Keller Williams Realty Elite 5629 N. Classen Blvd OKC 73118 www.homebuyingokc.com
10 easy steps to get your home sold
MISSION STATEMENT To be a leader in technology, marketing and media while at the same time providing next level customer service to the marketplace.
VISON STATEMENT Change lives for the better, grow a business worth growing, lead a team worth leading, live a life worth living, and leave a legacy worth leaving.
VALUES: Customers, relationships, doing the right thing
BELIEFS: Always come from contribution & always come from curiosity
PERSPECTIVE: We seek to always understand and guide our clients past, present and future in their real estate endeavors.
ABOUT TOM HALL Tom was born and raised in Oklahoma City, OK. After, high school Tom attended Johnson & Wales University where he earned an Associates degree in Culinary Arts and a Bachelor degree in Business Entrepreneurship. When it comes to hospitality Tom knows that customer service is what keeps customers happy and coming back. Tom has been an active Realtor since 2005 and in 2015 obtained a broker’s associate license with the State of Oklahoma. When asked what Tom likes most about his job he answered, “What do I love about real estate? I love helping people! What better way to help people than to help them find their dream homes or assist them in getting out of an old house that does not fit their needs or lifestyle anymore”
MEET THE TEAM
The Average agent sell/negotiate at about 95% of the list price to sold value, whereas Tom and the team are negotiating at 99.2% of list to sold value. One more important statistic is that most sales carried out by owners are negotiated at around 88% of list to sold value. We already know that top companies hire the best negotiators, so who do you want to negotiate your most expensive asset?
AMANDA HALL:
TRANSACTION COORDINATOR:
Amanda is our human resources manager, marketing director, showing coordinator, showing assistant and public relations liaison.
Our transaction coordinator makes sure all files are in compliance with our office, state officials, lenders and title companies. This frees up our agents to do more of what they do best, sell homes. Once we are underway they will communicate documents needed to be signed and submitted to various parties.
EXECUTIVE ADMINISTRATIVE ASSISTANT AND DIRECTOR OF FIRST IMPRESSIONS: Our executive assistant handles all of our operations and keeps them running smooth. Because our teams are licensed agents they can show homes, attend closings and answer almost any real estate question regarding a transaction. They help make sure our team is doing what is necessary to sell your house faster and for more money. When you call our team we want to make sure your are not just leaving a message waiting to hear from someone; we pride ourselves on our customer service and giving a fast courteous response often sets us apart from the competition.
BUYER’S AGENTS: Our buyer’s agents are available to hold your house open more often than a single agent probably could and it’s our pleasure. The buyer’s agents only work with buyers so that frees up Tom & Amanda so that they can focus more on selling your house. Our buyer’s agents make sure they tell potential buyers, they work with, about all of our listings first, so we can increase the odds of finding the right buyer for your property.
KELLER WILLIAMS REALTY KELLER WILLIAM’S REALTY WAS RANKED BY FORBES AS THE #1 HAPPIEST PLACE TO WORK, KELLER WILLIAM’S REALTY WAS ALSO RATED THE #1 BROKERAGE IN THE UNITED STATES AND IS GROWING A LARGER GLOBAL MARKET THAN ANY OTHER BROKERAGE. Keller William’s Realty invests in multiple training programs and classes that separate many Keller William’s agents from those in other brokerages. There is a rich and caring culture within Keller William’s Realty that sets us apart as well; when Hurricane Harvey hit Houston Keller William’s Realty sent millions of dollars in supplies and resources to the Houston area. They even bussed thousands of agents from all over the world from Austin Texas to the Houston area to help with the relief efforts. This is a company I am proud to call home.
STEP 1
PRE LISTING CONSULTATION
•Determining a price that will make your home to sell vs. just sitting on the market •Go over marketing and how to out perform the competition •Determine the staging date •Determine picture/media capture date •Certified pre-owned home program. (optional) •Determine the launch date •Set expectations: go over communications & go over the timeline. •Sign the contract Out of 100 homes actively being marketed, only 38 homes sell, which means that 62 homes do not sell and will stay on the market losing money. The housing market is a fierce competition where your house will be compared with 15-20 homes most of the time and sometimes more. Buyers look for homes that offer the most features and benefits for the best price.
Our home selling system and techniques will Once the staging process is completed and the house is give you the upper hand in this competitive market so
ready, we will send over personnel to photograph the
that buyers are more likely to identify your house as the
property. It is best if the house is vacant for at least
one to place an offer for vs it sitting on the market
2-3 hours as it is more difficult to shoot the home
and not selling.
properly with dogs, cats, kids and even adults inside. Once the house is shot, the pictures and video are
We know all about accountability and we do usually processed within 48 hours. care about our clients. We keep this stressful process streamlined so as to relieve you of as much stress and frustration as possible. We want you, the client, to know that you are in good hands.
Launching a listing is much like launching a business project, because that is what it is. Homes priced right, and launched properly, can often sell within the first 30 days sometimes in the first couple of weeks. The first 6 weeks are crucial, and this is why every market day counts. Buyers can see the number of days on the market so following a detailed launch system can give you the upper hand in a competitive market.
THE LAST STEP TO GETTING THE PROCESS STARTED IS TO SIGN THE CONTRACT AND HIRE US TO SELL YOUR HOME.
LETS DISCUSS SOME OF THE UNIQUE VALUE SERVICES THAT WE OFFER, WHICH SET US APART FROM THE AVERAGE AGENT: 1.TEAM Real estate agents working together to help sell your house. Imagine an entire team of agents who host open houses on a regular basis, post and advertise your listing on social media, and are always looking to find you a buyer.
2.MATTERPORT-3D SCANS Allow buyers to tour your house in virtual reality. Buyers can virtually walk through your house experiencing 4k resolution pictures, making buyers feel they are actually in your property. This is great for out of state buyers, spouses who cannot look together and practically any buyer in today's market. The scan calculates the room size as well, giving buyers a scanned blueprint of your property.
3.HD VIDEO Cinematic quality videos utilizing the world’s 2nd largest search engine. YouTube is the second largest search engine in the world and most agents miss the opportunity to advertise your property here. Videos get a great reception on social media and with buyers.
4.HD PHOTOS: Crisp sharp images to make your house stand out online.When you have crisp clean images online it makes buyers really gravitate towards your listing. Think about anything of major importance you have purchased, it probably had great marketing and photos to make it stand out and call out to the consumer.
5.SINGLE PROPERTY WEBSITE Gives the property the single attention it needs. Buyers love it, it hosts photos, video, 3D Matterport scans, documents, mortgage calculator, open house dates, advertising on social media, nearby information, links to schools, and HOA pages.
6.TEXT RIDER NOTIFICATIONS “Flyers do not capture cell phone numbers.� Gives buyers the link to the single property website while at the same time capturing their cell phone number and thus giving our team the opportunity to connect with them and sell them more on the property.
7.CERTIFIED PRE OWNED HOME PROGRAM Gives the seller more control over the sale and creates more appeal with buyers in today’s market. It gives the seller better leverage in setting the sales price and the ability to fix things before they are found by the buyer.
8.COURTESY BIDS Our team automatically generates bids to get the estimated expense of repairs from licensed contractors.
9.JUST LISTED AND SOLD POSTCARDS Make an entrance and an exit. What better way to make it known than having just listed and sold cards sent to residents in your area who may be looking to relocate or have friends or family wanting to move to the area? This is also another way to utilize the text code.
10.STAGING We provide a complimentary staging consultation with one of our affiliated stagers to help make your house look and feel more attractive to buyers both in the pictures and at the showings. Vacant houses will just receive a level 1 staging to give the house some depth and warmth.
11.PRE-SIGNING Most agents don’t even give this much thought, however it’s all about customer service with our sellers. Most of our sellers agree that pre-signing a day or two before closing is faster, less stressful and more satisfying than sitting at a 1 or 2 hour closing session.
STEP 2
PRE-PACKING
Now that your property is on the market is important to understand that this home is not going to be yours for much longer. It is now a commodity in a competitive market, which needs to be shown at a moment’s notice if possible. Having your home available to be shown can increase your chances of receiving an offer, especially for out of town buyers who maybe driving around with an agent, or an agent might be showing a nearby house and just saw your property. It is important to ensure a safer and more secure showing by packing up and locking up the following items.
•Firearms •Medications •Valuables, jewelry, money •Irreplaceable items •Removing pictures •Removing fragile items Once these items have been properly stored and put out of reach, it will make showing your house less stressful knowing that a buyer won’t be able to damage or remove anything from your house, as normally only the selling agent will be present. Lists of showings do not help sell properties, as it will often cause a selling agent to show competing properties that are easier to show, as they will not have to coordinate their own showing schedule with another agent. So again, we want to make sure your property does not pose any potential issues.
STEP 3
PRE-LAUNCH PROCEDURE
Inspections, repairs and staging preparation all take place during the pre-launch. During this time our team is getting valuable information and preparing your property to outperform the competition. Gathering covenants, legal documents for title, courtesy repair bids, video/pictures/media, single property website and pre-entering information, coordinating social media posts and preparing reverse prospecting, so that on day 1 we are launching into the market with everything we have, to gain as much exposure as possible.
STEP 4
LAUNCH ALL SYSTEMS GO SINGLE PROPERTY WEBSITE
As previously described we will be launching everything into the market to give you the competitive edge:
SOCIAL MEDIA, SNAPCHAT, INSTAGRAM, PINTEREST TEXT RIDER, YOUTUBE VIDEO MATTERPORT 3D SCAN JUST LISTED POSTCARDS ZILLOW REALTOR.COM TRULIA HOMEBUYINGOKC.COM KW WEBSITES AND ABOUT 300+ OTHER WEBSITES
STEP 5
KEEP YOUR HOUSE SPARKLING!
Making sure your house is show ready and has the power on, during the agreement and contract stages is key, Since there is heavy competition you have to be ready to show your house when buyers are available, even more so in a buyers market because you could miss out on that one ready and willing buyer. With your property now on the market you should expect showings and here is how to best prepare for them:
• Have house clean and ready to show • Beds made and toilet seats down • Yard free of debris (organic too) • Yard trimmed and maintained • Have extra keys made for the property • Do not lock your garage Price improvements based on days on market as well as feedback. We have enough respect for you to have a conversation about improving the price or benefits to attract an offer in the quickest amount of time.
Feedback: Every Monday we provide a feedback market report and market snapshot about homes you may be competing with in the area.
Once your house is on the market we will follow the showings procedure protocol, set open house times, watch the market and prepare for possible price reductions or improvements and follow up on any feedback responses.
STEP 6
COUNTER OFFERS AND ACCEPTANCE
Whether this is your 1st 2nd or 3rd time buying we will be sure to keep you apprised of any offers and what to expect at every turn. We will be able to work and coordinate all timeline events to make certain things are on track and nothing falls through the cracks.
STEP 7
TIME PERIOD INVESTIGATIONS AND REVIEWS AND REPAIRS
Buyers have time periods for investigations and reviews, allowing them time to perform due diligence and determine insurability, value, square footage and overall operating functions of the property. A member of our team will attend the inspections on your behalf to make sure things are taken care of.
TRR inspections come with a treatment repair and replacement form. This form is used for the buyers to request certain items in the property to be fixed repaired or replaced based on being defective, having failed or are not working. This is yet another milestone where the buyer has the ability to negotiate the contract again. If you signed up for the CPO certified pre owned home program you are one step ahead of the buyer and have already either repaired most, if not all, of the major issues or at least have disclosed them to the buyer ahead of time. Once the TRR is agreed upon, its on to the next milestone.
Courtesy bids: To aid a seller to expedite the
process we have general contractors who we work closely with along with a number of licensed and unlicensed tradesmen to obtain a courtesy bid. Most of these bids are free of charge, however depending on the bid nature it could generate an invoice for payment. The seller is always welcome to obtain their own bids, however we feel it’s good to get multiple opinions and sometimes property owners may be too busy or are absent, and cannot take care of this.
STEP 8
APPRAISAL
APPRAISAL: EVALUATES THE PROPERTY ON BEHALF OF THE BUYERS AND LENDER. Negotiation window, this is another event that can lead to further negotiations if the property is not appraised at the desired value or has appraisal requirements. The buyer can again ask for those requirements to be taken care of, or ask that the sales price be reduced based on the valuation or be able to back out of the contract. Appraisers will need access to the property. It is sometimes best to allow the appraiser access to the property with no interruptions or distractions; they often have an MLS key and can access the property while you are away.
STEP 9
TITLE WORK
Part of our pre launch procedure is to turn your file into one of our allied title companies to have the title work started ahead of time; this can save time and money if we find problems prior to an offer. Once the title work is done, it’s that much easier to close even faster knowing that it’s already in process.
STEP 10
CLOSING
Making sure the house is ready to close. •Repair invoices or written statements pertaining to repairs or maintenance turned into to office, •House is packed and ready to move, Property should be in acceptable condition to buyers, •Vacuumed, cleaned and transferable. •Keys and remotes either left at title company or at property on counter tops. •All items removed from property •Utilities should be scheduled for termination either the day of, or after, closing. Must be left on during the entire duration of the contract and for a final walk through of property. •Change of address complete If you are taking part in the pre-signing you will have already been to the title company and signed all or most necessary documents that will transfer ownership of your property.
FINAL WALK THROUGH: Buyers see it one more time before purchase. Buyers and their agent will perform a final walk through of the property before closing to make sure repairs have been completed and property is in a transferable condition. This may happen the day of closing or prior to. Providing all repairs and requirements, if any, were completed properly, the next step is closing the sale. The buyer will sign their documents and if you did not participate in the pre-signing you will sign shortly after them. Once the lender has verified the documents they will release the funding to title to transfer to the selling party. It’s all done! You did it! You have now closed. This is what you were aiming for and together we have achieved the goal of selling your house. After the transaction we hope to have earned the right to great reviews and possible referrals based on the great job we provided to you as clients. You may even continue to get mail at that location even after a postal change so we have been able to get packages and mail picked up after the closing if needed. One time we even helped a seller get their canned meat they had shipped!
Schedule an appointment to have house/scanned/ video/ photographed.
Meet with our professional home stager.
Start home shopping with your buyer agent or showing specialist, and find your dream home.
GET PRE-APPROVED A pre-approval letter will give you and your lender confidence in knowing the home you can afford.
Sign your listing paperwork.
Meet with your listing agent to discuss market trends and pricing your home.
discuss your home-buying process and current market trends.
Meet with your buyer agent to
HOME
Buying YOUR
Call The Tom Hall Group and speak with one of our Inside Sales Agents. Your ISA will schedule a buyer appointment with the TLG agent that best meets your needs.
Call The Tom Hall Group and speak with our team. We will schedule a listing consultation
Selling YOUR HOME
S TAR T
MAKE AN OFFER! Your buyer agent will guide you through making the right offer on your dream home.
Provide a spare key to our team member who will install your for sale sign and lockbox.
Your home is ACTIVE on the market and showings can begin immediate ly
Our marketing team will get to work on your custom digital and print marketing pieces.
Order an inspection of the home. Your agent will negotiate any necessary repairs.
RECEIVE OFFERS! Your listing agent will guide you in evaluating & negotiating all offers.
Buyers will order an inspection of the home and any repair requests will be negotiated through your listing agent.
Your lender will order an appraisal on your behalf.
Your loan is approved and you have the Clear to Close from your lender.
CLOSING DAY!
The Lender will order an appraisal and give Clear to Close once the buyer has met all financing conditions.
THELOKENGROUP .COM
Mr. Hall is very professional and knowledgeable. He is courteous and attentive to your needs. His video skills were the reason our home sold in 3 days! We pushed us beyond our comfort zone on the listing price and it paid off! We were so impressed with his team that we not only sold our home thru him but we also purchased our next home thru him. We would not hesitate to recommend Tom Hall and his Group for all of your buying and selling needs!
Tom Hall is an amazing Realtor. He went out of his way to meet & exceed our needs. He bends over backwards, from getting us help with financial needs to finding our perfect home! Give him a shot, you won’t be disappointed!
Great person to work with. He really puts his time into finding u the right home. He gave us very good input on what to look for in buying a home. I would very much recommend him when u are purchasing or selling a home or property
Tom is energetic and positive. Always looking out for your best interests. He’s not pushy. Toms team is also fantastic. Always responsive and always positive as well. It was a great experience working with the Tom Hall Group!
New to the area, I picked a realtor pot luck and hit the jackpot with Tom. So professional! So knowledgeable! Very meticulous to detail and always had my interest as priority! I have bought and sold several homes and never had an experience nearly as great as mine with the Tom Hall team was. I highly recommend Tom!
Very hardworking young man. Honest, reliable, very detail oriented and knowledgeable. Would totally use him again. This is our 5th transaction with him and we are planning more in the near future.
Great realtor, worked with us while letting us take our time time to pick the right home with no pressure. Quick to respond with answers and was always available when we needed him to show us a house.