The Real Desert, with Steve Brown W
ho doesn’t love the iconic landscapes, diverse cultures, history, and colorful lifestyles of the American Southwest? There’s nothing more all-American than a road trip, and there’s no place more magical and memorable than the Southwest. The Real Desert is a highly positive show, reinforcing responsible tourism and travel, respect for the communities and cultures encountered, and for our national and state parks and public lands. It’s meant to be informative, yet entertaining, inspiring viewers to associate travel with recreation—and with understanding. The Real Desert is inclusive, not exclusive. If you love the Southwest, you’re on our A-list. We’re accessible and welcoming, so we encourage participation and connection—a plus for sponsors. We reach the largest traveling demographic, and the travelers most likely to avail themselves of the opportunities and services our sponsors offer. Our viewers come from the demographic that enjoys fine dining, unique lodging, and shopping, along with their travel adventures. They’re appreciative of iconic historical properties and opportunities to experience the cultural heritage of their travel destinations.
O
ur host Steve Brown is an internationallypublished, award-winning career journalist with an extensive background in desert tourism promotion and cultural heritage tourism. He served as president of the California Deserts Visitors Association for 3.5 years, in addition to his work over the past decade at The Sun Runner. He’s also a musician who has toured England, recorded several albums, and who teaches historical musical programs in schools. He’s been an artist-in-residence, and performed from Liverpool and Scarborough, England, to the Queen Mary and desert roadhouses like Pappy & Harriet’s Pioneertown Palace. He’s had gallery showings of his photography, featuring locations from Thailand to an Army “Iraqi village” on Fort Irwin. He performs on the theme song for The Real Desert, written by a member of his band, along with a group that includes award-winning Native American flute player and artist, Steve Rushingwind. With The Real Desert, you get a show that is a professionally-produced production; a passionate, creative, and knowledgable host; and, a region that is one of the most visually stunning and culturally diverse in America.
Distribution Initial Distribution: KVCR PBS 5.7 million households 18 million viewers Six counties: Los Angeles, Orange, Riverside, San Bernardino, northern San Diego, southern Ventura
Planned distribution: All PBS stations across California, national PBS programming feed. Additional content online for web/mobile viewing. International distribution possible.
PBS Demographics
The Real Desert, with Steve Brown primarily argets the 24+ demographic families, professionals and baby boomers, with a special appeal to Californians and other travelers with disposable income and an interest in cultural heritage travel and tourism. The Real Desert is crafted to stimulate viewers as a call to action to road trip and explore all regions of the American Southwest.
52% Male / 48% Female 55% age 25 - 54, 30% age 40 - 54 More than 75% have incomes of $75,000+ 62% are Owner/President/CEO /upper management 74% are homeowners Source Media Mark Research
Sponsorship Opportunities
Title Sponsorship Rates Single episode: $10,000 Three episodes: $9,000 per episode Seven episodes: $8,000 per episode 13 episodes: $7,000 per episode 26 episodes/Full Season: $6,000 per episode Please note: Sponsorship pricing is for life of episode on PBS. Shows may air multiple times on multiple stations for more than a decade. Your message will be featured on each airing of the episode you sponsor, indefinitely. Some shows air up to 20 years on PBS.
Title Sponsor * Show opens with 10 second Title Sponsor Message, closes with 10 second Title Sponsor Message, including, “The Real Desert is brought to you by...� Sponsor message bookends the show. Exclusive: Only one Title Sponsor per episode. * Prominent recognition in show end credits. * Full page linked ad in four digital editions of The Sun Runner bi-monthly magazine with show guide. * Title Sponsor banner advertisement on The Real Desert website. Title Sponsor recognition on Sponsor page. Title Sponsor recognition on associated social media. * Partnership and endorsement opportunities across media platforms possible. * Public service and/or promotional videos available. One additional video, up to three minutes in length, produced at no additional charge for sponsors of 13 episodes or more (half season). * Sponsorship spots included on DVDs.
Presenting Sponsor * 10 second PresentingSponsor Message prominently featured at the beginning of the show. May be used to highlight area of support: “Arts & Culture coverage in The Real Desert presented by...” “This company is proud to be the Native Voices sponsor for The Real Desert, with Steve Brown” * Prominent recognition in show end credits. * Half page linked ad in four digital editions of The Sun Runner bi-monthly magazine with show guide. Full page upgrade for full season sponsorship. * Presenting Sponsor banner advertisement on The Real Desert website. Presenting Sponsor recognition on Sponsor page. Presenting Sponsor recognition on associated social media. * Partnership and endorsement opportunities across media platforms possible. * Public service and/or promotional videos available. One additional video, up to three minutes in length, produced at no additional cost for full season sponsorship. * Sponsorship spots included on DVDs.
Presenting Sponsorship Rates Single episode: $5,000 Three episodes: $4,500 per episode Seven episodes: $4,000 per episode 13 episodes: $3,500 per episode 26 episodes/Full Season: $3,000 per episode Please note: Sponsorship pricing is for life of episode on PBS. Shows may air multiple times on multiple stations for more than a decade. Your message will be featured on each airing of the episode you sponsor, indefinitely. Some shows air up to 20 years on PBS.
Gold Sponsor * 10 second Gold Sponsor Message prominently featured at the close of the show. * Prominent recognition in show end credits. * Quarter page linked ad in four digital editions of The Sun Runner bi-monthly magazine with show guide. Half page upgrade for full season sponsorship. * Gold Sponsor banner advertisement on The Real Desert website. Gold Sponsor recognition on Sponsor page. Gold Sponsor recognition on associated social media. * Partnership and endorsement opportunities across media platforms possible. * Public service and/or promotional videos available. One additional video, up to three minutes in length, produced at no additional cost for full season sponsorship. * Sponsorship spots included on DVDs.
Gold Sponsorship Rates Single episode: $2,000 Three episodes: $1,750 per episode Seven episodes: $1,500 per episode 13 episodes: $1,250 per episode 26 episodes/Full Season: $1,000 per episode
Please note: Sponsorship pricing is for life of episode on PBS. Shows may air multiple times on multiple stations for more than a decade. Your message will be featured on each airing of the episode you sponsor, indefinitely. Some shows air up to 20 years on PBS.
Supporting Sponsor * Prominent recognition in show end credits. * Business Card size linked ad in four digital editions of The Sun Runner bimonthly magazine with show guide. Quarter page upgrade for full season sponsorship. * Supporting Sponsor recognition on Sponsor page. SupportingSponsor recognition on associated social media. * Credit recognition included on DVDs.
Supporting Sponsor Rates Single episode: $1,000 Three episodes: $900 per episode Seven episodes: $800 per episode 13 episodes: $700 per episode 26 episodes/Full Season: $500 per episode
Additional Services
The production team from The Sun Runner and Turquoise Multimedia who are producing The Real Desert, with Steve Brown can provide HD quality b-roll and video/commercial production for your business or organization. In addition to the sponsorship packages we can partner with sponsors for In-kind sponsorships can range from ve- additional promotional opportunities hicles to lodging, travel to gear, clothing ranging from social media campaigns, merchandise, tours, endorsements, and to merchandise, marketing to services, etc. We value our in-kind partners and specialty publications, to live events, include them appropriately with recogni- including presentations at the largest travel shows in the country. tion in the show, on the website, in the We work with our sponsors to meet your magazine, and more. needs and reach your demographic effecIf you have an in-kind partnership in mind, please contact us and we will work tively. All marketing on the show itself with you to form an effective and benefi- must meet PBS broadcasting standards. Thank you for your understanding. cial relationship.
In-Kind Partners
Sun Runner Productions Steve Brown (760) 820-1222 publisher@thesunrunner.com