The Sun Runner Magazine's 2011 Media Kit

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Of, by, and for the desert... ...since January, 1995 The Sun Runner Magazine..... has been recognized as “Business of the Year,”

by the Basin Wide Foundation and a “cultural icon” by members of the Twentynine Palms City Council. The magazine’s publisher/executive editor, Steve Brown, is an internationally published, awardwinning career journalist. But more importantly, over our 17 years of publishing, The Sun Runner has been increasingly recognized as the regional voice of the “real” desert, first mentioned by Desert magazine publisher, Randall Henderson, back in 1937.

Our Readers.....

The Sun Runner Magazine is distributed free, so we reach readers expensive “exclusive” magazines don’t touch - including most desert residents who aren’t part of any exclusive clique, and desert visitors like the 1.3 annual visitors to Joshua Tree National Park. We’re not an “exclusive” publication. We’re not snobby. We like to include people, not leave them on the outside looking in. Take a look around your business or organization. If the vast majority of your customers or donors only come from a small wealthy elite, and you have little interest in reaching the rest of the desert community, we may not be the publication for you. But if you want to reach desert readers and visitors who trend toward being more highly educated, with a higher-than-average disposable income, who enjoy both the natural beauty of the desert and the finer things in life, then we’re a great fit and we invite you to partner with us. Since we distribute strategically across the Joshua Tree Gateway Communities, the Coachella Valley, across the desert and Southern California, we reach readers that the Coachella Valley and other desert media doesn’t, and we reach them as an established magazine with an excellent reputation, not a throwaway shopper or paper. Being a magazine, with more engaging editorial content, readers keep and share our publication more than other print media products. Magazines, including those offered for free, have a high readership per copy than newspapers, with a greater shelf life, giving you, the advertiser, more exposure, and more value.


Distribution.....

Other Sun Runner Media...

Demand for The Sun Runner Magazine continues to increase. While our traditional circulation has run from 15-20,000 copies printed (46,500-62,000 readers using the industry standard 3.1 average readers per copy), we anticipate our 2011/2012 Desert Travel Issue to reach 22,000 copies printed (68,200 readers) - the same level as the paid and free distribution for Palm Springs Life magazine (for a lot less money).

In addition to The Sun Runner’s bi-monthly print and digital editions, the magazine also produces a weekly e-mail newsletter, the Sun Blast, a weekly radio show across the Joshua Tree Gateway Communities on KX96 FM (soon to be broadcast in the Coachella Valley on KX92.1 FM), and a variety of specialty publications ranging from attraction maps and rack cards (including regional distribution), to course catalogs, programs, newsletters, and the official visitors guide for the Joshua Tree Gateway Communities (in partnership with the City of Twentynine Palms, the County of San Bernardino, and the Morongo Basin Regional Economic Development Consortium).

The Sun Runner Magazine is distributed to approximately 200 locations across the Joshua Tree Gateway Communities. The magazine is available at all visitor centers, hotels, all major shopping centers, restaurants, art galleries, professional offices, museums, government offices, community centers, the Twentynine Palms Marine Corps Air Ground Combat Center, etc. Major distribution points are re-stocked throughout the two-month period per issue.

The Sun Runner can fully produce, or print, most specialty publications. For a quote, please contact us with your product specifications. We can produce special sections (on glossy or book stock papers) within the magazine,

The Sun Runner Magazine is distributed to approximately 200+ locations across the Coachella Valley. The magazine is available at visitor centers, major shopping centers, restaurants, casinos, hotels, medical offices, etc. Major distribution points are re-stocked throughout the two-month period per issue.

The Sun Runner Magazine actively partners with the California Deserts Visitors Association to promote the desert region annually at the LA Travel & Adventure Show, participates in welcome packets and orientation programs for the USMC base in Twentynine Palms, as well as local college and school district recruitment and chamber of commerce visitor information and relocation packet The Sun Runner Magazine is distributed to apprograms. The magazine actively supports comproximately 100 locations across the California munity events and organizations with free and desert region and southern California, from Yuma, reduced cost advertising and promotion. Arizona, to the Death Valley National Park region (1 million annual visitors), to the Oceanside Cali- For more information on advertising or special fornia Welcome Center, China Lake Naval Air publications, please contact your Sun Runner adWeapons Station (Ridgecrest), the LA Travel & vertising sales representative at: Adventure Show, and Kern County official tourism kiosks (Highways 395 & 178 corridors).

(760)820-1222

The magazine effectively reaches the Interstate 10, Route 62, Highways 395, 178, 58, 86, and other primary desert traffic corridors.

or advertising@thesunrunner.com



The Sun Runner Magazine PO Box 2171 Joshua Tree, CA 92252

(760)820-1222 www.thesunrunner.com advertising@thesunrunner.com



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