The Most Inspirational Leaders In Fashion Industry-2024 by The Tycoon Media

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The Most

Inuential

Industry 2024

Renowned Bespoke Tailoring Expert Continues to Shape Fashion Elegance

Professor Andrew Ramroop CEO of Maurice Sedwell

Note MOST

INFLUENTIAL

LEADERS IN INDUSTRY 2024

elcome to a special edition of The Tycoon Magazine, where we turn our attention to the dynamic and

trend-setting realm of fashion. In this issue, we proudly present "The Most Influential Leaders in the Fashion Industry," spotlighting the visionaries who are shaping the future of style, creativity, and commerce. Fashion is more than just clothing; it's an expression of identity, culture, and artistry. It's an industry that transcends borders, influences lifestyles, and drives innovation. In this diverse and ever-evolving landscape, the individuals we honor today are those who have made a profound impact, setting trends, challenging conventions, and redefining the boundaries of fashion.

Our editorial team has meticulously researched and curated a list of the most influential leaders in the fashion industry for 2023. These are individuals who have not only demonstrated exceptional talent and creativity but have also wielded significant influence through their work, inspiring millions around the globe. These leaders are cultural icons, entrepreneurs, and advocates for change. They have leveraged their platforms to champion diversity, inclusivity, and sustainability within the fashion ecosystem. From breaking barriers on the runway to spearheading groundbreaking collaborations, these individuals have left an indelible mark on the industry. As you delve into the pages of this magazine, you will discover the stories, philosophies, and legacies of these influential leaders. Their journeys serve as a testament to the power of creativity, perseverance, and vision in shaping the future of fashion. They remind us that fashion is not just about trends or garments; it's about storytelling, empowerment, and self-expression. We invite you to immerse yourself in the narratives of these trailblazers, whose contributions have redefined the fashion landscape and inspired generations. The fashion industry is a tapestry of innovation and imagination, and these leaders are the driving force behind its evolution, pushing boundaries and inspiring change. We hope you find this issue both enlightening and inspiring as we celebrate "The Most Influential Leaders in the Fashion Industry for 2023." Whether you're a fashion enthusiast or an industry insider, we believe you will be captivated by the creativity and impact showcased in the following pages.

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Kevin Williams

Editor-in-Chief The Tycoon Magazine

Cover ory

Brian Adams Pioneering A Circular Fashion Revolution And Retail Returns Transformation Jeff Blauer A Beacon Of Leadership And Innovation In Outdoor Accessories From Crinolines to Catwalks A Thousand Years of Style – The History and Evolution of the Fashion Industry Michael Andrews Shaping The Future Of Bespoke Tailoring While Preserving The Timeless Artistry Of The Craft Yevgeniya A. Yushkova A Design Maven

Renowned Bespoke Tailoring Expert Continues to Shape Fashion Elegance

Relentlessly Striving For Excellence In The Realm Of Design

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Renowned Bespoke Tailoring Expert Continues to Shape Fashion Elegance

ailoring is an art that transcends time, creating garments that are not just clothes but reflections of individuality and sophistication. Tailoring services for suits and other garments play a pivotal role in the world of fashion, ensuring that individuals can do clothing that not only fits impeccably but also reflects their unique style. These services involve skilled tailors meticulously crafting garments to individual measurements, creating a personalized and comfortable fit. From suits that exude professionalism to garments that make a statement, these skilled tailors bring visions to life, one stitch at a time. Professor Andrew Madan Ramroop OBE CMTT (CEO of Maurice Sedwell) is an influential leader and a distinguished Ultra Bespoke Tailor with notable leadership qualities and a strong personality. His leadership at Maurice Sedwell continues to shape the landscape of Savile Row, blending tradition with contemporary relevance. Meet The Renowned, Influential Ultra Bespoke Tailor Prof. Andrew is a highly acclaimed figure in the bespoke tailoring industry, renowned for his expertise, innovation, and commitment to excellence. Born with a passion for tailoring, his journey from Trinidad & Tobago to the prestigious Savile Row in London is a

Jason Vego, Co-Founder

Professor Andrew Ramroop (CEO of Maurice Sedwell) 7

The Most Inuential Leaders in Fashion Industry 2024 testament to his dedication to mastering the craft. Recalling his past, Prof. Andrew states, “Ever since I have known that I could stop full-time education and 'learn a trade', my ambition was to become a tailor. It is said of the privileged, 'Some are born with a silver spoon in their mouths, but for me, it could be said that I was born “with a tailor's thimble in my finger".” He swiftly mastered the art of crafting trousers and jackets. During his apprenticeship, he heard that the rich and renowned, including Hollywood stars and industry leaders, had their suits tailored on Savile Row. And the influential leader wanted to be a part of this remarkable environment. By July 1970, he had saved enough to purchase a boat ticket, embarking on a journey from Trinidad & Tobago to Savile Row. His remarkable path took shape from this point, paving the way for a journey filled with notable achievements and experiences. In 1974, Prof. Andrew joined Maurice Sedwell, and after a fourteen-year tenure, he felt it was the best moment to embark on his own bespoke tailoring venture. Having overseen all aspects of operations, from strategy to cutting, fitting, and tailoring, he was ready for a new chapter. However, Mr. Maurice Sedwell initially hesitated at the idea of his departure. So, he proposed an alternative solution to Prof. Andrew – if he could secure the funds, he should consider purchasing the business. That's precisely the path the distinguished tailor decided to take. Hence, he became the CEO of Maurice Sedwell. Unveiling Exquisite Tailoring Craftsmanship Maurice Sedwell is synonymous with

Ultra Bespoke Tailoring, creating subtly distinctive designs, impeccably fitting garments, and setting itself apart with a unique silhouette and handcrafting method. It offers no RTW or MTM but has ultra bespoke tailors exclusively. The tailoring company continues redefining bespoke tailoring standards, creating garments that are not just worn but celebrated. Today, it continues to uphold its commitment to bespoke excellence under the guidance of Prof. Andrew. Furthermore, it can perplex potential customers in a Savile Row landscape where every establishment claims to offer bespoke tailoring. Hence, Prof. Andrew decided to distinguish the Savile Row-based company by crafting a distinctive silhouette, style, and method of handcrafting. Developing a house style versatile enough for business, leisure, or formal occasions was crucial. The certified master tailor strongly opposes the notion of a standard suit resembling replicas from other tailors. “My objective is to be outstanding in an interesting way and not create seasonal fashion but to focus on styles that would outlast fashion and have longevity,” says Prof. Andrew. Signature Elements of Maurice Sedwell The Savile Row-based company Maurice Sedwell presents three distinctive designs – Signature Curve, Signature Delta, and Signature Sport. In addition to this, the company prioritizes purposeful styling, allowing customers to express their individuality through their clothes. Introduced at the Federation of Merchant Tailors exhibition in 1976, its silhouette has evolved over the years, undergoing

refinements to remain relevant and purpose-driven. It aims to create an optical illusion of a slimmer waist by positioning the pocket details, softly constructed handcraft tailoring, and interesting luxurious cloth. “Unique features include a chest pocket harmonized with shoulder shape, angled side pockets with mirrored flaps, roll sleeve crowns, slight pergola shoulders, and a subtly built-up chest, setting Maurice Sedwell apart from other Savile Row tailors,” says Prof. Andrew. Balancing Tradition and Innovation As a certified master tailor, Prof. Andrew states that to stay relevant and balance tradition and innovation at Maurice Sedwell, he and his team focus on offering wearable and less fashionable styles. He further adds that fashion trends align with RTW and follow seasonal trends. Meanwhile, “style” expresses one's personality, lifestyle, and purpose. “We maintain true traditional values in hand craftsmanship; it is sartorial art, sculpting cloth around a human body for style, comfort, and elegance. Our styles outlast 'fashion trends',” proudly asserts Prof. Andrew. Facing Challenges Head-on When confronted with challenges, leaders demonstrate resilience and strategic thinking to navigate complexities. Successful leaders overcome challenges and leverage them as stepping stones for organizational growth and innovation. Similarly, Prof. Andrew faced challenges such as a shortage of highly skilled craftsmen & women and extortionately high rents and business rates, where landlords did not value or

Cashmere, Croc and leather Tujue’

appreciate the international reputation tailors had brought to Savile Row and Mayfair. However, he didn't give up and turned them into opportunities for growth and success. As a result, he founded the Savile Row Academy in 2008, which stays true to its values and leverages the Savile Row legacy.

Velvet Tuxedo

Focus on Sustainability Prof. Andrews, a distinguished figure renowned for his expertise in bespoke tailoring and CEO of Maurice Sedwell, believes that both direct and indirect costs significantly impact the future trajectory of Savile Row. Over the past five decades with Maurice Sedwell, he has witnessed the transformation of the landscape. Back in the early seventies, Savile Row had just one RTW shop but today, RTW dominates the scene. Unfortunately, there is a surge in the number of

pretenders masquerading as bespoke tailors. Since these impostors are present in the majority, they drive the cycle of trends because their purpose is to 'pack them high and sell them cheap' and discredit genuine fashionable trends to boost sales. On the other hand, in the ultra bespoke trends, Prof. Andrew and his company focus on Sustainability. By creating handmade garments that outlast ﬂeeting fashion trends, Maurice Sedwell aims to minimize its carbon footprint and embraces the resurgence of double-breasted suits that align with its commitment to enduring style and quality craftsmanship. Golden Milestones and Achievements Key achievements and milestones serve as pivotal markers, reﬂecting the success and vision of a

company. In May 1938, Maurice Sedwell started his business. His crowning achievement came in 1956 when he won the Gold Medal in a national tailoring competition, surpassing all competitors from Savile Row, the city, and the West End. Following this triumph, he relocated from Fleet Street to the first floor of 910 Savile Row. Likewise, in 1974, Prof. Andrew joined the company directly from the London College of Fashion after completing a three-year degree in two years. He has garnered an unparalleled array of accolades and awards in the history of tailoring. Some of the noteworthy recognitions include "Professor for Distinction in the Field of Tailoring" by the University of the Arts, London, the Mayor of London 'Trailblazer Award,' and the distinction of being the only practicing tailor honored with the Most Excellent Order of the British Empire (OBE). Future Aspirations In honor of Mr. Maurice Sedwell, Prof. Andrew intends for the tailoring company to evolve into a timeless luxury brand, ensuring that the name lives on into perpetuity. This can be achieved by upholding their legacy of ultra-bespoke tailoring, diversifying their offerings to semi-bespoke suits, and incorporating additional clothes such as casual luxury cloth, leatherwear, perfumery, knitwear, and more. This will solidify Maurice Sedwell's position in the world of luxury and sophistication.

autobiography, the launch of Savile Row Bespoke Academy (SRBA), and the production of a ﬁlm documenting his journey from Port of Spain to Savile Row. Leadership Style When asked to describe his leadership style and what leadership principles he prioritizes, Prof. Andrew states, “My style is a mixture of principles, sometimes Situational, laissez-faire and Motivational. I empower people to make decisions but could be somewhat autocratic if standards are not maintained to the level that we set ourselves. Mentorship is vital in harnessing talent and ability. However, the team's aptitude and attitude are of paramount importance in achieving persistent standards.” Key Qualities And Skills As a distinguished leader known for his exceptional contributions to the ﬁeld of tailoring, Prof. Andrew believes one of the key qualities and skills necessary for a successful entrepreneur is embracing a customercentric approach by surpassing the clients' expectations and demonstrating genuine care. He also emphasized cultivating a supportive team that is invested in both their own success and yours. “A team should feel that they are working for themselves, their future, and their lifestyle – not for a boss. Motivation often comes from within oneself,” states Prof. Andrew.

Advice to Entrepreneurs For aspiring entrepreneurs, Prof. Andrew advises, “Every human being on this earth has one thing in common – we all wear clothes of some sort or the other. I would encourage aspiring tailors to be trained holistically, aim to become a true master tailor, and enjoy the discovery of learning new ideas. Be emotionally connected with your ambitions.”

Upcoming Developments 2024 is a landmark year for Prof. Andrew because he will celebrate 50 years at Maurice Sedwell. He anticipates the publication of this

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Brian Adams Pioneering A Circular Fashion Revolution And Retail Returns Transformation

n the dynamic landscape of business and innovation, serial entrepreneurs stand out as a unique breed of visionaries and risk-takers. Deﬁned by their ability to conceive, launch, and grow successful ventures repeatedly, these individuals have become emblematic of resilience, adaptability, and a keen understanding of market dynamics. Their success in the industry is not merely a result of chance, but rather a testament to their entrepreneurial spirit, strategic insight, and unwavering commitment to turning ideas into thriving enterprises. Brian Adams is a distinguished serial entrepreneur with a remarkable track record of founding and leading successful ventures. His innovative spirit, strategic vision, and commitment to excellence have positioned him as a prominent ﬁgure in the business world. He has played a pivotal role in shaping the retail and branding landscape through his ventures: The Return, Retail Reworks, and Sutton Brands. His entrepreneurial journey began with Bama Butler LLC, a laundry service for college students, which expanded to include T-shirt printing, graphic design,

ecommerce, and door-to-door sales ventures. In 2002, the versatile leader founded Restoration Cleaners LLC (now The Cleaning Company), which grew from a small start to a multimillion-dollar company with 100 employees, earning recognition as one of the fastest-growing private companies in the U.S. Furthermore, Brian has also been involved in various businesses, including Sla Investments, BA Investment Group, and TA Equity Holdings Company. Notably, he led the acquisition of Newton Nursery & Alvin Tree Farm in Texas and purchased Rumber Materials LLC, a composite materials manufacturer. In 2010, he co-founded North American Restoration Dry Cleaners LLC, which later became Renewal Claim Solutions, a network of restoration dry cleaning companies adhering to industry best practices. This initiative eventually transformed into a franchise. In 2018, the trailblazer leader founded Retail Reworks, a company focused on reverse logistics and returns processing for online retail, introducing their proprietary software, R4 Returns, for operational eﬃciency. In 2022, he launched Sutton Brands, a circular fashion house. In 2023, Brian and Mike Nesbet (co-founder) established The Return, a groundbreaking nationwide full-service return network. Brian has achieved notable entrepreneurial success today, earning recognition in Houston Business Journal's 40 under 40 and Inc.'s 30 under 30. He is also dedicated to philanthropy through the GoGo Foundation, a venture he co-launched to support diverse causes. In his personal life, Brian takes pride in being a husband and father to three boys.

Setting Industry Benchmarks With The Three Successful Ventures Under Brian's exceptional leadership, The Return, Retail Reworks, and Sutton Brands have earned a positive reputation and established a robust presence in the industry. His ventures reflect a commitment to innovation, customer satisfaction, and responsible business practices. The Return - The Return is a groundbreaking nationwide full-service return network. This network, the only one-of-its-kind globally, facilitates brands and retailers in participating in the circular economy. It operates 4,500 return bars that manage the entire reverse logistic process, including receiving, reworking, and reselling or recycling returned garments. With onsite cleaning, repairs, and re-fulfillment at many locations, The Return offers a cost advantage of 20% less than other return bar networks while maintaining high-quality standards. The system is boxless, fraud-proof, economical, and sustainable, extending the lifespan of textiles, reducing landfill waste, and creating an additional revenue stream for brands and retailers. Retail Reworks - Retail Reworks stands as a reliable destination for topnotch consumer merchandise. As a third-party provider, it specializes in inspection and correction solutions, offering comprehensive 3PL services, including warehousing, fulfillment, and customer returns processing. Its knowledgeable staff is well-versed in various products, including apparel, footwear, accessories, and more. Sutton Brands - Sutton Brands specializes in crafting stunning, ecofriendly brands with a focus on circular fashion. It collaborates with celebrities

and existing brands to develop bespoke sustainable collections that not only reflect its distinct aesthetic but also contribute to the planet's well-being. Mentorship Drives Talent Development When asked to share how talents are nurtured within the organization and what role mentorship plays in developing his team, Brian replied that he follows the teaching and learning from Nick Saban. Mentorship serves as a cornerstone in the talent development strategy, fostering an environment where team members can thrive, learn, and contribute to the overall success of the organization. Through mentorship, he aims to build a resilient and adaptable workforce capable of navigating the challenges of a dynamic business landscape. Ambitious Journey in Circular Fashion and Sustainability As the founder, Brian is thrilled to share his aspirations for the coming years as he embarks on a transformative journey toward becoming the leader in circular fashion and reverse logistics. His primary goal is to redefine the fashion industry by championing circular practices that prioritize the responsible use of resources, reduce waste, and promote a more sustainable and ethical approach to fashion consumption. Revolutionizing Retail Returns At the heart of the upcoming initiatives is a groundbreaking innovation that Brian believes will redefine the landscape of returns in the retail industry. Brace yourselves for “The Return” – a transformative solution set to change the game of returns. What sets it apart is the integration of Live

Shopping, a dynamic and interactive platform that promises to revolutionize the way customers engage with its products. This immersive experience allows shoppers to connect with their brands in real-time, making informed decisions and gaining valuable purchase insights.

fashion industry, one of the predominant trends that continues to shape the narrative is a heightened emphasis on proﬁtability. Brian believes that as we step into 2024 and beyond, the era of 'No More Faking it' is becoming increasingly evident.

Unveiling the Leadership Principles

The Key Trait Every Successful Entrepreneur Must Embrace

In his role as a founder of multiple ventures, Brian places a strong emphasis on leadership principles that not only guide their actions but also foster a culture of collaboration, innovation, and continuous improvement. These values — all heart; all are a part; all do what we say we're going to do; all have the entrepreneur spirit; all learn from others and our own failures; all are students and want to grow; all love to win; always find the better way; all do daily business daily — serve as the foundation for their collective success. Future Goals In the near future, the trailblazer leader envisions his ventures expanding their footprint significantly, reaching a remarkable milestone of 5900 locations worldwide and collaborating with 50 celebrity curators who bring their unique perspectives and expertise. Here, the goal is not just to be a ubiquitous presence, but to create a meaningful and positive impact on each community the venture serves. Also, by partnering with influential figures across various fields, Brian aims to enhance the quality and variety of the products and services, offering customers an unparalleled and personalized experience. Fashion Industry Trends In the ever-evolving landscape of the

By honing in on a well-deﬁned niche, entrepreneurs can establish a strong foundation for their business. This involves thoroughly researching and understanding a particular target audience's speciﬁc needs, preferences, and pain points. It's about becoming an expert in that niche and gaining an indepth understanding of its challenges and opportunities.

Successful entrepreneurs possess a combination of key qualities and skills that enable them to navigate business challenges and drive their ventures to success. As a successful serial entrepreneur, Brian believes that a high tolerance for ambiguity is a crucial quality for a successful entrepreneur, as navigating the unpredictable landscape of business requires the ability to adapt to ever-changing circumstances. Timeless Advice For those individuals thinking of entering this space right now, Brian advises, “Create Value for Your Customer.” This is because he believes that creating value for your customers is not a one-time effort but an ongoing commitment. By understanding your customers, fostering innovation, building strong relationships, and incorporating these other key elements, you will be well-positioned to thrive in your chosen space. Wisdom For Budding Entrepreneurs When advising budding entrepreneurs, one key piece of wisdom Brian would emphasize is the importance of “Define the Niche and Go Smaller”. In the fastpaced and competitive business world, the instinct may be to cast a wide net and target a broad audience. However, the trailblazer leader recommends resisting that temptation and instead focusing on a specific niche.

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A Beacon Of Leadership And Innovation In Outdoor Accessories

he current consumer landscape is witnessing a rising demand for authentic brands, a trend that shows no signs of diminishing in the foreseeable future. Today's consumers are increasingly drawn to brands that exude authenticity, seeking products and experiences that feel genuine and aligned with a brand's true identity, rather than being perceived as disingenuous or overly trendy. In response to this shift in consumer preferences, Jeﬀ Blauer (CEO & President of SHED RAIN) anticipates that brands will increasingly focus on cultivating customer loyalty through strategic collaborations with like-minded companies or individuals. These collaborations provide an opportunity for brands to create innovative and clever products that not only resonate with their core values but also appeal to a discerning consumer base. By embracing authenticity and avoiding the pitfalls of chasing ﬂeeting trends, brands can establish a deeper connection with their audience. This connection goes beyond the transactional nature of traditional consumer-brand relationships, fostering a sense of

trust and shared values. In the evolving marketplace, the emphasis on genuine brand expression and meaningful collaborations is likely to shape the future of consumer engagement and brand success. Meet The Influential Leader With an illustrious career spanning decades, Jeff brings unparalleled expertise and strategic acumen to lead SHED RAIN, a renowned player in the umbrella and rainwear industry. His journey with the company started when he was a young boy, observing and learning from his father and grandfather, who managed the family business. After college, he headed to New York City, working as a sales manager for brands like Calvin Klein, Jones New York, and Dior. This experience in the fashion industry gave Jeff valuable insights into innovation and design, along with a deep understanding of market dynamics, consumer behavior, and the importance of staying ahead of industry trends. When the influential leader returned to Portland and joined SHED RAIN, he brought back this fresh perspective to contribute to its growth. A Fourth-Generation, FamilyOwned Business SHED RAIN is a fourth-generation, family-owned business founded by Jeff's grandfather, Meyer Blauer, his brother Sol Blauer, and uncle Barney

Liebreich in 1947. Headquartered in Portland, Oregon, the company has accumulated decades of expertise and innovation in manufacturing, becoming a pioneer in the industry. With a legacy of over 75 years of craftsmanship, SHED RAIN is dedicated to crafting intelligent and reliable weather protection that consumers can trust, regardless of the weather. Navigating Challenges with Innovation and Style According to Jeff, even though SHED RAIN boasts a legacy spanning over 75 years, the early 90s posed a challenge with the presence of formidable competitors in the industry. Recognizing that the market was primarily driven by commodities, he realized that relying solely on craftsmanship wouldn't suffice to attract and retain customers. Drawing inspiration from his experience in the fashion realm, Jeff and his team began infusing upscale trends and vibrant colors into their designs, creating an exciting allure for shoppers and fostering better brand recall. In the face of industry evolution and economic fluctuations, they consistently return to their roots as a family-owned and operated company. Their commitment to producing quality, innovative products remains unwavering. “As a tight-knit family, we gather around one mission and execute against it, no matter what comes our way,” says Jeff.

Key Milestones SHED RAIN takes great pride in being a longstanding company rooted in Portland's heritage, spanning over 75 years. This longevity is not a common achievement. Jeff expresses his deep gratitude to both the loyal customers and dedicated employees, as their support has been instrumental in the company's sustained success. Throughout the years, the company has experienced remarkable growth and unexpected achievements. It ventured into new product categories by introducing its sister brand, GOGO, and earned acclaim, such as the Red Dot Award for its Stratus umbrella. More recently, the company's focus has shifted towards excelling in design and innovation, exemplified by its Vortex umbrella, which is capable of withstanding winds of up to 75 mph. Aims To Reign Supreme As Global Weather Accessory Leader As the Founder of SHED RAIN, Jeff aims to maintain the company's position as the best in its field and plans to expand categorically and grow its portfolio of clever products for outdoor use. Its goal is to become a globally recognized brand known for high-quality weather and outdoor accessories. The influential leader enjoys actively contributing to the company's success, overseeing operations, and investing time in mentoring the team, including the recent addition of his son. He aspires to

make SHED RAIN a workplace where people genuinely enjoy coming to work. Upcoming Developments SHED RAIN, featured on “Shark Tank,” recently launched The Duo, a dual-handle umbrella designed for two people. Ideal for friends, couples, or parent-child pairs of different heights, The Duo features a patented design with an extendable second handle for safety. On January 24, Jeff and his team introduced the Artist Series collection, showcasing unique styles from designers Lisa Congdon, StudioProba, and Katie Merz, reflecting their communities in NYC and Portland, Oregon. Exciting partnerships are also in progress to broaden SHED RAIN's audience. A Consensus-Driven Approach Jeff leads with a consensus-driven approach, placing a significant emphasis on the happiness and growth of the employees in their respective roles. Fostering an environment of continuous learning and challenge is a key priority for him. He has recognized the value of listening and allowing individuals to learn firsthand rather than immediately providing solutions. Autonomy is essential, giving people the freedom to navigate challenges independently while also identifying areas where collaborative efforts can enhance outcomes.

leadership. He has welcomed external perspectives to fuel innovation and push SHED RAIN to reach its full potential. Drawing from the mentorship he received from his father and grandfather, Jeff is committed to offering the same opportunities for growth and development to the team. Essential Qualities Of A Successful Entrepreneur Among the most accomplished business leaders Jeff encountered, qualities such as thorough researchers, clever, and creative stand out. However, the pivotal trait they share is a willingness to make mistakes and glean valuable lessons from them. Entrepreneurship demands a deep dive into the intricacies, and it isn't always a comfortable journey. Those who achieve the most tremendous success are those who embrace uncertainty and exhibit the resilience to bounce back after experiencing setbacks. One-Line Quote

Words of Wisdom As a versatile leader and entrepreneur, Jeff says, “Getting into the fashion industry may be challenging, but the rewards are worth it. If you're starting out, consider completing retail buyer training programs to build a strong foundation and improve your skills. For aspiring entrepreneurs, try landing a threemonth internship

When questioned about his business approach and vision in a nutshell, Jeﬀ remarked, “Don't be afraid to shoot for uncomfortable goals, you never know who you'll inspire or what you'll accomplish along the way.”

with your dream company. Be a sponge and absorb as much knowledge as possible during this time.”

Despite being a family-owned business, he prioritizes diversifying

From

Crinolines to Catwalks

A Thousand Years of Style – The History and Evolution of the

Fashion

Industry

he fashion industry, a realm where creativity meets commerce, has a rich and storied history that spans centuries. From the elaborate garments of medieval times to the avant-garde designs of the modern runway, fashion has been a mirror reflecting the societal changes, artistic movements, and economic shifts throughout the ages. This journey through time takes us on a fascinating exploration of the evolution of the fashion industry, a narrative marked by innovation, rebellion, and an everchanging definition of style. Ancient Beginnings: A Tapestry of Textiles The roots of the fashion industry can be traced back to ancient civilizations that valued clothing not only for practicality but also as a symbol of status and identity. Mesopotamians, Egyptians, and Greeks employed intricate weaving techniques to craft garments adorned with symbols and motifs that conveyed social standing and cultural significance. The vividly dyed fabrics and luxurious materials used by these civilizations laid the groundwork for the premium textiles that would become synonymous with high fashion.

Medieval Opulence: Fashion as Status Symbol

The Roaring Twenties: Flappers and Fashion Liberation

In the medieval period, clothing became a powerful indicator of one's social class and occupation. The elaborate garments worn by nobility, adorned with jewels and luxurious fabrics, spoke volumes about wealth and power. The emergence of guilds and trade routes facilitated the exchange of exotic materials, leading to the creation of garments that transcended local inﬂuences. The sumptuary laws of the time, dictating who could wear what, further emphasized the role of fashion as a societal construct.

The 1920s witnessed a seismic shift in societal attitudes and fashion. The aftermath of World War I and the spirit of liberation led to the rise of the "ﬂapper" style, characterized by shorter hemlines, loose silhouettes, and a rejection of traditional norms. Coco Chanel, a trailblazing designer, played a pivotal role in popularizing practical and chic clothing for women. The Jazz Age not only brought about iconic fashion but also laid the groundwork for the modern fashion industry's emphasis on individual expression and constant reinvention.

Renaissance and the Birth of Tailoring The Impact of World Wars The Renaissance marked a turning point in the history of fashion, with a renewed emphasis on individualism and self-expression. Tailoring became a recognized craft, and garments began to be tailored to fit the unique proportions of the wearer. The advent of the printing press allowed fashion trends to spread more rapidly, enabling a more interconnected European fashion landscape. The creation of patterns and the rise of fashion publications laid the foundation for a nascent fashion industry that would soon transcend national borders. The Birth of Fashion Capitals The 17th and 18th centuries saw the emergence of fashion capitals such as Paris and London. The French court, under the reign of Louis XIV, became a trendsetter for European fashion, with the establishment of the first fashion houses and the concept of haute couture. The Industrial Revolution brought about significant changes in the production of textiles and garments, making fashion more accessible to a broader audience. Ready-to-wear clothing became increasingly popular, catering to the growing middle class. Victorian Constraints and Liberations The Victorian era of the 19th century was characterized by both restraint and rebellion in fashion. While corsets and crinolines enforced a rigid silhouette, the emergence of the Arts and Crafts movement and the Aesthetic Dress Movement challenged societal norms. Innovations in textile manufacturing and the use of sewing machines revolutionized the industry, allowing for greater variety and affordability in clothing. The proliferation of fashion magazines further democratized style, providing inspiration to a burgeoning consumer base.

World War II had a profound impact on the fashion industry, as resources were diverted towards the war eﬀort, leading to fabric rationing and restrictions on clothing design. Utility clothing became a necessity, emphasizing practicality over extravagance. Post-war, the fashion industry experienced a resurgence, with Christian Dior's "New Look" in 1947 symbolizing a return to opulence and femininity. The 1950s saw the rise of iconic fashion houses and the consolidation of Paris as the global fashion capital. The Swinging Sixties: Youthquake and Cultural Revolution The 1960s witnessed a youth-driven revolution in fashion. The emergence of iconic ﬁgures like Mary Quant and the Beatles marked a departure from the formalities of the previous decades. Mini skirts, bold patterns, and experimental materials became the norm. The fashion industry, now more closely aligned with popular culture, saw a democratization of style as ready-to-wear fashion gained prominence. London, with its vibrant youth culture, challenged the dominance of Paris and established itself as a fashion capital. Counterculture and Subcultures The late 1960s and 1970s witnessed the rise of countercultural movements that rejected mainstream fashion. Hippie fashion embraced natural fabrics, tie-dye, and a bohemian aesthetic, while punk fashion of the 1970s was characterized by rebellion, DIY ethos, and unconventional materials. These subcultures challenged traditional notions of style and paved the way for a more diverse and eclectic fashion landscape.

characterized by quick production cycles and aﬀordability, emerged as a dominant force, challenging the traditional seasonal model. Sustainability and Ethical Fashion

High Fashion and Street Style Convergence The 1980s and 1990s marked a period of dynamic contrast in the fashion industry. While high fashion continued to thrive with extravagant designs and celebrity endorsements, street style gained prominence as a powerful force inﬂuencing mainstream fashion. The rise of streetwear, fueled by urban youth culture and music, blurred the lines between luxury and casual attire. Designers like Gianni Versace and Vivienne Westwood embraced bold aesthetics, and fashion became a form of self-expression accessible to a broader audience. Digital Revolution and Globalization The 21st century ushered in the era of digitalization, transforming the way fashion is produced, consumed, and shared. The rise of e-commerce platforms democratized access to fashion, allowing consumers to shop globally with a click. Social media platforms became powerful tools for fashion inﬂuencers, designers, and brands to showcase their creations and connect directly with audiences. Fast fashion,

As awareness of environmental and ethical issues grew, the fashion industry faced increased scrutiny for its impact on the planet and exploitation of labor. Designers and brands began to prioritize sustainability, incorporating eco-friendly materials and ethical practices into their business models. Slow fashion gained traction, encouraging consumers to make mindful and lasting choices, thus challenging the disposable culture promoted by fast fashion. The Future of Fashion As we stand on the cusp of a new era, the fashion industry continues to evolve. Technology, sustainability, and inclusivity are shaping the narrative, with designers and consumers alike demanding a more responsible and forward-thinking approach. The digital landscape is inﬂuencing not only how fashion is created and consumed but also how it is produced, with virtual fashion shows and digital design tools becoming integral parts of the industry.

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LEADERS IN INDUSTRY 2024

Shaping The Future Of Bespoke Tailoring While Preserving The Timeless Artistry Of The Craft

n the dynamic realm of the fashion industry, influential leaders play a pivotal role in shaping trends, driving innovation, and setting the tone for the entire landscape. These leaders serve as trailblazers who not only dictate the direction of style but also influence the cultural and societal perceptions of beauty, identity, and self-expression. With their creative vision, business acumen, and ability to anticipate and adapt to ever-changing consumer preferences, influential figures in the fashion industry become catalysts for transformation. Michael Andrews, Founder of Michael Andrews Bespoke, has earned his place among the most influential leaders in the fashion industry. His passion for individual expression through clothing and an acute understanding of design principles have shaped Michael Andrews Bespoke into a distinguished name in the luxury fashion landscape. Transition from Corporate Attorney to Style Icon Michael's journey to the pinnacle of custom tailoring was anything but traditional. Initially, he pursued a career in law, serving as a corporate attorney in New York City. Despite the apparent disconnect from the world of fashion, this legal background significantly influenced his understanding of the professional world's sartorial needs. Although successful in the legal field, a burning desire for more creative fulfilment always lingered within him.

Recognizing an untapped market for impeccably crafted, personalized suits tailored to the preferences of discerning professionals, Michael seized the opportunity to make a shift from law to fashion. With a solid commitment to delivering a level of high-touch professional service often absent in the apparel industry, the influential leader established Michael Andrews Bespoke in the Lower East Side of Manhattan in 2006 before moving to their current NoHo flagship in 2010. Here, he seamlessly blends traditional craftsmanship with modern style, all at an accessible price point. Under the exemplary leadership of Michael, the brand has established itself as a symbol of luxury and an unwavering commitment to meticulous craftsmanship. It serves a broad spectrum of customers, providing not only professional attire but also casual and formal wear. Custom Tailoring Meets Innovation The New York-based Michael Andrews Bespoke is a full-service custom clothier, providing bespoke and madeto-measure custom clothing for men and women. Its extensive fabric collection exceeds 50,000 options, encompassing suiting, sport coats, shirts, outerwear, jeans, swim shorts, and more. Additionally, the brand offers a range of accessories, including shoes, socks, suspenders, neckwear, and knitwear. Operating directly, Michael Andrews Bespoke has two physical locations: its flagship in NoHo and its specialized “Groom Shop” in Chelsea, strategically positioned across from Kleinfeld, the world's largest bridal boutique. In 2023, the leading brand expanded its portfolio by acquiring

Angel Ramos New York, a designerdriven custom clothier in the West Village. Furthermore, it has established joint ventures with designer F.E. Castleberry and content creator He Spoke Style. The cohesive management of these diverse enterprises falls under our holding company, MAARNY LLC. “Our mission in the industry is twofold. For the core Michael Andrews Bespoke business, it is to consistently combine the world's finest custom tailoring with industry-leading service, advice and style that delivers unrivalled value to our clients. For MAARNY, more generally, we strive to offer a scalable platform to support small, independent designers and custom clothiers with technology and broad-based production capacity,” Michael proudly asserts. Overcoming Challenges As an influential figure in the fashion industry, Michael believes that the apparel industry is constantly changing, presenting continual challenges that make his career fulfilling. However, the most significant obstacle came with the Covid pandemic, impacting his business heavily. His clients, mainly professionals seeking exceptional office attire or individuals celebrating special occasions, were scarce due to remote work and limited events. The shift to work-from-home and casual office wear further affected his core business. Despite these challenges, the demand for personalized garments has rebounded to pre-pandemic levels. A recent trend towards quality over quantity has allowed Michael Andrews Bespoke to grow faster than in the past

decade. The leading brand has also significantly expanded its casual offering and women's line. Redefining Luxury With A Law Firm Approach To Fashion Michael Andrews Bespoke operates similarly to a professional services firm, such as a law firm or consultancy, where a team of stylists operates autonomously within a well-defined operational framework. Michael's role is establishing the brand's vision and ensuring the team has the skills and resources to accomplish their goals. The influential leader is hands-off with his direct reports, who all operate at the top of their game, and they take a more hands-on role when remedial training or support is needed with other team members. When asked about the challenge of staff turnover in the apparel and retail industries, Andrews responded “most of my team has been with me for more than ten years, so we must be doing something right!”. Upcoming Developments As the Founder of Michael Andrews Bespoke, Michael is excited about the upcoming spring/summer lines from Angel Ramos and F.E. Castleberry. Additionally, there will be updates on several potential acquisitions scheduled for late 2024 or early 2025. Roadmap For 2024 Revealed In 2024, under the leadership of Michael, Michael Andrews Bespoke plans to focus on operationalizing the expansion undertaken in 2023 while aiming to achieve growth in both revenue and profit. The emphasis on operational excellence is intended to support potential acquisitions in late 2024 or early 2025. Looking ahead, its

Key Milestones And Achievements

Advice For Budding Entrepreneurs

According to Michael, the milestones act as indicators of their advancement, showcasing the collaborative efforts and dedication of the team.

As a successful entrepreneur, Michael advises budding entrepreneurs, “Anyone thinking about becoming an entrepreneur in any industry should make sure they have a strong business understanding ﬁrst and foremost. Fashion is doubly hard because you also need the creative side and ﬁnding people with both is rare – but that combination is what you see in people at the pinnacle like Ralph Lauren, Michael Kors, Tom Ford, and Bernard Arnoult. Raw creative talent only gets you so far.”

2006 – Founded 2010 - Moved to current NoHo ﬂagship 2014 – Built a dedicated bespoke workshop outside Hong Kong 2016 – Began trunk show services in Washington DC and Abu Dhabi 2018 – Launched a bespoke collection for women 2019 – Acquired Kozinn & Son Custom Tailors (formerly St. Laurie Customs) 2021 – Began partnership with HeSpokeStyle.com 2023 – Opened The Groom Shop by Michael Andrews 2023 – Acquired Angel Ramos | New York 2023 – Established MAARNY as a holding company for various lines of business 2024 – Began production partnership with F.E. Castleberry

overarching goals involve establishing a mini-LVMH specializing in bespoke apparel, accessories, and home furnishings.

is like forging a steadfast mindset that propels you forward, ensuring you're well-prepared for the demanding realities of running a business.

Grit As The Key Ingredient

One-Line Quote By Michael

Without a doubt, grit stands out as the utmost critical trait when it comes to navigating the entrepreneurial journey, according to Michael. If you are not ready to persistently grind through the challenging moments, there may be a better path for you than initiating your own business. He further says that the willingness to endure challenges, stay committed during hardships, and persevere when faced with adversity forms the backbone of a successful entrepreneurial venture. Embracing grit

When asked to share a one-line quote that best describes his approach to business and vision, Michael said, “I'll give you two. My service philosophy: 'We treat our clients like friends and our co-workers like family.' My view of competition: 'Custom clothing is like a game of golf – you're really only playing against yourself. Focus on doing your best and don't worry about the other guys (unless they're cheating!).'”

He further adds, “My other piece of advice is to make sure you have more than suﬃcient funding. Despite the romantic stories you hear to the contrary, starting a business on a shoestring is a recipe for failure. Plenty of companies with good ideas fail because they run out of cash too soon. In our case, I kept practicing law for the ﬁrst two years so I could fund the company's start-up costs.”

MOST

INFLUENTIAL

LEADERS IN INDUSTRY 2024

A Design Maven Relentlessly Striving For Excellence In The Realm Of Design

evgeniya Aleksandrovna Yushkova, or YAY, a visionary entrepreneur and an inﬂuential leader, is the Founder of Yushkova Design Inc., dba YAY Designs, a cutting-edge design studio that has been making waves in the industry. Her passion for design and keen business acumen have propelled Yushkova Design to the forefront of the design world.

YAY has devoted over two decades to her passion for the fashion industry. Her journey involves transforming creative visions into authentic, quality, and sustainable lifestyle products that resonate with customers. Her entrepreneurial spirit led YAY to become a guiding force for Fashion and Retail companies, specializing in building house and private-label brands with lean design models and optimized processes. For over 16 years, the inﬂuential leader has played a pivotal role in eliminating waste, establishing robust supply chains, and promoting lean manufacturing. She ﬁrmly believes in the power of Lean Six Sigma methodology and advocates for its adoption in fashion to usher in transformative change and deliver superior results. This belief forms the foundation of her approach to helping retail companies with private label initiatives and fashion startups. YAY has gained hands-on experience in shaping business strategy and fostering the growth of private label brands in both B&M Retail and E-Commerce. Her diverse background spans senior-level positions in startups and publicly traded companies, particularly in the college and sports licensing retail industries. A notable accomplishment took place at Dyehard Fan Supply, where she spearheaded the creation and introduction of a dozen Private Label

brands within a span of four months, yielding a noteworthy amount in sales during the initial year. Utilizing external manufacturing resources and efficient production approaches, she and her team delivered exceptional outcomes while adhering to financial limitations. Her expertise in merchandising, honed over the years, includes delivering high-performing products, delighting customers, and accurately forecasting trends to match target demographics. Notably, at Follett, a $4 billion retailer, she played a pivotal role in developing a national House Brand that contributed to selling 30% of the $260 million total GM addressable business under Private Label. Her track record extends to achieving double-digit revenue gains in a single quarter while with Cato Corporation “Through my collaborative and custom-tailored approach, known as the YAYmethod, and I navigate the endto-end process—from brand concept to merchandising and design—ensuring the delivery of high-performing assortments that guarantee results. As I continue this exhilarating fashion odyssey, my goal remains clear: to contribute to the industry's evolution, champion sustainable practices, and empower the next generation of fashion entrepreneurs. This isn't just a career; it's a calling to shape the future of fashion,” says YAY. A Successful Fashion Brand Yushkova Design offers fashion business consulting services, blending a passion for the future of the fashion industry with a commitment to building impactful brands. The company believes that the key to a successful fashion brand is making a distinctive impact and forming a personal connection with customers. Hence, the Yushkova Design team works closely with clients, becoming an extension of their vision, providing solutions, motivation, and direction to help the brand reach new heights. • Customized Solutions for Unique Brands: Tailoring solutions to meet the unique needs of individual brands is Yushkova Design's specialty. YAY and her team recognize that each brand is

distinct, and their customized approach enables clients to develop a standout product that not only distinguishes itself from competitors but also connects with customers on a more personal level. • Passion for Progress: Their passion for the future of the fashion industry is unwavering. YAY and her team are not just consultants; they are advocates for core preservation and progress. They embrace systematic methods and experimental approaches, pushing boundaries to stimulate positive change in the industry. • Collaboration is Key: Yushkova Design is committed to collaborating with clients' businesses to find the best solutions. It works closely with clients' teams to turn their vision into a reality and build a strong brand that connects with their customers. • End-to-End Excellence: YAY thoroughly analyzes the client's business before implementing any solutions. Her goal is to discover creative and efficient strategies that build on her current processes and move the client's business forward. She and her team use a combination of lean Six Sigma methods and modern approaches to achieve the best outcomes. • The 3Ds: Design, Develop, Deliver Right: Their commitment revolves around the 3Ds – Design, Develop, and Deliver the RIGHT product, with the RIGHT quality & fit, at the RIGHT cost and the RIGHT time. This mantra guides the team of Yushkova Design work as they navigate the intricacies of design, product development, and manufacturing processes. • Tailored Consulting for Growth: Yushkova Design team collaborates with small to medium-sized enterprises that prioritize innovation and ongoing enhancement. Whether clients opt for hourly consulting, contractual arrangements, or direct hiring, the team adaptability is designed to provide optimal solutions for a client's business. • Environmental Responsibility: YAY and her team value the environment

and promote social responsibility. Building a solid foundation for the existing and future growth of house brands is not just a goal; it's their commitment. They aim to create a resilient supply chain that can weather market changes while focusing on sustainability. • Process Excellence for Business Needs: Through their meticulous approach of Define, Measure, Analyze, Design or Redesign, Improve, and Control, Yushkova Design team tailor processes to fit the client's business needs. Their focus is on eliminating waste, reducing cycle time, improving process capabilities, and optimizing product inventory flow while minimizing variation. Turning Challenges Into Growth Opportunities The entrepreneurial journey of YAY is full of challenges that offer opportunities for growth and learning. One significant chapter in her experience was launching the YAY convertible clothing brand as a selffunded entrepreneur. Despite her initial belief in knowing everything about the industry, the influential leader found herself $40,000 in debt after a year and a half. The contrast between established brands with ample resources and her lean-budget venture became evident. This realization led to a crucial moment of reassessment. Success isn't about knowing everything but adapting and evolving when facing challenges. She learned to take methodical steps to minimize risks and maximise limited resources. The key lesson was adopting a lean design model, doing more with less, and delivering products tailored to the target customer's needs. The transformative process involved understanding market dynamics and designing products with the end consumer in mind. A profound revelation came when YAY realized that when something isn't working, a comprehensive evaluation is necessary. Fear of redesigning shouldn't overshadow the potential for maximum results. Instead of patching up issues, she learned the importance of strategically redesigning the entire

process for efficiency and effectiveness. Dealing with these challenges taught her the importance of being resilient, adaptable, and open to change. She not only saved the YAY brand, but also gained a deep understanding of the industry and the ability to tackle problems with strategic precision. Crafting Success Through Innovation Yushkova Design began its journey in 2006, focusing on design, product development, and manufacturing for private-label apparel brands. In 2011, a major milestone was achieved with the launch of the YAY Design creative platform, allowing direct engagement with consumers and the birth of the YAY brand. This move led to the pioneering of functional apparel through a convertible clothing collection. In 2012, the YAY brand expanded to the Asian market, resulting in the establishment of the international affiliate Yushkova Design Philippines Inc. Shifting operations to the Philippines, the company catered to luxury brands, building a strong customer following in Asia. In 2015, Yushkova Design Philippines Inc. and the rights to YAY designs were successfully sold, leading to a profitable outcome. Since 2016, the focus has shifted to helping startups in both retail and e-commerce. In 2023, Yushkova Design embraced innovation with coaching and mentoring programs for emerging fashion entrepreneurs. An online selfstarter training program has also been introduced to provide accessible guidance, saving aspiring entrepreneurs from costly trial and error. The company's commitment to pushing boundaries and empowering the next generation of fashion entrepreneurs continues to shape the industry's future. Upcoming Developments Under the leadership of YAY, Yushkova Design has launched the Fashionpreneur HUB, a non-profit initiative to help aspiring fashion

entrepreneurs. This collaborative space on school campuses provides mentorship, apprenticeship programs, resources, and educational initiatives for building successful fashion businesses. Targeting high school students, the hub aims to bridge the gap between passion and practical knowledge, fostering a supportive environment. Yushkova Design is actively seeking board members and partners to pilot and expand the initiative across schools in the USA. Leading By Example Leadership Style Embarking on her entrepreneurial journey and facing career challenges taught YAY the intricacies of business and the essence of leadership. Her leadership style is all about leading by example, especially during transformative periods. The influential leader realized the importance of actions over words, showcasing resilience, adaptability, and a willingness to learn. She prioritized a lean mindset, strategic thinking, efficiency, adaptability, and a customer-centric approach in her leadership journey. These principles guide YAY through uncharted waters, forming the foundation of her leadership style. She believes talent development is an ongoing journey, empowering individuals to embrace challenges, learn from failures, and contribute to organizational success. Mentorship is crucial in this journey, providing a roadmap for personal and professional growth. Key Qualities Of A Successful Entrepreneur According to YAY, a successful entrepreneur relies on a mix of resilience, flexibility, strategic thinking, constant learning, and a steadfast dedication to meeting customer needs. This foundation is reinforced by good communication, forward-thinking leadership, and the skill to transform difficulties into opportunities.

that best describes her approach to business and vision, YAYreplied, “Innovating with purpose, leading with integrity, and shaping the future of fashion through collaborative excellence.” Words of Wisdom For aspiring entrepreneurs, YAYgives advice: See challenges as chances to grow, keep learning, and build strong networks. Let innovation guide you in the ever-changing world of entrepreneurship. Remember, success isn't just about the end goal but enjoying the journey of learning and progress. Also, follow a roadmap: Plan strategically, do thorough research, and use data to make decisions. Don't just focus on the fun parts like designing and launching – make sure every step is based on a well-thought-out strategy. This way, you reduce the risk of launching a product without understanding the market and customer needs. Advice For Aspiring Individuals YAY, advice for those considering joining the fashion industry now is to be strategic. Understand market trends, understand what consumers want, and grasp the industry's workings. Make a solid plan covering everything from design to marketing. Do thorough research and analyze data to make well-informed decisions. Build a robust supply chain and create a unique brand identity. Get guidance from experienced professionals in the ﬁeld. Learning from their experiences can be helpful. Stay open to innovation and be adaptable. The fashion world changes signiﬁcantly, so being creative and strategic will help you stand out.

One-Line Quote When asked to share a one-line quote