THEUWMPOST est. 1956
the student-run independent newspaper
September 26, 2011
Anti-Drug Trafficking Program page 5
Brewers are Division Champs page 8
Issue 5, Volume 56
Union Theatre Preview page 16
Will new ads appeal to high school grads?
Can students vote in the next UWM officials hope new ad campaign will jumpstart freshman enrollment election? 9,000 students will not be able to vote without a university ID update By Steve Garrison News Editor news@uwmpost.com
Advertisements that UWM is running in magazines, newspapers and billboards in Illinois, Iowa, Minnesota and Wisconsin.
By Danielle Mackenthun Special to The Post news@uwmpost.com
To increase freshman enrollment from previous years, the UWMilwaukee Foundation, auxiliary service accounts and non-credit enrichment courses will be funding a new marketing campaign released this fall. No tax dollars or tuition money has been spent on the campaign. Vice Chancellor of University Relations and Communications Thomas Luljak said that the cost for the fall semester media buy amounted to approximately $600,000. The funding will pay for television commercial time, internet advertising placements and billboard ads. University officials are currently planning the “Powerful Ideas. Proven
Results.” campaign with the help of the marketing firm Lipman Hearne. The campaign will appeal to both traditional and non-traditional students, Luljak said. “The primary goal of the campaign is to recruit students,” he said. “Our messages are designed to celebrate the strong academics and learning experience at the university.” Increasing tuition revenues is vital to the university’s budget, particularly as the state coffers dry up. The need for increased tuition revenue can also explain the university’s campaign to raise retention rates among first-year freshman, up 3.3 percent from 2006. “Yes, I think [advertising] would help a lot, but they’d have to make sure it would be interesting to our age group,” freshman Haley Meinholz said. According to the 2010-2011 UWM Fact Book, new freshman enrollment
peaked in 2007, with 4,525 freshmen enrolled. Since then, freshman enrollment has dropped dramatically, with only 3,760 freshman enrolled in 2010, a 17.1 percent decline, and the lowest since 2002. “In recent years, we have been told by many of our students that they had no idea how much UWM had to offer academically until they were already on campus,” Luljak said. The marketing campaign will feature students and faculty members, which will communicate the strengths of UWM to build a more diverse and accomplished student body. There are 60 universities and colleges in the area that UWM has to compete with. The marketing campaign is viewed as a vital investment in UWM’s future by university officials, with steady growth in freshman
enrollment vital to long-term success. “The marketing campaign has received an overwhelmingly positive response,” Luljak said. Freshman Nick Mangini said the advertisements have been affective, and he particularly liked the ones emphasizing life in the Cambridge dormitories. “It made it feel like you were living in a condo complex, and that’s something I was looking for,” Mangini said. If advertising manages to bring up freshman enrollment rates, the pressure could be relieved from the shoulders of the UWM community as a whole. “When the campaign began running on television, our social media sites buzzed with our students expressing pride and excitement seeing their university portrayed in a highly professional manner,” Luljak said.
SA not separating powers
Hiring senators to executive positions necessary due to lack of involvement By Aaron Knapp Assistant News Editor news@uwmpost.com
The UW-Milwaukee Student Association is allowing some officials to hold both seats in the senate and the executive staff, signaling a departure from a campaign promise by the dominant party, Achieving Student Action through Progress, to set and enforce separation of powers rules.
INDEX
NEWS SPORTS
Members of the executive staff, including President Alex Kostal, say that they are reluctant to enforce officials staying in one branch of the government, because there are not enough people involved with the SA. “I agree in principle that separation of powers is a good thing, but the reality of our situation is we’d be losing a lot of valuable input if we did that, because we just don’t have enough people that are that involved
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FRINGE EDITORIAL
right now,” SA Executive Director of Communications Daniel Laughland said. The SA is a student governing body that takes money generated from segregated fees, which are part of every student’s tuition, and spends that money on enriching student life on campus. It is structured similarly to the United States government with three branches: executive, legislative and judicial.
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“We’re in sort of a unique situation here, having our three branches of government,” Laughland said. “If you look at how all of the other UW [System universities] do it, most of them will just have a senate and a president of the senate and then maybe some staff members there. They don’t have the same separation of powers
COMICS PUZZLES
More than 9,000 students at UWMilwaukee could be ineligible to vote in future Wisconsin elections without substantive modifications to university ID cards. Based on previous studies, The UWM Post estimates that 9,179 students, approximately 30 percent of the campus, do not have valid, state-issued driver’s licenses, a prerequisite to voting in upcoming elections. Black students ages 18 to 24 will be impacted most by the Voter ID Bill, on average being 27.5 percent less likely than white students to have a Wisconsin driver license, according to a 2005 study conducted by UWM’s Employment and Training Institute. Hispanic students ages 18 to 24 will also be impacted considerably, with Hispanic women being 28 percent less likely than white women to have a driver license, and Hispanic men being 17 percent less likely than white men. Junior Julio Guerrero, chairman of the Latino Caucus of the Democratic Party of Wisconsin, said the bill will have a negative impact for students and Latinos alike. “…if you have lost an ID – if you have had an ID before but you have to get a new one – they will not give you the free Voter ID, they will have you pay the replacement fee,” Guerrero said. “So, in my opinion, it is like a poll-tax, and I think it affects our community negatively.” Director of Enrollment Services Beth Weckmueller said that no student will be turned away at the polls because of the university, but acknowledged that the cost of updating IDs may be steep. “We are looking at a number of options, and they all have costs associated with them, but we do not know those yet,” Weckmueller said. Associate Vice Chancellor for Student Affairs James Hill said that costs will hopefully be available next week. “We have some people working behind the scene who will report next week, ‘This is how much this will cost, this is how much this will cost,’” Hill said. The UWM Post compared findings from a 2005 report studying the number of driver’s license-carrying 18- to 24-yearolds in the Milwaukee area with UWM enrollment rates for 2010. The 2005 study, the most recent published on the subject, was created in response to earlier Republican efforts to pass Voter ID legislation. After accounting for race and gender, it was shown that approximately 9,179
See VOTE page 3
See SA page 2 uwmpost.com 23 24
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