Westchester County Business Journal

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PEEKSKILL LANDING PROJECT NEARS COMPLETION

INSIDE

BY MARK LUNGARIELLO mlungariello@westfairinc.com

PEEKSKILL SOARING

B

75 YEARS A CITY AND SPREADING ITS WINGS

rent W. VanZandt, the city of Peekskill’s director of public works, recently stood on the banks of the Hudson River at the site of what will soon be a waterfront park. A bald eagle swooped down and with its massive claws plucked a fish out of the water, as if from a scene in a National Geographic special. He later said he anticipated the former industrial site would become a destination for residents and visitors enjoying the scenery of the gateway of the Hudson Highlands. “In a few years, this place is going to be packed,” he said. Peekskill Landing, a 4.3-acre waterfront public park, is set to open around Labor Day as part of an overall effort to open access to the Hudson River shoreline to encourage tourism, recreation and spur business. The $3.3 million project will include a boardwalk, a red cedar footbridge with lighting, a kayak launch and a gazebo with a 30-foot diameter.

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July 21, 2014 | VOL. 50, No. 29

WESTCHESTER COUNTY BUSINESS JOURNAL | JULY 21, 2014

SPECIAL SUPPLEMENT

IN THE MIX

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GREATER HUDSON ON THE GROW • 18

Peekskill, page 6

Diana Lovett, founder of Cissé Trading Co., displays her startup company’s products in Mamaroneck.

WESTCHESTER KNICKS AIM TO FILL SEATS AND COFFERS BY LEIF SKODNICK lskodnick@westfairinc.com

IT MAY BE THE MIDDLE OF BASEBALL SEASON, but Bill Boyce and his staff are preparing for basketball season. In a second-floor conference room at the Westchester County Center in White Plains painted in the orange and blue and with the logo of the National Basketball Association’s

New York Knicks, boxes of souvenir basketballs are stacked up to the ceiling. “These just came in the other day,” said Boyce, pointing to the boxes. Within arm’s reach are boxes of T-shirts, hats and rally towels all bearing the logo of the Westchester Knicks, the new NBA Development League team that will play 24 games at the 2,100seat Westchester County Center in the regular season that starts in November.

NEWS NOON @

FACES & PLACES • 35

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Financial success for minor league sports teams is driven by two kinds of sales – selling an experience to fans that gets them into seats, and selling advertising and promotions to corporate sponsors, who pay to get their logo in front of the fans’ eyes. For the Westchester Knicks, the experience is getting to watch future NBA players in an intimate setting at minor league prices, and the advertising – in true minor league style

– can be anything. “I don’t think we’ll be able to hang a car from the ceiling here,” Boyce said. During Boyce’s run as president of the Texas Legends, the D-League affiliate of the Dallas Mavericks, his staff sold a sponsorship that entailed a car hanging from the arena ceiling and also agreed a naming rights deal for the club’s court with the Mexican state of Knicks, page 6


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