The Business Journals - Week of March 28, 2022

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AWARD WINNING EDITORIAL

INCLUDING THE HUDSON VALLEY MARCH 28, 2022 VOL. 58, No. 13

westfaironline.com

Self-marketing by female entrepreneurs is put into new focus BY EDWARD ARRIAZA earriaza@westfairinc.com

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Rendering of 44 Broad St., Port Chester, at night.

REVISED APARTMENT PLAN EXAMINED IN PORT CHESTER BY PETER KATZ Pkatz@westfairinc.com

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revised proposal for the redevelopment of eight parcels that currently have 11 mixed-use one- to three-story buildings along Broad Street in downtown Port Chester, directly across from the Metro-

North train station, is being considered by the village. The developer, Broad Street Owner LLC, is asking that the determination by Port Chester’s Board of Trustees of its previous plan for the site would not have significant environmental impacts be applied to the new site plan. It also is seeking site plan

approval from the village’s Planning Commission. Broad Street wants to build a new 15-story, mixed-use building with 336 dwelling units, 10,370 square feet of ground floor retail space and parking for 258 vehicles. There would be 98 studio apartments, 168 one-bedroom units and 70 two-bedroom units.

The building would have a 2,300-square-foot fitness center for residents along with two separate amenity spaces. One amenity space would be 2,400 square feet and the other would be a 2,600-square-foot roof terrace. Ten percent of the apartments would be

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he ability to effectively market oneself is a critical life skill one could always sharpen and improve. To this end, business and writing coach Katherine Jamieson hosted an online presentation on March 11 for the Women’s Business Development Council in Stamford for female entrepreneurs seeking to write succinct biographies and resumes. Jamieson’s presentation, titled “Marketing Made Simple: Writing a Powerful Narrative Bio,” was designed to guide women entrepreneurs through the unique and difficult trials they may expect to tackle. The core of her presentation outlined what she identified as three pitfalls many women entrepreneurs fall into when marketing themselves. According to Jamieson, the first pitfall was the tendency of female entrepreneurs to undersell the skills, achievements and work history they have accrued over time. Some of the more severe yet com-

mon examples Jamieson cited involved excluding mentions of certifications and higher-level degrees in resumes. But this issue was manifest in smaller ways as well, Jamieson pointed out. She found that many women entrepreneurs inadvertently utilize weak language, which frames them as being uncertain and having little initiative, with phrases such as “I was just a…” diminishing credibility. Jamieson noted that many women may feel uncomfortable articulating at length what is even in their biographies and resumes. “But in fact, that’s crucial,” she added. Also discussed was how a woman may feel intimidated to even express herself and contribute to work-related conversations in a business or field mostly operated by men, such as in real estate. This can result in one “toning down” questions and responses, to make such inquiries seem unassertive, even when a more forceful attitude is needed to get a point across. As for the second pit-

SELF-MARKETING

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