The Business Journals - Week of June 7

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AWARD WINNING EDITORIAL

JUNE 7, 2021 VOL. 57, No. 23

I N CLU DI N G TH E H U DSO N VALLE Y WE E K LY S EC TIO N

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EVOLUTION CBRE looks to take mega campus to the next level

BY PETER KATZ pkatz@westfairinc.com

A

rmed with plans outlining some of the possibilities for reimagining the WestPark office complex at 1111 and 1129 Westchester Ave. in White Plains into a corporate headquarters for the future, the commercial real estate services firm

CBRE has been seeking a tenant for the approximately 366,000 square feet of office space on the 25-acre site that at one time housed Starwood Hotels & Resorts and JAG Footwear, formerly Nine West. It was back in 2012 that the Business Journal reported PepsiCo had leased the WestPark space for use while renovations were underway at its Purchase headquarters. When the renovations in Purchase were complete, PepsiCo decided to stay in the White Plains buildings on a longer-term basis. During that period, PepsiCo vacated its

540,000-square-foot botTWB Loan Decision tling division headquarters Banner Ad in Somers, 6” wsending x 1.5” h more employees to White Plains 2-9-21 as well as Purchase. “WestPark is the largest central Westchester County office opportunity listed and available,” » EVOLUTION

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Jacqueline Novotny and William V. Cuddy Jr holding a rendering of the project.

Forward thinking ‘Guideposts’ marks 75 years of inspiring readers with wide-ranging redesign BY KEVIN ZIMMERMAN kzimmerman@westfairinc.com Just how far can the power of positive thinking take you? In the case of Guideposts, the spiritual magazine established by “The Power of Positive Thinking” author and motivational speaker Norman Vincent Peale, it’s 75 — or so — years and counting.

“This is actually our 76th year,” Guideposts Editor-inChief Edward Grinnan told the Business Journal. “But we’re still having our 75th anniversary celebration, which was postponed last April.” Positivity has always been the cornerstone of the publication, which Peale and his wife, Ruth Stafford Peale, co-founded in Pawling, New York, in 1945.

“The country was coming out of World War II and a whole new world was emerging,” Grinnan said. “Peale wanted to be a part of the national conversation at a time when society was changing so quickly.” A minister with the Reformed Church in America, he had branched out into radio in 1935 with “The Art of Living,” » GUIDEPOSTS

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