The Most Influential Leaders In Beauty Industry - 2023

’sNote

Revoluonizing The Beauty Industry With Innovaon

As we look back on the past year, we have seen several significant developments in the beauty industry. The COVID-19 pandemic has brought about a new normal, and the industry has had to adapt to changing consumer needs and behaviors. From virtual try-on tools to contactless shopping experiences, beauty brands and retailers have had to innovate quickly to meet the demands of the market.

Another impact of the pandemic on the beauty industry has been the shi in consumer behavior. With people spending more me at home, there has been a significant increase in demand for at-home beauty products and services. Consumers are now opng for DIY beauty treatments, such as haircuts, coloring, and skincare rounes, instead of going to a salon or spa. This has led to an increase in sales of beauty products such as hair dye, skincare products, and home manicure kits. And many beauty brands or companies have responded to this demand by launching their own range of self-care products.

Hence, we have idenfied and profiled some of the most influenal leaders in the beauty industry who have had a significant impact on the sector. These individuals have not only driven innovaon but also championed diversity, sustainability, and inclusivity

The latest magazine issue, "The Most Influenal Leaders in Beauty Industry - 2023." celebrates the individuals who have made a significant impact on the beauty industry and have shaped its current landscape. These leaders have pushed boundaries, created new trends, and changed the industry's landscape, creang a more inclusive, diverse, and sustainable future. These individuals have not only driven innovaon but also championed diversity, sustainability, and inclusivity

In conclusion, we are thrilled to celebrate the most influenal leaders in the beauty industry who are driving change, inspiring innovaon, and shaping the industry's future. We hope this issue inspires you, whether you're a beauty enthusiast or a beauty professional, to connue pushing boundaries and driving change in the industry

Happy Reading !!!

C O N T E N T S

LISTINGS ORGANIZATION DESCRIPTION

A group of dermatologists headed by Doctor Gabriel Serrano founded Sesderma (www.sesderma.com) with the strong desire to solve skin problems by using innovave methods and working closely with the paent.

Bramble Berry is a company built by makers, for makers. Brings together the best creave inspiraon, expert guidance, and high-quality handcra supplies, all in one place — so you can spend more me making and sharing the things you love.

Karla Cosmecs is brought to you by Internaonal Award Winning Make-up Arst Karla Powell. Hand-craed cosmecs.

Halcyon Beauty is a packaging company commied to helping businesses overcome the challenges they face when aempng to launch products. These challenges include finding packaging, locang reliable manufacturers, comprehending what clean and green means, and understanding the regulaons in various countries worldwide.

Founded as a plaorm for scent projects, Project Felicia creates scent touch points through event planning, sales and markeng and product development leveraging fragrance.

Dr. Gabriel Serrano Sesderma

Anne-Marie Fiola Bramble Berry

Karla Rose Karla Cosmecs

Laura Nowatzki-Bilek Halcyon Beauty

Hiro Nakayama Project Felicia

My idea of beauty stems from a holistic conception: a being is beautiful when there's harmony between physical appearance, resulting from exterior care; wellbeing, supported by a good diet and health care; and happiness, which is attained through the care of mental health.

Thefieldofdermatology focusesonmaintaining healthyskinandtreating conditionsthataffecttheskin,hair, nails,andmucousmembranes.Inthis field,dermatologistsmustpossessan extensiveclinicalunderstandingofthe manydifferentinternaldisordersthat causeskinconditionsinordertobe qualifiedandlicensedtopractice dermatology.Theyalsoprovide patientswithsupportforcosmetic problemsbyhelpingthemimprovethe appearanceoftheirskin.

Tothatend,theyareinformedabout certainskincuresandpharmaceuticals thatareefficientattreatingvarious sortsofskinillnessesandwhichthey recommendtotheirpatients.Dr. GabrielSerranoSanmiguelisa renownedexpertdermatologistandthe FounderoftheSesdermaand MedidermaLaboratories.Dr.Gabriel hasbeenadermatologistsince1976 andownsaDermatologyClinicin Valenciathatbearhisname.Heisalso amemberofmanynotablemedical societiesaswellaspublished numerousresearchrelatedtohisfield.

ExperiencesThatShapedDr. Gabriel'sJourney

"Mycallingformedicinecameearlyat theageof12;backinmynative Colombia,Iusedtosneakinsidethe familylibraryandspendhours exploringmyfatherandgrandfather's medicinebooks,"recallsDr.Gabriel. Yearslater,theexpertleadermovedto theUnitedStatesandfromthereto Spain,wherehestudiedmedicinewith adermatologicalfocusatthe UniversityofValencia(Spain).After receivinghisdegree,hestarted workingasaresidentdoctoratthe UniversityGeneralHospitalin

Valencia.Dr.Gabrieleventually workedhiswayuptoChiefConsultant oftheDermatologydepartment,where hestayedformorethantenyears.

Afewyearslater,theseasonedleader openedDr.GabrielSerrano DermatologicalClinicinValencia (Spain),wherehispatientsstartedto takeadvantageofthesenewformulas. Inhisopinion,adermatologististhe bestpersontoformulate dermatologicalproducts.Hence,Dr. Gabrielwasabletolearnaboutthe needsofthepatientsdirectlyduetohis

directcontactwiththem.Through constantpracticeandattentive listening,hewasabletocreateunique productsforeveryskinissue."This didn'texistinthemarketbefore,soI decidedtocreateSesderma Laboratoriesin1989,anatypical familycompany,sinceeverythingwe dohere,isdonewithenthusiasm,love, andjoy,"saysDr.Gabriel.Hefurther adds,"Today,Sesdermaispresentin morethan85countries,with670 employeesspreadaroundtheworld. Weanticipateexcellentresultsin recentnewmarkets,suchasCentral

America,China,andEmirates,among others."

Furthermore,recallinghispast memories,Dr.Gabrielsharesthat duringhisresidencyattheUniversity GeneralHospitalinValencia,his passionforlisteningtoindividualsand solvingtheirskinproblemsledhimto developmasterformulas.Atthetime, thereweren'tmanyhigh-quality, affordabledermocosmeticproducts,so hemadethedecisiontoestablish SesdermaLaboratories.

APioneerInTheUseOf Nanotechnology

Since2008,Sesdermahasbeena pioneerintheuseofnanotechnology.It isoneofthefewlaboratoriesinthe worldthathasentireproductlines formulatedwiththistechnology,which allowstheactiveingredientsto penetratedeeperintheskinandare thereforemuchmoreefficient.Dr. Gabrielhasconsistentlyadvocatedfor

theuseofnanotechnologyinthe productionoftheirproductsand treatments.

Thescienceofthesmallallowsyouto transportactiveingredientsdeepinto theskin,allowingtheactivesto penetrateandbebettertoleratedby everyskintype.Thismeans Sesderma'sliposomalproductsachieve anextrarepairingandprotectingaction inallthedifferentskinlayers,whereas othercosmeticlinesjusthavea superficialmoisturisingandsoothing effect.

Thefirstproductline,called ACGLICOLIC,wasbasedonglycolic acid.Backthen,Dr.Gabrielandhis teamwaspioneers.Anotherlineheis proudofisC-VIT,basedonvitaminC. It'sahugecommercialsuccess."I'm verysatisfiedwiththeresultswe're gettingwiththemicroneedlingdevice NANOPOREStylus02and

NANOPOREPen,byourMediderma professionaldivision.Itisusedby doctorstotreatacnemarks,wrinkles, andalopecia,"saysDr.Gabriel.

Nottomention,thenewfacilitiesin Puzol(Valencia)hasgreatlyincreased Sesderma'sproduction.Inadditionto expandingitsmarketshareinnations liketheUSAandChina,ithasalso openedmarketsintheUK,Vietnam, andSouthKorea.Theexpert dermatologistandhisteamfirmlythink thatinnovationisthekeyto overcomingbothpresentand foreseeableproblemsinproduct development.

"Ourwishistocontinueresearchingin professionaltreatmentsanddevelop dermocosmeticproductsadaptedto everyproblem.Thisiswhatmakesus whoweare,"saysDr.Gabriel.

MajorAchievements

AccordingtoDr.Gabriel,themain achievementisthattheyhave transitionedfrombeingalargefamily companytoafamilymultinational withapresenceinmorethan85 marketsandstillgrowingstrong.The seasonedleaderandhisteamare steadfastlycommittedtoinnovation andneverlosesightofthefactthat theircustomersandpatientsareatthe centreofeverythingtheydo.

Undertheguidanceandleadershipof Dr.Gabriel,overthelast35years, Sesdermahasachievedmany milestones,suchaspioneeringthe applicationofnanotechnologyto dermocosmetics;the internationalizationofthecompany; thelaunchofitsdelegationinChina; openinguponeofthemostmodern productionsitesintheworld,right here,inValencia;creatingits FoundationSesderma-Bali;committing togyneco-aesthetics,tearingdownthe taboosurroundingthefunctional problemswhichaffectsomany women.Apartfromthese,thereare manyawardsandaccoldes:

• Award"10Colombians".March 2018.TheColombianEmbassyin Spainacknowledgesthose ColombiansresidentinSpainwho havecontributedwiththeirworkand professionalcareertofosteringthe imageofthiscountry

• AEDVAward.May2018.The SpanishAcademyofDermatology andVenereology(AEDV)

recognisedtheworkofDr.Gabriel Serranoforhis10-yearcontribution totheAcademyandhismorethan25

yearstotheserviceofdermatology

• Appointmentasamemberofthe IllustriousRamónyCajalAcademy ofHealthSciences,Madrid.June 2018.

• ManoftheYearforthespecialised publicationLESNOUVELLES ESTHETIQUES,Russia.April2019.

• “ATuSalud”awardtoinnovation andtheprofessionalcareerofDr. GabrielSerrano.DiarioLaRazón. Madrid,June2019.

• “ATUSALUDCovid-19Research Award”.DailyLaRazón.Spain, 2021

FutureGoals

TheexpertdermatologistDr.Gabrielis completelyfocusedontheinternational expansionofSesdermaand Mediderma,whicharenowpresentin over85countries.Additionally,he travelstheworldgivingmasterclasses andtakingpartinmajorsymposiums andcongressesrelatedtothefieldof dermatology.WheninValencia,he heldconsultationsinhisdermatology clinic,atestimonyofhistruepassion forworkandpatientcare.

Moreover,TheDr.Serranobrand continuestotraversebordersandwill soonestablishanewcentreinDubai followingtheinaugurationofthenew dermatologyclinicandSesdermastore inMadrid.Inaddition,hehasbegun offeringanaestheticgynecology service,makinghimoneofthefirst practitionersinSpaintodoso.This medicalcentreincludesthemost innovativetreatmentstoregeneratethe

femininegenitalareaaswellas intimatesurgery

Beauty&WellnessAdviceByDr. Gabriel

BeingaveterandermatologistDr Gabrielsharesomebeautyand wellnessadvice.Hesays,"Thesunis theskin'snumberoneenemy,so sunscreenisamustproductforany dailyregimen,alsoduringwintertime. Luckilyenough,peoplearebecoming moreawareandareleavingharmful habitsbehind,suchassunbathingwhen thesunisatitsstrongestorusing sunbeds…Iwillbesatisfiedwhen peopletaketheappropriatemeasures toprotecttheirskinfromthesun."

Hefurtheradds,"Asregardsactive ingredients,theuseofcysteamine, azelaicacidandtranexamicacidin depigmentingtreatmentshasbeena turningpoint,andnowit'spossibleto offermuchmoreefficientsolutionsto removedifferenttypesofskin pigmentation.We'vealsocomealong wayintermsofthequalityofthe differenttypesofretinolandthe encapsulationofretinolandretinoids innano-sizedliposomes."

DuringtheCOVID-19pandemic,alothappenedin thebeautyindustry Theindustryoncesawnearly 85%ofpurchasesinbrick-and-mortarstores,and whenthosestorescloseddown,folksstartedtoshoponline. Onlinepurchasingisanentirelynewexperienceforthe beautyindustry

Peoplealsostartedlookingforat-homeremediesfortheir skinandbodycareproblems,leadingtoadvancementsin previouslynicheproductslikeat-homemanicurekits.

AccordingtoAnne-MarieFaiola(CEOandFounderof BrambleBerryHandcraftProvisions),afewthingsmade hercompanyparticularlyresilientduringthechanging landscapeofthepandemic.Tobeginwith,sheandherteam werepreparedforthosewhowantedtomigratetoonline purchasingsinceBrambleBerrywasalreadyan e-commercecompany.Moreimportantly,becausetheysell suppliesforDIYbathandbeautyproducts,theywereable tohelpfolkswhowantedtomakemoreandmoreoftheir productsathome.Thissatisfiedboththeneedforhigh-end bathandbeautyproductsandthewaveofnewhobbiesthat cameoutofthelockdownperiod.Sincethen,Bramble Berryhasbeengrowingbyleapsandboundsunderthe leadershipofAnne-Marie.

TheEntrepreneurialJourney

Anne-Mariehadadegreeinpsychologywitha concentrationincriminaljustice.Butaftersometimeinthe criminaljusticesystem,shediscoveredthatitwasn'ta careerthatsheenjoyed.Thephenomenalleaderstarted sellingsoapatcraftfairsandfarmer'smarketsasashort-

termsourceofmoneywhileshe decidedonherprofessionalroute. Anne-Mariedidn'tknowthiscouldbe morethanjustastopgapuntilshe made$1,500cashatacraftshowin MountVernon,Washington.Shethen realizedshecouldteachothershowto makesoapsotheycouldhaveagreat part-timeorfull-timeincome.

"I'veactuallyalwaysbeenacrafty person,andI'vebeenmakingand sellingsoapsincetheageof14.Ilove thatmakingbathandbodyproducts givespeopleachancetoknowwhat's goingonintheirproducts.Ilovehow creativetheprocessisandthatpeople alloverAmericamakeagreatliving sellinghandcraftsoapsandtoiletries. It'ssuchanhonortobeabletosell themtheiringredientsnow,"recalls Anne-Marie.

ASoapMakingSuppliesCompany

Forthosewhowanttomaketheirown homemadesoapandotherbathand bodyitems,BrambleBerryHandcraft Provisionsoffersthesupplies,i.e.,raw materialsandtools.Whatmakesthe companysouniqueisthatitprovidesa hugevarietyofproducts,fromoilsto lyetocolorsandmoulds.Formost projects,customerscangeteverything theyneedinonestop.Thecompany alsopridesitselfonthequalityofits products,therigoroustestingthatit performsforitssoap-making ingredients,andalltherecipesit publishes.

Anotherdifferentiatingfactorof BrambleBerryisthelevelofeducation thatitprovides.Anne-Marieandher teamarededicatedtoproviding accurateandinformativearticlesand projectsforcustomers.Thatway,they havesomeguidancewhilegettinginto thesoap-makingcraft,andsomeoneto helpoutwhenaprojectdoesn'twork outthewaytheywantitto.Themost

influentialleaderandherteamhavean entirerecipeandprojectsectionat BrambleBerry.comwithover300 recipesandaYouTubeChannelwith over100freeinstructionalvideos.In additiontothat,shehaswrittenthree booksonhowtomakesoap(available atallthemajorbooksellers)andloves toteachsoapandallthingsDIY

OvercomingChallenges

Anne-Marierecallsthattheearlyyears ofrunningBrambleBerrywerea constantsourceoflearningsand frustrations.Likeanysmallbusinessin itsinitialstage,thecompanyhadno money,andtheversatileleaderhadno priorbusinessmanagementexpertise, soshehadtolearnalotasshewent. Fromrentingplacesthatweretoo smallandwastingtimemovingmany

timestoexperiencingmajor disruptionsduetofloodingtoastore managerembezzlingtoadivorce,she hasbeenthroughmanychallengesand roadblocksatBrambleBerry. However,Anne-Marieisgratefultoa supportingteamthathashelpedherget throughitallwithasmileonherface andhercompanyintact.

DifferentiateTheBrand&Products ToStayAheadOfOthers

"Manyofourproductsare commodities;coconutoil,lye,and more.Theseproductsaredifficultto differentiate.So,whileweare dedicatedtothequalityofeverything wesell,thebestwaytoremain competitiveinthisindustryisto differentiatethebrandandbyexclusive products.Wedothisbyfostering

relationshipswithourcustomersand creatingproductsyoucanonlybuyat BrambleBerry.com.It'seasytocreate exclusiveproductssinceBramble Berryisagroupofcraftersthatloveto makethesamethingsourcustomers make,"saysAnne-Marie. Manyofherclientsaresmall businessesintheirownright,andshe andherteammakeitapointtostayin touchwiththemandtoprovide informationthat'susefulspecificallyto theirsmallbusinesscustomers. Additionally,everymonth,oneoftheir smallbusinesscustomersishighlighted inanarticleserieswecall"Makerof theMonth."Thiscontentallowsthem togivetheirsmallbusinesscustomers somespaceontheirwebsite,and hopefullyalittleextravisibility.

Anne-Marieandherteamalsofoster communityaroundthebrandthrough herYouTubechannelSoapQueen.TV, Theyutilizethehashtag "#brambleon"onInstagramto encouragetheircustomerstoposttheir creations,andwhat'ssoamazingabout thatisthattheyobservethattheir customersfindeachother,areinspired byeachother,andevengetintouch witheachotherforhelporguidance.

"Community,trust,andrelationships arethebestwaytobuildloyaltyand wordofmouth.Notonlythat,building relationshipsandcommunityare somethingthatweasacompanylove. Wearethesourceoftruthand knowledgefortheDIYSoapmaking industry,andwe'reproudofit," proudlyassertsAnne-Marie.

Teams'AchievementsAreThe GreatestAchievement

BeingtheFounderofaleading company,Anne-Mariestatesthatthere havebeensomepersonalhighs, includingbeingnamedoneofthetop businessownersintheUSbytheSBA,

a"bestboss"inAmericabyFortune SmallBusiness,andafinalistforthe Ernst&YoungEntrepreneurofthe Yearhonours.However,whatreally standsoutaretheteam's accomplishments.

Thephenomenalleaderbelievesthat sheandherteamhavebuilta manufacturinglabformanufacturing cosmeticandsoapbasesfor themselvesandothers;theyhave pioneeredinnovativesoapmaking techniquesandingredients;andthey connectedwiththeircustomersina

meaningfulwayoversocialmediaby showcasingtheircommunityofmakers andprovidingtrustedinstructionand supportforanentiregenerationofDIY makers.

FutureRoadMap

ForBrambleBerryAnne-Marieis focusingonbringingmoreingredients tomarketinthenearfuturesothatits customerscanmakeawiderrangeof handmadegoods.Thisincludesboth rawingredientsandbases,sothatshe andherteamaremakingsureboth

theirbeginnercustomersand experiencedmakersarecovered.Inthe longrun,sheplanstodevelopthe businessbyaddingintriguing ingredients,extendingtheproducts theysupport(suchasDIYhaircareand DIYskincare),andexpandingits manufacturingfacilitytobetterserve thoselookingforprivate-label manufacturing.

SourceOfMotivation

Whenaskedtosharewhatishersource ofmotivation,Anne-Mariereplied, "Mysourceofmotivationisalwaysmy attitude.Ibelievethathappinessisa choice(somuchsothatIevenwrotea bookcalled"BestDayEver").Idon't dwellonthenegative(ever).Irarely rememberbadthingsthathappentome (myteamisconstantlyremindingme aboutsomedramaoranotherthatI've completelyputoutofmyhead).Ihave deliberatelyselectiveamnesiawhenit comestopainfulpastevents."

Shefurtheradds,"Iviewmyexistence asasurfingadventure:alwaystryingto skipoverthewavesandturbulencein lifeandcomeoutdryontheotherside. Everyonestruggles.Everyonefails. Everyonehasdisappointment.Picking yourselfup,dustingyourselfoff,and movingforwardwithexcitement, enthusiasm,anddelightisanessential keytobeingsuccessfulinbusinessand inlife."

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Overview

Thebeautyindustryhasalongandvaried

historythatdatesbackthousandsofyears. Hereisabriefoverviewofsomeofthekey milestonesandtrends:

AncientTimes:Peoplehavebeenusingvarious beautyproductsforthousandsofyears,datingback toancientEgyptandGreece.Bothmenandwomen usedcosmeticsmadefromnaturalingredientssuchas henna,kohl,andredochre.

MiddleAges:DuringtheMiddleAges,theCatholic Churchdiscouragedtheuseofcosmetics,andthey felloutoffashionforatime.However,theymadea comebackintheRenaissanceera.

19thCentury:Theindustrialrevolutionbroughtmany advancesinmanufacturing,whichmadeiteasierto produceanddistributebeautyproducts.Massproducedperfumes,soaps,andcosmeticsbecame morewidelyavailable.

Early20thCentury:The1920ssawthe riseoftheflapperera,andanew standardofbeautyemerged.Women beganwearingshorterhairstyles,more makeup,andmoredaringclothing.

Mid-20thCentury:The1950sand60s sawtheriseofHollywoodglamour,and starslikeMarilynMonroeandAudrey Hepburnbecamebeautyicons.The beautyindustryexpandedtoinclude newproductslikehairsprayandhome haircoloringkits.

Late20thCentury:The1980sand90s sawtheriseofthesupermodel,and beautytrendsbecamemorediverse.The popularityoffitnessandwellnessalso ledtoanemphasisonnaturalbeautyand health.

21stCentury:Thebeautyindustryhas continuedtogrowandevolve,withthe riseofsocialmediaandinfluencer marketing.Brandshavebecomemore inclusive,offeringproductsforawider rangeofskintonesandtypes.Therehas alsobeenafocusonsustainabilityand ethicalsourcingofingredients.

Thebeautyindustryisavastandever-changingworldthat encompassesawiderangeofproductsandservices,from makeupandskincaretohaircareandfragrances.As consumerneedsandpreferencesevolve,thebeautyworld continuouslyadaptstomeetthesedemands,makingita dynamicandexcitingindustry

Oneofthemostsignificantaspectsofthebeautyworldis theemphasisonself-careandself-expression.Consumers areincreasinglyinterestedintakingcareoftheirphysical andmentalhealth,andbeautyproductscanplayan essentialroleinthis.Byusingbeautyproductsthathelp themfeelmoreconfidentandcomfortableintheirskin, peoplecanexpressthemselvesinuniqueandcreativeways.

Thebeautyworldalsobenefitssignificantlyfrom technology Advancesintechnologyhaverevolutionizedthe beautyindustry,makingitpossibletodevelopnewand innovativeproductsthataremoreefficientandeffective thaneverbefore.Withvirtualtry-ontoolsandskincare analysisapps,technologyistransformingthewaypeople interactwithbeautyproducts.

Inrecentyears,thebeautyworldhasbecomemorefocused oninclusivityanddiversity.Manybrandsarecreating productsthatcatertoawiderrangeofskintones,hair textures,andbodytypes,andcampaignsarefeaturing modelsandinfluencersofdiversebackgrounds.Thistrend

isbeingdrivenbyconsumerdemandformoreinclusiveand representativebeautystandards.

Sustainabilityisalsoanincreasinglyimportantissueinthe beautyworld.Consumersarebecomingmoreawareofthe environmentalimpactoftheirpurchases,andmanybeauty companiesarenowprioritizingsustainabilityintheir productdevelopmentandmanufacturingprocesses.This includesusingeco-friendlypackagingmaterialsand reducingwasteinproductionmethods.

Thebeautyworldiscloselytiedtothefashionindustry, withbeautytrendsoftenreflectingthelatestfashiontrends. Manybeautyproductsaredesignedtocomplementthe latestfashionlooks,andbeautyandfashioncollaborations arebecomingincreasinglycommon.

Thebeautyworldisadynamicandever-changingindustry thatiscontinuouslyadaptingtomeetthechangingneeds andpreferencesofconsumers.Withafocusonself-care, inclusivity,andsustainability,thebeautyindustryis evolvingtomeetthedemandsofamoreconsciousand connectedworld.Astechnologyandsustainabilitycontinue toshapetheindustry,wecanexpecttoseenewand innovativeproductsthatredefinewhatitmeanstobe beautiful.

Rose

I believe that every challenge is an opportunity for growth and learning. By staying motivated and focused on my vision, I was able to overcome obstacles and build a successful business in the beauty industry.

Thebeautyindustryisoneof themostcompetitiveand fast-pacedindustriesinthe world.Withnewtrends,products, andtechniquesemergingconstantly, itcanbedifficultforconsumersto keepupwiththelatestdevelopments. That'swhytheroleofgoodleaders inthebeautyindustryissocrucial. Theseindividualspossessadeep understandingoftheindustry,akeen eyeforinnovation,andtheabilityto inspireandinfluenceothers.Andone ofthemisKarlaRose(makeup artistname:KarlaPowell)-the ownerofKarlaCosmetics.

Fromayoungage,Karlahasalways beenfascinatedbythetransformative powerofmakeupandskincare.She wascaptivatedbyhowtheright productsandtechniquescouldbring outaperson'snaturalbeautyand boosttheirconfidence.Becauseshe wassofascinatedbybeauty,the influentialleaderdecidedtomajorin beauty,whichgaveherthetechnical know-howandindustryexpertiseshe neededtosucceed.

Karlabeganworkingasafreelance makeupartistafterfinishingher education.Here,shediscoveredthe valueofpayingattentiontoher clients'needsanddesires,and tailoringservicestofittheirunique featuresandpersonalities.She quicklyearnedareputationforbeing abletodesigncustomlooksthat complementedherclients'natural beautyandmadethemfeelconfident andempowered.

Theversatileentrepreneurrealizedas hercareerprogressedthatshewanted

tohaveagreaterimpactonthe beautyindustry.Then,Karlabegan attendingindustryevents, networkingwithotherexperts,and stayingcurrentontrendsand innovations.Theseencounters enlargedherperspectiveandinspired hertolaunchherowncompany Today,sheistheproudownerof KarlaCosmetics,amakeupbrand thatoffersinnovativeproducts.She alsohasbeeninthisindustryfor12 yearsnow

“I am passionate about creating a safe and inclusive space where everyone feels welcome and celebrated, regardless of gender, race, or ethnicity. My goal is to empower my clients to embrace their unique beauty and feel confident and unstoppable both inside and out. Overall, my journey in the beauty industry has been incredibly rewarding, and I am excited to see what the future holds. I believe that the beauty industry has the power to transform lives, and I am honored to be a part of it,”saysKarla.

AnInnovativeMakeupBrand

Foundedin2013,KarlaCosmeticsis amakeupbranddedicatedtocreating innovativeandhigh-qualitymakeup productsthatcatertodiverseskin tonesandtypes.Itsproductsare designedtoenhancenaturalbeauty andempoweritscustomerstofeel confidentandbeautifulbothinside andout.

KarlaCosmetics'emphasison inclusivityisoneofitsunique features.Karla,theownerofKarla

Cosmetics,understandsthatthe beautyindustryhashistoricallybeen exclusive,withfewoptionsforthose withdifferentskintones,textures, andtypes.But,shefirmlybelieves thatbeautyisforeveryoneand strivestocreateproductsthatare accessibletoall.Andthat'swhy KarlaCosmetics'productline containsawidevarietyofmakeup productssuchaseyeshadows, skincare,andmore. Eachproductiscarefullyformulated todeliverlong-lasting,high-quality resultsandisidealforregularuse andspecialoccasions.Karlaandher teamareproudtoofferproductsthat arefreefromharmfulingredientsand cruelty-free,meaningnoteston animals.Inadditiontoitsproduct line,KarlaCosmeticsprovides educationaltutorialstoassistits communityinachievingtheirdesired look.

Itsteamoftalentedmakeupartistsis dedicatedaboutenablingindividuals tofeelconfidentandbeautiful,and weworkcloselywitheveryfollower tounderstandtheiruniquefeatures andpreferences.Theleadingmakeup brandiscommittedtocreatinga morediverseandinclusivebeauty industry,oneinnovativeproductata time.

Itispassionateaboutempoweringits consumerstoembracetheirunique beautyandlooksforwardto continuingtoservethebeauty communitywithhigh-quality productsandservices.Furthermore, KarlaCosmeticsstaystruetoits valuesofinclusivity,innovation,and customer-centricitytocontribute

effectivelyinahyper-competitive market.Listeningtoitscustomers andfocusingontheirneedscreates uniqueandhigh-qualityproducts whichmakeKarlaCosmeticsstand outinacrowdedmarket.

RespondingToParadigmShiftIn TheIndustry

AccordingtoKarla,theCOVID-19 pandemichastriggeredmajor changesinthebeautyindustryover thepasttwoyears.Thewaythat peoplefindandbuybeautyproducts hassignificantlychangedasaresult ofpeoplespendingmoretimeat home.Onlineshoppinghasevolved intothenewstandard,withmore peopleusinge-commercesites tobuytheirfavoritebeauty products.Additionally,there hasbeenanupsurgein demandforat-homebeauty treatmentsandself-care, whichhasledtoasurgein salesofskincareand cosmeticproducts.

However,underher leadership,KarlaCosmeticshas respondedtothesechangesby focusingonitse-commerce platformandprovidingan extensiverangeofhigh-quality products.Additionally,ithas addedonlinetutorialsand makeupswatches,whichhave allowedthemakeupbrandto connectwithitscustomersina meaningfulwayandprovide personalizedadviceandsupport. Karlaunderstandstheimportance ofthephysicalexperienceoftrying

andplayingwithmakeup,whichhas beenchallengingduringthe pandemic.Andthat'swhyher ultimategoalistohavetheir productsavailableinstoreslike SpaceNKandSephora,where customerscanfullyexperienceour productsandinteractwiththemin person.

“We believe that experiencing our products in real life is the best way to showcase their quality and uniqueness. When customers try our products for the first time, they often have a “wow” moment and are surprised by the transformative power of our makeup. We know that our customers want to collect all our products and experience the full range of what Karla Cosmetics offers. Our products are truly addictive, and we are thrilled to have such a loyal customer base,”statesKarla.

OvercomingChallenges

Startingacareerinthebeauty industrywasnoteasyforKarla,and shemetcountlesschallengesand roadblocks.Lackoffinancial resourceswasmaybethebiggest obstacleshefaced,whichmade startingabusinessfromscratchquite difficult.Soshehadtocomeupwith innovativewaystoraisemoneyfor herbusinessasanentrepreneur,

whichrequiredgivingupalotof thingsthatmostpeopledon'trealize. However,sheovercameallthe challengesthrowninherpathand establishedherselfasasuccessful professionalinthebeautyindustry.

Anotherchallengeshefacedwas competitionfromleadingmakeup brands.Itwasdauntingtoconsider howhersmallbrandcouldcompete withwell-establishedand recognizablecompanies.Butthe versatileleadersoonunderstoodthat shehadtocomeupwithsomething originalthatnobodyelseinthefield wasdoing.Hence,Karlamadethe decisiontoprioritizeinnovationand thedevelopmentofproductsthat werenotonlyefficientbutalsoquick andsimpletouse.

“I am proud to say that our efforts paid off, and today, we are setting waves and trends in the beauty industry. It is humbling to see leading brands replicate our ideas and products, and it is a testament to our commitment to innovation and excellence,”saysKarla.

SourceOfMotivation

Whenaskedtosharehersourceof motivation,Karlareplied,“My source of motivation is to create something that has not been done before, to make applying makeup quick and easy for everyone. I am passionate about making beauty accessible to everyone, regardless of their skill level or experience. Seeing my clients feel confident and empowered after using our products

is what drives me to keep pushing forward and innovating.”

VitalAttributesThatEvery EntrepreneurShouldPossess

Asanentrepreneur,Karlabelieves thatthereareseveralvitalattributes thatareessentialforsuccess.Some ofthemare:

• Clearvisionandgoaliscrucial

• Beingadaptableandopento change

• Strongworkethicandbeing willingtoputinthehardwork

• Strongnetworkandsurrounding yourselfwithsupportivepeople

FutureRoadmap

“I see Karla Cosmetics continuing to innovate and push the boundaries of

the beauty industry. Our ultimate goal is to be recognised by every beauty lover for our unique and innovative products, and to be a household name in the world of makeup,”statesKarla.Thewoman entrepreneurisdevotedtoexpanding KarlaCosmetics'productlineand continuingtocatertodiverseskin tonesandtypes.Shewantsher productstobeineveryone'smakeup bagandvanityandtobeapartofher customers'beautyroutines. Moreover,sheandhermakeupbrand arecommittedtobeingtheleading makeupbrandintheindustry.

KarlaCosmeticsfirmlybelievesthat itsemphasisoninnovation, inclusivity,andqualitydistinguishes itfromthecompetitionandis committedtokeepingpushingthe

envelopeofwhatispossibleinthe makeupindustry.Hence,itsfuture goaliscentredaroundcontinued growthandexpansion,whilestaying truetoitscommitmenttoquality, innovation,andinclusivity.“We are excited about the future and the potential for our brand to continue to make waves in the beauty industry,” explainsKarla.

One-LineQuoteThatBest DescribesKarla'sApproachTo BusinessAndVision

Whenaskedtobestdescribesher approachtobusinessandvision, Karlasaid,”In terms of our vision, we believe that beauty is for everyone, and we are committed to creating a more inclusive and diverse beauty industry. Our goal is to continue to innovate and provide unique products and services that cater to diverse skin tones and types, while fostering a strong sense of community and support among our customers and supporters. In one line, our approach to business and vision can be summed up as: "Empowering diversity and inclusivity in the beauty industry, one innovative product at a time.””

Beauty/WellnessAdviceby internationalMakeupArtist

Beingaversatileentrepreneurand owneroftheleadingmakeupbrand, Karlasharedbeauty/wellnessadvice. Shesaid,“Prioritise self-care and self-love. Taking care of yourself, both inside and out, is essential for feeling confident and beautiful. This can include getting enough sleep, staying hydrated, eating a healthy diet, and incorporating exercise into

your routine. It can also involve indulging in activities that make you happy, whether that's taking a relaxing bath, reading a book, or spending time with loved ones.”

Shefurtheradds,“When it comes to beauty, remember that everyone's skin is unique, and there is no onesize-fits-all approach to skincare. Take the time to find products that work for your skin type and incorporate them into a consistent routine. And don't forget to have fun with makeup and experiment with different looks and styles! Above all, remember that true beauty comes from within, and it is important to cultivate self-love and acceptance. Embrace your unique beauty and celebrate what makes you, you.”

AdviseToTheBudding Entrepreneurs

Forbuddingentrepreneurs,Karla's adviceistobelieveinyourselfand yourvision,andtonevergiveup. Successisnotalwayseasy,andthere willbechallengesandsetbacksalong theway,butitisimportanttostay focusedandcommittedtoyourgoals.

Laura Nowatzki-Bilek

Thebeautysectorisquitelargeandincludesboth productsandservices.Accordingtoareport,the beautyservicessectoremploysover670,000 peopleintheUnitedStates,andjobgrowthisexpectedto be"higherthanaverage"at13%.(2016-2026). Furthermore,itsmarketvaluewasestimatedtobe$532.43 billionin2017andtogrowto$805.61billionby2023.

LauraNowatzki-Bilek,FounderandCEOofHalcyon Beauty,haswitnessedthatcustomersareconsiderably moreawareofthevalueofbeingcleanandgreentoday. Hence,hercompanyHalcyonBeautystrivestohelpits customersseethatandsendproductsintotheworldthatnot onlydon'tharmtheenvironmentbutcanhelpit.

MeetTheVersatileFemaleLeader

TheUniversityofCalifornia,SantaBarbara,iswhereLaura majoredinmechanicalengineering.Lessthan9%ofthe graduatingclasswerewomen,andshewasoneofthem. After9/11,shegotlaidoff.Laurahadafriendwhoworked incosmetics,andshelovedit.Herfriendadvisedthe resilientfemaleleadertovisitandtalkwiththeteam becausetheywerelookingfora"technical"persontostart theirQualityControldepartment.

Halcyon

Beauty has the knowledge, experience and expertise to make your life easier, the world a little better, and bring you the beauty solutions you didn't know were possible

ItwasajobLauracoulddo,yetit wasn'tthereasonshewenttoschool. Afterfiveroundsofinterviews,she washiredbySmashboxCosmeticsto developtheirfirstqualitycontrol standards.Afterayearofworkingin qualitycontrol,theversatilefemale leaderapproachedhersupervisorand persuadedhimthatshewouldbemore valuableindesigningandevaluating theirpackaging.

"It was then they gave all the employees a color test and determined that also I would evaluate the products for color matching, and my title became "Product and Packaging Engineer". I worked for Smashbox for three years and for the next five years I continued to work for brands including Guthy-Renker, JASON/Hain-Celestial, and Rock & Republic,"saysLaura. ThenacolleagueofLaura'scalledto tellherthatthepackagingcompany HCPwaslookingtohireasalesperson forthewestcoast.Hepersuadedthe seasonedfemaleleadertocontactthem eventhoughshehadneverworkedin sales.Atthefirstinterview,Laurawas brutallyhonestandsaidthatalthough shelackedanysalesexperience,she believedintheirproductsandthought shecoulddothejobiftheycouldteach her.Theymusthavedecidedafterthe secondinterviewbecausetheyhired hertobetheirWestCoastVPofSales. Itwasherfirsttimebeingindependent, sotherewasasteeplearningcurve. Laurawasalreadyworkingfromhome beforeworkingfromhomewasthe thingtodo.

"After HCP, I went to work for Jackel/LF Beauty, now Meiyume. At Meiyume, I was General Manager for the West Coast – a similar set-up to HCP, and I was working from home with the West Coast US as my territory. I worked at Meiyume for eight years and, again, grew that business and

team,"recallsLaura.Andin2020,she decidedtostartHalcyonBeauty,her owncompany.

Apartfromthis,shealsoservesonthe boardofWISE(WomenInScienceand Engineering)atCSUN(CalState UniversityofNorthridge).Themission ofWISEistoencouragewomento buildcareersinthefieldsofscience andengineering;toadvanceintheir careers;topreservethestoryofwomen whohavepioneeredinthescienceand engineeringdisciplines;andtoinform leadersandeducatorsaboutthe contributionthatwomenmakeinthese importantfields.Plus,Laurasees herselfasaleadforsustainabilityand relationshipbusiness."Honesty in how we speak with one another and in what we produce is key,"saysLaura.

AnInnovativePackagingCompany

HalcyonBeautyisapackaging companycommittedtohelping businessesovercomethechallenges theyfacewhenattemptingtolaunch products.Thesechallengesinclude findingpackaging,locatingreliable manufacturers,comprehendingwhat cleanandgreenmeans,and understandingtheregulationsin variouscountriesworldwide.The leadingpackagingcompanyis dedicatedtomakingtheprocessof bringingcosmeticgoodstomarket easyandfun.

"Halcyon Beauty can help you out at any stage in your product launch. Our expertise in trends, formula, packaging and marketing can be utilized individually or all together. Uniquely, we look at sustainability holistically Are you using less energy? What about the fuel transit costs? Is the product compostable? We can give you a truly whole look at the sustainability of your products,"sharesLaura.

Furthermore,earth-consciousnessis oneofthecornerstonesofHalcyon Beauty.Theleadingpackaging companyisarecognizedsponsorof PlasticBankbecauseofthis.Itsannual contributionsassistinfightingpoverty andgettingridofplasticwastefrom theocean.Italsocontributesannually totheCanopyProjectforEarthDay, whichaimstoreforestregionsthatare incriticalneedofrehabilitation, particularlythosethataremost vulnerabletoclimatechange.Laura andhercompanyHalcyonBeautyalso workwithBiodegradableFutureand withtheirfactorypartnerstooffer compostableplasticsthatactually betterthelandforthefuture.

"The days of cosmetics only providing temporary beauty for one's face while harming the earth with our trash is over. Halcyon Beauty strives to help its customers, and their consumers break that cycle. Halcyon Beauty also leads innovation in sustainability. We are not looking at replacing current materials that are everyone's go-to – but how to make them truly earth-friendly. We are not reinventing the wheel, we are making the wheel earth-friendly, so it is no longer seen as the enemy,"shares Laura.

Achievements

Findingthemostcutting-edgeglobal innovationandimplementingitinto thecosmeticssectorisoneofLaura's greatestaccomplishments.Thisiswhat theindustriousleaderandhercompany HalcyonBeautyaredoingwith BiodegradableFuture.Theyare pioneeringsustainableinnovationand makingitaffordableforalloftheir clients'beautyrequirementsinaway thathasneverbeendonebefore.

OvercomingChallenges

AccordingtoLaura,"I struggled to be taken seriously. I had one colleague "offer" to sell for me for a portion of my salary as a "favor" because he was convinced I couldn't do it. I declined, and he saw me years later and ate those words. I repeatedly was told after meetings that "we didn't realize you were so smart." I'm sure it was meant as a compliment…I kept telling myself it would be much worse to hear them say the opposite."

Peopletriedtocategorizeherbecauseshe wasayoung,strongfemale.Shattering theproverbialglassceilingandshoving thatboxwhereitshouldbeisanexcellent sourceofmotivationwhenthingsget rough.

StrategiestoContribute

Beingaseasonedprofessional,Laura bringsinnovationsthatarereal-world problemsolutions–notgimmickstothe market.Also,honesty Themost importantthingis,tobehonestright awaywhenthingsgowrong,asthey alwayswill.Thelastthingacustomer wantstolearnisthatyouhaverunoutof options,andtheywillmissalaunchdate withnootheroptionsattheeleventhhour Hence,shelooksatHalcyonBeautyas thecustomer'sproblemsolution.

By Emily Nichols-Mitchell, Guest Writer

AprilisStressAwareness Month.Inthelastmonth,have youbeenabletobalanceyour workload?Isyourentireteamworking aseffectivelyaspossible?Isyour employeeengagementatanall-time highoristhereroomforimprovement?

AccordingtotheAmericanInstituteof Stress,80%ofworkersexperience stressonthejob,andnearlyhalfof themrequireassistanceinlearning howtomanageit.

Stressisaninevitablepartofthe workplace.Whilealittlebitofstress canmotivate,excessiveamountscan leadtoburnout,decreasedproductivity, andnegativeoutcomesforemployees andorganizations.Accordingtothe GallupStateoftheGlobalWorkplace: 2022Report,stressamongtheworld's workershasreachedanall-timehigh. Anotherstudyshowedthat3outof fourdoctorvisitsarestressrelated. However,itmayshowupashigh bloodpressure,heartdisease,lower respiratorydisease,cancer,ora differenthealth-relatedissue.Research showsthatstressoftenoriginatesfrom varioussources,suchastight deadlines,overwhelmingworkloads, feelingpowerless,imbalanceofhigh outputwithminimalreward, organizationalchange,challenging colleaguesandbosses,lackofjob security,orunhealthywork environments.Theproblemwithstress isthatitoftenworksinsilence.You maynotevenknowitishappening.It cansneakuponyouwithoutyour noticing;beforeyouknowit,itis alreadytakingatollonyourhealthand well-being.Butitdoesnothavetobe thatway.Whenindividualsfocuson whattheycancontrolandadopt techniquestomanagestress,theycan maintaintheirwell-beingandthrivein anysituation.Itiscrucialtomanage stresslevelseffectivelytoensurethat youandtheteamremainfocused, productive,andengaged.

PracticalStrategiestoMake WorkplaceStressWorkForYouand YourTeam

Hereareninestrategiesthatleaders andteamscanusetomanagestress:

1.LaughOften.Whenwasthelast timeyouhadagoodlaughtothepoint youcried?Laughterhasbeenshownto havenumerousbenefitsforreducing stresslevels.Laughingreducestension andpromotesmusclerelaxation. Laughterreleasesendorphins,which arenaturalpainkillersthatalsohelpto improvemoodandreducestress. Laughterboostsanindividual's immunesystembyincreasingthe productionofantibodiesandactivating immunecells.

2.ListenToYourBody.Yourbody willgiveyoucluesandwarningsigns. Noticehowyourbodyfeelsandreacts whenyouarestressed.Payattentionto yourphysicalsymptoms,suchas muscletension,headaches,backpain, stomachupset,andfatigue.Noticehow yourbodyfeelsandreactswhen stressed.Increaseyourawarenessby keepingajournalforthenexttendays ofyourphysicalsymptoms,anddon't ignorethem.Takestepstoaddressyour physicalwarningsigns.

3.ListenToYourEmotions.Your emotionswilltellyouhowstressed youareandwhatmaytriggeryour stress.Noticethechangesinyour moodandbehaviorandtheattitudeand behaviorsofyourteam.Byraising yourself-awareness,youcanidentify andbettercontrolyourstressors.You maynotbeabletoavoidallstress triggers,butbybeingawareofthem, youcanbettermanageyourthoughts, beliefs,andactions.

4.ListentoYourIntuition.Yourbody andmindareinterconnected,andyour intuitioncanbeapowerfultoolfor detectingandmanagingstress.Ifyou

feelsomethingiswrong,takethetime tolistentoyourintuitionandfeelings andmakethenecessarychangesto reducestressbeforeitistoolate.

5.PracticePositiveThinking.Did youknowthatpositivethinkingis knowntoreducestressandimprove productivity?Youmaynotbeableto avoidthesituation,butwhatyouthink aboutthesituationandwhatyou believewilloftendictateyouractions. Tryreframingnegativethoughtsinto positiveones,asnegativethinkingcan heightenstressandanxiety,creating lowerproductivityandcausingmore mistakesandturnover.Startteam meetingswitheachperson,mentioning somethingtheyaregratefulfor The practiceofgratitudecanhelpshiftyour andtheteam'sfocustothepositiveand reducestress.

6.CreateAndImplementANew RoutineForTenDays.Forexample, theroutinecouldincludeoneself-care

activity,changingonemealdailyfora healthieroption,andexercisingfor12 minutesdaily Taketwofive-minute breaksduringtheworkdaytostretch, walk,orpracticebreathingexercises. Attheendofthetendays,celebrate yourvictory.

7.GetAnAccountabilityPartner. Askacolleague,friend,orfamily membertoholdyouaccountablefor yournewroutineandstressstrategy

8.IdentifyTheSourcesofStress. Partnerwithanexecutivecoaching firmtogetanaccuratesnapshotand breakdownofyourstressandthestress factorsofyourteambycompletingthe StressQuotientassessmentthat measuresthetopsevencategoriesof stress.Bygettinganaccuratesnapshot ofyourstressandyourteam'sstress, youcanmakechangesthatwillaffect productivityandtalentretention.Learn moreabouttheStressQuotient assessmentforleadersandteams.

9.TrainYourselftoFocus.Focuson whatyoucancontrolandadopt techniquesthatfityourlifestylesoyou andyourteamcanmaintaintheirwellbeingandthriveinanysituation.For example,whenasituationarisesthat triggersyourstress,askyourselfifitis somethingyoucancontrolrightthenor later;ifnot,focusonwhatyoucan.

Don'tletstressholdyouback–take controlandunlockyourfull potentialnow!

Takethetimetofindthebeststrategies foryouandpracticethemregularlyto maintainwell-beingandsuccessinthe workplace.Withtherighttoolsand approach,youcanbecomeastress busterandachieveyourfullpotential. Source:(Chat.airesponsetothetheme onstress,April5,2023.)

Contributor

EmilyNichols-MitchellistheCEOofAccelerationsGroup.Sheisan internationallyaward-winningexecutivecoach,multifaceted businesswoman,risktaker,andHRstrategist.Shehasa30-year recordofhelpingbusinessesgrowandhelpingseasonedexecutives achieveextraordinaryresults.Emilyspecializesinhelping organizationsachievetransformation,andindividualsleveragetheir bestselvestooptimizetheireffectivenessinpeoplerolessothatthey canlead,makedecisions,andinfluenceotherstoachieveatagreater level.ConnectwithheronInstagram@accelerationsgroup,visither website,orfollowheronLinkedInforweeklyleadershipandC-suite topics.

Connecting the World through Fragrance

Thecologne,fragrance,andperfumes marketisconcretelyinfluencedbyeverchangingcustomerdemandsand consummateleadershiptraits.Thekeymarket playersareconsistentlyrollingoutnovelandnonirritantfragrancestosatisfytheseimperatives. Thisexcerptshedslightononesuchkeyfragrance playerHiroNakayama,anamesynonymouswith energyandenthusiasm.

Itwas2000,rightafterhergraduationwhenshe enteredthecorporateworldasafreelancer.Hiro hasalsocompletedherMAinCommunication followedbyherprofessionalpathwaywhichmade atrailacrossvariouscitiesincludingLosAngeles, Paris,Tokyo,andSingapore.It2008,she experiencedaweakenedsenseofsmelldueto excessivestressandstartedherscentjourney. Acknowledgingthatfragranceeaseslives,Hiro launchedProjectFeliciain2013intendingto explorethetruepotentialofscent.Later,in201617shewasalsoinchargeofproposingfragrance conceptsforproductdevelopmentatGivaudan Singapore.Today,beingaseasonedentrepreneur keepingastrongholdinAmerican,Japanese, Singapore,andMalaysianicheperfume promotion,sheisnowfocusingonincense creationforbusinessexpansion.

It'sAllintheFragrance

HeadquarteredinNewYork,Project FeliciaisabranddrivenbyHiro, leveragingfragrancestoofferexclusive marketing,educationalevents,and productdevelopment.Recognizingthe importanceofincenseafterher mother'spassinginJapanatthe Buddhismritual,sheisnowstrongly focusingonincense.

ShehasofferedCreativeJapanese IncenseworkshopsinSingapore, Tokyo,NY,andLA,andalsospoke abouttheartofincenserecentlyatthe PittiFragranze2020expo.Whilethe currentpandemicsituationhas significantlyincreasedthedemandfor fragrancetheNewYorkTimesfeatured incenseasanalternativetoaroma diffusersandcandles.

Seeingsuchexponentialopportunity forscent,Hiroisallsettotransform thefaceofthefragranceindustrywith ProjectFelicia.Sheistryingto establishanicheoptimizedenoughto withstandthecomplexitiesofthe market.

WhatdoesTrueSuccessMean?

Thefragranceindustryhasbeen brokenintodifferentcategorieslike perfume,essentialoils,scent marketing,incense,ingredients,etc. Butnowithasstartedtointegrateits imperatives.Hirounderstoodthe confidentialityofthisindustryather nascentcareerstage.Shealso recognizedtheincensecategory'ssuper confidentialityduringherexpansionin thesame.Theexpansionwasnothing lessthanachallengebutherbeliefin successcomestothosewhostrivewas unshakable.

Shewasoftheopinionthatthe industryshouldgobeyondthe conventionalpracticesandresonate withnovelapproachestopromote next-genfragranceproductsand services.Talkingaboutthesameshe says, “In order to go beyond conventional thoughts, we are expected to be more cautious than any other categories I've been involved withrespect, humility, patience.”

Hiroiswellknownaboutwomenspecificchallengesandhasbeenapart ofagenerationdrivenbymanyfemale leadersandmentorswhofacedstigma anddiscrimination.However,she createdalastingimpactinthis masculineworldwithher determinationandcommitmentto makeadifference.Expressingherside, shestates, “As building my career, I have been fortunate enough to be surrounded by women who showed me this new path that I can achieve anything as long as I am competent, confident, authentic, and passionate about what I do, regardless of gender and age.”

Hirodeeplyobservedthatwomenhave beenstrugglingforsurvivalinthe corporateworldandthechallenges theyfacestopthemfrombeing successfulinwhatevertheydo. Moreover,womenaretimidtoflaunt theirachievementsandforgettoselfpromoteinordertooutshinethe professionalsetting.Forher,success wasallaboutrealizingowncapabilities andcontributionsasaccomplishments. Shebelievedthatofferingand establishingasupportsystemisthe ultimatesolutiontoempowerwomen. TalkingabouthersuccessmantraHiro

says, “Believe in yourself and the rest follows. And I believe that mentorship is the first step to the support system that is crucial for any success.”

WhatwilltheFutureBehold?

UnderHiro'sleadership,ProjectFelicia isplanningtolaunchanall-inclusive collectionofincenseinspiredby JapanesehistoryinSS2021targeting consumersoutsideJapan.This collectionwillhavethepotentialto disrupttheincenseindustryinJapan likeneverbefore.Hiroiscreatinga robustframeworktochallenge upcomingfragranceprojectsintending topushtheindustrytowardsbetter valueformoneyoutcomes.

Withamissionto 'Bridge and BlendA Scent World that Creates A Better Society',shewantstocontributeto formingastrongsocietybasedonthe foundationoffragranceandpleasant scent.Formanyachievingthis formationwouldseemtobe impossible.ButwithProjectFeliciaat theforefront,Hiroplanstooffer KOIKU(scenteducation)viastate-ofthe-artmarketing,educationalevents, andproductdevelopment.

Withdedicationatheartandexpertise inmind,sheisallsettobuildan ecosystembackedbythearoma.She willsurelyintegratearomainto people'slivesacrosstheglobeby activelyusing 'olfactory' anddisplaya marveloffragrancetoitsbest.