.19 4V11 ...83,N0E November 8, 198T
VISTA
Thursday Edition
Central State University, Edmond, Oklahoma
Regents adopt '85-'86 budget By Shannon Blockcolski the Oklahoma State Regents for Higher Education adopted the 1985-86 Total Educational and General Operating Budget recommendation of $568,130,147 for the State System of higher education at the Regents meeting held Oct. 1. Central State University's total requested budget is $32,233,261. The budget is divided into two catagories, $25,899,281 of state appropriated funds and 6,333,980 in revolving funds, which consist of the income received by the university in the form of student fees, tuition and other campus level revenues. From the state appropriated funds, Central State is required to pay a pro-rata share to the Oklahoma State Regents for Higher Education and to the Board of Regents of Oklahoma Colleges. Neither organization receives state appropriated funds, but collect their income from the state universities. Being one of the six Oklahoma universities in the Board of Regents of Oklahoma
Colleges, Central State University pays a pro-rata share of $96,150. Other university business addressed at the meeting included the request to purchase through the State Board of Affairs, Division of Central Purchasing, by state contract, several items.
for a one-year contract for classical and jazz music service with American Public Radio. CSU also requested supplemental allocation of $1,500,000 from
the revolving fund and revision of the current year's Educational and General Budget. "This money comes from a reserve, money we have saved
over several years that we use to fund and supplement the 1984-85 budget. Most universities tend to do this and we have done it for the past two years." Lillard said.
According to Dr. Bill Lillard, president of Central State University, "the funds for these items come from the current 1984-85 budget and are not additional fund requests." These items include: $4,700 for one 3M Electronic Graphic Maker for the department of Academic Affairs, $26,000 for the publication of 2,000 copies of the 1985 CSU Bronze Book, $8,300 for auxiliary enterprises to re-key the auxiliary enterprise buildings to include the University Center, four dormitories and all student apartments, $10,650 for general institutional expense to re-key the educational and general buildings to include all academic, administrative and support buildings and $3,000 to KCSC radio station
Vista photo by Italia Carson
Kaleidoscope dancers perform for HPERD club Thursday evening at Wantland Hall.
Education an emphasis in political issues By Paul Busch "Educational leaders and school administrators have the most challenging job in the world because the future of our country depends on high quality education," said Gary Marx, associate executive director of the American Association of Schools during the 22nd annual Critical Issues in Education Conference held here. As keynote speaker, Marx told more than 300 state education and administrators who attended that building public confidence in schools is an issue vital to the continuing success of public education. He pointed out that the connection between education and major political issues is something that needs to be given more emphasis. "Every important issue that citizens face today is related to education," he said. "We must have an educated public to deal with these issues." According to Marx, educators are faced with an infinite number
of issues to deal with such as adequate school financing; staff reduction; declining enrollment; more emphasis on curriculum; effective communication; staff morale; teacher evaluation; class size and in service training. Steps can be taken to combat these issues that plague public education, said Marx. "Let people know the good news about schools. Communication is the key or they won't believe it," he said Other steps he outlined were helping citizens understand the value of education; increasing the personal experiences parents and nonparents have with the schools and increasing the public relations awareness and skills of educators. "Caring about a student and doing everything possible to help a student learn is a major factor that can be taken to build confidence in schools," he said. Marx also said educators need to reevaluate how they feel about
In this issue... Student enters pageant for handicapped...page 3 OPA photo contest winners...page 4 Twain on tour...page 6 Bronchos to meet Langston...page 7 Edgemon proves versatile...page 8
communication. "Communication skills for educators are survival skills," he said.
Marx is on of the few people in the nation to be accredited by both the Public Relations Society of America (PRSA) and the Na-
tional School Public Relations Association (NSPRAO). He has authorized several books and articles on effective communication.
Advertising course to aid students . , , internationaladiploma in pursuit of international oma By Cherie Smith A pioneer course in international advertising will be offered by the art department during the spring semester. Advertising Design II, instructed by professor of ad design Dr. Hall Duncan, will prepare students to take an exam leading to a diploma in international advertising. Advertising Design II combines "real world" advertising experience with classroom lecture. Students enrolled will receive two hours of classroom lecture each week. The other two hours will be set aside for laboratory work in which the students are free to develop team campaigns for an advertising client. Prince Rupert County of Canada will be the first client for Duncan's class. An official from the Prince Rupert tourism board will talk with students during the first week of the class to communicate advertising and marketing problems experienced by the board. The class is divided into teams
of five that will develop independent campaigns. "A team approach benefits the client and the student," said Duncan. "The client will receive five independent campaigns very different in scope. Some campaigns are developed from a marketing angle while others deal strictly with image and advertising. "The students benefit from working with each other. Each team consists of a manager, art director, copywriter, marketing director and public relations analyst. This is typical of the talent found in an advertising agency," explained Duncan. Duncan said the class is open to students majoring in journalism, art, oral communication and business. "It is not exclusively an art class," said Duncan. "Art is only one aspect of advertising agency work. Students who are majoring in journalism advertising, business advertising, marketing or public relations are very likely to go into agency work upon graduation."
Each finished campaign will be presented to officials from Prince Rupert in early March. The presentations are taped in the media center and are judged on the basis of creativity, professionalism, presentation and how well the project meets Prince Rupert's established objectives. A first and second place winner will be announced and cash prizes awarded. Students will develop a project for Singapore Airlines or a business in Africa during the second half of the spring semester, Duncan said. The combined lecture and laboratory of Advertising Design II will prepare students to take an exam leading to a diploma in international advertising that is recognized by advertising agencies throughout the world. Duncan and his wife, Evelyn, spent the summer overseas advising companies in international marketing advancement. He is currently negotiating with clients in Zululand, South Africa, Zimbabwae and Iceland for future ad design campaigns.