Westchester & Fairfield County Business Journals 103116

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WESTCHESTER & FAIRFIELD COUNTY

BUSINESS JOURNALS

OCTOBER 31, 2016 | VOL. 52, No. 44

17 | PASSIVE PUSH

27 | COMMUNITY TO THE RESCUE westfaironline.com

YOUR ONLY SOURCE FOR REGIONAL BUSINESS NEWS

Trump brand: Campaign victim or survivor? EXPERTS DISAGREE ON BRAND’S FUTURE VALUE BY PHIL HALL phall@westfairinc.com

W mental cleanup that would decontaminate City Yard, find a new use for the New Rochelle Armory and connect the streetscape to Echo Bay. The city had already decided in September to move its public works facility to make way for the development. And Twining’s exclusive rights to develop the property, scheduled to expire this month, have been extended to the end of January to give city officials time to evaluate the project. This is not the first proposal for Echo Bay. Forest City Residential received the exclusive development rights in 2007. But after the firm scaled back plans and took on considerable opposition from residents, the city council scuttled the project in 2013. Twining Properties, a New York devel-

hen Donald Trump first announced his intention to seek the presidency in the summer of 2015, he was primarily recognized — and celebrated by some — for the ubiquitous presence and perceived success of the Trump brand, especially in the real estate market. But since he declared his candidacy and set forth on his controversial campaign, the value associated with the Trump brand has been called into question. In the Westchester and Fairfield markets, the Trump name can be found on residential properties in White Plains, New Rochelle, Yorktown and Stamford and at the Trump National Golf Club Westchester in Briarcliff Manor. The brand backlash began to percolate last December when a board member of the Al Madany Islamic Center in Norwalk reacted to the Trump proposal to temporarily prohibit immigration by Muslims by advocating the removal of Trump’s name from the 34-story Trump Parc complex in Stamford. The project’s developer, F.D. Rich, declined to get involved, stating the naming decision for the property should be made by its residents. But the Homeowners Association of Trump Parc Stamford also refused to get involved in the matter. Under the terms of the property devel-

» ECHO BAY, page 8

» TRUMP, page 8

Westchester and Fairfield properties bearing the Trump brand include, clockwise from left, Trump Plaza in New Rochelle; Trump Park Residences in Shrub Oak; Trump Tower at City Center in White Plains and Trump Parc Stamford.

Echo Bay, part 2

DEVELOPER PRESENTS PLANS FOR PRATT LANDING BY BILL HELTZEL bheltzel@westfgairinc.com

A CONTAMINATED WORK YARD, A decaying landmark and an industrial waterfront cut off from the city could become the front yard to New Rochelle’s downtown in a

half-dozen years. Twining Properties and Northwood Investors presented the city council with preliminary plans on Oct. 18 for Pratt Landing, a $300 million mixed-use development. The project includes an environ-


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