Patient identity management and the future of consumerdriven healthcare Healthcare must embrace ways to collect, verify, and share digital patient identities to deliver a better patient experience, says Lyniate’s Royston Adamson-Green, Director, Channel Sales UK, EMEA & APAC
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atients’ access to their health records has, historically, not been a straightforward process. And even with that access, chances are high that the data was out of date or incomplete. The merging of advanced digital technologies and our daily routines has driven an expectation that the patient record should be accessible by the patient at the exact time it is needed and, more importantly, independent of the requirement for requesting data from their healthcare provider. Today’s consumers
demand convenience. Unfortunately, challenges associated with managing the unique identities of patients – and the associated patient data – remains a fundamental challenge to delivering this convenience. Healthcare’s heavy reliance on paper notes, signatures, and paperwork to prove identity can cause significant frustrations for patients and providers, including incorrect patient matching, medical errors, repeated services, and poor communication. The rise in visitation to
urgent care clinics over traditional primary care pathways continues to grow, signalling consumers want access to care on their terms: this includes walk-in appointments, neighboring locations, and 24-hour availability. Today, patients are increasingly finding that going to their neighbourhood urgent care clinic or pharmacy to receive tests and vaccinations is far more convenient for their busy lifestyles.
Royston Adamson-Green Director, Channel Sales UK, EMEA & APAC Lyniate
“For the industry to truly empower consumers to oversee their health data, it will have to take advantage of the mobile revolution and create a seamless, password-less experience”
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