MODEFABRIEK
WELCOME! 04 MODEFABRIEK DISTRICTS & FLOORPLAN OVERVIEW 06 DISTRICT A SHOPPING IN PARIS 07 DISTRICT B CURATED STORE BY HTNK MF PEOPLE Streetwear photography by Team Peter Stigter
08 DISTRICT C FASHION WOMEN Tribute to feminism #DRESSLIKEAMAN
09 10 16 17 19
DISTRICT D LEARN – SHOP – EAT MF TALKS EXPERT SUMMER SCHOOL HTNK – JOBS OF THE FUTURE
20 FASHION SHOW FANTASY FOREST FASHION SHOW 22
SERVICE
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ENTRANCE
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LEARN
BC D SHOP
EAT
ENTRANCE
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DISTRICTS
Welcome to Modefabriek. Modefabriek has evolved into much more since its debut in 1996. Today, we are a mash-up of brand presentations, fashion shows, expos, stores, talks, classes, food & drinks, music – and more. Enjoy! DISTRICT A On trend, snazzy and glamorous, laid back and up beat, this is the place for fast moving fashion for men and women. DISTRICT B High identity, upper edge and new generation leaders in streetwear fashion and global denim. DISTRICT C Premium quality, contemporary classics and cosmopolitan fashion brands for style savvy men and women. DISTRICT D Modefabriek is ‘more than mode’: this is where you’ll find more to learn, more to shop and more people to meet.
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DISTRICT A
SHOPPING IN PARIS For fashion lovers, no shopping destination beats Paris. Browse Rue Saint Honoré, Avenue Montaigne and Le Marais for fashion & lifestyle must haves, pop into a beauty salon and enjoy a petit café, right here in DISTRICT A. Mais oui!
DISTRICT B
CURATED STORE BY HTNK Discover and shop the brightest, newest and most happening labels, straight from Belgium and The Netherlands.
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Such as: Libordea, Johny Be Good, Majem, Eva the Label, Skrew Studio, MOE Oslo and Golden Noodle.
#MFPEOPLE They are the international runway and streetstyle photography team from The Netherlands. Shooting all the major shows from London, Paris, Milan as well as national graduate shows, Amsterdam FashionWeek, and‌ they will be all over Modefabriek! So, dress your best and check our Socials for #mfpeople to see who got snapped! 7
DISTRICT C
FASHION WOMEN The TRIBUTE to FEMINISM exhibition is Modefabriek’s proud contribution in keeping the feminist movement ‘alive and kicking’. Make sure to make selfies with a century of female icons in fashion!
#DRESSLIKEAMAN This summer, the center stage of District C goes to the THE TRENCHCOAT! Spike Spijker, our curator for this story telling platform, connects past and future with a trenchcoat shop, live customizing by Atelier Reserve and a fine piece of local trenchcoat fashion history revisited!
DISTRICT D
LEARN Make sure to optimize your visit to Modefabriek and check our extensive #LEARN programme with all the essential tips, tools and inspiration you need to make your greatest passion an even greater success!
SHOP Shop 1 - SCREENSHOP Experience the future of shopping in this ultimate curated store, selling by on-line & off-line storytelling and curated around the theme of prints. This is what bringing the cool back in consumerism looks like! Store concept by Hilde Koenders, curated by Suus Bisschops, Angeligue Hoorn Management
Shop 2 - CURRENT MOOD GALLERY This shoppable exhibition, with fashion and accessories, design and interior objects, is curated around the theme ‘Hyper Sphere’ – all immediately for sale online. See now, buy now! Store concept by Hilde Koenders, curated by Suus Bisschops, Angeligue Hoorn Management
EAT Good business is good fun, but not on an empty stomach. Grab a seat on our Fashion Foodmarket terrace or enjoy full service at our restaurant. OPENING HOURS FOOD 10.30 - 16.00 BAR 10.30 - 18.00
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DISTRICT D: MF TALKS
SUNDAY JULY 09 11.00 - 11.30
11.45 - 12.15
12.30 - 13.00
(dutch spoken)
Kirsten Jassies
Joël Ferdinandus & Daphne Gerritsen
PROTE.IN
SHARE IT WITH VIDEO
REINVENTING RETAIL: FROM PASSION TO PROFIT
NEW MASCULINITY: HOW BRANDS SPEAK TO THE MODERN MAN
It’s all about ‘Stories’ now on Instagram and Snapchat. What is your story and how good are you at telling it? Find out in Kirsten’s interactive talk about the key role of video in visual storytelling and learn how to optimize your social media presence.
Joël’s job as a branche advisor and researcher for INretail is to connect today’s retailers with a new generation of entrepreneurs who are taking the stage with their boldly innovative concepts. Together with Daphne Gerritsen, owner Raincouture//Piogg, he will share what it takes to realise your dream business.
What it means to be masculine is changing. But as gender stereotypes shift are brands successfully speaking to the 21st century male? Join Will for a briefing to examine what campaigns, publications and products are representing a new, more modern type of masculinity.
Kirsten Jassies Instagram & Snapchat expert at JustK
Joël Ferdinandus - Incrowd & Daphne Gerritsen - Owner Raincouture / Piogg
Will Rowe – CEO Prote.in
MF TALKS – FREE TO VISIT
13.15 - 14.00
14.15 – 14.45
#LEARN
15.00 – 15.45
(dutch spoken)
Jan Agelink
The Stone Twins
Ronny de Vylder
IS ATHLEISURE HERE TO STAY?
WHAT’S THE STORY?
FROM HERE TO TOKYO
Activewear, casualwear and ready to wear have been merging into a new hybrid fashion style: ‘athleisure’. These clothes are designed for exercising, for everyday use and for dressing up all in one, and they are taking the market and our lives by storm. Understand the impact and the forecast on this major & irreversible trend.
Declan and Garech Stone (aka The Stone Twins) will explain in their inimitable style how branding is much more than logos. They will show how successful brands employ storytelling to convey the authentic personality and quality of their company or product. Enjoy in Super Stereo!
What’s trending in the trendiest capitals of the world? Ronny roamed the streets of Tokyo, Kyoto, Osaka and New York to share with you his visual roller coaster of retail inspiration; from the coolest shop windows and displays to the best street style, trends and customer service concepts.
Jan Agelink Trendforecaster at Buro Jantrendman
The Stone Twins Award-winning branding consultancy
Ronny de Vylder Independent Consultant and Creative Visualizer
DISTRICT D: MF TALKS SUNDAY JULY 09 10.30 - 11.00
Richard Lamb
SUCCESSES ON SOCIAL MEDIA
How to seduce your customers in store; online and in the media? Trend Guru Richard Lamb will discuss trends, innovations and opportunities for Retail Renewal. He will show appealing examples by means of numerous short video clips. Richard will provide you with a future perspective and practical tips for success. Richard Lamb TrendWatcher.com Future Agency
MF TALKS – FREE TO VISIT
#LEARN
MONDAY JULY 10 10.30 - 11.00
11.15 - 12.00
12.15 - 12.45
Kirsten Jassies
Panel
Georgina Rutherford
SHARE IT WITH VIDEO
THE STORE AS BRAND
LET INFLUENCERS DO YOUR STORYTELLING
It’s all about ‘Stories’ now on Instagram and Snapchat. What is your story and how good are you at telling it? Find out in Kirsten’s interactive talk about the key role of video in visual storytelling and learn how to optimize your social media presence.
Olga Kortz, editor at VICE Media talks with Menno van Meurs of Tenue de Nimes, xxx of Hutspot and Judith ter Haar of Jones Arnhem about the how and why and what it takes to for a store to behave like a brand and boost customer bonding. Learn from the best!
Georgina will give you a crash course on influencer marketing in fashion, from its heritage to the vital part of the modern marketing mix it is today. Find out what a good influencer marketing strategy could do for your brand & company and learn how to be totally up to date with your story telling toolbox.
Kirsten Jassies - Instagram & Snapchat expert at JustK
Olga Kortz - I-D Nederland, Menno van Meurs - Tenue de Nimes, Nick van Aalst - Hutspot, Judith ter Haar Jones and Nina - Anna+Nina
Georgina Rutherford Marketing Manager at IMA
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DISTRICT D: MF TALKS – FREE TO VISIT MONDAY JULY 10 13.00 – 13.45
14.00 – 14.30
14.45 – 15.15
Ronny de Vylder
Richard Lamb
Anne Irene van Doesburg
FROM HERE TO TOKYO
SUCCESSES ON SOCIAL MEDIA
THE FUTURE IS FEMALE
What’s trending in the trendiest capitals of the world? Ronny roamed the streets of Tokyo, Kyoto, Osaka and New York to share with you his visual roller coaster of retail inspiration; from the coolest shop windows and displays to the best street style, trends and customer service concepts.
How to seduce your customers in store; online and in the media? Trend Guru Richard Lamb will discuss trends, innovations and opportunities for Retail Renewal. He will show appealing examples by means of numerous short video clips. Richard will provide you with a future perspective and practical tips for success.
If you think of feminism as something our mothers and (great) grandmothers were into, think again! Recent Women’s Marches demanding equality and empowerment for women all over the world clearly resonate with hot topics in the fashion industry such as diversity and female power. Male or female, don’t miss this macro-trend Talk!
Ronny de Vylder Independent Consultant and Creative Visualizer
Richard Lamb TrendWatcher.com Future Agency
Anne Irene van Doesburg Studio Anne Irene, Forecasting & Fashion Design
(dutch spoken)
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DISTRICT D: FREE CONSULTATION
EXPERT EXTERT will present 8 Expert desks where you can go for a 1-on-1 consultation from true experts in the fields of e-commerce, online marketing and social media. Simply come by at a moment it is most convenient for you.
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INSTAGRAM & SNAPCHAT Kirsten Jassies – JustK
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ONLINE BRAND BUILDING & PR Bieke van Orten – BEEX
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PRODUCT PHOTOGRAPHY & CONTENT Jelle Rood – Exposar
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CUSTOM E-COMMERCE Coen Fredriks – COQTAIL
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FACEBOOK MARKETING Marlous de Weerd – Daily Sirup
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STORYTELLING by PHOTOGRAPHY Tim Röling - Daily Sirup
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DATA ANALYTICS, SEO AND SEA Lonneke Reitsma – Het Communicatielokaal
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ONLINE CONTENT Joyce Nafzger – Pretty Brilliant
DISTRICT D: MASTER CLASSES
SUMMER SCHOOL For all those (young and) eager professionals; 4 master classes from fashion experts and rule breakers, put together by Modefabriek in collaboration with Fashion Council NL. Tickets on pre-sale; but maybe there are some chairs left, so ask our host at the entrance of Summer School.
SUNDAY JULY 09
MONDAY 10 JULY
11:00 – 12:30 SUMMER TRENDS 2018 X THE ‘HOW & WHY’ OF TRENDSPOTTING Birgit Muis and Jan Agelink Buro Jantrendman
11:00 – 12:30 ALL ABOUT SHOES Top designers Jan Jansen, Lilian Sanderson and Amber Verstegen
13:30 – 15:00 FUTURE GENERATION – CONTRIBUTION TO THE NECESSARY TRANSITION Peter Leferink Curator of the Future Gen programme of Amsterdam FashionWeek and Principal design teacher at AMFI
13:30 – 15:00 POP-UP RETAIL Caroline de Jager Retail innovator and founder of 3isacrowd
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DISTRICT D
THE FUTURE OF JOBS HTNK hosts a 2-day platform about the jobs of today and tomorrow. Want to accelerate your professional self? Tune in and don’t miss out! Meet 4 excelling professionals with first hand experience.
SUNDAY JULY 9
MONDAY JULY 10
13.30 NICOLE DOMP FRANK
11.30 JEANETTE WOLF
Recruitment Consultant HTNK, former Art Director, Visual Merchandise Manager & Sales Account Manager @Ti Sento
Commercial & Creative Consultant, former Design Director Scotch & Soda, Hilfiger Denim and Managing Director of her own company GNZ.
15.30 LIDEWEIJ VERMEULEN
13.30 SOFIE SPINDLER
Entrepreneur & Project Manager @ F.L.T.O.B. (For The Love of Brands), former Marketing Director DeLaMar Theater, Commercial Director Quest & National Geographic, Marketing Director Glamour G+J Media
Senior Creative Director and principal lead @ Spindler Unlimited, a bespoke multidisciplinary branding and marketing consultancy. Clients include Swarovski AG, Diageo global brand team, Bugaboo Luggage Systems, Microsoft and OMA Rem Koolhaas.
+ LinkedIn portraits by photographer Melody Lieftink courtesy of HTNK
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FASHION SHOW
FANTASY FOREST FASHION SHOW There’s no business like showbusiness! Make sure to catch one of our electrifying 10-minute trend forecasting fashion shows - ‘FANTASY FOREST’ by Modefabriek - highlighting 4 key emerging themes: + HYPER TREKKER + MILIANR BOYSCOUTS
+ FOREST ELVES + FOLK WITCHES
Camera’s ready? Action!
Show starts at 12.00 / 13.00 / 14.00 / 15.00 / 16.00
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MORE INFO
SERVICE FREE WIFI Network: FASHIONUNITED Password: FASHIONUNITED SHUTTLE SERVICE Back and forth, all day long Stop 1 - Modefabriek District A (hall 7) Stop 2 - Modefabriek main entrance Stop 3 - MARKET (hall 12) MORE ONLINE Follow us @Modefabriek #Modefabriek Modefabriek.nl
Print: RobStolk Design: The Stone Twins with Modefabriek
This Summer, you can also visit MARKET (children’s fashion & lifestyle trade event in hall 12) with your Modefabriek ticket.
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JULY 09–10 2017