The Vista - April 7th

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Campus Quotes

Edmond

State History

Baseball

Do you know what hot dogs are made of and do you care?

Author Maureen Johnson spoke at Edmond’s Public Library Wednesday morning.

Oklahoma has been drier in the four months following Thanksgiving than it has been in any similar period since 1921.

UCO defeats the University of Science and Arts Oklahoma 6-1.

APR. 7, 2011 uco360.com twitter.com/uco360

THE VISTA

UNIVERSITY OF CENTRAL OKLAHOMA’S student voice since 1903.

Alcohol

COLT 45: ‘GET BLASTED’

HOUSING FAIR TAKES UP SHOP ON CAMPUS PHOTO BY KENZIE HEIDELBERG

By Cody Bromley / Senior Staff Writer It does not look like alcohol, and it will not taste like alcohol, but a single can has as much alcohol as four to five standard drinks. The Pabst Brewing Company, makers of the malt liquor beverage Colt 45, unveiled their latest product offering “Blast by Colt,” a fruitflavored alcoholic beverage, earlier last year but the product officially launched Tuesday. Endorsed by rapper Snoop Dogg, and brewed by the Pabst Brewing Company, Blast by Colt is only the latest in a series of controversial adult beverages. Available in four fruity flavors (blueberry pomegranate, raspberry watermelon, strawberry lemonade or grape) the beverage’s cans and bottles look more like energy drinks or sodas than alcoholic beverages. The new beverage has watchdogs, including alcohol industry watchdog Marin Institute pouncing because they believe the drink’s bright colors and packaging makes it appeal to underage drinkers as well as young adults who they believe could confuse it for a soft drink. The Marin Institute is also working on a state senate bill in California to get drinks like Blast by Colt, which they call “supersize alcopops,” taken off the market entirely. In a statement made to Reuters, John Sayer, chief marketing officer of Pabst, said, “Blast is only meant to be consumed by those above legal drinking age and does not contain caffeine.” But the Marin Institute is not only upset with the beverage itself, but also the way it is being marketed. The Marin Institute has put Snoop Dogg “in the doghouse” because they believe the rap star is targeting African Ameri-

can youth with the beverage. But Snoop Dogg is not the first rapper to jump on the alcohol endorsement bandwagon. Shawn “P-Diddy” Combs is the brand ambassador to Cîroc, a French vodka made from grapes, Jay-Z has prominently featured the champagne Armand de Brignac in his music videos, and rapper turned actor Ice Cube will be appearing in ads for Coors Light later this year. Blast by Colt’s brewer is optimistic that it can reshape the brand’s image despite Colt 45 having been in decline for many years. While the new beverage is aimed at younger adults, including women and the hip-hop scene, Colt 45 has historically been popular specifically with the African-American community. The 1980s actor Billy Dee Williams, best known for his role as Lando Calrissian in the Star Wars films, pitched the malt-liquor beverage with the controversial slogan “Works Every Time.” Pabst has not dropped the old slogan for the new beverage, instead Snoop Dogg has appeared in ads alongside the phrase. As for a potential new slogan, on St. Patrick’s Day the beverage’s official Twitter account encouraged followers to “Get Blasted for St. Patty’s day.” Despite the controversy over the drink, the Oklahoma Alcoholic Beverage Laws Enforcement Commission has approved Blast by Colt for sale in the state effective May 1. “We have concerns like most of the public health community has concerns about the targeting of particular groups, not only age groups but also demographics. Unlike Four

Kelley Wampler, Jordan Lashley and Erin Regan talk to UCO students about Oxford Oaks apartments.

Loko, this product does not contain caffeine, taurine, guarana or any other stimulants so frankly it’s impossible for us to ban or restrict its sale,” John Maisch, general counsel for the ABLE commission and business law adjunct professor at UCO, said. Recently, the ABLE commission also approved a reformulated version of the alcoholic beverage Four Loko. Last November, the Oklahoma Alcoholic Beverages Laws Enforcement Commission placed a moratorium on the beverage. The 23.5 ounce canned beverage contained the alcohol-equivalent of roughly four 12-ounce beers, the same amount as a can of Blast by Colt, but also had the caffeine-equivalent of four espresso shots. The Food and Drug Administration stepped in to declare the alcohol energy drinks were an adulterated product and contained unsafe additives. Phusion Projects, the Chicagobased makers of Four Loko, now make the drink without caffeine. No new shipments of the caffeinated Four Loko have been allowed into the state since Dec. 3, but existing supplies continue to be

sold across the state, including some stores in Edmond who still have unsold cans of the original caffeinated version. Maisch said that the drinks are sold and licensed as malt beverages, but that in the process of making the drinks, most of the alcohol is extracted and infused much like a distilled spirit. The classification difference costs the state a potential tax income of $1.37 per liter. “It’s a huge difference, and that’s going to affect the pricing as well,” Maisch said. Depending on the retailer, a six-pack of seven-ounce Blast by Colt bottles will sell for around $7 before tax. Maisch said that the commission are not pushing for a ban outright of these beverages, but that they would encourage legislators to consider the possibility of raising the tax on flavored malt beverages such as Four Loko and Blast by Colt or even changing the way they are taxed to make the drinks less accessible. Because of their high alcohol content, the reformulated Four Loko and Blast by Colt will only be available at package alcohol retailers and licensed bottle clubs.

NASA

WEATHER TODAY

H 89° L 58°

NASA TO CELEBRATION SPRING POWWOW PHOTO PROVIDED

TOMORROW H 90° L 65°

More weather at www.uco360.com The annual spring Powwow celebrates the gathering of different families and tribes to UCO. Last year appromixately 500 visitors attended.

DID YOU KNOW? On average, a licking machine made at Purdue University can get to the center of a Tootsie Pop in 364 licks.

By Jenefar De Leon / Editor in Chief and Treva Yarbrough / Contributor The Native American Student Association will celebrate their rich culture on Saturday and Sunday with traditional Native American food, music and dance at its 39th Annual Spring Powwow. “It is a gathering of different families and tribes,” Kevin Laxton, vice

president of NASA said. “Powwow is a celebration of cultures. It is one of UCO oldest traditions.” Laxton, who is a member of the Choctaw nation said, this is an opportunity to educate young Native Americans about their culture and to have the community involved. The annual spring Powwow will kick off the event with a game of

Choctaw stickball at 3 p.m. April 9 at Hamilton Field. It is a traditional sport played by few tribes and used at times to resolve disputes. This is the first year UCO will host a traditional game of Choctaw stickball and visitor are welcome to participate. “Some people compare stickball to lacrosse,” Lindsay Echols, the coordinator of Multicultural Student Services, said. The next day will follow with food, music and a dance competition. The event is free and open to the public. There will be local vendors selling Native American jewelry and clothing. The event will begin with the Gourd Dance at 2 p.m. April 10 at the Hamilton Field House, which is a celebration of singing and dancing, and then followed by a free dinner at 5:30 p.m. sponsored by NASA and the Multicultural Student Services. The food will be provided and cooked by the First Indian Baptist Church of Edmond. “There will be traditional foods such as corn soup, grape dumpling, fried bread and hominy,” Echols said.

The event will close with a dance competition at 7 p.m., and a drum contest, which will end with prize winners for each category. The awards will be $150 for first, $100 for second and $50 for third. The winner of the drum contest will receive $700. Contest dancing categories include Men’s Straight, Men’s Traditional, Men’s Grass, Men’s Fancy, Women’s Cloth and Women’s Buckskin, Women’s Jingle, Women’s Fancy and Tiny Tots. Laxton hopes the community will leave the event with awareness about the array of Native American cultures in Oklahoma and the importance of preserving the rich cultures that are an important part of America’s history. “Last year over 500 people attended including UCO alumni, future and current UCO students, as well as people within the community,” Echols said. “There will be some UCO students dancing, but mostly the dancers will come from all over the state.” Laxton said, NASA hopes to increase the number of attendance and hope upcoming events will be bigger and better.


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