The Voice Black Business Guide - October 2021

Page 73

THE THE NORTH SOUTH WEST

UK BLACK BUSINESS GUIDE 2021-22

Art arising from Africa

T

ribrant is an African-inspired clothing brand founded by Josh Adeniyi in 2020. He was inspired by the deeper meanings behind culture and all art forms. Josh wanted to create clothing that tells Africa’s forgotten stories visually - with clothing being the canvas. Tribrant’s clothing takes pride in displaying the vibrant and alluring art from Africa. He collaborates with highly-talented by under-appreciated African and black artists and designers who wish to spread their message. Tribrant’s latest collection features unique, bold and ambiguous designs by Emmanuel Ignatius, a young digital artist, illustrator and creative director from Kenya, with each design having its own unique story behind it. This is a way to celebrate our people, culture and aesthetics, and to recreate the historical societal narratives of black people to shape a better future. As the name represents, Tribrant aims to create a tribe of vibrant people who unapologetically share the values and beliefs of empowerment, individualism and equality, and the love for creativity from all African art forms - no matter their colour. They hope that by showing African culture in a more positive light, it will help to eliminate the negative narratives held subconsciously by the western world. n info@tribrantclothing.com www.tribrantclothing.com @tribrantclothing

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