APRIL 2020
THE TOCKMAN VOL 2 | NO 4
Musgrave Sky High CED 8 $B 141
Brooking Bank Note CED 5 $B 131
JACS Rare Find CED 9 $B 169
Jindra Grand Banks CED 8 $B 182
VAR Revelation CED 14 $B 212
A MUST USE TURNING POINT SON!
KR Synergy CE +15 $B 131
SSF On Point $200,000 Primo son!
SAC Peak Value CED 8 $B 186
SAC CashIn BN46 CED -3 $B 202
Conley South Point 8362 CE 15 $B 125
9 Mile One of a Kind CED 17 HB 212
TWG Tango CED 13 HB 185
NJW Hoss CE 11
KJ BJ Landmark 210 CE 2.5 CHB $121
LCC Time Traveler 2016 Nat’l Champion Polled Hereford Bull
April 2020
W/C Bankroll CE 14 API 134
2
SFG The Judge CE 12 API 144
Mr CCF 20-20 CE 15 API 125
W/C Relentless CE 9 API 117
CDI Innovator CE 11 API 155
TJ Franchise CE 20 API 166
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WLE Copacetic CE 11 API 107
W/C Night Watch CE 18 API 151
WS Proclamation E202 CE 17 API 151.8
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Sparks will Fly with the HOTTEST Sires now available! thestockmanmag.com | THE STOCKMAN
PVF Blacklist Bushs Wingman Ultra-stout ‘must use’ Insight son! NEW outcross/performance/profile sire with CE!
Youngdale Defiance Canada’s finest genetics!
Gateway Follow Me Cool profiled & stout!
Musgrave 316 Exclusive 316’s highest $B son!
Baldridge Alternative Top EPDs in most traits! +200 $B!
Bridges Foretold #1 $W in the breed plus CE!
TLC E-Sig 2019 American Royal Champ!
MK Poker Face Exciting power & profile!
SLGN Bojangles Now on open market!
ECR Redemption LONG necked show sire!
Carbon Copy 2019 NAILE Champion Charolais!
Redemption Hot Resource Son!
BOY Outlier Show Bull of the Year!
KCC1 Exclusive Exciting Hammer son!
FCF Leverage First progeny sold high at FCF!
SCC SCH 24 Karat NEW & ultra stout out of 2 NWSS champs!
Showtime Fireball Mega-exciting!
JBSF Logic Full sisters were Grand & Res at SM JR Nat’l
ACLL Fortune Excellent Hammer son!
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On the Mark First progeny looking great!
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(866) 356-4565 for a free directory or view online at cattlevisions.com THE STOCKMAN | thestockmanmag.com
April 2020
Conley Express 7211 Exciting new sire of champs!
3
VOL 2 | NO 4
W
elcome to The Stockman, a premier livestock publication featuring and serving seedstock and commercial beef producers nationwide. Raising cattle is so much more than a hobby; it is our livelihood and our passion. We understand that, and in every issue want you to see not only incredible cattle, but also relatable, entertaining, and informative editorial features for the producer with 5 or 500 head. At The Stockman, you are more than just a reader or an advertiser; you are a beef producer. We are committed to doing our best for you, every day. Please feel free to communicate with us, your input is appreciated.
contact us thestockmanmag.com Bill Schermer, Owner/Herd Consultant 641.425.2641 | bill@stockmanmag.com Bill and his wife, Nancy, have made their living in the cattle industry. He has provided marketing services for many folks, purebred and commercial alike, since 1970. Schermer Angus Cattle continues to be active in the Junior Angus Association and raise quality cattle near Clarion, IA. As owner of The Stockman, Bill leads by example providing producers with the highest level of customer service. Contact Bill anytime to see what The Stockman staff can do for you!
Katie Delaney Johnson, Managing Editor 507.820.0803 | katie@stockmanmag.com Katie serves as editor, graphic designer, and manager of the day-to-day operations of the office. She is excited to deliver a quality product and work with producers to meet their marketing needs. She and her husband, Neil, raise Angus and Herefords in their family operation, Dandy Acres Enterprises, near Pipestone, MN. Contact her for any and all questions.
Contributing Writers
April 2020
Dr. Vince Collison Dr. Russ Daly B. Lynn Gordon Kirk Lynch
4
Editorial Assistants
Makayla Flower, Graphics Hilary Rossow, Editorial
PO Box 115 Pipestone, Minnesota 56164 office@stockmanmag.com | office: 507.820.0803 | www.thestockmanmag.com follow us! @thestockmanmag
#morethanahobby #thestockman thestockmanmag.com | THE STOCKMAN
Providing the
highest
level of customer service. Ty works alongside his family in their purebred operations, Country Lane Farm and TC Reds near Ringle, WI. An advocate for youth programs and dedicated cow/calf man, he is excited to help producers merchandise their cattle.
Curt Anderson, Consultant 309.644.1419 | curta@frontier.com Melissa, Brandon and their children reside in Fairbury, NE, where they are active in the family Hereford operation, Valley Creek Ranch. She is passionate about helping seedstock producers market to commercial cattlemen. Melissa McGee Buehler, Consultant/Writer 402.239.9712 | mismcgee@hotmail.com Brandon owns Lazy JB Angus with his parents and sister in Montrose, CO. Raised in the cattle industry, he has a true passion for it and loves marketing quality cattle throughout the US. Brandon Creamer, Consultant 970.596.4965 | creamer_b_150@hotmail.com Travis and Sage live near Bridgewater, SD where there run a cattle operation and a diversified crop farm alongside family. They both have a true passion for the livestock industry and enjoy helping other producers.
Ty Bayer, Consultant 715.573.0153 | tcreds@gmail.com Brigham works alongside his parents at Mid Continent Farms, their large, multi-breed cow/calf operation in Kansas. Megan will graduate from ISU as a DVM in the spring of 2021 and is a big part of her family’s Angus herd and Veterinary Clinic in Iowa. Brigham Stewart / Megan Collison, Consultants 785.747.8028 | megancol@iastate.edu When not coaching the University of Kentucky Livestock Judging Team, you’ll find Corbin working at his family’s Angus & Simmental operation. He has a deep passion for good people and good cattle, and takes great pride in helping others within the industry.
Corbin Cowles, Consultant 270.991.2534 | corbin.cowles@uky.edu
Zac is active in his family’s operation, Hall Stock Farm, near Berthold, ND raising registered Angus, Sim-Angus and commercial cattle. He loves working with livestock and youth and as a Livestock Judging Coach.
Travis Hofer / Sage Henderson, Consultants 605.553.2547 | hofercattle@goldenwest.net Coming from a diverse cow/calf operation in MN, Maria has a passion for agriculture and is excited to promote producers through The Stockman’s social media platforms. She and husband, Cade, reside in Mound City, SD on a 5th generation ranch. Maria Opheim, Social Media Manager riawbr@gmail.com THE STOCKMAN | thestockmanmag.com
Zac Hall, Consultant 701.595.6887 | zac@fortelivestock.com
W
e are real cattle folks, loaded with seedstock experience scattered throughout the Upper Midwest. We have put the blood, sweat and tears into this industry just like you and know what it takes to promote your program. We are eager to earn your trust and become a valued part of your marketing plan!
find our media kit thestockmanmag.com
April 2020
Curt works in the auto, benefit, and livestock auction industry, with a deep rooted passion for the agricultural community. He also raises commercial cattle with his wife, Jessica, in Orion, IL.
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12 In this Issue Profiles
12 | The Woodhill Way
Unwavering dedication at Woodhill Farms.
30
30 | Only the Best
Meats by Linz cultivated its niche.
40 | Overcoming Marketing Mayhem Utilize an integrated marketing campaign to reach your customers.
Extension Education 22 | COVID-19 and Livestock
36
with Dr. Russ Daley, South Dakota State University
Leading the Way 26 | Creating Loyalty
with B. Lynn Gordon, Leader Consulting, LLC
Veterinarian View
40
36 | Treatment Tips for Calf Scours with Dr. Vince Collison, Collison Veterinary Services
Kitchen Stock
48 | Featuring the Cassie Sonstegard In the kitchen with Cassie Sonstegard of Sonstegard Cattle Company.
54
Sale Barn Study 53 | Whirlwind
with Kirk Lynch, Humeston Livestock Exchange
April 2020
Straight Up 6
54 | Featuring the Hallstrand Angus
A conversation with the Kurt & Todd Hallstrand, Hallstrand Angus. cover image by Torie Egger Photography Sadie of Don Johnson Angus, Columbus, NE
Katie Delaney Johnson, Managing Editor 507.820.0803 | katie@stockmanmag.com follow us! @thestockmanmag
Editor’s Note
#morethanahobby #thestockman
wash your hands. Social distancing. Quarantine. As I write this, we are in the middle of our first week with no school and no social calendar in Minnesota. A self-proclaimed germaphobe and homebody, it is pretty easy for me to lock my family inside and be perfectly content in our little world. Then reality sets in, farmers and ranchers don’t stop - even during a pandemic. Cattle are hungry, calving season hasn’t ended, and breeding season is almost here. Chores are always there to bring us back to the here and now. So, while many kids fear boredom with no school, farm kids do not. They know that being home, with no place to go means their parents have already written a ‘to do’ list. I think that is the positive I’m taking from all of this, America’s farmers and ranchers are a constant in this crazy world. They remain grounded, humble, and tackling the task at hand to wake up and repeat. That is the take away; that is the lesson we need to show our kids and share with the world. So be safe, be distant, and be thoughtful of one another - oh, and wash your hands!
Katie p.s. - If your looking for something to read, view our past issues online! Subscribe for a hard copy. www.thestockmanmag.com
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The Stockman, (Issue 2 |Volume 4), April, 2020 is published ten times per year in January, February, March, April, May, August, September, October, November, and December by Katie Johnson, PO Box 115, Pipestone, MN 56164. Business, Editorial, Accounting and Circulation Offices: 456 41st St., Jasper, MN 56144. Application to Mail at Periodicals postage prices is pending at Pipestone, MN and additional mailing offices. POSTMASTER: Send address changes to The Stockman, PO Box 115, Pipestone, MN 56164
THE STOCKMAN | thestockmanmag.com
April 2020
publication date
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Lot 25
Lot 180
April 2020
Lot 149
Lot 116
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thestockmanmag.com | THE STOCKMAN
Hit blood-sucking parasites with the triple-barrel power ™ of New TRI-ZAP tags. When you go gunnin’ for horn flies, face flies, lice and ear ticks, make sure you’re packing the right weapons. New TRI-ZAP™ insecticide cattle ear tags from Y-TEX®. TRI-ZAP tags are the only tags on the market with three proven active ingredients to stop performance-robbing parasites dead in their tracks. Even those resistant to other tags. So ask your livestock products supplier for the triplebarrel power of TRI-ZAP insecticide cattle ear tags, or visit www.ytex.com to learn more.
THE STOCKMAN | thestockmanmag.com
Always read and follow label directions. TRI-ZAP is a trademark of Y-TEX Corporation. © 2020 Y-TEX Corporation
April 2020 10
thestockmanmag.com | THE STOCKMAN
April 2020 THE STOCKMAN | thestockmanmag.com
11
the
WOODHILL by B. Lynn Gordon photos courtesy Woodhill Farms Angus
way
Unwavering dedication to formulating a balanced breeding program at Woodhill Farms.
B
rian McCulloh and Dan Borgen joined forces 36 years ago and focused their collective resources to create Woodhill Farms and a signature breeding program that has remained constant. They have created a herd
of Angus cattle that consistently excel at calving ease, feedlot performance, and carcass merit, without compromising maternal function. Borgen and McCulloh have great personal and professional
respect for one another, thus their early conversations of identifying a road map for developing an Angus herd has paid off. As described by Dick Beck, long-time Angus sale manager, and current vice-president of sales and marketing at ORIgen, Billings, MT, they are “two highly motivated men that have merged and meshed their ambitions and individual strengths for the greater good of the Woodhill breeding program.”
April 2020
ANGUS AWARENESS
12
McCulloh, astute in beef cattle industry knowledge with specific experience in the Angus breed is an early adopter like Borgen. Raised on his family’s diversified livestock operation near DeWitt, IA, McCulloh, a 1981 graduate above Dan Borgen and Brian McCulloh of Woodhill Farms.
thestockmanmag.com | THE STOCKMAN
__________ “The key to success is to honestly evaluate your herd on a continuous basis.”
__________
Brian McCulloh, Woodhill Farms
Brian and his wife, Lori, moved to Woodhill Farms, Viroqua, WI and have been there ever since.
BUILDING THE BASE Borgen and McCulloh’s common vision for Woodhill Farms was crafted right from the beginning with a mere 35 head cowherd. The Angus breed had been on a single-trait quest of increasing frame size and growth in the late 70’s and early 80’s. “We believed that focusing on a combination of traits made more
sense,” McCulloh says. At this time, EPDs were also just becoming available, and Woodhill Farms was convinced that when used properly, EPD’s would facilitate the selection process. “We believed we should avoid selecting outliers for a single trait such as growth because outliers likely bring undesirable traits into the mix.” Additionally, McCulloh understood that Angus cattle possessed inherent maternal traits, yet also believed that one could incrementally add performance and carcass merit without
April 2020
of Iowa State University (ISU), is passionate about the livestock industry. He was a member of the ISU collegiate livestock judging team and went on to serve as livestock judging team assistant coach with Dr. Gary Minish at Virginia Tech, Blacksburg VA. McCulloh then had the opportunity to join the American Angus Association (AAA) as Director of Junior Activities. After one and half years at AAA, McCulloh’s mentor, Minish, facilitated a meeting between Borgen and McCulloh and the rest is history.
THE STOCKMAN | thestockmanmag.com
13
above Woodhill Farms holds an annual bull sale drawing a substantial crowd to their facility in Viroqua, WI.
compromising maternal function “The key to success is to honestly evaluate your herd on a continuous basis,” McCulloh adds. These guiding principles developed more than three decades ago remain Woodhill Farms’ principles today, where 100% of the farm revenue is from Angus cattle.
FOUNDATION FEMALES
April 2020
The herd started with foundation females purchased from Lynn Brae Angus, VA, and Graham Angus, GA, and impactful maternal lines in the herd today trace back to these original purchases.
14
The maternal legacy was further powered by the purchase of GT Miss Traveler 58, a maternal sister to a top-performing bull at the 1998 Wisconsin State Test Station. She raised GT Maximum and qualified as a Pathfinder Dam (based on the calving interval and performance of her first three natural calves). GT Miss Traveler
58 also produced 37 sons over her lifetime, such as Woodhill Valor, Woodhill Triple Threat, Woodhill Resolution, and Woodhill Delta. At one point in her life, she had more sons leased or owned by A.I. companies than any other Angus cow in breed history. Nearly 45% of the females in the current Woodhill nucleus cow herd trace to GT Miss Traveler 58. Other influential foundation animals include the Pathfinder Dam, Envious Blackbird DHD 3811, the dam of PAPA Durabull 9805 and Bon View Gammer 85, as well as her famous son, Bon View New Design 878. It is interesting to note that all foundation females originated from herds that understood the value of performance testing
EARLY ADOPTERS Expected Progeny Differences (EPDs) were first introduced by the Angus Association in 1983
and McCulloh and Borgen immediately saw the value in being able to incorporate technology into their decision-making and selection goals, adopting and embracing the use of EPDs right from the beginning of developing their Angus program. Using the latest technology as it became available, the program has become a ‘living laboratory’ that demonstrates what can happen when a breeder believes in new technology, records accurate data on the whole herd, focuses on basic animal husbandry, and has the discipline to continuously make selection and mating decisions that combine common sense, data analytics and cutting-edge science. “One of the keys to our success has been providing bulls that possess the traits that most affect the profitability of a commercial cow herd. Woodhill’s recipe for success includes dependable calving ease direct (CED) and calving ease maternal (CEM), top thestockmanmag.com | THE STOCKMAN
30% weaning and yearling performance (WEPD and YEPD), in tandem with a cowherd that can consistently breed back annually. “This recipe is what maintains our 72% repeat customer base,” says McCulloh. “Commercial producers do not want problematic, high maintenance cattle because most cow herd owners in the Midwest own cows as a by-product of land ownership. We have many customers who have a job away from the farm and/or other farming enterprises that contribute a higher percentage of their income.”
where we come in. Customers rely on us to make the decisions on the traits to measure, record, and evaluate in our breeding program, so they can confidently purchase a bull or female.” McCulloh is also aware that many commercial cattlemen are “long on tasks, and short on labor,” and consequently, utilizing cattle that have been selected for
The Woodhill Recipe Calving Ease + Feedlot Performance + Carcass Merit without compromising maternal function
McCulloh understands that the continual addition of performance and genomic measurements can be confusing to the commercial cattleman. “The average commercial producer has 50 cows and does not have the time to research this technology for their operations,” says McCulloh. “That’s
THE STOCKMAN | thestockmanmag.com
above Brian McCulloh visiting Turkey and meeting with the Minister of Agriculture to discuss steps cattle producers in that country could implement to improve marketing and production of cattle.
April 2020
VIABLE VISION
15
above Woodhill Blueprint E60 was the headliner bull in Woodhill’s 2018 bull sale, becoming the top-valued bull in the history of the program with a 25% semen interest selling to Deer Valley Farms in Tennessee.
the proper balance of traits means customers can be confident they are purchasing cattle that can take care of themselves and not add to that long list of tasks. Buying these genetics, knowing that all the ingredients for the recipe of profitable cattle have been evalu-
ated and incorporated, is a feature of Woodhill genetics. “In the world we live today, we tend to want everything instantly and many want to believe that genomics is the silver bullet. It’s best to stick with a balanced breeding approach that incorpo-
rates all of the modern breeding tools and then add a healthy dose of humility and common sense.” learn more woodhillfarms.com
Mark your calendars for Woodhill Farms annual bull sale, Saturday, April 11, 2020 at the farm near Viroqua, WI and check out the catalog and videos on line at www.woodhillfarms.com.
3 Beef Industry Nuggets
April 2020
by Brian McCulloh
16
Data analytics is exploding in the other businesses – why wouldn’t the cattle industry follow suit, in order to gain as much insight as we can to make better decisions? Tradition can be a powerful foe in this industry.
Leadership is a primary concern for our association and the beef industry. We need leaders to be forward thinking, make tough decisions, while having good judgment and humility to lead.
Word of advice for the next generation: Never quit learning. If you have a keen interest in something, continue to read, think critically and open your mind to grow and move forward.
thestockmanmag.com | THE STOCKMAN
__________ “In the world we live today, we tend to want everything instantly and many want to believe that genomics is the silver bullet. It’s best to stick with a balanced breeding approach that incorporates all of the modern breeding tools and then add a healthy dose of humility and common sense.” Brian McCulloh, Woodhill Farms
April 2020
__________
THE STOCKMAN | thestockmanmag.com
17
M O N T G O M E RY R A N C H 7th Annual
“Performance with Style”
Production Sale Saturday, April 11
1 PM CST | At the Ranch Carrington, ND SELLING: 30 Bulls 10 Fancy Open Heifers S A V Sensation x K R O Canada
MAR Insight 6060 x K R O Canada
SAV Resource x Connealy Mentor
SAV Sensation x SAV Iron Mountain
April 2020
SAV Sensation x SAV Iron Mountain
Cody Montgomery 701.652.5397 • Dennis Montgomery 701.652.3302 • Jory Hansen 701.653.5245 w w w. m o n t g o m e r y a n g u s. c o m • 281 64th Ave SE • Carrington, North Dakota 58421
18
thestockmanmag.com | THE STOCKMAN
April 2020
7KLV IXOO (7 VLE WR EUHHG OHDGHU 6&& 'RPDLQ $ VHOOV
19
HallstrandAngus
5th AnnuAl Production SAle
Saturday • 1:00 pm • april 25, 2020
NortherN WiscoNsiN’s Premier ANgus Bull sAle - New Sale Location W6861 County Road I, Ogema, WI
Selling 46 Hand Selected lotS! 36 Service Age BullS
<<<
& 10 FeAtured FemAleS
<<<
Sires Represented: Jindra Acclaim, Jindra Authority, S Whitlock 179, Spring Cove Reno 4021, SydGen Enhance, GAR Ashland, Woodhill Robust Z4, 3F Epic, HA Prime Cut 4493, Byergo Titus 6340 and more... Genetics From These Breed Leaders Sell!
HE SELLS!
HE SELLS!
Hallstrand Acclaim G31 reg. No. 19676151 Sire: JiNdrA AcclAim / dAm: HAllStrANd BlAckBird t410 mgS: S cHiSum 6175
HallstrandAngus
Kurt & Christina Hallstrand Todd Hallstrand Jed Hallstrand Home address: W6046 Morner Rd., Prentice, WI 54556 Sale Address: W6861 County Road I, Ogema, WI 54459 715/657-0233 Kurt 715/820-1810 Todd 715/657-0531 Jed hallstrandangus@gmail.com
April 2020
www.HallStrandanguS.com
20
Hallstrand Authority G112 reg. No. 19674883 Sire: JiNdrA AutHority 697 / dAm: HAllStrANd ritA H312 mgS: HAllStrANd tc totAl 410 S018
’s in the HE SELLS! *14 EPD top 10%
Hallstrand Enhance G16 reg. No. 19677308 Sire: SydgeN eNHANce / dAm: deer vAlley BlAckcAp 4410 mgS: gAr propHet
For your free reference sale booklet, contact anyone in the office of the Sale Managers, TOM BURKE, KURT SCHAFF, JEREMY HAAG, AMERICAN ANGUS HALL OF FAME at the WORLD ANGUS HEADQUARTERS, Box 660, Smithville, MO 64089. Phone 816/532-0811. Fax 816/532-0851. Email: angushall@angushall.com * www.angushall.com
thestockmanmag.com | THE STOCKMAN
! r e w o P l l Herd Bu
Semen now available - contact us to order!
REG: AAA +*19405247
REG: AAA *19265123
S A V RAINFALL 6846 X ELBANNA OF CONANGA 1209 | DOB: 8/19/2018 BW WW YW RADG -1.0 +60 +108 +.26 MW MH $EN CW +14 -.4 -1 +39
DMI YH SC DOC +.72 +.3 +2.27 +36 MARB RE FAT $M +.74 +.60 +.042 +103
CLAW +.34 $W +81
ANGLE HP CEM +.47 +17.1 +8 $F $G $B +86 +55 +141
REG: AAA +*19415015 BW +.8 MW +107
WW YW RADG DMI YH SC +87 +154 +.33 +1.66 +.9 +.84 MH $EN CW MARB RE FAT +.6 -42 +73 +.88 +1.28 -.050
DOC +32 $M +75
BW WW YW RADG DMI YH +.9 +83 +151 +.34 +1.50 +.7 MW MH $EN CW MARB RE +98 +.6 -38 +65 +1.01 +.96
SC +.91 FAT -.003
DOC +32 $M +61
CLAW +.49 $W +88
ANGLE +.38 $F +115
HP +9.6 $G +77
CEM +8 $B +192
REG: AAA +*19125869
EXAR STALLION 7986 X EXAR HENRIETTA PRIDE 5702 | DOB: 8/30/2018 CED +11 MILK +28
CED +5 MILK +27
CLAW +.43 $W +93
ANGLE HP CEM +.41 +14.3 +15 $F $G $B +123 +80 +203
SYDGEN EXCEED 3223 X FF RITA 3R30 OF 9Q23 5M2 | DOB: 12/24/2017 CED BW WW YW RADG +9 +1.2 +49 +95 +.25 MILK MW MH $EN CW +38 -7 -.2 +4 +55
DMI YH SC +.67 +.5 +.22 MARB RE FAT +1.77 +.99 +.032
DOC +27 $M +82
CLAW +.51 $W +70
ANGLE HP CEM +.51 +13.4 +8 $F $G $B +108 +111 +219
2020 Elite Female Sale October 31, 2020
Eddie & Adam Currier, Proprietors Vince Roberts, General Manager â&#x20AC;¢ 318.470.0050 14603 Highway KK - Lebanon , Missouri 65536 www.wallstreetcattle.com THE STOCKMAN | thestockmanmag.com
EPDs as of 3/17/20
April 2020
CED +10 MILK +33
CONNEALY CONFIDENCE PLUS X M A R ERICA 1617 | DOB: 11/20/2017
21
Extension Education
University research you can use.
by Russ Daly, Professor, SDSU Extension Veterianarian, State Public Health Veterinarian www.extension.sdstate.edu
COVID-19 AND LIVESTOCK: IS THERE A CONNECTION? When reports of the
COVID-19 pandemic first hit the U.S., very few people had likely heard of coronaviruses— with some notable exceptions: cattle producers and their veterinarians. It’s not that people involved with cattle health have any particular insight into the increasing human toll the novel coronavirus is inflicting. Rather, it’s a reflection that generations of cattle producers have recognized coronavirus as a significant cause of diarrhea in their young calves.
April 2020
What’s the connection between the novel coronavirus (designated “SARS-CoV 2”) causing COVID-19 across the world and the “scours” germ cow-calf and dairy producers deal with? Except for the name, very little.
22
There are many different versions of human and animal coronaviruses throughout the world. Many animal caretakers have probably dealt with coronavirus infections for years without realizing it. Swine producers and their vets have fought Porcine Epidem-
ic Diarrhea (PED) Virus and (historically) Transmissible Gastroenteritis (TGE) Virus. Companion animal veterinarians recognize Feline Infectious Peritonitis (FIP) Virus as a cause of illness in cats – all coronaviruses. Considering the above list, it should be apparent that the vast majority of these coronaviruses stick to their own species. No human or cross-species illnesses have resulted from bovine coronaviruses, PED, TGE, or FIP. This is due to the very specific molecular makeup of the “spikes” on the surface of each different coronavirus version. In order for coronaviruses to cause infection, these specific spike molecules need to attach to very specific molecules on a body cell, in a lock-and-key fashion. Pig cells have different surface molecules than do calf cells, than do human cells, and so on. Additionally, respiratory cells have different surface molecules than do intestinal cells. This explains why different coronavirus strains affect specific species and body systems.
It also explains the variability in the usefulness of different coronavirus vaccines (fair for bovine coronavirus, good for TGE, poor for PEDV) in animals. Additionally, it also highlights the fact that our current animal coronavirus vaccines have no utility for people in the face of the COVID-19 epidemic. Severe adverse reactions (due to the additives in these products) can result from people using animal vaccines for themselves. Yet changes can occur to these viral molecules over time. A small shift in the molecular structure of the spike, and you may end up with a virus that can affect a different part of the body or different species. In investigating where COVID-19 cases began, authorities have pointed the finger at a “wet market” in one Chinese city. Wet markets are fascinating places where people can buy supplies, food, and live animals. The variety and number of live animals for sale can be astounding: chickens, pigeons, bats, rodents, snakes, and more. Throw in thousands of human shoppers and you have a unique thestockmanmag.com | THE STOCKMAN
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bats and camels. Much more commonly, other circulating “normal” coronaviruses cause cold symptoms in people everywhere.
There’s some historical precedence to fall back on here. Severe Acute Respiratory Syndrome (SARS) took the world by storm in the early 2000’s. With its likely origin in a bat, it looks like that coronavirus slowly circulated among people in wet markets before it became efficient at infecting people. MERS (Middle Eastern Respiratory Syndrome) emerged quite similarly more recently – with origins in
Could common animal coronaviruses (e.g., bovine coronavirus or PEDV) ever morph into viruses that make people sick? Despite our long history with these germs, it hasn’t happened yet. When PEDV splashed into the world of pork production in 2013, it wasn’t because of a change in the virus: it simply was moved from overseas to the US. Despite its likely animal origin, the current coronavi-
South Dakota State University Extension For more information regarding beef cattle contact SDSU Extension at extension.sdstate.edu
THE STOCKMAN | thestockmanmag.com
rus causing COVID-19 hasn’t yet made animals sick where human illnesses have been common. That’s the good news for our animals. Swings in global financial markets have occurred due to worries about restrictions on travel and other human activity, not any perceived problem with livestock or the food supply. But things can change. The COVID-19 situation bears close watching, especially if evidence emerges that the virus is behaving in a different manner than currently expected. April 2020
opportunity for viruses to “try out” infecting species besides their normal host. Sometimes – apparently in this case – it works.
23
~Request Your Catalog~ Aaron Cell: (715) 650-7625 Email: elangus3112@gmail.com www.EmeraldLaneAngus.com ~Dedicated to Performance Thru Genetics~
April 2020
Emerald Ln Schwarzkopf G647 Sired by VAR Legend 5019 WW YW Marb RE $W +89 +156 +.82 +.99 +82 1% 1% 20% 5% 4% Individual wean ratio of 114 of 15
24
$B +186 2%
ELA Everelda Entense C87 Plattemere Weigh Up daughter out of the Everelda Entense family WW YW Marb RE $W $B +67 +120 +.54 +.62 +67 +143 10% 5% 40% 20% 15% 20% Progeny WR 3@109, YR 2@110 Due 4/27/20 to Byergo Black Magic 3348 thestockmanmag.com | THE STOCKMAN
t n i a P a c i R r e e d m A A g e ain k a M
2019
P BF Red Paint F88
Birthdate 6-17-2018
CE
BW
WW
YW
Milk
CW
YG
Marb
BF
REA
API
14.5
0.0
68.7
101.0 23.7
32.2
-0.52
-0.07
-0.111
1.06
115.9 70.7
IOWA STATE FAIR SIMMENTAL
TI
A Purebred Simmental Son of W/C Executive Order 8543B
l Junior Champion Bul
REG# 3500551
Semen: $50 per Straw
(866) 356-4565
CJ BROWN - (815) 751-6314 josh brown - (815) 751-0679 904 N. MUlFORD, LINDENWOOD, IL 61049 THE STOCKMAN | thestockmanmag.com
April 2020
For More Information,Contact:
25
Leading the Way
How leadership works on the ranch.
contributed article by B. Lynn Gordon Leader Consulting
CREATING LOYALTY HOW GREAT LEADERS CREATE ORGANIZATIONS YOU NEVER WANT TO LEAVE
C
hange is hard and so is uncertainty. As I write this column, we are facing more uncertainty than ever before impacting citizens in the U.S. and around the globe. We can all relate to the uneasy feeling we have in our stomachs as we tune into the news wondering what is next, what does this uncertainty facing our nation mean for our families, our jobs, our community? Uncertainty causes uneasiness, anxiety, and frustration. The health emergency facing the world is unchartered territory as many of us to try and navigate through, and we are all praying and hoping for the best.
ers Create an Organization Their People Never Want to Leave, discuss what he learned from researching over 181 organizations and 10,000 employees about loyalty to their employer. Pulver said, “I titled the book ‘I Love it Here’ because that was the message I heard when I would ask an employee, ‘What is it like to work here?’. Employees who found a culture that fit, responded with, ‘I love it here. I love my job, the management, the culture, what we are doing, what I get to build or develop.’” His initial research focus was to gain a greater understanding of Millennials and Gen Z’s in the workplace. Millennials are people born between 1981 – 1996 and Gen Z’s is the label given to people born between 1997 -2010. He concluded, the results were
April 2020
The feeling of uneasiness can be the result of unchartered territory and the unknown. These are the reasons why finding a workplace that aligns with our needs, values, and culture is so important to us and when we find it, we are often loyal and Manager S tyle long-lasting employees. We all want to be able to Removed Manager say, “I am at my job because I love it here.”
26
I recently had the opportunity to hear Clint Pulver, author of the book, I Love it Here: How Great Lead-
not impacted by the generation represented as much as the management style occurring in the business. “People are people,” he said, “they still appear to want the underlining basics to be heard, understood, valued, and recognized by those around them.” As Pulver gathered data from employees, he realized that their loyalty to their employers could be traced back to what the employers did to encourage loyalty. What did the leaders in the organizations, companies, or businesses do to create an environment that employees didn’t want to leave? From this, he identified four types of managers and how their management and leadership styles impacted employee engagement. (See chart).
S tandards Connec tion Employee Reac tion Low
Low
Disengagement
Buddy Manager
Low
High
Entitlement
Controlling Manager
High
Low
Rebellion
Mentor Manager
High
High
Repect
thestockmanmag.com | THE STOCKMAN
REMOVED MANAGER
BUDDY MANAGER This manager is everyone’s friend. She expresses to employees that everyone should be friends, and since we are all friends, an “anything-goes” attitude permeates through the workplace. This manager has a high connection with employees, going out for lunch with them, chatting over long coffee breaks, or shooting the breeze for long periods, but has low standards. Employees believe, this manager won’t fire me or discipline me because we are friends. I can show up late, do poor quality work, leave early, ask for lots of time off because we are buddies; they won’t enforce any standards or rules. Employee action: Entitlement
CONTROLLING MANAGER
MENTOR MANAGER
The controlling manager is representative of managers trained in the command and reward management system often associated with previous generations. They enforce an attitude of show up, do your work and don’t complain. Similar to that which we may remember hearing our parents say – children should be seen and not heard. Controlling managers are not there to be the employees’ friend, their focus is on getting the work done, making money, or focusing on the measurement associated with their business (e.g. manufacturing – number of items produced in one day). These individuals focus on high standards and low connection with employees. This creates an environment where employees don’t feel connected, appreciated. Employees perception is the manager values the product produced, not the person involved in producing the product. Employee action:
The mentor manager represents high standards and high connections. He is not just the developer, but an advocate for the individual. This manager demonstrates connection. He knows your name and expresses support for your work, but, at the same time has standards and expectations for your work. She focuses her efforts on empowerment and building an environment where productive relationships are nurtured, and trust is established. Employee engagement and loyalty is developed because the employee believes the manager truly cares about them, their abilities to contribute to the business and helping them achieve personally and professionally. Employee action: RESPECT
Rebellion
How do your employees react to your style?
Pulver encourages managers, CEO’s or anybody that goes by the title of an influencer (e.g. a leader or boss) to see the results gained by looking at their employees as people, not just generations and see the impact their management styles can have on loyalty. “If you learn how to do this and create this within your business, you give your people that opportunity to thrive, to survive and to come to an environment, a workplace where they like themselves best,” says Pulver.
B. Lynn Gordon, Ph.D., Leader Consulting, LLC. Sioux Falls, SD. Lynn is an agricultural freelance writer and leadership consultant with an extensive background in the livestock industry. She can be reached at lynn@leaderconsulting.biz or through her blog at http://www.leaderconsulting.biz
THE STOCKMAN | thestockmanmag.com
April 2020
A manager who is removed is very disengaged from the daily interactions with his employees. Disengaged managers don’t communicate with employees, don’t know their names or address the employees by name. They manage from afar, not being seen regularly, not having staff meetings and limit face-to-face contact with employees. These managers present low standards to employees and, as a result, have a low connection with them. The perception presented to the employees is, “the manager doesn’t care, so why should I?” Employee action: Disengagement
27
JSAR TOP CUT ANGUS BULL SALE Bidding Open April 2020 WWW.MIDCONTINENTFARMS.COM
Thanks to these progressive breeders who believe in our genetics and program!
JSAR Mr Titan E7 Reg 19094735 Sold to Styles Angus, SD Titan x War Direction
JSAR The Replacement F23 Owned with Mike Forney Angus of Arkansas Hotrod x Maverick - Semen available!
JSAR Heavy Ranching E3 Reg 19110805 Owened with Boyert/Core and Kruse Angus, IA O’Reilly Factor x BC Maverick - Semen available!
JSAR Mr Maverick 432 E98 Sold to Collison Angus, IA Maverick x Opportunity
JSAR Mr Maverick 432 280WYE Sold to Rod Furrow, KS Maverick x Weekend Getaway
JSAR Real Estate E114 Full sib to JSAR Titan Semen available!
Reg 19094770
Home of JSAR Titan The most underused bull in the Angus Breed!
April 2020
Semen available from JSAR or Major Distributors
28
Home of Gambles Hot Rod Limited Semen Availalbe - Call for details
Aged bulls available for sale year round by Private Treaty - Follow us on Facebook!
Reg 19094472
Gregg Stewart • Brig Stewart 400 East College Washington, Kansas
Gregg: 785.325.2089 or 785.747.8027 Brig Cell: 785.747.8028
BID ONLINE APRIL 2020 - WWW.MIDCONTINENTFARMS.COM thestockmanmag.com | THE STOCKMAN
Selling 100 Lots! donors • bred cows • bred heifers
RWA FAIL SAFE W1998 • 19245422 WW
+
+
8 35%
81 2%
YW
143 1%
+
MK
34 4%
+
CW
68 3%
+
MB
RE
1.92 +.73 1% 25%
+
FT
.026 75%
+
$W
95 1%
+
$F
104 10%
+
METHOD GENETICS
$C
+
361 1%
QUALITY POUNDS
RETAINED OWNERSHIP
177 1%
160 2%
305 1%
%RANK
EPDS AS OF 1/27/20
ROBIN WILSON
706.540.0400 • RWILSON@ROCKINGWANGUS.COM
KIRK CHILDRESS
828.226.2839 • KIRK@ROCKINGWANGUS.COM
4705 WATERWORKS RD JEFFERSON, GA 30549 WWW.ROCKINGWANGUS.COM
THE STOCKMAN | thestockmanmag.com
$B
220 1%
+
MATERNAL INDEX
SCORE
Guest Consignors Iron Pin Farm Vista Farm Edgewood Angus Farm
$G
115 1%
+
SALE MANAGER ROGER WEST CONSULTING, LLC 254.434.1095 ROGERWESTCONSULTING@GMAIL.COM
April 2020
CED
29
Only the
BEST by B. Lynn Gordon photos courtesy Meats by Linz
Meats by Linz cultivated its niche with genetically-sourced high-quality Angus beef.
Start with the best, and you
will end up with the best. That’s been an underlying principle for Meats by Linz, Calumet City, IL.
April 2020
Utilizing the best in Angus genetics as the source of a branded beef product sold in fine-dining establishments is the only way to have consistency from conception
30
to plate believes the team at Meats by Linz. Having control from beginning to end means focusing on quality during genetic selection and demanding the same when the beef arrives on the consumer’s plate, enhanced with the highest standard of integrity and service for a vibrant business.
“We are strong believers in conducting business in an ethical, honest, open, and responsible manner with everyone from our guests and owners to vendors and fellow employees,” says Camille Ballay, sales manager, Meats by Linz. Ballay’s experience in food sales and understanding the importance of customer satisfaction is most beneficial to the growth of the company. Ballay, born in France, has a degree in International Business from University of Texas and fluently speaks three languages (English, Spanish, and French). She worked in food sales extensively across Texas for seven years before joining the team at Meats by Linz in 2007. Today, her role focuses on continuing to expand sales in Texas through her knowledge of foodservice in that state while also growing sales
above Linz Family at September 2019 Linz Heritage Angus Sale: Zac and wife Jusley, Tyler, Fred, Jacques and Camille. Zac is the 4th generation of the Linz family to be involved in the meat business.
thestockmanmag.com | THE STOCKMAN
nationally and internationally. Ballay and Fred Linz, owner of Meats by Linz and Linz Heritage Angus, have a son, Jacques.
FROM CONCEPTION-TO-PLATE Fred Linz’s grandfather, Martin Linz, opened a small neighborhood butcher shop in 1963 to provide meat to friends, family and surrounding neighborhoods and eventually restaurants. Fifty years later, consistency and quality remain the focus initiated by the founding generation and Meats by Linz has grown into one of the premier meat purveyors in the U.S.
To supply this new product line and maintain unprecedented control of the beef all the way through the production and processing chain, the Linz family purchased land above Dry age room at Meats by Linz. near Crown Point, IN and started the Linz Heritage Angus catThe location of the ranch and tle operation in 2013. processing facilities has also beComplete control over the gecome vital in the development and netics which influences the beef growth of Meats by Linz. With a they would sell to top quality foodservice outlets such as hotels, processing plant located just south of Chicago, they can make delivrestaurants, resorts, casinos was eries Monday through Friday, into the company’s goal.
April 2020
“Many factors make the difference in separating a so-so steak from a mouth-watering experience at a top steakhouse,” says Fred Linz. He has mastered the conception-to-plate concept through understanding that the breed of cattle, how they are fed, and the region in which they are raised can all influence the final product. As Linz witnessed the growth in demand by consumers for higher-quality beef and was aware of the consistency of product quality stemming from Angus cattle, he applied for a USDA ap-
proved classification, referred to as a ‘G’ schedule. This classification was approved in 2011 and began the traceable, verified, Angus genetic product line called Linz Heritage Angus (LHA). The beef marketed by Meats by Linz carries the ranch name Linz Heritage Angus into the marketplace. “LHA has set us apart from the competition as the consistency is hard to beat,” says Ballay.
THE STOCKMAN | thestockmanmag.com
31
above Camille Ballay, Sales Manager, Meats by Linz, visited Porters Steakhouse, College Station, TX.
the city and northwest Indiana region. Deliveries are also easily made into other areas such as in Wisconsin, Indianapolis, Cincinnati, and Michigan. Distribution in Texas comes from the company’s Dallas distribution center into Dallas/Ft. Worth, Houston, Austin, and San Antonio.
CUSTOMER CURIOSITY “We view our customers as partners and an essential part of our growing family,” says Ballay. Thus, with an increasing number of consumers who want to know where the food they consume comes from and the background
______ Demand and growth to 35
different states and exports to the Caribbean, Hong Kong, and Japan have fueled the need for expansion at their production facility three times since 2004; one expansion resulted in tripling the size of their dry-aged room. Over 4,500 head of cattle are sourced weekly to meet the demand. Always focused on expansion, Ballay, with her European roots hopes to someday expand markets in Europe as well.
story that comes with it, Linz Heritage Angus answers consumers’ curiosity. “Our customers (restaurants) are telling us they are very happy with the consistency of the product, which for them is very important as they want to get the same eating experience every time for their guests.” Meats by Linz offers a choice to their customers, which is another piece of feedback they often hear. The restaurants can purchase any of their USDA graded beef products or can select the Linz Heritage Angus (LHA) branded beef products. Hearing direct feedback occurs because of the unique face-toface interaction the company has with its clients. Most of their new customers come as a result of the staff hitting the streets and pounding the pavement making on-site cold calls to potential restaurants or calling ahead to set up an appointment. But the focus is always on building a direct, in-person relationship. “I am fortunate to still be able to have daily contact with my customers,” she says. Ballay and Linz also spend a lot of time traveling the country meeting new Angus breeders and going to cattle sales to ensure the
April 2020
“Our customers (restaurants) are telling us they are very happy with the consistency of the product, which for them is very important as they want to get the same eating experience every time for their guests.”
32
______ Camille Ballay, Meats by Linz
thestockmanmag.com | THE STOCKMAN
seedstock program is continuing to advance and impact positive results for their meat business. Keeping in tune with both the cattle industry and the meat industry has made a difference. Another element setting Linz Heritage Angus apart in the market is a focus on dry-aged beef. Although the company sells both ‘wet’-and-‘dry’-aged beef products their expertise in the meat industry is further established as they sell veal, pork, poultry, lamb, game meats, charcuterie lines, bacon, etc., to their restaurant customers. This allows Meats by Linz to be a full-service, centerof-the-plate, one-stop-shop.
DRY-AGED BEEF “Dry-aging is the original way beef used to be handled and aged before we got into cryovacing the whole muscle. Dry-aging is an old school technique that adds a unique flavor profile to the beef.” Dry-aging beef is the process of laying out a piece of beef, predominantly middle meats such as ribeyes, striploins, and shortloins, in a humidity-and temperature-controlled environment. By doing this and keeping track of the number of days or weeks a piece of meat is aged, processors
can control the decomposition of the enzymes within the meat itself which in turn, makes the meat more tender and enhances the flavor but also shrinks the piece of beef due to evaporation of water inside the muscle tissue. Meats by Linz prides top Camille Ballay, Sales Manager, Meats by Linz, visiting with restauthemselves in their dryrant customers. age cooler which has over 11,000 subprimal cuts or over 250,000 ing demands of the foodservice lbs. any given day with individual industry head on. It’s no woncustomer names and specificader why they are the cut above tions on each tag. Dry-aged beef purveyor, from their unique from Meats by Linz is all about position in offering a true concustomer preference. Some of ception-to-plate program to their the beef is dry-aged two weeks dedication of putting the customand some customers ask for dryer’s needs first. Meats by Linz is aged products up to 85 days and raising the bar across the board. beyond. Linz Heritage Angus is offered in their LHA Reserve, upper 2/3rd Choice product, commonly known as ‘Steakhouse Preferred’ and LHA Prime, from the most elite category of USDA graded beef with the most abundant marbling.
learn more meatsbylinz.com
RAISING THE BAR Meats by Linz is taking the ongoing challenges and ris-
April 2020
below Meats by Linz specializes in dry-aged beef. The beef is aged between 2 weeks up to 85 days and beyond depending on customer preferences.
THE STOCKMAN | thestockmanmag.com
33
thestockmanmag.com | THE STOCKMAN
N I H CA$
SAC
Semen $30 • AI Certs: $35
AAA No. 18812802
Sire: Styles Cash R400 Dam: Buffalos Elba BN17 by Silveiras Conversion 8064 x Tehama Total M811 BW: 76@96 BW: +3.6 .53 95%
WW: +85 .47 1%
YW: +152 .42 1%
WW: 918@120 RADG +.35 .22 2%
YH +.9 .40 10%
SC +1.67 .48 10%
YW: 1692@118 CW +73 .40 1%
Marb +73 .36 25%
SC: 42cm RE +.88 .36 5%
$W +72.93
$F +137.14
$B +201.90
4%
1%
1%
SAC Cashin is a stout-made, performance driven, three dimensional bull with excellent muscle shape,
Owners:
For Semen Contact:
Collison Angus , IA - 712.297.8148 Silveira Bros, CA - 559.217.1502 Schermer Angus, IA - 641.425.2641 Sandven Cattle, IA - 515.890.0119
866-356-4565 www.cattlevisions.com
April 2020
structure and scrotal development. Make him your “GO-TO” HIGH $ VALUE sire! He’s produced from a tremendous cow family with a flexible pedigree that allows you to power up and inject growth to many of today’s “most highly used” sires.
35
Veterinarian View
Health & Reproduction questions answered and explained.
by Vince Collison, Collison Embryo | Collison Veterinary Services, Rockwell City, IA
collisonembryo.com
TREATMENT TIPS FOR CALF SCOURS O
ne of the more common health issues we see in newborn calves is scours. Due to multiple requests to cover this subject, I’ll cover some of the key points for scour treatment. There are many types of infections that cause scours in calves, but the symptoms are usually similar. The main thing that kills the calf is not only dehydration, but the severe loss of sodium, potassium, and bicarbonate from their systems. Any treatments must revolve around restoring these fluids and basic electrolytes. When a calf loses too much bicarbonate from its system, he is going to enter an acidotic state. As a newborn, acidosis does not affect the calf as severely as a calf that is 7 or more days old. One of the key
symptoms you’ll see with acidosis is the calf will be breathing hard and very depressed. Often this heavy breathing is confused with pneumonia, but when you see heavy breathing along with scouring it is likely a symptom of acidosis. The rapid breathing is a mechanism to blow off carbon atoms through its breath in an attempt to raise the pH of the blood from an acidotic state. The best thing for treating dehydration is oral electrolytes. If started early, it is an easy and effective method to replace fluids. If the calf is also depressed, it is important to use an electrolyte product that has bicarbonate added to counter acidosis. There are products that do not include anything to counter acidosis,
so if you are treating calves that are depressed, be sure to select the right kind of electrolyte product. I’ve often seen calves being treated with electrolytes, but are not responding very well. It is important to treat these acidotic calves with the right product with the correct frequency. When calves are severely scouring, I’ve found that they need to be given oral electrolytes up to four times per day to keep up with the fluids and electrolytes that are being lost. Bicarbonate given orally will interfere with milk forming a clot in the abomasum, impairing the digestion of milk If you tube calves with this type of electrolyte product, it is best to not let them nurse a bottle or the cow for 30 minutes after administration. Also we try to avoid mixing this type of electrolyte product in milk replacer for that reason.
April 2020
One of the other problems we encounter is people will try to withhold milk entirely while calves are scouring. We do not like this practice as it does
36
thestockmanmag.com | THE STOCKMAN
limit the calf’s opportunity to gain nourishment. As the calf gets rehydrated and things start to come into balance, we want the calf to have the opportunity to nurse if it starts to feel better. Another possible treatment is to give the scouring calf colostrum an hour after tubing with electrolytes. This will provide local antibodies in the GI tract that can have some effect against infections. We also like to use antiserums for E. coli and type C Clostridium. These can be injected subcutaneously and will be of great benefit when those two organisms are involved in the infection. Even if the infection is caused by a virus such as Rota or Corona virus, we still use these antiserums as E. coli is often a secondary infection.
coccidiosis on young calves, but coccidiosis will not show up on calves less than one month of age. It takes one month for the life cycle of coccidia to cause symptoms in calves. Also antibiotics are commonly used in calf scours. Work with your herd veterinarian to determine what might be your best course of treatment if antibiotics are used, but issues with dehydration must still be addressed even if using antibiotics for treatment. With the wet, muddy weather we’ve fought the last several years, calf scours are very likely to show up. Work with your herd veterinarian to develop scour treatment protocols that have worked best in your area.
Clients often want to use oral amprolium and feel they are fighting
learn more collisionembryo.com
Dr. Vince Collison is co-owner of Collison Embryo | Collison Veterinary Services PC in Rockwell City, IA.
April 2020
Even with the best efforts, a calf will often become
so critically dehydrated that they will need emergency intervention. In these cases we recommend IV fluids, and it can make a night-and-day difference in the calf’s recovery. Along with the IV fluids, we can add dextrose for energy and sodium bicarbonate to correct the acidosis. If a calf is at the point where it cannot stand, it is a candidate for IV fluids. I have occasionally turned a calf like this around on oral fluids, but the odds are much higher for saving the calf if you use IV fluids on one this critical. I also will continue to use oral electrolytes on calves during and after IV fluid treatment until I feel the calf is recovered.
THE STOCKMAN | thestockmanmag.com
37
Woodhill Farms Selling
April 11, 2020 - 1:00 pm | Auctioneer: Seth Weishaar 605-210-1124
Lot 3
Lot 1
CED
6
CED
10
BW
0.6
BW
2
WW
85
WW
86
YW
156
YW
133
$M
71
$M
103
$C
314
$C
264
CED
3 2.1
Reg# 19539636 - 2/8/19 Sire: Woodhill Foremost X353-D383 - MGS: Connealy Black Granite
Reg# 19504536 - 3/8/19 Sire: Woodhill Foremost X353-D383 - MGS: Hoover Dam
Lot 9
Lot 10
CED
0
BW
3.3
BW
WW
85
WW
81
YW
144
YW
140
$M
66
$M
67
$C
307
$C
285
Reg# 19541589 - 2/23/19 Sire: Spring Cove Reno 4021 - MGS: Hoover Dam
Reg# 19541570 - 2/21/19 Sire: Woodhill Blueprint - MGS: Woodhill Daybreak U280-X20
Sires Represented:
April 2020
Lot 22
38
126 Bulls!
CED
6
BW
2.7
WW
96
YW
164
$M
51
$C
277
Woodhill Foremost X353-D383 | SydGen Enhance Woodhill Blueprint | Woodhill Reliable Tehama Tahoe B767 | Spring Cove Reno 4021 KM Broken Bow 002 | Connealy Confidence Plus BUBS Southern Charm AA31 | V A R Legend 5019 Baldridge Colonel C251 | Mill Bar Hickok 7242
Reg# 19541599 - 2/26/19 Sire: Spring Cove Reno 4021 - MGS: Hoover Dam
For More Information, Contact:
Woodhill Farms S7589 Tainter Hollow Road Viroqua, WI 54665 Brian McCulloh: 608-606-3238 woodhill@mwt.net www.woodhillfarms.com
- SERVING OUR CUSTOMERS FOR MORE THAN 35 YEARS -
SEE A COMPLETE LISTING OF THE BULLS THAT SELL AT WOODHILLFARMS.COM thestockmanmag.com | THE STOCKMAN
MAY 3, 2020
April 2020
New Date!!
THE STOCKMAN | thestockmanmag.com
39
OVERCOMING
MARKETING m
he y a m for The Stockman by B. Lynn Gordon
April 2020
Utilize an integrated marketing campaign to reach your customers.
40
thestockmanmag.com | THE STOCKMAN
N
o doubt with all the new technologies available today we feel like we are on information overload. It seems a new type of digital media or app becomes the hottest new option almost weekly. As seedstock producers, how can we cut through all this marketing mayhem and be sure we are best reaching our customers? It all begins by focusing on the basics of marketing and developing a solid marketing campaign. These marketing basics include: 1) Telling your story 2) Identifying your target audience 3) Selecting marketing platforms, and: 4) Evaluating your return on investment
TELLING YOUR STORY
This first step begins by making notes on what is unique about your operation. This may include ranch history, breeding philosophy, breeding program goals, and marketing protocol or approach to selling. Identifying key factors in these areas creates the foundation to building a marketing message. Having a clear picture of who you are and what you represent is critical in framing how to effectively transfer a message to your customers. The marketing message is further refined by identifying your competitive advantages. What sets your operation, breeding program, etc., apart from other breeders, or other breeds?
IDENTIFY TARGET AUDIENCE One of the most basic principles in marketing focuses on identifying your target audience. Once you have begun to build a roadmap of who you are and what your message is, you need to focus on who needs to see or hear that message. Staying in business means cultivating customers and this begins with learning as much about your customers and potential customers as possible. The last thing you want to do is invest money into marketing efforts your target audience won’t see. Ask yourself, “What do I know about my customers?” • What are their demographics? (location, age, gender, etc.) • Are they past customers? • Who are your potential buyers? • What is their operation size? • What is their price point? • What are their goals? Doing this activity requires a
April 2020
“As seedstock producers, it’s important that we tell our stories throughout the year, not just at sale time,” says Brett Spader, president of
Angus Media, a division of the American Angus Association, St. Joseph, MO. “Telling your story begins by understanding your identity in the seedstock business. In order to be able to market your program, you need to be able to answer these two questions; ‘What makes your operation unique?’ and ‘What are your competitive advantages?’
THE STOCKMAN | thestockmanmag.com
41
similar focus and action as the first step, ‘Telling Your Story’. Work through these questions to help you gain a greater awareness of who your customer is. Data collection and recordkeeping are important to seedstock producers and provide you with the roadmap for sire selection, culling, selling options, etc. Data collection to learn more about your customers is as valuable as the data you collect for your cowherd.
April 2020
“After identifying who your customers are, you need to identify how to reach these customers,” says Spader. “How do they receive their information? How can you reach them multiple times in multiple ways?”
42
Drafting a short survey and asking your customers to complete it will provide you with valuable information to factor into the development of your marketing campaign, especially the selection of which type of marketing media to utilize.
Example 1: Printed Survey
SELECTING MARKETING PLATFORMS
Objective: Learn more about what media vehicles brought them to your sale and why they chose to do business with you.
The days of promoting your bull sale in a regional livestock newspaper or your breed publication as the only outlet to reach your customers is no longer viable. Technology has both enhanced and added more complexity to the implementation of a marketing campaign. Seedstock producers can now utilize print, digital or social media to deliver a marketing message. Multiple marketing media are being utilized by your customers and should,
When: At time of purchase
Example 2: Email Survey When: Annually, off-season
Objective: More in-depth survey to identify why your customers do business with you, what they find value in and how you can increase their customer loyalty.
P ote n ti al
Customer Survey Questions:
1) What did you purchase and why? 2) How did you hear about us? 3) What ways did we reach you that were meaningful? 4) How long have you known about our operation? 5) How do you prefer to review our sale offering? 6) What is important to you moving forward?
thestockmanmag.com | THE STOCKMAN
Planning Your Pathway
above An example of using integrated marketing platforms throughout the year.
therefore, be considered in your marketing mix as well.
grated marketing plan,” reiterates marketing specialist, Spader.
“Today we can use the application of consistent brand messaging across both traditional (e.g. direct mail) and nontraditional (e.g. social media) marketing channels and using different promotional methods to reinforce each other,” Spader says. “Overlapping the multiple media outlets will bring you the best results.” Each of the main media types (print, digital and social) have their own strengths and weaknesses. By overlapping your message across one or more of these platforms you can create a stronger, inte-
An integrated marketing plan will offer a larger reach from multiple touchpoints. Customers may see the message in more than one location reinforcing your promotion and goal. In addition, we know that individuals have their own preference for how they get their information (as the survey most likely indicated). Some prefer to hold a magazine in their hand or have it available on the coffee table when they have a few minutes to flip through it and others find themselves on the computer often and like the elements
of interaction and enhancements that can come from infographics, videos, or computerized images not as achievable in a hard copy platform. An integrated marketing campaign can also allow you to guide potential buyers and customers through a timeline or journey of information you want to present. Over the course of a year from one sale to the next, you have the opportunity to connect and inform your customer in multiple and timely ways to reinforce your marketing message.
“Today we can use the application of consistent brand messaging across both traditional and nontraditional marketing channels and using different promotional methods to reinforce each other.” Brett Spader President Angus Media, American Angus Assn.
______ THE STOCKMAN | thestockmanmag.com
April 2020
________
43
media type examples
strengths
• longer shelf life breed publications • more memorable industry magazines • allows for deeper analysis flyers, catalogs • more time spent newsletters • instills loyalty
DIGITAL
website blog
SOCIAL
Facebook Instagram Twitter Snapchat
• very low cost/free • high ability to be shared • can be interactive • ability to be targeted • easy analytics
RETURN ON INVESTMENT
April 2020
Just as you track the production of your cow herd, it is important to make sure you are measuring the success of your marketing plan. The survey you conduct with your customer’s is a good first step to learn if the dollars you are investing is paying off. “Your focus should be on maximizing your return on investment (ROI) on the dollars you spent, by conducting an analysis of each of the marketing platforms utilized.” Each marketing platform offers ways to conduct analysis to determine if your marketing campaign goals are achieved. New digital and social platforms allow us to gather much more information and do so more efficiently than we could before.
• higher cost per person
reached • difficult to target viewers • hard to analyze results • takes longer to create
• more interactive to tell your story • more thorough analytics • easier to target • lower cost per person reached • easier to connect to additional information
44
weaknesses
A) WEBSITE ANALYSIS Analytic measurements available to you from Google Analytics or your website provider will allow you to track things such as top volume pages, audience behaviors, which content was most viewed, etc. Methods to enhance Website: • Interactive and interesting content • Frequent content updates • Highlight your website in your sale book • Include website URL in all advertising efforts. • Link website in Facebook (social media) outlets • Include a contact form
• shorter shelf life • less loyalty • lower resurfacing chance • short message recall • requires constant monitoring
and management • revolving door of content required • short window of opportunity • animal sales are prohibited on some
where customer can gain more information • Make sure site is mobile friendly (accessible on cell phones) • Utilize Google Maps to locate your ranch/business site • Utilize Google Analytics for ongoing monitoring B) FACEBOOK ANALYSIS Social media such as Facebook is a great way to get to know your audience as it is very interactive. You can easily follow who is your best or most engaging followers and posts gets the most attention (e.g. Likes or Shares). Social media is also very timely, allowing you to remind customers of sale dates, video postings, etc.; that thestockmanmag.com | THE STOCKMAN
Methods to enhance Facebook Presence: • Post frequently • Map out a calendar/timeline of posts that can be prepared in advance. • Identify creative postings associated with timeline. (e.g. Tuesday Trivia). • Should be a reflection of everything you do throughout the year.
Wh ere di d we ge t ou r in forma ti on? Angus Media, a division of the American Angus Association, recently received responses from 1,142 commercial cattlemen who completed a survey about where they get their information and their use or preferences of marketing platforms such as print, digital or social media. The following results are from the survey. Marketing Platform Preferences: • 94% utilize print media to make bull purchase decisions • 38% use websites • 34% use digital publications • 18% use social media
• Use your ranch watermark/ logo on posts or other consistent branding.
(multiple answers were allowed in order to understand how all tools are used)
• Ensure page information is updated (sidebar section)
Online usage: • 59% spent 0-1 hour online each day • 31% spent 1-2 hours online each day
• Update your “Action” button on Facebook. • Utilize Facebook ‘Events’ as another method to invite people to your sale, field, etc. “Determine what a successful marketing campaign means for you (e.g. repeat buyers, customer survey feedback, increase in Facebook followers, more sale catalog requests, etc.) and use the results and analysis you gather to execute your marketing campaign for the next year,” emphasizes Spader.
When shopping for cattle: • 44% do not shop online • 31% use a mobile phone • 24% use a computer • 50% view sale books online • 45% view 2-3 sale books online monthly • 55% found videos helpful Digital Information preferences: • 32% use Facebook for beef industry info • 62% don’t use any social media
R U O Y s ’ t Wha ? y g te a r st g n i t e k r a m
THE STOCKMAN | thestockmanmag.com
April 2020
might be on your website.
45
DANDY ACRES ANGUS
With our customers and community in mind, we have decided to cancel our Annual Production Sale and offer our 2019 calf crop via PRIVATE TREATY BID-OFF. Cattle are available for inspection at the farm anytime by appointment April 6th - 15th or 24/7 at www.dandyacresangus.com. Our full offering will be on display at the farm Wednesday, April 15th - Friday, April 17th.
BIDDING WILL CLOSE AT 5PM ON FRIDAY, APRIL 17, 2020.
Please contact us with any questions! Gregg: 507.227.5331 | Neil: 507.215.1114
Contending bidders will be contacted beginning at 5pm.
10 YEARLING ANGUS BULLS 10 STELLAR OPEN HEIFERS 15 APR-MAY CALVING COWS
via Private Treaty Bid -Off! Selling Quality like this!
April 2020
SUPREME CHAMPION HEIFER 2017 Watertown Winter Farm Show
RES. CHAMPION LATE PEN OF BULLS 2019 Nat’l Western Stock Show
PEN OF HEIFERS 2020 Nat’l Western Stock Show
Dandy Acres Angus Gregg & Nancy Johnson | Neil & Katie Johnson 898 Highway 23, Pipestone, Minnesota 56164 Gregg: 507.227.5331 | Neil: 507.215.1114 dandyacres2@gmail.com
SPRING CALF CHAMPION ANGUS SALE SHOW 2019 Nat’l Western Stock Show
RES. SUPREME HEIFER 2018 Watertown Winter Farm Show
Free housing on bulls through July 1, 2020! Breeding packages available on all females!
www.dandyacresangus.com facebook.com/dandyacresangus
46
thestockmanmag.com | THE STOCKMAN
HL/A2Z Sampson G904
Sire: Kappes Big Ticket C5211 • 3/4 SM
HEARTLAND SIMMENTALS
PERFORMANCE WITH CLASS SALE 2020 Saturday, April 25 • 5:00 PM • Waverly Livestock Auction, Waverly, IA SELLING 100 LOTS: 50 YEARLING BULLS, 15 STRONG AGE BULLS & 35 SPRING PAIRS
HL Judge 9G Sire: SFG The Judge D633 • PB SM
HL Judge F02 HL Integrate 20G
Sire: SFG The Judge D633 • PB SM 15 Strong Age Bulls like this sell!
Sire: GLS Integrate Z3 • PB SM
KLM TPL Firehouse F45 TR PZC Powerhouse 5770 • Red Angus
HL Judge 27G Sire: SFG The Judge D633 • PB SM THE STOCKMAN | thestockmanmag.com
Kirk & Mary Lynch • New Hampton, IA Cell 563-379-1190 Tom & Cora Lynch • Nashua, IA 563-380-1098
BMR Miss Rhapsody F6 Sire: W/C Innocent Man • PB SM 35 Pairs sell April 25th!
Sale Managers: Eberspacher Ent. 507-532-6694 • 612-805-7405 sales@ebersale.com • Catalog online at www.ebersale.com
April 2020
HEARTLAND SIMMENTALS
47
ILLET PHILLY CHEESESTEAK SK Cassie Sonstegard
1 pound flank steak oil 1 1/2 tablespoon olive 1/2 teaspoon salt 1 teaspoon pepper er 1/2 teaspoon onion powd
er 1/4 teaspoon garlic powd ms 3 ounces white mushroo er 2 1/4 ounces green pepp se 6 slices provolone chee
rinkle with that are 1/8 inch thick. Sp skillet on ips str g lon nch 4-i o int Slice steak olive oil in a , and garlic powder. Heat salt, pepper, onion powder your steak. in medium-high heat and add k until the steak n the heat to high and coo Brown the meat. Then tur e about 12 minutes. l tak gets crispy outside, it wil all juices in the pan to a dish for later. Leave Transfer the cooked steak to medium-low. and turn the heat down per, add these to the n and dice the green pep thi s oom shr mu the e Slic skillet. they are just cooked about 3 minutes or until Cook the vegetables for llet from the heat. through. Remove the ski the skillet turn the cooked steak to Re s. ree deg 0 35 to n ove Preheat t own an oven-safe gies together. If you do no coated with nonveg and at me the mix h and ingredients in a bak ing dis skillet, combine the cooked stick spray. ients so evof the cheese steak ingred top the r ove ese che the cheese melts. Arrange the about 5 minutes or until for ke Ba d. ere cov is ng ery thi the broiler for an top, cook the skillet under To get a slightly browned ore ser ving. additional 3-4 minutes bef
April 2020
a great way d loves this dish and it’s ons as well. My husban to add on like o als I of! d fon I like to add in diced oni which he isn’t always s ble eta derizing veg ten his at eat me to get him to old. I do use my love cheese in our househ skillet. the in der ten ra ext more cheese because we in that overnight so it’s sit at me the let and secret sauce
48
Where did you learn to cook?
“
I learned to cook from my mom, grandmother, and a good friend of mine. I enjoy making recipes that are handed down, as well as experimenting with new recipes. I love to try new foods!
Favorite tips and tricks?
“
”
My grandmother should get the credit for this one! She taught me a great little trick to tenderize meat (see opposite). Makes the meat super tender!
”
What is your favorite thing to make?
“
I have several go-to recipes but it depends on my mood and if the kids are eating with me because they are very picky eaters! If the kids are around, we like to be basic and have cheese burgers or steak on the grill. I enjoy adding skewers of shrimp, mushrooms, peppers, and onions to have with the steak, for the not-sopicky eaters!
”
What is your least favorite job in the kitchen?
“
My least favorite job in the kitchen is doing dishes. I would be lost without my dishwasher - and my wonderful husband and oldest child who are also excellent dishwashers!
”
BEEF STROGANOFF BURGERS Cassie Sonstegard
Brown: 1.5 pounds ground beef (preferably Red Angus!) 3 slices diced bacon 1/2 cup chopped onion Blend in: 1.5 tablespoons flour 3/4 teaspoon salt 1/4 teaspoon paprika pepper to taste Stir into meat mixture: 1 can cream of mushroom soup Cook for 20 minutes and then add in 1 cup of sour cream. Serve on toasted buns.
MEAT TENDER IZ
ING SECRET S A
Cassie Sonsteg
ard
UCE
mix together: 1 egg white 1 teaspoon co rnstarch 1 teaspoon so y sauce 1 teaspoon sa lt Pour over mea t least 2 hours. in a baggie and let is soak for I like to soak ov bag periodical ernight, flippin at ly. g the
My cousin shared this recipe with me and my kids, the picky eaters, absolutely love it! It is rich and creamy and a toasted bun really adds an extra dynamic to the delicious meat mixture. I like to pour the mixture on top and serve as an open faced burger - less mess to eat with a fork! We often eat with a side of green beans or corn.
Tell us about yourself.
“
I have been married to Tyler for 12 years and we have three children; Sophie (11), Lainie (6), and Dylan (4). I work for a community mental health center as a licensed Professional Clinical Counselor. I enjoy playing golf, gardening, crossfit, and participating in church activities with our outreach team, as well as, teaching Sunday school. We raise registered Red Angus in west central Minnesota along with Tyler’s parents, and his brother, Tory, and his family.
”
learn more 3scc.net
Sonstegard Cattle Company LLC will hold their 16th Annual Sale on Saturday, April 11th at 1:00pm at River Ranch in Montevideo, Minnesota.
In the kitchen with
Cassie Sonstegard
n e ch Kit
STOCK
Cowboy approved recipes from our favorite country cooks. THE STOCKMAN | thestockmanmag.com
April 2020
Sonstegard Cattle Co - Montevideo, MN
49
APRIL 25, 2020
April 2020
New Date!
50
thestockmanmag.com | THE STOCKMAN
Classifieds
ACRES Top 1/3 of Bulls For Sale and a Select Group of Females Greg Wood 712-260-5691 PVF Insight 0129
Chris Wood 712-260-5692
Celebrating 25 years raising Hereford genetics! at R&R Family Farms
The Orsten Family
Robert & Rochelle | RJ & Laura | James 8481 15th St NW - Willmar, MN 56201 Robert: 320-894-5286 | RJ: 320-894-0171 rob@cardinalcreekcattle.com
www.cardinalcreekcattle.com
CATALOGS: Looking for help with your sale catalog? The Stockman Design Services team is here to help. Email for a quote! katie@stockmanmag.com
BALE WAGONS
ISO: Cattle producers interested in
FOR SALE: Classified space available.
reading more about fellow breeders. Simply subscribe today to receive a free, three-year subscription to The Stockman. thestockmanmag.com/subscribe
New Holland self-propelled and pull-type models/parts/tires. Sell/Buy/Finance/Deliver. (208) 880-2889 www.balewagon.com
Text only. $30/issue. Itâ&#x20AC;&#x2122;s quick and easy, email your ad to us at office@stockmanmag.com.
SELLING: May 1st in the ICA heifer sale at Knoxville Regional Livestock, Knoxville, IA - two March Jindra Acclaim daughters. Dams by Final Answer and Discovery. Graham Angus, Gilman, IA Randy Graham - 641-990-9911.
Rockwell City, Iowa Dr. Timothy Collison - 712.395.0169 Dr. Vince Collison - 712.830.5119 Follow us on Facebook for updates!
Walridge
W
Farms
Erle Driscoll Family 2558 N Ave Williamsburg, Iowa 319-430-0820
THE STOCKMAN | thestockmanmag.com
April 2020
established in 1910
51
Wilks Regiment 9035
CED +11 | BW +.4 | WW +90 | YW +167 | RADG +.36 | YH +1.1 | SC +1.26 | DoC +14 | Claw +.54 Angle +.53 | HP +15.5 | CEM +12 | Milk +35 | MW +95 | MH +1.1 | $EN -41 | CW +86 | Marb +.58 RE +1.17 | Fat -.024 $M +70 | $W +104 | $F +144 | $G +61 | $B +206
t o t h e b u y e r s o f W i l k s Re g i m e n t 9 0 3 5 :
April 2020
Select Sires 4 Sons Linz Angus Wa l l S t r e e t
52
Form. Function. Balance
www.WilksRanches.com 809 CR 313 EASTLAND, TX AARON KISER, MANAGER | O: 254-334-7996 | C: 254-488-1553 thestockmanmag.com | THE STOCKMAN
Sale Barn Study
A review of the current cattle market.
contributed article by Kirk Lynch Lynch Livestock Inc. and Humeston Livestock Exchange, Humeston, Iowa
humestonlivestockexchange.com
If you would look at the futures board, you would think that the sky is falling, and it most certainly was for the last couple of weeks. In 3 weeks, we have lost just about $30 off both the fat cattle and futures markets. As I type this, I am going to give you a glimmer of hope moving forward. From what I have seen in the sale barns over the last couple of days, there is about a +20 basis on fat cattle and about +$25-30 on the feeder cattle that are selling thru the barns. You need to remember that even in crisis mode, people need to eat, and they are cleaning out all the meat off the shelves, which has helped
push the cash bids up over the last 2 days. This will continue to work in our favor as we try to get back to “normal” over the next couple of months on the fat cattle side of things. As far as feeder cattle, the lighter calves (600 pounds and less) were not affected much during this market as I believe many people think that we are set up to have a decent 3rd and 4th quarter of the year if we can get through this pandemic by summer. The bigger cattle have taken a hit and with reason. There was and is a lot of uncertainty on what the market will be when these cattle are finished out. If we continue to trade cash cattle $15-20 higher than the board, then great, these things make a lot of sense. But if we use board prices it is hard to make them work. Another positive note is the fat Holstein prices have been hanging in very strong with really good ones bringing as much or more than the fat cattle board is today in the low 90s.
Kirk Lynch, Lynch Livestock Inc., Waucoma, IA Kirk is the Beef Division manager for Lynch Livestock Inc. and oversees all aspects of their backgrounding and cattle feeding operations throughout Iowa and Kansas. He is also deeply involved in the newly re-opened Humeston Livestock Exchange in Humeston, Iowa. In addition, Kirk and his wife Mary own and operate Heartland Simmentals in Northeast Iowa, which is a seed stock operation that consists of 500 registered Simmental and Angus cows. They have three children: Gabrielle, 6, Brayden, 4, and Vivian, 2.
THE STOCKMAN | thestockmanmag.com
The cull cow and bull markets
H U M E S TO N
L I V E S TO C K E X C H A N G E Humeston, Iowa 641-877-6092
have taken off and have been very strong even through this downfall in the market. I have seen some fat cows bring in the 70s and fat bulls around 90. Not sure how long this will continue, but this market has been strong in comparison to the fat cattle market and feeder markets. On the bred side of things there hasn’t been too many moving with all the uncertainty in the market, but the ones that have been selling are bringing as much now as they were before this whole dilemma started. As far as breeding bulls, this market has been very strong as well, as I believe most people believe a breeding bull is an investment, and this will all pass. Just remember everyone must eat even when things are at their worst. We will get through this! One of my favorite sayings is, “if it was easy everyone would do it.” That cannot be truer than the times we are going through right now. Wishing everyone a Happy Easter and safe spring!
April 2020
W
ell, it is safe to say that this is something that most of us have never seen before. With the overall volatility in the market it has been nothing but a whirlwind and your guess is as good as mine as to when this rollercoaster might end and at what level. I have been told before that I am the eternal optimist when it comes to markets, and I believe there is a bunch of opportunity coming our way.
WHIRLWIND
53
5T Power Chip 4790
SydGen Enhance
CED
CED
+9
+14
$B
$B
+109
+226 12/20
EXAR Blue Chip x BC Matrix • 17956297
SydGen Exceed xSydGen Liberty • 18170041
KR Synergy
Hurlbut OSU Final Exam 5130
BCA Flawless 119
CED
CED CED
+13
+10
$B
+14 $B
+131
+109
$B
+91
KR Cadillac Jack x Summitcrest Focus • 1887
OSU Final Exam x VAR Rocky • 18104878
TC Aberdeen x TC Freedom • 16985311
Jindra Megahit
Linz Shifting Gears 6192
BCII MLA Next Up 015
CED
CED
+5
$B
$B
+193
+174
$B
+84 Silveiras Style x W C 4480 Improvement 2C07 • 18287
+11
+10
CED
699
Musgrave Aviator x Connealy Shrek • 1879
Hoff Blockbuster x Hoff Heartland • 17731559
6101
LD Capitalist 316
WWSC Slider
Mill Brae Wisdom 4198
CED
CED
+136
+93
$B
Northern Improvement x Duff New Edition • 17643
Connealy Capitalist 028 x CA Future Direction 5321 • 176661
026
CED
CED
CED
+14
+11
$B
$B
8022 Turning Point x Net Worth 4200 • 1924
RB Active Duty x WK Pow Wow • 1816
CED
+10 $B
+112 798 May-Way Perfection 384 x Soo Line Motive 9016 • 18680
$B
+155 SydGen 928 Destination x Boyd New Day 8005 • 173675
2044
99
EXEC Mr Crossfire 6P01
Connealy Black Granite
May-Way Play It Safe
+10
+130
+128
02
Prairie Pride Next Step 2036
North Camp Silver Star 5103
Conley South Point 8362
April 2020
$B
$B
+141
54
+11
+12
CED
+14
Sitz Wisdom x Mytty In Focus • 17921697
5709
CED
+14 $B
+131 Connealy Consensus 7229 x SAV Bismarck • 17028
963
CED
+17 $B
+164 GAR Prophet x Connealy In Sure 8524 • 18538
274
EPDs as of 11/27/19
thestockmanmag.com | THE STOCKMAN
Power Plus Genetics!
Edsel & Becky Matthews Steve & Cheryl Kepes
GRAHAM ANGUS Groups of
at the farm!
44 POINT AFTER
3721 E. State Hwy KK Fair Grove, MO 65648 417-838-4088 Email: matthewscoachscorral@gmail.com
HEARTLAND SIMMENTALS George (641) 236-3833 Randy (641) 990-9911 nokotagenetics@aol.com th 343 – 310 Ave. Gilman, IA 50106
www.matthewscoachscorral.com
Kirk & Mary Lynch 1849 190th St. New Hampton, iowa 563.379.1190
STOCKMAN DESIGN SERVICES
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419526 E. 1070 Rd • Checotah, OK 74426 Home: 918.473.6723 • Cell: 918.638.3317 Fax: 918.610.0016 Email: jeffriescattleco@windstream.net
Last Friday each September
J.L Jeffries
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Tom & Cora Lynch 2530 Cheyenne Ave. Nashua, IOwa 563.380.1098
catalogs. brochures. flyers. postcards. mailers. business cards.
Con tac t us for a Quo �! katie@stockmanmag.com
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April 2020
Matthews Coach’s Corral
55
Thank you to our Advertisers! 55 BA Precast Concrete Inc. 39 Baxter Angus 51 Bittersweet Acres Angus 50 Brand Angus 51 Cardinal Creek Cattle Co 2-3 Cattle Visions 54 Cattle Visisons 57 CJ Brown Studio 51 Collison Embryo 57 Conover, Jeanne 34 Country Lane Farm 57 Crawford, Scott 46 Dandy Acres Angus 24 Emerald Lane Angus 57 Gilchrist,Kyle 55 Graham Angus 20 Hallstrand Angus Ranch 23 Hawkeye Breeders Service 10 Hawkins Cattle 47 Heartland Simmentals 51 James Whilte Bale Wagons 55 Jeffries Red Angus
28 Jones Stewart Angus Ranch 55 Matthews Coaches Corral 18 Montgomery Ranch 25 Paint Brush Farms 57 Parker Frederich Sale Mgmt 57 Peterson Land & Auction 29 Rocking W Angus 35 Schermer Angus 19 Sonstegard Cattle Co 8 Thomas Ranch 21 Wall Street Cattle Co 51 Walridge Farms 57 Wendel Livestock 11 Westway Feeds 52 Wilks Ranches 38 Woodhill Farms 9 Y-Tex Corporation
April 2020
Index
56
The Stockman magazine is published ten times per year. The Stockman magazine, hereby expressly limits its liability resulting from any and all misprints, errors and/or inaccuracies whatsoever in the advertisement and editorial content published by The Stockman and its said liability is here by limited to the refund of the customer for its payment for said advertisement, or the running of the corrected advertisement, or editorial notice. Notification by the customer of any error must be made within 30 days of the distribution of the magazine. Advertising copy received after the deadline may not be returned for proofing. Changes to advertising copy made after the deadline date will be allowed only if time permits, and will incur the appropriate charges according to time and materials involved in the changes. The opinions or views expressed in the editorials are those of the persons interviewed in the article and not The Stockman magazine. The Stockman does however reserve the right to edit or refuse all material which might be objectionable in content. No material or part thereof may be reproduced or used out of context, without prior specific approval of a proper credit to The Stockman. thestockmanmag.com | THE STOCKMAN
“The Cow Book” 904 North Mulford Lindenwood, Illinois, 61049 815-751-6314 www.cjbrownstudios.com cowpainter@t6b.com
Chisum Peterson
If you happen to attend the NWSS in Denver, stop by my booth in the Yards to see my newest and final Denver piece, “Whispers in the Yards”!
office 605.234.4214 mobile 605.730.4214 fax 866.399.5622
SEEDSTOCK SALES … OUR SPECIALTY
310 sorensen drive » po box 498 » chamberlain, sd 57325 chisum@petersonlandauction.com » petersonlandauction.com
WL
wendel Livestock
WL
Annual Angus Production Sale MONDAY, MAY 11, 2020 At the ranch | LaMoure, ND Selling 65 Bulls • 50 Heifers
WL Revere 902
WL 706W Queen 557-9185 AAA# 19535410 | DOB: 4/19/2019 Payweight 706W x Signature CED 0 BW 2.8 WW 65 YW 110 M 36 RE +.67 MARB +.22 $B +161 BW 87 WW 613
AAA# 19454720 | DOB: 2/20/2019 Revere 6824 x Fortunate 213 CED 12 BW -.2 WW 57 YW 102 M 27 RE +.41 MARB +.48 $B +112 BW 65 WW 743 Ratio 107
Selling Sons of S Revere 6824, TLC Excitement 245, Connealy Legendary 644L, Casino Bomber N33, WL Comrade 610, S Chisum 255
MIKE & SHARI WENDEL
10213 68TH St SE | LaMoure, ND | H: 701.883.5254 | C: 701.710.0425
www.wendellivestock.com
2018 CARCASS RESULTS - 176 head of WL steers to Tyson Foods on GeneTrac Grid: 63 Prime - 36% | 147 Prime & CAB - 84% | 175 Choice or Better - 99.5% | $76 net premium/head
Have News to Share?
Belong to a breed association or youth organization? Send us your newsworthy items to share with our readers free of charge! Email press releases and photos to katie@stockmanmag.com. THE STOCKMAN | thestockmanmag.com
April 2020
Check us out online!
57
STOCKMAN
traight Most used tool on your farm and how old is it? Our dad. He is 86 years old, taught us our hard work ethic, and has always been there to give us a hand. He loves to attend weekly auctions and keep us up-to-date on markets. He has all the stud books and studies bulls to give us suggestions. He runs everywhere for us and keeps an eye on all the pastures and regularly lets us know what needs to be done. As he says, he’s been used for decades!”
Your go-to sorting apparatus?
Which animal (any species) has left the greatest impact on you? Many fond animals, but it was a bull, Connealy Consensus 782E, we purchased several years ago from Jerry Connealy. (A son of Connealy Consenus 7229.) 782E just seemed to be proud of himself and was always a gentle giant. It was a sad day when he left the ranch. Fortunately, we have a long line of his progeny so we won’t forget him anytime soon.”
Your favorite non-farm activity to do in your free time? Hunting.”
The most important lesson you’ve learned in this business? That you never stop learning. It seems like every time we go to an auction, take a pasture walk or have an Industry meeting we learn how to do something a new way or find a new piece of equipment that will be more efficient.”
What is your least favorite job on the farm? Hauling about 1,200 big round bales back from the 30 different fields to where we winter cattle. Blown tires, trailer issues, and at 11 bales a load it feels never ending.”
Really good boots. Seems like each time we need to sort it’s snowing, raining or muddy.”
April 2020
5th Annual Production Sale Saturday, April 25, 2020 1 PM CDT | Ogema, Wisconsin
58
above The Hallstrand family - (l-r) Jed, Christina, Kurt, Todd and Karen
thestockmanmag.com | THE STOCKMAN
A conversation with everyday Stockmen,
Kurt & Todd Hallstrand Hallstrand Angus - Ogema, WI
Describe your best/worst day. Best day has to be when the chores are done and you walk the pasture on a nice summer evening with the cows grazing and calves running. Worst day is a Spring rain with snow still on the ground and the frost is just letting go. Everything is mud. And, then it happens - the first calf is born and your boots are lost to the mud trying to get to it.”
What about the beef cattle industry excites you the most? Building our own brand. Most of us had or have jobs off the farm. In those positions, many of the decisions get made for us in terms of how people are treated. On our farm we get to make those decisions and we do our best to treat people as we would want to be treated. It’s a good feeling.”
About the Stockman. We have all grown up in the country and have been involved in farming all our lives. We raise Black Angus cattle. We’re blue collar and have been building our herd now for close to three decades using A.I., herd owned sires and most recently, embryos. We grow our own feed and run about 2,500 acres that is split between pasture and cropland. Even though Northern Wisconsin is not always the easiest place to raise cattle, it’s where we call home and love what we do!
April 2020
learn more hallstrandangus.com
THE STOCKMAN | thestockmanmag.com
59
April 2020
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