May 5, 2014 | VOL. 50, No. 18 JOHN GOLDEN
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Captains of enterprise
REAL ESTATE & CONSTRUCTION• 27
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FACES & PLACES• 43
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Michael Guberti, left, and Marc Guberti on the Bronx campus of Fordham University.
SPI CoMeS BaCk To CouNTY’S PlaYlaNd ReVIew PRoCeSS BY MARK LUNGARIELLO mlungariello@westfairinc.com
S
ustainable Playland Inc., the nonprofit chosen to manage Playland park, has returned to Westchester County’s legislative review process of its park improvement plan after four weeks spent sitting on the sidelines. SPI told the county it was diving back into the process in a letter April 30, just one day before a May 1 deadline set by county Board of Legislators Chairman Michael Kaplowitz, a Somers Democrat. In the letter, addressed to Westchester County Executive Rob Astorino, SPI President Kim Morque said the decision came after deliberation by the group’s board members. Morque said he expected Astorino, who has already signed a management agreement with SPI, to take a more active role in the review process and completing operator agreements. “We further understand that the county will represent us in any current and future lawsuits relating (to) the approval process and implementation of the (Playland Improvement Plan) should SPI be named as a respondent,” the letter stated. SPI had removed itself from a county Board of Legislators review process amid legal SPI, page 6
Yonkers the next Brooklyn? BY JOhN GOLdEN jgolden@westfairinc.com
WITH A BLITZ oF PRINT ADS featuring youthful executives at Yonkers businesses, the city of Yonkers has launched a $350,000 marketing campaign that targets millennials in search of what its promoters called “the metropolitan area’s next great place to live, work and play.”
The six-month campaign, called Generation Yonkers, invites millennials or generation Y – a large, loosely defined demographic whose core age group was born between 1983 and the early 2000s – to “be part of it” in Yonkers. Developed by Thompson & Bender, the Briarcliff Manor public relations, advertising and marketing agency, the campaign also launched a website, GenerationYonkers.com,
at the same time as its prominently sized ads in metro newspapers that included The New York Times and Wall Street Journal. “Our future in Yonkers is very bright,” says Laura Alemzadeh, general counsel at Kawasaki Rail Car Inc., in one of the testimonials from business executives featured in the ads. “There’s a new vibe and energy. It’s excitYonkers, page 6