p 570-444-9850 e sales@thevalleytrader.com thevalleytrader.com MEDIA KIT 2023 YOUR DIRECT MAIL COMMUNITY NEWSPAPER
The
Trader is distributed every week in
Rack delivery includes high visibility stands in
convenient markets, cafes, restaurants and
businesses. Moving
issue. FIND US IN: HOMES CAFES STORES HOTELS BUSINESSES WANT US IN-STORE? CONTACT THE VALLEY TRADER TODAY For Distribution inquiries, contact: Max A Oberdorf Phone: 570-444-9850 Email: sales@thevalleytrader.com Attn: Outlet in Subject DISTRIBUTION (7 Counties With Direct To Home Delivery of $35,000 and up Incomes) plus all 7 and 4 extra counties with additional rack delivery. Bi-Weekly blanket coverage (a total of 11,000 issues reaching an average of 27,500 readers each issue) for: COLUMBIA, LYCOMING, MONTOUR, NORTHUMBERLAND, SNYDER, UNION, CLINTON, PERRY, JUNIATA, MIFFLIN, and CENTRE COUNTIES • Allenwood • Beaver Springs • Berwick • Bloomsburg • Catawissa • Clarkstown • Danville • Dewart • Elysburg • Freeburg • Hughesville • Jerseytown • Kantz • Lewisburg • Lock Haven • McClure • Middleburg • Mifflinburg • Lewistown • Mifflintown • Millville • Milton • Montgomery • Montoursville • Mount Pleasant Mills • Mt. Carmel • Muncy • Northumberland • Paxtonville • Penns Creek • Picture Rocks • Richfield • Selinsgrove • Shamokin • Sunbury • Trevorton • Watsontown • West Milton • Williamsport • Jersey Shore • Loganton •Avis • Mill Hall • Centre Hall • Rebersburg • Millheim • Aaronsburg • Woodward, • Loganton • Rebersburg and more.
Valley
high-traffic zones throughout the Central Susquehanna Valley areas of both branches of the Susquehanna River.
grocers,
many
98% each
M Age Brackets Women/Men Marital Status W S D 55+ 18-34 35-54 27% Average Number of Children in Household: 2 Children at Home: 42% M 42% 31% 56% 4% 18% 22% W M 46% 54%
Regional Loyalty Buying Power OCCUPATIONS Professional Retired Laborer Technical Managerial Other 18% 17% 16% 12% 7% 30% 56% OWN HOME Average Household Income $42,479 Our readers regularly participate in and purchase items for the following activities: Active Interests High School Graduation Special Training Some College & Beyond Other EDUCATION 51% 12% 24% 13% Fishing Camping Woodworking Hiking Knitting/Sewing/Crochet Bowling Photography Antique Collecting Boating Live Concert/Theater Painting Skiing Coin/Stamp Collecting Golfing Jogging Other Activities • Demographics Survey by Free Paper Marketing Services • Portland, OR • February 2001. 39% 29% 27% 23% 23% 20% 17% 15% 12% 12% 11% 8% 8% 6% 6% 44% 14% In Area less than 2 years In Area 3-10 years In Area over 10 years 23% 63%
Building Materials Lawn, Garden Supplies Appliances Televisions, DVDs Health Food Jewelry Home Computers Antiques Camera Equipment Art Supplies A New Home Phone Equipment Baby Furniture Wedding Supplies Auto Parts Used Car New Car Used Truck New Truck Athletic Clothing or Shoes Fishing Equipment Hunting Equipment Camping Equipment Hiking/Camping Equipment Other Sporting Goods Golf Clubs Skiing Gear, Equipment Shoes Men’s Clothing Women’s Clothing Kitchen Items Gifts Pharmacy Prescriptions Tapes/Records/CDs Pet Supplies Children’s Clothing Toys Wine/Beer 44% 39% 34% 26% 22% 21% 17% 15% 15% 15% 14% 11% 10% 6% HOUSEHOLD ITEMS *Figures as percentage of total pass-on readership seekinglisted services inthe next 12 months. *Demographics Survey by Free Paper Marketing Services •Portland, OR •February 2001. We want to be the direct cause of your increase in business” CARS 78% 30% 13% 12% 2% SPORTING GOODS MISCELLANEOUS 39% 29% 28% 20% 20% 6% 6% 4% 96% 86% 84% 81% 81% 79% 71% 58% 56% 55% 52% 96% 30% 44% 39% 29%
Dentist Medical Doctor Beauty Salon Eye Doctor Veterinarian Lawyers Educational Services Chiropractor Exercise Classes/Health Club Child Care Weight Loss Counseling Services Tax Advisor/Services Accountant Realtor Financial Planner Florist Travel Agency Housecleaning Services Interior Designer Auto Insurance Medical Insurance Homeowner Insurance Life Insurance Bank Renter Insurance Dental Insurance Other Providers *Figures as percentage of total pass-on readership seeking listed services in the next 12 months. *Demographics Survey by Free Paper Marketing Services •Portland, OR • February 1993 We want to be the direct cause of your increase in business” 81% 80% 74% 72% 44% 35% 34% 34% HEALTH & HUMAN FINANCIAL RECREATIONAL INSURANCE & SERVICE 25% 19% 19% 16% 34% 24% 19% 13% 59% 20% 14% 7% 33% 24% 18% 16% 11% 4% 4%
FOR PDF DOCUMENTS: Make sure to
all
(subset all below 100%) when distilling. Do not downsample artwork resolutions. Please set the distiller job options to compatibility with Acrobat 4 or higher. The color mode should be CMYK. Blacks should be 100K.
FOR ADOBE ILLUSTRATOR DOCUMENTS: Use only Mac Type 1 Fonts. Photos should be 200 dpi, line art at 1200 dpi. Include copies of all fonts used (printer and screen components, please), and make sure all graphics (TIFF, EPS or JPG) are sent along with the InDesign file. If emailing, please compress the documents and accompanying files and fonts into a zip file. You may also send ads as 300 dpi TIFF files.
When sending just photos, use TIFF or JPG format. Photos should be at 200 dpi, line art at 1200 dpi.
PLEASE DO NOT DESIGN ADS USING MICROSOFT WORD OR PUBLISHER. WORD WILL ONLY BE ACCEPTED FOR CONTENT OF AN AD. Email ads to thevalleytrader@yahoo.com
Full PG Front/Back $898 1/2 PG Vert. Front/ Back $500 Front page specifications: No cash discounts; space must be reserved in advance, Cancellations must have 3 days notice or you will be invoiced for front page space reserved, (full page: 2-3 weeks notice); front page space limited to two issues in a row unless space is available. FRONT PAGE RATES ONLY. Open Rate $16.00 per column inch. 1/2 PG Horiz. Front/Back $500 1/4 PG Horiz. Front/Back $285 1/4 pg Vertical Front/ Back $285 Full PG Inside Back $1000 1/2 PG Vert. Inside Back $575 BACK RATES ONLY. Open Rate $14.00 per column inch. (Inside Same Sizes Different Pricing) 1/4 PG Horiz. Inside Back $299 1/2 PG Horiz. Inside Back $575 1/4 pg Vert. Back $299 Inside Rates: 7 Issues:13 Issues:26 Issues:39 Issues 52 issues $9 col.inch.$8 col. in.$7.00 col. in.$6.00 col. inch$5 col inch REGULAR INSIDE OPEN RATE: $12.00 PER COLUMN INCH. Effective January
2022
1,
SPECIFICATIONS FOR ELECTRONIC FILES
formats and specifications when sending advertising electronically.
Please use only these file
embed
fonts
ALL FULL COLOR ADS* *All Ads Include Full Color In The Price (no charge like other papers do). $12.00 $9.00 $8.00 $7.00 Regular Better Great BEST P.O. Box 392, Lewisburg, PA 17837 • www.thevalleytrader.com 570-444-9850 • FAX 1-855-420-5956 • thevalleytrader@yahoo.com $6.00 AWESOME $5.00 ULTIMATE
1/8 page Size (3x4)$144$108. ea.$96. ea.$84. ea.$72. ea$60 ea.
1/6 page Size (3x5.25)$192$144. ea.$128. ea.$112. ea.$96 ea.$80 ea.
1/4 page Size (3x8)$288$216. ea.$192. ea.$168. ea$144 ea.$120 ea.
1/3 page size (2x16)$384$288. ea.$256. ea.$224. ea.$192 ea.$160 ea.
1/2 Page Size (6x8)$576$432 ea.$384. ea.$336. ea.$288 ea.$240 ea. Full Page Size (6x16)$1152$864. ea.$768. ea.$672. ea.$576 ea.$480 ea. *All MUST Be Consecutive Runs
CIRCULATION of 11,000. 20% Mailed* • 80% Racks.
* can change upwards
DEADLINES
The Valley Trader prints Weekly on Mondays. If you request a proof, deadline to submit an ad is prior to the Thursday before Monday printing. Proof correction deadlines are Thursdays or prior. If you don’t require a proof, deadline for submitting an ad is Friday at 1 p.m.. prior to Monday printing. 570-444-9850 • thevalleytrader@yahoo.com
USED
SELLING
EASYCHART FOR INSIDE MODULAR SIZES YOU WERE
TO
YOUR DIRECT MAIL COMMUNITY MAGAZINE Please provide in PDF. Ads are CMYK. Blacks should be 100K. Make sure to embed all fonts (subset all below 100%) when distilling. Do not downsample artwork resolutions. Please set the distiller job options to compatibility with Acrobat 4 or higher. Due Thursdays before Monday printing date. Email ads to: thevalleytrader@yahoo.com 2023 AD SIZES AS OF JANUARY 1, 2023 FULL Front:10.333” X 13.16” 1/2 Front:10.333”x 6.435”..........Horiz 5.0833”x 13.16” .......Vert 1/4 Front:10.333”x 3.13”............Horiz 5.0833”x 6.435”..........Vert :10.333”x 15.66” 1/2 Inside:10.333”x 7.75”............Horiz 5.0833”x 15.66”..........Vert 1/4 Inside:10.333”x 3.72”............Horiz 5.0833”x 7.75”............Vert COLUMN SIZES: 1COL: 1.5833”• 2COL: 3.333”• 3COL: 5.0833”• 4COL: 6.833”• 5COL: 8.5833”• 6COL: 10.333” The Valley Trader prints weekly on Mondays. If you request a proof, deadline to submit an ad is prior to the Thursday before Monday printing. Proof correction deadlines are Thursdays prior to print date. If you don’t require a proof, deadline for submitting an ad is Friday at 1 p.m. prior to Monday printing.
January 1/9/23 1/16/23 1/23/23 1/30/23 February 2/6/23 2/13/23 2/20/23 2/27/23 March 3/6/23 3/13/23 3/20/23 3/27/23
2023 Schedule of Printing
April 4/3/23 4/10/23 4/17/23 4/24/23 May 5/1/23 5/8/23 5/15/23 5/22/23 5/29/23
June 6/5/23 6/12/23 6/19/23 6/26/23 July 7/3/23 7/10/23 7/17/23 7/24/23 7/31/23 August 8/7/23
8/14/23 8/21/23 8/28/23 September 9/4/23 9/11/23 9/18/23 9/25/23 October 10/2/23 10/9/23 10/16/23
10/23/23 10/30/23 November 11/6/23 11/13/23 11/20/23 (*Black Friday) 11/27/23 December* 12/4/23 12/11/23 12/18/23 end of year
*Some
may
P.O. Box 392 • Lewisburg • PA 17837 570-444-9850 YOUR DIRECT MAIL COMMUNITY MAGAZINE
December scheduling
change to several issues during this month Established 1980
$55/Thousand INSERTS Inserts Delivered to Susquehanna Printing,1704 Hempstead Rd., Lancaster, PA 17601 ATTN: Kerry Hansen / VALLEY TRADER , Lancaster, PA Please have them delivered like 2 days before weekend We have copies in: Union, Snyder, Northumberland, Lycoming, Montour, Columbia, Clintion, Juiniata, Perry, Centre Preferred folded to fit 11 wide by 8.5 “ deep A tabloid needing inserted, up to 8 pages add an additional $5.00 per thousand inserts. 4,000 minimum up to 12,000
P.O. Box 392 Lewisburg, PA 17837-0392
Phone 570-444-9850 FAX: 1-855-420-5956
Email: thevalleytrader@yahoo.com Website: thevalleytrader.com
YOUR DIRECT MAIL COMMUNITY NEWSPAPER
