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Barbies and iPhones page 3
Earthquake stories
Earthquake: one year on
New and established locals gathered together yesterday at Wanaka Districts Club to commemorate the one year anniversary of the 6.3 magnitude earthquake in Christchurch. More on pages 4 and 5.
pages 4 - 5
PHOTO: wanaka.tv
Events bane or benefit? Tim Brewster
Cycling for Africa page 7
sunviews page 13
Double trouble page 16
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www.thewanakasun.co.nz
The Wanaka events calendar has filled up over the past decade, but is it all good news? “Different sectors are affected by different events,” Wanaka Chamber of Commerce chairman Leigh Stock said. Leigh is the general manager of Edgewater Resort and said while Challenge Wanaka does little for increased bed nights, the A and P show with its estimated 18,000 visitors over two days does. The biannual Warbirds over Wanaka is the largest event in the area with an estimated 65,000 visitors over the three days. A report from the Southern Institute of Technology provided by event manager Mandy Deans estimated a $12.3 million direct expenditure by visitors at the 2010 event leading to an $18.6 million increase in input to the Queenstown Lakes and Central Otago economy. Challenge Wanaka estimated last year’s event created 27,000 bed nights and $4 million spent in the Lake Wanaka area during the week, Victoria Murray-
PHOTO: wanaka.tv
Orr said. To reach their estimate of the economic input the organisation surveys all the competitors who enter and ask them how many people are in their party and how much they spend when they are here. “We also should recognise the indirect benefits. It’s not all cash in registers.
Extensive media coverage motivates people to come here,”she said. Businesses that have a specific focus such as Thunderbikes note a spike of activity prior to a cycle event, with their rental business also picking up for events such as Warbirds over Wanaka (pictured). Base co-owner Chris Walsh said
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Warbirds over Wanaka is consistently one of the most beneficial events, and the Rippon music festival also draws in large number of younger clients because of the clothing and accessory range they stock. The company also get involved with smaller music events which fit in their demographic. Aspiring Jewellers has found that Warbirds over Wanaka is their busiest time, especially when held over Easter with the biannual Festival of Colour also bringing in lots of custom. “We get lots of ladies travelling in groups and that helps a lot,” co-owner Pam Mayo said. Racers Edge partner Lucy Fullerton said the shop has targeted events which requires some effort, such as setting up a stand at the A and P show. “So we benefit but it’s quite a bit of work.” The shop also has a longer term involvement with Challenge Wanaka which runs during the months leading up to the races and also gets involved with the Motatapu and Contact Epic races. “It’s a big commitment (investment) but we also do it for the benefit of the event.” Continued page 2...