Westchester County Business Journal 040813 by Westfair Business Journal

Biz

WCBJ ®

INSID DE E

WESTCHESTER COUNTY W

B BUSINESS JJOURNAL

YOUR ONLY SOURCE FOR REGIONAL BUSINESS NEWS | westfaironline.com

bIll Fallon

INSIDE

April 8, 2013 | VOL. 49, No. 14

RooFTop ReWaRdS $46M rescripts solar equation

ANCIENT HEALING • 7

BY SAM BARRON sbarron@westfairinc.com

egional solar companies are applauding the state’s NY-SUN initiative, which parted the clouds recently with $46 million targeting projects greater than 50 kilowatts. Gov. Andrew Cuomo announced that the projects, awarded to 28 recipients to finance 76 projects in 33 counties, will add 52 megawatts to the state’s solar capacity. Installations will be located at businesses, factories, municipal buildings and other larger commercial and industrial companies, and are expected to be on line by the end of this year. The $46 million from New York state, awarded through a competitive program, leverages $100 million in private investment, resulting in $146 million in infrastructure projects, including in Westchester and the Hudson Valley. Funding comes from several state power authorities and is administered by the state Energy Research and Development Authority. The NY-SUN initiative

GOOD THINGS HAPPENING • 26

At left, John Cole, Wells Fargo executive vice president and business banking division manager, and Ronald Coccaro, Wells Fargo senior vice president and business banking area manager.

Rooftop, page 6

Wells fargo burnishes its business side BY BiLL FALLON bfallon@westfairinc.com

once upon a time, the Wells Fargo wagon was “a-comin’ down the street” bringing salmon, curtains and even a bathtub. The wagon lives on of late only in revivals of “The Music Man” and in ad campaigns, replaced in order by the gas engine, the jet engine and the search engine. Yet with a stated presence in one in three American homes, holding one in four American mortgages, and as the No. 1 small business lender nationally, Wells Fargo Bank

N.A. nonetheless clings to a down-home, serviceoriented attitude and boasts more than half of the U.S. businesses it supports through loans are within two miles of a Wells Fargo retail store or ATM outlet. “How a business’ cash is impacted, its sales, its distribution – you really have to know your client’s business inside and out,” said Ronald Coccaro, Wells Fargo’s Shelton, Conn.-based New York and Connecticut region senior vice president and business banking area manager. “Helping with cash flow, for example, we’re good at that.” Wells Fargo, page 6

MAKING IT YOUNG • 35

plastic sacked

Municipalities making paper the bag of choice BY BiLL FALLON bfallon@westfairinc.com

“J

ust a warning this time.” Beads of sweat on your face are reflected in the officer’s mirror sunglasses. “Next time it’ll cost you $150.” You have not been caught speeding. The crime: Dispensing plastic bags in the village of Larchmont after Oct. 1: “Bag ’em, Danno.” Larchmont last month joined the growing ranks of municipalities that are gagging on throwaway plastic bags and that are eager to consign them to the dustbin of history. The October deadline for Larchmont merchants to get rid of plastic bags should allow shops time to rid themselves of their bag inventories. That proved the only issue of mention to June Park, a principal for 31 years in June and Ho’s on Purchase Street in Rye. She has endured a similar ban since May 2012. “I really have not seen a big change,” Park said. “Rye allowed for vegetables and fish and we still use a few for ice cream so the moisture does not tear the paper bag. “A lot of our customers already came with their own bags, like you see in Europe where they do not give bags,” she said. “With the ban there is even a greater realization. Really the only problem for us was that I had printed a lot of plastic bags with our name; they’re all upstairs now.” “The bottom line is, it does not affect me,” said Pat Corcoran, principal at Arcade Booksellers, also on Purchase Street. “We have paper bags and we’ve always used them; it’s all part of the experience of branding my business. “People in general are more aware of the environmental impact of plastic,” he said. “This ban was a step in the right direction. I might get a request and I tell customers plastic bags are not permitted anymore.” Corcoran displayed five different paper bags he offers, two with handles, “Or people are bringing in their reusables.” Lynda Lamont has been a Larchmont

WCBJ

WESTCHESTER COUNTY

BUSINESS JOURNAL ®

Biz

April 8, 2013 • WCBJ • HV Biz

Patrick Corcoran, principal, Arcade Booksellers, Rye.

Narong Tauthong bags groceries, June and Ho, Rye.

Chamber of Commerce board member for three years and charts Larchmont events on her LyndaLarch blog. Via email while vacationing she said, “The plastic bag ban has been a big topic of conversation on my blog, and as a member of the Larchmont Chamber board, I personally had the opportunity to discuss the matter with the environmental committee. To their credit, they made themselves available to the business community to gather feedback. There certainly was no consensus … some owners supported it, others didn’t.” Larchmont has now signed on to a concerted, building effort to rid the region of disposable plastic bags. An arc of communities around the Long Island Sound – including Mamaroneck, where the village ban kicked in April 1, Rye and Westport, Conn. – has already embraced the ban because the sound, being downhill from everywhere, collects the bags passively and holds them in watery stasis until they clog drains, kill wildlife, foul machinery and otherwise make an indestructible nuisance of themselves. Tuckahoe, Pelham, North Castle and

the larger town of Mamaroneck are also exploring bans, according to the Citizens Campaign for the Environment (CCE), a 28-year old advocacy group with six regional offices, including in White Plains and Hamden, Conn., and which boasts 80,000 members. “Plastic bag bans have proven successful in every municipality where it has been enacted, by decreasing plastic litter and increasing the use of reusable bags,” said Jordan Christensen, CCE Hudson Valley program coordinator. “Since the village of Mamaroneck passed the disposable bag ban last summer, we have seen more people with reusable bags and more stores promoting BYOB (Bring Your Own Bag) behav-

Main office telephone ........ (914) 694-3600 Newsroom fax ........................ (914) 694-3680 Sales fax .................................... (914) 694-3699 Research fax ............................ (914) 694-3682 Editorial e-mail:..........bobr@westfairinc.com Or write to: 3 Gannett Drive, Suite G7 White Plains, N.Y. 10604-3407 Publisher Dee DelBello Managing Editor Bob Rozycki

NEWS Westchester Bureau Chief • John Golden Reporter / Editor • Bill Fallon Reporters • Sam Barron • Jennifer Bissell Patrick Gallagher • Andrea Kennedy • Mary Shustack Digital Content Coordinator • Camille Forde PRODUCTION Senior Art Director • Caitlin Nurge Harrison Art Director • Dan Viteri ADVERTISING SALES Publications Manager • Michael Berger Metro Sales Director • Barbara Hanlon Account Managers • Greg Fernandez • Corinne Stanton • Patrice Sullivan

ior, which goes a long way toward protecting local waterways and open spaces. Globally, waterfront communities have been leading this movement in order to protect the beaches, estuaries and oceans that their residents rely on.” In Larchmont, local law No. 1 for 2013 says the intent “is to improve the environment in the Village of Larchmont by encouraging the use of reusable checkout bags and banning the use of plastic bags for retail checkout of purchased goods. Retail establishments are encouraged to make reusable bags available for sale.” Even when disposed of properly, Larchmont notes, “These bags last hundreds of years in landfills and are a potential source of harmful chemicals when they do break down.” There are exceptions, including the thin plastic bags used for meat, fish and vegetables and for dry cleaning bags. The umbrella home site for the Society of the Plastics Industry noted much of the ban legislation is boilerplate and jumps state lines. “For plastic bags with a thickness of less than one mil (1/1000 inch) having an opening size of five inches or more –” dry cleaning bags “– the following warning statement will meet the requirements of all state and local laws: Warning: To avoid danger of suffocation, keep this plastic bag away from babies and children. Do not use this bag in cribs, beds, carriages, or playpens. This bag is not a toy.” The move from plastic to organic material might seem counterintuitive – there go the forests – but Larchmont, as with all the other plastic bag bans, ameliorates the downside by insisting on recycled paper.

AUDIENCE DEVELOPMENT Director • Alissa Frey Circulation & Office Manager • Sylvia Sikoutris Research Reporter • Elizabeth Beneke Circulation Representative • Marcia Rudy Audience Development and Events Coordinator • Holly DeBartolo ADMINISTRATION Contracted CFO Services • Adornetto & Company L.L.C. Human Resources & Payroll Services • APS PAYROLL Events Manager • Kyra Feldman Programs & Projects Coordinator • Beverly Visosky

Westchester County Business Journal (USPS# 7100) is published Weekly, 52 times a year by Westfair Communications, Inc., 3 Gannett Drive, White Plains, NY 10604. Periodicals Postage rates paid at White Plains, NY, USA 10610 and additional offices. POSTMASTER: Send address changes to: Westchester County Business Journal: by Westfair Communications, Inc., 3 Gannett Drive, White Plains, NY 10604. Annual subscription $60; $2.50 per issue More than 40 percent of the Business Journal is printed on recycled newsprint. © 2013 Westfair Communications Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited.

A MEMBER OF

numbers reveal recovery still in low gear Uncertainties plague prognosticators

BY SAM BARRON sbarron@westfairinc.com

he region’s job numbers continue to inch upward, even as a business advocacy group sees uncharted terrain ahead. New to everyone’s factoring are national health care and an upped state minimum wage. From February 2012 to February 2013, three counties – Westchester, Rockland and Putnam – added some 2,600 private-sector jobs, a 0.6 percent increase. The trades, transportation and utilities added about 2,000 jobs; education and health services added 1,700 jobs. The unemployment rate in Westchester is 7.6 percent, sixth lowest in the state, falling from 8 percent in January. Putnam County and Rockland County have an unemployment rate of 7.1 percent. The larger cohort of the Hudson Valley region (Westchester, Putnam, Rockland, Ulster, Orange, Dutchess, Sullivan) carries an unemployment rate of 8 percent. The state is divided into 14 economic regions and the Hudson Valley placed behind only the Long Island region for low unemployment.

“It will be interesting to METROPOLITAN STATISTICAL AREAS watch whether that mainRANKED BY UNEMPLOYMENT RATE tains itself,” Ravitz said. “It’s FEBRUARY 2013 a wait-and-see process to see if it happens.” RANK MSA RATE From February 2012 to 1 Ithaca 5.8 February 2013, New York Putnam-Rockland-Westchester 7.5 state added 81,600 private 2 sector jobs, a 1.1 percent 3 Nassau-Suffolk 7.6 increase, and month to 4 Albany-Schenectady-Troy 7.9 month, added 19,000 priPoughkeepsie-Newburgh-Middletown 8.4 vate sector jobs, a 0.3 percent 5 6 Rochester 8.7 increase. In the tri-county region, 7 Buffalo-Niagara Falls 9.2 government shed 700 jobs 7 New York City 9.2 year to year, a 0.8 percent Kingston 9.4 decrease, but gained 900 9 jobs month to month, a 1 9 Syracuse 9.4 percent increase. 11 Binghamton 9.6 “The regional job mar12 Utica-Rome 9.8 ket continues to expand, Glens Falls 9.9 albeit at a slower pace than 13 last year,” Johny Nelson, 14 Elmira 10.2 state labor market ana- source: new york state department of labor, division of research and statistics. lyst for the Department of Labor, said in a statement. “Nonetheless, there are still more industries The national unemployment rate is 7.7 in the private sector that are reporting job percent, down 0.2 percent from last month gains than losses.” and 0.6 percent from last year.

There are 464,400 people employed in private sector jobs in Westchester, Putnam and Rockland counties, a 0.3 percent increase from January and a 0.6 percent increase from last year. From January to February of this year, those three counties added 1,300 private sector jobs, a 0.3 percent increase; education and health services added 1,800 jobs, a 1.5 increase; while the trades, transportation and utilities shed 1,800 jobs, a 0.7 percent decrease and likely affected by seasonal shifts. John Ravitz, executive vice president of The Business Council of Westchester, said more jobs being created is a positive, but businesses face challenges ahead, including the implementation of the Affordable Care Act and the minimum wage increase recently approved by the state. “Everything from payroll taxes to workman’s comp is going to go up,” Ravitz said. “That’s all part of the puzzle if you’re going to decide to hire somebody. A lot of it is still very unknown.” Ravitz said many businesses that downsized in the wake of the economic recession have found that productivity did not suffer, which could cause companies to not rehire people in an improved economic climate.

BUY sell

looking for that special something?

We’ll find you the ideal CommerCial ProPerty for Sale

Whether you want to acquire a building for your use or investment, our decades of negotiating experience and knowledge of current deals will help you buy it with the most advantageous terms... at no cost to you.

call today (914) 422-0100 x10 RakowGroup.com 10 New King Street • White Plains, NY 10604

RAKOW HV Biz • WCBJ • April 8, 2013

Supermarket eyed for Chappaqua Crossing Public comment slated for this month

BY SAM BARRON sbarron@westfairinc.com

he public will soon weigh in on plans for retail development, including a supermarket, at Chappaqua Crossing. At an April 2 work session, the New Castle Town Board set public hearings for April 23 at 7 p.m. and April 29 at 1:30 p.m., both at town hall, to discuss possible legislation that would allow for the creation of the retail overlay district at the site. The hearings also cover the public comment for Draft Environmental Impact Statement (DEIS), which was accepted by the town at the April 2 meeting. Connecticut-based Summit/Greenfield would develop 120,000 square feet of retail space at the site, including a full-service supermarket. The retail aspect would replace existing office space. The supermarket would be 36,000 to 60,000 square feet. The development would take up 23.9 acres of the 114-acre former Reader’s Digest property. The Chappaqua Fire Department recently posted an informal Facebook

poll on its website that claimed 82 respondents. They voted on the appropriateness of a grocery store: 52 were in favor, 20 opposed and 10 favored a gourmet grocery store. Chappaqua has been without a grocery store since D’Agostino on King Street closed shortly after Tropical Storm Irene in 2011. It has been replaced by a Walgreens, forcing Chappaqua residents to travel to Mount Kisco or Millwood to do their grocery shopping. Summit/Greenfield said it has strong interest from several supermarket chains. The developer, a partnership of Summit Development L.L.C. and Greenfield Partners L.L.C., both real estate services and investment companies based in South Norwalk, Conn., said a market and retail component could generate $650,000 in property tax revenue, bringing the total real estate taxes from the site in excess of $3 million. BartonPartners Architects Planners Inc. of Norristown, Pa., has designed the proposed changes to the buildings to blend with the Neo-Georgian brick of the original Reader’s Digest campus. Retail space at the southern end of the property

will have a complementary architectural style. The retail center would have 600 parking spaces. Parking for the existing office space would be relocated to maintain the required 1,680 spaces for the offices. The remainder of the space not used for retail would continue for office use. Currently Northern Westchester Hospital, Mount Kisco Medical Group, Fiber Media and WeeZee Sensory Gym are tenants. Summit/Greenfield bought the property for $59 million from Reader’s Digest Association in December 2004. It had initially proposed building 348 units of age-restricted condominiums and townhouses. The town eventually approved 111 units of housing, 20 of which are affordable. Many residents have opposed the new zoning district fearing it will negatively impact downtown Chappaqua. The planning board has also expressed skepticism about the new zoning district. Last December, Summit/Greenfield dropped its federal and state lawsuits against the town in exchange for the zoning district being approved. Summit/ Greenfield had sued the town in state

and federal court over its handling of the Chappaqua Crossing site, claiming that its conduct deprived Summit/Greenfield of making the property economically viable.

Chappaqua has been without a grocery store since D’Agostino on King Street closed shortly after Tropical Storm Irene in 2011. It has been replaced by a Walgreens, forcing Chappaqua residents to travel to Mount Kisco or Millwood to do their grocery shopping. The lawsuits won’t officially be dropped until the town formally approves the retail zoning district. Summit/Greenfield’s state lawsuit was dismissed, though the developer had planned to appeal. The federal lawsuit was in the discovery phase.

An ACG New York Event:

Biotech Capital: The Next Phase With the Nasdaq Biotechnology index hovering near all-time highs and the Hudson Valley home to more than 60 biotech and pharmaceutical companies... • What financing options are available for biotech companies seeking growth capital? • Which biotech sectors present the greatest investment opportunities? • What mistakes does private capital make when seeking to invest in biotech? • Are biotech executives seeking financing realistic about deal terms? • What can executives and professionals interested in Hudson Valley Biotech learn to improve business success?

Big Bank Services with the Personal Touch At CMS Bank we provide a wide range of business and personal banking products and services delivered with the latest technology and the highest level of personal service. Our roots run deep in Westchester where we’ve been part of the local communities in which we live and work for over 125 years. Visit us at one of our conveniently located branches or online and discover why at CSM Bank "You're Worth More Here.”

www.cmsbk.com

Eastchester Greenburgh Silver Lake Mount Kisco Mount Vernon

478 White Plains Road 441 Tarrytown Road 29 Taylor Square 12 South Bedford Road 40 East First Street

April 8, 2013 • WCBJ • HV Biz

Hear a panel of experts from biotech companies address these and other questions as they place today’s rapidly evolving biotechnology industry under the microscope. Moderator, John R. Lieberman, Managing Director, Perelson Weiner LLP Alain Klapholz, Founder & Director, OptMed, Inc. Arthur Klausner, CEO, Jade Therapeutics & Gem Pharmaceuticals John Pacifico, President & CEO, ORTHOCON®, Inc.

Presented by

337-2400 428-2424 948-3434 241-4680 664-4033

Member FDIC

Sponsored by

Friday, April 19, 2013 7:30 am - 9:30 am Tappan Hill Mansion, Tarrytown, New York TO REGISTER: WWW.ACGNYC.ORG; 212-489-8700

REGION ROUNDUP andRuS naMeS neW Ceo

Mimi Clarke Corcoran has been named president and CEO of Andrus, a Yonkers-based nonprofit children’s organization. Corcoran is replacing nancy Ment, who is retiring after 26 years. Since 2009, Corcoran has been the director of the Special Fund for Poverty Alleviation, a $170 million philanthropic investment by George Soros’ Open Society Foundation. “Andrus is a remarkable organization, providing vital services to some of our most vulnerable children and families, giving them hope and opportunity,” said Corcoran, who begins her new role July 1. “Andrus has been a leader in innovative programs and I look forward to collaborating with its talented staff, its board and its many donors and partners throughout the community to address the opportunities and challenges ahead.”

Founded in 1928 as an orphanage, Andrus is a family-centered organization that offers programs to children, families and communities from 15 locations in Westchester. It also operates mental health clinics in White Plains, Yonkers and Peekskill, and a preschool Early Learning Center and after-school programs in Eastchester. “We are very pleased that Mimi Corcoran will be leading Andrus forward,” John P. McLaughlin, the chairman of Andrus’ board of directors, said in a statement. “These are challenging times for human service organizations of all kinds. In Mimi we have found a leader with great potential who will continue to build on Andrus’ strong record of care, innovation and growth.”

SolaR FiRM eXpandS

Verengo Solar, a California-based solar installer, has announced it is expanding into New York in response to Gov. andrew Cuomo’s New York Sun Initiative, setting up an office in White Plains. The New York Sun Initiative, led by Cuomo and enacted by the Public Service Commission in April 2012, initiated a new era of solar development in the state. New York Sun aims to quadruple the state’s customer-sited solar in 2013, offering up to $5,000 in individual tax credits. “New York has become one of the most affordable places in the country for roof top solar,” Ken button, president and co-founder

sell

buy

We Put a Lot into SeLLing Your CommerCiaL ProPertY

of Verengo Solar said in a statement. “Verengo hopes to help tens of thousands of New York homeowners take advantage of the generous tax credits recently passed by the legislature so they can save money and avoid costly utility rate hikes in the future.” Verengo will be hosting a job fair April 20 at 329 Route 303 in Orangeburg from 10 a.m. to 1 p.m.

Cpa addS aRTS To SeRViCeS

A veteran accountant from Mount Vernon – Kristin Krauskopf CPA – with a tally sheet of accomplishments, has launched a service targeting arts nonprofits. The company will now help arts-themed clients prepare and analyze financial data and satisfy the requirements – Kristin Krauskopf calls them “labyrinthine” – necessary to qualify for a share of the funds available through government grants and private endowments. “The Great Recession has put tremendous pressure on all nonprofit organizations and artistic companies in particular are struggling to survive,” said Krauskopf. She founded the company in 1985 and serves as CEO of the Stevens Avenue firm. “As consulting accountants, we can help these organizations compete more effectively for the diminished resources that are available today.” According to a survey by Grantmakers in the Arts, the recession resulted in a 17.2 percent loss in foundation assets in 2008 and an estimated 8.4 percent reduction in 2009.

MCdonald’S To Fund Food pRogRaMS

McDonald’s Corp. restaurants in the tristate area, including those in Westchester and Fairfield counties, announced the return of the McDonald’s New York Metro Nutrition Network, a community outreach initiative to provide grants to local organizations to focus on food programs. McDonald’s is teaming up with Dasani, owned by the Coca-Cola Co., for the program. McDonald’s will be offering $25,000 worth of funding, while Dasani will offer $5,000. McDonald’s New York Metro Nutrition Network applications will be evaluated based on the expected impact of the proposed program on nutrition awareness in the community. Grant recipients last year included Star Inc. in Fairfield and Hillside Food Outreach in Westchester. – Sam Barron and Bill Fallon

make it easy on yourself

At RakowGroup we combine a broad spectrum of sales methodologies and up-to-date market knowledge to put your property on a fast track to sell.

call today (914) 422-0100 x10 RakowGroup.com 10 New King Street • White Plains, NY 10604

The Alliance for the Arts reports that in New York City alone there are 562 nonprofit performance arts organizations competing for grants from government organizations like the New York State Council for the Arts and private funds like the Shubert Foundation. “To succeed in this difficult environment, nonprofit art organizations must be able to present detailed and impeccably prepared financial statements,” Krauskopf said.

RAKOW HV Biz • WCBJ • April 8, 2013

Rooftop — From page 1

was launched last April. “The NY-SUN initiative is driving the growth of solar energy systems that will help businesses and municipalities benefit from cost-effective, on-site electricity generation,” said Gov. Andrew Cuomo in a statement. Recipients included Lighthouse Solar, based in New Paltz and Mount Kisco. Jason Iahn, part owner and vice president of Lighthouse, said the initiative has spurred solar installations throughout the state. “Instead of kilowatts, we’re doing megawatts,” Iahn said. “This has allowed us to install huge systems and work with larger companies. This allows the system to work.” Iahn said it is important to have the governor behind his project, as it has helped solar energy gain a foothold in the state. “It’s everything to us,” Iahn said. “In states where the governor is not behind it, they don’t have solar. The competition is getting intense here, which helps bring the prices down, which makes it more enticing for a lot of commercial businesses.” As converting to solar power was becoming a trend, the economic recession hit, forcing many companies to rethink their plans. With the economy improving, Iahn and other solar energy companies have seen companies begin to embrace a conversion.

Wells Fargo — From page 1

“Longer terms, smaller down payments and improved cash flow – that’s the power of our Small Business Administration leadership status,” John Cole said. Cole is Wells Fargo’s executive vice president and business banking area manager for the tristate region, based in Summit, N.J. “We have a lot of tools in the tool belt,” Coccaro said. He sampled from Wells Fargo’s 84 different lines of business services, citing in-house payroll services: “There’s no third party – a huge advantage,” he said. “Fraud protection and treasury management,” said Cole, itemizing two of those advantages. Coccaro and Cole deal with businesses in the $2 million to $20 million annual revenue range. Their street-level views were reinforced a recent cool March morning when they arrived at the Business Journals with statistics (expected from bankers) and a font of enthusiasm (only partly expected from bankers). “I love to tell our story,” Cole said. That story in the business arena is increasingly being told and sold by Wells Fargo’s business sales officers (BSOs). “They are 100 percent dedicated to new businesses,” Cole said, noting BSO numbers have climbed in

April 8, 2013 • WCBJ • HV Biz

A solar project atop iPark Hudson in Yonkers in 2012.

“The movement is here and it’s here to stay,” Iahn said. “It’s become a big financial industry.” Hudson Solar in Rhinebeck was another recipient of the NY-SUN initiative. The company mainly does solar projects in the northern Hudson Valley and in Albany. “We’re very excited to be part of the NY-SUN initiative,” John Wright, vice president of Hudson Solar, which dates to 2002. “It’s a really good feeling to know the governor is committed. It allows us to properly plan the growth of our business over the next five to 10 years. We didn’t always have confidence that this program would have longevity.” Previously, solar financing was typically capped at 50 kilowatts or smaller and many companies didn’t have confidence that solar was a reliable technology. Wright said that businesses are starting to see the benefits of solar. They can lock in their electric rate for the next 25 years and it’s better for the environment. “That’s the feel-good component,” Wright

said. “It helps curb emissions. Our demand for electricity is only going to grow as the population grows. Our consumption is growing. We really need to bring in renewable technologies as soon as possible. Our traditional energy is not going to keep up with the demand.” Wright, like Iahn, said he has seen more solar companies popping up in the area. One such company is Verango Solar. The company, headquartered in California with offices in New Jersey, recently opened up in White Plains as a result of the NY-SUN initiative. The company offers zero-down home solar installations, and said the NY-SUN initiative provides a great opportunity. “Having the governor behind it and initiating this great program is really beneficial to our company,” Timothy Gilmartin, general manager of Verango Solar’s East Coast division said. “We try to keep people’s rates from increasing while having a great footprint on the environment.”

the tristate area from three in 2011 to 14 today, with six of those operating exclusively under Coccaro in New York and Connecticut. “A lot of their job is the hard work of calling on clients and offering services,” Cole said. “They pound the pavement and get the brand out there, reaching clients and working in communities we otherwise might not have the time or capacity to reach. And when we work in these communities we grow.” Cole said, “Many of our existing clients recommend us because they’re satisfied with the Wells Fargo experience.” Wells Fargo folded North Carolina-based Wachovia into its company in January 2009, significantly expanding its New York and Connecticut presence. It calls its centers “stores” and maintains 31 in Westchester, 21 in Fairfield County, and another seven in Dutchess, Putnam and Ulster counties. Though rebounding, the region’s overall economy remains in post-recession flux. “We have just completed our quarterly survey with Gallup,” Cole said, referencing the national pollsters. “The results demonstrate we’re in a period where small business confidence is still finding its way. Cautious optimism, but not universal optimism; some businesses are still trying to navigate the economy and regulatory uncertainty. I just spoke with three small business owners last week and they are seeing huge upward pressure on health care. Health

care is one area where we’re helping small businesses get a grip.” The WellsOne Commercial Card is another service on the rise. San Franciscobased Wells Fargo had already rolled it out on the West Coast in the ’90s, but its addition to the Wells Fargo regional offerings is both new and cause for businesses in New York and Connecticut to take notice.

“I love to tell our story.” – John Cole, Wells Fargo executive vice president and business banking division manager

With approval, the WellsOne cardholder has the freedom to strike a substantial deal on the spot, eliminating the cash-flow glitches that might otherwise subvert the agreement. “A commercial card like this – allowing a customer to pay suppliers quickly – allows a business person to take advantage of a supplier, to create immediate discounts and not worry about the cash flow until the card bill arrives,” said Cole. “It’s a really powerful cash management service.”

Gilmartin said people have turned to solar after seeing their utility rates continue to rise. At Verango, customers are locked into an energy rate for the life of the contract. “We’ve gotten a very positive response,” Gilmartin said. “It’s far exceeded what our initial thought was. People are open and receptive to the program. We’re ready to go, and we enjoy being in New York.” Mercury Solar, a Port Chester-based solar company with 100 employees, said it has found the state easy to work with and that customers appreciate the rebates that are offered to incentivize solar installations. “It’s a positive for us and our clients,” said Bob Stickney, vice president of sales. “We have seen a lot of interest, it is looking very promising.” Stickney said Mercury Solar has a lot of potential projects in the pipeline and called the NY-SUN initiative fantastic. “There are financial incentives and it counteracts the negative publicity that solar received during the presidential election,” Stickney said. “A lot of that has been dispelled. It has helped turn the perception around.” Stickney also sees solar energy as a job creator. With businesses saving on energy costs by converting to solar, it frees up more money. “They no longer have to control an expense that they didn’t have a handle on,” Stickney said. “They didn’t know what increases or changes they would see on their utility bill. Now a company can confidently reinvest in the business.”

“It is highly customizable,” said Coccaro of the WellsOne Commercial Card. “It is a loan product, so the user must qualify. What it does, for example, is to give a business owner the freedom through a sales force – even internationally – to pursue both smaller and larger deals.” Wells Fargo conducts a quarterly survey in conjunction with Gallup Polling Inc. “The most recent results demonstrate we’re still in a period where small business confidence is still finding its way,” Cole said. “But we’ve moved past the banking industry trauma of ’08, well beyond. We’re focused on growing businesses and taking advantage of new opportunities. I recently spoke with three different business owners who said they are seeing huge upward pressure on health care. We’re helping them get a grip.” Both Cole and Coccaro focus on businesses with between $2 million and $20 million in annual revenue. But with 84 different services offered – plus subsets – their bank seeks to zoom in on the specific needs of a business demographic. “Our practice-finance group offers unique expertise,” Coccaro said. “They specialize in physicians, optometrists, veterinarians and dentists. Our equipmentfinance group specializes in any kind of equipment, from truck purchases to MRI machines. We either finance with a loan or we arrange leasing options.”

Acupuncturist finds wider audience for ancient healing BY MARY SHUSTACK mshustack@westfairinc.com

ames Silverman is used to the question by now. After all, it’s the one the Mount Kiscobased acupuncturist hears most often: “Does it hurt?” On a recent morning in his office, an Asian-themed retreat tucked into an everyday office-park, Silverman offered a quick demonstration to illustrate the answer, inserting a single needle into the back of a visitor’s hand. And the answer is no, it doesn’t really hurt – but it is an unexpected sensation. These days, Silverman said, more people have experienced acupuncture, a Chinese healing practice that has been around for thousands of years. That’s due, he said, to a combination of a growing awareness of nontraditional medicine and more access to alternative treatments. “A lot of insurance covers it,” Silverman said. “About a third of my clientele is insurance-covered.” It all adds up, he said, to a thriving business that succeeds primarily by word of mouth. “I’m busy,” he said of Mount Kisco Acupuncture & Massage, which has been in town for nearly eight years. Silverman, who grew up in Yorktown, said he has found a strong clientele in northern Westchester. “Businesswise, it’s good to be in these towns.” Silverman, who trained at the Swedish Institute of Massage Therapy and began his massage practice in 1994, went on to expand into acupuncture. He graduated from TriState College of Acupuncture in New York City in 2002. It was a natural progression, he said, for someone who was always in search of something more. “I was always an artistic kind of a kid, a little more free-thinking, a little more accepting,” he said. “Body work seemed almost like art in a way.” It is believed that acupuncture helps restore balance to a body; being out of balance is manifested by ailments or pain. “Acupuncture is actually a subculture of Oriental medicine,” Silverman said. “Sometimes pain is all about blockages.” Inserting a needle causes the body to feel a small injury to the skin and muscle tissue. In reaction, the body begins to heal, bringing a response to that site. Sometimes, the acupuncture needles are inserted far from the problem site but served by the body’s pathways. “The interesting part is the body’s doing it. The needle’s not doing it,” he said of what

makes acupuncture work. While some see a mystical element to acupuncture, Silverman said he practices Acupuncture Physical Medicine, which combines both classical acupuncture and Western physical medicine. But, he said, he realizes his role in the process. “I’m not fixing fractures.” He will, though, work with muscles and ligaments, often offering treatment in conjunction with traditional medical doctors. “I think it’s good for a person to have a team,” he said. Acupuncture, Silverman has explained, not only can reduce pain but can also slow the heart rate, regulate breathing and bring the body to a relaxed, balanced state. Benefits are said to include reduced inflammation and improved circulation. Silverman’s clients range from teens to seniors, and he often works with athletes with injuries and those with carpal tunnel

syndrome. Acupuncture, he said, is also often used to support those going through in vitro fertilization. Combining massage and acupuncture is a winning thing, he said. “It’s cumulative, and it’s also preventative, and it is relaxing,” he said, noting stress is often a factor in many ailments. Silverman, who has also been tapped to help with allergies, next sees himself moving on to homeopathy. “You need the right tool for the right job,” he said, using one of his favorite phrases: “You don’t want to use a hammer to put in a screw.” Silverman keeps up on trends and new data by attending workshops several times a year, as required by the state to maintain his credentials. Combining massage with acupuncture has proven a winning combination for Silverman.

For 115 years, Westchester residents have trusted us for their home healthcare needs. Now Putnam residents can too. In addition to the hospice and licensed homecare services we have been providing to Putnam residents for more than 20 years, we now also offer certified home care services. Our programs provide an unparalleled continuum of care and innovative services, including skilled nursing, physical therapy and rehab, eldercare, hospice and Telehealth. You can rely on VNA of Hudson Valley to help you maintain your quality of life while remaining in the comfort of your own home.

James Silverman

“It allowed me to help people more and think a little further out the box.”

Celebrating 115 Years

1-877-Call VNA vnahv.org

Corporate Address:

Putnam Address:

540 White Plains Road, Ste. 300 Tarrytown, NY 10591-5132  (914) 666-7616

20 Milltown Road, Ste. 101 Brewster, NY 10509-4309  (845) 278-4068 HV Biz • WCBJ • April 8, 2013

Trade shows require your due diligence Last fall we almost missed out on a trade show that all of our clients and competitors go to. When we were there we didn’t do very well at setting ourselves apart. Now the spring shows are upon us and I want to be sure our firm is represented. Can you help?

Thoughts of the day: Build a list of target shows. Investigate who goes and why. Define goals and decide who to send. Figure out how your company can stand out at each show. Review results every month, post show, to ensure you get what you want. Don’t just focus on the shows you go to for your own industry. That’s like being in a room full of competitors and hoping a prospect will pick you. The odds aren’t in your favor. Build an expanded list of possible shows by asking customers where they go. Do research on your target market’s trade show preferences. Put the data into a spreadsheet organized by show. Winnow it down as you

April 8, 2013 • WCBJ • HV Biz

find out who goes where and why. If you want to talk to senior financial people, search on the Internet for CFO trade shows. Looking to sell to IT people? Search for IT trade shows. There are also trade show and conference directories to look through for ideas on shows that attract your target market. Contact event organizers and people who have gone to shows before. Here’s a list of questions to ask: • Can non-industry companies like ours attend events; any restrictions? • Are there opportunities for companies like ours to speak or sit on a panel? • How about hosting or sponsoring an event? • Were shows well attended last year? Was the advertised target market there? • Is a list of attendees available before the show? Or after? • Do attendees have time to meet with vendors? If you’re considering exhibiting: • What should an exhibitor expect to pay for access to attendees? • How many days / hours is an exhibitor likely to have with show attendees?

• Where is the trade show floor located? How far is that from the event registration desk? How far from where the main events are happening? • What percent of attendees typically visit the trade show floor? Whether you’re speaking, attending or exhibiting, you can create visibility. Develop a thought leadership theme for each show. Brainstorm what makes your company special, different, important to this group of attendees. Use social media, handouts and scripts for people walking the floor to get your point across. Press hard to get speaking and panelist opportunities that make your company stand out. Set goals for each show: Number of contacts, number of deals, information gathering and visibility. Review potential trade shows to see which ones fit your company’s goals. Match potential payoff with cost. Factor in travel costs. Project a return on investment for each show. Decide where to go. Select who to send from your company based on likely show attendees. Your sales and customer service people should be with their clients and prospects. Send marketing people to gather

ask andi by andi gray

intelligence. Resist the temptation to go just because you’re the owner. Be organized. Plan to arrive early and stay late. Bring lots of business cards. Have people scheduled to attend specific activities. Use postcard handouts. Use a card scanner. Have an email follow up ready to go. Arrange for secretarial support so your people can work the show all day and evening. Compile a list of contacts and what they need next, to use for post-show follow up. Review the results once people come home. Stay on it. Check in monthly for a year. Make people prove the show was worth it. Looking for a good book? Try “The Social Trade Show: Leveraging Social Media and Virtual Events to Connect With Your Customers” by Traci Browne. Andi Gray is president of Strategy Leaders Inc., strategyleaders.com, a businessconsulting firm that specializes in helping entrepreneurial firms grow. She can be reached by phone at (877) 238-3535. Do you have a question for Andi? Please send it to her via email at AskAndi@StrategyLeaders.com.

IntroducIng the brIstal

the best of assIsted lIvIng noW comes to WhIte PlaIns s Another Quality Community By The Engel Burman Group

What does The Bristal mean to me?

Friendship. Calvin, Resident of The Bristal

“As a young man in the Merchant Marines I traveled through Central and South America, through the Caribbean Islands… even to my native Trinidad. I was Chief Electrician and that became my livelihood stateside after 20 years of service. What I really loved were the languages and meeting new people. I remember fun times in Buenos Aires with my friend Oscar, and knowing Spanish and Portuguese helped me get around. Now I have a good friend at The Bristal that likes old stories and music like I do. Just spin some Motown and we’re back in ‘65 enjoying music and memories. I’m lucky to live at The Bristal.” Read more about Calvin’s travels at thebristal.com/lifestories

now open! 305 north street, White Plains (914) 681-1800 | amiller @ thebristal.com

t h e b r I s ta l . c o m o t h e r l o c at I o n s :

Licensed by the NYS Dept of Health. Eligible for Most Long Term Care Policies. | All photos are representational of typical communities of The Bristal.

HV Biz • WCBJ • April 8, 2013

WHEN HOW IF

Will the Westchester County commercial real estate market and economic development ever regain their luster? Let’s find out. Ask the experts.

APRIL

+ PANELISTS TO DATE:

STEPHEN BANKER - Executive Managing Director, Newmark Grubb Knight Frank MARISSA BRETT - Executive Director of Economic Development, The Westchester County Association GEORGE CONSTANTIN - Founder and CEO, Heritage Realty Services KEVIN PLUNKETT - Deputy Westchester County Executive TOM ROACH JR. - White Plains Mayor ROBERT WEISZ - Chairman and CEO, RPW Group MODERATORS:

ALFRED DELBELLO - Partner, DelBello Donnellan, Weingarten Wise & Wiederkehr CHRIS O’CALLAGHAN - Managing Director, Jones Lang LaSalle Americas, Inc. PRESENTED BY

WESTCHESTER COUNTY BUSINESS JOURNAL 11:30 A.M. – MEET, GREET AND LUNCH ON US NOON – PROGRAM

At: 4 Gannett Drive, White Plains

10 April 8, 2013 • WCBJ • HV Biz

The rise of google plus

hat is the second most popular social network after Facebook? No, it’s not Twitter or LinkedIn. I admit it; I was also surprised to discover it’s Google+. Since its announcement in June 2011, many critics, including much of the press have declared themselves unimpressed by the product and certainly not Google’s answer to Facebook. While they liked certain features about Google+ such as hangouts, they were largely unimpressed by the service that many reviewers declared a failure.

short, we couldn’t share video connections in Skype. Although there are some really interesting and powerful features in Google+, what makes it so powerful is its interconnection with Google’s other products. This is a really powerful advantage that Google continues to enhance and exploit. By remaining within the Google platform of products, you can greatly enhance your search engine optimization (SEO) and utilize its applications while still being able to reach people on other social media platforms. The seamless integration of Google+ hangouts with YouTube, for example, allows people to stream through a hangout directly into YouTube. This allows you to bypass the 10-person chat limit while taking advantage of YouTube’s streaming capabilities. Best of all, it’s all free. I expect that this powerful and evolving solution – that also benefits Google – will become very popular by the end of this year once several technical (i.e. mainly audio and video) components are improved. (Supposedly, Google is devoting significant resources towards its resolution.) Re-examining the GlobalWebIndex results mentioned above further depicts the

Although there are some really interesting and powerful features in Google+, what makes it so powerful is its interconnection with Google’s other products. This is a really powerful advantage that Google continues to enhance and exploit. Yet, according to a 2013 study by GlobalWebIndex, Google+ now has more than 343 million active users and is growing quickly. In contrast, Facebook has more than 700 million active users and is accessed by 51 percent of Internet users at least once per month. Google+ with access by 25 percent of Internet users at least once per month is second, ahead of Twitter, YouTube and LinkedIn. Advertisers have also noticed this substantial Google+ activity and audience. According to a STRATA survey, interest in Google+ by ad agencies is up 25.7 percent. More importantly, Google+ came in a distant second to Facebook but ahead of Twitter, YouTube and Pinterest for brand management. Social connections are created in Google+ primarily through the use of circles. There are two general purposes behind these circles: relationships and interests. Circles are unique to Google+ and allow you to segment and group people into any number of circles. You can also add people to multiple circles. One of the most useful aspects of Google+ is hangouts. Using hangouts, you can have up to a total of 10 people in a video chat. In fact, for my mastermind meetings, we just switched from Skype to Google+ largely because of the video bandwidth limitations we encountered with Skype; in

social media trends

BY BRUCe NeWMAN

value of these cross-product interactions. Besides reporting that 25 percent of Internet users used Google+ at least once monthly, it also reported that 21 percent used YouTube on a monthly basis. Although you can’t add them together (which would be 46 percent) because of an assumed large overlap of users, it does indicate the strong presence and pervasiveness of Google products and services and the power of their interconnection. Interestingly, about the only point all three debaters at Westfair Communication’s recent social media event could agree upon was the domination of the Internet and social media by a few large companies. Looking directly at Google+ and the plethora of products and services that Google offers – and how several of them affect SEO – it’s easy to understand why the panelists’ agreement on this topic was so strong and why Google+ has such a bright future. Bruce Newman is the president of wwWebevents.com, a division of The Productivity Institute L.L.C. in Carmel. He is a social media guru and a specialist on webinar creation and promotion. He can be reached at bnewman@prodinst.com.

Put your Commercial Loan on the Fast Track Put your Commercial loan on the Fast Track

It’s Faster than you thInk Loan Decisions in 24 Hours step 1 - Our Expert Team will consult with you step 2 - Complete and Submit ALL Paperwork step 3 - Term Sheet Issued For more information please contact Frank Gaudio at 203-302-4375 | frank@greenwichfirst.com

FIRST BANK of GREENWICH

the

GreenwichFirst.com | 444 East Putnam Avenue Cos Cob, CT 06807 MEMBER

FDIC

NMLS ID# 510513

HV Biz • WCBJ • April 8, 2013

THELIST: Public Relations Agencies LISTED ALPHABETICALLY

WESTCHESTER COUNTY NEXT LIST: Yachts and Marinas April 15

PUBLIC RELATIONS AGENCIES

westchester county

Listed alphabetically Principal(s) Contact (bold) Email address Year company established

Number of Percentage of employees PR service to full time total business and part time

Services

Top Specialty

Top three (3) clients

strategic consulting media relations product launches community relations special events copywriting partnerships event management investor and analyst relations internal relations media training issues management web design public affairs crisis communications financial communications interactive

Name, address, phone number Area code: 914 (unless otherwise noted) Website

Allegis Communications^ (A Hospitality Resource Group Co.)

Robert Sanders, Michael Lattari and Laura McNerney Robert Sanders 1996

12 5

Lauren Amsterdam, Michael Wilson Lauren Amsterdam utopia@amsterland.com 1994

WND

a a a a a a

Alex Steinberg Alex Steinberg as@ascommunications.com 1998

1 1

a a

Bill Bongiorno Bill Bongiorno bill@bluechippr.com 2004

WND

100

Christina Rae Christina Rae crae@buzz-creators.com 2009

WND

100

a a a a a a a a a a a a a a

Stacey Cohen Stacey Cohen stacey@cocommunications.com 1997

10 4

a a a a a a a a

Joseph Lawrence Joseph Lawrence joe@creativesolution.com 1989

11 3

a a a a a a

Willy Gissen Willy Gissen wgissen@cutitoutcommunications.com 2003

WND

a a a

Dawn Dankner-Rosen Dawn Dankner-Rosen ddr@ddrpr.com 1991

5 2

100

a a a a a a a a

Peter Giles Peter Giles info@giles.com 1986

6 5

100

a a a a a

Harriet Lerner Harriet Lerner harrietlerner@govisiblepr.com 1999

0 2 to 5

Carolyn Mandelker Bob Knight 1987

8 4

a a a a a a a a

Jay Jacobson Jay Jacobson irmaven@aol.com 1988

1 1

100

a a

237 Mamaroneck Ave., White Plains 10605 761-7111 • hrginc.net

AMSTERLAND 301 Old Sleepy Hollow Road, Pleasantville 10570 741-0007 • amsterland.com

As Communications L.L.C. 95 N. Broadway, Suite B1-1, White Plains 10603 421-9300 • ascommunications.com

Blue Chip Public Relations Inc. 14 Canaan Circle, South Salem 10590 553-7065 • bluechippr.com

Buzz Creators Inc. 11-7 Legion Drive, Suite 102, Valhalla 10595 358-5080 • buzz-creators.com

Co-Communications Inc. 332 E. Main St., Mount Kisco 10549 666-0066 • cocommunications.com

CreativeSolution.com 820 White Plains Road, Scarsdale 10583 725-3930 • creativesolution.com

Cut-It-Out Communications Inc. P.O. Box 495, Hartsdale 10530 723-7212 • cioediting.com

DDR Public Relations 444 Bedford Road, Suite 201, Pleasantville 10570 747-2500 • ddrpr.com

Giles Communications L.L.C.^ 2975 Westchester Ave., Purchase 10577 644-3500 • giles.com

Go Visible PR 30 E. Hartsdale Ave., Hartsdale 10530 682-7336 • govisiblepr.com

Harrison Edwards PR & Marketing Inc. 51 Babbitt Road, Suite 7, Bedford Hills 10507 242-0010 • prharrisonedwards.com

Jay Jacobson Corporate and Financial Relations 121 Highland Road, Scarsdale 10583 722-2737

Mark Stevens Mark Stevens mark@msco.com 1995

MSCO Inc.^ 800 Westchester Ave., Rye Brook 10573 251-1500 • msco.com

a a a a a

a a

a a a a a a a a

a a a

a a

a a a a a a a a

2 3

a a a a a a a a

Nancy Dana Gold Nancy Dana Gold marketing@thegoldstandard.com 1992

1 1

a a a a a a a a

a a a a a

Elizabeth Bracken-Thompson, Geoffrey Thompson and Dean Bender Elizabeth Bracken-Thompson liz@thompson-bender.com 1986

12 3

a a a a a a a a

Ellen Shapiro Ellen Shapiro ellen@visualanguage.net 1978

1 2

WND

Fred Yaeger Fred Yaeger fredyaeger@yaegerpr.com 1997

3 0

22 Whitetail Road, Irvington 10533 693-7799 • visualanguage.net

Yaeger Public Relations 1020 Warburton Ave., Yonkers 10701 423-7972 • yaegerpr.com

Questions or comments, call (914) 694-3600, ext. 3005. Notes: This list features companies that responded to our questionnaire. ^ Information obtained from 2012 listing. WND Would not disclose.

a a a a a a a a

Hubzu.com Mercy College Tenneco Automotive

WND

Hayden Wealth Management NorthEast Community Bank WBI Investments

Public relations

Heineken USA MasterCard Jake's Wayback Burgers

Public relations

Online public relations

Westchester Children's Museum NAI Friedland Stark Office Suites Fuji Photo Film U.S.A. InterWire Leros

WND

Traditional and social media relations

Prudential Financial(Prudential Spirit of Community Awards) WeeZee World Creizman L.L.C.

Public relations

Yamaha Corporation of America National Association of Music Merchants Newtek

Copywriting

Hudson Gateway Association of Realtors Gift of Life Inc. Various law firms

Full-service social media

Westchester County Association RTK Environmental Group Hudson Health Plan Aviall B/E Aerospace International Lease Finance Corp. PHD Kitchen Brains Cosmalite

Strategic consulting

Monroe College National Minority Business Council Axial Theatre

Digital public relations

Advanced Dentistry of Westchester Equinox Today Media

Public relations

a a

a a a a a a a a Regional expertise

Foundation for Educating Children with Autism (FECA) NYS Restaurant Association Hudson River Healthcare

Media relations

Public relations

a a

Internet

Financial/investor relations

a a

a a a a a a a a

a a

Creative marketing

Web marketing and public relations

a a a

Kris Ruby Kris Ruby kruby@rubymediagroup.com 2009

Visual Language L.L.C.

12 April 8, 2013 • WCBJ • HV Biz

a a

a a a a a a

100 S. Bedford Road, Mount Kisco 10549 220-5871 • rubymediagroup.com

1192 Pleasantville Road, Briarcliff Manor 10510 762-1900 • thompson-bender.com

Event management

Ruby Media Group

Thompson & Bender

1 WND

350 Ward Ave., Suite LL-1, Mamaroneck 10543 393-6144 • robseitz.com

180 Route 100, Katonah 10536 232-6583 • thegoldstandard.com

Rob Seitz Rob Seitz robs@robseitz.com 1982

Rob Seitz Communications

The Gold Standard

WND

a a a a a a a a

Brand identity

Public relations

Phelps Memorial Hospital Center Historic Hudson River Towns The Schoolhouse Theater and Gallery

White Plains Hospital The Ritz-Carlton, Westchester The Archdiocese of New York

American Technion Society ContraFect Pace Women's Justice Center Atlantic Richfield Company, a BP affiliated co. Children's & Women's Physicians of Westchester New York City Hispanic Chamber of Commerce

SPECIAL marketing/ REPORT Branding

Marketing at the speed of light 2008 is old hat in the world of PR and ads

BY PATRICK GALLAGHER pgallagher@westfairinc.com

he year was 2008 and E*TRADE Financial Corp. realized it needed to change its marketing approach if it hoped to draw new investors to its equities trading platform. The unexpected savior? A talking, techsavvy baby. “What had happened was, E*TRADE no longer had success with their messaging that you could get rich,” said Ari Halper, executive creative director of the nearly 100-year-old Grey New York advertising and public relations firm. “They no longer had success with their messaging that your broker is a schmuck. So they needed to find something else that was compelling to people.” With social media and new technologies rapidly changing the ways companies are able to connect with their customers, Halper and Horn Group Inc. founder and CEO Sabrina Horn said a successful marketing, advertising or public relations campaign still revolves around a strong message and a holistic strategy. Horn Group was named the nation’s top tech PR firm in 2011. The two New York City marketing and communications executives shared their insights and offered critiques of area companies’ advertising campaigns recently at the Bruce Museum in Greenwich, Conn., at an event hosted by the Business Journals. The common denominator of any successful campaign, Halper said, is a great idea. “Great ideas are never going to go away,” Halper said. “It doesn’t matter that the digital medium is becoming so complicated and it’s constantly changing and innovating – it still starts with an idea, and great ideas

Ari Halper

Sabrina Horn

“Great ideas are never going to go away.” – Ari Halper will always win.” Halper’s team at Grey New York conceived of the now-famous E*TRADE baby, which was first featured in an ad spot during the 2008 Super Bowl, after discovering that E*TRADE’s biggest inhibitor was fear. “We discovered that there was fear,” Halper said. “People thought, ‘I can’t do this myself, it’s too complicated, I don’t have time, I’m going to lose my life savings, I just want someone else to handle it,’ and that was what was inhibiting people from

investing with E*TRADE.” The solution was to show that the E*TRADE platform was so easy to use “a baby could do it.” “So here you’ve got 1,000 new accounts a day, safety in numbers and it’s easy – so easy a baby could do it,” Halper said. “And with that, you struck a chord with people and it became a very massive success.” Halper and Horn warned, though, that a marketing campaign can no longer be focused around advertisements alone.

“For us, it’s PR, it’s social, interactive and even advertising, with measurement always being in the middle,” Horn said. “And for us, social is like air: it’s not the shiny new object anymore – it’s baked into every single program that we sell.” Horn said she favors the notion of “thinking in 3-D.” Pointing to Michelangelo’s David, Horn said, “He was constructed out of a giant block of marble and when the front of his knee was being created, it was always in anticipation of what the back of the knee would look like. That’s 3-dimensional thinking.” While the E*TRADE baby was a hit in 2008, now “virtually everything has changed in the advertising industry,” Halper said. With the growth of social media and digital tactics, “Now we’re expected to do everything,” he said. “Every single media channel you could possibly be in, you’re expected to have these fully robust integrated campaigns to get your message out in a seamless fashion and not miss a beat in any of them.” However, the principles behind any strong campaign are unchanged, Halper said. “Consumer insights, great strategies, great foundations – again, it’s never going to change,” he said. “Another one is that you’ve got to keep it simple: one message, very clear, don’t try to cram too much in.” And finally, don’t fall into the trap of saying what you want to say at the expense of what consumers want to hear, Halper said. “That, to me, is one of the biggest mistakes that advertisers and agencies make, when they’re too focused on the message they’re trying to put out there as opposed to thinking about, OK, what’s going to get through to the consumer.”

HV Biz • WCBJ • April 8, 2013

business ideas

Effectiveness trumps efficiency

lthough technology has had a remarkable effect on our ability to increase efficiency, technology by itself, does nothing to increase effectiveness any more than a speedometer makes a car go faster. Measuring the efficiency of a business is very different than measuring its effectiveness. This isn’t the information age, it’s the communications age. Our major task is not gathering information because technology is doing that for us. The job of business leaders

is to simplify and make sure that all information is truthful, useful and meaningful to customers, co-workers, suppliers and everyone we deal with. In “Winning With People,” author John C. Maxwell says, “All of life’s successes come from initiating relationships with the right people and then strengthening those relationships by using good people skills.“ You cannot use email, social media and voice-mail effectively until you ‘earn’ the right to do so. Earn

BY JOe MURTAgH

THE DREAMSPEAKER™

that right by first communicating with your physical presence and this can work in any organization, regardless of its size. According to Patrick Lencioni author of “The Advantage,” once your authentic message has been established, “The most reliable and effective way to get an organization moving in the same direction is for members of the leadership team to promptly communicate that message to their direct reports, and have those direct reports do the same for

THURSDAY APRIL 25, 2013 6:30-10PM 800 WESTCHESTER AVENUE RYE BROOK, NY COCKTAIL RECEPTION LIVE AUCTION AND FASHION SHOW PRESENTED BY OSCAR DE LA RENTA RSVP BY APRIL 15 FOR INFO OR TICKETS CALL 914.681.2264 OR VISIT WPH120.ORG

14 April 8, 2013 • WCBJ • HV Biz

their own direct reports.” Lencioni, who often appears in The Wall Street Journal, The Harvard Business Review, Fortune and USA Today, has named this process “cascading communication” because it begins at the top and although structured, is an interpersonal way of passing truth from person to person, down through the organization. Customers continue this process by telling their friends. “It must be communicated over and over and over and over and over and over and over again,” Lencioni says. “That’s right. Seven times. It’s been said that employees won’t believe what leaders are communicating until they’ve heard it said at least seven times. Whether the real number is seven or 77, point is that people are skeptical about what they’re being told unless they hear it consistently over time.” When asked if they can communicate using email or voice-mail, Lencioni responds, “The answer is no. Although these tools are certainly more efficient than having to communicate live, they’re drastically less effective. The best way to do cascading communication is face to face and live.” The three separate elements of effective leadership communication are made up of speaking, listening and engagement. Speaking and listening are skills that can be learned. Engagement, however, only comes from an authentic interest and respect for other people and their points of view. Do customers come first in your organization and are the opinions of your employees and other stakeholders respected? Communicate personally and always remember to put the other person first; your customer, your employee, your vendor and demonstrate a genuine caring and respect for them. Earn the trust and the right to utilize technology to help with communication by first developing a relationship and by being sure that all information is truthful, useful and meaningful to everyone you deal with. Effectiveness trumps efficiency every time. Take the time required to develop a personal relationship with your direct reports and insist that they do the same with theirs. The effectiveness of people who are in the business determines the effectiveness of your business. This isn’t the information age, it’s always been and will be the communications age. Joe Murtagh, The DreamSpeaker, is an international motivational speaker, meeting facilitator and business trainer. For questions or comments email Joe@TheDreamSpeaker. com, visit TheDreamSpeaker.com or call (800) 239-0058.

a developer’s lofty vision be required, including a state environmental quality review before financing can be put together. Adjacent lands were purchased for the private homes with hangars. Meanwhile, Brodie is not letting his education and professional credentials stand in the way of his doing humdrum jobs like mowing, weeding, snow plowing and repairs. Brodie, who is single, lives alone at the airport. He now has as a companion, a spir-

challenging careers

BY CATHeRiNe PORTMAN-LAUX

ited border collie whom he bought as a work dog. Cassie instinctively clears the airport of geese, turkeys and deer. “My sister, Eleanor, is the de facto owner of the airport,” the developer says. “Without her it wouldn’t be happening.” Eleanor, a woman of many talents, lives in Dubai, United Arab Emirates, where she is a partner in an anti-corrosion business. Eleanor is one of six Brodie siblings. Charles, the second-born, got a surprise for

his recent 70th birthday when all descended on Orange County from distant points to celebrate with him. They also got to share his joy in his new citizenship and to view progress of the airport’s development. Challenging Careers focuses on the exciting and unusual business lives of Hudson Valley residents. Comments or suggestions may be emailed to Catherine Portman-Laux at cplaux@optonline.net.

Architect/developer Charles Brodie with Cassie, a border collie who keeps the Randall Airport clear of wildlife.

he current climate surrounding air travel on scheduled airlines has boosted the call for on-demand air taxi service, observes Charles Brodie, developer of Randall Airport in the town of Wallkill bordering Middletown. Due to hassles of inspections and also rising expenses for travel on commercial airlines, Brodie, an architect by trade, expects the trend to continue. He has long envisioned an airport development serving the needs of its clientele, including a hotel conference center as one component of the development. The plan also includes a community of private homes on neighboring property, each with its own hangar, with ability to taxi onto the airport. A graduate of Cornell University with a bachelor’s degree in architecture, Brodie recently obtained his American citizenship. Raised in Malaysia, son of a government servant of Scottish and Chinese background, and his wife, whose heritage was Chinese and English, Brodie spent some time in Changi Civilian Internment Camp with his mother. They were freed to return to Sarawak, now part of Malaysia, after the country’s liberation. Planes were familiar in his early life, as his father flew. His interest in flying continued past his Cornell years, when he worked as an architect in the U.S. following his graduation. “I was building a plane, but needed a home for it. I was seeking to purchase an airport, looked at several, but this was just right,” he says. The 78-acre airport, adjacent to Interstate 84 between exits three and four, has a runway 2,810 feet long and 60 feet wide. The homes, conference center and general air traffic will feed one another, offering sustainability with such income-producing endeavors as sale of fuel. Twenty hangars already exist, providing rental income. Brodie’s grand plan, which he designed, has received preliminary sketch plan approval, and now there are other approvals that will HV Biz • WCBJ • April 8, 2013

1912

A scene in the Hospital’s first operating room.

Twenty-five years after it opens the Hospital’s lab processes 35,000 tests. In 2012, 3,000,000 tests were processed.

1893

A four bedroom house on Chatterton Hill is White Plains Hospital’s first home.

1903

Members of the Hospital’s first graduating class of nurses. In 2012, White Plains Hospital earned Magnet Designation for nursing excellence.

W H I T E P L A I N S H O S P I TA L

120 YEARS The Hospital’s first ambulance horse-drawn - responds to 75 calls the 1st month.

1900

16 April 8, 2013 • WCBJ • HV Biz

1943

1924

New 100 bed wing completed with furnishings supplied by Hospital Auxiliary.

1966

The Coronary Care Unit opens - the first in a community hospital in the county.

In 1893 22 women and three men came together to build a voluntary, not-for-profit hospital for their community. Thirty-one patients were treated that first year. Now, 120 years later we care for more than 170,000 patients each year. Through the decades,

Hospital addresses need for service during the Great Depression. This is now known as the Family Health Center.

1930

Winslow Hall, home to the School of Nursing and dormitories, is completed.

1951

2008

Cardiac Cath Lab opens for diagnostic procedures; in 2010 expands services to include emergencies.

1982

CT scan technology arrives to provide more detailed Radiology imaging for patients.

2001

The William & Sylvia Silberstein Neonatal and Maternity Center including a Level III NICU opens.

the future

1984

Ambulatory surgery center opens 1,400 procedures are performed the first year. In 2012, the number of procedures reaches 5,348.

Renovations are underway to transform the Hospital campus. Expanded radiology department & surgical suite will be complete late 2013.

White Plains Hospital has been a health care leader, delivering high quality, exceptional care and bringing modern, sophisticated medicine to our community. As we mark 120 years of service, we take a glimpse at the past, present and look to exciting changes

120 Exceptional Years

in store for the future, ensuring that we remain at the forefront of medicine for the next century. www.wphospital.org

Birthing rooms are added to Maternity, allowing fathers to attend deliveries.

1977

Dickstein Cancer Treatment Center opens - the only freestanding cancer treatment center in Westchester.

The first community hospital in Westchester to offer robotic surgery.

Flanzer Center for Emergency & Critical Care opens, doubling the ERâ&#x20AC;&#x2122;s capacity.

2006

2010

1997

HV Biz â&#x20AC;˘ WCBJ â&#x20AC;˘ April 8, 2013

2013

ABOVE THE BAR AWARDS

A CALL FOR

NOMINATIONS Members of the Westchester business and legal communities are encouraged to nominate, pursuant to the criteria, one or more candidates for the following prestigious award categories:

SEVENTH ANNUAL COUNTYWIDE AWARDS PROGRAM RECOGNIZING OUTSTANDING WESTCHESTER ATTORNEYS

P PACE SETTER AWARD: AWARD: Candidate exemplifies overall excellence in professional and community work, prominence in the Westchester legal profession and fierce determination to being as good an attorney as possible. The highest award, the candidate must be well respected by peers and community.

SAVE THE DATE:

MOST SOCIALLY CONSCIOUS AWARD: Candidate is dedicated to one or more causes in the community as an active member or leader and has a significant history of pro bono legal or government service, which warrant praise and recognition by peers and community.

JUNE

TUDOR ROOM PACE LAW SCHOOL 78 N. BROADWAY WHITE PLAINS

PRESENTED BY CITRIN COOPERMAN, WESTCHESTER COUNTY BUSINESS JOURNAL, PACE UNIVERSITY SCHOOL OF LAW, WESTCHESTER COUNTY BAR ASSOCIATION AND WESTCHESTER WOMEN’S BAR ASSOCIATION

Visit westfaironline.com for the nominating process. Each nomination should consist of a minimum of 200 words based on the criteria provided. Please submit your nomination and a copy of the nominee’s CV no later than April 8. For more information or questions, call Holly DeBartolo at (914) 694-3600, ext. 3006, or email hdebartolo@westfairinc.com.

Nominations close April 8 18 April 8, 2013 • WCBJ • HV Biz

LEADING CORPORATE ATTORNEY: Candidate represents his/her company with high ethical and business standards, is open to community needs and is respected for his/her counsel and up-to-date knowledge of corporate issues. LEADING ELDERCARE ATTORNEY: Candidate has an impressive record of accomplishments in serving as an advocate for the elderly and their families, including dealing with long-term health and estate planning issues. MOST PROMISING PACE LAW SCHOOL STUDENT: Candidate, in his/her third year, who through passion and enthusiasm for the law, high scholastic achievement and initiative and involvement in school and community activities will be a promising member of the legal profession. “WITHOUT QUESTION WINNING THE ABOVE THE BAR AWARD IS ONE OF THE MANY HIGHLIGHTS OF MY LEGAL CAREER, BUT ITS MEANING IS FAR GREATER. IT CELEBRATES THE RULE OF LAW IN OUR PROFESSION AND IT RECOGNIZES ALL LAWYERS WHO FIGHT FOR THE RIGHTS OF OTHERS.” Tejash V. Sanchala 2012 Above The Bar Award Recipient Leading Labor & Employment Attorney

SPONSORS

WCBJ

WESTCHESTER COUNTY

BUSINESS JOURNAL

FACTS& FIGURES on the record WESTCHESTER

David Ellis Real Estate L.P., et al. Filed by Dan Gropper. Action: claim filed under the Americans with Disabilites Act Bankruptcies of 1990. Attorneys for plaintiff: Adam Saul Hanski and Glen The following petitions were filed Howard Parker. Filed March 28. in the U.S. Bankruptcy Court for Case no. 13-02068. the Southern District of New York in White Plains. Chapter DB Structured Products Inc. 11 indicates the filer intends to Filed by ACE Securities Corp. submit a plan of reorganization Home Equity Loan Trust, Seto the court. Chapter 7 indicates ries 2007-WM2 by HSBC Bank a liquidation of assets. USA, N.A. Action: diversitybreach of contract claim. Attorneys for plaintiff: Eileen Manhattan Monaghan Delucia, Delyan JD Custom Carpentry Inc., Mitkov Dimitrov, Daniel Peter 1805 Jerome Ave., Bronx 10453. Goldberg and Michael S. ShusChapter 11, voluntary. Attor- ter. Filed March 27. Case no. ney: Roosevelt N. Nesmith. 13-02053. Bloomfield, N.J. Filed March 27. Defoe Corp., et al. Filed by Paul Case no. 13-10922. Gustafson. Action: diversityNYC 36TH L.L.C., 29 W. 36 St., personal injury claim. Attorney New York City 10018. Chap- for plaintiff: David Jaroslater 11, voluntary. Attorney: wicz. Filed March 28. Case no. Frank Xu, New York City. Filed 13-02064. March 27. Case no. 13-10928. East 56 Street Donut Corp., et al. Filed by Lesaldo Shalto. Action: claim filed under the Court Cases Americans with Disabilities Act of 1990. Attorney for plainThe following cases appear on tiff: Donald Jeffrey Weiss. Filed the docket of the U.S. District March 27. Case no. 13-02043. Court for the county of Westchester in White Plains. Goldman Sachs Group Inc., et al. Filed by Pricaspian DeAmerican Airlines Inc., et al. velopment Corp. Action: diverFiled by John Krakowski, et al. sity-injunctive and declaratory Action: motion to withdraw relief claim. Attorney for plainreference claim. Attorney for tiff: Raymond Marelic. Filed plaintiff: Allen P. Press. Filed March 27. Case no. 13-02057. March 27. Case no 13-02045. IDG Communications Inc., et al. Filed by Garnet Seraile Mckenzie. Action: federal question claim. Attorney for plaintiff: Jonathan Meyers. Filed March 28. Case no. 13-02065. Items appearing in the Westchester County Business Journal’s On The Record section are compiled from various sources, including public records made available to the media by federal, state and municipal agencies and the court system. While every effort is made to ensure the accuracy of this information, no liability is assumed for errors or omissions. In the case of legal action, the records cited are open to public scrutiny and should be inspected before any action is taken. Questions and comments regarding this section should be directed to: Bob Rozycki c/o Westfair Communications Inc. 3 Gannett Drive, Suite G7 White Plains, N.Y. 10604-3407 Phone: 694-3600 • Fax: 694-3680

Liberty Wealth Strategies L.L.C., et al. Filed by the Guardian Life Insurance Company of America. Action: diversity: promissory note claim. Attorneys for plaintiff: Steven P. Delmauro and Colleen Mary Duffy. Filed March 27. Case no. 13-02047.

The Long Island Railroad Co. Filed by Nicholas Stoia. Action: claim filed under the Federal Employers Liability Act of 1908. Attorney for plaintiff: Fredric M. Gold. Filed March 28. Case no. 13-02060. The Long Island Railroad Co. Filed by Vincent Guarino. Action: federal question: other civil rights claim. Attorney for plaintiff: Fredric M. Gold. Filed March 28. Case no. 13-02059. The Long Island Railroad Co. Filed by Aleta Whaley. Action: federal question: personal injury claim. Attorney for plaintiff: Fredric M. Gold. Filed March 28. Case no. 13-02061. Maryville Maritime Inc., et al. Filed by Chimbusco Europe B.V. Action: admiralty claim. Attorneys for plaintiff: George Nicholas Proios and J. Stephen Simms. Filed March 27. Case 13-02049.

National Union Fire Insurance Company of Pittsburgh, PA. Filed by Global Commodities Group L.L.C., et al. Action: diversity-account receivable claim. Attorney for plaintiff: Richard Charles Yeskoo. Filed March 28. Case no. 13-02063.

Saw Mill River Funding Company L.L.C., Mount Vernon. Seller: Michael L. Carey. Property: 140 Saw Mill River Road, Greenburgh. Amount: $2.6 million. Filed March 29. Westchester Development Company L.L.C., Rye. Seller: James M. Frost, et al, Rye. Property: 241 Milton Road, Rye. Amount: $2 million. Filed March 28.

Regent Air Service Inc., et al. Filed by VFS Financing Inc. Action: diversity-breach of contract claim. Attorney for plaintiff: James Moloney. Filed March 27. Case no. 13-02050. Wexford RE Holdings L.L.C., New Rochelle. Seller: 73 Third Royal Caribbean Cruises St. L.L.C., New Rochelle. PropLtd., et al. Filed by Janet Delap, erty: 73 Third St., New Roet al. Action: claim filed under chelle. Amount: $2 million. the American Disability Act Filed April 1. of 1990. Attorney for plaintiff: Michael A. Schwartz. Filed March 28. Case no. 13-02062. Below $1 million

RXR 620 Owner II L.L.C., et al. Filed by Thomas Nimely. Action: Action: claim filed under the American Disability Act of 1990. Attorneys for plaintiff: Adam Saul Hanski and Glen Merck Sharp & Dohme Corp., Howard Parker. Filed March 28. f/k/a Merck & Company Inc. Case no. 13-02069. Filed by Juanita K. Hunter. Action: diversity-product liabil- Steptoe Therapeutics Inc. ity claim. Attorney for plaintiff: Filed by American Infertility of Brian Alan Goldstein. Filed New York P.C. Action: patent infringement claim. Attorneys for March 27. Case no. 13-02036. plaintiff: Michael A. Adler and METROPCS Communica- David Warren Denenberg. Filed tions Inc., et al. Filed by the March 27. Case no 13-02046. Merger Fund, et al. Action: claim filed under the Securi- West 15 Townhouse Corp., ties Exchange Act of 1924. Filed et al. Filed by Dan Gropper. Action: claim filed under the March 28. Case no-13-02066. Civil Rights Act of 1964. AtMicroscan Systems Inc., et torneys for plaintiff: Adam al. Filed by Cognex Corp., et Saul Hanski and Glen Howard al. Action: patent infringement Parker. Filed March 28. Case no. claim. Attorneys for plaintiff: 13-02067. Jacob Kevin Baron and J. Mitchell Herbert. Filed March 27. Case no. 13-02027.

Deeds

MP Biomedical L.L.C. Filed by Deborah Donoghue. Action: claim filed under the Securities Above $1 million Exchange Act of 1924. Attorney for plaintiff: David Lopez. Filed Jins Family Realty Inc., FlushMarch 27. Case no. 13-02051. ing. Seller: Arthur J. Gressel, Armonk. Property: 768 N. Broadway, North Castle. Amount: $1.5 million. Filed April 1.

Dreamville Properties L.L.C., Yonkers. Seller: Bruce L. Trent, Irvington. Property: 9 Robbins Place, Yonkers. Amount: $385,000. Filed April 2. Federal National Mortgage Association. Seller: Thomas Cathcart Jr., Hartsdale. Property: 1425 Weaver St., New Rochelle. Amount: $379,800. Filed April 1. HSBC Bank USA N.A. Seller: John G. Molloy, White Plains. Property: 680 W. Boston Post Road, 2F, Mamaroneck. Amount: $496,479. Filed April 1.

Jeec Service Inc., Harrison. Seller: Harrison Avenue Enterprises Inc., Port Chester. Property: 230-240 Harrison Ave., 51 Guion Street L.L.C., Harrison. Amount: $850,000. Mount Kisco. Seller: David Filed March 29. Sims, Redondo Beach, Calif. Property: Guion St., Mount McLean Avenue Realty Corp., Pleasant. Amount: $215,000. Yonkers. Seller: 278 McLean L.L.C., Yonkers. Property: 278 Filed April 2. McLean Ave., Yonkers. Amount: 536 Bedford Road L.L.C., $200,000. Filed April 1. Bedford Hills. Seller: Cox Associates L.L.C., Bedford Hills. MM Homes Land DevelopProperty: 536 Bedford Road, ment of PA L.L.C., Chester. Bedford. Amount: $825,000. Seller: Warsave Development Inc., Montebello. Property: Filed March 27. Clarion Drive, Greenburgh. 54 Saratoga Avenue L.L.C., Amount: $364,250. Filed Yonkers. Seller: Bruce L. Trent, April 2. Irvington. Property: 54 Saratoga Ave., Yonkers. Amount: One Station Plaza L.L.C., White Plains. Seller: Station $300,000. Filed March 29. Plaza Realty Co., Ossining. Board of Managers of Bed- Property: 26-34 Main St., Osford Mews Condominium, sining. Amount: $470,000. Filed Croton Falls. Seller: April D. March 29. Bowie, Scarsdale. Property: 208 Harris Road, FB2, Bed- Prieto Holdings L.L.C., New ford. Amount: $301,946. Filed York City. Seller: Beckwith Pointe Ltd., New Rochelle. April 1. Property: 700 Davenport Bur 39 Inc., Yonkers. Seller: Ave., New Rochelle. Amount: Lindsey Taylor, New York. $450,000. Filed April 2. Property: 29 Burhans Ave., Yonkers. Amount: $145,000. Sustah Property L.L.C., Yonkers. Seller: Building and Site Filed April 1. Technologies Inc., West HarriDeutsche Bank National son. Property: 41 Lincoln TerTrust Co. Seller: Richard race, Yonkers. Amount: $75,600. Glickel, West Nyack. Prop- Filed April 1. erty: 49 Caroline Ave., Yonkers. Amount: $556,707. Filed April 2.

HV Biz • WCBJ • April 8, 2013

FACTS&FIGURES Tappan Manour Condominium, Tarrytown. Seller: William Robert Lipsky, Tamiment, Pa. Property: 330 S. Broadway, Greenburgh. Amount: $100,000. Filed April 2. The DM Equities of New York L.L.C., Harriman. Seller: Warsave Development Inc., Montebello. Property: Clarion Drive, Greenburgh. Amount: $182,125. Filed April 2. Wellhope Group Inc., New Rochelle. Seller: Central Mortgage Co., Little Rock, Ark. Property: 304 Lockwood Ave., New Rochelle. Amount: $310,000. Filed March 29.

Foreclosure Auctions CHAPPAGUA, 7 Hilltop Circle. Single-family residence; 1.02 acres. Plaintiff: Kondaur Capital Corp. Plaintiff’s attorney: Pulvers Pulvers & Thompson, (212) 355- 8000; 10 E. 59 St., New York City. Defendant: Alan Mass. Referee: David Gallo Sale: April 10, 10 a.m. Approximate lien: $1,320.101.

CROTON-ON-HUDSON, 2020 Albany Post Road. Residential vacant land; 300 x 170. Plaintiff: Mary Ann Sniffen Keogh Plan. Plaintiff’s attorney: Katz & Klein, (914) 271-6601; 1 Croton Point Ave., CrotonOn-Hudson. Defendant: Ralph George Mastro Monaco. Referee: Gerald Klein. Sale: April 12, 9:30 a.m. Approximate lien: $576,474.50.

MOUNT VERNON, 316 S. Sixth Ave. Two-family dwelling; .07 acre. Plaintiff: HSBC Bank U.S.A. N.A. Plaintiff’s attorney: Shapiro, DiCaro & Barak, (585) 247-9000; 250 Mile Crossing Blvd., Suite 1, Rochester. Defendant: Sophia Scale. Referee: Christopher Mangold. Sale: April 12, 10 a.m. Approximate lien: $555,349.17.

MONTOSE, 10-16 Henning Drive. Multipurpose building; 295 x 178. Plaintiff: Stabilis Fund II L.L.C. Plaintiff’s attorney: Reed Smith L.L.P.; 599 Lexington Ave., New York City. Defendant: JV Henning L.L.C. Referee: not available. Sale: April 23, 2 p.m. Approximate lien: $966,584.91.

NEW ROCHELLE, 1250 North Ave., Apt 309. Condominium; not available. Plaintiff: Deutsche Bank National Trust Co. Plaintiff’s attorney: Rosicki & Rosicki & Associates, (845) 897-1600; 2 Summit Court, No. 301, Fishkill. Defendant: Shannon Bracey. Referee: Stanley Edward Esposito. Sale: April 17, 10:30 a.m. Approximate lien: $295,528.68.

MOUNT VERNON, 2 George Place. Two-family dwelling; .1 acre. Plaintiff: Deutsche Bank National Trust Co. Plaintiff’s attorney: Shapiro, Dicaro & Barak L.L.C., 105 Maxess Road, Melville; (631) 844-9611. Defendant: Ramel Sherman. Referee: Richard Glickel. Sale: April 11, 10:30 a.m. Approximate lien: $594,556.

FEATURE PROPERTIES OF THE WEEK

SHOWROOM / WAREHOUSE / 20’ + CEILINGS / 4 LOADING DOCKS HIGHWAY EXPOSURE — PAWLING, NY

COMMERCIAL BUILDING / EXISTING INCOME POTENTIAL PRIME LOCATION — HYDE PARK, NY

Location: NYS Route 22 Opposite Hannaford Supermarket Space: 50,050 +/- SF Total / 2.70 +/- Acres Price: $1,695,000 Contact: info@crproperties.com (845) 485-3100 / www.crproperties.com

Location: U.S. Route 9 near FDR Presidential Library Space: 22,732 +/- SF Total 2.936 +/- Acres Price: $1,195,000 Contact: info@crproperties.com (845) 485-3100 / www.crproperties.com

INDUSTRIAL BUILDING POUGHKEEPSIE, NY

MEDICAL OFFICE BUILDING SALE / LEASE — POUGHKEEPSIE, NY

Location: NYS Route 9G Space: 100,000+/- SF Total / 11 +/- Acres Price: $3,950,000 / $4.50 Per SF Contact: info@crproperties.com (845) 485-3100 / www.crproperties.com

Location: St. Francis Hospital Campus Space: 9,184 +/- SF Total Price: $1,250,000 / $24.00 Per SF Contact: info@crproperties.com (845) 485-3100 / www.crproperties.com

To feature your listing here please email Hdebartolo@westfairinc.com

20 April 8, 2013 • WCBJ • HV Biz

WHITE PLAINS, 29 Oakwood Ave. Single-family residence; 50 x 125. Plaintiff: CitiMortgage Inc. Plaintiff’s attorney: Davidson, Fink, Cook, Kelly & Galbraith, (585) 5466448, (585) 760-8218; 28 E. Main St., Suite 1700, Rochester. Defendant: Maria Aguliera. Referee: James Maisano. Sale: April 8, 11 a.m. Approximate lien: $587,819.25. YONKERS, 50 Maple St. Apartments; .13 acre. Plaintiff: Flushing Savings Bank FSB. Plaintiff’s attorney: Clair & Gjertsen, 720 Post Road, Scarsdale. Defendant: Salwa Muquattash. Referee: Mitchell Weingarden. Sale: April 10, 10 a.m. Approximate lien: $325,000. YONKERS, 164 Ravine Ave., Apt. 1A. Condominium; not available. Plaintiff: Board of managers of Ravine Gardens Condominium. Plaintiff’s attorney: Smith Buss Jacobs, (914) 476-0600; 733 Yonkers Ave., Yonkers. Defendant: Solape Akinbolaji. Referee: Robert Anesi. Sale: April 16, 9 a.m. Approximate lien: $68,999.70.

CNS Heating and Cooling Inc., Scarsdale. $16,698 in favor of Intercounty Supply Inc., BedA Limo Ride L.L.C., Yonkers. ford Hills. Filed Sept. 13. $7,202 in favor of the New York State Department of Labor Un- Core Contracting of New employment Insurance Divi- York, Mount Vernon. $98,403 sion, Albany. Filed May 31. in favor of Westchester Putnam Counties Laborers Local Union Alegria Development Corp., No. 60 Board of Trustees Fringe Tarrytown. $1,456 in favor of Benefit Funds, Hawthorne. the New York State Tax Com- Filed Sept. 13. mission, Albany. Filed June 4. DMS Woodworking Corp., American Moving and Stor- Buchanan. $2,631 in favor of age Inc., Elmsford. $438 in the New York State Department favor of the New York State of Labor Unemployment InDepartment of Labor Unem- surance Division, Albany. Filed ployment Insurance Division, May 31. Albany. Filed May 31. Econocraft Worldwide Arrow Seafoods Inc., Har- Manufacturing Inc., Yonkers. rison. $79 in favor of the New $5,500 in favor of Ford Motor York State Tax Commission, Al- Credit Company L.L.C. Filed Sept. 20. bany. Filed June 4.

Judgments

Heathcote Bootery Inc., New Rochelle. $85,873 in favor of Signature Bank, New York City. Filed Sept. 17. In A Jiffy Delivery Services Inc., Pelham. $8,076 in favor of the New York State Department of Labor Unemployment Insurance Division, Albany. Filed May 31. Israel Heart Fund Inc., Valhalla. $245 in favor of the New York State Department of Labor Unemployment Insurance Division, Albany. Filed May 31. Jubco Site Development L.L.C., Valhalla. $76,899 in favor of Pine Bush Equipment Company Inc., Pine Bush. Filed Sept. 25.

JVPW Fabrics and Crafts Inc., d.b.a. Sew Crafty, Yonkers. EF Management L.L.C., $222 in favor of the New York Mount Vernon. $29,513 in fa- State Department of Labor Unvor of Fourth Ave Gas Corp., employment Insurance Division, Albany. Filed May 31. Mount Vernon. Filed Sept. 24.

Aureon Laboratories Inc., Yonkers. $1,094 in favor of the New York State Department of Labor Unemployment Insurance Division, Albany. Filed May 31. Ercole Electric Inc., Yorktown Heights. $6,585 in favor of the AVR Graphic Design Inc., New York State Department of Yonkers. $78,000 in favor of the Labor Unemployment InsurWorkers’ Compensation Board ance Division, Albany. Filed of the State of New York, Alba- May 31. ny. Filed May 25. Federico Hair Color SpecialBarefoot Agency L.L.C., Ir- ist Inc., White Plains. $8,561 vington. $212 in favor of the in favor of Hamilton Equity New York State Department of Group L.L.C., Buffalo. Filed Labor Unemployment Insur- Sept. 12. ance Division, Albany. Filed May 31. French Toast Restaurant Inc., Yonkers. $72,000 in favor of the BP Worldwide L.L.C., Harri- Workers’ Compensation Board son. $3,910 in favor of Willow of the State of New York, AlbaRun Foods Inc., Binghamton. ny. Filed May 25. Filed Sept. 12. Gabandy Corp., Scarsdale. C and A Italian Specialties $25,000 in favor of the WorkInc., Ossining. $1,542 in favor ers’ Compensation Board of the of the New York State Depart- State of New York, Albany. Filed ment of Labor Unemployment May 25. Insurance Division, Albany. Filed May 31. Gasant Design Group Corp., Yonkers. $547 in favor of the Cathy Hair and Company New York State Department of Inc., Chappaqua. $300 in favor Labor Unemployment Insurof the New York State Depart- ance Division, Albany. Filed ment of Labor Unemployment May 31. Insurance Division, Albany. Filed May 31.

KRF Site Development, Armonk. $447 in favor of Friendly Fuel Inc., Ossining. Filed Sept. 12. Last Licks Management Company L.L.C., New Rochelle. $1,034 in favor of the New York State Department of Labor Unemployment Insurance Division, Albany. Filed May 31. Last Touch Inc., Yonkers. $328 in favor of the New York State Department of Labor Unemployment Insurance Division, Albany. Filed May 31. Maxine Morgan Inc., Peekskill. $16,302 in favor of Rae Park Associates Inc., Peekskill. Filed Sept. 14. Newton Interiors Inc., Rye Brook. $828 in favor of the New York State Department of Labor Unemployment Insurance Division, Albany. Filed May 31. Palmer Exxon Corp., Larchmont. $2,000 in favor of the Workers’ Compensation Board of the State of New York, Albany. Filed May 25.

Credits, Clients and Awards

On the Go

MOUNT KISCO MEDICAL GROUP has announced 77 of its physicians have been named Top Doctors by Castle Connolly Medical Ltd., a health care research and information firm. The doctors were recognized in Castle Connolly’s recently published 16th edition of Top Doctors for the New York Metro Area.

WEDNESDAY APRIL 24 Westchester Children’s Association’s Spring Advocacy Dinner, 6 p.m., Tappan Hill Mansion, 81 Highland Ave.,Tarrytown. For information, visit wca4kids.org.

LINDSAY FARRELL, president and CEO of Open Door Family Medical Center Inc., was recently honored by the National Association of Community Health Centers (NACHC). Farrell was honored for her work for the second consecutive year and was presented with the Hall of Fame Award at the 38th Annual NACHC Policy and Issues Forum in Washington, D.C. NACHC is a nonprofit organization whose mission is to enhance and expand access to quality, community-responsive health care for America’s medically underserved and uninsured. JUDITH SIMON, executive director of A&J Home Care Inc. and founder of the Center for Creative Movement, has been named as the 2013 citizen of the year by the Mount Kisco Chamber of Commerce (MKCC). In addition to Simon, the MKCC will honor the Mount Kisco Drug and Alcohol Abuse Prevention Council as the 2013 outstanding nonprofit organization of the year.

Newsmakers

THURSDAY APRIL 28 Westchester Library System’s 22nd Annual Book & Author Luncheon, 11:30 a.m. to 2 p.m., CV Rich Mansion, 305 Ridgeway, White Plains. For information, call (914) 674-3600 or email pbraja@wlsmail.org.

THURSDAY MAY 16 VNS Westchester’s Spring Benefit Gala, 5:30 to 8:30 p.m., Sunningdale Country Club, 300 Underhill Road, Scarsdale. For information, call (914) 682-1480, ext. 649 or email jinfante@ vns.org.

YMCA of White Plains Youth and Government Club (Y&G) afforded local high school students the opportunity to travel to the capitol building in Albany to propose legislation to a group of peers. Bills were developed by these students and presented formally in front of an audience of YMCA Y&G members from around the state of New York.

Snapshot

BRIDGET GIBBONS of Bronxville has SOUND SHORE MEDICAL CENTER (SSMC) announced four of its residents’ research submitted for review resulted in been elected by The Women’s Enterprise invitations to the annual Scientific Meeting of the American College of Physicians. Development Center Inc. (WEDC) to its board of directors. Gibbons, CEO of Gibbons Digital Consultants, holds a Bachelor of Arts degree in international studies from American University in Washington and certificates in technology from Columbia University and social media from New York University. WEDC is a nonprofit organization dedicated to helping entrepreneurs achieve economic self-sufficiency through small business ownership.

ALYZZA C. OZER of Chappaqua was recently named senior vice president of resource development with the United Way of Westchester and Putnam. Most recently, Ozer served as regional vice president of the American Cancer Society. Ozer holds a Juris Doctorate from the University of Miami and a Bachelor of Arts in philosophy from Goucher College.

From left, doctors Marie Louies Lansen, Jie Ling, Sharanjeet Thind and Alexis Ferguson, shown at the 2013 ACP Scientific Meeting.

Information for these features has been submitted by the subjects or their delegates. HV Biz • WCBJ • April 8, 2013

FACTS&FIGURES Paragon Construction Tristate L.L.C., Yonkers. $403 in favor of the New York State Department of Labor Unemployment Insurance Division, Albany. Filed May 31. Personal Healthcare L.L.C., Tarrytown. $64,775 in favor of Monticello Motor Club L.L.C., Monticello. Filed Sept. 21. Pilgrim Group Inc., Scarsdale. $37,637 in favor of Emerson Electric Co., Racine, Wis. Filed Sept. 12. Plateau Painting Company Inc., Mamaroneck. $4,714 in favor of Big Red Box Dumpster Rentals, Columbia, S.C. Filed Sept. 21. Prodigy Auto Repair Inc., Yonkers. $874 in favor of the New York State Department of Labor Unemployment Insurance Division, Albany. Filed May 31.

TLC Limousine Corp., Ossining. $200 in favor of the New York State Department of Labor Unemployment Insurance Division, Albany. Filed May 31.

Hornsby, Andre Jose, et al. Filed by Citibank N.A. Action: seeks to foreclose on a mortgage to secure $160,500 affecting property located at 23 Water Grant St., Unit 6H, Yonkers Wilby Supermarket Corp., 10701. Filed Jan. 24. Mount Vernon. $470 in favor of the New York State Department Jassi, Barjinder, et al. Filed of Labor Unemployment In- by Mid-Island Mortgage Corp. surance Division, Albany. Filed Action: seeks to foreclose on a mortgage to secure $409,500 May 31. affecting property located at Worktopia Inc., White Plains. 69-71 High St., Yonkers. Filed $72,000 in favor of the Work- Jan. 24. ers’ Compensation Board of the State of New York, Albany. Filed Lambert, George J., as public administrator of the estate of May 25. Catherine James, et al. Filed by Yonkers Papa Inc., d.b.a. Papa HSBC Bank USA N.A. Action: John’s Pizza, Yonkers. $538 seeks to foreclose on a mortgage in favor of the New York State to secure $310,000 affecting Department of Labor Unem- property located at 6 Fulton St., ployment Insurance Division, Hastings-on-Hudson 10706. Filed Jan. 24. Albany. Filed May 31.

Lawrence, Carl, et al. Filed by Emigrant Mortgage Company Lis Pendens Inc. Action: seeks to foreclose on a mortgage to secure $550,000 The following filings indicated a affecting property located at R.E. Klein Inc., d.b.a. Haw- legal action has been initiated, 22 Warwick Road, Bronxville. thorne Car Wash, Hawthorne. the outcome of which may affect Filed Jan. 24. $32,000 in favor of the Workers’ the title to the property listed. Compensation Board of the State of New York, Albany. Filed Cuellar, Angela R., et al. Filed Marcus, Jared A., individually and as the administrator of the May 25. by Wells Fargo Bank N.A. Ac- estate of Cathy J. Marcus, et al. tion: seeks to foreclose on a Filed by Bank of America N.A. Route 22 American Restau- mortgage to secure an unspeci- Action: seeks to foreclose on a rant and Bar, Armonk. $369 fied amount affecting property mortgage to secure $238,000 in favor of the New York State located at 56 Westerly St., Yon- affecting property located at Department of Labor Unem- kers 10704. Filed Jan. 24. 73 Pocantico Road, Ossining ployment Insurance Division, 10562. Filed Jan. 24. Albany. Filed May 31. Falasca, Scott, et al. Filed by Emigrant Mortgage Company Molloy, Sean, et al. Filed by Ryder Chemical Inc., Scars- Inc. Action: seeks to fore- JPMorgan Chase Bank N.A. dale. $340,631 in favor of NTL close on a mortgage to secure Action: seeks to foreclose on a Capital L.L.C., Pelham. Filed $200,000 affecting property mortgage to secure $576,000 afSept. 21. located at 67 Lake Ave., Tarry- fecting property located at 117 town. Filed Jan. 24. Millard Ave., Bronxville 10708. Filed Jan. 24. Surf Club of New Rochelle Inc., d.b.a. Surf Club, New Garcia, Emma, et al. Filed by Rochelle. $1,962 in favor of the HSBC Bank USA N.A. Action: Orsini, Marilyn, et al. Filed New York State Department of seeks to foreclose on a mortgage by Hudson City Savings Bank. Labor Unemployment Insur- to secure $448,000 affecting Action: seeks to foreclose on a ance Division, Albany. Filed property located at 24 Fairview mortgage to secure $128,000 afMay 31. Ave., White Plains 10603. Filed fecting property located at 156 Jan. 24. Chauncey Place, Peekskill. Filed Jan. 24. TFJP Inc., d.b.a. On The Waterfront, New Rochelle. Giambalvo, Raquel P., et al. $19,450 in favor of Dairy- Filed by HSBC Bank USA N.A. land USA Corp., Bronx. Filed Action: seeks to foreclose on a Sept. 18. mortgage to secure $224,700 affecting property located at 1133 Midland Ave., Unit 1E, Bronxville 10708. Filed Jan. 24.

22 April 8, 2013 • WCBJ • HV Biz

Perry, Robert, et al. Filed by JPMorgan Chase Bank N.A. Action: seeks to foreclose on a mortgage to secure $250,000 affecting property located at 291 London Road, Yorktown Heights 10598. Filed Jan. 24.

Valine Realty Corp., as owner. $1,732 as claimed by JFJ Fuel Inc., Yonkers. Property: in Yonkers. Filed March 25.

General Electric Co., as owner. $105,926 as claimed by Belway Electrical Contracting, Elmsford. Property: in Ossining. Filed March 29.

52 Yonkers Ave Grocery and Deli, 52 Yonkers Ave., Yonkers 10701, c/o Juan R. Saint-Hilaire. Filed May 16.

Embellished Woman, 29 Adams St., Mount Vernon 10550, c/o Patricia L. Terry. Filed May 16.

Zehner, Jeanne R., as owner. Genius Initiative, 60 E. Sunny$67,090 as claimed by Madera side Lane, Irvington 10533, c/o Contracting Inc., Pelham. Prop- Grace Selover. Filed May 15. Ramsey, Craig, heir to the es- erty: in Pelham. Filed March 29. tate of Herbert M. Ramsey, et al. Gravity Theory Guitars, Filed by Generation Mortgage 6 Crawford Lane, Scarsdale Co. Action: seeks to foreclose on 10583, c/o Shane Gilbert. Filed New Businesses a mortgage to secure $630,000 May 16. affecting property located at 19 This paper is not responsible for Cooley Place, Mount Vernon typographical errors contained Mount Vernon Relay Games, 10550. Filed Jan. 24. in the original filings. 6 Gramatan Ave., Mount Vernon 10550, c/o Deborah ReynReynolds, Lillian, et al. Filed olds. Filed May 14. by Deutsche Bank National Trust Co. Action: seeks to fore- Partnerships Pride Transport and Truckclose on a mortgage to secure $574,000 affecting property lo- AA Plant Brokers, 6 Hunter ing, 234 Farquhar Ave., Yonkers cated at 41 Delrey Drive, Mount Lane, Somers 10589, c/o Dorie 10701, c/o Joseph T. Pasqualoni. Vernon 10552. Filed Jan. 24. Valenti and Sebastian Bulfa- Filed May 14. mante. Filed May 16. Professional Cleaners, 25 St., Port Chester 10573, Mechanic’s Liens K and K House Cleaning, 270 Parker Locust Ave., Port Chester 10573, c/o Edith O. Engelhard. Filed May 16. Fama, Victor B., as owner. c/o Isperanza Velasco and Jorge Velasco. Filed May 14. $3,000 as claimed by Yukos Trend Contracting ServicHeating and Air Conditioning. es, 14 Moultrie Ave., Yonkers Property: in Mount Pleasant. c/o Brian R. Felix. Filed Filed March 26. Sole Proprietorships 10710, May 14.

Amorcito, 38 Gedney Ave., LTF Real Estate Company White Plains 10605, c/o JorgeInc., as owner. $375,052 as lina Canepa. Filed May 15. claimed by Testa Corp. Property: in Harrison. Filed March 29. Anytime Anywhere Any Drink, 480 Arcady Road, OsRobins, Gene, as owner. $4,485 sining 10562, c/o Garry Leavy. as claimed by Villa Terranova Filed May 14. Projects L.L.C., Hawthorne. Property: in Greenburgh. Filed Blue Sea Video Productions, March 29. 21 Rudolph Terrace, Yonkers 10701, c/o Melkis J. Pinto. Filed May 14. Bring To Market, 114 Loomis Ave., Second floor, Yonkers 10704, c/o Peter DiNardo. Filed May 15. El Placer De Vivir, 52 Drake Ave., New Rochelle 10801, c/o Maria G. Tellez Tapia. Filed May 15.

Westchesters Independent Network Television, 6 Gramatan Ave., Mount Vernon 10550, c/o Carl Beazer. Filed May 14.

Patents The following patents were issued by the U.S. Patent and Trademark Office in Washington, D.C. Changing the location of a buffer bay in a netlist. Patent no. 8,413,104 issued to Matthew R. Ellavsky, Rochester, Minn.; Sean T. Evans, Rochester, Minn.; Timothy D. Helvey, Rochester, Minn.; Phillip P. Normand, Chippewa Falls, Wis.; Jason L. Van Vreede, Trempealeau, Wis.; and Bradley C., White, Rochester, Minn. Assigned to International Business Machines Corp., Armonk.

Classifying workload for a service. Patent no. 8,413,159 issued to Shmuel Ben-Yehuda, Haifa, Israel; and Dan S. Pelleg, Liman, Israel. Assigned to International Business Machines Corp., Armonk.

Device, method and computer program product for managing a software development process. Patent no. 8,413,105 issued to Asaf Adi, Qiryat Ata, Israel; Jonathan Bnayahu, Haifa, Israel; Inbal Ronen, Haifa, Israel; and Avi Copying segments of virtual Yaeli, Haifa, Israel. Assigned to resource definition to create International Business Maand deploy a virtual resource chines Corp., Armonk. on a physical resource. Patent no. 8,413,141 issued to Michael Dynamic network adapter John Branson, Rochester, Minn; queue pair allocation. Patent and Gregory Richard Hinter- no. 8,413,143 issued to Omar meister, Rochester, Minn. As- Cardona, Austin, Texas; Jeffrey signed to International Busi- P. Messing, Round Rock, Texas; ness Machines Corp., Armonk. and Patrick T. Vo, Austin, Texas. Assigned to International Business Machines Corp., Armonk.

Fine-grained software-directed data prefetching using integrated high-level and low-level code analysis optimizations. Patent no. 8,413,127 issued to Roch G. Archambault, Markham, Calif.; Robert J. Blainey, Newmarke, Calif.; Yaoqing Gao, North York, Calif.; Allan R. Martin, Toronto, Calif.; James L. McInnes, Toronto, Calif.; and Francis Patrick O’Connell, Austin, Texas. Assigned to International Business Machines Corp., Armonk. Method, system and computer program for installing software products based on package introspection. Patent no. 8,413,134 issued to Massimiliano Celli, Latina, Italy; Luigi Pichetti, Rome, Italy; Marco Secchi, Rome, Italy; and Marcello Velati, Ostia, Rome, Italy. Assigned to International Business Machines Corp., Armonk.

MHA on the move Run/Walk

5K Run/Walk & 1-Mile Kids’ Race Sunday, May 5, 2013

FDR State Park 2957 Crompound Road Yorktown Heights, NY 10598

Free Parking

Rain or Shine!

8:00am-9:45pm: Check-in/Register 9:00am: 1 Mile Kids’ Race 9:45am: 5K Run/Walk Lace up your sneakers in support of mental health!

System and method for demonstrating the correctness of an execution trace in concurrent processing environments. Patent no. 8,413,122 issued to Kristijan Dragicevic, Zurich, Switzerland; Luis Garces-Erice, Zurich, Switzerland; and Daniel Nikolaus Bauer, Birmensdorf, Switzerland. Assigned to International BusiProcessor thread load-bal- ness Machines Corp., Armonk. ancing manager. Patent no. 8,413,158 issued to Men-Chow System and method for selfChiang, Austin, Texas; and policing of authorized conHong Lam Hua, Austin, Texas. figuration by end points. PatAssigned to International ent no. 8,413,130 issued to Hari Business Machines Corp., Ar- Haranath Madduri, Austin, monk. Texas. Assigned to International Business Machines Corp., Armonk.

Visualization of information using landmasses. Patent no. 8,413,112 issued to Donna N. Dillenberger, Yorktown Heights; Sandra K. Johnson, Austin, Texas; Joan L. Mitchell, Longmont, Colo.; and David Ward, Broomfield, Colo. Assigned to International Business Machines Corp., Armonk. Work queue selection on a local processor within a multiple processor architecture. Patent no. 8,413,161 issued to Robert A. Blackburn, Hopewell Junction; Robert O. Dryfoos, Hopewell Junction; Mark Gambino, and Brewster; and Michael J. Shershin, Poughkeepsie. Assigned to International Business Machines Corp., Armonk.

UJA-Federation of New York’s Westchester Business and Professional Division

2013 Annual Luncheon honoring

Jason Friedland President and Owner of Westrock Development, LLC

and

Mitchell Ostrove Chairman/CEO of The Ostrove Group Incorporated

Thursday, May 9, 2013 Brae Burn Country Club Purchase, New York

Special Guests:

Gold:

Cocktails & Hors d’Oeuvres at 11:30 a.m. Lunch & Program at 12:30 p.m.

Bronze: Media partners: Jessica Lynn, Pop/Country Singer-Songwriter

Supporting:

Multithreaded physics engine with impulse propagation. Patent no. 8,413,166 issued to Eric O. Mejdrich, Preston, Wash.; Paul E. Schardt, Rochester, Minn.; Robert A. Shearer, Rochester, Minn.; and Matthew R. Tubbs, Rochester, Minn. Assigned to International Business Machines Corp., Armonk.

Lou Young, WCBS –TV

Miss Hudson Valley, Jessica Pinckney

This event is intended for donors of $500 or more to UJA-Federation’s 2013 Annual Campaign. Cover charge: $125 per person. (The cover charge represents the value of the event and is not tax-deductible.) For further information, please contact Nora Shapiro at shapiron@ujafedny.org or 1.914.761.5100 ext. 122.

For more info, call 914-345-5900 x7511 The Mental Health Association of Westchester 580 White Plains Road • Suite 510 • Tarrytown, NY 10591 www.mhawestchester.org

To learn more about UJA-Federation’s life-changing work, visit www.ujafedny.org/westchester. Through UJA-Federation, you care for people in need, inspire a passion for Jewish life and learning, and strengthen Jewish communities in New York, in Israel, and around the world.

HV Biz • WCBJ • April 8, 2013

STSR, LLC, Arts. of Org. filed with the SSNY on 02/12/2013. Office loc: Westchester County. SSNY has been designated as agent upon whom process against the LLC may be served. SSNY shall mail process to: 2155 Palmer Avenue, Larchmont, NY 10538. Reg Agent: George D’Angelo, 2155 Palmer Avenue, Larchmont, NY 10538. Purpose: Any Lawful Purpose. #58542 Salem Cedar Lake LLC. Arts. of Org. filed with Secy. of State of NY (SSNY) on 1/17/13. Office in Westchester County. SSNY designated agent of LLC upon whom process against it may be served. SSNY shall mail process to Karen Tranchida, 1 Spring Hill Rd, North Salem, NY 10560. Purpose: General. #58543 NOTICE OF FORMATION OF SERENDIPITY ESTATES, (ìLLCî). Art. of Org. filed with the Secy. of State of NY (SSNY) on 02/07/13. Office location: Westchester County. SSNY designated as agent upon whom process may be served. SSNY shall mail copy of process against LLC to Patricia Cunningham, 75 S. Broadway 4th Floor White Plains, NY 10601. Purpose: General Purpose. #58544 Notice of Formation of Cipolla & Partners LLC. Arts. of Org. filed Secy. of State of NY (SSNY) on 1/14/13. Off. loc.: Westchester County. SSNY designated as agent of LLC upon whom process against it may be served. SSNY shall mail process to: c/o Vin Cipolla, 35 Siscowit Road, Pound Ridge, NY 10576. Purpose: any lawful activity. #58545 Notice of Formation of Compass Creative Group LLC Art. Of Org. filed with SSNY on12/27/2012 . Office Location: Westchester County. SSNY designated as agent of the LLC upon whom process against it may be served. SSNY shall mail process to: C/O United States Corporation Agents, INC. 7014 13th Avenue Suite 202 Brooklyn, NY 11228.Purpose: any lawful purpose. #58546 Notice of Formation of NEW KING STREET LLC. Arts. of Org. filed with the Secy. of State of NY (SSNY) on 12/10/12. Office location: Westchester County. SSNY designated as agent of LLC upon whom process against it may be served. SSNY shall mail process to: 78 North State Rd., Briarcliff Manor, NY 10510. Purpose: any lawful act or activity. #58548 Notice of Formation of THE WOODS DEVELOPMENT, LLC. Arts. of Org. filed with the Secy. of State of NY (SSNY) on 1/25/13. Office location: Westchester County. SSNY designated as agent of LLC upon whom process against it may be served. SSNY shall mail process to: c/o The Young Companies, 92 North Avenue, New Rochelle, NY 10801. Purpose: any lawful act or activity. #58549 Name of Limited Liability Company (LLC): HARUKI GREY LLC. Date of filing Articles of Organization with the Secretary of State (SSNY) 3/28/12. The LLC is located in Westchester County. The SSNY has been designated as agent of the LLC upon whom process against it may be served. The post office address to which the SSNY shall mail a copy of any process against it served is to the principal business location at c/o 1214 W. Boston Post Rd, Mamaroneck, NY 10543. Purpose of business of LLC is any lawful act or activity. #58550

LEGAL NOTICE The Articles of Organization of BBC PROPERTIES, LLC (the ìCompanyî) were filed with the Secretary of State of New York on February 20, 2013. The office of the Company is located in Westchester County, New York. The Secretary of State has been designated as agent of the Company upon whom process against it may be served. The post office address within or without the state to which the Secretary of State shall mail a copy of any process against the Company served upon him or her is: Bryan L. Cappelli, 37 Donald Street, East Williston, New York 11596. The Company was formed for any lawful business purpose or purposes permitted under the New York Limited Liability Company Act. #58551

LEGAL NOTICE The Articles of Organization of KRAMERICA PROPERTIES, LLC (the ìCompanyî) were filed with the Secretary of State of New York on February 20, 2013. The office of the Company is located in Westchester County, New York. The Secretary of State has been designated as agent of the Company upon whom process against it may be served. The post office address within or without the state to which the Secretary of State shall mail a copy of any process against the Company served upon him or her is: Bryan L. Cappelli, 37 Donald Street, East Williston, New York 11596. The Company was formed for any lawful business purpose or purposes permitted under the New York Limited Liability Company Act. #58552

LEGAL NOTICE The Articles of Organization of VANDALAY PROPERTIES 3, LLC (the ìCompanyî) were filed with the Secretary of State of New York on February 20, 2013. The office of the Company is located in Westchester County, New York. The Secretary of State has been designated as agent of the Company upon whom process against it may be served. The post office address within or without the state to which the Secretary of State shall mail a copy of any process against the Company served upon him or her is: Bryan L. Cappelli, 37 Donald Street, East Williston, New York 11596. The Company was formed for any lawful business purpose or purposes permitted under the New York Limited Liability Company Act. #58553 NOTICE OF FORMATION OF JD Infolabs Consulting LLC. Articles of Organization filed with the Secretary of State of NY (SSNY) on 02/18/2011. Office location: WESTCHESTER County. SSNY has been designated as agent upon whom process against it may be served. The Post Office address to which the SSNY shall mail a copy of any process against the LLC served upon him/her is: 8A North Lawn Avenue Elmsford NY 10523 which is the principal business address of the LLC. Purpose: any lawful act or activity. #58554 EMD Car Service, LLC, Art. of Org. filed with NY Secy. of State on 02/25/13. Office located in Westchester Co. Secy. of State designated as agent upon which process may be served. Secy. of State shall mail a copy of any process against it served upon him to: PO Box 184, Bedford Hills, NY 10507 (the LLCís primary business location). LLC may engage in any lawful act or activity for which a limited liability company may be formed. #58555 NOTICE OF FORMATION OF LIMITED LIABILITY COMPANY (LLC). NAME: ELITE SAFETY, LLC Articles of Organization were filed with the Secretary of State of New York (SSNY) on 10/03/12. Office location: Westchester County. SSNY has been designated as agent of the LLC upon whom process against it may be served. SSNY shall mail a copy of process to: The LLC, 595 Mclean Ave. Yonkers, New York 10705, principal business location of the LLC. Purpose: any lawful business activity. #58556 FR & GT Equities LLC. Arts. of Org. filed with Secy. of State of NY (SSNY) on 2/6/13. Office in Westchester County. SSNY designated agent of LLC upon whom process against it may be served. SSNY shall mail process to Fernando Reynoso, 69 Bennett Ave. Apt 507, NY, NY 10033. Purpose: General. #58557 By The Hudson Restaurant & Lounge LLC. Arts. of Org. filed with Secy. of State of NY (SSNY) on 1/7/13. Office in Westchester County. SSNY designated agent of LLC upon whom process against it may be served. SSNY shall mail process to Fernando Reynoso, 69 Bennett Ave. Apt 507, NY, NY 10033. Purpose: General #58558 Notice of Formation of BM ACQUISITIONS, LLC. Arts. of Org. filed with Secy. of State of NY (SSNY) on 2/21/13. Office location: Westchester County. SSNY designated as agent of LLC upon whom process against it may be served. SSNY shall mail process to: 177 Main St., #266, New Rochelle, NY 10801. Purpose: any lawful activity. #58559

LEGAL NOTICES

Notice of Formation of Jonathan Rosen Business Brokerage, LLC. Arts. of Org. filed with Secy. of State of NY (SSNY) on 2/22/13. Off. loc.: Westchester County. SSNY designated as agent of LLC upon whom process against it may be served. SSNY shall mail process to: c/o Falcon & Singer P.C., 14 Harwood Court, Ste. 220, Scarsdale, NY 10583. Purpose: any lawful activity. #58561

DECADENT BITES, LLC, Arts. of Org. filed with the SSNY on 11/21/2012. Office loc: Westchester County. SSNY has been designated as agent upon whom process against the LLC may be served. SSNY shall mail process to: 47 Rolling Hills Lane, Harrison, NY 10528. Purpose: Any Lawful Purpose. #58562 Notice of Registration of RAQUEL BIANCA CREATIVE, LLC, Articles of Org. filed with Secy. of State of NY (SSNY) on 2/27/13. Office loc.: WESTCHESTER Co. SSNY designated as agent of partnership upon whom process against it may be served. SSNY shall mail process c/o The LLC, 64 HUDSON POINT LANE, OSSINING, NY 10562. Profession to be practiced by LLC: Law. #58563 NOTICE OF FORMATION of 18 Lynden Street Associates, LLC Art. of Org filed Secíy of State (SSNY) 2/27/13. Office location: Westchester County. SSNY designated as agent of LLC upon whom process against it may be served. SSNY shall mail copy of process to One Hunter Ave, Armonk, NY 10506. Purpose: any lawful activities. #58564 NOTICE OF FORMATION of SDS Realty LLC Art. of Org filed Secíy of State (SSNY) 2/28/13. Office location: Westchester County. SSNY designated as agent of LLC upon whom process against it may be served. SSNY shall mail copy of process to c/o Andrew P. Schriever, Esq., Cuddy & Feder LLP, 445 Hamilton Ave, 14th Fl, White Plains, NY 10601. Purpose: any lawful activities. #58566 Notice of Formation of TDM Enterprises, LLC. Arts. of Org. filed with Secy. of State of NY (SSNY) on 2/27/13. Office location: Westchester County. SSNY designated as agent of LLC upon whom process against it may be served. SSNY shall mail process to: 134 Marble Avenue, Pleasantville, NY 10570, Attn: Tony Pullano. Purpose: any lawful activity. #58568 Notice of Formation of SKMW, LLC. Arts. of Org. filed with NY Dept. of State on 12/10/12. Office location: Westchester County. Sec. of State designated agent of LLC upon whom process against it may be served and shall mail process to: c/o Becker Ross, LLP, 317 Madison Ave., Suite 614, NY, NY 10017-5273. Purpose: any lawful activity. #58569 Notice of Formation of Southern Blvd Petroleum LLC. Arts. of Org. filed Secy. of State of NY (SSNY) on 2/26/13. Off. loc.: Westchester County. SSNY designated as agent of LLC upon whom process against it may be served. SSNY shall mail process to: c/o The LLC, 555 South Columbus Ave., Ste. 201, Mt. Vernon, NY 10550. Purpose: any lawful activity. #58570 Notice of Qual. of Zeppoleme, LLC. filed with Sec of State NY (SSNY): 1/3/13. Office in Westchester County. Formed in DE: 10/23/2012. SSNY designated agent of LLC upon whom process against it may be served & shall mail process to: 325 N. Main St, Port Chester, NY 10573. Foreign add: Corporation Service Company, 2711 Centerville Rd, Ste 400, Wilmington, DE 19808. Arts. of Org. filed with DE Sec. of State, 401 Federal St., Dover, DE 19901. Purpose: General. #58571 Notice of Qual. of Iconma, L.L.C. filed with Sec of State NY (SSNY): 11/14/12. Office in Westchester County. Formed in MI: 4/17/2000. SSNY designated agent of LLC upon whom process against it may be served & shall mail process to: Attn: Claudine George, 850 Stephenson Hwy. Ste 612, Troy, MI 48083. Foreign add: 850 Stephenson Hwy. Ste 612, Troy, MI 48083. Arts. of Org. filed with Director of the Dept. of Licensing and Regulatory Affairs, MI Dept. of Licensing and Regulatory Affairs, Bureau of Commercial Services, Corp. Div., P.O. Box 30054, Lansing, MI 48909. Purpose: General. #58572

Notice of Formation of North Westchester Maintenance Services LLC. Arts. of Org. filed with Secy. of State of NY (SSNY) on 12/12/12. Office location: Westchester County. SSNY designated as agent of LLC upon whom process against it may be served. SSNY shall mail process to: c/o Zarin & Steinmentz, 81 Main St., Ste. 415, White Plains, NY 10601. Purpose: any lawful activity. #58573 621 COURTLAND LLC, Arts. of Org. filed with the SSNY on 03/01/2013, name amended to: 621 COURTLANDT LLC on 03/01/2013. Office location: Westchester County. SSNY has been designated as agent upon whom process against the LLC may be served. SSNY shall mail process to: Juan Roldan, PO Box 1014, Bronx, NY 10465. Purpose: Any Lawful Purpose. #58574 Notice of Formation of LLC: Name: THRIFTY MEASURES LLC. Article of Organization filed with NY Sec. of State 02/14/2013. Office location: Westchester County. New York Secretary of State shall be designated as agent of LLC upon whom process against it may be served. Sec. of State shall mail a copy of process to the registered agent United States Corporation Agents Inc., 7014 13th Avenue, Suite 202, Brooklyn, NY 11228. Purpose: Any lawful activity. #58575 Name of LLC: 68W, LLC Arts. of Org. filed NY Sec. of State 2/11/13. Princ. off. loc.: Westchester Cty. Sec. of State designated as agent of LLC upon whom process against it may be served. Sec. of State shall mail a copy of process to the LLC, c/o Wm. A. Wetzel, Esq., 199 Main St., #205, White Plains, NY 10601 Purpose: any lawful activity. #58576 Notice of Formation of 209 East Main Street LLC. Arts. Of Org. filed with Secy. Of State of NY (SSNY) on 5/23/2012. Office Location: Westchester Co. SNY designated as agent of LLC, upon whom process against it may be served. SSNY shall mail process to: c/o 209 E. Main Street, Mt. Kisco, NY 10549, also registered agent. General Purpose. #58577

LEGAL NOTICE The Articles of Organization of 2050 Route 22 Owner, LLC (the ìCompanyî) were filed with the Secretary of State of the State of New York on March 5, 2013. The office of the Company is located in Westchester County, New York. The Secretary of State has been designated as agent of the Company upon whom process against it may be served. The post office address within or without the state to which the Secretary State shall mail a copy of any process against the Company served upon him or her is: Christopher Sclafani, c/o Mount Kisco Medical Group, P.C., 110 South Bedford Road, Mount Kisco, New York 10549. The Company was formed for any lawful business purpose or purposes permitted under the New York Limited Liability Company Act. #58579

Notice of Formation of EVERGREEN NEWGEN, LLC. Arts. of Org. filed Secy. of State of NY (SSNY) on 8/29/12. Off. loc.: Westchester County. SSNY designated as agent of LLC upon whom process against it may be served. SSNY shall mail process to: The LLC, 8 Hickory Kingdom Road, Bedford, NY 10506. Purpose: any lawful activity. #58583 Notice of Formation of 3-144 NYC GREENRIDGE LLC. Arts. of Org. filed Secy. of State of NY (SSNY) on 2/12/13. Office location: Westchester County. SSNY designated as agent of LLC upon whom process against it may be served. SSNY shall mail process to: c/o Hofheimer Gartlir & Gross, LLP, 530 Fifth Ave., NY, NY 10036, Attn: Jules E. Levy, Esq., the registered agent upon whom process may be served. Purpose: any lawful purpose. #58584

Notice of substance of the Articles of Organization filed with the New York Secretary of Stateís Office (SSNY) on 2/28/2013 for RED HOUSE ENTERTAINMENT, LLC. Principal office: Westchester County. Business: To engage in any lawful act or activity. SSNY is designated as the agent of the company upon whom process against it may be served. The address to which the SSNY shall mail a copy of any process is 2 Durisol Road, Garrison, NY 10524 #58594

Notice of Formation of 482 MUSIC LLC. Arts. of Org. filed Secy. of State of NY (SSNY) on 2/25/13. Off. loc.: Westchester County. SSNY designated as agent of LLC upon whom process against it may be served. SSNY shall mail process to: c/o Wertheimer Fredman, LLC, 333 Westchester Ave., Ste. S-302, White Plains, NY 10604. Purpose: any lawful purpose. #58585

Starport Capital LLC. Arts. of Org. filed with Secy. of State of NY (SSNY) on 8/10/12. Office in Westchester County. SSNY designated agent of LLC upon whom process against it may be served. SSNY shall mail process to c/o Ravishankar Subramanya, 188 Mountain Rd., Pleasantville, NY 10570. Purpose: General. #58595

NOTICE OF FORMATION of LAGNY #014, LLC Art. of Org filed Secíy of State (SSNY) 3/6/13. Office location: Westchester County. SSNY designated as agent of LLC upon whom process against it may be served. SSNY shall mail copy of process to c/o Marshall Goldberg, Wofsey, Rosen, Kweskin & Kuriansky, LLP, 600 Summer St, Stamford, CT 06901. Purpose: any lawful activities. #58586 NOTICE OF FORMATION of JDG Real Estate LLC Art. of Org filed Secíy of State (SSNY) 3/6/13. Office location: Westchester County. SSNY designated as agent of LLC upon whom process against it may be served. SSNY shall mail copy of process to c/o Vito Galasso, 40 Benedict Ave, #2A, Tarrytown, NY 10591. Purpose: any lawful activities. #58587 Notice of Formation of 5 Circle Road LLC.Art. Of Org. filed with SSNY on 11/20/2012 . Office Location:Westchester country . SSNY designated as agent of the LLC upon whom process against it may be served. SSNY shall mail process to: P.O.Box 11,Ardsley,NY,10502-0011.Purpose: any lawful purpose. #58588 NOTICE OF FORMATION OF LIMITED LIABILITY COMPANY (LLC). NY VIRTUAL ASSISTANT/CONCIERGE SERVICES LLC Articles of Organization were filed with the Secretary of State of New York (SSNY) on 02/25/2013. Office location: Westchester County. SSNY has been designated as agent of the LLC upon whom process against it may be served. SSNY shall mail a copy of process to: The LLC, 703 Pelham Road, Apt 112, New Rochelle, NY 10805, principal business location of the LLC. Purpose: any lawful business activity. #58589

Notice of formation of Armonk Senior Care LLC. Articles of Organization filed with the Secretary of State of NY (SSNY) on 1/30/2013. Office location: Westchester. SSNY has been designated for service of process. SSNY shall mail a copy of any process served against the LLC to 67 Clinton Road, Garden City, NY 11530. Purpose of LLC: to engage in any lawful act or activity. #58580

NAME OF LLC: HEADY TEDDY’S OUTFITTERS, LLC Arts. Of Org. filed with Sec. State NY 09/21/12. LLC located in Westchester County. SSNY designated as agent of LLC upon whom process against it may be served. SSNY shall mail copy of process to 52 Hidden Hollow Ln. Millwood, NY 10546. Purpose of LLC: any lawful business activity. #58590

Notice of Formation of DHM CONSULTING LLC. Arts. of Org. was filed with SSNY on 3/5/13. Office location: Westchester County. SSNY designated as agent of LLC whom process against may be served. SSNY shall mail process to: c/o The LLC, 11 Puritan Rd., Rye, NY 10580. Purpose: all lawful activities. #58581

NOTICE OF FORMATION OF EnviroCare Energy Solutions LLC Arts. of Org. filed w/Secy of State of NY on 02/14/13, Office loc: Westchester Cty, SSNY designated as agent of LLC upon whom process against it may be served. SSNY shall mail process to: c/o Lyons McGovern LLP, 399 Knollwood Rd, Ste 216, White Plains, NY 10603. Purpose: Any lawful activity #58591

Notice of Formation of EV PLASTICS, LLC. Arts. of Org. filed Secy. of State of NY (SSNY) on 10/4/12. Off. loc.: Westchester County. SSNY designated as agent of LLC upon whom process against it may be served. SSNY shall mail process to: The LLC, 8 Hickory Kingdom Road, Bedford, NY 10506. Purpose: any lawful activity. #58582

Notice of Formation of 503 East 73 LLC. Arts. of Org. filed Secy. of State of NY (SSNY) on 3/7/13. Off. loc.: Westchester County. SSNY designated as agent of LLC upon whom process against it may be served. SSNY shall mail process to: c/o Vanderleigh Properties, LLC, 66 Marbledale Road, Tuckahoe, NY 10707. Purpose: any lawful activity. #58593

Notice of Formation of 222 ñ 224 THOMPSON LLC. Arts. of Org. filed Secy. of State of NY (SSNY) on 3/7/13. Off. loc.: Westchester County. SSNY designated as agent of LLC upon whom process against it may be served. SSNY shall mail process to: c/o Vanderleigh Properties, LLC, 66 Marbledale Road, Tuckahoe, NY 10707. Purpose: any lawful activity. #58592

YB STORAGE PROPERTIES LLC, Arts. of Org. filed with the SSNY on 04/26/2002. Office loc: Westchester County. SSNY has been designated as agent upon whom process against the LLC may be served. SSNY shall mail process to: 34 Norm Ave, Bedford Hills, NY 10507. Reg Agent: Alan Ferraro, 34 Norm Ave, Bedford Hills, NY 10507. Purpose: Any Lawful Purpose. #58596 Notice of Formation of Lotus Opportunity Fund, L.P. Filed with Secy. of State of NY on 03/04/2013. Office Location: 330 S Broadway, Unit C3, Tarrytown, NY 10591. Process against this formation may be served to the above address. Purpose: any lawful activity. #58597 LEGAL NOTICE Notice of formation of Limited Liability Company (ìLLCî). Name: Enclave on 5th Associates, LLC. Articles of Organization filed with the Secretary of State of the State of New York (ìSSNYî) on 3/11/2013. N.Y. office location: Westchester County. The SSNY has been designated as agent of the LLC upon whom process against it may be served. The SSNY shall mail a copy of any process to Enclave on 5th Associates, LLC, c/o E.R. Holdings LLC, 2975 Westchester Avenue, Suite 100, Purchase, NY 10577. Name/address of each member available from SSNY. Purpose: any lawful activity. #58598 LEGAL NOTICE Notice of formation of Limited Liability Company (ìLLCî). Name: Enclave on 5th Commercial, LLC. Articles of Organization filed with the Secretary of State of the State of New York (ìSSNYî) on 3/11/2013. N.Y. office location: Westchester County. The SSNY has been designated as agent of the LLC upon whom process against it may be served. The SSNY shall mail a copy of any process to Enclave on 5th Commercial, LLC, c/o E.R. Holdings LLC, 2975 Westchester Avenue, Suite 100, Purchase, NY 10577. Name/ address of each member available from SSNY. Purpose: any lawful activity. #58599 LEGAL NOTICE Notice of formation of Limited Liability Company (ìLLCî). Name: Enclave on 5th Residential, LLC. Articles of Organization filed with the Secretary of State of the State of New York (ìSSNYî) on 3/11/2013. N.Y. office location: Westchester County. The SSNY has been designated as agent of the LLC upon whom process against it may be served. The SSNY shall mail a copy of any process to Enclave on 5th Residential, LLC, c/o E.R. Holdings LLC, 2975 Westchester Avenue, Suite 100, Purchase, NY 10577. Name/address of each member available from SSNY. Purpose: any lawful activity. #58600

Kramer’s Collectibles Consulting, LLC, Art. of Org. filed with NY Secy. of State on 12/28/12. Office is located in Westchester Co. Secy. of State designated as agent upon which process may be served. Secy. of State shall mail a copy of any process against it served upon him/her to: 25 Leroy Place Apt #208, New Rochelle, NY 10805. LLC may engage in any lawful act or activity for which a limited liability company may be formed. #58601 Notice of Formation of ECO CARRIAGE NYC, LLC. Arts. of Org. filed Secy. of State of NY (SSNY) on 3/5/13. Off. loc.: Westchester County. SSNY designated as agent of LLC upon whom process against it may be served. SSNY shall mail process to: The LLC, 550 Mamaroneck Ave., Ste. 307, Harrison, NY 10528. Purpose: any lawful purpose. #58602 Notice of Formation of Rockingstone Avenue LLC. Arts. of Org. filed Secy. of State of NY (SSNY) on 2/28/13. Office location: Westchester County. SSNY designated as agent of LLC upon whom process against it may be served. SSNY shall mail process to: 76 Vine Road, Larchmont, NY 10538. Purpose: to engage in any lawful act or activity. #58603 Notice of Formation of J&M Family Holdings LLC. Arts. of Org. filed Secy. of State of NY (SSNY) on 2/28/13. Office location: Westchester County. SSNY designated as agent of LLC upon whom process against it may be served. SSNY shall mail process to: 76 Vine Road, Larchmont, NY 10538. Purpose: to engage in any lawful act or activity. #58604 Notice of Formation of Dora Street LLC. Arts. of Org. filed Secy. of State of NY (SSNY) on 2/28/13. Office location: Westchester County. SSNY designated as agent of LLC upon whom process against it may be served. SSNY shall mail process to: 76 Vine Road, Larchmont, NY 10538. Purpose: to engage in any lawful act or activity. #58605 Notice of Formation of Clark Court LLC. Arts. of Org. filed Secy. of State of NY (SSNY) on 2/28/13. Office location: Westchester County. SSNY designated as agent of LLC upon whom process against it may be served. SSNY shall mail process to: 76 Vine Road, Larchmont, NY 10538. Purpose: to engage in any lawful act or activity. #58606 Seahorse Seafood LLC. Arts. of Org. filed with Secy. of State of NY (SSNY) on 2/28/13. Office in Westchester County. SSNY designated agent of LLC upon whom process against it may be served. SSNY shall mail process to Todd Albright, 333 No. Bedford Rd Ste 140, Mt. Kisco, NY 10549. Purpose: General. #58607 NOTICE OF FORMATION OF New York Building Analytics & Engineering, LLP. Arts of Org filed with Secy of State of NY (SSNY) on 2/5/13. Office location: WESTCHESTER. SSNY designated as agent upon whom process may be served and shall mail copy of process against LLP to principal business address: 2 Arbor Drive, New Rochelle, NY 10804. Purpose: any lawful act. #58608 3920-3922 LLC 3920-3922 LLC Notice of Formation of 3920-3922 LLC. Articles of Organization filed with the Secretary of State of New York (SSNY) on 3/14/13. Office Location 65 Cresthill Road, Yonkers, NY (Westchester County). SSNY designated as agent of LLC upon whom process against it may be served. SSNY shall mail copy of process to: 65 Cresthill Road, Yonkers, NY 10710. Purpose: any lawful activity. #58609 TTP Capital Industries LLC. Arts. of Org. filed with Secy. of State of NY (SSNY) on 2/15/13. Office in Westchester County. SSNY designated agent of LLC upon whom process against it may be served. SSNY shall mail process to David Manne, 100 White Plains Rd., Tarrytown, NY 10591. Purpose: General. #58610

Continued on next page

24 April 8, 2013 • WCBJ • HV Biz

LEGAL NOTICES Continued from previous page FMFS OF TIMES SQUARE, LLC, Arts. of Org. filed with the SSNY on 01/11/2013. Office loc: Westchester County. SSNY has been designated as agent upon whom process against the LLC may be served. SSNY shall mail process to: 115 E Stevens Ave., Valhalla, NY 10595. Purpose: Any Lawful Purpose. #58611 NOTICE OF FORMATION OF LIMITED LIABILITY COMPANY (LLC). NAME: DERBA & DERBA, LLC. Articles of Organization were filed with the Secretary of State of New York (SSNY) on 02/19/2013. Office location: Westchester County. SSNY has been designated as agent of the LLC upon whom process against it may be served. SSNY shall mail a copy of process to: Derba & Derba, LLC, 42 Galloway Ln, Valhalla, NY 10595, principal business location of the LLC. Purpose: any lawful business activity. #58612 Notice is hereby given that an on-premises license, #TBA has been applied for by Arias Restaurant Group, LLC d/b/a Sergio’s Restaurant and Bar to sell beer, wine and liquor at retail in an on premises establishment. For on premises consumption under the ABC law at 301 Columbus Avenue Valhalla NY 10595. #58613 Notice of Formation of Limited Liability Company (LLC). NAME: TOM TASSONE LLC. Articles of Organization were filed with the Secretary of State of New York (SSNY) on 03/14/2013. Office location: Westchester County. SSNY has been designated as agent of the LLC upon whom process against it may be served. SSNY shall mail a copy of process to: Tom Tassone LLC, 18 Ria Drive, White Plains, NY 10605, principal business location of the LLC. Purpose: any lawful business activity. #58614

Notice of Formation of Steeplechase Partners LLC. Arts. of Org. filed Secy. of State of NY (SSNY) on 3/19/13. Office location: Westchester County. SSNY designated as agent of LLC upon whom process against it may be served. SSNY shall mail process to: c/o United Corporate Services, Inc., 10 Bank St., Ste. 560, White Plains, NY 10606. Purpose: any lawful activity. #58615 Notice of Formation of 228 Clinton Avenue, LLC. Arts. of Org. filed Secy. of State of NY (SSNY) on 2/20/13. Office location: Westchester County. SSNY designated as agent of LLC upon whom process against it may be served. SSNY shall mail process to: George N. Stavis, Esq., 55 Appleton Place, Dobbs Ferry, NY 10522. Purpose: any lawful activity. #58616 LIFEíS ESSENTIALS WITH RUBY DEE LLC. Office location is Westchester County. SSNY has been designated as agent of LLC upon whom process against it may be served. SSNY shall mail a copy of such process to the LLC, P.O. Box 696, New Rochelle, NY 10801. Office address in GA is LIFEíS ESSENTIALS WITH RUBY DEE, 3410 Newgold Trace, Union City, GA 30291. Copies of Certificate of Organization of LLC are on file and may be obtained from the Secretary of State of GA, Corporations Division, 315 West Tower, #2 Martin Luther King, Jr. Dr., Atlanta, Georgia 30334-1530. Purpose of business of LLC is any lawful act or activity. #58617 Notice of Formation of Window Solutions Plus, LLC. Articles of Organization filed with the Secretary of State of New York(SSNY) on 02/20/13. Office Location: Westchester County. SSNY designated as agent of the LLC upon whom process against it may be served. SSNY shall mail process to: Window Solutions Plus, LLC, 139 Knickerbocker Avenue, Stamford, CT 06907. Purpose: For any lawful purpose. #58618

NOTICE OF FORMATION of Ronin Rock, LLC a New York Domestic Limited Liability Company. Articles of Organization filed with the Secretary of State of NY (SSNY) on 02/07/2013. Office Location: Westchester County: SSNY has been designated as agent upon whom process against it may be served. The Post Office address to which the SSNY shall mail a copy of any process against the LLC served upon him is C/O the LLC 108 Village Square #204, Somers, NY 10589. Purpose of LLC: to engage in any lawful act or activity. Street address of Principal Business Location is: 108 Village Square #204, Somers N.Y 10589. #58619

LEGAL NOTICE The Articles of Organization of DUKE REAL ESTATE VENTURES, LLC (the ìCompanyî) were filed with the Secretary of State of the State of New York on March 19, 2013. The office of the Company is located in Westchester County, New York. The Secretary of State has been designated as agent of the Company upon whom process against it may be served. The post office address within or without the state to which the Secretary of State shall mail a copy of any process against the Company served upon him or her is: Bryan L. Cappelli, 37 Donald Street, East Williston, New York 11596. The Company was formed for any lawful business purpose or purposes permitted under the New York Limited Liability Company Act. #58620 LUCKY MENSCH, LLC, Arts. of Org. filed with the SSNY on 03/21/2013. Office loc: Westchester County. SSNY has been designated as agent upon whom process against the LLC may be served. SSNY shall mail process to: Steinvurzel Law Group P.C., 34 South Broadway - Ste 401, White Plains, NY 10601. Purpose: Any Lawful Purpose. #58621

DICK’S HARD BEVERAGES LLC, Arts. of Org. filed with the SSNY on 01/11/2013. Office loc: Westchester County. SSNY has been designated as agent upon whom process against the LLC may be served. SSNY shall mail process to: Michael Puff, 18 Revolutionary Road, Cortlandt Manor, NY 10567. Purpose: Any Lawful Purpose. #58622 Notice of Formation of CRESTWOOD BUILDERS GROUP, LLC. Arts. of Org. was filed with SSNY on 3/22/13. Office location: Westchester County. SSNY designated as agent of LLC whom process against may be served. SSNY shall mail process to: c/o The LLC, 12 Water St. #204, White Plains, NY 10601. Purpose: all lawful activities. #58623 Notice of Formation of KPRINCE & ASSOCIATES LLC. Arts. of Org. was filed with SSNY on 2/15/13. Office location: Westchester County. SSNY designated as agent of LLC whom process against may be served. SSNY shall mail process to: c/o The LLC, 29 Maplewood Ave., Dobbs Ferry, NY 10522. Purpose: all lawful activities. #58624

NOTICE OF FORMATION OF SCRIBBLE CREATIVE, LLC. Art. of Org. filed with SSNY on 3/19/2013. Office located in Westchester County. SSNY designated as agent of LLC upon whom process against it may be served. SSNY shall mail process to the principal business location at 255 Washington Ave, Pleasantville, NY 10570. Purpose of business of LLC : any lawful purpose. #58627 NOTICE OF FORMATION OF LIMITED LIABILITY COMPANY. NAME: 889 Nepperhan Realty LLC. Articles of Organization were filed with the Secretary of State of New York (SSNY) on 12/14/12. Office location: Westchester County. SSNY has been designated as agent of the LLC upon whom process against it may be served. SSNY shall mail a copy of process to the LLC, c/o 889 Nepperhan Realty LLC, 889 Nepperhan Ave, Yonkers, New York 10703. Purpose: any lawful purpose. #58628

NOTICE OF FORMATION of Monticello Meadows LLC Art. of Org filed Secíy of State (SSNY) 3/25/13. Office location: Westchester County. SSNY designated as agent of LLC upon whom process against it may be served. SSNY shall mail copy of process to Four West Red Oak Lane, White Plains, NY 10604. Purpose: any lawful activities. #58625

ìNotice of formation of MAPLE ROW REAL ESTATE ADVISORS, LLCî. Articles of Organization were filed with the Secretary of State of New York (SSNY) on March 14, 2013. Office location: Westchester County. Princ. Office of LLC: 246 Gary Rd. Yorktown Heights, NY 10598. SSNY designated as agent for LLC upon whom process against it may be served. SSNY shall mail process to the LLC at the address of its princ. Office. Purpose: Any lawful activity. #58629

Notice of Formation of Lawrence Abrams LLC. Arts. of organization filed with SSNY on 1/22/13. Office location: Westchester county. SSNY designated as agent of LLC upon whom process may be served. SSNY shall mail process to Kenneth Weisbrot, 1234 W. Broadway, Hewlett, NY 11557. Purpose: any lawful activity. #58626

LONGVIEW HOME INSPECTIONS, LLC., Arts. of Org. filed with the SSNY on 03/21/2013. Office loc: Westchester County. SSNY has been designated as agent upon whom process against the LLC may be served. SSNY shall mail process to: 68 Longview Avenue, White Plains, NY 10605. Purpose: Any Lawful Purpose. #58630

Notice of Formation of First Responder Technologies LLC dba First Responder Warning Systems LLC in NYS. Filed with SSNY on 3/13/2013. Office location: Westchester County. SSNY has been designated as agent of the LLC upon whom process against it may be served. SSNY shall mail a copy of process to Stephane Zapletal, 64 Foxwood Drive Apt 6 Pleasantville, NY 10570. Purpose: For any lawful purpose. #58631 Notice of Qualification of RYE GREENRIDGE LLC. App. for Auth. filed Secy. of State of NY (SSNY) on 3/19/13. Off. loc.: Westchester County. LLC formed in Delaware (DE) on 3/11/13. SSNY designated as agent of LLC upon whom process against it may be served. SSNY shall mail process to: Hofheimer Gartlir & Gross, LLP, 530 Fifth Ave., NY, NY 10036. DE address of LLC: 203 NE Front St., Ste. 101, Milford, DE 19963. Arts. of Org. filed DE Secy. of State, 401 Federal St., Dover, DE 19901. Purpose: any lawful purpose. #58632 Notice of Formation of LAW OFFICE OF LISA M. LICATA, PLLC. Arts. of Org. was filed with SSNY on 3/22/13. Office location: Westchester County. SSNY designated as agent of LLC whom process against may be served. SSNY shall mail process to: c/o The LLC, 62 Pamela Rd., Cortlandt Manor, NY 10657. Purpose: to engage in the practice of Law. #58633 Notice of Formation of JeanStories LLC. Arts. of Org. filed with NY Dept. of State on 3/22/13. Office location: Westchester County. Sec. of State designated agent of LLC upon whom process against it may be served and shall mail process to: Florence Kane, 111 Ralph Ave., White Plains, NY 10606, principal business address. Purpose: any lawful activity. #58635

ImageWork, USA, LLC. Having filed Art. of Org. with the Secíy of State of NY (SSNY) on Aug. 18, 2009 and with offices in Co. of Westchester at 170 Hamilton Ave. White Plains, NY. The SSNY is hereby designated as agent for svc. of process which process shall in turn be mailed to 170 Hamilton Ave., White Plains, NY 10601. The purpose shall be any lawful activity. #58636 Notice is hereby given that an on premises license, #TBA has been applied for by JNSJ, Inc. d/b/a Trattoria 160 to sell beer, wine and liquor at retail in an on premises establishment. For on premises consumption under the ABC law at 160 Marble Avenue Pleasantville NY 10570. #58637 MacDonald Architecture Studio PLLC Notice of formation of MacDonald Architecture Studio PLLC filed with the Secy. of State of NY (SSNY) on 02/21/2012. Office location: Westchester County. SSNY designated as agent of PLLC upon whom process may be served. SSNY shall mail copy of process to the PLLC, 1001 Kensington Way, Mount Kisco, NY 10549. Purpose: For the practice of the profession of Architecture. #58638

LT CONSTRUCTION & WOODWORKING LLC Article of organization were filed with the secretary of State of New York on 11/15/2012. Office located in Westchester County. Secretary of State of New York has been designated as agent of the LLC upon whom process against it may be served. Secretary of State shall mail a copy of process to: LT CONSTRUCTION & WOODWORKING LLC, 72 Lamartine Avenue, Yonkers, NY 10701, principal business location of the LLC. Purpose: any lawful business activity #58474

Our NEWS @ NOON is free, Sign up now at westfaironline.com HV Biz • WCBJ • April 8, 2013

GOOD HAPPeNiNg iN ANd THInGS ABOUT THe HUdSON VALLeY Foundation – one of only 50 students attending U.S. community colleges to be given the award. The mission of the Coca-Cola Scholars Foundation is to provide scholarship programs and enrichment opportunities in support of exceptional young peoples’ pursuit of knowledge and their desire to make a difference in the world. Silver Scholars receive an award of $1,250. Zukowski, a town of Poughkeepsie resident, will graduate in May as an adolescent education major. He is the president of DCC’s chapter of Phi Theta Kappa as well as a peer tutor and a member of the Hudson River Group, a National Model United Nations delegation.

TaleS FRoM BoSCoBel

“Angel Dreams”

dReaMy iMageS

Galerie BMG in Woodstock will begin its new spring season April 12 to June 3, with “Gallery Selections 2013,” a group exhibition featuring new works by photographers represented by the gallery. Viewing hours are Fridays through Mondays, noon to 5 p.m. or by appointment. Among the selections on rotating display throughout the two months will be ethereal images by Angela BaconKidwell, beautifully crafted images on handmade paper by Rita Bernstein, hand-painted still lifes and nudes by Brigitte Carnochan, platinum palladium “reconstructions” by Charles Grogg, photo-collage botanicals by Kim Kauffman, encaustic and mixed-media narratives by Leah MacDonald, and unique mixed-media collages by Kamil Vojnar. For more information, call (845) 679-0027.

a hoMe FoR VeTeRanS

After Brent Webster was discharged from the U.S. Army in 2010, he drifted from one job and one town to another, suffering from post-traumatic stress disorder. When he arrived in Dutchess County last month looking for work, he was contemplating suicide. Webster’s search for housing led him to the offices of Hudson River Housing Inc. in Poughkeepsie. Counselors brought him to Poughkeepsie Commons, an apartment complex for homeless veterans. Built by the Kearney Realty & Development Group and partially funded through state and federal grants, the apartment complex is staffed by counselors from Hudson River Housing, Mental Health America Inc., the American Legion and the Department of Veterans Affairs. “I can honestly say I don’t think I’d be alive if I hadn’t found this place,” he said. Located off Hudson Avenue, the $4.8-million project was completed in November 2012, and 22 of its 24 units are already occupied. For information about Poughkeepsie Commons or the Kearney Realty & Development Group, contact Sean Kearney at (845) 485-5805.

26 April 8, 2013 • WCBJ • HV Biz

Doc Bayne is a regional naturalist and historian.

go Take a hike!

The Hudson Highlands Nature Museum is hosting a hike April 13 along the Lakeville Iron Trail at Sterling Forest with Doc Bayne, a regionally recognized naturalist and historian. Learn about the first iron industry in New York state where the great chain at West Point was made. Visit historic locations including where the miners lived and worked. This is a moderate hike with one steep section. Wear appropriate foot gear, bring water and a bag lunch. For registration and more information visit hhnaturemuseum.org or call (845) 534-5505, ext. 204.

FundRaiSeR FoR pReVenTion oF Child aBuSe

Boscobel is introducing an audio tour that tells three different stories: how Boscobel was saved, how the Hudson River and Storm King Mountain were saved and how the nation’s independence itself was saved during the Revolutionary War. The heart of the tour is a series of interviews with people who, starting in the 1960s, helped save Boscobel and jumpstart the environmental movement. They are introduced on the tour by Kurt Rhoads and his wife, Nance Williamson, Garrison residents and notable actors who have performed leading roles in many performances of the Hudson Valley Shakespeare Festival at Boscobel. Military historian and former West Point cadet and officer James Johnson provides expert commentary about the War for Independence, and other notable individuals such as Pete Seeger, Bob Boyle, John Cronin, John Adams, Robert Kennedy, Jr., Al Butzel and more tell Boscobel’s visitors stories about how our country’s environmental movement was born here in the Hudson Valley. The audio tour will be included in the paid admission fee. For more information, visit Boscobel.org or call (845) 265-3638.

The Center for the Prevention of Child Abuse (CPCA) will hold its annual “There’s No Excuse for Child Abuse” gala May 2 at the Villa Borghese in Wappingers Falls. Dutchess County Sheriff Adrian Anderson and Undersheriff Kirk Imperati will be honored for their ongoing support of the center’s mission to end child abuse in the county. The event includes a silent auction of unique items to raise funds to support the center’s programs. Guests can expect to bid on items including two tickets to Lime Rock Park, complete with a tour and food, a hot air balloon ride for two with a champagne breakfast, and the evening’s raffle will include a piece of jewelry from Zimmer Brothers. Tickets are available at $150 per person. To order tickets or inquire about sponsorship opportunities, call (845) 4540595. Founded in 1973, CPCA partners with schools and various agencies to protect children, advocate on their behalf and educate the community on how to prevent abuse. For more information, visit thecpca.com or call (845) 454-0595.

dCC STudenT naMed SilVeR SCholaR

Dutchess Community College student Tristan Zukowski was designated a Silver Scholar by the Coca-Cola Scholars

The Boscobel grounds map illustrated by Brian Harrold.

Buongiorno, Tuscany

Warwick Valley Chamber of Commerce is partnering with Warwick Valley Travel to bring members and the general public on a Discover Tuscany trip through Collette Tours. Departure is set for Nov. 6 and return on Nov. 15. The tour includes such cities as Rome, Assisi, Terme, Siena, Florence, San Gimignano and more. Price of the trip is $3,049 per person based on double occupancy if you book by May 27. Contact Warwick Valley Travel at (845) 986-8989 or email teresawvt@warwick.net to reserve.

From left, DCC President D. David Conklin, Bernard Handel Community Leadership Award Winner Linda Saland, 2013 DCC Alumni Hall of Fame inductee Amelia Martinko and DCC Foundation Executive Director Trish Prunty.

Gala raises $140G for scholarships

“Anasazi Vision”

Inspired by nature

“Facets,” an exhibit of paintings by Madelon Jones opens with a reception April 19, from 7 to 9 p.m. at the Delaware Arts Center Alliance Gallery, 37 Main St. in Narrowsburg. The exhibit will be on view through May 11. “My inspiration comes from nature and is expressed through the abstraction of form and color,” explains printmaker/painter Jones. “Painting is a wondrous journey for me.” For this exhibit, Jones has created a series of paintings on paper that reveal the mind of an artist who has worked as a printmaker, and has become adept in the use of embossment, encaustic, painting and collage. Jones’ abstractions are layered and complex. Jones graduated from UCLA’s art school with a Bachelor of Fine Arts degree in painting and did graduate work in New York City at New York University, School of Visual Arts and The Printmaking Workshop. For more information, call (845) 252-7576 or visit ArtsAllianceSite.org.

The Dutchess Community College Foundation’s annual gala, Community’s Bridge to the Future, drew 300 guests to honor two individuals and raise more than $140,000 for student scholarships. The event also marked the 30th anniversary of the DCC Foundation’s creation. Amelia Martinko, a 1966 DCC graduate, was inducted into the Alumni Hall of Fame and the Bernard Handel Community Leadership Award was presented to Linda Saland. Martinko is an internist with Mid Hudson Medical Group and on the medical staff of Vassar Brothers Medical Center. She rose through the ranks of physician leadership to be elected the first female president of the medical center’s medical staff in 2007, and she currently is on the board for both VBMC and Mid Hudson Medical Group. VBMC named her Physician of the Year in 2002. Saland has served on the boards of the Mid-Hudson Chapter of the Alzheimer’s Association, the American Heart Association, the Jewish Community Center and the United Way of Dutchess County. In addition, she has chaired events for Mill Street Loft, Family Services and the Center for the Prevention of Child Abuse and has been honored with the Community Foundation of Dutchess County’s Community Service Award, the Marist College President’s Award, the Dutchess County Girl Scouts’ Seat of Honor Award and others. Handel is a longtime supporter of the college and a current member of the DCC Foundation board and has funded a faculty endowed chair, among many other contributions to DCC. Each year Handel presents a $1,000 scholarship to a DCC student. Co-chairpersons for the event were Jim Fedorchak and Kip Bleakley O’Neill. Gala sponsors included Bonura Hospitality Group, Absolute Auctions and Realty, Mid Hudson Medical Group, Rhinebeck Bank and Stop & Shop.

Take a chance on history

Hudson Valley Gallery in Cornwall-on-Hudson is presenting the original John Gould painting Poughkeepsie Railroad Bridge 1888 April 20 and 21 from 1 to 5 p.m. This historic treasure of art is the first prize in a raffle to benefit the YMCA of Dutchess and eastern Orange counties. The drawing will be held July 15 at the Trump National Hudson Valley Golf Club in Hopewell Junction. According to Robert Gould, the painting by his father shows the scene at the opening of the bridge to New Haven Railroad commuter and freight traffic. Today, the bridge is the Walkway Over The Hudson. For more information, contact Paul Gould at (845) 4015443 or mail@paulgouldart.com or robert@bethlehemartgallery.com. Raffle tickets will be available at the gallery.

HV Biz • WCBJ • April 8, 2013

IF WARREN BUFFETT SAID ‘BUY,’ WOULD YOU? Here’s what the Oracle of Omaha had to say in his annual letter to shareholders after Berkshire Hathaway bought 28 newspapers in 15 months:

“THE WORLD HAS CHANGED ... NEWSPAPERS CONTINUE TO REIGN SUPREME, HOWEVER, IN THE DELIVERY OF LOCAL NEWS.” “THERE IS NO SUBSTITUTE FOR A LOCAL NEWSPAPER THAT IS DOING ITS JOB” “PAPERS DELIVERING COMPREHENSIVE AND RELIABLE INFORMATION TO TIGHTLY BOUND COMMUNITIES AND HAVING A SENSIBLE INTERNET STRATEGY WILL REMAIN VIABLE FOR A LONG TIME.” That’s what the Business Journals are all about.

28 April 8, 2013 • WCBJ • HV Biz

FACTS& FIGURES on the record HUDSON VALLEY Building Loans Above $1 million Beaver Brook Beacon Acquisition L.L.C., as owner. Lender: M&T Real Estate Trust. Property: in Beacon. Amount: $1 million. Filed March 29. Beaver Brook Beacon Acquisition L.L.C., as owner. Lender: Manufacturers and Traders Trust Co. Property: in Beacon. Amount: $5 million. Filed March 29.

LaRue, Wayde P., as owner. Lender: M&T Bank. Property: 24 Mount Ridge Court, Monroe 10950. Amount: $298,338. Filed March 27.

CEV Holdings L.L.C., Kingston. Seller: Household Finance Realty Corporation of New York, Pomona, Calif. Property: 10 Parkcrest Drive, Rosendale 12472. Amount: $82,000. Filed Madonna, Kevin J., et al, Hur- March 26. ley, as owner. Lender: Rondout Savings Bank, Kingston. Prop- Chatham Ridge L.L.C., erty: 48 Dewitt Mills Road, Hur- Poughkeepsie. Seller: FV-1 Inc. ley 12443. Amount: $365,000. Property: 30 Greentree Drive Filed March 26. South, Hyde Park. Amount: $119,000. Filed March 26. Pahucki, Thomas, et al, Waywayanda, as owner. Lender: EH Pooled Investments L.P., M&T Bank, Buffalo. Property: Austin, Texas. Seller: Wells 96 Wheatley Road, Waway- Fargo Bank N.A. Property: 17 anda. Amount: $275,000. Filed Overlook Place, Newburgh March 27. 12550. Amount: $12,750. Filed March 29.

Deeds

Pond View Partners L.L.C., as owner. Lender: Manufacturers Above $1 million and Traders Trust Co. Property: in Fishkill. Amount: $2.5 mil- The Palisades Interstate Park lion. Filed March 29. Commission, Bear Mountain. Seller: The Scenic Hudson Land Trust Inc., Poughkeepsie. Property: 130 Mine Road, Highland. Below $1 million Amount: $1.1 million. Filed March 26. Green, Wilbur T. III, Warwick, as owner. Lender: Walden Savings Bank, Montgomery. Property: in Warwick. Amount: Below $1 million $190,000. Filed April 1. 289 Mill House Realty L.L.C., Joseph-Thomas, Jessica, as Poughkeepsie. Seller: 289 Mill owner. Lender: Lisa Usavich, Street Realty Corp., Poughet al. Property: in Wawayan- keepsie. Property: in Poughda. Amount: $135,000. Filed keepsie. Amount: $315,000. Filed March 29. March 27.

Items appearing in the Westchester County Business Journal’s On The Record section are compiled from various sources, including public records made available to the media by federal, state and municipal agencies and the court system. While every effort is made to ensure the accuracy of this information, no liability is assumed for errors or omissions. In the case of legal action, the records cited are open to public scrutiny and should be inspected before any action is taken. Questions and comments regarding this section should be directed to: Bob Rozycki c/o Westfair Communications Inc. 3 Gannett Drive, Suite G7 White Plains, N.Y. 10604-3407 Phone: 694-3600 • Fax: 694-3680

Ferg and Mary L.L.C., Tappan. Seller: Robert W. Fink, Goshen. Property: 14 Ferguson Ave. and 17 Mary St., Port Jervis 12771. Amount: $100,000. Filed March 26. Golden and Golden Building Co., Hyde Park. Seller: Scott A. Larson, Hyde Park. Property: in Hyde Park. Amount: $168,500. Filed March 22. Harriman Hill Condominium, Poughkeepsie. Seller: Sam Tychuk, et al, Harriman. Property: in Monroe. Amount: $12,233. Filed March 28. Hudson Homestead Group L.L.C., Kingston. Seller: Millpond Management Inc., et al, Mount Kisco. Property: in Kingston. Amount: $62,500. Filed March 27.

79 Forest Avenue L.L.C., Highland Mills. Seller: Jeffrey Pagliaroli, Vero Beach, Fla. Property: in Innovation Homes L.L.C., Woodbury. Amount: $144,000. Annondale, N.J. Seller: Gage Developers Inc., Marlboro. Filed April 1. Property: in Plattekill. Amount: $70,000. Filed March 29. Avon Grove Properties L.L.C., Pleasant Valley. Seller: Maria Coppola, Hyde Park. Property: J Sierra Enterprise L.L.C., 1164 Route 9G, Hyde Park Middletown. Seller: Sprague 12538. Amount: $212,000. Filed Construction and Development L.L.C., Astoria. Property: March 28. 81-89 Sprague Ave., Middletown 10940. Amount: $200,000. Cartus Financial Corp., Dan- Filed March 27. bury, Conn. Seller: Andrew S. Espejo, et al, Slate Hill. Property: in Wawayanda. Amount: Jeffrey Drive L.L.C., New York City. Seller: Frost Park L.L.C., $340,000. Filed March 28. Fishkill. Property: in LaGrange. Amount: $140,000. Filed March 26.

K and S Excavating/Contracting Company Inc., Warwick. Seller: WPF Construction Corp., Suffern. Property: in Woodbury. Amount: $180,000. Filed March 28.

Walden Savings Bank, Montgomery. Seller: Hudson and Main L.L.C., Cornwall-onHudson. Property: in Cornwallon-Hudson. Amount: $493,724. Filed March 29.

M. Arden L.L.C., Columbus. Seller: Edward A. Coulon, et al, Middletown. Property: in Warwick. Amount: $99,000. Filed April 1.

WL Management Services L.L.C., Flushing. Seller: Albin Duclet, Blooming Grove. Property: in Wallkill. Amount: $80,000. Filed March 27.

MS Warwick Property L.L.C., Warwick. Seller: Fehim Uyanik, et al, Southold. Property: in Judgments Warwick. Amount: $500,000. Filed April 1. A and A Automotive Works, Saugerties. $979 in favor of the New Fowler L.L.C., Port Jer- New York State Department of vis. Seller: James H. Riley, Port Taxation and Finance, Albany. Jervis. Property: in Port Jer- Filed April 1. vis. Amount: $15,000. Filed March 28. A and B Septic Inc., Monroe. $1,032 in favor of the New Preferred Properties of High- York State Department of land Inc., Millbrook. Seller: Taxation and Finance, Albany. Charles Lanzarone, Highland. Filed April 1. Property: in Lloyd. Amount: $450,000. Filed March 29. Above Standard Construction Inc., West Hurley. $196 Reoco Inc., Lewisville, Texas. in favor of the New York State Seller: Charles P. Obremski, Department of Taxation and FiCornwall-on-Hudson. Proper- nance, Albany. Filed April 1. ty: 2301 Route 207, Rock Tavern 12575. Amount: $241,800. Filed Advanced Enterprises Inc., March 29. Middletown. $336 in favor of the New York State Department Rondout Savings Bank, of Taxation and Finance, AlbaKingston. Seller: Yu-Shin Chen, ny. Filed March 26. et al, Wappingers Falls. Property: 4269 Albany Post Road, Akash Enterprises Inc., New Hyde Park. Amount: $960,000. Windsor. $1,439 in favor of the Filed March 28. New York State Department of Taxation and Finance, Albany. The People of the State of Filed April 1. New York, Albany. Seller: Open Space Conservancy Inc., New All Vac Environmental Inc., York City. Property: in Wood- Washingtonville. $1,782 in favor stock. Amount: $857,800. Filed of the New York State DepartMarch 28. ment of Taxation and Finance, Albany. Filed April 1. U.S. Bank N.A. Seller: Barry McGoey, Yonkers. Property: Attentive Landscaping Corp., in Wappingers. Amount: Greenwood Lake. $1,686 in fa$119,000. Filed March 28. vor of the New York State Department of Taxation and FiUB 1031 Parking L.L.C., nance, Albany. Filed March 26. Greenwich, Conn. Seller: O Ice L.L.C., Escondido, Calif. Prop- BBF Inc., Kingston. $3,261 erty: 1354 Ulster Ave., Kings- in favor of the New York State ton. Amount: $915,883. Filed Department of Taxation and FiMarch 27. nance, Albany. Filed April 1.

Beau Boutique Inc., Monroe. $189 in favor of the New York State Department of Taxation and Finance, Albany. Filed April 1. Best of Times Video Productions Inc., New Windsor. $210 in favor of the New York State Department of Taxation and Finance, Albany. Filed April 1. Big Earth Inc., Walden. $132 in favor of the New York State Department of Taxation and Finance, Albany. Filed March 26. Blue Streak Communications Inc., Greenwood Lake. $1,477 in favor of the New York State Department of Taxation and Finance, Albany. Filed March 26. Brand Name Close Outs Inc., Monroe. $709 in favor of the New York State Department of Taxation and Finance, Albany. Filed March 26. C.D.F. Floors Corp., Monroe. $1,032 in favor of the New York State Department of Taxation and Finance, Albany. Filed April 1. C.V. Mechanical Inc., Walden. $575 in favor of the New York State Department of Taxation and Finance, Albany. Filed April 1. Chery’s Fried Fish L.L.C., Middletown. $2,896 in favor of the New York State Department of Taxation and Finance, Albany. Filed March 26. Cilantro Cocina Corp., Central Valley. $112 in favor of the New York State Department of Taxation and Finance, Albany. Filed March 26. CMG Express Inc., Monroe. $1,437 in favor of the New York State Department of Taxation and Finance, Albany. Filed April 1.

HV Biz • WCBJ • April 8, 2013

FACTS&FIGURES Coyote Café American Cantina Inc., d.b.a. Rolling Rock Restaurant and Bar, Kingston. $632 in favor of the New York State Department of Taxation and Finance, Albany. Filed April 1. DC Network Solutions Inc., New Windsor. $320 in favor of the New York State Department of Taxation and Finance, Albany. Filed April 1. Decorative Lighting Inc., Middletown. $856 in favor of the New York State Department of Taxation and Finance, Albany. Filed March 26. E and R Mechanical Inc., Monroe. $1,437 in favor of the New York State Department of Taxation and Finance, Albany. Filed April 1. Eileen’s Cleaning Business, Warwick. $100 in favor of the New York State Department of Taxation and Finance, Albany. Filed March 26. ERS Elevator and Escalator Accident Consulting Inc., Highland Falls. $211 in favor of the New York State Department of Taxation and Finance, Albany. Filed March 26. F and E Realty Holding Corp., Greenwood Lake. $1,545 in favor of the New York State Department of Taxation and Finance, Albany. Filed March 26. Gigasor Inc., Highland. $281 in favor of the New York State Department of Taxation and Finance, Albany. Filed April 1. Grosso’s Landscaping and Lawncare L.L.C., Middletown. $162 in favor of the New York State Department of Taxation and Finance, Albany. Filed March 26. Harpoon Bay Seafood Restaurant Inc., Warwick. $6,402 in favor of the New York State Department of Taxation and Finance, Albany. Filed March 26. Highland Falls Deli and Grocery Inc., Highland Falls. $1,650 in favor of the New York State Department of Taxation and Finance, Albany. Filed March 26.

Hudson Valley Pawn Brokers of Rockland County Inc., Central Valley. $1,022 in favor of the New York State Department of Taxation and Finance, Albany. Filed March 26. Imogene Productions Inc., Kerhonkson. $72,000 in favor of the Workers’ Compensation Board of the State of New York, Albany. Filed March 29. Jessi Restaurant Inc., Monroe. $120 in favor of the New York State Department of Taxation and Finance, Albany. Filed March 27. Johnson Auto Group Inc., Kingston. $302 in favor of the New York State Department of Taxation and Finance, Albany. Filed April 1. K and S Graphics Inc., Cornwall. $199 in favor of the New York State Department of Taxation and Finance, Albany. Filed March 27. Kingston OHA Development Corp., d.b.a. Family Restaurant, Kingston. $4,303 in favor of the New York State Department of Taxation and Finance, Albany. Filed April 1.

Peppy and Eddy’s Restaurant Inc., Highland Mills. $286 in favor of the New York State Department of Taxation and Finance, Albany. Filed March 27. Pinpoint Digital Media Inc., Monroe. $200 in favor of the New York State Department of Taxation and Finance, Albany. Filed March 27. PJM Appraisers Ltd., Montgomery. $255 in favor of the New York State Department of Taxation and Finance, Albany. Filed April 1. Q and Jade Corp., Monroe. $394 in favor of the New York State Department of Taxation and Finance, Albany. Filed April 1. Rockland HVAC Inc., Monroe. $33 in favor of the New York State Department of Taxation and Finance, Albany. Filed April 1. Rosen Properties Corp., Monroe. $1,022 in favor of the New York State Department of Taxation and Finance, Albany. Filed March 27.

Route 300 Auto Repair Inc., Newburgh. $643 in favor of the Liberty Pipe and Supply Inc., New York State Department of Kingston. $562 in favor of the Taxation and Finance, Albany. New York State Department of Filed March 27. Taxation and Finance, Albany. Filed April 1. Salsa on 211 Inc., Middletown. $163 in favor of the New York Mecfen Contracting Corp., State Department of TaxaMontgomery. $161 in favor of tion and Finance, Albany. Filed the New York State Department March 27. of Taxation and Finance, Albany. Filed March 27. Sandy’s Desire, Highland Mills. $1,032 in favor of the New Nathan’s Famous, Middle- York State Department of Taxatown. $60,042 in favor of the tion and Finance, Albany. Filed New York State Department of April 1. Taxation and Finance, Albany. Filed March 27. Segal Realty Inc., Highland Mills. $744 in favor of the New New Asian Spices Inc., Mid- York State Department of Taxadletown. $397 in favor of the tion and Finance, Albany. Filed New York State Department of April 1. Taxation and Finance, Albany. Filed March 27. Show Me Steals Inc., New Windsor. $150 in favor of the Out the Window Inc., Middle- New York State Department of town. $382 in favor of the New Taxation and Finance, Albany. York State Department of Taxa- Filed April 1. tion and Finance, Albany. Filed March 27.

30 April 8, 2013 • WCBJ • HV Biz

South Street Convenience Store, Newburgh. $1,333 in Lis Pendens favor of the New York State Department of Taxation and Fi- The following filings indicated a nance, Albany. Filed March 26. legal action has been initiated, the outcome of which may affect Sunview Photo Corp., Mon- the title to the property listed. roe. $782 in favor of the New York State Department of Taxa- Adams, Todd, et al. Filed by tion and Finance, Albany. Filed the Federal National Mortgage March 27. Association. Action: seeks to foreclose on a mortgage to seTechlock and Key, Warwick. cure $400,000 affecting prop$741 in favor of the New York erty located at 16 Orr Hatch, State Department of Taxation Cornwall-on-Hudson 12518. and Finance, Albany. Filed Filed March 6. April 1. Allison, Kingsley, et al. Filed by The Coure Fashion Inc., Mid- Deutsche Bank National Trust dletown. $2,847 in favor of the Co. Action: seeks to foreclose on New York State Department of a mortgage to secure $272,000 Taxation and Finance, Albany. affecting property located at 145 Gregory Road, Johnson 10933. Filed April 1. Filed March 7. The Inn at Long Pond Inc., Greenwood Lake. $151 in favor Alvaro, Kathryn, et al. Filed by of the New York State Depart- HSBC Bank USA N.A. Action: ment of Taxation and Finance, seeks to foreclose on a mortgage to secure $273,993 affecting Albany. Filed March 27. property located at 580 Route Tochni Larnaca Corp., d.b.a. 22, Middletown 10940. Filed Villa Carmelia, Kingston. March 13. $6,457 in favor of the New York State Department of Anderson, Janet, aka Janet Taxation and Finance, Albany. Steyer, et al. Filed by Mid-Hudson Valley Federal Credit Union. Filed April 1. Action: seeks to foreclose on a Top Notch Bar-N-Grill L.L.C., mortgage to secure $50,000 afWalden. $2,002 in favor of the fecting property located at 479 New York State Department of Malden Turnpike, Saugerties Taxation and Finance, Albany. 12477. Filed March 29. Filed April 1. Andino, Norkiss, et al. Filed by U.C. Glass Inc., Kingston. Wells Fargo Bank N.A. Action: $1,033 in favor of the New seeks to foreclose on a mortYork State Department of gage to secure $212,135 affectTaxation and Finance, Albany. ing property located at 12 Paul Ave., Newburgh 12550. Filed Filed April 1. March 7.

Babcock, Donald Jr., et al. Filed by OneWest Bank F.S.B. Action: seeks to foreclose on a mortgage to secure $97,900 affecting property located at 634 Route 212, Saugerties 12477. Filed April 1.

Valerie’s Pizza World Inc., Kingston. $100 in favor of the New York State Department of Taxation and Finance, Albany. Filed April 1.

Caracappa, Kathleen M., et al. Filed by Bayview Loan Servicing L.L.C. Action: seeks to foreclose on a mortgage to secure $405,000 affecting property located at 51 N. Main St., Harriman 10926. Filed March 11.

Arrant, Lisa H., as executrix of the estate of Francis L. Kearsing Jr., et al. Filed by JPMorgan Chase Bank N.A. Action: seeks to foreclose on a mortgage to secure $50,000 affecting property Washington Heights Pizzeria located at 72 Deer Trail South, Plus Inc., Newburgh. $1,022 Greenwood Lake 10925. Filed in favor of the New York State March 5. Department of Taxation and Finance, Albany. Filed March 27. Arroyo, Wanda, et al. Filed by Wells Fargo Bank N.A. Action: seeks to foreclose on a mortgage to secure $251,250 affecting property located at 10 Wedgewood Drive, Goshen 10924. Filed March 14.

Barberio, Janet Russell, et al. Filed by U.S. Bank N.A. Action: seeks to foreclose on a mortgage to secure $536,631 affecting property located at 14 Par Court, Middletown 10940. Filed March 4. Boccardor, Rodney C. Jr., et al. Filed by The Bank of New York Mellon Trust Company N.A. Action: seeks to foreclose on a mortgage to secure $320,000 affecting property located at 318 Grand St., Newburgh 12550. Filed March 6. Breen, Norah, et al. Filed by Provident Bank. Action: seeks to foreclose on a mortgage to secure an unspecified amount affecting property located at 188 Farmingdale Road, Washingtonville 10992. Filed March 6. Calabretta, Rocco, et al. Filed by JPMorgan Chase Bank N.A. Action: seeks to foreclose on a mortgage to secure an unspecified amount affecting property located at 5 Country Club Drive, Middletown 10940. Filed March 11. Campilonga, Frank J., et al. Filed by OneWest Bank F.S.B. Action: seeks to foreclose on a mortgage to secure $241,000 affecting property located at 17 Todd Drive, Middletown 10941. Filed March 6.

Carroll, Patrick, et al. Filed by JPMorgan Chase Bank N.A. Action: seeks to foreclose on a mortgage to secure $182,250 affecting property located at 64 Canal St., Port Jervis 12771. Filed March 5.

Credits, Clients and Awards

BONNIE ORR of Middletown has been appointed to the Community Foundation of Orange and Sullivan Counties Board of Directors. The community foundation administers a charitable endowment consisting of more than 100 separately identified funds serving two Hudson Valley counties.

JEWISH FEDERATION OF GREATER ORANGE COUNTY recently awarded scholarships to six Orange County teenagers for educational experiences in Israel. The Israel Experience Scholarship Fund is comprised of funds contributed by the Jewish Federation.

Newsmakers

ORANGE REGIONAL MEDICAL CENTER FOUNDATION appointed the following individuals to its board of trustees. JAKE KRINEY a developer and owner of Barney Realty L.L.C., ANNESE & ASSOCIATES INC. has announced the following proJCK Properties and a partner in JCA Hotels Inc. Kriney holds a motion of two Hudson Valley employees. Bachelor of Arts degree from Syracuse University. MICHAEL HURLEY was promoted to the position of collaboraCLEVELAND W. LEWIS JR. is a board-certified thoracic surgeon tion practice manager. Hurley previously served as a network conand serves at the Orange Regional Medical Center currently as the sultant. He holds a degree from the University of Buffalo. director of the lung cancer disease management team. Lewis comMAURA PEDDLE has been promoted from the position of execpleted his residency in surgery and fellowship in cardiothoracic utive assistant to chief of staff. Peddle will be responsible for planand thoracic surgery at Duke University Medical Center. ning and directing administrative, financial, key client engagement STEVEN I. MILLIGRAM, is the senior partner of Tarshis Catania and operational activities. She is a graduate of Iona College in New Liberth Mahon & Milligram P.P.L.C., which is a general practice Rochelle. law firm specializing in health law and litigation. Milligram holds a Juris Doctorate from Pace University. WILLIAM J. RUGGLES, owner of DECAT Driving School in Middletown, has previously served on the Orange Regional Foundation Board of Trustees. He holds a bachelor’s degree in business administration and master’s degree in public administration from the University at Albany.

On the Go FRIDAY, MAY 3 Junior League of Orange County Inc. hosts “A Night at the Races,” 6:30 p.m., Falkirk Estate and Country Club, 206 Smith Clove Road, Central Valley. For information, call 344-8554 or visit jlocny.com.

MONDAY, MAY 6 The Second Annual Taste of Middletown, 6 to 9 p.m., Promenade at Middletown, 70 Fulton St., Middletown. For information, visit tasteofmiddletown.eventbrite.com or call 695-1444.

Information for these features has been submitted by the subjects or their delegates.

HV Biz • WCBJ • April 8, 2013

FACTS&FIGURES Cerniglia, Daniel F., et al. Filed by Deutsche Bank National Trust Co. Action: seeks to foreclose on a mortgage to secure $357,000 affecting property located at 1 Wavey Willow Lane, Montgomery 12549. Filed March 4.

Destin, Jean Frantz, et al. Filed by JPMorgan Chase Bank N.A. Action: seeks to foreclose on a mortgage to secure $133,000 affecting property located at 11 Ted Miller Drive, Maybrook 12543. Filed March 4.

Flores, Miguel A., et al. Filed by M&T Bank. Action: seeks to foreclose on a mortgage to secure $199,900 affecting property located at 95 Grand Ave., Middletown 10940. Filed March 6.

Huling, Cheron, et al. Filed by Wells Fargo Bank N.A. Action: seeks to foreclose on a mortgage to secure $417,000 affecting property located at 2081 Independence Drive, New Windsor 12553. Filed March 6.

Conroy, Michelle M., et al. Filed by Federal National Mortgage Association. Action: seeks to foreclose on a mortgage to secure $417,000 affecting property located at 24 Route 49, Slate Hill 10973. Filed March 4.

Diaz, Jose, et al. Filed by Federal National Mortgage Association. Action: seeks to foreclose on a mortgage to secure an unspecified amount affecting property located at 59 Hulse Ave., Middletown 10940. Filed March 6.

Gonzalez, Joseph N., et al. Filed by RBS Citizens N.A. Action: seeks to foreclose on a mortgage to secure $45,000 affecting property located at 20 Pierces Road, No. 48, Newburgh. Filed March 8.

Hyder, Kelly L., et al. Filed by JPMorgan Chase Bank N.A. Action: seeks to foreclose on a mortgage to secure an unspecified amount affecting property located at 127 Deer Court Drive, Middletown 10940. Filed March 11.

Cornman, Wade C. Jr., et al. Filed by HSBC Bank USA N.A. Action: seeks to foreclose on a mortgage to secure $100,000 affecting property located at 66 Silver Spring Road, New Windsor 12553. Filed March 15.

Dorsch, Kenneth E. Jr., et al. Filed by JPMorgan Chase Bank N.A. Action: seeks to foreclose on a mortgage to secure $299,067 affecting property located at 5 Autumn Leaf Court, Highland Falls 10928. Filed March 14.

Cronk, Thomas, et al. Filed by Deutsche Bank National Trust Co. Action: seeks to foreclose on a mortgage to secure $93,280 affecting property located at 216 Oakland Valley Road, Cuddebackville. Filed March 4. Davis, Darnell, et al. Filed by Wells Fargo Bank N.A. Action: seeks to foreclose on a mortgage to secure $243,080 affecting property located at 40 South St., Highland Falls 10928. Filed March 15.

Dunleavy, Michael J., et al. Filed by Astoria Federal Mortgage Corp. Action: seeks to foreclose on a mortgage to secure $265,750 affecting property located at 28 High Hill Ave., Warwick 10990. Filed March 5. Emashowski, Steve, et al. Filed by U.S. Bank N.A. Action: seeks to foreclose on a mortgage to secure $180,000 affecting property located at 36 Holland Drive, West Hurley 12491. Filed March 29.

Dean, Timothy L., et al. Filed by Bank of America N.A. Action: seeks to foreclose on a mortgage to secure $205,000 affecting property located at 85 Hardenburgh Road, Ulster Park 12487. Filed March 29.

Fayo, Margaret M., et al. Filed by Federal National Mortgage Association. Action: seeks to foreclose on a mortgage to secure $253,000 affecting property located at 960 Scotchtown Collabar Road, Middletown Delia, Thomas J., et al. Filed by 10941. Filed March 8. HSBC Bank USA N.A. Action: seeks to foreclose on a mort- Felter, George H., et al. Filed gage to secure $223,250 affect- by Morequity Inc. Action: seeks ing property located at 9 Pop- to foreclose on a mortgage to lar Trail, Monroe 10950. Filed secure $280,000 affecting propMarch 6. erty located at 2 Colleen Lane, Wallkill 12589. Filed April 1. Deronceray, Jean, et al. Filed by MidFirst Bank. Action: seeks Fico, Carmine, et al. Filed by to foreclose on a mortgage to se- Bank of America N.A. Action: cure $89,023 affecting property seeks to foreclose on a mortgage located at 190 Tremper Ave., to secure $197,650 affecting Kingston 12401. Filed April 1. property located at 73 Fowler Ave., Newburgh 12550. Filed March 11.

32 April 8, 2013 â&#x20AC;˘ WCBJ â&#x20AC;˘ HV Biz

Gorley, Ronald Jr., et al. Filed by Wells Fargo Bank N.A. Action: seeks to foreclose on a mortgage to secure $168,905 affecting property located at 8 Dover Kill Road, Port Jervis 12771. Filed March 13. Hamilton, Paul D., et al. Filed by Federal National Mortgage Association. Action: seeks to foreclose on a mortgage to secure an unspecified amount affecting property located at 61 Academy Ave., Sparrow Bush 12780. Filed March 6. Hansen, Joseph M., et al. Filed by Wells Fargo Bank N.A. Action: seeks to foreclose on a mortgage to secure $325,920 affecting property located at 23 Patricia Lane, Washingtonville 10992. Filed March 12. Hennessey, Grace C., et al. Filed by PNC Mortgage. Action: seeks to foreclose on a mortgage to secure $156,000 affecting property located at 153 Prospect Ave., Middletown 10940. Filed March 4.

Jenerose, John A., et al. Filed by RBS Citizens N.A. Action: seeks to foreclose on a mortgage to secure $116,200 affecting property located at 78 Walnut St., Walden 12586. Filed March 7. Jordan, Guy, et al. Filed by Federal National Mortgage Association. Action: seeks to foreclose on a mortgage to secure $207,000 affecting property located at 117 Harold Ave., Cornwall-on-Hudson 12518. Filed March 11. Juliano, Raymond, et al. Filed by Wells Fargo Bank N.A. Action: seeks to foreclose on a mortgage to secure $427,500 affecting property located at 9 Stargate Lane, Chester 10918. Filed March 4.

Kahan, Moses, et al. Filed by the State of New York Mortgage Agency. Action: seeks to foreclose on a mortgage to secure an unspecified amount affecting property located at 1 Teverya Way, No. 303, Monroe 10950. Hibbert, Antonio R. Sr., et al. Filed March 7. Filed by Hudson Valley Federal Credit Union. Action: seeks to Kaiser, Gustave A. II, et al. foreclose on a mortgage to se- Filed by U.S. Bank N.A. Action: cure $255,150 affecting prop- seeks to foreclose on a morterty located at 32 Pomarico gage to secure an unspecified Drive, Newburgh 12550. Filed amount affecting property loMarch 11. cated at 1 Friendly Circle, Kerhonkson 12446. Filed April 1. Hoffman, Russland D., et al. Filed by JPMorgan Chase Kelly, Kevin P., et al. Filed by Bank N.A. Action: seeks to fore- Bank of America N.A. Action: close on a mortgage to secure seeks to foreclose on a mortgage $126,235 affecting property lo- to secure $566,700 affecting cated at 40 Orange St., Port Jer- property located in Woodbury. vis 12771. Filed March 14. Filed March 12.

Kirschner, Yvette, et al. Filed by JPMC Specialty Mortgage L.L.C. Action: seeks to foreclose on a mortgage to secure $344,709 affecting property located at 35 Capital Drive, Washingtonville 10992. Filed March 13. Kiss, Helen, et al. Filed by Champion Mortgage Co. Action: seeks to foreclose on a mortgage to secure an unspecified amount affecting property located at 640 Blooming Grove Turnpike, Newburgh 12553. Filed March 15.

Marinovich, Thomas S., et al. Filed by Bank of America N.A. Action: seeks to foreclose on a mortgage to secure $170,500 affecting property located at 10 Smith Terrace, Highland 12528. Filed March 28. Martell, Kevin M., et al. Filed by Wells Fargo Bank N.A. Action: seeks to foreclose on a mortgage to secure $90,000 affecting property located at 57 Cross Road, Middletown 10941. Filed March 12. Martinez, Alfredo, et al. Filed by the State of New York Mortgage Agency. Action: seeks to foreclose on a mortgage to secure $152,000 affecting property located at 25 Village Drive, Saugerties 12477. Filed April 1.

Kyles, Melanie, et al. Filed by State Farm Bank F.S.B. Action: seeks to foreclose on a mortgage to secure $80,000 affecting property located at 116 Schunnemunk Road, Monroe 10950. Filed March 4. Maruottolo, Richard, et al. Filed by OneWest Bank F.S.B. Latorre, Bernice, et al. Filed by Action: seeks to foreclose on a Wells Fargo Bank N.A. Action: mortgage to secure $260,000 seeks to foreclose on a mortgage affecting property located at 28 to secure $131,550 affecting Northgate Road, Goshen 10924. property located at 94 Sheffield Filed March 6. Drive, Middletown 10940. Filed March 15. Masone, Christopher P., et al. Filed by Citibank N.A. Action: Lipton, Jeffrey, et al. Filed by seeks to foreclose on a mortgage U.S. Bank N.A. Action: seeks to secure $210,000 affecting to foreclose on a mortgage to property located at 119 Castle secure $406,106 affecting prop- High Road, Middletown 10940. erty located at 17 Gardiner Park Filed March 4. Road, New Paltz 12561. Filed March 26. Mazzella, Anthony J. Jr., et al. Filed by HSBC Bank USA N.A. Lucido, Bartholomew J., et al. Action: seeks to foreclose on a Filed by OneWest Bank F.S.B. mortgage to secure $297,000 Action: seeks to foreclose on a affecting property located at 27 mortgage to secure $288,000 Henry Ave., Newburgh 12550. affecting property located at Filed March 15. 381-405 Pocatello Road, Middletown 10940. Filed March 14. McNally, Timothy G., et al. Filed by Household Finance ReLynch, Kenneth P., et al. Filed alty Corporation of New York. by HSBC Bank USA N.A. Ac- Action: seeks to foreclose on a tion: seeks to foreclose on a mortgage to secure $225,744 mortgage to secure $331,941 affecting property located at 38 affecting property located at Pierce Circle, New Hampton 5571 Searsville Road, Pine Bush 10958. Filed March 6. 12566. Filed March 11. McWilliams, Jennifer, et al. Magana, Francisco A., et al. Filed by Wells Fargo Bank N.A. Filed by Wells Fargo Bank N.A. Action: seeks to foreclose on a Action: seeks to foreclose on a mortgage to secure $280,596 afmortgage to secure $237,418 fecting property located in Haraffecting property located at riman. Filed March 13. 17 Richman Ave, Newburgh 12550. Filed March 7.

Mims, Theon A., et al. Filed by M&T Bank. Action: seeks to foreclose on a mortgage to secure $280,160 affecting property located at 23 Maine Drive, Newburgh 12550. Filed March 14. Moore, Nathaniel L., et al. Filed by U.S. Bank N.A. Action: seeks to foreclose on a mortgage to secure $445,500 affecting property located at 2052 Independence Drive, New Windsor 12553. Filed March 15. Mordica, Kristi Jane, et al. Filed by JPMorgan Chase Bank N.A. Action: seeks to foreclose on a mortgage to secure an unspecified amount affecting property located at 99 Lower Whitfield Road, Accord 12404. Filed March 29. Narvaez, Angel, et al. Filed by Wells Fargo Bank N.A. Action: seeks to foreclose on a mortgage to secure $306,450 affecting property located in Newburgh. Filed March 8. Ofeldt, Ronald E., et al. Filed by Federal National Mortgage Association. Action: seeks to foreclose on a mortgage to secure $76,800 affecting property located at 19 Hillside Trail, Monroe 10950. Filed March 8. Palladino, Angelo, et al. Filed by U.S. Bank N.A. Action: seeks to foreclose on a mortgage to secure $116,900 affecting property located at 107 Baldwin Lane, Newburgh 12550. Filed March 7. Panzica, Joanne, et al. Filed by M&T Bank. Action: seeks to foreclose on a mortgage to secure $303,920 affecting property located at 6 Wilson Road, Cornwall-on-Hudson 12520. Filed March 7. Pastenkos, Roman G., et al. Filed by Household Finance Realty Corporation of New York. Action: seeks to foreclose on a mortgage to secure $355,000 affecting property located at 198 Bull Road, Washingtonville 10992. Filed March 14.

Payen, Moliere, et al. Filed by the State of New York Mortgage Agency. Action: seeks to foreclose on a mortgage to secure $96,000 affecting property located at 908 Parr Meadow Drive, Newburgh 12550. Filed March 11. Pilla, John C., et al. Filed by U.S. Bank N.A. Action: seeks to foreclose on a mortgage to secure $563,000 affecting property located at 14 Pilla Drive, Newburgh 12550. Filed March 12.

Ramos, Arlenis, aka Arlenis Rosado, et al. Filed by JPMorgan Chase Bank N.A. Action: seeks to foreclose on a mortgage to secure an unspecified amount affecting property located at 22 Westwood Drive, Newburgh 12550. Filed March 6.

Santiago, Jose, et al. Filed by JPMorgan Chase Bank N.A. Action: seeks to foreclose on a mortgage to secure $161,450 affecting property located at 21 Lafayette Ave., Middletown 10940. Filed March 15.

Sofer, Yoel, et al. Filed by State of New York Mortgage Agency. Action: seeks to foreclose on a mortgage to secure $114,000 affecting property located at 11 Taylor Court, unit 402, Monroe 10950. Filed March 8.

Valentine, Marjorie I., et al. Filed by U.S. Bank N.A. Action: seeks to foreclose on a mortgage to secure $216,000 affecting property located at 46-48 Orange St., Port Jervis 12771. Filed March 12.

Satenberg, Michael, et al. Filed by HSBC Bank USA N.A. Action: seeks to foreclose on a mortgage to secure $198,400 affecting property located at 10 Valley View Road, Otisville 10963. Filed March 14.

Speechley, Melanie, et al. Filed by Federal National Mortgage Association. Action: seeks to foreclose on a mortgage to secure an unspecified amount affecting property located at 54 Angola Road, Cornwall-onHudson 12518. Filed March 13.

Weathers, Danny, et al. Filed by JPMorgan Chase Bank N.A. Action: seeks to foreclose on a mortgage to secure $246,400 affecting property located at 212 Melville Drive, New Windsor 12553. Filed March 7.

Ritter, Danial A. Jr., et al. Filed by Wells Fargo Bank N.A. Action: seeks to foreclose on a mortgage to secure an unspecified amount affecting property located at 105 Deer Court Drive, Middletown 10940. Filed Sciurca, Christine, et al. Filed Porcoro, Richard John, et al. March 7. by Bank of America. Action: Filed by Wells Fargo Bank N.A. seeks to foreclose on a mortgage Action: seeks to foreclose on a Robinson, Jean-Marie, et al. to secure $112,000 affecting mortgage to secure $160,000 Filed by Citimortgage Inc. Ac- property located at 20 Pierces affecting property located at 69 tion: seeks to foreclose on a Road, Unit 52D, Newburgh Welling Road, Slate Hill 10973. mortgage to secure an unspeci- 12550. Filed March 12. Filed March 15. fied amount affecting property located at 39 Church St., Port Scotto-Armbrister, Liza K., Portfolio Recovery Associ- Jervis 12771. Filed March 13. et al. Filed by U.S. Bank N.A. ates L.L.C., et al. Filed by Bank Action: seeks to foreclose on a of America N.A. Action: seeks Robinson, Jonelle, et al. Filed mortgage to secure $201,105 to foreclose on a mortgage to by JPMorgan Chase Bank N.A. affecting property located at 70 secure $227,000 affecting prop- Action: seeks to foreclose on a Johnes St., Newburgh 12550. erty located at 1170 Washington mortgage to secure $324,022 Filed March 14. Green, New Windsor 12553. affecting property located at 35 Filed March 8. Thompson Drive, Washington- Shaughnessy, Patrick J., et al. ville 10992. Filed March 6. Filed by HSBC Bank USA N.A. Profiro, Lynn Ann, et al. Filed Action: seeks to foreclose on a by BAC Home Loans Servicing Romaine, Timothy Patrick, et mortgage to secure $236,250 L.P. Action: seeks to foreclose on al. Filed by Nationstar Mortgage affecting property located at 99 a mortgage to secure $142,600 L.L.C. Action: seeks to fore- Old Mill Road, Wallkill 12589. affecting property located at 15 close on a mortgage to secure Filed March 13. Meadow St., Newburgh 12550. $276,936 affecting property loFiled March 12. cated at 29 Hudson Drive, New Shea, Timothy, et al. Filed by Windsor 12553. Filed March 14. JPMorgan Chase Bank N.A. Purcell, George A. III, et al. Action: seeks to foreclose on a Filed by The Berkshire Bank. Rougier, Joseph, et al. Filed by mortgage to secure $354,000 Action: seeks to foreclose on a Wells Fargo Bank N.A. Action: affecting property located at mortgage to secure $107,200 af- seeks to foreclose on a mortgage 211 Prospect Road, Blooming fecting property located at 2212 to secure $150,000 affecting Grove 10914. Filed March 4. Route 94, Salisbury Mills 12577. property located at 296 Third Filed March 12. Ave., Kingston 12401. Filed Small, Samantha C., et al. March 28. Filed by The Bank of New York Purvis, Erin E., et al. Filed by Mellon. Action: seeks to foreOcwen Loan Servicing L.L.C. Sampson, John R., et al. Filed close on a mortgage to secure Action: seeks to foreclose on a by HSBC Bank USA N.A. Ac- $351,200 affecting property lomortgage to secure $325,000 tion: seeks to foreclose on a cated at 16 Greenwood Drive, affecting property located at 47 mortgage to secure $106,550 Newburgh 12550. Filed March Saint James St., Kingston 12401. affecting property located at 26 14. Filed March 28. Sheffield Drive, Middletown 10940. Filed March 7. Smith, Sharon A., et al. Filed Raab, Usher, et al. Filed by by JPMorgan Chase Bank N.A. HSBC Bank USA N.A. Action: Santacroce, James A. Jr., et al. Action: seeks to foreclose on a seeks to foreclose on a mort- Filed by HSBC Bank USA N.A. mortgage to secure $221,250 gage to secure $200,000 affect- Action: seeks to foreclose on a affecting property located at 10 ing property located at 35 Park mortgage to secure $272,000 Ohio Drive, Newburgh 12550. Ave., Woodbury 10930. Filed affecting property located at Filed March 15. March 4. 53 D’Alfonso Road, Newburgh 12550. Filed March 14.

Starogiannis, Dimitrios, et al. Filed by OneWest Bank F.S.B. Action: seeks to foreclose on a mortgage to secure $218,000 affecting property located at 18 Franklin St., Port Jervis 12771. Filed March 7. Stessel, Ari, et al. Filed by OneWest Bank F.S.B. Action: seeks to foreclose on a mortgage to secure $142,500 affecting property located at 274 North St., Middletown 10940. Filed March 12. Sucato, James R., et al. Filed by HSBC Bank USA N.A. Action: seeks to foreclose on a mortgage to secure $336,027 affecting property located at 566 Route 44/55, Highland 12528. Filed March 29.

Williams, Tashina, et al. Filed by HSBC Bank USA N.A. Action: seeks to foreclose on a mortgage to secure $289,750 affecting property located at 202 Everett Place, Maybrook 12543. Filed March 14.

Mechanic’s Liens Gingrich, Susan, as owner. $1,665 as claimed by William D. Sylvester Inc., Poughkeepsie. Property: 68 King George Drive, Poughkeepsie. Filed March 28. Mandel, Radka, as owner. $128,859 as claimed by Fusco Engineering and Land Surveying P.C., Middletown. Property: in Middletown. Filed March 26.

Torquato, Lisa A., et al. Filed New Businesses by JPMorgan Chase Bank N.A. Action: seeks to foreclose on a This paper is not responsible for mortgage to secure $175,000 typographical errors contained affecting property located at 5 in the original filings. Parker Lane, New Paltz 12561. Filed April 1. Tyan, Blaze J., et al. Filed by The Bank of New York Mellon. Action: seeks to foreclose on a mortgage to secure an unspecified amount affecting property located at 2232 Route 32, Saugerties 12477. Filed March 27. Unknown heirs of the estate of Linnea Lee, et al. Filed by Deutsche Bank National Trust Co. Action: seeks to foreclose on a mortgage to secure $200,000 affecting property located at 4 Paradise Trail, Monroe 10950. Filed March 6.

Doing Business As Arkadia Entertainment Corp., d.b.a. Dorilar Music, 11 Reservoir Road, Saugerties 12477. Filed March 28. Arkadia Entertainment Corp., d.b.a. Larador Music, 11 Reservoir Road, Saugerties 12477. Filed March 28. Jarred Inc., d.b.a. Jar’D, 10 Main St., Suite 305, New Paltz 12561. Filed March 26.

HV Biz • WCBJ • April 8, 2013

FACTS&FIGURES Big Government Math, P.O. Country Awnings, 76 BrookBox 697, Lake Katrine 12449, side Ave., No. 637, Chester, c/o c/o Jeffrey D. Hellman. Filed Richard T. Sisco. Filed Feb. 17. DBella Photography, 23 March 29. Memory Lane, P.O. Box 245, For My Sweet Daughter, 1289 Marlboro 12542, c/o Rudy A. Valentino and Daniela Y. Campbell Galli Communica- Union Ave., Newburgh 12550, tions, 2796 Route 94, Wash- c/o Shannon Chomanczuk. Vasquez. Filed April 1. ingtonville, c/o Jean Campbell Filed Feb. 15. Galli. Filed Feb. 17. Bake Goods, 9 OverSole Proprietorships Chai Media, 462 Route 32N, Granny’s hill Lane, Warwick 10990, c/o New Paltz 12561, c/o Barbara K. Gloria A. Legge. Filed Feb. 16. Artisan Field Services, P.O. Dener. Filed March 28. Box 354, Pine Bush 12566, c/o Claudio A. Teles. Filed March 29.

Partnerships

TWO rEal ESTaTE TYcOONS rEVEal THEir SEcrETS TWO LONGTIME PALS WHO REACHED THE PINNACLE IN COMMERCIAL AND RESIDENTIAL REAL ESTATE IN FAIRFIELD COUNTY WILL TAKE TO THE STAGE AND RECOUNT THEIR EARLY DAYS – TRIALS AND ERRORS AND SOME HILARIOUS MOMENTS AS WELL – TO THE PRESENT TIME. YOU’LL CHUCKLE AND YOU’LL GAIN INSIGHT TO THE SECRETS OF THEIR RESPECTIVE SUCCESSES. YOU WON’T WANT TO MISS THIS OPPORTUNITY TO FIND OUT WHAT MAKES THE SCINTO AND RAVEIS EMPIRES TICK.

The AudiTorium enterprise Corporate Towers 3 Corporate drive | First Floor Shelton

11:30 a.m. – Meet, greet, lunch | Noon – Program

Moderator William E. PurcEll PRESIDENT, GREATER VALLEY CHAMBER OF COMMERCE Presented by FAIRFIELD COUNTY BUSINESS JOURNAL AND WAG MAGAzINE

34 April 8, 2013 • WCBJ • HV Biz

I Got That, 261 Stickles Terrace, My Grand Attic, 30 Millpond Kingston 12401, c/o Kurt Han- Parkway, Monroe 10950, c/o sen. Filed March 26. Luis A. Garcia. Filed Feb. 17.

I Will Assist U, 10 Ulster Ter- Salon Pure, 548 Route 17K, race, Wallkill 12589, c/o Victoria Walden, c/o Lynn Ann Leary. Hot Rocks Steakhouse, 3 Sim- Colon. Filed Feb. 17. Filed Feb. 15. mons Plaza, Saugerties 12477, c/o William J. Hughes. Filed Jay and Drew Construction, Sherwood Technology SerMarch 28. 121 Main St., Napanoch 12458, vices, P.O. 697, Lake Katrine c/o Jason J. Terwilliger. Filed 12449, c/o Jeffrey D. Hellman. Filed March 29. Hyperzone Hobbies and March 26. Raceway, 37 Cindy Lane, Middletown 10941, c/o Karen Jim’s Butt Buffer of N.Y., Simon General Contractor, Conklin. Filed Feb. 15. 115 Hill Top Road, Saugerties 185 ½ Linden Ave., Middletown 12477, c/o Vernon James Hal- 10940, c/o Zemion Sanca. Filed wick. Filed April 1. Feb. 15.

WILLIAM RAVEIS April

ROBERT SCINTO

Hamilton Management Services, 32 Faculty Road, Cornwall-on-Hudson 12520, c/o Jayne Marie Hamilton. Filed Feb. 16.

Kara Tucker, LCSW, 15 Randi Simply Seeds and Seedlings, Drive, Stone Ridge 12484, c/o 77 Hulse Ave., Middletown Kara N. Tucker. Filed April 1. 10940, c/o Paula Diane Conklin. Filed Feb. 15. Kasey’s Cast-A-Ways, 102 Schoolhouse Road, Greenville Terra Pura, 48 Kate Yaeger 12771, c/o Linda M. Cole. Filed Road, Saugerties 12477, c/o TeFeb. 17. sia Layman. Filed March 26. KW Lane Painting and Dry- The Ruffians, 302 Clinton Ave., wall, 150 Nelson Hoff Road, Kingston 12401, c/o Sean M. Saugerties 12477, c/o Walter J. Griffin. Filed April 1. Lane. Filed March 27. The Women’s Woodstock CyL and L Construction Custom cling Grand Prix, 223 Smith Carpentry, 238 Otens Road, Ave., Kingston 12401, c/o MarEllenville 12428, c/o Craig H. tin Ernst Bruhn. Filed April 1. Leland. Filed March 27. Thrive Fitness, 19 Sandy Road, Language Links, 2015 Little Kingston 12401, c/o Beverly A. Britain Road, Rock Tavern Pitt. Filed March 27. 12575, c/o Marci Sgueglia. Filed Feb. 16. Tina Martinez, 73 Clinton Ave., Apt. 1, Kingston 12401, LEV Construction Servic- c/o Ernestina Martinez. Filed es, 12 Anita Court, Kingston March 29. 12401, c/o Robert M. Lewis. Filed March 28. White Heron Retreat B and B, 428 Springtown Road, New Little Dreamer’s Day Care, Paltz 12561, c/o Amy B. McTear. 69 Stewart Ave., Newburgh Filed March 26. 12550, c/o Mayra A. Espinal. Filed Feb. 16. Zimmer Gardens, 4 Crane St., Kingston 12401, c/o Scott M. MAM Enterprises, 125 High Zimmer. Filed March 28. Falls Road, Saugerties 12477, c/o Jeremiah S. Malgieri. Filed March 29.

Illustration by John Ashton Golden

Students bring ‘business brains’ to a musician’s startup BY JOHN GOLDEN jgolden@westfairinc.com

“W

hat’s the business model?” Curt Abel, an associate professor and director of social entrepreneurship at the Mercy College School of Business, poses the question before an audience on the Dobbs Ferry campus. He steps around tables displaying bizarrely wired and mechanically operated musical instruments – violins, guitars, keyboards – hooked up to levers, laptops and homemade-looking control panels of keys and dials. Drums on the outer rim of the eclectic instrumental layout wear what look like EKG electrode patches on their skins. It all appears to be the inventive fantasy of an electrical engineer with an irrepressible musical streak or of a musician who enjoys fooling with electronics in the key of Rube Goldberg. “How do you make money on this?” Take another look at that electrified array of strangely customized instruments and interfaces. If you have a ready answer to Abel’s question, he and his next-door neighbor and business partner in Mamaroneck, Kurt Coble, might want to hear it. Guided by Abel, 15 business students in Mercy’s social entrepreneurship institute and new Enactus program have been asking and trying out answers to those questions this school year. With another professor’s help, they’ve written a mission statement for the inventor’s business. They’ve helped assemble the instruments in a workshop at Mercy’s Yorktown Heights campus. They’ve helped haul and set up the instruments at an inaugural test market venue. The college last fall became a member university of Enactus, a global nonprofit that fosters partnerships of students and business and academic experts to develop and implement business enterprise projects in needy communities worldwide. With its focus on money-making community projects, Enactus well complements the “learn by doing” method that drives business education at Mercy since Ed Weis, a former managing director at Merrill Lynch, arrived last year as dean of the business school. Enactus is “about for-profit but also about doing good, and doing it in an entrepreneurial fashion,” Abel tells his Mercy audience. Abel and his students think these instruments could do some social good if marketed as a form of therapy – recreational, musical – for disabled persons and

MAKING IT YOUNG

geriatrics with physical or mental limitations. Then again, all kids could have fun playing them, Abel says. Finding the target market is still a work in progress. The work of invention is that of Kurt Coble, a violinist trained at the Eastman School of Music in Rochester. The business for which Mercy’s Enactus students have also launched a website, Studio 7 Robotics Music Co., was founded by him. He prefers to stick to musical robotic invention and leave the business modeling and strategizing to his marketing-savvy neighbor and the business school kids at Mercy. “You can’t do both,” he tells us at Studio 7’s public debut on campus. A native of rural northwest Pennsylvania, Coble has made a living as a freelance musician in New York City. “My night gig,” as he calls it, is as solo violinist in the “Phantom of the Opera” orchestra on Broadway. Phantom has been his steady gig for 20 years – his pit debut was with a tour show in Portland, Oregon – and he sounds a bit weary of it. “I play sappy music every night,” he says. After that cloying sweetness, the computer-aided discordance he demonstrated for his Mercy audience on a gleaming violin whose strings were overlaid with metal levers like clunky orthodontic braces is refreshingly musical to his well-trained ears. His Phantom-acclimated audience though, offered no applause. Coble says he started his robotic inventions “as a macabre joke.” As a professional

musician on Broadway, he is ever threatened by the prospect of losing his job to synthesizers and electronic music that don’t come with the human baggage, the quirks and foibles of flesh-and-blood musicians. “I wanted to see if I could make a robotic violin,”’ he tells his audience. “It started out as kind of a sick joke in my basement.” The technology and “this desire to push the envelope of western music” led Coble and Richard Ryniker, a retired IBM programmer, to develop the P.A.M. Band – Partially Artificial Musicians, that is. The inventors have described the wired-up instruments as a collection of “musical robotic kinetic sculptures.” Using motion and optical sensors, Coble has developed instruments whose most beneficial use and target market could be with the physically and mentally disabled. Coble says he is working on voice-activated music. He wants too to look at neurological connections and the possibility of thought-activated music, “the ultimate wireless connection.” Four years ago, Abel joined his inventive neighbor and beer-drinking companion as managing partner in the startup robotics business. “I’m a marketer,” he tells us. He teamed with Coble after working about a year as vice president of product strategic alliances at MasterCard Worldwide in Purchase. Before that he had been a marketing director at United Retail Inc. and at American Express.

At Mercy College, the professor’s venture with his nextdoor neighbor was opportune for the new learn-by-doing business program on campus. “Enactus was looking for a project,” says Andrew Vatier, an 18-year-old freshman from Queens and president of Enactus at Mercy. The students took on a consulting role with Studio 7 Robotics Music Co. “We’re the business brains behind it,” says Vatier, whose notable poise as a public speaker in a black business suit might be traced to his Kids ’N Comedy training as a stand-up performer in New York City clubs. “We want to find out what’s this best for and who’s going to benefit most from this technology.” Abel says the business likely will be set up as a B corp or benefit corporation in New York, one of several states that allow the creation of private corporations that make a profit from operations that also must benefit society and the environment. The Mercy team and Studio 7 have their first test market with mentally disabled adults at a SPARC Inc. (Special Program and Resource Connection) venue in Elmsford. The SPARC Music Lovers, whose players are in their late 20s to mid-30s, recently began jamming on the robotic instruments at their Wednesday night sessions. “It’s a very entertaining thing and a fun thing,” says Randy Stuart, the group’s instructor. Vatier and Abel have met with officials at Richmond Community Services in Yonkers about adding the recreational therapy as a service for the organization’s developmentally disabled clients and residents. Richmond will write a grant proposal to fund the program. Students are learning the limitations and ultimate responsibility of their role as consultants, Abel says. “It’s his business. What does he want?” That’s the question they must keep in mind. The inventive musician is relieved and grateful to have the youthful help and advice on the business side. “This is such a great thing for me,” says Coble. “The kids are so great.” HV Biz • WCBJ • April 8, 2013

WOW ARE YOU BAFFLED BY THE NUMBERS?

Can’t increase the guest list for your business or social events? Have you ever thought that they may be boring? The Business Journals and WAG magazine have invited some experts who will spark your creativity.

With

CHRIS DESSI

JOE GUILDERSON

JILL PRINCE

MARC WEINSTEIN

social media

visual and sound effects

Led by VICTORIA DUBIN

regional event planner

music and entertainment

banners, brochures and posters

Adding to the excitement are presentations by Constant Contact’s ELLEN (DEPASQUALE) WILLIAMS, Roam’s fashions with BABE RIZZUTO, MAGIC DAVE and Belly Dance by TAVA MODERATOR – ELIZABETH BRACKEN-THOMPSON

25 APRIL

11:30 a.m. MEET GREET LUNCH

Noon

PROGRAM

GABRIELE’S

ITALIAN STEAKHOUSE