SO FABULOUS & FUN Style your clothes better and look chic while doing so… Jamie Lynn Rizzotti will lead the way BY:ISABELLA TRAVAGLIA I had the pleasure of meeting with Jamie Lynn Rizzotti, a senior here at The U, to discuss her blog So Fabulous & Fun. Originally from Yardley, Pennsylvania, Jamie is a community health education major and was recently inducted into the Community Health Honors Society here at The U. She is largely involved with the Peer Health Educator Program and Her Campus’ InfluencerHer Collective, an influencer community targeted for the female college student demographic. Jamie’s blog So Fabulous & Fun is a large part of her life here at The University, and has allowed her the ability to self-express on various platforms. She was eager and willing to share this passion with me in our interview.
IT: How did you come up with the name So Fab-
ulous & Fun? JLR: “My mom and sister helped me come up with the name. We got inspiration from my favorite blogger ‘Southern Curls & Pearls.’ I really liked how she uses the ‘&’ symbol in her logo and wanted to do the same. I am also a really big fan of alliteration and thought using this literary device would create a name that is memorable to my audience. My mom, sister and I brainstormed words that I liked that started with the same letter and came up with ‘fabulous’ and ‘fun’ and we soon after established ‘So Fabulous & Fun.’ I love the name and hope that my blog can inspire my audience to add some ‘fun’ to the already classic and ‘fabulous’ pieces they have in their closet!” IT: Why did you start the blog?
JLR: “I started the blog because I wanted an outlet to
explore my passion for fashion. I really enjoy community health education and am very passionate about health and wellness, but I still felt like something was missing while I was in college. I always knew deep down inside that I should do something with my love for fashion so once I discovered fashion blogging I knew it was the perfect thing for me. Shopping is one of my favorite things to do and I really enjoy styling outfits while keeping up with the latest trends, so I knew that starting a fashion blog would help me pursue that passion.” IT: Do you have any inspirations? JLR: “One of my biggest inspirations is Southern Curls and Pearls; she is someone I have followed for a long time. She is much older than I am, however, her posts and blog have always resonated with me. Southern Curls and Pearls has transitioned from only styling outfits to more lifestyle blogging which is something I look forward to doing with my own blog in the future. Some other inspirations include CCmcoving, Champagne&Chanel, Dressupbuttercup and Daniaustin.” IT: Who takes your photos and when do you take your photos? JLR: “My mom is my photographer. She also helps me brainstorm all of the locations for my blog pictures based on the outfits that we are shooting that day. We like to find places that have a background that matches my outfit which gives off an aesthetic appearance. I take all of my photos when I am home from college for breaks to stock up on photos so that when I am back at school I can put my main focus into creating blog posts.” IT: Do you have plans for your business after college? JLR: “I plan on continuing my business after college and would love to merge into lifestyle blogging. I plan on creating posts about my beauty and skincare routine, healthy recipes, fitness, and home decor. Maintaining the blog and updating it regularly is a lot of work and can be considered a “full time job” so I look forward to being able to dedicate more time to this after college and seeing how it will grow.” IT: Where do you shop? JLR: “I have a lot of stores that I enjoy shopping at but lately I have been purchasing outfits for the blog at Target, Francesca’s, Anthropolgie, and Urban Outfitters! I try my best to advertise affordable pieces and sale items in hope that it will entice people to shop my looks and
