cane, Stonehenge and St Ives picking up on key colours for this year, Barbican is right up-to-date and ready to meet the demands of style-conscious homeowners. With a striking loop texture and impressive three-ply 100% wool yarn, there is no doubting that London Bridge is a collection for homeowners wanting a sophisticated take on natural carpet. Edel Telenzo showed two colour updates to this range, as well as in the subtle high/low loop of sister-product King’s Cross. Sharing the same palette of six organic hues, including a contemporary slate grey in Cliff, these previously roll-only styles are now also available in cut-lengths. “This show is a great place to show our developments to retailers keen to focus on the natural beauty and appeal of fine quality wool carpets,” says Annemarie Hadders, marketing manager, Edel Telenzo. “With some great new colourways for 2016 these range updates keep our wool loops right on-trend and capture the latest in looks.” T 01422 374417

edeltelenzocarpets.co.uk

Twist and textures Clarendon Carpets Two quite different developments have enhanced the line-up across Clarendon’s product portfolio to give retailers the right kind of options. The Eton, Harrow & Trinity collection is the book retailers will reach for when their customers are talking textures and the ranges have been re-launched with fresh contemporary colours in greys and taupes. The full ten colours are available across three designs– a hobnail pattern, a tighter Brussels weave and a ribbed design. In 2ply 100% wool which is moth-proofed, this collection has all the answers. The brand new launch from Clarendon at Solihull was Ambassador Twist, a smart 80/20 in two weights, two widths and ten fashionable colours. “We have high hopes for this new range,” says Graham Harris of Manx. “This fills a gap in our portofolio for a nice, clean and modern twist.” T 01827 831480

www.clarendoncarpets.com

Buying Groups

National Flooring Show 40 June 2016

MORE NEWS AND REVIEWS FROM THE SOLIHULL SHOW IN NEXT MONTH’S ISSUE

Carpet&FlooringReview

The buying group with quality and strength

Grow your Profit Margins At Flooring One we understand the costs that go with running a business. It is your business; it is your biggest asset and our aim is to provide support and services to help you grow your SALES and PROFITS.We do not interfere in your business we support you! Not only do you have the financial strength of a 200 strong flooring group behind you, you also have access to product and buying information, offers, marketing, rebates and genuine exclusivity.AIS/Flooring One has had a name and reputation in the flooring industry for over 30 years and is renowned for the quality of its members all over the UK. If you want to be part of the best join Flooring One.

Maximum buying power, increased profits. Our collective buying power means that major flooring manufacturers are attracted to do business with our members and on some of the best cost price and settlement terms available, often with annual rebates. Our centralised payment of accounts system guarantees regular payments to suppliers and your administration is greatly reduced. Our experienced in-house team also source exclusive products and develop own label ranges to display alongside manufacturer’s brands, precluding direct price comparison and consequential profit reductions. What’s more, our merchandising team are constantly in the field supporting your business and the superb display stands available from Flooring One.

Marketing support It’s not easy for an independent retailer to match the sheer marketing power of a national retail network. That’s why Flooring One developed an annual Member’s Marketing manual. Containing everything from an image library, templates and headlines, to complete colour advertisements for seasonal campaigns. The manual comes with easy to follow instructions and CD’s allowing members to create their own individual yet highly professional campaigns. The Flooring Show, held annually in Solihull, is a key event, offering members a valuable opportunity to meet each other, leading manufacturers, ancillary suppliers and, of course, the Flooring One team.

If you are interested in finding out more about Flooring One and all of the other services available to members please contact GLENN HARDING Cranmore Park, Cranmore Avenue, Shirley, Solihull, B90 4LF TEL: 0121 683 1426 FAX 0121 713 4451 EMAIL glenn.harding@flooringone.co.uk www.flooringone.co.uk

from The Stocklists

June 2016 41

Showtime in Solihull Review of the Flooring One Show 2016

Building more value back into business Buying groups exist to help their members achieve better business and Flooring One has taken the initiative in a highly intelligent marketing project to help retailers build more value back into their sales. Flooring One has created a new label, ‘The Gallery Collection’ and has carefully identified more profitable wool products in an ascending order of price and quality. The mission is to trade up consumers wherever possible. “Looking at the market as a whole since the recession, the growing importance of polypropylene runs the risk that retailers are working harder for less profit,” says Flooring One’s Glenn Harding. “There are some great synthetic products out there and they are mainstream money-makers for our members, but retailers also need to look for those opportunities where consumers will pay more.” “Not all consumers can be traded up but when the chance is there it needs to be taken to halt the erosion of profits,’ he says. “We’ve selected 12 ranges – each of which does a different job in the collection and they stretch the price points to see how far you can go with a consumer. The reward can be twice as much profit for the same sales effort.”

“There are some great synthetic products out there and they are mainstream money-makers for our members, but retailers also need to look for those opportunities where consumers will pay more.”

The Gallery Collection has products which will retail from under £30 to nearly £50. At the lower end there is Waterford, a 2-ply 50oz twist with a limited colour choice but then smart 80/20 wool twists Aspiration and Chisholm add quality and colour options. Top end is the wilton twist Sherwood and in between are more niche products such as chunky 100% wool loop Weavercroft and undyed Wool Luxury and also Crystal Lights, a velvet twist combination. Flooring One clearly got the choices right – two of the selections have just received prestigious awards from judges at the Wool Floor Show London in Chelsea in March.

And to top off the quality pitch, wool carpet supplier Jacaranda is in advanced discussions to join the buying group’s Cenpac supplier portfolio to add their prestigious ranges to the opportunities available to buying group members. Peter Karra talks to a member about the latest rug catalogue

Flooring One Awards Carpet Supplier of the Year 1. Cormar Carpets 2. Ulster Carpets 3. Penthouse Carpets Smooth Flooring Supplier of the Year: Kenton Floors Rug Supplier of the Year: Mastercraft Rugs

Elsewhere across the buying group’s product portfolio, Flooring One has been tracking trends and adjusting the mix to reflect the latest fashions in flooring. Highlights include Hadrian Twist, the first own-label range badged with AW’s Invictus super-soft fibre, and Cambrian, a multi-width wool loop which adds to the choice for texture. The latest SmartStrand silk products are also being introduced. Flooring One’s highly respected rug collection has been updated for the year ahead. “I have to say that this year’s rug catalogue is superb, says Glenn. “We have really delivered this year a selection that is 70% guaranteed bestsellers and then 30% of options which in our judgment will succeed in the months ahead. This is the way to take the risk out of rug buying.” And Flooring One doesn’t let the grass gorw under its feet – Lano’s Easy Lawn has joined the portfolio. T 0121 683 1426 www.flooringone.co.uk

42 June 2016

Carpet&FlooringReview

Marketing insights

by Rita Bancroft

Carpet and Textures

Textures play a big part in carpet design, adding an extra design dimension whilst enhancing the feeling underfoot to make carpets even more pleasurable.

Adam Carpets ‘Revelation’ range has successfully combined twist, velvet, heather and plain yarns to create seven inspired colour schemes that can be used throughout the home.

Each colour scheme contains a plain twist, a heather twist, a tonal and a stripe. The tonal and stripe are also textured in appearance as

heather on hall and landing, with a tonal into a lounge or bedroom. The tonal also offers more flexibility on non-straight staircases, where a customer may prefer a pattern to a stripe.”

Alternative Floorings adds new textured carpets to its wool eco collection of feel good flooring. Tread softly on the new Barefoot Ashtanga Silk carpet and rediscover bare-footed luxury. This is soft, deep pile carpet that combines the warmth of natural of wool with the luxury of lustrous silk rayon to bring a touch of discreet glamour to interiors. Woven on traditional looms this carpet is available in three colourways called Eagle, Firefly and Hero. Wool Crafty joins the Alternative family of undyed wool carpets and is the flatweave

“Revelation gives customers so many options” says Eamonn Prescott, Sales Director at Adam Carpets. “They can choose a stripe on a staircase, complemented by a plain or

“Texture is very in vogue with interiors at present and adds a beautiful subtle dimension to any room.” from The Stocklists

The Royal Borough Wilton collection is at the forefront of blending the beauty, softness and performance of wool with interesting weaving techniques to deliver a collection of carpets that are not only practical but luxurious underfoot. Designed and woven in Axminster, Royal Borough also exemplifies the versatility of the Wilton looms and the skill of Axminster’s weavers in developing the new crochet finish. Available in a variety of scales and designs the collection is now in stock.

“Adding texture to a carpet can bring a room to life, not only visually but also through touch.”

Adam Carpets - Revelation Range

they combine two twist yarns and two velvet yarns in each. All the carpets are constructed with an 80/20 wool-rich blend. Adam’s reputation for using high quality raw materials ensures that the carpets have durability as well as style.

to any room”, says Gary Bridge, Design Director of Axminster Carpets. “With the Royal Borough collection the design team have used the softness of pure wool to produce a range that encompasses texture and design to create beautiful subtle visual range giving a perfect example of how adding texture to a carpet can bring a room to life, not only visually but also through touch”.

Alternative Flooring - Wool Crafty

version of the popular Wool Barefoot collection. This carpet captures the latest fashion trends and is also kind to you and the environment. This stylish trio comprises a classic houndstooth, a retro diamond and a tactile plaid-style cross pattern. “Texture is very in vogue with interiors at present and adds a beautiful subtle dimension

Axminster Carpets - Kensington, Egyptian Dark Cotton

June 2016 43

Marketing insights Carpet and Textures continued Continued on next page

Brintons team uses many clever design methods to create texture in their carpets. Their new QuickWeave series utilises various texturing techniques including mottles, striés and fades; these are used within patterns to give a depth to the pattern as well as practicality. Textured designs are perfect for contract installations where high footfall is likely and wear and tear needs to be easily disguised. The QuickWeave project is the first of its kind for Brintons, offering an assortment of pre-designed commercial carpet styles which can be sent directly to the loom, saving time associated with custom projects and promising delivery within 6 weeks. This contemporary collection of over 60 ready to go woven axminster carpets is available in the famous Brintons 80/20 blend. Each design comes in five pre-set colourways and the customer can also choose from seven to eleven row quality specifications.

Brintons - QuickWeave series

Brockway - Cavendish Rib, Mouse

Brockway’s Cavendish Collection adds a subtle hint of texture and pattern to any room. This stylish loop-pile carpet with its modern textured finish adds a tactile coziness to a neutral room without overwhelming it with colour or pattern.

Made of 100 per cent pure new wool with 3 ply yarn, this versatile carpet is available in four styles including rib, stripe and weave, and is very hardwearing. The contemporary palette offers 33 natural shades, whilst the textured loop pile gives a substantial and luxurious comfort underfoot. And it comes in 1m, 4m and 5m widths.

44 June 2016

“Cavendish is soft enough for the bedroom yet tough enough for the hall and stairs,” said Shaun Lewis, Sales Director at Brockway. “It’s an all-round winner for those looking for natural looking texture.” And it features Brockway’s revolutionary eco-friendly carpet-backing Envirobac that’s lighter weight, emission-free and can be recycled at the end of its useful life.

Part of Cavalier Carpets ‘Couture Collection’, Gemini recently picked up the Homes & Gardens award for Design Innovation at the International Wool Carpet & Rug Awards 2016. As its name suggests, Gemini is an inseparable match of tone and texture, flair and quality. Made using the finest New Zealand Wool, this unique collaboration of velvet and twist yarns work in harmony, creating a subtle design effect that will appeal to those who love plains. Ten carefully selected hue combinations offer something uniquely different to the discerning homemaker with an eye for style. Available in both 4 and 5 metre widths, in a luxurious 50oz quality with a extra heavy domestic rating.

“Textured designs are perfect for contract installations where high footfall is likely, and wear and tear needs to be easily disguised.” Cavalier Carpets - Gemini, Homes & Gardens award

Carpet&FlooringReview

by Rita Bancroft Rita is Director of Bancmarketing Ltd and has over 25 years of marketing experience with a proven track record in both business to business and business to consumer multi-channel marketing.

Crucial Trading- Wool Fabulous

Ulster Carpets - OpenSpaces Collection; Dubai, Echo & Monaco

Victoria - Stripe and Twist, Pecan

Award Winner

Winner of the Wool Innovation in Carpet award at the International Wool Carpet & Rug Awards 2016, Crucial Trading’s Wool Fabulous collection features the on trend chevron stripe pattern. This bold and eye-catching design is available in five different colourways and two design scales, creating an impactful design statement and unique focal point to a room. For those daring to be bold, the collection offers bright shades including Emerald and Ruby, alternatively for a subtler statement, neutral hues of Opal and Topaz are offered. The graduated pile depth throughout the design creates a luxurious rippled feeling underfoot with a unique textural finish. Available in 5m width and made from 100% wool, the versatile designs are hardwearing and perfect for wall-to-wall flooring for living and dining rooms, but also translate easily into striking rugs and runners finished with a choice of borders and piping in both complementary and contrasting colourways. When it comes to floor covering, there is no better feeling underfoot than that of a wool rich carpet. Ulster Carpets pride themselves on choosing only the best raw materials at their spinning mill, Ulster Yarns in North Yorkshire, to ensure their products are of superior quality. Ulster's velvet range, is one of the finest wilton carpets on the market and its texture as the name suggests is as smooth as velvet. Like all Ulster wiltons, Ulster Velvet is comprised of 80% wool and 20% nylon, creating a hardwearing floor covering with the inherent warmth and luxury of wool.This range has been updated with five new colours for 2016 in on trend grey and neutral tones taking the total colours in this comprehensive range to thirty-four colours. from The Stocklists

Consumer demand for plain carpets remains unabated and no more so than Ulster's best-selling, Open Spaces Collection. The Collection of eight 100% wool, loop pile ranges, offers a contemporary textural floor covering in a breath taking display of organic colours. The Collection, is constantly evolving with new ranges and colours, with the most recent addition being the new colours in the Dubai range. The 'Monaco' range offers a high-low loop texture which adds another dimension and depth to a plain carpet. Open Spaces offers the cosiness and comfort expected from a wool rich carpet combined with an effortless Scandinavian cool, making it the perfect floor covering for the contemporary home. The Open Spaces ranges co-ordinate not only with each other but with the wider Ulster axminster and wilton products. Sleek loop stripes make the perfect partner for Victoria Carpets new premium wool twist, Spectrum collection. Victoria Stripes come in six fabulous colour combinations, the loop construction enhances the smart linear definition whilst the 100% wool delivers a sumptuous feel underfoot. Stripes incorporate a range of carefully selected accent colours, making it easy for customers to complete the look with a plain twist. The Spectrum Twist Collection marries the bold statement hues from Splash with the subtle shades from Victoria Twist to form a collection of 42 displayed on one lectern.

Luxury, comfort, durability and choice allows customers to create their perfect interior with confidence and style. This 80/20 wool rich collection is available in 40oz, 50oz and 60oz, in a choice of 4m or 5m, so there really isn’t another collection that is as comprehensive or as striking. True to say that Victoria’s beauty isn’t just skin deep.

For more information contact: Adam Carpets T: 01562 822247 www.adamcarpets.com Alternative Flooring T: 01264 335111 www.alternativeflooring.com Axminster Carpets T: 01297 32244 www.axminster-carpets.co.uk Brintons Carpets T: 0800 505055 www.brintons.net/quickweave Brockway Carpets T: 01562 828200 www.brockway.co.uk Cavalier Carpets T: 01254 268000 www.cavaliercarpets.co.uk Crucial Trading T: 01562 743747 www.crucial-trading.com Victoria Carpets T: 01562 749300 www.victoriacarpets.com Ulster Carpets T: 028 3833 4433 www.ulstercarpets.com

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June 2016 45

Flower on Flooring There is no substitute for experience As new flooring designs and product are introduced, the need for skilled people to fit them becomes more urgent, placing more emphasis on training and development. While the well-known phrase, 'There's no substitute for experience' is highly pertinent in all industries, training is essential in order to gain the correct level of initial understanding, followed by refresher courses to keep pace with industry requirements. Academy for Excellence in Flooring technical manager Lee Thompson says:“Training is a great way to incentivise and motivate staff and here at the academy we’ve seen hundreds of employees through our doors to learn everything they need about wood, laminate and luxury vinyl from Quick-Step." Improving product knowledge builds confidence and helps sales employees deal with customer questions which in turn builds trust, a key factor in the decision making process, he continues, and explains that the academy can help to establish the broad spectrum of knowledge needed, with content tailored to specific needs. “We can fill in the blanks, as well as provide a course that meets common queries or a strong foundation for all levels. Our courses have been attended by small independent retailers and large multi-national operations and all have reported that attendance was incredibly worthwhile and useful,” says Mr Thompson. Academy for Excellence in Flooring

Polyflor offers a number of training courses at its purpose built Training School facility in Manchester to develop the all-round skills of floor layers in laying vinyl flooring. Delivered by trainer Tim Green, Polyflor’s courses include hands-on exercises mixed with a blend of technical theory on vinyl flooring, subfloors, adhesives, fitting, skirting and tools.A range of scenarios allow attendees to develop a greater understanding of the situations they will face when laying vinyl floors. Options range from a one day course on floorcare, to guarantee years of performance for flooring products, to a two day course focusing on luxury vinyl tiles, with three- and four-day courses also available. Four day courses include an entire day on the more complex finishing and detailing tasks to allow attendees to develop their specialist skills. The impact that good quality training can have on a company or an individual’s success cannot be understated, the Flooring Industry Training Association advises, and highlights a variety of training related challenges facing the flooring sector with the potential to impact on business success. These include labour shortages, skills gaps and the Government's Apprenticeship Levy. However, in a buoyant market the importance of training can be overlooked as companies and individuals are often too busy to train, which can then have consequences when client demands, products, standards, legislation, qualifications or card schemes like CSCS change and restrict business growth. FITA is here to help with its own well equipped training centre (supported by the CFA and NICF) which provides a range of floorcovering programmes that consistently receive glowing reviews, it states. The Fibre Care Specialist course instructs trainees how to identify different carpet fibres and constructions and discusses special considerations, chemistry and techniques required to safely and effectively clean them. 46 June 2016

Polyflor training course

Technicians trained as Fibre Care Specialists can achieve the best cleaning results without the risk of issues and with increased confidence when talking to carpet owners, a combination that leads to more recommendations and referrals from happy clients.There are now approximately 500 WoolSafe Approved Service Providers around the world that have technicians trained as Fibre Care Specialists. The National Carpet Cleaners Association says companies that regard training as an unwelcome expense have a very short sighted view. Change is a fact of life and every business needs to adapt to stay competitive.Training is the best way to achieve this, it states.With new flooring products emerging all the time, businesses can quickly find themselves outclassed by their competition if they fail to keep up. Health and safety and consumer protection legislation are also important considerations. The answer? See training as an investment, set a budget, identify which training will generate the best return and monitor the results, says NCCA. Floor Skills, the training provider partner for the British Wood Flooring Association, is located on the outskirts of Birmingham and offers workshops on subfloor preparation, installation, sand and seal, board replacements and repairs. Membership of the BWFA is not necessary. Options include the Wood Flooring Apprenticeship, a two year course which can be fully funded through the CITB, with additional funding available to cover an apprentices' wage or expenses while attending the centre.Training is spread over 18 months in block release format, followed by assessment at work during the final six months. F. Ball marketing manager Richard Harris says: “From our perspective, the most important thing is to develop good working habits right from the beginning of a contractor¹s career, ensuring they keep employing best practice. F. Ball products are developed and manufactured to facilitate this. Our customers are incredibly loyal because they know that our products work exactly as they are supposed to, and with the same results, every time. "By providing free training for contractors, we can also make sure that they are getting the most out of our products, and that they make fewer mistakes when it comes to product selection. This allows them to get jobs done right the first time, saving them a great deal of time and money over the course of their F Ball’s Training Centre in action careers."

Carpet&FlooringReview

by Dennis Flower

“We’ve just completed our eighth annual Flooring Guild training course to give independent carpet retailers a chance to improve their knowledge, practical skills and selling skills. We’re delighted to provide this training to the industry and every year we get really good feedback from the carpet retailers that attend. I am sure that the training not only helps them in terms of their sales, but also their overall customer service," says Mr Cormack. Altro technical services manager Peter Daulby says formal training at the start of any employment is invaluable; it drastically shortens the time taken to get them up to speed and this off-sets the cost involved. "Trainees can learn tricks of the trade and the latest tweaks while ironing out any bad habits," he says. "You go to a purpose-built facility where you get one-to-one attention, time and there’s no pressure; if you get it wrong then you can try again. The Altro training school includes a factory tour where attendees see products being made from scratch.”

Retail training - Cormar

Cormar Carpets marketing director David Cormack says training plays a large part in a company's success, yet is often perceived as a cost rather than an investment. “But there is enormous value in providing proper training and education, for your customers as well as your staff," he continues. "The right training makes you better informed, perform better and increases productivity. Today’s consumers are particularly discerning so it’s more important than ever to raise skill levels. Staff are your greatest asset so invest in them.

For more information: Academy for Excellence in Flooring Cormar Carpets F Ball Polyflor

T 08448118288 T 01204 881234 T01538 361633 T 0161 767 1111

professionals.quick-step.com. www.cormarcarpets.co.uk www.f-ball.co.uk www.polyflor.com

One Stop Shop! Your supplier for Underlays and Accessories All enquires welcome including Builders and Contractors

Carpet Underlays • Laminate Underlays Door Bars • Grippers • Glue • Tools For samples and further information, contact us now from The Stocklists

Tel: 0121 329 3400 Email: kkfoams@gmail.com 12-17 Reddicap Trading Estate, Sutton Coldfield, West Midlands B75 7BU

June 2016 47

NEWS Striking stands

As part of an extensive POS roll-out, retailers can now order new style waterfall lecterns from Crown Floors for some of its newest and most popular styles.

The compact footprint and manoeuvrability of the lecterns are ideal for retailers wanting maximum flexibility, while Crown Floors has given a fresh look that helps the stands to make impact as well as reflecting the brand’s strong and appealing identity. Each lectern holds large 40x60cm samples of the most popular colours, while the free-of-charge supplied 9x18” sample book hangs on the reverse. “These new style waterfall lecterns are great if you have yet to experience Crown Floors,” explains James Caldwell, sales coordinator, Crown Floors. “Striking and with a compact footprint, they stand-out from the crowd without taking up too much room and with some of our freshest and most popular styles, they are sure to give a handsome return on investment.” The lecterns are available for Langholm, Kent House, Chatsworth, Burlington, Roseland and Ascot. Some of the brand’s newest and best-selling Easy Clean styles, the carpets represent extraordinary value. Lecterns are available in quantities of two, four or six. With the Crown Floors M&S Voucher Promotion on now, rewarding £10 for every cut length order of 18 square metres or more, there has never been a better time to give Crown Floors a try. T 0800 0773301 www.crownfloors.co.uk

Housing overhaul

High performance subfloor preparation products from F. Ball and Co. Ltd., have been used in a major housing development in London.

The great fitter final

The National Institute of Carpet and Floorlayers (NICF) have re-launched the Carpet Fitter of the Year Competition after a fifteen year hiatus. The grand final will take place over the first two days of The Flooring Show on 18 and 19 September at the Harrogate International Centre.

Industry sponsors of the NICF Carpet Fitter of The Year 2016 Award include ARDEX UK Ltd, F Ball & Co Ltd, Ball & Young Ltd, Bostik Ltd, Carpenter Ltd, Contract Flooring Journal, Cormar Carpets, Hanson Plywood Ltd, Interfloor Ltd, Lifestyle Floors, Roberts UK, Spotnails Ltd, The Stocklists, Tramex Ltd, Uzin Ltd and Which? Trusted Traders. NICF would like to thank all the sponsors for their support. Speaking about bringing the competition back, NICF President, Ian James said: “I always said that if I were ever NICF President I would make it my mission to bring the competition back - after all, there isn't a fitter in the land that wouldn’t want UK ‘Fitter of the Year’ on his van.”

Contractors from Hillingdon Flooring Company, based in Slough, were appointed to prepare and install the new floors on the Aylesbury Estate development in Walworth, which comprises 9,000m2 of floor space across five blocks of flats and four blocks of terraced houses. The job was completed using F. Ball’s Stopgap Green Bag and 114 liquid, a fast setting, protein free smoothing underlayment. Firstly, the sand/cement screed subfloors were sanded down and a moisture test was taken, which indicated that the subfloors were dry enough to continue without the use of a moisture management system. After priming the surface with Stopgap P131 general purpose primer, contractors applied Stopgap Green Bag 114 at a 3mm thickness to smooth out any undulations. A spiked roller was then used to remove any trapped air from the smoothing underlayment and smooth out any flow lines, ensuring a more aesthetically pleasing finish. Stopgap Green Bag 114’s fast setting and high strength properties made it ideal for this development as it dried quickly and was strong enough to withstand heavy-duty foot traffic once work restarted. Andrew Stroud, Contracts Manager at Hillingdon Flooring Company said: “We have used F. Ball products for years so we know they are reliable and provide a high standard finish.” T 01538 361 633

www.f-ball.co.uk

The competitors entered the competition by registering online and completing a questionnaire, twelve of those who entered were chosen to progress forward to the next stage, the practical skills trial at the FITA Training Centre in Loughborough. Six finalists will then progress to take part in the grand final. The competition provides a platform for tradespeople to demonstrate their experience, skills, knowledge and competency of their profession, allows for a bit of healthy competition and the chance to win some fantastic prizes: including £1000 cash, a selection of tools, winner’s trophy, one year’s free NICF Master Fitter membership and an iPad that has kindly been donated by Which? Trusted Traders. T 0115 958 3077 48 June 2016

www.theflooringshow.com

Carpet&FlooringReview

NEWS Cultivating consumers

Leading rug manufacturer Flair Rugs has invested in a diverse consumer PR campaign in order to support its retailers and to increase awareness of its extensive product collections among homeowners up and down the country. “PR is an incredibly important aspect of any business strategy, and we view it as a way of generating genuine excitement about our products and real selling leads,” comments Gareth Davies, UK Sales & Marketing Director, Flair Rugs. “As a result of cultivating relationships with key media in the home interest sector, both nationally, regionally and online, we expect to secure fantastic coverage which should lead to an increase in enquiry levels for our retailers, with members of the public interested in learning about Flair and the rugs on offer.” Working in conjunction with a leading interiors PR agency, Flair has already seen featured coverage in widely read national titles, meaning over half a million people, and therefore potential new customers, have been introduced to products from the brand. Flair is also set to feature in high profile interiors titles such as House Beautiful, Good Homes and Period Ideas over the coming months, while appearing on prominent online blogs as the importance of digital presence continues to grow. “Our commitment to raising our profile through PR channels proves our dedication to supporting our stockists, and this is something that is set to continue throughout 2016 and beyond,” adds Gareth Davies. “Thanks to our hugely extensive portfolio spanning a number of the latest looks, early response from the press has been positive, and we expect this reaction to strengthen with Flair holding a design to meet almost any feature or scheme.” T 01457 850660

from The Stocklists

www.flairrugs.com

of o f

I’ve travelled far for this one

June 2016 49

NEWS Best fit forward

Back to the future

As part of Quick-Step’s continued focus on the latest interior looks and trends, the flooring manufacturer explores Memphis and its abstract patterns, geometric motifs, bright colours and contrasting combinations. Quick-Step always has its finger on the pulse when it comes to underfoot inspiration, introducing the latest for retailers and consumers alike to enjoy. The 80s are back with a vengeance and, hey presto, so is Memphis, including in your home! Yes, the Memphis style never fails to add a bold, audacious twist, and can be replicated in furniture, decoration, fabrics and even our choice of flooring.

If you want to incorporate Memphis, then start with a pared down basic structure. The right floor is vital as it is the first element that helps provide the strong foundation for this exuberant style. Choose a white or grey, in everyone’s favourite, wood, or why not go for stone or concrete. Begin to combine these clean finishes with brightly coloured accents and punchy prints, and the look begins to come alive.

Ever since the launch of the Academy for Excellence in Flooring in 2012, the search by homeowners for Master Installers to fit their Quick-Step and Pergo floors have risen to unprecedented levels, with over 1,000 requests a month received through the www.quick-step.co.uk website alone. This shows that consumers are increasingly opting to employ the very best to fit their floor. With the premium status of Quick-Step laminate, LVT and wood flooring, research suggests that a growing number of consumers are looking for qualified installers that are trained in the correct installation of the brand’s products to guarantee the best finish to their interior project.Through the ‘Find an Installer’ page, homeowners can search for their closest Master Installer.The page also gives details on the optional free two-year workmanship warranty, available on any work carried out by an accredited Master Installer. “When consumers select Quick-Step floors, they are drawn to the beautiful design and exceptional quality of the product and it appears that their desire to select the very best also extends to the eventual fitting,” comments Michelle Magill, marketing manager at the Academy for Excellence in Flooring. The Master Installer scheme is open to all installers with previous experience of installing wood, laminate and LVT flooring. Along with the free two-year warranty, Master Installer ID card and listing on the QuickStep website, successful attendees also enjoy van stickers, the ability to purchase exclusive clothing and a full set of Master Installer laminate swatches with three years of updates. www.quick-step-academy.co.uk

What is the objective of Memphis? A conversation! Of course, functionality is important in our homeware but this is not the priority; with Memphis, it is all about shapes and looks, creating something individual that won’t be found elsewhere. Memphis is most definitely back, clinical and packed full of vivid colour. www.quick-step-academy.co.uk

Goodweave shines a light

Nina Smith, Executive Director of GoodWeave International, has been announced as the winner of the prestigious Social Entrepreneur of the Year Award 2016, organised by the Schwab Foundation. The Award honours those who are “correcting market failures with tools of capitalism” and will be presented in June at the 2016 World Economic Forum Annual Meeting.

The Award recognises Smith’s leadership role in the anti-slavery movement and her outstanding contribution to the growth and success of the GoodWeave market-driven model to end child labour and trafficking in global supply chains. GoodWeave’s initial focus in the handmade rug industry of South Asia has contributed to an 80% decline in the prevalence of “carpet kids.” The organisation is currently expanding its mandate to reach and protect informal workers deep within complex subcontracted supply chains; initiatives are already underway in brick kilns and the apparel industry. “Companies have spent more than $50 billion on corporate social responsibility and supply chain-related initiatives since 2011,” says Smith “yet why is it that 168 million children still toil in global supply chains?” She suggests in a recent blog for the World Economic Forum that companies and NGOs are looking for the problem in the wrong place. The most flagrant forms of child labour and forced labour happen in village sheds and even inside homes, but efforts to address abuse typically reach only the factory level. Smith expressed her thanks to the Schwab Foundation for honouring the work of GoodWeave and “helping to shine a light on the workers, especially children, who are suffering in obscurity at the bottom of supply chains.” T 0844 2437838 50 June 2016

www.goodweave.org.uk

www.schwabfound.org

Carpet&FlooringReview

X factor for Lano

Not only equipped with beautiful Smartstrand and Smartstrand Silk Collections, Lano’s new collective of high-end residential carpet, The X Collection, also brings retailers and consumers a striking range of wool, nylon and bamboo styles.

Next to five Smartstrand ranges, the portfolio also comprises three wool collections including established favourites Mayfair and Oasis alongside the new Mirage. Also featured is the hugely popular 100% nylon Satine collection and the contemporary Bamboo Luxe. With natural anti-bacterial and humidity regulation properties when turned into carpet yarn bamboo is also exceptionally soft, making it an ideal addition to the luxurious styles in ‘X’. Available in 16 elegant hues, Bamboo Luxe creates an inviting and glamorous feel with its 1/10th saxony pile in a 1,300g/m2 weight. “The X Collection celebrates the joy of indulgence, bringing together our most exquisite styles of which Bamboo Luxe certainly is,” comments Birger Karlsson, sales director UK, Lano. “The objective of the luxurious X Collection was always to showcase our Smartstrand and Smartstrand Silk collections in a way we believed would appeal to our retail partners and their customers. As the concept took shape, it soon became clear that to add a choice of wool, nylon and bamboo would be a natural fit. Now, in particular, with the addition of Bamboo Luxe, with its beautiful silken look and contemporary feel, we witness a collection comprising 10 ranges that bring quality, style and choice across the board”. As part of ‘X’, all of the ranges featured can also be commissioned in beautiful bespoke-size area rugs, with two edge styles in Pure and Elegance. With Pure, carpet edges are turned over and the rug is backed with a non-slip and moisture-resistant underlay. In Elegance, rugs are finished with colourmatched ribbon and again a non-slip and moisture-resistant underlay.The ribbon of Elegance is narrow for a ‘barely there’ look that’s instantly luxurious. T 00800 5266 5266

www.lano.com

Memories of Keith Fisher

It is with sadness that floorwise announces that Keith Fisher, former chairman and owner of Salesmark, died 17th April, aged 61 years, following complications after surgery for cancer. Keith will be fondly remembered for his effervescent personality and impact on the industry, which he served so remarkably for over 40 years.

Joining the industry as a sales representative for Uniroyale, Keith joined the Salesmark organisation in 1977 which was then sold to CH Industrial. After the demise of CH Industrial, Keith set up his own business in 1990 and continued to trade as an independent wholesaler under the Salesmark name. In 1993, Keith and the Salesmark brand joined floorwise, before becoming a director in 1997 and chairman from 2004 to 2011. As a character full of life, Keith was responsible for the organisation of many group trips for customers, including the legendary police escorted tuk tuk ride in Thailand, a journey that will be held fondly in the memory of all involved. Outside of his working life, Keith was a keen golfer and once captain of Bognor Regis Golf Club, though many in the floorwise group questioned his purchase of a Porsche Boxster in which his golf clubs didn’t fit. Keith will be missed by everyone in the industry who had the pleasure of knowing him. T 01509 673974

from The Stocklists

Super Plus The Rug Tamer! Keeps Rugs In Their Place

COMBINATION UNDERLAYS NEEDLEFELT UNDERLAYS For orders and further information, please ring P&R Ratcliffe (Underlays) Ltd. Burnley, Lancashire BB10 3BH Tel: 01282 421026, Fax: 01282 412321 www.foxirugtamer.co.uk

www.floorwise.co.uk

June 2016 51

NEWS Fading fashions

Louis de Poortere has developed its hugely popular Fading World collection to include five new colours, each created to meet the needs of the archetypal modern living space.

Tuned to incorporate looks of the moment, including gallant greys and shimmering silvers, the updated Fading World collection plays as much on its colour as it does its intricate medallion design, helping to elevate our interiors to new heights. White Pepper, Black Pepper, Salt & Pepper and King of Spices all fall within this subtle yet trendy bracket, although there is an option for the outlandish as Aleppo Pepper introduces itself in hot and spicy red. As ever the case with Louis de Poortere, to choose from Fading World is to choose from a collection of imperious quality, this time premium cotton chenille the preferred fibre, with a flatweave construction and use of jacquard wilton looms further enhancing the rug’s touch and feel. The end result is a surface with multiple layers of texture, available in Louis de Poortere’s nine staple stock sizes. A high performer for a number of years, Fading World is set to maintain its allure with its five new hues, all of which debuted at this year’s Buying Groups National Flooring Show. Fading World continues as the company’s flagship range, supported by 2016 additions Mad Men and Mosaiq, as well as Vintage, Cameo, Silver Lining and BoBohemian collections. T 01505 615663 www.louisdepoortere.com

Backing safety and comfort

Some two years ago, Edel Telenzo launched a revolutionary backing for its tufted carpets, the first free of styrene-butadiene (SBR); Ceneva, offering markedly improved fire resistance and completely odour-free. Concerns surrounding the use of SBR have been mounting in prevalence over recent years and so retailers now have a clear option for consumers concerned about its use, all tufted carpets from Edel Telenzo come equipped with Ceneva. The removal of SBR not only eliminates odour, but the vinyl acetate ethylene (VAE) used as a replacement binder leads to much improved flammability performance. VAE also helps carpets with Ceneva to be more flexible and to offer excellent tuft bind and lamination qualities. “We were the world’s first carpet manufacturer to eliminate the use of SBR in our backing and it has transformed our tufted carpet collections for the better,” explains Annemarie Hadders, marketing manager, Edel Telenzo. “Ceneva is hugely beneficial in the home; not only does it eliminate that oftenpungent ‘new carpet smell’, but it gives the carpet far better flammability performance and helps fibre to stay put. These are all huge pluses when it comes to making an enduring choice.”

By eliminating SBR, Ceneva emits fewer VOCs (volatile organic compounds) into the air eliminating odour and providing a health benefit. It is also worth noting that there are international regulations in place to reduce VOCs in household goods. Ceneva’s resistance to burning is a huge improvement over traditional backings too and in the unfortunate event of a fire, the backing does not emit toxic black smoke. T 01422 374417 www.edeltelenzocarpets.co.uk

Sad loss of Simon Dutfield

Simon Dutfield, a leading member of the family that founded Axminster Carpets, died on April 14, at the age of 69. Simon was joint MD of the business with his father Harry and took over as company chairman in 1999 on the death of Mr Dutfield Senior. He later passed on the MD role to his son Josh, but remained chairman until early 2013. Commenting on social media, northern sales director of Axminster Carpets, Ian McDee posted: “RIP to this wonderful man who gave me a chance with Axminster 31 years ago and is the reason I stayed so long. A true inspiration to me and many others.” Simon grew the business very substantially, driving it from £3m turnover when he took over to over £30m and over 1,000 staff – the largest employer in the Devon town – and gaining a Royal Warrant for supplying carpets to Buckingham Palace. Production facilities trebled over the period making Axminster carpets one of the worlds largest woven carpet manufacturers in the world. He pioneered the ‘fleece to floor’ concept with Axminster owning its own spinners and even a flock of sheep on the Devon moors. He had a reputation for the care and welfare he extended to his staff and the community in which the company operated. Many tributes were paid in the town of Axminster and he will be sadly missed by the flooring industry. It is understood that Simon died of a heart attack at home. He is survived by his wife Nerys, eight children and seven grandchildren.

52 June 2016

Carpet&FlooringReview

NEWS

New tone for stone

Karndean Designflooring is introducing 11 new stone designs and five complementary borders to its popular Da Vinci collection.

Bringing the natural beauty and intricate textures of real stone indoors, the distinct 18” x 12” tiles take inspiration from weathered steel, natural stone and woven fabric and offer a fresh palette of colours to suit any décor. The three groups – Weathered Steel, Natural Stone and Woven Fabric – explore latest trends in interior design including natural weathering, fossilisation and woven fabrics, and reflect Karndean’s unrivalled ability to take products from the natural world and recreate them in LVT. “Following the success of our Da Vinci Wood update last year, we’re excited to be introducing fresh stone designs to complete the collection,” commented Scott Cochrane, sales director of Karndean Designflooring. He said: “The new stone designs offer our independent retail network our popular 12” x 18” rectangular tile in a higher specification for residential spaces. Likewise, these designs offer unique detailing and interpretations of real stone that are easy to clean and maintain in the home.” From the striking rust and weathered tones of Molten to the subtle, dark hues of Carbon, all four colourways – Molten, Iron Ore, Eisen and Carbon - present the transformation of weathered steel over time. The four natural stone designs feature the realistic grain and fossilisation of limestone. The final three designs in the collection – Burnet, Cambric and Sindon – challenge what we see as stone and offer modern, natural colours with a minimalistic look and subtle strands across each tile. Introducing additional design variations, the new Da Vinci Stone collection comes with the option of contrasting and complementary borders and design strips. T 01386 820100

www.karndean.com

Athena adds to shaggy story

Much like Flair’s other shaggy success stories, Wisp, Nordic and Sumptuous, Athena is plentiful to the touch as well as the eye, creating a calming ambiance in trendy luxe schemes. This is in large part achieved through a generous 5cm pile height, offering a denser, more luxurious end effect than many of its polypropylene rivals.

Available in seven colourways, from on-trend Silver and Charcoal to the bolder Teal and Red, there’s also room for a beautiful finish as Athena stuns this design season. Gareth Davies, UK Sales and Marketing Director, Flair Rugs, explains: “We are delighted to present Athena to our customers with its extra dense pile, and can’t wait to see the effect these rugs will have on interiors of both a modern and traditional nature. “Like much of the Flair range, Athena also offers easy-clean and stain resistant credentials, making it a purchase where style and practicality go hand in hand.” Athena ticks a host of boxes for a host of people with its suitability for the hectic family home, although this takes nothing away from its cushioning beauty. Boasting softness to compete with the best in wool or polyester, Athena is heavyweight polypropylene that plays as much on its dense pile as its varying hues. T 01457 850660 www.flairrugs.com

Flooring Factsheet Adhesives

Flooring factsheet Buying Groups Pick the right one How to decide whether to join a buying group – and which one…

• Evaluate all buying groups as they all work differently • Talk to the main marketing contact and/or a member

www.beautifulflooring.co.uk Contact: Paul Phillips Tel: 01892 549050 paul@atbrm.com

of the committee

Why join? Buying groups have been a highly successful feature of the floor retailing scene in the last decade or so, giving independents the extra edge they need to compete effectively with the retail park chains. More than 1000 retailers are now members of one of the several buying groups which operate in our sector and the numbers are slowly, but steadily growing.

• Get a list of members and call up two or three for a ‘real-world’ view

• Establish your territorial exclusivity – where’s the next nearest member of each buying group

• Ensure you understand the financial arrangements,

any fees that would relate to your membership, how the bills are paid and whether your fees are refundable if it doesn’t work out. Ask the buying group for a consultation to estimate your potential savings

While the benefits of bulk buying power are self-evident, the resistance to the buying group concept among nonmembers appears to be centred on fears of surrendering some control to a committee – and most particularly compromising long-established relationships and negotiated terms with current suppliers.

• Review all the extra benefits and services to see

The bottom line is the bottom line. A retailer selling across a broad range of products is likely to improve margins within a buying group – but you don’t need a leap of faith to join up. Ask the buying groups for answers...

flexibility to run your business the way you want

www.flooringone.co.uk Contact: Glenn Harding Tel: 0121 683 1426 glenn.harding@flooringone.co.uk

what you would actually use

• Check out the product ranges offered including the own-label options and the UK/European mix

• Ensure you understand any rules that may limit your

www.greendalecarpets.co.uk Contact: Rob Harding Tel: 01432 852000 Fax: 01432 852005 rharding@greendalecarpets.co.uk

Key benefits Increase margins • Group purchases to get beneficial rates • Rebates • Exclusive higher-margin products • Special promotions One of the key reasons to join a buying group is to benefit from the discounts they negotiate as a bulk buyer from manufacturers. The way discounts and rebates are passed on to members varies between groups so make sure it’s absolutely clear how this will be done. You’ll need to work out how this compares with discounts you have already negotiated locally with preferred suppliers. Access professional services • Business and financial services • IT and internet support • Training and workshops • Professional bodies Some buying groups offer an excellent range of other services which may be valuable to your business. Financial services include invoice factoring, credit, loans and insurance. Some of the more sophisticated groups offering marketing packages, software systems to help you run your business operations and customised websites ready to use. Relationships with professional and training organisations can also offer discounts. from The Stocklists

Increase sales • Best of both worlds’ proposition • Wider ranges and exclusive products • POS, displays and merchandising support Your customers will like the proposition that you are independent but with the buying power of a group – this gives them (and you) the ‘best of both worlds’ with personal service and competitive pricing. Most groups will also offer you ‘own label’ ranges and support with pointof-sale, merchandising and displays. Central stockholding may also be on offer. Network with other independents

• Members-only exhibitions with preferred manufacturers • Regular meetings and supplier presentations • Regional workshops • Helpline A lot of retailers enjoy the buying group environment of being independent but not alone out there on the High Street. Groups hold regular meetings and some have their own trade shows, regional meetings and workshops to help you develop your business. The network gives you someone to call when you need advice on, for example, an unusual installation, a technical consumer complaint, legal issue or business dilemma.

Metro Group www.carpet1st.co.uk Contact: Jill Coward Tel: 01204 393539 jillcoward@carpet1st.co.uk

www.smg-group.co.uk Contact: Mike Symonds Tel: 0118 932 3832 info@smg-group.co.uk

Associated Carpet Group www.smartercarpets.co.uk Contact: Richard Moore Tel: 01942 825520 rjmoore65@googlemail.com rmoore@smartercarpets.com June 2016 55

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01943 850817

The clean carpet you expect... the service you deserve www.servicemasterclean.co.uk

British Wool makes a better carpet... naturally www.britishwool.org.uk THE STOCKLISTS June 2016

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Great British Cleaning Products

Environmentally aware for superior carpet care www.cleantecinnovation.com THE STOCKLISTS June 2016

Drier. Cleaner. Healthier. www.chemdry.co.uk

Vacuum cleaners - the choice of cleaning professionals www.sebo.co.uk

Biodegradable and cruelty-free from a family run business www.astonishcleaners.com 57

Flooring factsheet from Interfloor The resurgence of rubber underlay Research into consumer purchase behaviour commissioned by Interfloor in October 2015 shows more people than ever before are buying new underlay when they purchase new carpet.

Interfloor manufactures leading brands in the underlay market, Tredaire and Duralay. Recognised by customers as brands of quality and with over 70 years of expertise, they are trusted by users throughout the world.

The research suggests this is in part due to improved understanding of the various products and their benefits gained through Internet research and advice from retailers’ own sales consultants. The in-store consumer experience is key to the rising conversion rates, as it gives retailers an opportunity to demonstrate the benefits of the different products on offer. Consumers want hands-on experience of quality products which offer high levels of comfort and are fit for purpose. They are less concerned about price and more interested in long-term performance and this has led to the resurgence of traditional rubber underlays such as Tredaire Colours Red, Interfloor’s premium sponge rubber underlay. Sponge rubber underlays have been around since the 1950s for very good reasons. In fact, Tredaire launched Willow Green, the UK’s first sponge rubber underlay in 1956. Sponge rubber underlays are extremely comfortable; no other underlay product produces quite the same feel underfoot. They are also exceptionally good at minimising both impact sound and airborne sound between rooms. They are incredibly flexible and cover more applications than any other underlay type, including specialist low tog underlays for underfloor heating and thin and dense underlays for hard flooring. In a Stocklist readers’ survey published in November 2015, 30% said they were selling more underlay and although 60% find it easy to sell underlay, only 50% were using POS to demonstrate its benefits – one of the key reasons customers visit retailers is to feel samples (83%) or walk on the carpet to see how it feels (26%). Interfloor offers POS items including custom-made swatch books, presentation folders and hanging samples with instore foot testers coming soon. All are designed to help retailers sell exactly the right underlay to every customer that comes to their store.

Over 80% of those who didn’t buy new underlay at the time of their carpet purchase believe that they can use their existing underlay (57%), that underlay isn’t necessary (19%) or an expensive add-on (12%) and yet underlay is a great opportunity to improve the way the consumer feels about the total purchase – and hence the retailer.

THE STOCKLISTS June 2016

Flooring factsheet Underlay In a tight market for margins, underlay for carpet and hard flooring offers retailers one of the best opportunities to add value to every sale – with good profitability, trade-up potential once benefits are understood and high customer satisfaction levels. The Carpet Foundation and its Consumer Code of Practice approved by the Trading Standards Institute (TSI) recommend that new carpet underlay is bought with every new carpet.

www.interfloor.com

Many consumers are now aware of the benefits of underlay but more needs to be done to provide information about the different types available and their suitability for different areas of the home. Setting up in-store demonstrations so customers can walk on samples with different grades of underlay and feel the difference has shown excellent results. Some manufacturers offer point-of-sale units and foot testers.

www.interfloor.com

Benefits

Types

Good underlay will... • Improve underfoot comfort • Increase appearance retention, reducing flattening • Absorb the pressure of foot traffic and reduce wear • Improve thermal insulation and warmth • Increase sound insulation • Smooth out sub-floor imperfections • Last the lifetime of the carpet

PU (polyurethane) foam This is now the market’s most popular underlay and is typically made from recycled foam offcuts. The foam provides excellent comfort and performance levels with lots of thickness options and densities and provides great insulation – and its light weight helps handling.

Poor or old underlay will... • Feel hard and unwelcoming • Reduce carpet life • Cause wrinkling and premature wear spots • Cause carpet fibres to break down more quickly • Not meet British Standards How thick? A maximum of 12mm is recommended (working with gripper will be difficult thereafter) but rooms with heavy traffic will need a thinner, denser pad. The combination of thickness and density is all important as a thick underlay with low density may not perform well. Typically, the thicker the underlay, the better quality it will need to be – 11mm is often used for luxury installations with 9mm and 7mm the common domestic thickness.

Sponge rubber

Crumb

www.floorwise.co.uk

Sponge rubber Introduced in the 1950s, this is a more traditionally manufactured underlay available in flat or waffle patterns in a wide range of weights for different applications. It performs well for comfort and has a durable spring retention. Crumb rubber Flat and dense, crumb rubber is good for heavy footfall – offering maximum protection but a little less comfort (and very good over stair nosings). Laminate underlay There’s still an opportunity to sell underlay with laminate flooring, improving the acoustic performance of the floor and helping the boards float above any imperfections in the sub-floor. Combination A rubber crumb base with a felt top layer offers a good combination of protection, durability and comfort. It also allows carpet with seaming to bed into the top felt.

www.numa-online.co.uk

www.carpenter.limited.uk

Underfloor heating underlay Always ask if there is underfloor heating. Most manufacturers offer specialised products. Underlay and carpet with a combined tog rating of 2.5 can be used – which means the underlay would normally have a tog rating of 1.0.

Combination

PU foam

Felt This traditional (but environmentally friendly) undelay is made from recycled fibres – wool, jute and synthetic – to create a firm, dense pad with excellent thermal insulation. Still a very popular choice among contractors when stretch fitting woven carpets. Pre-tackified underlay A self-adhesive single stick underlay in both needlefelt and PU. A removable system for heavy use when comfort is desired.

THE STOCKLISTS June 2016

www.underlay.com

Flooring factsheet Carpet trouble-shooter

• shedding • pulled loops

Fading on Wool

Carpets made from wool can and do fade in use. The degree of fade can vary depending on the colour chosen and the local conditions to which the carpet is subjected.

Fading can be caused by exposure to ultra violet light which is found in daylight, but is accelerated when sunlight shines directly onto the carpet. This has the effect of lightening or “Bleaching” the colour just as exposure to sunlight will lighten human hair. Wool is after all animal hair. Protection should be given to carpets exposed to such conditions just as you would protect other furniture or fabrics. A complaint on fading would be considered justified if it failed to meet the required shade standard when tested to the British Standard BS1006 (1990).

Soiling Soiling is usually the result of some local condition to which the carpet has been subjected to, or maintenance, or lack of maintenance programme. There is nothing we as manufacturers can do to prevent soiling in use. There are several types of soiling which are quite common:

Colour matching Carpets are produced in batches - known as creels - and usually each batch produces between 500m2 - 3000m2 in a single width, depending on the creel size. Whilst the recipe used by the dyer remains constant, and is followed to the letter, in each separate production the colour reproduction will vary from batch to batch. However production is matched back to the original or master sample to ensure that the colour remains ‘within a commercial tolerance’. This process if not an exact science and a commercial tolerance is subjective but nevertheless is usually the professional judgement of the head dyer based on his/her experience. A greater level of tolerance is required on blended colours (Heathers etc). To ensure perfect colour matching it is advisable that a single width be used in any installation requiring exact colour matching. N.B. Carpets which are laid with the pile travelling in different directions, even though they be from the same batch will appear not to match. For further information please check with the manufacturers recommendations.

Sprouting Occasionally an odd tuft or two can work its way to the surface and stand proud of the rest of the pile. This is probably due to one end of the tuft being longer than the other i.e. J shaped tuft instead of V shaped. Remedial action merely requires that the offending tufts be scissor trimmed level with the rest of the pile. They should never be pulled out. 60

Spillages - Liquids such as soft drinks, cordials or any drink which contains sugar, particularly hot drinks, is likely to leave a stain. In such instances, professional help should be sought. Shampoo - if incorrectly applied, can leave sticky soap residues in the fibres which can result in the soiling reappearing quite rapidly. Dust - which is carried on draughts can soil carpets in various ways, apart from the obvious soiled edges, at gaping skirting boards for instance, dark lines appearing on surface might suggest airborne dust vacuum-drawn through poorly fitted floorboards. Sometimes the shape of floorboards can be seen quite clearly. Air borne dust sometimes shows itself as spots on the carpet, this is due to the air carried on a draught under the carpet escaping through minute holes both in the underlay and the carpet, leaving dust deposited on the pile much like a filter action. In such installations, the use of a lining paper is essential as a preventative measure. It is the responsibility of the retailer to advise the consumer when the carpet is measured of any poorly fitting doors, skirtings, or floorboards and the consumers responsibility to ensure any remedial work to seal draughts, is carried out before the carpet is fitted, if a resulting complaint is to be avoided.

Static Carpets do not produce static but like other household fabrics and objects have the capacity to store it. Static is caused by the build up of static electricity upon personnel in a dry environment and is discharged when a person makes contact with an object which can conduct electricity (i.e. door handle or filing cabinets, etc). The static charges will vary in intensity depending upon the individual, air humidity and the contact materials. Static is more usually associated with synthetic materials as they do not retain moisture very well but it can and does occur with wool in very dry room conditions. Preventative measures include the introduction of moisture into the room or in situ carpet treatment.

THE STOCKLISTS June 2016

• sprouting • shading • static • fading • pile reversal • shedding • flattening • soiling

Flattening

Shedding

Flattening will occur as a result of traffic which eventually flattens the pile particularly in the main areas of use.

All cut pile carpets will lose short fibre, which is created during production when spun yarn is cut for tuft formation. These fibres fall onto the surface of the pile and appear as ‘fluff’.

All pile fabrics will flatten to greater or lesser degree dependant on the amount of traffic to which it is subjected and the construction (tuft density/pile fibre/height/weight) of the product concerned.

The effect varies with yarn type and may be removed without detrimental effect upon the carpet by vacuum cleaning. This excess fibre is only a small fraction of the total fibre contained in the carpet.

Shading

Indentations

Shading occurs because the pile of the carpet has become crushed, flattened or brushed in a different direction to the natural lie of the pile whilst in situ. This causes light reflection at differing angles resulting in the creation of light and dark patches on the carpet. This will occur on all pile fabrics but can be more noticeable on plainer carpets because the shadows created by pile pressure will not be disguised by a heavy pattern or design.

When a carpet is subjected to a heavy point load, such as under the legs of furniture, it is unreasonable to expect the carpet not to indent. Usually, the longer the load is in place, the longer will be the time for the pile to recover. In the case of very heavy loads in place for a considerable time, the recovery time can be very considerable.

Pile Reversal Like shading, this occurs when the pile or nap of the carpet changes direction and thus reflects light at different angles showing the effects of shading which can become permanent. It is also described as ‘watermarking’. This can happen to every carpet construction be it Axminster, Wilton, Tufted, Hand Woven, Persian, Chinese, Indian or even Coir Matting. Like shading it can be more apparent on plain carpet because heavy patterns can disguise the effects. It can occur quite quickly after installation. A tremendous amount of research has been carried out over many years by many institutes to determine the cause of this phenomenon but none of it has proved conclusive.

It must be remembered that it is not only the pile of the carpet that becomes indented. The underlay will also indent and the backing of the carpet may also distort into the indentation in the underlay. Some underlay’s will recover well and some less well depending upon their composition, thickness, density etc. The use of cups below furniture legs can spread the load and the net result is a larger area of less deeply indented carpet. The ability of a carpet to recover from a heavy static load can be measured in the laboratory, using the test method described in BS 4939 and many manufacturers will have data on this aspect of carpet performance. In this test the carpet is loaded for 24 hours and the degree of recovery is measured after 1 hour and 24 hours. Since there are so many different underlay’s however, it is very rare for the recovery from a heavy static load to be evaluated on carpet and underlay.

There is no commonly known manufacturing process which can cause or cure this phenomenon and therefore it is not a manufacturing fault. For further information please check with individual manufacturers recommendations.

Often normal maintenance (vacuum cleaning with a rotating brush machine) will speed up recovery but in the case of serious indentations the use of an iron and damp cloth or a steam iron together with a blunt darning needle to carefully tease up the pile can be beneficial. Care must be take not to over wet the carpet, of course.

Pulling Loops

Samples

Pulled loops occur only in looped pile carpet where one or more loops in the continuous pile is pulled through the primary backing of the carpet. This is usually due to some local condition, possibly some sharp object which has caught in a loop in situ and has resulted in a pull. Pulled loops are easily dealt with by trimming the offending end level with the rest of the pile. They should not be left as this could result in further loops being pulled and developing into a ladder.

The samples held by individual retailers may not be from the same batch as current production and therefore should be used as a guide and not an exact colour match.

THE STOCKLISTS June 2016

The original carpet tile

Installation Telephone National Institute of Carpet Fitters (NICF) for further information – 0115 958 3077.

This information is given by responsible manufacturers to help you help your customer to make an informed choice. 61

Are you a Wholesaler? If you’re not listed here, please call Diane Martin on 01482 659396.

The Stocklists Wholesale Distribution Directory National Fells Carpets

Leeds 0113 3071900 carl.cummings@fellscarpets.co.uk www.fellscarpets.co.uk Mercado Leeds 0113 3802900 sales@mercado.co.uk www.mercado.co.uk Xylo Wood Flooring London 020 8368 8122 infouk@xyloflooring.com www.xyloflooring.com

North East Fells Carpets Leeds 0113 3071900 carl.cummings@fellscarpets.co.uk www.fellscarpets.co.uk Floorwise (North East) Ltd Birtley - see Floorwise p78

North West A&A Carpets Manchester 01204 701188 sales@aandacarpets.co.uk www.aandacarpets.co.uk D. M. Miller Ltd Manchester 0161 205 9949 dm.miller@btconnect.com www.dmmillerltd.spaces.lives.com Fells Carpets Goole 0113 3071900 carl.cummings@fellscarpets.co.uk www.fellscarpets.co.uk Lee Floorstok Ltd Liverpool - see Floorwise p78

TCS “The Carpet Specialists” Morecambe 01524 840177 info@tcsthecarpetspecialists.com www.tcsthecarpetspecialists.com

Midlands Birch Distribution Sheffield - see Floorwise p78 Birch Distribution Leeds - see Floorwise p78 Birch Distribution Hull - see Floorwise p78 Cornerstone Flooring Doncaster - see Floorwise p78 Cornerstone Flooring Nottingham & Derby 01159 444711 sales@cornerstoneflooring.co.uk www.cornerstone flooring.co.uk DMS Flooring Supplies Northampton 0845 643 5601 dmsnorthampton@dmsflooringsupplies.co.uk Floorwise D & J Ltd Southam - see Floorwise p78 J J Wholesale & Distribution Ltd Birmingham 0121 765 4994 jjwholesale@gmx.com

East Beds Flooring Bedford 01234 341234 sales@bedsflooring.co.uk www.bedsflooring.co.uk Salesmark Ltd St Neots - see Floorwise p78 STS Flooring Distributors Cambridge Tel: 01954 781142 sales@stsflooring.co.uk www.stsflooring.com

South West BL Flooring Supplies Bristol - see Floorwise p78 BL Flooring Supplies Gloucester - see Floorwise p78 Fitwell Flooring Ltd Redruth - see Floorwise p78 Fitwell Flooring Ltd Newton Abott - see Floorwise p78 Flooring Supplies (Wessex) Amesbury 01980 625888 orders@flooringsupplieswessex.co.uk

Matty’s Wholesale Carpets Birmingham 01675 433072 sales@mattys.co.uk

Solent Wholesale Carpet West Sussex 01243 774623 sales@solentwholesale.co.uk www.solentwholesale.co.uk See page 13 for details

STS Flooring Distributors Watford 08454 342000 sales@stsflooring.co.uk www.stsflooring.com

STS Flooring Distributors Thame (Oxford) 01844 213555 sales@stsflooring.co.uk www.stsflooring.com

Trade Counter Carpets Leicester 0845 604 3055 tradecountercarpets@gmail.com Woodall Brothers Ltd Shrewsbury - see Floorwise p78

Lee Floorstok Ltd Manchester - see Floorwise p78

MCA Floorwise Ltd Morecambe see Floorwise p65 Millbrook Carpets Darwen 01254 703999 millbrookcarpets@live.co.uk

THE STOCKLISTS June 2016

Are you a Wholesaler? If you’re not listed here, please call Diane Martin on 01482 659396.

The Stocklists South East Acorn Carpet Accessories Bromley, Kent - see Floorwise p78 Ashmount Flooring Supplies Ltd Tottenham 0208 808 2158 sales@ashmountflooring.co.uk www.ashmountflooringsupplies.co.uk Beds Flooring Bedford 01234 341234 sales@bedsflooring.co.uk www.bedsflooring.co.uk Clifford Floors Strood 01634 285900 sales@clifford.uk.com Culpeck Strood 01634 299000 sales@culpeck.uk.com Columbia Flooring Middlesex 020 8443 3322 sales@columbiaflooring.co.uk www.columbiaflooring.co.uk See page 7 for details DMS Flooring Supplies Hemel Hempstead 0845 643 5344 dmshemel@dmsflooringsupplies.co.uk DMS Flooring Supplies Milton Keynes 0845 643 5320 dmslaser@dmsflooringsupplies.co.uk Kent Flooring Supplies Ltd Chatham 01634 668668 sales@kentflooring.co.uk www.kentflooring.co.uk Littner Hampton London 020 8520 8474 littnerhampton@aol.com www.littnerhamptoncarpets.co.uk John Palmer Carpets Fareham 01329 221933 sales@johnpalmercarpets.uk.net

Rackhams London 020 8531 9225 sales@rackhamsltd.co.uk www.rackhamsltd.co.uk See page 12 for details Salesmark Lancing - see Floorwise p78 Solent Wholesale Carpet West Sussex 01243 774623 sales@solentwholesale.co.uk www.solentwholesale.co.uk See page 13 for details STS Flooring Distributors Orpington/Croydon 0845 434 1000 sales@stsflooring.co.uk www.stsflooring.com Trade Carpet London Wimbledon 0208 247 3891 sales@tradecarpet.com www.tradecarpet.com

Wales

Ireland Flanagan Flooring Distributors Belfast & Saintfield Co. Down Northern Ireland Tel: 028 9751 0932 sales@flanagan-flooring.com www.flanagan-flooring.com Flanagan Flooring Distributors Willow Business Park Dublin Tel: (01) 429 7800 sales@flanagan-flooring.com www.flanagan-flooring.com Provincial Floorcoverings Ltd Dublin - see Floorwise p78 Provincial Floorcoverings Ltd Belfast - see Floorwise p78 Provincial Floorcoverings Ltd Limerick - see Floorwise p78 TCS “The Carpet Specialists” Co. Louth 00353 879 464 563 00353 429 351 351 info@tcsthecarpetspecialists.com www.tcsthecarpetspecialists.com

Matty’s Wholesale Carpets Birmingham 01675 433072 sales@mattys.co.uk

Scotland Flanagan Flooring Distributors Glasgow Business Park Baillieston Tel: 0141 773 1122 sales@flanagan-flooring.com www.flanagan-flooring.com MCD Scotland Uddingston Glasgow 01698 808000 mcdscotland@mcd.co.uk www.mcdscotland.co.uk Neil Smith Ltd Glasgow - see Floorwise p78

Potts & Ward, Woodcocks Ltd Brighton 01273 557211 sales@pwwflooring.com www.pwwflooring.com

THE STOCKLISTS June 2016

itâ&#x20AC;&#x2122;s time to get wise about floors with our market-leading products adhesives + screeds

profiles

gripper

stair nosings

underlay

tools

national distributor network

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Floorwise Group Ltd. Floorwise House 22 High Street, Kegworth Derby, DE74 2DA, UK Tel: +44 (0) 1509 673974 Fax: +44 (0) 1509 674841

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18 Salesmark West Ltd Amesbury, Wiltshire Tel: 01980 880933 mail@salesmark-west.co.uk 19 Acorn Carpet Accessories Ltd Bromley, Kent Tel: 020 8462 0422 Fax: 020 8462 0927 acorncarpetsacc@btconnect.com 20 Salesmark Lancing, West Sussex Tel: 01903 750522 Fax: 01903 851111 sales@salesmark-floorwise.co.uk 21 Fitwell Flooring Ltd Newton Abbot, Devon Tel: 01626 835935 sales@fitwell.co.uk 22 Fitwell Flooring Ltd Redruth, Cornwall Tel: 01209 214344 1 sales@fitwell.co.uk

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1 Neil Smith Ltd 10 Provincial Floorcoverings Ltd Glasgow Limerick Tel: 0141 552 1141 Tel: 00353 (0)61 227 100 sales@neilsmithltd.co.uk Fax: 00353 (0)61 227 000 sales@pfl.ie 2 Provincial Floorcoverings Ltd Belfast 11 Cornerstone Flooring Tel: 028 9075 3202 Doncaster Fax: 028 9075 3901 Tel: 01302 835117 salesbelfast@pfl.ie Fax: 01302 302542 cornerstone floor@btconnect.com 3 Floorwise (North East) Ltd Birtley, County Durham 12 Birch Distribution Tel: 0191 410 7070 Sheffield Fax: 0191 410 6116 Tel: 0114 243 1230 sales@floorwisene.co.uk Fax: 0114 243 5118 n.maude@birchdistribution.co.uk 4 MCA Floorwise Ltd Morecambe, Lancashire 13 Woodall Brothers Ltd Tel: 01524 33517 Shrewsbury, Shropshire Fax: 01524 381852 Tel: 01743 441584 sales@mcafloorwise.co.uk Fax: 01743 441629 sales@woodallbrothers.co.uk 5 Birch Distribution Hull 14 Floorwise D & J Ltd Tel: 01482 826654 Southam, Warwickshire Fax: 01482 878693 Tel: 01926 814922 p.pearson@birchdistribution.co.uk Fax: 01926 817899 info@fwdj.co.uk 6 Birch Distribution Leeds 15 Salesmark Ltd Tel: 0113 244 4363 St Neots, Cambridgeshire Fax: 0113 244 8665 Tel: 01480 212888 p.zanetti@birchdistribution.co.uk Fax: 01480 218585 7 Lee Floorstok Ltd 16 BL Flooring Supplies Ltd Manchester Gloucester Tel: 0161 231 8080 Tel: 01452 223355 leefloor@aol.com Fax: 01452 371284 8 Lee Floorstok Ltd 17 BL Flooring Supplies Ltd Liverpool Bristol Tel: 0151 708 7420 Tel: 0117 955 5454 Fax: 0151 708 7241 Fax: 0117 955 2626 leefloorliv@aol.com info@blflooring.co.uk 9 Provincial Floorcoverings Ltd Dublin 10 Tel: 00353 (0)1 626 3913 Fax: 00353 (0)1 626 3960 salesdublin@pfl.ie

Carpet&FlooringReview

Flooring factsheet Wool fibre Benefits of Wool Carpet

SAFE

Practical Strong and Resilient – Wool carpet will provide superior performance over many years as it can offer unique resilience and long lasting durability. The natural crimp of wool offers valuable ‘bounce-back’ so that pile compression is resisted and the effects of tracking and shading are reduced – maintaining good appearance over many years.

DURABLE EASYCARE

Easy care – Wool is a natural fibre that has an inbuilt resistance to soiling due to its natural oils and its outer surface of microscopic scales and as a result additional anti-soil treatments are not necessary. Simply vacuuming the carpet will keep it looking good and whilst wool initially repels spills, prompt and complete blotting with white paper towels or an absorbent cloth is advised and will address many household spillages.

Comfort

COMFORT

Soft and Warm – Wool carpet adds luxurious underfoot comfort and warmth to the home and acts as an insulator improving heat retention and energy efficiency. Peace and Quiet – Wool carpet absorbs sound and cushions the home against echo and room to room noise transfer.

Safety

The Best Carpet Wool Wool carpets have a historic reputation for quality because as a fibre it is known to withstand pressure and have excellent appearance retention properties. The best wool for carpet production is ‘strong’ wool and this is grown on sheep breeds found in Britain and New Zealand. Most carpets will contain both British Wool and New Zealand Wool because British Wool is more bulky and resilient and offers texture and unique heathery shades to carpet, whilst New Zealand wool is softer and whiter and particularly good for plain, lighter shaded ranges. Combining the two within a blend for carpet yarn gives manufacturers the perfect qualities for carpet. Wool has yet to be matched by any man-made fibre; it has superior strength and does not need other fibres to improve its performance. However manufacturers choose to use synthetic fibres within the yarn blend for a number of reasons. These include fibre flexibility, dyeing, heat setting, stain resistance, durability and cost. These wool rich compositions offer industry standard carpets which will perform well in the home.

100% wool or 80/20 – 80/10/10 wool rich

britishwool.org.uk campaignforwool.org THE STOCKLISTS June 2016

Fire Retardant – Wool is naturally fire resistant, has a slow ignition rate and tests show that it is self extinguishing within seconds. It meets many safety regulations without additional treatments and is favoured in contract locations for this reason. Fall Friendly – Carpet cushions and so provides a softer floor which protects against serious injury in falls by the very young or the elderly.

Internal Environment Indoor Environment – As a natural ‘smart’ fibre with a complex physical and chemical structure, wool helps to create a balanced atmosphere in the home. It breathes and absorbs humidity in the air, releasing it when the atmosphere becomes dry and helps improve air quality by absorbing airborne toxins in indoor air. Anti–allergy – The minute scales on the fibre’s surface will hold fine dust until vacuumed which helps to reduce floating particulate in the atmosphere. Wool does not give off harmful emissions or promote the growth of bacteria and wool is not a food source for dust mites.

Eco/Environmental Natural and Sustainable – Grown on sheep, which graze freely, wool is both 100% natural and fully sustainable. As shearing is a necessary part of animal husbandry this means that every year there is a fresh supply of wool available for the carpet manufacturing industry. Energy Efficient – Wool is energy efficient in the home and also in carpet production. Biodegradable – Wool fibre is biodegradable in soil and will produce nitrogen, sulphur, carbon dioxide and water which are all plant nutrients. Environmentally Assessed – Wool is an environmentally responsible fibre that has been measured in terms of its ecological impact. A Life Cycle Analysis study carried out by Leeds University to ISO 14040 standard for British Wool concludes that it compares favourably when measured against man-made fibres. 65

66 June 2016

Carpet&FlooringReview

Stocklists Classified The

SITUATIONS VACANT

Sales Representative An exciting new sales opportunity covering the following area

Hampshire / Dorset / South Coast

Sales Representative to cover Kent Surrey and Sussex Full training offered , previous experience not necessary. Competitive Basic salary, bonus package, fully expensed company car, private health cover and pension scheme. (Candidates must reside on territory and possess full driving licence)

Please send C.V. With covering letter to Katharine Carter, Kingsmead Carpets, Relay Drive Tamworth. B77 5PR or katharine.carter@kingsmead-sales.co.uk

Earnings circa £45,000 Cormar Carpets is one of the UK’s leading manufacturers of tufted carpets, supplying stylish, quality carpets to the retail, contract and wholesale trade throughout the UK. We are looking for an enthusiastic and committed individual with the ability to realise the full potential of this already established area. Knowledge of the carpet trade is not essential, however previous sales experience is required as applicants must be able to demonstrate a proven successful sales record. The ideal candidate would live on territory, although this is not essential. As a consequence we will accept applications from those who live in close proximity to the territory shown. An above average salary and benefits package is available for the successful applicant, including basic salary plus commission on sales, company car, and pension scheme. Previous applicants may apply. Please send your CV and hand written covering letter summarising your relevant skills and experience for the attention of Carla Pickford, HR Manager, Cormar Carpets, Brookhouse Mill, Greenmount, Bury, BL8 4HR Closing date for applications: 14th June 2016

Are You A Closer? Posners of swiss Cottage NW6, a trusted name since 1946, are growing. We are a leading claims management provider based in Cannock. We manage claims following the loss, theft or damage of household goods on behalf of Insurance Companies. We are currently looking for a Claims Handler in the following area: Carpet, Flooring and Furniture Validation We are looking for candidates with a minimum 3 years’ experience in carpet and flooring industry. You must be able demonstrate the ability to identify different ranges and qualities of carpet and flooring from a digital and manual format. Experience within the carpet, flooring or furniture industry, whether in retail or insurance, is essential. Based at: SBS Insurance Services Ltd, Block E, Beecroft Court, Beecroft Road, Cannock, Staffs WS11 1JP We are a friendly, vibrant company with a great working environment providing a competitive benefits package including bonuses and a pension scheme. Contact detail: If you feel this job is of interest and have the relevant skills, please email your current CV and salary expectations to: Craig Ashley, c.ashley@sbs-claims.co.uk Head Flooring and Furniture, SBS Insurance Services Closing date : 30th June 2016

from The Stocklists

We have an immediate opening for an experienced sales person with good carpet, laminate and hardwood flooring knowledge. Computer literate with Facebook and Twitter experience. Able to plan and estimate and willing to “muck in”. A clean driving licence essential. Industry-leading remuneration and pension plan. Initial response, by email only please, explaining what you would do to promote business to grahamcolover@aol.com

Advertise here!

Call Diane Martin on 01482 659396. June 2016 67

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