ADVERTISING IN
DISPLAY ADVERTISING Display ads provide the perfect advertising opportunity for area businesses, university departments, and individuals advertising products, services or special events. A display advertisement is an ad that has an artistic element along with the message and is priced by column inches. The number of column inches is determined by multiplying the number of columns horizontally by the ad’s height in inches. For example, a 2x5 ad (2 columns wide by 5 inches deep) would equal a total of 10 column inches. RATES Local open rate: $6 per column inch National rate: $12 per column inch Contract rates are available to local advertisers only. Ask your sales representative for more details. Local rates apply to businesses owned and operated in the Hattiesburg area. National rates apply to all other businesses. No agency discounts are available. The national advertising rate is charged to anyone who takes a commission or fee.
COLUMN SIZES We are a tabloid newspaper with a printable area of 10” width and 13.75” height.
BUSINESS BUILDER Businesses that advertise in the Thursday edition can repeat the same ad with no changes in the following Tuesday edition for $4.25 per column inch. Offer does not apply to national advertisers, ad agencies, or local contract advertisers. The Business Builder special is only for Thursday-Tuesday consecutive runs, not Tuesday-Thursday.
Ship inserts to: Signature Offset 2610 Lakeview Road Hattiesburg, MS 39401 Reference: USM/The Student Printz
COLOR Color is available with a one-week advance notice. Spot color is $50 and 4-Color Process (CMYK) is $200. DESIGN We offer ad design and layout services at no additional cost to our advertisers. Ask your sales representative for more information. PROOFS Ad proofs are available if ads are submitted thre working days prior to the publication deadline. There is no additional charge for the proof or for ad pickup. TEARSHEETS Tearsheets are provided for all display advertisers, and are available by request for classified advertisers who provide a self-addressed stamped envelope for each issue requested.
1 column................................................... 2 columns................................................. 3 columns................................................. 4 columns................................................. 5 columns................................................. Doubletruck............................................ Maximum height of ads ..........................
1.941 4.05” 6.158” 8.226” 10.374” 21.51” 13.75”
INSERTS The price for preprinted free standing inserts is $120 per thousand. No agency discounts are available. The maximum size for inserts is 10 x 13 inches. Five days lead time required.
CAMERA-READY REQUIREMENTS To assure the best quality electronic reproduction of your advertisement: All work should be sent in Adobe PDF format with fonts embedded. Set up colors as process (CMYK) colors at 300 ppi. All photos to print in black and white should be in grascale mode at 300 ppi, 3 percent highlight and 85 percent shadow. CLASSIFIED ADVERTISING Classified ads are now available online at www.studentprintz.com/pages/classifieds/ or click the link for Classifieds on The Student Printz homepage. The base cost is $3.75 and anyone can register as a user and enter thei own ad. The system will show you what the ad will look like and how much it will cost efore you eer have to commit to pay for it. Your ad will appear on the webpage and in the print edition of The Student Printz.