Sun News- October 10, 2012

Page 1

DAILY SUN

MTN backs The Headies

“Y

ouths constitute the most dynam- emphasized.” “MTN has strong passion for come true. “ This is not the first time MTN is supic and largest community of IT youths and is always ready and willing to users in the world. Music is one of help them achieve their dreams. Over the porting The Headies awards, but this year’s the world’s unifying languages and if this years, MTN has identified music as one of edition is unique because of the new dimengeneration is so passionate about music, it the strongest passion points for the youths, sion to the awards. Apart from inspiring the is better to sing along with them,” General and is determined to partner with any brand next generation of Nigerian music stars, the Manager, Consumer Marketing, MTN, that will make the dreams of the youths awards will be dedicated to a some of the Mr Kola Oyeyemi, stated this in less-privileged children in the Lagos during an interactive session society. with journalists. This year’s awards will According to him, The Headies, is reward the best of Nigerian the most popular music awards and music acts in the following eight enjoys the support of MTN through categories: Artiste of the Year, sponsorship of the 2012 edition of the Song of the Year, Best Music awards scheduled to take place in Video, Best Street Hop, Best Pop October 20 at the Eko Hotel & Suites, Single, Best R&B Single, Victoria Island, Lagos. According to African Artiste of the Year and Oyeyemi, “ MTN is partnering with the coveted Next Rated which the organizers of The Headies awards comes with a car prize. because it is a rallying point for the The Headies, is managed by identification, grooming, recognizing Smooth Promotions Limited, and rewarding of Nigerian music talwhich had its debut in 2006 as ents. The Hip-Hop World Awards and “ Music as we all know is a veritait has become one of the most ble platform to leverage the passion points of the over 40 million Nigerian L-R: CEO, Headies Award, Ayo Animashaun, Manager, Youth credible and glamorous awards youths, whose strong bias and attach- Segment, MTN, Saidat Lawal-Mohammed, Musician, for musical excellence in Nigeria. ment to music cannot be over- Omawumi.

Malaysian based artiste’s album, I Am Kingland hits town

Search for Miss Idoma begins

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o his credit, he was the first to popularise Nigerian music in Malaysia as well as brought the first Nigerian, Timaya to perform in the Asian country. Having done so much for himself musically abroad, Justin Kingland (a.k.a Mr. Money), is set to release the Nigerian version of his 14 track album entitled, Imperial Light, I Am Kingland. The Anambra born musician who plays Reggae, dancehall and ghetto gospel has been on the same stage with the likes of Queen Patra, Shabba Ranks, Ziggy Marley, among others.He has also worked with big music outfits in the United States like Def Jams, Rokafellas and others. Kingland noted that he was the first to introduce Nigerian music in Abidjan and was reported to have signed on Blackfaze and Obaino to his music label before the former left the label. Kingland

•Jane

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ll is now set for the third edition of the Miss Idoma Beauty Pageant, which holds on December 27 at the Double Resort, Otukpo, Benue State. The winner will go home with cash prize, a brand new car, and other packages. President and coordinator of Free Image Entertainment, Janet Ameh Odoh,

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Wednesday, October 10, 2012

said the contest is open to ladies from Idoma in Benue State between the ages of 18–25, and aims at celebrating the beauty of the Idoma woman. “It is expected to go a long way in empowering the youths positively towards contributing their quotas to the socio-economic development and sustainability of our great country Nigeria. It further promotes the recognition of Idoma land in terms of entertainment in Nigeria and outside the country. It will be recalled that the pageant made its debut in 2010, and won by Blessing Ochanya Ogwuche. The contest, which is already gathering momentum in the food basket state has captured the interest of ladies with more ladies still scrambling to purchase the form. The pageant show is an annual event and Idoma ladies are enjoined to come home and be part of the epoch-making event.

sb

SHOWBIZ

BITS Damiete Braide

damiete_braide@yahoo.com 07030059588

Tuface, D’banj, Wizkid in Let’s Get The Party STARted musical

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igeria’s hip hop stars, D’banj, Tuface, Wizkid, Tiwa Savage and MI has featured in a musical video Let’s Get The Party STARted. The musical video has continued to create excitement in popular blogs and other social network platforms. Let’s get the party STARted was released after the relaunch of the beer and has recorded over a hundred thousand hits on YouTube after the release. The video which was directed by Jay Sleek and Clearance Peters has enjoyed the endorsement and followership of music lovers. Let’s get the party STARted video was recorded with best technology and quality selection of scene combined with the best sound, has been described by industry commentators as a marriage of two excellent minds.

The motion picture industry is a cultural vehicle – Osezuah

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his same society can and will raise great movie directors for the world and Nigerians will appreciate them. The count has just begun’, Elimihe Osezuah remarked when confronted with the possibility of First Cause not making it in the market. Asked how he was able to raise funds and to have been able to shoot on 4k using the Red camera, he simply stated, ‘Faith.’ He said he pursued the dream of making First Cause with only N200,000 on hand and that at the moment of the Sneak Preview, the production had taken thirteen million Naira and counting as a lot of music pieces were still being scored for it. He stated also that as a lyricist, writer, producer and director, a good part of the above the line budget was taken care of without any financial implication. ‘I believed in the movie, so I dared to borrow for it when my money was not enough. I have two brand placements in the movie, though.’ •Osezuah

He, however, expressed disappointment that corporate Nigeria and government have up until now failed to see the strong need to engage the industry profitably. ‘Nigerians are crazy about Nigerian movies. They are inherently patriotic. You can see how they run after highly substandard local movies all because those movies are Nigerian. When they see a good stuff, they would embrace it with joy. Is it too much to ask to make these people happy? If these are the people for whom all our manufacturers and brand builders produce their products and brands, why can’t they make these people happy by making sure they give them the good movies they crave and deserve? Our governments are more interested in what they can get from the people and are hardly willing to give to get. The spirit here is cheap and saddening.’ Asked what he expects from government and corp o r a t e

Nigeria in relation to the industry now known as Nollywood, he cuts in, ‘in as much as the aberration ‘Nollywood’ as a descriptor for our motion picture industry has come to stay, I dare say that I detest it. Accepting to be so labeled is an insult on our cultural heritage, because it makes us apes…poor apes. Little wonder why some of our screen ambassadors struggle to sound off as Americans! If geographical provenance is the driver here, why don’t we call it Surulere, or simply Lagos? Oh, no, we would rather be seen as a poor and dastardly imitation of the best! Are we aware that the motion picture industry is a cultural vehicle? Well that is an issue for another time’he did not delay in dropping it loud and clear, ‘there are no distribution infrastructure in place, yet, the tax here is unfeeling. How can you hope to reap where you have not sown? Even if you do reap, what quantity would it be? Invest in cinemas, invest in DVD plants, and give credible producers grants. Our local, state and federal governments should invest in movies. What’s wrong in every local government building a cinema house with a DVD and CD sales outlet? What’s wrong in our banks financing distribution infrastruc-

ture? Do they not see the heavy returns it would bring them within a year? The brands are more content in shooting TV commercials and broadcasting them, forgetting the PR potential of placements in movies and TV programmes. What are we doing in this world as Nigeria, playing the consumer and weak imitator? Are we really serious as a people about making this country great? The reward to this country is enormous in terms of cash if the motion picture industry is given a rise. A bustling Nigerian movie industry will open up the economy more than a revamped power (which this country needs badly, too) sector can do. At the moment this industry is an anaemic orphan’, concluded the producer and director of First Cause, Elimihe Osezuah, a first time movie director, who has under his belt a long list of Television commercials, a few documentaries and few TV programmes since his sojourn in Lagos from 1999 as TV producer at DBN TV, copywriter and producer at Media International, then producer and Group Head, TV production, Rosabel Leo Burnett, who now runs Elose Plus Media Limited, a production ideas company located on Toyin Street Ikeja.

CMYK


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