YOUR DIRECT MAIL COMMUNITY MAGAZINE
MEDIA KIT
2019
p 570-524-0962 f 1-855-420-5956 e sales@thevalleytrader.com thevalleytrader.com
The Valley Trader is distributed every other week in high-traffic zones throughout the Central Susquehanna Valley areas of both branches of the Susquehanna River. Rack delivery includes high visibility stands in grocers, convenient markets, cafes, restaurants and many businesses.
FIND US IN:
HOMES CAFES STORES HOTELS BUSINESSES
WANT US IN-STORE? CONTACT THE VALLEY TRADER TODAY For Distribution inquiries, contact: Max A Oberdorf Phone: 570-444-9850 Email: sales@thevalleytrader.com Attn Outlet in Subject
DISTRIBUTION (7 Counties With Direct To Home Delivery of $35,000 and up Incomes) plus all 7 and 4 extra counties with additional rack delivery. Bi-Weekly blanket coverage (a total of 11,000 issues reaching an average of 27,500 readers each issue) for:
COLUMBIA, LYCOMING, MONTOUR, NORTHUMBERLAND, SNYDER, UNION, CLINTON, PERRY, JUNIATA, MIFFLIN, and CENTRE COUNTIES • Allenwood • Beaver Springs • Berwick • Bloomsburg • Catawissa • Clarkstown • Danville • Dewart • Elysburg • Freeburg • Hughesville • Jerseytown • Kantz • Lewisburg • Lock Haven • McClure • Middleburg • Mifflinburg • Lewistown • Mifflintown • Millville • Milton • Montgomery • Montoursville • Mount Pleasant Mills • Mt. Carmel • Muncy • Northumberland • Paxtonville • Penns Creek • Picture Rocks • Richfield • Selinsgrove • Shamokin • Sunbury • Trevorton • Watsontown • West Milton • Williamsport • Jersey Shore • Loganton •Avis • Mill Hall • Centre Hall • Rebersburg • Millheim • Aaronsburg • Woodward, • Loganton • Rebersburg and more.
Age Brackets
55+ 27%
M 56
%
W4
%
18-34
42%
31%
S
18%
D M
35-54
22%
Marital Status
W
M
46%
54%
Men/Women Average Number of Children in Household: 2 Children at Home: 42%
Regional Loyalty
14%
In Area less than 2 years In Area 3-10 years In Area over 10 years
23% 63%
Buying Power Professional Laborer Technical Managerial
OCCUPATIONS
Retired
Average Household Income
18% 17% 16%
$38,379
12% 7%
30%
OWN HOME
Other
Active Interests Fishing Camping Woodworking Hiking Knitting/Sewing/Crochet Bowling Photography Antique Collecting Boating Live Concert/Theater Painting Skiing Coin/Stamp Collecting Golfing Jogging Other Activities
51%
EDUCATION
High School Graduation Special Training Some College & Beyond Other
56% 12% 24% 13%
Our readers regularly participate in and purchase items for the following activities:
39% 29% 27% 23% 23% 20% 17% 15% 12% 12% 11% 8% 8% 6% 6%
• Demographics Survey by Free Paper Marketing Services • Portland, OR • February 2001.
44%
29% 39%
96%
HOUSEHOLD ITEMS
26% 22% 21% 17% 15% 15% 15% 14% 11% 10% 6% 78%
CARS
30% 13% 12% 2%
SPORTING GOODS
30%
Auto Parts Used Car New Car Used Truck New Truck Athletic Clothing or Shoes Fishing Equipment Hunting Equipment Camping Equipment Hiking/Camping Equipment Other Sporting Goods Golf Clubs Skiing Gear, Equipment Shoes Men’s Clothing Women’s Clothing Kitchen Items Gifts Pharmacy Prescriptions Tapes/Records/CDs Pet Supplies Children’s Clothing Toys Wine/Beer
44% 39% 34%
39% 29% 28% 20% 20% 6% 6% 4% 96%
MISCELLANEOUS
44%
Building Materials Lawn, Garden Supplies Appliances Televisions, DVDs Health Food Jewelry Home Computers Antiques Camera Equipment Art Supplies A New Home Phone Equipment Baby Furniture Wedding Supplies
86% 84% 81% 81% 79% 71% 58% 56% 55% 52%
* Figures as percentage of total pass-on readership seeking listed services in the next 12 months. * Demographics Survey by Free Paper Marketing Services • Portland, OR • February 2001. We want to be the direct cause of your increase in business”
81%
Dentist
80%
Medical Doctor Beauty Salon
74% 72%
HEALTH & HUMAN
Eye Doctor Veterinarian Lawyers Educational Services Chiropractor
44% 35% 34% 34%
Exercise Classes/Health Club
25%
Child Care
19%
Weight Loss
19%
Counseling Services
16%
Tax Advisor/Services
Florist Travel Agency Housecleaning Services Interior Designer Auto Insurance Medical Insurance Homeowner Insurance Life Insurance Bank Renter Insurance Dental Insurance Other Providers
FINANCIAL
Financial Planner
RECREATIONAL
Realtor
24% 19% 13% 59% 20% 14% 7% 33%
INSURANCE & SERVICE
Accountant
34%
24% 18% 16% 11% 4% 4%
* Figures as percentage of total pass-on readership seeking listed services in the next 12 months. * Demographics Survey by Free Paper Marketing Services • Portland, OR • February 1993 We want to be the direct cause of your increase in business”
REGULAR INSIDE OPEN RATE: $12.00 PER COLUMN INCH. Inside Rates:
7 Issues: $9 per col. in.
13 Issues: $8 per col. in.
26 Issues: $7.00 per col. in.
Effective January 1, 2019
SPECIFICATIONS FOR ELECTRONIC FILES Please use only these file formats and specifications when sending advertising electronically.
FOR PDF DOCUMENTS: Make sure to embed all fonts (subset all below 100%) when distilling. Do not downsample artwork resolutions. Please set the distiller job options to compatibility with Acrobat 4 or higher. The color mode should be CMYK. Blacks should be 100K. FOR ADOBE ILLUSTRATOR DOCUMENTS: Use only Mac Type 1 Fonts. Photos should be 200 dpi, line art at 1200 dpi. Include copies of all fonts used (printer and screen components, please), and make sure all graphics (TIFF, EPS or JPG) are sent along with the InDesign file. If emailing, please compress the documents and accompanying files and fonts into a zip file. You may also send ads as 300 dpi TIFF files. When sending just photos, use TIFF or JPG format. Photos should be at 200 dpi, line art at 1200 dpi.
$12.00 Bronze ~ Regular
$9.00
$8.00
Silver ~ Better
$7.00 Platinum ~ BEST
Gold ~ Great
ALL FULL COLOR ADS* *All Ads Include Full Color In The Price (no charge like other papers do).
FRONT/BACK PAGE RATES ONLY. Open Rate $16.00 per column inch. 1/2 PG Vert. Front/ Back $500
Full PG Front/Back $898
PLEASE DO NOT DESIGN ADS USING MICROSOFT WORD OR PUBLISHER. WORD WILL ONLY BE ACCEPTED FOR CONTENT OF AN AD.
1/2 PG Horiz. Front/Back $500
Email ads to thevalleytrader@yahoo.com
1/4 PG Horiz. Front/Back $285
1/4 pg Front/ Back $285
Front page specifications: No cash discounts; space must be reserved in advance, Cancellations must have 3 days notice or you will be invoiced for front page space reserved, (full page: 2-3 weeks notice); front page space limited to two issues in a row unless space is available.
INSIDE FRONT/BACK RATES ONLY. Open Rate $14.00 per column inch. 1/2 PG Vert. Inside Front/ Back $575
Full PG Inside Front/Back $1000 1/2 PG Horiz. Inside Front/Back $575
P.O. Box 392, Lewisburg, PA 17837 • www.thevalleytrader.com
1/4 PG Horiz. Inside Front/Back $299
1/4 pg Vert. Inside Front/ Back $299
570-524-0962 • FAX 1-855-420-5956 • thevalleytrader@yahoo.com
YOUR DIRECT MAIL COMMUNITY MAGAZINE
2020 AD SIZES AS OF JANUARY 7, 2019
FULL Front: 1/2 Front: 1/4 Front:
10.333” X 13.16” 10.333” x 6.435”..........Horiz 5.0833” x 13.16” .......Vert 10.333” x 3.13”............Horiz 5.0833” x 6.435”..........Vert
Full Inside: 1/2 Inside: 1/4 Inside:
10.333” x 15.66” 10.333” x 7.75”............Horiz 5.0833” x 15.66”..........Vert 10.333” x 3.72”............Horiz 5.0833” x 7.75”............Vert
COLUMN SIZES: 1COL: 1.5833” • 2COL: 3.333” • 3COL: 5.0833” • 4COL: 6.833” • 5COL: 8.5833” • 6COL: 10.333”
DEADLINES The Valley Trader prints bi-weekly on Mondays. If you request a proof, deadline to submit an ad is prior to the Thursday before Monday printing. Proof correction deadlines are Thursdays or prior. If you don’t require a proof, deadline for submitting an ad is Friday at 1 p.m. prior to Monday printing.
Please provide in PDF. Ads are CMYK. Blacks should be 100K. Make sure to embed all fonts (subset all below 100%) when distilling. Do not downsample artwork resolutions. Please set the distiller job options to compatibility with Acrobat 4 or higher.
Due Thursdays before Monday circulation date. Email ads to: thevalleytrader@yahoo.com
YOUR DIRECT MAIL COMMUNITY MAGAZINE
P.O. Box 392 • Lewisburg • PA 17837 570-524-0962
2020 Schedule of Printing January 1/6/20 1/20/20 February 2/3/20 2/17/20 March 3/2/120 3/16/20 3/30/20
April 4/13/20 4/27/20 May 5/11/20 5/25/20 June 6/8/20 6/22/20
July 7/6/20 7/20/20 August 8/3/20 8/17/20 8/31/20 September 9/14/20 9/28/20
* Some December scheduling may change to several issues during this month Established 1980
October 10/12/20 10/26/20 November 11/9/20 11/23/20 December* 12/7/20 12/14/20
YOUR DIRECT MAIL COMMUNITY MAGAZINE P.O. Box 392 Lewisburg, PA 17837-0392 Phone 570-524-0962 FAX: 1-855-420-5956 Email: thevalleytrader@yahoo.com Website: thevalleytrader.com