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PRINT SPECIFICATIONS
The look and feel of printed materials influence the overall impression of our brand. If you are sending artwork to an external print supplier please ensure that you use the following specifications, to ensure consistency across all of our branded materials.
100% recycled silk paper stocks should be used as a default. We use carbon neutral printers and FSC carbon balanced paper where possible. If the budget allows it is acceptable to additionally use a spot lamination and UV varnish to add textural interest to an outer cover. The percentage of the overall area covered by the varnish should not exceed 25%.
Also embossing or die-cutting can be considered to elevate the document value.
Standard paper weights should be specified as:
• Posters - 160gsm
• Flyers (single or double-sided) - 200gsm
• Invitations and postcards - 300gsm
• Stitched brochures of 16pp or less - 160gsm
• Stitched/perfect bound brochure of more than 16pp –cover 300gsm, text 120gsm