The Business Journals - Week of February 15

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FEBRUARY 15, 2021 VOL. 57, No. 7

TR US TE D J O U R NALI S M AT YO U R FI N G E RTI P S westfaironline.com

NO SALE

Generational mashup

FAIRFIELD COUNTY REAL ESTATE BROKERS SAY ‘MANSION TAX’ WOULD KILL BUSINESS BY KEVIN ZIMMERMAN kzimmerman@westfairinc.com

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onnecticut state Sen. Martin Looney’s proposal to add a statewide tax on residential and commercial properties is not sitting well with area real estate brokers. Instead, they say, it would have a deadening effect on the progress that both Fairfield County and

Connecticut in general have seen over the past couple of years, particularly during the Covid era. “People have increasingly been coming here from Westchester County and New York City — and a big reason is that the taxes here are lower,” Roxanna Bajra, a Realtor with Berkshire Hathaway in Stamford, told the Business

Journal. “To turn around and say, ‘Oh, by the way, we’re going to tax you more’ — what’s the allure to come into Connecticut?” Looney (D-Hartford), who is the Senate president pro tempore, unveiled his proposal last month. It would require those who own a house whose market value is at least » NO SALE

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Senior living community to join Purchase College’s youthful mix

BY PETER KATZ pkatz@westfairinc.com

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senior living community that can be traced to a concept first voiced in 2003, but which has not yet broken ground, already has residents lined up for 60% of its planned 220 units. The project is Broadview-Senior

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Living at Purchase College, a 40-acre neighborhood to be built at an estimated cost of $320 million on the 500-acre campus. The entity identified as the developer is LCS/SCD Partners LLC. The sponsor is identified as Purchase Senior Living Community Inc., a nonprofit set up by the college to develop a senior living community. Iowa-based Life Care Services, an established manager of senior living communities, is shown as manager of the project and is handling the marketing. “When projects like these retirement communities are built, they’re often done like this with what we

call a pre-launch. Before construction is even started, the concept, both design of the physical structure as well as a full program of what will be offered, are well-documented so we are able to market this idea to older adults looking for their retirement plan,” Ashley Wade, Broadview’s director of marketing, told the Business Journal. Wade said that the marketing has been underway for two years and much of it now is being done virtually because of Covid. Broadview has created virtual reality presentations that can be viewed by prospects using virtual reality » GENERATIONAL MASHUP

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