Fairfield County Business Journal 4/16/2012

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FAIRFIELD COUNT Y

BUSINESS JOURNAL

YOUR ONLY SOURCE FOR LOCAL BUSINESS NEWS • westfaironline.com WestConn

Vol 48, No. 16 • April 16, 2012

FCBJ TODAY Space available: big office blocks come onto the market, but few big deals … 2

Chapter 11 for Vertrue Norwalk company seeks to reorganize

Q1 adds up to $1 billion for a Stamford PE firm … 3

BY ALEXANDER SOULE

casoule@westfairinc.com

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Mix hedge funds and social media, and you get a real culture clash … 5 In the field: From “60 Minutes” to more than 200 employers … 7 Squeezing startup juice out of orange-juice futures in Stamford … 9. The List: The FCBJ ledger on the region’s accounting firms … 10. Special report: identity theft in Conn. – as simple as supply and demand? 11 Special supplement:

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Medical maneuvers Norwalk Hospital latest to consider a partnership BY ALEXANDER SOULE

data published last month by the Connecticut Office of Health Care Access, making the comresh off a $10 million gift, Norwalk bined entity the second largest hospital group in Hospital is exploring an affiliation or the state after Yale New Haven. The rapid-fire moves are indicative of wider merger with Western Connecticut Health Network – even as Yale New Haven Health moves in the health care industry, as the U.S. Medical, page 6 System swoops into its market with a pediatrics office planned for the former headquarters of Virgin Atlantic in Norwalk. Norwalk Hospital has been independent since its 1892 formation by hat industry workers. In the Hat City to the north, Dr. John Murphy leads a Western Connecticut Health BY CAROL E. CURTIS Network that includes Danbury Hospital ccurtis@westfairinc.com and New Milford Hospital. Adding Norwalk n assigning an AA long-term rating Hospital would push Western Connecticut on Connecticut bonds, a one-time Health revenue to near $1 billion, according to Manhattan prosecutor is debuting a new ratings agency here even as Attorney General George Jepsen takes a long look at the industry and its impact in furthering the financial crisis. It marks New York-based Kroll Bond Rating Agency Inc.’s first general obligation rating and its entry into the market. In a casoule@westfairinc.com

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Dr. John Murphy aims to create a central artery of health services running from Norwalk north through Danbury to New Milford.

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ive years after striking an $800 million deal to be taken private – and then getting hit with a very public U.S. Senate investigation – Vertrue L.L.C. has filed for a Chapter 11 bankruptcy reorganization, with the combined entity owing Google Inc. $3.7 million and the New York State Attorney General’s office $1.7 million. The filing by the Norwalk company came April 2. In 2009, Senate Commerce Committee Chairman Jay Rockefeller launched a probe into alleged deceptive marketing practices by Vertrue along with Stamford-based companies Webloyalty Inc. and Affinion Group Holdings Inc. The three marketing service companies raised Rockefeller’s ire by enrolling consumers in U.S. Sen. Jay Rockefeller membership-based clubs that levied ongoing fees for varying services. Rockefeller contended the companies signed up consumers on the sly. The resulting barrage of bad publicity resulted in a customer exodus that helped Vertrue, page 6

Bond ratings, take two Jepsen eyes industry as agency debuts

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release, KBRA stated the outlook reflects its expectation that Connecticut’s economy will continue to improve slowly and its revenues will continue to increase. While Connecticut is its first general obligation rating, the firm is currently in talks with several other states. KBRA is rating Connecticut even as Jepsen has pledged to work with other attorneys general in holding the rating agencies accountable for their role in preRatings, page 6


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Fairfield County Business Journal 4/16/2012 by Westfair Business Journal - Issuu