The Business Journals - Week of January 18

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JANUARY 18, 2021 VOL. 57, No. 3

TR US TE D J O U R NALI S M AT YO U R FI N G E RTI P S westfaironline.com

Trumped

Photo by Bob Rozycki. Illustration by Sarafina Pavlak.

‘Escape’ from New York

PRESIDENT’S BRAND IN FREE FALL AS COMPANIES, LAWMAKERS FLEE BY KEVIN ZIMMERMAN kzimmerman@westfairinc.com

W

hile the political legacy of Donald Trump is for some a “to be determined” prospect, such is not the case when it comes to the Trump brand, according to observers. “The Trump brand is uniquely tied to everything he does and says,” said David Taylor, associate professor of marketing at Sacred Heart

University. “When his presidency takes a hit, there’s a direct correlation to the brand — and right now it’s closely associated with violence and riots.” Indeed, the insurrection at the U.S. Capitol on Jan. 6, carried out by a mob seeking to overturn the results of the 2020 presidential election — which, depending on one’s personal viewpoint, Trump instigated during an earlier rally — may be one from which the name can-

New addition at Stamford’s Harbor Point

not fully recover. Dozens of corporations have announced they are suspending political action committee (PAC) contributions to Trump and members of the U.S. Congress who voted against certifying Joe Biden as the nation’s next president — some for a few months and others for the foreseeable future. Those include Purchasebased Mastercard, Visa and American Express, » TRUMPED

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BY KEVIN ZIMMERMAN kzimmerman@westfairinc.com

Escape from New York,” the cult movie from 1981, has come to have added meaning in the Covid era, with thousands of New Yorkers relocating to Fairfield and Westchester counties. The title is getting an unintended echo with the opening of Escape, the newest luxury residential building in Stamford’s

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Harbor Point. Pre-leasing has already begun at the 435-unit complex at 880 Pacific St., with expected occupancy as early as Feb. 1. The Escape name is meant to evoke what Ted Ferrarone, co-president of developer Building and Land Technology, told the Business Journal is the “streamlined elegance of the most sophisticated super yachts, featuring resort-style amenities, and a flexible indoor-outdoor lifestyle. Escape is a tailor-made luxury residential building meticulously designed to allow you to let your guard down and establish a life enveloped in creativity and quality experiences.” BLT has “absolutely” seen a marked increase » ‘ESCAPE’

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ARE YOU MAKING AN

IMPACT? Starting with this issue our editors will choose from the week’s articles the person or company making an impact on local business.


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