That is What an Ad in THE VALLEY TRADER Really is... A Mini Billboard that can be held right in the hands of 1,000’s of Readers per Issue
A MINI BILLBOARD in Everybody’s HAND 1/8, 1/4 & 1/2 page or Full page ads in over 51,000 readers hands makes a powerful little mini Billboard
Our Counties of Circulation
LYCOMING CLINTON
MONTOUR CENTRE
COLUMBIA
UNION NORTHUMBERLAND SNYDER Juiniata Perry
Centre
Breakdowns as follows for Requested Area: County Amount Main Zipcodes Union 5224 17837 / 17844 Montour 1439 17821 Snyder 2251 17870 / 17842 Northumberland 2135 17801/ 17872 / 17847 Columbia 4146 17815/ 18603 Lycoming 4000 17701/ 17702/ 17756 + Clinton 405 17740 / 17745 Centre 500 16601 Mifflin 900
$55/ Thousand Preferred folded to fit 11 wide by 8.5 deep or extra $10./ thousand we will fold to fit ** If a Tabloid Needs Inserted, up to 8 pages add an additional $5.00 to rate per thousand. Inserts must be Mailed to: Ask When ready for Address to arrive nearly 2 weeks ahead Phone: 570-524-0962 or Max Directly 570-444-9850 Thursday before Sunday Printing
Payments Made to: The Valley Trader P.O. Box 392 Lewisburg, PA 17837 (570) 524-096
DEMOGRAPHICS
DEMOGRAPHIC OVERVIEW AUDIENCE DIVERSITY Male/Female Age: 18-34 35-54 55Marital Status: S/D/M/W Average Number of Children Children At Home
54% / 46% 31% 42% 27% 18 /22 / 56 / 4 2 42%
BUYING POWER Average Household Income Occupations: Professional Retired Laborer Technical Managerial Other Own Home Education: High School Graduation Special Training Some College & Beyond Other
$25,379 18% 17% 16% 12% 7% 30% 56% 51% 12% 24% 13%
REGIONAL LOYALTY In Area > 2 years In Area 3-10 years In Area over 10 years
14% 23% 63%
ACTIVE INTERESTS Our readers regularly participate in and purchase items for the following activities: Fishing 39% Boating Camping 29% Live Concert, theater Woodworking 27% Painting Hiking 23% Skiing Knitting/Sewing/Crochet 23% Coin/Stamp Collecting Bowling 20% Golfing Photography 17% Jogging Antique Collecting 15% Other Activities • Demographics Survey by Free Paper Marketing Services • Portland, OR • February 1993 “We want to be the direct cause of your increase in business with Direct Mail.”
12% 12% 11% 8% 8% 6% 6% 44%
PURCHASING NEEDS
YOUR POTENTIAL CUSTOMERS. . .WHAT OUR 50,500 READERS WANT TO BUY*
HOUSEHOLD ITEMS Building Materials Lawn, Garden Supplies Appliances Televisions, VCRs Health Food Jewelry Home Computers
44% 39% 34% 26% 22% 21% 17%
Antiques Camera Equipment Art Supplies A New Home Phone Equipments Baby Furniture Wedding Supplies
15% 15% 15% 14% 11% 10% 6%
39% 29% 28% 20%
Hiking/Camping Equipment Other Sporting Goods Golf Clubs Skiing Gear, Equipment
20% 6% 6% 4%
96% 86% 84% 81% 81% 79%
Tapes, Records Rent VCR Movies Pet Supplies Children’s Clothing Toys Wine, Beer
71% 65% 58% 56% 55% 52%
CARS Auto Parts Used Car New Car Used Truck New Truck
78% 30% 13% 12% 2%
RECREATIONAL ITEMS Camping Equipment Bicycle Travel Trailer Motorcycle Boats Motor Home Other
21% 9% 6% 6% 4% 4% 18%
SPORTING GOODS Athletic Clothing or Shoes Fishing Equipment Hunting Equipment Camping Equipment
MISCELLANEOUS Shoes Men’s Clothing Women’s Clothing Kitchen Items Gifts Pharmacy Prescriptions
* Figures as percentage of total pass-on readership seeking listed services in the next 12 months * Demographics Survey by Free Paper Marketing Services • Portland, OR • February 2001
“We want to be the direct cause of your increase in business”
SERVICE NEEDS
YOUR POTENTIAL CUSTOMERS. . . SERVICES OUR 51,000 READERS NEEDS HEALTH & HUMAN SERVICES Dentist Medical Doctor Beauty Salon Eye Doctor Veterinarian Lawyers
81% 80% 74% 72% 44% 35%
Educational Services Chiropractor Exercise Classes/Health Club Child Care Weight Loss Counseling Services
34% 34% 25% 19% 19% 16%
FINANCIAL SERVICES Tax Advisor/Services Accountant Realtor Financial Planner
34% 24% 19% 13%
LEISURE AND RECREATIONAL SERVICES Florist Travel Agency Housecleaning Services Interior Designer
59% 20% 14% 7%
INSURANCE AND SERVICE PROVIDERS Auto Insurance Medical Insurance Homeowner Insurance Life Insurance
33% 24% 18% 16%
Bank Renter Insurance Dental Insurance Other Providers
* Figures as percentage of total pass-on readership seeking listed services in the next 12 months * Demographics Survey by Free Paper Marketing Services • Portland, OR • February 1993
“We want to be the direct cause of your increase in business”
11% 4% 4%
Circulation 21,000 66% Mailed • 34% Racks
ADVERTISING RATES
Effective January 1, 2015
Web Address: http://www.thevalleytrader.com
(570) 524-0962 FAX (570) 420-5956 E-mail Address: thevalleytrader@yahoo.com
DISTRIBUTION (NOW Having 7 Counties With Direct To Home Delivery of $35,000 and up Incomes) & all plus 4 more counties with rack delivery Bi-Weekly blanket coverage (a total of 21,000 issues reaching an average of 51,000 readers each issue) for: COLUMBIA, LYCOMING, MONTOUR, NORTHUMBERLAND, SNYDER, UNION, CLINTON, PERRY, JUNIATA, MIFFLIN, and CENTRE COUNTIES • Allenwood • Beaver Springs • Berwick • Bloomsburg • Catawissa • Clarkstown • Danville • Dewart • Elysburg • Freeburg • Hughesville • Jerseytown • Kantz • Lewisburg • Lock Haven • McClure • Middleburg • Mifflinburg • Lewistown • Mifflintown • Millville • Milton • Montgomery • Montoursville • Mount Pleasant Mills • Mt. Carmel • Muncy • Northumberland • Paxtonville • Penns Creek • Picture Rocks • Richfield • Selinsgrove • Shamokin • Sunbury • Trevorton • Watsontown • West Milton • Williamsport • Jersey Shore • Loganton •Avis • Mill Hall • Centre Hall, Rebersburg, Millheim, Aaronsburg, Woodward, Loganton, Millheim, Rebersburg and more
FRONT PAGE RATES PER MODULAR SIZE AD Open Rate $16.00 per column inch Front Page Rate** FULL Page $898 (1/2 Page) $495
(1/4 Page) $285
•NOTE: All Ads Include Full Color In The Price (no extra charge like other papers) Front page specifications: No cash discounts; space must be reserved in advance, Cancellations must have 3 days notice or you will be invoiced for front page space reserved, (full page: 2-3 weeks notice); front page space limited to two issues in a row unless space is available
1/8 page Size
$108
$81. ea.
$77. ea.
$72. ea.
1/6 page Size
$156
$117. ea.
$111. ea.
$104.50. ea.
1/4 page Size
$234
$175.50. ea.
$166. ea.
$160. ea
1/3 page size
$300
$225. ea.
$213. ea.
$200. ea.
1/2 Page Size
$450
$337 ea.
$320. ea.
$300. ea.
Full Page Size
$900
$675. ea.
$639. ea.
$603. ea.
INSIDE RATES ~ OPEN RATE $12.00 Column Inch Single Runs 9 per col. in
$
8.50 per col. in
$
8.00 per col. in
$
• NOTE: All Inside Ads Include Full Color In The Price (no extra charge like other papers)
DEADLINES Ad Deadline for PROOF Proof Correction Deadline Days Prior to Thursday Thursday or Prior
No Proof Deadline Friday, 1 pm prior to Printing
Date of Publication Monday Printing
Our Ads Include With Color No Extra Charge
Page Size _________ Col Inch Size __________ Rate of Contract _______ x’ s Page Size ______ = Cost per insertion _________ Amount per ad _________ x’ s Total Number of insertions ____________ equals _____________ add cost of Spot or Full Color per ad = Total with color equals Contract TOTAL
(circle method) Credit Card # Expires Signature YES or possibly
INSERTS $55/ thousand Min. 10k Number of Insertions for Publication xʼs Rate per Thousand Total Price for Inserts Date Insert to be placed into paper Discount Rates Single Sheets Only 7 Issue Contract Deduct $5.90 per thousand 14 Issue Contract Deduct $8.85 per thousand 28 Issue Contract Deduct $14.75 per thousand * Tabloids ~ Rates On Request Accepted by Advertiser/ Name and Date Accepted for The Valley Trader/ Name and Date
List Three Trade or other Credit References
P.O.Box 392 • Lewisburg • PA 17837 570-524-0962
2016 Schedule of Printing January 1/11/16 1/25/16 February 2/8/16 2/22/16 March 3/7/16 3/21/16 April 4/4/16 4/18/16 May 5/2/16 5/16/16 5/30/16 June 6/13/16 6/27/16
July 7/11/16 7/25/16 August 8/8/16 8/22/16 September 9/5/16 9/19/16 October 10/3/16 10/17/16 10/31/16 November 11/14/16 11/28/16 December* 12/12/16 12/19/16
* Some December scheduling may change to several issues during this month Established 1980
THE VALLEY TRADER AD SIZES
AS OF JUNE 25,2014
Half Front: 1/4 Front: 1/8 PG: 1/4 PG: 1/2 PG: FP:
10” x 4.875” ....Vert 5” x 10”..............Horiz 5” x 4.875”........Vert 3.25” x 6”..........Vert 5” x 2.75” .........Horiz 4.875” x 6”........Vert 6.61” x 4.5”........Horiz 5” x 12”..............Vert 10” x 6”..............Horiz 10” X 12.325”.....
Please send ad as .pdf or .jpeg file at least 150 dpi. The ad should be in CMYK. Email to: thevalleytrader@yahoo.com Ads should be turned in by the Thursday before publishing or sooner.